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Sounds Profitable

Sounds Profitable

1,116 episodes — Page 12 of 23

Ep 426Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 3, 20243 min

Ep 425Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 2, 20246 min

Ep 42419.2 Ounces of Podcasting Wisdom

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Oct 2, 20247 min

Ep 423Can't Skip YouTube, Spotify Pod Fan Study, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 1, 20244 min

Ep 422Chartable to Close, NYT Teases VP Podcast Appearance, & More

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 30, 20244 min

Ep 421FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 27, 202410 min

Ep 420Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 26, 20243 min

Ep 419Meta Ad Bugs, Paramount Announces Layoffs, & More

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 25, 20244 min

Ep 418Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 24, 20243 min

Ep 417FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 23, 20245 min

Ep 416Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 20, 20248 min

Ep 415Refocusing Podcasting for Women, YouTube's Launching Hype, & More

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 19, 20244 min

Ep 414FAST Fill Rates, Podcast Habits of Registered Voters & More

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 18, 20244 min

Ep 413Reversing the Algorithm for Women in Podcasting

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 18, 202410 min

Ep 412Coca-Cola on Open Web, International Brands on Podcasts, & More

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 17, 20243 min

Ep 411BBC Renews Podcast Strategy, Spotify Focusing Video, & More

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 16, 20243 min

Ep 410Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 13, 20246 min

Ep 409Setting Midrolls Straight, Podcast Execs Eye Influencer Budgets, & More

Here's what you need to know for today in the business of podcasting: Sounds Profitable at four, podcasting goes for influencer deals, and the case for quality over quantity.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 12, 20245 min

Ep 408IPv6 vs. IPv4, 📉 Streaming Ad Prices, & More

Here's what you need to know for today in the business of podcasting: Podscribe's new tracking solution, Amazon drives streaming prices down, and how creators are influencing the election.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 11, 20243 min

Ep 407Four Years Strong

Bryan Barletta looks back on four years of Sounds Profitable, and where we can go next. Written and narrated by Bryan Barletta Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Sep 11, 20248 min

Ep 406Women's Sports Excel @ Upfront, Issues w. Bulk Data, & More

Here's what you need to know for today in the business of podcasting: the state of audio advertising, big data's checkup, and demand for womens sports continues to grow.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 10, 20243 min

Ep 405Influencing During Elections, AI 🔎 for AI, & More

Here's what you need to know for today in the business of podcasting: how the election is influencing influencers, YouTube's new AI tools, and tensions could rise in sports podcasting.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 9, 20244 min

Ep 404Brand Perceptions of Podcasting, Australia's Audio Growth, & More

Here's what you need to know for today in the business of podcasting: a new study of how brands see podcasting, political spending spikes, and growth in Australian podcastingFind links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 6, 20247 min

Ep 403Attention Attention, Limited Time 🍂 Branding, & More

Here's what you need to know for today in the business of podcasting: IAB and MRC collab, what to expect from fall marketing, and the French.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 5, 20244 min

Ep 402Podcast Advertising's August, Industry Growth in Saudi Arabia, & More

Here's what you need to know for today in the business of podcasting: a podcast boom in the Middle East, Spreaker Create in Beta, and podcast advertising rates in August.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 4, 20243 min

Ep 401New Branded Podcast Report, Australia's Audio 📈, & More

Here's what you need to know for today in the business of podcasting: a new study release from Cohost and Sounds Profitable, political ads about to boom, and Chartable is back upFind links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 3, 20244 min

Ep 400A Look @ Podcasting's Landscape, Rising Ad Loads, & More

Here's what you need to know for this week in the business of podcasting: brand safety in the modern age, new data from Sounds Profitable, and celebrity podcasting deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 30, 20248 min

Ep 399New Podcast Landscape Study, Why Big-Ticket Podcast Deals Happen, & More

Here's what you need to know for today in the business of podcasting: a new study from Sounds Profitable, Edison Podcast Metrics UK, and podcasting in the creator economy.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 29, 20245 min

Ep 398New Audience Survey Tool, News Publishers on Brand Safety, & More

Here's what you need to know for today in the business of podcasting: how to conduct an audience survey, brands fear culture wars, and Netflix is still courting advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 28, 20244 min

Ep 397Kelce Bros. Sign Amazon, SXM Finds Podcast Ad Halo Effect, & More

Here's what you need to know for today in the business of podcasting: Kelce deals, Magellan AI's top spenders, and the importance of host chemistry.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 27, 20244 min

Ep 396The Case for Hard News Ads, Raising Standards for Podcasting, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote at Podcast Movement, the case for hard news, and the modern race for fact checking.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 26, 20245 min

Ep 395Stories @ Podcast Movement DC, FTC Eyes Fake Followers, & More

Here's what you need to know for this week in the business of podcasting: a recap of Podcast Movement, new FTC rules for creators, and gross ad spend spikes.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 23, 20246 min

Ep 393Onward and Upward- Sounds Profitable at Podcast Movement

It’s been a busy week for the Sounds Profitable crew at Podcast Movement 2024. Let’s go over some highlights from this week and what they mean in the big picture. Written and narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

Aug 23, 20244 min

Ep 393Podcasting @ Advertising Week, The Podcast Landscape in 2024, & More

Here's what you need to know for today in the business of podcasting: Tom Webster's keynote address, podcasting at advertising week, and TV viewing in an upswing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 21, 20244 min

Ep 392Thrumm Brings the 🎵, Auto Ads Up in AU, & More

Here's what you need to know for today in the business of podcasting: Thrumm launches at Podcast Movement, Kristin Myers joins Sounds Profitable, and Alex Cooper signs new deal with SXM.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 20, 20243 min

Ep 391Premium Ad-Supported Podcasting, FTC Fights Fake Followers, & More

Here's what you need to know for today in the business of podcasting: new FTC regulations hit influencers, Apple podcasts launches on the web, and why Google ads are showing up on X.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 19, 20245 min

Ep 390Apple's Distraction Control, GARM Disbands Over X, & More

Here's what you need to know for this week in the business of podcasting: the danger of rising podload, GARM's gone, and podcasting in the fourth estate.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 16, 20249 min

Ep 389Precarious Podcast Ad Load, Audio Streamers📈 YoY, & More

Here's what you need to know for today in the business of podcasting: Chartable outages, the danger of rising podload, and the White House's first creator conference. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 15, 20244 min

Ep 388SAG-AFTRA 🤖 Voice Deal, Spotify Changing in EU iOS, & More

Here's what you need to know for today in the business of podcasting: Spotify can display EU pricing, a new AI voice deal, and breaking down influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 14, 20244 min

Ep 387Where Will We Get Our News?

A look at the precarious position of news publishers, and how podcasting can fit into propping up the Fourth Estate. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.You can register now for the live debut webinar, coming to a screen near you at 2:00 p.m. EST on Wednesday, August 28th.

Aug 14, 20247 min

Ep 386Legislating Kidfluencers, Prepping for Ho-Ho-Holiday Shopping, & More

Here's what you need to know for today in the business of podcasting: getting ready for holiday shopping, a peek at the Podscribe performance benchmark for Q2, and youth labor laws.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 13, 20244 min

Ep 385Podcasts Challenge 📺 Attention, GARM's Gone, & More

Here's what you need to know for today in the business of podcasting: a SLAPP lawsuit backfires, the Paralympics get special attention, and Apple's new web cleanup tool.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 12, 20245 min

Ep 384Olympic Social Media Bumps, Evergreen Brand Focus, & More

Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 9, 20246 min

Ep 383Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 8, 20243 min

Ep 782Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 7, 20245 min

Ep 781Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 6, 20243 min

Ep 380Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 5, 20243 min

Ep 379Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 5, 20247 min

Ep 378Ad Skipping's Real Impact, UK Podcasting Growth, & More

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Aug 1, 20243 min

Ep 377Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Jul 31, 20243 min