Monetize Without Being Smarmy: The SMASH Framework
Streamlined Podcaster: Tips to Help Solo Podcasters Save Time and Create Great Content · Joe Casabona, Solopreneur Systems Coach
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Show Notes
A common question I get is, “how can I make money with my podcast.”
But what most people don’t realize is sponsorship isn’t the only way. So for today’s tip, I want to share with you my SMASH framework – 5 ways to make money with your podcast:
S: Sponsorship -The most common way people think of to monetize their podcast because it’s the most visible. You get a company to give you money in order to advertise on your show.
M: Membership - Another commonly known way to monetize. Instead of asking potential sponsors, you ask your listeners to directly support the show, usually in exchange for some members-only benefits.
A: Affiliate Links - This is the lowest barrier to entry, but may take time to get a decent income. You sign up for affiliate programs of products you commonly recommend, and you get a cut of each sale from people who click your link.
S: Selling (Products or Services) - I feel is the least-used way to monetize a podcast. You, using the podcast to prove your expertise, sell directly to your audience.
H: Helping (Coaching, Consulting, Courses) - Similar to Selling, you use you podcast to land consulting clients, coaching clients, or sell your online courses.
This could be a little easier than selling since you can have a podcast that does exactly what your “helping” service does.
Naturally, you’re not locked into one. But understanding your options will help you craft your episodes and your call to action; it will also help you figure out where to spend your time.
You can get more ideas in this free PDF.
Which method sounds best to you? Let me know!
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