Swim Against The Tide

In this fascinating conversation, Darren Burn shares his unique journey from starting his career as a young, budding ITN journalist to the CEO and Founder of Out Of Office, a luxury travel company focused on the LGBTQ+ community. He discusses the pivotal moments that shaped his career, including his early experiences in journalism, the challenges of starting a business, and the importance of resilience and adaptability in the face of adversity.The conversation also touches on the significance of diversity and inclusion in the travel industry and the lessons learned from mistakes along the way. He emphasizes the importance of honesty in customer relations and the need for travel companies to provide genuine insights into destinations, particularly for the LGBTQ community.The discussion also touches on the challenges of sustainability in the travel industry and the growing demand for experiential travel that connects clients with local cultures.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this engaging conversation, Ed Pyke shares his journey from a young kitchen porter to the CEO of Simpson Travel. He discusses his early experiences in the travel and hospitality industry, the importance of customer experience, and the unique position of Simpson Travel in the market.Ed emphasizes the importance of building trust and delegating responsibilities in leadership, the significance of recruiting the right team for growth, and the challenges and changes faced after private equity investment.Additionally, he highlights sustainability initiatives in the travel industry and outline future growth plans and opportunities, while reflecting on early career lessons and the value of seizing opportunities.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, James Dare shares the journey of co-founding the Salad Project, a restaurant chain focused on healthy, customisable eating. He discusses the opportunity the COVID-19 pandemic gave him, and his fellow founder Flo in planning for their world domination. Emphasising the importance of trusting gut instincts, having a clear vision, and the organic growth of the business.James shares his views on the importance of understanding market fit, and the dynamics of running a business with a partner and the significance of customer feedback.He shares insights on funding strategies, building a strong team, and adapting to local markets, reflecting on the lessons learned from mistakes and the significance of enjoying the entrepreneurial journey.The conversation also touches on the upcoming launch of their cookbook, showcasing their culinary journey.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this week’s episode, Annabel Turpin, Chief Executive of Storyhouse, tells us about commercial realities in the Arts sector. She discusses the importance of community engagement, the challenges faced in different regions, and the balance between commercial viability and charitable goals.She emphasizes the significance of storytelling in fundraising and the need for arts centres to be responsive to their local communities. Annabel also highlights the evolving funding landscape and the opportunities for arts organisations to present themselves as solutions to societal issues – a place to bring people together.She emphasizes the importance of civic leadership, embracing change, and fostering innovation through a culture of learning from failure.Annabel shares insights on effective communication during times of change, her leadership style focused on honesty and clarity, and the long-term planning necessary for the sustainability of arts organizations. The discussion also touches on the impact of the pandemic on arts and culture, the importance of community engagement, and future goals for fostering creativity and collaboration.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this week's conversation, Michael Glanville shares his extensive journey in the marine industry, discussing the evolution of MDL marinas under his leadership and the complexities of marina operations.He highlights the growth of the business, the challenges faced during the COVID-19 pandemic and the significance of team dynamics and leadership in navigating these challenges.Michael emphasizes the need for differentiation in this very competitive market and the critical role of hospitality and enhancing customer experience, as well as creating a vibrant community for all of his marinas. He shares insights on leadership, investment strategies, the lessons learned from past mistakes, and the sustainability initiatives that give the brand and his team a clear advantage in this competitive market.Finally, Michael tells us about his next adventure as he moves full-time into his executive coaching business and hands over the reins to somebody new.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this fascinating conversation, Sean Taylor, Founder and President of Zip World, shares his journey from a challenging childhood and military career to building a successful adventure tourism business. He discusses the growth and evolution of Zip World, its diverse offerings, and the importance of community impact and sustainability through B Corp certification. Sean also reflects on the lessons learned from his experiences, including the challenges of investment and the significance of maintaining control in business, building a strong team, fostering innovation, and maintaining a fun and resilient work culture.He reflects on the challenges faced during the COVID-19 pandemic and the significance of creating a positive work environment. He concludes with valuable lessons learned throughout his military and entrepreneurial journey.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Chris Lorenzo shares the journey of Seafarer, a market leader in the yachting and sailing sector, proudly celebrating its 30th anniversary in 2025.He discusses his transition from the corporate travel industry (with some interesting insights into life at 18-30 holidays in its heyday) to entrepreneurship, the evolution of Seafarer's offerings, and the importance of sustainability and community impact in the sailing industry.Chris emphasizes the resilience of travel, the significance of personal service in a competitive market, and the lessons learned throughout his entrepreneurial journey.Finally, Chris shares how he is now planning to pass on the reigns of the business, ready for another 30-years of successful, plain-sailing in the travel industry.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Charlotte Harrington shares her journey from her traditional background in retail to becoming a leader of a growing social enterprise.She discusses the importance of values in business, the impact a social enterprise can have, and the evolving landscape of conscious consumerism.Charlotte also highlights the innovative structure of her leadership role as co-CEO and the challenges faced in promoting sustainability and social impact in the business world and the importance of feedback in business culture.She emphasizes the significance of building a strong team aligned with company values, navigating uncertainty, and making decisions based on both data and gut instinct. Charlotte also highlights the unique position of her social enterprise in the market, the importance of unrestricted funding for charities, and offers advice for future leaders to trust their instincts.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this engaging conversation, Rob Russell, owner of AC Group, shares his journey in the travel industry, detailing his transition from hotelier to business owner.He discusses the operations of the group, a destination management company, and how they cater to the travel and holiday needs of international tourists coming into the UK and France. The conversation delves into the challenges faced during the COVID-19 pandemic, the evolution of leadership styles, and the importance of team dynamics in a hybrid work environment.He highlights trends for 2025, including the growing interest in unique travel experiences in the UK and France, the significance of team dynamics in delivering exceptional service and the impact of TV tourism on travel trends and the innovative experiences offered by his company.Finally, Rob also reflects on lessons learned throughout his journey in the tourism industry, advocating that you must trust your instincts and always focus on core strengths.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Huw Owen shares his journey in the travel industry, detailing how he co-founded Travel Local to connect travellers with local experts. He discusses the vital importance of real local knowledge in enhancing travel experiences, the challenges faced during the COVID-19 pandemic, and the strategic decisions made to ensure growth and sustainability.Huw emphasises the significance of the supportive role of investors in navigating the travel landscape, with the importance of adaptability, and the human element in business relationships. He explores the journey to achieving B-Corp certification, the significance of impact reports, and the collaborative spirit within the travel industry.Huw finally shares insights on emerging travel destinations and emphasizes the value of company culture over strategy in entrepreneurship.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

This week we meet the brilliant Sara Davies. She shares her entrepreneurial journey, from her early days at York University, where she launched her first business, to becoming a huge star of the BBC’s Dragon Den.She discusses the challenges and sacrifices of entrepreneurship, the importance of family support, and the pivotal moments that shaped her career. Sarah also reflects on her experience of receiving an MBE and her decision to join Dragon's Den.Sara talks deeply about the importance of authenticity, the challenges of imposter syndrome, and her commitment to supporting fellow entrepreneurs.We also get a sneak peek at her upcoming book, 'The Six Minute Entrepreneur,' aimed at empowering individuals through self-development.We finish by Sara emphasising the significance of being true to oneself and the value of hard work in achieving success.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this episode we meet the positive lifeforce that is Siddhi Mittal, the co-founder of yhangry - a brilliant service that connects customers with private chefs for unique dining experiences. She shares her journey from a small city in India to becoming an entrepreneur in the UK, discussing the inspiration behind the brand, and the challenges and successes faced along the way, including their experience on Dragon's Den! Siddhi emphasizes the importance of understanding customer needs, the dynamics of co-founding a business, and how their platform empowers of chefs to sell themselves better.She also shares insights on self-care as a founder, the influence of family, and the significance of authenticity in entrepreneurship. Finally, the conversation also touches on global expansion plans and the value of mentorship in navigating the challenges of building a successful company.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this engaging conversation, Simon Gray, CEO of Boost Drinks, shares his journey from young entrepreneur in Leeds to building and leading a successful energy drink brand.He discusses the challenges and strategies involved in entering a market dominated by giants like Red Bull and Lucozade, emphasising the importance of timing, innovation and understanding consumer needs.He reflects on the lessons learned from both successes and failures, highlighting the significance of a lean business model, and ensuring you always hire people that are smarter than yourself. Simon further reflects on the importance that emotional intelligence has played in his leadership style and the need to always embrace change.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this episode we meet Dale Smith, CEO of Host and Stay, and he shares his unique journey from the sunny shores of San Diego to a career in the automotive industry and finally establishing his successful holiday rental and management company.He discusses the challenges and strategies involved in building the Host and Stay brand, focusing on innovative management practices, sustainability, and navigating industry regulations.Dale emphasizes the importance of balancing quality and volume in the property management while leveraging market-leading technology to enhance the guest's experience and the operational efficiency of the property itself.Finally, he reflects on the influential figures in his career and shares advice on future growth, including plans for international expansion.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurshipWe hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this engaging conversation, James Rutter, Chief Creative Officer of Cook, shares his unique career journey from journalism to the culinary world. He discusses the growth of Cook, a company specialising in the creation of amazing homemade frozen meals to help busy families serve up great food quickly. Emphasising the importance of steady growth and the joy of building a brand. James highlights the significance of a strong team and company culture, detailing how Cook fosters a collaborative environment that values its employees. He also touches on the company's core values and their impact on customer connection, showcasing how Cook has become synonymous with quality and home-cooked meals.He also shares insights into Cook's B-Corp journey, highlighting the shift from purpose to measurable impact. Additionally, he talks about the Raw Talent program, which aims to break down barriers to employment for marginalized individuals.Finally, he reflects on the future of Cook, focusing on continuous improvement and the importance of trying new things.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Vincent Hodder, CEO of Leeds Bradford Airport, shares his journey from the industry to a varied career in global aviation.He discusses the importance of cultural adaptability in business, the lessons learned from his experiences in various countries, and the significance of strong leadership. Hodder emphasizes the need for a focus on customer experience and employee satisfaction to drive profitability and growth. He outlines the ambitious plans for transforming Leeds Bradford Airport, including a £100 million investment in infrastructure and community engagement, aiming to create a modern airport that meets the needs of its customers and the local community and one they can be proud of. Finally, he shares valuable career advice about embracing the journey and gaining diverse experiences rather than rushing to advance your career.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurshipWe hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, we meet James Bott, co-founder of Boxbar Tech, and explore his fascinating, truly entrepreneurial, career journey from early experiences in sales and e-commerce to launching game changing innovative solutions in the hospitality industry. James shares insights on the challenges of scaling businesses, the importance of team dynamics, and the lessons learned from his previous ventures, including his pre-Spotify foray into the music industry and building an App Store optimisation agency.The conversation also delves into the entrepreneurial mindset, exploring whether it is innate or developed, and highlights the critical nature of timing in business decisions, particularly when it comes to selling a company.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Matt Carr from Carr's Pasties shares insights into the history and growth of the family business, which has evolved from a small bakery in Bolton to a well-known brand in the Northwest and beyond. He discusses the importance of family dynamics in leadership, the innovative product development strategies they have implemented, and how they maintain their family values while expanding their market presence. Matt also outlines future ambitions for Carr's Pasties, emphasizing the significance of community and customer relationships in their growth strategy. He also explains about how an exciting collaboration with the makers of Wallace & Gromit is spreading the good news of their brand.Finally, he shares advice on networking and collaboration highlighting it as essential for navigating challenges, whilst also reflecting on the future of the family business emphasise the need for strategic decisions regarding succession.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

This week we had the pleasure of meeting Brian Reid, CEO and co-founder of Deli Lites, the amazing provider of over 40m food-on-the-go products a year. He shares his journey from a young entrepreneur to leading a successful food business, discussing the inspiration behind Deli Lites, the challenges faced in the early days, and how he and his partner Jackie navigated their roles within the company. He emphasizes the importance of simplicity, innovation, and building a purpose-driven culture that engages employees. Reid also reflects on the evolving market demands, particularly the rise of conscious consumers, and shares valuable advice for aspiring entrepreneurs.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Today we meet Ricky Flax, Co-Founder and CEO of the Delightful Food Group, and he shares the rich history of his family's involvement in the food industry, the evolution of their business, and the challenges they faced along the way.He discusses the importance of innovation, leadership, and maintaining a strong company culture while navigating the complexities of the food market.The conversation also highlights the strategic acquisition of March Foods, which has allowed Delightful Food Group to expand its offerings and capabilities in the food sector. Ricky goes on to share the philosophy behind running a family-centric business, emphasizing the importance of organic growth and remembering the learnings through each acquisition. Finally, he reflects on the lessons learned from his experiences and offers advice for future generations in the business world.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Ollie Raison, Co-Founder of F1 Arcade, shares his journey from a DJ and comedian to a pioneer in the social entertainment industry.He discusses the evolution of competitive socialising, the birth of his unique concepts like WiffWaff Brothers and Bounce, and the importance of keeping your audience engaged and entertained - emphasising the significance of creating enjoyable experiences for all attendees, not just the competitive ones. He reflects on his accidental entrepreneurial journey, the importance of building a strong team, and the need for constant innovation in the social entertainment space, culminating in the introduction of his latest venture - F1 Arcade. He shares insights on navigating growth and investment challenges, the importance of community building, and the role of AI in enhancing business processes. Ollie emphasizes the value of collaboration and the need to embrace opportunities while managing personal and professional growth.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :)

In this episode of the podcast we meet Ollie Marshall, MD of Maplin Electronics, as he shares his journey from studying computer science to leading the well-known electronics brand. He discusses how he has managed the brand from a high street retailer to direct-to-consumer seller, navigating big change to their business model during COVID-19. Ollie Marshall discusses the positive integration of AI into business, the challenges faced in the consumer electronics market, and innovative strategies for retail. They explore the importance of building profitable businesses, the search for mentorship, and the significance of self-awareness in business growth.Finally, Ollie shares insights on adapting to market changes and the value of partnerships in a competitive landscape.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :)

In this conversation, Paul Turton, CEO of Pact Coffee, shares his journey from corporate roles to leading a smaller, but much more agile coffee business.He discusses the success of Pact Coffee in the specialty coffee market, emphasizing their technological advantages, customer-centric approach, ethical sourcing practices and their unending commitment to direct trade.Paul emphasizes the significance of quality in their products and the challenges of the subscription model in the coffee industry and how they now feel they have a winning formula.Finally, he shares insights on their expansion into grocery markets, the competitive landscape of the coffee industry, and the importance of balancing data-driven decisions with gut instincts.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

This conversation explores the 60-year history and evolution of Linwoods Health Foods, founded by John Woods, who shares his journey from a small family business to a health food powerhouse and passing over the baton to his son Patrick.The discussion highlights the importance of innovation and sustainability in the business, as well as the transition of leadership to the next generation. The conversation emphasises the entrepreneurial spirit, the challenges faced, and the commitment to health and sustainability in the food industry. They emphasize the need for education in nutrition, understanding consumer needs, and the significance of embracing setbacks as learning opportunities. The discussion also highlights the generational wisdom passed down in the family and the importance of maintaining a growth mindset in business and life.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this episode we meet Will Lee, CEO of Clearpoint Recycling and he shares his journey from working in the car industry to founding his own recycling business.He discusses the challenges and opportunities in the recycling market, the impact of changes in China on the global industry, and his reflections on success and business philosophy.Will emphasises the importance of passion over profit and the need for risk-taking in entrepreneurship. He reflects on the transition of leadership roles within Clearpoint, highlighting how this change has allowed for strategic growth and future plans. Finally, he also shares valuable advice for entrepreneurs, stressing the need to celebrate successes and maintain team morale.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

This week, Steve Henry meets Sam Flintham-Ward, a fractional marketing director with a diverse career spanning many industries, including hospitality, events, and marketing for brands like Sipsmith and plant-based food company This.Sam shares insights from his journey, stressing the importance of adaptability, stakeholder management, and the evolving landscape of marketing in the food and beverage industry.He reflects on his experiences, the challenges of working in startups, and the significance of building strong team dynamics. The discussion also touches on the rise of non-alcoholic beverages and the need for brands to pivot quickly in response to market changes.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this episode, Anthony Karibian discusses his entrepreneurial journey, sharing his experiences from founding Euroffice to launching bOnline, the amazing provider of phone and digital services for small businesses.He discusses the challenges faced during the dot-com bubble, the importance of focusing on small businesses, and the innovations in VoIP technology and AI integration that are transforming the customer service his business offers.Anthony emphasises the significance of understanding customer needs, the impact of COVID-19 on business operations, and the lessons learned from both successes and failures, sharing his adoption of the practice of working backwards from an end goal to deliver success.He also highlights the importance of external investment, leadership style, and company culture in driving business growth.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this episode we meet Michael Edwards, Managing Director of Explore Worldwide, the small group adventure brand. He shares his journey in the travel industry, from professional flounderer (you'll hear why) to being involved with the evolution of sustainable and immersive travel experiences.He emphasizes the importance of authenticity, customer loyalty, and the challenges of navigating a competitive market. Michael also highlights the significance of being a purpose-driven business, the process of becoming a B Corp, and the need for effective decision-making in times of change.He concludes with reflections on his journey to date and advice for future leaders on why you shouldn't rush too quickly into decisions about your career.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this engaging conversation, Steve Henry hosts Andrew Fishwick and Tom O'Toole, who, although unlikely bedfellows, share their entrepreneurial journeys in the hospitality and construction sectors and how they came together over a love of great coffee.They discuss the impact of COVID-19 on their respective industries, the importance of adapting to changing consumer behaviors, and the significance of purpose-driven business practices.The discussion also touches on personal growth, the challenges of running multiple businesses, and the value of partnerships. Throughout the conversation, they emphasize the need for a strong company culture and the lessons learned from mistakes, ultimately providing valuable insights for aspiring entrepreneurs.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, James Wright shares his extensive experience in the drinks industry, detailing his journey from working with major brands like Red Bull and Corona to his current role as CEO at Wrexham Lager.He emphasises the importance of community engagement, the rich history of Wrexham Lager, and the strategic planning necessary for brand growth. He shares his thoughts on how the success of the Disney TV series We Are Wrexham, has propelled the brand back into the global spotlight, and best to leverage this new found fame.Finally, James discusses the challenges of navigating a competitive market, while maintaining a focus on quality and innovation, ultimately aiming to build a sustainable brand model that resonates with consumers.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Neil Bartholomew, MD of Kcom's retail division, shares his journey from a working-class background in South Yorkshire to leading a telecommunications company. He discusses Kcom's rich history, its evolution in the broadband market, and the challenges it faces from larger competitors. Neil emphasises the importance of customer experience, innovation, and adaptability in a rapidly changing industry. He also reflects on his leadership style, the significance of purpose-driven leadership, and the need for continuous learning and development in both personal and organisational contexts.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that fosters deep strategic thinking.She also discusses her passion with her new consultancy outlining her vision for the business and the training programs aimed at helping individuals and businesses improve their strategic capabilities.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship

This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp status for the brewery. Brad also reflects on the challenges of leadership, the significance of purpose, the future growth of Tiny Rebel in the evolving craft beer landscape and his DJ'ing skills.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the importance of social media in engaging with consumers. He reflects on the cultural identity of Yorkshire, the balance between confidence and humility in branding, and the significance of humour in advertising.Dom also offers valuable insights for future generations in the industry, emphasising the need for listening to consumers and adapting to market changes.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship #yorkshire #yorkshiretea #bettysandtaylors

In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He also highlights the significance of succession planning and creating a strong team culture within the organization. In this conversation, Narinder Khattoare emphasizes the importance of taking care of one's health and physical appearance in order to perform well at work. He shares a story about a manager who advised him to look and feel the part in order to succeed. Narinder also discusses the challenges faced during the COVID-19 pandemic and how his business adapted and grew. He emphasises the value of not giving up, surrounding oneself with the right people, and finding happiness and freedom in one's work. He also cautions against chasing material possessions and the importance of trusting one's gut instinct.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the energy storage industry, as well as the importance of understanding one's strengths and working in partnership.Jason Howlett discusses the importance of being authentic and finding an organisation that allows you to be yourself. He emphasises the value of engaging with people, talking to managers and senior leaders, and learning from the experiences of others. Jason also highlights the significance of finding a role and company that align with your values and interests.He shares his own experiences of working with supportive managers and the impact they had on his career development. Overall, Jason encourages individuals to trust the courage of their convictions and make decisions that align with their authentic selves.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.Alex then goes on to reflect the impact COVID -19 had on the travel industry and his fellow directors and the lessons they learned from this adversity. Focusing on the importance of always ensuring he had great partners around him to share the journey – both highs and lows.He also shares some great insights into how he has used external investment to help the business scale and move seamlessly into new markets, understanding it is a required necessity to scale properly in a diverse market.We finish by Alex reflecting on the future of Secret Escapes, emphasising the need for innovation and growth, while maintaining a focus on customer loyalty and satisfaction. He also hints at some exciting innovations that are on the horizon.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship Secret Escapes, luxury travel, business growth, market strategy, investment, European markets, COVID-19 recovery, entrepreneurship, unfair advantage, acquisitions

Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking gut health benefits. The founders have transitioned to a supportive role, trusting Graham to take the brand to the next level. In this conversation, he discusses the potential for expanding the product range of Hip Pop drinks. He draws a parallel with the success of Red Bull, which started with a single flavour and gradually expanded its offerings. Graham also reflects on his time at Grenade and how he leveraged his experience in the protein world to drive the growth of Hip Pop. He emphasises the importance of gut instinct in decision-making and the value of having mentors and a strong support network. Graham describes his leadership style as laid-back, collaborative, and focused on empowering his team. He encourages experimentation and learning from failure. He advises focusing on what you can control and not wasting time on things you can't change. Finally, he emphasises the importance of physical fitness for mental health and longevity.Swim Against The Tide:The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!The SATT Team :)#podcast #business #swimagainstthetide #growth