Show overview
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships launched in 2025 and has put out 53 episodes, alongside 2 trailers or bonus episodes in the time since. That works out to roughly 25 hours of audio in total. Releases follow a weekly cadence.
Episodes typically run twenty to thirty-five minutes — most land between 16 min and 45 min — with run-times ranging widely across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-US-language Business show.
The show is actively publishing — the most recent episode landed 2 days ago, with 23 episodes already out so far this year. Published by Justin Moore.
From the publisher
Tired of waiting for brands to "discover" you? Ready to stop leaving thousands on the table with underpriced sponsorships? Welcome to the show that transforms creators into sponsorship magnets. It's time to turn your influence into predictable income through strategic brand partnerships. Join Justin Moore, creator of the Sponsor Magnet system and founder of Creator Wizard, as he breaks down the exact strategies that have helped hundreds of creators build six-figure sponsorship businesses. After personally earning over $5 million in brand partnerships and running an influencer marketing agency for seven years, Justin knows what brands really want—and what makes them say "yes." Here's what you'll get: - Real sponsorship negotiations broken down step-by-step - How to pitch brands that have never heard of you (and get replies) - Pricing strategies that detach your rates from follower count - The psychology behind why brands choose certain creators ...plus incredible guest interviews and success stories. Perfect for: Content creators, podcasters, newsletter writers, event organizers, and anyone with influence who wants to monetize through brand partnerships—whether you have 1,000 or 1 million followers. Your host: Justin Moore has facilitated over 1,000 brand campaigns, paid out millions to creators, and discovered the universal secrets to unlocking brands' massive budgets. He's helped creators land deals with Nike, Lowe's, John Deere, and other billion-dollar brands. Stop hoping for sponsorships. Start systematically attracting them.
Latest Episodes
View all 53 episodesWhy brands aren't responding to you
31 ways to make brands hate your guts
I Used Claude to Pitch Sponsors (Easy Prompt)
I asked 5 brands why they sponsored this 30,000 person event
I was late to a brand trip dinner. Never again.
Nobody Talks About This Sponsorship Goldmine
Every Mistake I Made Getting My Event Sponsored
I paid $2,000 to sponsor his event. Here's what happened.
Watch this to 10x your brand deals
Why brand deals feel hard to get now
Apply for sponsorship coaching: https://www.wizardsguild.com You're not imagining it. Here's exactly why it's happening and what to do about it: Why follower count is no longer a proxy for influence — and what brands actually care about now How the explosion of creator supply is turning you into a commodity (and how to escape it) The pricing mistake that's quietly killing your deal flow How to get brands off the spreadsheet and into a real conversation with you Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Why Brand Deals Feel Harder to Get 01:00 Following Is No Longer a Proxy for Influence 03:40 The Creator Supply Explosion 05:32 How to Stand Out with Professionalism 07:03 Why Spitting Back One Number is Killing Your Deals 08:44 How to Get Off the Spreadsheet 10:56 Outreach Strategy if Your Inbox Has Gone Cold For collaborations or partnerships, shoot us a note: [email protected]
Growing Your Audience Is Making You Poorer
Apply for sponsorship coaching: https://wizardsguild.com More followers. More brand inquiries. Same rates. If that's you, the problem isn't your audience… it's the way you're pricing yourself. Here's exactly how to fix it. Today, I’ll discuss: Why asking friends what to charge is keeping you stuck under an invisible ceiling The price anchor trap that makes brands push back when you try to raise rates How dynamic pricing quietly gets you removed from brands' future plans The one question to ask before you ever quote a number The ARC Framework: Awareness, Repurposing, and Conversion and why each one changes your pricing strategy completely Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Why Audience Growth Doesn't Raise Your Rates 01:02 Trap #1: The Pricing Ceiling from Guessing Together 02:24 Trap #2: The Price Anchor That Caps Every Future Deal 04:32 Trap #3: Dynamic Pricing Kills Long-Term Brand Relationships 06:39 The One Question to Ask Before You Quote Anything 07:38 The ARC Framework: Awareness, Repurposing, Conversion 09:08 How Brand Goals Determine What They'll Pay You 12:23 Your New Pricing Strategy in One Sentence For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])
How to Quit Your Job By Landing More Sponsorships
Howie Chan has 100K+ followers on LinkedIn, a newsletter, and a podcast — and he's barely made $10K from sponsorships all year. The problem isn't his audience. It's the story he's been telling himself about what sponsors actually want from him. Here's what we cover: Why brands almost never ask for "results" — and how the fear of being asked is silently killing your outreach How to use your audience survey data to reverse-engineer the perfect brand pitch The consultant mindset shift that makes sponsorship conversations feel natural Why you should stop chasing inbound AI pitches and start targeting brands your audience actually needs How to ask your own audience to sponsor you (yes, really) Follow our guest: Howie Chan https://www.howiechan.com/ https://www.linkedin.com/in/howiechaniam/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Chapters: 00:00 From Consultant to Creator: The Sponsorship Gap 03:00 The Mindset Block Stopping Your Outreach 07:30 Using Your Consultant Skills to Pitch Brands 12:00 Surveying Your Audience to Find Brand Fits 17:30 Turning Inbound Guest Pitches Into Deal Opportunities 22:00 Outcome-Based Thinking vs. Price-Based Pitching 28:00 Tier 1 vs. Tier 2 Brands: Where to Focus Your Energy 33:30 Live Brand Research: Breaking Down Neurogum as a Case Study 40:00 Ask Your Own Audience to Sponsor You 43:00 Quick Wins: Reactivating Past Sponsors For collaborations or partnerships, shoot us a note: [email protected]
Why Nonprofits Struggle to Get Sponsors (And What Actually Works)
How to Scale Your Newsletter from $20K/yr to $2M
Can you imagine landing $24K in sponsorships in a single week?! Today, I’m talking with a newsletter operator named Marketing Max who spills the tea: Why sending 12 newsletters a week (not 1-2) is the real secret to sponsorship revenue His Typeform trick that turns new subscribers into inbound advertiser leads on day one How to sell guaranteed CPC instead of "billboard" ads … and why it crushes your close rate The consultative sales call framework that has brands offering to wire you on the spot Why you should follow up 10-12 times and why sponsors actually want you to Follow our guest: Marketing Max – https://marketingmax.com | Socials: @MarketingMax Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 $24K in Weekly Ad Sales: The Newsletter Breakdown 01:34 The Secret Sauce: Frequency + Not Being Afraid to Ask 04:04 Inbound vs. Outbound: How 60% of Advertisers Come to Max 05:57 The Typeform Trick That Books Calls on Signup Day 08:08 Why Following Up 10-12 Times Is Actually Doing Them a Favor 09:36 Is the Newsletter Ad Heyday Really Over? 10:36 Selling Traffic, Not Billboards: The Guaranteed CPC Model 11:23 How to Avoid Reader Fatigue at High Volume 13:04 Direct vs. Indirect Monetization: Straddling Both 15:45 How to Vet Advertisers Before You Promote Them 16:17 Live Sales Call Roleplay: Qualifying a SaaS Brand 22:14 Breaking Down What Max Did Right on the Call 27:01 The Consultative Approach That Takes You from 20K to 2M/Year 28:23 Justin's Feedback: The Budget Filter That's Costing You Big Deals 30:25 Where to Find Marketing Max For collaborations or partnerships, shoot us a note: [email protected]
A Brand Said No to My $12,500 Pitch (Here's Why)
Apply for sponsorship coaching: https://go.creatorwizard.com/ytcoaching Secure a last-minute ticket to Sponsor Games (Mar 15-18): https://www.sponsorgames.com/ I’m $20K in the red on my upcoming live event, Sponsor Games, and you're about to watch me pitch a brand deal in real time to close the gap. This episode pulls back the curtain on a real negotiation with Haley Janicek, Head of Creator Community at Kit. Two calls. One deal. Zero polish. Just the raw, messy, honest back-and-forth of what it actually takes to close a sponsorship when the stakes are real. Here's what we cover: Why leading with outcomes (not logo placements) is the only pitch that works on sophisticated brand marketers The three-bucket framework Kit uses to decide whether to sponsor any event How to "make the math obvious" so brands can justify the investment internally What brands actually want to tell you after they ghost you—and why they can't The hybrid deal structure Justin and Haley landed on after two calls and a near-stall Follow our guest: Haley Janicek @haleymjanicek (https://www.linkedin.com/in/haleymjanicek/) | Kit (https://kit.com/) Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com 00:00 Justin's $20K Deficit & The Real-Time Pitch 01:44 What Kit Actually Buys (It's Not Impressions) 07:00 Kit Studios & the Amazon Prime Analogy 13:47 The Three Reasons Kit Sponsors Any Event 17:42 Making the ROI Math Obvious for Brands 23:14 The Pitch: $12.5K and the Objections That Followed 29:30 Sponsor Therapy: A Better Alternative to Speed Dating 34:35 Part Two: The Deal Nearly Dies (Then Comes Back) 44:27 The Hybrid Structure That Got Kit to Yes 50:03 Why Long-Term Advocacy Is Worth More Than Any Campaign 53:04 The Final Number: $8,500 + A Free Craft & Commerce Ticket For collaborations or partnerships, shoot us a note: [email protected]
Why Brands Fight Over Small B2B Creators
What does it actually take to grow a B2B creator partnerships program from zero to 44x revenue in under a year? Alex from Perspective breaks down exactly how they did it — and what most creators are getting completely wrong when pitching B2B brands. Here's what we cover: Why small YouTube channels (think 2,000 views per video) can outperform massive audiences for B2B brands The hybrid deal structure that makes brands and creators both win How to pitch a B2B brand so they actually say yes — and keep saying yes The attribution problem every influencer marketer is struggling with What the "perfect partner" looks like from a brand's perspective Follow our guest: Alex llull https://www.linkedin.com/in/alexllull Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Growing B2B Creator Partnerships from Zero 03:35 Why Niche Beats Big Audiences in B2B YouTube 06:28 Hybrid Deals: Flat Fee + Affiliate 07:16 Tracking Attribution Without Losing Your Mind 10:23 How to Find and Vet B2B Creators 13:43 Re-engaging Past Partners (The Biggest Missed Opportunity) 14:55 What Makes a Perfect Pitch to a B2B Brand 18:03 Horror Stories: When Partnerships Go Wrong 20:13 Repurposing Creator Content for Paid Ads 22:24 AI-Generated UGC: Hype or Reality? 24:22 Can Creator Marketing Actually Scale? 27:00 The Dream Partner Checklist For collaborations or partnerships, shoot us a note: [email protected]
Is Mixing Business and Marriage a Mistake?
What happens when a creator who's 5x'd their revenue goals decides their spouse should quit their stable job to sell sponsorships full-time? Jenny Wood left Google after 18 years to launch her book "Wild Courage" and build a business around keynote speaking and coaching. Revenue is crushing it. Her husband Jon still has a 9-to-5. And now they're sitting in their kitchen at night, staring at a pro/con list, trying to figure out if putting all their eggs in one basket is brilliant or insane. Here's what we cover: The "never assume it's beneath them" rule that saves marriages Why diverse revenue streams are actually safer than a corporate job How to avoid the biggest mistake when your spouse joins the business (spoiler: don't kick down the door and mess with everything) The $6K deal that sparked their first business fight—and why pushing back is healthy Why you can't let "what if it doesn't work out" kill what could be amazing Jenny shares the exact moment Jon questioned whether her first brand deal would drain the trust battery with her audience. Plus, the real conversation about female breadwinners, menial tasks, and building resentment before you've even started. Follow our guest: https://itsjennywood.com/ Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 The Kitchen Table Pro/Con List 04:25 Fear of Uncertainty vs. Opportunity Cost 06:50 The Biggest Mistake When You First Quit 09:43 Is There Even Enough Work Here? 11:17 Sponsor Games Event Announcement 12:01 The $6K Deal That Started a Fight 15:47 Trust Battery Drainers vs. Additive Partnerships 16:54 Setting Boundaries When Work Never Ends 18:31 All Eggs in One Basket—Or Is It Safer? 22:15 Revenue Streams Swing Wildly Over 15 Years 23:42 The Marriage Advice That Matters Most 24:26 "Should We Do It?" For collaborations or partnerships, shoot us a note: [email protected]
Watch a Creator Pitch ME for a Sponsorship
Watch what happens when I flip the script and become the sponsor instead of the coach. George Blackman pitches me on sponsoring his UK creator event, and we negotiate a deal live—complete with budget discussions, package options, and real-time pivots. Here's what we cover: Why 15 high-quality leads beat 1,000 random eyeballs for sponsorship coaching The "sole sponsor" question every event organizer should ask How to integrate a sponsor when they can't physically attend The exact moment I realized books-in-hands wasn't the real goal Why I traded "sponsored by" slides for newsletter reach Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com Follow our guest: George Blackman https://www.georgeblackman.com/ Chapters: 00:00 George Pitches His UK Creator Event 02:41 Event Format: Premium, Implementation-Focused 05:24 The Sponsorship-Skeptic Attendee Problem 07:01 How Would Integration Actually Work? 10:27 The Physical Attendance Challenge 13:05 Books vs. Coaching: What's the Real Goal? 16:01 Budget Reveal and Deal-Making Mode 19:51 Reviewing Package Options Live 24:17 Choose Your Own Adventure Negotiation 28:31 Final Deal: $2K for Package 2.5 For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])
$5.2M in Ad Sales in 30 Days. WTF?
In this episode, our guest Matt breaks down how his company experienced explosive revenue growth during the COVID pandemic by capitalizing on shifting stock market trends and investor behavior. What started as a $7M business quickly scaled to $25M in just two years, fueled by timely positioning around breakout stocks like GameStop and AMC, smart business strategy, and a surge in advertising sales. Matt shares how the COVID investing wave created unexpected opportunities, why adaptability was critical to success, and how being in the right place at the right time can dramatically change a company’s trajectory. He also reveals insights from their strongest month ever in 2023, including over $5.2M in advertising revenue, and what that growth means heading into a projected $47–50M year. If you’re interested in revenue growth, navigating market volatility, or leveraging current events to scale a business, this episode is packed with real-world lessons.
Watch Me Negotiate Live On Stage
I built a live negotiation simulator and put creators in the hot seat. Watch them tackle real objections—discount demands, equity offers, ROI concerns, event requirements - with 60 seconds on the clock. Here's what we covered: Why clarifying questions beat defensive responses when brands challenge your pricing The "can I get back to you" line that stops aggressive discount negotiations cold How to handle the "we'll give you equity instead of cash" pitch without torching the relationship Why slamming the door on small budgets kills your long-term pipeline The landing page audit that turns you from "another newsletter" into strategic partner You'll hear real creators navigate uncomfortable scenarios - from the Penny Saver comparison to affiliate-only offers - and learn exactly what to say when brands test your boundaries. Plus, the psychology behind why educating difficult prospects actually increases deal size. This was recorded at Matt McGarry’s Audience Camp: https://audience.camp/ Shout-out to Matt and Ahrif for inviting me and allowing me share this with you! Come to Sponsor Games (March 15-18, 2026: https://www.sponsorgames.com Grab my book, Sponsor Magnet, to learn how to transform your influence into income: https://sponsormagnet.com Want one-on-one sponsorship coaching? Join Wizard's Guild: https://wizardsguild.com 00:00 Opening the Negotiation Roleplay Game 01:24 Ed's Challenge: Handling Price Comparisons 04:32 Janelle's Dilemma: Unexpected Event Requirements 09:24 Jonathan's Scenario: The Equity Pitch 12:37 Rory's Test: Competing with Low-Cost Publishers 16:05 Why Auditing Sponsor Funnels Is Your Job 19:15 The Affiliate Program Pivot Strategy For collaborations or partnerships, shoot us a note: [email protected] (mailto:[email protected])