Taste Radio

When considering business decisions, Rip Pruisken, the co-founder and CEO of fast-growing snack brand Rip Van Wafels, asks himself a simple question: "Is it true?" In an interview included in this episode of Taste Radio, Pruisken stated his belief that at the foundation of every decision is a known truth that, when identified and accepted, will present a clear conclusion. "You're trying to really look at the reality and trying to diagnose, 'Okay, well, is this strategy really leading to my goals? Are the people on our team really the right ones to achieve those goals? Are the goals reasonable in the first place?'" he said. "And so, once you go through this iterative process on a regular cadence of 'is it truing?' these different facets of your goals, your work machine and the outcomes, you're… going to understand how to goalset better and then also how to adapt better as a result of your execution through that process." Trusting the process has yielded retail relationships based on value and velocity. As part of the interview, Pruisken discussed the origins for the brand of stroopwafels, a traditional Dutch snack comprised of two thin wafels with a caramel filling in between. He also detailed how Rip Van identifies and leverages captive audiences, such as getting placement in the kitchens of Silicon Valley tech companies, and how it has taken alternative paths to retail for the product, which is now sold at a number of grocery and coffee chains, including 12,000 Starbucks locations nationwide. Like Pruisken, Ely Key, the co-founder and CEO of Up Mountain Switchel, sells a product steeped in cultural traditions. Promoted for its sweet and savory drinking experience and gut health benefits, switchel has been pegged as a trendy beverage to watch for the past few years. In a conversation included in this episode, Key spoke about Up Mountain's efforts to build education and awareness for the brand through storytelling, why listening to its customers yielded critical information about their purchasing decisions, and the importance of working with and learning from your competitors. Show notes: 2:23: A Gut Feeling About This Episode: The hosts examine the emergence of shrub and switchel beverages amid growing consumer interest around gut health, discuss top headlines on BevNET and Project NOSH, and chat about a few recent visitors to the office. 16:55: Interview: Rip Pruisken, Co-Founder/CEO, Rip Van -- Recorded at Dave's Coffee in Providence, R.I., Pruisken discussed the launch and development of his stroopwafel brand, which he co-founded in 2010 while an undergraduate at Brown University. Pruisken spoke about the brand's evolution -- from sales to college students to tech firms in Silicon Valley to Starbucks cafes -- and what he's learned about patience, strategy and meeting Howard Schultz. 43:10: Interview: Ely Key, Co-Founder, Up Mountain Switchel -- In this interview, recorded at the 2018 Summer Fancy Food Show in New York City, Key shares details about the early days of his brand, how he and his co-founders navigated common mistakes without losing their shirts, why he urges business partnerships with family and friends, and how staying close to the ground -- and its primary consumers -- has shaped the company's communications strategy. Brands in this episode: GT's CocoYo, Coconut Cult, Element Shrub, CideRoad, Vermont Village, Fizzy Fox, Superior Switchel, Up Mountain Switchel, Sip City, False-Ox, Bragg's, MatchaBar, Smashmallow, Juice Press, Kween Foods, Rip Van, Chobani

Reflecting on a 31-year-career that has seen him evolve from an acclaimed chef and founder of an award-winning restaurant group to a media personality and successful CPG food entrepreneur, Rick Bayless points to authenticity as the guiding principle in his own journey and as an indispensable element to success in the food business. "I want the real deal," Bayless said in an interview included in this episode of Taste Radio. "I don't want to modify a recipe just to make it more mass." As part of our conversation, Bayless discussed the origins of his food career, the launch, development and eventual sale of his packaged food brand, Frontera Foods, why he was ahead of the game on clean labels and transparency, and his take on the future of food. Like Bayless, Susie Fogelson also has her share of experience at the intersection of food and media. For nearly 15 years, Susie spearheaded marketing strategy for the Food Network and Cooking Channel, culminating in her role as the senior vice president of marketing & brand strategy. In our second interview, Fogelson shared insights gleaned from her career at the Food Network, including the importance of purpose-driven marketing and why transparency is an opportunity for brands to tell a story. Also included in this episode: a conversation with Jamie Meltzer, the founder and CEO of Watermelon Road, an upstart brand of fruit jerky and the winner of NOSH Live Summer 2018's Pitch Slam 4. Show notes: 1:42: Meals, Wheels and West: The hosts discussed Expo West housing, the business of meal kits, including the recent shuttering of Chef'd, and WeWork's transition to a meatless office culture. 12:02: Interview: Rick Bayless, Founder, Frontera Foods -- Recorded at the 2018 Fancy Food Show, Bayless, known for his expertise in Mexican cooking and cuisine, discussed how he cut his teeth in the food business as the host of the PBS series "Cooking Mexican," and the development of his acclaimed restaurant group. He also spoke about entering the packaged food business with Frontera Foods, a brand of gourmet Mexican products that includes salsas, sauces, and meals and its acquisition by ConAgra Foods in 2016 for $108.9 million, a sale that Bayless fleshed out in the interview. 34:23: Interview: Susie Fogelson, Founder, F&Co -- After 15 years leading marketing efforts at the Food Network and Cooking Channel, Fogelson founded founded F&Co., a boutique consultancy that works with food brands to develop a blueprint for storytelling and experiences. In our conversation, recorded at the 2018 Summer Fancy Food Show, she offers her perspective on the evolution of the food space and how brands can best communicate with their consumers. 55:23: Interview: Jamie Meltzer, Founder, Watermelon Road -- Meltzer sat down with us following her big win and experience in NOSH Live's Pitch Slam 4, and discussed her experience in the competition, finding her brand's voice and what's next for her brand. Brands in this episode: Chef'd, Blue Apron, Hello Fresh, Frontera Foods, Hippeas, 4505 Meats, Watermelon Road

Brian Rudolph is a big believer in cold calling. The co-founder and CEO of Banza -- a brand of chickpea-based pasta that's promoted as a protein-rich, gluten-free and nutritious alternative to traditional varieties -- said that while rejection is to be expected with unsolicited outreach, persistence and civility have led to big wins for the company. "We got rejected all the time," Rudolph said in an interview included in this episode of Taste Radio. "Sometimes people just don't answer, but you have to recognize that it's okay to follow up. And a lot times we wouldn't get a response until the fourth or fifth time. So many of our early retail relationships came from cold outreach. You'd be surprised; you can cold call the headquarters of a retailer and say 'who's the buyer for XYZ?' [and] you'll find who it is, and just leave them a voicemail. Of course, be polite, but be polite and relentless." The tenacity has paid off for Banza, which just four years after its launch has become one of the top-selling pasta brands at Whole Foods and Target. Banza is carried at over 8,000 retail locations, is a category best-seller on Amazon and has attracted a rabid consumer following. As part of our interview, Rudolph spoke about the roots of his business, including the impact of Banza's appearance on a reality TV competition, why he's positioning the brand as an "agent of change," when to turn down new retail opportunities, and the company's innovative method for collecting consumer feedback. Also in this episode: A conversation with MatchaBar co-founder/CEO Graham Fortgang. Positioned as a healthier alternative to traditional energy drinks and coffee, MatchaBar has embraced an unconventional approach to marketing its beverages and primary ingredient, ceremonial grade matcha. Fortgang discussed the company's approach to disrupting the energy category, how MatchaBar aligns with influencers and measures their reach and impact, and the company's process for identifying and providing value to its retail partners. We also sit down with founders of Simply Soupreme, Jackie Greene & Taylor Rossi, who were victorious in BevNET Live's New Beverage Showdown 15. Show notes: 2:10: Craven's Cooler: The hosts chat about a Brooklyn Crafted Happy Hour at BevNET HQ, a sampling of King's Brew Nitro-Infused Cold Brew Coffee, detoxwater Cryptokiwi and running into the founder of Chi Kitchen Kimchi. 11:45: Interview: Brian Rudolph, Co-Founder/CEO, Banza -- Alongside his brother and co-founder Scott, Rudolph launched the chickpea-based pasta brand in 2014. In our interview, recorded at the 2018 Summer Fancy Food, Rudolph discussed the early days of Banza, how an appearance on CNBC's "Restaurant Startup" accelerated its growth, the company's mission to be "the Chobani of pasta," and the brand's approach to evaluating investment opportunities and attracting new retail partners. 33:05: Interview: Graham Fortgang, Co-Founder, MatchaBar -- A fast-growing maker and retailer of matcha drinks, the company operates cafes in New York and Los Angeles and its ready-to-drink beverages are sold nationwide at Whole Foods. At the 2018 Summer Fancy Food, Fortgang spoke about how the company works with and provides value to its retail and influencer partners and measures the relationships using tangible metrics. He also discussed MatchaBar recent completion of an $8 million round of funding that attracted investment from music producer Diplo and NFL Super Bowl MVP Von Miller, and an innovative marketing initiative launched in collaboration with Facebook and Whole Foods. 52:40: Interview: Jackie Greene & Taylor Rossi, Founders, Simply Soupreme -- Greene & Rossi, are the founders of Simply Soupreme, a brand of super-premium bottled soups. Victorious in BevNET Live's New Beverage Showdown 15, Greene and Rossi discussed their big win and talked about their experience in the Showdown and the next steps for the company, which was awarded $10,000 in prizes.

A co-founder of Boston Beer Co., the maker of Samuel Adams, Rhonda Kallman has seen her share of success. Yet while she's been to the top of the mountain, she's also seen its nadir. Despite the ups and downs of her nearly three decades in the beverage business, she'll tell you that there's been one constant: there's no substitute for entrepreneurship. Kallman's latest project, Boston Harbor Distillery, extends a career that began in 1984 when she partnered with Jim Koch to create the now iconic Samuel Adams brand. Her path from Sam to spirits included both remarkable success and a decade of adversity, forcing her to overcome several personal struggles and the failure of a new brewing venture. In an interview recorded at her distillery in Dorchester, Mass., Kallman spoke about the defining moments of her journey, her methods for identifying disruptive concepts, why authenticity is the key to marketing innovation and the words that lifted her during the most challenging point of her career. Also included in this episode: a conversation with Greg Steltenpohl, the founder and CEO of plant-based beverage company Califia Farms. Known as one of the foremost innovators in the beverage industry, Steltenpohl, who is also the founder of super-premium juice brand Odwalla, discussed the development and impact of business habits that he's adopted during his nearly four decades in business. This episode is presented by Watermelon Road. Show notes: 2:51: Incubate, Communicate, Masticate -- The hosts discussed highlights and notable exhibits at the 2018 Summer Fancy Food Show, including the event's "Incubator Village," which featured 11 incubators from across the U.S., among them the Chobani Incubator, The Hatchery, and CommonWealth Kitchen. They also spotlight Alpha Food Labs' "The Future Market" which showcased innovative brands Yappah and Ocean Hugger, and chatted about a few interesting products sampled at the show, including those from Peekaboo Ice Cream, Pan's Mushroom Jerky, Harney & Sons Cold Brew Nitro Tea, Tiny Hero Foods, and GT's Kombucha. 12:14: Rhonda Kallman, Co-Founder, Boston Beer Co./Founder, Boston Harbor Distillery -- Kallman shared stories about the early days of Samuel Adams and how the brand focused on an authentic message to drive trial and achieve traction; how she navigated a challenging and ultimately unsuccessful new venture in beer; why she saw an opportunity to innovate in the spirits business; and why it's critical for brands in emerging categories to work together. 36:33: Greg Steltenpohl, Founder/CEO, Califia Farms -- Recorded at the 2018 Summer Fancy Food Show, Steltenpohl offered his take on important business habits and practices, including why listening is essential for successful leaders; how Califia uses "huddles" to create spaces for dialogue; how best to capture innovative ideas; and how to identify and avoid ruts. Brands in this episode: Yappah, Ocean Hugger, Peekaboo Ice Cream, Pan's Mushroom Jerky, Harney & Sons, Tiny Hero, GT's Kombucha, Samuel Adams, Boston Harbor Distillery, Odwalla, Califia Farms

Nothing says 4th of July like BBQ, fireworks and a special edition of Taste Radio. In this episode we highlight the insights and business lessons from four remarkable leaders who joined us on the podcast in the first half of 2018:JUST founder and CEO Josh Tetrick offered his take on systemic problems within the current food system and the singular operating principle that drives JUST's mission. REBBL CEO Sheryl O'Loughlin spoke about the role of empathy and compassion in building successful teams and relationships, and why expressing vulnerability is a critical component of leadership. We also listened as Jagermeister CEO Jeff Popkin explained the importance of being authentic and transparent with consumers, and RXBAR co-founder and CEO Peter Rahal discussed the steps leading up to a major turning point for the brand -- one that is often credited for its remarkable success. Show notes: 2:11: You've Got Mail -- The hosts respond to emails sent in by Taste Radio listeners and answer questions about upcycling food waste and working with manufacturing/co-packing partners. 9:50: Josh Tetrick, Founder/CEO, JUST -- Formerly known as Hampton Creek, JUST merges biotechnology and plant-based ingredients to create environmentally friendly foods, and is best known for its vegan mayo and cookie dough. The company recently introduced a vegan scrambled egg product and is currently working on lab-grown and plant-based meat. Tetrick originally joined us in Episode 95. 20:18: Sheryl O'Loughlin, CEO, REBBL -- Throughout her 25-year career as an entrepreneur and executive, O'Loughlin has been known a passionate leader with a deep commitment to social responsibility. Prior to joining REBBL, she led Clif Bar as its CEO for nearly 10 years and later co-founded and helmed organic baby food company Plum Organics. O'Loughlin was originally featured in Episode 97. 30:35: Jeff Popkin, CEO, Mast-Jagermeister -- With over two decades of experience in the beverage business, Popkin has been at the forefront of several emerging drink trends having held key leadership roles at Red Bull and Vita Coco. Popkin, who was originally featured in Episode 102, is currently the CEO of Mast-Jaegermeister U.S. 35:52: Peter Rahal, Co-Founder/CEO, RXBAR -- Launched in 2013, RxBar quickly became one of the fastest growing nutrition bar brands in the US, with net sales of approximately $120 million in 2017. RXBAR was famously acquire last year by the Kellogg Co. for $600 million. Rahal originally joined us in Episode 109. Brands in this episode: WTRMLN WTR, Misfit Juicery, JUST, REBBL, Clif Bar, Plum Organics, Jagermeister, Red Bull, Vita Coco, RXBAR

How does an industry insider gauge the viability of up-and-coming trends? Well, if you're Bill Weiland, you draw upon decades of experience... and you absolutely consult with your dogs. A veteran of the natural food business for nearly 40 years, Weiland is the founder and CEO of Presence Marketing, the largest independent broker for natural and organic brands in the U.S. He's also the co-founder of BIGR Ventures, a growth equity fund focused on promising early-stage natural and organic products, and whose portfolio includes fast-growing brands REBBL, High Brew Coffee and Bonafide Provisions. In an conversation recorded at BevNET Live Summer 2018, we spoke with Weiland about cutting his teeth in natural foods, his perspective on how the industry has "grown up," how he identifies disruptive brands and concepts and, as noted, why his dogs play such an important role in cultivating the product mix for Presence. Also in this episode: An interview with Alex Whitmore, the founder and CEO of premium chocolate maker Taza Chocolate. Recorded at Taza's facility in Somerville, Mass., Whitmore discussed the story behind the brand, how its focused and uncompromising approach to quality has differentiated Taza from the competition, the evolution of its product mix, and why only recently the company decided to accept outside investment for the first time. This episode is presented by Simply Soupreme. Show notes: 2:44: Cocktails and Dreams (and Pâté and Chocolate): The hosts chat about a recent visit to and tour of the Taza Chocolate factory, mange on organic charcuterie from Les Trois Petits Cochons and test out a countertop cocktail machine called Bibo Barmaid. 13:00: Interview: Bill Weiland, Founder/CEO, Presence Marketing: In a wide-ranging interview, Weiland discussed his background and how he cut his teeth in the food and beverage business, key figures and mentors that helped shape his career, surprising trends and categories that have taken hold in food and beverage, and opportunities and challenges for natural and organic brands as e-commerce retail continues to expand and evolve. 36:38: Interview: Alex Whitmore, Founder/CEO, Taza Chocolate: An influential name in premium chocolate, Taza churns out its bold flavored, organic chocolate using the same stone-ground production methods since it launched 2006. The brand has been at the forefront of the premium chocolate category, driven by high quality standards in sourcing and ingredients. At the company's production facility, located just a few miles from BevNET HQ, Whitmore spoke about Taza's origins, the development of its brand and vertical integration strategy, and the company's approach to innovation. Brands in this episode: Les Trois Petits Cochons, Bibo Barmaid, Taza Chocolate, REBBL, Bonafide Provisions, Ancient Nutrition, Eternal Water, High Brew Coffee

When it debuted in 2005, Perfect Bar was a tough sell to retailers unfamiliar with the concept of a refrigerated protein bar. But Leigh and Bill Keith, who co-founded the brand along with four other siblings and developed the products based on a family recipe that uses healthier ingredients, slowly achieved traction for Perfect Bar through persistence and a focused business strategy. The brand is now carried at thousands of retail chains across the country and is the leader of the blooming set. We caught up with Leigh and Bill at NOSH Live Summer 2018 and discussed the company's journey to become, in their words, a 13-year overnight success, and how intense sampling efforts and grassroots metrics were critical to the brand's development. The British novelist and author William Thackeray is quoted as saying that "Successful people aren't born that way. They become successful by establishing the habit of doing things unsuccessful people don't like to do." But what are those things, those habits? We'll be asking that very question to many successful entrepreneurs in new and upcoming episodes of the podcast, starting with Daina Trout, who is the co-founder and CEO of leading kombucha brand Health-Ade. In an interview recorded at BevNET Live Summer 2018, Daina discussed specific habits that have helped her achieve repeatable, positive outcomes and avoid routine mistakes. Also in this episode: A review of recent top headlines in the beverage business with BevNET assistant editor Marty Caballero. Show notes: 2:45: BTS at BevNET Live/NOSH Live -- The hosts discuss a few behind-the-scenes stories from the NOSH Live sampling experience, beta-testing and brand introductions at BevNET Live (Rise Brewing Co., meet Rise Kombucha!), Mike's sticker pranks and more. 12:50: Interview: Bill & Leigh Keith, Co-Founders, Perfect Bar -- BevNET CMO Mike Schneider met with Bill and Leigh at NOSH Live Summer 2018 where they spoke about the brand's origins and founding story, the innovative way that Perfect Bar sourced data in its early days, how changes in grocery and creativity were crucial in its growth and the importance of the family story for branding. 43:00: In the Newsroom -- BevNET assistant editor Marty Caballero joins the podcast to discuss the recent decision by Howard Schultz to step down as chairman of Starbucks, and Miller Coors' acquisition of San Francisco-based kombucha brand Clearly Kombucha. 46:44: Interview: Daina Trout, Co-Founder/CEO, Health-Ade Kombucha -- Trout explains how a monthly strategy day and one-on-one weekly manager meetings have supported the company's growth and her development as a leader and why accepting every media opportunity turned out to be a bad habit that she has since changed. Brands in this episode: Hella Cocktail Co., Evy Tea, Rise Brewing Co. Rise Kombucha, Perfect Bar, Starbucks, Clearly Kombucha, Canvas, Health-Ade Kombucha

A disillusioned accountant quits his job and enters the coffee industry, where he builds a thriving direct-to-consumer business selling high-test coffee beans -- that's the short take on Mike Brown, the founder and CEO of Death Wish Coffee. But there's a longer tale to be told, and in this week's episode we sat down with Brown, who launched Death Wish in 2012, to talk about his unconventional brand, which is promoted as "The World's Strongest Coffee." In our conversation, Brown discussed the company's origins and early struggles, the evolution of its e-commerce strategy and approach to community-building, and the amazing story of how Death Wish scored a free Super Bowl ad. To pair with the coffee, we also have a serving of pancakes. While Aunt Jemima and Bisquick may be the two best known brands in what's traditionally been a sleepy category, retailers aren't sleeping on Birch Benders, which launched in 2011 and markets traditional and functional pancake mixes, including its best-selling Paleo variety. The fastest-growing brand in the category across all channels, Birch Benders products are now available nationwide in more than 8,000 retailers, including Target, Whole Foods, Safeway, Sprouts. We spoke with founders Matt LaCasse and Lizzi Ackerman about how they identified and assessed the market opportunity for a premium pancake mix, why gut instinct is a key component of the brand's innovation strategy and how they overcame a global egg shortage that nearly derailed a critical retail partnership. Show notes: 1:24: NYC, VC, NBS: On location at BevNET Live Summer 2018, the hosts remarked on a pervasive sense of enthusiasm at the event, discussed John Craven's interview with Vita Coco co-founder and CEO Mike Kirban, and shared their thoughts on a few of the participants from New Beverage Showdown 15. 8:50: Interview: Mike Brown, Founder/CEO, Death Wish Coffee -- In our interview, recorded in the Taste Radion studio at BevNET HQ, Brown spoke about what makes the company's e-commerce strategy so effective and explained why customer acquisition is "all about a relationship." He also explained how a feature on "Good Morning America" almost ruined the brand, the company's all-in approach to winning a free Super Bowl ad, and why he believes that "brands will have to be the media companies of the future." 39:22: Interview: Matt LaCasse and Lizzi Ackerman, Co-Founders, Birch Benders -- Recorded at NOSH Live Summer 2018, LaCasse and Ackerman explained how they identified an opportunity to innovate in the pancake mix category and how they achieved traction with the brand. They also discussed the role of data in business planning and new product development and why "at the end the day, you have to trust your gut about things." Ackerman also explained why it's important for entrepreneurs to "get a little over your head sometimes." 59:36: Tribute: Anthony Bourdain -- Ray and Mike shared their thoughts on the recent passing of Bourdain, a cultural and culinary icon whose influence was felt across the food and beverage world. Brands in this episode: Vita Coco, Origin Almond, Death Wish Coffee, Birch Benders

Even as one of the pioneers of the super-premium coffee set often referred to as "third-wave," Blue Bottle founder James Freeman says he was never interested in being ahead of the curve. For Freeman, creating an innovative and lasting brand is "about working on the negative space." Joining Taste Radio for a conversation in this week's episode, Freeman explained how Blue Bottle has built a unique platform differentiated by ultra high quality products and service by "figuring out what is there and shouldn't [be] rather than figuring out is not there and should be there". The strategy has attracted a loyal consumer base, as well as a powerful strategic partner in Nestlé , which last year acquired a majority stake in the company for a reported $500 million. Listen to our full-length interview with Freeman, who also discussed the origins and development of Blue Bottle, his perspective on the premiumization of coffee and his vision for the future of the company. Also included in this episode: a conversation with Jesse Merrill, who's attempting to change the perception of cottage cheese with innovative and fast-growing brand Good Culture. Merrill explained the company's approach to creating an elevated consumption experience, detailed the two core values that guide its innovation strategy and discussed why he believes in an attitude vs. aptitude hiring process. And in the latest edition of Elevator Talk, we spoke with Melissa Mutterspaugh, the founder of Mountain Mel's, a maker of medicinal herbal teas formulated for holistic health and well-being. Show notes: 2:02: NOSHing Live: On location at NOSH Live Summer 2018, the hosts discuss products and presentations featured at the event. 10:05: Interview: James Freeman, Founder, Blue Bottle Coffee -- Freeman spoke with BevNET assistant editor Martín Caballero about the remarkable journey of third-wave coffee roaster and retailer Blue Bottle Coffee. Freeman discussed the company's business and innovation strategy, Starbucks' influence on the coffee business; why he believes "enthusiasm is infectious," and his dream to "drive across the U.S. and never stop for an inadequate coffee." 37:16: Interview: Jesse Merrill, CEO/Co-Founder, Good Culture -- In an interview with Project NOSH editor Carol Ortenberg, Merrill spoke about how the Good Culture has attempted to change the perception of cottage cheese by creating an elevated consumption experience, the two core values that guide its innovation strategy and why he believes in an attitude vs. aptitude hiring process. 1:02:20: Elevator Talk: Melissa Mutterspaugh, Owner, Mountain Mel's -- Mountain Mel's is a maker of medicinal herbal teas formulated for holistic health and well-being. From mental clarity and stress relief to digestion and immunity, each variety of the brand's loose leaf teas is designed for a specific function. We spoke with Mutterspaugh about the mission and growth strategy for her budding brand. Brands in this episode: Bohana, Highland Farm Foods, Rind Snacks, Watermelon Road, Peeled Snacks, Athletic Brewing Co., Blue Bottle Coffee, Peet's Coffee, Starbucks, Activate Drinks, Good Culture, Mountain Mel's

Behind the camera, Academy Award-winning director Steven Soderbergh has taken on all types of challenges in filmmaking, from shooting low-budget indie movies with a handheld camera to helming blockbuster franchise flicks starring some of Hollywood's biggest names (the "Ocean's Eleven" series). However, as he tells it, that's nothing compared to running a spirits brand. "This is like shooting a movie every day for the rest of your life," he said in an interview included in this episode of Taste Radio. "There's just no pause button. And if you slow down, the person behind you with their brand is just going to run right over you." Soderbergh is the creator of Singani63, a unique spirit distilled from grapes indigenous to the Andes Mountains of Bolivia. Previously a devoted vodka drinker, Soderbergh fell for singani while on location (in Bolivia) filming the movie "Che" in 2007 and felt compelled to bring it to the U.S. market. Technically defined as a brandy, singani is relatively unknown to American consumers and Soderbergh has had a front row seat to the challenges of launching a brand with a high education factor. As part of our conversation, Soderbergh discussed how he's leaned on his experience as a storyteller to drive the creative vision for the brand, parallels between the movie and beverage businesses and why he's having more fun running a spirits company than filmmaking. In our second interview, we go from singani to Sheets-- as in Nate Sheets, the founder and CEO of the top-selling honey brand in America, Nature Nate's. A former marketing executive, Sheets started with a single beehive but now has a company that will produce over 20 million lbs. of honey this year. Sheets explained how the combination of a highly effective label revamp and an intense focus on micro-marketing and innovation helped fuel the company's evolution. He also discussed why his wear-it-on-your-sleeve spirituality has been a key component of the company's mission and business strategy. And in the latest edition of Elevator Talk, we're joined by Hansen Sheih, the founder of One Culture Foods, a maker of Asian-inspired sauces and instant noodle cups. Show notes: 2:30: A Sweet and Spicy Homecoming: The hosts crunch and munch their way through a swath of snacks brought back from the Sweets & Snacks Expo, an annual convention showcasing new candy and snack products. They also feel the heat from samples of Olde Virden Red Hot sprinkles and chat about a recent interview with Mike Brown, the founder of "World's Strongest Coffee" brand Death Wish Coffee. 13:51: Interview: Steven Soderbergh, Filmmaker & Creator of Singani63 -- From critically acclaimed films "Sex, Lies and Videotape" and "The Limey" to Hollywood blockbusters "Erin Brockovich," and "Traffic," Soderbergh has been hailed as one of the most influential filmmakers of his generation. While the Academy Award-winning director continues to make his mark in the movie business, he's hoping to do the same off-screen as a beverage entrepreneur. We sat down with Soderbergh at ThirstBoston, an industry event showcasing innovation and education in the world of craft cocktails, where he spoke about his unique spirit brand Singani63 and his experience wading through the beverage business. 36:33: Interview: Nathan Sheets, President/Chief Steward, Nature Nate's -- In an interview recorded at BevNET HQ, Sheets discussed the rise of Nature Nate's from its humble beginnings to being the number one honey brand in America. As part of our conversation, he explained how micro-marketing has yielded significant traction for the brand and why he believes that "if you're not failing enough, you're not trying enough new things." 58:41: Elevator Talk: Hansen Sheih, Founder/CEO, One Culture Foods -- A maker of sauces and instant noodle cups infused with global flavors, One Culture Foods is focused on creating convenient, crafted products for at-home chefs and everyday consumers alike.

Pretty much everyone has heard of Pirate's Booty, the ubiquitous puffed cheese snack known for its quirky branding and eat-the-whole-bag appeal. If you're in the food and beverage business, you might have heard of Robert Ehrlich, the creator of Pirate's Booty. But to know the name is not necessarily to know the man. Inventive, eccentric, fearless, creative, and above all fun, Ehrlich has been extremely successful as a food entrepreneur; the sale of Pirate's Booty netted him over $70 million. Money, however, hasn't changed his passion for new and innovative ways to disrupt the food business. Inthis episode of Taste Radio, Ehrlich discussed what he's learned from the Pirate's Booty days, his approach to brand and product ideation, and why he may be creating new snacks until he's 99 years old. Also in this episode: a conversation with Jim, Jake and Jordan DeCicco, the brothers and founders of Sunniva Super Coffee, a brand of functional coffee drinks enhanced with MCT oil and protein. While the DeCicco brothers have only been in business for a couple years, their youthfulness in age (Jim, the oldest brother, is just 25) and experience hasn't stopped them from getting off to a roaring start, highlighted by an appearance on "Shark Tank" earlier this year. The DeCiccos discussed the origins of Sunniva, swimming with the Sharks and how their networking prowess has resulted in a roster of remarkable relationships (including WeWork co-founder Adam Neumann and NFL legend Boomer Esiason). And in the latest edition of Elevator Talk, we're joined by Breezy Griffith, the co-founder and CEO of Skinny Dipped, a young, fast-growing brand of chocolate-covered almonds. Show notes: 2:25: Network With Interesting Folks and Hire Them: The hosts riff on networking opportunities at the upcoming BevNET Live and NOSH Live Summer 2018 conferences, with 1,000 industry professionals expected to attend the events. They also chat about a recent Boston Magazine profile on Bill Creelman, the founder and CEO of surging sparkling water brand Spindrift, featuring context on the man, brand and category from BevNET CEO John Craven, who's quoted extensively in article; the U.S. launch of U.K.-based brand and New Beverage Showdown 13 finalist Ugly Water; and BevNET's affordable and effective job board. 10:15: Interview: Rob Ehrlich, Founder, Pirate's Booty/Vegan's Rob's -- Recorded at Natural Products Expo West 2018, Ehrlich discussed his post-Pirate's Booty business ventures, including Skinny Pop and Vegan Rob's. He explained why he's "always taking pitches," constantly iterating and innovating with Vegan Rob's by focusing on fast-moving trends and staying close to the ground by listening to feedback from "store employees, to consumers, to the kids to even the people on the line who make the products." 29:24: Interview: The Brothers DeCicco, Founders, Sunniva Super Coffee -- We've heard many Taste Radio guests say that you can't make it in the food and beverage business without hustle. Well, the word defines Jim, Jake and Jordan DeCicco, brothers and founders of Sunniva Super Coffee. In an interview recorded at BevNET HQ, they explained how their hard-charging approach to business and networking has resulted in the brand's early success and an appearance on the ABC hit show "Shark Tank." 54:04: Elevator Talk: Breezy Griffith, Co-Founder/CEO, Skinny Dipped -- Launched on a dining room table in Seattle, Skinny Dipped, a young, fast-growing brand of chocolate-covered almonds was co-founded by Breezy Griffith, who shared with us the vision and grand plans for the brand, all included in this edition of Elevator Talk. Brands in this episode: Madi, Spindrift, Ugly Drinks, Pirate's Booty, Vegan Rob's, Sunniva Super Coffee, Skinny Dipped

When it comes to entrepreneurship, Clayton Christopher believes that "you can't read the book; you gotta live it." And live it he has; Christopher is best known as the co-founder of Sweet Leaf Tea, acquired by Nestlé Waters in 2011, and Deep Eddy Vodka, which just five years after its launch was sold to Heaven Hill Distilling for a reported $400 million. Yet even as a highly successful entrepreneur and investor, Christopher, currently the co-founder and managing director of private equity firm CAVU, has always looked beyond simply achieving a desired end result. In an interview included in this episode of Taste Radio, he urged business owners "to appreciate and cherish the journey," a perspective that will yield a rare and valuable currency few will ever grasp. As part of our conversation, Christopher also delved into why he believes that "the need for human capital is greater than it's ever been," how board and management teams can most effectively work together, and why entrepreneurs should spend less time on adding new distribution and instead focus on "creating a success story" inside individual stores. This episode also features an interview with another "kitchen to exit" entrepreneur: John McDonald, the founder of iconic craft beer company Boulevard Brewing. McDonald, who founded Boulevard nearly three decades ago, is something of a godfather in the beer business. In our conversation, he spoke about the origins of the company and its early days as a pioneer of the craft beer category through to its 2013 acquisition by Duvel Moortgat USA. And in this week's edition of Elevator Talk, we hear from Kabir Gambhir, the founder and CEO of innovative beverage brand Bevea. Show notes: 2:42: Four Letter Brands LIVE -- The hosts chat about recent visits to BevNET HQ by BKON, maker of innovative brewing machines and Waku, a wellness tea brewed with 20 super herbs from the Andes Mountains of Ecuador. The hosts also discuss the speaker lineups at the upcoming BevNET Live Summer 2018 and NOSH Live Summer 2018. 12:09: Interview: Clayton Christopher, Co-Founder, Sweet Leaf Tea/Deep Eddy Vodka/CAVU -- At Natural Products Expo West 2018, Christopher sat down BevNET editor-in-chief Jeff Klineman and discussed his remarkable journey as an entrepreneur and how he advises and invests in fast-growing brands. 36:58: Interview: John McDonald, Founder, Boulevard Brewing Co. -- Boulevard has led the craft scene in the Midwest and is the largest specialty brewer in the region. Brewbound assistant editor Justin Kendall recently visited Boulevard HQ in Kansas City, Missouri and as part of their conversation, McDonald shared war stories from Boulevard's journey and why he never allowed himself to believe that the company was going to succeed. 1:04:50: Elevator Talk: Kabir Gambhir, Founder/CEO, Bevea -- Gambir is the founder and CEO of Bevea, a recently launched brand that markets innovatic tonics made with organic coffee fruit, ginger and botanicals. Kabir recently visited BevNET's West Coast branch in San Diego, where he joined us for an interview included in this edition of Elevator Talk. Brands in this episode: BKON, Waku, Coolhaus, Hippeas, Chef'd, Biena, Kodiak Cakes, Essentia, Vita Coco, Sweet Leaf Tea, Deep Eddy Vodka, Boulevard Brewing Co., Bevea

If you are going to have the occasional indulgent dessert, at least make sure it's worth indulging on. Greg Fleishman, a veteran CPG executive and co-founder of organic baking kit brand Foodstirs, has made that the simple guiding principle of Foodstirs, the organic baking kit brand he helped launch alongside co-founder Galit Laibow and actress Sarah Michelle Gellar in 2014. Launched as a direct-to-consumer subscription service before expanding into retail, the brand has set out to disrupt a sleepy baking mix category with innovative products that merge high-quality, sustainable ingredients and indulgent flavors. In an interview with the Foodstirs founders included in this episode of Taste Radio, Gellar explained that they view themselves as customers of the brand as much as owners, an outlook that's shaped how Foodstirs considers innovation and ingredients. "I think we've elevated sourcing when it comes to baking," Gellar said. "I feel very confident in saying there is no baking mix whose ingredients cannot only be sourced as ethically [and] that tastes as delicious as ours. It's been a personal mission for us. And when I say personal mission, I mean that literally." Listen to our full interview with Gellar, Laibow and Fleishman in which they discuss Foodstirs' rapid growth, the brand's approach to new product development and innovation, and why they see the brand as taking a new tack on fresh for center store grocery. Also included in this episode: a conversation with Dan Schorr, the founder and CEO of provocative ice cream brand Vice Cream. As part of our discussion, Schorr explained how his personal journey as marketing executive and cancer survivor has shaped the business and marketing strategy behind the "unapologetically indulgent" Vice Cream brand, which has grown quickly in the two years since its launch and now available in more than 5,000 grocery stores across the U.S. We also review a spate of significant name leadership changes and corporate earnings reports with BevNET assistant editor Marty Caballero and chat with Matt Oscamou, the co-founder of Weller, a brand of hemp-infused coconut bites in the latest edition of Elevator Talk. Show notes: 2:21: Bust a Move -- The hosts banter about the recent office expansion at BevNET HQ. Landis chats about his recent visit to probiotic beverage company Urban Farm Fermentory. The hosts also discuss the speaker lineups at BevNET Live and NOSH Live. 11:28: Interview: Sarah Michelle Gellar, Galit Laibow & Greg Fleishman, Co-Founders, Foodstirs -- Speaking of our live events… if you attended or livestreamed our NOSH Live Winter 2016 conference you may recall our interview with the founders of Foodstirs, a maker of organic baking kits. In the time since Foodstirs has ramped up its retail presence and extended its product mix. Project NOSH editor Carol Ortenberg met up with Sarah, Galit and Greg at Natural Product Expo West 2018 where they spoke about the mission, positioning and business strategy behind the brand. 35:29: Interview: Dan Schorr, Founder/CEO, Vice Cream -- A provocative ice cream brand is trying to scoop the competition with an "unapologetically indulgent" approach. It's called Vice Cream, and there's a compelling backstory to the brand and founder, Dan Schorr, who visited BevNET HQ for a conversation about the origins of Vice Cream and its unorthodox approach to marketing. 59:57: In the Newsroom -- BevNET assistant editor Marty Caballero joins the podcast to discuss notable leadership changes and earnings reports in the non-alcoholic beverage business. 1:03:12: Elevator Talk: Matt Oscamou, Co-Founder, Weller -- Weller, a brand of sweet and savory hemp-infused coconut bites, is promoted as "a new kind of wellness." We caught up with co-founder Matt Oscamou at Expo West 2018, where he gave us the pitch on Weller and how it's attempting to make its mark in the snack aisle, all included in this edition of Elevator Talk.

Here's a hypothetical question: What if we were to tell you that one could start a food company and in less than five years sell it for $600 million? Would that be something you'd be interested in? (That was a rhetorical question.) As unlikely as it sounds, that's exactly what happened to Peter Rahal, the co-founder and CEO of RXBAR. Launched in 2013, RXBAR, which markets clean label protein bars, quickly became one of the fastest growing snack brands in the U.S. The company had net sales of approximately $120 million in 2017 and in October was acquired by the Kellogg Company for the aforementioned $600 million. We recently sat down with Rahal to discuss the incredible growth of RXBAR, including the decision that sparked a major turning point for the brand, and how being "miserably uncomfortable for the past five years" has helped him grow as a leader. Here's another hypothetical question: what if you could buy a countertop appliance that would enable you to make RXBARs at home? How about one that could make your favorite style of beer? Well, you're in luck! That's if you want the magic beer machine, not the protein bar one; that doesn't exist…. yet. Founded in 2010, PicoBrew is a fast-growing maker of automatic brewing appliances designed for small craft beer producers and homebrewers. Co-founder and CEO Bill Mitchell joined us for an interview about how the appliances are disrupting the beer industry's traditional three-tier system, the company's long-term vision is and how he expects it to evolve and expand into other beverage categories. Now, how about a snack with that homebrewed beverage? Consider AvoLuv, a new brand of chips made from avocados. Founder and CEO Eric Healy spoke with us about the development and business strategy behind AvoLuv and what he's looking for from investors -- all included in the latest edition of Elevator Talk. Show notes: 2:35: Trendspotting In South America -- Project NOSH editor Carol Ortenberg recently returned from a trip to Chile and Argentina and shared her thoughts on food culture, interesting ingredients, and novel brands in the two countries. The hosts also chat about recent visits to BevNET HQ from the founders of Ruby Rockets and Nitro Beverage Co. and encourage other brand owners to make a trip to see us. 9:58: Interview: Peter Rahal, Co-Founder/CEO, RXBAR -- Six months after the sale of RXBAR, Peter Rahal spoke with Project NOSH editor Carol Ortenberg about the launch and rapid development of the company. Among topics of discussion: how Rahal, a self-described introvert, was forced into uncomfortable situations that eventually made him a better leader; how the brand's revamp was a "leap of faith" and why Rahal believed that the company "couldn't play the same game, from a design perspective, as everyone else," and "needed to take a risk." 39:13: Interview: Bill Mitchell, Co-Founder/CEO, PicoBrew -- In its eight years on the market, PicoBrew has has attracted significant interest from consumers, professional brewers and investors, having raised $20 million from 50 funding partners, including Zx Ventures, the global incubation arm of Anheuser-Busch InBev. Mitchell sat down with Brewbound editor Chris Furnari and discussed the company's origins and business strategy, including how it plans to disrupt the market for hyperlocal craft beer. 1:04:39: Elevator Talk: Eric Healy, Founder/CEO, AvoLuv -- We met Eric Healy at Natural Products Expo West 2018, where the founder and CEO spoke with us about his avocado-based snack brand AvoLuv and the innovation behind its unique products. Brands in this episode: The Not Company, RxBar, Coronado Brewing Co., Rogue Ales, Avoluv

Courtney Reum wants food and beverage entrepreneurs to ask themselves one question: how can I make my company more 'techable'? Reum is the co-founder of M13, a brand development and investment firm focused on "accelerating businesses at the nexus of consumer products, technology, and media." Founded in 2016, M13 has investments in many well-known brands, including Lyft, Pinterest, Blue Bottle Coffee, Pressed Juicery and Snap. In an interview included in this episode of Taste Radio, Reum, who along with brother Carter launched M13 following the sale of their spirit brand Veev, spoke about his belief that the fundamentals for food and beverage business are evolving and, how companies can use technology to directly reach and better understand their consumers. "We're getting so much data where it's easier than ever to find your tribe, to get cohort data, that almost every brand its techable to some degree," Reum said. Hear much more from Reum in our interview, including lessons from the rapid development of Veev, how brands can best identify white space in a crowded consumer products marketplace and M13's philosophy regarding investment and incubation. Also in this episode: A conversation with Wing Lam, the wild and winsome co-founder of Wahoo's, the iconic Southern California-based restaurant chain which serves Mexican cuisine tinged with Brazilian and Asian flavors. Lam discussed how Wahoo's, which celebrated its 30th anniversary this year, has maintained and nurtured the spirit of its first location as it has expanded and how the company, known for its partnerships with surfers and surf-focused brands, identifies authentic partnerships. And in the latest edition of Elevator Talk, we're joined by Simon Cheng, the CEO and co-creator of Pique Tea, a brand of "cold brewed tea crystals" that dissolve in water. Show notes: 2:23: From One Costa to the Another -- A couple of our esteemed hosts took some much deserved time off last week. Mike was in Costa Rica while John Craven visited Santa Monica; the pair discussed notable libations and foods during their travels. Ray chatted about attending a premiere event for the HBO drama "Westworld," and the show's partnership with Westward Single Malt Whiskey, described as "a grain-to-glass celebration of the American pioneer spirit." 9:18: Interview: Courtney Reum, Co-Founder, Veev/M13 -- Recorded at M13 offices in Beverly Hills, Courtney Reum discussed the backstory and mission behind the investment/incubation/accelerator firm. As part of the conversation, Reum explained how M13 was created "as a company for starting companies where we use a playbook approach of repeatable behaviors… to demonstrate success across different brands and categories" and why they "really believe in the convergence of consumer brands, media and tech." 43:33: Interview: Wing Lam, Co-Founder, Wahoo's -- If you've spent any time in Southern California and hankered for a fish taco, you've probably been to Wahoo's. We sat down with co-founder Wing Lam at the company's location in Torrance, Calif and discussed how Wahoo's which just celebrated its 30th anniversary and has over 60 locations in the U.S. and one in Japan, has grown over the years and how it's become an institution in surfer/extreme sports community. 1:00:06: Elevator Talk: Simon Cheng, CEO/Co-Founder, Pique Tea -- Simon Cheng is the CEO and co-creator of Pique Tea, the maker of "cold brewed tea crystals" that dissolve in water. We caught with Simon at Expo West 2018 and connected for this edition of Elevator Talk. Show notes: Brands in this episode: Westward Single Malt Whiskey, KeVita, Pressed Juicery, Kite Hill, Blue Bottle Coffee, Daily Harvest, Rebloom, Chomps, Pique Tea

A self-described "entrepreneurial junkie," Lance Collins -- despite remarkable success in the beverage business -- is itching for his next fix. Collins, the creator of Fuze, Nos, BodyArmor and Core, is already quite wealthy, so why is he still chasing the juice (so to speak)? In an interview included in this episode of Taste Radio, Collins explained that he's addicted to the next big idea and to see it succeed, believes that he has to run faster than anyone else. "My whole thing is, it's not the big eat the small, it's the fast eat the slow," Collins said. "And we're really fast in our decisions, and I think we make the right ones." Listen to our full-length conversation with Collins in which he spoke about his amazing journey as an entrepreneur, which includes both staggering success and colossal failure (think $10 million losses), his approach to branding and innovation and why he aims to be "the pulse before the trend." Also included in this episode: An interview with Jordan Silbert, who is the founder and CEO of Q Drinks, a premium cocktail mixer brand that has played a key role in the growth and evolution of the category and, by extension, the carbonated beverage aisle as a whole. Silbert spoke about Q Drinks' role ushering in a new era for cocktail mixers, why he's careful with every dollar, and the advisors and mentors that helped shape the brand's success. Show notes 1:27: Kiwis and Coffee -- Food and beverage samples were aplenty this week and the hosts noshed and sipped on a few interesting products, including those from new healthy snack brands and cold brew coffee makers. 9:52: Interview: Lance Collins, Founder, Fuze/BodyArmor/Core -- The hosts visited über entrepreneur Lance Collins, who's the founder of iconic beverage brands Fuze, Nos, BodyArmor and Core, at his home in Beverly Hills, where they spoke about his incredible career, lessons learned and his passion for innovation and entrepreneurship. 38:24: Interview: Jordan Silbert, Founder/CEO, Q Drinks -- It's been a decade since he launched the premium cocktail mixer brand, and while he admits that he's not the most patient entrepreneur Silbert has played the long-game nonetheless. Hear how financial discipline, hustle and perseverance has paid dividends for Q Drinks. Brands in this episode: Rind Snacks, Point Blank Cold Brew, Sandows, Riff Cold Brew, Beacon Blend, Growing Roots, Fuze, Nos, BodyArmor, Core, Q Drinks

The notion that one might have to sacrifice some flavor when choosing healthier food options never entered Daphne Oz's mind. An influential chef, New York Times-bestselling author, and Emmy Award-winning television host of ABC's "The Chew," Oz has for years sought to dispel the notion that healthy eating means depriving oneself of tasty food. "I've spent my career trying to make people understand that eating well, fueling your body, letting your body thrive on good food -- it should be delicious. It should not be a sacrifice; it should feel like an indulgence," Oz said in an interview included in this episode of Taste Radio. That perspective was a big part of her motivation to invest in Pure Spoon, a maker of high pressure processed organic purees for babies and children. In our conversation, Oz, who also joined Pure Spoon as its Chief Innovation Officer, praised the brand and its products as representative of the fresh, flavorful and eminently healthy food that consumers will embrace given the opportunity to try them. She also discussed how, as a writer, TV personality and social media influencer, she attempts to educate consumers about healthy eating in an authentic and meaningful way. Also in this episode: an Elevator Talk double feature with pitches from the founders of two innovative food brands -- No Evil Foods and Ayoba-Yo -- and accompanying feedback from the hosts. This episode is presented by RISE Brewing Co. Show notes: 1:59: ATX, Pies and Videotape -- Ray chats about a recent visit to Austin and notes the city's embrace of homegrown brands, including Waterloo, Mighty Swell, HeyDay, High Brew and Shiner. Landis talks about a new video that details the application process for BevNET Live's New Beverage Showdown. Craven explains what we do with samples that come into the office: added to our databases, photographed for social media, reviewed, consumed. Mike and Ray note that the samples often offer a glimpse into emerging trends. 10:05: Interview: Daphne Oz, Chief Innovation Officer, Pure Spoon; Former Host, The Chew -- Daphne Oz is a chef New York Times-bestselling author, and Emmy Award-winning television host, and chef who co-hosted the ABC show "The Chew" for six seasons. She recently joined Pure Spoon, a brand of healthy HPP organic purees for babies and kids as the company's Chief Innovation Officer. Mike Schneider met up with Oz at Natural Products Expo West 2018 where they spoke about her roles as an influencer and industry expert and her transition to entrepreneurship with Pure Spoon. 37:24: Elevator Talk: We've got another extended edition of Elevator Talk, featuring Sadrah Schadel, Co-Founder, No Evil Foods, a brand of plant-based meat products, and Wian van Blommestein, the owner of Ayoba-Yo, a brand of South African meat snacks. Brands in this episode: Waterloo, Mighty Swell, HeyDay Coffee, High Brew Coffee, Shiner, Topo Chico, Pure Spoon, No Evil Foods, Ayoba-Yo

Here's a novel recipe: Start with equal parts of Amazon and Whole Foods. Add a dash of Costco. Blend and serve. What's in front of you is a healthy serving of Thrive Market, and co-founder and co-CEO Nick Green wants everyone to have a plate. An e-commerce, membership-based retailer, Thrive Market was founded in 2015 with a mission "to make the world's highest quality natural and organic products affordable for every American family." For an annual fee of $60, members get access a broad range of grocery items priced 30–50 percent below retail and shipped free. The model appears to be working: to date, Thrive has attracted over a half-million members with an average annual income of $70,000, according to Green, who joined us for an interview included in this episode of Taste Radio. As part of our conversation, Green spoke about Thrive's rapid development and the convergence of trends that have made the platform attractive to investors, brands and consumers. He also explained that while social mission-driven businesses often have "an inherent dynamic tension in between that mission and the business," for Thrive "they're actually the same thing." "If we make healthy living affordable for everyone, there's tens of billions of dollars [worth of] business to be built," Green said. "And if we succeed in building that business, we're going to have done something really good." Also in this episode, we hear short business pitches from the founders of a couple upstart companies -- Dave Burchianti, the founder of sparkling juice brand Hubble and Mary Kosir, the founder of WholeMe, a brand of whole food snacks -- in the latest edition of Elevator Talk. The pitches are followed by feedback and constructive criticism from the hosts. This episode is presented by RISE Brewing Co. Show notes: 2:07: They're Much Better Live -- The hosts chat about the upcoming BevNET Live and NOSH Live Summer 2018 events along with features and content highlights for the shows. 9:24: Interview: Nick Greene, Co-founder & Co-CEO, Thrive Market -- Thrive is an e-commerce membership-based retailer offering natural and organic food products at reduced costs. BevNET and Project NOSH editor-in-chief Jeff Klineman met with Thrive co-founder and co-CEO Nick Green at Natural Products Expo West 2018 where they discussed the company's business model and rapid development. 37:59: Let's hear from the founders of a couple upstart companies in an extended edition of Elevator Talk, followed by thoughts and some constructive criticism on their pitches. First up is Dave Burchianti, the founder of sparkling juice brand Hubble followed by Mary Kosir, the founder of WholeMe, a Minneapolis-based brand of whole food snacks. Brands in this episode: Hubble, WholeMe

Will and Jaden Smith are global icons who's popularity transcends both film and music and across multiple generations of fans. So why have they taken a cautious approach to promoting JUST Water, the sustainable water brand co-founded by the Smiths in 2015? "This was a brand that was missionized and born of a child's care. We wanted to make sure that wasn't something that was overshadowed by celebrity endorsement," Will Smith said in a recent interview included in this episode of Taste Radio. As part of our conversation, Will and Jaden discussed how their roles as co-founders of JUST Water have evolved and how they're strategically using their media platforms to support the development of the sustainable water brand. This episode also includes an Elevator Talk extravaganza, featuring elevator pitches from the founders of four upstart food and beverage brands -- Honey Mamma's, Phit, Doctor D's and Naughty Noah's -- along with accompanying feedback from the hosts. This episode is presented by Ruby Rockets. Show notes: 1:28: The Celeb Effect: The hosts discuss the impact and evolution of celebrity investment in food and beverage brands, including Vitaminwater, Bai, Street King, Soda Shaq and Newman's Own. 8:09: Interview: Will & Jaden Smith, Co-Founder, JUST Water -- BevNET staff reporter Brad Avery sat down with Will and Jaden Smith at Natural Products Expo West 2018 where the global icons discussed their role as investors in and advocates for JUST Water, the brand's recent move into flavored SKUs and how they're using their media platforms to support the development of the sustainable water brand. 21:49: Elevator Talk: We're just weeks away from the summer 2018 editions of BevNET Live and NOSH Live and with them, the events' signature brand competitions, the New Beverage Showdown and NOSH Pitch Slam. We thought it a good opportunity for an extended edition of Elevator Talk where we'll hear from a few upstart brands and offer a few words of feedback on their pitches. Christy Goldsby, the CEO/founder, Honey Mama's, which makes honey-sweetened, cacao-based snacks Christopher Moss, the CEO of Phit, a brand of alkaline water enhancers Stuart Dimson, the co-founder, Dr. D's, a maker of sparkling probiotic beverages JimmyTay Trinh, the founder of Naughty Noah's, a brand of Vietnamese instant Pho noodle soups. Brands in this episode: JUST Water, Vitaminwater, Bai, SK (Street King) Energy, Danny DeVito's Limoncello, Soda Shaq, Newman's Own, Honey Mama's, Phit, Doctor D's, Naughty Noah's

Over 200 times a year, Spartan hosts grueling, endurance-testing obstacle races that often leave its participants muddy, bloody and exhausted -- and they happily fork over hundreds of dollars for the privilege. The man behind this Spartan mask is Joe De Sena, a former Wall Street trader and extreme athlete who launched the company in 2007 after deciding he needed to start his own competition in order to satisfy his fitness goals. With over one million annual participants, Spartan has grown beyond the races themselves and into a platform brand that encompasses a lifestyle, philosophy and training and nutrition program, an evolution that feeds into De Sena's overriding mission. "If I want to change 100 million lives, I've got to change lives of people that don't do the races, that are sitting on the couch but somehow get our message," he said. In an interview included in this episode of Taste Radio, we spoke with De Sena about Spartan's origins, its emergence and rapid growth and how it has cultivated meaningful relationships with its followers and sponsors. As Spartan, as well as its cultural counterparts CrossFit and Tough Mudder, have emerged, their participants and active consumers as a whole have increasingly sought convenient sources of nourishment and hydration. Nuun, a fast-growing maker of hydration tablets and powders, has become part of the fitness routines for many athletes, drawn by the products' portability and fast-acting benefits. This episode includes a conversation with Nuun CEO Kevin Rutherford, who spoke about its development as a company and brand and its approach to marketing and innovation. Episode 103 is presented by Ruby Rockets. Show notes: 1:52: A Whole Lotta Hydrogen -- Project NOSH recently reported on news that Whole Foods Market has laid off a swath of store level and regional marketing teams. Project NOSH editor Carol Ortenberg, who wrote the story and once worked at Whole Foods, offers her perspective on the layoffs and how they will affect customers' in-store shopping experience and impact brands. On the BevNET front, assistant editor Marty Caballero discussed his in-depth article on hydrogen water and how brands are presenting the functional attributes of their respective products, as well as their packaging and retail strategies. 11:43: Interview: Joe De Sena, Founder/CEO, Spartan -- A lot of food and beverage entrepreneurs are refugees from other careers who get into the business because they're seeking nutrition for their extreme sports activities. Well guess what -- so are the founders of those extreme sports, like Joe De Sena. Jeff Klineman, the editor-in-chief of BevNET and Project NOSH, recently met with De Sena to discuss his creation: Spartan, the world's largest obstacle race and endurance brand. Spartan runs more than 200 grueling races a year, it's got a television contract with NBC, and has become a fitness and lifestyle movement that's attractive to participants and consumer brands alike. 37:19: Interview: Kevin Rutherford, CEO, Nuun -- Project NOSH editor Carol Ortenberg and BevNET assistant editor Marty Caballero recently sat down with Rutherford, who spoke about the evolution of Nuun, which launched 14 years ago. Rutherford discussed Nuun's innovation strategy and company culture, in which he noted "I think you need diversity of thought, but it shouldn't be inconsistent with your mission and what you believe as a company." Brands in this episode: HFactor, HTwo, Dr. Perricone's, HyVIDA, GT's Kombucha, FitAID, SmartWater, Clif, Nuun

In the decades since its introduction in 1935, Jägermeister has earned a reputation as an iconic staple of boozy nights out and hard partying. So why is the German liqueur brand now embracing a softer side of its heritage and history? In an interview included in this episode of Taste Radio, Jeff Popkin, the CEO of Mast-Jägermeister U.S., explained why the brand, while still wildly popular as a shot, is attempting to win over new consumers, broaden its appeal and, ultimately, generate new sales by reframing itself as a high-quality liqueur that can be enjoyed in a variety of occasions. Popkin, who's been at the forefront of several emerging non-alcoholic beverage trends as an executive with Red Bull and Vita Coco, is leading a careful effort to maintain Jägermeister's valuable core identity during the repositioning. "If there's a party, Jägermeister is there in the U.S. today -- no question about that," he said. "There's no white knuckles to get the story out there and change it. It's all going to happen within the natural footprint of Jägermeister." Also included in this episode: An interview with Jeanette Ogden, a food blogger and social media maven known for her popular Instagram account, Shutthekaleup. We sat down with Ogden at Natural Products Expo West 2018 and discussed her journey as an influencer, how she cultivates her online personality and her approach to building an authentic relationship with natural food and beverage brands. This episode also includes an interview with the co-founders of The Coconut Cult, an acclaimed vegan coconut-based yogurt. Noah Simon-Waddell and James Harkin spoke about their approach to building a lifestyle brand and how they've established a thriving community of supporters and followers via social media. This episode is presented by Symrise Califormulations. Show notes: 1:35: Potent Potables -- The hosts chat about interesting libations and and tasty treats sent to the office over the past couple weeks, including Spindrift, Smart Sweets, Mike's Mighty Good Craft Ramen, CideRoad, Hello Water, Hal's New York Seltzer and Alter Eco. 10:53: Interview: Jeff Popkin, CEO, Mast-Jägermeister U.S. -- A veteran beverage executive who led sales for Red Bull and was the CEO of Vita Coco - U.S., Jeff Popkin is currently at the helm of another iconic brand: Jägermeister. In an interview recorded at its headquarters in White Plains, N.Y., Popkin discussed the company's efforts to spur new sales by reframing Jägermeister as a brand to "celebrate the best moments of your life," while maintaining its core identity and the importance of innovation for CPG brands, noting that "when you look at the attention span of a consumer… you've got to be quick and you've got to be dynamic." 38:32: Interview: Jeannette Ogden, Founder, Shutthekaleup -- A leading influencer in the worlds of fitness, wellness and natural foods, Jeannette Ogden has over 260,000 followers of her Instagram account, Shutthekaleup. The platform is where she, her husband AJ and son Elliot -- aka "Bub" -- share their daily eats, drinks, workouts and adventures. Along the way, she shares recommendations of brands and products and explains how they fit into a healthy lifestyle. We sat down with Ogden at Natural Products Expo West 2018 and talked about her journey as influencer, how she cultivates her online personality and her approach to working with natural food and beverage brands. 1:02:39: Interview: Noah Simon-Waddell & James Harkin, Co-Founders, The Coconut Cult -- A darling of the influencer world, The Coconut Cult markets a vegan coconut yogurt that's stocked at high-end health food stores along the coasts. Despite its premium price -- $25 for a 16 oz. jar -- the brand has amassed a cult-like following among its consumers. Co-founders Noah Simon-Waddell and James Harkin explained how their efforts to create experiential moments for consumers fits with their intent "to create a religion, essentially," out of the brand.

Ryan Caldbeck has two words for brands planning to raise capital in 2018: be careful. With billions of dollars in play in the red-hot CPG space, Caldbeck, the co-founder and CEO of funding platform CircleUp, is advising brands to take extra caution when vetting potential investment partners. He believes that while funding opportunities for food and beverage companies are the most abundant since launching the firm in 2013, he's concerned about the lack of a strategic component in the money that is currently flowing in from large private equity firms and tech-focused venture capital firms. "They will pay close to zero attention from the $2 billion fund that just invested $10 million; they won't know their name," Caldbeck said of some large investors. "Now you've partnered with someone that's not going to give you the support beyond capital." In an interview included in this episode of Taste Radio, Caldbeck noted that "the tailwinds and the structural dynamics for early-stage consumer companies -- call it $1-$15 million in revenue -- are extremely attractive" for investors of all kinds. Yet, he urged fast-growing companies to "think about the incentives of the investor or the partner that you're working with" and ask "who else have you worked with that looks like me?" "And when you can drill down on who else they've worked with that has similar growth drivers of your business, you'll find an investor or a partner that's right for you," he said. Within the food industry, few categories are attracting more investment than plant-based and lab-grown meat. The Good Food Institute (GFI), a non-profit organization that advocates on behalf of plant-based meat brands, is helping to support the growth of many companies in the space. This episode includes a full-length conversation with GFI co-founder and executive director Bruce Friedrich, who details the origins of the organization (it was "literally a religious calling," he said) and how it supports scientific research and investment in the clean meat space. In this week's edition of Elevator Talk, we meet with Nansee Kim-Parker, the founder and CEO of Yoot, a brand of ready-to-drink herbal root teas made with herbs and spices. This episode is presented by Saffron Road. Show notes: 2:05: Waxing on West -- The hosts chat about their biggest takeaways from Expo West 2018, including how the show reflected a shift in the retail landscape and route-to-market for natural brands and showcased the sophistication and rapid maturity of many early-stage/pre-launch companies. 16:47: Interview: Ryan Caldbeck, CEO/Co-Founder, CircleUp -- We sat down with Caldbeck at the 2018 Winter Fancy Food Show, where he offered his perspective on the landscape and climate for CPG investment. 42:28: Interview: Bruce Friedrich, Co-Founder/Executive Director, The Good Food Institute -- Also joining us at the Fancy Food Show was Friedrich, who spoke about the the rapidly emerging plant-based meat space and where the category is headed. In our conversation, he detailed a clash in perspective with some in vegan community, why GFI is stressing "clean meat" as the preferred nomenclature versus "lab-grown," regulatory hurdles for clean meat and how improved technology and taste is helping to win over consumers. 1:13:26: Elevator Talk: Nansee Kim-Parker, Founder, Yoot -- Inspired by the traditions of Ayurvedic Herbal Medicine and Chinese Herbal Medicine. Yoot is a brand of herbal root teas brewed from superfood herbs. We caught up with founder Nansee Kim-Parker who dug into the roots of her brand in this edition of Elevator Talk. Brands in this episode: Beyond Meat, JUST, Impossible Foods, Tyson Foods, Maple Leaf, Field Roast, Tofurky, Boca, Memphis Meats, Gardein, Finless Foods, Good Catch Foods, Yoot Tea

Mike Lee once helped organize a multi-course tasting dinner on a New York City subway car -- while it was in transit. As much as the encounter taught him about operational efficiency (i.e. service in 43 minutes flat, don't get arrested) Lee, the founder of food incubation and product development firms Alpha Food Labs and Future Market, absorbed the value of creating experiential moments. "A lot of the stuff we're doing today -- consulting with big food companies -- is not arguably doing dinners like we used to," he said in an interview included in this episode of Taste Radio. "[But] I think that sense of thinking of the experience holistically, has definitely influenced how we market and engineer products." A former executive with Chobani's Innovation & New Ventures unit, Lee launched Alpha Food Labs and Future Market with the goal of understanding and executing upon a food system that is expected to look dramatically different in the decades to come. In a wide-ranging interview, Lee discussed how personalized nutrition and experiential marketing will shape the future of the food industry. Also included in this episode: A conversation with Jeremy Smith, the CEO and founder of LaunchPad Group. A longtime executive in the food and beverage industry and expert on food retailing at Costco, Smith shared his keys to success in the club channel. We also spoke with the man casually known as Mr. Guinness, Fergal Murray. A former master brewer and ambassador of the iconic Irish beer brand, Murray, now a consultant in the beer and spirits industry, shared his perspective on the future of craft beer over pints. In this week's Elevator Talk, we chatted with Michael Kurson, the co-founder of Briggs Original, a brand of a spiked sparkling waters made fresh-pressed cranberries. This episode is presented by Top Health Ingredients. Show notes: 0:52: The Evolution of Expo West (in Five Minutes or Less): Natural Products Expo West 2018 has concluded and the hosts had just enough gas in the tank to reflect on the remarkable event and the changing landscape for natural brands. 8:07: Interview: Mike Lee, Founder, Alpha Food Labs and Future Market -- In an interview recorded at the 2018 Winter Fancy Food Show, Lee discussed the origins and missions of his two companies and how his experience as former executive at Chobani has helped shape their development. He also opined about the value of using fleeting experiences and the scarcity as a way to drive excitement and how he and his team are identifying new need states for consumption. 35:24: Interview: Jeremy Smith, Founder/CEO, LaunchPad Group-- We hear from a lot of young brands that want to break into the club channel. Well, we recently spoke with an expert on the business. Smith is the CEO and founder of Launchpad, a firm that works with emerging food brands on business and branding strategies and specializes in representation services for Costco. In our conversation, Smith explained when brands need to start planning for Costco and why you should always be in the room when your broker is presenting to a retail buyer. 56:51: Interview: Fergal Murray, Former Master Brewer, Guinness -- We recently sat down with Murray, a man many know as "Mr. Guinness," a title bestowed for his prowess as a master brewer of the famous stout and custodian of the mythical brand. Now a consultant to beer and spirit brands, Murray,in the Boston area following his work with Wachusett Brewing Company in Westminster, Mass., joined Brewbound editor Chris Furnari for a conversation about how brands can stay top of mind with consumers and why the beer industry is embracing simpler styles. 1:17:23: Elevator Talk: Michael Kurson, Co-Founder, Briggs Original -- Kurson visited BevNET HQ for a introduction to Briggs Original, a brand of spiked seltzers made with freshly pressed fruit. Brands in this episode: Avoluv, Chobani, Wachusett Brewing, Briggs Original.

VMG has invested in some of the hottest food and beverage brands in recent years, including Justin's, Kind, Humm Kombucha, Vega, Spindrift and Pirate's Booty, and the private equity firm isn't done -- not by a long shot. The San Francisco-based company last year closed its fourth fund, giving it $550 million to spend on promising CPG companies. In an interview included in this episode of Taste Radio, VMG Managing Director Wayne Wu spoke about the firm's funding philosophy, including why it's fundamentally opposed to "macro-trend" investing and how the team works with brands at various stages of development to drive scale and market value. "Ultimately we're a part of a community and an ecosystem, we want to help drive that forward," Wu said. "'How can we further build community and drive thought leadership within the space?' and from that it leads to investments." This episode also includes an interview with Lisa Curtis, the founder and CEO of Kuli Kuli, a brand based around the nutrient-dense leafy green moringa. Curtis, recently included in Forbes' 2018 list of "30 Under 30" Social Entrepreneurs, spoke about the origins of Kuli Kuli, its social mission, and how the company is attempting to promote moringa as the next great superfood. We also hear from longtime food and beverage investor and advisor Jim Tonkin, who offered advice on how entrepreneurs can best prepare their businesses pre-launch and opined on effective and ineffective ways to use capital. And in this week's edition of Elevator Talk, Michael Pan, the founder of Pan's Mushroom Jerky, spoke about the origins and vision for his innovative brand. This episode is presented by Attack! Marketing. Show notes: 1:33: Revamps on the Radio -- The hosts offered tips on how to navigate the upcoming 2018 Natural Products Expo West and discussed notable package revamps/rebrands introduced in recent weeks, including those from PopCorners, Bonafide Provisions and Diet Coke. 11:05: Interview: Wayne Wu, Managing Director, VMG -- In a conversation recorded at VMG's headquarters in San Francisco, BevNET CEO John Craven and Project NOSH editor Carol Ortenberg spoke with Wu about the private equity firm's approach to funding and why it considers the "whole ecosystem" when evaluating investment opportunities. 39:17: Interview: Lisa Curtis, Founder/CEO, Kuli Kuli -- Moringa. What is it? Why are people calling it "the new kale"? Lisa Curtis is here to help. The founder of Kuli Kuli spoke about the company's efforts to demystify moringa and how a partnership with The Kellogg Company has supported its development. 58:29: Interview: Jim Tonkin, Founder, Healthy Brand Builders -- An industry insider with over 30 years experience in the food and beverage space, Tonkin has supported thousands of early-stage companies with fundraising, branding, marketing, formulation and design efforts. In an interview recorded at the 2018 Winter Fancy Food Show, he spoke about how working with Arnold Palmer shaped his career, the right and wrong ways to use capital and important considerations when formulating a retail strategy. 1:11:39: Elevator Talk: Michael Pan, Founder, Pan's Mushroom Jerky -- He's the founder of eponymous brand Pan's Mushroom Jerky and a great guy to boot. We caught up with Michael Pan at the 2018 Winter Fancy Foods Show for a conversation about his innovative brand in this edition of Elevator Talk. Brands in this episode: PopCorners, Bonafide Provisions, Diet Coke, Justin's, Kind, Humm Kombucha, Vega, Spindrift, Pirate's Booty, Kuli Kuli, AriZona, Suja, Zico, Pan's Mushroom Jerky

When it comes to trade shows, Rhythm Superfoods CEO Scott Jensen isn't a fan of expensive hotels and opulent dinners; he'd rather double up with co-workers and eat affordably. It's not that he doesn't appreciate a little luxury. Rather, Jensen, a successful entrepreneur whose nearly 30 years in the food business include co-founding gourmet barbeque sauce brand Stubb's, believes that frugality is a critical element of success, particularly for growing companies. In an interview included in this episode of Taste Radio, Jensen noted: "From the Stubb's days to now, I always had a great respect for the people that were writing checks. There's always a finite amount of money that you're going to have to use for getting on the shelf, lifting your product up. You have to have that cash for that. If you're constantly having to raise more and more capital, then the dilution happens [and] reduces the value for the people there that are working every day." Listen to our full-length interview with Jensen, including his take on why fear is often a good motivator and his belief that entrepreneurs need to constantly stay ahead of the competition or risk getting left behind. Jensen also discussed why Austin, the home of both Stubb's and Rhythm Superfoods, has become a thriving city for food and beverage innovation and entrepreneurship over the past decade. Also included in this episode: A conversation with Jason Burke, the founder and CEO of paleo food brand The New Primal, who spoke about his experience running a fast-growing brand and lessons learned from the launch and development of his company, including the nightmare scenario of being discontinued at a key retail chain. We also heard from Doug Weiss and Peter Grumhaus, the co-founders of brand incubator Hello Delicious, about how their combined 50 years experience in the food and snack business is shaping the direction of the company, which is attempting to occupy the "middle seat" between indulgent and nutritious snacks. And in the latest edition of Elevator Talk, Kerry Song croons about her vegan meat brand, The Abbot's Butcher. The episode is presented by The Maple Guild. Show notes: 1:58: Expo West Is Upon Us -- Natural Products Expo West 2018 opens this week. It's the biggest annual event for the food and beverage industry and an exhilarating showcase for emerging trends, ingredients and formulations. The hosts discussed tips and tricks for navigating the gargantuan show (don't worry about FOMO, folks) and a few of their favorite parts. 8:30: Interview: Scott Jensen, CEO, Rhythm Superfoods & Co-Founder Stubb's BBQ -- Jensen joined BevNET's Jeff Klineman for an interview recorded at the 2018 Winter Fancy Food Show, where they spoke about Jensen's career in the food industry, from his early days slinging sauce with Stubb's through his current gig as the CEO of healthy snack brand Rhythm Superfoods. 35:12: Interview: Jason Burke, Founder, The New Primal -- A pioneer in grass-fed jerky snacks, The New Primal is a Paleo-inspired food brand. Since its launch in 2012, the brand has built up a robust retail presence, with approximately 8,000 stores nationwide. Burke spoke about the development of The New Primal, including his belief that the company was too slow to hire experienced operators and how it navigated the loss of a key retail account. 56:38: Interview: Doug Weiss and Peter Grumhaus, Co-Founders, Hello Delicious -- Hello Delicious is a brand incubator that makes innovative snacks, including its Pizza Chips, Figgin' Fruit and Popcorn Thins. Weiss and Grumhaus spoke about why it's important for brands to be relatable and why innovation can start from your gut but is best refined using data. 1:15:53: Elevator Talk: Kerry Song, Founder, The Abbot's Butcher -- We heard about one of the start-ups in the emerging plant-based meat space, The Abbot's Butcher. The company was founded by Kerry Song, who joined us for a chat about her brand and approach to plant-based meat.

Sheryl O'Loughlin is ready for a change. It's not that O'Loughlin, the CEO of adaptogenic beverage brand REBBL, doesn't love her current job; since joining the company in 2015, she's embraced the role, the company and its passionate commitment to social responsibility. Rather, she believes that a business' ability to constantly evolve and to take a progressive approach to the times at hand can ultimately spell the difference between success or failure. In an interview included in this episode of Taste Radio, O'Loughlin noted, "it's really a matter of us thinking about the market, or even our companies as a constant experimentation to see what works and what doesn't work versus thinking about it as this is the decision we've made and we're done." Listen to our full-length conversation with O'Loughlin, in which she spoke about the trials and tribulations of leading fast-growing companies, the urgency of supporting equality in the workplace, why she believes that successful business relationships are built on empathy and compassion, and why entrepreneurs need to start turning their phones off. Also included in this episode: A chat with Paul Coletta, the CEO of fresh, organic food and juice company Urban Remedy, which recently added $17 million in new funding from General Mills' business development and venturing unit, 301 INC. And in the latest edition of Elevator Talk, we heard from Martin Kabaki, the founder of innovative tea brand Kabaki Purple Tea. Show notes: 2:24: So Much Sparkle To Speak Of -- With LaCroix leading the charge, sparkling water has emerged as one of the hottest categories in the beverage industry. As a deluge of new products and brands -- from massive players like Nestle Waters and PepsiCo to regional upstarts -- come to market, the hosts discuss the various paths that companies are taking to make their mark in fizzy water. 8:25: Interview: Sheryl O'Loughlin, Plum Organics Co-Founder, REBBL CEO -- Throughout her 25-year career as an entrepreneur and executive, Sheryl O'Loughlin has been known as a passionate leader with a deep commitment to social responsibility. She led Clif Bar as its CEO for nearly 10 years spearheading growth from $100 million to $200 million in revenue and later co-founded and helmed organic baby food company Plum Organics, which reached $100 million in sales before being sold to The Campbell Soup Co. in 2013. Currently the CEO of elixir brand REBBL, O'Loughlin discussed the highs and lows of her remarkable career and approach to leadership in the challenging food and beverage space. 50:52: Interview: Paul Coletta, CEO, Urban Remedy -- What a difference three years make. When we first met Paul Coletta in 2015, the newly appointed CEO of organic food and juice company Urban Remedy was primarily focused growth through direct-to-consumer sales. The strategy was to leverage the company's small brick-and-mortar presence to drive sales and build awareness for its e-commerce platform. Urban Remedy has since pivoted to an omnichannel strategy that embraces retail placement in natural grocery as much as it does online sales. We sat down with Coletta at the 2018 Winter Fancy Food show and discussed the company's pivot and the reasoning behind it. 1:10:00: Elevator Talk: Martin Kabaki, Founder, Kabaki Purple Tea -- Driven by a social mission, Kabaki is an innovative brand of ready-to-drink teas made from antioxidant-laden Kenyan purple tea leaves. Founded by Martin Kabaki, the company donates 10 percent of profits to provide access to better medical care for the people of Kenya. We spoke with Martin about the launch and development of Kabaki, a finalist in New Beverage Showdown 14, in this edition of Elevator Talk. Brands in this episode: LaCroix, Purity Organic, Wave Soda, Cape May Brewing, Virtue Sparkling Energy, Phocus, Poland Spring, Polar, Bubly, Nestle Waters, Clif Bar, Plum Organic, REBBL, Urban Remedy, POM Wonderful, Jamba Juice, Pinkberry, Kabaki Purple Tea

Beyond Meat's first attempt at its signature product, a plant-based burger, while hailed as innovative and groundbreaking, had a big problem: it just didn't taste very good. Perhaps folks along the coasts would be willing to sacrifice some flavor for a vegan option, but founder and CEO Ethan Brown knew that to win over mainstream American consumers, Beyond Meat, which makes a variety of plant-based meat products, had to nail the taste, texture and experience of eating beef. The company has since made significant strides toward that goal, but the focus remains on "continually getting better." "Let's be the group of people on Earth that understand meat better than anyone else -- and I mean better than anyone else," Brown said in a recent interview included in this episode of Taste Radio. "And let's go about rebuilding it. And that's what we do." Listen to our full conversation with Brown, in which he delves into the perils of falling in love with technology, why he keeps posters with negative comments about Beyond Meat products in his office and why he doesn't "ascribe to humans eliminating meat," despite being a vegan. Also included in this episode: a conversation with Dave Sands, the co-founder of fast-growing coffee brand Grady's Cold Brew, who explained what Brooklyn Beer and Tom Brady have to do with his company's development. In this week's edition of Elevator Talk, we chat with Susan Chen, the founder and CEO of Soozy's, a brand of gluten- and grain-free muffins. Show notes: 1:37: Did This Year's Super Bowl Ads Tide You Over? -- Beyond the opportunity to watch oversized men give each other concussions while we celebrate the obesity crisis, the Super Bowl is a chance for advertisers to try and sell you stuff you probably don't need. And WE LOVE IT. The commercials are the best part, right? The hosts discuss highlights and misses from ads aired during last week's Super Bowl, including those from Coca-Cola, Doritos, Mtn Dew and Wendy's, along with related marketing campaigns from Moon Pie, Annie's (Bunny Bowl) and Epic (Bison Bowl). 9:47: Interview: Ethan Brown, Founder/CEO, Beyond Meat -- A few episodes ago, we spoke with Pat Brown, who's the founder and CEO of Impossible Foods, which makes the Impossible Burger. Last week we heard from Josh Tetrick whose company JUST is developing lab-grown meat. This week we hear from Ethan Brown, the founder and CEO of Beyond Meat, which makes plant-based meat products, including a groundbreaking vegan burger. We caught up with Brown at the 2018 Winter Fancy Food Show in San Francisco where he discussed the company's mission, business strategy and why he's focused on distribution in the heartland. 37:24: Interview: Dave Sands, Co-Founder, Grady's Cold Brew -- Dave Sands is the co-founder of Grady's Cold Brew and -- appropriately -- a chill dude. Sands and namesake co-founder Grady Laird launched the NYC-based brand in 2011 and have since grown it into a multi-pronged coffee platform that includes bottled concentrates, bean bags and most recently a ready-to-drink product. In a conversation recorded at the 2018 Winter Fancy Food Show, we spoke with Sands about the development of Grady's (which triumphed in BevNET's New Beverage Showdown 3), including important lessons learned over the years and influential people that have guided his journey as an entrepreneur. 57:17: Elevator Talk: Susan Chen, Co-Founder/CEO, Soozy's -- It's fair to say that most muffins aren't very good for you. Susan Chen is trying to change that. She's the founder and CEO of Soozy's which makes muffins from unprocessed, clean ingredients and contain no gluten or grains. We spoke with Susan at NOSH Live Winter 17, where she explained the mission and development of the brand, included in this edition of Elevator Talk. Brands in this episode: Coca-Cola, Doritos, Mtn Dew, Annie's, Epic, Moon Pie, Beyond Meat, Grady's Cold Brew, Soozy's

Josh Tetrick has some big ideas. Like "revolutionize the food industry" big. The founder and CEO of JUST (formerly Hampton Creek), Tetrick is at the helm of a company whose stated mission is to "help create a food system where everyone can eat food that nourishes their bodies and nourishes the planet." Known for its vegan mayo and cookie dough, JUST merges biotechnology and plant-based ingredients to create environmentally friendly and healthier foods. The company recently introduced a vegan scrambled egg product and is currently developing lab-grown beef, chicken and fish. As Tetrick explained in an interview included in this episode of Taste Radio: "The tools of the current food system... they've gotten us here, but I don't think they're sufficient to get us where we need to go tomorrow. So the question is, 'how do we find these new tools?'" His answer? A legion of computational biologists, $220 million in venture funding, and an irrepressible ambition to forge the future of food, for starters. As part of a wide-ranging conversation recorded at JUST headquarters in San Francisco, Tetrick delved into the origins of the company, why it chose mayonnaise as its first product ("It was a good start to understand how to make food better," he said), his unique hiring philosophy, how he's navigated an intense media spotlight on the company and the singular operating principle that drives its mission. Also included in this episode: the latest edition of Elevator Talk in which we speak with another groundbreaking entrepreneur: Aidan Altman, the co-founder of Fora Foods, maker of an innovative, vegan butter. Show notes: 1:42: Food Tech and the Specialty of San Francisco -- The hosts discuss the evolution of the Winter Fancy Food Show and specialty food channel and the juxtaposition of SF's artisanal food scene and booming interest in food tech. 12:59: Interview: Josh Tetrick, Founder/CEO, JUST -- Project NOSH's Carol Ortenberg and BevNET's John Craven preface this interview with a discussion about their recent visit to JUST HQ in San Francisco, which included a tour of the manufacturing facility and sampling of the company's vegan scrambled eggs. In the interview, Tetrick offered his take on systemic problems with the current food system and the elements that have shaped JUST's operating philosophy and innovation strategy ("We've tried to take the best of a lot of different worlds and apply them to what we're doing," he said). 54:09: Elevator Talk: Aidan Altman, Co-Founder, Fora Foods -- Fora Foods is the creator of Faba Butter, a vegan butter made primarily from aquafaba, the viscous liquid derived from cooking chickpeas, and coconut oil. We caught up with co-founder Aidan Altman at the 2018 Winter Fancy Food Show, where he spoke to us about innovative company and its star product in this edition of Elevator Talk. Brands in this episode: Fourth & Heart, Mammoth Bar, JUST, Fora Foods

Ask most folks in the food and beverage business how the industry has evolved over the past decade and you'll likely hear the terms "natural, organic, and better-for-you" to name a few. But long before companies embraced the health and wellness fervor that permeates every aspect of the industry today, D'Artagnan Foods co-founder and CEO Ariane Daguin was paving a path for better food. Born into a French restaurateur and food dynasty, Ariane is often recognized as one of the pioneers of organic, free-range chicken in the U.S. and since its founding 30 years ago, D'Artagnan has been committed to sourcing free-range, natural production and sustainable, humane farming practices from small farms and ranches. Despite the industry's overarching tilt toward healthier food production, Daguin is adamant that "it's much more important to have good food, good tasting food, than food good for you." In an interview included in this episode of Taste Radio, she noted that for her customers, the priority is "to give them pleasure." "For me, my upbringing, my culture in Southwest France, the most important thing in life is to enjoy good food," she said. "I'm not a doctor. I'm not a pharmacist. I'm not there to cure people. It happens to be a lot of time, what's good for you is good-tasting. And in my business, animal protein, it's certainly true." Listen to our full interview with Daguin in which she shares her perspective on organic food and agriculture ("Right now it's not going in the right direction. There has a been a huge tendency by big ag to dilute the definition of organic.") and why she believes most fast food is predicated on a "false premise" ("You forgot [you're paying] for the cost of the medication because you ate that crap.") Also included in this episode: a conversation with Rao's Specialty Foods CEO Eric Skae. A longtime veteran of the food and beverage industry, Skae has been the trenches as an entrepreneur and executive over the past 25 years. At BevNET Live Winter 2017, he joined us for a conversation about his career, what's he learned about the business and how entrepreneurs can best prepare and succeed in the highly competitive industry. And in the latest edition of Elevator Talk, we chat with Doug Valdez, the co-founder of organic wellness shot brand Glide Immunity. Show notes: 1:57: You Fancy, Huh? -- The hosts reminisce about tasty treats and notable potables from the 2018 Winter Fancy Food Show, including Fora Foods' Faba Butter, Amazing Chickpea spreads, Crave Nuts, Pan's Mushroom Jerky and Regrained snack bars. 11:24: Interview: Ariane Daguin, Co-Founder/CEO, D'Artagnan Foods -- Daguin is one of the world's foremost experts on chicken. She's the owner, co-founder & CEO of D'Artagnan, a leading purveyor of foie gras, game meat, organic poultry, pâtés, sausages and smoked delicacies. D'Artagnan products are sold nationally to upscale restaurants and grocers and the company, which pulls in approximately $120 million in annual revenue, operates a robust direct-to-consumer business as well. We spoke with Ariane about her journey as an entrepreneur, her passion for food quality and efforts to educate consumers about the true definition of "better for you." 37:57: Interview: Eric Skae, CEO, Rao's Specialty Foods -- Over his 25 years in the food and beverage industry, Eric Skae has helped grow a number of iconic and early-stage brands alike and is the co-founder of iced tea company New Leaf Brands. In our interview, Skae discussed the importance of working with people that you can trust and how to identifying those folks and why leaning on industry veterans for advice and guidance cannot be understated. 57:41: Elevator Talk: Doug Valdez, Co-Founder, Glide Immunity -- Launched in October 2017, Glide Immunity is a shelf-stable and organic immunity/wellness shot made with oregano oil, ginger, clover honey, lemon juice, and orange juice.

Tyler Merrick is attempting to save the world, one pack of gum at a time. A serial entrepreneur, Merrick is the founder and CEO of Project 7, a premium gum, mint and candy brand built around a core social mission. Launched in 2009, the company donates a portion from each purchase to support seven areas of need in the U.S. and across the globe, including hunger, homelessness, clean water, and anti-bullying initiatives. Merrick initially envisioned Project 7 as a "Newman's Own 2.0" brand for commodity goods, including bottle water, coffee and snacks, each aligned with tangible giveback. In an interview included in this episode of Taste Radio, he explained that the bold concept ultimately missed the mark and, in his words, became "the most expensive cause marketing campaign in America." The lessons from its failure, however, provided key insights for Project 7's rebirth and repositioning. "After time, we found out that there wasn't anything special about the products," he said. "It hurt a lot to learn those hard lessons. [We realized] we've got back to a core product, so we focused on gum. And we've got to make it about a product first and foremost." While Merrick may want you to chew more gum, George Bryant would prefer a more Paleo approach to your snacking habits. The founder of Civilized Caveman, a website and blog focused on the paleo lifestyle and diet, Bryant is also the author of New York Times best selling book, "The Paleo Kitchen." Bryant joined us for an interview at BevNET Live Winter 2017 where he spoke about his advocacy for paleo eating and opened up his journey from the military to his current role as a influential voice in the food world. Also included in this episode: a conversation with Genius Juice co-founder and CEO Alex Bayer, who discussed the trials and tribulations of his coconut smoothie brand, which has undergone several pivots since its launch in 2013. In this week's edition of Elevator Talk, we caught up with Laura Jakobsen, the founder and "chief rioter" of Tea Riot, a innovative brand of tea and juice blends. Show notes: 1:26: Green Milk and Crunchy Sauerkraut -- The hosts consume, crunch and confabulate over snack and drink samples sent to the office this week, including BOS Rooibos, Delighted By Dessert Hummus, Seedlip, Farmhouse Culture Kraut Krisps, Iconic Protein Coconut Matcha, Good Citizens Shells and White Cheddar, Sejoyia Coco-Thins, Big Red and Kay's Naturals Pass the Peas. 12:58: Interview: Tyler Merrick, Founder/CEO, Project 7 -- In an interview recorded at NOSH Live Winter 2017, Merrick joined John Craven, Carol Ortenberg and Mike Schneider for a discussion about Project 7 and the brand's genesis, early struggles and relaunch, and how he attempts to align the brand's mission with current ingredient and marketing trends. 36:29: Interview: George Bryant, Founder, The Civilized Caveman -- Mike Schneider and Carol Ortenberg sat down with Bryant at BevNET Live Winter 2017 where he opened up about his life and career and how his struggles with depression and an eating disorder shaped his belief system. Bryant also opined that "people don't buy from brands, they buy from people" and that "the more dehumanized brands are, the less likely they are to survive." 52:51: Interview: Alex Bayer, Co-Founder, Genius Juice -- Alex Bayer is the founder and CEO of Genius Juice, a brand of coconut-based smoothies. We spoke with Alex about his journey as an entrepreneur and how he'd managed the brand's evolution and maintained focus amid constant challenges. 1:05:18: Elevator Talk: Laura Jakobsen, Founder, Tea Riot -- We first met Laura Jakobsen at BevNET Live Winter 2015. She's the founder and "chief rioter" of tea and juice brand Tea Riot and took part in the event's New Beverage Showdown 10 competition. We caught up with Laura again at BevNET Live Winter 2017 where she discussed the genesis, growth and wins for the brand.

Sean Lovett had a serious Coke habit -- until he found kombucha. That change had been long in the making. Like many other consumers, Lovett remained a loyal Coke drinker for years, despite creeping concerns about its high sugar and calorie count. Seeking a soda alternative with a healthy halo, he took his first sip of kombucha nearly a decade ago and has never looked back. It was an experience that launched a mission: create a brand that could serve as "the Coke of the kombucha world." In 2010 Lovett founded Revive Kombucha, a Sonoma-based company whose focus is to "sustainably produce the best tasting kombucha you've ever had." Leading with approachable flavors aimed at mainstream consumers, Revive is primarily sold along the West Coast and is also distributed in metro New York; the brand is sold nationally at Trader Joe's. It might not yet be Coke, but Lovett believes he's getting closer to his vision. In a wide-ranging interview included in this episode of Taste Radio, he explained Revive's value as a "kombucha that can get consumers off of soda," and why collaborating with competitors is critical to the category's success. Also included in this episode: a conversation with longtime CPG executive Doug Radi. The current CEO of dairy-alternative brand Good Karma Foods, Radi discussed the evolution of packaged food and beverage over his nearly two decades in the space and how Good Karma is innovating for the future. And in the latest edition of Elevator Talk, we met with Brittany Fuisz is the founder of Malibu Meals, a innovative food brand that markets organic, gluten and dairy-free food blends that are packaged in convenient, shelf-stable pouches. This episode is presented by OWYN. Show notes: 1:13: Sponsors, Here's A Great Way to Rep Your Company -- A quick chat about Repsly's excellent video interview series from BevNET Live Winter 2017. 2:26: "Visiting Hours" -- It's a new year, and with it comes new opportunities -- like making your way to the Northeast for the usual fun, sun and plethora of business opportunities that the region offers. Whether you're planning a trip to the Boston area or if your helicopter simply needs to make an emergency landing, please make us a part of your visit (or near-death experience). Meet with the editorial team; get feedback on your brands and products; talk to us about building awareness and educating consumers about your brand; investors, distributors, retailers -- we want to see you folks, too; check out our wicked cool bah. Also, we'll be in San Francisco this weekend and part of next week for the annual Winter Fancy Food show. Attending the event? Drop us a line. 6:25: Interview: Sean Lovett, Founder/CEO, Revive Kombucha -- Sean Lovett is the founder and CEO of Revive Kombucha, a maker of organic kombucha based in Sonoma County. Recorded at BevNET Live Winter 2017, Sean joined John Craven and Mike Schneider for a deep dive into Revive, including the key decision points behind its creation and efforts build an enduring brand. 28:57: Interview: Doug Radi, CEO, Good Karma Foods -- Doug Radi is the CEO of Good Karma Foods, a maker of plant-based milks and yogurts. Doug is a longtime food and beverage executive and veteran of legacy and upstart companies alike, with experience at Horizon Organic, Rudi's Gluten Free Breads, Silk and Frito-Lay. At NOSH Live Winter 2017, Doug sat down with Project NOSH editor Carol Ortenberg and BevNET assistant editor Marty Caballero for a conversation that included his take on why "brands need to have a core," and controversy surrounding the Dairy Pride Act. 50:15: Elevator Talk: Brittany Fuisz, Founder, Malibu Meals -- We caught up with Brittany, a former Yelp executive, at NOSH Live Winter 2017 where she shared the vision for her brand of pouch-packaged, organic meals. Brands in this episode: Revive Kombucha, GT's Kombucha, Health-Ade Kombucha, Good Karma Foods. iTunes Reference: 217554

A super-premium ice cream brand that got its start slinging sweet treats out of a repurposed, beat-up postal van, Coolhaus is changing the perception of frozen pints, one scoop at a time. Known for its off-beat style and inventive, indulgent flavors -- think Fried Chicken & Waffles and Balsamic Fig -- Coolhaus is certainly not your father's ice cream. But it's not for him. Lauded by food critics and adored by celebrities and social influencers who've championed the Los Angeles-based brand since its 2009 launch, co-founder and CEO Natasha Case sees Coolhaus as "the signature millennial ice cream brand." In an interview included in this week's episode of Taste Radio, Case explained the her belief that Coolhaus, which is represented at thousands of grocery retailers across the U.S. and is sold at company-owned stores and food trucks in Southern California, New York City, and Dallas, has made its mark by positioning the brand as a "point of view and a culture." "The ice cream is our outlet," she said. "The ice cream is our canvas for cool ideas." Also included in this episode: A conversation with Trevor Smith, who's the co-founder of cold-brew beverage brand Secret Squirrel. Starting as a side hustle selling cold brew coffee at farmers markets in L.A., the brand has since emerged at national retailers, including Target. Smith shared lessons from his entrepreneurial journey, from his time with the U.S. Army through to the sale of Secret Squirrel in 2016. And in this week's edition of Elevator Talk, we hear from Eduardo Pentagna, the CEO and Master Brewer of Brazilian-inspired beer brand Novo Brazil. Show notes: 1:45: Review Taste Radio! -- Please do us a solid and review us on iTunes. It'll improve our search rankings on the app and help other folks find Taste Radio. It's a pretty simple process and will take about 2-4 minutes. Thanks! 3:15: That Sh_t is The Bomb, Yo -- Much of the Eastern U.S., including our beloved home of Watertown, Mass., has been recovering from a brutal storm aptly dubbed a "bomb cyclone." It's not a good thing. But while snow and ice ain't our bomb, good food and drinks are. The hosts kick off the episode with a discussion about libations and snacks, including Olivious Daily Olive Oil Shot, GT's Kombucha Pure Love and Ayoba-Yo Biltong South African Jerky, that caught their attention over the past week. 8:55: Interview: Natasha Case, Co-Founder/CEO, Coolhaus -- Project NOSH editor Carol Ortenberg met up with Coolhaus co-founder and CEO Natasha Case at BevNET Live Winter 2017 where they chatted about the inspiration behind the company ("Farchitecture" -- the intersection of food and architecture), Case's perspective that "e-comm is the new food truck" and why Coolhaus is "in the game of one person buying us 1,000 times, not 1,000 people buying us once." 36:11: Interview: Trevor Smith, Co-Founder, Secret Squirrel -- How to stay lean and mean in the early days of your brand? Bootstrapping. Natasha Case talked about it and we also heard it from Trevor Smith, who's the co-founder of cold-brew beverage brand Secret Squirrel. In a conversation recorded last month in Santa Monica, BevNET Managing Editor Ray Latif spoke with Smith about his journey, including the early days of Secret Squirrel ("We weren't prepared for the fundamentals."), why entrepreneurship can often be a "lonely endeavor," and how he defines success. 1:00:07: Elevator Talk: Eduardo Pentagna, CEO/Master Brewer, Novo Brazil Brewing -- Craft beer with a Brazilian vibe made in Southern California. What's not to love? We caught up with the brand's founder and CEO Eduardo Pentagna at Brewbound Session Winter 2017 where Novo Brazil triumphed in the event's Startup Brewery Challenge competition. Just before the big win, Eduardo offered us for a quick introduction to the brand. Brands in this episode: Olivious, Ayoba-Yo, GT's Kombucha, Jameson, Fireball, Gatorade, Essentia, Murray's Bagels, Coolhaus, Secret Squirrel, Novo Brazil

Cold brew won't save the world. Just ask Chris Campbell. The co-founder and CEO of Chameleon Cold-Brew, Campbell is well aware of cold brew's vaunted status as one of the hottest trends in food and beverage. He's also extremely proud of Chameleon's commitment to quality, its devoted consumer base and its leadership position within the space, all of which were key elements to its recent acquisition by Nestlé. Yet, in a conversation included in this episode of Taste Radio, Campbell stressed that a healthy sense of humility has helped steer the ship and been critical to the company's success. "There's nothing being sold or developed here that is necessary for life," Campbell said. "We're all going to be fine without it. These are all things that are additive to our lives. [We keep] that in perspective: what we do is we sell coffee, deliver a little smile for the moment in the day. And that kind of humility has been incredibly helpful for us, and it's pervasive in our company." But, Chris, what about beer? Isn't beer necessary for human existence? Meg Gill might be up for that debate. She's the co-founder and president of Golden Road Brewing, who, like Campbell, sold her fast-growing beverage startup to a global conglomerate. Gill, a young and ambitious entrepreneur who in 2014 was recognized as part of Forbes' annual "30 Under 30" list, joined us for a conversation about the launch, development and eventual sale of her Los Angeles-based craft beer company to Anheuser-Busch InBev in 2015. Also included in this episode: the latest edition of Elevator Talk, which features Tribali Foods founder Angela Mavridis, who joined us for a chat about her upstart brand of organic and grass-fed meat patties. Show notes: 1:16: A Dirty, Zesty, Spirited Holiday -- The hosts riff on a sparkling partnership between Dirty Lemon Beverages and Vogue, how Zest Tea is taking on energy drinks with its new line of canned, "high-octane" teas, and Townshend's Tea Company's innovative take on distilled spirits. 6:24 Interview: Chris Campbell, Co-Founder/President/CEO, Chameleon Cold-Brew -- Just about a month after Nestle USA announced its acquisition of Chameleon Cold-Brew, we sat down with the co-founder and CEO of the insurgent coffee company, Chris Campbell. In an interview recorded at BevNET Live Winter 2017, Chris spoke with BevNET's Ray Latif and John Craven about Chameleon's launch in 2010 and how it established itself as a leader in the fast-growing cold-brew coffee segment. He also explained the role of innovation in the brand's development, why Austin has been hotbed for entrepreneurship in food and beverage in recent years and offers up his thoughts on new cold brew brands entering the fray. 34:50: Interview: Meg Gill, Co-Founder, Golden Road Brewing -- Like Chris Campbell, Meg Gill is familiar with selling an upstart beverage company to a global conglomerate. She's the co-founder of Golden Road Brewing, a Los Angeles-based craft beer company that launched in 2011 and was acquired by Anheuser-Busch InBev just four years later. In an interview with Brewbound editor Chris Furnari and BevNET CMO Mike Schneider, Gill spoke about the brand's rapid growth and path to acquisition. She also explained how Golden Road, which has become Anheuser-Busch's fastest growing craft brand, is competitive among other brands within A-B's portfolio, and plans to press on the gas in 2018. 1:00:50: Elevator Talk: Angela Mavridis, Founder/CEO, Tribali -- Tribali Foods, a maker of organic and grass-fed meat patties, was the winner of the Pitch Slam competition at NOSH Live Winter 2017. During the event, we caught up with the company's founder Angela Mavidris, who spoke about the origins of Tribali and how it differentiates itself from competing brands, in this edition of Elevator Talk. Brands in this episode: Dirty Lemon, Zest Tea, Townshend's Tea, Brew Dr. Kombucha, Chameleon Cold-Brew, GT's Kombucha, Golden Road Brewing, Oskar Blues Brewing, Tribali Foods

Everyone's heard "15 minutes could save you 15 percent or more in car insurance." Well folks, we don't know much about the business of insuring your 2009 Honda Accord, but we can tell you that taking 15 minutes to listen to this special edition of Taste Radio could be a game-changer for you and your company. Culled from 50 episodes published over this past year, Taste Radio's Best of 2017 features a select collection of quips and quotes from interviews with some of the brightest minds in the food and beverage industry. In television they might call it a "clip show," but accompanied by commentary from Taste Radio hosts, it's a can't-miss episode comprised of the most indispensable advice on business strategy, team building, branding, marketing, data and innovation we've heard all year.

You don't have to be a rocket scientist to break into the food and beverage business… but it doesn't hurt. Just ask Kurt Seidensticker. A former NASA aerospace engineer, Seidensticker is the founder and CEO of Vital Proteins, a fast-growing brand immersed in a hot trend: ingestible collagen. An avid runner who was drawn to the recovery benefits of collagen, his path from space shuttles to grocery store aisles was two decades in the making, bisected by a successful career as a digital strategy consultant. Seidensticker joined us for an interview included in this episode of Taste Radio and explained how lessons from his experience at NASA provided a critical conduit to his work building e-commerce platforms for Fortune 500 companies and investment banks. His expertise in e-commerce in turn laid the groundwork for the launch of Vital Proteins, which began as a direct-to-consumer brand. "I recognized early on… that e-commerce was a really viable solution to build a brand around before you went into retail stores," he said. "If you build a brand ahead of time, you go into retail stores, people know who you are [and] it's much easier to expand the brand nationally." As part of the wide-ranging conversation, Seidensticker also discussed how he assessed the market potential for an ingestible collagen brand and Vital Proteins' attempt to position itself as "an overall wellness company for beauty and fitness." Collagen has been promoted as key component of another trendy ingredient: bone broth. In recent years, we've seen a few beverage plays in the nascent space, including BRU Broth, a brand of bone broth and cold-pressed juice blends. Included in this episode is an interview with company's co-founder and CEO Soo-Ah Landa, who spoke about the launch and development of the company. And in the latest edition of Elevator Talk, we ask if basil seed an ingredient to watch in 2018. Shakira Niazi thinks so. She's the founder of Basil Seed Works, the maker of ZenBasil, a brand of basil seed-infused beverages. Niazi shared her vision for the brand and discussed some of the functional benefits of the basil seed. Show notes: 1:08: Is It a Food? Is It a Beverage? Does it Matter? -- Five years ago this month, PepsiCo chairman and CEO Indra Nooyi said that "a way to grow the beverage business is to take foods and drinkify them." The concept was rooted in her belief that a confluence of demand for convenience and nutrition would drive consumption trends over the next decade. Amid rising interest for protein-heavy smoothies, drinkable soups and bottled yogurts, it turns out that she was onto something. Yet a question persists: how do these brand best market themselves as snacks and vice versa? The hosts discuss. 11:11: Interview: Kurt Seidensticker, Founder/CEO, Vital Proteins -- It's been a breakout year for ingestible collagen and one of the leading brands in the space, Vital Proteins. A maker of collagen-based foods and supplements, Vital picked up national placement at Whole Foods and Vitamin Shoppe and added $19 million in new funding from venture capital firm CAVU. Founder and CEO Kurt Seidensticker joined us for a conversation about the company and how Vital has positioned itself as a leader in the nascent collagen space. 37:08: Interview: Soo-Ah Landa, Co-Founder/CEO, BRU Broth -- We spoke with Landa about her decision to leave behind a comfortable corporate career and make the leap into the rough-and-tumble beverage business. She also discussed why merchandising innovative products like BRU is "a past problem, a present problem and likely a future problem" and her concern that "it's still hard to find women investors and advisors, specifically in this space." 55:22: Elevator Talk: Shakira Niazi, Founder, ZenBasil -- ZenBasil is an upstart brand of basil seed-infused beverages. We spoke with Niazi at BevNET Live Winter 2017, where she participated in New Beverage Showdown 14 and made it to the final round of the competition.

Distributors called her a "relentless bitch," but Sharelle Klaus paid little mind to their insecurities. She was too busy building a business. Instead, Klaus, the founder and CEO of DRY Soda, a Seattle-based maker of premium carbonated soft drinks, wore the slur as a badge of honor. Standing at the forefront of the emerging craft soda segment since the launch of DRY in 2005, Klaus acknowledges that she is indeed relentless — and deeply passionate about her vision to deliver better soda to American consumers. "I have an expectation, and it has to get done," she said in an interview included in this episode of Taste Radio. "In beverage, you've got to get that product on the shelf. It has to be executed correctly. I do demand a lot from everybody -- you just have to." Beginning with DRY's early days as a regional startup through its rise to a nationally distributed brand, Klaus shared war stories from the journey and revealed the one lesson she believes entrepreneurs need to learn if they intend to be successful. This episode also includes a lively chat with Russell Barnett, CMO of My/Mo, a fast-growing brand of mochi ice cream sweeping through freezers aisles across the U.S. Don't miss Barnett's explanation of why "marketing is never right; [just] varying degrees of wrong." We also caught up with Max Baumann and BJ McCaslin, co-founders of Bear Squeeze, a brand of ketogenic meal shakes that triumphed in BevNET Live's New Beverage Showdown 14. Rounding out the episode is the latest edition of Elevator Talk featuring Tugger Balcom, the founder of Sports Juice, a brand of organic, cold-pressed juices designed for athletes. Show notes: 1:09: Get a Life(style): All of the folks interviewed in this episode represent brands with a lifestyle component and engage with consumers beyond their core focus or function. The hosts discuss what makes for an effective lifestyle brand and how companies can best articulate their messaging. 6:27: Interview: Sharelle Klaus, Founder/CEO, Dry Soda -- In this interview, recorded from the Taste Radio studio at BevNET Live Winter 2017, Klaus shared her vision for the culinary-inspired soda brand and the impetus for its launch. She also discussed how she's persevered through her dozen years in the beverage business and why she implores entrepreneurs to "not be afraid to look stupid." 29:56: Interview: Russell Barnett, CMO, My/Mo -- In this interview with Project NOSH editor Carol Ortenberg, Barnett discussed the rapid emergence of My/Mo and why keeping the brand "weird and quirky... presents a really great opportunity for an experiential moment." Barnett also shares lessons learned from his two decades as a marketing exec, which has included roles with Mike's Hard Lemonade, PopChips and KeVita. 48:52: Interview: Max Baumann & BJ McCaslin, Co-Founders, Bear Squeeze -- Baumann and McCaslin joined us on the mics shortly after claiming the crown of New Beverage Showdown 14 and taking home the competition's $10,000 prize. The pair discussed the company's business strategy and McCaslin remarked on his second Showdown win, the first being with Coco Cafe in 2011. 59:53: Elevator Talk: Tugger Balcom, Founder, Sports Juice -- A semifinalist in New Beverage Showdown 14, we caught up with Balcom in Los Angeles a few weeks back when he joined us for this edition of Elevator Talk. Brands in this episode: Rockstar, Red Bull, Dry Soda, My/Mo, Bear Squeeze, Mixwell, Sports Juice For sponsorship opportunities, feedback and suggestions, contact [email protected].

Stephen Williamson, the co-founder and CEO of organic plant-based food and beverage company Forager Project, embraces a non-traditional approach to innovation. "We are great believers in 'Ready. Fire. Aim.'" he said in a recent interview included in this episode of Taste Radio. "We have tried to leverage anything where we've seen success." Launched in 2013, the San Francisco-based company has built a brand platform that extends from juices to smoothies to snacks and yogurts, all based around the principle of making great-tasting, healthy and minimally processed foods and beverages. Speaking with BevNET assistant editor Martin Caballero, Williamson and co-founder J.C. Hanley discussed how the company works to align innovation with current trends while staying true to its core mission. Williamson, who is a former chairman and CEO of Odwalla, and Hanley also spoke about their origins in the food business and why "learning from food" is a key piece of Forager's business philosophy. Also included in this episode: A conversation with Brandon Partridge, the Senior Vice President of Industry Development at American Frozen Food Institute and the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts that was discontinued in 2014. Partridge discussed learning lessons from his journey as a beverage entrepreneur and reflected on stumbling blocks and pitfalls. This week's Elevator Talk features Maggie Patton and Alex Buckley are the co-founders of Bitsy's Brainfood, an organic food company that makes allergen-friendly and vegetable-based snacks and cereals. Show notes: 1:01: Insights from Brewbound Session, NOSH Live and BevNET Live -- The hosts discuss news, trends, new products and speakers from the three conferences. Included in their banter: Novo Brazil's triumph in Brewbound Session's Startup Brewery Challenge 9; Saffron Road founder and CEO Adnan Durrani's stirring presentation at NOSH Live; the magic of oat-based granola brand Woats; the genius of Califia Farms' Greg Steltenpohl and Arnold Ventura; why new sparkling juice brand Hubble could be an Orangina-killer. 13:14: Interview: Stephen Williamson and JC Hanley, Co-Founders, Forager Project -- Forager is a maker of organic, plant-based food and beverages, including cold-pressed juice, nut milks, dairy-free yogurt and vegetable-based chips. In this interview, recorded via Skype, Williamson and Hanley discussed the company's mission and innovation philosophy, its transition from a focus on cold-pressed juice to multi-pronged portfolio of food and beverage and how "learning from food" allowed the company to leverage its expertise in cashew milk production to create a new line of dairy-free yogurts. 37:56: Interview: Brandon Partridge, Founder, Ibex -- Partridge is the founder of Ibex Yogurt, an innovative brand of organic drinkable yogurts founded in 2011 and was discontinued in 2014. In our conversation, recorded at NOSH Live Winter 2017, he discussed why the brand may have been a victim of "right place, wrong time" and the notion that young companies like Ibex often "live at the edge of success and extinction." 1:02:49: Elevator Talk: Maggie Patton & Alex Buckley, Co-Founders, Bitsy's Brainfood -- Patton and Buckley are the co-founders of Bitsy's Brainfood. Moms and former educators, the pair discussed how and why they launched the organic food company, which makes allergen-friendly and vegetable-based snacks and cereals. Brands in this episode: Novo Brazil, Honey Mama's, Woats, Califia Farms, Odwalla, San Pellegrino, Hubble, Vive Organic, Bija Bhar, Mother Beverage, GT's Kombucha, Health-Ade Kombucha, Brew Dr. Kombucha, Better Booch, Forager Project, Ibex, Bitsy Brainfood For sponsorship opportunities, feedback and suggestions, contact [email protected].

Back to the Roots, which markets indoor gardening kits and organic breakfast cereal, has come a long way. Having started out making mushrooms out of coffee waste, the company has evolved into an ambitious sustainable food brand that envisions a future when it's recognized as "The Pixar of Food." In this week's episode of Taste Radio, co-founder Nikhil Arora discussed how Back to the Roots is positioning itself to achieve that lofty goal through a consumer-centric approach to innovation and working hand-in-hand with key retailers. "People ask, 'how'd you go from mushrooms to aquaponics to cereal?' he said. "It was talking to our consumers and being able to have that opportunity. Whole Foods was a huge part of that." Ahora noted that strategic planning always starts with "what problem are you solving for consumers," and pointed to the company's indoor gardening kits as a way for urban dwellers with limited yard space to grow their own food. In CPG, Back to the Roots cereals, formulated with four ingredients or less, are designed to be healthy alternatives to sugar-laden legacy brands, while "connecting kids back to real food." Also included in this episode: an interview with Mark Young, who is the founder and CEO of BeerBoard, a beer management platform that enables breweries, restaurants and bars to make real-time marketing decisions about their beer selection. And this week's Elevator Talk features Kareem Elhamasy, the co-founder of Nitro Beverage Co., a upstart maker of nitro coffee and kombucha. Show notes: 1:00: Prepping Your Protein -- Protein is one of the hottest ingredients in food and beverage and is being marketed in a dizzying array of forms and formats. Milk-based drinks, pea-based protein powders, meat jerky, whey-infused waters, nut-based bars, whole bean snacks. We see this stuff come into the office every day; the hosts discuss how they wade through the ever-increasing options for protein consumption. 9:20: Interview: Nikhil Arora, Co-Founder/Co-CEO, Back to the Roots -- Project NOSH editor Carol Ortenberg met with Arora at the Produce Marketing Association's 2017 Fresh Summit in New Orleans for a wide-ranging conversation that includes discussion about the origins of Back to the Roots, how close relationships with Whole Foods and Amazon accelerated its development and how the company has navigated the foodservice business in NYC schools. 36:02: Interview: Mark Young, Founder/CEO, BeerBoard -- Young explained how BeerBoard improves inventory control by reducing overpours, underpours and "unauthorized comps." He noted that the company's emergence comes as the beer industry is "getting more educated about technology in ways that they can benefit from it." 1:01:56: Elevator Talk: Kareem Elhamasy, Co-Founder, Nitro Beverage Co. -- Elhamasy recently visited BevNET HQ and introduced us to Nitro Beverage Co., which he co-founded with three friends in Asbury Park, NJ. Brands in this episode: Nothing But The Fruit, OWYN, Back to The Roots, Love Beets, BeerBoard, Nitro Beverage Co. For sponsorship opportunities, feedback and suggestions, contact [email protected].

Barry Nalebuff believes that food and beverage entrepreneurs should focus on solving what he calls "a real problem." When he co-founded organic beverage brand Honest Tea 20 years ago, that meant delivering healthier bottled drinks to consumers at a time when few such options existed. Nalebuff has since integrated that philosophy into other ventures, including alcoholic kombucha company Kombrewcha and Maker Oats, a new brand of organic overnight oats that he developed in partnership with Quaker Oaks. The ultimate goal, he says, is to transform an industry laden with unhealthy ingredients and formulations. "If you think about what people have put in our foods, do you think they've actually made us healthier?" he asked. "I'd like to be able to trust in my food companies. I want to make things that you can trust. I want to appeal to people who read labels." In this week's edition of Taste Radio, Nalebuff joined us for a wide-ranging conversation about his career as an entrepreneur and investor, including why premiumization has been an effective path to innovation, lessons learned from early missteps at Honest Tea, and how he views Maker Oats as fitting into Americans' daily routines. Also included in this episode: An interview with Will Willis, co-founder of Boston-based craft distillery Bully Boy Distillers. Willis, who launched Bully Boy in 2011 with his brother Dave, discussed his journey in the fast-growing business of craft spirits, including their initial foray into the space, how the industry has evolved over the past six years and what he's learned along the way. And in the latest edition of Elevator Talk, we sit down with Ryan Close, the creator of Bartesian, a countertop machine described as the "Keurig for Cocktails." Show notes: 'Cause I'm Eating on a Jetplane: In just a few days, the team will be heading out to Santa Monica for BevNET Live, Brewbound Session and NOSH Live. Most of us will probably make a beeline to the In N' Out near LAX as soon as we land. But how, pray tell, will we nourish ourselves during the journey? The hosts discuss some go-to snacks and drinks when flying, including Barnana, Biena Snacks, Monfefo, Temple Turmeric and Terra Chips. Interview: Barry Nalebuff, Co-Founder, Honest Tea, Kombrewcha, Maker Oats -- Nalebuff recently joined BevNET CEO John Craven and Project NOSH editor Carol Ortenberg at BevNET HQ for a wide-ranging conversation about his career as an entrepreneur and investor. Nalebuff, who's also a professor of management at Yale University, explained his innovation philosophy, beginning with Honest Tea and later with Kombrewcha and Maker Oats, how entrepreneurs can empower designers to best align branding and packaging with their visions and why it's critical for him to work with people that he "totally trusts." Interview: Will Willis, Co-Founder, Bully Boy Distillers -- As the market for craft spirits continues to develop, we've stayed curious about the segment and its parallels to emerging categories in food and non-alcoholic beverages. So when we were invited to visit Bully Boy Distillers, an urban craft distillery located in Boston, we figured it was a good opportunity to chat about the business with folks in the trenches. John and Ray recently checked out Bully Boy and met with co-founder Will Willis. Elevator Talk: Ryan Close, Co-Founder, Bartesian -- Close is the co-founder of Bartesian, a Keurig-type machine that makes cocktails on demand. We met up with Close last month in L.A. and recorded this edition of Elevator Talk. Brands in this episode: Barnana, Biena, Monfefo, Temple Turmeric, Terra Chips, Honest Tea, Kombrewcha, Calicraft, Maker Oats, Bully Boy, Bartesian For sponsorship opportunities, feedback and suggestions, contact [email protected].

Halen Brands, a privately held operating company that invests in, acquires, and operates food and beverage brands, describes itself as "created by entrepreneurs for entrepreneurs." It's an appropriate tagline given Halen's leadership team, which is headed by founder and co-CEO Jason Cohen, a highly successful entrepreneur and investor who's grown and sold brands including Mamma Says, Sensible Portions, Rickland Orchards and partnered with the founders of Skinny Pop for a combined total of over $560 million. In an interview featured in this week's episode, Cohen discussed his background in the food and beverage business and why he launched Halen, which in partnership with Clearlake Capital, currently has investments in fast-growing brands including CORE and Chef's Cut Jerky and recently acquired OWYN, a brand of plant-protein drinks and shake powders. Cohen also shared lessons about building successful relationships with retail buyers and the one thing entrepreneurs should avoid if they want to sell their company. Also included in this week's episode: An interview with Ken Plasse, the CEO of Fishpeople Seafood, a leading brand of sustainable and traceable seafood. Plasse spoke about the company's mission to "change consumers' relationship with the sea" and to preserve and support local fishing communities. And in the latest edition of Elevator Talk, we speak with Sarah Hardgrove-Koleno, the co-founder and CEO of KRā, an organic sports drink brand. Show notes: 1:05: It's Automatic: A growing number of high-end automatic coffee and tea machines have come to market, and a few have arrived here at the office. While some might accuse the devices of undercutting the artisanal quality derived from, say, the long steeped cold brew, the ceremony of matcha preparation or the gentle nature of pour-over coffee, manufacturers promote the consistency and convenience of the machines versus traditional tools. The hosts experiment with a few of these countertop appliances and offer their takes. 11:57: Interview: Jason Cohen, Founder, Co-CEO, Halen Brands -- Cohen recently visited BevNET HQ in Watertown, Mass. and spoke with Project NOSH editor Carol Ortenberg and BevNET CMO Mike Schneider about his career as an entrepreneur and investor. As part of the conversation, Cohen implores other entrepreneurs not to get "too attached to your brand if your ultimate goal is to sell it," explains why "competitive friendliness" among other small food makers helped build the fast-growing better-for-you snack set and what he perceives as the differences between the food and beverage industries. 36:37: Interview: Ken Plasse, CEO, Fishpeople Seafood -- Plasse joined Carol Ortenberg for a conversation recorded at the recently held Esca Bona conference in Austin, Texas. He discussed how Fishpeople attempts to build its brand story by drawing a direct line from its fishing partners to consumers and how its e-commerce platform presents an amazing opportunity to communicate directly with -- and learn from -- its customers. 59:05: Elevator Talk: Sarah Hardgrove-Koleno, Co-Founder/CEO, KRā -- A former attorney based in Chicago, Hardgrove-Koleno last year co-founded KRā, an organic sports drink brand. We caught up with Sarah at the NACS 2017 show and connected for this edition of Elevator Talk. Brands in this episode: Ito En, Halen Brands, Mamma Says, Sensible Portions, Rickland Orchards, Skinny Pop, CORE, Chef's Cut Jerky, OWYN, Fishpeople Seafood, KRā

Adnan Durrani was once known as "The Suit." A former Wall Street executive, Durrani's first experience at a natural foods show was a clash in styles: a buttoned-up banker dressed in Brooks Brothers amid hippie entrepreneurs clad in raggedy jeans and sandals. Despite the difference in style, Durrani found himself embraced by the community and in particular by Stonyfield Farm co-founder Gary Hirshberg, for whom Durrani served as a board member and investor. Durrani is currently the CEO of American Halal, the company behind halal-certified frozen food and snack brand Saffron Road, which he founded in 2009. In this week's episode of Taste Radio, he spoke about his career in the food and beverage business and how his belief system evolved during his transition from Wall Street into the natural food space. He also explained how he identified a huge growth opportunity for halal foods in the U.S. and why Saffron Road saw millennials as a key consumer demographic during the brand's launch. Durrani also discussed how the company was able to turn a potential PR nightmare into an opportunity and why he's increasingly immersing himself and his brand into political causes. Also in this episode: An interview with Neel Premkumar, the founder and CEO of Dyla Brands, which markets Forto Coffee energy shots and Stur liquid water enhancers. A former CPG executive with stints at Nestlé and Pfizer, Premkumar spoke about his foray into entrepreneurship and his process for identifying white space and marketable innovation in saturated categories. And in this week's Elevator Talk, we spoke with BJ Mccaslin and Jason Trawick, the co-founders of Minute Mixology, a brand of all-natural, single-serve cocktail mixers. This episode is presented by Sovereign Flavors. Show notes: 1:31: Life's a Pitch…: BevNET Live, NOSH Live and Brewbound Session are just weeks away. The hosts encouraged new brand owners and early-stage entrepreneurs attending the events to introduce themselves to the team. They recalled meeting entrepreneurs, before they were big successes with their brands, for the first time at past events, including Janie Hoffman from Mamma Chia and Justin Trout, Dina Trout and Vanessa Dew from Health-Ade. 6:30: Interview: Adnan Durrani, Founder/CEO, American Halal/Saffron Road -- Adnan Durrani is the founder and CEO of American Halal, the maker of Saffron Road, a brand of halal-certified frozen foods and healthy snacks. BevNET editor-in-chief Jeff Klineman met with Durrani at American Halal's headquarters in Stamford, Conn. 40:11: Interview: Neel Premkumar, Founder/CEO, Dyla Brands -- Last month at NACS 2017, BevNET's Ray Latif and Brad Avery met with Neel Premkumar, who is the founder and CEO of Dyla Brands. Dyla is the maker of Forto Coffee, a fast-growing brand of organic, coffee-based energy shots and Stur, a brand of all-natural drink mixes. Premkumar discussed why learning from missteps has been critical to the evolution of Forto, how e-commerce established a critical conduit between the company and its consumers and recent strategic partnerships with The Hershey Co., Peet's and Keurig. 1:02:28: Elevator Talk: BJ Mccaslin & Jason Trawick, Co-Founders, Minute Mixology -- BJ McCaslin is a beverage entrepreneur perhaps best known as the co-founder of Coco Cafe, an espresso and coconut water blend that was acquired by Vita Coco in 2012. His latest project is Minute Mixology, a brand of all-natural, single-serve cocktail mixers. We caught with BJ and his co-founder Jason Trawick in Los Angeles, and connected for this edition of Elevator Talk. Brands in this episode: Mamma Chia, Health-Ade, Saffron Road, Stonyfield Farm, Vermont Pure Spring Water, Forto Coffee, Stur, Coco Cafe, Vita Coco, Minute Mixology For sponsorship opportunities, feedback and suggestions, contact [email protected].

A former software engineer, John Coogan says that programmers are often pondering ways to "automate ourselves out of a job." Coogan, who in 2013 co-founded fast-growing meal replacement products brand Soylent, has a similar perspective when it comes to entrepreneurship. In a recent interview featured in this week's episode of Taste Radio, Coogan, who recently stepped down as Soylent's CTO, said that "as entrepreneurs, we should be thinking about how we can manage ourselves out of a job." Amid the brand's ongoing expansion from direct-to-consumer sales and into retail stores, Coogan explained that it was important for Soylent, "to find people that are essentially the right tool for the job… and that have seen these challenges before." In recent months the company has brought on several experienced CPG executives, including former KeVita chief strategy officer Bryan Crowley as president, to support its retail expansion. Coogan also discussed how Soylent's e-commerce-only model enabled the company "to start collecting data on who our customer was, as well as get product in their hands much faster." Perhaps most importantly, the business strategy presented Soylent with a streamlined path to retail. "You'll have customers that can actually go and drive adoption at retail stores because they've heard about you online," he said. Also included in this episode: a conversation with influential food and lifestyle blogger Olivia Ku. Ku, who has a following of nearly 200,000 users on Instagram, spoke about how brands can best interact with influencers and why successful partnerships require a true sense of "added value" for both parties. And in this week's Elevator Talk, we spoke with Shayne Malone, who is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits. Show notes: 2:24: WEED Deal: The hosts discuss the Constellation Brands' recent acquisition of a 9.9 percent stake in cannabis producer Canopy Growth Corporation for $191 million. Constellation, which makes and markets a variety of well-known beer, wine and spirits products,d that the deal is aimed at developing and marketing cannabis-infused beverages that do not contain alcohol. John Craven notes that Constellation is preparing for the gold rush into legal marijuana, assuming relaxed regulation is forthcoming. Jon Landis discusses how current cannabis-infused beverage brands are wading into the market and educating consumers about dosages. 11:15: Interview: John Coogan, Co-Founder, Soylent -- John Coogan is a co-founder of Soylent and served as Soylent's CTO until stepping down a few months ago. He recently sat down with John and Mike for a conversation about his role with the company and how Soylent, which until recently has been as been sold exclusively online, is positioning itself for massive growth at retail. For new brand owners, listen to why Coogan views direct-to-consumer as "super important for early-stage food and beverage companies." 39:18: Interview: Olivia Ku, Founder, LoveHealthOK: Mike Schneider recently met with highly influential food and lifestyle blogger Olivia Ku. In a conversation recorded at the offices of Califia Farms in downtown L.A., Ku explained her path to becoming a social media guru and offered advice on how brands can most effectively engage influencers. 59:45: Elevator Talk: Shayne Malone, Founder/CEO, Zavu: Shane Malone is the founder and CEO of Zavu, a brand of cold-pressed, HPP juices made from indigenous Brazilian fruits, including caju, acerola and cupuacu. Shane spoke with the Taste Radio team at Expo East 2017 about his upstart brand and the opportunities and challenges that lay ahead. Brands in this episode: Dixie Elixirs, Soylent, Califia Farms, Zavu For sponsorship opportunities, feedback and suggestions, contact [email protected].

A tech executive-turned-beverage entrepreneur, Kara Goldin has incorporated many of the lessons from her career in Silicon Valley into the development of Hint, an unsweetened, flavored water brand that she launched in 2005. In this week's episode of Taste Radio, we spoke with Goldin about how her experiences in the tech world helped shape the business strategy for Hint, which markets a variety of still and sparkling water products and is nearing $100 million in annual sales. Goldin also explained how she overcame early challenges of a food and beverage industry long dominated by legacy brands, Hint's development of an highly successful e-commerce platform and her belief that a company's "ability to stay close to the customer and understand what the customer thinks about your product is really the key" to winning. Also included in this episode: a conversation with Billy Bosch, who is the co-founder and CEO of protein drink brand Iconic. Bosch discussed his journey as an entrepreneur, offering insight into lessons learned and key takeaways from the past six years. And in this week's Elevator Talk, we spoke with Mikaela Ray is the CEO of Mikaela's Simple Devine, a maker of gluten-free biscotti cookies. This episode is presented by Sovereign Flavors. Show notes: 0:55: Gassed From NACS: Jon and Ray recently returned from Chicago where they attended the annual National Association of Convenience Stores show. Packed to the walls with the usual plethora of energy drinks, salty snacks, soda, and jerky, the hosts talked about some of the new products and brands that caught their eyes, including a few from the deluge of new coffee products exhibited at the event. 7:47: Interview: Kara Goldin, Founder/CEO, Hint -- Goldin discussed her path from a career in tech to the remarkable success of Hint. Included in the conversation are words of wisdom from her 12 years as an entrepreneur, including why brand owners shouldn't "spend too much time around the naysayers and instead "focus on getting traction." She also talked about Hint's powerful direct-to-consumer platform and what she sees as the future for a brand that's nearing $100 million in sales. 40:02: Interview: Billy Bosch, CEO/Co-Founder, Iconic Protein -- Billy Bosch is the co-founder and CEO of Iconic, a protein drink brand launched in 2011. In our interview, Billy discussed the trials and tribulations of a brand immersed in a fast-evolving market for protein drinks. 1:00:04: Elevator Talk: Mikaela Ray, CEO, Mikaela's Simple Devine -- a maker of biscotti cookies that are gluten-free, kosher, Non-GMO and baked with all natural ingredients. We met up with Mikaela at Expo East 2017 and talked about the launch and development of her business. Brands in this episode: Starbucks, Monster, Dunkin' Donuts, La Colombe, High Brew, HeyDay Cold-Brewed Coffee, Bowery Coffee, Califia Farms, La Colombe, Forto, Stok, Caffe Agave, BodyArmor, Aquahydrate, +Red Elixir, Hint, Iconic Protein For sponsorship opportunities, feedback and suggestions, contact [email protected].

Earlier this month the Taste Radio team met with GT Dave, the founder of best-selling kombucha brand GT's Kombucha. In an interview recorded for this episode, Dave discussed the origins of GT's, a brand he created 22 years ago and its pioneering role in the fast-growing and high-profile kombucha category. Recorded at the company's headquarters in Los Angeles, Dave explained his belief that most "successful businesses come from a pure place" and stressed that brands should attempt to connect with consumers on a personal, intimate level. He also discussed why the company is constantly innovating and attempting to improve. "Complacency is a part of human nature, but I believe it's also a version of corporate cancer," he said. "As soon as you feel like you're coasting, you've done enough or you're great is when you start fail." Also included in this episode: a conversation with SnackNation founder and CEO Sean Kelly, who discussed the company's approach to optimizing office culture through better-for-you snacks and aspirational brands. In the latest edition of Elevator Talk, we spoke with Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based foods. This episode is presented by Sovereign Flavors. Show notes: 1:20: We're Loko About These Four Things: The hosts chat about their current crushes in food and beverage, including alcoholic seltzers, Sunday night meal prep, innovative cocktail ingredients and new kombucha offerings at Trader Joe's. 12:00: Interview: GT Dave, Founder/CEO, GT's Living Foods -- Dave discussed explained how the brand and company have evolved over the past two decades while remaining independent and staying true to its core values. 43:02: Interview: Sean Kelly, Founder/CEO, SnackNation -- SnackNation is a company that delivers boxes of healthy snacks to business across the U.S. In our conversation, Kelly explains the company's mission to create happier, healthier and more productive people. He also discusses the company's efforts to be known for thought leadership and why he believes a company's core purpose is not birthed, it's "discovered." 1:02:09: Elevator Talk: Lilly Wunsch, Co-Founder/COO, 4th & Heart -- Lilly Wunsch is the co-founder and COO of 4th & Heart, a maker of ghee-based oils, butters and spreads. We met Lilly at Expo East 2017 and discussed the company's mission to "modernize ancient pantry staples." Brands in the episode: Good Wolf Kefir, Vermont Village, Hudson Standard. Drink Maple, GT's Kombucha, Health-Ade Kombucha, Revive Kombucha, Capital Kombucha, Brew Dr. Kombucha, Nauti Seltzer, White Claw Seltzer, Clif Bars, Krave Jerky, Skinny Pop For sponsorship opportunities, feedback and suggestions, contact [email protected].

Joy Bauer believes snacking should be simple. Bauer, the nutrition and health expert for NBC's "Today" show and founder of granola bites company Nourish Snacks, is concerned that an ever-increasing number of product certifications and overwrought marketing callouts are confusing consumers. In an interview included in this week's episode of Taste Radio, Bauer stated her belief that most consumers simply want clean labels, easily understood ingredients and delicious flavors, a perspective that inspired her to launch Nourish Snacks. As part of our conversation, Bauer also shared her opinion on what makes for a sustainable food trend versus a passing fad, and discussed the impact that CPG conglomerates are having in the evolving market for snacks. Also in this episode: An interview with Gus Griffin, the CEO of MGP ingredients, a leading producer of premium distilled spirits that has played a critical role in the emergence and development of the craft spirits segment. And in the latest edition of Elevator Talk, we chat with Marcel Gozali, the founder of Avonut, a brand of ready-to-drink, cold-pressed avocado coconut smoothies. Show notes: 1:14: SoCal Sojourn -- Last week Taste Radio hosts John Craven and Mike Schneider traveled to Los Angeles for a few days of podcasting and video work, meeting up with entrepreneurs and executives from across the food and beverage spectrum. Craven and Schneider shared memorable moments and meetings from their trip, including visits to the offices of GT's Living Foods, Bulletproof Labs, SnackNation and Califia Farms. 11:41: Interview -- Joy Bauer, Founder, Nourish Snacks: In our conversation with Bauer, recorded at Natural Products Expo East 2017, she explained her belief in creating nutritious, decadent snacks that don't "feel like a gyp" to consumers. She also discussed how brands can align themselves with current nutritional trends without sacrificing the future and called conglomerates' efforts to reformulate legacy products "a valiant effort." 30:31: Interview -- Gus Griffin, CEO, MGP Ingredients: MGP is a leading producer of premium distilled spirits with a long history of supplying companies large and small with high-quality bourbon, gin and vodka. MGP is particularly known for its prowess as a distiller of rye whiskey and recently launched its own branded portfolio, which includes George Remus Bourbon and Till Vodka. We spoke with CEO Gus Griffin about the new venture as well as MGP's role in the emergence and development of the craft spirits segment. 49:36: Elevator Talk -- Marcel Gozali is the founder of Avonut, brand of ready-to-drink, cold-pressed avocado coconut smoothies. We met Gozali at Natural Expo East 2017 and got the goods on his innovative products and what's next for the brand. Brands in the episode: GT's Kombucha, Califia Farms, Nourish Snacks, George Remus Bourbon, Till Vodka, Avonut For sponsorship opportunities, feedback and suggestions, contact [email protected].

Episode 78 of BevNET's Taste Radio podcast features a conversation with Chris Hunter, the co-founder of plant-based protein drink brand Koia and a co-founder of Phusion Projects, the Chicago-based alcoholic beverage company best known as the maker of Four Loko. In our interview, recorded at Natural Products Expo East 2017, Hunter discussed the remarkable rise (and notorious reputation) of Four Loko and why a focus on branding and merchandising was key to its success. Hunter also explained his belief that the natural food and beverage industry is "the most exciting space out there," his role in reframing and positioning Koia as a brand first and foremost, and why entrepreneurs should look to align themselves with experienced, value-added investors and advisors. Also included in this episode: A discussion with Project NOSH senior staff reporter Meagan McGinnes about the FDA's new guidance regarding peanut allergies and how food brands are reacting, innovating and commercializing. We chat with the folks behind Shackleton Whisky, a brand inspired by famed explorer Sir Ernest Shackleton. And in the latest edition of Elevator Talk, we caught up with Safir Jamal, the CMO of 1 Shot Protein, a brand of shots that contain 24g of clean protein per 3 oz. bottle. Show notes: 1:11 -- Reminders, Upcoming Deadlines -- Early registration is ending for NOSH Live and Brewbound Session. The room block is almost halfway full for BevNET Live. Sponsorship opportunities for the events are still available, including the Taste Radio gold package. BevNET's new Media Kit is now available. Learn more about advertising with BevNET, Project NOSH and Brewbound and Taste Radio. 3:48 -- Pumpkin Spice Life -- 'Tis the season for everything pumpkin spice. What started with lattes and cookies has become a phenomenon in which entire endcaps and aisles are dedicated to pumpkin spice products. Have we reached a saturation point with the flavor? The hosts discuss. 9:04 -- Interview: Chris Hunter, Founder/CEO Koia; Co-Founder, Phusion Projects -- In our interview with Hunter we discussed his background in the beverage business, navigating both the phenomenal success and intense public scrutiny of Four Loko, why he segued into the non-alcoholic beverages with Koia and how he sees the plant-based protein drink category evolving in the coming years. 29:18 -- Trendspotter: The FDA Wants More Kids Eating Peanuts -- Last month FDA Commissioner Scott Gottlieb released a statement regarding a new qualified health claim that early introduction of peanuts to certain high-risk infants may reduce risk of peanut allergy. We discussed the growing crises around peanut allergies, the FDA's decision to issue the statement and opportunities for kids' brands to leverage the new guidance in marketing and innovation strategies. 43:55 -- Interview -- Tim Jarvis and Jason Moore, Shackleton Whisky -- Scottish spirits company Whyte and Mackay recently announced the launch of Shackleton Whiskey, a brand inspired by famed explorer Sir Ernest Shackleton, who's known for leading a series of British explorations to the Antarctic. We recently spoke with Tim Jarvis, an environmental explorer and global brand ambassador for Shackleton Whisky, who in 2013 led an authentic retracing of Shackleton's journey, and Whyte & Mackay Single Malt Specialist Jason Moore about the new whisky and their role in its creation and launch on the market. 52:05 -- Elevator Talk: 1 Shot Protein is a brand of shots that contain 24g of clean protein per 3 oz. bottle. We recently caught up with the company's CMO, Safir Jamal, who visited us at BevNET HQ. Brands in this episode: Koia, Four Loko, Not Your Father's, Shackleton Whiskey, Hello Peanut, MyPeanut, 1 Shot Protein. For sponsorship opportunities, feedback and suggestions, contact [email protected].

In this week's episode of BevNET's Taste Radio, we're joined by Pat Brown, the founder and CEO of Impossible Foods, a food tech company focused on the development of meat, dairy and fish products derived from plant-based material. Best known as the maker of the Impossible Burger, a juicy, meatless patty that's served in trendy restaurants nationwide, the company has reportedly raised over $300 million to date, including investment from GV and Bill Gates. Project NOSH editor Carol Ortenberg and BevNET sr. brand specialist Jon Landis recently spoke with Brown about the origins and business strategy behind Impossible Burger and his vision for the future of plant-based meat and the brand. Also included in this episode: An interview with Adam Louras, who is the founder of Koa, an innovative, but recently discontinued brand of colorless, calorie- and sugar-free juices. Louras, who is currently the chief operating officer of functional drink company Dirty Lemon Beverages, discussed learning lessons from his journey as a beverage entrepreneur and reflected on stumbling blocks and pitfalls -- including which ones may have been avoidable. And in the latest edition of Elevator Talk, we spoke with Royce Pinkwater, the founder and CEO of Bontá Hydration, a brand of all-natural, low-calorie beverages made with Mediterranean sourced ingredients. Show notes: The Mailbag -- The hosts review questions and comments from Taste Radio listeners. From a venture capitalist in Los Angeles: How can trendy, new brands stay relevant? From a beverage entrepreneur in Chicagoland: Why do you guys like ginger so damn much? Interview: Pat Brown, Founder/CEO, Impossible Burger -- Brown discussed his belief that there is a "fundamental fallacy" that meat has to come from animals and pointed to research that meat-loving consumers would prefer alternative sources. That said, he notes: "Carnivores aren't going to cut us any breaks. If we can't deliver what they want, then it's back to the drawing board for us." He also made a bold claim: "If you make a 1 percent improvement in performance of the food system, you'll save more lives and make more lives better than if you found a cure for cancer." Interview: Adam Louras, Founder, Koa -- In our conversation with Louras, he discussed being stretched thin as both a beverage manufacturer and brand owner, the pitfalls of bootstrapping, and opined on the opportunities now available to brands to launch and incubate online versus traditional routes to market. Elevator Talk: Bontá Hydration is a brand of all-natural, low-calorie beverages made with Mediterranean sourced ingredients. We caught up with founder and CEO Royce Pinkwater at BevNET Live Summer 2017 and she explained the origins of the brand and its positioning on the market. Brands in this episode: Impossible Burger, Koa, Dirty Lemon, Bontá Hydration For sponsorship opportunities, feedback and suggestions, contact [email protected].

Episode 76 of BevNET's Taste Radio podcast spotlights a wide-ranging conversation with Spindrift founder and CEO Bill Creelman. Recorded at Spindrift headquarters in Waltham, Mass., Creelman waxed about cutting his teeth in the beverage business and the launch, development and sale of his first company, Stirrings, a maker of premium cocktail mixers. He also discussed how the origins of Spindrift, a fast-growing brand of fruit-infused sparkling water, continue to play a critical role in the brand's evolution and remarkable growth, why the brand is pursuing a "craft" identity in the sparkling water category, and how the company has taken a careful approach to retail partnerships and investment. Also included in this episode: BevNET staff reporter Brad Avery and senior brand specialist Jon Landis examine the emergence of MCT oil. The pair discussed MCT's purported functional benefits, why a growing number of food and beverage brands are infusing the ingredient into new products and how it's being marketed to consumers. And this week's edition of Elevator Talk, we chat with James Fayel, the founder and CEO of Zest Tea, a brand of high caffeine teas. This episode is presented by Algarithm Ingredients. Show Notes: 1:07: Chicken Chips FTW -- The hosts chat about the most interesting and innovative products that they saw at Natural Products Expo East 2017. Jon Landis talks about Wilde's Chicken Chips and Vermont Village drinking vinegar shots; John Craven praises Forager's Good Plant Fat Yogurt, Ithaca Cold-Crafted Hummus and 4th and Heart's snackable butter; Ray lauds Harney & Sons' new Nitro Tea line; Mike Schneider gives a thumbs up to Repurposed Pod's Cacao Juice. 9:06: Interview: Bill Creelman, Founder/CEO, Spindrift -- Creelman shares his background as a beverage entrepreneur, breaking into the business with cocktail mixer brand Stirrings, the launch and evolution of Spindrift and the brand's pivot from craft soda to sparkling water. 47:48: Why is MCT Oil "a Thing" -- Jon Landis and Brad Avery discuss MCT Oil, including how it's sourced, efficacy claims and the ingredient's place within the healthy fat trend. 1:01:14: Elevator Talk -- Zest Tea is a brand of high caffeine teas designed for mental clarity and energy. We caught up with founder and CEO James Fayel at BevNET Live Summer 2017 and he shared some insight into the brand and its innovation pipeline. Brands in this episode: Wilde, Vermont Village, Harney & Sons, Forager, Ithaca Cold Crafted, 4th and Heart, Repurposed Pod, Stirrings, Spindrift, LaCroix, Polar, Bulletproof, Zest Tea For sponsorship opportunities, feedback and suggestions, contact [email protected].

Taste Radio episode 75, presented by Virun, features a compelling conversation with Aaron Anker and Nat Peirce, who are the co-founders of Grandy Oats, a maker, wholesaler and retailer of organic granola. BevNET editor-in-chief Jeff Klineman met with Anker and Peirce at Grandy Oats' headquarters in Hiram, Maine, where the trio spoke about the company's development and evolution since its launch in 1979. Over the past two years, Grandy Oats, which has remained independent since its founding, has invested in improvements to its manufacturing facility, greening its factory and adding capacity, as it moves closer to national expansion. The upgrades come as the company aims to moves toward an increasingly successful CPG line from what has been a majority bulk food proposition. Also included in this week's episode: BevNET senior brand specialist Jon Landis and the Project NOSH team of Carol Ortenberg and Meagan McGinnes examine the expanding market for plant-based "meat," including key brands and product categories and the various technologies that driving their development. And in the latest edition of Elevator Talk, we speak with Cindy Kasindorf, who is the co-founder of Remedy Organics, a line of almond milk and plant-based protein blends infused with adaptogenic ingredients. Show notes: 1:27: Celebrity Investment. Let's Get Richer! -- This week it was announced that actress Jennifer Garner joined organic baby food maker Once Upon a Farm as an investor and "co-founder." The hosts examine the evolution of celebrity investment into food and beverage brands and why A-listers like Garner are taking a larger role in strategic decisions. 9:40: Interview: BevNET editor-in-chief Jeff Klineman recently drove up to Maine where he met with Aaron Anker and Nat Peirce, who are the co-founders of Grandy Oats, a maker, wholesaler and retailer of organic granola. Anker and Peirce explain how the company has been "lucky and intentional" as one of the pioneers of organic granola products. They also discuss why it's "ok to say 'no'," how the Grandy Oats' authentic brand story has resonated with consumers, and why the company has resisted outside investment. 43:50: Why Is This a Thing: Plant-Based Meat -- An examination of the expanding plant-based "meat" category, including key brands and the technologies behind them. 1:00:26: Elevator Talk -- Cindy Kasindorf, co-founder, Remedy Organics, a line of almond milk and plant-based protein blends infused with adaptogenic ingredients. Cindy and her husband/co-founder Henry participated in New Beverage Showdown 13, which was held in June at BevNET Live Summer 2017. Brands in this episode: Once Upon a Farm, Bai, Aquahydrate, Vitaminwater, Grandy Oats, Beyond Meat, Impossible Burger, Remedy Organics For sponsorship opportunities, feedback and suggestions, contact [email protected].

In this week's episode of BevNET's Taste Radio, we're joined by Matt Thomas, the founder and CEO of Townshend's Tea Company and Brew Dr. Kombucha. In a conversation with BevNET assistant editor Marty Caballero, Thomas discussed the origins of Townshend's, a premium tea retailer based in Portland, Ore., and its development of Brew Dr., which has become one of the fastest-growing brands in the breakout kombucha category. Thomas explained how a tea-forward approach to formulation continues to resonate with new and consumers and has positioned Brew Dr. to achieve explosive growth at retail. The brand is represented nationally at Trader Joe's and available throughout the Pacific Northwest and along the West Coast at retailers including Target and Costco. Also included in this episode: A conversation with Dan and Genevieve Brazelton, who are the founders of Improper Goods, the parent company of RAFT Botanical cocktail syrups and The Bitter Housewife, a brand of small-batch, aromatic bitters. The husband-and-wife team spoke with Caballero about the company's focus of creating approachable ingredients with broad appeal. And in the latest edition of Elevator Talk, we speak with Kenneth Park, the founder and CEO of Detox Water, a brand of bioactive aloe water enhanced with electrolytes and vitamins. This episode is presented by Virun. Show notes: 1:24: Has Juicero Squeezed Its Last Drop? -- On Friday, Juicero announced that it would suspend sales of its countertop cold-pressed juice machines and produce packs and offer refunds to customers. The hosts discuss the company's woes and speculate on the timing and decision to shut down. 10:20: Interview: Matt Thomas, the founder and CEO of Townshend's Tea Company and Brew Dr. Kombucha -- Thomas discusses the backstory behind Portland, Ore.-based Townsend's Tea and how its focus on premium tea is the foundation for Brew Dr., which is made with using whole tea and no extracts or added juice. "We want to make this stuff like tea and ferment it like kombucha," Thomas stated. He also noted how Brew Dr.'s distinctive tea-forward flavor profile differentiates the brand among competitors, and explained how the company keeps up with the Brew Dr.'s incredible growth. 34:19: Interview: Dan and Genevieve Brazelton, founders, Improper Goods -- The Brazeltons discussed their business and innovation strategy, which focuses on creating cocktail ingredients that are accessible for everyday consumers. Dan spoke about giving "consumers the permission to experiment," by using familiar and approachable flavors. Genevieve explained why the company shifted its emphasis on sales from on-premise retailers to direct-to-consumer and wholesale business. 56:24: Elevator Talk: Kenneth Park, founder and CEO, Detox Water -- Detox Water recently announced new distribution in 1,500 new retail locations across the U.S. including 750 Kroger banners. The company is also on the cusp of closing a Series A round of funding reported to be in the $2-3 million range. Detox Water is also expanding its product line with a couple new line extensions that will be introduced at Expo East. Brands in this episode: Juicero, Brew Dr. Kombucha, GT's Kombucha, KeVita, Raft Syrups, The Bitter Housewife, Detox Water For sponsorship opportunities, feedback and suggestions contact [email protected].