
Social Media Decoded
617 episodes — Page 9 of 13
Ep 255Celebrate Our 3 Year Anniversary - Live Episode
From natural hair bloggers and influencers to podcasters and entrepreneurs. In this special anniversary episode, host Michelle Thames is joined by Jenell B. Stewart to discuss social media, consistency, and community. WATCH ON YOUTUBE: https://youtu.be/uYGfhiKaEM4--Catch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 254Marketing and Community with Cassie Tucker and Erica Spitzley
Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media. Cassie Tucker is the Co-Founder and Director of Marketing for CAMM Media, a digital media agency providing marketing strategy and organizational solutions to small business owners. Together, Erica and Cassie host the Marketing Happy Hour podcast, a weekly happy hour with their peers in marketing, where they're sharing career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Their past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: marketinghappyhr.comWATCH INTERVIEW ON YOUTUBE: https://youtu.be/lUYWMGYbohI--Get your free dream career guideFollow Marketing Happy Hour on InstagramJoin the Marketing Happy Hour email listCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTubeLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 253Hootsuite's Konstantin Prodanovic: Trends for 2023
How to become a social media manager and keep up with the latest social media trends. Host Michelle Thames speaks with Konstantin Prodanovic of Hootsuite to discuss how he put together the 2023 Social Media Trends report, the evolution of social media, and how to pursue a career as a social media manager. Konstantin also shares how to find a mentor to elevate your career in social media. Konstantin Prodanovic is a copywriter and researcher behind Hootsuite's 2023 Social Media Trends report. His work has been published and cited in Adweek, VICE, Vogue Business, and Adage. Konstantin holds an MSc. in Strategic Communications from The London School of Economics and a B.A. in English Literature from The University of British Columbia.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/5wiAnjcYpI0--Get the 2023 Hootsuite Trends ReportRead the Hootsuite blogFollow Hootsuite on TikTokCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTubeLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 252Manifest Your Dream Life and Business with Tara Nolan
Grow your business without sacrificing your personal life. Host Michelle Thames speaks with Tara Nolan of Transformation Tara to discuss how content creators and business owners can successfully scale without burning out. Tara guides high achievers to define success on their own terms, rising with ease and flow, not stress and struggle. Clients reach new levels they would not have imagined possible, while simultaneously improving relationships, physical well-being, happiness levels & overall fulfillment. She has become savvy as an online business strategist, assisting entrepreneurs to not only attract clients, but also implement automation. Her suggestions allow the business to scale, while creating freedom in their personal life. Whether you want to let go of old pain and find your purpose, create a prosperous soul-calling business, or scale your current profession, Tara dedicates her heart and soul to helping you find what you're looking for.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/EH4mPXY9zxg--Tara's websiteTara's FacebookTara's InstagramCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTubeLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 251The Art of Persistence: Creating Content When No One is Watching
What to do when it feels like nobody is paying attention to your content. In this episode, host Michelle Thames shares tips from her experience as a successful entrepreneur for when you aren't getting enough engagement on your social media. The most important thing to remember is to remain persistent and consistent with your content. Tune in for more actionable advice you can use for your social media content.--Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 250From Posts to Podiums: How Social Media Landed Me a Paid Speaking Gig
Learn how to get paid speaking engagements to share your expertise and skills. In this episode, host Michelle Thames shares how she got her first paid speaking engagement. She also shares her top five tips to get hired as a speaker. Paid speaking engagements will not only help you increase your brand presence but will also generate more income for you and your business. --Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 249Leveraging Facebook: How I Landed a $6K Client with Facebook's Professional Mode
Are you wondering if you should use Facebook for your business? Host Michelle Thames shares not only the benefits of using Facebook's professional mode, but how she used it to land a big client. She discusses the different features you'll want to use for your professional profile and how you can leverage Facebook to generate more income. --Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 248Mindful Selling: Mastering the Art of Sales and Shaping Success with Katie Bambrick
Simple ways to increase sales for your business. In this episode, host Michelle Thames and sales and marketing coach, Katie Bambrick share strategies business owners can use to increase their sales, especially on social media. If you struggle to sell on Instagram stories, this podcast episode is for you!Katie Bambrick is a highly skilled sales, marketing, and NLP mindset coach, who specializes in empowering online entrepreneurs to grow and scale their businesses with organic sales and marketing strategies. With a unique blend of expertise in both sales, psychology and mindset, she is committed to helping business owners achieve unparalleled success.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/dZwj3f_Vn50--Find Katie on InstagramListen to Katie's podcastCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 247Turning Strangers into Buyers in 45 Minutes with Elena Daccus
Three steps to increasing sales for your business. In this episode, host Michelle Thames speaks with Elena Daccus what some of the biggest and most successful companies out there have in common, where they have fallen short, and how you can use this knowledge to grow your business. Elena shares a three-step framework to creating a loyal consumer base who are ready to buy from you. Elena went from a girl with all the mindset issues and limiting beliefs born in Siberia, who was told the best thing she can be is work as the secretary at the local factory to the youngest and the only female across the world’s largest boardroom tables.Elena bought and sold over 50 companies worth up to $10 B, opened the lids to hundreds of businesses in the online space.She is the go - to industry leading expert when it comes to messaging and high ticket sales. Through her 20 years of mergers and acquisitions experience she knows exactly what works and what does not, what sells and what does not and how to create a business that thrives with or without you. Why one company on the surface looks great, lots of followers and champagne parties, but if you open the lid to the business – the founder is trapped within it, hates the clients, the business model and cant scale. She works with hundreds of businesses and helps them to drastically simplify your sales process in order to reach your next level success.She will show you how to stop 90% of stuff that is keeping you stuck and how to skyrocket your business with one powerful 45 mins presentation.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/pey3v6WBmws--Exclusive access to Elena's masterclassCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 246Designing the Digital Storefront: A Deep Dive into E-commerce Branding with Abbey McGrew
Your brand identity is an essential aspect of the success of your business. In this episode, host Michelle Thames speaks with Abbey McGrew to discuss the importance of branding and how her global travels help inspire her designs. Abbey also shares the most common mistakes she sees on websites that could be impacting sales. She discusses the importance of website design for e-commerce and driving sales. Abbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/JbzU87txcMQ——Check out Wayfarer Design StudioFollow Wayfarer Design Studio on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 2454 Corners of Financial Success: Redefining Small Business Finance with Danielle Hendon
You can have a CFO without hiring a full-time CFO. In this episode, host Michelle Thames is joined by Danielle Hendon of 4 Corners CFO. They talk about the need small businesses have for a chief finance officer but how business owners can't always afford one and don't always need one full-time. Danielle shares how business owners can take an assessment of the financial health of their business and the action steps they can take to shift their businesses appropriately. Danielle Hendon is the founder and owner of 4 Corners CFO, a firm offering financial advisory services to small business owners on a scale that fits their company and budget. Coupling her decade of experience in corporate finance and accounting with her passion for small business owners, Danielle brings the benefit of “big business” financial analysis to entrepreneurs. Now, instead of helping corporations increase share price, Danielle gets to help business owners increase their personal livelihoods so they can leave a legacy and lasting impact on their community.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/sZPVK6cmhFY——Visit the 4 Corners CFO websiteBook a 30-minute consultConnect with Danielle on LinkedInFind 4 Corners CFO on FacebookCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 244Video at Every Step: Navigating Customer Journey with Bernadette Butler
Video marketing is more important than ever. In this episode, host Michelle Thames speaks with Bernadette Butler about the importance of video marketing. The two discuss why video marketing is so essential to an overall marketing strategy and how video content works at every stage of the customer journey. Bernadette Butler is the co-founder of StoryTap Technologies, a video production company which has created and placed brand inspired videos that amass MILLIONS of views. She has been in the industry for 25 years and she brings a focus of empathy to her company culture. After creating a financial book club that grew to 500 members across 6 countries, Bernadette created StoryTap Technologies to be the first agency of its kind to make videos for brands, companies, and social media that share perspectives and experiences from across the world. WATCH INTERVIEW ON YOUTUBE: https://youtu.be/Ja3t1eBlVr8——Connect with Bernadette on LinkedInFollow StoryTap on InstagramCheck out StoryTapCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 243Unveiling the Magic of Video Editing: Decoding VidChops with Augie Johnston
Editing videos can be easy! In this episode, host Michelle Thames is joined by Augie Johnston to discuss how video plays a significant role in social media marketing and how using a service like VidChops can help content creators create better and higher-quality videos. Listen to get tips and tricks about launching your own YouTube channel. Augie Johnston is a 36 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better videos for their channel or brand. Augie works with full time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/uHZ9iBdT-p8——Check out VidChopsVidChops InstagramAugie's InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 242Lemon8: The Fresh Squeeze on Social Media - Is It Worth Your Time?
What is Lemon8? Should you join Lemon8? Host Michelle Thames answers all your burning questions about the emerging social media platform. Tune in to get all the information you need to decide whether you should join Lemon8 and how you can leverage it for your business.--Catch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 243Harnessing Creativity: Canva's Game-Changing AI Features Decoded
Want to learn how to use Canva's AI features? Host Michelle Thames has you covered. In this episode, Michelle shares the best AI Canva features you may not know about, and she discusses how you can use these features to create stunning documents and social media designs. --Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 242Master Your Month: Crafting a 30-Day Content Plan in Under 30 Minutes with AI
Use AI to create your content calendar. In this episode, host Michelle Thames shares her secrets for creating a content plan using AI. Learn exactly how you can use AI to give you a month's worth of content in under half an hour with specific guides for how to prompt AI tools to give you the results that will actually help your business. And Michelle shares the number one, often forgotten, tip that will help your content stand out.--Catch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 241The Psychology of Color in Marketing: Expert Tips for Leveraging it to Your Advantage
Your brief breakdown of the psychology of color marketing is here. In this episode, host Michelle Thames discusses an often overlooked aspect of marketing: color psychology. She helps you understand color psychology, how to choose colors for your branding, and how to use color for your business and marketing. By choosing the right colors for your brand, using them effectively in your marketing communications, and avoiding common mistakes, you can leverage the power of color to your advantage and achieve your marketing goals. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 240Digital Dollars: How to Monetize Your Business with Digital Products with Breana Puente
Start making money with digital products from your creative business. In this episode, host Michelle Thames is joined by social media expert Breana Puente who discusses the joys of social media and how content creators can start making money through social media and digital products. Breana Puente is an online educator, course creator, and social media expert with 5 years’ experience helping businesses grow with social media marketing. She is obsessed with teaching creators, freelancers and service providers how to make money online, quit jobs they hate and monetize their knowledge with digital products.Watch on YouTube: https://youtu.be/DSssLCZ3VhI——Free Digital Income RoadmapFollow Breana on TikTokCheck out Breana's Stan storeCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 239The Dark Side of Social Media: Mitigating Risks and Protecting Your Brand
Are you worried about getting cancelled? Host Michelle Thames talks about the negative aspects of social media, such as cancel culture, cyberbullying, and misinformation. She shares strategies you can use to safeguard your brand and reduce the risk of a negative experience on social media. Michelle also dives into how some major brands, such as Starbucks and H&M, have navigated online controversy and the lessons you can apply to your business.——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 238FOMO Marketing: Creating Scarcity and Urgency on Social Media
Learn to boost sales and engagement on social media through the use of FOMO. In this episode, host Michelle Thames shares how you can use FOMO as part of your marketing strategy. She dives into how FOMO impacts sales, how you can use FOMO in your marketing strategy, and she shares examples of brands that have used FOMO marketing exceptionally well. And, of course, Michelle shares some best practices for when you decide to implement FOMO marketing for your business.——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 237From Zero to Hero: How to Turn Your Followers into Customers
Every business needs to learn how to turn followers into paying customers. In this episode, host Michelle Thames shares the steps you need to take to monetize your social media presence. She shares the 5-step strategy that has helped her over the years as a social media strategist and marketer so you can apply them to your social strategy and start making money. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 251BONUS: Social Media Decoded LIVE: Our 3rd Anniversary Celebration
Welcome back to another episode of Social Media Decoded! We have a special announcement in this episode that you won't want to miss. We're celebrating our 3rd anniversary with a live podcast event, and you're invited! Links & Resources:Event Registration LinkQuestion Submission Form LinkWe hope to see you at our 3rd-anniversary celebration on June 29th at 6 PM CST. It will be a night of learning, connection, and fun, and we can't wait to celebrate with you! Don't forget to subscribe to Social Media Decoded on your favorite podcast platform so you don't miss any future episodes, and leave a review if you enjoyed this episode. Your feedback helps us continue to provide content that helps you grow your business.As always, keep decoding! Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 236Breaking Through the Noise: Innovative Marketing Strategies for Women Entrepreneurs in a Crowded Online Space
Learn to stand out online. Host Michelle Thames discusses how to stand out on social media in a saturated market. Michelle shares her top 4 tips to stand out on social media and how you can apply each of these tips to your social media strategy. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 235From Solo to Squad: The Journey of Building a Team for Your Business with Gabrielle Tongol
Learn how to build a community on social media with Gabrielle Tongol. In this episode, host Michelle Thames speaks with CEO and influencer Gabrielle Tongol (but you might know her as Gabs) about going from a fitness coach to an influencer to entrepreneur and finally CEO. Gabrielle shares her tips for new entrepreneurs who want to grow and scale.Gabs is the CEO and Founder of Assist-Her Agency. She started Assist-Her Agency to provide OBM services and now has a powerhouse team of incredibly talented individuals by her side as they give overwhelmed entrepreneurs back their time and mental real estate. Gabs has instilled her vision, mission, and values onto a larger team to support more entrepreneurs than ever before because she has been where you are right now.Watch on YouTube: https://youtu.be/awGhmJNMNgM——The Assist-Her Agency websiteFollow Gabrielle on InstagramFollow Assist-Her Agency on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 234Building a Brand from Scratch: The 5-Step Framework for Success
Learn how to build a successful brand from scratch. In this episode, host Michelle Thames shares her 5-step framework for creatives and entrepreneurs to build a strong and memorable brand. Michelle shares how to define, develop, and launch your brand. You can use this framework for your personal brand or for your business' brand. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 233Balancing Multiple Businesses, Social Media and Burnout with Whitney Eckis
It is possible to own multiple businesses and not burn out. In this episode, host Michelle Thames speaks with Whitney Eckis about entrepreneurship and how Whitney balances running multiple businesses without burning out. Whitney shares lessons she's learned through her journey as an entrepreneur and advice for entrepreneurs in their early twenties. Whitney Eckis is the founder and CEO of Eckis Marketing, a creative communications agency based out of San Diego, CA. Whitney has spent the last seven years perfecting the practices of growing brands and businesses in the digital space. Eckis Marketing elevates brands through social media marketing, influencer relations, branding, and creative strategy. She is also the founder of Get Supr, a hemp-infused coffee brand. ——Check out Whitney's websiteFollow Whitney on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 232How To Create Effective and Entertaining Reels with Mandy Emerson
Learn to make money as a creator with this episode of Social Media Decoded. Host Michelle Thames is joined by Many Emerson to discuss how you can make money from reels and TikTok. Mandy shares the biggest thing that many creators are missing that's holding them back from monetizing their creative content. Mandy is a social media strategist teaching female entrepreneurs how to scale and grow their business with effective strategies! She started her business in August of 2020 and has since hosted Reels workshops, spoken at conferences on effective social media strategies, and, at the beginning of 2022, launched The Fierce Social Society Membership for business owners to learn her proven framework and methods of utilizing socials!Watch on YouTube: https://youtu.be/7lNkN3qIefA——Mandy's freebies and coursesCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 231The Viral Content Playbook: Secrets to Creating Share-Worthy Posts
Learn how to make viral content with this episode of Social Media Decoded. Host Michelle Thames discusses what makes content go viral and what was done especially well with some recent viral posts on social media. Michelle also shares tips and strategies to help you create attention-grabbing content that resonates with your audience and could make you go viral. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 230Future-Forward Social Media Strategies with Erica Yang
Learn to adapt your social media strategy rather than try to fight the algorithm. In this episode, host Michelle Thames speaks with Erika Yang about how to connect with your audience on social media in new and exciting ways. Erica shares how entrepreneurs can go with the flow when it comes to changes on social media.Erica Yang is the founder and CEO of Real Hype Creative, a cross-border venture studio and creative agency. Erica Yang, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. With her success she expanded and founded Real Hype Creative. With offices in LA and Shanghai, Erica Yang and her company Real Hype Creative are bringing their expertise of Chinese social media to the US market to help develop and expand brands on a global scale – their clients include name brands and top tier celebrities such as Steve Aoki, Akon, and Segway to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, Real Hype Creative is a "one-stop shop" for global brand marketing, utilizing the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.Watch on YouTube: https://youtu.be/Kg7hhXy97e8——Check out Real Hype CreativeCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 229Recognizing Subconscious Blocks That Are Holding You Back In Your Business with Nancy Linnerooth
Growing your creative business involves overcoming the subconscious blocks that are holding you back. In this episode, host Michelle Thames speaks with Nancy Linnerooth about how creative entrepreneurs can overcome self-doubt and get rich. Nancy Linnerooth helps women entrepreneurs get over their BS so they can go out and make 6- and 7-figures, change lives and develop really profitable, impactful businesses.Drawing on nine years as a Harvard-trained attorney and seventeen as a therapist, Nancy uses straight talk, humor and EFT/Tapping to release subconscious blocks so clients can finally create their dream lives.She is the creator of the MVP Activator, a program to release the common blocks that hold women entrepreneurs and other leaders back.Nancy is also a featured expert in the bestselling book The Science of Getting Rich for Women.Watch the interview on YouTube: https://youtu.be/Na6UnOY5EJI——Discover your subconscious blocksNancy's YouTube channelNancy's websiteCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 228AI-Powered Marketing: Revolutionizing Content Creation and Audience Engagement
How to leverage AI marketing for your business. In this episode, host Michelle Thames discusses how you can use AI to take your marketing to the next level. She discusses the evolution of AI's role in business and marketing, and she dives into the benefits of using AI-powered tools and technologies for content creation and audience engagement. Learn which AI tools are the best choice for your business and how you can take advantage of them.——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 227Behind the Speculum: A Gynecologist's Journey as an Influencer with Dr. Wendy Goodall McDonald
In this episode Dr. Wendy Goodall McDonald proves that you can be an influencer in any niche. Dr. McDonald (or Dr. Every Woman as she is often called) and host Michelle Thames talk about debunking myths on social media and becoming an influencer as a doctor. Dr. Wendy Goodall McDonald is a Board-Certified Obstetrician Gynecologist and published author. Known in the media as Dr. Every Woman, Dr. McDonald shares evidence-based health information to educate the masses and inspire future physicians through music and literature in fun and innovative ways. Dr. Wendy is a graduate of Northwestern University Feinberg School of Medicine and practices full-time Obstetrics and Gynecology in downtown Chicago at Northwestern Prentice Women's Hospital. Learn more at dreverywoman.com.——Find Dr. McDonald on TikTokFollow Dr. McDonald on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 226Leaning Into The Marketing Strategies Based on Your Personality Instead of What Everyone Else in The Industry Is Doing with Katrina Aronson
Learn to create a marketing strategy that works for your business. In this episode, host Michelle Thames and Katrina Aronson discuss how to create a marketing strategy with maximum impact without expensive ads. If you are the face of your brand, this episode is for you!Katrina Aronson is a business coach with a major marketing twist. She works with entrepreneurs who are the face of their brands and businesses to help them to get their brands seen without expensive ads or a big team. ——Katrina's websiteFind Katrina on InstagramCreate your own podcastListen to Katrina's podcastJoin Katrina's Facebook groupBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 225The Algorithm Whisperer: Mastering Social Media Algorithms in 2023
Want to figure out how algorithms work on social media? In this episode, host Michelle Thames dives into the latest algorithm updates for Instagram, Facebook, Twitter, and LinkedIn. She shares how you can work with the algorithm to grow your social presence and generate more revenue for your business. Michelle also shares her top 4 tips for mastering social media algorithms. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 224How Entrepreneur, Molly Keyser, Created An Ebook That Sold $500k Worth Of Copies With ZERO Ad Spend
You can make millions with a great digital product. In this episode, host Michelle Thames speaks with Molly Keyser about how she went from being a photographer to running a multi-million dollar business selling digital products. Molly was able to sell her digital products using organic traffic and get an 80% profit margin. Tune in for Molly Keyser's best tips for selling a digital product. Molly’s first business was a photography studio. It was a massive success and other photographers started asking her how she did it, so she decided to package her knowledge into digital products. Those digital products turned into a $2M per year business and next people started asking her how she did that. Today Molly helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world! Molly currently lives in New Mexico with her husband Aaron, and dog franklin. You can often find them camping in the mountains, road-tripping the southwest, or traveling Europe.Watch interview on YouTube: https://youtu.be/W2rZM_tstK0——Molly's free instant workshopMolly's free Facebook groupFind Molly on TikTokCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 223Freelancing In The Creator Economy With Arwa Katib
Everyone wants a job as a social media manager these days, but not everyone knows what the job entails. In this episode, host Michelle Thames is joined by freelance social media manager Arwa Katib to discuss her journey to becoming a social media manager. Arwa shares tips on how to grow a YouTube channel and her favorite tools she uses in her business. Arwa Katib is a social media manager and freelancer for female coaches. She left her corporate job in middle of the pandemic to pursue her dreams as a creative entrepreneur. She's on a mission to help freelancers build a lifestyle they love. ——Get Arwa's ebookPurchase the Freelancing Decoded ebookCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 222Marketing Metrics That Matter: How to Measure Your Success and Improve Your ROI
Understand your analytics and use them to make more money. In this episode, host Michelle Thames shares how you can understand your Instagram analytics and whether your strategy is working for your business or if you need to pivot. She shares how analytics can inform your marketing strategy to help you get the best return on your investment and grow your business. ——Join the Online Biz Growth SocietyCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 221The Role of Video Marketing in 2023
Are you wondering if video marketing is right for your business? In this episode, host Michelle Thames explores the role of video marketing and its impact on businesses of all sizes. She dives into marketing trends in 2023 to help you create a content strategy that will resonate with your community.Whether you're a marketer, entrepreneur, or business owner, this episode will provide you with valuable insights and actionable tips to help you harness the power of video marketing and take your business to the next level.——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 220How To Consciously Cultivate Community In Business with Briana Borten
Learn to create connections and relationships in business with this episode of Social Media Decoded. In this episode, host Michelle Thames is joined by Briana Borten and they discuss growing a multi-million dollar business and how social media and networking played a role in that growth. Social media can be a significant factor in your business growth, so Briana shares how entrepreneurs can use it to create meaningful connections. Briana Borten is a spiritual mentor who guides visionary leaders (that’s you!) to become spiritually rooted stewards of wealth. She trusts that when we’re connected to our souls, each other, the Divine, and the earth, money in our hands is good for everyone, and we start to create solutions.She sees, understands, and can tap into the web of the universe – the unseen energetic field through which we (our human souls, our bodies, and everything on the earth) are all connected. Humans have lost our awareness of that connection and, thus, our place in that web, but it’s ours to reclaim and awaken to our greatest potential.Watch the interview on YouTube: https://youtu.be/Pgu5K0kYOjw——Follow Briana on InstagramBriana's websiteGet your Sacred Intuition GuideCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 219Personalization in Marketing: How to Leverage Data to Drive Customer Experience
Create a successful marketing strategy for your business by leveraging your data and analytics. In this episode, host Michelle Thames talks about the power of personalization in marketing and how you can use your data to create a better customer experience. Michelle dives into how personalizing your marketing can help you grow your business even while utilizing automation tools. Tune in to learn how you can drive better results and stand out in a crowded digital marketplace.——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 218Blogging in 2023: How To Create A Successful Blog with Aaronica Cole
Everything you need to start a successful blog. In this episode, host Michelle Thames is joined by Aaronica Cole to discuss how to make a successful blog in 2023 because, yes, you can create a successful blog in 2023. Blogs are back! Aaronica shares her tips and tricks that she wished she knew when she first started blogging and how you can stay creative for your blog. Aaronica Cole is a multi-award-winning sustainability blogger, sewing influencer, eCommerce store owner, and CEO of AC|Media. She began blogging in 2006 when it was just storytelling. In May of 2015, she left corporate America to never return. This is when she monetized her first site which was once known as TheCrunchyMommy.com and is now AaronicaBCole.com. Her most recent business venture is HarmonyTraceApothecary.com which has been quite successful. Watch the interview on YouTube: https://youtu.be/5qX_WnWdS8Q——Learn to blog with AaronicaGet your blogging ebookFollow Aaronica on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 217Voice Search Optimization and the Future of SEO
Optimize your content for voice search! In this episode, host Michelle Thames dives into the trend of voice searching through technologies such as smart speakers and Siri. She shares the key differences between traditional SEO and voice search optimization to help you create content that will meet the needs of both styles of searching. Tune in to ensure you aren't getting left behind as the world of digital marketing changes. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 216How You Can Leverage Livestream To Grow Your Audience with Nicolas Bailliache
Get more followers and grow a larger audience through livestreaming. In this episode, host Michelle Thames is joined by Nicolas Billiache, the co-founder of eStreamly, to discuss how business owners can use livestreaming to grow their online audience. Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos.Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact people's lives.——Join the live streaming ecommunityThe live e-commerce podcastCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 215Let's Talk About, "Your Message Is Money! Want More Money?" with Steve Feld
Make more money for your online business with help from Steve Feld. In this episode, host Michelle Thames is joined by business coach, author, and award-winning business management executive Steve Feld. They discuss how the messaging of your online content can impact the amount of money your business makes. Steve shares his insights on how "your message is money" can help creators increase revenue and connect with their target audience. Biz Coach Steve Feld, MBA, is a certified business coach, author, podcast host, professional speaker, coffee enthusiast, & award-winning business management executive. Over 500 businesses have sought out his services to work with them on gaining much-needed clarity, implementing solid strategic plans, and achieving growth results.Steve is passionate about business growth, efficient operations, and long-term success. He has built, owned, and operated 7 lucrative businesses. He operated within 3 Fortune 500 companies providing change management and process improvement.Today, businesses hire Biz Coach Steve to skyrocket their revenue and profits. Steve has all the proven tools and resources businesses need to expand. Has written 8 books.——Steve's websiteFollow Steve on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 214The Importance of Brand Purpose and Corporate Social Responsibility
If you want to connect with your community, your business has to share its brand purpose and corporate social responsibility. In this episode, host Michelle Thames discusses brand purpose and why it should matter to you as a business owner. She shares the benefits of incorporating your brand's purpose with corporate social responsibility and how the two can help attract and retain both customers and employees. ——Create your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 213How to Launch a Course and Build a Lifestyle Business with Gemma Bonham-Carter
You can use maternity leave to your advantage. In this episode, host Michelle Thames is joined by Gemma Bonham-Carter to discuss how Gemma went from having a career in public health to becoming a Top 5 Women in Business. Gemma started her business while on maternity leave and now teaches online courses about blogging. She shares her tricks for enticing your target audience to engage with and buy from you. After launching her first online course about blogging in 2017, Gemma left her public health career and founded her education company, GemmaBonhamCarter.com. She now teaches entrepreneurs how to turn their expertise into digital courses and digital products. To date, she has served 8,000 students through her paid programs and made well over 7 figures in course sales.Named by Entrepreneur as a “Top 5 Women in Business in 2021”, Gemma has been featured in Inc., The Globe & Mail, BuzzFeed, Today.com and more.Watch the interview on YouTube: https://youtu.be/sBibVaXqJ9U——Connect with Gemma on InstagramGemma's YouTubeGemma's websiteListen to Gemma's podcastCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 212Entrepreneurship In Your 20's, Building A Team and How ChatGPT Can Elevate Your Biz with Sharon Brand
Create better content using these tips. In this episode, host Michelle Thames is joined by Sharon Brand of Brand's Media Group. Sharon shares her insights as a social media and branding expert to discuss how she became an entrepreneur at a young age, the future of social media, and how content creators can elevate their content on social media. After getting a BA in Communications and Marketing and a Master's Degree in Fashion Studies, Sharon realized that combining her two passions — social media and branding — was her true calling. Helping people with their businesses and seeing them light up when they reach milestones together is a feeling like no other.Brand's Media Group is a labour of love built on teamwork. When working with her team, you can be sure to see growth results, beautiful social media landing pages and an engaged community.Watch interview on YouTube: https://youtu.be/cID90DtuGF4——Connect with Sharon on InstagramFollow Brand's Media GroupBrand's Media GroupCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 211AI Marketing: Friend or Foe? Will it Replace People
Will AI marketing replace people? In this episode, host Michelle Thames talks about the hot topic of AI marketing and the risk it poses to human marketers. Michelle dives into the pros and cons of AI marketing to help you decide if AI marketing is right for your business.——Get Michelle's on-demand AI marketing classCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 2102023 Marketing Trends: The Game-Changers You Can't Ignore
The must know marketing trends for 2023! In this episode, host Michelle Thames breaks down the most important marketing trends all content creators, marketers, and entrepreneurs have to know. She shares the top three marketing trends for 2023 and how you can use them in your business.——Access Michelle's on-demand AI marketing classCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Ep 209Creator Economy, Influencer Marketing & The Pay Gap with LaToya Shambo
Advice for new content creators. In this episode, host Michelle Thames is joined by LaToya Shambo of Black Girl Digital to talk about the creator economy and what new creators need to know to succeed. LaToya shares some of her favorite things about influencer marketing and how business owners can leverage influencer marketing to elevate their businesses. LaToya Shambo's passion has always been business, and her interest has always been the Black female audience. The alignment of her purpose, both personally and professionally, allowed her to birth the award-winning BLACK GIRL DIGITAL, INC. and InfluencerLINKR (iLINKR), where the mission is to be a solution to equity wage disparities for Black and Multicultural creators in the influencer marketing industry. LaToya has worked in corporate America for over 15 years, from agencies, and ad networks, to brand direct, and while she gained a vast amount of experience and knowledge, nothing has brought her more satisfaction than building her own successful multicultural agency that services the Black and brown creator community. LaToya Shambo is on the rise as a thought leader in the Influencer Marketing space on Diversity & Inclusion. Recently seen in Bloomberg TV, Yahoo Finance, and has been featured in Forbes Culture, Ad Week, Fox Soul, Sheen Magazine, Apple News, and LA Times.——Black Girl Digital websiteFollow Black Girl Digital on InstagramCreate your own podcastBook a growth and marketing clarity call with MichelleStart your own Stan StoreVisit My Stan StoreFollow Michelle on InstagramJoin The Marketing Minute - We send weekly marketing and online business tips you can use!Leave a review for Social Media Decoded Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.