Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Twitter can be very overwhelming to even the smartest and most social savvy business leaders. Many people find it frustrating to sort through the chatter and noise to get to the people, content and conversations that matter to your business and life. Twitter lists are a great way to organize the people you follow and also help you organize conversations to get a grip on the clutter and noise so that you can truly leverage Twitter to rock your business and brand. Twitter lists enables you to organize people you like to follow so that you can better read, engage and even curate content you want to share with your following. Lists can help you keep track of potential clients, clients, partners and even competitors. Take a listen to the 137th episode of the Social Zoom Factor podcast for 15 business use cases to maximize your use of Twitter by utilizing Twitter lists. They are 15 use cases you can begin implementing today! My blog and our agency site is loaded with information to help you with all aspects of social media, marketing and business. I encourage you to first listen to the podcast and then download our free resources listed at the bottom of this blog post including the Twitter Persona Worksheet. In this 15 minute podcast you will learn: Why you should use Twitter lists Overview of Twitter lists 15 business use cases for using Twitter lists How to use Twitter lists to organize the people you follow How to use Twitter lists to highlight your team How to use Twitter lists to organize industry and niche content How to maximize micro-communities with Twitter lists How to maximize events with Twitter lists How to learn what your audience thinks of you by analyzing what lists your followers put you on

If you haven't heard about the latest live video streaming apps on the market, Periscope and Meerkat, you must have been hiding under a rock. Periscope won the hearts of the social community and hit 1 million users in only 10 days! Periscope and Meerkat are grabbing attention of everyone from celebrities to geeks, pastors, journalists, marketers, moms, dads, teens and more. Meerkat stole the spotlight at the SXSW event in Austin Texas in April. Twitter quickly announced the launch of their recently acquired mobile live streaming app, Periscope. Twitter then immediately shut down the API for Meerkat putting a damper in the quick growth Meerkat was experiencing. Live streaming is not new. However, the ability to so simply live stream directly from the palm of your hand via a mobile device is what these two new apps have to offer that is unique. With these two apps you have the ability to potentially launch your own TV channel from your mobile device. Crazy opportunities are in front of us if you really think about the ways we can use this technology. It's not news how addicted TV and online video viewers are to reality TV. Now you can host your online daily reality show straight from you car, bedroom, front porch, or local coffee shop! The biggest question marketing and business leaders have in regard to using these two new live streaming apps is how can they use them for business? Take a listen to the 136th episode of the Social Zoom Factor podcast for 10 use cases for how you can use Periscope and Meerkat for your business starting immediately! Also included is a succinct overview of these two exciting platforms! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: Overview of Periscope and Meerkat What is live video streaming 10 use cases for how you can use Periscope, Meerkat and any live video streaming application Key differences between Periscope and Meerkat How to crawl, walk run when tapping into the power of these new applications How to give your audience a real-time, front seat view even if they are not at your event live How to offer up close and personal interviews with your executives, clients and partners How to share events, product demos, product launches and more to build community via live streaming How to conduct market research using live video streaming How to give a behind the scenes and exclusive access to your live video streaming audience Where to focus your efforts for greatest results Live streaming behaviors to avoid Supporting Resources: 10 Tips to Stomp Random Acts of Marketing (RAMs) - White Paper Social Media Authenticity vs Transparency (episode 16) 22 Tips to Get Twitter Conversation Started Like a Boss (episode 128) 15 Tips to Zoom Your Brand (white paper) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper)

Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it. Although many smart marketers and business leaders know what they need to do to achieve real business results when it comes to marketing and integrating social media into their business, the truth is far too many are still searching for the easy button. Unfortunately too many marketers are simply being lazy. They are too busy self promoting themselves, chasing shiny objects, bashing their competition and focusing on problems versus solutions. As a result they have no time put time and effort into the right things that could bring the highest return for their efforts. Check out the 135th episode of the Social Zoom Factor podcast to hear the top 10 stupid marketing tactics you must stop today! In this 25 minute podcast you will learn: 10 stupid marketing tactics you must stop immediately Why failing to plan is planning to fail Why you must set goals, objectives and KPIs early on in project planning process Why you must define what success looks like and be able to measure it Why you must put effort in solving problems versus worrying about problems The importance of integrated marketing versus silo'd marketing Walking the walk, not just talking the talk The importance of prioritization and alignment to business results to ensure you are not wasting precious time Taking time to slow down to speed up

Many marketing and business leaders hop online to the social networks and struggle with getting attention or achieving their goals and objectives. When this happens, often times without even realizing it, their mindset starts to shift to negativity. Though they may want to feel positive, they let emotions take them over. They may be frustrated with people in their communities, their own team and leadership and even clients. They may be jealous of competitors or others in their field. They wind up comparing their chapter 1 to everyone else's chapter 20. Instead of looking over the fence they should be focused on their own business and life! Because they let negativity enter their mind, they let negativity enter their life and business. We attract what we are and what we put out into the world. When we let our mindset and thoughts shift from positive to negative it is eventually going to be the negativity that people see, feel and hear from us. When it comes to online marketing and communication via the social networks, live video streaming, photo sharing and even texting, we are limited to 140 characters or short bursts of information. One negative tweet can change the perception of a potential client who was thinking of contacting you or your business to conduct business. Mindset is key to success in both business and life. The power of positivity is incredible. If you feel as though you have fallen off the positivity wagon recently, take a listen to the 134th episode of the Social Zoom Factor podcast for some inspiration to focus on your mindset and assess if maybe you are the reason so many people feel negative around you? The 134nd episode of the Social Zoom Factor podcast provides a quick 10 minute dose of inspiration to help you embrace the power of positivity in your life today! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: How your mindset may be impacting your online and offline relationships What to do if you know negativity is impacting you, your brand, and your communities online Why we are what we tweet and post to the social networks Why you may be finding yourself in many negative conversations online Why you must take time off to recharge and reinvigorate your mind and brand

Do you ever feel like you are running up against brick wall, obstacle after obstacle when it comes to trying to get people on board with your social media, digital marketing or social business plan? Do you feel as if nobody around you "gets it?" Or that the people around you might be just stupid or clueless? Smart, social savvy marketers who at the heart are innovators and change makers often feel a deep sense of frustration when trying to get their management, board members, direct team, partners and clients on board with where they want to take them in adoption of new media, technology and improved processes. These marketers know that there is benefit in tapping into the power of this new ecosystem of the constantly connected customer and 24/7 online environment has to offer. However, getting buy-in across their organization and even with outside clients and partners is more than challenging. There is a solution. Change agents don't just dictate change. They must embrace the reasons people want or don't want to change. They must facilitate discussions, educate, earn respect and obtain buy-in, even from some of the least supportive team members and executive managers. Change agents do not ignite transformational change by preaching, yelling & banging tables. They don't inspire their management to adopt new media by yelling about it on Periscope or a Google Hangout. Instead they must understand the people. They must understand where they are, why they are where they are and how they can emotionally motivate them to move the needle in the right direction. As a first step as this relates to the adoption of new media and technology it is important for marketers and change agents to understand where their team, management, customers and partners are in regard to the adoption of technology. Are they innovators and technology enthusiasts who will willingly embrace new technology and ways of doing business? Or are they more conservative or even skeptics? If you walk into an office of a skeptic trying to sell him or her on the why he or she needs to approve your latest plan and budget because you will be first to market, and will be breaking new ground in your industry, you are likely to get kicked out to the curb. This may work with a tech enthusiast and early adopter, but not the laggards and skeptics. Take a listen to the 133rd episode of the Social Zoom Factor podcast for a quick yet informative dive into the Geoffrey Moore Technology Adoption Lifecycle. We explore why you need to make this model your best friend to help you win the hearts, minds and support of the people you need to get on board with your plan and strategies! This is a must do for any marketer or business leader working in technology today. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: Overview of the Geoffrey Moore Technology Adoption Lifecycle History of the Technology Adoption Lifecycle and how it started in the farming industry, 1957 Why smart marketers must understand the technology adoption lifecycle The importance of taking time to understand where people are in adoption of technology and why How to best communicate with innovators, tech enthusiasts, pragmatists, laggards, skeptics and everything in between

Does the thought of jumping on a new live streaming app such as Periscope or Meerkat, or other social media network give you major anxiety? Does it excite you yet at the same time make you want to bury your head in a pillow for the next 30 days? Many marketers want to embrace the new media of today. They want to lead. They want to take risks. However, they also fear they will fail. They fear they will make mistakes. So they avoid anything new when it comes to marketing and social media. Or they are the laggards, the last to adopt new technologies and processes that could improve their business and life. Does this sound familiar? You want to learn to better maximize your time on the social networks but don't know how. You want to try out the latest social network but are fearful of making a fool of yourself. You don't want to hurt your brand by making a silly mistake. You don't know where to start. You don't feel comfortable with the format such as video, audio, but would like to try and learn. You want to do more but fear is holding you back. If this is you, you are in luck today. The 132nd episode of the Social Zoom Factor podcast provides you 10 Tips to help you knock your fear of adopting social media or any new communication medium to the curb. Use these 10 tips to gain confidence, develop a plan for learning and know how to prioritize your time spent learning and engaging. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 10 ways to stomp fear of social media to the curb Why you should consider setting up test accounts The importance of social listening as a first step to learning a new social network Why knowing your audience is key to success How to prioritize your time spent learning new social networks Supporting Resources: Digital Marketers Must Learn to Lead and Say No! (episode 114) Your Product Is Marketing Adobe Summit Recap (episode 107) How to Get Your Social Marketing Budget Approved (episode 3) 10 Google Analytics to Zoom Your Social Media, Blog and Business (episode 106) You Are the Media: 10 Reasons You Need a Blog (episode 111) 15 Tips to Zoom Your Brand (white paper) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper)

Creating content that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake. When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community). You can exponentially increase the reach of your content within seconds when it is shared. Social media amplifies this like we have never seen with any other communication medium or platform. Unfortunately even many smart and social savvy marketers have no clue how to truly produce content that is shareable. It's not just about having the right share buttons on your blog or website or begging people to retweet. it comes down to trust, value, context and relevancy. Many marketers are spending loads of time creating content but find that their content is still not being shared? Many new clients come to us with these problems and can't understand why their content is still sitting on or within a silo that nobody knows about but them. The truth is there may very well be solid reasons that your content is not being shared. Ask yourselves these questions... Do people trust you and your brand? Are you selling too hard versus focusing on establishing relationships? Are you providing real value? Does your content help people solve real problems? Does your content have a purpose other than to sell more of your products or services? Is your content easily understood by your readers, listeners or viewers? Take a listen to the 131st episode of the Social Zoom Factor podcast to learn 10 tips to create content that is share worthy! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: The power of creating share worthy content How to create content that people trust How to create content that people want to not only share but shout about from a mountain top Why it's about relevancy, value and context How to create content that inspires your audience to take action Why accuracy of your content matters Why you absolutely must know your audience Supporting Resources: 10 Ways to Activate Your Audience (episode 124) 10 Ways to Monetize Your Blog & Digital Platform (episode 116) You Are the Media: 10 Reasons You Need a Blog (episode 111) Is Your Content Worth of a Share? (blog post) Audience Analysis Worksheet

Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening. Creating content is simply the first step. It's the easy part. Everyone including their mom and even some of their dogs are creating content. You can find a video, YouTube channel, podcast, blog, Instagram feed, Snapchat feed on almost any topic you can think of. The challenge is not in creating the content but instead in getting people to read, listen, watch and engage with your content. One great way you can break through the noise, grab real attention from your audience and earn their attention is to inspire people to subscribe to your content. Increasing and growing your subscriber base across your email newsletters and updates, RSS feeds, blogs, video channels, podcasts, and social networks will help you nurture relationships, grow community, and even increase brand loyalty! Would you like to increase the number of subscribers to your content? Would you like to have hundreds or even hundreds of thousands of people sign up to receive updates from you automatically? This means they choose to receive updates from you. They WANT your content. The 130th episode of the Social Zoom Factor provides 5 easy ways you can increase subscribers to your content. Does this sound familiar? You have created loads of blog posts but nobody is reading them You don't know if anyone is reading your content You have a podcast but not sure if anyone is listening to it You struggle with getting people to view the videos you have invested in You don't know how to build community You don't know how to build a loyal base of readers, viewers and listeners This podcast will help you activate your audience to invest in a relationship with you as well as increase the ROI on your content marketing, digital marketing and social media investment. Take a listen to the 130th episode of the Social Zoom Factor podcast to learn 10 ways you can activate your audience and online communities to achieve your business goals starting today! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 5 Ways to Increase Subscribers How to use RSS feeds to nurture relationships Using email marketing to grow subscribers and increase ROI across numerous marketing channels Leveraging video, podcasting, white papers and useful tips and kits to increase subscribers How to introduce your audience to different communication mediums / subscriptions you use via one single method How to organically attract your right audience with relevant, contextual content The power of earning trust to increase subscribers Supporting Resources: Social Media Agency Zoom Kit 10 Ways to Activate Your Audience (episode 124) 10 Ways to Monetize Your Blog & Digital Platform (episode 116) Digital Marketers Must Learn to Lead and Say No! (episode 114) You Are the Media: 10 Reasons You Need a Blog (episode 111) Audience Analysis Worksheet Steps to Develop a Social Business Plan (white paper)

Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face. There are many business and marketing leaders who may tout they are change agents. They claim they lead their organization to embrace change and empower change agents with a goal of better serving their customers and broader community. They want higher efficiencies, margins, and to lead the way in innovation and working smarter, not just harder. Unfortunately when you pull back the covers on some of these so called change agents, they are really not doing anything innovative at all. They spend more time following, copying and bashing others in their industry vs really innovating. In reality they are falling to status quo. They fall to Following status quo is a huge risk for any organization or business leader. Though it may feel safe for a short time, you can easily lose your competitive differentiator. You may never get to where you need to go mostly because you are stuck in status quo and following others. In this 129th episode of the Social Zoom Factor podcast I share a personal story explaining a big event that happened early in my career. I got myself fired from an organization almost fresh out of college. I was fired over an Apple computer. Yes, an Apple computer. Had I not gotten fired, or refused to accept status quo I would not be where I am today, period. If you have hit a wall of fear lately in stomping status quo, I encourage you to take a listen to this podcast for a serious dose of inspiration. I explain in detail why and how I got fired and why it was a very positive career and life changing event for me personally. I truly believe your business and life need to be free of status quo if you want to live a life zoomed with success and happiness. What do you believe? Do you believe in status quo? Or do you believe in real change for the right reasons?

You hear your colleagues, boss, friends and even teens rave about how crazy amazing Twitter and other social networks are. They brag about how many people they have met, relationships nurtured and rocked. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet. You smile as they share the excitement with you. You nod your head in agreement. However, the truth is you are questioning the validity of their statements. If what they say is true you wonder why you have such a hard time even getting a conversation on Twitter started. Does this sound familiar? Do you struggle with what to tweet about? Don't know if you should share what you ate for lunch or not? Wonder if you should share the kids Saturday morning soccer game on Instagram, Twitter, Facebook or all of the above? Don't know where to start when it comes to getting a conversation started on Twitter or any social network for that matter? Does Twitter intimidate you more than any other social network? Does Twitter seem like a bunch of crazy noise to you? Do you feel that everyone understands this crazy 140 character language except for you? Social media is one big fat relationship and conversation. Learning how to be a relevant, contributing, inspiring part of the conversation is key to seeing real business and personal results using Twitter. Take a listen to the 128th episode of the Social Zoom Factor podcast for 22 Tips to help you get the conversation started on Twitter! My blog and our agency site is loaded with information to help you with all aspects of social media. I encourage you to first listen to the podcast and then download our free resources listed at the bottom of this blog post including the Twitter Persona Worksheet. In this 30 minute podcast you will learn: How to get the Twitter conversation started How to develop your Twitter persona Importance of content that is relevant, contextual and helpful How to properly setup your Twitter profile The importance of understanding the needs of your audience Using Twitter lists to filter the noise Installing Sprout Social or Hootsuite on your mobile device Embracing imperfect perfection The power of the OPC - other people's content and community Integrating Twitter with other social networks Quality over quantity in everything you do Power of Twitter chats Why you should never buy fake Twitter followers How to keep your Twitter content fresh and relevant How to learn about your audience with social listening and Twitter lists

When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? Monday is going to come and go regardless if you crawl back in bed or take it on like a champion. Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours. Answer these questions... Are you owning your Monday? Or are you letting your Monday own you? Are you letting negative people impact your positive mood on Monday? Are you letting email control and take over your day and week? Do you have a "not to do" list? Are you in the right mindset to start your Monday? Are you taking time on the weekend or working 24/7? Are you prioritizing the most important projects, people and meetings as the top priority? Are you owning your mindset, mood and results? Are you making up excuses? Take a listen to the 127th episode of the Social Zoom Factor podcast for 10 tips to help you rock business and life results on Monday! No more excuses. In this 20 minute podcast you will learn 10 ways to rock your Monday business and life results How to prioritize the projects, people and meetings that matter How to increase productivity Monday morning starting Sunday night How to minimize stress Monday morning Why you need a "not to do" list Getting in the right mindset Why you must get rid of the negativity

Triberr is a platform that brings together smart, savvy and talented bloggers, podcast and content producers of all kinds. It’s a mini social network that helps content creators amplify their content, find new bloggers and build community. Using Triberr effectively is both art and science. There are some who use Triberr for self serving reasons and/or are using it to blast noise to an already crowded, noisy online world. However, there are even more people who are using it to find great content, provide their audience with valuable content, learning the perspective of others, establish trust and credibility and the list goes on. We have had great success in using Triberr for the past few years to successfully grow our online brand, establish trust with our audiences, consistently provide value to our readers and listeners and most importantly grow our business. Take a listen to the 126th episode of the Social Zoom Factor podcast to learn exactly how I use Triberr. I also share the fun story of how I got started with Triberr and my first conversation with the founder, Dino Dogan that changed my perspective toward sharing other people’s content in big ways! In this 15 minute podcast you will learn Why I love using Triberr How I got started with Triberr How to use Triberr to establish trust and authority How to use Triberr to grow your brand awareness and audience The importance of opening your mind to other perspectives Why creating epic content that inspires, educates and informs your audience is key to success with Triberr and business in general How I choose what content I share via Triberr Why I don’t believe in simply sharing content via Triberr for the only reason to get shares of your content How Triberr can provide your audience with amazing, fresh content with varied perspectives Why you must care about the quality of content you share from others

There is obviously not a shortage of content, conversations and brands begging for your attention. Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise. The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media. However, unfortunately many marketers take the lazy way out and are thinking it is their purpose in life and business to fill a media blank space that doesn’t exist. They for some reason think that if they are not blasting their brand message from a megaphone that people will not hear them. When in reality if they shut their yapper long enough to listen, engage and provide value they could be spending far less time on the social networks and providing much higher value. It’s not about being the noisiest one in the room. It’s about being the brand, the guy, the gal, who can provide the absolute most value. It’s about being hunan. It’s about connecting as real people and establishing trust. Don’t be the noise. Be the value. In this 125th episode of the Social Zoom Factor podcast I provide a quick 5 minute dose of tough love for why marketers must stop filling space. There is no space to fill in this crowded, noisy online, connected world we live in. It’s a myth that marketers have created for themselves believing they need to create more noise to justify their job, be heard or whatever the excuse may be. Choose to rise above. Choose to not follow status quo. Choose to stand out from the crowd by putting down the megaphone and listening more than you talk.

We are living in exciting times with the advancements in technology, big data and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals. Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, Twitter profile or Instagram account. Then after months of wasted time they wonder why they have little to no real measurable business result. If you want to see success in online marketing you must activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?” Take a listen to the 124th episode of the Social Zoom Factor podcast 10 ways you can activate your audience today! I provide you some solid examples and recommendations for how you can activate your audience with content, value and community building. There is no need to over complicate activating your audience. You can start with baby steps. The mission of everything our agency, Marketing Nutz does in business is to put these types of things in a nutshell for you so that you can activate your audience, grow your brand and business without having to spend the next five years researching and figuring out these details. This podcast will help you activate your audience and better tap into the power of social media and online marketing this week! In this 25 minute podcast you will learn: 10 ways you can activate your audience today Why you must plan your conversion funnel, hope is not a strategy Why call to actions must be relevant and valuable How to activate your audience to nurture relationships and build community How to leverage live streaming via apps such as Periscope and Meerkat to activate your audience Tapping into the power of Twitter chats to grow community and provide value to your community Leveraging Google Hangouts to grow your business How to tap into the power of email marketing Leveraging audio communication such as podcasting Why you need an RSS subscription option on your blog /website How to use content marketing assets to activate your audience Why earning trust and establishing credibility must be a top priority to activate audience How giving your audience an insider, exclusive view can activate your audience Tapping into the power of the OPC - Other People’s Content & Community

The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal. Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them. The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet if you look at some of the most powerful brands on earth they are also connected via community. The fans of the community share their love for the brand and product via Twitter, Facebook, Instagram and the list goes on. Or they may not ever share their love for that awesome burger they just devoured at all via a tweet or post of any kind. Instead they may simply show their love for the brand by simply buying the product and being a loyal, paying customer or evangelist. People want to be part of something bigger than themselves. It's in our DNA as human beings to want to connect with other human beings. For business and brands this foundational need creates tremendous opportunity for brands and the humans within them to provide some of the human glue and connective tissue that connects humans to one another. We can do this quite simply when we know what needs to be done. Many marketing and business leaders struggle with how to not both start a community and struggle even more with figuring out how to take it to the next level and bring true value to both the community members and the business or brand leading the community. In this 20 minute podcast I will answer these questions: How do you determine the purpose of your community? How do you start a new community? How do you build the proper foundation for community growth and health? How do you select the right social networks and tools to help the community grow? How do you manage the organic growth and needs of the community? How do you keep the community fresh, vibrant and alive? How do you empower leaders within the community? How do you utilize data such as Google Analytics, Facebook Insights to grow community and provide the highest value possible.

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention. Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community. Are these some of the questions keeping you up at night? How do you break through the clutter? How do you stand above the noise? How do you earn the ear, eyeballs and mind of your ideal customer? How do you get more people to listen to you? The most important question you should be asking is WHY. Have you ever considered that maybe you are asking the wrong questions? Instead, try these questions on for size: How do you provide the highest value possible? Why should anyone read your blog, watch your video or listen to your podcast? Why should anyone care your brand exists? What are you offering that is unique that 100 other people just like you aren't already offering? It is time to put down the megaphone and serve. It's time to stop babbling all day about yourself, your brand, your lunch, and you, you, you. It's time you shut your yapper and listen. It's time to serve. It's time to show up big time, but for the right reasons. Take a listen to the 122nd episode of the Social Zoom Factor podcast to learn 5 easy ways how you can put down the megaphone for good and provide the highest value possible to everyone who comes in contact with your brand online. In this 20 minute podcast you will learn: 5 easy ways to trade in the loud megaphone for service to your audience and customers The reason WHY is the most important question you should be asking Starting with 3 simple ways to provide value to your audience by identifying 3 ways you can help them solve their problems Why you must listen to your audience and community more than you talk How to know if you have a content problem or the challenge of not knowing your audience

If you haven't heard about influence marketing you have likely been either on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. Many are doing it without really knowing they are damaging relationships. I developed episode 121 of the Social Zoom Factor podcast with a goal to help marketers brand new to influence marketing as well as seasoned veterans get the most out of their influence marketing programs. The goal of today's podcast is to save you some heartache, wasted time and help you save your reputation along the way as you build, launch and execute your influencer marketing program. I share with you tips in this podcast from my experience in working with brands of all sizes from startups to Fortune 100 brands helping them develop and execute influence marketing programs as well as from being an influencer myself. In this 30 Minute Episode You Will Learn: How many brands are confusing spam with influence marketing choosing wrong influencers How to choose the right influencers and avoid choosing the wrong influencers The importance of the influencer being able to drive real action Why trust matters with influencers Building your team to succeed with influence marketing Importance of doing your research on influencers before reaching out to them How to create value for the influencer as a top priority Importance of connecting influencer with other people at your in person events How to decide if you should compensate influencers for their time

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel? Don't give up! You have already invested in your online brand, blog, website, and content marketing. What you need is a simple refresh to revive and reinvigorate your content marketing. Take a listen to episode 120 of the Social Zoom Factor podcast for 5 top ways you can easily refresh and revive your content marketing starting today! This episode is part of a new series "You are the Media." In this series we are diving deep into how to build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation In this 25 minute podcast you will learn: How to do an inventory of the content you already have How to maximize every piece of content you have already created Shifting the focus of your content topics from you and your business to your audience Creating evergreen content that Google will love Turning one piece of content into an evergreen, content machine Tapping into the power of Google Analytics to better understand your audience and create epic content for them

Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night? Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have? If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience. Episode 119 questions and answers will cover the following: Using social media to test a product and do market research before launch Where to focus for a new online business? Thought leaders and influencers, ideal customers or both? How to price social media services Where I get my inspiration Have a question? Submit your question via voice mail right here on this site and I will play it live on the podcast and answer question for you! All instructions are here-> Ask Pam a Question

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing? If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. In this episode Mark explains why people share content, who they share content with and how you can increase the sharing of your content by earning trust and connecting emotionally with your alpha audiences. Mark Schaefer is a globally recognized thought leader, international speaker, consultant and owner of the award winning blog, Grow. Mark is also the author of The Tao of Twitter, and Social Media Explained. In this podcast you will learn: Why focusing on blog traffic alone creates nothing more than tourists Why creating content is not enough to drive real results by itself How to maximize investment in your content marketing by increasing sharing The power of little data over big data How to make it easy for your fans to share your content How do you create content that connects with your audience in an emotional why Understanding WHY people share content The importance of understanding and earning trust with your alpha audience Why people share content for intrinsic and emotional reasons Brands share content for economic reasons and are missing opportunities to connect with their audiences The difference between economic value and intrinsic reasons for sharing content

Unless you have been living under a rock, or on an island all by yourself, you have likely heard of "Mobilegeddon" or in kinder terms, the Google Mobile Friendly update. On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results. This is very good news for those of us who have invested in ensuring our sites are mobile friendly! If you are one of the people who has been living under a rock and/or ignored Google's announcement informing the world this was coming back in December 2014 then this is likely not good news for you. Don't freak out on me. In this 15 minute episode of of the Social Zoom Factor podcast I am put this new update in a nutshell for you. I provide you with the most important information you need to know as well as what you can do to ensure your site is in good graces with Google and it's new mobile search ranking criteria. In this 13 minute podcast you will learn: Google Mobile-Friendly Update Overview (what you need to know and why) Answers to some of your most frequently asked questions regarding the new Google mobile update How to check if your site is mobile friendly according to Google What to do to ensure you are in good graces with Google's new mobile search ranking algorithm Common mistakes to avoid Best practices for mobile sites Recommended Resources mentioned: Check if your site is mobile-friendly according to Google's new algorithm Google Developer tools for making your website compliant with mobile friendly guidelines Google Identified Top Mistakes for Mobile Websites Google Showcase of multi-screen success stories Genesis Studiopress Wordpress Framework (mobile responsive framework and themes) Google Analytics Resources mentioned: Mobile Marketing: Stop Ignoring the Modern, Connected Social Savvy Customer (episode 40) 15 Steps to Build a Mobile Marketing Plan that Rocks Results (episode 41) Mobile Marketing: 5 Tools to Optimize Conversions (episode 42) 10 Google Analytics Metrics to Zoom Your Blog, Social Media and Content Marketing (episode 106) Do You Really Know Your Audience? (episode 4) Audience Analysis Worksheet (worksheet) Why Your Blog Sucks and How To Fix it (episode 9)

Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice. Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precious customers and audience from communicating with them. If you are a business owner or business professional would you ignore your customer if they called you? What about if they walked through the front door of your business? Would you ignore their actions if they went all around town posting up signs telling people how terrible or great your business is? Brands are ignoring their customers who are doing these things today. Their paying customers and fans are communicating with them via Twitter, Instagram, Facebook, Blogs, FourSquare, and the list goes on. However, many brands are sticking up their virtual hand and saying "sorry Mr Customer, I am too busy to talk to you the way you want to talk to me." Your mission as a brand leader in the world of online and digital marketing is to simply figure out where your customer is hanging out online and be sure you are ready to have the most relevant conversation with them. You need to speak to them where, when and how they want to speak. It's no longer on your terms. As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver. Your brand is your reputation. Your brand is how you treat your customers online, offline and behind closed doors. The truth is these doors are opening and all of these channels are becoming more blended, more transparent. Brands can simply no longer hide behind a barrier and expect to be in business in one, two or three years. Take a listen to the 115th episode of the Social Zoom Factor podcast for a deep dive into this topic and hear case studies about brands that are putting up barriers and brands that are tearing them down and making the decision to be human, own their mistakes and put relationships and long term customer value and loyalty first. Brands covered include Fitbit, CBS UnderCover Boss Reality Show, Delta Airlines, United Airlines, Gold's Gym, HostGator, and Panera Bread. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 30 minute podcast you will learn: In this 30 minute podcast you will learn: Explore if you are creating language barriers by ignoring social media channels? How 8 big brands are utilizing social to open communication doors or create barriers? The importance of communicating with your customers where, when and how they want to communicate with you Why brands can no longer hide The importance of a consistent customer service experience across communication channels such as phone, email, in person and social media Supporting Resources: 15 Tips to Zoom Your Brand (white paper) Band Humanization in a Nutshell (episode 5) Brand Humanization: Social Media Authenticity vs Transparency (episode 16) Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper) Personal Branding in a Nutshell (episode 11) 15 Characteristics of Human Brands (episode 55) Content Editorial Calendar Template (worksheet / template) Content Editorial Calendar Podcast Tutorial (episode 77) How to Develop a Content Marketing Framework and Plan (episode 7) Free Webinars & Training: You are the Media - Building Your Media Foundation

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization. It is time digital marketers step up and lead. It's time the senior digital marketers own their programs. They need to learn to say no. They need to develop a plan and obtain the resources needed to implement it. Do these problems sound familiar? You struggle with getting buy-in for your programs You lack adequate budget for success You are forced into tactics and strategies you don't believe in Your are executing Random Acts of Marketing (RAMs) You struggle with proving value for yourself and/or your team You wish your executives better understood your goals and objectives Your program is not delivering measurable results If you can relate to the problems listed above, this episode of the Social Zoom Factor podcast is for you! This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. One of the critical and foundational elements for success in business and online marketing is understanding the power of data and analytics to grow your business and ignite relationships with the people that matter most to your business and life. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation In this 30 minute podcast you will learn: 10 Tips to take lead on your social and digital program Lead without asking for permission How to say no so you can say yes to the right things Designing your dream team Setting short term 3, 6 and 9 month goals for both short term and longer term buy-in How to get your social media budget approved Why you must dig into the data Speaking the same language as your executives and team members and why you may need to invest in training as step one Importance of being accountable for results, with no excuses

Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. The focus on data should be to create delightful, meaningful conversations, experiences and relationships that can help sustain both business and life. This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. One of the critical and foundational elements for success in business and online marketing is understanding the power of data and analytics to grow your business and ignite relationships with the people that matter most to your business and life. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. The tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand? As you end the weekend, start the weekend, start your week or end your week I simply ask you to think about these two words... menial and meaningful. Make sure you are focus on the right things. Take a listen to the 112th episode of the Social Zoom Factor podcast to learn more.

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered. Online marketing and social media never has been and never should have been focused on number of followers, Klout scores or other vanity metrics. What matters is being able to inspire, connect, and move an audience. What matters is being able to change minds, touch hearts and connect emotionally with the people within your community. Remove the buzzwords of the crazed digital world and boil it down to what really matters. It has and will always be about human beings. It's about the people. It's about connecting humans with other humans. It's about helping the humans within your communities solve their problems and achieve their goals. It's about connecting humans to be part of something bigger than they can be themselves. YOU have the opportunity to be the media today and tomorrow. You can build an integrated online digital platform that works even when you are not working. You can be the media that educates, inspires, connects, serves, and changes the world. It only takes a seed, one single tweet or Facebook post to create life changes for one, hundreds, thousands and even millions of humans. However, even with this opportunity there comes much work. You must figure out how you can have the greatest impact in a world where the the scarcest resource is attention. Every brand, every blog, every tweet and Facebook page is vying for attention from the same people you want attention from. I am thrilled to announce a new series of the Social Zoom Factor podcast titled "You are the Media." In this series we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. To kickoff the series episode 112 covers the top 10 reasons you need a blog. You must have a home base and build your foundation on property you own, versus rented social land from Facebook, Twitter or LinkedIn. Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 30 minute podcast you will learn: Why you need a blog (10 top reasons) How a blog can help you establish your personal brand How a blog can help you earn trust, and establish credibility How to find your voice by serving your audience and customers with content that inspires, connects and educates Why you must focus not only on economics but on emotional and human connection

If you are attending live in person industry and networking events or trade shows you are likely investing a decent amount of both money and time. How can you maximize your ROI for the time and money spent? Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with networking, pre and post event planning and execution. In this 30 minute podcast you will learn: 5 Tips to maximize ROI at in person events How to set goals and objectives for attending an event Why pre-event planning is key to maximizing your time invested Tapping into private social networking groups such as Facebook and LinkedIn Importance of researching events on the front and back end of the main event that you can attend Reaching out and connecting to speakers, organizers and attendees via Twitter and other social networks pre-event Creating Twitter and other lists to keep track of contacts Importance of not being shy and reaching out to people you may not know prior to event Making your list of people you want to meet Why event halls are magical for networking The importance of being in the moment, vs having your head stuck in your phone Capturing the moments real time via visual marketing and live streaming Prioritizing networking event opportunities Post event networking opportunities Maximizing visual marketing to keep the conversations going post event Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

Your brand is the foundation and one of the most important aspects of your business. Doesn’t matter if you are a solo entrepreneur, small business, large, super size, business to business, business to consumer or anything in between. You only have one chance to make a first, second and third brand impression. In a nutshell your brand is your promise to all those who come in contact with your brand. It's your promise to your customers, partners, employees, audience and community. Your brand will help you tell your story and helps you build trust as it informs people what to expect. When done right it will also help differentiate you from your competition. Your brand is rooted in who you are at the core, what you are about and what you do for your customers, employees, partners, audience and even online community. Your brand is so much more than your logo. Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. Some may argue that "your audience determines your brand, so why worry about it." While this is true that the perception of your brand is in fact in the eye, heart and mind of the recipient. It is not true that the receiver is responsible for that first, second or third brand touch. That responsibility comes from you. As a marketer you have the opportunity to be storyteller, and to also engage and empowers others to not only be part of the story, but to give them a canvas and a paint brush and inspire them to help you write and tell it. By developing your brand strategy, brand architecture, vision, mission and more, you can impact perceptions. You can better connect with the human beings on the receiving end of your brand visuals, messages, social media updates and everything you create and deliver via whatever mediums you are using to connect with your audience, community and customers. Although you obviously can not control how others perceive your brand, you can definitely influence and design a positive, inspiring and engaging experience every time they come in contact with your brand. Take a listen to the 109th episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community! In this 30 minute podcast you will learn: Definition of a brand Definition of brand identity Definition of visual branding Definition of brand trust Definition of reputation Top 5 reasons you must develop a brand strategy for your business The power of brand story telling and why you must invest in creating your brand story Inviting and taking other along to help you craft your brand story Earning trust and credibility via branding How to differentiate from your competition via branding How to use branding to connect emotionally with your audience, fans and customers

Every smart marketer wants their brand to be relevant, memorable, inspiring and positive in the mind of their audience, ideal customer and online community. What many marketers don't know is that the little things they are doing online every day could be hurting their brand more than helping. When you think of leaving memorable brand impressions what comes to mind? Do you first think of a logo, colors, messaging, tone, sentiment or all of the above? None of the above? Even the best business leaders and marketers get overwhelmed with staying up to speed with new media, social media and integrating it into the DNA of their business. Social media is both art and science. It's easy and dangerous to get caught up in the tools and technology that you lose sight of why you are doing it in the first place. Are you getting so focused on building your community, generating revenue, growing your email subscriber list that you are falling to lazy marketing behavior? Or even trying some spammy tactics that are hurting your brand more than helping your brand? It’s not so much about what the technology can do for you as it is what you can do with the technology! It's important to make sure you are using social and digital technologies in a way that is helping you versus hurting you. Check out the 108th episode of the Social Zoom Factor podcast to hear 25 ways you may be hurting your brand online without even realizing it! In this 30 minute podcast you will learn: 25 ways you are hurting your brand more than helping it via social media and digital marketing Why you must regularly audit the social media applications and tools connected to your existing social profiles To send auto direct messages (DMs) on Twitter or not? The risks associated with over self promotion Why you should be careful of not having only negative posts on Facebook and other platforms How to avoid being seen as a spammer You are what you share, tweet, pin, post and update via the social inter webs Why you can't ignore the mobile user and customer and the importance of a mobile responsive website and blog To use curse words or to avoid them? The risk of buying fake followers and fans How much is too much information to share about your personal life? How not to reach out to industry influencers

Attention is the most scarce resource in business. Earning the attention of your customers, audience and community is one of the greatest challenges for marketers in businesses big and small. How do you differentiate? How do you stand above the crowd? How do you embrace real change? How and when do you disrupt the current status quo? How do you bust ahead of your competition once and for all? This week I am at the Adobe Digital Marketing Summit in Salt Lake City, Utah. I was invited as an Adobe Insider to get a behind the scenes look at how Adobe is driving innovation and empowering their clients and community to change the world with amazing digital experiences. The truth is that your product is marketing. Marketing is your product. How you market, how you sell is what will drive you turbo speed ahead of your competition. A top goal for every marketer should be to create the most delightful, amazing, memorable customer experience possible. Combining art and science to create real-time, delightful brand experiences will inspire your customers and audience to fall in love with you and your brand. Take a listen to the 107th episode of the Social Zoom Factor podcast to hear my top 5 takeaways from day one of the Adobe Digital Marketing Summit. Be sure to also check out the conversation via Twitter and the hashtag #AdobeSummit. In this 30 minute podcast you will learn: 5 Key Takeaways from day one at the #AdobeSummit 2015 Why customer experiences don't have to be perfect Why creating delightful customer experiences is both art and science Why the most scarce resource in business is attention and what to do about it Why marketers must know how to leverage the data and tools to drive outcomes and desired experiences

Would you like to better convert traffic to your blog or website to a real sale? Do you wish you knew more about your customer? Wish you knew what content is truly engaging your audience? How about the top traffic sources to your blog or website? Many marketers stay far away from analytics data and measurement as they think it's too complicated. The truth is that understanding analytics measurement systems doesn't require a math or analytics degree. Even better, you can quickly learn enough to be intelligently dangerous in short time. Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing. Take a listen to the 106th episode of the Social Zoom Factor to learn how to get started with Google Analytics as well as 10 Top Metrics you should be using today to understand and grow your online platform and business. In this 30 minute podcast you will learn: The power of Google Analytics and what it can help you understand about your online platform, blog and website 10 Google Analytics metrics you should be paying close attention to on a regular basis How to tap into the power of Google Analytics to better know your customer How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook How to know what content your audience loves and even dislikes Why you must enable and setup goals and conversions feature within Google Analytics Why both quality and quantity matter when it comes to your online audience How to know what percentage of traffic to your site is coming from mobile devices How to use Google analytics to help measure the achievement of your goals How to measure what pages are working to help you achieve your goals as well as what pages may be hurting your efforts

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. Because of this pressure, unfortunately many marketers fall to lazy marketing tactics. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry. Even worse they start copying, pasting and regurgitating other people's content. They copy, tweak and pretend it is their when in reality they have often lost the real meaning of it without even knowing. They wind up hurting their brand more than helping. Though curation can be an impactful and excellent way to establish your brand online as well as serve the needs of your audience, it also requires both art and science to see real benefit. Is anything really new anyway? Does content have to be new to be relevant? How can you curate content from other industry leaders and still be relevant to your audience? Where do you draw the line of endorsing other people's content vs supporting their brand more than your own? What are the negatives of content regurgitation? If these are some of the questions you have then take a listen to the 105th episode of the Social Zoom Factor podcast to learn the difference between creation, curation and regurgitation of content. I also include tips and strategies to develop your own curation platform and ensure you are not simply regurgitating content that will hurt you more than help. In this 30 minute podcast you will learn: Definition of content creation and new ideas Definition of content curation Definition of content regurgitation How to create content that represents the brand of you! Why you must keep the brand of you in your ocntent The importance of adding your own perspective in every piece of content How to curate content like a curation rock star The difference between regurgitation and curation of content Why you must stop regurgitating other people's content.

Your customers, employees, audience, partners and online social media community is human. They eat, sleep, breathe and talk like humans. So, why are so many of you talking to them like they are a robot who wants to read your corporate speak? Why are you afraid to let your human show? Why do you keep trying to win them over with stupid stunt marketing and upside down tricks? Your audience wants to see you, hear you and understand you. They want you to inspire them to connect and engage with you. They want you to help them achieve their goals and objectives. They want relevant content and conversation that makes them think. They want you to inspire them to do more, be more, achieve their life and business goals. better and be better. So tell me, are you doing these things? Are you even thinking about these things? Or are you too focused on yourself? Too focused on your own campaigns or developing the next big thing that you forgot why you were doing it all to begin with? Humanizing your brand is a requirement, not an option if you want to be in business 3 years from now. Yes, you can put brand humanization on hold. However, every day you lose is a day you could be building relationships, nurturing friendships, establishing and earning the respect of powerful brand evangelists who will shout from a mountain top how wonderful you and your brand are. Take a listen to the 104th episode of the Social Zoom Factor podcast for 20 tips to help you humanize your brand starting today. You don’t have to be a rocket scientist or social media brain surgeon to do these things. Start now and start somewhere. Perfection is the enemy of good. Embrace imperfect perfection. In this 30 minute podcast you will learn: 20 tips you can implement immediately to make your brand more human The definition of brand humanization Why brand humanization is a requirement, not an option for brand survival today Why you want to connect with the heart of the person on the other end of your content Why relationships are the life raft to the sea of technology change Why getting in the head of your customer is imperative to humanizing your brand Difference between authenticity vs transparency Humanizing your brand from the inside out Tapping into the power of employee advocacy programs Why you must stop the interruption marketing How to develop a plan that provides results

The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to build relationships, build community, increase brand awareness, or achieve your business goals. Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consistently provide value and connect in a real, human and memorable way. You can not fake being relevant. You can not fake earning trust. You certainly can't fake a relationship that has depth. Take a listen to the 103rd episode of the Social Zoom Factor podcast to learn why you must make it a top priority to stay relevant in the mind of your customer. In this 30 minute podcast you will learn: The questions you should be asking to stay relevant How to stay relevant in the mind of your customer Why failing to plan is planning to fail How to select the right key performance indicators (KPIs) Getting in the head of your customer

Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin' their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world. Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start? If this is you, then you are in luck as this episode and new series of the Social Zoom Factor podcast is going to help you quickly understand how you can begin to brand yourself and your company using Twitter. This is the first in a series of podcasts that will put how to build your online personal and business brand in a nutshell for you! Over the course of the next few weeks we will be digging deep into each of the major social networks as well as overall brand architecture building strategies and tips. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family. How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members make the desired action or purchase decision? Does a visit to your blog, website or Twitter stream provide information that helps your customer become inspired to further connect with you and your brand? Or it is pushing them away to your competition? 76% of marketers believe they know what customers want. However, only 34% have ever asked them. The truth is many marketers don't know their ideal customer. They don't know what keeps them up at night or how they can best help them solve their problems. If you want to achieve real results using social media you must know your customer. You must refocus your energy, content, digital marketing, social marketing and more to the needs of your customer. Refocusing your lense to your customer can exponentially increase business result in a short time period. Take a listen to the 101th episode of the Social Zoom Factor podcast to learn how you can refocus on your ideal customer to truly zoom your social business results. In this 30 minute podcast you will learn: 10 Tips to refocus your social media marketing and business on the needs of your customer Why you must stop the stupid marketing Don't forget marketing 101 The risk of focusing on the wrong key performance indicators (KPIs) Why you must put customer DNA before social media tools How to conduct a quick content audit and content inventory analysis Why you must know your audience

It's official. We have hit 100 episodes of the Social Zoom Factor podcast! Little did I know when I set out to test the media waters with podcasting July, 2014 how much I would fall in love with the medium. We did the research and had solid plans for how to integrate podcasting into our business model, ensure we were providing value for our existing social communities and strategically align to overall business and life objectives. We knew the future of podcasting was bright and wanted to be at the forefront of the movement to audio. I had no idea though that myself and our online community, customers, friends and partners would like it so much that I wouldn't even need to publish a regular blog post for over 7 months! Have you considered adding podcasting to your marketing and communications platform? Would you like to explore how podcasting can help you better connect with your audience, deliver better content faster and more efficiently and help you zoom results in your business? Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how we have used podcasting to ignite our communities, customer relationships, media platform and business. In this 30 minute podcast you will learn: 10 Reasons why we chose podcasting as a primary marketing and communications medium Benefits of podcasting over other mediums including video and traditional blogging How we got started podcasting Lessons learned during our first 100 episodes

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media? Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram? As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks? Should your CEO, CMO and other executives even be on Twitter? If these are some of the questions you have, tune into this episode of the Social Zoom Factor podcast as I answer them for you. In this "Get Real" style of podcast today I lay it out there for you in plain english and tell you exactly what I think on these important questions I have been asked by business leaders across the globe hundreds of time. In this 15 minute podcast you will learn: Should your CEO be on Twitter? How much time must you spend on time to be an expert? Why being online all day is not a requirement to be a professional in online marketing or social media Why there is only one way to do social media and that is the way that works for you and your business This is the fourth in a series of conversations that will cover influencer marketing in detail. http://www.socialzoomfactor.com/99

Your worth on this planet is not measured by the number of social media followers you have or your Klout or other influence score. Instead, what matters is the lives you are able to impact and change. What really does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader? Would you like to know how you can you become more influential to better achieve your business and life goals? If yes, then this is the episode of today's Social Zoom Factor podcast is for you. In this 15 minute podcast you will learn: What is the definition of influence What is the definition of social influence 5 solid tips to become more influential Why you must focus on helping your audience and community as a top priority Why you must build a community that helps one another. Why influence requires changing mindset and driving action Why you must stay true to yourself This is the third in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch. How do you stand out from the crowd? How do you rise above the noise? One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals. Would you like to better understand how to develop co-created content working with influencers and internal employee advocates can help you zoom results your business? If yes, then this episode of today's Social Zoom Factor podcast is for you. In this 25 minute podcast you will learn: What is the definition of co-created content Business benefits of co-created content How to develop a co-creation content marketing plan How to work with influencers to create co-created content How to engage employees and external influencers together to create co-created content Finding the sweet spot for co-created content when working with external influencers and internal employee evangelists This is the second in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!

You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity. Are you one of these marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals? If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. In this short 20 minute podcast you will learn: What is the definition of influencer marketing The four main activities for influencer marketing How to find and select influencers to work with your brand How to identify your top influencers Why numbers are not everything. Quality over quantity is the goal. How not to recruit and kickoff a new relationship with influencers. This is the first in a series of conversations that will cover influencer marketing in detail.

The Patriots were clearly not the only winner in the Superbowl XLIX. The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks! On this episode of the Social Zoom Factor podcast I provide the following as it relates to the social media and brand advertising portion of the SuperBowl XLIX: A recap of the Social Super Bowl statistics including the top social moments, winning and losing brands in gaining attention from the SuperBowl social audience My thoughts on some of the top SuperBowl commercials and why some flew and some flopped 8 takeaways from the SuperBowl brand advertisers we can all learn from and incorporate into our business today You can listen here or on iTunes, Stitcher or SoundCloud! A few stats to wet your social whistle: For a 30 second commercial during the Superbowl, NBC was seeking $4.4 - $4.5 million! This was the most tweeted SuperBowl event ever with a record breaking 28.4 million tweets during the broadcast, second only to the FIFA soccer semi-final between Germany and Brazil which brought in 35.6 million tweets. Top hashtags used were #SB49, #SuperBowl and #SuperBowlXLIX Demographics were 54.7% male, 45.3% females 50% of the 66 TV commercials aired during the game incorporated a hashtag On Facebook, the SuperBowl was discussed by 65 million people versus 50 million in 2014. It generated 265 million costs, comments and likes. Take a listen to the podcast to hear the rest of the statistics and the 8 key takeaways we can all learn from! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Episode Highlights 8 Social Media SuperBowl Advertising Key Takeaways for brands big and small Why emotion still sells People don't forget what the big brands did last year and the year before The importance of making sure your ad does more than drive emotion and also aligns with your brand Balancing having a plan and being human during and after the game online How Volvo creatively cut through the noise of other automobile advertisers The importance of a social listening Why you must have a call to action

The SuperBowl is right around the corner and presents tremendous opportunity for brands to jump into the spotlight. Of course, the big brands are spending millions of dollars to get their short lived moments of fame with the hope of making a lasting impression, earning loyal brand evangelists and inspiring people to talk about them, share their message and become a viral hit sensation. NBC is seeking $4.4 million to $4.5 million per second! The good news is that you don't have to be a huge brand to tap into the energy of the SuperBowl to power up your brand! Check out this episode of the Social Zoom Factor podcast for 10 tips to make a touch down with your marketing this upcoming SuperBowl weekend! Episode Highlights 10 SuperBowl marketing tips for brands big and small How to tap into the energy of the SuperBowl even if you are a small brand Why you can't use the SuperBowl logo on your marketing materials How to associate your brand with the SuperBowl without using the trademark How to tap into the power of visual marketing How to engage your employees to humanize your brand How to leverage hashtags to tap into the power of the OPC (other people's community and content) to grow your own brand awareness and community) Why you must get local and not just focus on national conversations

There is only one way to do social media, create content, setup a blog, measure results and build your business. The only way is what works for you, your customers, your audience, your community and your business! One of the worst traps many business leaders and marketers fall in when diving into digital and online marketing is following the advice of others when they shouldn't be. It's easy to find a blog post with a step by step guide for how to blog, build community, establish thought leadership and close more business. The harder part is figuring out what are the RIGHT steps for you to achieve real results in your business. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, answers two of the top questions she receives in regard to social media and blogging. Episode Highlights Why I don't over focus on blog comments as a top metric for success Why I don't hang out on Google Plus 24/7, 365 days a year How I stay focused on top priorities Importance of building your own plan that supports your goals and objectives Why you must know where your audience is hanging out online Why you must know what your audience needs from you WHY is the number one question you must answer

Are you tapping into the power of visual content marketing to tell your brand story? Visual marketing empowers brands and the people within them to share their business and personal stories and lives real-time. No longer is it required to have a full time, dedicated design team on staff to serve up a good healthy dose of visual content marketing for your audiences and clients to devour! Now even small marketing teams can easily take photos with an iPhone or other smart phone, mobile device and use them to engage their audiences via the social networks such as Instagram, Facebook, Twitter, LinkedIn and blogs within seconds. Visual marketing enable you to show your products without telling people about them. Viewers can then easily make their own decisions without feeling "sold" or pressured from you and your business. Let the visuals tell your story and help you close the sale! Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? 46.1% of people say a website's design is the number one criteria to determine the credibility of the company. Visual marketing can often help you inspire, connect and engage with your audience more quickly and better than what a simple text message can do. Check out this episode of the Social Zoom Factor podcast for a succinct definition and summary of how you can use visual content marketing in your business or to build your personal brand. Included are loads of statistics just in case you still or sold or have a colleague or executive than needs to hear the data before investing. In this episode Pam Moore, CEO and founder Marketing Nutz, a full service social media, digital marketing and branding agency puts visual marketing in a nutshell for you with a goal of inspiring you to begin including visual marketing into your marketing strategies and tactics to drive improved results. If you are already using visual marketing but not seeing results, hopefully the podcast will inspire you to take it to the next level. Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design. Episode Highlights Definition of visual marketing Why visual marketing? Benefits of using visuals to tell stories How visual marketing can help you close business Why it's becoming easier for marketing teams to use visual marketing without a dedicated design team Loads of statistics on the power of visual marketing to inspire, connect with and engage audiences

Many franchise organizations shy away from implementing social media, new media and the latest digital and web technologies due to fear and lack of ability to roll out such big marketing and media changes to their franchisees from the corporate organization. Often time the franchisor fears that adopting social media and new technologies will put the brand at risk. They are afraid of brand inconsistency, negative interaction with audiences and the list goes on. The truth is that regardless if a franchisor, franchisee or brand of any type or size decides to engage on the social web, there is a conversation happening in their honor already. The question is do they want to be a proactive part of the conversation. My agency, Marketing Nutz has worked with numerous franchise organizations. We help them not only implement social media, adopt new technologies but also setup an infrastructure that empowers the franchisees while also ensuring brand consistency, streamlined communication and ensuring the corporate organization and franchisor is consistently providing value and partnering with franchisee teams. In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder of Marketing Nutz, a full service experiential branding, digital marketing and social media agency shares 10 tips to help the franchisor setup an infrastructure and culture that promotes teamwork, collaboration, and successful adoption of social media and the latest digital technologies and methodologies. These tips are also helpful and applicable for any brand and organization setup in a distributed model with teams in different locations and geographies. Be sure to download our brand new Franchisor Social Media Zoom Kit loaded with resources to help both franchisors and franchisees zoom business results with social media! Episode Highlights 15 tips for franchisors to successfully implement social media at the corporate and franchisee level. The importance of having a servant heart vs only focusing on control. Why franchisors must stay knowledgeable on the latest media and technology to empower franchisees to succeed. How to setup a social media policy that empowers vs simply controls. Why social media policies are required, not optional. How to provide value to franchisees in the form of social media templates, training and more. How to more quickly roll out new media to franchisees by learning and rolling it out at the same time. Why franchisors must quit overwhelming their franchisees with too much marketing information. Less is truly more. Embracing imperfect perfection

When it comes to digital marketing and social media too many people throw spaghetti technology at the internet walls and then wonder why nothing sticks, why they have zero revenue and are working 24 hours a day. We all have the same 24 hours in the day. Wishing you had more time to do what you need to do is not a strategy for success in life or business. Finding a path that enables you to live the life you dream and get your business on the path to massive success doesn't happen over night. You are going to need to roll up your sleeves and get to work. The truth is you need to slow down to speed up. You need to quit chasing shiny objects. You need to build yourself an integrated platform that works when you are not working. Leveraging your knowledge and reducing time spent to do such is the key to success. Building a platform that works when you are not working enables you to quit trading time for money. To do such you must set goals, architect it for integration vs silos, integrate the right technologies that support your business goals and more. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz shares 15 Tips to build an integrated online marketing platform that works when you are not working! Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Episode Highlights 15 Tips to build an online digital and social marketing platform that works when you aren't working Why you must build an integrated platform where all pieces are working together vs stand alone silos disconnected from each other How to increase ROI, improve efficiencies and grow your business with a platform that works for you Defining the vision of your life and business before you implement any technology Aligning business goals and objectives to the development of your digital platform Why you must properly architect the platform before implementing Creating content that connects with your audience Selecting the right components such as email marketing, social sharing widgets and more Don't forget the easy functions easily over looked such as contact forms, sharing buttons

Social media has given consumers, viewers, partners and stakeholders a new platform to speak their mind. Brands can no longer hide behind the brick walls of buildings, public relationship companies or administrative assistants screening calls. There is likely a conversation happening in the honor of you and your brand right now, regardless if you have chosen to be part of the conversation. What should a brand do when crisis hits? What should they do when the Twitter and Facebook storm gets out of control and tweets are flying left and right with angry TV viewers, customers, partners and friends? Should they ignore the tweets? Should they close their eyes to the Facebook comment stream with hundreds or thousands of comments complaining and sharing their negative opinions of the brand? Is ignoring customers and online community members on social media even an option? Take a listen to this episode of the Social Zoom Factor podcast for a case study in how CBS and the Under Cover Boss TV show has chosen to ignore even their loyal viewers online. A social firestorm happened after an episode that CBS aired of a CEO of a Bikini Sports Bar and Grill fired one bartender but gave a different waitress a breast enlargement after six more months of work. Yes, this is not a fake reality show. This is real life and how a CEO is treating his employees. Viewers of the show were fired up and shared their thoughts via social media. To date (two weeks after show aired) CBS has still not replied to the Twitter stream. You view a recap from Huffington Post here -> Undercover Boss CEO Fires Employee for Not Wearing a Bikini, Offers Another a Boob Job In this podcast episode Pam Moore, CEO Founder Marketing Nutz, a full service social media, content marketing, digital marketing and branding agency shares with you a quick recap of the CBS Under Cover Boss scenario and why brands should never fall to "ignoring their audience and community" as a strategy for success. Unfortunately, it's quite obvious CBS has chosen to use their Twitter stream and hashtags for specific shows as a one way push communication versus truly investing in relationships and engaging with their audience. Podcast Episode Highlights Recap of a terrible episode of CBS UnderCover Boss and how CBS has ignored the Twitter storm Why ignoring your audience is never a strategy Why hashtags should not be used to only promote your brand Why brands must be ready to use the mediums and tactics implemented such as hashtags to respond and engage even when conversations get negative Importance of developing and implementing a social media crisis preparedness plan Being proactive and ready to manage a social media crisis should it hit your brand and community

At the foundation of social media is people. Social media is about people communicating, sharing, engaging, laughing, crying, and living life together online. It's about relationships, meeting new people, finding old friends, and fostering relationships that help you zoom your business and life. Understanding how to nurture relationships, and most importantly bring people together so they can be part of something bigger than themselves is where the real power of social media comes in! Many organizations will assign a team member to be the "social media community manager" assuming this person can take charge on everything having to do with social media. Usually this happens because the business and marketing leaders making such a decision don't really understand the difference between social media and social business. Assigning an intern or entry level person to run a social media or social business program is a potential recipe for disaster for the business as well as a career demolition derby for the social community manager assigned. Knowing how to tweet is far different than defining strategy, tactics, building and launching an integrated social media program that will help the business achieve business and marketing goals. Many social community managers jump into social media work expecting it to be glamorous! We've even seen this with our agency, Marketing Nutz. What many social media professionals find surprising is the amount of detailed work, knowledge, data, analysis, team leadership and business acumen is required to be successful in the world of social business. Social media requires much more than knowledge of how to send a tweet or post to Facebook. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social business, digital marketing, branding, content marketing agency shares 12 strategies and tips to help social media community managers be successful. This is the first in a series of conversations that will be diving deep into strategies and tactics to help marketing and business professionals be successful in integrating social media into the DNA of their business to achieve results. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Episode Highlights 12 strategies and tips to help social media community managers be successful in any sized organization, big or small Why social media community managers must realize their are not a team of one. Teamwork is the awesome sauce for success. The importance of learning the business quickly Taking pride in even the small tasks. Learning the language of your customers Being proactive vs waiting to be told what to do The power of relationships with internal and external team members, including agencies Setting yourself up to succeed in a career of business and marketing Why you must let go of the ego at the door