Streamlined Podcaster: Tips to Help Solo Podcasters Save Time and Create Great Content

A common question I get is, “how can I make money with my podcast.” But what most people don’t realize is sponsorship isn’t the only way. So for today’s tip, I want to share with you my SMASH framework – 5 ways to make money with your podcast:S: Sponsorship -The most common way people think of to monetize their podcast because it’s the most visible. You get a company to give you money in order to advertise on your show.M: Membership - Another commonly known way to monetize. Instead of asking potential sponsors, you ask your listeners to directly support the show, usually in exchange for some members-only benefits.A: Affiliate Links - This is the lowest barrier to entry, but may take time to get a decent income. You sign up for affiliate programs of products you commonly recommend, and you get a cut of each sale from people who click your link.S: Selling (Products or Services) - I feel is the least-used way to monetize a podcast. You, using the podcast to prove your expertise, sell directly to your audience.H: Helping (Coaching, Consulting, Courses) - Similar to Selling, you use you podcast to land consulting clients, coaching clients, or sell your online courses. This could be a little easier than selling since you can have a podcast that does exactly what your “helping” service does.Naturally, you’re not locked into one. But understanding your options will help you craft your episodes and your call to action; it will also help you figure out where to spend your time.You can get more ideas in this free PDF. Which method sounds best to you? Let me know! ★ Support this podcast ★

Arielle Nissenblatt eats, sleeps, and breathes podcasts.Her main job is with a podcast company.Her newsletter is all about podcast curation.She runs a podcast community on Discord.She loves podcasts so much that she, along with her co-host Tim Villegas, produce a podcast about podcasts. Well really, about podcast trailers specifically. It’s called Trailer Park.You might think that this is too niche, but they got 10,000 downloads in just a few weeks. Their outreach process was crucial to achieving that goal. Read on to learn how they did it.IN THIS ISSUEWhy a super-niche podcast is the path to successSpending some time in the edit can greatly enhance your showPitching and direct outreach is still the best way to grow your podcastRead the full article here: https://podcastworkflows.com/trailer-park-podcast/ ★ Support this podcast ★

Something I overlooked for a long time was using my podcast to build my email list. I was so focused on everything else — getting it launched, finding guests, and you know, getting people to actually listen — that I completely ignored building my mailing list.But your email list is the best way to capture your audience — the only direct line you have to them, since podcast subscriptions are a scattered mess, and a black box.Through your email list, you can share episodes, better engage with your audience, and grow your business. People might skip episodes, but they’ll still see your name in their inbox.So how do you grow you list?1) Have a landing page with a subscribe box. I recommend ConvertKit. It’s free to start and you can even point a domain there.2) Make your call to action to subscribe, at both the top of the show, and at the end. over 50% of people drop off before your sign off, so having it in the beginning guarantees everyone hear it.3) Offer a content upgrade of freebie as incentive. My friend Jason Resnick says to make it sawdust from your own work.I promise — this is one of the best ways to grow your podcast and your audience. ★ Support this podcast ★

“I can’t be consistent” is a common misconception in podcasting! I was worried about this too, and I’ve publishing at least 1 show weekly for over 6 years. During certain times, it’s 3 weekly shows! So how can you be more consistent? I recommend that you:Capture Ideas constantly. I always have a way to capture an idea when it hits me, from a pen and paper, to a voice activated note that logs whatever I say. Idea capture is the lynchpin of consistency.Repurpose content from your blog, newsletter, and social media. This works especially well going from a written to audio medium. Read a blog post, or even take questions you can from your readers via email or on social media.Batch episodes. Record/Process/Schedule in large chunks. That way you’re in the right mindset, you’re not switching contexts, and you’re not scrambling at the last minute. Usually, Thursday is podcast day for me.Podcasting consistently is tough…if you don’t have the right process in place. But these 3 tips can help immensely. I’d love to know: how do you capture ideas? Is this something you’d like more insight into? ★ Support this podcast ★

Amie was struggling to get good conversations from her legally technical guests, so she reached out for a coaching call where we discussed a number of things: - Weaving story into the answers your guests give- The importance of a pre-interview- How to make sure your guest gives the best stuff during the recording- Permission to nix a bad interview. If you want your own coaching call, head to https://podcastliftoff.com/coaching/ - Mention this and the permission to publish YOURS, and I'll give you a discount. Join my Podcast Workflows newsletter: https://podcastworkflows.com ★ Support this podcast ★

You love your podcast, but you spend too much time on. Don't worry! You're not alone. After my first daughter was born in 2017, I noticed a monumental shift in my time. I used to run a side hustle nearly full time, while also maintaining a full time job. But, as they say, kids change everything. I didn’t seem to have enough time in the day to run my own business, while also making time for my family. Then our babysitter quit.I knew it was time to make a change or drowned. ★ Support this podcast ★

You know what the problem with most podcast repurposing tools is? As programmers say, garbage in, garbage out. If your inputs are bad, your outputs are bad. So today, we're going to look at how the hero's journey can help us write better podcast episodes, and that, in-turn, will give us better inputs for AI for content repurposing (AND planning). LinksCan Generative AI Help Us Be Better Podcasters?How AI Tools Can Benefit Podcasters: A Deep Dive ★ Support this podcast ★

Today, I explore the world of generative AI for podcasters. You'll learn how podcasters can benefit from AI tools like ChatGPT, Descript, and others for research, summarization, scheduling, and script writing. While AI can assist with various parts of the process, we need to remember it cannot replace the emotional connection created by a human’s voice. Don’t miss out on this practical episode full of tips for podcasters looking to incorporate AI into their workflow.LinksChatGPTRaycastCastmagic (AppSumo Link)CraftDescriptCanvaDALL-EEpisode artwork generated by DALL-E 2, using the prompt, "Generate podcast artwork based on the episode title, "How AI Tools Can Benefit Podcasters: A Deep Dive". The podcast is called "The Profitable Podcaster" and the logo is a mic shaped like a rocket. make it futuristic and robot-centric" ★ Support this podcast ★

Booking podcast guests can be a mess without the right tools. Missing one step can mean a bad recording, forgotten instructions, or unprepared interviewees. They might never get the right invite, or the right link. That’s why I’ve automated my entire podcast guest booking process. I don't need to remember anything, and my guests fully know what to expect. Today, I’m going to show you this crucial podcast workflow and how I automate booking guests for my podcast.Links/ResourcesHow to Easily Book Podcast GuestsCalendly for scheduling, email reminders, and calendar invitesMake to connect Calendly to everything else.Riverside for Recording EpisodesAirtable for the show schedule/organizingGoogle Docs for Show notesGet my podcast planner at https://podcastliftoff.com/freebie ★ Support this podcast ★

Recently, I was on a panel where someone asked, “How can you possibly run 3 podcasts? I struggle with one!”The clearest answer is I’ve been doing this for 10 years. Because of that, I have a clear system in place for how I create podcast content. At the heart of that is automation and delegation. When it comes to automating your podcast, you probably have a few important roles: Creating the contentTalkingGenerating incomeEverything else can be removed from your plate. Here’s what I do with my coaching clients: On day one we make a list of everything they do to produce 1 episode. We group those tasks into planning, pre-production, production, post-production, and promotion. I work with them to automate or delegate as much as possible. I strongly recommend you do the same. And in today's episode, I tell you how. LinksAirtable PlannersAutomation LibraryCreator Debates: Will Creators Fail Without a Manager? ★ Support this podcast ★

Want to get on more podcasts? There's something you need to know.There are SO many bad podcast pitches. From the shameless to the clueless, standing out is as easy as showing the host you care more about their audience than about your personal PR.To do that, AVOID these Bad Pitch Archetypes.LinksCheck out the artworkAre You an Effective Podcast Guest?The RIGHT Way to Pitch Podcasts ★ Support this podcast ★

Going on someone’s podcast can be a great way to establish your authority and promote your work, right? Wrong. Well…it is right, but it shouldn’t be your primary motive. Much like how the intentions behind your actions get you into The Good Place, your intentions for reaching out to a podcast host and coming on the show also need to be good. Otherwise, the host and the audience will see right through it. So how do you get on someone’s podcast? Show NotesHow to Get Yourself on Someone's PodcastAre You an Effective Podcast Guest?Repurpose for Success: Your Content FlywheelPodcast Mastery ★ Support this podcast ★

Content reuse is a tale as old as time. Disney, when making Robin Hood, famously re-used stills from Snow White and The Jungle Book in order to save money when their budgets were low. While the discovery of this practice was frowned upon for Disney, we should look at it as a smart thing. We're saving time where you reusing our message to reach new people. That's why, in today's episode, I'm going to teach you all about my Content Flywheel. Show NotesCheck out my content flywheelHow can I turn my newsletter into a podcast?How to Smartly Invest in Your PodcastSupport the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Are you an effective podcast guest? Much like podcast swaps, this can be a great way to grow your show. But you need to do a good job! So how can you be an effective podcast guest? I have 3 tips: Provide Value. Ask the host about their audience, what their problems are, and do you best to offer actionable advice. Don’t self-promote too much. You don’t want to come off as salesy or smarmy the whole time. If you’re only pushing your own stuff, you’re not providing value…and it’s obvious. Have a landing page and clear call to actionWant to learn more? Listen on! Show NotesHow to be a Successful Podcast GuestMaking the Most of Your Podcast Guest SpotYou Need a Clear Call to ActionPodcast Swaps Grew My Show by 21%Check Out Podcast MasterySupport the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Recently, I had the privilege of speaking at my high school alma mater’s Career Day about being a podcast coach and content creator.It was an opportunity to teach students about what I do, but it was also a learning opportunity for me. I’ve been listening to podcasts essentially since some of these students were in diapers (or even before they were born). I’ve been podcasting since they were my oldest daughter’s age.What I found was fascinating. Show NotesRead the articleCheck out Podcast MasterySupport the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you. Listen for a deeper dive. And be sure to check out my guide on Mini Podcasting too!Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business. We get into what she could have done differently and what the future holds.Show NotesTrudie Avery (The Logo Lady)Why My Podcast Failed - Brand New Business PodcastDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow NotesPodcasts are coming to YouTube MusicJoin the Profitable Podcaster ProgramDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show. Today, I'm excited to bring you one of those audits.Show NotesWatch the AuditThe Lovable Survivor Podcast7-Point Framework for Podcast GrowthGet Your Own Podcast Growth AuditDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things: Make sure you’re in all the podcast directoriesReview Title and DescriptionReview of Episode titles and descriptions to attract more listeners (and for SEO)Rework your CTABe intentional with your intro/first 60 secondsIdentify podcasts for episode swapsFigure out how you’ll make moneyShow NotesGet the Podcast Growth Audit6 Ways to Double Your Podcast Downloads in 20235 Places Where You Can Find Podcasts to Swap with TODAYCortext PodcastDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show NotesPainkillers vs. Vitamins3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at least 3 other interviews you could have done.Instead, you can hire an editor who, for less than $50, can do the full edit and send you back a file that sounds better than anything you’ve done.And you need to ask yourself: Is your time worth $25/hr?Show Notes7 Things You can Automate for Your Podcast TODAYWhat Mowing the Lawn has to do with Your Podcast Losing MoneyDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show NotesSave Time! 7 Things You Can Automate for Your Podcast TODAYHow to Add a Google Doc in a Specific Folder with Your Stream DeckSwitching to MakeFirst, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it. I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that! From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode. The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter. The only change I’ll make here is including a callout to listen to the episode. So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content. Take the topic and main points, and rework them for the platform. And make sure you point each piece of content to the other! Give people options and build your cross-platform followings.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow NotesCalendlyBuzzsproutDescriptConvertKitRepurposeCastosAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”Listen to Aaron's PodcastApply to have your own coaching call for the showDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database. Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category. Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts…though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach. ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of. If there are no lists, check out the curated tab and search for lists relevant to your show! So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?Show NotesTink Media's Podcast Swap ListThe Podcast Community DiscordPodchaserListenNotes6 Ways to Double Your Podcast Downloads in 2023Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day. You could even go the extra mile and create a custom CTA to subscribe to your show. 3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts. Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app. 4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know. 5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas. 6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them! Show NotesPodcast Swaps Grew my Show by 21%Podcast Liftoff PlaybookCreator HooksWays to get in touchDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) Show NotesFree Podcast PlannerDescriptBuzzsproutHoverSwitchyCanvaConvertKitAirtableDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. This first setup is from podcast collective Multitude. Let's dive it! Show NotesCheck out Multitude's post on The Podcast SetupSubscribe to The Podcast SetupShure SM7bRME InterfaceZoom H3-VR Ambisonic and Binaural Recorder Stedman Proscreen Pop Filters Rode Professional Studio Boom ArmProToolsiZotope RX 10 AdvancedAudiohijackDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show NotesJustin Moore's Thread on the 3 types of brand campaignsHow to Calculate Your Overall ReachDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.Show NotesBuy Me a CoffeeConvertKitCastosHello AudioCreator CrewRelay.fm MembershipsCheck out the YouTube ChannelPodcast Liftoff PlaybookDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

It's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters. View the whole gift guide here: https://podcastliftoff.com/gift-guide/Contains Affiliate LinksShow NotesSamson Q2U Mic Audio-Technica ATR2100xPop FilterShock MountBoom ArmATH-M50XDT 770 Pro HeadphonesHexagonal Wall PanelsAuralexElgato FacecamFacecam ProMy live stream setup Hue LightsElgato Key Light | Key Light AirNeewer 2 PackLume Cube for Video ConferencingBuzzsproutCastosShure SM7BRode PodmicStellar X2Cloudlifter CL-1Focusrite Scarlett SoloRodecaster Pro IIStream DeckZoom Field Recorders8-in-1 USB-C Hub by AnkerCalDigit Element HubCalendlySavvyCalRiverside.fmDescriptEcamm LiveWork from Home Gift GuideDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group (00:00) - Intro (02:51) - Microphones (05:18) - Recording Accessories (12:18) - Video Podcasting (17:04) - Hosting (19:02) - Upgrading Your Setup (22:11) - Other Helpful Gear (25:10) - Working from Home (31:32) - That's it! ★ Support this podcast ★

One of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?" For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video. But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune. So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it. Show NotesTwitter ThreadMy Live Stream SetupCheck out the Podcast Liftoff YouTube ChannelDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Worried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them. But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today. Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them: Questions01:54 How do you stay motivated?05:16 What are your top 3 tips for getting started?08:43 What platforms should you put your podcast on?10:27 Do you think BuzzSprout is the best audio host?11:25 How long should my podcast be?14:01 How many sponsor spots should you have per episode?15:25 How often should I publish?16:39 What is the best day and time to release new episodes?18:24 Should I rebrand my current podcast or start from scratch?20:35 What is your top tip for landing sponsors?22:00 What’s the most important podcast metric?23:11 Do you record with video on?Show NotesTwitter ThreadLinkedIn PostMy interview with Dan BennetMy interview with Justin MooreSend me your questionsDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group (00:00) - Intro (03:05) - How do you stay motivated? (06:27) - What are your top 3 tips for getting started? (09:54) - What platforms should you put your podcast on? (11:38) - Do you think BuzzSprout is the best audio host? (12:36) - How long should my podcast be? (15:12) - How many sponsor spots should you have per episode? (16:36) - How often should I publish? (17:50) - What is the best day and time to release new episodes? (19:35) - Should I rebrand my current podcast or start from scratch? (21:46) - What is your top tip for landing sponsors? (23:11) - What’s the most important podcast metric? (24:22) - Do you record with video on? (25:53) - Send me your questions ★ Support this podcast ★

Over the last couple of months I've been pushing hard on the idea that first time podcasters should start a mini podcast - that is, a solo podcast that's 20 minutes or less. But how do you actually produce that show quickly? The answer is Descript. Show NotesGet DescriptWhy You Should Start and Monetize a Mini PodcastDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Scott Cowan runs a podcast called Explore Washington State. It’s part of a greater site all about Washington. The podcast publishes 3-4 times per week, and he’s looking to grow his audience and potentially increase his output to 5 times a week. Listen in as I give Scott advice about SEO, website improvements, and pointing his enormous Instagram following to the show.Top Takeaways:Having a good website with easy-to-speak URLs is the best way to send people to your podcast. Easy to share on social media, and easy for listeners to share too.Optimize titles and descriptions. Use them to tell people what the episode is about, and use keywords that will help the episodes show up in searches.Instead of trying to grow your podcast directly, grow your newsletter and social media followings. Then share your show with those audiences — your newsletter especially can be ripe for growth and promotion.Check out Scott podcast. ---Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

The most common I question I get about pitching sponsors is, "how much do I charge?"While you might hear terms like CPM (cost per mille, or dollar amount per thousand downloads), starting out that's not going to yield a lot of results for you. There's a better way. You want to show brands the full picture when it comes to your audience. You want to tell potential sponsors about your overall reach, and how you can help them achieve their goals.Check out my interview with Justin Moore for more (ha!) on landing brand deals.---Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Contracts can be a scary and confusing thing...especially when the relationship is strictly ad placement on your own podcast. Listener Erin recently wrote in to ask about podcast sponsor contracts, and while I am not a lawyer, I'm happy to share my own experience. In this episode I: Answer if you actually need a contractGo over what an Insertion Order isTalk payment termsCover what to watch out forTell you it's OK to redline. It's a good one, and I'd love to hear your feedback! If you'd like to hear from an actual lawyer, let me know.Disclaimer: I AM NOT A LAWYER and this doesn't constitute legal adviceGet more info and full show notes at https://makemoneypod.com/213Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

In the past month or so, I've been experimenting with something that grew my podcast downloads by 21% and it wasn't paid ads. See, the best way to grow your podcast is to get in front of other podcast audiences. With that in mind, I decided to try some Podcast Swaps, and they've been working so well I'm going to do another round. Let's take a look at what they are, how they work, and how you can do them too. Show NotesTink Media's Podcast Swap Database@larenpassell on TwitterMy podcast growth in ChartableWhich Podcast Ad Placement Works Best?Get even more links and content at https://makemoneypod.com/212Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

They say it's easier to sell to current customers than to get new ones. It makes sense, right? Those customers have entered into a relationship with you, have shown they trust you, and have proved their open to giving you money. The same thing can be said of sponsors. Many people forget that sponsorship is a relationship, and as the creator, you can help the brand. So when a campaign is over, don't assume the relationship is too. Most of my sponsors from the past year have been former sponsors that renewed. Here's what I do to keep sponsors returning, and what you should do too. Check out Justin Moore's Creator Wizard newsletter.Get all of the show notes and a transcript at https://makemoneypod.com/211Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

As you start to pursue sponsors, especially those you don’t have a personal relationship with, you will surely be asked for more information. A great way to convey that information, as well a look professional, organized, and ready to accept sponsors, is a pitch deck (or a sponsor deck).Today, let's look at what a pitch deck is, what it should include, and how to put it together. You can get my free pitch deck templates at https://makemoneypod.com/pitchWant to accelerate your ability to get sponsors? Enroll in Podcast Liftoff!Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Today I want to talk to you about DAI, or Dynamic Ad Insertion. DAI is a way for you to automatically insert ads (or any audio clip) into your already produced podcast episodes. Let's dive into how exactly it works, how you can get started, and what indie podcasters should use it for.Show NotesProgrammatic Advertising for Podcasters: How to Get StartedMarco's TweetPodcast Ad Delivery: Make Better SandwichesTry BuzzsproutDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

I wanna share with you something fantastic advice my 5-year-old daughter gave me today about podcasting we were driving her to school. See, someone cut me off, which lead me to mutter under my breath. When she asked what I was doing, I said I was talking to nobody. And she said, "If you're talking to nobody, why are you talking at all?"And that my friends, is what we're going to address today. Because if you don't know who you're talking to, your podcast isn't going to grow, and it's not going to make money. Show NotesWhy You Should Start and Monetize a Mini PodcastHow to Define Your Show's Mission StatementDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

It's finally happened! After months of speculation and leaked slide decks, YouTube has quietly launched its podcast area in the US. You can get to it by going to the "Explore" page. So today, we discuss how to get your show on YouTube, how to leverage YouTube to make money, and some recommended tools for converting your audio to video. LinksFusionCastDescriptCastosRepurpose.ioDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

One of the most common calls to action is “leave us a rating and review on Apple Podcasts, or wherever you get your podcasts.” I’ve long railed against this CTA, stating that you’re alienating a large portion of the audience. But what if this approach is wrong? That's what we'll explore today. Show NotesRate and Review on Apple Podcasts! Tanner Campbell on SubstackSubmit Your Review for a chance to win a gift cardDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

You want a sure-fire way to betray trust in your podcast? Invite a guest on just to ambush them with a sales pitch of your own services. Sounds farfetched, but it's happened to me 3 times in the last 6 weeks!Friendly Reminder: Your podcast guests are not part of your sales funnel. Not even close. Let's look at how this tactic works, why it's wrong, what to do instead, and how to prevent it from happening to you. Presented by Nexcess and Podcast Liftoff.Get all of the show notes at https://makemoneypod.com/009Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

There's a reason lots of podcasters fall victim to podfade. Podcasting can be a difficult thing to do, especially if you are doing long episodes with guests. But recently over on The Podcast Host, they wrote an article about how Mini Podcasting is on the rise. I shared this article with my newsletter and it's one of the most clicked on links in the history of my newsletter. Lots of people are interested in Mini Podcasting and for good reason. So today, we'll look at what mini podcasting is, why it works, how to start one, and of-course, how to make money with it.LinksMini-Podcasting Is on the Rise – Here’s What You Need to KnowJoin my mailing listDon't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Sponsorship is the main monetization goal for a lot of podcasters, but there are often some misconceptions around how it happens. You might think that you don’t have enough downloads to get sponsors. Or that once you *do* get enough downloads, brands will magically start reaching out to you. You might assume that you need an “in” with any company to get a brand deal. I’m here to tell you: you don’t need a ton of downloads, brands will not just reach out to you, and you don’t need an in! So how do you find potential sponsors for your podcast? We'll talk about 3 ways: 1. Tapping your network and connections2. Reaching out companies where you're already using their products.3. Finding sponsors of similar podcasts. Presented by Nexcess and Podcast Liftoff.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★

Your show's mission statement is more than just some words on a page. It should determine the direction of your show, the format, who you're talking to, and ultimately how it will make money. Much like a map (well, Google Maps) when you're going to a new destination, your mission statement will guide your podcast from losing money to generating enough income to support your business.The framework for your mission statement is this: My podcast helps [AUDIENCE] solve [PROBLEM] by [GOAL OF EACH EPISODE]. Listen on to get the prompts to help you craft the perfect mission statement for finding sponsors and selling products. Presented by Nexcess and Podcast Liftoff.Don't burn out trying to create content for your podcast! Create your own content flywheel through my free webinar. Register today.Support the show--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group ★ Support this podcast ★