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Swim Against The Tide

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on.

Steve Henry · Swim Against The Tide

97 episodesEN

Show overview

Swim Against The Tide has been publishing since 2024, and across the 2 years since has built a catalogue of 97 episodes. That works out to roughly 90 hours of audio in total. Releases follow a weekly cadence.

Episodes typically run thirty-five to sixty minutes — most land between 50 min and 57 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 days ago, with 26 episodes already out so far this year. The busiest year was 2025, with 54 episodes published.

Episodes
97
Running
2024–2026 · 2y
Median length
54 min
Cadence
Weekly

From the publisher

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email [email protected] and we will be in touch.

Latest Episodes

View all 97 episodes

Ep097 – Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT

Aug 21, 20261h 3m

Ep096 – Sid Sethi, Founder, Specscart | The Power of Solving Your Own Problem | SATT

Jul 30, 202653 min

Ep095 – Josh Sargent, CEO of UK, Clark | Tom & Polly: a different way to win | SATT

Jul 23, 202655 min

Ep094 – Nick Rawlings, CMO | Taking on the giants – and winning! | SATT

Jul 16, 202657 min

Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT

Jul 9, 202650 min

Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT

Jul 2, 202647 min

Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT

May 28, 202654 min

Ep090 – Ben Alderton, Founder, Solo60 | Solo60: Building the gym you don’t have to share | SATT

May 21, 202655 min

Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT

May 14, 202657 min

Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT

May 7, 202650 min

Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

Apr 30, 202658 min

Ep086 – Sahil Verma, CEO, Cookaway | The Accidental Foodpreneurs getting you to cook together | SATT

Apr 16, 202653 min

Ep 85Ep085 - Antonia Johnstone, CEO, Sign of the Times | Re-founding a brilliant brand for the next generation | SATT

In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign ofthe Times as she shares her journey from university economics student to leadingthe luxury resale marketplace in the UK.Discover how resilience, innovation, and strategic partnerships, including agroundbreaking deal with John Lewis, have driven her success in the sustainablefashion industry.Antonia shares her journey from building a small team at Timpanys, her first venturepost university, to acquiring and growing the market leader in this exciting sector.She discusses the importance of brand heritage, innovative growth strategies, andthe power of community and resilience in business success.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship

Apr 9, 202656 min

Ep 84Ep084 – Julian Warowioff, MD UK, Lemonaid | Happy growth; Why doing good and tasting great works | SATT

Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages.He shares his inspiring journey from a desire to build a career on good foundations to being part of the senior leadership team of a successful global social enterprise brand.We discover insights on social business, branding, market entry strategies, and the importance of authenticity and design in building a beloved product.We find out how Julian and trusty suitcase hit the streets of Switzerland and the UK to build brand awareness and a retail footprint.Julian shares insights on leadership, work-life balance, company culture, and growth strategies, emphasising the importance of self-care, authentic branding, and strategic expansion.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship

Apr 2, 20261h 2m

Ep 83Ep083 – Barnaby Edwards, Director, The Garlic Farm | Why knowing nothing changed everything

Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic Farm.With no background in food, farming or hospitality, he did the only thing that made sense: admitted he knew nothing, listened hard, and got to work.In this episode, Barnaby talks about navigating a family business turnaround, transitioning the farm from conventional to certified organic, achieving B Corp status after a five-year journey, and why not knowing anything turned out to be his biggest competitive advantage.He also reflects on the emotional complexity of leading a business that carries generations of family history — and why, given everything, he'd do it all again without hesitation.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Mar 26, 202651 min

Ep 82Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT

I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship

Mar 19, 20261h 6m

Ep 81Ep081 – Derry Green, Founder, Secret Garden Glamping | From lockdown fun, to building a true legacy

In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.Derry shares his inspiring journey from a lockdown project with his children to building a thriving glamping business with bookings for the next 18-months and a famous appearance on BBC1’s Dragons’ Den.He shares the interesting view that he is running a social media business, that happens to rent out glamping units. He includes insights into business growth, franchising, and the impact of social media. Derry explains how he discovered that embracing challenges and innovation can lead to extraordinary success.He discusses the importance of service, the evolution of the market, and lessons learned along the way, offering valuable insights for entrepreneurs and hospitality providers.The SATT Team :)#podcast #business #swimagainstthetide #growth #entrepreneurship

Mar 12, 20261h 11m

Ep 80Ep080 – Thomas Robson-Kanu, CEO, The Turmeric Co | From Football to Functional Health | SATT

This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry.He discusses the challenges he faced in his career with injuries and how he discovered a natural remedy that transformed his health with his father.This led to the creation of The Turmeric Company a brand focused on providing functional beverages that promote wellness and help others get the benefits of the product with inflammation.Thomas emphasises the importance of nutrition in health and shares inspiring customer testimonials that highlight the impact of his products.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Mar 5, 202644 min

Ep 79Ep079 – Lisa Donohue, MD, Kerb+ | Transforming lives through hospitality | SATT

In this conversation, Lisa Donohue, Managing Director of Kerb Foods’ social enterprise arm, shares her journey from a marketing and PR background to leading the social enterprise focused on empowering individuals through food and hospitality.She discusses the unique business model of Kerb Foods, which combines street food, events, and social enterprise to support independent traders.Lisa elaborates on the coaching programs designed to help individuals from various backgrounds gain employment and start their own businesses in the hospitality sector.The conversation also touches on the importance of community, cultural diversity, and the future expansion plans for Kerb Foods, including their recent venture into Berlin.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Feb 26, 202648 min

Ep 78Ep078 – Mike Turner, Founder & MD, Bird & Blend Tea | Brewing up a tea revolution | SATT

In this latest, engaging conversation on the Swim Against The Tide podcast, we meet Mike Turner the Founder and MD of the wonderful Bird & Blend Tea Company.He shares his entrepreneurial journey, emphasising the importance of customer experience, resilience, and the challenges faced during the COVID-19 pandemic.Mike discusses the brand's growth strategies, including crowdfunding and collaborations, while reflecting on his personal evolution as a leader. He finally highlights the significance of building a purpose-driven business and the future aspirations for Bird & Blend Tea.The SATT Team :) #podcast #business #swimagainstthetide #growth #entrepreneurship

Feb 19, 202653 min
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