Pitching a $12,500 Sponsorship LIVE on Camera
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships · Justin Moore
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Show Notes
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I'm about to break all my own rules.
In exactly 4 hours, I'm pitching a $12,500 sponsorship renewal—live on camera—with zero safety net. If this goes wrong, we might have to cut our catering budget for Sponsor Games (and that's NOT happening).
You're about to watch me execute three high-stakes strategies in real-time:
Strategy #1: The Direction Shift – Instead of jumping straight into my pitch, I pull the thread on what THEY'RE working on. Most people pitch what they want to sell. I'm doing the opposite.
Strategy #2: The Feedback Loop – I bring up what didn't work last year (yes, really). The booth strategy flopped. Nobody visited the tables. Why would I admit that? Because if there's an elephant in the room, they're already thinking about it. Control the narrative.
Strategy #3: The Future Vision – We're doubling headcount to 75 attendees, catering every meal (breakfast, lunch, AND dinner), and introducing something completely new: sponsor-funded attendee deals. One creator walks away with a guaranteed brand partnership.
Watch as I navigate:
• The awkward moment when she asks about the games (and I don't have all the answers yet)
• Why I asked "Is that a yes?" point-blank (risky move)
• Her response that made me tear up about integrity
• The reason she said "highly likely" instead of yes
The harsh reality? I didn't close the deal on the call. Sometimes even when you do everything right, brands need more time. And that's okay—because this is what real sponsorship negotiations look like.
Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com
Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com
CHAPTERS:
00:00 The $12,500 Gamble
00:44 The 3 High-Stakes Strategies
04:54 The Call Begins
10:32 Their Marketing Struggles & Pivots
13:38 Honest Feedback on What Didn't Work
19:20 The Sponsor Games 2026 Vision
22:07 Pitching $12,500
25:52 "Is That a Yes?"
Sponsor Games 2026 is happening March 15-18 in San Antonio, Texas. 75 seats. All meals catered. And yes, one attendee will leave with a paid brand deal. Grab your ticket: https://www.sponsorgames.com
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