Simple Pin Media®

Have you ever wondered what steps you need to take before diving into Pinterest ads? Not just the technical details, but the planning, the mindset, the prep work and education. Is advertising on Pinterest even worth it? Today on the podcast, I’m chatting with Amanda McKinney. Amanda is a marketing coach for yoga teachers. If... The post #281 – Is Advertising on Pinterest Worth It? appeared first on Simple Pin Media®.

Are you ready to scale your business by hiring a team? Hiring can be a sticky point for business owners. What if… This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure... The post #280 – How to Scale a Business by Hiring Well appeared first on Simple Pin Media®.

There is an art to navigating how and when to post products, and how to increase sales on Pinterest. Today we’re looking at that from the perspective of selling Teachers Pay Teachers (TPT) products on Pinterest. My guest today is Amy, our team TPT specialist. She’s going to share her best tips and tricks for... The post #279 – Selling Tpt Products on Pinterest appeared first on Simple Pin Media®.

It’s that time of year! Time to dust off the cobwebs from your Pinterest boards and clean up your account.  We’ve covered this topic a few times but it’s always a good refresher. If you have your Pinterest account to a place where you want it to be, you’re good. But if you haven’t cleaned... The post #278 – Spring Clean Your Pinterest Boards appeared first on Simple Pin Media®.

Pinterest hosted a recorded call on March 10th to announce some new features coming to Pinterest. Think of it a bit like a “summit”. This is the second time they’ve done this and it’s called Pinterest Presents. Check out the 2022 updates and highlights below! pinterest presents 2022 updates Here’s a quick breakdown: There was... The post #277 – 2022 Pinterest Presents Updates appeared first on Simple Pin Media®.

Pinterest TV? What’s that? I hear this all the time when I mention this new feature launched by Pinterest in late 2021. It seems a little “outside the box” for the platform. One of Pinterest’s special creators, Isabelle Dias, recently talked with me about what Pinterest TV is and how it can help your business... The post #276 – What is Pinterest TV? appeared first on Simple Pin Media®.

Pinterest has a community dedicated to creators called the Pinterest Business Community that provides a feedback forum for both creators and Pinterest to connect on issues and new products to help creators grow. One of their latest programs is Pinterest Pioneers. It highlights top contributors that will be helpful to creators in leading and modeling... The post #275 – Pinterest Business Community: Pinterest Pioneers appeared first on Simple Pin Media®.

Decorating your home just got easier – introducing Pinterest Try On for Home Decor! Pinterest recently released a new feature in the US market called Try On for Home Decor. This feature enables users to take a picture of their space and fill it with potential products to buy. Learn more about how this works... The post #274 – Pinterest Try On for Home Decor: A New Pinterest Feature appeared first on Simple Pin Media®.

Diving into the Pinterest earning reports is a great way to find out about the health of the company, future direction hints and more. Stock reports aren’t that fun to read, but you do get a little sneak peek into where the company is headed and what their goals are. Before we dive in, let’s... The post #273 – Pinterest Q4 Earnings Report appeared first on Simple Pin Media®.

Pinterest vs Instagram – yes, they both are effective marketing platforms for your business. But it’s important to understand that they serve very different functions. There are so many social media platforms out there to choose from when it comes to marketing your business. We see a lot of people coming from Instagram when they... The post #272 – Pinterest vs Instagram for Marketing Your Business appeared first on Simple Pin Media®.

Do men use Pinterest? It’s the question I’ve been asked every year since I started Pinterest marketing. But this year, 2022, it’s about to get real. Pinterest is putting real effort behind getting more men to use the platform. Recent Pinterest research has shown that men have big plans for the year… and they’re willing... The post #271 – Marketing to Men on Pinterest appeared first on Simple Pin Media®.

As Pinterest changes, we keep hearing from bloggers that Pinterest doesn’t care about them. This also coincides with all the changes across digital marketing in general, which includes more time keeping users on the platform. Is it that Pinterest doesn’t care about bloggers or more that they are trying to remain relevant to the digital... The post #270 – Does Pinterest Care About Bloggers? appeared first on Simple Pin Media®.

Pinterest eCommerce has exploded over the last year. Today we’re highlighting links to the latest tools and resources you can utilize to help you understand the new eCommerce features on Pinterest. Leveraging these resources will be an important part of your Pinterest marketing strategy in 2022. These new eCommerce features work for both physical and... The post #269 – 2022 Pinterest eCommerce Features appeared first on Simple Pin Media®.

The moment Pinterest came on the scene marketers have been trying to crack the code to get more exposure and traffic. Frankly, this is how all social media and search platforms work. We want to be successful, drive traffic to our website, or make more sales. Makes sense, that’s how you grow a business. But... The post #268 – Pinterest Marketing Advice is like Diet Advice appeared first on Simple Pin Media®.

Content marketing can feel laborious and intensive, especially for shop owners. But there are productivity hacks and tools to help with e-commerce content marketing that not only serve your end buyer but also help you find new customers without spending too much time on content creation. Today, Ashley Alderson from The Boutique Hub, shares a... The post #267 – eCommerce Content Marketing: Strategy Tips for Shop Owners appeared first on Simple Pin Media®.

As the landscape for ads has changed drastically in the online world, business owners are wondering where to put their ad dollars next, especially with iOS updates and increasing costs. Pinterest is a good choice, but people are confused about how Pinterest fits into their overall marketing plan. They want to know how Pinterest ads... The post #266 – Pinterest Ads in 2022: What You Need to Know appeared first on Simple Pin Media®.

Let’s talk about Pinterest marketing predictions for 2022. There’s no doubt that since 2020, Pinterest has changed. We have a push for more shopping features as well as keeping people on the platform longer.  I would label 2021 as the year Pinterest changed and 2022 as the year we see how pinners will adapt to... The post #265 – Pinterest Marketing Predictions for 2022 appeared first on Simple Pin Media®.

Is your Pinterest marketing serving your business in the way you had hoped? I figured since it’s mid-December, it’s a great time to talk about how to evaluate your Pinterest marketing strategy.  I’ve had a lot of frantic emails and DMs on Instagram from people who are worried about all their Pinterest statistics (e.g., monthly... The post #264 – How to Evaluate Your Pinterest Marketing Strategy appeared first on Simple Pin Media®.

Have you found yourself asking the question “Is Pinterest still relevant for my business?” You’re not alone. Let’s go there. There’s no doubt that Pinterest has changed. Marketers see it and so do pinners.  Let’s walk through a little bit of history on Pinterest and talk about what’s working right now as the platform iterates... The post #263 – Is Pinterest Still Relevant? appeared first on Simple Pin Media®.

Having success with one business doesn’t mean you have it all figured out. Every niche has its challenges, struggles, and competition. Today’s podcast is a story about overcoming hardships in business and discovering things on the journey that help build a sustainable revenue stream. My guest is Debbie Gartner, better known as The Flooring Girl.  Many years... The post #262 – How to Build a Sustainable Revenue Stream in Your Business appeared first on Simple Pin Media®.

We all know that Pinterest marketing works well for bloggers and content creators, but what about eCommerce businesses? Discover if Pinterest is right for you as we listen in on a conversation between with Kate and Vivian Eccleston, our eCommerce specialist for Simple Pin Media. Vivian is passionate about working with eCommerce clients. Earlier in... The post #261 – Pinterest for eCommerce: Is Pinterest Right for Your Business? appeared first on Simple Pin Media®.

Today we’re going to be talking about seven strategic elements that are vital for marketing on Pinterest right now (end of 2021). Although every strategy is unique to each individual business, There are seven elements that must be incorporated into a successful Pinterest marketing strategy. Strategy is such a buzz word on Pinterest. People drop... The post #260 – Marketing on Pinterest: 7 Must-Have Strategic Elements appeared first on Simple Pin Media®.

Being an author in a heavily digital age can be a challenge when it comes to marketing a book. In this episode we are diving into the world of self-publishing and talking with Jason Logsdon of Amazing Food Made Easy about how to promote your book using effective marketing strategies. Even if the thought of... The post #259 – How to Promote Your Book + The Benefits of Self-Publishing appeared first on Simple Pin Media®.

With all the changes on Pinterest, are you asking yourself “Is Pinterest a search engine anymore?” We answer that question and talk about where Pinterest is headed in this episode. Over the past year, we’ve seen many changes on Pinterest. Many of you who have been using the platform as a marketing tool are asking... The post #258 – Is Pinterest Still a Search Engine? appeared first on Simple Pin Media®.

Static Pins, video pins, idea pins…we talk a lot about what it takes to have a successful Pinterest strategy, but that is only one piece of the puzzle. In this episode, we are going to address another key piece…your website branding. Today we are talking about branding for your business and why you need a... The post #257 – Why Website Branding is Vital for Success on Pinterest appeared first on Simple Pin Media®.

Ready to get your Black Friday Marketing plan in place to make more sales during the holiday season? Listen in on a Simple Pin Coaching Call as we formulate a strategy for her small business! Have you ever wondered what happens on a coaching call or consult call here at Simple Pin?  Today I’m doing... The post #256 – Black Friday Marketing and Holiday Selling Tips on Pinterest appeared first on Simple Pin Media®.

Today we’re talking about what it means to be a Pinterest creator. Pinterest has been using this term more frequently this past year, but what does it mean? It seems to be evolving and changing at the same time Pinterest is changing. I’m diving in with Tabby, the social media manager here at Simple Pin,... The post #255 – Pinterest Creator: What it Means from Pinterest’s Perspective appeared first on Simple Pin Media®.

UPDATE 2024: There have been a lot of changes since this episode was released – to Pin format, Idea Pins, product tagging, and more. This YouTube video, also embedded below, has the most up-to-date information you need (as of June 2023)! Please accept marketing cookies to view the YouTube video. Today we’re talking about product... The post #254 – Pinterest Shopping Features Update – Product Tagging in Idea Pins appeared first on Simple Pin Media®.

This week, Erin Harding is stepping in for Kate to bring you all of the best tips and golden nuggets of information you’ll need to learn how to advertise on Pinterest for the holiday season. Erin is the Director of Promoted Pins Management and the Simple Pin Ads Society at Simple Pin Media. The Simple... The post #253 – How to Advertise on Pinterest to Generate Holiday Sales appeared first on Simple Pin Media®.

Pinterest idea pins – they’re here to stay. Join us today as we make the case for getting on board! Idea pins are time-consuming. So are they worth all the effort? Today we’ll update you on the idea pin feature and talk about why you should be including them in your winning strategy. We know... The post #252 – Pinterest Idea Pins: How They Can Grow Your Audience & Generate Revenue appeared first on Simple Pin Media®.

Lets’ talk about how much time you should spend on your Pinterest marketing. Today I’m sharing my best time management tips to help you be as efficient as possible! How much time should I spend on my Pinterest marketing? It’s a question we get a lot from people. So today we are going to walk... The post #251 – Time Management Tips for Pinterest Marketing appeared first on Simple Pin Media®.

Today we’re talking about the most recent Pinterest iOS app update as well as the newest Pinterest iOS widget — Interests. The latest features and updates were launched back in February 2021 but we’ve learned a lot about both since then. We’ll discuss how these new features are being used and how you can take... The post #250 – Pinterest iOS App: What You Need to Know About the Latest Update appeared first on Simple Pin Media®.

Feeling stuck, overwhelmed, fatigued by constant social media content creation? The answer is repurposing social media content! If you have been in the online marketing world for more than a week, you’ve heard how important new content is for every channel…especially Pinterest. With a business to run and content to create, we could all use... The post #249 – Repurposing Social Media Content to Make Pin Creation Easier appeared first on Simple Pin Media®.

Today we are talking about how to use Pinterest pin statistics to improve your marketing strategy. We’ve talked about this topic several times before on the podcast (e.g., Why Pinterest Analytics Should be Defining Your Strategy and Understanding Pinterest Analytics) . But Pinterest seems to be in a constant state of flux when it comes... The post #248 – How to Use Pinterest Pin Statistics to Inform Your Pinterest Strategy appeared first on Simple Pin Media®.

Let’s learn all about Later — a scheduling tool for Pinterest and Instagram, as well many other social media platforms. This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy. As... The post #247 – Using Later for Pinterest and Instagram Scheduling (+ Even More Platforms!) appeared first on Simple Pin Media®.

Let’s start to plan you your holiday marketing strategy on Pinterest NOW — the holiday season will be here before you know it! Welcome back! This week, the podcast returns after an extended summer break. I hope this season has brought you rest, rejuvenation, and just some good summertime fun for those of you... The post #246 – Planning Your Holiday Marketing on Pinterest appeared first on Simple Pin Media®.

We’ve tackled Pinterest marketing myths in previous podcasts but it’s been a while. Let’s bust some of the myths that have surfaced (or continued to persist) in 2021. We hear rumors, theories, and misinformation about Pinterest all the time. Separating truth from myth can be a bit frustrating and time-consuming. No one has time to... The post #245 – Pinterest Marketing Myths Debunked: 2021 Edition appeared first on Simple Pin Media®.

Which keywords should you be targeting this summer? The ones that capture the hottest summer trends on Pinterest of course! As we head into summer there is a definite shift in what people are searching on Pinterest. Today’s podcast will set you up and get you thinking in the right direction with keywords to use... The post #244 – Trends and Keywords To Target on Pinterest FOR Summer appeared first on Simple Pin Media®.

Fashion on Pinterest is like butter on bread. It’s one of the core niches that the platform is known for. In fact, Pinterest is often the first place people come to discover their new look. For these reasons, having a solid Pinterest marketing strategy is critical to success in the fashion industry. Today we are... The post #243 – Fashion on Pinterest: Pinterest Marketing in the Fashion Industry appeared first on Simple Pin Media®.

We talk a lot about how to use Pinterest for your business through pinning strategy, best practices, and various pin styles, but have you considered some of the non-traditional uses for Pinterest in your business? As people who run small businesses, we find that we can get fatigued with ideas and feel overwhelmed. That can... The post #242 – How to Use Pinterest in Unique Ways for Your Business appeared first on Simple Pin Media®.

Food Content Creators — you are in for a TREAT! Learn how the six sisters behind Six Sisters Stuff inspire their readers and meet them where they are on their food journey. When I started Simple Pin Media, I was so clear on who my audience was and what I had to offer them. But... The post #241 – How to Inspire Pinners On Their Food Journey: Six Sisters Stuff appeared first on Simple Pin Media®.

Are you a TpT product seller? Get ready to be inspired today! It’s no surprise to anyone that it’s been a really rough year for those in education. Teachers have had to change the way they teach overnight. Our TpT product seller clients here at Simple Pin (that’s Teachers Pay Teachers product seller), who create... The post #240 – How One TpT Product Seller Successfully Pivoted During the Pandemic appeared first on Simple Pin Media®.

It’s crucial to know how to pivot in business during challenging times. Unexpected situations can really throw any of us for a loop, especially when they affect the very heart of your business and require major changes for survival. When the pandemic hit in 2020 that’s exactly what many people faced and we saw some... The post #239 – How to Pivot in Business & Stay Relevant During Challenging Times appeared first on Simple Pin Media®.

For a long time now I’ve been struggling to come up with a Pinterest framework that tells us how we learn about our audience. How do we discover where they are in their buyer’s journey or what led them to your site or product? Today we’re talking about a new framework we are using here... The post #238 – Our New Pinterest Framework: Inspire – Inform – Decide appeared first on Simple Pin Media®.

We’re thinking out of the box today. More specifically, the Laurelbox. When we focus on the inner workings of our business 24/7, we can get so caught up in the day-to-day, the data, strategy, and planning that we forget to tell our story…or even lose sight of what our story is. Today we’re talking about... The post #237 – Laurelbox: A Business Success Story appeared first on Simple Pin Media®.

It’s been almost eight years since the birth of Simple Pin Media and so much has happened in that time. I’ve learned a ton about Pinterest, growing an agency, working with a team, and what leadership looks like. I’ve made a lot of mistakes and there are things I would change. I feel like I... The post #236 – Simple Pin Story 2021 Update: Lessons Learned Over Eight Years appeared first on Simple Pin Media®.

Which keywords should you be targeting this season? The ones that capture the hottest spring trends on Pinterest of course! Keywords are an important part of your overall strategy on Pinterest. They can be used in many ways on Pinterest to help you target a specific audience. But how do you determine which keywords... The post #235 – Spring Trends on Pinterest: Keywords You Should Be Using Now appeared first on Simple Pin Media®.

Today’s podcast takeaway is this — the most popular pins on Pinterest tell a story. That’s why people interact with them. When we dig deep and ask ourselves how we’re going to market our business to get the right people to engage with our content, sometimes we lose sight of the need to use... The post #234 – What Do The Most Popular Pins on Pinterest Have in Common? appeared first on Simple Pin Media®.

Today we’re delivering a full recap of the Q4 earnings report that Pinterest delivered to investors. There is some fantastic information regarding Pinterest’s goals and priorities for 2021, including where they see the most growth in investments, and what that means for shopping ads story pins. Alrighty, let’s dive into the fun! Ben Silbermann, CEO... The post #233 – How Pinterest’s Goals for 2021 Should Influence Your Marketing Strategy appeared first on Simple Pin Media®.

Designing with Canva is the topic of today’s episode of the Simple Pin Podcast. When it comes to design, I get slightly anxious at the thought of designing a pin (maybe even a little sweaty)! I’m convinced from the get-go that it’s going to look horrible! I’ve always felt like I lacked that left-brain artistic... The post #232 – Why We LOVE Canva Pro for Creating Pinterest Images appeared first on Simple Pin Media®.