Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Just as we think social media, marketing and business leaders were finally starting to "get it" in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be new wave of cheaters, influence score addicted self proclaimed "gurus" ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers. What is even more disappointing is that these are the exact same people who are tweeting, speaking, training and preaching about the importance of being real, nurturing real relationships and how to build and ignite a human social brand. There are industry thought leaders setting up fake accounts that advocate for themselves all troll others on the web. I believe these things are one big fat social elephant in the room that we all must no longer tolerate. Ignoring it is not going to make it go away. Should you fake it until you make it? You can hear Pam Moore, CEO Marketing Nutz, full service social media, content marketing, branding, digital marketing agency share her answer to this question in this episode of the Social Zoom Factor podcast. Episode Highlights Should you fake it until you make it? How to identify fake fans on Facebook How to identify fake followers on Twitter The risks associated with buying fans and followers Why you should never troll others on the web The risk of spamming and cheating tactics to your brand Why winning the sprint in life and business is not the objective if it requires cheating.

As entrepreneurs, marketing and business leaders, when we start our career or new business venture we start with a zoom. We are ready to jump in head first, join the team and make both business and life happen. However, as the work piles on, tweets are flying and the never ending social networks are calling our name 24/7, we often grow weary. We let ourselves get caught up in algorithms, influence scores and things that don't really matter. It's easy to lose track and sight of the why we started our journey in the first place. Why did we join the team and jump on the field to begin with? When we lose track of the why we are doing what we do, it's easy to wind up on the bench. Before you know it, you are watching life and business success pass you by. If this is you, it is time you get off the bench! You need to reach back into your heart and mind and find the WHY you started this journey to begin with. It's time you get back on the field and zoom your own game of life and business! In this episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder, Marketing Nutz full service social media, branding, digital marketing, conversion optimization agency I provide 10 tips to help you build a social, business and life game plan to help you stay off the bench once and for all! Episode Highlights 10 tips to develop a social media game plan Working smarter, not just harder Seeking joy even when times are tough Why you need a team to support you Why showing up is half the battle How to get off and stay off the bench once and for all The power of a mentor to guide, motivate you and keep you on track

I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics. We have all seen them. They hop on Twitter the day before or day of launch throwing nothing but social spaghetti and spam on the walls of influencers, begging for clicks, plays, downloads, shares and everything in between. There is not a day that goes by that I don't wake up to an inbox filled with spam web forms begging me to share info graphics, videos and the list goes on. My Twitter feed is filled with beggars spamming links to apps and software that they are confident will take over Facebook in the next 30 days. What these lazy marketers don't realize is that they are doing their brand more harm than good. It is obvious they don't understand the social ecosystem of which they have barged into blasting nothing but noise. Two of the top reasons marketing and business leaders fail to achieve a positive ROI when investing and integrating social media into their business and marketing plans is they are unprepared and they are impatient. You will get out of social media, business and life what you put into it. If you take time to nurture relationships that are authentic and real, invest in the empowerment of human beings and provide content that is valuable and relevant to your audience, your results will be exponentially higher. In this episode of the Social Zoom Factor podcast I provide another dose of "tough love" to help marketers in businesses of all sizes quit being lazy and understand the importance of a solid launch strategy. Included are solid tips for building an influencer marketing strategy, developing and integrated platform to zoom results and much more. The better you can prepare for your business or product launch, the better your results will be. Episode Highlights Top strategies and tactics to leverage social media to launch a new business, product or mobile app How not to do influencer marketing and reach out to influencers online Tips for what you should do when reaching out to influencers online The importance of building an integrated platform Why you must building relationships and establish trust first The importance of knowing your customer and audience The importance of embedding mobile in the DNA of your planning from day one Why you should not damage your brand by spamming your audiences day of launch

Many marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is "do social media" and the magical social media fairy will deliver them a basket of ROI. The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase shiny objects and random acts of marketing vs spending time aligning social media to business goals. It seems marketing and business leaders have forgotten basic marketing and business 101. If this is you, do not fear my friend. There is hope. You need to first acknowledge that you need a grip. Then you need to focus on your business goals and objectives and align social media to where social can have the greatest impact. You need to get stakeholders on board and integrate social into the DNA of your business. In this episode of the Social Zoom Factor, Pam Moore CEO Marketing Nutz, social media, digital marketing, branding agency provides you with some "tough love" to help you determine if you need to get a grip on your social media. Don't forget to download the white paper for 22 tips to tame the wild social media beast! Episode Highlights 45 signs you need to get a grip on your social media program WHY is the most important question you must answer Why should your audience care you and your brand exists? Why you must align social to your business goals Why YOU must lead the charge to get a grip on your social media program

How is that Facebook marketing strategy working out for you? Do you ever feel like you are pounding Facebook social sand that never has an end to in sight? Does it seem that no matter what you do, you just can't find the needle in the haystack of ROI (return on investment)? Does it seem that Facebook takes all of your time yet you aren't getting a return on your time spent? If this is you, I have a recommendation for you. You need to get OFF of Facebook to do a Facebook check-up. You need to think bigger than Facebook. You need to understand your audience. You need to inspire, connect with and nurture relationships both on an off of Facebook. Getting out of the Facebook box you are stuck in might be just want you need to drive some real business and life results once and for all. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media, digital marketing, branding, word of mouth agency provides the steps needed to get your Facebook marketing strategy and results back on track. The recommendations may surprise you. Episode Highlights How to Crack Your Top Facebook Business Marketing Challenges in a Nutshell Why getting off of Facebook may be just what you need How to assess your data and rebuild your Facebook marketing plan How to align to the needs of your audience Why the answers to your Facebook problem are not necessarily on Facebook The power of an integrated social business platform for driving real business results

It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits. Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on. In this episode of the Social Zoom Factor podcast, Pam Moore CEO Founder Marketing Nutz, social business, social media consulting, digital marketing, branding agency shares the top 12 business benefits of using Twitter. The content is applicable for entrepreneurs to large organizations, and newbies to veterans of social media and Twitter. This is the second podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter. Episode Highlights Why Twitter for business? 12 business benefits of using Twitter Why brands can not ignore Twitter How brands can use Twitter to connect with people they could likely never reach via traditional mediums How to build community using Twitter How to increase ROI across all marketing and social media investment by using Twitter effectively The importance of building an integrated platform to zoom business results

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans. This is the first of a series of episodes of the Social Zoom Factor podcast where Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, digital marketing, brand agency digs into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. The goal is to help you put Twitter in a nutshell to help you learn, master and zoom results with Twitter as quickly s possible! Episode Highlights How Pam Moore got started using Twitter How Pam Moore grew her following on Twitter to over 200,000 people 15 tips to zoom results using Twitter for business How to develop a Twitter strategy and plan Developing your own personal Twitter brand persona How to balance both art and science Importance of two-way relationships vs one-way How to learn what your audience thinks of you and your brand with Twitter lists Humanizing your brand using Twitter What you should NOT do on Twitter

Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends? Does it seem there is simply not enough time to create relevant and helpful content that your audience will devour? If this is you, today is your lucky day as this episode of the Social Zoom Factor podcast is loaded with tips to help you get a running start again by maximizing the use of content and resources you already have. Leveraging what you already have will help you maximize to monetize the investment you have already made to date in content marketing and other creative and social marketing assets! It's not always about re-inventing the wheel but instead finishing what you have already started and learning how to integrate your efforts across mediums, audiences, organizations, programs, teams and more! Pam Moore, CEO Founder Marketing Nutz, full service social media, digital marketing, branding and word of mouth agency offers tips and strategies you can implement immediately to help your content and business results zoom turbo! Episode Highlights: How to leverage content you have already created How to maximize to monetize prior investments in content marketing assets How to complete a quick content marketing asset inventory analysis How to prioritize future investments with data and analysis Aligning content to the needs of your audience

With the introduction of social media and modern marketing tactics and strategies, times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today. It's clear that there is not a need to send mass numbers of tweets or Facebook updates to fill space. The social inter webs are tearing at the seams with an overwhelming amount of noise. It's getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics. It's not about pushing content to the masses as fast as we can and hoping we get eyeballs, ears and mindshare. Hope is not a strategy, nor is spam. Smart marketers are quickly learning they must stop the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline. In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, social media consulting, social business, digital marketing and branding agency helps you do a reality check on if you are interrupting conversations versus providing value. We'll dig into tactics and strategies to identify such negative strategies and transition to an approach that will deliver much higher result for both you and the members of your social media communities. Episode Highlights: Interruption marketing defined Acknowledging if you are guilty of interruption marketing How to quit interrupting and start providing value The difference between value and noise How to talk with your audience, not at them

Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. They live in digital marketing plans, social media plans, branding strategies, website development projects and go to market activities and tactics. Although RAMs may feel good for the short term, they are very bad for business and also for the career of the person implementing them. Unfortunately even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs) from time to time. In this episode Pam Moore, CEO Marketing Nutz, full service social media consulting, digital marketing, branding and conversion optimization agency shares 15 reasons Random Acts of Marketing (RAMs) don't work and why they are bad for our business. These tips are useful for marketing and business leaders in organizations of all sizes, from entrepreneurs, small business owners, to corporate marketing and business executives. RAMs will eat every last bit of your ROI for breakfast, lunch and dinner. Stomp them before they stomp you and your budget! Episode Highlights: -15 Reasons Random Acts of Marketing are bad for business -Why RAMs can destruct your career -How to identify if you have a problem with RAMs -The importance of aligning to business goals and objectives to stomp RAMs -Why you can't over focus on the task list

Can an audience or a social media branded community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community for your organization. Do you think you have a right to control them? The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them. It is more about communicating and engaging WITH other human beings versus communicating TO them. Instead we should be inspiring, energizing and influencing conversation. The focus should be on value, context, relevancy and giving, not control. In this episode of Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, branding, digital marketing conversion optimization that works with entrepreneurs to fortune 100 brands discusses very openly thoughts on if it is possible for brands to control and own an audience or social media community. Episode Highlights Can an audience or community be owned? Relationships are controlled by the people within your community, not just by you. The importance of respect in nurturing communities. The importance of communicating with human beings versus at them. Your audience has an audience of audiences How spamming your audience and connections destructs trust and relationships from ever starting.

Are you energizing and breathing life into your online communities or are you zapping their energy? As a community leader, the people within your social media communities are looking to you to energize, inspire, and engage them. People want to be inspired, educated, and empowered. They want to feel like they are part of something bigger than themselves. They don't just want to be talked at, but instead talked with. They want to feel a sense of belonging and that someone cares about them. In this episode Pam Moore, CEO Founder Marketing Nutz, full service social business, branding, digital marketing, conversion optimization agency shares 50 specific ways you can energize, inspire and ignite your online social communities and audiences. Episode Highlights 50 ways to inspire and energize your communities and audience The importance of being patient when growing and nurturing communities Why you must know your audience well The importance of a content marketing plan and framework when building communities

Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media? Do you feel that half of the advice you receive conflicts with what others have instructed you to do? One of the biggest challenges many marketing and business leaders face is learning to separate fact from fiction. Being able to separate the myths, lies and fairy tales from the truth is a first step to achieving real business results. In this episode of Social Media Zoom Factor podcast, Pam Moore CEO & Founder Marketing Nutz, full service social business, digital marketing, branding agency busts some of the most popular social media myths that may very well be holding you back from success! Episode Highlights -Top social media myths busted -Why you must be socially relevant, not just do social or be social -Why cookie cutter approaches don't work -Why you must be careful of the "just get on Facebook" social media plans -Why you must let go of old habits, fast -Why time is your most valuable asset -How to separate fact from fiction -How to set your own course of action for success

As entrepreneurs, marketers and business leaders, we all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down. Many find themselves buried in challenges, obstacles and roadblocks. They often wind up settling for status quo and forget why they started the journey, the venture in the first place. The key is to not let the challenges, obstacles and roadblocks stop you from success. Don't let them put you into a cycle of making up excuses that stop you in your tracks. It's time you crack the nuts that are holding you back. Fix that broken business or email marketing system. Implement the website or blog you have been planning for the past year. It's time to get stuff done and stop making up excuses why it's not done! Each day you have a choice. You can either own the day or you can let it own you. The same thing goes for the week, month, year and life. You can choose to make your life and business happen or you can sit back and make excuses why nothing good is happening. Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding agency gives you some serious tough love. If you're stuck in a rut, need some inspiration to get unstuck then this is the episode for you. Episode Highlights -Quit making up excuses and get to work -Why you must take the skeletons out of the closet and deal with them head on -Selecting 3 top changes you will implement this month to move your business and life forward -Getting your stakeholders on board with the needed changes -Working across silos -The power of mindset

Word of mouth marketing, buzz marketing, influencer marketing. You know the buzzwords maybe more than you want to. You want people talking about you and your brand. However, you likely want social media business results even more! Generating social media buzz is good. However, the key is being able to create buzz that helps you deliver real business results. Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz. Creating buzz without a plan to achieve results is equivalent to creating buzz in a social media vacuum where you just suck up the opportunity of success in a loud funnel of noise and mess. The question is are you generating buzz that leads to bucks? Or are you generating buzz wishing you had more bucks? In this episode Pam Moore, CEO Founder Marketing Nutz, Full Service social media, branding, digital marketing, content marketing agency digs into why so many are getting caught up in the buzz and losing grip of business and marketing 101. I also share with you some specific strategies and tactics for how you can move from buzz to bucks and real social media results. Episode Highlights Top reasons marketing and business leaders get stuck with buzz and no bucks! How to move from social media buzz to real business results Importance of knowing your audience The importance of leveraging what ya' got when creating content How to create a content inventory analysis

We all know that "turning off digital" is becoming harder and harder. There is literally a conversation happening 24/7, 365 days of the year that you can tap into and join instantly. It's almost as if we hear our devices whispering thing like "turn me back on, push that button, scroll me, post me, don't turn me off for so long." Social networks, smart phones, apps, tweets, Instagram photos, text messages, Facebook posts, are Google+ conversations are becoming embedded in our digital life. 90% of mobile users keep their device within arms reach 100% of the time. The question is WHY are you spending so much time online? Are you investing time online for the right reasons? Is your time invested delivering the results you want? It is getting you closer to your life and business goals? Or is it taking you away from them? Are you spending less time with family even when you have made life choices to spend more time with them. However, is it your digital lifestyle that robs your most precious time? In this special 10 minute Sunday episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, digital marketing, branding agency digs into the importance of assessing where you spend your time online. Is your digital life providing the value it could and should be? Episode Highlights -The importance of assessing where and how you spend your time online -WHY are you spending time online? -Brian Solis 5 V's of Value (Vision, Validation, Vindication, Vulnerability, Vanity) -Turning off digital to turn on to what matters

We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more. This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true. The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology in late 2012. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content. Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency shares with you the approach she took to leverage one slide deck for almost two years and also the details of each one of the 34 Social Media Truths. It's an action and information packed episode definitely worth your listen! Episode Highlights 34 Social Media Truths in a Nutshell How to leverage one piece of content (slide deck) for one, two or three years How people don't buy things, they join things Power of relationships Social media strategic planning Importance of setting goals

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world. However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island. So what is the problem? It could very well be they have a problem establishing trust. Does their audience trust them? If no, why not? Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online. In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder, Marketing Nutz, full service social media, digital marketing, branding agency discusses why it is critical to turn up the volume on your social trust factor. I share 10 tips to help you establish trust, nurture relationships and grow your business the right way. Episode Highlights 10 Tips establish trust and social business credibility How to establish authority Importance of authoring content Importance of social proof Connecting with your audience via content and conversation How to build an integrated online platform that nurtures relationships and invites conversation

Do you wish you could get your CEO on Twitter? Want to get your c-suite, stakeholders and team members to jump on the social networks? Pam Moore, CEO & Founder of Marketing Nutz, full service social media, branding, digital marketing agency shares how to hand the challenge of getting your executives on twitter and other social networks. It is critical to set goals, objectives and get buy-in on your plan, versus only selling your CEO on social network platform. Topics covered include how to get buy-in on your social business and social media plan, not just Twitter, how to develop an online Twitter brand persona, how to humanize your brand and help your executives humanize their brands, and how to bridge the social divide between the social, generation s and the unsocial. Pam Moore is recognized by Forbes as a Top 10 Social Media Power Influencer, best selling author, speaker, trainer and consultant. She works with clients and organizations from startups to Fortune 100 corporations helping them integrate social media into the DNA of their business to drive desired business results and outcomes.

We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time. Even though you may not want to admit it, chances are you have at minimum a slight addiction problem to technology,shiny objects, Twitter birds and social networks of any and all flavors. If you don't, congratulations! Chances are you are in the minority if you are reading this blog post and listening to this podcast! We subscribe to podcasts on iTunes, blog posts via RSS feeds and email updates. We open up our email programs via mobile devices in bed. We then hop to Twitter, Facebook and LinkedIn to see what's happening in our world of change. We are starving for information, news, resources to help us learn, grow, achieve and be more. At the core the biggest question is what exactly are we addicted to? Is it the technology, access to information or fear of missing out? Maybe it's the connection with human beings? Or maybe all of the above and more? The only guarantee in life and business is change There is hardly a day that goes by that we don't wake up trying to catch up from what changed overnight. Just as soon as you think you figure out the latest Facebook algorithm, it changes on you. Many business and marketing leaders worry, freak out and even throw temper tantrums when they find out the landscape underneath their feet has changed yet again. Why do they go into freak out mode? Because they have put all of their social eggs in a basket they don't own! Relationships are the life raft to social media, technology and business change. Putting all of your social, technology and / or business eggs in a social network basket you don’t own is high risk. The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships. It is relationships that are going to help you weather the storm. It's relationships built on trust that will carry you and your community to the next big thing. Instead of worrying about the newest shiny object and the next big thing, try focusing on today. Try focusing on delivering the highest value possible to each and every human being within your current community. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing agency discusses why you why you must shift focus to the art as much or more than the science of social media. I share with you 10 tips to determine if your social life raft is ready to help you weather the technology evolution storm. Are you ready for the sea of change? Can your relationships endure the crashing waves of change? Episode Highlights 10 Tips to determine if your social life raft can weather the storm of technology changes Why relationships are the foundation of technology evolution Why you must quit building an empire and start building a community of value Why you must stop putting all of your eggs in a social network basket you don't own The importance of owning your own social home base The importance of investing in human beings within your community at a personal level How to humanize your brand for short and long term benefits

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities? It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science. Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time. Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the edge of their seat to engage, contribute and become loyal brand evangelists. This couldn’t be further from the truth. We all know the foundation of technology, infrastructure and even the way we communication is changing underneath our feet almost by the minute. The only guarantee we have for tomorrow is change. Just as becoming a social business is a journey, not a destination, communities are much the same. Building communities requires trust, investment in time, resource and development and dissemination of content that inspires and connects humans in meaningful ways. Pam Moore, CEO & Founder Marketing Nutz, full service social media, branding, digital marketing and conversion optimization agency shares details for how to build, grow and sustain communities. Episode Highlights -10 Tips to build, grow and sustain communities -Social hierarchy of needs and how Maslow’s Hierarchy of Needs can be used as a model -How to tap into the power of the OPC (other people’s content and community) -Why humanizing your brand is a requirement, not an option -The importance of feeding and nurturing communities the best content and conversation possible -What to do if you “get stuck” and believe your effort in building community online has hit a brick wall

Social media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is important that you focus on the right level of transparency to earn trust and build relationships with your audiences online. Episode highlights: -Difference between authenticity and transparency -Building an authentic brand online -Nurturing relationships -How much is too much? -The importance of authenticity and transparency in earning trust and nurturing relationships -13 characteristics of human brands

Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more. What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Building and successfully implementing a solid brand advocate program tapping into the power of your employees can humanize your brand and connect with your audiences in amazing ways. When you connect with your audience you can nurture relationships, which in turn increase loyalty, customer satisfaction and revenue! Did you know that only 40% of employees know about their organizational goals and tactics? Yet on the flip side companies that engage their employees have 2.5x the revenue. Conversion rates can be 4 to 10 times higher for offers from trusted advocates. Smart brands are already tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent! Social media exposes your company from the inside out. It will reveal your company long before it will transform it. Inspire and ignite your employees to live your brand. Empower them be a shining light of your brand promise and deliver it to your audiences daily! In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service social media, digital marketing and branding agency digs into 15 ways you can empower your employees to power your brand! Episode Highlights *Why building a brand architecture and strategy is the first step *Developing a business strategy and plan *How to conduct a brand advocacy pilot *Conducting an audit of employee social behavior *Inspiring employees to live your brand promise *Education and empowerment program *Securing necessary funding *Bridging the social digital divide with those not currently using social media

Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology. The goal is not to "do social media" but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term. Obtaining buy-in from needed stakeholders is critical for success. You must be able to clearly articulate where you are going and why so that you can inspire key team members to join you on your journey. You must know your audience and what they need from you and be able to serve them up valuable content, conversation and helpful resources daily. Empower your employees to power your brand. Invest in them as human beings. Inspire them to live your brand promise and be a shining light of your brand for your customers and all who they come in contact with. Marketers must quit focusing on quick fixes, cookie cutter solutions and ways to cheat the social system. Instead, effort should be put into planning, goal setting, alignment to business objectives, understanding audiences, building community, nurturing relationships and earning the advocacy of loyal brand supporters. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media, branding, digital marketing agency provides an 8 step approach to developing a social business strategy and plan. Perfect for enterpreneurs and startups to enterprise organizations. Episode Highlights - 8 steps to develop a social business strategy and plan -Securing necessary funding -How to prepare for the social business journey -Difference between social media and social business -How to set goals and objectives where social media can have a positive impact -Obtaining support from key stakeholders -Earning trust of loyal brand evangelists -The importance of governance and planning -Why providing value to your audience is core foundation for success -Mitigating and managing risk -Creating a center of excellence -Empowering internal teams to become loyal brand evangelists -Tap into the power of the OPC (Other people's content and community) -Developing an influencer program -Importance of personal branding

Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth. There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a meaningful and relevant way. Social media is going to reveal the organization from the inside out long before it will transform the organization. Avoiding the social networks is not going to mitigate the risk. In reality it may actually do the exact opposite and increase the risk. In this episode Pam Moore, CEO and Founder Marketing Nutz, full service socisl media, branding, digital marketing agency and Forbes Top 10 Social Media Power Influencer digs into these details and offers specific recommendations for how you can mitigate risk associated with adopting, integrating and embracing the use of social media to achieve business results, empower brand evangelists and nurture relationships. Episode highlights: *Why you must acknowledge you have risk. *How to mitigate risk by planning ahead. Why you must accept that social media is here to stay. *Why you need to conduct a social media audit. *Keeping your social network logon and access to the social networks secure. *Proactive crisis management and policy development. *Empowering employees to power your brand.

For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. Small businesses, startups and entrepreneurs can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing agency and Forbes Top 10 Social Media Influencer explains 10 levers small business can use to rock and win against the competition for amazing results!

In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life. The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant. In this episode Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, conversion optimization agency explains why the best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly. Brands must learn to empower evangelists both internal and external. They must inspire their employees to live their brand promise and be the story tellers who their audiences hear, like and trust. Did you know that 71% of CEOs believe human capital is a key source of economic value according to a recent study from IBM? In this episode of Social Zoom Factor podcast I dig into the why and how of building a personal brand. This is the first episode in a series we will be covering on this topic over the coming weeks and months.

The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take. It's becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business. We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of risk and fail fast vs. avoiding risk and being left behind. Marketers must be willing to let go of the old marketing ways and embrace new ways of doing business. It's time to embrace new technologies, processes, and ways to empower and train employees. We must break down the silos, earn the trust of loyal brand evangelists and realize it's not about us, but about what we can do for others. We must take down the masks and let our human show. Brand humanization is a requirement, not an option if you want to be in business five years from now. In this episode Pam Moore, CEO Founder Marketing Nutz a full service social media, branding, digital marketing agency covers 12 Social business shifts marketers and business leaders must get right and absolutely can't ignore.

You launched a blog. You spent a ton of time on it. You may have built it yourself or paid some serious bucks to a designer or developer to build it for you. You had big dreams. You had big plans. You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads. The only problem is that none of this happened. Bottom line, your blog sucks and you don't know what to do about it. In this episode Pam Moore, CEO and Founder Marketing Nutz, social brand, digital marketing agency and Forbes Top 10 Social Media Influencer shares 10 reasons why your blog sucks and what you can do to fix it, pronto! Episode highlights include Top 10 reasons your blog sucks. Why design matters. The importance of having a mobile responsive blog and website. Why your blog is not just about you. To use pop-ups or not to use pop-ups. Embracing imperfect perfection and much more!

Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. Pam Moore CEO Founder Marketing Nutz shares 10 best practices to help you achieve results, grow your email subscriber list and meet your business goals by integrating email marketing into your customer acquisition strategies and tactics and social media and online marketing efforts.

Content marketing is one of the hottest buzzwords around. However, don't be fooled by the buzz. It's not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it's not going away even if Facebook or Google decide to close up shop and call it a day. The days of creating corporate collateral that talks in gibberish nobody wants to read are done. Also gone are the days of throwing the content spaghetti at the wall and hoping it sticks and some desperate customer will come along with their bowl, scoop it up and find it tasty. Marketing and business leaders who want to see real results utilizing content marketing must develop more than a few rockin' blog posts or a page filled with pretty visuals that have nothing to do with their brand but instead make them look like the look cat counselor and inspirational quote addict. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on. In this episode Pam Moore explains how to get started building a content marketing system, set goals, understand the needs of your audience and much more. This is the first episode of a series that will dig in deep to the power of content marketing inclusive of strategies, and tactics you can implement starting this week to take your content marketing and online business results to the next level.

90% of mobile phone users keep their device within arms reach 100% of the time. In this special "Sunday Weekend edition" of the Social Zoom Factor podcast, Pam Moore shares how her family has learned to unplug and live in the moment. We must take time to rejuvenate to reinvigorate our lives and business. Pam Moore is CEO and Founder, Marketing Nutz, social media, branding, digital marketing and conversion optimization agency.

Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about? Or is it more? Is it something that brands should take the time to understand? The short answer is no, it's not just a fancy word used by lazy marketers. Brand humanization can help organizations of all sizes better connect with their audience, nurture valuable relationships and achieve their business goals. In this 5 minute Social Zoom Factor "Take 5" episode Pam Moore, CEO & Founder Marketing Nutz, social media, digital marketing & branding agency, puts brand humanization in a nut shell and explains why humanizing your brand is a requirement, not an option!

Have you been spinning your wheels when it comes to social media, content marketing, digital marketing, branding and online marketing? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight? Do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve? Are you creating content that satisfies their needs and helps the human beings within your social media communities solve their problems? Are you providing resources that delight them? Are you creating brand experiences that are lasting and that help them remember you far above your competition? Or are you serving up the same ol' stuff you have been for years? In this episode Pam Moore explains why it is so important that you understand your audience and the human beings within your social media communities. She shares in detail 10 things every business and marketing leader MUST know about their audience. It is a requirement, not an option to know your audience and deliver the highest value content and engaging experience every day.

You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort. In this episode Pam Moore shares strategies, best practices and tactics for entrepreneurs, marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Pam is CEO and founder Marketing Nutz, a full service social media, digital marketing, branding, and conversion optimization agency .

Social Zoom Factor helps entrepreneurs, marketing and business leaders in startups to enterprise organizations integrate social media, powerful branding, and digital marketing to zoom results. In this episode Pam Moore explains why she started Social Zoom Factor, why and how she left a 15 year successful corporate career to become an entrepreneur and also 4 signs to identify Random Acts of Marketing!