Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

As more and more brands jump on the social networks there is no shortage of tweets to read, podcasts to listen to, blog posts to learn from, videos to watch or people to talk to! What's even worse is as the competition for eyeballs, ears and hearts is increasing across the social web, even the biggest and most popular social networks such as Facebook are moving even further into a pay to pay model. The days of free organic reach with little investment in content and community are quickly coming to a close. Not that this ever really worked or was a strategy for smart brands. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s algorithm determines it is worthy of a view in the newsfeed of their fans. What are you doing to adapt and be ready for the new social web? The number one question you should be answering is WHY! Why should your audience and online social community care that your brand exists? We consult with business owners and brand of all sizes, from entrepreneurs and startups to Fortune 100 brands. One of the first things we ask when conducting a social media audit or developing a social business strategy or marketing plan is WHY. It’s amazing how many brands can’t answer this simple question. Why should anyone care that you have a Facebook business page? Why should they check out your tweets? Why should they read your blog? Why should they click on any of the call to actions you offer on any of your social network profiles? Why should they trust you with their email address? Why should anyone follow you on Twitter? Be your friend on Facebook? Check out your photos on Instagram? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz a full service social media, digital marketing, branding, content marketing, web development agency discuss why every brand on the planet must make it a priority to answer the question WHY. It's a short 15 minute podcast designed to help you get your butt in gear and start zooming your business to turbo speed in 2015!

When is the last time you met a perfect person? Do you have a perfect friend? How about a perfect client? How about a perfect product? Do you know of a perfect brand? The truth is you can never be perfect. Humans are not perfect. Each one of us makes mistakes. We each have a unique wackiness about us. It's our quirks, scratches and bumps that make us human and that help us connect with one another in simple, meaningful and memorable ways. Brand can never be perfect because they are made up of human beings, which are not perfect. Many business and marketing leaders avoid embracing social technologies and methodologies because of their desire to be perfect. They fear making a mistake and looking like a fool in front of the social universe online. When they do make a mistake some of these same brands run and hide instead of owning the fact they made a mistake and showing their human, imperfect side. Your customers, audience and online community will appreciate the fact you are human and aren't afraid to show it! They will be happy to see you own mistakes. How you handle these mistakes can help your brand shine and nurture relationships if done right. It is time that marketing and business leaders embrace imperfect perfection. Embrace what makes your brand human. Let your brand shine from the inside out. Your brand is going to be exposed from the inside out before it is transformed. Waiting to embrace the latest social technologies until you, your brand and your team is perfect is going to do nothing but waste time. Social media is about relationships and connecting one to one with other human beings. It's both art and science. It's imperative brand and marketing leaders learn now how to embrace the human factor and quit expecting their teams to be perfect or to develop and launch a perfect social media program. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, branding, content marketing agency discusss why you must humanize your brand in a way that enables relationships to be built with the people within your business. She also share case studies of two brands (Brighthouse and HostGator) who boldly embrace imperfect perfection and have earned the loyalty of our agency, Marketing Nutz, time and time again. Podcast Episode Highlights Why brands must embrace imperfect perfection Two case studies of brands being human and owning their mistakes (Broighthouse and HostGator) Why business leaders must quit expecting employees to be perfect Importance of brand humanization How social media will reveal your organization from the inside out before it transforms it Why you must own your mistakes and how to do such to increase brand equity and nurture relationships Invest in your employees and loyal brand advocates

Do you ever feel like you want to jump in the fast lane of business and life but something is holding you back? Does it feel like you are stuck in the slow lane doing the doggy paddle? Many business leaders and marketers deep down inside are afraid of success. Because of fear they often stick to status quo as they are more comfortable there. They are afraid to put themselves out there so stick with a nice, slower pace of "doggy paddle." Unfortunately the doggy paddle is not going to help you zoom turbo in business or life. Although it may be comfortable, it's unlikely you'll be able to sustain anything at such a slow pace for much longer than the short time. The chances are high you will burn out, run out of money or simply fail. There is no better time to kick the doggy paddle to the curb than the launch of a new year. As we kickoff 2015, I am challenging you right here and now to jump in the fast lane. I want you to kick the social media doggy paddle to the curb. It's time to leave the amateaur stroke to the lil' puppies. It's time for you to start zooming turbo with those who are going places. It's time for you to work, live and play with the big dogs! In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder of Marketing Nutz, full service social media, content marketing, branding, digital marketing and social business consulting agency shares 10 tips and strategies to help you leave the doggy paddle in the dust. I share why it's important you set goals, prioritize, stop worrying about competition as well as embrace new technology to drive efficiencies and deliver value to your audiences on a consistent basis. Also, be sure to download our brand new SWOT analysis worksheet. It will help you map out your strengths, weaknesses, opportunities and threats so you can properly assess your business, market, skills and build a plan to zoom turbo in 2015! Episode Highlights Why you must kick your doggy paddle to the curb if you want real results using social media for business Why you need to stop peeping over the fence at competitors constantly How to stop worrying about FOMO (fear of missing out) How to become more confident and jump to the fast lane even before you think you're ready The importance of mindset to achieve your goals and objectives

Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities? It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech and social work to begin with! If you wish you had more time off for the holidays but still want to provide your audience with content that keeps them inspired and remembering you through the New Year, then this episode of Social Zoom Factor podcast is for you. In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder Marketing Nutz, full service social media marketing, digital branding, content marketing conversion optimization agency provides 10 tips to help you not just survive the holiday season but keep your content thriving and nurturing your audience with amazing content, and a healthy pulse of value to help them ring in the New Year with style and smarts! Episode Highlights 10 Tips to Keep Your Content Marketing Rockin' Through the holidays Why planning content is imperative even if you are delivering 1/4 of the volume of content that you normally do Giving yourself permission to take time off Informing your audience of your plans to unplug Why you should focus on one killer piece of content Using visual marketing to save time and differentiate Splitting one piece of content into multiple segments Leveraging content you already have

It's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014. 864 million daily active users on average 703 million mobile daily active users on average 1.35 billion monthly active users 1.12 billion mobile monthly active users As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don't understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, a full service social media, digital marketing, experiential branding, word of mouth, content marketing agency shares 15 things you should never do on Facebook. Episode Highlights 15 things you should never do on Facebook Focus on relationships over spamming The importance of managing your privacy by being careful who you let into your Facebook network Be yourself and never fall to tactics that waste time stalking and copying competition How to ensure you don't lose people at hello when inviting them into Facebook groups The importance of giving credit where credit is due when sharing other people's content The differences of how you communicate and post content to Facebook vs Twitter The importance of customizing content for your Facebook audience vs blasting the same content to every social network How to avoid the drama and negative posts and conversations on your Facebook wall Why you should never setup a personal Facebook profile to use to solely promote your business

We have all seen them…the videos, photos and social network status updates by frustrated parents. The story goes something like this: 1. The kid does something wrong. 2.Parent implements a consequence such as grounding, taking away car etc. 3. Parent vents on Facebook or Twitter. 4.Child vents on Facebook, Twitter, text and who knows where else! 5. Parent takes photo of messy room, wrecked car or mad teen. 6. Parent posts photo and/or another frustrated status update to Facebook. 7. Parent and child go about their life. They make up, forgive one another and forget about situation. 8. Parent does not update social network status that everything worked out great and that their child is now back to the perfect angel the Holiday cards will depict they are. So, what’s the problem? So now you may asking “what is the problem and point of this post and podcast?” Why is it a problem to complain about your kids constantly? Isn’t it part of life? Part of sharing everything you do, what’s on your mind via Facebook? The truth is that your child's reputation sits in the palm of your hands. Every image you post, rant on Facebook and tweet complaining or bragging about them is impacting what people think and know of them. This could either positively or negatively impact not only their personal brand, ability to land a job but their life. Take a listen to this episode of the Social Zoom Factor podcast to hear the thoughts of Pam Moore, CEO & Founder Marketing Nutz, a full service social media, digital marketing, branding and content marketing agency on this very important topic. I share some solid reasons why you need to think twice about what you post to the social networks. I also provide some proactive strategies and tips to help your child and teen in staying safe online while still building their online persona and brand. Episode Highlights Why everything you post about your child or teen to social media is impacting their personal brand and future Proactive tips to keep your children and teens safe online The negatives and risks of posting too much information about your teens Why some things are better left unsaid How to assess if your postings to the social networks are negatively impacting your child or teen The role parents play in helping their child manage their online brand

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right? However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait? I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being "patient" doesn't necessarily mean you sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way. Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term. When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, content marketing, digital marketing, experiential branding, word of mouth agency delivers some tough love to those who struggle with being impatient. I share tips to kick that impatient attitude to the curb and help you understand why you must slow down to speed up, set goals, determine objectives and build a plan to achieve and build your dream business and life. I also share some things to look out for when hiring an agency or consultant who may be promising you more than anyone could possibly deliver. Episode Highlights Why you must kick your impatient attitude to the curb if you want results using social media Acknowledging you are impatient How I deal with my own impatient personality in business and life How to embrace your impatience to achieve the results you want Planning for the future sustainability of your business, not just today How to identify an agency or consultant overselling you results that are not feasible

Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content the past 12 months or longer. Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content marketing assets so that you can zoom results even more without spending a lot more time or money on new content? In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing agency is going to help you do exactly this! She will teach you to how to do a quick content marketing inventory analysis so you can 1) Identify the content you already have 2) Better align and integrate the content in your 2015 marketing plan and 3) Achieve a higher ROI by leveraging what you have already invested in! You can download the content inventory worksheet referenced in the document at http://www.socialzoomfactor.com/calendar

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.” For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, build community, increase brand awareness, and even get new followers or Facebook fans! So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets? Take a listen to this episode of the Social Zoom Factor podcast for an overview of Twitter Chats from Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency. She puts Twitter chats in a nutshell for you so you can understand what they are and how they can benefit you and your business. Future episodes will cover tips and strategies for how to start a tweet chat, how to monetize them and how to best join them for business and life benefit. Episode Highlights ------------------ Definition of a Twitter chat (tweet chat) What is a hashtag Benefits of Twitter chats for business and personal branding Best tools to use for Twitter chats How to find relevant Twitter chats How to monetize Twitter chats How #GetRealChat started Best practices for organizing Twitter chats Choosing relevant topics for Twitter chats Organic roles within the community for Twitter chats

What is a hashtag you see on almost evey social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them? Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun. Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such. Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand. So, what exactly is a hashtag? Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media. I even give you a fun recap of the differences of a hash brown and hashtag for those of you who like breakfast analogies to solve your social media problems ;) Episode Highlights Definition of a hashtag Why you should use hashtags Difference between hashtags and hash browns Benefits of using hashtags How to leverage hashtags to nurture community How to leverage hashtags to do market research How to identify top industry hashtags How to select your own hashtags Short summary of Twitter chats (will be covered in depth in episode 79)

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook. Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.*Source: Wikipedia Editorial calendars are important because they: Help you focus on needs of your audience Help you inspire and connect with your audience Help you provide value to your audience Force you to think further than today and tomorrow Help you integrate across mediums Leverage across mediums, different audiences Create once, use many (= increased ROI) Streamline resources Drive internal teamwork Fuel idea generation and innovation Create a drumbeat approach to content development Help set expectations with your audience Help you create loyal brand evangelists Editorial Calendar Highlights Monthly conversation theme. Weekly conversation theme. Blog post title. Target audiences (primary, secondary & tertiary) Author Editor Purchase cycle (awareness, consideration, preference, purchase, loyalty) Draft due date Primary keywords (5-10) Blog categories Supporting image(s) Other supporting media (image, video, podcast) Embed in other resource kits or publications Syndication Possible whitepaper (y/n) Client testimonial / graphics Call to action Episode Highlights Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2015 Content marketing definition Why you manage your content marketing like a publisher Benefits of using a content marketing editorial calendar The importance of knowing your audience Leveraging content you already have to increase business results and ROI

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon? How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks? I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program. The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social good, random act of kindness type of game with a giveaway for a product. Take a listen to this episode of the Social Zoom Factor podcast to hear why Pam Moore, CEO & Founder, Marketing Nutz, social media, digital marketing, experiential branding, web development agency turned down the opportunity. It did not align with my beliefs, morals and foundation for which I am building and have already built my brand. Although I would have loved to work with this particular brand, it was not worth the risk to my personal and corporate brand nor how I would want to kickoff the relationship with the brand. Episode Highlights Why I turned down the $1500 influencer marketing opportunity Why you must know what foundation you are building brand upon The importance of keeping true to your beliefs, ethics, morals and integrity The importance of trust in building a social media community Why you must keep the needs of your audience at the core of business and marketing decisions Tips for working with influencers and thought leaders Resources mentioned: Influencer Marketing and Launch Strategies for Startups, Tech Companies and Corporations (podcast) Influencer Marketing Services from Marketing Nutz Agency 8 Steps to Develop a Social Business Plan and Strategy (white paper) Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency

Cyber Monday and online holiday ecommerce sales.… either you are ready or you’re not! Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience. Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business agency shares some solid strategies and tips to help you rock online Cyber Monday and Holiday sales. I provide you tips to help you get your cyber house in order as well as help you with ideas for your special offer clients can't refuse to act on. I also share ideas for how to announce and communicate your offer to your target audience and close with solid tips for overall success. Even if you don't plan to participate in Cyber Monday or Holiday sales this year, you can leverage these tips to help get your online presence and social media platforms in tip top shape for the new year! Episode Highlights 20+ Strategies and tips to rock your online holiday and Cyber Monday sales How to select offers that your audience can't wait to get their hands on Tips to communicate and launch your offer to your target audience 9 Tips to help you succeed overall with an integrated platform How to leverage visual marketing and social media to humanize your brand during the holidays Social Zoom Factor holiday podcasting schedule

Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful? Failing to take time to plan is planning to fail when it comes to social media, business and marketing. Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place. It's like going fishing in the back yard pond hoping to catch a shark with a Barbie fishing pole. You are looking in the wrong place, have the wrong tools and no real plan how to land the big one, let alone even catch some bait fish. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, branding, digital marketing agency share a healthy dose of some tough love. It's time for all marketers, new and experienced to stop the stupid marketing. It's time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective. Episode Highlights Why marketers must stop stupid marketing now! Why failing to plan is planning to fail Why planning to fail is like fishing in the back yard pond for a shark with a Barbie fishing pole Supporting Resources: Audience Analysis Worksheet 10 Tips to Stomp Random Acts of Marketing (white paper) 8 Steps to Develop a Social Business Plan (white paper) 5 Reasons Marketers fail using social media (episode 15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28) How to Build a Social Business Strategy & Plan (episode 14) How to Build a Social Business Strategy & Plan (white paper) Brand Humanization in a Nutshell (episode 5)

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your business and marketing goals. Check out this episode of the Social Zoom Factor podcast to hear my 5 favorite visual marketing tools to drive efficiencies in creating visual images, better inspire audiences and enhance your social brand! This is the fourth Fab 5 in 15 episode we publish on Fridays. In our special Fab 5 Friday Social Zoom Factor episodes Pam Moore CEO Founder Marketing Nutz, full service social business, digital branding and marketing agency shares with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Episode Highlights 5 Top visual marketing tools Why visual marketing? Using visual marketing at live events How to drive efficiencies with visual marketing tools Sharing visual images across multiple Instagram accounts How to frame multiple images into one framed image to be shared on Instagram and other social networks How to repost images from another Instagram account Recommended Resources mentioned: Instagram Repost Instaframe Wordswag Hyperlapse Canva

Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another. It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression. A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equity, brand loyalty and bottom line revenues. It could be the key inhibitor keeping a brand from achieving their business goals and objectives. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, experiential branding and word of mouth agency shares a recent experience visiting Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece. It is a compelling case study that validates the impact one single brand impression can make on a series of brand impressions and overall brand loyalty and decrease in average spend during a hotel stay. One of the hotels discussed delivered a consistent positive experience, where the other did not. Take a listen to the podcast and learn why you must ensure every brand experience is as as delightful as possible if you want to earn loyal brand evangelists, increase brand equity, brand loyalty and customer satisfaction overall. Podcast Episode Highlights Comparison of Intercontinental Hotel and Divani Apollon Palace and Thalasso How one brand impression decreased my overall spend at Divani Apollon Pallace Why hotels must care about every customer experience, including the gym area Why value matters and ripping customers off can decrease money spent as well as decrease brand loyalty Supporting Resources: Digital Body Language: 105 Factors Impacting Your Business and Personal Brand (white paper) Social Media Audience Analysis Worksheet 10 Things You Must Know About Your Audience (episode 4) Surprise and Delight Customers to Earn Brand Loyalty: Delta Airlines Case Study (episode 69) Power of a Smile: 10 Tips to Smile Virtually: Delta Airlines Case Study (episode 71) Employee Brand Advocacy Webcast Instant Replay (webcast)

Real results can be achieved using social media only when you know how to inspire and connect with your audience. Earning brand loyalty requires both art and science. The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world? A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny. In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer. In this episode of the Social Zoom Factor podcast I share a recent positive experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. The experience even inspired me to share it with my friends, family, online community and listeners to this podcast. In this episode Pam Moore, CEO Founder Marketing Nutz, a full service, social media, digital branding, content marketing, conversion optimization agency shares 10 tips to smile at your customers online. Though we can't always smile at our customers and community in real life, we can definitely deliver them smiles in the form of digital and social body language. How we talk, how we listen, respond and communicate are all virtual ways in which we communicate and the loyal trust of our audience and social media community members. Take a listen to the podcast and learn how you can deliver virtual smiles to your audience and increase brand equity, brand loyalty and customer satisfaction overall. Podcast Episode Highlights The power of a smile Delta Airlines case study in the power of a smile 10 Tips to virtually smile at your audience, community and listeners utilizing social media The power of social and digital body language

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal business road blocks? Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground? A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite. If you want real results everyone from the CEO and c-suite, executive directors to employees must have skin in the game. You must earn their buy-in, support and belief in your program. You need to ensure them they are part of something that is bigger than themselves and what you or them can do alone. Take a listen to this episode of the Social Zoom Factor podcast from Pam Moore, CEO and CoFounder Marketing Nutz, a full service social business, digital marketing and branding agency, for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons. Podcast Episode Highlights Why commitment from the c-suite is imperative Why buy-in from middle management and directors is important Why employees must have skin in the game

What human being doesn't love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It's not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it. Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver. Brand leaders must embrace the need and importance of creating positive customer experiences. Surprising and delighting customers can help brands increase customer loyalty and even inspire their audiences to share the delightful experiences far and wide with their networks both online and offline. Check out this episode of the Social Zoom Factor podcast to hear Pam Moore, CEO and Founder Marketing Nutz, a full service social media, digital marketing and branding agency share a case study about an amazing, delightful and unexpectedly pleasant experience I recently had while flying on Delta Airlines on a trip to Athens, Greece. I also compare the experience to a not so delightful experience I had on a recent and prior trip flying Jet Blue airlines. Listen to the podcast to also hear specific tips and strategies for how business and marketing leaders can create delightful and unexpected experiences for their customers and community. Podcast Episode Highlights Why all brands should have a goal to surprise and delight their customers consistently How to create delightful and unexpected customer experiences The benefits of creating delightful, unexpected customer experiences Earning loyal brand evangelists via delightful customer experiences Why brands must provide a better than status quo customer experiences Importance of knowing your customer and giving them what they want before they know they want it Acknowledge the needs of your customers and clearly communicate the fact you will deliver to the needs The importance of consistently making every brand touch count

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to Edelman Trust Barometer? Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth. Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on. The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists. What they don't realize is that some of the greatest opportunities for quickly recruiting and earning internal brand advocates and external brand evangelists to grow their business are sitting right within the walls of their own company. Take a listen to this episode of the Social Zoom Factor podcast and learn the top 10 reasons employees are your best brand advocates from Pam Moore, CEO and founder of Marketing Nutz, a social business, digital marketing and experiential brand agency. An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it! Creating such a program often helps you do the "double click" on what is really happening within your organization in regard to employee advocacy or lack there of, understand who is already utilizing the social networks and who needs training. Bottom line, you can never go wrong by investing in your greatest asset, which is the human beings within your organization. When you invest in them, they are more inspired to invest in your customers, partners and greater community of humans. Podcast Episode Highlights Top 10 reasons employees are your greatest brand advocates How employees create organic conversations to inspire others to connect with yuor brand How empowering your employees powers up your brand Why employees are more trusted than your CEO, Founder and marketing department Your employees are already investing in your brand, invest in them How to bridge the social digital divide with an employee brand evangelist program

There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case "hello." Are the people jumping onto Ello doing anything more than saying hello? Ello touts itself as the anti-Facebook and plays against the Facebook business model of advertising, privacy issues and now requiring real user names. In my opinion, any network that has a primary value proposition of taking out Facebook is failing from the start and needs to go back and do their marketing 101 homework. In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder of Marketing Nutz, a full service social media, digital marketing, experiential branding and content marketing agency shares with you her thoughts on the new social network, Ello and if it's "Hello Ello" or "Goodbye Ello." I also do a quick review of the Ello Manifesto, privacy policy and business model. Episode Highlights Do we need another Facebook? Is it time to say hello to Ello? Will people say goodbye to Ello before really saying hello? What will it take for a social network to ever beat out Facebook?

Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business." We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead. If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs The keys to success in integrating new media, social technologies and social business practices into your business for real results are in the people, human relationships and leading teams to achieve goals and objectives. We must embrace imperfect perfection and know that perfection is the enemy of good. Sometimes really good is good enough! In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz share with you 25 tips for a healthy social business mindset. I share with you why success is as much about the art of human relationships as it is about learning and understanding the technology and new media platforms.

There definitely is no shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists. They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one social network over the other. In addition you can find a ton of advice on how to become a social rockstar overnight with their magic social media pill for a low price of $49! There is a hard reality you must understand. You need to quit building your strategy based solely on the advice of social media gurus and scientists. Why you ask? Because you need to build your own plan that supports the needs of your audience and your own business goals and objectives. These gurus we are referring to do NOT know your audience, your business or your goals and objectives. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz a full service social media, digital marketing, content marketing and brand agency explains why you must stop taking the advice of gurus as the social media gospel and why you need to roll up your sleeves and get to work building your own plan. Episode Highlights Why you must stop basing your social media strategy on guru advice Why you must build your own plan Two case studies showcasing why the guru advice does not always drive desired outcomes Why there is no replacement to knowing your audience

Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization. According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder! 84% of people trust recommendations from friends and family above all marketing. In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz a full service social media branding, digital marketing and word of mouth marketing agency explains why you should consider an employee advocate program to quickly power up your brand and business results! We are also pleased to announce the first of a series of conversations and educational events to help business leaders understand how to develop and execute a brand advocacy program in their organization to increase employee engagement as well as increase brand awareness and business results. This exciting new series is co-hosted and sponsored by our new partner, EveryoneSocial. How to join the conversation and tap into the power of your employees to power up your brand! Download the white paper outlining 9 Steps to Develop an Employee Brand Advocate Program Listen to the podcast to learn why employee brand advocate programs drive results. Join the conversation on October 7th at 9pm et via #GetRealChat Twitter Chat. Register for the webcast scheduled for October 15th at 1pm et! Episode Highlights How to join the conversation and upcoming events to help you build your own employee brand advocacy program Why you should consider an employee brand advocacy program Compelling industry statistics validating the trends and power of employee brand advocates Key performance indicators influenced by employee brand advocate programs

Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire? Many marketing and brand leaders struggle with success in building community. They spend hours a day posting updates, engaging with community members and measuring results or lack of there of. However, when you do the "double click" to see how exactly they are building this so called "community," it's easy to see they are really all about themselves. There is no real sense of community and in reality they are simply bringing people together so they can promote themselves and their business. Real communities are built upon trust, open communication, sharing, relevancy, context and meaning. They help nurture relationships and the members within the community help one another often times in both business and life. If you are frustrated and not seeing business or life results utilizing social media to build community it may very well be time for you do an assessment on your strategies for building community and nurturing relationships. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media marketing, branding and conversion optimization agency explains the difference between a real community built on trust and value vs a self serving empire. Pam helps you with a series of questions to help you identify if your behavior is attracting people to come closer to your brand or if your social media strategies and tactics are pushing them away. Episode Highlights How to identify the difference between a community and self serving empire How to determine if your social community building efforts may be coming across as self serving to your audience Providing value for community members Enabling people to be part of something bigger than they can be by themselves How to ensure you bring people closer to your brand vs pushing them away

It's not rocket science or hot news that earning trust, establishing authority and nurturing relationships is the key to success in business and life. Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and open communication. Relationships are not formed via a spam auto Twitter direct message or a spam link blasted via Twitter to the top 50 influencers in your industry niche. Many marketing and business leaders hop onto the social networks and get excited about how easy it is to blast the noise to hundreds and thousands of people. Even for those who don't like to write, they find it easy to throw together a few 140 character tweets spamming links and self promotional content with the hopes of growing their business. Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you. If spamming and self promotion are the behaviors you have been falling to then it is time you do a reset. You can easily stop spamming today. It's one simple decision. In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder of Marketing Nutz a full service social media, digital marketing and experiential branding agency explains why spam and self promotion is not going to help your business. Pam also share why your business and marketing results will be exponentially higher if you focus on earning trust and establishing relationships. Episode Highlights Why trust and relationships stomp spam and self promotion for business results Why spam is hurting your brand more than helping The importance of providing consistent value to earn trust and build relationships Why you must know your audience and develop a strategy to help them achieve their goals Focus on the human relationship first

Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals. Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way. Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves. It is human behavior for people to want to feel connected. They want to connect with other humans. They want to know that they are safe, cared for and that their worth on this planet will have a lasting impression. They want to feel a sense of belonging, achievement and actualization. Bottom line, people want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media marketing, social business, branding agency explains why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. Pam also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate. Episode Highlights Why people want to be part of something bigger than themselves Why people want to do more than buy things What people look for in a community How community leaders can build a "sticky fabric" that attracts and inspires people to stick around for the long term 10 tips to nurture and grow meaningful communities

There is not a day I don't wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don't know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on. Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application or other products and services? It is imperative that marketing and business leaders learn both the art and science of social media. Just because you CAN spam the world using social media doesn't mean you should. It's time marketers shift gears from the "me me me" selling strategy to the "give, give, give" mentality. Inspire your audiences to connect with you with a top goal of helping them achieve their goals. When they achieve their goals, you then achieve yours by default because you are aligned with the needs of your audience. Inspire, connect achieve! Don't make it more difficult than it has to be. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media marketing, branding, digital marketing agency shares 10 ways you can provide more value and quit the selling, spamming approach to social media engagement. Episode Highlights 10 ways to provide value Why you must stop spamming today Using language your audience can understand and connect with Earning trust and nurturing relationships is the key to success Building an integrated platform that helps you connect with your audience over time Building an authentic, human brand

It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality. The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, experiential branding and digital marketing agency shares 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives. Episode Highlights 5 Reasons why marketers fail using social media Why being unprepared and lacking an understanding of the social ecosystem impacts business result Why being impatient can be disastrous to your social media planning and execution The importance of understanding your customer The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community

Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your social business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism? The truth is that there is only one way to do social media and that is the way that works for you, your audience, your customers, and your business. You might as well quit searching for the social media get rich fast pill as it doesn't exist. There is no class that you can download or workshop you can attend that will help you become a social media rockstar or guru overnight. There is no shortcut that will help you bypass rolling up your sleeves and getting in the head of your audience, setting goals and objectives and building and implementing a strategy and plan to inspire your audiences to connect with you. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social business, digital branding, online marketing, conversion optimization agency shares 5 reasons why you can not follow in the footsteps of others doing social media. I explain clearly why you must build your own plan if you are seeking real business results. There is no way around it. Episode Highlights The only way to do social media in a nutshell 5 Reasons why you need to stop searching for the social media easy button Why you must know your audience deeply Why setting goals and objectives is unique to each brand and business How to put the "you factor" into your marketing and business for increased results Finding your unique value for your audience and community

Are you an entrepreneur, small business owner or leader in a corporate organization and feel as if you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results could be better but you don't know how to get there. If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need. In life and business we always want to be looking ahead to what we can be doing that is better, smarter and more efficient. Most importantly we need to always be striving to deliver the best value for our audiences, customers, partners and larger community. In this episode Pam Moore, CEO Founder of Marketing Nutz, a full service social media, branding, digital marketing and content marketing agency shares 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level. You can implement these tips immediately. It's time you stomp status quo and zoom past your competition once and for all! Episode Highlights Stop comparing your chapter 1 to other people's chapter 20 Stop copying your competitors and others in your industry Doing research to understand what is the current status quo in your industry Why you should take a day out of the office Focus on the needs of your audience as a top priority

Everything you tweet, post, pin, say and do is a representation of your brand. Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with? Brand, marketing and business leaders must realize and learn that a simple statement of "my tweets are my own" does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand. Instead, brand and organizational leadership should be focused on investing in employees as human beings. They should be training them, empowering them to be loyal brand evangelists! In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder Marketing Nutz, a full service, social media, social business and digital marketing agency shares with you exactly why she does not believe your tweets are your own and that they have a direct impact on the perception of the brand for which you are associating yourself. Episode Highlights Why Your Tweets are Not Your Own Everything you do online is a representation of the brand you work for The importance of an employee brand advocacy program Social media will reveal your organization from the inside out before transforming it

Can a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question. Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaningful way. What are your favorite brands? Why are they your favorite? It could be you like the product, the service, the way it makes you feel. It could be many different things. If it is not the actual product you are in love with from the brand, then the chances are high that you like the service as well as the way the brand makes you feel. The brand has done something within you heart that makes you feel good. Do you feel empowered, inspired, capable of doing more, being more than you would be without the brand and its offerings? The feelings you are feeling likely didn’t happen by accident. Smart marketers have been executing emotional and human brand strategies and tactics for decades. People buy from people. People connect with other humans more deeply than they can connect with a logo or an inanimate object. The goal with brand humanization is to empower your people to power your brand while at the same time ensure you are building and igniting your brand as a whole, as an organization. The days of hiding behind corporate collateral that is scripted word for word, presentation decks that are wordsmithed for weeks are long gone. Today’s communication online, via mobile devices, text, via social networks such as Facebook, Twitter, LinkedIn,Instagram are real time. Brands must figure out how to part of the organic conversation that is happening 24/7. Brand leaders must figure out how to connect with their customers in a real, relevant and personal way. So how do you do this? What are some of the characteristics of human brands? Take a listen to this episode of the Social Zoom Factor podcast for 15 characteristics of human brands. Episode Highlights 15 Characteristics of human brands Importance of social listening Giving people something bigger to join than what they can do on their own Engaging and communicating as humans Empowering your employees to put the turbo into your human brand power Embracing imperfect perfection because humans are not perfect Staying focused on the right metrics, quality over quantity

If you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales. Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories? Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second. LinkedIn can provide many benefits for brands, marketers and business leaders both personally and professionally. From establishing authority, building trust, igniting your personal brand, increasing corporate brand awareness and community building to nurturing relationships, generating leads and increasing sales LinkedIn can provide tremendous value for those who learn to embrace and maximize the potential. LinkedIn is a platform that myself and our agency spends the least amount of time on. However, we see high value and return on investment for time and investment spent. Often times when new prospects contact us via LinkedIn, they are ready to do business. The question is usually, “how can we get a proposal quick and when can you get started. LinkedIn is often the last stop of our online platforms and profiles before they make a decision to explore a business relationship with our agency, Marketing Nutz. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz shares 10 things you can do on LinkedIn besides look for a job. She also provides some history on LinkedIn and current statistics of use and demographics. Episode Highlights 10 things you can do on LinkedIn besides looking for a job LinkedIn statistics and business trends Benefits of using LinkedIn for business Using LinkedIn to develop your personal brand Using LinkedIn to establish trust, authority and thought leadership Using LinkedIn to nurture relationships Using LinkedIn to grow community How to leverage LinkedIn to maximize ROI of your other social networks and marketing efforts

There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business. It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on. The truth is that your results are 100% dependent upon how prepared you are as well as how patient you are. Your return in business and life is only going to be as good as the quality of inputs. If you are always trying to take the easy way out, your results are going to be lacking. If you take time to plan, set goals, understand the needs of your audience and help them solve problems, your results will show such! Bottom line, you need to stop being lazy. It's not Facebook's problem you are not achieving your goals. You must think bigger than Twitter or LinkedIn! It's time you take responsibility for the results or lack of results in your business! In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency delivers a dose of tough love on how to achieve real results in both business and life using social media. Episode Highlights Why social media is not free Your time is your greatest asset Importance of developing an integrated platform that works when you're not working Importance of developing a social fabric to zoom results in business and life Importance of setting goals and objectives Why you must know the needs of your audience Why doing the RIGHT things is better than doing EVERYTHING

If you know anything about using Wordpress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, branding and digital marketing agency shares 5 of her very favorite Wordpress plugins. An important note is also that a plugin will not do anything for your business and online platform if you do not have a solid foundation from which you are building your online marketing strategy upon. It is important that your site is mobile friendly and preferably mobile responsive to meet the needs of the modern, connected customer. I also encourage you to check out the other associated podcasts and information provided below if you are struggling with achieving an ROI with your online marketing investment. The sum of the parts are greater than the hole. This is the third Fab 5 in 15 episode we'll be providing on Fridays. I share with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Episode Highlights 5 Top wordpress plugins The importance of security and backups How to improve performance by optimizing image sizes My favorite social sharing plugin that is also mobile responsive Why the foundation of your blog or website is still most important

Ever feel like banging your head against the Facebook, Twitter or LinkedIn wall trying to think of ideas for your content marketing efforts? If yes, you are not alone. Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck now and then. However, if you find yourself continually running short on ideas it's time you find some inspiration and quick! Even if creating content doesn't come easy for you, the truth is inspiration for creating amazing content that connects you and your brand with your audiences in a meaningful, relevant and human way can be found within the most simple parts of your business. Content marketing that inspires your audience and helps them solve problems will organically attract them to your brand. By establishing trust and thought leadership you can more easily nurture relationships that will endure the never ending technology changes. In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, experiential branding, digital marketing, social media and conversion optimization agency shares 25 content marketing ideas to inspire your creative juices to get unstuck and start delivering content that will engage, empower and organically attract your target audience to you and your brand. Episode Highlights 25 Content Marketing Ideas to Kick Writers Block to the Curb How to leverage news, frequently asked questions and product reviews as content The art of incorporating storytelling into your content marketing efforts Best practices for creating amazing content How to leverage video and podcasting as content Conducting expert interviews and turning them into content in multiple formats

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action. In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals. Episode Highlights Definition of content marketing Best practices of developing and leveraging content marketing for business Creating content that helps your audience solve their business problems Different types of content marketing Using content mediums such a video marketing, podcasting, blogging, and social networking

It is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency shares 25 tips and strategies to increase ROI at events and conferences by integrating social media. Event managers and marketers have a tremendous opportunity to leverage social media to increase awareness of the event, increase attendance, and better engage participants live at the event as well as online. Your audience and attendance is no longer limited to the people sitting in seats in the chairs. By integrating social media into the DNA of your event, creating visual experiences for participants and developing influence programs that tap into the power of other people's communities within your industry you can quickly and better engage loyal brand evangelists and exponentially turn up both the buzz and business results for your event. Events are the perfect medium to fully embrace the power of social media and social business. Social media is really one big conversation. Episode Highlights 25 Tips to Increase ROI at events and conferences Pre and post show planning and integration Using and integrating hashtags into conversation Utilizing Twitter, Facebook, Instagram, LinkedIn and more Creating a visual experience that humanizes your brand engages attendees Taking the conversation outside of the venue and event walls How to turn up the buzz Importance of measurement and analysis from the start How to set goals and objectives

Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers? Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are not seeing results using social media. This shouldn't come as a surprise with a few quick Google searches. Even the top searches return websites and blogs that are not mobile responsive, listings that lack visual appeal and the list goes on. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service digital marketing, branding, social media, conversion optimization agency shares strategies, tips and best practices to increase business results using social media, mobile marketing, online marketing as well as a higher return on their investments online. Episode Highlights My experience in looking for a home using the internet and a mobile device What I would do if I were a social realtor 10 Tips for realtors to improve their online marketing results How realtors can better use social media to connect with the modern buyer How realtors can leverage new media such as video, podcasting and social media to grow their business The importance of creating a community others want to join Creating something bigger than yourself, bigger than what you and I can do alone

It is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task. Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit. Knowing what tools to spend time on versus ignore can save you much time when it comes to actually seeing a business return using Twitter for business. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding, conversion optimization agency will share with you 5 of my favorite Twitter tools. These tools will help you better inspire and engage with your audience, manage social media efforts, listen as well as analyze real-time conversations and results so you can continually rinse, repeat and optimize. This is the second Fab 5 in 15 special Friday episode. Each Friday Pam Moore will share with you 5 ways to zoom your business and life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Please let me know your thoughts and if you like this format. You can comment below or send a tweet to me at @PamMktgNut using the hashtag #SocialZoomFactor! Episode Highlights 5 Top Twitter tools to nurture relationships, increase efficiencies, engagement and business results Easy ways to break through the noise on Twitter How to identify key influencers following and engaging with you How to increase Twitter following How to easily curate and schedule posts for posting to Twitter, LinkedIn, Google+ and Facebook

Can I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. Despite the fact that we spend days every week publishing advice free blog content, podcasts, hosting tweet chats and more, people still want more and don't want to pay for it. If you have worked a day in business you likely know that time is money. If you do not put a value on your time, nobody else will. You must put a value on your knowledge, resources and time you spend on whatever it is you do. When you put value on your time and knowledge, those around you will do the same. There is not a day that goes by that I am not bombarded by requests to meet for a free "pick your brain" session, review new mobile applications, videos, marketing plans, infographics and the list goes on. Every morning I jump on to Twitter to find people begging for follows, downloads of apps, sharing of content to help it go viral. The truth is that there is no cookie cutter solution to starting, launching and growing a business business for real results. You must get in the head of your audience. You must set goals and you must nurture relationships that can help you grow. When you spend your days online begging and pleading for free help you are hurting your brand more than helping. I am not saying we shouldn't give our time to those in need. What I am saying is that those asking for free time should first build a relationship with the person who they want to engage with and learn from. Life and business is about relationships. It seems that too many are wanting to skip that step in exchange for the magic carpet ride and easy button, which in reality does not exist. The sooner you can learn this fact, the better your business and life will be. In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, branding and content marketing agency shares with you why I do not accept the free lunches that include a "pick my brain" free lunch invitation. I also share with you exactly how you can work with me, my agency and our team.

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly. You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation. However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is where we get our news, connect with like minds and You are probably even seeing trusted colleagues, other CEOs, CMOs and even your best friend nurturing relationships and seeing real business results using Twitter. The big question now is how can you do the same! In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service experiential branding, social business, digital marketing, content marketing agency shares 15 things things every CEO, CMO, CTO, CIO and any member of the C-Suite must do before hopping on Twitter. This episode is helpful if this is you or if you are supporting the C-Suite and helping them achieve success using social media and Twitter. The content is applicable for entrepreneurs to large organizations. This is the fourth podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter. Episode Highlights 15 Things the C-Suite must do before hopping on Twitter Developing your personal brand strategy and persona Developing your own content strategy and plan The importance of being human The art and importance of social listening How to start with a test Twitter account to get your social feet wet Slowing down to speed up

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk. Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it! The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. However, tapping into the OPC requires as much art as it does science. This is because at the heartbeat of social media, business and life is people. People are the heartbeat of business. People are the heartbeat of Facebook, LinkedIn and Twitter. Communities create markets, but only after you make the first investment in the human beings within. You must be willing to share yourself, share your knowledge and give without expectation of anything in return. People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide. In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz helps entrepreneurs, small business owners and corporate leaders understand how to tap into the power of the OPC starting today. Included are 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities. Episode Highlights 10 Golden Rules to Benefit from the OPC (other people's content & other people's community) Definition of the OPC Tapping into the power of other people's content Tapping into the power of other people's communities The importance of respect for the community guidelines Listen before diving in head first to the OPC Relationships and trust will take time to earn and establish How to choose the right OPC Sharing other people's content to provide value to your audience and followers Heartbeat of social media is you and me

Many business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter. We desire to make a difference in someone else's life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together. We search for the dream job. We search for the dream products and services that can deliver happiness. We go on vacations that promise happiness. We purchase courses that promise wealth and improved health. It's important that you design a life that brings you happiness. However, happiness isn't going to come in a box. Financial security isn't going to come in a box or a 3 day course. Many search for the dream life where everything magically comes together, where our work can be meaningful, bring value to others and make us rich. The truth is that the chance of this happening in such a way that everything is going to come to you is well, just about zero. Monetizing your passions is far different than following your passion. You can’t simply follow your passions and the money is going to follow. Just as with anything in life that has a big and favorable, pleasurable return, there is usually up front planning, dedication and sacrifice up front so you can enjoy the benefits later. In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, social media, social business, digital marketing, branding agency discusses the myths of following your passion and quickly monetizing them. I cover the difference between following your passion and monetizing your passion, and why you must set goals and a plan to monetize your passion, versus waiting for the money to come to you. Episode Highlights The reality of the work required to monetize your passion Difference between following and monetizing your passion Definitions of vision, mission and path and why they matter Why you must set goals and plan Why you must treat your passion like a business if you want to monetize it Finding your WHY of life and business The importance of letting your passion energize you and your business

You have approximately 10 seconds to inspire, engage and keep visitors to your website or blog. If they are on a mobile device this can be even harder. Success in online marketing does not come from all of the visitors who "almost" became loyal brand evangelists or customers. Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site. If a site is slow loading or has forms that don't work via mobile device the chance of that visitor ever taking the next step to engage in a relationship of any kind with the brand are slim to none. Given that IDC predicts there will be 1.3 Billion mobile workers by 2015, marketers can not ignore the modern connected and social savvy customer. 90% of people who own a mobile device have that device within arms reach 100% of the time! How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers? You must have a combination of a solid platform that inspires and engages with amazing content, and a conversion funnel that guides them toward the desired action you want them to take. You can't simply throw up a default web form from your email marketing company and expect real results. You must get in the head of your customer and not only give them what they want but make it easy for them to obtain from you. In this episode of the Social Zoom Factor podcast I share with you my 5 favorite tools to drive conversions for both the mobile and traditional online customer visiting from a desktop. All of these tools are designed to support the modern connected customer and will help you retain that visitor to your site more than 10 seconds! This is the first Fab 5 Friday in 15 minutes episode we'll be providing on Fridays. Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, branding conversion optimization agency shares with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Please let me know your thoughts and if you like this format. You can comment below or send a tweet to met at @PamMktgNut using the hashtag #SocialZoomFactor! Episode Highlights 5 Top tools to increase conversions and business results for the modern connected customer Why you must think about conversion optimization Definition of a conversion Types of conversions Difference between mobile responsive and mobile friendly

Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start. Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time. Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015! You can't just throw the words "get mobile" onto a marketing plan and expect real business results. Developing a mobile marketing strategy and plan that delivers results requires proper planning, understanding of technology, created amazing user experiences, integration of social media, content and conversion funnels that drives desired action, proper reporting and measurement and much more. The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it. Take a listen to this episode of the Social Zoom Factor episode as Pam Moore, CEO & Founder of Marketing Nutz, full service digital marketing, social media, experiential branding agency delivers 15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It's not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives. Episode Highlights 15 Steps To Develop a Mobile Marketing Strategy and Plan What is mobile marketing? Why you can't skimp on the right technology investment Harnessing the power of social media Eliminating technology and online silos Understanding search intent, local vs direct online visitors Optimizing for local user experience and expectations Why you must embed mobile marketing strategies into the DNA of your business Difference between mobile responsive and viewing via mobile device The importance of the human factor How to get started with mobile marketing

Who is the modern, connected, social, savvy connected customer? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time. Did you know 90% of people have their mobile device within arms reach 100% of the time? Or that IDC predicts there will be 1.3 billion mobile workers by 2015? 40% of shoppers consult three or more channels before making a purchase decision. This is happening often times while they are shopping even at physical retail locations. 57% consumers will not recommend companies with poor mobile sites. This is important since 77% of consumers are likely to buy a product via recommendation and conversions are 4-10 times higher coming from trusted brand advocates. The modern consumer of today is mobile, social, savvy and smart. They often hold knowledge in their hand more powerful than the sales representative standing in front of them. They are not thinking "what device should I use to access website a, b or c to make a purchase decision so that the website displays best?" Instead they are picking up whatever mobile device is charged and available, not "borrowed" by a colleague, kid or spouse! They are not questioning if it should be Apple, Android or Microsoft. They're choosing what is within arms reach. Mobile marketing must be embedded in the DNA of your marketing strategy from DNA. You can't throw it in last minute or use it as a band-aid to fix a broken business. In this episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder Marketing Nutz, full service social business, digital marketing, branding and conversion optimization agency explains in detail why you can no longer ignore mobile marketing and why it must be at the forefront of your marketing plan, social business and launch strategies. Episode Highlights Why you can't ignore mobile marketing Why your website and blog must be mobile responsive Who is the modern, mobile and connected customer of today? How much money are marketers spending on mobile advertising today Mobile predictions the next few years Importance of establishing trust Why you can't simply build a mobile application to solve your website problems Why you must embed mobile marketing strategies into the DNA of your business Difference between mobile responsive and viewing via mobile device How to get started with mobile marketing

What is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither? Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world. Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible? In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Marketing Nutz a full service social media, digital branding, conversion optimization agency share 40 behaviors to avoid when using Twitter for business. With these tips the chances are quite high you will avoid being a "twit" all together! Episode Highlights 40 tips to not be a twit on Twitter Why you must be human and authentic Why you must read the content behind all links you tweet Establishing trust and authority Why you must never tweet when you are mad or upset

Becoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business." You can't just wake up and decide… “I am going to be a social business starting today. I am going to do social, be social and kick some social butt. My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.” Unfortunately it's not that easy. Becoming a social business requires planning, goal setting, understanding of your customers, partners, relationships, the broader ecosystem, your brand, the market perception of your brand, internal culture, internal mindset, stakeholder buy-in and a million more details. Time to simplify and humanize! We must simplify instead of complicate the steps that will move us toward our goal. We can start small. We can simplify vs over complicate. The heartbeat of social media is people. It's people who write and send the tweets, take the photos, record the videos and engage in conversation. We must take a step back from the technology and embrace the human factor in order to zoom real results. In this 10 minute episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder, Marketing Nutz, a social media, marketing, digital branding, content marketing agency puts social media in a nutshell! The goal is to simplify social media and help marketing and business leaders better leverage, integrate and benefit from social media. Episode Highlights What is social media in a nutshell? Importance of focusing on the human factor and not just tools and technology Doing social media vs being socially relevant Heartbeat of social media is people How online relationships are similar to offline relationships