Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Everyone wants a $40M brand deal like Brad Pitt's F1 movie got... but there's a catch: no one remembers the brands. In this episode of Sponsor Magnet, Justin Moore and Joe Casabona break down why traditional product placement doesn’t work for creators—and what to do instead. You’ll learn: Why most creators misunderstand brand goals The real reason product placement fails on YouTube What to pitch instead if you’re not a household name How to assess whether a brand is focused on conversions or awareness Tactical ways to be more than a logo-holder Want brands to actually say yes to your pitches? Don’t miss this one. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Chapters 0:00 – Apple’s $40M Product Placement Deal Explained 2:00 – Why Big Brand Sponsorships Don’t Always Work 5:00 – Awareness vs Conversions: What Brands Really Want 9:00 – Why Product Placement Fails for Most Creators 13:00 – How to Tell If a Brand Is Ready for Awareness Plays 16:30 – Influencer Marketing: Still Early Days for Big Brands 18:45 – Real Partnerships That Work (T-Mobile + MLB Example) 20:30 – Smarter Sponsorship Strategies for Creators

How fast can you pitch a sponsor you've never heard of? In this episode, Justin and Joe introduce a powerful (and hilarious) training game for creators: the Sponsor Fishbowl Spinner. Each round, they pull a random real or fake brand and try to pitch it in 60 seconds. What you'll learn: How to craft a compelling pitch on the fly The power of geotargeted UGC ideas Why pitching objections can land you the deal When to suggest podcast interviews as part of your deliverables Why most creators over-promise in their proposals This is practical training disguised as chaos—and it's exactly the kind of muscle creators need to flex for high-stakes sponsor calls. Want to pitch like Justin and Joe? Grab the Sponsor Magnet book: https://sponsormagnet.com Get coaching + pitch practice inside the Wizard’s Guild: https://wizardsguild.com

Most creators are already missing out on the biggest brand deal season of the year because they don't know the ONE pitching strategy that makes brands say yes instantly. If you want to land holiday sponsorships, you need to start pitching brands RIGHT NOW – and this secret framework is exactly what will get their attention before it's too late. Grab a copy of my book: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Wanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join

He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal. In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again. We dig into: Learn how to turn inherent skepticism about sponsorships into a strategic advantage by proactively seeking out partnerships with deeply aligned brands and companies. Find out how to conduct psychographic research on your audience and use their feedback to identify perfect partnership opportunities. Learn the R.O.P.E. pitch method to craft compelling proposals that lead to a "win, win, win" for you, the brand, and your audience. If you’ve ever thought “I’ll never work with sponsors, so I don’t need this,” this episode will change your mind. Learn more about Nir Eyal and join his mailing list at https://www.nirandfar.com/ And if you want the manual on getting brand deals, buy the Sponsor Magnet book at https://sponsormagnet.com. Prefer one-on-one support? Check out Wizard’s Guild: https://wizardsguild.com

Tired of charging $100 for what should be $10,000 deals? Ready to stop eating ramen while sitting on thousands of untapped sponsorship dollars? Welcome to the Sponsor Magnet Podcast – the only show obsessed with helping creators, entrepreneurs, and anyone with an audience make serious money through brand partnerships. Hosted by Justin Moore, author of "Sponsor Magnet" and someone who's done 550+ sponsorships worth over $5 million. From his influencer marketing agency that's paid out millions more to creators, Justin shares the exact strategies, email templates, and negotiation tactics that turn audience builders into sponsor magnets. What You'll Get: Real sponsorship scenarios, disasters, and wins. Exact pitch emails that landed four, five, and six-figure deals. Insights from brand managers on what they actually want. Pricing strategies that'll make you question everything you thought you knew about your worth. This Show Is For: Creators, influencers, event hosts, community builders, newsletter operators, podcasters, and (honestly?) anyone who influences a body of people – regardless of follower count. Forget growing your audience. Let's monetize the one you have. New episodes drop weekly. Subscribe now and turn your influence into income.