Sounds Profitable

Here's what you need to know for today in the business of podcasting, brought to you from the floor of Evolutions by Podcast Movement: The 2024 Ambies happened last night, Signal Hill Insights shares the podcast listening habits of influential exeutives, why marketers need to embrace the funny when it comes to podcasting, how to turn a comedy podcast into a comedy documentary, and Indigenous Screen Office pairs with Acast. Find links to everything mentioned in today's episode and the full writeup on Sounds Profitable.

Here's what you need to know for today in the busines of podcasting: Sounds Profitable will be returning to Evolutions by Podcast Movement with the Partner Lounge and two public panels, Podcastle's U.S. survey finds which podcasts are hot with politically-attentive respondents, eMarketer finds poltical ad spend is nearly triple what it was in 2016, and Spotify is testing video-based learning courses in the UK version of the app. Find links to everything mentioned and the full write-up here at Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: March Madness TV ads are sold out, RedCircle launches new tool for host-read programmatic ad management, RadioDays Europe talks podcasting’s power, and advertisers are skittish on TikTok spending after recent political developments. Find links to every article mentioned in this episode and the full write-up here on our website.

Here's what you need to know for today in the business of podcasting: LibSyn is rebranding AdvertiseCast to Libsyn Ads, Bryan Barletta's article on owning pocasting's responsibility to audiences, a Podimo survey shows Finns are 62% likely to pay a premium for podcasts, and why Super Fans are something brands should prepare for. Catch links to everything discussed here on Sound Profitable.

Here's what you need to know for today in the business of podcasting: Ad Results Media announces platform-agnostic programmatic host-read ad management tool, a server anomaly that caused millions of dollars in false bids last week, BBC to potentially run ads on podcasts accessed on third-party platforms in the UK, Spotify is launching a new Ad Studio product, and TikTok's podcast boom might be a bust. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Podcasting has long dealt with double standards when it comes to adtech problems that are part of larger systemic problems. The industry is in a position to establish a higher quality baseline than others who get away with murder. Written by Bryan Barletta Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: March Madness men's games all but sold out of ad inventory, how third-party cookie deprecation will change ad buys, teens use YoUTube on a daily basis more than TikTok, how advertisers are reacting to TikTok's shaky future, and Amazon's opportunity in the cookie-free future. Find links to everything discussed and the full write-up right here on Sounds Profitable.

Today in the business of podcasting: a report from Radiodays Europe, news podcasts and ad buyers aren't seeing the anticipated election cycle bump yet, Rich Greenfield proposes streaming needs to spend more time on time spent, The Ringer's union wins generative AI protections in contract, and Kast Media has filed for bankruptcy. Find links to every story discussed, and a full write-up, all here on Sounds Proftiable.

This week in the business of podcasting: Bryan Barletta talks about building a better umbrella for podcasting at conferences like SXSW, Edison Research's Share of Ear data shows how much time podcasting takes out of an average hour of ad-supported audio listening, reflections on SXSW for podcasting, Apple has published new resarch on humanizing word error rates in podcast transcripts, and Digiday explains WTF is server-side ad insertion. Read the full write-up and get links to everything mentioned right here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: My Cultura plans for major growth, the power of Alex Cooper's fandom, Joe Rogan's return to YouTube podcasting is a successful one, abd the case for longer brand lift studies.Catch links to every story mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Edison data shows podcasting takes up 12.2 minutes of the average hour spent listening to ad-supported audio, iHeart publishes the winners of the 6th annual iHeartPodcast Awards, IAB data shows Gen Z is the most likely generation to spend money on premium apps and services that used to be free, Digiday explains what server-side insertion is and what it does video (spoiler alert, podcasting has done it for years), and AdNews publishes their 2024 Agency Map. Find links to everything covered right here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: 2024 is looking up for indie podcast company acquistions/partnerships, SiriusXM isn't sweating lower Pandora numbers, and Flightpath debuts a new way to do "faked-in" host-read ads. Find the full write-up and links to every article mentioned here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: iOS update adds Apple Podcast transcripts, a roundup of podcasting Q4 earnings calls, it's time for licensed music to enter podcasting, automated transcription and translation isn't quite ready yet, and PRX debuts new fundraising resources for local radio stations. Find links to everything covered and the full write-up on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Tom Webster writes about how it's time for the music industry and podcasting to embrace each other, a new podcast festival is coming to the UK this spring, Rooster Teeth is shutting down (but The Roost will continue on), and the parasocial power of political podcasts.Find links to everything discussed and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Apple Podcasts launches transcripts in-app, Right Side Up's analysis of $3 million worth of podcast advertising, PRX expands their digtial fundraising resources for local radio stations, and a new study from Morning Consult shows trust in audio has jumped in the past four years. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Tom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: KS&R releases the Podcast Frenzy report. Jen Soch of GroupM talks about how podcast advertising is changing digital ad strategies, Digiday looks into the rocky start of AI-powered podcast translations, and reps from The New York Times and Vox Media discuss their podcast strategies. Catch links to every article mentioned and find the full writeup here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: A new batch of earnings calls rounds out the financial data for major podcast players in 2024, and numbers look good. IAB Australia publishes new report showing the state of podcast ad investment Down Under. Podcast CPMs increase inf Feb. on AdvertiseCast's tracker. Newsguard has launched new automation tools to "fingerpint" political disinformation, and CoHost is running a survey of professional podcasters.Find links to everything discussed, as well as the full write-up, on Sounds Profitable.

Here's what you need to know for this week in the business of podcasting: How Podcasting is Making ITself Known at SXSW "Trojan-horse style" Radio and Podcasts Deliver Decision-Makers to B2B Marketing Podcasting’s Place in Advertising as Google Closes the Cookie Jar Keeping Audio Ads Simple for Better Attention Metrics Get links to every story covered, quick hits, and data from Podscribe, all on the episode's Sound Profitable post.

Here's what you need to know for today in the business of podcasting: Edison Research discusses data showing podcasting's share of ear trends higher in urban areas than rural, podcasting's place in a post-cookie advertising future, and Ad Results Media announces their Pro platform. Find the links to every article mentioned and the full write-up here on our site.

Here's what you need to know for today in the business of podcasting: Radio Connects finds podcast growth continues steadily upwards with Canadian respondents 18+ A recent report from Veritonic and RealEyes finds ads with too much complexity or too little volume for the voiceover lose attention faster. Normalized audio shows higher returns. Criteo predicts $30 to $40 million in signal loss due to the death of third party cookies. Krystina Rubino of Right Side Up weighs in to give a podcasting perspective. Guideline reports the US ad market has continued an upward trend since April of 2023. For links to everything covered in today's episode, please visit the episode post on Sounds Profitable.

Today on your daily recap of news in the business of podcasting: Cumulus Media's Pierre Bouvard highlights how podcasting brings B2B marketers to descision-makers at comapanies, the future of TV upfronts is programmatic + audience data, and podcast advertising grew 21.7% in Australia last year.For links to everything covered, the quick hits, and the full write-up, click here.

Here's what you need to know for today in the business of podcasting: Digiday covers why media companies are pushing podcasts at this year's SXSW "Trojan-horse style," Spotify's Head of Sales for the UK and Northern Europe talks about the company's long-term ad goals, and Brian Morrissey talks the pivot to performance with Dotdash Meredith's CEO. Links to every story discussed, as well as the full writeup, can be found on this episode's post at Sounds Profitable.

Here's what you need to know for this week in the business of podcasting. As always, links to every story discussed can be found in this episode's full write-up, available here.Our top stories: Edward Fuller'sGuide to Making the Most of SXSW as a Podcast ProfessionalTom Webster Pitches AI as a Podcast CohostSpreaker Supporters Club AnnouncedNew NPR SVP of Podcast Strategy Sees an Optimistic 2024 AheadAnd in our quick hits: 2024 Marketing Trends Report. A new report from Quill and Carney collects dozens of sources to provide a snapshot of current and potential future marketing trends. PodPod to be merged with Campaign. The PodPod brand will be retired and sister publication Campaign will take over live events like the British Podcast Awards and Podcast Advertising Summit, as well as increase its own coverage of audio and podcasting news. Spotify joins ACPM. Megaphone is now compliant with French local measurement standards. For more information on the ACPM, see The French Exception on Sounds Profitable. Marketers are chronically underinvesting in brand by Ashley Regan. Australian radio has a recurring issue of marketers running trial brand campaigns that are too short to show their true ROI. Audacy Receives Court Approval of Reorganization Plan. With the approval, Audacy can move forward on ending their Chapter 11 bankruptcy.

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.

Here's what you need to know for today in the business of podcasting. Top stories include Barometer and Next Broadcast Media teaming up to create a podcast brand safety tool for Arabic podcasts, 2024 political ad spend could affect advertising overall, Audacy receives approval for reorganization plans, and the top podcast advertisers for January. Find links to all articles covered and the full write-up on Sounds Profitable.

A lot has been said about AI replacing human-made content. This week Tom Webster proposes a person-first future deploying AI-powered tools where they work best: as a support structure. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Edward Fuller writes about how to take full advantage of the podcast-heavy SXSW sessions this year, why NPR's Collin Campbell sees opportunity after a turbulent 2023, marketers are underinvesting in radio brand campaigns, and more. Find links to everything covered in today's episode, as well as the full write-up, here.

Here's what you need to know from today in the business of podcasting. Spreaker introduces new Supporters Club, Quill publishes 2024 Marketing Trends Report, Spotify embraces French podcasting, Business Insider looks at ad load on video streamers, and Adelicious' Andrew Goldsmith talks about the importance of targeting 50+ demographics. For links to all stories covered, check out the full writeup on Sounds Profitable.

This week in the business of podcasting we collected all of the revelant news for podcasting in the world of Super Bowl advertising, branded content was on the rise as new ad product growth in 2023, and the subtle key to podcasting's persuasiveness. Find all of the links to articles discussed and original reporting done by The Download in the website version of today's episode, which can be found here.

Here's what you need to know for today in the business of podcasting: Analysis Shows How Important Digital Audio Is Becoming For RetailersPepsi sat out the Super Bowl broadcast this year. That’s because it was everywhere else by Alyssa MeyersSports Podcasts Have Best Video Opportunity Survey Finds.The Creator Economy: Boom Not Bust by Ross Adams…as for the rest of the news: a new hub for the next generation of audio journalists in Canada has launched, Veritonic has launched the self-serve Brand Lift Pulse, Audiohook has announced partnership with Sounder to enable episode-level contextual targeting for podcast ads, and AdsWizz has announced the launch of synthetic voice ads on AudioGO.

Here's what you need to know for today in the business of podcasting: Most B2B content marketers have trouble creating the right content for their audience by Meaghan YuenThe Value of Measuring the Upper Funnel for Podcast Ads by Paul RiismandelThe Top 50 Podcasts in the U.S. for Q4 2023 from Edison Podcast Metrics…as for the rest of the news: Meghan Markle has signed with Lemonada to distribute the royal couple’s Archetypes podcast plus develop a new podcast, and Business Insider takes a look into how MrBallen became a true crime podcast empire.

Miles of article inches have been written about podcasting’s persuasiveness, but NPR’s Body Electric takes audience engagement to a new, physical level. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Podcast Consumers Engage With Social Media And Listen To Episodes Within A Day Of Release by Lauren VetranoMost publishers grew their ad offerings last year, with a focus on branded contentAuthentic Multicultural Narratives Create True Diversity in Audio Advertising by Antonio Francisco LewisSubscriptions, Not an Endangered SpeciesSiriusXM to Lay Off 160 Employees, About 3% of WorkforceResearch Database Snapshot

Here's what you need to know for today in the business of podcasting: Acast expects short-term impact on listens from Apple update by Ella SagarThis Year’s Super Bowl Is All About Reaching Gen Z by Alyssa BoyleSlate reports best year by Max TaniPerfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox By Catherine Perloff

Here's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy?Accreditation for Black-Owned Publishers in PodcastingThe Trade Desk to Lowball SSP Price FloorsBrand Marketing Grows, Performance Shrinks in WARC DataAnd also from The Ankler: YouTube’s Place in StreamingQuick Hits:Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a way for podcasting to re-introduce itself to brands and agencies that might’ve only last encountered podcasting in its adtech infancy.Spotify Reports Fourth Quarter 2023 Earnings. Paid subscribers are up, raising one million over guidance numbers. The company expects their podcasting arm to turn a profit by the end of the year.Podcast benchmarking: How did your downloads compare in 2023? By Sharon Taylor. The benchmarks present what count as ‘good’ download numbers for ap podcast, divided into percentiles.The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership. The Joe Rogan Experience has renewed its contract with Spotify for hosting and distribution, but the former exclusive has now returned to open RSS distribution.

Here's what you need to know for today in the business of podcasting: The Trade Desk Plans To Lowball SSP Floor PricesPodcast benchmarking: How did your downloads compare in 2023? By Sharon TaylorThe New York Times expects ad revenue to continue to decline in 2024 by Sara GuaglioneWarner Music to Cut 600 Positions or 10% of Staff by Ashely Carman

Here's what you need to know for today in the business of podcasting: More than a third of marketers will increase their brand marketing investments this year by Meaghan YuenMeet Podcast X-Ray by Dan MisenerToyota Signs Eli Manning and Brock Purdy as National Partners and Announces Plans for Super Bowl LVIII as The “Official Automotive Partner of the NFL”AI-powered podcast ad producer AudioStack raises £2.5m

If someone peeked into podcasting in the late 2010s, they would’ve seen an industry in ad tech infancy in comparison to podcasting’s capabilities now. The official Podcasting Sound Summit at SXSW will help re-introduce the industry and show off its new capabilities. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Netflix's Threat Isn't in Hollywood. It's YouTube by Entertainment Strategy GuyHere’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024 by Kimeko McCoyWhat People Are Doing When They Aren’t Listening To Your Podcast by Steven GoldsteinSpotify Reports Fourth Quarter 2023 Earnings

Here's what you need to know for today in the business of podcasting: Spotify’s Multiplatform Strategy, Rogan Going PublicWTF is accreditation for Black-owned publications? By Sara GuaglioneAdvertiseCast Marketplace Podcast Advertising Rates…as for the rest of the news: Andrew Goldsmith has been promoted to CEO of Adelicious, BBC Sounds has publisher their Q4 report, and the Hollywood Reporter has published the full list of nominees for the 2024 iHeartRadio Podcast Awards, the winners of which will be announced live at a particularly podcast-heavy SXSW.

Here's what you need to know for this week in the business of podcasting: Apple Podcasts Debuts Automatic Transcript GenerationAlex Cooper’s ‘Call Her Daddy’ Podcast Ends Spotify ExclusivityLessons From The Brand Podcast SummitTriton Digital’s U.S. Podcast Report, 2023New Direct-to-Consumer Podcast Advertising ReportQuick Hits:Knowing Half the Battle in Podcasting by Tom Webster. Half the battle of podcasting is keeping up with changes to the audience, and this week Tom looks at the “neglected half” of the work.Wondery Announces Original Podcast Black History, For Real. The new podcast, produced by DCP Entertainment, is a weekly series breaking down the lesser-known events and individuals that have shaped Black culture.ESPN Podcasts to Air Weekday Afternoons on ESPN2. Five video podcasts produced by ESPN will be aired on their second channel as part of a seasonal content initiative, filling the 2-3PM EST time slot Monday-Friday.The Free and Open Ad-Supported Internet. A new IAB study that looks into the feelings of internet users when it comes to advertising’s place online and how it keeps certain sites and services free to use.

Here's what you need to know for today in the business of podcasting: Alex Cooper’s ‘Call Her Daddy’ Podcast Is No Longer Exclusive to Spotify by Caitlin Huston98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study FindsRAJAR Data Release, Q4 2023Still Waiting For That Cookie To Crumble? We’re In The ‘In-Between Years,’ Says IAB CEO David Cohen by Sarah Sluis…as for the rest of the news: As for the rest of the news… Audacy is set to lay off 25% of employees from Pineapple Street, Digiday shares thoughts from attendees of IAB ALM, and the spring thaw comes early as AdAge covers which agencies might be buying (or bought) after a slow 2023 for M&A.

Here's what you need to know for today in the business of podcasting: The Free and Open Ad-Supported InternetBrand Podcast Summit Keeps the Focus on the Audience by Jeff VidlerIn rocky digital advertising landscape, advertisers reconsider direct mail by Kimeko McCoyDigiday+ Research: Publishers held onto their staff and titles last year, even as traffic fell by Julia Tabisz…as for the rest of the news: SXM Media signs $100+ million three year exclusivity deal with Smartless, Acast’s Megan Davies talks about AI’s role in podcasting, and Triton Digital’s Sharon Taylor has published predictions for podcasting’s 2024 from nine industry leaders.

With apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Apple’s New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here’s What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify’s Per Sandell to discuss the company’s targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Here's what you need to know for today in the business of podcasting:Transcripts on Apple PodcastsESPN Podcasts to Air Weekday Afternoons on ESPN2 Starting January 29 by Alex FeuzGeorge Carlin’s Estate Sues Podcasters Over A.I. Episode…as for the rest of the news: Amazon dethroned BetterHelp as top podcast spender on Magellan AI’s December tracker, and Wondery debuts a new toy line inspired by Wow in the World.And Podfront comes to PodMov. Monday, March 26th, Sounds Profitable has partnered with Podcast Movement to present the inaugural Podfront, an upfront-style event bringing brands and publishers together. Hosted by Tom Webster and Bryan Barletta, the event runs 10:00 a.m. to 3:00 p.m., with food and beverage provided.Whether you represent a brand that’d like an invite, or a publisher who’d like to participate, check out the official Podfront page!

Here's what you need to know for this week in the business of podcasting: Sounder Debuts Open APIs For TranscriptionHow Podcast Networks Are Testing Out AIAnalysis of 28.5 Million Podcast Reviews on US Apple PodcastsNot All Video Podcast Ads Are Created EqualQuick Hits: The “Why” of Your Podcast by Tom Webster. This week Tom shares an excerpt from his upcoming book, focusing on figuring out the all-important detail of why someone listens to a podcast.Paramount Won’t Return to TV’s Upfront Week in New York by Brian Steinberg. Despite CBS usually being a big-ticket player in flashy New York upfronts, Paramount Global is taking this year to focus on intimate in-person meetings with select advertisers. SCOOP: Are awards worth it for Canadian podcasts? by Kattie Laur. A deep dive into confusion and controversy surrounding last year’s Signal awards. Brands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony Vargas. Minority-owned publishers have a big hurdle to overcome, as despite regularly providing higher ROI than more generic competitors, buyers aren’t finding their inventory in the first place. Manifest Media Announces Strategic Partnership with Realm to Expand its Creative Influence in Podcasting. The collaboration aims to bring Manifest’s catalog of new and upcoming audio fiction to Realm’s platform. Ossa Announces 2nd Event In 10-Part Series On Creators and Podcast Advertising Partners. The session will focus on where to find podcast hosting services and tips on evaluating the best one for a given podcaster’s needs.

Here's what you need to know for today in the business of podcasting: Unlocking the Value of Audio Content: Why Open APIs Are a Game-Changer (featuring Bryan Barletta, Partner at Sounds Profitable)The “Why” of Your Podcast by Tom WebsterMore gambling ad spend goes to TV than all other formats combined by Sara LebowNPR names tech executive Katherine Maher to lead in turbulent era by David Folkenflik…as for the rest of the news: Audacy projects ambitious revenue growth in streaming and podcasting for the year, and Paramount announces Jon Stewart will return as executive producer and Monday host of The Daily Show.

Here's what you need to know for today in the business of podcasting:Most streaming music tracks do not reach monetisation threshold by Ella SagarBrands Are Getting Shy On DEI, But Reaching Diverse Audiences Is Still Good Business by Anthony VargasWhy Personalized Ads Go Wrong And How To Do Them Right by Hana Yoo…as for the rest of the news: Magellan has published their rankings of top podcast advertisers for December 2023, Brian Morrissey reflects on what media publishing might look like if the current billionaire-supported model falls apart, and Sounder has a free live webinar next Tuesday with Bryan Barletta on open APIs.