Sounds Profitable

Here's what you need to know for today in the business of podcasting: A secret Google deal let Spotify completely bypass Android’s app store fees by Adi Robertson and Sean HollisterBrand safety concerns mount as X (formerly Twitter) pulls out of MRC audit by Krystal ScanlonNewsGuard’s Whitelist Of Ukrainian Publishers Aims To Combat Wartime Misinformation by Anthony VargasRoku And Unity Want To Prove CTV Is A Performance Channel by Alyssa BoyleWorking From Home Spurs Ad Block Rates to Rise by Trishla Ostwal…as for the rest of the news: SiriusXM Media SVP and Head of Ad Innovation Lizzie Widhelm is on the latest Digiday Podcast, and PodPod has signed Spotify as a headline partner for their Podcast Advertising Summit, set to take place in London on January 25th.

Here's what you need to know for today in the business of podcasting:Forecast: Double-Digit Online Ad Growth For Both 2023 And 2024.Spotify Audience Network expands to five new global markets by Reem MakariSystem1: New Study Reveals How Audio Personalities Drive Advertising Effectiveness by Pierre BouvardAmazon joins pack offering deals a week ahead of Black Friday by Alex VuocoloCost of living is squeezing the entertainment budgets of Australians…as for the rest of the news: JAR Audio breaks down why podcasts should be guided by engagement instead of conversions, SoundCast is deepening ties between audio and mobile gaming advertising, and Pew Research Center finds Americans favor digital for news while print is at an all-time low.

Here's what you need to know from this week in the business of podcasting: The Spoken Word Audio Report 2023YouTube Debuts New AI Content PoliciesSaving TikTok Songs to Spotify With New IntegrationAd Engagement Declines With Lack of RepresentationQuick Hits: Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita Khalid. Google Cloud’s Large Language Models will be used to scan all podcasts and audiobooks on Spotify to improve metadata and discoverability. Podcasting Lessons From Dogs by Tom Webster. This week Tom reflects on why podcasts with multiple hosts need an Abbot to their Costello. A traffic cop to direct the flow of conversation when need be. How I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer. A step-by-step account of Hamer adding video production to her existing podcast Taboo Science and how optimizing her YouTube channel boosted YouTube algorithm attention. Sound You Can See: Podcasting’s Video Dilemma. On Wednesday, December 13th, Sounds Profitable will debut their latest study, which dives into consumer perceptions of podcasts on video and how they continue to drive the future of this medium. Global signs exclusive podcast distribution and licensing deal with iHeartMedia by Reem Makari. iHeartMedia podcasts will be distributed on the Global Media app in the UK and Ireland, while Global podcasts will be distributed in the U.S. on iHeartRadio’s app, along with iHeartMedia monetization. Triton Podcast Ranker: October 2023. 48 Hours climbs two spots to enter the top 10 in 9th place, pushing Conan Needs a Friend down to #10.

Here's what you need to know for today in the business of podcasting:Spotify’s podcast and audiobook discovery will get a boost from Google Cloud’s AI by Amrita KhalidYouTube intros new AI governance policies. AI helps enforce them by Brad HillThe case for and against brand safety by Seb Joseph and Krystal ScanlonDefining Premium Video - How VAB and Comcast’s FreeWheel are Trying to Settle TV Industry Debate by Jack Neff…as for the rest of the news: PodPod covers how to hit the mark with GenZ podcast listeners, and Triton’s newest batch of podcast rankers have arrived, including Australia’s top 100 showing Hamish & Andy has held its #1 spot for six months running.

What is the “future of audio business?”Today on the podcast, we’re excited to feature Bryan Barletta’s recent guest interview on Podcast Perspectives, the weekly show produced by our friends at The Podglomerate (the podcast firm specialized in producing, distributing, and monetizing podcasts for high-profile clients including Freakonomics Radio, PBS, NPR stations, Harvard Business School, and more). Podcast Perspectives brings on audio leaders and industry executives to walk through the biggest news of the day and to go deep on topics that podcasters need to know - like IP and rights issues, ad tech, podcasting’s role in media at-large, and more. Listen to more episodes of Podcast Perspectives and follow the podcast: https://listen.podglomerate.com/show/podcast-perspectives/

Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 PodcastsLack of representation in ads causes disengagement in majority of UK audienceWhy Advertisers Should Care About Hitting The Right Note With Hispanic AudiencesGlobal signs exclusive podcast distribution and licensing deal with iHeartMedia

Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and SpotifyLess Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre BouvardYou Can Now Easily Save Songs to Spotify From TikTok With a Simple TapHow Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian BonillaAs for the rest of the news… Advertisers are finding broken links to dead channels in their YouTube Select reports, and SXM has launched a rebrand with fresh new visuals and the return of its long-absent dog mascot Stella

Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad HillAs the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina MonllosAmericans to brands: look inward before weighing in on politics by Alyssa MeyersHow I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer…as for the rest of the news: SoundStack hires digital audio vet Michael Fischer, the nomination deadline for The Ambies is November 17th, Spooler has launched a map tool allowing podcasters to mark locations mentioned in a podcast on an embeddable map, The Podcast Marketing Academy has published a new marketing trends report, Spotify has revamped their connected TV app with more features and a UI similar to the desktop and mobile versions.

Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of Brands to Increase 2024 Ad BudgetsQ3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time: Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Integration Powerhouse: Podbean and Descript Simplify Podcast Publishing. Next Thursday, November 16th, Podbean and Descript will host a free hour-long webinar. Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study. The study includes findings about the busiest time of day for podcast listening, and the efficacy of cross-podcast promotion. Adaptive Podcasting - open source release. The BBC’s Research and Development has published research and an open-source tool investigating the concept of dynamically-built podcast episodes based on listener data.

Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex WeprinMedia Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh BarberPodcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study…as for the rest of the news: Veritone has posted their Q3 results, and Insider breaks down the difference between brand safety and brand suitability.

Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey

Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.Summary

Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad HillAcast’s US bet pays off with 55% net sales growth in North America by Reem MakariConsumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara LebowThe Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast MetricsBrands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak…as for the rest of the news: BBC Studios grows its audio unit, The Hollywood Reporter covers a big investment in athlete-hosted video podcasts, and Succession takes home top podcast at the AdWeek Podcast Awards.

Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa MeyersAdaptive Podcasting - open source release from BBC Research & Development?LeVar Burton Wants to Be Heard by Laurel Graeber…as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube, and continuing the theme of major news sources covering podcasts: a recent Washington Post article on Julia Louis-Dreyfus heavily sources her Lemonada podcast Wiser Than Me.

Here's what you need to know from this week in the business of podcasting:Amazon launches interactive audio adsConsumer Shopping Habits Forecast 2019 NumbersMarketers to spend holiday budgets (mostly) in NovemberThe Implications of Spotify’s Audiobook RevampQuick HitsSounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production company Lower Street to create Brands in Podcasts, a public directory for branded audio.Are my podcast downloads declining because of iOS 17? by Dan Misener. A breakdown of how to answer three important questions about the health of one’s Apple Podcasts audience and how to track it as wider iOS17 adoption changes auto-download behaviors.The Jar Audio Podcast Landscape featuring Sounds Profitable Research. JAR Audio breaks down key findings from the Sounds Profitable study The Podcast Landscape, which took a look at how listener perceptions of podcasting. The JAR breakdown looks at the study from the perspective of a marketer working with branded podcasts. Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video. Thursday, November 16th, Digiday Editor-in-Chief Jim Cooper will host a virtual forum with marketing experts to discuss programmatic campaign strategies for 2024. The forum is produced in partnership with U of Digital and registration is free.Startup Series: Introduction to Podcast Advertising by Ossa Collective. On Wednesday, November 8th at 2:00 p.m. CST OSSA will host a live virtual event kicking off their ten-part series demystifying the world of podcast advertising.

Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem MakariMarketers to spend most of holiday budgets in November: report by Alyssa MeyersIP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year, Audioboom celebrates breaking one billion advertising impressions, and Tenderfoot TV acquires production company Resonate, the company behind the hit podcast Up and Vanished.

Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds Quarter 3 2023 [Source]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for a sixty second podcast ad in October, and MarketingBrew covers the various Halloweeny activities advertisers got up to last month.

How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa MeyersAre my podcast downloads declining because of iOS 17? by Dan MisenerThe Smartest Decision Spotify Has Made In Years by Eric NuzumFor all its gains, podcasting still in early catch-up (IAB part 2) by Brad HillAs for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcast from JAR Audio), a new forecast predicts TV ad viewership could fall 24% by 2027, and The New York Times’ Joy Robins appears on the Digiday podcast to discuss ad business, including the NYT returning to programmatic now that the industry has matured and given the company renewed confidence in the tools.

Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [Source]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [Source]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant [Source]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger Nairn and Laurissa Cebryk [Source]Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video [Source]

Here's what you need to know for this week in the business of podcasting:Less is More: ARM’s Podcast Ad Break StudyBrand Safety, Programmatic Growth, and DAI Dominance in IAB ReportWondery Podcasts to Air on CTV ChannelsNetflix Lightens Ad LoadQuick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster. The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study. Good Tape, Issue 1 now available. The first issue of a new print industry magazine featuring journalism and cultural criticism of podcasting is now available for order. Readers of The Download can get 10% off with promo code SP10. Archives to Earbuds: Podcasts for Cultural Institutions. This coming Monday, Jessica Alpert of Rococo Punch will moderate a panel of experts, hosted by The Podcast Academy and presented by the Leo Baeck Institute. Here’s how our top podcasts of the year get listeners to stay by Karen Burgess. Pacific Content takes a look at five branded podcasts that successfully use storytelling to not just perform well as branded content, but as podcasts in general. McDonald’s jingle, 20 years later by Alyssa Meyers. A history of the fast food jingle that’s still going strong two decades later, showing the power of well-curated sonic branding. YouTube Culture & Trends Report 2023. 55% of respondents watch content that no one else they know watches, indicating the trend of hyper-personalized content is growing. Good news for podcasting! CoHost Announces the Launch of its Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies. The new prefix provides both advanced audience demographics and B2B analytics that track what companies are listening to the podcast.

Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit, MarketingBrew shares what they overheard at Advertising Week, and Maria Novikova shares her top ten podcasts to stay abreast of news in adtech and marketing tech.

Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa MeyersHow brands can engage with the next generation of sports fans by Alyssa MeyersIn pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel ShapiroSound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein…as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is moderating the webinar Archives to Earbuds: Podcasts for Cultural Institutions, and Signal Hill Insights’ Jeff Vidler discusses takeaways from the newest Sounds Profitable study The Power of Brands in Podcasts.

This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [Source]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [Source]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [Source]McDonald’s jingle, 20 years later by Alyssa Meyers [Source]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit, and MarketingBrew gives 7 main takeaways on influencer marketing from Advertiser Week New York.

Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley CarmanNetflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa BoyleThe 25-year-old media planner and the screenshot industrial complex by Brian MorrisseyHow major podcast players are moving ‘beyond’ audio formats by Ella SagarCTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle

Here's what you need to know for this week in the business of podcasting:The Power of Brands in Podcasts, A Podcast Landscape StudySpotify’s Dave Byrne on brand safety, suitability measures.Study: listener prefer relevant podcast ads, more forgiving than with music.YouTube RSS Integration and AdvertisingQuick Hits: Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast Landscape study are pretty confident in what qualifies as a podcast. YouTube passes Netflix as top video source for teens by Kif Leswing. A long-running Piper Sandler study finds for the first time ever YouTube has passed Netflix as top video source for teens. Given the many podcasts Netflix has commissioned, one wonders how much teen traffic they’d regain if those podcasts were also available in the Netflix app. Brands are taking notice of Gen Alpha by Jasmine Sheena. Given existing legislation makes existing targeting methods difficult as the oldest Gen Alpha member is 13, brands are resorting to more creative projects to meet younger audiences where they’re at, which could include the rising popularity of Kids & Family podcasts. ARN takeover bid for SCA by Chris Pash. If successful, the acquisition bid would lead to Australia having two national media organizations with independent ownership of each other. Streaming-powered tools come to Spotify from PodNews. The new system will allow users to upload and monetize video podcasts on Spotify, access enhanced analytics reporting, and use a new clickable promo system to cross-promote an episode with other podcasts on Spotify.

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for audiobooks, and Edison Research’s Share of Ear for in-car listening shows AM/FM radio consumption drops 21 percentage points for respondents whose primary vehicle has Apple CarPlay or Android Auto.

Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [Source]ARN takeover bid for SCA by Chris Pash [Source]Dave Byrne on Spotify’s “Sensitive Topics” Tech [Source]Why publishers are the new brand ambassadors by Kayleigh Barber [Source]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists, and a new 30 second Allstate ad stresses ‘there’s a podcast about that.’ According to Magellan AI data, Allstate’s current estimated podcast ad spend for the year is a hair over $61,000 as of the end of September.

While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [Source]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [Source]Why the time is now for agencies to establish a B2B arm by Jason Pollock [Source]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments, and a new Crowd React Media study finds 63% of sports audiences engage with radio and/or podcasts.

Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [Source]“Without margin, there is no mission” by Ariel Shapiro [Source] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [Source]YouTube passes Netflix as top video source for teens by Kif Leswing [Source]Brands are taking notice of Gen Alpha by Jasmine Sheena [Source]

Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download MetricHow Spreaker Detects OutliersThe Latino Podcast Listener Report 2023Breaking down Canada’s new podcast platform registration form.Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate.TV and film producers prepare for potential post-strike production logjam by Tim Peterson. A predicament that could lead to more new productions being piloted as podcasts while they wait for the post-strike traffic jam to clear.Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick. Problems like this exist in all mediums, but podcasting has an opportunity to collectively prioritize high-quality, vetted advertising inventory.Podchaser Brings Radio’s Relied-On Airchecks feature into 21st Century for Podcast Advertisers. Airchecks, adapted from the radio measurement standard, allow for podcast planning and campaign management in Podchaser.Audio Ad Data Breakthrough: Sonnant & Podder Merge Content Signals + Audience Demographics. The two companies have partnered to combine Sonnant’s content data with Podder’s demographic analytics.

Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan BarlettaKeep Calm and Detect OutliersThe bots have come for podcasts by Max TaniAd-free viewing is getting more expensive by Kelsey SuttonAs for the rest of the news… the IAB has released a podcasting buyer-seller checklist, Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers, and to round this out we have a double-dose of verification: both Podchaser and Magellan AI have implemented the radio measurement staple of airchecks into podcasting, highlighting the increased demand for verification in the industry.

Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack NeffHispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana YooTV and film producers prepare for potential post-strike production logjam by Tim Peterson…as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts, Acast’s Megan Davis writes about the company embracing women podcasters in Saudi Arabia, superstar HGTV couple Chip and Joanna Gaines are launching a podcast network in partnership with Warner Bros. Discovery’s The Roost, Digiday Research collects their CMO Strategies in one place, and MarketingBrew looks at the modern evolution of the marketing jingle: custom TikTok audios.

Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023Advertisers will spend $84 billion on ad fraud this year: report by Ryan BarwickHot Pod: Breaking down Canada’s new podcast platform registration formMeasurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty SwantAs for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK, Rooster Teeth is pivoting video focus from YouTube as their self-hosted videos show 5-10x the ad revenue, Spreaker is building a site to provide up-time monitoring of podcast hosts and tracking prefixes in real time, Audible is named Company of the Year at the Signal Awards,

Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside OctoberAcast and Henkel. Adweek. YouTube’s Current (and Potential Future) Place in PodcastingQuick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster. In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. The Power of Brands in Podcasts to debut October 18th. The free webinar debuting Sounds Profitable’s latest study, looking into the listeners of branded content and how to engage them, will be at 2:00 p.m. Eastern Standard Time on Wednesday, October 18th. Registration is available now. Why Now is a Great Time to Make Money With a Podcast by Robert Tuchman. Coverage of a panel with representatives from Hubspot, Quill, Amaze Media Labs, Conde Nast, and Adalyst Media. Amazon Music launches Podcast Previews in several global markets by Reem Makari. The Podcast Preview program, a podcast discoverability tool that displays hand-selected podcast clips to news listeners based on contextual data, is now available outside the US. Why Spotify is Growing its Connected TV Ad Business by Parker Herren. Spotify has partnered with Roku, the first step in establishing the Spotify CTV Partner Network to serve audio ads in the Spotify app available on smart TVs. Libsyn Unveils September 2023 Podcast Advertising Rates; Enhances Brand Safety Measures with ComScore Technology. The average cost per thousand impressions for a sixty second podcast ad increased in September to $22.91, a 3.8% month-over-month increase that breaks a three-month downward trend.

Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom WebsterWith New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.'Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UKSocial media traffic to top news sites craters by Sara Fischer…as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally increasing prices, and Digiday covers DTC marketer’s reinvestment in Meta and Google after Apple’s AppTrackingTransparency crackdown.

Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://soundsprofitable.com/press-release/acast-and-henkel-celebrate-conversations-about-hispanic-hair-care-in-podcast-advertising-campaign/Spotify Subscription Audiobooks by Ben Thompson https://newsletters.feedbinusercontent.com/ed5/ed52a4f4c1b19038d15e614edcd5abf7da805d78.htmlGive Your Brand the Gift of Reach and ROI this Holiday Season https://20817577.fs1.hubspotusercontent-na1.net/hubfs/20817577/Confidential_Veritonic_2023_Holiday_Infographic_Final.pdf

Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNYC Parent to Cut 12% of Work Force by Benjamin Mullin https://www.nytimes.com/2023/09/26/business/media/new-york-public-radio-job-cuts-wnyc.html

Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-marketsACA study reveals the three factors driving the best returns in advertising https://www.adnews.com.au/news/aca-study-reveals-the-three-factors-driving-the-best-returns-in-advertising/type/yafNewsYouTube and Podcasts by Adam Bowie https://www.adambowie.com/blog/2023/09/youtube-and-podcasts/Why Spotify is Growing its Connected TV Ad Business by Parker Herren https://adage.com/article/media/why-spotify-growing-its-connected-tv-ad-business/2519016As for the rest of the news… Steve Pratt’s newsletter series interviewing Tom Webster focuses on defining your podcast’s audience, Hot Pod interviewed two people fluent in Spanish to review Spotify’s voice AI translations pilot program, and MarketingBrew looks at how to create an effective affiliate marketing campaign for this holiday season.

Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastGetting “Dabblers” to Embrace Podcasting https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastQuick Hits: SXSW x Podcasting by Bryan Barletta. Bryan announces the Sounds Profitable Business of Podcasting event on March 9th, 2023, inside SXSW. Tell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. Pacific Content and Signal Hill Insights team up to examine what kinds of branded content have the best impact. Spoiler alert: edited narratives cause more brand lift than unedited chat-casts. How the industry can support Queer podcasting by Reem Makari. PodPod offers an extensive look into how the industry can meaningfully support queer podcasting.Realm Acquires Lipstick & Vinyl Podcast Network. The acquisition joins Realm’s 6,000+ hours of content with Lipstick & Vinyl’s slate of popular unscripted podcasts targeting women in the 20s and 30s. AdLarge Partners With Barometer to Uphold Brand Safety & Suitability. The partnership will enable AdLarge to monitor their podcast portfolio with Barometer’s AI-powered brand safety and suitability platform. Google Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez. Next year Google Podcasts will join Stitcher in the big podcast app farm in the sky as it’s retired to incorporate all Google audio services into YouTube Music.

Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pages-global/AdLarge Partners With Barometer to Uphold Brand Safety & Suitability https://soundsprofitable.com/press-release/adlarge-partners-with-barometer-to-uphold-brand-safety-suitability/

Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by Jeff Vidler https://signalhillinsights.com/helping-more-podcast-listeners-get-the-podcast-habit/YouTube is axing its ad-free Premium Lite subscription plan by Antonio G. Di Benedetto https://www.theverge.com/2023/9/25/23889917/youtube-premium-lite-subscription-discontinued-retiredAs for the rest of the news… PodPod offers an extensive look into how the industry can meaningfully support queer podcasting, and new eMarketer growth shows that despite cooling growth, connected TV is lifting the programmatic market.

Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a Story: What Podcast Format Works Best for Brands? By Annalise Nielsen. https://blog.pacific-content.com/tell-me-a-story-what-podcast-format-works-best-for-brands-a92ec2f0ee23Household spending on streaming is going down by Kelsey Sutton https://www.marketingbrew.com/stories/2023/09/21/household-spending-on-streaming-is-going-downAs for the rest of the news… we’ve got a double serving of Spotify for you today. First: AdWeek covers how a Spotify campaign in Mexico is leveraging Gen Z’s sudden love of corridos, and Spotify has a few more details about their AI voice translation pilot program.

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problemMaking the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024Hollywood isn’t letting go of audio any time soon by Amrita Khalid: https://newsletters.feedbinusercontent.com/ae8/ae8dee115349ff41d836ba70ea6e793576c63a5b.htmlAmazon is sticking ads in Prime Video shows and movies unless you pay more by Jess Weatherbed: https://www.theverge.com/2023/9/22/23885242/amazon-prime-tv-movies-streaming-ads-subscription-dateAs for the rest of the news… Audacia Audio’s Kym Treasure breaks down why audio should be in your multi-channel marketing strategy, Adweek finds Americans don’t like advertisers using AI marketing on them unless it comes with a price discount, Edison Research has published their chart of the top 25 UK podcasts, and takeaways from Digiday’s Publishing Summit focusing on attention metrics, engagement, and the importance of proving advertiser’s return on investment.

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Recession FearsFTC Warns Against “Blurred Advertising” When Marketing to KidsCDC Reframes Flu Narrative Using Digital Display and Audio Campaign

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve GoldsteinThe Joint Industry Committee Forges Ahead With Currency Certification by Alyssa BoylePrize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar