Taste Radio

In this episode, we're joined by Sebastian Dreher, the managing director of Dohler Ventures U.S., the Los Angeles-based venture capital arm of Dohler, a global supplier of natural ingredients for the food and beverage industry. Dohler Ventures is specifically focused on investment in early-stage companies and its portfolio includes stakes in a number of fast-growing consumer brands. As part of our conversation, Dreher discussed Dohler Ventures' funding philosophy and why he believes that investing in emerging brands is more "art than science." "There is so much risk involved in every single deal that I need to have the feeling that this company has the potential to… have a $100 million exit," he said. "It's a lot of gut feel, [but] you can argue that gut feel is actually a lot of internalized pattern recognition and learnings over time." Dreher also spoke about how he evaluates scalable innovation, why category dynamics are crucial to Dohler's investment strategy, and why great founders are also great fundraisers. Show notes: 1:48: Wilde On B -- Post-BevNET events, the hosts chewed on chicken in chip form (thank you Wilde Brands), sipped on sparkling rooibos tea, snacked on salmon jerky and chastised Jon Landis for his beverage hoarding. Of course, CBD is also the mix. 10:43: Sebastian Dreher, Managing Director, Döhler Ventures U.S. -- In an interview recorded BevNET Live Summer 2019, Dreher spoke with Taste Radio editor/producer Ray Latif about the mission and focus of Dohler Ventures and how his passion for innovation has helped shape his role with the venture capital firm. He also explained why a brand's potential to create a new category is a key component of Dohler's funding philosophy, the average size of an investment and the number of investments that Dohler Ventures makes in a calendar year, and his view that "Investors don't invest in products, but in businesses, businesses that get acquired." Later he discussed his expectations for ROI, red flags that preclude him from investing in a brand, and how he manages relationships with entrepreneurs and other investors. Brands in this episode: Wilde Brands, BOS Tea, Fishpeople, Minna, Upwell

Thirteen years ago, Siggi Hilmarsson began selling the first versions of his Icelandic-style yogurt on the streets of Manhattan. At the time, the Siggi's brand he would eventually create didn't exist; the products were simply promoted as "really delicious thick yogurt" with "lots of protein," "low in fat" and "not so much sugar." While the marketing has since evolved, the company's core values remain unchanged, according to Hilmarsson; both were key to its development and eventual acquisition by French dairy giant Lactalis for a reported sum of $300 million in January 2018. In a wide-ranging interview included in this episode, Hilmarsson spoke about the evolution of Siggi's, from his early days slinging street yogurt through to the sale of the brand. He also discussed his current role with the company and why he's stayed on after the acquisition, the important role basketball plays in his life, why he's a "maybe, sort-of perfectionist," and why he urges entrepreneurs to "plan for success." This episode is presented by Flavorman, the beverage architects. Show notes: 2:57: Interview: Siggi Hilmarsson, Founder, Siggi's -- Hilmarsson sat down with Taste Radio editor Ray Latif for an interview recorded at Siggi's headquarters in New York City. Early into their conversation, Hilmarsson spoke about how he developed a passion for basketball, his recent work to open new international markets for Siggi's, and the influence of Nordic cuisine on American food. Later, he discussed his first year in business and why one of his professors at Columbia University was so eager to invest in the brand, how the brand got its name, and recalled the story about how Siggi's got into Whole Foods. Hilmarsson also explained why overwhelming demand for the brand almost doomed the company, the lessons he learned about building an infrastructure for success and whether launching a second brand is in his future. Brands in this episode: Siggi's, Chobani, Stonyfield Farm

This episode features an interview with Sisun Lee, the co-founder and CEO of More Labs, a next-generation maker of functional beverages best known for hangover relief supplement Morning Recovery. Launched in 2017 via an Indiegogo campaign, the brand was an instant hit; Morning Recovery pulled in $3 million in revenue in its first six months on the market. Early success powered an $8 million Series A round -- based on a $33 million valuation -- in 2018 and new distribution at retailers like 7-Eleven and Urban Outfitters. In an interview with BevNET's John Craven and Mike Schneider, Lee discussed the factors and strategic decisions that led to Morning Recovery's rapid development, and how More Labs is attempting to create a platform for functional products. Show notes: 1:16: Live from Live -- On location in New York City, the hosts discussed highlights from day one of BevNET Live Summer 2019 and the preceding NOSH Live conference, including the New Beverage Showdown along with presentations and stage talks with vitaminwater/BodyArmor co-founder Mike Repole, Presence Marketing founder Bill Weiland, Caluipower founder/CEO Gail Becker and Whole Foods Market co-founder Walter Robb. 13:17: Interview: Sisun Lee, Co-Founder/CEO, More Labs -- In an interview recorded at More Labs headquarters, Lee spoke about how his background in tech and the influence of Korean culture played into the creation of Morning Recovery. He also discussed how a popular funding campaign on Indiegogo and a widely read article about the brand catapulted sales just a few months after its initial launch. Later, Lee spoke about the value of qualitative data and intuition as the company grew, how it sources consumer feedback and incorporates into its innovation strategy and why high-quality, minimalist content attracts more interest than communicating the science behind product. Brands in this episode: Vitaminwater, BodyArmor, Caulipower, Beckon Ice Cream, More Labs

As the founder of Popchips, Keith Belling helped usher in a new era for healthy snacking. Twelve years after the brand's launch, he's attempting to do the same for rice with RightRice, Belling's second food brand that debuted in February. In an interview included in this episode, Belling explained that RightRice is in many ways the culmination of an entrepreneurial career that's spanned law, real estate, online publishing and consumer products. At every stage, Belling said, his passion to solve personal, unmet needs drove the launch of new business ventures. "There's entrepreneurs that… finish one business and flick a switch and they're onto the new one," he said. "I've definitely never been that way. For me something has to start with a real passion, something that's important to me and fills a need. That ends up mapping an opportunity in the market, and then it starts to get interesting." As part of our conversation, discussed the origins of Popchips and RightRice and how lessons learned from building the former are being applied to the latter. He also spoke about the importance of branding and why he's overinvested in package design, how celebrity investors like Ashton Kutcher supported the development of Popchips and the challenges of leveraging success. This episode is presented by ZoomEssence, the cool-tech powder flavor people. Show notes: 2:30: Interview: Keith Belling, Founder, Popchips/RightRice -- In an interview recorded via weblink, Belling spoke about why new business ventures have to start with passion, how he was (almost) ahead of the curve with healthy jerky, and the genesis of his new company, RightRice. He also discussed his background in law and real estate, how the concept of Popchips was formed and why the brand has sought to emulate vitaminwater, and why direct interaction with consumers yielded key lessons in the development of the brand. Belling also explained how Ashton Kutcher became Popchips' "president of pop culture," spoke about the evolution of influencer marketing and its impact on business planning for RightRice, and revealed how the two brands got their names. Brands in this episode: Popchips, RightRice, Fritos, Krave Jerky, vitaminwater

Before teaRIOT established a multi-channel retail footprint that stretches across the U.S., and before its acceptance into the Chobani Incubator program, and before its recent $3 million Series A funding round, co-founders Laura and Steve Jakobsen were simply focused on building a brand. "What does [teaRIOT] look like?," Laura asked in an interview included in this episode. "How does it stand out on shelf? What are our consumers saying? How do we need to change it from the inside of the bottle to the outside of the bottle? We just stayed nimble for two years and made changes in our foundation to really tighten everything up." Throughout the process, teaRIOT, a brand of organic tea-based energy drinks, leaned heavily on social media to better understand its consumers and how they interacted with the brand and its products. "[We] not only use social media to publish outward but also to listen and to interact and engage. We always focus on what consumers are doing with our product. If you look at our [Instagram content], it really portrays the vitality of the brand. But in some pictures we don't even have the product. It's really about how people are living, being energized on tea." That approach has been particularly effective on Instagram, where teaRIOT has gained over 121,000 followers since its launch in 2015. As part of our interview, Laura and Steve expounded upon their approach to brand building and shared their perspective on the keys to a successful social marketing strategy. They also discussed their experience in the Chobani Incubator and lessons from the program, and explained why teaRIOT's investors must also be consumers of the brand. Show notes: 1:16: Cassava… On The Cusp -- Just a few days away from NOSH and BevNET Live Summer 2019, the hosts reflected on the New Beverage Showdown 17 competition, munched on cassava-based snacks, sipped on a few innovative new beverages and shared a few recommendations for eating and drinking in New York City. 16:35: Interview: Laura and Steve Jakobsen, Co-Founders, teaRIOT -- In an interview at teaRIOT headquarters in Venice, Calif., BevNET's Mike Schneider spoke with Laura and Steve and engaged in a deep dive into teaRIOT's branding, marketing and social media strategies. As part of our conversation, Laura explained her perspective that "influencers are kind of dead" and why brands should focus on aligning with "real, authentic people in your community." They also discussed why it's important to partner with investors whose lifestyles fit with that of the brand, and how their experience in the Chobani Incubator helped reinvigorate their passion for entrepreneurship and the brand.

It's the first name in espresso and, not coincidentally, the last name of our interview guest in this week's episode. Illy has for decades been one of the world's most enduring coffee companies and is renowned for its singular, signature blend of coffee, commitment to quality standards and ethical responsibility. Led by chairman Andrea Illy, the third-generation leader of the Italian company and one of the global coffee industry's most influential figures, Illy revenues topped $540 million in 2018. As part of a wide-ranging conversation, Andrea spoke about his approach to running his family's business and how it has evolved over the years, the three most important attributes for "good coffee," how consolidation and climate change have impacted the industry and why Illy has long advocated direct trade with coffee farmers. He also explained his perspective that coffee should be treated with the same reverence as wine and why positioning it as an energy drink is "like using a Ferrari to go shopping." This episode is presented by ZoomEssence, the cool-tech powder flavor people. Show notes: 2:52: Interview: Andrea Illy, Chairman, illycaffè -- Illy met with Taste Radio editor/producer Ray Latif in New York City where he spoke about the company's focus and what differentiates it from other coffee producers. He also discussed the origins of illy brand and of his passion for coffee innovation, the company's contributions to espresso-specific technologies and its pioneering role in direct trade coffee sourcing. Later, he explained the company's approach to consistency in the quality of its coffee, and how climate change threatens to derail the industry's current growth. He also spoke about the impact that Starbucks has had on awareness about and access to better coffee, how entrepreneurial coffee brands are critical to the industry's success ("differentiation is the only alternative to commoditization"), why pricing coffee like wine makes sense, and the importance of maintaining independent ownership of the company. Brands in this episode: illycaffè, Nestle, Coca-Cola, Starbucks

In this week's episode of Taste Radio Insider, we're joined by Josh Zloof, the co-founder and CEO of Sudden Coffee, an innovative brand of specialty instant coffee. Founded in 2015, Sudden is attempting to revolutionize the $40 billion market for instant coffee by emphasizing its proprietary production process and by focusing on "scalable hospitality." As part of our conversation, Zloof spoke about Sudden's mission of using an instant product to democratize access to speciality coffee and why it was designed to be "Grandma proof." He also explained how the company has zeroed in on Gen X as its key consumer demographic, discussed the challenges of managing both manufacturing -- Sudden operates its own production facility -- and marketing as a small company, and why he believes that the product attributes of Sudden are more important that the brand itself. Show notes: 1:42: A Few Sips of "Mud Water," Canned Wine and Candy Milk — You know it's a special episode of Taste Radio Insider when the host gulp Snickers-flavored chocolate milk and wash it down with chai and wine. There's also discussion about people stealing John Craven's Instagram photos, the emergence of the canned wine segment, how Abbot Kinney Blvd. in Venice, Calif. is the epicenter of food and beverage innovation, and why it's a no-brainer for entrepreneurs seeking investment to attend BevNET Live and/or NOSH Live. 13:40: Interview: Josh Zloof, Co-Founder/CEO, Sudden Coffee -- Zloof was visiting from San Francisco to attend the 2019 Specialty Coffee Expo and stopped by BevNET HQ to record an interview with Taste Radio editor/producer Ray Latif. Zloof spoke about the origins of the company and how prior jobs in supply chain logistics and hospitality fueled his interest in coffee. He also discussed how speciality coffee roasters including Intelligentsia have supported its development and reshaped its business model, how Sudden is attempting to create experiential moments for its customers, and why the long-term vision is about "branding the process." Brands in this episode: Snickers, Twix, MUD/WTR, Cha Cha Matcha, Four Sigmatic, Besa Mi Vino, Lila Wines, Oskar Blues, Sudden Coffee, Taster's Choice, Folgers, Intelligentsia, Starbucks, Equator Coffee, Ritual Coffee, Spark Coffee, Keurig, Dunkin'

Mike Kirban is unquestionably one of the most successful beverage entrepreneurs of all time, but if our interview with him offers any indication, his legacy is far from complete. Since co-founding Vita Coco in 2004, Kirban has guided the brand to domination in the coconut water space. Distributed over four continents, Vita Coco holds a 26 percent share of the global market for coconut water, which is estimated to be worth $2.5 billion, according to market research firm Euromonitor. Success has attracted many suitors over the years -- PepsiCo was reportedly in talks to acquire the brand in 2017 -- yet Vita Coco has remained independent, a key component of Kirban's plan to build upon the company's foundation and develop a beverage platform focused on better-for-you brands. "My goal over the next couple of years is to have four or five totally unique brands in-house under (Vita Coco parent company) All Market Inc. that play in different sub-segments of this healthier, functional drinks market," Kirban said. "Coke and Pepsi are really good at certain things, and they've done quite a lot of M&A in this functional beverage space, but their share of better-for-you beverages continues decline. It's not what they're good at. It's not what they're focused on. I believe that opens up this lane for us to just drive right through as we should be the ones who really create the better-for-you beverage company for the next generation." Within our wide-ranging interview, Kirban also discussed his leadership style, why he hires based on attitude over skill set and how Vita Coco considers innovation and potential acquisitions. He also explained what motivates him to personally invest in brands, and why living close to his office is key to work-life balance. This episode is presented by ZoomEssence, the cool-tech powder flavor people. Show notes: 2:43: Interview: Mike Kirban, Co-Founder/CEO, Vita Coco -- In an interview recorded at Vita Coco headquarters in New York City, Taste Radio editor/producer Ray Latif spoke with Kirban about the development of the coconut water brand and why he believes "inexperience served [him] well" over the years. He also discussed why he takes a hands-on approach in his day-to-day leadership of the company, how confidence plays into that role, and why Vita Coco offers unlimited vacation to its employees. Later, Kirban explained that you "have to be willing to make mistakes" when considering innovation, why he's looking at potential brand acquisitions "all the time," how he missed out on investing in Bai and why he sold his stock in Amazon in 2000. Brands in this episode: Vita Coco, Runa, WhistlePig, Sir Kensington's, Beanfields, Zico, Bai, Red Bull

In the latest installment of Taste Radio Insider, the hosts discussed the fallout from a controversial profile of GT's Kombucha creator GT Dave in Forbes magazine. Dave's comments about competing brands ignited a debate on LinkedIn about production standards and the impact of strategic investment in the kombucha category. Later in the show, we feature an interview with entrepreneur Suzie Yorke, the founder and CEO of Love Good Fats, a fast-growing brand of keto-friendly snack bars and shakes. Leading with a message of "fat is back, sugar is out," Love Good Fats launched in Canada in 2017 and has emerged as one of the leading brands in the keto space. As part of our conversation, Yorke discussed the company's fast start and how Love Good Fats is attempting to become the "beacon brand" for healthy fats. Show notes: 1:31: Hipster Taste Test — The episode begins with a discussion about an odd Vita Coco tweet and why it became one of the brand's most popular social media posts ever. Later, the hosts offered their take on a profile on GT's Living Foods founder/CEO GT Dave unsettled some in the kombucha community, including Health-Ade co-founder/CEO Daina Trout, who posted a response to the article on LinkedIn. 15:55: Interview: Suzie Yorke, Founder/CEO, Love Good Fats -- In an interview with NOSH editor Carol Ortenberg, Suzie spoke about her decision to launch the brand following a 25 year career as a marketing executive and how Love Good Fats got off to a fast start. She also discussed evolving consumer perception of healthy fats, the importance of staying on brand and why the two-year-old company has invested in TV advertising. Brands in this episode: Vita Coco, Thirsty Buddha, Harmless Harvest, GT's Kombucha, Health-Ade Kombucha, Proposition Cocktail Co., Love Good Fats

Just as the brand was shifting into high gear, the engine driving one of the hottest brands in food and beverage had basically stalled. Oatly, a Swedish-based brand of oat milk and oat milk-based products, has been available in Europe for over 25 years and entered the American market in 2016. The U.S. launch was timed to meet surging interest in plant-based dairy alternatives, but while Oatly anticipated a strong start, the overwhelming demand for product was more than the company could handle. Just months after its debut, Oatly was faced with severe out-of-stock issues and enraged customers as it sought short and long-term solutions to its supply chain challenges. Although Oatly has gotten back on track and is the leading brand in a thriving oat milk category, Mike Messersmith, the general manager of Oatly's U.S. operations, was candid about the company's early mistakes -- and the likelihood that more will follow. "We've already failed in the biggest ways possible; we'll do it again," he said in an interview included in this episode. "It's all about progress," Messersmith said. "Next week will be better than this week, a month from now will be better than that week. It will be messy. It's always been messy. The thing I have to do more than correcting failure is reminding people -- and remind myself -- that it's going to get better. And it still won't be perfect, but the only way is forward." As part of our interview, Messersmith explained how Oatly leans on its origin story to differentiate itself from the growing number of oat milk brands coming to market and why focusing on the unnecessary has been a valuable part of its business strategy. Messersmith, a former Navy officer and longtime food and beverage executive, also discussed his approach to leadership and how he defines success. This episode is presented by ZoomEssence, the cool-tech powder flavor people. Show notes: 2:50: Interview: Mike Messersmith, General Manager, Oatly -- Messersmith, who leads Oatly's U.S. operations, sat down with NOSH editor Carol Ortenberg and BevNET's Jon Landis for a wide-ranging interview recorded in Boston, Mass. Messersmith spoke about the origins of Oatly, its decision to enter the U.S. and why the company is focusing solely on its fluid products stateside. He also discussed his title of "general manager" and what it entails, why he believes that "sometimes the thing that feels completely unnecessary is the most necessary," and why the company hires for needs that are 6-12 months away. Messersmith also explains why Oatly promises to be a good, if not perfect, company, how the brand developed its voice and why optimism has to come from an authentic place. Brands in this episode: Oatly, Chobani

In this episode, we sit down with Darren Marshall and Ravi Kroesen, the CEO and Head Teamaker, respectively, of specialty tea company Smith Teamaker for a discussion exploring how a small company can influence an entire industry. Portland, Ore.-based Smith Teamaker was founded in 2009 by Steven Smith, a legendary figure in the tea world best known as the creator of Tazo. The company is renowned for its expertise in blending and commitment to high quality sourcing, as well as its contribution in defining world standards for the tea industry. In our interview, Marshall and Kroesen discussed how Smith Teamaker has continued to grow based on the principles of "craft, creativity and origin" laid down by its founder, who died in 2015. They also explore how the company has continued to drive innovation despite its relatively small size. "As a small business, we have not only an opportunity but an obligation to push the envelope and to create things that others might not have the ability to do," Marshall said. As part of our conversation, Marshall and Kroesen spoke about their unique career paths to Smith and their roles as stewards of its founder's legacy. The pair also explained why the company is taking a patient approach to growth and why becoming a billion-dollar brand is not in their plans. Show notes: 1:18: The Watertown Cooler -- The hosts chatted about a steady stream of visitors to BevNET HQ over the past week, including those from the founders of Nitro Beverage Co. and Rind Snacks. They also shared their thoughts on a new flask-bottled cocktail mixer brand and recalled a time when BevNET's "product cave" looked very different than it does today. 14:35: Interview: Darren Marshall, CEO & Ravi Kroesen, Head Teamaker, Smith Teamaker -- In an interview recorded at the 2019 Speciality Coffee Association Expo, Marshall and Kroesen discussed their respective career paths to Smith Teamaker, along with the origins of the company and its mission. They also spoke about the current state of the tea industry, how Smith attempts to differentiate itself and why they look "outside the tea world for a lot of inspiration." Later, they explained the company's approach to consumer education and what trends they see as guiding the future of the industry. Brands in this episode: Smith Teamaker, Nitro Beverage Co., Rind Snacks, Food Should Taste Good, Tazo, Proposition Cocktail

Better-for-you booze? It may sound like an oxymoron, but a growing cohort of healthier alcoholic beverages have been finding a receptive audience in recent years. Often promoted as low-calorie, low-carb, or infused functional benefits, these products are resonating with a growing number of consumers focused on health and wellness. That's certainly the case for Boochcraft, a three-year-old hard kombucha brand that has been making waves in its home market of Southern California. In an interview included in this episode, Boochcraft co-founder and CMO Adam Hiner said that while the company originally believed that its consumers would be traditional kombucha drinkers, "we were blown away by the diversity of [people] that we've attracted, some of which have never had kombucha." "It's broadened our scope of the way we can talk about the product and the way we can market it." he said. As part of our conversation, Hiner discussed the origins of the brand and shared his perspective on the trend of healthier drinking. He also spoke about why Boochcraft is resonating with consumers beyond those that are regular kombucha drinkers, the challenges of forecasting demand for a nascent category, and why he sees the company as competing against itself. Show notes: 2:39: Interview: Adam Hiner, Co-Founder/CMO, Boochcraft -- In an interview recorded at Boochcraft's brewing facility and headquarters in San Diego county, Hiner discussed his initial experience with kombucha and why he began to brew and sell it at his restaurant. He also explained why describing Boochcraft as a "high-alcohol kombucha" attracts a broad range of consumers and what product attributes resonate most with its customers. He also discussed how the company forecasts demand for a nascent trend, he and his two co-founders determined their highest value, the sense of urgency to "not get left behind," and why he credits Michelob Ultra for spurring the trend of better-for-you alcoholic beverages. Brands in this episode: Boochcraft, GT's Kombucha, House Beer, Clover Juice, Verve Coffee

Getting into the food business was a "no-brainer" for Patagonia. That's according to Birgit Cameron, the managing director of Patagonia Provisions, the food and beverage arm of the environmentally-focused apparel company. Launched in 2013, the brand markets a variety of responsibly sourced products, including bison jerky, tinned mussels, seeds and even beer. In an interview included in this episode, Cameron explained that "if you think of Patagonia as this overarching environmental company that's been dealing with agriculture for many, many years... food was such a natural progression for us." "Because agriculture as it relates to food is one of the biggest contributors to climate change," she said. "It felt like a natural segue to say, 'we know what we know on the apparel side, what are the other things we can do to really shift the supply chain, shift the thinking around climate issues and agriculture?'" Listen to our full interview with Cameron, who spoke about the origins and development of the brand, opportunities and challenges derived from the brand's alignment with its parent company and why an uncommon innovation strategy is critical to its overarching mission. Show notes: 1:23: San Diego Shandy -- Back at BevNET HQ after a few days on the West Coast, Ray spoke about his visit to San Diego, where he recorded interviews with Mamma Chia founder and CEO Janie Hoffman and Boochcraft co-founder/CMO Adam Hiner (to be featured in Taste Radio Ep. 162). Meanwhile, John, Mike and Jon munched away at some savory snacks sent to the office in recent days and chatted about La Colombe's new Cherry Shandy coffee. 8:35: Interview: Birgit Cameron, Managing Director, Patagonia Provisions -- Cameron met up with BevNET editor in chief Jeff Klineman and NOSH editor Carol Ortenberg at Expo West 2019 where she discussed Patagonia founder Yvon Chouinard's initial concept for a food brand and how it was developed. She also spoke about how Patagonia has incubated the Provisions brand and why the company takes a multi-prong approach to its retail strategy. Later Cameron explained why "everything [the brand] makes has a deep reason for being," how Patagonia is attempting to position its food products for broad appeal, and how its work with documentary filmmakers is helping to connect consumers to their food sources. Brands in this episode: Patagonia Provisions, Nick's Sticks, Smart Alex Foods, Mamma Chia, Boochcraft, JuneShine, Babe Kombucha, Seven Cold Brew, La Colombe

As Mamma Chia was sprinting to runaway success, an error in judgment nearly caused its demise. Up until that point, the company's star was on a steady rise. Within a year of its market debut in 2010, its innovative chia-based beverages were distributed in thousands of stores, including nationally at Whole Foods. A few months later, founder Janie Hoffman was highlighted in a widely-read New York Times article about growing consumer demand for chia. Mamma Chia has since evolved into a platform brand that also markets snacks and other foods and is one of the leading brands in the chia space. But when the addition of several new hires threatened to upend the company itself, Hoffman who joined us for an interview included in this episode, was forced to reassess her approach while steering the brand through a potential crisis. "We had gotten to a place where I thought we needed to get to that next step, and I valued experience over cultural fit and [the hires] were absolutely disastrous," Hoffman said. "They really were. It's a miracle the company survived it. That's how damaging those hires were." As part of a wide-ranging conversation, Hoffman spoke about the origins of Mamma Chia and how she created the foundation for its rapid ascent. She also discussed the importance of a supportive professional network and shared a painful lesson about hiring for experience versus cultural fit. Janie also explained her belief that "you can't teach attitude" and why everyday happiness starts with a joyful spirit. Show notes: 2:47: Interview: Janie Hoffman, Founder/CEO, Mamma Chia -- In an interview recorded at Mamma Chia headquarters in Carlsbad, Calif., Hoffman spoke about her personal experience with chia and how it led the brand's creation. She also discussed how she evaluated the opportunity for Mamma Chia, why pre-launch market research was critical to her first meeting with Whole Foods and the brand's early development, and how she attracted Honest Tea co-founder Seth Goldman as an investor and advisor. Later, she explained why hiring experienced professionals who were not fully aligned with the company's mission caused very serious problems and how the current staffing process resulted in a new president of Mamma Chia. Finally, Hoffman discussed industry competition, why she's turned down offers to sell the company and why meditation is key to her "spiritual hygiene." Brands in this episode: Mamma Chia, Honest Tea, Beyond Meat

When assessing funding opportunities for early- and mid-stage companies, First Beverage Group, an investment and advisory firm that works with and invests in brands across the beverage spectrum, has a category-first mindset. First Beverage believes that "the tail winds of a strong category -- no what that dynamic might be -- can always help a business as it's starting to get off the ground early," according to vice president Joe Angiuli, who, along with managing partner Jack Belsito and managing director Bob Nakasone, joined us for an interview included in this episode. That approach has guided the firm as it has made investments in fast-growing brands, including Essentia, Health-Ade Kombucha and Q Drinks. As part of our conversation, the trio spoke about the about the First Beverage's portfolio and investment philosophy and how they evaluate synergies with entrepreneurial brands. They also discussed the current funding environment for the food and beverage industry, which categories might be best suited to weather a potential downturn, and why CBD is not the only cannabis-based ingredient that's caught the attention of First Beverage. Show notes: 1:18: The New Way To 'Gram Your Pepsi Lime — It's a brave new world out there: PepsiCo is putting lime juice in its flagship cola and perfect Instagram posts are a thing of the past. The hosts break it all down in the opening minutes of the episode. 8:39: Jack Belsito, Bob Nakasone & Joe Angiuli, First Beverage Group — In an interview recorded at Expo West 2019, Taste Radio editor Ray Latif spoke with Belsito, Nakasone and Angiuli about their backgrounds and roles with First Beverage and discussed how the firm's mission has shaped its portfolio. They also explained why they value entrepreneurs that are "coachable," and why they believe the energy category will continue to grow and evolve. Later, they spoke about the firm's perspective on CBD and THC, what growth stage First Beverage usually invests in a brand and what entrepreneurs shouldn't say in a pitch meeting. Brands in this episode: Pepsi, KeVita, Health-Ade, Essentia, Q Drinks, Project Juice, Repsly, Gem&Bolt, Laws Whisky House, VitaCup

Nearly 20 years ago Jesse Laflamme came home from college to find his family's egg brand, Pete and Gerry's, on the precipice. Consolidation in the egg and retail grocery industries left the company in turmoil and on the verge of bankruptcy. Despite the urging of his parents to consider another career, Laflamme, now the CEO of Pete and Gerry's, was committed to the brand and solving its problems. Over the past two decades, Laflamme has led a turnaround that's seen the company grow from a struggling business into one of the country's leading egg brands, pulling in over $200 million in sales in 2018. In an interview included in this episode, Laflamme spoke about how Pete and Gerry's not only got back on its feet, but excelled beyond anyone's expectations. Show notes: 2:44: Interview: Jesse Laflamme, CEO, Pete and Gerry's -- Laflamme traveled from New Hampshire to BevNET HQ for an interview that explored the highs and lows of his 20-year career at Pete and Gerry's, his family's egg farming business. Laflamme discussed how consolidation in the egg industry negatively affected small farms, including his family's, and detailed the stark differences between conventional egg producers and that of small and organic ones. He also spoke about why Pete and Gerry's shift to organic production was a "Hail Mary" that helped save the company and how the move helped win over some mainstream grocery chains. Later he discussed how he learned on the job as CEO, why never being complacent was key to the company growth, and why he undertook a major change in the company's business strategy by partnering with organic egg farm across the country. Laflamme also spoke about surrounding himself with experienced and talented operations and marketing professionals gave the company a foundation for rapid growth and why he is vehemently fighting a PETA-supported lawsuit that alleges the company does not treat its hens as well as advertised. Brands in this episode: Pete and Gerry's, Carol's Eggs, Nellie's

You might have put time, money, blood, sweat and tears into building your brand, but at the end of the day it doesn't belong to you. That's the perspective of Christian Krogstad and Thomas Mooney, the co-founders of Westward Whiskey, which helped establish the rapidly growing American single-malt whiskey category. As part of a wide-ranging conversation included in this episode, Krogstad and Mooney explained that consumers, via their palates and wallets, are Westward's true owners. "We share a belief that it's Westward, not either of us, that should be famous," Mooney said. "And that we want our whiskey to do the talking. Ultimately, brands belong to the people who enjoy them, not to the people who make the products." Originally founded as House Spirits Distillery in 2004, Westward was one of several brands in a broad portfolio that included Aviation Gin -- since acquired by actor Ryan Reynolds -- and others. Following an investment from Distill Ventures, the venture capital arm of beer and spirits conglomerate Diageo, in 2018, the Portland, Ore.-based company shifted its primary focus to Westward, a single-malt whiskey that draws inspiration from Oregon's deep-rooted craft beer culture. As part of our conversation, Krogstad and Mooney spoke about Westward's origins and explained why it was important for them to develop a personal relationship prior to formalizing their professional one. They also discussed the company's alignment with Distill Ventures and how they determined it was the right partner, what the notion of a "better whiskey" means to them and why compelling innovation means giving people something they "never realized they wanted." Show notes: 1:46: John at Kon, DragNet & a Whole Lotta Protein -- John and Mike returned to the studio after a week away from the office and discussed their trips to L.A. and Vermont, respectively. John also spoke about his experience at KombuchaKon, an annual trade show focused on the business of kombucha, where he presented on a panel and sampled a wide variety of products, including one from Iceland. He also explained the concern among KombuchaKon attendees in how some brands are marketing and promoting their products. Later, the hosts bantered about the development of the market for CBD in L.A. and chatted about a few notable products that came into the office over the past week. 19:25: Christian Krogstad/Thomas Mooney, Co-Founders, Westward Whiskey -- Krogstad and Mooney joined Taste Radio editor Ray Latif for an interview recorded at the Westward Whiskey distillery in Portland, Ore. Krogstad spoke about his background in craft brewing and how it led to him to launch a distillery and Mooney discussed how his experience with CPG conglomerates provided him with both a foundation and thirst for entrepreneurship. Later, they explained why partnership with a strategic investor has long been part of the company's business strategy and how they developed a relationship with Distill Ventures long before its investment in Westward. They also spoke about Westward's "beer-philic" approach to distilling and why a limited marketing budget means that they "can never be complacent in product development." Brands in this episode: Nutty Steph's, Alchemist Beer, Kombucha Iceland, GT's Living Foods, Brew Dr. Kombucha, Humm Kombucha, Boochcraft, Dosist, Cha Cha Matcha, Smashpack, Muscle Milk, OWYN, Smarties, Protes, Lemon Perfect, Westward Whiskey, McMenamins, Fiji Water

It's remarkable to hear John Bello's current take on SoBe, the lifestyle beverage brand that he co-founded and sold to PepsiCo for nearly $400 million. Already an accomplished marketing executive when he launched the brand in 1996, Bello helped shape SoBe's healthy halo and exotic vibe by infusing its drinks with trendy functional ingredients like ginseng and ginkgo biloba. However, he admits that SoBe was essentially "sugar water" packaged and designed to give consumers what they believed to be a healthier option. "There was a user base that liked the fact that there was ginseng, ginkgo and guarana in it," he said. "And almost every week on every lifestyle show they would be talking about something new that could make you stronger, smarter, skinnier and sexier, and that's what we promoted. The reality was, we were sugar water. We had a user base that really felt that what they were drinking was better than the alternatives." Bello's admission is part of an intriguing conversation included in this episode. In it, he expounded upon the development of SoBe, including early missteps and why coming of age during an era of "healthy hedonism" turned it into a top-seller. He also chronicled his long career as a business executive and entrepreneur, which began with an ROTC scholarship and a tour of duty in the Vietnam War and included roles with General Foods and the NFL. Bello also explained why he accepted an offer to become chairman of Reed's, a ginger-centric brand of craft sodas, and how he views its products as providing the kind of functional benefits that SoBe lacked. Show notes: 2:42: Interview: John Bello, Co-Founder, SoBe/Chairman, Reed's -- In an interview recorded at Reed's headquarters in Norwalk, Conn., Bello recounted how his experience in the Navy provided a foundation for his business career and how he earned the nickname "Merchant of the Mekong Delta" during the Vietnam War. He also explained why working on the Sanka brand while at General Foods was his "first exposure to wellness," and what he learned about branding and distribution while at PepsiCo. Later, he spoke about his experience as the vice president of marketing for NFL Properties and how it gave him his first taste of entrepreneurship and how a stint at AriZona paved the way for SoBe's marketing strategy. He also explained why the initial concept for SoBe failed and how the brand's embrace of "healthy hedonism" and timely distribution opportunities gave it a runway for success. Finally, he spoke about why he joined Reed's and why he views its ginger beer brand as potentially filling a void in major beverage portfolios. Brands in this episode: SoBe, Reed's, Maxwell House, Sanka, AriZona, Mountain Dew, Pepsi, Hint, LaCroix, Goslings, Cock'n Bull, Fever-Tree, Bundaberg, BodyArmor

August Vega is a "go big or go home" kind of entrepreneur. The founder and CEO of MALK, a super-premium brand of organic nut milks, Vega cut her teeth in the beverage business selling her wares at farmers markets in Houston. From the outset, Vega had lofty ambitions: she wanted to develop MALK into a billion-dollar brand. "I believe that we are in control of our own destiny, and why shoot for a low bar?" she said in an interview included in this episode. "It is a high bar… but we're seeing a pretty big evolution in the plant-based space, not just from a dairy perspective, but in meats -- it's everywhere. And I think there's potential." Since launching the brand in 2014, Vega has maintained that focus and made strides toward her goal. MALK is sold nationally at Whole Foods and carried at a variety of mainstream grocers and mass retailers, including HEB and Target. In an interview included in this episode, Vega spoke about the origins of MALK and why she envisioned it as a billion-dollar brand from the outset. She also explained why data has been critical to the company's development and the variety of ways it sources sales information and consumer feedback. Vega also discussed how MALK considers innovation and investment and talked about how she navigated the company through a particularly challenging period. Show notes: 1:09: Steeped in Specialty Coffee -- The hosts kicked off the episode with a discussion about innovative and interesting coffee brands featured at the recently held Specialty Coffee Association Expo. Among notable brands viewed at the annual trade show, hosted in Boston from April 11-14, were Steeped, a maker of bagged coffee grounds, and Elemental Beverage Co., a manufacturer of commercial appliances that chill fresh-brewed coffee in 60 seconds. The hosts also chatted about the latest issue of BevNET Magazine, which includes feature articles on the premium water category, powder beverages and craft beer as well as a comprehensive listing of functional beverages marketed in the U.S. 14:59: Interview: August Vega, Founder/CEO, MALK -- Recorded at Natural Products Expo West 2019, Vega spoke about the coincidental ties between MALK and a fictional brand featured in "The Simpsons" and how dairy allergies in her family and dissatisfaction with nut milk brands led her to create MALK. She also explained why MALK doesn't use the word "milk" on packaging or marketing, why data drives much of its business and innovation strategy and why Boulder Food Group is the right investment partner for the company. Later, she discussed the controversy surrounding MALK's use of high pressure processing as a safety step and how she addressed concerns about the products, and what she views at the near future for the brand. Brands in this episode: MALK, Steeped Coffee, Sudden Coffee, Blume, Roasterie, Atomic Coffee Roasters, Izzy CBD, Elemental Beverage Co., Essentia, Core, C4

According to Joe Heron, ignorance is underrated. A serial beverage entrepreneur on his third startup, Heron joined us for an interview included in this episode, in which he expressed his belief that "the number one characteristic of an entrepreneur is stupidity... because you manage the opportunity, you don't manage the risk." Having founded and successfully sold functional drink brand Nutrisoda and Crispin, a brand of premium hard ciders, Heron is now at the helm of Copper & Kings, a brandy-centric distillery based in Louisville, Ky. Prior to launching Copper & Kings in 2014, Heron had no prior experience in the distilled spirits industry, and, as he would learn, the process of starting a new distillery is notoriously difficult and expensive. Nevertheless, Heron couldn't pass up an opportunity to fill what he identified as a gap in the market for high quality American brandy. "For entrepreneurs, it becomes a compelling challenge of making the idea real," he said. "When you look at brandy, an enormous category, and the fact that was no American brandy, that felt like a really big idea." As part of our conversation, Heron spoke about his career as a brand creator beginning with Nutrisoda in 2002 through to the launch of Copper & Kings in 2014. Heron also explained why he views entrepreneurship as an art form and an outlet for creative expression, how he identified cider and brandy as two beverage categories that were ripe for innovation, what he took into consideration when selling Crispin to MillerCoors and why he decided to sell a minority stake in Copper & Kings to beverage alcohol conglomerate Constellation Brands. Show notes: 2:50: Interview: Joe Heron, Founder/CEO, Copper & Kings -- In an interview recorded via weblink, Heron spoke with BevNET CEO John Craven and Taste Radio producer Ray Latif about his path to entrepreneurship and what motivated him to launch Nutrisoda, a functional beverage brand that was acquired by PepsiCo in 2006. He also explained how a British trend of hard cider served over ice led him to create Crispin and why the company's focus on marketing and innovation helped it to stand out among competitors. Later, he spoke about the sale of Crispin to beer giant MillerCoors and discussed his belief that "it's better to be fast and messy than slow and late." He also explained why it's important for the company to "behave like an incumbent, not a challenger" and why he views distilled spirits giant Constellation, which holds a minority stake in Copper & Kings as "essentially as startup masquerading as a giant corporation." Brands in this episode: Nutrisoda, Vitaminwater, SoBe, Crispin Cider, Copper & Kings

As the saying goes, "a picture is worth a thousand words." When evaluating investment opportunities, Chris Hollod, a venture capitalist focused on early-stage consumer brands, takes the adage to heart. "I tell every brand: 'I judge you within the first two seconds of looking at your Instagram page,'" he said in an interview included in this episode. "I think it's the most important piece of the puzzle aside from the actual packaging itself." That perspective has helped shape Hollod's portfolio, which includes stakes in a number of lifestyle brands, including Matchabar, Dirty Lemon, Know Foods and Recess, among others. Listen to our full interview with Hollod, who spoke in depth about his investment philosophy, how he identifies bleeding edge trends and categories, and what an examination of "signal to noise ratio" can reveal about a brand's prospects. Show notes: 1:28: Receptors, Randy's and Roscoe's -- Early into the episode, Mike pops some CBD mints to (hopefully) address a few ailments, and the hosts discuss the difference between early-stage venture capitalists and angel investors. Later, they imbibe on some non-alcoholic beer from London (it's pretty tasty stuff) and chat about why it makes sense for successful and sometimes wealthy entrepreneurs to seek outside capital for a new company. Last, but not least, Ray expresses his love/hate relationship with donuts. 14:14: Interview: Chris Hollod, Founder/Managing Partner, Hollod Holdings -- In an interview recorded in Los Angeles, BevNET's John Craven and Mike Schneider spoke with Hollod about his background and investment philosophy and why digital strategy is at the top of his list when evaluating brands. He also explained why he believes that his job requires him to not only to follow and facilitate innovation but to predict it. Brands in this episode: Pur 7, Lucent Botanicals, Black Medicine Coffee, Infinite Session, O' Doul's, Founder's Brewing, Spudsy, Buff Bake, Kane's Donuts, Union Square Donuts, Voodoo Doughnut, Dunkin, Randy's Donuts, Roscoe's, Recess, Dirty Lemon, Matchabar, Know Foods, JuneShine, Blue Bottle Coffee, Four Sigmatic, Tenzo Tea, MUD\WTR, Verb Energy

A serial entrepreneur who started working for himself at age 12, Mark Sisson, has launched dozens of businesses over the course of his career. Last year, he finally hit the jackpot. Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments and dressings that he founded in 2015. Primal Kitchen has been his biggest success as an entrepreneur; last year Kraft Heinz acquired the brand for $200 million. Although Primal Kitchen was on the market for just over three years when it was acquired, the brand, which was born out of Sisson's popular blog, was decades in the making. In an interview included in this episode, Sisson spoke about his background as an entrepreneur and how his experience in direct-to-consumer sales paved the way for his blog and help lay the foundation for Primal Kitchen. Sisson also discussed effective techniques for communicating with modern consumers and why he views Kraft Heinz as the perfect partner. Show notes: 2:36: Interview: Mark Sisson, Founder, Primal Kitchen -- In an interview recorded at Natural Products Expo West 2019, Sisson spoke with NOSH editor Carol Ortenberg about the variety of business he founded early in his career and why he launched his blog, Mark's Daily Apple, in 2006. He also explained why the blog became so influential within the health and wellness community and how it provided Primal Kitchen with a smooth path to Whole Foods. Sisson also discussed the competitive landscape for Paleo foods and how Primal Kitchen is attempting to separate itself from the pack. Finally, he offered his perspective on the evolution of the food industry and why synergies from the Kraft Heinz deal will be a boon for both companies. Brands in this episode: Primal Kitchen, Soylent

In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix brand Simple Mills, and David Eben, the founder of Carrington Farms, a leading brand of organic seeds, grains and oils. Smith is the founder and CEO of Simple Mills, a brand of natural baking mixes, crackers and cookies, that she launched in 2013. Over the past six years, Simple Mills has become one of the leading natural brands in the spaces in which it plays. Its products are distributed in over 13,000 conventional and natural grocery stores including Whole Foods, Sprouts, Target, Kroger and Safeway. Smith was named to the Forbes 30 Under 30 Class of 2017 and based on what you'll hear in our interview, it's easy to understand why. Smith spoke about the origins of Simple Mills, how she assessed the opportunity for a better-for-you baking mix brand, what her first year was like and her definition of entrepreneurial commitment. Carrington Farms, a leading brand of organic seeds and cooking ingredients, actually started out as a tea company. Founder and CEO David Eben discussed the brand's evolution and how its portfolio has grown over the years. Entrepreneurs would be advised to take note of David's advice on working with retail buyers and why it has been and continues to be a key part of the company's business and innovation strategies. Show notes: 1:34: New Kids on the Block -- The hosts chatted about new team members at BevNET HQ including those in marketing, sales and with our NOSH vertical. They also riffed on a bunch of new products sent to the office this week and how some are advancing the categories that they participate in. 16:51: Interview: Katlin Smith, Founder/CEO, Simple Mills -- In an interview recorded at Natural Products Expo West 2019, Smith spoke with BevNET CMO Mike Schneider about her background in management consulting and how it played into the development of Simple Mills. She also discussed the day-to-day grind of her first year in business and how she stayed motivated, how she learned to most effectively present and communicate to investors, retailers and consumers and explained why leadership is about being "willing to change." 34:09: Interview: David Eben, Founder/CEO, Carrington Farms -- Also recorded at Expo West 2019, Eben spoke with Taste Radio Editor/Producer Ray Latif about Carrington Farms' evolution from a tea manufacturer to a stable brand for natural and organic ingredients. Eben also discussed the importance of retail buyer relationship, why product development is an "up and down" process that involves both suppliers and retailers, how a crispy quinoa puff was reborn as a crouton, and how to stay relevant with consumers. Finally, he spoke about the company's charitable arm, Carrington Cares. Brands in this episode: Nick's Sticks, Vital Proteins, Spudsy, Recipe 33, Pizootz, Ugly Drinks, Banzo Bites, Rachel's Overnight Oats, Simple Mills, Carrington Farms

David Bronner, the Cosmic Engagement Officer of Dr. Bronner's, wants to save the world. How, one might ask, does he plan on doing that? Simple. A lot of soap and a dash of psychedelics. Since Bronner took the reins of his family's business in 1998, Dr. Bronner's has become the top-selling brand of natural soaps in North America. The company, which also markets natural toothpaste, lip balm, shaving cream and coconut oil, generated $122 million in sales in 2018, over 30 times its revenue when Bronner took over. Dr. Bronner's, which was founded as a non-profit, religious organization dedicated to world peace, has used that growth to fuel its advocacy for social and environmental causes. The company has donated tens of millions of dollars into efforts supporting GMO transparency, the integration of cannabis and psychedelic drugs into American medicine, and regenerative organic agriculture. As part of a wide-ranging interview included in this episode, Bronner spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company's philanthropic strategy, discussed what makes Dr. Bronner's concept of corporate responsibility different, and how it is preserving its legacy. Show notes: 3:45: Interview: David Bronner, CEO, Dr. Bronner's -- In an interview recorded at natural products Expo West 2019, Bronner spoke about the company's origins in Southern California and how his experience as a Harvard student helped shape his personal belief system. He also discussed how his advocacy for hemp cultivation included being caged in front of the White House and planting hemp seeds on the DEA's lawn, his work with Multidisciplinary Association for Psychedelic Studies and why he believes psychedelics are the "last gift of the counterculture that hasn't been integrated" into the mainstream. Later, he spoke about the company's work in regenerative organic agriculture and why it's so important for companies to vet their supply chains. Finally, he discussed why the company has adopted a benefit corporation structure and how it is laying the foundation for the next generation of managers and executives. Brands in this episode: Dr. Bronner's, Patagonia, Guayaki, Nature's Path, Honest Tea, Annie's

Bend, the small, yet fast-growing city in Central Oregon, has become a haven for entrepreneurship. Although the local economy had been driven by the lumber industry for over a century, Bend has in recent years seen an influx of innovative companies -- from tech to food and beverage -- launched within its borders. According the office of Oregon's Secretary of State, Bend registers more new businesses each year than any other city in the state. Entrepreneurs often point to the Bend lifestyle, which is steeped in outdoor sports, snow activities and craft beer, as part of the city's appeal and why a variety of business and consumer publications have ranked Bend as one of the best small cities to live and work in the U.S. In a recent visit to Bend, we met with a few of its food and beverage entrepreneurs and community leaders to learn more about the reasons behind its emergence as a business capital on the West Coast. Note: a few of our interviews were re-recorded via phone due to an unfortunate loss of the original audio, hence a slight variation in sound quality. Show notes: 1:24: Sweetening You Up With... Shots? -- The hosts tested out a product called Nature's Wild Berry, which claims to make "anything sour, tart or acidic taste extremely sweet" after chewing on it 30 seconds. They also discussed the deluge of new functional shots coming to market and what brands are doing to stand out. 10:34: The Business of Bend -- We explored the city's evolution as a hub for entrepreneurship in a series of interviews with founders of several Bend-based food and beverage companies, including Picky Bars, Humm Kombucha, Riff Cold Brewed, Deschutes Brewery and Jem Organics. Brands in this episode: Vital Proteins, Fermenting Fairy, Bibi Beverages, BrainGear, Sol-ti, Vybes, Picky Bars, Humm Kombucha, Riff Cold Brewed, Deschutes Brewery, Jem Organics

As the saying goes: if life gives you lemons, make lemonade. But what if life gave you 800 million pounds of ugly, but perfectly edible watermelons? If you're Jody Levy, you make WTRMLN WTR, a brand of cold-pressed watermelon juice beverages. A serial entrepreneur and design expert, Levy has overseen the evolution of WTRMLN WTR from a single product to a platform brand whose products are available at over 25,000 locations nationwide. Leading with a mission of sustainability and natural hydration, WTRMLN WTR has attracted funding from prominent investors from within the beverage industry as well as from a number of celebrities, including NBA star Chris Paul and music icon Beyoncé, who praised the company's desire to "deliver accessible wellness to the world." In the following interview, Levy spoke about her background in branding and design and how it fueled the creation of WTRMLN WTR. She also discussed how ignorance can be an asset as a beverage entrepreneur, why it's important to admit what you're not good at and what you love to do, and why she describes her career as a "journey of synchronicity." Show notes: 2:38: Interview: Jody Levy, Co-Founder, WTRMLN WTR -- In an interview recorded at Natural Products Expo West 2019, Levy spoke about the importance of her family nurturing her artistic spirit and the role it continues to play throughout her life. She also discussed the important mentors and influential artists, including the Eames brothers and Buckminster Fuller, who helped shape her perspective in creating WTRMLN WTR. She also explained why "running a beverage company is like getting hit in the face by a 2x4 every day," why connecting with investors on a personal level led to deals with Rohan Oza and Beyoncé and what battling Lyme disease taught her about work-life balance. Brands in this episode: WTRMLN WTR

This episode features interviews with two entrepreneurs that are advancing the conversation for cannabis-infused food and beverage brands: Jonathan Eppers, founder and CEO of Vybes, and Kristy Knoblick Palmer,co-founder and COO of Kiva Confections. A tech executive-turned-beverage entrepreneur, Eppers joined us for a discussion about the launch and development of Vybes, a CBD-infused water brand that leads with the tagline "Mind + Body Function." Eppers discussed why he's embraced CBD, why "borrowing brand equity" has been key to Vybes' marketing strategy and what's in store for 2019. Our interview with Palmer focuses on her budding business of Kiva Confections, a maker of cannabis-infused chocolates, mints and gummies. Launched in 2010, Kiva products are sold at cannabis dispensaries in five states, including its home market of California. In our interview, she spoke about the Kiva's origins, its branding strategy, how the company differentiates its products and how it drives trial. She also discussed the evolution of the cannabis industry and the mainstreaming of cannabis products, while also offering advice to entrepreneurs looking to break into the space. Show notes: 1:34: WTF is Smoobucha? -- The hosts riffed on a bunch of new products sent to the office over the past week, including Odwalla's new smoothie and kombucha blend, and how food and beverage brands are attempting to educate consumers about responsible use of cannabis-infused products. 11:14: Interview: Jonathan Eppers, Founder/CEO, Vybes -- In an interview recorded in West Hollywood, BevNET's Mike Schneider and John Craven spoke with Eppers about his career prior to the launch of Vybes, which included work with eHarmony and Google and the launch of a startup called RadPad. He also discussed Vybes' branding and marketing strategy, the company's thoughtful approach to distribution, and offered his take on isolate vs. full spectrum CBD. 27:10: Interview: Kristi Knoblich Palmer, Co-Founder/COO, Kiva Confections -- Palmer sat down with BevNET's Mike Schneider and Jeff Klineman at Natural Products Expo West 2019 for a conversation about Kiva and its development as one of the leading THC-infused food brands. Palmer spoke about Kiva's mission to offer consumers a better edible experience, the rapid growth of the cannabis industry, how the company infuses its core values into packaging and why she believes that food will help expand opportunities for THC consumption. She also discussed effect-based marketing, why "budtenders" often guide consumer decisions, and made a prediction about federal legalization of cannabis. Brands in this episode: Vybes, Kiva Confections, Odwalla, WTRMLN WTR, Banzo Bites, Smari, Klackers, Kiito, Lumen

Kodiak Cakes CEO Joel Clark will be the first to admit that entrepreneurship isn't a part-time job. For years, he tried to run the pancake mix brand, which launched in 1995 and is based on a family recipe, as a side-business while pursuing a graduate degree and consulting career. There were struggles, late nights and more than a few headaches, mistakes and missed opportunities. Despite the challenges, Kodiak Cakes earned a loyal consumer following and a steady streak of retail wins. Clark, however, knew that the brand couldn't tread water forever. For Kodiak Cakes to truly succeed, he'd have to be all in. His commitment helped turn a tiny business selling products to a handful of mom-and-pop shops into the top-selling category brand at Target, one that eclipsed $100 million in sales last year. In an interview included in this episode, Clark spoke about his journey and how perseverance, innovation and swimming in the "Shark Tank" played into the evolution and success of Kodiak Cakes. Show notes: 2:38: Interview: Joel Clark, CEO, Kodiak Cakes -- We sat down with Clark for an interview recorded at Natural Products Expo West 2019, where Kodiak Cakes was launching a new line of protein-infused graham crackers. As part of a wide-ranging conversation, Clark spoke about the origins of Kodiak Cakes and its early years spent bootstrapping. He also discussed how the brand landed its first major retail partner, how he operated Kodiak Cakes and supported himself during lean years and why he was always thinking about a backup plan. He also explained how the company's first hire eventually became its president, how to empower employees and why innovation means more than developing new products. Later he spoke about how the brand's flagship offering came to being, the impact of appearing on "Shark Tank" and the decision to partner with a venture capital firm. Brands in this episode: Kodiak Cakes

If you want to get the attention of Boulder Food Group (BFG), a venture capital firm that recently launched a new $100 million fund, having a memorable package design is a good way to start. Launched in 2014 by industry veterans Tom Spier and Dayton Miller, BFG has made early-stage investments in several innovative and socially conscious food and beverage brands, including Chameleon Cold-Brew, Caulipower, Birch Benders and MALK. In an interview included in this episode of Taste Radio, Spier explained why visual appeal is a key factor in BFG's investment criteria and paramount to the success of young brands. "If you can deliver the right visual representation -- and then also the taste and the price -- you can steal a disproportionate amount of category share with that combination," Spier said. "But if you're lacking the visual appeal, that gets to be a lot more difficult. So we really do try to identify brands that really are beautiful, unique, memorable -- brands that are going to get a consumer to stop in a store, take a look, pick it up and, hopefully, buy it." Also in our interview, Spier and Miller discussed their backgrounds in food and beverage, how BFG curates its portfolio and what they view as the value-added nature of the firm. They also spoke about why BFG likes "to scale into [its] investments" and shared their perspective on innovative concepts and what brands need to bring to the table in an investor meeting. Show notes: 1:40: Post-Show, Now Is The Time for More Expo-sure -- The hosts reflected on Expo West 2019, and discussed the importance of brands to maintain momentum from the show, particularly if they launched new products at the event. Also: Mike re-enacted a spicy adventure and spoke about a couple new cascara products featured at Expo West. 10:03: Interview: Tom Spier & Dayton Miller, Managing Partners, Boulder Food Group --- As part of our interview, recorded at Expo West 2019, Spier and Miller spoke about Boulder Food Group's investment philosophy and how it evaluates and identifies synergies with entrepreneurial brands. They also discussed the environment for food and beverage investment and how it has evolved in recent years, and the data that can make or break an investor pitch. Brands in this episode: Fire Cider, Fermenting Fairy, Riff Cold Brewed, Up to Good, Chameleon Cold-Brew, Olipop, MALK, CAULIPOWER, 4th and Heart, Birch Benders

Show of hands — if you sold your company for $286 million, would you go back to work for the new owner? We're guessing there's not many arms raised. For Justin Gold, however, leaving the company he founded in 2004 after it was acquired by Hormel Foods in 2016 was never an option. Justin's, a pioneering brand of better-for-you nut butters and snacks, is not just his namesake — it's his legacy and one that continues to grow. "The brand stands for something," he said in an interview included in this episode. "It has values. It has personality. It has charisma. But those values all hinge on me. And if I'm there, it really drives the connection back to the consumer, back to the retailer, back to the broker, back to the person -- and that's really important. It gives the brand a life outside of just a product." In our interview, Gold spoke about his decision to stay with Justin's after the Hormel acquisition. He also discussed the brand's evolution and how a new take on a familiar snack and a key hire were game-changers for Justin's. Gold also explained his belief that making a lot of money and having a mission to change the world are not mutually exclusive. Show notes: 2:34: Interview: Justin Gold, Founder, Justin's -- In our interview, recorded at Natural Products Expo West 2019, Gold spoke about his current role with the company following its acquisition by Hormel Foods, and his why he's "still the heart of the organization." He also explained his perspective that Justin's was a "10-year overnight success," the decision to align with Hormel, and what he views as the keys to innovation and improving the food system. Gold also discussed the growth of the brand following the hire of Peter Burns as CEO and what he learned from the longtime industry executive, and finally, how he hopes consumers perceive Justin's. Brands in this episode: Justin's, Reese's, Hormel Foods

Just three and a half months since its debut, Recess, a sparkling water brand infused with CBD and adaptogens, has generated an incredible amount of buzz. Profiled in mainstream media outlets, including The New York Times, Forbes and CNBC, Recess has been dubbed the "LaCroix of CBD" and within days of its launch the products were backordered for weeks. So what's behind the hype? In an interview included in this episode, Recess founder/CEO Benjamin Witte spoke about the brand's creation and how he set it up for a fast start. He also discussed the company's long-term mission, why Recess is marketing a solution rather than an ingredient, and why he believes the best way to succeed as a beverage company is not to think like one. Show notes: 1:36: A Sea of CBD (and Investors) at Expo West -- On location in Anaheim for Natural Products Expo West 2019, the hosts discussed a significant shift in how entrepreneurs and investors interact at the annual trade show. They also spoke about new CBD products exhibited at the annual trade show and confusion about how the ingredient is promoted. They also riff on a few notable food and beverage brands featured on day one of Expo West. 21:44: Interview: Benjamin Witte, Founder/CEO, Recess -- In an interview recorded Recess's office in New York City, Witte spoke about his relationship with CBD and how it got him into the beverage business. He also discussed why he views Recess as a "recreational wellness brand" and plans to expand with digital and physical versions. He also explained why he believes that today, "brands are built on your phone," how Recess "designs feelings" and the lessons from the brand' pop-up show in Manhattan. Brands in this episode: Recess, Wilde Brands, Revive Kombucha, Brew Dr. Kombucha, Rowdy Mermaid, Olipop, Wonder Drink, Humm Kombucha, Hella Cocktail Co., The Maple Guild, Sunwink, Waku, Goldthread, Fatworks, Q Soo, Sol Cuisine, Shrooms, Pan's Mushroom Jerky, Kitu, Spudsy, Riff Cold Brewed, Red Bull, Monster Energy, Rockstar Energy

When it launched in 2013, Boxed, an online retailer of bulk goods, had all the hallmarks of a tech startup. Audacious idea? Check. Parents' garage as the company office? Check. Low probability of success? Check. Unlike many startups, however, Boxed has thrived since its debut. The company, dubbed the "Costco for millennials," reached $100 million in sales in 2016 and has attracted interest from a variety of investors, who've injected over $243 million into the business. Last year Kroger reportedly made an offer to buy Boxed for a half-billion dollars. So how has Boxed, which is less than six years old, achieved this position? We recently sat down with the company's co-founder and CEO Chieh Huang to get the answers. In our conversation, he spoke about his background and why the acquisitions of Whole Foods and Jet.com were critical to the development of the company. He also discussed the evolution of mobile commerce, the importance of user experience and customer service, and how Boxed curates its product assortment and utilizes consumer data. And in one of the most notable moments of our conversation, Huang explained why he believes the future of online food shopping "will feel like Netflix." Show notes: 2:42: Interview: Chieh Huang, Co-Founder/CEO, Boxed -- In an interview recorded at Boxed headquarters in New York City, Huang discussed the company's origins and why its current office may look familiar to those in the tech community. He also explained why bulk retailing makes sense from an economic standpoint, why Boxed only carries 1,600 items, and the consumer- business-driven reasons behind the growth of online shopping. Huang also spoke about his unorthodox interviewing process, why he doesn't view co-workers as "family," and how he defines success. Brands in this episode: Smartwater

Over the course of his career, Ryan Lewendon, a partner with influential CPG law firm The Giannuzzi Group, has worked with hundreds of CPG brands, including Vitaminwater, Krave Jerky, Vita Coco and BodyArmor. His experience has provided him with a window into how successful entrepreneurs think and operate. In an interview included in this episode, Lewendon offered his perspective on the elements of a winning brand and what it takes to succeed. As part of our conversation, he discussed how to avoid some of the early mistakes that can haunt entrepreneurs down the line and the keys to effective networking, plus tips on considering the valuation of your company and working with celebrities. He also shared why he believes next year may be the wrong time to launch a food or beverage company. Also in this episode: BevNET's Martín Caballero and Brad Avery take us inside the latest issue of BevNET Magazine, which includes feature stories on the coffee category, flavors and functional ingredients and the spirits industry. Show notes: 1:44: From NYC to Cabo to Expo West: The hosts chat about Ray's recent visit to NYC, where he recorded several podcast interviews, including with Fever-Tree North America CEO Charles Gibb and Boxed co-founder/CEO Chieh Huang and made a visit to Recess IRL, an experiential pop-up shop launched by the CBD-infused sparkling water brand. Later on, John Craven spoke about his visit to BevNET's San Diego office and meeting with a couple hard kombucha entrepreneurs. The hosts also encouraged attendees of the upcoming Natural Products Expo West 2019 to follow @bevnet, @noshdotcom and @bevnettasteradio for pics of new products and brands featured at the event. 15:09: Interview: Ryan Lewendon, Partner, The Giannuzzi Group -- Lewendon has been with the firm since its inception in 2010, and has helped hundreds of companies navigate growth at every stage of their development, and advised entrepreneurs from initial launch through to a multi-million dollar exit. In a wide-ranging interview recorded at The Giannuzzi Group office in Manhattan, Lewendon discussed his background in the food and beverage industry and why the firm's "business model is to get fired every year." He also offered his perspective on why networking is all about building relationships, the dangers of treating equity "as too much of a currency," why there's no magic formula for valuations of small companies, how to approach celebrities about getting involved with your brand and why he thinks that if you're thinking about starting a food or beverage company, you should not wait till 2020. 43:11: Inside The Latest Issue of BevNET Magazine -- Published last week, the January/February 2019 issue of BevNET Magazine includes articles penned by BevNET's Martín Caballero and Brad Avery, who shared insights and additional analysis about the content. Brands in this episode: Recess, Fever-Tree, Junshine, Novo Brazil, Boochcraft, Luna Bay Kombucha, RightRice, Banza, BodyArmor, Calidad Beer, Alfred Coffee & Tea, Once Upon a Farm, Foodstirs

Fever-Tree North America CEO Charles Gibb describes himself as "globally mobile," and, based on his resume, that's an apt description. Although he's lived and worked in New York for nearly a decade, his career in the spirits industry has included executive-level roles based in cities across Europe and Australia. In an interview included in this episode, Gibb said that the experience has helped shape his leadership of Fever-Tree North America, the U.S.-based subsidiary of the super-premium mixer brand. "When you live in a country, you really understand what drives [and] motivates the people," he said. "You appreciate the cultural diversity, the differences, and you get newfound respect for people and the way they live their lives." As part of our wide-ranging interview, Gibb spoke about his work in the spirits business leading up to Fever-Tree, including a high-profile role as the President and CEO of Belvedere Vodka. He also discussed how his experience in British Army taught him about the importance of communication and humor, spoke about the evolution of the global market for spirits and mixers and why he believes that Fever-Tree can be a brand for all consumers. Show notes: 2:43: Charles Gibb, CEO, Fever-Tree North America -- Gibb helms Fever-Tree's American outpost, which opened its doors in 2018 and has rapidly paid dividends for the company. According to Fever-Tree, U.S. sales grew by 21 percent year-over-year since the new office opened. In this interview, Gibb discussed the development and growth of the subsidiary and the opportunity for premium mixers in the U.S. He also spoke about how his prior experience in the spirits business prepared him for the role and recalls how his experience as an officer in the British Army and perspective from living in cities around the world have molded his leadership style. Sidenote: Gibb explained what a "prat" is and why you wouldn't want to be described as one. Brands in this episode: Fever-Tree, Belvedere Vodka, Hennessy

In this episode, we explored the evolving landscape for plant-based foods through conversations with Ben Mand, the CEO of coconut beverage brand Harmless Harvest and Michele Simon, the founder and executive director of industry trade group the Plant Based Foods Association (PBFA). Mand, who joined Harmless Harvest last year, spoke about the company's recent revamp of its dairy-free, coconut-based yogurt drink and how lessons from its initial launch have shaped the company's innovation strategy. He also discussed how Harmless Harvest is exploring opportunities to extend its brand platform while maintaining the integrity of its flagship product. Later in the show, Simon, who launched the PBFA in 2016, spoke about a shift in how consumers perceive plant-based foods and how brands are responding. She also addressed the growing debate about the proper use of the words "meat" and "milk" and why she believes that lobbyists advocating on behalf of animal-based meat and dairy industries are fighting a losing battle. Show notes: 1:43: The Ill Subliminal — The hosts discussed Rowdy Mermaid Kombucha's recent $3.5 million funding round, Landis' unfortunate illness, GT's Living Foods' line of adaptogenic beverages and a visit from cannabis innovator Adam Terry. 11:42: Interview: Ben Mand, CEO, Harmless Harvest -- A veteran CPG executive, Mand took the reins of a company that has faced a few challenges to its business in recent years, most notably in the use of its former processing method, HPP. Nevertheless, the Harmless Harvest brand has maintained a loyal following, particularly among consumers in the natural channel. ow the coconut water category has evolved in recent years and the most pressing challenges facing companies in the space. 27:35: Interview: Michele Simon, Executive Director, Plant Based Foods Association (PBFA) -- Since launching the PBFA, Simon and her team have lobbied for companies innovating with plant-based alternatives to meat and dairy products. NOSH editor Carol Ortenberg caught up with Michele at the 2019 Winter Fancy Food Show for a conversation about the development of the trade group and work on behalf of its member companies. Brands in this episode: Rowdy Mermaid Kombucha, Spindrift, KeVita, Iconic Protein, Koia, LifeAid, Zola, Piknik, GT's Living Foods, Harmless Harvest, Plum Organics, FRS, Beyond Meat

Three decades ago, Marygrace Sexton launched Natalie's Orchid Island Juice Co. with an ambitious goal: give consumers across the country access to high-quality, fresh-squeezed juice. While the dream was big, Sexton launched the company in a production facility about the size of a one-bedroom apartment and the first bottles were shipped in a delivery truck borrowed from a local meat company. Natalie's, named after Sexton's first daughter, has since grown by leaps and bounds in the years since. Its juices are sold in over 30 states and 40 countries and annual revenue reached $63 million in 2018. The company is family-owned and operated, and Sexton says that its commitment to quality and customer service have remained the same since day one. In the following interview, she spoke about the brand's origins and the two rules that govern its business strategy. Sexton also explained why she's determined to change her leadership style, discussed the company's succession plan and how she's preparing her daughter to take the reins. Show notes: 1:41: Marygrace Sexton, Founder/CEO, Natalie's Orchid Island Juice Co. -- In an interview recorded via weblink, Sexton explained how seeing her mother live in poverty motivated her to succeed as an entrepreneur. She also discussed navigating challenges within the competitive juice category and how the company overcame a costly recall. Sexton also spoke about why it's difficult to change her management style, the business advice she gives to her daughter and likely successor and the reason she launched A-GAP, a non-profit that encourages time off from technology. Brands in this episode: Natalie's Orchid Island Juice Co.

Blue Bottle Coffee CEO Bryan Meehan is well aware of the increasingly competitive landscape for coffee. Yet while some companies are racing to expand and innovate, Blue Bottle, one of the most admired coffee roasters and retailers in the world, is taking a patient and restrained approach. "Our way is not the right way if we want to be the most commercially successful company in the country. Meehan said in an interview included in this episode. "There are companies ahead of us that are doing more innovation. But I think our way is the right way if we think about the long-term value of the brand and what taste we deliver to our customers." That perspective is embraced by Blue Bottle's majority owner, Nestlé, which in September 2017 paid approximately $500 million for a 68 percent stake in the company. Meehan remarked that Nestlé views Blue Bottle as "doing something very unique and should not be touched." "Throughout the whole culture of Nestlé, there's support to just (let) Blue Bottle be," he said. As part of our conversation, we spoke with Meehan about how Blue Bottle's new line of whole bean coffee in pressure-sealed cans fits into its purposeful innovation strategy. He also discussed the evolution of Blue Bottle's cafe and beverage business and the company's efforts to enhance consumers' experience with coffee and his perspective on the future of packaged coffee drinks and the industry as a whole. Also in this episode: an interview with former N'Sync star Lance Bass who recently introduced a line of cocktail mixers called Just Add X. Bass spoke about the launch and development of the new brand and how his experience in the CPG business compares to that of his music career. Show notes: 1:39: Cannabis, Canned Cocktails & Freeze-Dried Ice Cream -- Mike spoke about his visit to the Seed to Sale cannabis conference held this week in Boston and what it was like to interview Lance Bass. Later, the hosts imbibed on canned cocktails and tea-infused beer, munched on freeze-dried iced cream and remarked a recent visit to the office by Dan & Genevieve Brazelton, the founders of cocktail mixer company Improper Goods. They also discussed the construction of a new studio for our new weekly video show, Taste Radio Now. 15:23: Interview: Bryan Meehan, CEO, Blue Bottle Coffee -- Since he Meehan took the helm of Blue Bottle in 2012, Meehan has overseen three major funding rounds and executed a significant expansion of the company's cafe business and its foray into ready-to-drink beverages. He also guided Blue Bottle through Nestle's acquisition of a majority stake in the company. In an interview recorded at Blue Bottle's booth at the 2019 Winter Fancy Food Show, he discussed the recent launch of its innovative cans of coffee beans and expansion of its cafe business. He also explained why Nestle views Blue Bottle as "precious" and why "over time (it) can be a company for everybody." 30:55: Interview: Lance Bass, Founder, Just Add X -- If you grew up in the late 1990's or early 2000's you're probably familiar with Lance Bass, best known from the wildly popular boy band N'Sync. Since hanging up his headset mic and dancing shoes, Lance has begun a new career as a beverage entrepreneur with the launch of cocktail mixer line Just Add X. At the 2019 Winter Fancy Food Show, Lance sat down with Mike Schneider and NOSH editor Carol Ortenberg for a conversation about the launch and development of Just Add X and how his experience in the CPG business compares to that of his music career. Brands in this episode: MedMen, Cocktail Squad, Shipyard Brewing Co., Tiesta Tea, Owl's Brew, Cosmik Ice Cream, RAFT, The Bitter Housewife, Smashmallow, Blue Bottle Coffee, Intelligentsia Coffee, Stumptown, Just Add X, Chef'd

We live in a time when we don't have to make a trade-off between healthy and delicious food, but we used to. Pete Lescoe was one of a handful of pioneers who paved a path for better-for-you and tasty snacks with Food Should Taste Good, which he launched in 2006. The brand's line of tortilla chips, made with healthy ingredients like flaxseed and quinoa, was an instant hit with retailers and consumers, and just six years after its market debut Food Should Taste Good was acquired by General Mills. Five years later after the sale, Lescoe was back at it with Plant Snacks, an innovative brand of healthy chips made from cassava flour. In the following interview, Lescoe chronicled his journey as an entrepreneur, including how he created a foundation for success with Food Should Taste Good, discussed his perspective on risk and explained why cash will always be king. He also spoke about the eventual sale of the company, why he got back in the food business and why he doesn't think about happiness as a goal. Show notes: 2:38: Interview: Pete Lescoe, Founder, Food Should Taste Good/Plant Snacks -- In a conversation recorded at his office in Greenwich, Conn., Lescoe recounted his early days in business beginning with a business development role at small chain of flower stores through to his MBA education at Babson College and work with a food broker. He also discussed why having an income while launching Food Should Taste Good was so important in the first year, how he negotiated contracts with co-packers and retailers in such a way that cash was always available, why imitating success helped scale the brand, and the decision to take on equity capital. He also talked about life after the sale of Food Should Taste Good, why he saw an opportunity to lead the emerging cassava snack space with Plant Snacks, and the role of happiness in his life. Brands in this episode: Food Should Taste Good, Plant Snacks

Hint founder and CEO Kara Goldin knows a thing or two about building a brand around a successful e-commerce strategy. Approximately 40 percent of the flavored water company's $100 million in annual revenue comes from online sales, a majority of which is from its website, drinkhint.com. When advising entrepreneurs on how to build a foundation for success online, Goldin encourages them to keep it simple. "Whether you're a $500,000 brand or you're a $1 billion brand, start small," she said in an interview included in this episode. "Launch a small website… and make it really simple to transact. If you start with 'the consumer controls your destiny,' make it easy. Think about your own life. People are really busy. Spend money on photography, (include) a really basic story and make it super-easy to check out. And then spend a little bit of money on ads." As part of the interview, recorded at Hint's headquarters in San Francisco, Goldin also discussed the mission and purpose of its brick-and-mortar retail store, which it describes as an "experiential water bar," and how it has enabled the company to learn more about its consumers. Also in this episode: A conversation with James Le Compte, the CEO of To'ak, an ultra-premium chocolate brand based in Ecuador. Le Compte discussed the origins and positioning of To'ak and shared an amazing story of how the company located and identified the rare cacao used in its products. Show notes: 1:27: Siete & Stripes + TR Now! -- The hosts discussed recent headlines on BevNET and NOSH, including a lawsuit filed by the model known as Fiji Water Girl against The Wonderful Company and a $90 million minority investment by The Stripes Group into Siete Family Foods. Mike, John and Ray also spoke about their visit to Hint HQ, and riffed on Taste Radio Now!, a new video show livestreamed on Instagram and YouTube. 12:53: Interview: Kara Goldin, Founder/CEO, Hint -- We first featured Kara Goldin on Taste Radio back in Ep. 81 of the flagship podcast. This time around, Ray Latif sat down with her Hint's headquarters in San Francisco's Cow Hollow/Marina district, where the company operates out of four storefronts, one of which is a company-owned retail store. Goldin explained why the shop enables Hint to "really secures [an] omni-channel approach," and its role in attracting new business to its DTC platform. She also spoke about best practices for e-commerce and why data from online sales is critical to understanding Hint's audience. 36:57: Interview: James Le Compte, CEO, To'ak Chocolate -- At BevNET Live Winter 2018, Le Compte joined Mike Schneider and talked all things To'ak. The company creates ultra-premium chocolate using a rare variety of cacao once thought to be extinct; To'ak chocolate bars range from $280-685, depending on variety. Le Compte discussed his affinity for Taste Radio and also explains why Ecuador is central to To'ak's mission and discussed why the company chose to position its products as luxury items. Brands in this episode: Goldthread, Liquid Death, Harmless Harvest, Colorado Hemp Honey, Hint, To'ak

When considering the breadth of her career as a chef and restaurateur, one might ask: what hasn't Nancy Silverton accomplished? Having cut her teeth in the restaurant business nearly 40 years ago, Silverton has been consistently lauded as one of the greatest chefs of our time. Honored twice by the James Beard Foundation -- in 1991 as the Outstanding Pastry Chef in America and in 2014 as the recipient of its Outstanding Chef Award -- her contributions to American cuisine are legendary. Silverton's influence stretches beyond restaurants. She's also the founder of acclaimed bread company La Brea Bakery, which has helped redefine bread as a premium food on dinner tables across the U.S., and of Nancy's Fancy, a luxury brand of gelatos and sorbettos. In an interview included in this episode, Silverton spoke about her approach to cooking and food innovation and why she's always trying to create craveable food. She also explained why "having a business is not a hobby" and how she navigates the challenges of modern marketing… aka making your restaurant bathroom "Instagrammable." Show notes: 3:20: Recorded at the 2019 Winter Fancy Food Show, Silverton spoke with NOSH editor Carol Ortenberg about the development and emergence of La Brea, which was sold in 2001 for over $55 million. She also discussed the importance of aligning flavor with food, why she doesn't manage her own Instagram account, and her work as the owner of the influential Mozza Restaurant Group, which operates several pizzerias and fine dining establishments in Southern California. Brands in this episode: Mozza Restaurant Group, La Brea Bakery, Nancy's Fancy

Two years after launching their loose leaf tea company, Tiesta Tea co-founders Patrick Tannous and Dan Klein arrived at a crossroads. Amid slumping sales, their advisors exhorted the young entrepreneurs to find new retail accounts. Tannous and Klein replied that they'd already visited hundreds of retailers throughout their home market of Chicago and other cities in the Midwest. "What do you want us to do?" Tannous recounted. "And they looked at us and said, 'Did you guys go door-to-door in New York?'" Tannous and Klein hit the road with a "play the numbers" strategy and goal: knock on 500 doors in 25 days and win 50 new accounts. In an interview included in this episode, Tannous explained that the road trip was not only successful, it helped them refine their pitch and learn best practices for selling the brand to retailers. He also discussed how Tiesta has built strong relationships with retail buyers, why the company's partnership with Target resulted in a new line of cold brew bottled teas, and the key role the founder of Jimmy John's sandwich chain played in the company's development. Also in this episode, a conversation with Robert Jakobi, a serial entrepreneur and creator of a number of successful brands in England. In 2017 he launched Bou, a U.S. based brand of better-for-you bouillon and gravy cubes, and instant soup cups. Jakobi chronicled his journey from the U.K. to the U.S. and discussed the differences between the two countries in terms of financing, entrepreneurship and M&A. Show notes: 1:39: Big Soda + Niche Category = ??? -- The hosts discussed the recent launch of Pepsi Nitro, a nitrogenated version of the soda company's flagship cola and The Coca-Cola Co.'s introduction of Bar None, a line of non-alcoholic cocktail beverages. They also spoke about the launch of Taste Radio Now! A new weekly TV show that's livestreamed on YouTube and Instagram Live, BevNET's upcoming Cannabis Guide and hiring at BevNET. 13:22: Interview: Patrick Tannous, Co-Founder/CEO, Tiesta Tea -- Launched in 2010 by Tannous and childhood friend Dan Klein, the Chicago-based company markets a range of functional loose leaf and ready-to-drink cold brew teas. The fast-growing brand is sold in over 6,500 retail locations across the U.S., including Costco, Target and Whole Foods, and last year the founders were named to Inc. Magazine's 30 Under 30 list. In the following interview, I sat down with Tannous spoke about the origins of Tiesta and how he and Klein identified an opportunity to innovate in the sleepy category of loose leaf teas, and why knocking on 500 doors is something every entrepreneur should do. 34:47: Interview: Robert Jakobi, Founder/CEO, Bou -- Most people are familiar with Cup-O-Noodles, the instant soup brand that comes in a styrofoam cup. Robert Jakobi saw an opportunity to make a healthier version. Two years ago, he launched Bou, a better-for-you brand of bouillon and gravy cubes and soup cups. Jakobi spoke with BevNET CMO Mike Schneider about the development of his company, which he launched after a starting a number of successful brands in England. Brands in this episode: Pepsi, Coca-Cola, Bar None, Not Just Pasta Sauce, Brooklyn Boocha, Flower Power, Tiesta Tea, Bou

There is some disagreement about the correct pronunciation of spelled kefir. Yet, whether you pronounce it KEE-fur or kuh-FEAR, there's no question about how to say the name of the leading brand in the category: LIFEWAY. Founded in 1986 by the Smolyansky family, Lifeway helped pave a path for mainstream consumption of kefir, a fermented dairy milk beverage that originated in Eastern Europe and is prized for its probiotic benefits. Since taking the helm as CEO of Lifeway in 2002, Julie Smolyansky has led the publicly traded company to a nearly 10-fold growth in sales and a significant expansion of Lifeway's product offerings, which include a variety of kefir drinks, yogurts, kids' foods and frozen desserts. In an interview included in this episode, Smolyansky spoke about the origins of Lifeway, which was launched in Chicago eight years after her family fled the former Soviet Union. She also discussed taking on the role of CEO at a relatively young age and how she deals with persistent criticism, how the company's innovation strategy and why Lifeway releases some new products as "a marketing expense." Show notes: 2:58: Interview: Julie Smolyansky, CEO, Lifeway Foods -- Recorded via weblink, Smolyansky spoke about a recent meeting with entrepreneur Richard Branson and offered her perspective on the current political climate for refugees based on her on experience coming to the U.S. in the 1970s. She also discussed the origins of Lifeway, which was launched from the basement of her family's Russian deli in Chicago, and how it was initially marketed to Russian communities in U.S. cities before later finding resonance among health-focused consumers. She also explained why protecting the legal definition of kefir is critical, how she overcome personal tragedy and quieted the naysayers after taking the reins as CEO, and what the company learned about the launch of its kids' line when it debuted at the height of the recession. Brands in this episode: Lifeway

In an episode that covers retail strategies from Trader Joe's to tap rooms, we feature interviews with entrepreneurs behind two innovative companies: Pete Maldonado, the co-founder of fast-growing meat stick brand Chomps, and the co-founders of upstart coffee brand Riff Cold Brewed, Paul Evers and Steve Barham. Launched in 2012, Chomps has gradually evolved from a small direct-to-consumer brand focused on consumers with specialized diets to one that reached over $20 million in sales in 2018. Chomps is carried nationally at Trader Joe's and Maldonado told us it will soon close on a major distribution deal with Walmart. In our interview with Maldonado he discussed best practices for working with the notoriously secretive Trader Joe's and how Chomps is continuing to patiently expand its retail presence at major chains by focusing on strategic merchandising displays and in-store placement. Later in the show, we're joined by Evers and Barham, who launched Riff, a brand of glass bottled cold brew coffee in early 2018. In addition to its ready-to-drink beverages, the company also operates a unique taproom in Bend. Evers, a co-founder of both the highly respected craft brewery Crux Fermentation Project and branding agency tbd, described the location as both the epicenter of the brand and asa key component of its mission to create new consumer experiences with coffee. Show notes: 1:36: Botanicals, Butters and... Baseball? -- The hosts chatted about a few products and new brands that came into the office over the past week, including Olipop, Spudsy and Humble Nut Butter. They also discussed best practices for making a great email pitch. 9:24: Interview: Pete Maldonado, Co-Founder, Chomps -- Maldonado discussed the origins of Chomps, how it has developed a loyal following among Whole30 and Paleo consumers. He also explained why the brand will never compete on price, why women make up over 80 percent of its consumers, and the reason that he's extremely cautious about accepting outside capital. 32:28: Interview: Paul Evers and Steve Barham, Co-Founders, Riff Cold Brewed -- Recorded on location at the Riff taproom in Bend, Ore., Evers and Barham discussed the role of the taproom in Riff's development and as an incubator for new ideas. They also spoke about the genesis of Riff and their plans to differentiate the brand amid a crowded cold brew market, the evolution of the word craft and how Steve, a former LinkedIn executive, is incorporating lessons from the tech space into the company. Brands in this episode: Olipop, Spudsy, Humble Nut Butter, Chomps, Slim Jim, Riff Cold Brewed, Crux Fermentation Project, Humm Kombucha

Tofurky, which has been producing plant-based meat products since 1980, is the OG of animal protein alternatives. The brand always had a loyal following, but with consumer interest in plant-based meat surging in recent years, sales of Tofurky products, which are distributed on six continents, reached $40 million in 2018. Tofurky president and CEO Jamie Athos recently joined us for a wide-ranging interview included in this episode in which he discussed the origins of Tofurky and how the brand has evolved over its nearly four decades on the market. Athos also discussed current challenges for plant-based meat companies, executing and learning from a recent brand revamp, the reason that Tofurky has resisted acquisition offers and why he believes that plant-based ham has to taste great, but doesn't have to taste exactly like... ham. Show notes: 2:57: Interview: Athos sat down with NOSH editor Carol Ortenberg for an interview recorded at the Alternative Protein Show, an annual industry networking event in San Francisco. As part of their conversation, Athos discussed how challenges in Tofurky's first 35 years have differed from those in the last five, how the company attempts to make manufacturing "as virtuous as possible," and why he believes that "the upside for the world is greater if Tofurky is in the hands of people who understand its place in the ecosystem." He also spoke about Tofurky's lawsuit against the state of Missouri, which is attempting to limit how companies can use the word "meat," navigating the hype for plant-based foods and his belief that the company "should not be in business if we can't make great tasting food." Brands in this episode: Tofurky

From artisanal foods to craft spirits, this episode explores the evolving business landscape for specialty food and distilled beverages. Steven Rannekleiv, the global sector strategist for beverages at global financial services firm Rabobank, has covered the alcoholic beverage industry for over a decade and in our conversation, we explored the emerging market for craft spirits, including parallels to and differences in the development of the craft beer category. Rannekleiv also discussed how the investment community is evaluating craft distilling companies and how growing consumer demand for cannabis products is affecting alcoholic beverage categories. Later in the episode, we sit down with Phil Kafarakis, who is the president of the Specialty Food Association, the industry trade group that the organizes the annual Winter and Summer Fancy Food Shows. In our discussion, Kafarakis spoke about how the term specialty food has evolved in recent years and the ingredients and formulations that are shaping the future of the industry. He discussed the role legacy food and beverage categories, like cocktail mixers and charcuterie, in the development of the space and the Specialty Food Association's long-standing work with international food and beverage producers. Show notes: 2:16: Sitting Pretty at #WFFS19 -- On location at the 2019 Winter Fancy Food Show in San Francisco, the hosts riffed on notable exhibits, brands and products featured at the annual trade show. 9:24: Interview: Steven Rannekleiv, Global Sector Strategist - Beverages, Rabobank -- In a call with Rannekleiv spoke about the launch and mission behind Rabobank's beverage-focused podcast, Liquid Assets. He also discussed the growing consumer demand for craft spirits and the opportunities and challenges facing small producers, explained how strategic investors are evaluating the space, why wine, not spirits, might be the alcoholic beverage category most at risk from rising consumer demand for cannabis. 32:28: Interview: Phil Kafarakis, President, Specialty Food Association -- Recorded at the 2019 Winter Fancy Food Show, Kafarakis spoke about the evolution of the Winter event, and the development of its education platform and Incubator Village exhibit. He also explained how the trade group defines "specialty food," and why speciality products are becoming increasingly available at mainstream retailers. Brands in this episode: Chobani, Loca Food, Sonar, Siete Foods, Zola, Pulp Pantry, Cleveland Kraut, Ayoba-Yo, Bohana, Kween Foods, Tea Crush, Q Soo, 1821 Bitters, Pappy's, Bittermilk, Freshe, Perky Jerky, Blue Bottle Coffee, Copper & Kings, Kuli Kuli

At first glance, you might mistake Stillhouse Whiskey for a classic motor oil brand. And you wouldn't be alone; the distillery's signature cherry red steel can has turned more than a few heads in the spirits aisle — which is by design, according to Stillhouse founder and CEO Brad Beckerman. Describing the package as both disruptive and "unbreakable," Beckerman said in the three years since the company introduced the can, Stillhouse has consistently won over consumers drawn to the unique look and brand's portability; "it goes where glass can't," he said. Distributed nationally at major retail chains, Stillhouse also has the backing of popular Oakland-based rapper G-Eazy, who in 2017 joined the brand as an investor and co-creative director. The brand's path to growth and success, however, was riddled with early challenges, pivots and risks. In an interview included in this episode, Beckerman discussed the origins of Stillhouse, which had originally been positioned as moonshine and sold in glass jugs, and the missteps that almost doomed the company. Beckerman, the son of Starter sportswear brand founder David Beckerman, also spoke about his background in entrepreneurship, parallels between his previous career experience and current role, and how country music legend Johnny Cash factored into the partnership with G-Eazy. Show notes: 2:32: Interview: Brad Beckerman, Founder/CEO, Stillhouse Spirits Co. — Recorded at Stillhouse headquarters in West Hollywood, Calif., Beckerman chronicled his journey from Starter to the launch of music apparel brand Trunk Limited to the founding of Stillhouse. He also explained why the spirit brand's original positioning as a moonshine was ultimately unsuccessful and how the idea for a steel can became a reality. Finally, he discussed how the deal with G-Eazy came together and why a white rapper from Oakland is a perfect fit for Stillhouse. Brands in this episode: Stillhouse Whiskey, Patron

Madeline Haydon, the founder and CEO of non-dairy creamer brand Nutpods, isn't fazed by the occasional negative review of her products. On the contrary, she welcomes all customer feedback, good or bad. It's the follow up that matters. "You have to know you're not going to get everyone and you have to be open to hearing what your customers really think about your product," she said in an interview included in this episode. "We have very strict protocols with customer service because what I'm building is not just a brand; it's an experience. And part of that experience is how you can turn someone who's unhappy with your brand to say, 'You know what? They have great customer service.'" That focus on high quality customer service has anchored nutpods' thriving direct-to-consumer and ecommerce strategies and helped it become a top-selling brand on Amazon. As part of our interview, Haydon also discussed her foray into entrepreneurship and how she laid the groundwork for a successful online business via targeted outreach to consumers with specialized diets. Also in this episode: an interview with Nicole Cogan, the founder of Nobread, a popular social media brand focused on gluten-free lifestyles. In our conversation, Cogan spoke about her work with CPG brands, best practices for sponsored social campaigns and how influencer marketing has evolved in recent years. Show notes: 1:39: Fancy Food, Dry January & Sliced Ketchup -- The hosts discussed the upcoming 2019 Winter Fancy Food and Good Food Mercantile shows, which will be held in San Francisco. They also spoke about brands that are embracing "Dry January," new episodes of our Elevator Talk series, which is featured on YouTube and Instagram TV, and a recent Chobani Incubator event in Boston. 16:42: Interview: Madeline Haydon, Founder/CEO, nutpods -- Haydon is the founder and CEO of nutpods, a fast-growing brand of alt-dairy, unsweetened creamers made from almonds and coconuts. Launched in 2015, nutpods has become a best-selling brand on Amazon and parlayed its online success into the grocery channel, where the products are sold in major grocery chains, including Publix, Kroger and Wegmans. In an interview with BevNET CMO Mike Schneider she discussed the attributes of great products, testing nutpods at retail before launching online, the benefits of selling direct-to-consumer, and why reviews and high quality customer service are critical for nutpods. 36:42: Interview: Nicole Cogan, Founder, Nobread -- Haydon noted the importance working with social influencers that are authentically aligned with a brand's mission and marketing strategy. That's also the perspective of Nicole Cogan, who's the creator of gluten-free lifestyle brand Nobread. As of the publication of this podcast, Nobread has over 163,000 followers of its Instagram page, which is loaded with content promoting gluten-free recipes, products and brands. Cogan discussed her role as a social media influencer and how she establishes mutually beneficial relationships with CPG companies. Brands in this episode: Dry Soda, Ugly Drinks, Seedlip, Curious Elixirs, Slice of Sauce, Grain Elevator, Drink Simple, 6AM Health, Nuttin Ordinary, nutpods, Simple Mills, Enjoy Life Foods, Cocokind

For Steve Grasse, the founder of Philadelphia-based creative agency Quaker City Mercantile, inspiration often comes from the music business. In an interview included in this episode, Grasse, who created iconic spirit brands Sailor Jerry Rum and Hendrick's Gin, explained that he's "always approached brands like bands." "Bands create passion and excitement; and they're not always trying to sell you something," he said. "The content is what you're excited about… and you become part of their circle and their lives. They created an identity that was visual, that was audible and that was also visceral. And then they toured to get you to sign up and be part of their group. They didn't buy a TV commercial and say 'Van Halen!'" That perspective led the strategy for Sailor Jerry Rum, which upended traditional marketing for spirit brands and has since become a standard on back bars and liquor store shelves. Sailor Jerry netted Grasse a fortune when it was acquired by spirits conglomerate William Grant & Sons in 2008, and, not content to sail off into the sunset, he used the proceeds to launch boutique distilling projects Art in the Age and Tamworth Distilling. As part of our conversation, Grasse discussed the roots of his career in branding and design and how he built Sailor Jerry Rum and Hendrick's from concepts into best-selling brands. He also discussed how Quaker City Mercantile, which he described as a "spirits company that does corporate gigs to pay for experimentation" took on a project to revitalize Guinness beer and why he identifies himself as a "filmmaker that makes booze." Show notes: 3:16: Interview: Steve Grasse, Founder, Quaker City Mercantile: In an interview at Quaker City Mercantile (QCM) headquarters in Philadelphia, Grasse discussed how the firm creates both spirit brands and "the worlds around those brands." He also explained why constant experimentation, frugality and a sneaker deal with Converse were keys to the development of Sailor Jerry Rum, why a focus group that panned the idea for Hendrick's Gin was a good thing. He also spoke about QCM's work with Guinness and why he urged executives to "stop thinking like a marketer and start thinking about the beer," and revisited one of his most infamous projects, "Bikini Bandits." Brands in this episode: Glenfiddich, Sailor Jerry Rum, Captain Morgan Rum, Hendrick's Gin, Guinness, Tamworth Distilling

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises. In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood's relationships with the companies. "Surprises are the worst part of a relationship as you move forward," he said in an interview included in this episode. "Being honest and upfront about what those challenges are… will bring you closer together." As part of our conversation, Kahn outlined Beechwood's investment thesis and discussed how his previous job experience as an advertising executive and with his family's company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn't say in a funding pitch. Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon. Show notes: 1:32: Tee-ing Up The Show -- The hosts thank listeners who've rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray's recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast. 12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood's portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors. 29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company's Series B round of funding. On Dec. 20, Revive announced that Peet's Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood's shares. BevNET's Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon. Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola

In this special edition of Taste Radio, we feature highlights from interviews with a few of the leaders, innovators and entrepreneurs and who joined us on the podcast during the second half of 2018, including BodyArmor investor Kobe Bryant, Angie's Boomchickapop co-founder Angie Bastian, "Bizarre Foods" host Andrew Zimmern, Blueprint founders Zoe Sakoutis and Erica Huss, America's Test Kitchen/Milk Street creator Christopher Kimball, and AriZona Beverages co-founder and chairman Don Vultaggio. Show notes: 1:56: Interview: Angie Bastian, Co-Founder, Angie's Boomchickapop -- We kick off the episode with Angie Bastian, who we featured in Ep. 126. Angie and her husband Dan launched Angie's Boomchickapop in 2001 and it has evolved from a tiny operation selling kettle corn at farmers' markets and fairs to an ubiquitous retail brand that was acquired last year by ConAgra Foods for $250 million. In the following clip, she spoke with NOSH editor Carol Ortenberg about why she believes in celebrating "the feminine with food," and how that perspective played into a celebrated package revamp. 7:20: Interview: Christopher Kimball, Founder, Milk Street/America's Test Kitchen -- Next up is Christopher Kimball, best known as the creator of television show "America's Test Kitchen." In 2015, Christopher, who also founded the magazines Cook's Illustrated and Cook's Country, launched Milk Street, a company focused on instructional recipes and techniques inspired by global cuisine. In this clip, from Episode 124, he explained why he's not a fan of the term "ethnic cooking" and shared his stance on trendy buzzwords in the food business. 13:26: Interview: Zoë Sakoutis & Erica Huss, Founders, Blueprint -- We continue with Zoë Sakoutis & Erica Huss, the founders of Blueprint, a brand that pioneered the packaged cold-pressed juice category and helped mainstream juice cleansing. In a clip from our wide-ranging interview, which we featured in Ep. 133, they explained how a phone call from former Starbucks chairman and CEO Howard Schultz accelerated BluePrint's eventual sale to Hain Celestial. 19:58: Interview: Andrew Zimmern, Host/Co-Creator, "Bizarre Foods" -- From Blueprint to Bizarre Foods, the show, that is. Andrew Zimmern is the host and co-creator of the popular television series in which he has chowed down on stomach-churning foods like raw pig testicles, a frog's beating heart and cobra penis. In an interview included in episode 127, Zimmern discussed the role of food as a cultural medium that unites people and why he has a bone to pick with the natural food industry. 25:22: Interview: Don Vultaggio, Co-Founder/Chairman, AriZona -- On to Don Vultaggio, co-founder and chairman of AriZona Beverages and, at height quite literally, a towering figure in the drinks industry. In this clip, pulled from Ep. 139, Don discussed the mindset of successful entrepreneurs, how the company has maintained its iconic 99 cent pricing model for 26 years and why running a business means handling all kinds of problems, even if it means mopping up blood. 30:05: Interview: Kobe Bryant, Investor, BodyArmor -- Last, but certainly not least, we have NBA legend Kobe Bryant, who is an investor in fast-growing sports drink brand BodyArmor and has an active role in its business and marketing strategy. As part of an interview featured in Ep. 137, Kobe explained how the same ambition that fueled his NBA career drives his passion for beverage. He noted that with co-founder Mike Repole leading the way, the insatiable desire to win permeates every aspect of the brand. Brands in this episode: Angie's Boomchickapop, Blueprint, Starbucks, Evolution Fresh, AriZona Beverages, BodyArmor