Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! What happens when a creator who doubled their sponsorship revenue decides to... turn it off? Jay Clouse pulled back from sponsors across his platforms, eliminated podcast ads completely, and doesn't regret it. Here's what we cover: The uncomfortable truth about feeling "pulled along" by sponsors instead of creating what you want Why Jay refuses to say "here's a message from our sponsor" anymore The math that doesn't work: podcast CPM vs. single LinkedIn posts When "found money" costs more than it's worth How to know when you have permission to say no to revenue The implicit endorsement trap most creators ignore Jay shares the exact moment he realized he was creating newsletters just to have somewhere to put ads—and why that had to stop. Plus, his controversial take on podcast advertising models and why most creators are playing the wrong game. Learn more about this episode’s sponsor, Bitdefender, at https://go.creatorwizard.com/bitdefender-pod-q425 Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Chapters 00:00 Podcast Ads: Dynamic vs. CPM 04:06 Selective Sponsorship Ethics 06:43 Balancing Audience Service and Sponsorship 10:24 Niche Podcasts Thrive with Unique Ads 13:38 Prioritizing Time Over Sponsorships

Doc came to Sponsor Games skeptical about making real money from sponsorships—he was honestly just there to win the cash prize. But after three days of learning Justin's proven frameworks, everything changed. In this episode, Doc shares his incredible transformation from struggling to close deals over $500 to consistently landing 6-month and 12-month partnerships worth $15K+. He breaks down: The mindset shift that changed everything (hint: it's about collaboration, not confrontation) How the tier pricing strategy helped him finally close long-term deals Why the R.O.P.E. Method works for more than just brand deals How he helped his friends land $24K and $35K deals using what he learned The power of being around other creators who "get it" Best part? Doc's now teaching these methods to other creators and seeing them win too. If you've ever felt like sponsorships "aren't for you" or wondered if it's actually possible to build consistent revenue from brand partnerships, this episode will give you hope—and a roadmap. Want to experience what Doc did? Learn more about Sponsor Games at https://sponsorgames.com Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Chapters 00:00 From Quick Win to Sustainable Success 05:44 "Collaborative Brand Strategy Insights" 07:14 Social Media Sponsorship Success

Feeling stuck in a sponsorship slump? Brands ghosting your pitches? Not sure how to price your deals or prove your value? You're not alone. In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, creators get real-time help navigating their toughest sponsorship challenges: What You'll Learn: • How to break out of a pitching slump and maintain consistency without burning out • The critical difference between awareness, conversion, and repurposing campaigns (and why confusing them costs you money) • Smart strategies for pricing monthly retainers vs. one-off deals • When to walk away from affiliate-heavy deals that don't serve you • How to extract meaningful information from brand calls (beyond the generic "we want awareness and conversions") • Why asking "What is your goal?" is just the opening salvo—not the full conversation • Real examples of brands that undervalue creator work (and how to spot the red flags) • The power of education in negotiation: Why your job is 40-50% teaching brands what they actually need Ready to stop leaving money on the table? Join Wizard's Guild for twice-monthly live coaching calls like this one, plus support every Tuesday and Thursday. Unlike managers or agents, we take 0% of your sponsorship revenue—you keep everything you earn. 👉 Learn more at wizardsguild.com

"What if your sponsors are your current clients?" The Content Entrepreneur Expo in Cleveland is the epicenter of sponsorship skepticism. So of-course, Justin decides to convince five entrepreneurs they're leaving massive money on the table by avoiding brand deals. In this episode, watch Justin tackle real objections from real creators: ✗ "I'd rather promote my own products than sponsors" ✗ "Sponsorships feel inauthentic and cheesy" ✗ "I'll get pigeonholed working with one brand" ✗ "I don't have time to pitch and manage sponsors" ✗ "My audience isn't big enough to attract sponsors" Through candid conversations, you'll discover: Why your existing clients could be your most lucrative sponsors How to turn sponsorships into a win-win-win (for you, the brand, AND your audience) The untapped sponsorship opportunity hiding in your newsletter subscribers Why niche audiences are MORE valuable to sponsors, not less How to make brand partnerships feel authentic instead of "icky" Whether you sell courses, coaching, or digital products, this episode will completely shift how you think about sponsorships. You'll see they're not just another revenue stream—they're a way to better serve your audience while funding the content you're already creating. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com

Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints. Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used. Check out The Pour Over: https://thepourover.org What you’ll learn: The exact refund policy that builds unshakeable reader trust (and costs less than you'd think) Why Jason hit rock bottom promoting products he'd be ashamed for his mom to buy—and how he fixed it The "white glove" system that lets sponsors book ads with just one word: "yes" How they consistently beat agency-written ad copy by writing everything in-house Why they proactively lowered prices for long-term partners (and the surprising response they got) The real reason agencies and programmatic ads nearly destroyed their business How limiting high-performing nonprofit ads to 3 per month actually increased revenue Why every staff member personally tests products before they recommend them to readers Jason also shares how The Pour Over competes against Meta by removing every friction point in the ad-buying process, maintains 95% sponsor retention, and why taking a business-first approach (not just creative-first) transformed their sustainability. If you're tired of feeling like you're selling out your audience for sponsorship dollars, or wondering how to build genuine trust while growing ad revenue, this conversation will change how you think about monetization. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters: 00:00 - White Glove Sponsor Approach 03:09 - Inconsistent Ad Sales Focus 11:52 - Maximizing Ad Revenue with Affiliates 17:41 - Building Trust Through Resolution 26:26 - Optimizing Ad Copy Performance 34:24 - Nonprofit Support with Donation Match

Ever wondered how to package unconventional sponsorship offers or turn in-person networking into actual brand deals? In this live coaching session, we tackle real sponsorship challenges from creators across different niches. You'll hear: How to position market research campaigns as a valuable sponsorship offering (and why six brands are suddenly interested in the same service) The exact video pitch strategy that gets 10x better response rates than email—including a live breakdown of a 7-minute pitch that works What to do when a sponsored post underperforms (hint: don't panic) Smart conversation starters for converting event networking into brand partnerships How to price exclusivity, paid media rights, and content licensing (the 15-25-10 rule explained) Why you should never wait until the contract stage to discuss usage rights Plus, we share the tools and templates that make video pitching easier, including how to embed engaging video previews directly in your outreach emails. This is a recording from our Wizards Guild sponsorship coaching program, where members get real-time help with their brand deals twice monthly. Want to join these calls? Visit https://wizardsguild.com

Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong. After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals. Check out Senja: https://creatorwizard.com/senja What You'll Learn: The Shocking Reality of Brand Budgets Why Sara had a $10K budget but couldn't get creators to take it The unexpected reason August is the worst month for partnerships Why 90% of creator outreach got rejected What Actually Converts How one creator with 15K email subscribers generated 72 customers (with a 50% paid conversion rate) Why email lists outperform Instagram for conversion campaigns The critical difference between content that converts vs. content that flops Insider Secrets Brands Won't Tell You Why you should become an affiliate BEFORE pitching paid partnerships The one mistake that makes brands instantly reject your pitch How to structure long-term partnerships that pay repeatedly The Truth About Campaign Performance What to do when your sponsored content underperforms How addressing hidden objections can save a campaign Why relationship depth matters more than immediate ROI Plus: Sara reveals Senja's new concierge program for creators and shares exactly what makes her want to renew partnerships vs. one-off deals. Whether you're a creator looking to land better brand deals or building a partnership strategy for your business, this conversation pulls back the curtain on what really works in 2025. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters: 00:00 - Spending $10,000 05:34 - Emotional Content Boosts Engagement 08:54 - Fast Turnaround Success Story 12:38 - Unlocking Senja's Hidden Features

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get them excited to spend even more this time around? Here’s the behind-the-scenes look: I walk you through my whole approach, from reviewing every past brand interaction (down to the smallest social message), to research on Lulu’s latest priorities, to revisiting the post-campaign report I sent after Sponsor Games. Real talk: if you’re doing events or brand partnerships, you need both the numbers (quantitative results) and the human stories (qualitative wins) to get a sponsor’s attention—and their money. What you’ll see: How I prepped in 3 steps (last touch, priorities, report) The insight that changed the deal: UGC - in-house assets Why allowlisting (boosting creator-posted content) matters Building an à-la-carte menu (foam sponsor, lanyards, dinner) Turning a soft “yes” into a bigger, cleaner package Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Want to attend Sponsor Games? Register here: https://sponsorgames.com Chapters 00:00 Hook 00:34 Prep (3-step checklist) 02:15 What the brand actually values 05:02 The “foam sponsor” hook 06:40 Allowlisting 101 (and why it wins) 08:20 Packaging the Presenting tier 10:05 The $15k YES (live) 11:10 Lessons you can copy

“What’s your CPM?” “We’ve never paid that much before.” “Can we start with a one-post test?” If you’ve ever heard any of these from a brand, this episode is your new playbook. Justin and Joe go head-to-head in a live negotiation role-play game — reacting in real time to difficult objections and breaking down exactly how creators should respond. You’ll learn: Why CPM is the wrong question (and what to say instead) How to pivot the conversation to Awareness, Repurposing, or Conversion goals (ARC Framework) What to say when a brand says they’ve worked with “cheaper creators” 💡 Whether you're a podcaster, YouTuber, or newsletter writer, this will help you land higher-quality sponsorships. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com

Struggling to prove ROI from event sponsorships? In this episode, we reveal what brands told us they actually value: authentic on‑stage recognition and real time with attendees—not a lonely booth in the back. We also dismantle the “follower count” myth and show how to win deals by aligning with sponsor goals like repurposing and lead‑gen (yes, even pre‑launch). You’ll leave with practical ways to redesign sponsor packages and convert hallway chats into long‑term partnerships. Learn more about Sponsor Games and get your early bird ticket at at https://www.sponsorgames.com/ Want one-on-one guidance to land better brand deals? Join Wizard’s Guild: https://wizardsguild.com Timestamps 00:00: Why events still matter for sponsors (beyond conversions) 04:12: The #1 thing sponsors valued (their words) 06:35: Booths vs. real interactions (dinners, speed‑meets) 17:06: Follower myths and pitching on goals, not vanity metrics 19:22: Proof a small creator can land real deals (case DM)

Join the $10K Brand Deal Challenge (starts Sep 11): https://www.creatorwizard.com/challenge Most creators get stuck in the follower count trap, thinking they need massive audiences to land brand deals – but that's the biggest lie holding you back from serious sponsorship money. The truth is, brands care way more about engagement and niche fit than vanity metrics, and I've got 5 scripts that prove it every single time. If you're ready to stop letting "not enough followers" kill your deals, today we're gonna talk about the exact responses that get brands to say yes regardless of your audience size. Grab a copy of my book: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Wanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join Business inquiries: [email protected]

Everyone wants a $40M brand deal like Brad Pitt's F1 movie got... but there's a catch: no one remembers the brands. In this episode of Sponsor Magnet, Justin Moore and Joe Casabona break down why traditional product placement doesn’t work for creators—and what to do instead. You’ll learn: Why most creators misunderstand brand goals The real reason product placement fails on YouTube What to pitch instead if you’re not a household name How to assess whether a brand is focused on conversions or awareness Tactical ways to be more than a logo-holder Want brands to actually say yes to your pitches? Don’t miss this one. Grab the book to learn all the secrets: https://sponsormagnet.com Want one-on-one guidance? Join Wizard’s Guild: https://wizardsguild.com Chapters 0:00 – Apple’s $40M Product Placement Deal Explained 2:00 – Why Big Brand Sponsorships Don’t Always Work 5:00 – Awareness vs Conversions: What Brands Really Want 9:00 – Why Product Placement Fails for Most Creators 13:00 – How to Tell If a Brand Is Ready for Awareness Plays 16:30 – Influencer Marketing: Still Early Days for Big Brands 18:45 – Real Partnerships That Work (T-Mobile + MLB Example) 20:30 – Smarter Sponsorship Strategies for Creators

How fast can you pitch a sponsor you've never heard of? In this episode, Justin and Joe introduce a powerful (and hilarious) training game for creators: the Sponsor Fishbowl Spinner. Each round, they pull a random real or fake brand and try to pitch it in 60 seconds. What you'll learn: How to craft a compelling pitch on the fly The power of geotargeted UGC ideas Why pitching objections can land you the deal When to suggest podcast interviews as part of your deliverables Why most creators over-promise in their proposals This is practical training disguised as chaos—and it's exactly the kind of muscle creators need to flex for high-stakes sponsor calls. Want to pitch like Justin and Joe? Grab the Sponsor Magnet book: https://sponsormagnet.com Get coaching + pitch practice inside the Wizard’s Guild: https://wizardsguild.com

Most creators are already missing out on the biggest brand deal season of the year because they don't know the ONE pitching strategy that makes brands say yes instantly. If you want to land holiday sponsorships, you need to start pitching brands RIGHT NOW – and this secret framework is exactly what will get their attention before it's too late. Grab a copy of my book: https://www.sponsormagnet.com Get weekly sponsorship coaching: https://wizardsguild.com Wanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join

He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal. In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again. We dig into: Learn how to turn inherent skepticism about sponsorships into a strategic advantage by proactively seeking out partnerships with deeply aligned brands and companies. Find out how to conduct psychographic research on your audience and use their feedback to identify perfect partnership opportunities. Learn the R.O.P.E. pitch method to craft compelling proposals that lead to a "win, win, win" for you, the brand, and your audience. If you’ve ever thought “I’ll never work with sponsors, so I don’t need this,” this episode will change your mind. Learn more about Nir Eyal and join his mailing list at https://www.nirandfar.com/ And if you want the manual on getting brand deals, buy the Sponsor Magnet book at https://sponsormagnet.com. Prefer one-on-one support? Check out Wizard’s Guild: https://wizardsguild.com

Tired of charging $100 for what should be $10,000 deals? Ready to stop eating ramen while sitting on thousands of untapped sponsorship dollars? Welcome to the Sponsor Magnet Podcast – the only show obsessed with helping creators, entrepreneurs, and anyone with an audience make serious money through brand partnerships. Hosted by Justin Moore, author of "Sponsor Magnet" and someone who's done 550+ sponsorships worth over $5 million. From his influencer marketing agency that's paid out millions more to creators, Justin shares the exact strategies, email templates, and negotiation tactics that turn audience builders into sponsor magnets. What You'll Get: Real sponsorship scenarios, disasters, and wins. Exact pitch emails that landed four, five, and six-figure deals. Insights from brand managers on what they actually want. Pricing strategies that'll make you question everything you thought you knew about your worth. This Show Is For: Creators, influencers, event hosts, community builders, newsletter operators, podcasters, and (honestly?) anyone who influences a body of people – regardless of follower count. Forget growing your audience. Let's monetize the one you have. New episodes drop weekly. Subscribe now and turn your influence into income.