Simple Pin Media®

Empathetic leadership is probably not the first thing you think of when you think of business. But according to today’s podcast guest, Barrett Brooks, it should be. Being a business leader is more than just making things happen. It’s about connecting with those you’re leading, making wise decisions, and focusing on the health of your... The post 380 – Empathetic Leadership In Business appeared first on Simple Pin Media®.

Are you struggling to understand sales conversions on Pinterest? Then this episode is for you! Kate, the founder of Simple Pin Media, sat down with Susan from Social Sales Girls to talk about her history in the eCommerce space, how she’s grown, and how she’s teaching people to look at conversions differently. Sales Conversions Susan’s... The post 379 – Understanding Pinterest Sales Conversions appeared first on Simple Pin Media®.

If you’ve been around Pinterest marketing or any kind of marketing for a while, chances are you’ve heard the term “funnel”. But do you actually know what it means? Because for the longest time, Simple Pin Media’s founder, Kate, even struggled to understand it. The term can be super elusive. So today we are going... The post 378 – A Full Funnel Strategy on Pinterest appeared first on Simple Pin Media®.

Today’s episode is zeroing in on one specific topic: rich pins. We have been receiving a lot of questions lately wondering if rich pins should be turned on or kept off. Some of you may not even know what a rich pin is, or the history behind this question. This podcast episode is going to... The post 377 – Should I Turn Off Rich Pins? appeared first on Simple Pin Media®.

Our ads team recently tested out Pinterest quiz ads to see whether they are worth it or not. The results were surprising. So we’re giving you a low down on what they are, who should be using them, how to recognize them in your feed, and what you need to know before testing them out... The post 376 – What To Know About Pinterest Quiz Ads appeared first on Simple Pin Media®.

The digital marketing industry is changing every day. No one has done this before. We’re slowly learning how to be smart and strategic, without becoming burned out in the process. We need to get back to a place where we feel okay that things may change on a dime, learning how to adapt and actually... The post 375 – Pinterest Business Tips: Embrace The Changes appeared first on Simple Pin Media®.

The Verified Merchant Program is a helpful tool for eCommerce sellers to gain traction and exposure for their products on Pinterest. It focuses on aiding shoppers in discovering and purchasing from reputable brands. For e-commerce sellers, it guarantees enhanced visibility on the platform, ensuring that your brand distinguishes itself and gains trust among your audience.... The post 374 – What To Know About The Pinterest Verified Merchant Program appeared first on Simple Pin Media®.

At a recent conference, Kate heard several people share that they make slight tweaks to their Pinterest images with the goal of making Pinterest recognize it as “fresh” content. Switching the font, moving the image, changing up a line. Instead of constantly trying to game the Pinterest algorithm, she gave them the advice she’s sharing... The post 373 – the Pinterest Algorithm appeared first on Simple Pin Media®.

AI is dominating our conversations and Google feeds, so we figured it would be a great topic to cover on the podcast. Today we are talking about how to leverage AI for your website and SEO with Julia Renee. This month we had a Google core update, which we know sends shivers down every content... The post 372 – How to Leverage AI for SEO appeared first on Simple Pin Media®.

We see a lot of people share their positive experiences with Pinterest marketing, and we see those same people creating courses to help others get the same boost in their traffic. You’ve probably seen the posts titled: “I’ve Created a New Course to Help You Boost Your Traffic” that claims to help your content get... The post 371 – Top Niches on Pinterest appeared first on Simple Pin Media®.

If you are an affiliate marketer on Pinterest, this episode is for you! A few episodes back Kate shared bad Pinterest marketing advice, and tactics she didn’t want you to fall into. Today she is telling you how to do good affiliate marketing, and sharing some technical pieces as well. So even though affiliate marketing... The post 370 – Affiliate Marketing On Pinterest: What You Should Know appeared first on Simple Pin Media®.

Pinterest released its Q4 2023 financial results, and it is good news. Today on the podcast, Kate is breaking down the nitty gritty of what that good news is, what it means for you as a marketer, and why this is important for the strength and longevity of the platform. Pinterest Q4 Financial Report All... The post 369 – Pinterest Q4 Financial Report: What It Means For Marketers appeared first on Simple Pin Media®.

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy. Books are among the top three most profitable and most utilized tactics to monetize your already existing content. Having a book... The post 368 – Using Your Content To Publish A Book appeared first on Simple Pin Media®.

There is a new affiliate marketing tactic going around… and Kate doesn’t want you falling for it! This tactic can really derail your business. In today’s episode, Kate is sharing what this new tactic is and explaining why it isn’t one you want to incorporate in your strategy. Plus, she’s sharing how to include affiliate... The post 367 – The Affiliate Marketing Tactic That Doesn’t Actually Work appeared first on Simple Pin Media®.

There are a lot of spammers and shady characters out there trying to make a quick buck, but you probably aren’t one of them. You’re actually trying to make a living selling products you’ve spent time creating. There is nothing wrong with that! Today, Kate sat down with Kate Doster, host of Do The Brave... The post 366 – Creating Digital Products People Are Addicted To Buying (An Interview) appeared first on Simple Pin Media®.

We’ve all heard the popular books “_________ for dummies”. “Football for Dummies”, “Instagram for Dummies”, “Small Business for Dummies”. These books are designed to outline and explain specific topics/subjects as if they are explaining it to someone who has no idea how it works or what it means. In today’s episode, we are taking this... The post 365 – Pinterest For Dummies appeared first on Simple Pin Media®.

If you have only ever done organic marketing on Pinterest, you may wonder if those efforts can be used to create an effective Pinterest ad strategy.  The answer is yes. And in today’s episode, we are going to dive into how you can capitalize on your organic marketing strategy to produce effective ads on Pinterest.... The post 364 – Do Pinterest Ads have a Place in your Organic Marketing? appeared first on Simple Pin Media®.

Today we are tackling a basic but important question: What is a Pinterest ad? Sometimes we forget we need to go back to basics in our Pinterest marketing endeavors. We need to make sure we are asking ourselves if we truly understand something or if we’re just going along with the crowd. And to really... The post 363 – Using Chat GPT To Understand The Basics of Pinterest Ads appeared first on Simple Pin Media®.

Our very first podcast of 2024, and Simple Pin Media’s 10th anniversary! We’ve been managing accounts for 10 years now, and we believe this will be one of our best years yet. Our goal this year is to get even better at breaking everything down so you fully understand how to put what we say... The post 362 – Pinterest Predicts 2024: Everything You Need to Know appeared first on Simple Pin Media®.

Welcome to the last Simple Pin Media podcast of 2023! We’re getting ready to celebrate Simple Pin Media’s 10th anniversary on January 1st. It’s been a wild ride, and we are so thankful to all who have stuck with us over the years. We are grateful we’ve been able to provide you with all the... The post 361 – How to Create Content from Pinterest Trends Tool appeared first on Simple Pin Media®.

Today, we are jumping into the second part of our three-part series where we are covering how to create good content for Pinterest. A key component of producing good content on Pinterest is having a system in place for content creation. So in today’s episode, we’re covering why a content calendar is key for Pinterest... The post 360 – Why a Content Calendar is Key for Pinterest Marketing appeared first on Simple Pin Media®.

Hard to believe the year is almost over! As things begin winding down for 2023, we are dedicating the next three episodes to content creation. We’ll cover the basics of creating inspiring content for pinners, creating a content calendar, and knowing how to leverage the tools that Pinterest has to offer. Today we want to... The post 359 – Creating Content That Stands Out And Inspires On Pinterest appeared first on Simple Pin Media®.

Video is an integral part of any marketing a business does. Whether it’s Instagram, YouTube, or Pinterest, video is becoming a vital tool that should not be passed up. So today, we want to help you get on top of the video game on Pinterest. Let’s talk about how to create awesome video content for... The post 358 – Embracing Pinterest Video For Your Strategy appeared first on Simple Pin Media®.

AI is quickly changing the way we do things. Everywhere you turn it is being infused into every social media platform, and Pinterest is no exception. In today’s episode, we’re talking about how Pinterest uses AI, and how you can leverage it for your Pinterest marketing strategy. So let’s jump into it! USING PINTEREST AI... The post 357 – What to know about Pinterest AI appeared first on Simple Pin Media®.

Today is part three of our three-part mini-series reviewing a few basics of Pinterest. This week we’re talking about the importance of the search bar on Pinterest. As a marketer, this feature is imperative to learning about the platform and gaining great information. Knowing how to use the search bar will be helpful in tandem... The post 356 – How The Pinterest Search Bar is Helpful to the Marketer appeared first on Simple Pin Media®.

Welcome to part two in our three-part mini-series, covering features on Pinterest that are small but important aspects of great marketing on the platform. Last week we broke down what makes a good Pinterest description. This week we are walking you through how to name your Pinterest boards. Best practices have changed over the years... The post 355 – How to Optimize Pinterest Board Names appeared first on Simple Pin Media®.

Today we are diving into what makes great Pinterest descriptions and how to write one. This is by far one of the most powerful SEO tools you have for Pinterest. That little section of text tells the Pinterest algorithm and sometimes even Google exactly what your Pin is about. Knowing what makes a great pin... The post 354 – A Guide To Writing Great Pinterest Descriptions appeared first on Simple Pin Media®.

Today we are covering the highlights from 2023’s Pinterest Presents, an annual online conference that was held last month. In this episode, we list our takeaways and share some hints about where Pinterest is going and how it folds into our current online climate. Make sure you’re taking notes with this one! Key Takeaways from... The post 353 – Pinterest Presents Updates 2023 appeared first on Simple Pin Media®.

In today’s episode, we cover the Pinterest Visual Search tool and Pinterest Lens feature. We explain what these tools are and how you can leverage them for your business. This breakdown is simply to help you understand all the features and tools of the platform that you are marketing on. So let’s learn how to... The post 352 – Pinterest Visual Search Tool and Pinterest Lens appeared first on Simple Pin Media®.

Today, we are diving into all things Pinterest and Google SEO, and the importance of a website audit. Success on Pinterest starts with a website that plays smart with Google. Casey Markee from Media Wyse shares his experience as a website auditor and what actually matters when it comes to Pinterest. Casey has worked in... The post 351 – How A Website Auditor Helps Increase Pinterest and Google SEO appeared first on Simple Pin Media®.

Welcome to part two of our conversation about Pinterest ads. In this episode, we are talking about what a Pinterest ads manager does. But before we get to that, today is a big day… Not only is this the second part of a series on Pinterest ads, but it also happens to be our 350th... The post 350 – How To Run Successful Ads On Pinterest (Part 2) appeared first on Simple Pin Media®.

In a two-part series, we are talking about all things Pinterest Ads. While organic Pinterest marketing is important, Pinterest ads are equally as important if that’s something you’re going to invest your money in. Now, Pinterest ads are not for everybody, but we want to give a glimpse of what success looks like when running... The post 349 – Running Successful Ads on Pinterest (Part 1) appeared first on Simple Pin Media®.

In this episode, we cover how to tag products on Pins. With the recent updates to Pin formats and the removal of the shop tab – product tagging is more important than ever. We will explain why you should incorporate product tagging in your Pinterest strategy and share some updates about product tagging on the... The post 348 – Product Tagging on Pinterest appeared first on Simple Pin Media®.

In this episode, today we are going to be talking about how to market your YouTube channel using short-form videos on Pinterest. Can they work together? In other words, can a short-form video clip on Pinterest drive traffic to your long-form video on your YouTube page? We’ve often said no, but recently we conducted an... The post 347 – How to Promote Your YouTube Channel on Pinterest appeared first on Simple Pin Media®.

In this podcast episode, we’re talking about the different types of Pin formats on Pinterest, and what type is right for your content. Pinterest recently changed up their Pin formats – we now only have image, video, and product Pins. We no longer have Idea Pins as a format, as that has been merged into... The post 346 – Pinterest Pin Formats appeared first on Simple Pin Media®.

In this podcast episode, we talked about how Pinterest works for the content creator. But what if you consider yourself more of a digital marketer? What is the difference between the two terms? In this episode, we’ll talk about the difference between being a digital marketer and a content creator, and why most people tend... The post 345 – Pinterest for the Digital Marketer appeared first on Simple Pin Media®.

In this episode, we’re talking about how Pinterest works for the content creator. Creator, blogger, YouTuber, content creator. You’ve probably heard all these names for someone who creates content. A creator is someone who uses a platform, creates content for that platform, and assumes their growth will be slow and steady. Some people can have... The post 344 – Content Creation and Pinterest Marketing appeared first on Simple Pin Media®.

It’s summer and time to dial up the road trips, air pods in the kitchen, and stories that inspire us. On the Simple Pin Podcast we do something fun during the summer months – the Summer Story Series! This is where we interview entrepreneurs, business owners, and inspiring people to give us a break from... The post 343 – What Is Content Marketing? appeared first on Simple Pin Media®.

It’s summer and time to dial up the road trips, Airpods in the kitchen, and stories that inspire us. On the Simple Pin Podcast we do something fun during the summer months – the Summer Story Series! This is where we interview entrepreneurs and business owners to give us a break from the tips and... The post 342 – Is It Time To Sell My Business? appeared first on Simple Pin Media®.

It’s summer and time to dial up the road trips, air pods in the kitchen, and stories that inspire us. On the Simple Pin Podcast we do something fun during the summer months – the Summer Story Series! This is where we interview entrepreneurs, business owners, and inspiring people to give us a break from... The post 341 – Change In Business With Brenda Crow appeared first on Simple Pin Media®.

It’s summer and time to dial up the road trips, air pods in the kitchen, and stories that inspire us. On the Simple Pin Podcast we do something fun during the summer months – the Summer Story Series! This is where we interview entrepreneurs, business owners, and inspiring people to give us a break from... The post 340 – Monetizing for Entrepreneurs with Molly Keyser appeared first on Simple Pin Media®.

This post contains affiliate links, which means if you make a purchase through these links, I may receive a small commission at no extra cost to you. Click here to read my full disclosure policy. In this podcast, Kate talks to Meighan O’Toole about all things AI and ChatGPT, and how it can be used for... The post 339 – How Does ChatGPT Work? appeared first on Simple Pin Media®.

In part three in our Back to Basics series, we’re talking about the word “pinning”. What is pinning? When and how do you pin? What is a “fresh Pin”? What does it mean to “repin” or “save” a Pin? While this may sound a little advanced, it truly is one of the basic tenets of... The post 338 – Basics In Pinterest Marketing appeared first on Simple Pin Media®.

For Part 1 in our Back to Basics series, click here. We talk about all things Pinterest images! Pinterest SEO: A Beginner’s Guide to Success Discover the power of Pinterest SEO and how to leverage keywords to get in front of potential buyers. In this episode, we dive into what Pinterest SEO actually IS, how... The post 337 – SEO Pinterest Explained appeared first on Simple Pin Media®.

IMPORTANT: When we recorded this podcast episode, shortly after, Pinterest made a change in how they refer to different types of Pins. We used to have Idea Pins, standard Pinterest images, video, carousel Pins, and more. Now everything is just considered a Pin. We still get the best of all formats – including music, tagging,... The post 336 – Pinterest Images appeared first on Simple Pin Media®.

In this episode, Erin Harding, our Pinterest Ads Director at Simple Pin Media, shares how to use data you gather from your PAID Pinterest ads strategy in your organic strategy (read: not paid). Also included are some target audience examples from actual clients! Data tells the story and removes the emotion from our decisions. Guessing is... The post 335 – Target Audience Examples for Ads Data appeared first on Simple Pin Media®.

On April 18, 2023, Pinterest removed the Shop Tab from Pinterest profiles, which triggered a huge uproar in the marketing community. But once the dust settled, we realized it’s actually not that bad. In this podcast, Kate talks about what the Shop Tab was, what shopping on Pinterest looks like now, and shares new strategies... The post 333 – Shopping on Pinterest appeared first on Simple Pin Media®.

In this podcast, Kate talks to Alison Bechdol, all about the upcoming switch to Google Analytics 4 (GA4). Alison is a Senior Digital Strategy Consultant and owns Digital-ade, a business that specializes in all things digital growth marketing, analytics, and tracking. If you own a website or online business, you hopefully have seen that Google’s... The post 332 – Using Google Analytics 4 (G4) appeared first on Simple Pin Media®.

In this podcast episode, we’re talking about Teachers Pay Teachers (TpT) products and sellers! Marketing these products can be a little different than a traditional physical product, so we wanted to go just a bit deeper. Let’s make sure all the basics are covered and all your boxes are checked. If you aren’t a TpT... The post 331 – Your TpT Store And Pinterest appeared first on Simple Pin Media®.

Do you have big goals for 2023? Maybe you’ve been thinking about diversifying? Maybe you have a message or strategies you know you want to share? This all sounds exciting… But where do you start? Have you ever given a second of thought to starting a podcast? It’s such an excellent way to share your... The post BONUS POD: Is It Time to Start a Podcast? appeared first on Simple Pin Media®.