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872 episodes — Page 15 of 18

Insider Ep. 22: Plant-Based Brands Are Changing The Food Industry Faster Than You Think

In this episode, we explored the evolving landscape for plant-based foods through conversations with Ben Mand, the CEO of coconut beverage brand Harmless Harvest and Michele Simon, the founder and executive director of industry trade group the Plant Based Foods Association (PBFA). Mand, who joined Harmless Harvest last year, spoke about the company's recent revamp of its dairy-free, coconut-based yogurt drink and how lessons from its initial launch have shaped the company's innovation strategy. He also discussed how Harmless Harvest is exploring opportunities to extend its brand platform while maintaining the integrity of its flagship product. Later in the show, Simon, who launched the PBFA in 2016, spoke about a shift in how consumers perceive plant-based foods and how brands are responding. She also addressed the growing debate about the proper use of the words "meat" and "milk" and why she believes that lobbyists advocating on behalf of animal-based meat and dairy industries are fighting a losing battle. Show notes: 1:43: The Ill Subliminal — The hosts discussed Rowdy Mermaid Kombucha's recent $3.5 million funding round, Landis' unfortunate illness, GT's Living Foods' line of adaptogenic beverages and a visit from cannabis innovator Adam Terry. 11:42: Interview: Ben Mand, CEO, Harmless Harvest -- A veteran CPG executive, Mand took the reins of a company that has faced a few challenges to its business in recent years, most notably in the use of its former processing method, HPP. Nevertheless, the Harmless Harvest brand has maintained a loyal following, particularly among consumers in the natural channel. ow the coconut water category has evolved in recent years and the most pressing challenges facing companies in the space. 27:35: Interview: Michele Simon, Executive Director, Plant Based Foods Association (PBFA) -- Since launching the PBFA, Simon and her team have lobbied for companies innovating with plant-based alternatives to meat and dairy products. NOSH editor Carol Ortenberg caught up with Michele at the 2019 Winter Fancy Food Show for a conversation about the development of the trade group and work on behalf of its member companies. Brands in this episode: Rowdy Mermaid Kombucha, Spindrift, KeVita, Iconic Protein, Koia, LifeAid, Zola, Piknik, GT's Living Foods, Harmless Harvest, Plum Organics, FRS, Beyond Meat

Feb 22, 201951 min

Ep. 150: The Two Rules That Helped This Juice Entrepreneur Build a $60 Million Business

Three decades ago, Marygrace Sexton launched Natalie's Orchid Island Juice Co. with an ambitious goal: give consumers across the country access to high-quality, fresh-squeezed juice. While the dream was big, Sexton launched the company in a production facility about the size of a one-bedroom apartment and the first bottles were shipped in a delivery truck borrowed from a local meat company. Natalie's, named after Sexton's first daughter, has since grown by leaps and bounds in the years since. Its juices are sold in over 30 states and 40 countries and annual revenue reached $63 million in 2018. The company is family-owned and operated, and Sexton says that its commitment to quality and customer service have remained the same since day one. In the following interview, she spoke about the brand's origins and the two rules that govern its business strategy. Sexton also explained why she's determined to change her leadership style, discussed the company's succession plan and how she's preparing her daughter to take the reins. Show notes: 1:41: Marygrace Sexton, Founder/CEO, Natalie's Orchid Island Juice Co. -- In an interview recorded via weblink, Sexton explained how seeing her mother live in poverty motivated her to succeed as an entrepreneur. She also discussed navigating challenges within the competitive juice category and how the company overcame a costly recall. Sexton also spoke about why it's difficult to change her management style, the business advice she gives to her daughter and likely successor and the reason she launched A-GAP, a non-profit that encourages time off from technology. Brands in this episode: Natalie's Orchid Island Juice Co.

Feb 19, 201920 min

Insider Ep. 21: This is Why Nestlé Invested a Half-Billion in Blue Bottle Coffee

Blue Bottle Coffee CEO Bryan Meehan is well aware of the increasingly competitive landscape for coffee. Yet while some companies are racing to expand and innovate, Blue Bottle, one of the most admired coffee roasters and retailers in the world, is taking a patient and restrained approach. "Our way is not the right way if we want to be the most commercially successful company in the country. Meehan said in an interview included in this episode. "There are companies ahead of us that are doing more innovation. But I think our way is the right way if we think about the long-term value of the brand and what taste we deliver to our customers." That perspective is embraced by Blue Bottle's majority owner, Nestlé, which in September 2017 paid approximately $500 million for a 68 percent stake in the company. Meehan remarked that Nestlé views Blue Bottle as "doing something very unique and should not be touched." "Throughout the whole culture of Nestlé, there's support to just (let) Blue Bottle be," he said. As part of our conversation, we spoke with Meehan about how Blue Bottle's new line of whole bean coffee in pressure-sealed cans fits into its purposeful innovation strategy. He also discussed the evolution of Blue Bottle's cafe and beverage business and the company's efforts to enhance consumers' experience with coffee and his perspective on the future of packaged coffee drinks and the industry as a whole. Also in this episode: an interview with former N'Sync star Lance Bass who recently introduced a line of cocktail mixers called Just Add X. Bass spoke about the launch and development of the new brand and how his experience in the CPG business compares to that of his music career. Show notes: 1:39: Cannabis, Canned Cocktails & Freeze-Dried Ice Cream -- Mike spoke about his visit to the Seed to Sale cannabis conference held this week in Boston and what it was like to interview Lance Bass. Later, the hosts imbibed on canned cocktails and tea-infused beer, munched on freeze-dried iced cream and remarked a recent visit to the office by Dan & Genevieve Brazelton, the founders of cocktail mixer company Improper Goods. They also discussed the construction of a new studio for our new weekly video show, Taste Radio Now. 15:23: Interview: Bryan Meehan, CEO, Blue Bottle Coffee -- Since he Meehan took the helm of Blue Bottle in 2012, Meehan has overseen three major funding rounds and executed a significant expansion of the company's cafe business and its foray into ready-to-drink beverages. He also guided Blue Bottle through Nestle's acquisition of a majority stake in the company. In an interview recorded at Blue Bottle's booth at the 2019 Winter Fancy Food Show, he discussed the recent launch of its innovative cans of coffee beans and expansion of its cafe business. He also explained why Nestle views Blue Bottle as "precious" and why "over time (it) can be a company for everybody." 30:55: Interview: Lance Bass, Founder, Just Add X -- If you grew up in the late 1990's or early 2000's you're probably familiar with Lance Bass, best known from the wildly popular boy band N'Sync. Since hanging up his headset mic and dancing shoes, Lance has begun a new career as a beverage entrepreneur with the launch of cocktail mixer line Just Add X. At the 2019 Winter Fancy Food Show, Lance sat down with Mike Schneider and NOSH editor Carol Ortenberg for a conversation about the launch and development of Just Add X and how his experience in the CPG business compares to that of his music career. Brands in this episode: MedMen, Cocktail Squad, Shipyard Brewing Co., Tiesta Tea, Owl's Brew, Cosmik Ice Cream, RAFT, The Bitter Housewife, Smashmallow, Blue Bottle Coffee, Intelligentsia Coffee, Stumptown, Just Add X, Chef'd

Feb 15, 201939 min

Ep. 149: Food Should Taste Good Founder Pete Lescoe On The Three Words That Every Entrepreneur Needs to Know

We live in a time when we don't have to make a trade-off between healthy and delicious food, but we used to. Pete Lescoe was one of a handful of pioneers who paved a path for better-for-you and tasty snacks with Food Should Taste Good, which he launched in 2006. The brand's line of tortilla chips, made with healthy ingredients like flaxseed and quinoa, was an instant hit with retailers and consumers, and just six years after its market debut Food Should Taste Good was acquired by General Mills. Five years later after the sale, Lescoe was back at it with Plant Snacks, an innovative brand of healthy chips made from cassava flour. In the following interview, Lescoe chronicled his journey as an entrepreneur, including how he created a foundation for success with Food Should Taste Good, discussed his perspective on risk and explained why cash will always be king. He also spoke about the eventual sale of the company, why he got back in the food business and why he doesn't think about happiness as a goal. Show notes: 2:38: Interview: Pete Lescoe, Founder, Food Should Taste Good/Plant Snacks -- In a conversation recorded at his office in Greenwich, Conn., Lescoe recounted his early days in business beginning with a business development role at small chain of flower stores through to his MBA education at Babson College and work with a food broker. He also discussed why having an income while launching Food Should Taste Good was so important in the first year, how he negotiated contracts with co-packers and retailers in such a way that cash was always available, why imitating success helped scale the brand, and the decision to take on equity capital. He also talked about life after the sale of Food Should Taste Good, why he saw an opportunity to lead the emerging cassava snack space with Plant Snacks, and the role of happiness in his life. Brands in this episode: Food Should Taste Good, Plant Snacks

Feb 12, 201953 min

Insider Ep. 20: The Secret to a Successful E-Commerce Strategy? Here's a Hint: Start Small.

Hint founder and CEO Kara Goldin knows a thing or two about building a brand around a successful e-commerce strategy. Approximately 40 percent of the flavored water company's $100 million in annual revenue comes from online sales, a majority of which is from its website, drinkhint.com. When advising entrepreneurs on how to build a foundation for success online, Goldin encourages them to keep it simple. "Whether you're a $500,000 brand or you're a $1 billion brand, start small," she said in an interview included in this episode. "Launch a small website… and make it really simple to transact. If you start with 'the consumer controls your destiny,' make it easy. Think about your own life. People are really busy. Spend money on photography, (include) a really basic story and make it super-easy to check out. And then spend a little bit of money on ads." As part of the interview, recorded at Hint's headquarters in San Francisco, Goldin also discussed the mission and purpose of its brick-and-mortar retail store, which it describes as an "experiential water bar," and how it has enabled the company to learn more about its consumers. Also in this episode: A conversation with James Le Compte, the CEO of To'ak, an ultra-premium chocolate brand based in Ecuador. Le Compte discussed the origins and positioning of To'ak and shared an amazing story of how the company located and identified the rare cacao used in its products. Show notes: 1:27: Siete & Stripes + TR Now! -- The hosts discussed recent headlines on BevNET and NOSH, including a lawsuit filed by the model known as Fiji Water Girl against The Wonderful Company and a $90 million minority investment by The Stripes Group into Siete Family Foods. Mike, John and Ray also spoke about their visit to Hint HQ, and riffed on Taste Radio Now!, a new video show livestreamed on Instagram and YouTube. 12:53: Interview: Kara Goldin, Founder/CEO, Hint -- We first featured Kara Goldin on Taste Radio back in Ep. 81 of the flagship podcast. This time around, Ray Latif sat down with her Hint's headquarters in San Francisco's Cow Hollow/Marina district, where the company operates out of four storefronts, one of which is a company-owned retail store. Goldin explained why the shop enables Hint to "really secures [an] omni-channel approach," and its role in attracting new business to its DTC platform. She also spoke about best practices for e-commerce and why data from online sales is critical to understanding Hint's audience. 36:57: Interview: James Le Compte, CEO, To'ak Chocolate -- At BevNET Live Winter 2018, Le Compte joined Mike Schneider and talked all things To'ak. The company creates ultra-premium chocolate using a rare variety of cacao once thought to be extinct; To'ak chocolate bars range from $280-685, depending on variety. Le Compte discussed his affinity for Taste Radio and also explains why Ecuador is central to To'ak's mission and discussed why the company chose to position its products as luxury items. Brands in this episode: Goldthread, Liquid Death, Harmless Harvest, Colorado Hemp Honey, Hint, To'ak

Feb 8, 201955 min

Ep. 148: Why Craveability is The Key to a Great Food Business, According to La Brea Founder Nancy Silverton

When considering the breadth of her career as a chef and restaurateur, one might ask: what hasn't Nancy Silverton accomplished? Having cut her teeth in the restaurant business nearly 40 years ago, Silverton has been consistently lauded as one of the greatest chefs of our time. Honored twice by the James Beard Foundation -- in 1991 as the Outstanding Pastry Chef in America and in 2014 as the recipient of its Outstanding Chef Award -- her contributions to American cuisine are legendary. Silverton's influence stretches beyond restaurants. She's also the founder of acclaimed bread company La Brea Bakery, which has helped redefine bread as a premium food on dinner tables across the U.S., and of Nancy's Fancy, a luxury brand of gelatos and sorbettos. In an interview included in this episode, Silverton spoke about her approach to cooking and food innovation and why she's always trying to create craveable food. She also explained why "having a business is not a hobby" and how she navigates the challenges of modern marketing… aka making your restaurant bathroom "Instagrammable." Show notes: 3:20: Recorded at the 2019 Winter Fancy Food Show, Silverton spoke with NOSH editor Carol Ortenberg about the development and emergence of La Brea, which was sold in 2001 for over $55 million. She also discussed the importance of aligning flavor with food, why she doesn't manage her own Instagram account, and her work as the owner of the influential Mozza Restaurant Group, which operates several pizzerias and fine dining establishments in Southern California. Brands in this episode: Mozza Restaurant Group, La Brea Bakery, Nancy's Fancy

Feb 5, 201924 min

Insider Ep. 19: Think You're Outworking Your Competition? Try Knocking on 500 Doors in 25 Days.

Two years after launching their loose leaf tea company, Tiesta Tea co-founders Patrick Tannous and Dan Klein arrived at a crossroads. Amid slumping sales, their advisors exhorted the young entrepreneurs to find new retail accounts. Tannous and Klein replied that they'd already visited hundreds of retailers throughout their home market of Chicago and other cities in the Midwest. "What do you want us to do?" Tannous recounted. "And they looked at us and said, 'Did you guys go door-to-door in New York?'" Tannous and Klein hit the road with a "play the numbers" strategy and goal: knock on 500 doors in 25 days and win 50 new accounts. In an interview included in this episode, Tannous explained that the road trip was not only successful, it helped them refine their pitch and learn best practices for selling the brand to retailers. He also discussed how Tiesta has built strong relationships with retail buyers, why the company's partnership with Target resulted in a new line of cold brew bottled teas, and the key role the founder of Jimmy John's sandwich chain played in the company's development. Also in this episode, a conversation with Robert Jakobi, a serial entrepreneur and creator of a number of successful brands in England. In 2017 he launched Bou, a U.S. based brand of better-for-you bouillon and gravy cubes, and instant soup cups. Jakobi chronicled his journey from the U.K. to the U.S. and discussed the differences between the two countries in terms of financing, entrepreneurship and M&A. Show notes: 1:39: Big Soda + Niche Category = ??? -- The hosts discussed the recent launch of Pepsi Nitro, a nitrogenated version of the soda company's flagship cola and The Coca-Cola Co.'s introduction of Bar None, a line of non-alcoholic cocktail beverages. They also spoke about the launch of Taste Radio Now! A new weekly TV show that's livestreamed on YouTube and Instagram Live, BevNET's upcoming Cannabis Guide and hiring at BevNET. 13:22: Interview: Patrick Tannous, Co-Founder/CEO, Tiesta Tea -- Launched in 2010 by Tannous and childhood friend Dan Klein, the Chicago-based company markets a range of functional loose leaf and ready-to-drink cold brew teas. The fast-growing brand is sold in over 6,500 retail locations across the U.S., including Costco, Target and Whole Foods, and last year the founders were named to Inc. Magazine's 30 Under 30 list. In the following interview, I sat down with Tannous spoke about the origins of Tiesta and how he and Klein identified an opportunity to innovate in the sleepy category of loose leaf teas, and why knocking on 500 doors is something every entrepreneur should do. 34:47: Interview: Robert Jakobi, Founder/CEO, Bou -- Most people are familiar with Cup-O-Noodles, the instant soup brand that comes in a styrofoam cup. Robert Jakobi saw an opportunity to make a healthier version. Two years ago, he launched Bou, a better-for-you brand of bouillon and gravy cubes and soup cups. Jakobi spoke with BevNET CMO Mike Schneider about the development of his company, which he launched after a starting a number of successful brands in England. Brands in this episode: Pepsi, Coca-Cola, Bar None, Not Just Pasta Sauce, Brooklyn Boocha, Flower Power, Tiesta Tea, Bou

Feb 1, 201949 min

Ep. 147: How Lifeway's CEO Built a $100 Million Business By Facing Down Adversity and 'Haters'

There is some disagreement about the correct pronunciation of spelled kefir. Yet, whether you pronounce it KEE-fur or kuh-FEAR, there's no question about how to say the name of the leading brand in the category: LIFEWAY. Founded in 1986 by the Smolyansky family, Lifeway helped pave a path for mainstream consumption of kefir, a fermented dairy milk beverage that originated in Eastern Europe and is prized for its probiotic benefits. Since taking the helm as CEO of Lifeway in 2002, Julie Smolyansky has led the publicly traded company to a nearly 10-fold growth in sales and a significant expansion of Lifeway's product offerings, which include a variety of kefir drinks, yogurts, kids' foods and frozen desserts. In an interview included in this episode, Smolyansky spoke about the origins of Lifeway, which was launched in Chicago eight years after her family fled the former Soviet Union. She also discussed taking on the role of CEO at a relatively young age and how she deals with persistent criticism, how the company's innovation strategy and why Lifeway releases some new products as "a marketing expense." Show notes: 2:58: Interview: Julie Smolyansky, CEO, Lifeway Foods -- Recorded via weblink, Smolyansky spoke about a recent meeting with entrepreneur Richard Branson and offered her perspective on the current political climate for refugees based on her on experience coming to the U.S. in the 1970s. She also discussed the origins of Lifeway, which was launched from the basement of her family's Russian deli in Chicago, and how it was initially marketed to Russian communities in U.S. cities before later finding resonance among health-focused consumers. She also explained why protecting the legal definition of kefir is critical, how she overcome personal tragedy and quieted the naysayers after taking the reins as CEO, and what the company learned about the launch of its kids' line when it debuted at the height of the recession. Brands in this episode: Lifeway

Jan 29, 201934 min

Insider Ep. 18: From Trader Joe's to Tap Rooms: Chomps, Riff Cold Brewed Discuss Winning at Retail

In an episode that covers retail strategies from Trader Joe's to tap rooms, we feature interviews with entrepreneurs behind two innovative companies: Pete Maldonado, the co-founder of fast-growing meat stick brand Chomps, and the co-founders of upstart coffee brand Riff Cold Brewed, Paul Evers and Steve Barham. Launched in 2012, Chomps has gradually evolved from a small direct-to-consumer brand focused on consumers with specialized diets to one that reached over $20 million in sales in 2018. Chomps is carried nationally at Trader Joe's and Maldonado told us it will soon close on a major distribution deal with Walmart. In our interview with Maldonado he discussed best practices for working with the notoriously secretive Trader Joe's and how Chomps is continuing to patiently expand its retail presence at major chains by focusing on strategic merchandising displays and in-store placement. Later in the show, we're joined by Evers and Barham, who launched Riff, a brand of glass bottled cold brew coffee in early 2018. In addition to its ready-to-drink beverages, the company also operates a unique taproom in Bend. Evers, a co-founder of both the highly respected craft brewery Crux Fermentation Project and branding agency tbd, described the location as both the epicenter of the brand and asa key component of its mission to create new consumer experiences with coffee. Show notes: 1:36: Botanicals, Butters and... Baseball? -- The hosts chatted about a few products and new brands that came into the office over the past week, including Olipop, Spudsy and Humble Nut Butter. They also discussed best practices for making a great email pitch. 9:24: Interview: Pete Maldonado, Co-Founder, Chomps -- Maldonado discussed the origins of Chomps, how it has developed a loyal following among Whole30 and Paleo consumers. He also explained why the brand will never compete on price, why women make up over 80 percent of its consumers, and the reason that he's extremely cautious about accepting outside capital. 32:28: Interview: Paul Evers and Steve Barham, Co-Founders, Riff Cold Brewed -- Recorded on location at the Riff taproom in Bend, Ore., Evers and Barham discussed the role of the taproom in Riff's development and as an incubator for new ideas. They also spoke about the genesis of Riff and their plans to differentiate the brand amid a crowded cold brew market, the evolution of the word craft and how Steve, a former LinkedIn executive, is incorporating lessons from the tech space into the company. Brands in this episode: Olipop, Spudsy, Humble Nut Butter, Chomps, Slim Jim, Riff Cold Brewed, Crux Fermentation Project, Humm Kombucha

Jan 25, 201956 min

Ep. 146: Why Plant-Based Ham Doesn't Need to Taste Like Ham, According to the CEO of Tofurky

Tofurky, which has been producing plant-based meat products since 1980, is the OG of animal protein alternatives. The brand always had a loyal following, but with consumer interest in plant-based meat surging in recent years, sales of Tofurky products, which are distributed on six continents, reached $40 million in 2018. Tofurky president and CEO Jamie Athos recently joined us for a wide-ranging interview included in this episode in which he discussed the origins of Tofurky and how the brand has evolved over its nearly four decades on the market. Athos also discussed current challenges for plant-based meat companies, executing and learning from a recent brand revamp, the reason that Tofurky has resisted acquisition offers and why he believes that plant-based ham has to taste great, but doesn't have to taste exactly like... ham. Show notes: 2:57: Interview: Athos sat down with NOSH editor Carol Ortenberg for an interview recorded at the Alternative Protein Show, an annual industry networking event in San Francisco. As part of their conversation, Athos discussed how challenges in Tofurky's first 35 years have differed from those in the last five, how the company attempts to make manufacturing "as virtuous as possible," and why he believes that "the upside for the world is greater if Tofurky is in the hands of people who understand its place in the ecosystem." He also spoke about Tofurky's lawsuit against the state of Missouri, which is attempting to limit how companies can use the word "meat," navigating the hype for plant-based foods and his belief that the company "should not be in business if we can't make great tasting food." Brands in this episode: Tofurky

Jan 22, 201942 min

Insider Ep. 17: Crafted & Fancy -- Where The Money Is Flowing in Specialty & Spirits

From artisanal foods to craft spirits, this episode explores the evolving business landscape for specialty food and distilled beverages. Steven Rannekleiv, the global sector strategist for beverages at global financial services firm Rabobank, has covered the alcoholic beverage industry for over a decade and in our conversation, we explored the emerging market for craft spirits, including parallels to and differences in the development of the craft beer category. Rannekleiv also discussed how the investment community is evaluating craft distilling companies and how growing consumer demand for cannabis products is affecting alcoholic beverage categories. Later in the episode, we sit down with Phil Kafarakis, who is the president of the Specialty Food Association, the industry trade group that the organizes the annual Winter and Summer Fancy Food Shows. In our discussion, Kafarakis spoke about how the term specialty food has evolved in recent years and the ingredients and formulations that are shaping the future of the industry. He discussed the role legacy food and beverage categories, like cocktail mixers and charcuterie, in the development of the space and the Specialty Food Association's long-standing work with international food and beverage producers. Show notes: 2:16: Sitting Pretty at #WFFS19 -- On location at the 2019 Winter Fancy Food Show in San Francisco, the hosts riffed on notable exhibits, brands and products featured at the annual trade show. 9:24: Interview: Steven Rannekleiv, Global Sector Strategist - Beverages, Rabobank -- In a call with Rannekleiv spoke about the launch and mission behind Rabobank's beverage-focused podcast, Liquid Assets. He also discussed the growing consumer demand for craft spirits and the opportunities and challenges facing small producers, explained how strategic investors are evaluating the space, why wine, not spirits, might be the alcoholic beverage category most at risk from rising consumer demand for cannabis. 32:28: Interview: Phil Kafarakis, President, Specialty Food Association -- Recorded at the 2019 Winter Fancy Food Show, Kafarakis spoke about the evolution of the Winter event, and the development of its education platform and Incubator Village exhibit. He also explained how the trade group defines "specialty food," and why speciality products are becoming increasingly available at mainstream retailers. Brands in this episode: Chobani, Loca Food, Sonar, Siete Foods, Zola, Pulp Pantry, Cleveland Kraut, Ayoba-Yo, Bohana, Kween Foods, Tea Crush, Q Soo, 1821 Bitters, Pappy's, Bittermilk, Freshe, Perky Jerky, Blue Bottle Coffee, Copper & Kings, Kuli Kuli

Jan 18, 201946 min

Ep. 145: Starter, Steel & Swagger — The Rise of Stillhouse Spirits

At first glance, you might mistake Stillhouse Whiskey for a classic motor oil brand. And you wouldn't be alone; the distillery's signature cherry red steel can has turned more than a few heads in the spirits aisle — which is by design, according to Stillhouse founder and CEO Brad Beckerman. Describing the package as both disruptive and "unbreakable," Beckerman said in the three years since the company introduced the can, Stillhouse has consistently won over consumers drawn to the unique look and brand's portability; "it goes where glass can't," he said. Distributed nationally at major retail chains, Stillhouse also has the backing of popular Oakland-based rapper G-Eazy, who in 2017 joined the brand as an investor and co-creative director. The brand's path to growth and success, however, was riddled with early challenges, pivots and risks. In an interview included in this episode, Beckerman discussed the origins of Stillhouse, which had originally been positioned as moonshine and sold in glass jugs, and the missteps that almost doomed the company. Beckerman, the son of Starter sportswear brand founder David Beckerman, also spoke about his background in entrepreneurship, parallels between his previous career experience and current role, and how country music legend Johnny Cash factored into the partnership with G-Eazy. Show notes: 2:32: Interview: Brad Beckerman, Founder/CEO, Stillhouse Spirits Co. — Recorded at Stillhouse headquarters in West Hollywood, Calif., Beckerman chronicled his journey from Starter to the launch of music apparel brand Trunk Limited to the founding of Stillhouse. He also explained why the spirit brand's original positioning as a moonshine was ultimately unsuccessful and how the idea for a steel can became a reality. Finally, he discussed how the deal with G-Eazy came together and why a white rapper from Oakland is a perfect fit for Stillhouse. Brands in this episode: Stillhouse Whiskey, Patron

Jan 15, 201935 min

Insider Ep. 16: How to Win Online: Strategies For DTC and Influencer Marketing

Madeline Haydon, the founder and CEO of non-dairy creamer brand Nutpods, isn't fazed by the occasional negative review of her products. On the contrary, she welcomes all customer feedback, good or bad. It's the follow up that matters. "You have to know you're not going to get everyone and you have to be open to hearing what your customers really think about your product," she said in an interview included in this episode. "We have very strict protocols with customer service because what I'm building is not just a brand; it's an experience. And part of that experience is how you can turn someone who's unhappy with your brand to say, 'You know what? They have great customer service.'" That focus on high quality customer service has anchored nutpods' thriving direct-to-consumer and ecommerce strategies and helped it become a top-selling brand on Amazon. As part of our interview, Haydon also discussed her foray into entrepreneurship and how she laid the groundwork for a successful online business via targeted outreach to consumers with specialized diets. Also in this episode: an interview with Nicole Cogan, the founder of Nobread, a popular social media brand focused on gluten-free lifestyles. In our conversation, Cogan spoke about her work with CPG brands, best practices for sponsored social campaigns and how influencer marketing has evolved in recent years. Show notes: 1:39: Fancy Food, Dry January & Sliced Ketchup -- The hosts discussed the upcoming 2019 Winter Fancy Food and Good Food Mercantile shows, which will be held in San Francisco. They also spoke about brands that are embracing "Dry January," new episodes of our Elevator Talk series, which is featured on YouTube and Instagram TV, and a recent Chobani Incubator event in Boston. 16:42: Interview: Madeline Haydon, Founder/CEO, nutpods -- Haydon is the founder and CEO of nutpods, a fast-growing brand of alt-dairy, unsweetened creamers made from almonds and coconuts. Launched in 2015, nutpods has become a best-selling brand on Amazon and parlayed its online success into the grocery channel, where the products are sold in major grocery chains, including Publix, Kroger and Wegmans. In an interview with BevNET CMO Mike Schneider she discussed the attributes of great products, testing nutpods at retail before launching online, the benefits of selling direct-to-consumer, and why reviews and high quality customer service are critical for nutpods. 36:42: Interview: Nicole Cogan, Founder, Nobread -- Haydon noted the importance working with social influencers that are authentically aligned with a brand's mission and marketing strategy. That's also the perspective of Nicole Cogan, who's the creator of gluten-free lifestyle brand Nobread. As of the publication of this podcast, Nobread has over 163,000 followers of its Instagram page, which is loaded with content promoting gluten-free recipes, products and brands. Cogan discussed her role as a social media influencer and how she establishes mutually beneficial relationships with CPG companies. Brands in this episode: Dry Soda, Ugly Drinks, Seedlip, Curious Elixirs, Slice of Sauce, Grain Elevator, Drink Simple, 6AM Health, Nuttin Ordinary, nutpods, Simple Mills, Enjoy Life Foods, Cocokind

Jan 11, 201945 min

Ep. 144: How The Creator of Sailor Jerry Rum and Hendrick's Gin Builds Iconic Brands

For Steve Grasse, the founder of Philadelphia-based creative agency Quaker City Mercantile, inspiration often comes from the music business. In an interview included in this episode, Grasse, who created iconic spirit brands Sailor Jerry Rum and Hendrick's Gin, explained that he's "always approached brands like bands." "Bands create passion and excitement; and they're not always trying to sell you something," he said. "The content is what you're excited about… and you become part of their circle and their lives. They created an identity that was visual, that was audible and that was also visceral. And then they toured to get you to sign up and be part of their group. They didn't buy a TV commercial and say 'Van Halen!'" That perspective led the strategy for Sailor Jerry Rum, which upended traditional marketing for spirit brands and has since become a standard on back bars and liquor store shelves. Sailor Jerry netted Grasse a fortune when it was acquired by spirits conglomerate William Grant & Sons in 2008, and, not content to sail off into the sunset, he used the proceeds to launch boutique distilling projects Art in the Age and Tamworth Distilling. As part of our conversation, Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick's from concepts into best-selling brands. He also discussed how Quaker City Mercantile, which he described as a "spirits company that does corporate gigs to pay for experimentation" took on a project to revitalize Guinness beer and why he identifies himself as a "filmmaker that makes booze." Show notes: 3:16: Interview: Steve Grasse, Founder, Quaker City Mercantile: In an interview at Quaker City Mercantile (QCM) headquarters in Philadelphia, Grasse discussed how the firm creates both spirit brands and "the worlds around those brands." He also explained why constant experimentation, frugality and a sneaker deal with Converse were keys to the development of Sailor Jerry Rum, why a focus group that panned the idea for Hendrick's Gin was a good thing. He also spoke about QCM's work with Guinness and why he urged executives to "stop thinking like a marketer and start thinking about the beer," and revisited one of his most infamous projects, "Bikini Bandits." Brands in this episode: Glenfiddich, Sailor Jerry Rum, Captain Morgan Rum, Hendrick's Gin, Guinness, Tamworth Distilling

Jan 8, 201941 min

Insider Ep. 15: How To Win Over Venture Capitalists... And What They Don't Want to Hear In Your Pitch

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises. In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood's relationships with the companies. "Surprises are the worst part of a relationship as you move forward," he said in an interview included in this episode. "Being honest and upfront about what those challenges are… will bring you closer together." As part of our conversation, Kahn outlined Beechwood's investment thesis and discussed how his previous job experience as an advertising executive and with his family's company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn't say in a funding pitch. Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon. Show notes: 1:32: Tee-ing Up The Show -- The hosts thank listeners who've rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray's recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast. 12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood's portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors. 29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company's Series B round of funding. On Dec. 20, Revive announced that Peet's Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood's shares. BevNET's Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon. Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola

Jan 3, 201939 min

Ep. 143: The Best of Kobe, Angie, Zimmern, 'Zona and More

In this special edition of Taste Radio, we feature highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including BodyArmor investor Kobe Bryant, Angie's Boomchickapop co-founder Angie Bastian, "Bizarre Foods" host Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America's Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio. Show notes: 1:56: Interview: Angie Bastian, Co-Founder, Angie's Boomchickapop -- We kick off the episode with Angie Bastian, who we featured in Ep. 126. Angie and her husband Dan launched Angie's Boomchickapop in 2001 and it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand that was acquired last year by ConAgra Foods for $250 million. In the following clip, she spoke with NOSH editor Carol Ortenberg about why she believes in celebrating "the feminine with food," and how that perspective played into a celebrated package revamp. 7:20: Interview: Christopher Kimball, Founder, Milk Street/America's Test Kitchen -- Next up is Christopher Kimball, best known as the creator of television show "America's Test Kitchen." In 2015, Christopher, who also founded the magazines Cook's Illustrated and Cook's Country, launched Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this clip, from Episode 124, he explained why he's not a fan of the term "ethnic cooking" and shared his stance on trendy buzzwords in the food business. 13:26: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- We continue with Zoë Sakoutis & Erica Huss, the founders of Blueprint, a brand that pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing. In a clip from our wide-ranging interview, which we featured in Ep. 133, they explained how a phone call from former Starbucks chairman and CEO Howard Schultz accelerated BluePrint's eventual sale to Hain Celestial. 19:58: Interview: Andrew Zimmern, Host/Co-Creator, "Bizarre Foods" -- From Blueprint to Bizarre Foods, the show, that is. Andrew Zimmern is the host and co-creator of the popular television series in which he has chowed down on stomach-churning foods like raw pig testicles, a frog's beating heart and cobra penis. In an interview included in episode 127, Zimmern discussed the role of food as a cultural medium that unites people and why he has a bone to pick with the natural food industry. 25:22: Interview: Don Vultaggio, Co-Founder/Chairman, AriZona -- On to Don Vultaggio, co-founder and chairman of AriZona Beverages and, at height quite literally, a towering figure in the drinks industry. In this clip, pulled from Ep. 139, Don discussed the mindset of successful entrepreneurs, how the company has maintained its iconic 99 cent pricing model for 26 years and why running a business means handling all kinds of problems, even if it means mopping up blood. 30:05: Interview: Kobe Bryant, Investor, BodyArmor -- Last, but certainly not least, we have NBA legend Kobe Bryant, who is an investor in fast-growing sports drink brand BodyArmor and has an active role in its business and marketing strategy. As part of an interview featured in Ep. 137, Kobe explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand. Brands in this episode: Angie's Boomchickapop, Blueprint, Starbucks, Evolution Fresh, AriZona Beverages, BodyArmor

Dec 31, 201833 min

Insider Ep. 14: The Trends That May Shape 2019; A HotShot Takes on The Coffee Biz

What will 2019 hold for funding, innovation, and emerging categories in the food and non-alcoholic beverage industries? In this episode, BevNET and NOSH editors offered their predictions on how they see the business of food and beverage evolving over the next 12 months. Also in this episode: an interview with Danny Grossfeld, the founder of HotShot Coffee, a brand of canned coffees that are served hot. Grossfeld was inspired by a trip to Japan where warmed beverages are commonly sold in vending machines throughout the country. In our conversation, we discussed the opportunities and challenges in bringing an international food/beverage concept stateside, his experience on Shark Tank and how he's incubated HotShot in non-traditional retail channels. Show notes: 0:53: Review and Reward -- A call to action! Rate and review Taste Radio Insider on iTunes, let us know that you did by sending an email to [email protected], and we'll send you a brand spanking new Taste Radio t-shirt. It's soft and high quality and you'll be the envy of all of your fellow entrepreneurs. The hosts also discussed upcoming travel in January for the Taste Radio/BevNET/NOSH teams, including visits to Bend, Ore., Sonoma County and San Francisco, where we'll be attending the 2019 Winter Fancy Food Show. They also examined a recent rebrand and new product from Nomad Trading Co. 11:00: Trendspotting for 2019 -- In a series of short interviews, John Craven, Carol Ortenberg, Martín Caballero and Jeff Klineman shared their perspective on factors that could shape the food and beverage industry in 2019, including the continued emergence of cannabis, the environment for funding and M&A, plant-based brands, global flavors and micro-diets. 31:23: Interview: Danny Grossfeld, Founder/CEO, HotShot Coffee -- Grossfeld discussed the origins and development of HotShot Coffee, which is merchandised in heating cabinets that warm the cans to 140 degrees and sold in a mish-mash of convenience stores, sporting venues, movie theaters; the brand also has a presence at Cirque du Soleil. He also explained why it took six years and $2 million to launch HotShot, which debuted in 2015 -- the same year he presented the brand on the ABC reality show Shark Tank. Brands in this episode: Nomad Trading Co., Bai, Oatly, Quaker Oats, Starbucks, Califia, Brew Dr. Kombucha, Humm Kombucha, GT's Kombucha, Revive Kombucha, Peet's Coffee, HotShot Coffee

Dec 28, 201849 min

Insider Ep. 13: The Keys to Creating a New Category; How This Nation Won It All

"I'm starting a new category." It's a familiar refrain often heard in the food and beverage industry, even if most times what's spoken isn't necessarily true. But in the rare cases in which an entrepreneur is indeed breaking new ground, the challenges are plentiful. GT Dave, the founder of GT's Living Foods and a pioneer in packaged kombucha, has experienced firsthand the difficulties of introducing an entirely new category to the market after launching his brandin 1995. For years, GT's was the singular bottled kombucha brand and paved the way for what is now a thriving category that includes dozens of players. Reflecting on the first few years of his business in an interview included in this episode, Dave said that entrepreneurs should carefully consider consumer needs before launching a product that sits outside the lines of traditional food and beverage categories. "To me, looking back, the questions that need to be answered to define and determine if you're creating a new category [are], 'What is it that the consumer needs and wants?' and 'Why are they not getting it?' and 'How am I, the company, the brand owner, the pioneer… going to satisfy that need?' he said." Dave also discussed why being an "artistic sponge" supported GT's development,spoke about his approach to working with competitors and emphasized the importance of authenticity in and around the bottle. Also in this episode: an interview with Karen Nation, the founder/CEO of no-bake protein bar mix brand Creation Nation, which was victorious in NOSH's Live Pitch Slam 5. Nation spoke about the genesis of her early-stage brand and experience in the competition. Show notes: 2:20: Pitch Slam Food For Thought -- The hosts humbly asked listeners to please rate and review Taste Radio Insider on iTunes. They also reflected on NOSH Live Winter 2018's Pitch Slam competition, which was held on Nov. 30 in Santa Monica, discussed Mike's evil dentist, and thanked the founders of Nectar CBD Drink and Enduraphin for visiting BevNET HQ earlier in the week. 16:27: Interview: GT Dave, Founder/CEO, GT's Living Foods -- Dave sat down with BevNET's John Craven and Mike Schneider for an interview recorded at the headquarters of GT's Living Foods in Vernon, Calif. As part of their conversation, Dave spoke about the early days of introducing kombucha to consumers and the milestones that helped chart his entrepreneurial journey. He also opined on the pitfalls of criticizing your competition and discussed the company's innovation strategy, which includes a new line of CBD drinks. 41:23: Interview: Karen Nation, Founder/CEO, Creation Nation -- About an hour northwest of Vernon, Calif., you'll find Calabasas, a quiet celebrity haven that's also home to Creation Nation, an upstart brand of protein bar and bite mixes. Creation Nation was the winner of NOSH Live's Pitch Slam 5, having bested five other emerging and better-for-you packaged food brands in the competition, Shortly after her big win, Nation sat down with BevNET CMO Mike Schneider and spoke about what she's learned about her consumers, her go-to-market strategy, surprises about being a CPG entrepreneur, and preparation for the Pitch Slam. Brands in this episode: GT's Kombucha, Creation Nation, Bumble & Butter, Spudsy, Tiny Giants, Kotatsu (formerly Punk Rawk Labs), Olyra, Nectar CBD Drink, Enduraphin, Odwalla

Dec 21, 201849 min

Ep. 142: Humm Kombucha CEO Jamie Danek On The Number One Thing Good Leaders Must Do

Humm Kombucha co-founder and CEO Jamie Danek says that after several years and lots of practice, she's finally become a good listener. Danek admits that during her first few years at the helm she had a talk first, listen second approach to leadership, and, as a result, struggled as a manager. She eventually realized that for Humm to grow, she needed to evolve from being what she described as a "solopreneur," who constantly put her voice ahead of others, into an attentive leader. "Listening is the number one thing you can do as a CEO or a leader," she said in an interview included in this episode. "Listening to your staff, listening to your partners, listening to your investors -- just listening." That change in leadership style helped accelerate the rapid rise of Humm into one of the top brands in the red hot kombucha category, with sales more than doubling last year. In the following interview, we spoke with Danek about the steps she took to support her development while growing into the role of CEO. We also explore why launching the brand during a recession actually worked, how Humm was incubated within its hometown of Bend, Ore., and why relationships were key to its landmark deal with Target, one that made Humm just the second kombucha brand with a national distribution footprint. Show notes: 2:38: Interview: Jamie Danek, Co-Founder/CEO, Humm Kombucha -- Recorded at BevNET Live Winter 2018, Danek sat down with BevNET's Ray Latif for a wide-ranging conversation that explored her transition from a career in recruiting to co-founding Humm Kombucha and the role that Bend, Ore. played in her journey. Danek also discussed how she and co-founder Michelle Mitchell divided responsibilities, how her leadership style has evolved over the years and the four core values and three pillars that guide Humm. She also spoke about her growing concern with kombucha made from concentrate and how Humm landed a deal with the NFL's Seattle Seahawks. Brands in this episode: Humm Kombucha

Dec 18, 201841 min

Insider Ep. 12: On The Brink of Collapse, How Aloha Found Its Footing; Why Tea + Hops = Victory

Aloha, a brand of organic, plant-based protein bars and powders, almost said goodbye to the market. Serial entrepreneur Constantin Bisanz created the company in 2014 with grand aspirations to democratize access to organic, healthy and better-for you food. At launch, the brand's direct-to-consumer platform featured a wide variety of products, including snack bars, elixirs, vitamin supplements and teas, that were promoted as nutritious and made from sustainably-sourced ingredients. Although Aloha came out of the gate with considerable hype and funding and later secured a national distribution deal with Target, the brand's development was stunted by a number of missteps and stumbles that eventually threatened its survival. Enter Brad Charron, who was tapped as the company's new CEO in 2017 and tasked with revitalizing the company and brand. Prior to joining Aloha, Charron had shepherded the turnaround of four sports nutrition brands as the SVP/GM of the Nature's Bounty Company, in addition to previous work experience at Under Armour, Chobani and Kind Snacks. In an interview included in this episode, Charron discussed the challenges facing Aloha, and noted that a lack of focus was chief among its problems. "If you try to bite off more than you can chew, if you not choiceful in the prioritization of your resources, you can find yourself in a heap of trouble quickly," he said. As part of our conversation, Charron discussed his belief that upon his arrival Aloha hadn't yet passed the proof of concept stage, as well as how the brand is refining its product portfolio. He also spoke about his approach to formulating and executing a turnaround strategy for the brand, and why addressing issues with company culture was critical to his mission. Also included in this episode: an interview with Dean Eberhardt and Andrew Markley, the co-founders of HopLark HopTea, a new brand of sparkling, non-alcoholic hop-infused teas. The brand claimed victory in BevNET Live's New Beverage Showdown 16, and in our conversation, we discussed the origins, formulation and positioning of HopTea and what's next for the brand. Show notes: 1:39: Landis Lives! Blurring Lines Amid Scenes of a Showdown -- The hosts welcomed back Jon Landis, who fell ill at BevNET Live and also discussed the final round of BevNET Live's New Beverage Showdown 16 and why it was challenging for the judges to pick a winner. They also spoke about blurring lines among non-alcoholic beverages and beer, cannabis at the conferences, and how BevNET CEO John Craven busted a pinata. Lastly, they thanked Mike Dunford, the co-founder of chocolate beverage brand Coco Metro and Patrick Tannous, the co-founder/president of tea company Tiesta Tea for visits to BevNET HQ and noted that the Nov/Dec 2018 issue of BevNET magazine, which includes features on kombucha, hard cider and dairy alternatives, is now available online. 16:44: Interview: Brad Charron, CEO, Aloha -- Charron joined BevNET's Ray Latif for an interview recorded in the Taste Radio studio in Watertown, Mass. where he discussed the process of reinvigorating Aloha, which had been mired in problems before he joined the company in 2017. Among the topics discussed: Aloha's complicated mission, why he decided to focus on selling powders and bars, changing company culture to achieve "a team of equals," lessons from Chobani founder Hamdi Ulukaya and Kind Snacks founder Daniel Lubetzky. 36:53: Interview: Dean Eberhardt and Andrew Markley, Co-Founders, HopTea -- Victorious in New Beverage Showdown 16, HopTea beat out 11 other early-stage brands over the two-day competition, which was held on Dec. 3 and 4 in Santa Monica. Shortly after their big win, Eberhardt and Markley sat down with BevNET CMO Mike Schneider and spoke about their journey as early-stage entrepreneurs. Brands in this episode: Aloha, HopLark HopTea, Willie's Superbrew, Joybird Wellness, Mother Matcha, Hubble, Riff Cold Brew, Zest Tea, Kiva, EvoHemp, DRNXMYTH, BTL SVC, My B Sweet, Coco Metro, Tiesta Tea, Health-Ade Kombucha, Chobani, Kind Snacks, Under Armour

Dec 13, 201842 min

Ep. 141: How Late July Founder Nicole Dawes Turned a Niche Into a $100 Million Business

Organic snacks are commonplace these days, but that wasn't the case just a few years ago. Nicole Dawes is one of a handful of entrepreneurs who helped who helped usher in the current golden era for organic products, having launched Late July, a brand of organic tortilla chips and crackers, in 2003. During an interview included in this episode, Dawes explained that the company was born of necessity and a heritage of entrepreneurship: at the time, there were no organic crackers, one of Dawes' favorite foods and her father was the founder of Cape Cod Potato Chips, while her mother had once owned a natural food store. Over the past 15 years, Late July has grown to become a staple in the snack aisles of grocery stores across the U.S. and today pulls in over $100 million in annual revenue. Steady growth attracted the attention of snack giant Snyder's Lance, which had been an early investor in Late July and in 2014 acquired a majority stake in the brand. Snyder's Lance was acquired by The Campbell Soup Co. last year. Listen to our full conversation with Dawes, which chronicled her entrepreneurial journey from childhood to her decision to launch Late July Snacks to its eventual sale. She also explained why staying independent early on and maintaining voting control of her company saved it from potential downfall, discussed the keys to a good working relationship with your spouse and told a remarkable story about her first sales call. This episode is presented by Blue Pacific Flavors. Show notes: 3:40: Interview: Nicole Dawes, Founder, Late July Snacks -- Recorded at NOSH Live Winter 2018, Dawes joined us for an interview shortly after a presentation that she gave at the conference. She delves into her family's heritage of entrepreneurship, how she identified an opportunity for organic snacks, and how Late July became a national brand shortly after its first trade show. She also explained why "understanding your velocity is the entire game," discussed the risks of giving up too much equity and spoke about how she navigated her way through a personal tragedy and a problem that could have cost her control of Late July. Dawes also talked about working with her husband and how they delegate family and work responsibilities and the upcoming launch of Nixie, her new sparkling water brand. Brands in this episode: Cape Cod Potato Chips, Late July Snacks, Snyder's Lance, Chatham Village Croutons

Dec 11, 201841 min

Insider Ep. 11: We're Talking BevNET Live, British Booch & Moju Juice

In this episode of Taste Radio Insider, we continued our exploration into the evolving food and beverage market in the U.K. from the perspective of two London-based entrepreneurs: Jarr Kombucha co-founder Adam Vanni and Moju Drinks co-founder Rich Goldsmith. Each discussed how they are scaling their brands in the emerging categories of kombucha and cold-pressed juice in the U.K., and what they view as the biggest opportunities for their respective companies. Note that our interview with Vanni came prior to the announcement that beer giant Duvel Moortgat had acquired a 60 percent majority stake in Jarr Kombucha, a deal that he alluded to during the conversation. Also in this episode: the hosts discussed notable moments and presentations from day one of BevNET Live Winter 2018, held in Santa Monica on Dec. 3 and 4. Show notes: 1:41: You Can See The Pacific From Our Room: Recorded at the Taste Radio studio at BevNET Live Winter 2018, BevNET's Ray Latif, John Craven, Mike Schneider and Jeff Klineman riffed on day one of the conference. The conversation included discussion about the semifinal round of New Beverage Showdown 16, notable presentations by GT's Living Foods founder/CEO GT Dave and Fiji Water president Elizabeth Stephenson, a breakout session on CBD beverages, BevNET's Cannabis Forum and our Best of 2018 awards. A big thanks to the sponsor of the Taste Radio studio at BevNET Live, Blue Pacific Flavors, which makes authentic fruit and sweet flavors for global food and beverage brands. 13:45: Interview: Adam Vanni, Co-Founder, Jarr Kombucha -- On location in London, BevNET CEO John Craven sat down with Vanni, who discussed the launch of Jarr and its development and compared the market for kombucha in the U.S. and U.K. He also offered insight into the evolution of the kombucha category, why it's picking up traction in British bars and restaurants and the usage occasions for British consumers. Finally, Vanni addressed capacity constraints for Jarr and funding an expansion of its facility. 25:57: Interview: Rich Goldsmith, Co-Founder, Moju Drinks -- Goldsmith spoke about the founding story for Moju, which was launched in 2015, its product portfolio and brand positioning. He also discussed the evolution of the market for cold-pressed juice in U.K., how the country "cherry picks" and adopts emerging trends from the U.S., and continued challenges in communicating the meaning of cold-pressed. Goldsmith also spoke about British consumers' growing concerns about sugary drinks, differences in U.S. and U.K. palates, and what he views as the biggest opportunity for Moju. Brands in this episode: GT's Kombucha, Fiji Water, Jarr Kombucha, KeVita, Remedy Kombucha, Go Kombucha, Equinox Kombucha, Love Kombucha, J2O, Moju Drinks

Dec 7, 201837 min

Ep. 140: How to Solve Billion-Dollar Problems, According to Method/Ripple Foods Co-Founder Adam Lowry

As a co-founder of Method, Adam Lowry helped marry ultra-stylish packaging and environmentally friendly cleaning products to create one of the world's most iconic consumer brands. After selling the company in 2015, however, Lowry wasn't content to simply sail off into the sunset. In his next act, he's trying to revolutionize the way people think about dairy alternatives with Ripple Foods, a maker of pea-based protein beverages and foods. Ripple has gotten off to a fast start, having captured the attention of consumers, retailers, and investors -- the company has pulled in $110 million in capital since 2014 -- with an array of innovative and nutritious alt-dairy products such as milks, creamers and yogurts. In an interview included in this episode, Lowry explored the development of both Method and Ripple and how lessons from the former factored into the foundation for the latter. He also shared his perspective on how the funding environment for CPG brands has changed, why it was important to hire a CEO early into Method's life cycle, how the company attracted world-class designer Karim Rashid to its team, and how he manages work-life balance. Show notes: 3:12: Adam Lowry, Co-Founder, Ripple Foods/Method Products -- In a call with BevNET's Ray Latif, Lowry explained how passion for environment led to the creation of Method, how the brand's first meeting at Target didn't go so well (the buyer gave Method "a snowball's chance in hell") and how the company persevered through constant challenges. He also discussed Ripple's mission and its innovative technology, its potential interest in partnerships with large food companies, the brand's edgy marketing initiatives, and why he believes that "raising money is not an indicator of success." Brands in this episode: Ripple Foods, Method Products

Dec 4, 201843 min

Insider Ep. 10: How Beanfields is Winning Consumers One Package at a Time

Veteran CPG executive Arnold Ventura cut his teeth in food and beverage as the founder of bottled aguas frescas brand Coba. While ultimately unsuccessful, his experience as a beverage entrepreneur laid the foundation for his career, as he went on to take leadership roles at PepsiCo as part of its emerging brands unit and at Califia Farms, where he spearheaded the company's business development and e-commerce divisions. In July Ventura was tapped as the CEO of bean snack brand Beanfields and in an interview included in this episode, he explained how each stop along his career has refined his perspective on business and leadership style. "I think in many ways, it's getting more swings of the bat in different situations and ultimately resulting in confidence," he said. "I can sit here today, make decisions on the fly on a daily basis and it comes from a pattern recognition because [I've] looked at so many different things." The one constant, he noted, is his approach to sales and marketing, which he described as "old school." "Whether it's food or beverage, in our world, in the CPG world, it's a romance industry," he said. "And you win a consumer one bag at a time, one bottle at a time." Listen to our full interview with Ventura which includes his take on the evolution of e-commerce and why product attributes that were once considered "holy grail" are now "table stakes" for brands. He also discussed the importance of ingredient transparency and differentiation being in lockstep. Show notes: 1:48: Whoa, We're Halfway There -- Recording from the Taste Radio studio in the Loews Santa Monica Beach Hotel, the hosts riffed on the recently wrapped Brewbound Live Winter 2018 conference and day one of NOSH Live Winter 2018, which included an expanded Sampling Experience and Expo. Next up… Cannabis Forum and BevNET Live Winter 2018. 8:04: Interview: Arnold Ventura, CEO, Beanfields -- A Stanford MBA and former beverage entrepreneur, Ventura led the business development and e-commerce divisions at Califia Farms prior to joining Beanfields and previously worked at PepsiCo as part of its emerging brands unit. In an interview with John Craven and Mike Schneider, Ventura explores the development of his professional life amid the rapidly evolving food and beverage industries and how lessons gleaned from each role have molded his perspective on business and his leadership style. Brands in this episode: Beanfields, Naked, Izze, Califia Farms, Coba

Nov 30, 201832 min

Ep. 139: The 'Accident' That Made AriZona Co-Founder Don Vultaggio a Billionaire

The first thing you'll notice about AriZona co-founder Don Vultaggio's office is that it's immense. We're talking the size of an average apartment and fashioned with old-school sensibilities; think lots of wood, marble and leather. The second thing you'll notice is the commercial kitchen to the left of the entrance, conveniently staffed by a private chef. The grandeur and amenities are to be expected for the office of a billionaire and one of the richest people in the world. After a few minutes of conversation with Vultaggio, however, it is easy to envision him being just as comfortable in his first office at a beer distribution company that serviced some of the grittiest neighborhoods of Brooklyn. He cut his teeth in that rough-and-tumble world, whose inhabitants are bonded by blood, sweat and tears. And in an interview included in this episode, he explained why AriZona's success and business principles are directly tied to his early career experiences. "Work hard and be consistent," he said. "And consistency is hard to do, because it means you've got to be disciplined in a direction. And you can't give up. Because there are things that [are] successful today that we had to dig deep for." In the following interview, Vultaggio, flanked by his two sons and AriZona co-owners Wesley and Spencer, retraced his steps from his early days as a beer distributor to the development and continuing rise of AriZona, including why he views the tea brand as "an accident." He also discussed how the company has maintained its iconic 99 centpricing model for 26 years, why he views AriZona as "one big incubator," the importance of over-delivering on promises, and why running a business means handling all kinds of problems, even if it means mopping up blood. Show notes: 3:07: Don Vultaggio, Co-Founder/Chairman, AriZona; Wesley & Spencer Vultaggio, Co-Owners, AriZona -- BevNET Managing Editor Ray Latif met with Don Vultaggio and his sons Wesley, AriZona's chief creative officer, and Spencer, its CMO, at AriZona HQ on Long Island for a wide-ranging interview that covered the past, present and future of the company. Among topics of conversation: how AriZona's focus on building efficiencies into its business model has separated it from the competition, why despite never adopting a traditional marketing strategy, the brand's "cultural relevance is stronger than ever," and the company's approach to investing in better-for-you beverages. Don also explained why AriZona "is built to sell drinks, not to sell the business" and how his relationship with golf legend and AriZona partner Jack Nicklaus taught him the value of over-delivering on promises. Brands in this episode: AriZona Beverages

Nov 27, 201838 min

Insider Ep. 9: Barnana's Co-Founder Explains Why Package Design Is Everything; Beyond The Headlines: Nootropics and CBD

Nik Ingersöll spends a lot of time thinking about ugly bananas. The co-founder and CMO of Barnana, a fast-growing producer of snack foods made from imperfect and misshapen bananas, Ingersöll is responsible for the brand's marketing and design strategy. To put it another way, his job is to get people excited about snacks that might not be the most visually appealing. And he's been lauded for his efforts; Barnana is known for its bold packaging and quirky promotions, which includes the Barnana Car, which, as you may have guessed, is a big banana on wheels. In an interview included in this episode, Ingersöll spoke about how Barnana has won over consumers with an unique style that's focused on grabbing a consumer's attention from the first moment they see the brand and its snacks. "[When] that consumer is going to see that product for the very first time, they're going to see the front of the package," he said. "And if you don't capture that, nothing else matters. Because they'll never pick it up, they'll never put it in the cart." As part of our conversation, Ingersöll also discussed how the company determines what to include on front of packaging, and explained his perspective that brands have to take risks to move the market. He also spoke about how he balances internal feedback about design from investors, board members and co-workers. Show notes: 1:27: New to Nootropics? We Got Ya. -- Please do us a solid and rate Taste Radio Insider on iTunes. And if you're a brand that markets a plant-based turkey, please send us a sample. In the meantime, listen to our conversation with BevNET reporter Brad Avery, who takes us beyond the headlines of two recent articles on nootropic drinks and CBD-infused beverages that he wrote for BevNET.com. 22:23: Interview: Nik Ingersöll, Co-Founder/CMO, Barnana -- Ingersoll, who was honored by Forbes as part of its 2016 "30 Under 30" list, was recently in the Boston area for an event celebrating this year's class. He graciously visited BevNET HQ for an interview with NOSH editor Carol Ortenberg and BevNET CMO Mike Schneider which explored the branding and design strategy for Barnana, which recently underwent a rebrand. He also discussed the thought process for packaging of different product lines, why being too romantic about your story could hamper a brand's growth and the importance for designers to intimately know a brand's sourcing story. Brands in this episode: LifeAid, Barnana

Nov 23, 201846 min

Ep. 138: How Essentia's Ken Uptain Went From Semi-Retired to Stunning Success

Upon its launch in 1998, few could have predicted the runaway success of alkaline water brand Essentia, including the company's founder and CEO Ken Uptain. After two decades on the market, Essentia has developed into a premier bottled water brand that is nearing $180 million in annual retail sales, numbers that have attracted rumors of a potentially colossal exit. Uptain admits that the brand's remarkable growth has surprised him, yet Uptain, a mild-mannered and reserved man who was semi-retired when he launched Essentia, is taking success in stride. In an interview included in this episode, he says that he continues to run the company the same way he has for years, leading via delegation, trust and instinct. "I make a point not to change," said Uptain. "Continuity is really critical for the team. If [my employees] look at me and I'm not happy or not in a good mood, it's a big deal. And so I'm always hearing that being very consistent is so important." Listen to our full conversation with Uptain, who discussed the genesis and development of Essentia, including the impact of a major brand revamp, and why timing has been so critical to its success. He also spoke about his leadership style and the company's culture, why all potential employees have to pass "Ken's Good Guy Test," and the one thing he'll never share with his team. This episode is presented by Blue Pacific Flavors. Show notes: 2:10: Interview: Ken Uptain, Founder/CEO, Esssentia — BevNET Managing Editor Ray Latif sat down with Uptain who discussed his journey from real estate developer to bottled water entrepreneur. Uptain explained why he incubated Essentia for years before pressing the gas on retail and distribution in 2012, and why the development of direct store distribution network has been critical to its success. Uptain also shared his perspective that a healthy culture provides the foundation for a successful company and why rewarding employees will always be part of his mantra. Brands in this episode: Essentia

Nov 19, 201831 min

Insider Ep. 8: Why 'Digital First' Is The Ugly Way to Succeed

Hugh Thomas and Joe Benn say the best insights and feedback about their brand come from an "Ugly Mob." It may sound unseemly, but the mob is actually a group of loyal consumers of Ugly Drinks, a flavored sparkling water brand co-founded by Thomas and Benn. Based in the U.K., Ugly made its U.S. debut earlier this year via a direct-to-consumer platform and at independent retailers in metro New York. Despite differences in the British and American beverage markets, Thomas and Benn use a similar playbook for acquiring consumer insights in both countries, one rooted in a constant digital presence and interaction with its fans and customers. "We always have known that this is a digital brand and we think digital first and our consumer does as well," Thomas said in an interview included in this episode. "In the U.K. we've developed a strong social media following with millennials and Gen Z consumers and we knew when we launched in the U.S. that was going to be something that occurred as well; that's how the brand has developed, that's how we speak, that's who we are ultimately as a team." Listen to our full interview with Thomas and Benn, who discussed growth planning for both the U.S. and U.K. markets and how feedback from the "Ugly Mob" has enabled to company to rapidly iterate and innovate Show notes: 1:33: FOMO? There's Really No Need For That -- The hosts discussed recent additions to the BevNET Live Winter 2018 agenda, the conference's list of registered attendees and why you should be wary of waiting to register for the event and the preceding NOSH Live show. They also riffed on Forbes' annual "30 Under 30" list which includes Taste Radio alums, the DeCicco brothers, founders of Kitu Life, and Eugene Kang, the co-founder of Country Archer. 11:16: Interview: Hugh Thomas & Joe Benn, Co-Founders, Ugly Drinks -- We first featured Thomas and Benn way back in episode 31 of the flagship Taste Radio podcast. That was two years ago, and since then Ugly has undergone a major brand revamp, significantly expanded its retail presence in the U.K., and entered the U.S. market. In an interview with John Craven recorded in London, Thomas and Benn discussed changes in the brand and the U.K. beverage market, how their perspective of Ugly as a "digital brand" has shaped their overall business strategy, and why they are constantly tweaking the brand and products. Brands in this episode: Fiji Water, REBBL, Dry Soda, Ugly Drinks

Nov 16, 201826 min

Ep. 137: Kobe Bryant's Stake In BodyArmor is Now Worth $200 Million. But He's Not Running Any Victory Laps.

A five-time NBA champion and 18-time all-star, Kobe Bryant is unquestionably one of the greatest basketball players of all time. Following his retirement from the NBA, his prowess as an investor is proving to be as special as his court vision. Two years after playing his final NBA game, Bryant is now the fourth largest shareholder in fast-growing sports drink brand BodyArmor, having invested a reported $6 million in the company in 2014. Following the Coca-Cola Company's acquisition of a minority stake in BodyArmor earlier this year, the value of Bryant's stake ballooned to $200 million, according to ESPN reporter Darren Rovell. Yet despite its impressive growth, the brand hasn't yet reached the ultimate goal Bryant envisions for it: becoming the number one sports drink on the market. In an interview included in this episode, Bryant, who has an active role in BodyArmor's business and marketing strategy, explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand. "It's obsessive," he said. "And it trickles all the way down to the company. We all have that same mindset." Later in this episode, BodyArmor's vice president of marketing Michael Fedele discussed the company's relationship with its athlete partners and how it incorporates them into its advertising initiatives. He also spoke about the ways the company quantifies the value of these partnerships, and those with fast-growing sports and lifestyle platforms like the UFC and Spartan Race. Show notes: 3:17: Interview: Kobe Bryant, Investor, BodyArmor -- BevNET's Ray Latif sat down with Bryant at the 2018 National Association of Convenience Stores show for a brief interview that explores his work with the brand and how he's leveraged his experience in the NBA to support BodyArmor's development. 9:00: Interview: Michael Fedele, VP of Marketing, BodyArmor -- Fedele spoke with Latif by weblink about how BodyArmor evaluates and works with athlete endorsers, how relationships with professional athletes have evolved since he worked as a marketer with vitaminwater, and discussed how the company overcame a challenging period early in his career at BodyArmor. Brands in this episode: BodyArmor, Gatorade, Vitaminwater

Nov 12, 201829 min

Insider Ep. 7: Just How Did This Tiny Brand Pick Up $7 Million In New Funding?

How did a three-year-old brand with a retail footprint of less than 2,000 locations land $7 million in new capital? Wyatt Taubman, the founder and CEO of wellness shot maker Vive Organic, explained it in three words: "test and learn." In an interview included in this episode, Taubman offered a detailed look at the Vive's strategy for raising money since its debut in 2015. From friends and family, to seed funding to the recent completion of the aforementioned $7 million Series A round, Taubman noted that each new step in financing the company was accompanied with learnings about its consumers and the retail channels where Vive excelled. That information was key to winning over investors. "We dove really deep on our early velocity and early performance to identify what we felt was going to be the right focus for us to scale the business," Taubman said. "And we stayed local in Southern California for the first two years because we wanted to make sure that we figured everything out and solved all the issues that we were facing in a more focused manner. We didn't want to get ahead of ourselves." Listen to our full interview with Taubman, who also spoke about the importance of aligning timing and opportunity, the role of competition in the brand's development and how Vive has worked with its retail partners to drive velocity. Show notes: 1:32: A Quick and Dirty Start -- The hosts riffed on the recent news that functional beverage brand Dirty Lemon has discontinued its CBD variety, discussed the episode's featured interview and thanked a couple brand owners for their visits to BevNET HQ. 10:08: Interview: Wyatt Taubman, Founder/CEO, Vive Organic -- In a interview recorded at Vive Organic headquarters in El Segundo, Calif., BevNET's John Craven and Mike Schneider sat down with Taubman for a conversation that spans Vive's three years in business and includes details about the company's thoughtful approach to raising capital. Brands in this episode: Dirty Lemon, Vive Organic, H Factor, Pricklee

Nov 9, 201831 min

Ep. 136: Lance Armstrong's New Job is Fueled by Coffee and Tequila

Lance Armstrong is back. Sort of. Armstrong, who admitted to use of performance enhancing drugs and blood doping while winning the Tour de France, has become a podcaster and investor. Despite his being persona-non-grata at professional cycling events, Armstrong's analysis of the races has become a popular way for fans to augment their thirst for the Tour, as well as a few other races. As that podcast has grown, cold brew brand High Brew Coffee has started to sponsor it; from a product direction standpoint, it makes sense: the company has started to aim for the cycling community as one of its consumer groups. From a relationship standpoint, it makes sense as well; like Armstrong himself, High Brew is a product of Austin, Texas; and Armstrong is even an investor in High Brew as a limited partner in Charles Street Partners, a local investment firm run by former MLB pitcher Huston Street and event promoter Charles Attal. But still, it presents a question for all food and beverage brands: notably, who do you want to work with? What are the kinds of things that a product endorser can and should bring to the brand? Is it just popularity or notoriety? Is there something like a character requirement? And just how long does it take for a tarnished spokesman to rehabilitate his image and get back in the race? As you'll hear in this interview with Armstrong, he didn't hold much back when it came to exploring these questions. This episode is sponsored by Symrise Califormulations. Show notes: 3:18: Interview: Lance Armstrong, Founder, WEDŪ -- BevNET editor-in-chief Jeff Klineman spoke with Armstrong at the High Brew Coffee booth at the 2018 National Association of Convenience Stores show. As part of their conversation, the former cycling star spoke about his podcasts, The Forward and The Move, and the audience he's attempting to reach with each. Armstrong also discussed sponsors of the podcasts, which include Patron and High Brew, and what the support means for their brands. Brands in this episode: Patron, High Brew Coffee

Nov 6, 201827 min

Insider Ep. 6: The CBD Gold Rush; David Yeung's Dream of a Green Monday and Omnipork For All

The latest installment of Taste Radio Insider kicks off with a discussion about the hottest ingredient in food and beverage, CBD. Amid surging interest for the cannabidiol, the hosts examined CBD's influence on innovation strategies and discussed the factors affecting its future. Later in the show, we feature an interview with entrepreneur, investor, and author David Yeung, who's the co-founder and CEO of Green Monday, a global platform for plant-based food and lifestyles. Yeung was recently named social entrepreneur of the year by the World Economic Forum, and he is influencing society through food through a set of eateries in Hong Kong, through convincing companies like the MGM Macau Casino and Hotel and more than 600 universities across the globe to not serve meat at least one day a week. Yeung is also the creator of Omnipork, an innovative plant-based meat substitute sold in Asia and akin to domestic brands like Beyond Meat and the Impossible Burger -- albeit marketed a bit differently. The selling points at the root of the Omnipork -- and other vegan products marketed in Asia -- are a bit different from the ones that might stimulate U.S. consumers, and the illustration of those differences is why we sought Yeung's perspective for this week's episode. According to Yeung, consumer worries about the safety of food production in China trump even environmental and resource concerns. While at heart there's a need to feed a population heading towards 10 billion people, he said, the success of any campaign needs to meet the target consumer group. Show notes: 1:20: L.A., CBD and GT -- BevNET's John Craven and Mike Schneider recapped a recent visit to Los Angeles, which included a handful of interviews recorded for upcoming episodes of Taste Radio Insider. They also discussed the growing market for CBD-infused products in the city, and along with BevNET's Ray Latif and Jon Landis unpack some of the key issues affecting how they are marketed and sold. 21:55: Interview: David Yeung, Co-Founder/CEO, Green Monday -- In addition to Yeung's insights into marketing in Hong Kong and China, our discussion profiles an influential international entrepreneur -- one whose work influenced governments and corporations alike. In our conversation, Yeung discussed the reasons he is serving as an investor in both U.S. and international vegan companies, and the kinds of adjustments brands need to make when they seek to sell in China and throughout Asia. Brands in this episode: Erewhon, Vybes, M Kombucha, GT's Kombucha, Recess, Madre Mezcal, Beanfields, Vive Organic, OWYN, Minor Figures Coffee, Waka Coffee, Omnipork

Nov 2, 201849 min

Ep. 135: How Pressed Juicery Went from Broom Closet to Booming Business

It was about eight years ago when Hayden Slater received the bad news: his startup juice company, Pressed Juicery, had been ordered to be closed following an inspection by the Los Angeles Department of Public Health. Slater and his two co-founders were newcomers to the food business and didn't realize that Pressed, which initially made juice out of a local cupcake shop and whose first retail location was a broom closet inside of a yoga studio, lacked the permits necessary to operate. Devastated but determined to learn from the experience, Slater immersed himself in the business of food safety and juice manufacturing, building his own knowledge while also later hiring experts with deep experience in both fields. The learnings and expertise provided Pressed with an operational advantage over other juice companies and were key to fueling its growth, according to Slater, who joined us for a conversation included in this episode. Pressed Juicery is now one of the country's biggest juice chains with 75 locations and a projected 2019 revenue of $75 million. The efficiencies derived from its operations have also helped the company achieve price points in line with mainstream consumer expectations, which Slater said has been an important goal since the beginning. "Starbucks has essentially trained the world that $5 is an appropriate price to pay for beverage. And my mindset was always, 'if I can replace [coffee] beans with four to five pounds of produce, just think about the white space and the amount of hands we could get to and what a difference and impact that could make on people's lives.'" Listen to our full interview with Slater, which includes more about the company's origins and why building a retail experience around the brand has been so critical to its growth. He also explained his belief that "it's always about the details" and why chasing white space is as much about location as it is innovation. Show notes: 2:58: Interview: Hayden Slater, Co-Founder/CEO, Pressed Juicery -- Recorded at the offices of Hunt & Gather PR in New York City, Slater spoke with BevNET's Ray Latif about his decision to launch Pressed following a stint as a TV producer, the trials and tribulations of starting a juice company, and why he and his co-founders eschewed wholesaling their products. He also discussed why calling the FDA was a bad decision in the short term, but paid dividends down the line, why he was adamant that the first dozen locations of Pressed had very heavy doors, the importance of "California to the core" in branding, and how he maintains balance in his life. Brands in this episode: Pressed Juicery, Suja, BluePrint, Starbucks

Oct 30, 201847 min

Insider Ep. 5: Why Not Dwelling On The Competition Has Helped Spindrift Continue to Sparkle

Taste Radio listeners may recall that we first featured Spindrift founder and CEO Bill Creelman on the podcast in 2016. At the time, Spindrift was undergoing a major shift in its business strategy, discontinuing the craft sodas upon which it was founded to focus on its fast-growing sparkling water line. In the years since, Spindrift has continued to thoughtfully evolve its positioning as a premium and differentiated sparkling water brand in various ways, such as curbing its use of added natural flavors. Despite a highly competitive environment for sparkling water, Spindrift has succeeded by staying focused on its own development, according to Creelman, who once again joined us for an interview included in this episode. "It really is not helpful, from my perspective, to dwell on any particular competitor," he said. "We sit next to them in the space. They're servicing their folks. We're doing our thing. And that type of focus has served us well historically and continues to be our modus operandi." Listen to our full conversation with Creelman and Spindrift SVP of marketing Caroline Kibler, who discussed the continued development of the brand and its marketing strategy, including how actress Kristen Bell came into the fold as a brand ambassador. They also spoke about how the company is building upon its retail and food service relationships, and efforts to add incremental value through product innovation. Show notes: 1:25: Subscriber NOW; NOSH News — If you haven't already, please subscribe to Taste Radio Insider on iTunes, Spotify, Google Play, Soundcloud or Stitcher. BevNET's Ray Latif and Mike Schneider and NOSH's Carol Ortenberg discussed recent funding announcements from notable food brands, including Kite Hill, Kettle & Fire and Once Upon a Farm. They also spoke about the upcoming NOSH Live Winter 2018 conference, including featured speakers, the Pitch Slam competition and Sampling Expo. 18:22: Interview: Bill Creelman, Founder/CEO and Caroline Kibler, SVP Marketing, Spindrift -- Recorded at Spindrift HQ in Newton, Mass., Creelman and Kibler spoke about Spindrift in the context of a rapidly growing flavored sparkling water category and how it is attempting to separate itself from upstart and legacy brands. They also discussed how the relationship with Kristen Bell came together, Spindrift's long standing partnership with Panera and other fast-casual restaurants and why its product development cycle is longer than other beverage brands. Brands in this episode: Kite Hill, Kettle & Fire, Once Upon a Farm, Spindrift, LaCroix

Oct 25, 201844 min

Ep. 134: Acclaimed Chef Marcus Samuelsson Believes This Ingredient Is The Key to Great Food; Fair Trade USA Hits 20 -- What's Next?

For Marcus Samuelsson, finding the inspiration to cook new and interesting food is often as simple as opening the front door. Outside, the acclaimed chef, restaurateur and television personality sees a country brimming with vibrant cultures and, with it, an opportunity to learn from their cuisines. His perspective is rooted in the PBS TV series, "No Passport Required," which Samuelsson hosts. An exploration of the diverse spectrum of immigrant cultures and food in America, the show takes viewers on a road trip across the U.S. Samuelsson's travels have taken him down new paths of discovery, such as exploring the influence on the Arab-American community in Detroit or diving into the flavors and heritage of Miami's Haitian community.. "What inspires me is people and the fact that we're not that different," Samuelsson said in an interview included in this episode. "We have rituals that may look different depending on where you are in the world, but we all want to have a great meal." Samuelsson believes that embedded within any great meal is a foundation of sustainable ingredients and of fair wages for the farmers and workers that grow them. His stance has aligned him with product certifier Fair Trade USA, whose recent 20th anniversary celebration in New York City was the setting of our interview. Listen our full conversation with Samuelsson for a discussion about his work with the organization and his take on the most important factors driving change in the restaurant business, as well as the advice he has for newcomers to the food business -- including his younger self. Also included in this episode: a conversation with Fair Trade USA founder and CEO Paul Rice. On the anniversary of the organization's two decades in existence, Rice discussed the origins of Fair Trade USA, how it has aligned with companies to generate over a half-billion dollars in additional income for farmers and workers and how it plans to effect change in a variety of industries over the next 20 years. Show notes: 3:05: Interview: Marcus Samuelsson, Chef/Owner, Red Rooster Harlem; Host, "No Passport Required" -- Samuelsson is perhaps best recognized from his numerous appearances on foodie TV shows including "Top Chef Masters," "Chopped," and "The Taste." Born in Ethiopia and raised in Sweden, he first caught the attention of the culinary world at the age of 24, and is known for infusing culture and art into his style of cooking. He's the owner and head chef of the acclaimed Red Rooster Harlem in New York City along with several other restaurants across the world. Marcus is also a philanthropist, actively involved in UNICEF and a socially conscious entrepreneur, aligning himself with organizations like Fair Trade USA. BevNET's Ray Latif met up with Samuelsson in New York City, at the celebration of Fair Trade USA's 20th anniversary, where they spoke about his involvement and shared values with the non-profit. They also discussed the role that nature plays in his style of cooking, the inspiration behind his new TV show "No Passport Required," which explores immigrant culture and cuisine in America, and the evolution of the U.S. restaurant business and his take on the role and impact of foodie journalism. 20:01: Interview: Paul Rice, Founder/CEO, Fair Trade USA -- It's been 20 years since Rice dreamed up the idea of an organization that could certify and set standards for products that promote fair wages for coffee farmers and protect the environment. Fair Trade USA has since played an influential role in how companies across the food and beverage industry source ingredients and market their brands. BevNET's Ray Latif sat down with Rice following the celebration of Fair Trade USA's 20th anniversary for a wide-ranging interview that includes a discussion about the mission of the organization, why it takes the position of "trade not aid," why there isn't a single umbrella organization for fair trade certification and what he believes is the most impactful accomplishment of his career. Brands in this episode: Honest Tea, Coca-Cola, Starbucks, Patagonia

Oct 22, 201854 min

Insider Ep. 4: How Sandows Is Using the Power of Design to Pave a Path for Cold Brew Across the Pond

While cold brew has been the fastest-growing segment of the U.S. coffee business in recent years, it's just now starting to heat up across the pond. London-based Sandows is one of a handful of British coffee companies paving a path for cold brew in the U.K. and was first to market in the country, according to co-founder Hugh Duffie. Taking their cue from speciality coffee brands in the U.S., Duffie and co-founder Luke Suddards created a foundation for Sandows based on direct trade sourcing and ultra-high quality brewing. But Duffie and Suddards knew that the liquid was only one part of the equation. To elicit interest from U.K. consumers who are mostly still unaware of the concept of cold brew coffee, they developed distinctive branding and packaging that could, in Duffie's words, "sell the product without people even needing to try it." "We wanted people to get excited the way that we did when we would order these products from the U.S.," Duffie said in an interview included in this episode. "We wanted to create something that felt true to our experience of that specialty coffee culture." Hear more from Duffie in the following interview in which he discussed the impact Sandows' package design has had on awareness and sales. He also spoke about the company's efforts to expand the market for cold brew in the U.K., how it is educating British consumers about premium coffee and its product and innovation strategy. Show notes: 1:25: Keep It Elevated -- The hosts discussed the recent and abrupt shuttering of Pilotworks and riffed on recent office visits, sights and libations from BevNET CEO John Craven's visit to London, and notable new products sent to BevNET HQ. Please note that after episode 5, Taste Radio Insider will only be available on a single feed. If you haven't already, subscribe today and don't miss an episode. 18:22: Interview: Hugh Duffie, Co-Founder, Sandows -- In an interview recorded in London, BevNET CEO John Craven sat down with Duffie for wide-ranging interview that includes his background in the coffee business and what inspired him and co-founder Luke Suddards to launch Sandows. They also discussed the gradual development of coffee culture in the U.K. and how Sandows is positioning itself in the nascent space, the development of the brand's packaging and name, and the reasoning behind the company's wide range of products. Brands in this episode: 6AM Health, SpiritFruit, Belgian Boys, OHi Superfood Bars, Neimand Dry Gin, Splinter Group Spirits, Batisite Rhum, R.W. Garcia, Fritos, Sandows

Oct 19, 201837 min

Ep. 133: The BluePrint For a Legacy of Wellness, Success and Getting a Direct Line to Howard Schultz

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BluePrint founders Zoë Sakoutis and Erica Huss admit they don't drink as much juice as they used to. It may seem odd that the creators of BluePrint, which pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing, have cut back on their consumption of fruit and vegetable blends. However, Sakoutis and Huss point out that since the launch of their brand in 2007, there's been a dramatic increase in the amount of information that consumers have about nutrition and healthy foods. Cold-pressed juice and cleansing, which previously embodied the concept of nutrition for many consumers, are now just part of a larger conversation about wellness. "There are different ways to check that box now," Sakoutis said in an interview included in this episode. "I think everyone is interested in the wellness space right now in a much larger way than they were. It was the spark of something and it was one of the few ways that people could engage. And now I think that there are simply more options, there are more ways to go about it." That mindset is big reason behind the launch of Sakoutis and Huss' latest venture, Highway to Well, a podcast focused on "the business of being well." The show features entrepreneurs who operate in the health and wellness space and explores the trends, fads and triumphs of a rapidly evolving industry. Listen to our full-length conversation with Sakoutis and Huss, in which they shared BluePrint's origin story, examine how the company navigated early wins and struggles, and how a voicemail left by former Starbucks chairman and CEO Howard Schultz factored into their decision to sell the company. They also reflect on learnings from their unsuccessful foray into the food space with Erzo, a brand of vitamin-infused biscuits, and explained how the podcast has provided a way to address some unfinished business. This episode is presented by Symrise Califormulations. Show notes: 3:21: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- As part of a wide-ranging interview recorded in New York City, BevNET Managing Editor Ray Latif spoke with Sakoutis and Huss about the launch of BluePrint and the early days of operating as a direct-to-consumer brand (Zipcars were key), how Tribeca moms ushered the brand's debut in Whole Foods, the decision to incorporate high-pressure processing as a safety step, and BluePrint's influential front of the label ingredient list. They also explain why Starbucks' acquisition of Evolution Fresh accelerated BluePrint's eventual sale to Hain Celestial and how their next venture, vitamin-enhanced food brand Erzo, was ahead of its time and folded the company prior to a chainwide activation at Target. Finally, they delve into why they got into the podcasting world with Highway to Well and their expectations for the show. Brands in this episode: BluePrint Organic, Suja, Erzo

Oct 16, 201855 min

Insider Ep. 3: How to Get Sonoma Brands Founder Jon Sebastiani To Invest In Your Business; Hot Trends from NACS 2018

Jon Sebastiani, the founder of Krave Jerky and Sonoma Brands, might want to invest in your company. Just make sure that you're not chasing the latest hot trend. He's really not into that. Sebastiani founded Sonoma Brands, a unique consumer product incubator and private equity firm, in 2015 following the sale of Krave Jerky to The Hershey Co. for $240 million. Earlier this year, Sonoma Brands launched a new $60 million fund and has in recent months deployed the capital to expand its holdings. The portfolio includes a mix of internally developed concepts, such as Smashmallow, Zupa Noma and Peckish, along with investments in high-growth brands like Guayaki, Dang Foods and, most recently, Vintage Wine Estates. In a conversation included in this episode, Sebastiani explained how Sonoma Brands eschews bleeding-edge concepts and trends in favor of opportunities to disrupt established categories through innovation and investment. "When you look at the line of products that we've created, including Krave, most of them aren't highly complicated," he said. "When you find that right sector or category and design a brand against it, it can become very obvious and generally we look at the size of the addressable market in a way to show true scalability. I don't want to build a brand that can only live in natural/speciality [retailers]." Also, included in this episode: BevNET's Ray Latif, Marty Caballero and Jon Landis discussed beverage-related news, trends and innovation in the convenience store channel as viewed at the recently completed 2018 NACS show. Show notes: 1:47: We've Got a Knack for NACS -- The hosts chat about news and new products in notable beverage categories, including coffee, bottled water, and kombucha, as seen through the lens of the 2018 NACS show, held Oct. 8-10 in Las Vegas. 14:41: Interview: Jon Sebastiani, Founder, Krave/Sonoma Brands -- In an interview recorded at Natural Products Expo East 2018, Sebastiani sat down with BevNET Managing Editor Ray Latif to discuss the business and investment strategy of Sonoma Brands, how the company's portfolio is nurtured as a unit, how he's promoting the Sonoma region as a hub for innovative brands and why he's back in the wine business after vowing never to return. Brands in this episode: Forto Coffee, High Brew Coffee, Starbucks, La Colombe, Califia Farms, Coca-Cola, Far Coast Coffee, Illy Coffee, Dunkin, McCafe, SmartWater, Essentia, Core Hydration, San Pellegrino, Perrier, Topo Chico, Jarritos, Eternal Water, Qure Water, Sparkling Ice, Avitae, Water Joe, Nestle Waters, Brew Dr. Kombucha, Wonder Drink Kombucha, Koe Kombucha, GT's Kombucha, Buchi, Peet's, Revive Kombucha, KeVita, PepsiCo, White Castle, Impossible Foods, Krispy Kreme, Chester's Chicken, Pixotine, Krave Jerky, Smashmallow, Zupa Noma, Jack Link's, Oberto, Slim Jim, Chobani, Clif Bar, Peckish, Guayaki, Dang Foods, Hu Chocolate, Vintage Wine Estates

Oct 12, 201844 min

Ep. 132: Zevia CEO Paddy Spence: 'It's About Being One Percent Better Each Day'

It's hard to overestimate the impact that Patty Spence, the founder of market research firm SPINS and CEO of stevia-sweetened beverage brand Zevia, has had on the natural food industry. With SPINS, Spence transformed the way that natural product sales data is tracked and aggregated and in doing so created a powerful resource for a fast-growing industry. After departing SPINS, Spence became the CEO of Zevia, a company that he acquired in 2010, and has since played a key role in stevia's development as a leading natural and zero-calorie alternative to sugar. The sweetener is central to the formulation of Zevia, which is expected to pull in over $200 million in sales this year. In a conversation included in this episode, Spence remarked on the success of both SPINS and Zevia and pointed to a passion for continuous improvement as key to his business philosophy. "We never think we're at the end point," he said. "It's about being one percent better each day, each week than we were before." Hear more from our conversation with Spence, in which he extolled the importance of marrying personal insights and passion with quantitative data, his perspective on work-life balance and whether a multi-billion dollar exit is imminent for Zevia. Show notes: 2:35: Interview: Paddy Spence, CEO, Zevia & Founder, SPINS -- In this interview, recorded via weblink, Spence spoke to BevNET Managing Editor Ray Latif from Zevia headquarters in Encino, Calif. Spence discussed the origins of his career and what motivated him to launch SPINS, how a decision to cut sugar out of his diet led him to Zevia, why he believes that in the future "sugar is going to be used -- as it should be -- as a condiment, as a drug," why all Zevia employees are offered stock in the company, and why Spence believes that it's critical to be home for dinner every night. Brands in this episode: Kashi, Oregon Chai, Zevia

Oct 9, 201838 min

Insider Ep. 2: Want Brand Loyalty? 'Be Consistently Great,' Says Uncle Matt's Founder; Insight Into the KDP/Core Deal

Matt McLean, founder and titular figure of organic beverage company Uncle Matt's, is fond of saying that orange juice is ounce-for-ounce the most nutritious beverage on the market. He might be a little biased; after all, orange juice is the brand's flagship line. There are, however, a few qualifiers to his promotion of orange juice, notably organic sourcing and high quality standards, each of which are rooted in Uncle Matt's business philosophy. "We want to be consistently great at everything we do," he said in an interview included in this episode. "We don't skimp. We don't cut corners." Listen to our conversation with McLean in which explains how the company's commitment to premium sourcing and production has elicited a loyal following, particularly among natural channel consumers. He also discussed efforts to expand brand offerings and evolve its portfolio to reflect consumer interest in fast growing categories, including energy drinks and kombucha. Also in this episode: BevNET editor-in-chief Jeff Klineman offered insight and perspective into Keurig Dr Pepper's (KDP) $525 million acquisition of Core Nutrition. Show notes: 1:59: Cann You Make This Conference? -- The hosts discussed BevNET and NOSH's Cannabis Forum, a half-day session that will explore the emerging cannabis market and how it could impact food and beverages business. 11:45: Interview: Matt McLean, Founder, Uncle Matt's -- BevNET's Ray Latif sat down with McLean at Natural Products Expo East 2018, where he discussed the origins of Uncle Matt's and why he launched the business, how the company cultivates consumer evangelists for the brand, the thought process for entering new beverage categories, and the decision to sell the company to Dean Foods last year. 31:35: Analysis: KDP Acquires Core for $525 Million -- BevNET's Jeff Klineman breaks down the blockbuster deal, including the timing of the acquisition, why Core was attractive target for KDP, what it means for other KDP's allied brands, and the impact on Essentia, which is rumored to be for sale. Brands in this episode: Regrained, Predator Endurance, Uncle Matt's, Mountain Dew, Core Hydration, Fuze, BodyArmor, Fiji Water, Forto, Essentia

Oct 5, 201840 min

Ep. 131: The DIY Project That Defines Health Warrior and Helped Create a Powerhouse Brand

No matter what you're hired to do at Health Warrior, your first assignment is always the same. The company, which makes plant-based snacks and foods, including a flagship line of chia bars, makes all of its new employees build their own desks, without any building materials or instructions. According to co-founder and CEO Shane Emmett, the DIY activity is designed to instill an entrepreneurial mindset from day one. "A start-up is hard," Emmett said in an interview featured in this episode. "You have to do everything yourself. You have to build the systems while you're growing the business. [Building your own desk] is a metaphor for the fact that no one's going to do anything for you." Since launching in 2011, Health Warrior has become one of fastest growing natural food companies in the U.S., built on a roll-up-your-sleeves approach that permeates every aspect of the company, including sampling events. In addition to desk-building, all employees, including executives, are asked to participate in sampling demos, which Emmett believes teaches them "more about the brand and product than doing anything else." "You get to have hundreds of conversations with real people that don't care that you used to be an investment banker… and will tell you exactly what they think of your product," he said. Listen to our full-length interview with Emmett, who discussed his decision to leave behind a promising career in law and start a food brand, how the company has cultivated and enhanced its relationship with Amazon, why trusting your gut over syndicated data can lead to better decisions, and what he says has been the biggest surprise since the company was founded. Show notes: 1:23: Survey Says! -- Since launching the podcast in April 2016, we've heard from many listeners who've responded to our call for questions, comments and ideas for future episodes. Thank you to all who've reached out -- it's been a tremendous help to us. And as Taste Radio continues to evolve, we'd like to ask for a little more assistance. We've created a short survey that asks listeners a little about themselves and their podcast listening habits. The results of the survey will help us better understand our audience and how to craft new and interesting content. Please take 2-3 minutes to complete it and once you do, you'll be eligible to win a $25 gift card. 3:17: Interview: Shane Emmett, Co-Founder/CEO, Health Warrior -- In an interview recorded tat Natural Products Expo East 2018, Emmett explained how Health Warrior's rapid rise was fueled by an early focus on direct-to-consumer sales, a media spotlight on ancient ingredients and serendipitous partnerships, including those with several NFL players and teams. He also discussed how the company's relationship with its key retail partners, Amazon and Whole Foods has evolved, and how Health Warrior incorporates social mission into its business strategy. Brands in this episode: Health Warrior

Oct 2, 201840 min

Insider Ep. 1: How Country Archer Turned Rejection Into a Multi-Million Dollar Idea

It would be fair to say that things are going well for Country Archer. But it wasn't always that way. A maker of clean-label meat snacks, the brand's flagship jerky line is the fastest growing in its category among natural retailers, and the company recently announced $10 million in new funding from its primary investor, Monogram Capital. Nevertheless, not too long ago, Country Archer faced rejection in the very retail channel in which it's now the fastest growing; in fact, it had been written off as a "convenience store" product. Yet, tenacity, innovation and a little bit of luck go a long way. We spoke with Country Archer co-founder and CEO Eugene Kang about the brand's development and growth through those tough earlier days, and how it stayed competitive amid the craze for Krave Jerky. We also discussed the incredible story behind Country Archer's partnership with iconic Sriracha brand Huy Fong Foods and how it became a gamechanger for the company. Also in this episode: a conversation with BevNET assistant editor Marty Caballero on beverage-related trends and innovation from the recently held Natural Products Expo East 2018. Show notes: 2:02: Back On Top -- The hosts discussed the creation and launch of Taste Radio Insider, a show specifically focused on news, trends and insights in the food and beverage industries. They also chat about recent visits to BevNET HQ, including representatives from Rocket Fuel, Smart Cups and BRWD. 15:20: Interview: Eugene Kang, Co-Founder/CEO, Country Archer -- In this interview, recorded at Natural Products Expo East 2018, Kang spoke with BevNET CMO Mike Schneider about the origins of Country Archer and why he wanted the brand to be the "Sam Adams of jerky," how the company approached a competitive environment for jerky, particularly during the development of Krave, and how its partnership with Huy Fong Sriracha became a major turning point for the brand and helped it to break into the natural channel. 34:49: Beverage Trendspotting at Expo East 2018 -- BevNET's Ray Latif and Marty Caballero hash out some of the most notable drink trends from the annual trade show, including an uptick in carbonated teas and coffee, the infusion of plant-based milk into cold-brew products and a relatively quiet show for kombucha. Brands in this episode: Rocket Fuel Coffee Milk, Smart Cups, BRWD Energy Drink, Jose Gourmet, Country Archer, Krave, Sound Tea, Teavana, Bhakti, Cham Cold Brew, La Colombe, Chameleon Cold-Brew, Rise Brewing Co., Koia, Remedy Organics, Brew Dr. Kombucha, Humm Kombucha

Sep 28, 201843 min

Ep. 130: A Groundbreaking Fashion, Food & Cannabis Entrepreneur On What it Takes to Stay Ahead of the Game

It may be hard to imagine, especially for millennials and Gen-Zers out there, but there was a time in the not-so-distant past when organic food, sustainable sourcing and fair trade were uncommon sights in the food and beverage industry. Yet, thanks to innovative entrepreneurs like Marci Zaroff, these concepts have now reached the mainstream. Zaroff has been at the forefront of progressive food and lifestyle trends for nearly three decades. She's a serial entrepreneur who pioneered eco-friendly fashion wear and textiles with Under the Canopy and Metawear and is currently the CMO and co-founder of plant-based seafood brand Good Catch. In this episode, Zaroff spoke about the origins of her career and why she's urging companies to incorporate ethical sourcing and sustainability into their brand strategies. "The products we're creating are about no compromise," Zaroff said. "The sustainability, the fair trade, the ethically made -- these are value adds. So that it's not 'why would you buy this, or why would you eat this, or why would you use this?' It's 'why wouldn't you?' It's about getting more, not giving something up. And I think that's the big point of difference." Listen to the full interview with Zaroff, in which she described entrepreneurship as a "perpetual yo-yo," discussed the importance of vetting investors and shared her take on the budding business of cannabis. Show notes: 1:27: We're Evolving! -- BevNET is proud to announce the launch of Taste Radio Insider, a show specifically focused on news, trends and insights in the business of food and beverage. We'll continue to feature long-form interviews with the industry's tastemakers and pioneers in our flagship Taste Radio podcast. Meanwhile, Taste Radio Insider will include interviews with the industry's movers and shakers and feature discussion on emerging trends, innovation and news of the week from our regular cadre of hosts including John Craven, John Landis, Carol Ortenberg, and others on the BevNET team. We launch Taste Radio Insider on Friday, Sept. 28 and the show will be available for streaming and download on tasteradio.com, iTunes, Stitcher, Google Play and Soundcloud. 3:06: Interview: Marci Zaroff, Founder, MetaWear/Good Catch -- Since cutting her teeth in the food business nearly 30 years ago, Zaroff has played an influential role in the business of ethically sourced consumer products and food. In our interview, recorded at Natural Products Expo East 2018, she explained what it means to be a "post-modern organic" entrepreneur and takes us through the early years of her career from her work with The Institute for Integrative Nutrition to the launch of her first business, eco-friendly lifestyle brand Under The Canopy. She also discussed her decision to leave Under The Canopy and explained why it was "the most liberating and bittersweet day" of her life and what it taught her about vetting investors. Zaroff also discussed why embedding sustainability and organic sourcing into new CPG brands is "about not being left behind," how to approach consumer education when pioneering a new business concept and offered her perspective on the future of cannabis-infused foods and beverages. Brands in this episode: Good Catch Foods

Sep 24, 201835 min

Ep. 129: How a Beverage Virgin Named Branson Disrupted a Multi-Billion Dollar Industry

According to the Oxford English dictionary, a Renaissance man is defined as "a person with many talents or areas of knowledge." It's an apt description for Ben Branson, the founder and CEO of Seedlip, an innovative brand of non-alcoholic distilled spirits. A branding and design specialist by trade, Branson's passion for botany, history and alchemy led him to distillation, a craft in which he's become a self-taught expert. What began as a hobby has since transformed into Seedlip, a highly publicized and sought after brand that in just three years since launch is now carried by hundreds of the world's top restaurants, bars and retailers in over 20 countries. In addressing the dilemma of "what to drink when you're not drinking," Seedlip is aiming to give mixologists a new tool to create unique and sophisticated non-alcoholic drinking experiences. In an interview included in this episode, Branson spoke about his vision for a non-alcoholic spirit and how he's managed the rapid growth and development of Seedlip. Show notes: 2:36: Interview: Ben Branson, Founder/CEO, Seedlip -- In an interview recorded by weblink, Branson spoke with BevNET Managing Editor Ray Latif about the origins of Seedlip and how he identified an opportunity to innovate in the multi-billion dollar spirits industry. Branson discussed how he bridged the gap from a passion project to a brand, the story of how Seedlip's first sale led to an invite to Buckingham Palace, how the brand elicits trial and awareness through design and storytelling, Branson's 10-second sales pitch for Seedlip, and what he drinks when he is drinking alcohol. 34:50: Expo-sure in Baltimore -- The hosts convene in the Taste Radio studio for a debrief on the recently held Natural Products Expo East 2018. They discuss the impact of Hurricane Florence on attendance at the annual event, exhibitor reaction to the show and notable food trends on display at Expo East, including a continued uptick in new jerky and dried fruit brands coming to market. Brands in this episode: Seedlip, Mother Kombucha, Tribucha, Country Archer, RIND Snacks, Sky Valley Foods, Lavva, Stryve, Ayoba-Yo, Brooklyn Biltong, Fishpeople, Peckish

Sep 18, 201847 min

Ep. 128: Why Famed Food Truck Pioneer Roy Choi Has No Filter; A PieShell for Crowdfunding

In his career as a chef, Roy Choi has broken all the rules and written a few new ones. But the award-winning food truck pioneer and restaurateur still respects some time-honored traditions. Take fermentation, for example. While fermented foods have become trendy in recent years, they've been a staple of Asian cuisine and been a constant presence in his cooking. It's one of the reasons that a recent partnership with KeVita, which makes probiotic beverages, kombucha and drinking vinegars, was an easy decision. "In the home, I grew up with this whole refrigerator full of fermentation, and to me it's just called food," Choi said in an interview included in this episode. And while Choi's disposition is more skater than spokesman, it's been his deft ability to bridge the gap between counterculture and mainstream that's made him such an appealing figure in the restaurant business and beyond. In our interview, Choi spoke about his influential role as a celebrity chef and his approach to working with brands, how Los Angeles culture is reflected in his cuisine, and the advice he has for food journalists and critics (it might not be what you expect). Choi is preparing to debut his latest venture, an L.A.-themed restaurant in Las Vegas, in December. The new eatery is likely backed by outside investors, betting that Choi's fame and fare will draw the masses. But what if you're not a well-known and successful chef, but rather a young food entrepreneur looking to raise capital for your idea? If you are a young food entrepreneur seeking investment for you startup who doesn't happen to also be a well-connected celebrity chef, however, there are still thousands of eager angel investors that might be just willing to throw a few bucks your way. And if enough of them do, you might just see your brand get off the ground. Of course, we're talking about crowdfunding, which at a glance seems like a relatively simple concept. But there are dozens of crowdfunding platforms and plenty of pitfalls in the process. How do you best position yourself for a win? Enter Cheryl Clements, founder of Pieshell, a crowdfunding platform specifically designed for food and beverage entrepreneurs. In an interview, Clements discussed the origins of Pieshell and how the service works, along with tips of the trade and valuable advice for anyone seeking crowd-sourced investment. Show notes: 2:31: Interview: Roy Choi, Celebrity Chef/Founder, Kogi -- Recorded by phone, Choi spoke with BevNET Managing Editor Ray Latif about why he aligned with probiotic drink brand KeVita on a new campaign, offered up his take on trendy food concepts, shared his belief about the unifying power of food, and discussed media scrutinization of his restaurants and projects. 17:33: Interview: Cheryl Clements -- Clements visited BevNET HQ for a interview with Project NOSH editor Carol Ortenberg and spoke about why she launched Pieshell and mission behind the crowdfunding platform. She also discussed the importance of collecting feedback and data from a crowdfunding campaign and why delivering value to investors is critical to a winning strategy. 41:04: A Project No More -- The hosts banter about a the recent name change for our NOSH vertical, the upcoming Expo East trade show and examine a new energy drink from Welch's. Brands in this episode: KeVita, Honest Tea, Koia, Country Archer, Righteous Felon Jerky Cartel

Sep 11, 201851 min

Ep. 127: Andrew Zimmern Is Calling B.S. On The Health & Wellness Food Space

It would seem that Andrew Zimmern, the host and co-creator of the popular television series "Bizarre Foods," is willing to try anything at least once. Over the course of the show's 12 seasons, Zimmern has chowed down on stomach-churning foods like raw pig testicles, a frog's beating heart and cobra penis. Yet for someone with such an adventurous palate, Zimmern is particular about trendy food brands. In an interview included in this episode of Taste Radio, Zimmern derided the health and wellness food space as loaded with "snake oily people [who] take advantage of needy other people with untransformed trauma issues in their life." "There are people who are doing really amazing things… if folks can make people's lives healthier and easier through food, bravo, fantastic," he continued. "But there's so much crap in that arena and people trying to sell things based on the buyer's shame experience." Listen to our full interview with Zimmern, who is an occasional advisor and mentor to early-stage food entrepreneurs, in which he expounds on his perspective about food brands promoted as health and wellness products, offered his take on cultural appropriation in food, and discussed his belief that the strongest attribute one can have is vulnerability. Also included in this episode: a conversation with Intelligentsia Coffee CEO James McLaughlin, who presides over one of the most influential roasters and retailers of the past two decades. The company operates a dozen cafes in four U.S. cities and, along with a thriving e-commerce business, continues to expand. We met with McLaughlin at Intelligentsia's newest cafe in Boston's Post Office Square, where he discussed his personal journey from a jaded Chicago attorney to the head of a coffee company, how Intelligentsia maintains its role as a trendsetter and innovator and whether Cleveland could be the right fit for its next cafe. This episode is presented by NVE Pharmaceuticals. Show notes: 3:12: Interview: Andrew Zimmern, Host/Co-Creator, "Bizarre Foods" -- Project NOSH editor Carol Ortenberg caught up with Zimmern in Minneapolis where he was speaking at an event for the food and beverage division of the MN Cup, a startup competition hosted by the University of Minnesota. As part of the conversation, Zimmern discussed the role of food as a cultural medium that unites people, why he has a bone to pick with the natural food industry, and the careful path companies should take when attempting to mainstream exotic foods. 26:14: Interview: James McLaughlin, CEO, Intelligentsia Coffee -- Lauded for its irrepressible commitment to quality, direct trade sourcing and a unique barista training program, Intelligentsia has consistently set the bar for the retail coffee industry. BevNET Managing Editor Ray Latif met with McLaughlin at the company's new coffee bar in downtown Boston where they discussed Intelligentsia's careful approach to expansion, why every detail matters for a super-premium brand, and his perspective on continued consolidation in the coffee business. 45:04: We're In The Sussudio -- The hosts convene to chat about recent visits to the office, including executives from upstart hydrogen water brand Susosu Water and the co-founders of chai concentrate maker company Chai Party. They also discussed our Elevator Talk series, which showcases up-and-coming food and beverage brands and how companies can take part, and noshed on a few notable products sent to the office over the past week. Brands in this episode: Intelligentsia Coffee, Freshe, José Gourmet, Sound Craft Seltzer, Atlas Provisions, Bohana, Tosi, Kind Bar

Sep 4, 201858 min

Ep. 126: From Farmers Markets to Fortune: How Angie's Boomchickapop Became a $250M Brand

Take a stroll down the snack aisle of any grocery store in America and there's a strong chance that you'll spot a row of playfully designed pastel bags emblazoned with the words BOOM CHICKA POP in a large hot pink font. One could read the labels from across a room; according to Angie Bastian, the co-founder of better-for-you snack brand Angie's Boomchickapop, that's the point. "It's our job to deliver good food, but let's do something more than that," Bastian said in an interview included in this episode of Taste Radio. "Let's celebrate who we are. Let's do it in a way that… reflects the simplicity and fun of the food." Since Bastian and her husband Dan launched the company in 2001, it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand with an estimated $100 million in sales in 2017. Success often yields suitors and last year Angie's Boomchickapop was acquired by ConAgra Foods for $250 million. In an interview included in this episode of Taste Radio, Bastian spoke about the development of the brand, including its foray into retail stores, how femininity and fun were incorporated into a game-changing package revamp and about the company's process for choosing the right financial partners at different stages of growth. About a dozen years before the launch of Angie's Boomchickapop, a couple of Brown University graduates moved to Nantucket and started selling juice blends packaged in recycled wine bottles. Their business was the forerunner to Nantucket Nectars, an iconic brand in its own right, one that's now part of the Keurig Dr Pepper portfolio. One of those co-founders was Tom First, who has since become a respected investor and advisor in the food and beverage industry and is currently an operating partner with Massachusetts-based private equity firm Castanea Partners. We spoke with First about positive business habits that he's adopted during his career, along with those that he's identified in other up-and-coming entrepreneurs We also explore negative habits that he picked up along the way and how he overcame them. Show notes: 3:44: Interview: Angie Bastian, Co-Founder, Angie's Boomchickapop -- Recorded in downtown Minneapolis, Bastian spoke with Project NOSH editor about the origins of her company, including the early days of bootstrapping and selling popcorn at home games of the NFL's Minnesota Vikings, why she believes in celebrating "the feminine with food," and how that perspective played into a celebrated package revamp and why she views ConAgra, which acquired the company in 2017, as a partner that could "help make us better." 26:34: Interview: Tom First, Operating Partner, Castanea Partners -- First spoke with BevNET Managing Editor Ray Latif about business habits that positioned himself for success as one of the co-founders of Nantucket Nectars along with those that he's identified in other entrepreneurs. As part of the conversation, First explains why not being defensive about feedback was critical early in his career, why good leaders build great teams and trust people to do their jobs and the importance of face-to-face communication. 52:31: The Cup Runneth Over -- The hosts are joined by Ortenberg, who recently returned from Minneapolis and who spoke about her visit to the offices of General Mills and meeting with the food and beverage division of the MN Cup, which is startup competition hosted by the Carlson School of Management at the University of Minnesota. The hosts also discuss PepsiCo's announced agreement to acquire SodaStream, a maker of tabletop carbonated water machines, for $3.2 billion. Brands in this episode: Angie's Boomchickapop, Nantucket Nectars, Pepsi, FUZE, Jeni's Ice Cream, Essentia, Brew Dr. Kombucha, Yasso, Mostly Made, North Mallow, Darling Dill Pickle Dip, Punk Rawk Labs, SodaStream

Aug 28, 201859 min

Ep. 125: Shake Shack's Secret to Success is Surprisingly Simple; Squeezing Dollars From Dirty Lemon

Zach Koff, the chief operating officer of beloved and fast-growing burger chain Shake Shack, is well aware that Americans are increasingly health conscious and savvy about what they eat. Yet when it comes to a good, old-fashioned meal of a burger, fries and a shake, Koff believes that most folks will choose to part with their kale and quinoa and opt for an indulgent experience. That perspective, along with a focus on a high-quality ingredients and great taste, make up the core of Shake Shack's business philosophy and, according to Koff, are the primary reasons behind its success. "Look, I think everybody's super conscious of what they're putting into their bodies and they want real ingredients," Koff said in an interview included in this episode of Taste Radio. "And ever since the beginning, we've made it our mission to make sure that's exactly what we're using. We use high quality, premium ingredients… all the things that are going into the indulgent items are great ingredients. And I think that resonates with people who are thinking about just what they're going to eat. But, man, when they want a cheeseburger they still want it to taste great. And that's what we hope they trust us for every single time." Listen to our full conversation with Koff, who also explained how Shake Shack curates its menu and embraces limited-edition items (eel burgers!), the company's strategy for building brand loyalty and why the chain isn't planning on a plant-based burger anytime soon. Also in this episode: Dirty Lemon co-founder/CEO Zak Normandin returns to the podcast to discuss the evolution of his functional beverage brand. Normandin, who first appeared in episode 50, took us on a deep dive into the company's innovative direct-to-consumer model, including its text message ordering system, and explained why experiential moments have been critical to its marketing strategy. He also offered his take on the future of e-commerce and why grocery stores are here to stay. This episode is presented by Symrise Califormulations. Show notes: 2:00: Interview: Zach Koff, COO, Shake Shack -- Since Shake Shack opened its first location in 2004, the restaurant chain has become one of the most hyped and fastest-growing in the U.S. The company now operates nearly 200 stores across the U.S. and internationally and is opening new outposts at a rapid pace. Founded by restaurateur and Union Square Hospitality Group CEO Danny Meyer, Shake Shack is led by CEO Randy Garutti and COO Zach Koff. In this phone interview, BevNET Managing Editor Ray Latif spoke with Koff about how the company has maintained its high standards and rapport with customers while continuing to expand its reach with new locations. 22:38: Interview: Zak Normandin, Co-Founder/CEO, Dirty Lemon -- While Dirty Lemon, which markets functional beauty and detox beverages, is known for an eye-catching Instagram account and its high-profile collaboration with Vogue magazine, the company has caught the attention from many in the food and beverage industry for a direct-to-consumer distribution model that aims to upend traditional routes to market. Following up on our interview with Dirty Lemon's co-founder and CEO Zak Normandin back in episode 50 of the podcast, John Craven and Mike Schneider spoke with him again for a deep dive into the company's business and marketing strategy. 47:31: BodyArmor & The Pillars of a Great Brand -- The hosts chat about a recent visit by Eric Bonin, the founder of Pillars Drinkable Yogurt, to BevNET HQ. They also discuss the news the Coca-Cola Co. has acquired a minority stake in fast-growing sports drink brand BodyArmor and revisit our memorable interview with co-founder Mike Repole in episode 44 of the podcast. Brands in this episode: Shake Shack, Dirty Lemon, Pillars Drinkable Yogurt, Coca-Cola, BodyArmor, Gatorade

Aug 21, 201852 min

Ep. 124: Milk Street/America's Test Kitchen Founder: In Food, 'Nothing is Authentic'

While debate over the country's travel and immigration policies continues to dominate the news cycle, Christopher Kimball is thinking beyond borders. The founder of iconic cooking show "America's Test Kitchen," Kimball believes that all food has a cultural value with the potential to bypass walls and transcend politics. "You almost can experience a culture through the food," he said in an interview included in this episode of Taste Radio. "There's context around [a] recipe, and you learn a lot about the people. And nobody can stop that from coming across the border." Exposure to global flavors and cooking techniques are rooted in the philosophy of Kimball's latest venture, food media platform Milk Street. Founded in 2015, Milk Street, which produces a television show, magazine, website and podcast, expands upon Kimball's long-held belief that -- with the right guidance and well-tested recipes -- everyone can learn how to make good food at home. Listen to our full-length interview, in which Kimball discussed Milk Street's mission in further detail, offered his take the evolution of the American palate and the food industry as a whole, talked about why he believes flavor is more meaningful than any trend, and shared the proudest achievement of his storied career. Show notes: 2:25: Interview: Christopher Kimball, Founder, Milk Street/America's Test Kitchen -- Since 1980, Kimball has built a food media empire, one that includes "America's Test Kitchen" and magazines Cook's Illustrated and Cook's County. In 2015, Kimball founded Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this interview, recorded at the company's headquarters in downtown Boston, Kimball explained his perspective that, at its core, there is nothing "authentic" about food, which he views as a "river that keeps moving," discussed what he learned about making scallion pancakes in Hong Kong and dining in Denmark, shared his stance on trendy buzzwords and meal kits and why flavor "is what's missing in the discussion" about organic food. 40:40: Does Jay-Z Drink Kombucha? -- The hosts discussed news in the booming business of kombucha, including a new line launched by Starbucks-owned Evolution Fresh and moves by leading players Humm and Brew Dr. They also riffed on a handful of new and innovative products to hit the office, including those from healthy and sustainable snack brand Amazi, Shaka Tea and Chameleon Cold-Brew. Brands in this episode: Evolution Fresh, Brew Dr. Kombucha, Humm Kombucha, Wonder Drink, Amazi, LÄRABAR, Häagen-Dazs, Chameleon Cold-Brew, Kanguru Energy, NuttZo, Shaka Tea, Laphroaig

Aug 14, 201853 min

Ep. 123: How The Millennial Masterminds Behind Yasso Created An $80 Million Brand

Stop us when this sounds familiar: two young entrepreneurs have an idea for a disruptive food concept, but lack experience and need help -- with everything. In the case of Amanda Klane and Drew Harrington, who together launched frozen Greek yogurt brand Yasso while fresh out of college, identifying and aligning with the right partners meant building around their vision of success. "When we started the business, we were 23," Klane said in an interview included in this episode of Taste Radio. "We clearly knew we didn't know everything. It was 'how do we find people that are smarter than us and can provide assistance and support, but also allow us to do what it is we love to do and grow the brand the way we want to?'" The strategy has paid dividends. Since its launch in 2009, Yasso, which is positioned as a healthier and low-calorie alternative to traditional ice cream brands, has become a bona fide star in the freezer aisle, racking up over $82 million in sales last year. As part of our interview, Klane and Harrington discussed the inspiration behind the brand, how they identified an opportunity to disrupt a legacy category, the importance of value-added financial partners, and why trash cans became a key part of the brand's marketing strategy. Pizza and ice cream is, of course, a popular pairing. So to go with Yasso's healthier take on the latter, how about a serving of Cali'Flour? The fast-growing brand sells vegetable-based, gluten-free frozen pizza crusts that are made with just four ingredients. Founded in 2015 by Amy Lacey, Cali'Flour has attracted a loyal following and established a thriving direct-to-consumer business. In a recent interview, Lacey spoke about staying ahead of a hot trend, how the brand incorporates consumer feedback into its R&D strategy, and why the company doesn't make hero products. Show notes: 2:35: Elevation, Enlightenment, Expo -- The hosts discuss the migration of Elevator Talk to YouTube and Instagram TV, the release of BevNET Magazine's July/August 2018 issue and cover story on the "31 of the most powerful women in the industry," the upcoming Natural Products Expo East show, and a bevy of new and interesting products that arrived at the office over the past week. 14:26: Interview: Drew Harrington and Amanda Klane, Co-Founders/Co-CEOs, Yasso -- Harrington and Klane are the founders of Yasso, a popular ice cream brand that uses Greek yogurt as the base of its tasty treats. The childhood friends and co-CEOs recently sat down with Project NOSH editor Carol Ortenberg and BevNET CMO Mike Schneider, where they spoke about the brand's ascendance, its innovation and marketing strategy and the keys to its partnership with majority investor Castanea Partners. 35:39: Interview: Amy Lacey, Founder/Owner, Cali'flour Foods -- Lacey sat down with BevNET CMO Mike Schneider at the 2018 Summer Fancy Food Show, where they spoke about the launch and development of Cali'Flour, which is promoted as the "Original Cauliflower Pizza Crust." Lacey, who participated in the Pitch Slam competition at NOSH Live Summer 2017, discussed the brand's origins, how it has attempted to separate itself from competing brands and why listening to its customers has been critical to its growth. Brands in this episode: Mother Kombucha, Up Mountain Switchel, Mother Beverage, Dirty Lemon, Mikey's, Crispy Green, Yoplait, Red Bull, Yasso, Ben & Jerry's, Annie's, Nantucket Nectars, Halo Top, Enlightened, Arctic Zero, Cali'Flour

Aug 7, 201850 min