Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Join us for an insightful TACoS Tuesday with Amazon PPC expert Destaney Wishon of Btr Media, as she shares her expertise on Amazon advertising strategies. We explore the key benefits and features of Adtomic, a powerful tool for managing Amazon PPC campaigns, focusing on bid management, keyword research, and holistic performance tracking. Destaney emphasizes the importance of understanding market dynamics, competitor actions, and customer behavior to effectively manage ACoS fluctuations. She also offers strategies for handling high CPC in competitive niches, including evaluating repeat purchase rates and the impact of ad spending for organic placement. Next, we cover essential Amazon PPC campaign strategies tailored for businesses of all sizes. Discover how to kickstart your keyword research with low-bid, low-budget auto campaigns, and the importance of profitability-focused campaigns optimized for ACOS or ROAS objectives. We also discuss organic ranking campaigns, the nuanced application of sponsored brands and sponsored display ads, and the comparison between CPC and CPM models for sponsored display. Learn about optimal product launch strategies and effective product targeting strategies that focus on competitive advantages and thoughtful ASIN grouping based on budget and objectives. Finally, we dive into advanced Amazon PPC optimization strategies, especially for those with limited budgets. Listen as we discuss the benefits of using broad and phrase match keywords over auto campaigns, targeting long-tail search terms, and leveraging customer demographics. Destaney also addresses challenges such as campaigns not receiving impressions and the effects of pausing campaigns versus lowering bids when using day parting. Additionally, we highlight the importance of bid management during off-peak hours, understanding customer purchase behavior, and using the refine feature in category targeting campaigns for more precise ad placements. Don’t miss our interactive Q&A session with Destaney, where she answers a range of insightful questions from our audience. In episode 597 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:01 - Amazon PPC Strategies With Destaney Wishon 01:52 - Maximizing Amazon Advertising With Helium 10's Adtomic 06:15 - Optimizing External Traffic for E-Commerce 07:43 - Essential Amazon PPC Campaign Strategies 09:19 - Choosing Between CPC and CPM 12:27 - Optimizing Keywords for Amazon Sales 13:35 - Amazon PPC Optimization Strategies 20:50 - Optimizing Bids Frequency and Bulk Strategy 24:32 - Interactive Q&A Session With Destaney ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: On today's episode we have PPC expert Destaney Wishon and she's going to be answering all of your PPC related questions. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: We have back with us Destaney Wishon, who is an expert and everyone loves asking questions too. So welcome again, and her kitty. Destaney: Destaney and Luna today. Carrie Miller: I'm really excited to see you know, to have another TACoS Tuesday with you and ask you some great questions. First question I had for Destaney today is for anyone who might be starting out with Adtomic to manage their PPC ads, what kind of things do you think that they should pay attention to? That are kind of benefits and features of Adtomic or just kind of strategies to get started with it? Destaney: It's funny when you have a conversation around Amazon advertising softwares in general, it's always going to be bid management and keyword research. That's what it comes down to in order to drive success. No tool can provide a huge competitive advantage in those areas because we're all given the same levers to pull. But, that being said, I think the area that I've seen drive a lot of success for brands and sellers is having everything in one portal, so like something that we've been playing around with a lot and done a few presentations on is like something like Market Tracker 360. Being able to directly influence your Amazon advertising based off what you're seeing within the market. Same thing as utilizing, like brand metrics,

innovative strategies from Gulsen Berkin Cinar and Michelle McLean, who are back after five years to share their secrets. From capitalizing on Amazon influencer opportunities to selling seasonal products, they reveal methods where people are earning up to $70,000 a month with no investment. Join us as we explore the incredible journey of a family-run Amazon business that skyrocketed from modest beginnings to a seven-figure revenue before being sold. Gulsen shares the thrill of launching a new brand and expanding into platforms like Shopify and Walmart. Michelle, driven by her passion for seasonal products, recounts her success with Amazon products during Christmas, illustrating the excitement of spotting and profiting from trending items. Dive into the world of Amazon influencers and affiliates with Michelle's expert tips on maximizing commission potential by reviewing higher ticket items. Discover how you can earn substantial income through Helium 10’s affiliate program, even if you’re just starting out. We’ll also guide you on signing up for this lucrative opportunity and highlight the benefits, including lifetime recurring commissions and other rewards. Don't miss this episode, which is packed with actionable insights and real-life success stories designed to help you thrive in the e-commerce world. (Time Stamps) - In episode 596 of the Serious Sellers Podcast, Bradley, Gulsen, and Michelle discuss: 00:00 - Boss Ladies Making Money Online 03:09 - Amazon Influencer Affiliate Program 03:47 - Amazon Business Exit and Brand Scaling Success 10:23 - Influencer Program and Earning Commissions 14:17 - First Amazon Product Review Videos 20:08 - Product Sourcing and Market Research 22:48 - Amazon Affiliate and Reviewer Earning Potential 29:02 - Helium 10 Affiliate Earning Potential 32:47 - The Power of Consistent Growth 34:29 - Helium 10 Affiliate Discount Opportunities 38:01 - Affiliate Program Sign-Up and Benefits ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got a couple of boss ladies on the show who haven't been in the podcast in five years and they're going to be talking about cool ways that they're making thousands of dollars in their spare time by being either an Amazon influencer or selling seasonal products, along with a way that some people with no investment are even being paid $70,000 a month from Helium 10. How cool is that? Pretty, I think. Important message, guys. On October 23rd, Amazon is changing the window for which you can look back and claim that they owe you reimbursements for lost and damaged products at FBA warehouses. It used to be 18 months, but now it's going down to only 2 months. So, if you have never used a reimbursement service or Refund Genie, now is the time. Last week, I ran Refund Genie on two different accounts and got a total of over $5,000 back for those sellers. And don't forget, unlike a lot of services out there, Helium 10 doesn't take any commission on what we get back. If we say you're owed ten thousand dollars and you get back ten thousand dollars from amazon, you keep ten thousand dollars with no commission to Helium 10 at all. Refund Genie is now available to anybody who has a Helium 10 Platinum Annual Plan or higher. So, to get an estimate about on how much money you could get back, go to h10.me/refundgenie. If you've never used a Helium 10 coupon, use the code SSP10 to save money if you need to upgrade to a Platinum Annual Plan. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got a couple of people here that are super, super old school here at Helium 10, including the one person, the only person who has been at the company here in United States side longer than me, and then another person who was one of my first hires here at Helium 10 just a couple months after I got started. So, Gulsen and Michelle, welcome back to the show. Michelle: Hello Gulsen: Hello Michelle: wow, I feel so old. Bradley Sutton: Well, hey, that's why I'm also I'm wearing the old school Helium 10 logo shirt here to kind of like reminisce about our old days, you know, way back then in the WeWork. Now I say welcome back to the show because there's been a huge gap since Michelle and Gulsen have been on the show the word now in episode I don't know like 580 something or 590 something. Their first time on the show was episode 86, way back in December of 2019. So, if you want to get a little bit more of their backstory, go ahead a

Amazon launches new Amazon Saver private label to help shoppers save, take on Walmart, Target https://abcnews.go.com/GMA/Food/amazon-launches-new-amazon-saver-private-label-shoppers/story?id=113581546 US seeks to slam shut Shein, Temu trade loophole https://asiatimes.com/2024/09/us-seeks-to-slam-shut-shein-temu-trade-loophole/ Brand Registry Protection https://brandregistry.amazon.com/protection/dashboard?ref=brnav_to_impactdashboard Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous’ Growth https://www.pymnts.com/news/ecommerce/2024/etsy-offers-subscribers-free-shipping-while-aiming-for-tremendous-growth/ Finally, maximize your Amazon FBA reimbursements with the newly revamped Helium 10 Refund Genie tool — a resource that could potentially reclaim thousands of dollars for your business. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:00 - 1P Account Termination 02:13 - Ads in Amazon Rufus 03:25 - Amazon / Temu Brushing 05:10 - Amazon Coupon Update 05:37 - Etsy Seller Updates 07:14 - Amazon Export Central 08:47 - Amazon 3D Images 09:54 - Amazon Saver Groceries 11:35 - No More Cheap Chinese Imports? 13:24 - Brand Registry Protection 14:55 - Etsy Insider 16:10 - Walmart Ads Update 17:12 - How To Get Reimbursed By Amazon FBA ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is terminating a lot of one-piece seller accounts, rufus is going to start showing Amazon ads, Esty is adding new features to its Prime-like service. These stories and more plus State of the End, to find out how I'm getting $6,000 back on a couple of accounts from Amazon for free how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features there are at Helium 10 that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I'd said a few weeks ago that, leading up to Accelerate, usually there's not much articles and, yeah, for a couple of weeks there were slim pickings for news, but today, all of a sudden, a bunch of stuff coming out of the woodwork. So we've got a number of stories to get into. Let's go ahead and hop right into it. Bradley Sutton: First story is just something you probably saw on LinkedIn all over the place the last week. I'll go ahead and highlight a previous podcast, guest LinkedIn, right here. Grace, she talked about it here where it's hey, there was a message that went out to a lot of 1P sellers that said hey, we're going to stop sourcing products. This is from Amazon. You know the way that 1P works. You know like Vendor Central is. Amazon actually buys product from vendors and then you see it says shipped and sold by Amazon. So, effective November 9th, our vendor relationship will be terminated. So a lot of people had noticed and gotten these messages. So that means it might be time, as Grace says here, to hey start getting your ducks in a row for those who want to keep selling Amazon and move to three P. You know seller central. Um, you know some of you might reach out to an agency to do that or just start on your own. Obviously, hey, if you, if you're going to be controlling more of your own stuff instead of Amazon, definitely going to be really intense help. So make sure to utilize our tools to help you with that transition to controlling more of your own listings and things like that. Did anybody out there get a notice? I'm just curious Were your sales down or why do you think Amazon sent that notice? Bradley Sutton: Next article up here is from Amazon Advertising, a little message that came out early last week and it said sponsored ads may begin appearing in Rufus-related placements. Okay, rufus related placements. Okay, rufus, is that AI tool that it's still tripping out for me? Like I don't think I can use it as a buyer. I saw a couple listings this week where it says the reviews state this and I'm like there's only one review here. It doesn't even say anything, it's only a rating. Like how could the review state something? But anyways, that's a side note for now. It says Amazon ads might start showing up in Rufus related placements. It says Rufus may generate accompanying text based on the context of the conversation. But here's the kicker your campaign reports won't include Rufus metrics. I guess you won't even know what's showing up in Rufus or not. So just you know, I have

In our latest episode, unlock the secrets to skyrocketing your e-commerce success with TikTok advertising! We chat with Tamara Zeravljev of Add to Ads, who shares her incredible insights into the booming TikTok phenomenon, offering unparalleled strategies whether you have a TikTok Shop or not. Also, hear some of her personal anecdotes about Serbian weather and sports culture, adding a touch of warmth to our conversation. Discover how a high-budget TikTok brand awareness campaign can transform your business. With a minimum starting budget, we break down the mechanics of using TikTok's reach and frequency feature to amass brand visibility in just one day. Learn how to leverage multiple engaging videos and influencer content to maintain an organic feel while collecting invaluable data for future campaigns. Don't miss our deep dive into the importance of product showcases and influencer partnerships to maximize your brand's recognition. Finally, arm yourself with actionable tips for starting and growing a TikTok brand channel. We guide you through the process of using both original and user-generated content to keep your profile fresh and engaging. For Amazon sellers, we offer practical advice on working with influencers, starting with product exchanges before moving to monetary compensation. Whether you're operating on a tight budget or ready to invest more, our strategies will help you build a robust brand presence on TikTok. Join us for this comprehensive guide to mastering TikTok advertising and content strategy! In episode 595 of the Serious Sellers Podcast, Bradley and Tamara discuss: 00:00 - TikTok Advertising Success Stories 03:11 - Passion for Sports in Serbia 06:31 - Focus on TikTok Advertising Strategy 08:33 - Advantages of TikTok Advertising for Amazon Brands 09:57 - TikTok Brand Awareness Campaign Success 12:57 - Brand Awareness Video Strategy 15:41 - Starting a TikTok Brand Channel 21:35 - Creating Brand Identity on TikTok 22:02 - Using TikTok Videos for Advertising 26:48 - TikTok Advertising Strategy and Conversion Campaigns 31:09 - Creating Effective TikTok Content Strategy

Join us for an inspiring episode where we feature two incredible guests, Chris Zurcher and Sarah Chung. Sarah shares her unique journey from a small port city in South Korea to the bustling South Bay area of Torrance, California. Her story is filled with determination and resilience, reflecting on her family's move to the US for better opportunities and her professional growth at Helium 10 over the past three and a half years. Sarah's first appearance on the podcast gives listeners a heartfelt glimpse into her personal and professional life. Chris, a familiar voice from previous episodes, reconnects with us to discuss his fascinating transition from an Amazon seller to a valuable member of the Helium 10 team. With a background in acting, photography, and Division One basketball, Chris shares his reasons for moving away from Amazon selling and his passion for supporting sellers through Helium 10's platform. We explore the current challenges Amazon sellers face in 2024, such as increased fees and competition, and how Helium 10's data-driven tools can provide the necessary insights for success. We also dive into the advanced features of Helium 10's Supercharge plan, which offers enhanced tools and customizable options to meet the specific needs of businesses. From market data and consumer behavior analysis to custom plans and dedicated customer success managers, Helium 10 provides comprehensive support for sellers. Finally, we highlight the benefits of connecting with experts like Sarah and Chris for enterprise-level assistance and share fun, creative ways to make your interactions with them memorable. Don't miss out on these engaging stories and valuable insights that can help take your Amazon selling to the next level! In episode 594 of the Serious Sellers Podcast, Bradley, Chris, and Sarah discuss: 00:00 - Amazon Sellers' Success Stories Helium 10 07:16 - Amazon Business Principles and Surprises 09:49 - Scaling Brands Using Helium 10 16:01 - E-Commerce Brand Scaling and Consolidation 18:55 - Custom Plans and Supercharge Benefits 21:45 - Customized Plans Offered For Huge Brands by Helium 10 26:23 - Enhancing Helium 10 Platform Features 30:49 - Personal Customer Success Manager 34:32 - Helium 10 Sales Support Options ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon checkout process hits technical snag during Labor Day sale https://www.cnbc.com/2024/08/30/amazon-checkout-process-hits-technical-snag-during-labor-day-sale.html Walmart wants to beat Amazon at its own e-commerce game https://www.foxbusiness.com/lifestyle/walmart-wants-beat-amazon-its-own-e-commerce-game Walmart to Compete Directly with Amazon on Marketplace Logistics https://www.webpronews.com/walmart-to-compete-directly-with-amazon-on-marketplace-logistics/ Most retailers not prepared for a TikTok shut down https://www.retailcustomerexperience.com/news/most-retailers-not-prepared-for-a-tiktok-shut-down/ Amazon launches AI shopping assistant Rufus in the UK https://finance.yahoo.com/news/amazon-launches-ai-shopping-assistant-121706169.html? Temu and Shein packages are flooding delivery networks. Will the surge persist? https://www.retaildive.com/news/temu-shein-shipping-delivery-industry-impact/725707/ For Amazon sellers, we've got game-changing strategies up our sleeves, featuring a deep dive into Helium 10’s BlackBox tool Competitor tab. Learn how to pinpoint your closest competitors through shared keywords, supercharge your product listings, and fine-tune your Amazon PPC campaigns to stay ahead in a fiercely competitive market. Don't miss out on this invaluable news and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon's Technical Snag 02:03 - Walmart Levels Up 03:17 - Using WFS Beyond Walmart 04:59 - TikTok Contingency Plan 07:00 - Faster Delivery for MCF 07:45 - Rufus Launches in UK 09:14 - Temu & Shein Changes? 10:36 - Training Tip: Black Box Competitor Tab ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Walmart now offering competitive rates to fulfill orders beyond its platform, Amazon, rolling out faster delivery options for multi-channel fulfillment and potential regulation changes that could affect pricing on Temu and Shein. This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel, and so, Shivali, take it away and let us know what's buzzing. Shivali Patel: First up, we have this news article from CNBC discussing the technical snag Amazon faced during its Labor Day sale. On Friday, customers were unable to complete purchases due to some technical issue in the checkout process. Sometimes the consumers would encounter error messages featuring Amazon's famous dog photos. This glitch occurred just as Amazon was rolling out major discounts for the holiday weekend, frustrating those customers eager to grab deals, leading to it quickly becoming a topic of conversation for social media. For sellers on Amazon, this should serve as a reminder for you guys of the impact that technical challenges can have on sales, especially during big promotional events. While Amazon saw a robust $148 billion in the second quarter, things like this can really damage both sales performance and consumer trust. So, as that holiday season peaks around the corner, make sure that you guys are staying vigilant during peak sales periods to manage your customer interactions and monitor any potential issues that could affect your business. Shivali Patel: Next up, some Walmart news. We have Fox Business reporting on Walmart stepping up its e-commerce game with bold new strategies aimed at expanding its product offerings. Currently dominating brick-and-mortar retail, Walmart has only a 6% share of the online marketplace, compared to Amazon's commanding 38%, but they're working hard to close that gap. Walmart's leveraging its vast physical store network as fulfillment hubs, while increasing its focus on its online marketplace. The company's actually been rolling out new categories, such as the premium beauty category. This is gonna feature brands like T3 and CauseRx if you've heard of them and they're launching initiative

Can selling on Walmart.com be your new secret weapon for e-commerce success? Join us as we welcome Ryan King from BlueRyse, a true Walmart marketplace expert, who shares game-changing strategies for boosting your sales on Walmart. Ryan explains why diversifying your online presence beyond Amazon is not just a smart move but essential for long-term growth. He details how to establish a strong foundation on Walmart early, from crafting compelling listings to amassing reviews and maintaining brand consistency, all while catering to the unique preferences of Walmart shoppers. For those new to the world of e-commerce, Ryan offers a comparative analysis of Amazon and Walmart, shedding light on why Amazon is often the go-to starting point due to its extensive tools and higher volume opportunities. He shares insider tips on navigating Walmart's international selling stipulations and highlights the importance of brand registration to unlock exclusive advertising opportunities and protect intellectual property. Misconceptions about Walmart’s technology and algorithms are debunked, providing you with a solid understanding of how to effectively optimize your presence on this evolving platform. Optimizing your product listings on Walmart isn't just about slapping on a few keywords. Ryan emphasizes the importance of new product type level attributes and backend attributes for better search visibility. He also discusses the benefits of the Walmart Pro Seller badge and why re-uploading listings using the latest item spec 5.0 can make a difference. Learn how to craft clear product descriptions, optimize image stacks, and leverage sponsored product campaigns to skyrocket your sales. Plus, get the scoop on exciting new developments like sponsored brand shops and shelves that can significantly enhance your offsite traffic and ranking. Don't miss this episode full of insights to elevate your Walmart selling game! In episode 593 of the Serious Sellers Podcast, Carrie, Kevin, and Ryan discuss: 00:00 - Advanced Strategies Q&A for Walmart Sellers 02:56 - The Importance of Selling on Walmart 07:33 - Organic Shopping Shift Towards Walmart 10:51 - Maximizing Profits While Avoiding Price Wars 12:41 - Optimizing Sales on Walmart Marketplace 16:47 - Managing Duplicate Listings and IP Claims 22:28 - Optimizing Walmart Listings for Conversion 27:22 - Walmart Pro Seller Badge's Impact on Ranking 29:32 - Optimizing Walmart Listings and Advertising 33:03 - Optimizing Walmart PPC Campaigns for Efficiency ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Is your Amazon product logistics strategy ready for Q4? Join us as we sit down with Burak Yolga, Co-Founder & CEO at Forceget, a leading expert in global supply chain and logistics, who reveals crucial strategies that Amazon sellers need to thrive in the fast-approaching holiday season. Burak unpacks how to save money on logistics and explore new marketplaces amidst the rise of new players like TikTok Shop Temu, and Shein. As a special treat, Burak shares his favorite restaurants in Istanbul, just in time for Bradley who is heading to the upcoming conference in the city. We break down the factors driving up international shipping prices, from reduced vessel schedules to container shortages and shifting market demands. High inflation and the growth of platforms such as Temu and AliExpress are reshaping e-commerce, creating new challenges for Amazon sellers. Learn how to navigate Amazon Global Logistics’ practices, adapt to the new fees, and optimize your shipment strategy to stay competitive in today’s volatile market. This episode is a goldmine of insights for those grappling with the costs of selling large items on Amazon. Discover why more sellers are turning to third-party logistics providers and exploring multi-channel selling to maximize profitability. We highlight the benefits of early inventory planning, the impact of Amazon's new delivery rules, and the critical need for flexible fulfillment options. Plus, find out how expanding into physical retail stores like Walmart can be a game-changer for your business. Tune in for expert strategies that can transform your logistics approach and boost your bottom line this Q4. In episode 593 of the Serious Sellers Podcast, Bradley and Burak discuss: 00:00 - Global Supply Chain Insights and Tips 04:11 - Impact of Rising International Shipping Prices 07:20 - Impact of New Amazon Fees 12:26 - Amazon Global Logistics vs Independent Freight Forwarder 16:38 - Maximizing Amazon Seller Profitability 17:31 - Expanding Sales Beyond Amazon 23:00 - Diversifying Sales Channels and Maximizing Profits 24:03 - Saving on FBA Fees and Freight 30:11 - Benefits of Investing in Your Brand’s Website ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the world's leading experts on global supply chain and logistics and he's going to talk about a wide variety of topics, like things Amazon sellers can keep in mind for Q4, how they can save money on logistics and expanding to other marketplaces. How cool is that? Pretty cool, I think. Black Box by Helium 10 House is the largest database of Amazon products and keywords in the world. Outside of Amazon itself, we have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. And we got somebody who helped Serious Seller all over the world, I think the third, maybe fourth time he's been on the Podcast. Burak, how's it going? Man? I'm great. Bradley, Thanks for having me again. Burak: I'm great. Bradley, Thanks for having me again. Bradley Sutton: Are you in Miami right now? Burak: Yes, Miami Florida. Bradley Sutton: Okay, I'm wearing my Miami hat. This is, like, I think, an older minor league baseball team or something. That's why I'm wearing my Miami hat today in your honor. But you're originally from Turkey. Did you know that I'm going to Istanbul in a little bit? Burak: I think you mentioned. Yes, I'm very excited. I wish I was there to take you to the best food restaurants, you know. Bradley Sutton: You'll have to tell me what the good ones are. Are there any in Istanbul that for sure I need to go to so I can maybe even by myself I can go? Burak: I think you should definitely visit Galata Port. It's a new place. It's right by the water. There are some good Kebab places and also definitely Baklava. You should try Gülolu, the best Baklava in the world. Bradley Sutton: Perfect, all right, I'm going to those places. By the way, I'm not sure when this podcast is going to go out, but if anybody is in Turkey and is down to meet me on September the 4th or 5th and you want t

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon's revamped Alexa with generative AI to roll out in October https://www.zdnet.com/home-and-office/smart-home/amazons-revamped-alexa-with-generative-ai-to-roll-out-in-october/ Walmart Marketplace Accelerates Growth; Launches Category Expansion, Multichannel Solutions and Omnichannel Innovations for Sellers https://corporate.walmart.com/news/2024/08/27/walmart-marketplace-accelerates-growth-launches-category-expansion-multichannel-solutions-and-omnichannel-innovations-for-sellers How customers are making more informed shopping decisions with Rufus, Amazon’s generative AI-powered shopping assistant https://www.aboutamazon.com/news/retail/how-to-use-amazon-rufus How Amazon is using AI to detect fake product reviews and ensure authentic customer feedback https://www.aboutamazon.eu/news/customer-trust/how-amazon-is-using-ai-to-detect-fake-product-reviews-and-ensure-authentic-customer-feedback China fast-fashion retailer Temu soared like a rocket for two years—in just a few hours, its parent company lost more than $50 billion in market value https://fortune.com/2024/08/26/temu-pdd-stock-plunges-government-scrutiny-amazon-rivals/ Amazon India to cut down its selling fees by 12% ahead of festive season https://www.livemint.com/companies/amazon-india-to-cut-down-its-selling-fees-by-12-ahead-of-festive-season-janmashtami-2024-11724471866431.html Join Bradley and other Helium 10 Members for an informal meetup in Mumbai early in the morning on Friday the 6th! We will be in the Crystal Lounge networking and would love to see you there! For more details go to: h10.me/mumbai Catch Bradley at the Istanbul Global E-Export Summit 2024 h10.me/istanbul and at the Amazon Global Selling Community Event PH Seller Bootcamp in Manila h10.me/manila Lastly, are you leveraging Helium 10 to its fullest potential? We break down the newest features of Helium 10's Chrome extension, including the X-ray tool's suggested PPC bid column and clickable brand insights. Learn how to split-test product images and ideas with real Amazon buyer feedback using Helium 10's Audience tool powered by PickFu, and listen to a special use case from Kseniia that showcases its power in product development. Tune in for all these valuable insights and more to keep your e-commerce strategy ahead of the curve! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:17 - Alexa With AI 03:13 - Walmart Big Announcements 09:09 - Amazon Rufus 12:19 - Amazon Fake Reviews 12:55 - Shipping Time Settings 13:32 - Temu Trouble 14:21 - India Fee Reductions 14:54 - Meet Bradley on the Following Events 16:03 - Helium 10 New Feature Alerts 18:06 - Training Tip: How To Use Helium 10 Audience

Join us on this episode as we explore the exciting new updates to Helium 10's Keyword Tracker tool. Our host, Bradley Sutton, takes you through the revamped interface, showcasing features like customizable columns and the ability to add notes for tracking changes over time. We also highlight the importance of adding competitors and introduce new functionalities such as the instant index checker and automated Cerebro runs on competitors. Discover how to monitor organic and sponsored keyword ranks over time and leverage brand analytics for top keywords to enhance your keyword-tracking strategy. Additionally, we navigate the advanced functionalities within the keyword tracking tools, focusing on features like boosting keywords, tagging them for various phases of product launches, and examining keyword sales metrics versus search volume. Learn about the significance of the CPR number tailored to your product, and explore new features like Amazon Brand Analytics for click and conversion shares, as well as tracking keywords by department. We also tackle an open AMA session, answering questions about managing inventory during the honeymoon phase and strategies for maintaining sales momentum. Tune in for valuable insights and practical tips to optimize your Amazon selling experience using Helium 10's powerful tools. In episode 591 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Helium 10 Keyword Tracker Revamped! 03:00 - Tracking Product Changes in Keyword Tracker 06:30 - New Helium 10 Keyword Tracker Feature Updates 07:06 - Managing Keywords and Notes in Tracker 11:08 - New Keyword Tracker Features Introduced 13:58 - Automating Competitor Analysis in Keyword Tracker 17:27 - Ask Me Anything with Bradley Sutton 22:53 - Adtomic For Amazon KDP 25:38 - Competitor Keyword Sales Analysis With Cerebro ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you notice something new lately in Helium 10? Keyword Tracker got a complete makeover with exciting new features like instant index checker, a list of your top brand analytics keywords, automated Cerebro runs on your competitors in Keyword Tracker, and more. How cool is that? Pretty cool, I think. Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or, as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium 10's index checker to check any keywords you want. For more information, go to h10.me/indexchecker. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything and special training, and this month we have a special reveal about phase one of our new Keyword Tracker launch. So let's go ahead and hop into this. This was recorded live, so I'm also going to have some of the questions that you guys answered. Let's go ahead and hop into it. We are going to now get into the new Helium 10 Keyword Tracker. This is just the beginning. All right, I've been teasing this for months and months. Now there's some symbolism going with my wardrobe today for those watching this on YouTube or watching this out there. You'll notice I have the OG Helium 10 logo. Okay, so this is the original Helium 10 logo from you know that got started in 2016, 2017. And then my hat is the new Helium 10 logo right? And that's symbolic, because Keyword Tracker is one of the first tools that came out in 2017 and hasn't had, like any earth shattering design changes or things like that for a long time. And now you know, now we're bringing it to the new Helium 10. What are the new features? Let's go ahead and hop right into it. Bradley Sutton: Let me go ahead and share my screen, okay. So here we go guys, you should already have this new Keyword Tracker window. All right, this is how Keyword Tracker should look. What is new? The first of all, obviously, the whole look and feel of Keyword Tracker is different. If you don't have that, you should have a button up here that says try the new Keyword Tracker or something like that. All right, for a little bit of time. You're going to see a button that says go back to the previous Keyword Tracker. I wouldn't recommend doing that, because you know it's, you're going to have to go to this new one. Anyways, you can see up here at the top, just like before, how many keywords according to your plan you've used, and I have 30 out of my 500 boost used. You still have similar buttons up here like customize. Actually, this is new. If you hit the customize button, you can now choose which columns. You see y

Join Bradley Sutton in this episode of the Serious Sellers Podcast as we explore the vital importance of search volume metrics for Amazon sellers. We'll reveal why accurate search volume data is crucial for making informed decisions on listing optimization, PPC campaigns, and more. We'll discuss how to gauge demand in a niche and prioritize keywords effectively, while also addressing the limitations of Amazon's own search volume metrics. Listen in as Bradley addresses the misinformation circulating in the industry, particularly a misleading LinkedIn post comparing search volumes from Helium 10, Data Dive, and Jungle Scout. The episode highlights the flawed methodologies used in such comparisons and the significant differences between normalized and denormalized search volumes. Bradley clarifies the historical changes Amazon made to its search volume data and emphasizes the importance of fact-checking and accurate representation in tool comparisons. Lastly, we'll highlight the importance of maintaining civility in discussions about Amazon tools, particularly when it comes to the accuracy of search volume data. After conducting comparison tests, where we matched Helium 10's data against Amazon's only normalized search data, Brand Analytics, Helium 10 achieved an impressive 93.5% accuracy rate. In comparison, Jungle Scout scored 41.9% accuracy when evaluated against Search Query Performance, which uses a denormalized search metric. It's crucial that we provide our audience with reliable information. We are committed to addressing misleading information in future episodes, ensuring that our listeners receive the most insightful and accurate information. Thank you for your support, and stay tuned for more in-depth analysis. In episode 590 of the Serious Sellers Podcast, Bradley talks about: 01:52 - Accurate Amazon Search Volume Metric Importance 06:30 - Keyword Sales Is The Best Metric 07:11 - Addressing Misleading Information 12:19 - Debunking Jungle Scout’s Blog On Keyword Accuracy Analysis 17:30 - Search Frequency Rank And Why It’s Important 20:27 - Normalized vs. Denormalized Searches 20:58 - The History Of Search Volume In Amazon 21:22 - Understanding Normalized and Denormalized Searches 25:31 - Stop Comparing Apples to Oranges 26:20 - Let’s Do A Real Test 27:42 - How Accurate Is Helium 10’s Search Volume? 29:18 - Jungle Scout and Data Dive vs Search Query Performance Data 32:20 - Confusion Over Jungle Scout Search Volume History 35:45 - Bradley’s Final Message ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Search volume is one of the most important metrics for Amazon sellers to help make decisions like Listing, Optimization, PPC and more. Now, who has the most accurate search volume out there Jungle Scout and Data Dive or Helium 10? Well, spoiler alert in today's case. Today I'm going to show you that Helium 10 wins with a 93.5% accuracy, with Jungle Scout coming in second at 41.9%. How cool is that? Pretty cool. I think. You want to know what keywords are driving the most sales for listings on Amazon. To do that, you need to know what highly searched for keywords the product is ranking for, maybe at the top of page one. You can actually find that out in seconds by using Helium 10's keyword research tool, Cerebro. Now, that's just one of the many, many functions that make this tool my favorite tool in the whole suite, and it's the most powerful keyword research tool ever created for e-commerce sellers. For more information, go to h10.me/cerebro. Don't forget to use the Serious Sellers Podcast discount coupon SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And today, guys, we are going to have a special episode where I'm going deep. I spent a couple of nights without sleep working on this because things got me real riled up on this. All right, this is an important topic to me, and there's just so much misinformation out there that I was like I got to set the record straight. Bradley Sutton: Now the question is who has the most accurate search one? Well, of course, the first answer would be Amazon itself has the most accurate, because they're the ones who are providing information. Now, sometimes, though, it's not always the most useful though, like, for example hey, I'm trying to do research into a niche that I'm not selling in. Yet you're a little bit limited with being able to see search volume in Amazon. Search Query Performance for an existing list

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. YouTube takes on TikTok Shop with expanded Shopify partnership https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Walmart adds a Burger King benefit to its membership program https://www.cnbc.com/2024/08/22/walmart-plus-burger-king-benefit.html Shein sues Temu over copyright infringement, alleges rival loses money on every sale https://www.cnbc.com/2024/08/20/shein-sues-temu-over-copyright-infringement-trade-secret-theft.html FTC finally makes a sneaky online shopping tactic illegal https://www.thestreet.com/retail/ftc-online-shopping-tactic Temu’s Semi-Hosted Japan Site Will Officially Launch on August 27 https://pandaily.com/temus-semi-hosted-japan-site-will-officially-launch-on-august-27/ 50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events https://www.pymnts.com/news/retail/2024/50-of-amazon-prime-walmart-subscribers-step-up-during-sales-events/ How Amazon supports Black-owned businesses during Black Business Month—and all year long https://www.aboutamazon.com/news/small-business/how-amazon-supports-black-owned-businesses-during-black-business-month-and-all-year-long Make sure to watch this week’s training tip in our Helium 10 Alerts tool, this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is. Lastly, don't miss our insights into Helium 10 Adtomic's new features for creating custom bid rules in PPC management, designed to optimize your campaigns effectively. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Big Amazon Coupon Change 03:05 - Youtube x Shopify 04:47 - FBA Inventory Deadlines 05:36 - Walmart x Burger King 07:07 - International Return Update 08:08 - Temu vs. Shein 09:48 - FTC vs Fake Reviews 12:48 - Temu Japan 13:11 - Prime / Walmart+ Stats 14:33 - Black Business Accelerator 15:10 - Subscribe to Helium 10’s YouTube Channel 15:40 - Training Tip: An Alert That Can Save you $1000’s 19:07 - Helium 10 New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon has made a big update to coupons and promotions that could save you from some expensive mistakes. YouTube's trying to pull off some TikTok shop type moves. Walmart's giving away free Burger King Whoppers these stories and more on this edition of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz. We give you a rundown of all the news stories and goings on in the Amazon, Walmart, TikTok shop and e-commerce world. We let you know what new Helium 10 features have and also give you a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I've got a number of articles this week, so let's go ahead and hop right into it. First one coming up here is actually I was adding a coupon to this new product launch I'm doing of a coffin letter board and look what we found here on the coupon page. Anybody else notice this? In your browsers when you're trying to do coupons, there's this section that says stack promotions and it says do you want to allow this coupon to stack with percentage off or buy one get one. Promotions yes, allow stacking or no? Allow stacking. Now, this is pretty important because, as you know, in the past, like promotions stack with coupons and vice versa, meaning like let's say you had like a 20% off coupon on your page but then you had a 20% off promotion, that customer who's savvy could pick up both of those and apply it to your order, get 40% off right. But now, finally, you have the option to have it not stack If you're creating the coupon. Next, in the new help document about this, under stack promotions, amazon says here, based on your input provided on if you are going to stack or not, either one or both of the coupons or percentage off or buy one get one, free promotions will apply at checkout. So, for example, gave an example here it says let's say that you create a coupon 10% off and a percentage off coupon 20% off on the same ASIN, same duration. Now, if you say yes, I'm going to allow stacking during this promotion creation. Now both of these promotions are going to stack and the customer is goi

Are you still using the same Amazon PPC strategies you started with? Join us as Vincenzo Toscano from Ecomcy breaks down the evolution of Amazon PPC campaigns, sharing expert tips for launching and optimizing campaigns for maximum profitability. Vincenzo offers insights on how to adapt your strategies as your business grows and reveals common mistakes sellers make, like applying the same tactics across different stages of a product's lifecycle. From keyword adjustments to bid optimization, you’ll get a comprehensive guide to staying competitive. Explore the crucial role of keyword optimization during a product launch with Vincenzo's actionable advice. Discover how focusing on exact-match keywords and leveraging tools like Helium 10’s Cerebro can amplify your product’s success. Learn about the importance of the honeymoon period, and why organic positioning should be prioritized to build a solid foundation for future campaigns. With Vincenzo's guidance, you'll be armed with the knowledge to set up effective campaigns right from the start. Get to grips with the hierarchy of PPC campaign types and how to set ACoS goals tailored to your product's lifecycle with Vincenzo’s expert insights. Dive into strategies for targeting specific ASINs, managing product variations, and maintaining higher bids for exact-match keywords to ensure visibility. Vincenzo also shares his approach to handling irrelevant search terms and optimizing campaign performance. To wrap up, learn how to connect with Vincenzo and his agency, Ecomcy, for further consultation and support, making this episode an invaluable resource for serious Amazon sellers. In episode 589 of the Serious Sellers Podcast, Carrie and Vincenzo discuss: 00:00 - Strategies for Launching With Amazon PPC 02:52 - PPC Tips for Successful Launch 04:08 - Optimizing Amazon PPC Keywords for Success 10:47 - Keyword Research and Profitability Analysis 15:07 - PPC Strategy Hierarchy and ACoS Goals 19:23 - Optimizing ACoS for Amazon Sales 25:20 - Scaling Product With PPC Campaigns 26:48 - Optimizing ASIN Targeting for PPC 29:33 - Keyword Variation Strategy for Campaigns 30:49 - Connecting With Vincenzo and Ecomcy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Vincenzo Toscano from Ecomcy and he's going to be sharing tips and strategies for launching with PPC. He's also going to give you some tips and tricks on how to best optimize for profitability and he's going to give you ways to find the best keywords for those launch campaigns. Bradley Sutton: How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live Tacos Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: I'm going to go ahead and bring on our guest, who is a friend of mine and I'm very excited to have him today, and it's Vincenzo Toscano. Hey, Vincenzo. Vincenzo: Hello Carrie. Thank you so much for having me and a pleasure to be here. How are you doing? Carrie Miller: Yes, I'm doing great. Tell everyone where you're at. You're a world traveler, so. Vincenzo: Right now I'm in London, so August for me is been kind of like a slower month. I mean, I still did like two, three trips but it’s lower than usual. And then in September, I retake the traveling around, yeah. Carrie Miller: Yeah, you're always somewhere, so it's always fun to hear where you're at. Vincenzo, can you just tell everyone a little bit about yourself and also your agency, Ecomcy? Vincenzo: So, essentially, at Ecomcy, we are a full Amazon and Walmart brand management agency. So we specialize on everything in terms of listing optimization, PPC, brand creative, international expansion, everything that has to do in terms of all the tasks that your business needs to suc

Ever wondered how to navigate the complex world of tax and compliance as an Amazon seller? Join us as we chat with Bojan Gajic, the former CEO of Helium 10 and now CEO of Avask, who brings a wealth of knowledge and fresh perspectives on scaling your Amazon, Walmart, and e-commerce business. Bojan shares his experience from recent Avask x Helium 10 workshops in Europe, offering valuable insights into the benefits of advanced content and the irreplaceable value of in-person networking. Balancing work, family, and personal interests while striving for business growth can be a tough juggle. We'll explore the current landscape for Amazon sellers, highlighting the increasing challenges in the saturated U.S. market and the promising opportunities in Europe. Learn practical strategies for maintaining healthy margins and adapting to market shifts, ensuring your business not only survives but thrives. Expanding into the European market can be a daunting task, fraught with regulatory hurdles and compliance issues. We dive into the intricacies of choosing the right country for importing goods and the critical role of sophisticated compliance providers like Avask. Plus, we discuss the transition of Avalara’s tax support in Europe and offer guidance on selecting new service providers. Tune in for a rich discussion that also touches on the joys and heartbreaks of Serbian basketball and offers tips for your next trip to the UK. In episode 588 of the Serious Sellers Podcast, Bradley and Bojan discuss: 00:00 - Amazon Sellers, Avask CEO Discussion 03:32 - Upcoming Avask x Helium 10 Workshop Announcement 07:53 - E-Commerce Seller Profitability Trends in Amazon 11:02 - Amazon's Marketplace Expansion Strategy in Europe 17:24 - Optimizing European Logistics for Amazon Sellers 25:27 - Global E-Commerce Compliance and Expansion 29:13 - Transitioning E-Commerce Tax Compliance Providers 30:40 - Transitioning to Avask for Tax Solutions 32:46 - Discussion on Serbian and UK Culture ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got on the show the former CEO of Helium 10, who's now the CEO of Avask, the leading company in the world for tax and compliance for Amazon sellers. We're going to talk on a wide variety of topics, including new Amazon incentives for some marketplaces, how sellers can help their profitability, and even Serbian basketball. How cool is that? Pretty cool, I think. Want to enter in an Amazon keyword and then within seconds get up to thousands of potentially related keywords that you could research? Then you need Magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely bs free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. So we have got somebody who is no stranger to the show. He's been on the podcast multiple times, former CTO and CEO of Helium 10, now current CEO of Avask, Bojan. Welcome back. Bojan: Thank you, Bradley. It's good to be back. It's always great to have a conversation with you and on Serious Seller Podcast, even better. Bradley Sutton: And especially, you now have this Walter White Heisenberg era. Look to you, you got the goatee and shaved heads. A little bit different look than when you had here at Helium 10. I like it. I like it. You got that Avask gear. I've got some of Avask gear. I got this Real Madrid jersey. For those who are watching this on YouTube a Real Madrid, Avask jersey that I got at our workshop. So let's just talk about that real quick. You know we've been doing these workshops over there together a Avask and Helium 10 in Europe. For the first time we did one in in Germany near the Avask office, and then we did another one in Spain and so, like what's been the feedback as far as these events that we’ve been doing? Bojan: There's excitement internally and externally. You were there, obviously, and I met people who woke up at 3am and then drove for four hours to meet you. So the level of excitement that you generate around the world is astonishing. I was familiar with that, but always impressed to see the level of excitement, the commitment that people have and are ready to make to exchange experiences with you. So that was great. Feedback was positive all across the board. So sellers that attended, they're saying that this kind of experience, this kind of focused content that is not beginner content but sort of content that allows you

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Let’s take a closer look at the anticipated Prime Big Deal Days and speculate on the potential dates for this high-stakes event. And just when you thought Walmart was keeping quiet, they've rolled out Walmart Cross Border, a service designed to challenge Amazon Global Logistics with efficient port-to-door shipping for goods manufactured in China. Tune in to understand how these changes might alter your business strategies in the upcoming shopping seasons. Walmart opens ocean shipping network to marketplace sellers https://www.retaildive.com/news/walmart-china-cross-border-shipping-service-marketplace-sellers/724202/ But that's not all—AI is revolutionizing the way we shop and sell online. From helping consumers find the best deals to potentially reducing the advertising burden for sellers, AI-powered search tools are transforming the e-commerce landscape. Whether you see AI as a friend or foe in your selling journey, it's crucial to stay informed. I've got all the insights you need, along with a must-read article linked in the description for a deeper dive. Recent Google Ruling May Open Door to More AI-Powered eCommerce https://www.pymnts.com/news/ecommerce/2024/recent-google-ruling-may-open-door-to-more-ai-powered-ecommerce/ Don't miss out on this week's buzzing news roundup that's packed with actionable advice and expert insights. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Prime Exclusive Discounts FREE 02:56 - Prime Big Deal Days 04:38 - Walmart Cross Border 05:48 - Amazon Inbound Fees 08:55 - FBA Returnless Resolutions 11:45 - AI E-commerce

What if you could replace your corporate salary with millions in e-commerce sales? This inspiring episode brings together Robert Gomez, a former senior finance manager at Microsoft turned successful e-commerce entrepreneur, and Kseniia Reidel, an aspiring Amazon e-commerce star. Robert reveals his transformative journey from the corporate world to achieving over $10 million in sales on Amazon and Walmart brand called Kaffe. Kseniia, on the verge of hitting her first seven-figure mark using Project X methods, shares her innovative strategies and experiences in scaling up an Amazon business. From facing the challenge of declining sales due to over-dependence on a single product to launching new product lines in Walmart, Robert and Kseniia provide invaluable insights into the world of e-commerce adaptability. They discuss the critical importance of diversifying product offerings and successfully managing logistics during peak seasons. The conversation underscores the significance of strategic retail placement and the rewards of being flexible in the ever-evolving online and retail marketplaces. We also delve into the game-changing benefits of hiring Virtual Assistants (VAs) for essential tasks like product research. Learn how effective VA onboarding can propel business growth and the impact of diversifying sales channels beyond Amazon, including Walmart, Faire.com, and even TikTok Shop. With strategies for maximizing profit margins and leveraging social media for brand growth, this episode is packed with actionable insights for anyone looking to thrive in the competitive Amazon, Walmart, and e-commerce landscape. In episode 587 of the Serious Sellers Podcast, Bradley, Kseniia, and Robert discuss: 01:08 - Amazon Seller Stories - Catching Up with Kseniia Reidel & Robert Gomez 10:17 - Dependence on Declining Kitchen Appliance Sales 10:24 - Navigating Brand Pivots and Retail Success 20:32 - Walmart Retail Expansion Success Story 22:52 - Product Expansion and Virtual Assistant Hiring Success 26:17 - High Margin Product Strategy Growth 29:01 - Product Launch Strategy at Walmart 36:55 - Amazon Seller VA Time Management 40:01 - Exploring TikTok Shop for their E-commerce Business 41:12 - Retail Expansion and Product Development 44:04 - Brand Expansion Strategy Discussion ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got two guests back on the show who've never met each other, but they've both been on here before Robert, who's generated over $10 million of sales with his brand on Amazon and Walmart, and Kseniia, who used Project X strategies to launch her first product, and now this year she's about to hit seven figures for the first time. How cool, is that? Pretty cool I think. Not sure on what main image you should choose from. Or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo? Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience. Bradley Sutton: forward slash audience. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got a couple of serious sellers back on the show Robert for the second time, Kseniia for the third and a half time. We had her on a little Prime Day special here. But welcome back to the show, guys, your first time meeting each other was today. Right, you had no idea who each other was. Robert: No idea. Bradley Sutton: I love doing that. I love bringing different sellers who maybe under other circumstances, might never have known each other. So it's really good to see that people from all walks of life have success on Amazon. Now, if you want to get the backstory of Robert, his first episode was on 448. So we're not going to go too much into his backstory here. Maybe we'll touch a little bit on it, but 448 is a good one to see his episode. And then Kseniia has been on. I think her first was episode 320. And then she was back on episode 441. So we're really close to Robert's episode there, talking about how she 10X her sales from that first episode today. I'm not sure what we're gonna completely know about. We're gonna catch up, completely know about. We're gonna catch up wi

Join us as we welcome back Steve Simonson, a renowned expert on sourcing and leveraging AI technology for Amazon sellers. This episode is packed with insights on a wide range of topics, from managing remote teams to the innovative use of voice AI in customer service. Steve shares his experiences over the past year, highlighting the rapid advancements in AI technology and how his team has been integrating these updates into their processes. We also discuss effective strategies for managing remote teams, emphasizing the importance of building management skills, fostering online collaboration, and maintaining team morale through regular communication and celebrations. Listen in as we explore the evolving role of AI in enhancing workflows and customer interactions, particularly for Amazon sellers. Steve sheds light on how major companies like Google, Amazon, and Meta are advancing AI technologies, with mentions of Meta's open-source Lama model and Amazon's AI applications like Rufus. Despite ongoing concerns about AI accuracy, Steve assures us that issues like hallucinations are gradually diminishing. We discuss the successful deployment of AI chatbots in customer service and the growing importance of AI in managing brand websites and internal company processes, with specific resources within the Helium 10 software highlighted for deeper insights. We also address the challenges facing Amazon sellers, including new fees, profitability issues, and competition. Steve offers reassurance by drawing parallels to past economic cycles and emphasizing persistence, sharing insights from Jeff Bezos' relentless approach. Additionally, we tackle the complexities of modern supply chain disruptions, offering practical tips for short-term problem-solving and long-term strategies such as resourcing and nearshoring. Finally, we highlight the significant opportunities that AI presents for small brands, encouraging businesses to embrace AI tools and look forward to upcoming events like Amazon Accelerate in Seattle. In episode 586 of the Serious Sellers Podcast, Bradley and Steve discuss: 00:00 - Managing Remote Teams and Leveraging AI For Amazon Sellers 03:53 - International Team Leadership Reflection 10:27 - Emerging AI Tools for Ecommerce Sellers 16:05 - Accessing Freedom Ticket for Amazon Sellers 19:09 - AI Video Creation for Beginners 20:46 - Leveraging AI for Listing Generation 22:56 - Navigating Challenges in E-Commerce Business 28:24 - Talking About Retirement 31:29 - Navigating Supply Chain Disruptions 34:09 - Enterprise Software and AI Integration Advice 35:32 - Small Brands Embracing AI Opportunities ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got Steve Simonson back on the show, one of the most knowledgeable people in the world when it comes to leveraging AI for Amazon sellers. He's going to talk about a wide variety of topics, such as running remote teams, to sourcing, to voice AI that can actually be your customer service rep. How cool is that? Pretty cool, I think. Are you afraid of running out of inventory before your next shipment comes in? Or maybe you're on the other side and you worry about having too much inventory, which could cap you out at the Amazon warehouses or even cost you storage fees? Stay on top of your inventory by using our robust inventory management tool. You can take advantage of our advanced forecasting algorithms, manage your 3PL inventory, create POs for your suppliers, create replenishment shipments and more all from inside Inventory Management by Helium 10. For more information, go to h10.me. Forward slash inventory management. Forward slash inventory management. And don't forget, you can sign up for a free Helium 10 account from there, or you can get 10% off for life by using our special podcast code SSP10. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. You know, here at Helium 10, I don't know how this happened but we have a lot of S things. You know, we've got the Serious Sellers podcast, we did the Sell and Scale Summit. Now we've got Steve Simonson here and so I did have a hat with an S. This is actually a unique minor league baseball Sacramento hat here, but we're trying to keep the S theme together here. Steve, how's it going? Steve: Boy, I'm well, I love it. The alliteration does not stop. That is really impressive. If you look closely at my forehead, you'll see a giant S carved into the forehead. So everybody, get out

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon to let TikTok users shop select products without leaving the video app https://seekingalpha.com/news/4137470-amazon-to-let-tiktok-users-shop-select-products-without-leaving-the-video-app-report UK TikTok Shop fees rise to 9% from September https://channelx.world/2024/08/uk-tiktok-shop-fees-rise-to-9-from-september/ Temu, Shein and Aliexpress are attracting US customers in their millions https://www.techradar.com/pro/temu-shein-and-aliexpress-are-attracting-us-customers-in-their-millions-poll-shows-and-thats-despite-the-fact-that-the-vast-majority-do-not-trust-these-online-chinese-retailers-in-the-first-place Plan your agenda for Amazon Accelerate 2024 https://sell.amazon.com/blog/accelerate-agenda-builder Lastly, get ready for Amazon Accelerate 2024 with tips on making the most out of this event by planning your agenda for the conference. Also don’t forget to join us for the Elite Workshop in Seattle. Don't miss out on these game-changing insights on the latest episode of the Weekly Buzz by Helium 10! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:58 - Shop Amazon ON TikTok! 03:21 - Amazon Holiday Fee Increase 05:26 - TikTok Fee Increase 06:06 - Temu / Shein Growing 07:45 - FBA Grade and Resell 08:29 - Kia Soul Delivery 09:58 - Amazon Accelerate Agenda 11:06 - Q3 Elite Workshop 12:01 - Pro Training Tip: Revamped Keyword Sales Estimation ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: You're going to be able to run Amazon ads on TikTok and users are going to be able to purchase from Amazon directly from TikTok. Amazon has increased its fees for fulfillment in Q4. These stories and more, on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings-ons and news stories that are going on the Amazon, TikTok shop and e-commerce world and we give you training tips of the week, as well as let you know what new Helium 10 features will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: All right, let's go ahead and hop into the news. We don't have as much quantity wise as stories as last week. We had a record 14, but we've got some bangers here today, so let's get into the first article. It's actually from seekingalpha.com. I don't think I've ever quoted that news website, but look at this. This is a doozy, guys. If it is what this article says, it is, but it says Amazon is going to let TikTok users shop select products without leaving the video app, all right. So what does that mean? Sounds like it's just what it says. It says Amazon is teaming up with TikTok to enable e-commerce shopping on the short content video app. All right, so this is actually citing an Amazon spokesperson. So it's supposedly now TikTok users can buy items from Amazon ads that are going to be run inside of TikTok. So they're scrolling TikTok not necessarily TikTok shop, but just regular TikTok and then somehow there's an ad on there and they're going to be able to purchase without even leaving TikTok. Now this, to me, is kind of a little bit mind boggling, because, you know, I would think that TikTok wants to prioritize TikTok shop. Bradley Sutton: But this is interesting. It recognizes, hey, amazon has got a lot of products that maybe people want to buy from there, and so now it says here this Amazon spokesperson says in app shopping with Amazon, is it going to be available for select products advertised on TikTok and sold by Amazon or independent sellers. So basically, what's going to happen, like Instagram and TikTok and others, is, with these new ads, users of those platforms can link their social media accounts to their Amazon profiles and check out within the social media apps using the payment and shipping information they've stored with Amazon. And I guess this the information which is the original source of this news article says that the social media ads are going to show more details that a shopper would find on Amazon's website prices, estimated shipping times, even prime eligibility. So that is a how cool? Is that? Pretty cool, I think. Like if, if you can now run targeted ads like that would be the key to me. Li

Erica Greenhalgh's transition from the funeral home industry to becoming a top Amazon seller is nothing short of remarkable. In this episode, we uncover the unique twists and turns of her career, beginning with her early days aspiring to be a dental hygienist, her unexpected entry into the funeral business, and ultimately, her leap into e-commerce. Erica opens up about the struggles she faced, the countless hours she invested, and the pivotal moments that shaped her path to success. With six associate degrees under her belt, her story is a testament to perseverance and the power of pursuing unconventional opportunities. We also talk about the nitty-gritty details of Erica's journey from a failed business to grossing $200,000 in her first year on Amazon. She shares her strategies for securing wholesale deals, managing a home warehouse, and the art of transforming poorly listed products on Amazon into top sellers. Erica's expertise in navigating the complexities of the adult product category on Amazon offers a unique perspective on the challenges and rewards of this niche market. Her ability to build strong relationships with small brands and address issues like minimum advertised pricing has been key to her success. Our conversation also explores the broader landscape of e-commerce, from compliance with Amazon's advertising policies to the potential of expanding to platforms like Walmart and TikTok. Erica's passion for her work and her humorous reflections on her unconventional career path make this episode a must-listen. We wrap up with a look ahead, eager to reconnect with Erica next year to see how her journey evolves and the new heights she aims to reach with her innovative strategies and tools like Helium 10. Join us for this engaging and insightful episode that promises to inspire and entertain. In episode 585 of the Serious Sellers Podcast, Bradley and Erica discuss: 00:00 - From Funeral Homes to Amazon Success 00:39 - Unique Amazon Seller Stories With Erica 06:36 - Transitioning to Amazon Sales Through Books 07:24 - From Funeral Home to Adult Products 09:47 - Wholesale Account Setup Success 15:01 - Growing Brands in Adult E-Commerce 16:43 - Sales Goals and Profit Margins 21:22 - Product Placement and Advertising Strategies 24:21 - Strange Incidents While Selling on Amazon 27:47 - Amazon's Advertising Guidelines Explained 28:30 - Amazon Strategies and TikTok Opportunities 33:34 - From Funeral Homes to Novelty Products ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got one of the most unique sellers we've had on. She started off her professional career running funeral homes, then transitioned to selling books online and doing retail arbitrage and now she grosses over $2 million a year selling adult products. How cool, is that? Pretty cool, I think. What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me/profits. Hello everybody and welcome to another episode of the Serious Seller’s podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got somebody who's a first time on the show and I actually just met her on a one-on-one call a couple of weeks ago here at you know, if you guys don't know this, you know Helium 10 Elite Program. One of the many benefits other than just you know being able to get training with Kevin King and weekly round tables and stuff? Is you get to book one-on-one calls with myself and Carrie and roundtables and stuff? Is you get to book one-on-one calls with myself and Carrie? And I started hearing about her business and a little bit of her story. I was like you know what? Say no more, because I would love to learn more about this from the podcast. I love just bringing in people who I meet at conferences and other ways who have unique Amazon stories and this definitely, I think, is a unique Amazon story. So, Erica, welcome to the show. Erica: Awesome. Thanks so much for having me. I appreciate it. Bradley Sutton: Awesome, awesome. Now, where are you at right now in the US of A. Erica: Currently I am in just a Mesa, Arizona, a little suburb of Phoenix. So, we are fortunate enough to have a little cabin up north that we could escape the heat from. Bradley Sutton: But isn't all of Arizona pretty hot? Erica: No, we're up in the mountains, so we are,

Join us in this episode of the Serious Sellers Podcast with the inspiring journey with Mansour Norouzi, a former civil engineer who has successfully transitioned to becoming an e-commerce advertising expert in Canada. In this episode, Mansour shares his story of moving from managing residential construction projects to launching his own Amazon brand in late 2018. Listen in as he discusses his discovery of Amazon advertising, starting by managing campaigns for others and eventually partnering with Incrementum Digital. Mansour's experience in launching a supplement brand and more in Canada offers valuable insights into leveraging Amazon data points and successfully transitioning careers. We also explore the utility and limitations of Amazon's Search Query Performance report. This often misunderstood data can be a goldmine for sellers when used correctly. Discover how Search Query Performance and the Product Opportunity Explorer can aid in ad testing, monitoring keyword trends, and understanding click-through and conversion rates compared to competitors. Learn about the challenges of scaling data analysis across multiple ASINs and the potential benefits of API integration. For a holistic brand view, focusing on top-performing products and key keywords is recommended, and the need for more streamlined solutions from Amazon is highlighted. The episode also covers optimizing advertising strategies on different platforms, including the nuanced differences between Walmart and Amazon. Mansour discusses the effectiveness of auto campaigns on Walmart and the importance of advanced placement controls for desktop and mobile optimization. Additionally, integrating Amazon data with Amazon seller tools like Helium 10 and conducting market share analysis using Market360 are emphasized for better insights. Finally, we dive into evolving strategies for cost-effective customer acquisition, sharing practical tips and real-world examples that have helped brands improve performance metrics over the past several months. Tune in for an episode packed with actionable strategies and inspiring success stories! In episode 584 of the Serious Sellers Podcast, Bradley and Mansour discuss: 00:00 - Leveraging Amazon Data Points for Success 04:57 - Transition From Engineering to Entrepreneurship 07:40 - Optimizing Performance With Amazon Search Data 11:43 - Challenges of Scaling Search Query Performance 18:26 - Analyzing Market Trends for Sales Success 19:56 - Understanding Brand Metrics for Amazon Success 26:49 - Amazon's Free Visibility Advantage 28:04 - Optimizing Advertising Strategies for E-Commerce 29:23 - Differentiating Amazon Data vs Helium 10 32:30 - Forecasting Strategy for Amazon Sellers 35:09 - Driving Cost-Effective Acquisition Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon is responsible for dangerous products sold on its site, federal agency rules https://www.nbcnews.com/business/consumer/amazon-responsible-dangerous-products-sold-site-federal-agency-rules-rcna164309 Etsy Is Getting Loyalty Program for Its Most Dedicated Shoppers https://gizmodo.com/etsy-is-getting-loyalty-program-for-its-most-dedicated-shoppers-2000481536 AWS Outage Hits Amazon Services, Ring, Whole Foods, Alexa https://www.crn.com/news/cloud/2024/aws-outage-hits-amazon-services-ring-whole-foods-alex Amazon looks to reduce costs to compete more aggressively on price as consumer habits shift https://www.geekwire.com/2024/amazon-looks-to-reduce-costs-to-compete-more-aggressively-on-price/ Dozens of angry Chinese suppliers swarmed Temu's office, saying they're tired of giving Westerners refunds without returns https://www.businessinsider.com/temus-office-besieged-chinese-suppliers-protesting-refund-policy-2024-7 New landing page in Sponsored Brands Grow brand impression share goal https://advertising.amazon.com/en-us/resources/whats-new/grow-brand-impression-share-with-new-landing-page/ Scale your message with priority delivery using Prime Video programmatic guaranteed deals https://advertising.amazon.com/en-us/resources/whats-new/scale-your-message-using-prime-video-programmatic-guaranteed-deals/ Harvest high performing targets with Target Promotion, now available for Sponsored Products advertisers in UCM ads console https://advertising.amazon.com/en-us/resources/whats-new/target-promotion-for-sponsored-products/ This episode is jam-packed with news and insights to help you stay ahead in the competitive world of selling on Amazon, Walmart, and ecommerce! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Amazon Recall Change 02:40 - New Bullet Point Rules 06:23 - Etsy Prime? 07:01 - Amazon Outage 07:43 - New Amazon Fees 09:50 - Amazon Cost Cutting 11:30 - Product Images Update 13:22 - On Time Delivery Policy 15:42 - Temu Sellers Gone Wild 17:38 - Labor Day Sale 18:16 - FBA Capacity Fees 19:51 - New Sponsored Brand Page 21:24 - Prime Video Ads 22:03 - Keyword Harvesting 24:04 - Sellerfest Online Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon is changing its bullet point requirements. There is yet another new fee that Amazon sellers are going to have to pay. Temu sellers in China storm the Temu offices in protest. This and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. Let's see what's buzzing. Today might be a first. There's so much news today. I think there might be a total of 14 or possibly more news articles that affect e-commerce sellers out there. So a very abnormal week. Let's go ahead and hop right into it. Bradley Sutton: The first news story that we're going to talk about today is from NBC News and it is entitled Amazon is responsible for dangerous products sold in its site. Federal agency rules, all right. So the Consumer Product Safety Commission is classifying Amazon, it says, as a distributor of the product and therefore bears legal responsibility for a recall. You know, in the past Amazon kind of like had this stance where they're like hey, we're not the sellers. It's third party sellers. You know like we'll do what we can to keep customers safe, but we're not the ones who are responsible for it. But now this ruling says that Amazon has to notify customers about and remove products deemed dangerous that it sells through its website. Federal regulators ruled on Tuesday, all right. So basically it's saying that, hey, amazon bears legal responsibility for product recalls, even if they are sold by us. You know, third party sellers. I guess there was a few years ago, three years ago, there was about 400,000 products sold that had faulty carbon monoxide alarms and and flammable children's pajamas, that's. I shouldn't laugh at that. But that's like who? Who is selling flammable children's pajamas? Like what kind of quality control are you guys doing? And flammable hairdryer, and they're subject to this order. But you know Amazon says it's already removed and notifi

Can bold, provocative branding be the key to skyrocketing your success on Amazon? In this episode, we are joined by the insightful Emma Schermer Tamir of Marketing by Emma, as she unpacks the art of building an iconic brand that doesn’t just blend in but stands out in a crowded marketplace. Alongside Kevin King, Emma demystifies the elements of branding beyond mere logos and names, highlighting actionable strategies to boost profitability and customer lifetime value. Using the example of selling water, she makes a compelling case for unique value propositions and effective communication with target customers. Discover how AI can be a game-changer for your Amazon branding strategy. We discuss powerful techniques for competitor analysis, from examining social media presence to dissecting customer feedback. Emma explains how AI tools can streamline this process, allowing you to build comprehensive customer avatars that include demographic details, emotional drivers, and cultural references. By examining the bold and provocative marketing strategies of Liquid Death, we showcase the importance of truly understanding your target audience and aligning your brand to meet their needs and expectations. Creating and maintaining a cohesive and evolving brand identity is more critical than ever. Emma shares the importance of continuously updating your customer avatar to reflect the shifting behaviors and needs of your market. She further explores the concept of imagining your business as a person, ensuring that every aspect, from marketing to product packaging, aligns with this identity. Through the compelling case of Liquid Death, Emma illustrates how bold messaging and sustainability efforts can create a deep customer connection. We wrap up by emphasizing the strategic benefits of thoroughly understanding your competitors and customer preferences to cultivate a loyal and enthusiastic customer base. In episode 583 of the Serious Sellers Podcast, Bradley, Kevin, and Emma discuss: 00:00 - Building an Iconic Brand on Amazon 02:06 - Copywriting and Branding Expert Interview 05:26 - Building a Profitable Water Business 13:14 - The Edgy Marketing of Liquid Death 14:44 - Differentiating Brand on Amazon With AI 18:08 - Powerful Branding Strategies 21:56 - Creating a Strong Brand Identity 30:02 - Effective Brand Storytelling for Communication 33:50 - Elevating Brand Strategy for Customer Connection ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Join us on an incredible journey as we welcome Carrie Miller, a familiar voice on the Serious Sellers Podcast, who shares her remarkable transition from teaching to becoming a multi-seven-figure seller on Amazon and Walmart. Born in Florida and raised in San Diego, Carrie attended Pepperdine University with aspirations of becoming a teacher, only to find herself navigating a challenging job market. Despite the odds, she secured a position teaching high school Spanish and even coached basketball, showcasing her dedication and versatility. Carrie's global experiences in Argentina and China add a unique flavor to her story, making her insights into the e-commerce world all the more compelling. Listen in as we explore her journey working for another e-commerce software company and shifting from customer interactions to creating content and masterclasses for their Academy. Her extensive experience with Helium 10 since 2017 played a pivotal role in her freelance work for various clients. Discover the impressive growth of their skateboard and apparel businesses, which saw significant milestones in 2020 and 2022, respectively. The discussion also touches on their successful foray into Walmart's marketplace and their upcoming venture into TikTok Shop, offering listeners valuable insights into e-commerce business growth and strategies. This episode also uncovers the lessons learned in product inspections and the importance of targeting niche markets. Hear firsthand about the challenges of receiving a large batch of smeared skateboard decks and dealing with quality issues that impacted product reviews. We emphasize the critical role of thorough factory inspections and having reliable on-the-ground sourcing experts. Additionally, we tackle security risks and challenges on Amazon, including account hacks and listing issues, and share effective strategies for optimizing e-commerce operations. From managing supply chain fees to utilizing AI-powered tools for competitor analysis, this episode is packed with practical advice to help you succeed in the competitive e-commerce landscape. In episode 582 of the Serious Sellers Podcast, Bradley and Carrie discuss: 00:00 - E-Commerce Strategies With Carrie Miller 04:07 - Global Teaching and Living Experiences 09:35 - E-Commerce Business Growth and Strategies 10:04 - Helium 10 Essential Tool for Agencies 13:52 - Success in a Competitive Apparel Market 18:44 - Learning From Mistakes in Product Inspections 19:38 - Security Risks and E-Commerce Challenges 24:41 - Success Through Consistency and Growth 28:13 - Unique Amazon & Walmart Strategies 32:09 - Optimizing Listing SEO Strategy With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon FBA Inventory Reimbursement Policy Update | Helium 10 https://www.helium10.com/blog/amazon-fba-inventory-reimbursement-policy-update/ TikTok Reportedly Bringing In-App Shopping to Spain and Ireland https://www.pymnts.com/news/ecommerce/2024/tiktok-reportedly-bringing-in-app-shopping-to-spain-and-ireland/ Additionally, we highlight significant updates on Amazon Seller Central. Discover the enhanced Voice of the Customer dashboard, which now includes new performance metrics and multilingual customer feedback. US-based brand-registered sellers can now create free 3D product models using the Amazon Seller iOS app, offering a 360-degree view to elevate the shopping experience. New brand analytics features are also on the horizon, focusing on customer segmentation to better target new audiences and reduce cart abandonment. Lastly, we explore Helium 10's AI-powered features in the Listing Builder tool, designed to optimize and generate copy and seasonal AI images for Amazon Posts and product listings. Tune in for a comprehensive rundown of these updates and more! In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - Amazon Reimbursement Changes 02:47 - TikTok Shop Expansion 04:00 - Voice of the Customer Updates 05:09 - Free 3D Models 06:42 - New Customer Segmentation 07:34 - Pro Training Tip: New AI Features Of Listing Builder ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Amazon has a new reimbursement policy, TikTok is expanding to even more countries and free 3D models for sellers who have an iOS seller app. This and so much more on today's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: So the first story is about Amazon changing their reimbursement policy. So, starting November 1st of 2024, amazon is going to proactively reimburse sellers for FBA items that are lost in Amazon fulfillment centers. They're going to issue the reimbursement as soon as an item is reported as a loss by the fulfillment center, which you can actually track in the reimbursements report on seller central, and Amazon is hoping that this is going to be a more seamless experience that's going to save sellers time and money by minimizing the need to manually research and file claims for lost items. However, if you as a seller do not receive an automatic reimbursement and you believe that your inventory has been lost or damaged, then you're going to actually also have to file a manual claim when they don't proactively do it, if there's a glitch in the system. Additionally, any removal claims are still going to be need to be filed manually. Also, starting October 23rd, amazon is actually updating their eligibility window policy, so all manual claims must now be submitted with the following deadlines. So, first, a fulfillment center operations claim for an item that is lost or damaged in the fulfillment center must be submitted no later than 60 days after the item was reported lost or damaged. Second, an FBA customer returns claim can be submitted between 60 to 120 days after the customer refund or replacement date. Claims must not be submitted before 60 days to ensure that the customer has time to return the item to Amazon for processing. Third, a removal claim for items lost in transit can be submitted 15 to 75 days from the shipment creation date. Claims must not be submitted before 15 days to ensure the shipment can be delivered back to you. And then, last, all other removal claims must be filed within 60 days of the shipment being delivered back to you. If you want more information, we actually wrote a blog so you can get that link to that blog in our description. So go ahead and check out the blog and it should answer all of your questions in regards to the new policy. Carrie Miller: All right, so next up, we have some TikTok shop news. TikTok shop is allegedly, or reportedly, going to be bringing in-app shopping to Ireland and Spain. According to this article, they'

Join us for an exciting episode where we uncover the latest and greatest from Helium 10. We kick off by exploring the top 14 innovative tools and features introduced this 2024, designed to give Amazon sellers a competitive edge. We highlight the platform's expanded capabilities to include the Amazon Brazil marketplace, making it easier than ever to tap into this emerging market through Amazon's Remote Fulfillment Program. Next, we introduce the powerful Product Launchpad tool, perfect for organizing multiple product research projects. Discover how you can track competitors, get AI-generated summaries, and even change Amazon prices directly within Helium 10. We also discuss the revamped Demand Analyzer tool and updated title length recommendations feature in the X-Ray tool, all aimed at enhancing your product research and listing optimization. Finally, we explore advanced features like the automation of Cerebro, available on the Diamond plan, and how it can save you time by tracking competitor activities and identifying valuable keywords. Learn about the new AI image generator in the Listing Builder tool, which allows you to create customized product images with specific instructions. We also cover Helium 10's new Listing Builder Scoring System that enhances Amazon SEO by providing a comprehensive score based on keyword usage and relevancy. Tune in to find out how these features can transform your Amazon selling experience! In episode 581 of the Serious Sellers Podcast, Bradley talks about: 00:00 - New Features in Helium 10 01:52 - Expanding Marketplaces With Helium 10 03:46 - New Tools for Amazon Product Research 08:32 - Helium 10 Niche Analysis and Features 13:09 - AI Image Generator in Listing Builder 18:19 - Tracking Competitors' Ads on the Product Page 20:48 - Helium 10 New Product Features 30:06 - Listing Builder Scoring System Overview 30:55 - Optimizing Product Listing With AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Did you know that since November of last year, Helium 10 has released 67 new tools and features? Today I'm going to go over my personal top 14 list of the best ones that can make you money right now, including one new tool that's going to make me over $3,000 for me on just one product alone. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Bradley Sutton: What I wanted to do today was I wanted to pick, I tried to pick, the top 10 best ones that can help you immediately as Amazon sellers right now, just from what we launched this year. All right, but I couldn't keep it to 10. So we're going to go to 14. So this, basically, these are my top 14 new features just from this year in Helium 10 that I think can help you guys out and probably apply to the great majority of you. All right, like, like it's not just like, oh, only a few people can use this one or a couple of people can use this, and I think you guys will find benefit in a lot of these, and I want to start going over these one by one here. Number 14 is now Helium 10 works for Brazil. All right, so we have a lot of marketplaces that Helium 10 works in. We have, obviously, Amazon USA, Walmart, Amazon Canada, Mexico, Germany, Spain, Italy, France, UK, India, Netherlands, Australia, Japan, United Arab Emirates and now Brazil. Bradley Sutton: So why is this important, though, is what changed on Amazon? Is you guys know about the Amazon North American fulfillment used to be called North American remote fulfillment. Now it's just called remote fulfillment, I believe, but that allows you, if you're selling an Amazon USA, it allows you to be able to just click a button and then your listings go live and are translated for Mexico, and then also your listing goes live in Canada if it qualifies. Well, now last year or early this year, Amazon changed it where now, if you are activate remote fulfillment, you have the option to sell on Amazon Brazil, which is an emerging marketplace in the Amazon ecosystem. So Helium 10 now works for Cerebro, Blackbox, X-ray, Magnet, Profits, whole bunch of tools. So, for example, I entered in this cooler bag my Portuguese is not great, that's what I'm assuming his is here into Cerebro and, as you can see, I get all these Portuguese keywords and some English keywords come up to of where this product is ranking. So, guys, this, the first part of this has nothing to do with Helium 10 is hey, go in and check, do you qualify to go ahead and op

Have you ever wondered how to conquer competitive markets without relying on PPC? In our latest episode, Melisa Vong, a Serial E-commerce Entrepreneur & Investor, returns after nearly three years to share her journey of exiting two successful brands in the beauty and supplement niches using innovative strategies. She dives into her unique approach of utilizing Reddit for Amazon sellers and stresses the importance of a diverse product catalog. Melisa also unveils her rapid product launch methodology, which employs extensive A/B split testing to constantly refine and improve her tactics. But Melisa's entrepreneurial flair doesn't stop there. She takes us on an exciting detour into the world of escape rooms, revealing how her Amazon-selling success funded this new venture. Melisa talks about why she chose to become a franchisee instead of starting from scratch, and the benefits of partnering with an established brand to manage logistics and technology. She opens up about the investment required and how a side hustle turned into an unexpected career opportunity at the franchise's head office. We also explore cutting-edge marketing strategies for e-commerce, including the use of Advite.ai to monitor Reddit threads for promotional opportunities. Melisa highlights how personalized branding can set you apart in crowded markets and discusses innovative tactics like Google redirects to drive external traffic to Amazon listings. Tune in for a wealth of practical tips and inspiring entrepreneurial insights, and find out how to connect with Melisa online to keep the conversation going. In episode 580 of the Serious Sellers Podcast, Bradley and Melisa discuss: 03:47 - Success in the Competitive Supplement Market on Amazon 10:12 - The Impact of Creative Marketing 11:37 - Franchise Escape Room Side Business Discussion 13:43 - Potential Partnership Opportunity With A Game Company 18:11 - Melisa's Passion Project 22:26 - Innovative Marketing Strategies for E-Commerce 22:30 - Reddit Strategy 26:23 - Label Variation for Product Packaging 28:21 - Enhancing Customer Engagement With AI 30:40 - Heat Maps Strategy 32:18 - Targeting Dog Breeds for Marketing 33:29 - Networking and Escape Room Fun ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got Melissa back on the show who's going to talk about how she's exited a couple of brands. She's had success in competitive niches without even using PPC. She's got a cool Reddit strategy for Amazon sellers and now how she's using her Amazon income to start an escape room business. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody! And welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Serious sellers of any level in the e-commerce world. I just had somebody recently on the show. I forgot who it was, but I was like man. It's been like forever since you've been on the show. It might be a record. Well, whatever it was for him or her, you have broken that record because I'm looking at my notes from Mel here and the last time you were on the show was 2021. So almost three years in between I've been trying to get you back. Melissa, you're just so hard to get a hold of. You're such a busy, busy boss lady. Anyways, how's it been going? Melisa: I know. I'm so sorry it's been a while but I'm excited to be back and thank you for your persistence and your patience with me. You know what they say the fortune's in the follow-up. So there you nailed that. But I've been awesome, you know, keeping busy not just Amazon, but kind of just dabbling in different worlds, and it's been fun, yeah. Bradley Sutton: Yeah, we're definitely going to talk about some of that stuff. You know I follow you vicariously a little bit through Instagram. It's kind of interesting to see some of the things that are going on your side. We're definitely going to dive into that. But if anybody wants to get more of Melissa's backstory, we're not going to completely rehash it here. Check out episodes 111 and also episode 302. All right, so episode 111, episode 302, you could learn a lot about her history and actually, one of the, were you in the? I don't think you had exited at the time in 2021, had you exited that? Was it a supplement brand or a beauty brand that you were doing back then? Melisa: So I exited a beauty brand and then also the following year exited in a supplement category, so still currently selling in supplements. I think when we last spoke, we did close out our exit. Bradle

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Prime Day drives U.S. online sales to record $14.2 billion https://www.cnbc.com/2024/07/18/amazon-prime-day-us-online-sales-climb-to-record-14point2-billion.html Shoppers spent $14.2 billion during Amazon's Prime Day: Here's what they bought https://www.usatoday.com/story/money/shopping/2024/07/18/amazon-prime-day-sales-record-14-billion/74457292007/ Prime Day 2024 drives record sales for overall US ecommerce https://www.digitalcommerce360.com/article/amazon-prime-day-sales/ Here’s some numbers that caught our eye when we looked at Pacvue data from Prime Day so far https://www.linkedin.com/posts/melissaburdick_amazonprimeday2024-primeday2024-activity-7219460602312708096-Tmdu/?utm_source=share&utm_medium=member_desktop Amazon Prime Day 2024 is officially over, and once again, broke records. Adobe Analytics' initial data shows that spending surpassed forecast, totaling $14.2B over two days. https://www.linkedin.com/posts/pacvue_primeday-pacvue-commerceacceleration-activity-7219815051182919681-KIZw/?utm_source=share&utm_medium=member_desktop Don't miss the introduction of the upcoming live monthly Freedom Ticket webinar on advanced branding techniques with guest expert Emma Schermer Tamir. Plus, get a sneak peek at new Helium 10 features, including the Adtomic Dayparting feature for Walmart advertising and an updated Keyword Tracker tool with enhanced functionalities. Lastly, discover how to effectively utilize the sales and traffic conversion tool to improve your e-commerce performance, and hear personal insights on tracking crucial metrics and making strategic adjustments throughout the year. Tune in next week for more invaluable tips and insights! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Prime Day Stats 04:13 - More Prime Day 07:09 - Community's Prime Day 09:07 - Freedom Ticket Webinar July 10:00 - Helium 10 New Feature Alerts 14:56 - Pro Training Tip: Amazon Business Reports Inside Helium 10

Meghla Bhardwaj, the globe's leading expert on sourcing from India, joins us for an illuminating discussion on the current and emerging trends in India's e-commerce landscape. Discover how giants like Amazon and Flipkart are transforming the market and how tier-two cities are becoming key players. Meghla also gives a heartfelt account of her personal journey of moving back to India from Singapore, shedding light on the adjustments and opportunities she encountered along the way. We take a deep dive into the quick commerce revolution in India, where mobile apps deliver groceries to your door in mere minutes. From specialty e-commerce websites focused on categories like apparel and electronics to the impressive success stories of Indian sellers on Amazon.com, this episode covers it all. Learn how individual entrepreneurs and niche manufacturers in sectors like bedsheets and jewelry are thriving, and how Indian factories are evolving to meet the needs of Amazon sellers with improved packaging and labeling capabilities. Beyond India, Meghla shares insights on sourcing opportunities in Turkey, emphasizing the high-quality textiles and unique designs that set Turkish products apart. She also discusses the growing electronics manufacturing industry in India and the increasing competitiveness of Indian sectors like organic cotton babywear and wooden toys. With a focus on the booming handmade sector and the importance of India sourcing trips, this episode is packed with valuable tips and personal stories for anyone interested in the dynamic world of e-commerce and global sourcing. In episode 579 of the Serious Sellers Podcast, Bradley and Meghla discuss: 00:00 - State Of E-Commerce in India 03:34 - Rising Trends in Indian E-Commerce 06:14 - Success in Cross-Border E-Commerce 11:51 - Finding Suppliers in India - Tips 14:32 - Sourcing and Differentiation in E-Commerce 20:38 - Changing Sourcing Trends in India 20:48 - Growth of Electronics Manufacturing in China 25:04 - Utilizing Meghla's India Sourcing Services 31:58 - Exploring Turkey's Unique Products and Opportunities ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got the world's foremost expert on sourcing products from India, Meghla, back on the show and she's going to talk about a variety of topics, not just sourcing in India, but also e-commerce in India and even sourcing in other countries like Turkey. How cool is that? Pretty cool, I think. Helium 10's got over 40 tools for e-commerce entrepreneurs. I know how overwhelming it might seem to try and figure out how you're going to learn how to use everything, or maybe even to know which ones you want to get started with, so for a completely free course that's going to guide you through learning everything you need in order to become a Helium 10 expert, visit the Helium 10 Academy that is h10.me forward slash academy. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we're going back on the opposite side of the world again. For the fourth time, Meghla 's here on the show. Meghla, welcome, welcome. Meghla: Thank you so much, Bradley. So excited to be here for the first time, yeah, but it's been quite a while. I think the last time I was on was a couple of years ago, wasn't it? Bradley Sutton: Yes, yeah, so just you know, if anybody wants to get Meghla’s full backstory, I got a list here of all the episodes she's been on, so you guys can, you know, pause this one and go back if you guys want to, but she's been on the show since 2019. All right, that was her first time on the show, was episode all the way back in episode 84, then two, 10, then three, 31. And now we're in the 500. So, every couple hundred episodes she joins us here like clockwork, and so it's been a couple of years. I guess the last time was right towards the end of COVID there early 2022. First of all, what are you up to these days? Where do you live? Where are you calling in from today? Meghla: Well, I'm calling in from India. So, as you know, I was previously based in Singapore and two years ago I moved back to India. To, you know, focus a lot more on the India sourcing business, India sourcing trip. So now I'm permanently based in India and it's been Bradley Sutton: Whereabouts? Meghla: in Delhi. Bradley Sutton: How is it being back home? Meghla: well, it's amazing, I mean, I really like it. My son had a bit of a problem adjusting. Bradley Sutton: I was about to say like your son, never lived in India bef

Unlock the secrets of skyrocketing your e-commerce sales with TikTok Shop! Join us as we sit down with Michelle Barnum-Smith, a leading expert on TikTok Shop, who will reveal why this platform is revolutionizing e-commerce and how you can tap into its immense potential. From unparalleled user engagement to an all-inclusive buying experience that supports brand building and data transparency, Michelle dissects the unique advantages TikTok Shop offers over traditional platforms like Amazon. Get ready to learn how full visibility of sales data and direct customer interactions can transform your business. In this episode, we explore the seamless customer journey on TikTok Shop from sparking awareness to completing a purchase all within the app. Discover how the shift from traditional influencer marketing to a collaborative affiliate model is empowering creators to drive sales through direct rewards from TikTok. We also get into TikTok's growing prominence as a search engine for younger generations and the new shopping features that make discoverability effortless. This is a golden opportunity for sellers to leverage TikTok Shop's innovative ecosystem to maximize engagement and boost sales. Prepare to be inspired by real-life success stories and practical tips for setting up your very own TikTok Shop. We cover everything from business registration and linking social accounts to optimizing your listings and content for viral success. Michelle shares invaluable insights on inventory forecasting and the ripple effect of TikTok Shop's success on other platforms like Amazon. Plus, learn the importance of adhering to community guidelines to avoid account suspensions and ensure your business thrives on TikTok Shop. Don't miss out on this comprehensive guide to navigating and conquering TikTok Shop's dynamic marketplace! In episode 578 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - Exploring TikTok Shop for Sellers 02:56 - TikTok's Influence on Consumer Purchases 06:23 - Enhanced Shopping Experience on TikTok 09:32 - Maximizing Sales Through TikTok Shop 11:04 - Reviving Live Selling With TikTok Shop 16:22 - TikTok Shop Viral Success Stories 16:40 - Success Tips for TikTok Shop Setup 19:55 - Maximizing Marketing Opportunities on TikTok 25:11 - TikTok Shop Guidelines and Best Practices 26:40 - Navigating TikTok Shop Suspension Guidelines 33:48 - Effective Creator Outreach Strategy Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: TikTok shop is one of the hottest marketplaces in 2024 to sell on. Today we're going to do a deep dive into everything you need to know to get started selling on that platform. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our special Freedom Ticket monthly workshop, where we actually film live a training, a deep dive training, into a certain aspect of e-commerce and we put it later into Freedom Ticket so that you guys can benefit from it. But you guys here on the podcast are going to get the benefit of getting this training too. Now today's guest is going to be Michelle Barnum-Smith, who is definitely an expert in the field of TikTok shop and she's going to do a deep dive into like hey, what do you need to do to get started and what are some best practices? You know we've had some people on this podcast who sell on TikTok shop. You guys have heard them doing some crazy, crazy numbers, some of them even doing more than their Amazon business. So if you guys want to know what's involved with getting set up on this platform, this episode is going to be for you. Kevin King: Now, Michelle I've known for quite some time, and so today she's going to be showing you why you need to be considering TikTok and talking about some of the opportunities that are there and what she's doing to help herself and her clients actually crush it. So please welcome Michelle. Michelle: Today we've got lots of ground to cover and we're going to be talking about the TikTok shop opportunity. Just like Kevin said and Shivali said, unless you've been living under a rock, it is all the buzz, and rightly so. Some people don't realize this, but TikTok shop was born from a hashtag and the whole idea of TikTok made me buy it. This hashtag has been around for several years and it basically was like hey, I discovered this on TikTok and I went and bought it. And here I'm showing it off again because TikTok made me buy this. And essentially, TikTok shop allows businesses to showcase through engaging short videos, live streams and creator collaborations, and users can discover and purchase

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Launches New Program To Attract More UK Merchants https://www.socialmediatoday.com/news/tiktok-launches-program-attract-more-uk-merchants/720798/ Temu Breaks With Direct-From-China Strategy In Threat to Amazon https://www.theinformation.com/articles/temu-breaks-with-direct-from-china-strategy-in-threat-to-amazon Amazon Price Matching Update: As we all know Amazon has been price-matching Target and Walmart for a few years now causing many issues for brands. https://www.linkedin.com/posts/brandonfishman_amazon-target-activity-7215821589546721280-2Rv_/?utm_source=share&utm_medium=member_desktop Flip, The TikTok Shop Competitor, Expands Social Commerce By Acquiring Curated https://www.forbes.com/sites/pamdanziger/2024/07/09/flip-the-tiktok-shop-competitor-expands-social-commerce-by-acquiring-curated/ Amazon defeats US consumer lawsuit over ‘buy box’ product listings https://www.reuters.com/legal/transactional/amazon-defeats-us-consumer-lawsuit-over-buy-box-product-listings-2024-07-08/ Etsy loses its ‘handmade’ and ‘vintage’ labels as it takes on Temu and Amazon https://www.theverge.com/2024/7/9/24190843/etsy-handmade-vintage-policy-change Don't miss an exciting preview of the Amazon Accelerate event and how you can win free tickets from Helium 10. Lastly, Bradley talks about the latest update on Helium 10's Chrome extension, designed to give you the competitive edge you need in title optimization. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - $1M TikTok Shop Program 01:43 - Temu Becoming Amazon-ish? 03:27 - Target / Amazon Buy Box Blunder 05:12 - New TikTok Shop Clone 07:12 - Amazon Wins Lawsuit 08:24 - Big Etsy Change 10:38 - Walmart Connect Updates 11:15 - Amazon Accelerate Updates 12:00 - Follow Helium 10 On TikTok 12:54 - New Feature Alerts & Training ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Temu's going after Amazon now. Big buy box issues. If you sell on Target and Amazon, is change coming to Etsy? These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on the Amazon, Walmart, TikTok shop and e-commerce world. We give you training tips of the week and we let you know what new features from Helium 10 can give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, we got a lot of articles, so let's go ahead and hop right into it Now. The first article that we're going to be talking about today is actually from social media today, and it's entitled TikTok launches new program to attract more UK merchants. All right, so this is basically called the 1 Million Pound Club Initiative and it says it aims to help UK retailers reach 1 million pounds, or about 1.28 million in US dollars, in revenue via the app. Now what is involved in this program? Well, it says they're going to offer special incentives, support offerings, 0% commission, free sales, free storage, free fulfillment by TikTok seller support priority service. Some of you all might be saying, hey, sign me up. So it's kind of crazy these benefits that they're going to do Now. If you're interested in getting more information on this program, if you're in the UK, there is actually a link in this article that you should be able to get to down below. Bradley Sutton: Let's go talk about another platform and it's funny. A couple of weeks ago, when Carrie was doing the weekly buzz, there was a news article she had where it was entitled Is Amazon Becoming Temu-ish? You guys remember that story. It talked about how Amazon's opening up a kind of channel where it's kind of like Temu, where they have Chinese sellers, sell directly to US buyers and then they ship directly low-priced items and it gets to customers in like 10 days. This is funny. Now this is entitled Is Teemu Becoming Amazon-ish? So there's this article from theinformation.com and it's entitled Teemu Breaks with Direct from China Strategy in a Threat to Amazon. And basically what this article is talking about is how Timo is trying to kind of go away from just the direct from China to US model and they are actively trying to recruit US s

Join us for an insightful episode where we chat with David Milstein, co-founder of SellCord, about the strategies that drive success on Walmart. David shares an inspiring success story of a client who saw their sales surge from $2,000 to $200,000 per month within just two months by leveraging strategic account managers and Walmart Fulfillment Services (WFS). We also discuss realistic expectations for Walmart sales growth, suggesting sellers aim for 10% to 20% of their Amazon sales, emphasizing the importance of focusing on Walmart to unlock its full potential. Explore the benefits and intricacies of using virtual multi-packs with Walmart Fulfillment Services in this episode. We discuss how virtual GTINs can create multiple listings for a single unit, like multi-packs of shampoo, without additional physical inventory, reducing storage fees and return orders while lowering WFS fees. David also sheds light on pricing strategies, highlighting the significance of the $10 price point, and the current beta status of virtual packs and their anticipated wider rollout, along with the role of promotions in driving sales on Walmart. Listen in as we navigate the intricacies of Walmart's promotional campaigns and recent updates to their item specifications. We cover different types of promotional campaigns such as category-specific events and flash deals, and the strategic advantages they offer. Learn about accessing these campaigns through the growth opportunities section and the newly introduced Item Spec 5.0, which shifts from category-based to product-type-based listings. David also shares essential tips for managing Walmart accounts, including consolidating multiple accounts, transferring reviews from Shopify, and utilizing Walmart's Review Accelerator Program. In episode 577 of the Serious Sellers Podcast, Carrie and David discuss: 00:00 - Walmart Success Stories and Strategies 07:23 - Walmart Virtual Pack and Promotion Strategy 11:08 - New Walmart Promotional and Listing Strategies 11:38 - Accessing Growth Opportunities and New Promo Campaigns 15:55 - Optimizing Attributes for Walmart Ranking 20:36 - Walmart Account Management Strategies 21:01 - Bringing Reviews to Walmart Restrictions 23:58 - Flash Deals for All Sellers 29:05 - PPC and Listing Optimization Strategies ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with David Milstein from SellCord and he's going to be talking about some Walmart success stories and some strategies to help you to become successful on Walmart. He'll also be talking about the new item, spec 5.0, and Walmart promotions that can help boost sales. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and this episode is our monthly live Walmart Wednesday show where we talk about anything and everything Walmart related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: Welcome to another Walmart Wednesday. I'm so excited to have a very special guest today. We have David Milstein here, and so we're going to ask him a lot of questions. He is definitely one of the top experts in Walmart. He definitely has taught me a lot of what I know about Walmart, so definitely a privilege to have him here today. I'm going to go ahead and bring on David. Hi David. David: Hey, Carrie, it's great to be on. Thank you for having me. Carrie Miller: Yeah, thanks so much for coming on. So I told them a little bit about you. I mean, you are the co-founder of SellCord and you've been doing Walmart or in the Walmart game for like maybe three or four years now. Definitely an expert in Walmart and very, very knowledgeable about anything. Okay, so let's go ahead. And, David, I don't know if I've done enough justice for you about your background, but can you just tell a little bit about what you do at SellCord and just a little bit about you and your background and anything you want to let us know. David: Of course. Of course, sure, thank you for the opportunity. So, yeah, so I'm one of the co-founders of SellCord. Uh, we are a Walmart focused agency, so we only work on brands, on their Walmart growth, and we've positioned ourselves to just be exclusively focused in this, in this space, as we understand the future and opportunity that Walmart does have to offer. It's always great to be alongside Carrie, a fellow like-minded individual, who is with us on this Walmar

Do you want to outperform your competition on Amazon Prime Day 2024? Join us as we explore cutting-edge Amazon PPC strategies with the esteemed Destaney Wishon of BTR Media, who shares her expert predictions and actionable insights to help you skyrocket your Amazon advertising game. With Prime Day 2023 setting a new benchmark at $12.7 billion in sales, we decode consumer behavior shifts and the unique opportunities presented by this mid-year retail extravaganza, differentiating it from Black Friday and Cyber Monday. Our discussion dives deep into the art of managing Amazon ads around Prime Day, emphasizing the importance of defining your primary goal—be it maximizing profit or driving sales. We also unpack the extended attribution window's impact on ad spend, conversion rates, and ACoS. From the advantages of increased pre-event ad spend to capture window-shopping customers to the phenomenal conversion rates during Prime Day itself, we provide a holistic view of how to capitalize on this massive sales event. Destaney’s insights reveal the significance of targeted ad strategies in enhancing your organic rank and BSR, alongside the long-term benefits of acquiring new customers. Get ready to maximize your Prime Day advertising efforts with practical advice on Adtomic Day Parting Schedules. Learn how to control CPCs and optimize conversion rates during peak traffic times, identify high-performing search terms, and strategically adjust bids. We also tackle the challenges of regaining momentum post-stockout, realistic budgeting, and leveraging coupons to boost conversion rates. As we navigate the new pricing rules and the competitive landscape with events like Walmart Plus Week, we arm you with strategies to ensure your brand is well-prepared. Whether you're a seasoned Amazon seller or a new brand, this episode is packed with invaluable tips to help you make the most of Prime Day 2024. In episode 576 of the Serious Sellers Podcast, Bradley and Destaney discuss: 01:22 - Amazon PPC Readiness for Prime Day 04:20 - Prime Day Impact on Shopping Habits 08:56 - Amazon Prime Day Advertising Strategies 13:23 - Maximizing Sales Opportunities Beyond Prime Day 19:29 - Prime Day PPC Optimization Strategies 21:00 - Optimizing PPC Strategy for Prime Day 27:18 - Maximizing Creative Impact in Ads 32:06 - Prime Day PPC Strategy and Sales 35:48 - Maximizing Sales Strategy for Prime Day 36:42 - Price Matching and Marketplace Strategies 39:15 - PPC Spend Strategy for Prime Day ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: We continue in our series and helping you guys get ready for Amazon Prime Day 2024 with a special Tacos Tuesday episode with best practices for advertising, not just on Prime Day, but before it and after it. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week.Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic any level in the e-commerce world. Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I am your host Bradley Sutton, and this is the show that is completely bs free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in e-commerce world. Welcome to a very special edition of Tacos Tuesday. If you guys have noticed, for the last few weeks on, like the podcast and other live streams, we have been focusing on Prime Day readiness. We wanted to make sure that 2024 is your best Prime Day and today we wanted to go deep in specifically talking about Prime Day readiness for PPC. All right, because that’s one of the things that you can still kind of like control up until the day of Prime Day. So that's why we've invited the number one expert in the entire world on Amazon PPC Destaney Wishon here. Destiny, how's it going? Welcome back. Destaney: Hello, hello. Thank you so much for having me very excited to be here, as always. Bradley Sutton: Before we get into your training here, do you have any predictions for Prime Day. Like, are you expecting things to be just kind of like normal, business as usual? Are you expecting anything new and unusual this year? Destaney: I am going to predict that this year is going to be even bigger than last year, which is saying something, because I d

Will Shein and Temu lose the tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These buzzing news stories and more in this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. EU plan to impose import duty on cheap goods could dent Shein and Temu https://www.theguardian.com/business/article/2024/jul/03/eu-plan-to-impose-import-duty-on-cheap-goods-could-dent-shein-and-temu TikTok Shop to discount ‘thousands’ of items during sales event https://www.retaildive.com/news/tiktok-shop-july-sales-event/720155/ Walmart+ Subscribers Break the 30% Mark https://www.pymnts.com/subscription-commerce/2024/walmart-subscribers-break-the-30-mark/ Amazon Discontinues Security Robot for Small Businesses After 8 Months https://www.pymnts.com/amazon/2024/amazon-discontinues-security-robot-for-small-businesses-after-8-months/ Virtual Stores are now showing up on some Amazon Storefronts. LinkedIn post by Liran Hirschkorn Save 25% on Amazon Warehousing and Distribution storage costs https://sell.amazon.com/blog/amazon-warehousing-and-distribution-promotion But that's not all! Take advantage of our tips on maximizing Prime Day sales using Helium 10's Insights Dashboard. Many sellers are sleeping on these features. This episode is packed with essential updates and strategies to keep you competitive in the ever-evolving e-commerce landscape. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Temu & Shein Crackdown? 04:23 - FBA Shipment Feature 06:05 - TikTok Shop Prime Day? 07:58 - Walmart+ Milestone 08:42 - Brand Tailored Promotion Update 09:49 - Amazon South Africa PPC 10:24 - Amazon Robots 11:38 - Amazon VR Stores 13:06 - AWS Discounts 14:03 - Pro Training Tip: Helium 10 Features You Should Use This Prime Day Transcript Bradley Sutton: Will low-cost marketplaces like Sheen and Temu lose their tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These news stories and more on this week's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing, all right, well, today is July 4th of July, national holiday in America, but you guys know me, I work 365 days a year, so I know no holidays. You guys need the news and I'm going to bring it to whether it is a holiday or not, so let's go ahead and hop right into it. Bradley Sutton: To start off, we actually have a news article that's not based on USA but actually based in Europe, and it's entitled. It was actually from the Guardian and it's entitled EU plans to impose import duty on cheap goods could dent Sheen and Temu All right, so they're making this move. Now, as you guys know, the reason why you know Temu and Sheen can offer such low prices, regardless of what country they're shipping to, is they take advantage of this kind of like loophole, as it were, like, for example, an EU. The threshold for this tariff is like 150 euros. In UK it's 135. And then there's also some other like threshold at 39 pounds or less. It doesn't involve VAT. So basically, what this means is that you know you can ship from China to the country uh, you know in EU or even America, uh, and the sender nor the recipient are charged like import duties and taxes, as opposed to if you're getting like a you know $200 item or something where you got to, you know fork over 20% or whatever it is, and in addition to that, you know to send from China that they take advantage of like these subsidies where they can get, they can ship things really, really cheap. But the one of the biggest advantages that the Chinese sellers have over European sellers or American sellers is that advantage of shipping things one at a time directly to customers so they can get around that import tax. Bradley Sutton: So what an EU Commission's spokesperson said is hey, what we have proposed is that there's now no exemption anym

Get ready for an insightful episode as we gear up for Amazon Prime Day with strategies from some of the most experienced sellers in the business. We kick things off with Abdul, a seasoned seller who shares his journey of nearly a decade on Amazon. Listen in as Abdul recounts his best and worst Prime Day moments, including how he achieved a 2-3X sales increase last year without relying on costly promotions. Instead, Abdul utilized coupon codes, price adjustments, and leveraged off-Amazon traffic through social media and email campaigns. He also shares his game plan for this year, including starting targeted broadcasts a week before Prime Day to maximize engagement and sales. Next, we shift gears to hear from Abe Chomali who has worked with multiple sellers, including a remarkable success story of a national electronics brand. This brand skyrocketed from $15,000 to $1 million in sales in a single day thanks to a premium deal position and massive advertising push. We also explore common pitfalls, such as internal miscommunications that can sabotage deals, and discuss the latest tactics for Prime Day 2024. Key strategies include leveraging new promotion types and recapturing potential sales from ad spend leading up to and during Prime Day. Finally, we share diverse seller experiences and strategies for Prime Day from Rolando Rosas, Gonzalo Zamora, Carrie Miller, and Huy Nguyen, highlighting both successes and challenges. From managing PPC budgets effectively to the potential pitfalls of overspending on ads, we cover it all. Sellers like Rolando found that turning off PPC on Prime Day didn’t negatively impact sales, saving significant costs. We also explore the use of Amazon Live for increased exposure without extra expenditure and the crucial role of Helium 10 tools in managing campaigns and tracking performance. By leveraging tools like Helium 10’s Cerebro and Market Tracker, sellers can optimize for Prime Day-specific keywords and ensure continued sales momentum. In episode 575 of the Serious Sellers Podcast, Bradley, Abdul, Abe, Gonzalo, Rolando, Carrie, and Huy discuss: 00:00 - Amazon Sellers Prime Day Strategy From Experienced Sellers 01:09 - Prime Day Strategy for New Sellers 02:54 - Improving Amazon Sales Strategies Over Time 08:15 - Maximizing Strategies for Prime Day 12:34 - New Strategies for Promotions and Sales 16:55 - Prime Day Sales Strategy Success 18:14 - Prime Day Strategies & Tools 27:19 - Successful Strategies for Prime Day Sales 35:20 - Optimizing Prime Day Sales Strategy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Prime Day is coming up, so to continue in our series of Prime Day readiness episodes, we've invited seasoned Amazon sellers who've sold millions of dollars on the platform to give some of their best and worst stories from previous Prime Days along with what they're planning to do this Prime Day. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimensions so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Prime day was just announced, although, of course, helium 10 serious sellers podcast listeners have been knowing when prime day was going to be since April, since we predicted it but we weren't sure. But now everybody's sure July 16 and 17 is the day, all right. Bradley Sutton: So, if you're a brand-new seller, by definition, this is going to be your first prime day, and so what I wanted to do is not just have me here give you guys a step-by-step tutorial. I wanted to bring different sellers on to ask them what their experience is, whether it's their own accounts or maybe, uh, they have a lot of clients who they've helped with their prime days, and it's funny, because the answer is not always oh, you've got to go all in the answer from some of these sellers. I'm not sure what they're going to say. Some of the sellers might say you know what I don't do extensive discounts on Prime Day, and that's fine too. We want to make sure that we give you guys a complete view of what people are doing and not doing on Prime Day, but jus

Join us as we bring together a group of innovative Amazon sellers from South Korea who share their unique insights and strategies in e-commerce. We introduce James Park, making his debut on an English podcast, who takes us through his fascinating journey from studying food science engineering in Korea and biology in Germany to working in the cosmetics industry. His story unfolds with a transition from traditional employment to launching his own e-commerce business, inspired by watching our other guest, Bopyo Park, on YouTube. Our conversation continues with an exploration of the Seller Kingdom community, a dedicated space for Korean Amazon sellers. We dive into current trends among Korean sellers, such as the increasing preference for sourcing K-beauty and K-food products from Korea. Additionally, we highlight the Korean e-commerce landscape, mentioning platforms like Coupang and Naver Smart Store, which offer promising opportunities for third-party sellers. We also consider the potential and challenges for foreign sellers looking to enter the Korean market, emphasizing cultural differences and pricing strategies. Finally, we explore advanced marketing strategies for Amazon sellers, focusing on optimizing PPC campaigns and enhancing product listings. We discuss the importance of auditing accounts, understanding market trends, and leveraging tools like Helium 10 for deeper insights. Unique approaches such as using search term reports and Google trends to inform listing updates are highlighted. We also introduce the Seller Kingdom Seoul Conference, an event aimed at connecting Amazon service providers with Korean sellers. The episode wraps up with a casual conversation about favorite Korean dramas and recommendations, providing a light-hearted end to a content-rich discussion. In episode 574 of the Serious Sellers Podcast, Bradley, Bopyo, and James discuss: 00:00 - Amazon Sellers From South Korea 00:12 - Helium 10 Chrome Extension Demand Analyzer 04:41 - Career Aspirations and Education Paths 07:44 - Korean Amazon Sellers and E-Commerce Growth 13:41 - Finding Korean Amazon Seller Partners 16:54 - Innovative Marketing Strategies for Amazon Sellers 19:11 - Utilizing Trends for Business Growth 24:39 - Amazon PPC and AI Strategies for Amazon Sellers 30:13 - Korean Ramen and Silicone Manufacturing 35:54 - K-Drama Discussion with Bradley and Guests Transcript Bradley Sutton: Today we've got a couple sellers from Korea who are going to talk about a wide range of topics, including what you can look at manufacturing in Korea, Korean marketplaces that you can sell on, and some general PPC and AI strategies for Amazon sellers. How cool is that? Pretty cool, I think. Are you browsing a Shopify, Walmart, ETSY, Alibaba or Pinterest page and maybe you see a cool product that you want to get some more data on. Well, while you're on those pages. You can actually use the Helium 10 Chrome extension demand analyzer to get instant data about what's happening on Amazon for those keywords on these other websites. Or maybe you want to then follow up and get an actual supplier quote from a company on Alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me/extension. Hello everybody and welcome to another episode of the series sellers podcast by Helium 10. I'm your host Bradley Sutton and this is the show that's completely BS free unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e -commerce world. And we are going to a couple parts of the world. I believe one of our guests is in New York and then we've got another guest in six o'clock in the morning on the other side of the world in Korea, Bopyo James. It's been a while. Bopyo: What’s up Bradley? Bradley Sutton: Hello, welcome, welcome. Now, this is James'. First ever English podcast and he's a little bit nervous, so I like to pick on our guests who are nervous, but there's no reason to be nervous, James. Your English is great and I know you have a lot of knowledge to share with us as well, so it's good to have you both on. Now Bopyo has been on our podcast before. If anybody wants to get a little bit more of his background, go back to episode 429 and you can learn a little bit about Bopyo's background, and he talked a lot about ChatGPT and it's actually funny in that episode some of the things that he mentioned. He would like Helium 10 to have for leveraging AI we actually already have now. So that was kind of a cool episode, so make sure to check that out now. Let's keep with James first, since this is James first time we need to get your background, James, so what city were you born and raised in Korea? James: My city is located in the Uiwang city. And then my town is two hours far from Seoul. Bradley Sutton: Where did you go to university? James: Univer

lk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s 10th Prime Day Event Returns July 16 & 17, With Millions of Exclusive Deals for Prime Members https://press.aboutamazon.com/2024/6/amazons-10th-prime-day-event-returns-july-16-17-with-millions-of-exclusive-deals-for-prime-members Walmart's 'largest deals event ever' to rival Amazon Prime Day https://www.yahoo.com/lifestyle/walmarts-largest-deals-event-ever-to-rival-amazon-prime-day--plus-sales-to-shop-now-215140714.html Amazon to launch discount section with direct shipping from China, the Information reports https://www.reuters.com/technology/amazon-launch-discount-section-with-direct-shipping-china-information-reports-2024-06-26/ Target and Shopify Partner to Help Consumers Discover and Shop an Expanded Assortment on Target.com https://corporate.target.com/press/release/2024/06/target-and-shopify-partner-to-help-consumers-discover-and-shop-an-expanded-assortment-on-target-com Buy with Prime is helping this rapid hydration brand not only increase shopper conversion, but also bring in new customers. https://buywithprime.amazon.com/customer-stories/case-study-hydralyte Amazon is working on a ChatGPT competitor https://qz.com/amazon-generative-ai-chatbot-chatgpt-metis-1851558879 Stay ahead of the curve with insights on the latest updates within Adtomic, especially the game-changing brand performance dashboard that offers critical data for making savvy pay-per-click advertising decisions. Our training tip of the week emphasizes the importance of leveraging historical data to boost profits during Prime Day, illustrated vividly with a real-world example of a Tyneco vacuum. Tune in to gain actionable advice that will help you optimize your advertising efforts and dominate search results as Prime Day approaches. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:49 - Prime Day Dates Announced 01:35 - Walmart Summer Deals 02:20 - Amazon Temu-ish Service? 04:49 - Target and Shopify Partner 05:45 - Buy with Prime on Homepage 07:32 - Amazon Version of ChatGPT? 08:48 - Helium 10 New Feature Alerts 09:46 - Pro Training Tip: Leveraging Historical Data to Boost Prime Day Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Prime Day Dates announced. Is Amazon trying to be like Temu and Amazon's new version of ChatGPT? This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay, let's go ahead and get into it. The first thing I want to talk about is the Prime Day dates were just announced. So Amazon officially announced Prime Day 2024 dates, which is going to be July 16th and 17th. And now something interesting about these dates is that Bradley Sutton actually on this very show, he actually predicted that Prime Day would be on these exact dates way back in April. So let's go ahead and go back to that clip and show Bradley's predictions for Prime Day. Bradley Sutton: Amazon hasn't necessarily announced the new Prime Day, but I'm like 95% sure I was able to figure out when it's going to be All right, so bear with me. Here's why I think that and by the way, spoiler alert, I that's just my rough guess. Carrie Miller: So there you have it. Bradley predicted these exact dates for Prime Day, so how cool is that? All right up next we have Walmart. Okay, so Walmart announced their largest deals ever, which is going to be from July 8th to July 11th. Now this is coming off of Walmart Plus week. That was last week, so during these days you can actually expect discounts on pretty much everything. Walmart Plus members are actually going to have early access to shop the best deals of the season by beginning at noon Eastern on July 8th, which is actually five hours before the rest of the public actually gets access, and this, I believe, is probably in competition with Amazon's prime day. So they're doing a lot of great deals over at Walmart. So not only as a consumer, that's gonna be helpful, but for sellers, it helps to attract a lot of people to the site, so really

Want to crush Prime Day 2024? We reveal game-changing strategies to maximize your sales! From prepping your inventory to harnessing the power of influencers and email lists, this episode is packed with actionable strategies. Discover how to optimize your pay-per-click ads by tweaking budgets, targeting your own ASINs, and leveraging the Cerebro Historical Trend Tool to stay ahead of the competition. We'll also guide you on adding last-minute coupons, and provide a Prime Day checklist to ensure your success. Learn how to launch new ASINs effectively, set up a brand website, and improve conversion rates through split-testing. We discuss the importance of fast delivery and the advantages of using FBA and the "Buy with Prime" button for seamless order fulfillment. You'll also get tips on building an email list for future events, and hear recommendations for resources like Bradley Sutton's Maldives Honeymoon podcasts for comprehensive product launch strategies. Tune in now to make Prime Day your biggest sales event ever! In episode 573 of the Serious Sellers Podcast, Carrie talks about: 00:00 - Prime Day 2024 Strategies and Tips 03:15 - Driving Traffic for Prime Day 09:33 - Cerebro Historical Trend Tool Overview 14:00 - Download The Checklist Here 14:21 - Building an Email List Strategies 17:12 - Split Testing A+ Content Conversion Factors 17:40 - Launching Strategies and Fulfillment Tips 20:50 - Expanding Into Walmart From Australia ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: Did you know that you can make Prime Day 2024 your biggest Prime Day ever by implementing a few different strategies? That's right. Today, I'm going to be talking about some incredible strategies that can help you to make Prime Day 2024 your biggest Prime Day ever. I'm also going to be doing a live AMA. So stay tuned. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host Bradley Sutton and this is the show that is our monthly special training with Ask Me Anything session. And today's host is going to be Carrie and she's going to be going over some Prime Day strategies for you guys like, you know, we got Prime Day coming up, but even if you catch this on the replay, guys, guess what? Prime Day is something that comes kind of like twice a year because there's like a usually special other deal day. So still pay attention to this episode, even if you're watching this or listening to it after Prime Day, she's going to give some good strategies. And then also, you guys came in and gave some pretty good questions for her after that. That we're also airing live. So don't forget to join these sessions every month. These ask me anything sessions. I highly recommend it. Usually, I'm the one on there, sometimes Carrie will be on there, sometimes Shivali will be on there, but get your questions ready for us. It could be about any episode you've had or your Amazon business, and we'll get to those questions live. Bradley Sutton: One more thing, if you want more personalized help and don't want to air out your questions in public, don't forget there's a way to have one-on-ones with the Evangelism Team myself, Carrie, Shivali. Make sure to sign up for Helium 10 Elite h10.me/elite, h10.me/elite. If you've got the Diamond Plan, it's only $99 extra per month. You'll get special trains with Kevin King. You'll get a special trains with me and Carrie, and even one-on-ones once a month you can sign up for. So make sure to do that. But without further ado, let's go ahead and get into Carrie's training. Carrie, take it away. Carrie Miller: All right, thank you all for joining, and today we're gonna talk about Prime Day, and this is our monthly training, where we allow everyone into this, and it's about Prime Day. And Prime Day is coming up, and this could potentially be your biggest day of the year, and I wanna just give you some tactics and some strategies that are gonna help you to basically make it your biggest Prime Day ever. So, before I get started though, I wanted to make sure that you all know that you can put your questions in the comments, and I'm going to do my best to answer all of your questions for Prime Day because I want to make sure that, you know, you guys are all completely prepared for this. Okay, so this is my Prime Day prep strategies. Okay, so I'm going to go through you slowly, but again, if you have any questions, make sure that you drop them into the chat because I'm going to be answering questions at the end as well. If I see something, though, that relates over in the chat box then I'll make sure to answer that as I go. Carrie Miller: But okay, so her

Join us as we explore crucial importing and inventory management strategies with Afolabi Oyerokun, a seasoned Amazon seller with over 20 years of experience. Afolabi takes us through his remarkable journey from Nigeria to the United States, where he transitioned from fashion design to computer animation before making his mark in e-commerce. Discover his insights on avoiding costly pitfalls when importing products from overseas, managing inventory effectively, and ensuring you don't run out or overstock. In this engaging episode, Afolabi shares essential tips on navigating U.S. customs seizures and maintaining effective communication with overseas factories. Learn about the common reasons for customs stopping a container and the importance of accurate documentation to avoid severe penalties. He also highlights the risks of using email for factory communications and suggests using platforms like WeChat to prevent scams. Plus, get the lowdown on labeling requirements for imported goods to ensure compliance with U.S. and Amazon regulations. Listen in as we discuss the critical role of third-party logistics (3PLs) in maintaining a diverse and efficient supply chain, despite Amazon's introduction of its AWD. Afolabi outlines the strategic advantages of using 3PLs for fulfilling orders across multiple marketplaces and offers practical tips for optimizing shipping. Additionally, we emphasize the importance of compliance with Customs and Border Protection (CBP) regulations and introduce a new tool to help track and ensure compliance with U.S. government regulations. Finally, get to know Afolabi a little better as we share contact information for his services and enjoy a light-hearted exchange about Nigerian cuisine. In episode 572 of the Serious Sellers Podcast, Bradley and Afolabi discuss: 00:00 - Importing Products From Overseas 03:54 - From Fashion to Tech 10:17 - Avoiding Customs Seizures in Online Selling 11:20 - Customs Seizure, Communication, and Mold Ownership 22:45 - Factory Confiscates Mold During Dispute 25:27 - Supply Chain Visibility and Customs Compliance 28:52 - Importance of Taking CBP Seriously 31:06 - Online Contact Information for Tariff Services3 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today's guest has got tons of strategies to help you avoid potential pitfalls that would be extremely costly when importing products from overseas, but he's also got a wealth of experience since he started selling on Amazon over 20 years ago. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And it's funny for the first time in like 570 episodes, I was recording an episode last week and then noticed that the recording wasn't working, so we're having to start all over again. So thanks to our guests for being accommodating, but at the same time, thanks to my terrible memory, I think I already forgot most of what we had talked about already. So it's going to be still new for me, just as it is for the audience right here. So, Afolabi, welcome to the show. How's it going this morning? Thank you again for coming on for a second time. Afolabi: I'm good. Thank you, Bradley, for having me over. Thanks a lot, I'm excited. Bradley Sutton: Awesome! Now we were talking about where I'm from right before this call, where I'm at right now. Where are you in the United States right now? Afolabi: I'm in Pennsylvania. I'm sitting at a 3PL here in Eastern PA. Bradley Sutton: Ah, so this is not your home, this is like where you work, your office. Afolabi: Correct. This is our office. Bradley Sutton: And where were you born and raised? Afolabi: Born in Nigeria, West Africa. I came into the US this January of 97. Bradley Sutton: Ah, okay, now hold on. This is something new already we didn't talk about last time, because this weekend I was at a church event and I met somebody from Nigeria and maybe I'll throw a picture up of that. But I asked him I'm a foodie, so I ask him if I find a good Nigerian restaurant here, what should I order? And he said something let's see if this is what you suggest too. He said fish, pepper soup. So is that a great cuisine that I should try for Nigerian food? Afolabi: Fish pepper soup is good, beef pepper soup is good and then you can. If you like rice, you can eat jollof rice. I love rice. It's spelled j-o-l-l-o-f. It's a traditional, uh, very nice, uh tasting rice. But I have to caution you on the fish pepper soup. If you don't like ho

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon's new AI-powered tools https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ads-image-generator-adds-aspect-ratio-capability https://www.aboutamazon.eu/news/empowering-small-business/amazon-announces-expansion-of-generative-ai-listing-tools-to-sellers-across-europe Amazon Ditching Air Pillows https://www.cnbc.com/2024/06/20/amazon-plastic-air-pillows-to-be-replaced-with-paper-filler.html Imagine saving thousands annually on fulfillment costs by optimizing product dimensions. We explore the financial benefits of Helium 10’s size tier optimization feature and how reducing an item’s length by just one inch can lead to significant savings. Additionally, learn how Helium 10’s Listing Analyzer and media comparison tools can give you an edge over competitors by enhancing product listings. With actionable insights and practical examples, this episode is packed with strategies to help you stay ahead in the e-commerce landscape. Tune in for all these valuable strategies and stay ahead in the e-commerce game! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Amazon AI Power Tools 02:27 - Expansion of AI Tools in Europe 03:34 - Walmart+ Week 04:28 - Walmart Connect Video Module 05:22 - Amazon Air Pillows 06:35 - Affiliate Marketing Example 08:42 - SQP + BTP Updates 12:22 - Follow Serious Sellers Podcast 13:18 - New Feature Alert 16:34 - Training: Listing Analyzer ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: AI tool expansion from Amazon, a Walmart new video feature, recap of new features in search, career performance and brand tailored promotions this and more on this week's weekly buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the new stories that's going on in the Amazon, Walmart, e-commerce world. We give you training tips of the week and we also let you know what new Helium 10 features were released. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing Just a couple of news articles of the day, so let's go ahead and hop right in it. Bradley Sutton: The very first one is from Amazon. It's entitled Amazon's new AI powered tools help advertisers easily create engaging and vibrant images. All right, so this is, you know, been out for quite a while now in in sponsored ads how you can upload an image and then create different backgrounds for that image. And now there's a couple of new features. First of all, this kind of cool, this article that we have linked to, probably down below in the comments has some quotes from our very own Melissa, right here from Pacvue, and you know she talks a little bit about it. Now, one thing that's interesting is or a couple of things that I noticed new that they're releasing is, first of all, that I noticed. New that they're releasing is, first of all, instead of you just having to do the prompt in order to let Amazon's AI know what to do for the background, it's gonna start scanning your listing and maybe kind of add some of its own flavor, even without you having to specify every single thing. The other new thing is that you're now able, through Amazon's AI image generation, to do it in different formats. You know like not just one exact. You know 10, 80 by 720 or whatever the heck it is Right. But you can do different formats because obviously there's different ad types, different image sizes for different use cases inside of seller central for ads or other things. Now, obviously, if you've been using Helium 10, or you've been using it or not, you hopefully know that you have access to not only this image generator but also, in Listing, builder is another image generator that you can create images for Amazon post sizes, for different A plus content modules, et cetera. So a lot of new AI stuff that, um, you know can definitely help you from Amazon. Bradley Sutton: Speaking of AI from Amazon, one more update about this topic. Another article here is entitled Amazon announces expansion of generative AI listing tools to sellers across Europe. So you know, months and months ago, we reported how, in Amazon USA, there's like a listing content builder that they had and some other things that

week’s Tacos Tuesday show is brimming with expert advice on leveraging Amazon's new data rollouts, like brand metrics and category insights, now seamlessly integrated into Helium 10’s Adtomic tool. Discover how these new metrics can help you understand both organic and sponsored performance, offering a pathway to improved conversion rates by analyzing category averages. Plus, we dive into innovative advertising elements, including AI and sponsored TV, to future-proof your Amazon PPC strategies. Launching a new product on Amazon and unsure about the best PPC tactics? Destaney breaks down the nuances between phrase, broad, and exact match campaigns, emphasizing the necessity of bid evaluation and search term analysis to boost exact match performance. Learn about keyword isolation and its potential to enhance relevancy and campaign success. With actionable tips on using our Keyword Tracker to analyze Amazon's recommended rank, you’ll find out how to significantly improve your organic ranking during the crucial launch phase. As Prime Day approaches, how can you keep your ad campaigns sharp and your sales soaring? We explore effective strategies to drive extra traffic while overcoming eligibility issues, such as running sponsor brands to subpages and utilizing alternative platforms like TikTok and Google. Our discussion includes crucial advice on building landing pages for optimal conversions and making savvy budget adjustments for Prime Day. Balancing defensive campaigns with organic sales is key, and Destaney shares her wisdom on maintaining a competitive edge without cannibalizing your organic presence. Join us for this insightful episode packed with practical tips to elevate your Amazon advertising game! In episode 571 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Amazon Advertising Strategy Session & AMA With Expert Guest 03:11 - Brand Metrics in Advertising Strategy 05:31 - Value of Amazon's Search Query Performance 08:48 - Understanding Repeat Purchases for Supplements 13:44 - Keyword Isolation Debate and Strategy 17:13 - Amazon Relevancy and Ranking Insights 20:45 - Optimizing Pricing Strategy for Prime Day 22:43 - Optimizing Amazon Advertising Budget Allocation 23:59 - Alternative Traffic Sources and Prime Day 30:22 - Amazon Advertising Strategies and Tips 31:31 - Planning for Prime Day Success ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we've got expert guest Destaney back on TACoS Tuesday and she's going to be answering a lot of advertising questions on a variety of topics such as keyword isolation, sponsor display strategy, Prime Day, PPC tips and more. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ad’s reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me/adtomic for more information. That's h10.me/adtomic. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show, that is our monthly TACoS Tuesday show, where we talk about anything and everything Amazon advertising related. And as always, we have special guests on with us each month and every other month we have the specialist of guest here. So, without further ado, let me go ahead and introduce her Destaney welcome, welcome back. How's it going? Destaney Wishon: It is going incredible. Super excited to be here. Bradley Sutton: Can you believe we are in the middle of June of 2024 already? It's like I don't know what's going on here. Destaney Wishon: We're already being thrown straight into Prime Day planning, like it never stops. Bradley Sutton: Yeah, it's never ends and, like I think the last few years that I've been in the Amazon world, it has been the fastest years of my life, like it's just going by. There's always so many things to do. So, just right off the bat, let's, let's just kick it off with anything new in the Amazon advertising world. Over the last couple months since you've been on here, you know like new reports from Amazon or your team has been trying out some new strategies or trying out some new ad types or different things, anything you can update us on. Destaney Wishon: I think the two biggest things Amazon's given us a lot more data lately. Helium 10 and Adtomic have already been pulling in some of that data from like a cat

Join us in this episode as we bring you an exciting update on Project X, where we gear up to launch a new product on Amazon. We walk you through our meticulous process for keyword research, listing optimization, and advanced photography techniques, essential for any Amazon seller looking to boost their e-commerce game. Utilizing tools like Helium 10's Xray and Cerebro, we identify top-performing competitors and extract valuable keywords to build a successful product listing. This episode is packed with actionable insights, including expert advice from Lailama Hasan, Helium 10’s marketing content manager, and Tayyaba Hasan, project manager at AMZ Onestep. Next, we explore the significance of competitor analysis in optimizing your Amazon listings. Using Helium 10 Listing Builder’s Competitor Performance Score (CPS), we highlight the importance of identifying high-performing keywords that competitors are ranking for, such as "coffin letterboard" and "coffin decor." We also discuss how to enhance product descriptions by addressing common customer pain points and incorporating unique product characteristics. By reviewing competitor images and customer use cases, we gather valuable insights to improve our own product's features and marketing strategies. Finally, we dive into the art of creating impactful product images to boost conversions. With expert guidance from our expert guests, we explore the three main types of images required by Amazon: main images, infographic images, and lifestyle images. Practical tips on lighting, equipment, and setting up backgrounds are shared to help you capture high-resolution, detailed images. Additionally, Tayyaba Hasan explains our four-step approach to creative image development, from research to optimization, and the importance of A-B testing and updating creatives based on customer feedback. Stay tuned as we wrap up with a sneak peek into next week’s webinar about TikTok Shop. In episode 570 of the Serious Sellers Podcast, Bradley, Lailama, and Tayyaba discuss: 00:00 - Listing Optimization Workshop for Amazon Sellers 02:12 - Amazon Product Keyword Analysis Strategy 09:06 - Optimizing Amazon Listings With Competitor Analysis 11:09 - Using AI to Write Product Listings 20:21 - Optimizing Amazon Listing Images for Conversions 21:16 - Product Photography 32:51 - Listing Image Optimization for Amazon 33:04 - Optimizing Listing Images for Conversions 36:24 - Image Concept for Pre-Cut Letter Boards 41:23 - Product Sizing and Reviews 43:38 - Stay Tuned For Our TikTok Shop Webinar Transcript Bradley Sutton: Today's a deep dive update into Project X, where we're going to launch a new product soon and together we're going to go over how I found the keywords and how I make the listing for this product plus get guest expert advice on photography, A+ Content and more. How cool is that? Pretty cool. I think Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And you guys can see that I've got all my Project X gear on today because this is a Project X update where you know for those of you who don't know Project X was this case study we did where we found coffin shelves and a whole bunch of other products that we started selling on a real Amazon account and we've kept it going throughout the years. And so I decided to launch a new product, a coffin letter board and I'm going to open up my strategies into how I find the keywords a little bit of a generalization on it, but how I find the keywords, how I put together my listing, and then we're going to talk about some advanced strategies for photography, like when you should use a agency, when you can do it on your own, and how you should tackle things like A+ Content, and how you can look at competitors to get ideas, et cetera. So we're going to go deep into this. This is a recording of a live training that we actually did a few days ago, and so we've cut it up so that you guy s can get the best of those strategies and hopefully you can take some of this and apply it to your next product launch or maybe your first product launch out there. So hope you enjoy this listing optimization workshop. Bradley Sutton: And I'm going to take you from ground zero, getting the keywords first. So here is on Amazon. First of all, let's go to the main keyword for this product coffin letter board. All right, and this is just a easy way in which we can get the main keywords. Okay, once I get to this page, I like to run Xray on the page to see who are the top sellers. All right, so who is really making the most money in this coffin letter board niche? And this is a niche that you know. I've been watching this for a while. You know like I wish I would have been one of the first ones to sell this, lik

Could this single change to Amazon's Subscribe and Save program revolutionize your Amazon selling strategy? Listen as we unpack all the latest buzzing news in the E-commerce space! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Registration is now live for Amazon's premier selling partner conference: Amazon Accelerate. Go to: h10.me/accelerate to get your tickets and use the code “HELIUM10SELLER” to get additional discounts Virtual Packs Are Available on Walmart.com https://www.linkedin.com/posts/david-milstein-53692611a_walmart-walmartmarketplace-ecommerce-activity-7205970821775822850-m-0y/ TikTok Shop is huge for the beauty industry https://www.theverge.com/2024/6/11/24176221/tiktok-shop-beauty-wellness-industry-growth-ecommerce Amazon Is a Top Destination for Brand-Focused Beauty Shoppers https://civicscience.com/amazon-is-a-top-destination-for-brand-focused-beauty-shoppers/ Temu Attracts More Repeat Buyers than eBay, Challenges Amazon https://www.msn.com/en-us/money/companies/temu-attracts-more-repeat-buyers-than-ebay-challenges-amazon/ar-BB1o4ili TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop https://techcrunch.com/2024/06/11/tiktok-comes-for-google-as-it-quietly-rolls-out-image-search-capabilities-in-tiktok-shop/ Finally, gear up for some valuable training sessions, including a free TikTok Shop webinar and strategies for making the most of Prime Day with Amazon’s latest advertising tools. Plus, a cool new update to Helium 10’s Demand Analyzer tool. Don’t miss out on these essential updates and strategies to boost your e-commerce success! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Amazon Subscribe & Save 03:12 - Amazon Accelerate 04:32 - Walmart Virtual Packs 05:26 - TikTok Shop Beauty 06:38 - Amazon Beauty 07:57 - Temu Vs. Ebay 10:03 - OX Insights 11:34 - Walmart 4 Star + 12:46 - TikTok Image Search 13:53 - TikTok Shop Webinar with Helium 10 14:20 - Prime PPC Webinar 14:51 - New Feature Alert & Training: Demand Analyzer ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: A big Amazon subscribe and save change. Walmart's got two new features coming. TikTok shop is skyrocketing. The beauty niche these stories and more on this week's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on the Amazon, Walmart e-commerce world. We also give you training tips of the week and we also let you know what new features that Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a number of news articles and things to go over today, so let's go ahead and hop right into our very first story, and this one is actually just directly from the Amazon seller central dashboard and it's for me, it's a, it's a big change. For some of you this might not affect at all, but basically this is entitled. Subscribe and save will launch for seller fulfilled orders on June 27th, All right. So those of you who are just using FBA, this is meaningless to you. For those of you who are like me and every single one of your products is FBA and you have an FBM SKU because you've got your own warehouse or you've got 3PL. Well, this is kind of big because until now you can only enroll FBA SKUs into subscribe and save. But now those of you who do both, like me or maybe there's some of you who just, for whatever reason, for regulatory reasons maybe there's some products that's not allowed in FBA, like meltable products or other things at certain times of year, guess what you can now keep that subscribe and save going, even if you are FBM. Bradley Sutton: All right, so this article talks about how they're automatically going to enroll all of your eligible replenishable products at the default discount set in your subscribe and save settings. All right, so the whole percentage discount thing is going to apply, like the you know, the 5% discount, uh, et cetera. Now, remember, you know these subscribe and save orders normally are just generated automatically for FBA, but now in your FBM pending orders you're going to start seeing subscribe and save order. So make sure to take a look at that

Join us for an insightful episode where we sit down with Christi Michelle, an expert in scaling Amazon businesses and the founder of The COO Integrator. Christi shares her fascinating journey from running an Amazon brand management agency to becoming a fractional Chief Operating Officer. Discover how she blends visionary ideas with tactical strategies, and hear about her comprehensive competitive analysis of 25 brand management agencies, revealing the importance of understanding unique value propositions. Christi's wealth of experience provides valuable lessons for e-commerce entrepreneurs looking to scale their businesses effectively. In another segment, we explore key strategies for measuring business health and scaling effectively. Learn how to assess your business's performance through crucial data metrics like PPC statistics and P&L statements. Understand the significance of evaluating employee performance and fitting within your organization. We also discuss Tony Robbins' 10 life cycle stages and their relevance in identifying your business's current strengths and weaknesses. Practical tools such as the EOS organizational checkup and core values exercises are highlighted to help you align your company's direction and goals for balanced growth. Finally, we tackle the challenges of managing remote teams and maintaining productivity in the e-commerce world. Discover strategies for fostering a strong company culture and maintaining relationships. Learn the importance of holding productive meetings that drive progress without creating unnecessary busy work. Additionally, Christi shares her transformative experience at a two-week water fasting retreat in Costa Rica, offering insights into personal growth through struggle and simplicity. Whether you're looking to scale your business or find balance in your entrepreneurial journey, this episode is packed with actionable advice and inspiration. In episode 569 of the Serious Sellers Podcast, Bradley and Christi discuss: 00:00 - Scaling Amazon Businesses With Expert Guidance 04:34 - Brand Management for Major Brands 08:03 - Business Evolution and Maturity Stages 09:32 - Measuring Business Health and Scaling 14:27 - Navigating Amazon's Rising Costs and Fees 20:11 - Key Role of HR in Business 21:03 - Effective Remote Business Operation 23:52 - Creating Constructive Meetings for Company Culture 25:33 - Costa Rica Spiritual Retreat Experience 29:20 - Business Growth and Simplification ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: So many Amazon sellers don't treat their Amazon businesses like a real business. So, we brought on somebody today who's an expert in this and she's helped countless number of businesses really scale up, and there's going to be great points that you're going to be able to glean from this as well. How cool is that? Pretty cool, I think. What was your gross sales yesterday, last week, last year? More importantly, what are your profits after all your cost of selling on Amazon? Did you pay any storage charges to Amazon? How much did you spend on PPC? Find out these key metrics and more by using the Helium 10 tool Profits. For more information, go to h10.me/profits. Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And I'm still here recording in Spain, Madrid, Spain. I'm here at the Avosk office and we are here with somebody who has not been on the podcast in like two, maybe even three years, over three years Christy in the house. How's it going? Christi Michelle: Hi, doing well. How are you? Bradley Sutton: I'm doing just ducky. I recorded Leo earlier today, but he did his presentation already, so I was able to ask him some stuff on it. But I don't know what you're going to talk about yet, so I'll ask you that in a little bit. But since it's been so long since you've been on the podcast, what in the world have you been up to? Christi Michelle: I think the last time I was on I was running an Amazon brand management agency, and so that was the first one that I was running at the time. And after that we merged, slash, sold to a larger agency where I was the head of operations as well. We had about 100 clients, about 90-ish employees, so really kind of scaled up, which turns out that's kind of my forte, and I was there for a little while and then I left and apparently, I just can't get enough of the agency world. So, for the last about two and a half years I've been running what's my new agency? The COO Integrator, an

Join us in this episode as we sit down with Leo Segovio, a top expert in the space, to discuss a wide range of topics that are essential for E-commerce sellers. Leo shares his unique insights on how optimizing Amazon images can significantly impact indexing and ranking. He also opens up about his recent ventures, including a software project for influencer and affiliate marketing, and an intriguing Airbnb project in Italy. Additionally, Leo provides valuable tips for Amazon sellers looking to diversify their income by investing in real estate, highlighting the importance of strategic investments to complement a thriving Amazon business. Listen in as we explore the evolving landscape of influencer and affiliate marketing strategies. We discuss how leveraging platforms like TikTok, Instagram, and YouTube can empower brands by building robust affiliate networks. We highlight successful brands and share advanced techniques for optimizing listings to ensure better visibility on Google and Amazon. Practical tips for using press releases on high-authority domains to improve Google indexing are also discussed, offering listeners actionable advice to enhance their marketing efforts. Finally, we talk about the significance of Google indexing for Amazon sellers and the benefits of driving traffic from Google to boost Amazon rankings. We discuss the theory that paid traffic may hold more weight and the value of optimizing images with keywords to enhance discoverability. Additionally, we examine Amazon's evolving search algorithms and how intent-based optimization is changing the way products are discovered on the platform. This episode is packed with valuable insights and strategies to help Amazon sellers navigate the complexities of e-commerce and achieve greater success. In episode 568 of the Serious Sellers Podcast, Bradley and Leo discuss: 04:14 - Investing In Real Estate Investments 09:41 - Leveraging Creator Marketplace for Affiliate Networks 15:56 - Google Indexing for Amazon Sellers 18:16 - Google Traffic Boosts Amazon Ranking 24:01 - Google Indexing Boosts Product Visibility 26:46 - Search Algorithm Evolution and Intent-Based Optimization 29:13 - Optimizing Amazon Listings for Intent-Based Search Transcript Bradley Sutton: Today we've got one of the top minds in the entire Amazon game back on the show, Leo Segovia. He's going to be talking about a wide variety of topics, such as the impact on indexing and ranking by optimizing your Amazon images, and much, much more. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I'm on the other side of the world right now. For those of you listening, maybe I sound a little different. We are in the AVASK office here in Madrid, Spain, right in the middle of our Elite Workshop, and just about 15 minutes ago we had our very first speaker. All the other speakers are very mad at him because he started off and he set the bar really high with his talk, but we've got no stranger to the show, Leo Segovia. Leo, how's it going? Leo: Bradley, good morning. How are you doing? Bradley Sutton: Doing great, doing great. Leo: Awesome. Yeah, this morning was great. I'm actually happy this is my first time in Madrid. Yes, I actually just stopped once. I think I was on my way to Puerto Rico, but yes, I got to enjoy the city. Today I'm here at the AVASK office in Madrid, so happy to be here and happy to be your guest again. Bradley Sutton: Awesome, awesome. So now you know it's been a while since Leo's been on the show, so let's first just catch up with what you've been up to. Have you been launching products on Amazon? You've just been focused on building software. What have you been up to the last couple of years since you've been on the show? Leo: Yeah, it's been a crazy year for me actually. I've been involved in a couple of different projects. We are obviously always looking for new products to launch. What kept me very busy in the past year has been software that I've been working on for influencer and affiliate marketing, and actually this Airbnb project in the south of Italy, which has been kind of a roller coaster. Yeah. Bradley Sutton: So, you actually moved, I remember you went from Canada to Florida and then a few months ago you moved back to your home, uh, country of Italy, but then this was always meant to be kind of just like a like a winter, uh or summer home for you. Leo: Yeah, that is correct. Uh, I have a family in Italy. So, and recently their area of Italy is called Puglia, it's in the southeast was becoming more and more popular and more expensive, and so I decided to buy a property there so that we could spend a week or a month in

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Shop Puts European Plans on Hold, Concentrates on US https://www.pymnts.com/news/social-commerce/2024/tiktok-shop-puts-european-plans-on-hold-concentrates-on-us/ Amazon Small Business Report https://sellingpartners.aboutamazon.com/impact The Amazon 2024 Force for Good application is now open! Amazon is searching for mission-driven selling partners who drive positive change in their community. https://sell.amazon.com/blog/force-for-good Learn how Amazon uses AI to spot damaged products before they’re shipped to customers https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ai-sustainability-carbon-footprint-product-defects But that’s not all! We’re also thrilled to announce Helium 10’s new Japanese version, designed to support Japanese users with native language navigation and subtitled tutorials. Plus, we've got a brand-new dashboard widget for tracking Amazon account metrics over time. Don't miss out on the hidden gems of our Chrome extension that could transform how you manage your Amazon business. And for those looking to optimize Amazon FBA fees, we share critical tips on monitoring package dimensions to save on unnecessary costs. Tune in as we unpack these game-changing updates and arm you with the tools to elevate your e-commerce game! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:52 - TikTok Shop Cancelled? 02:33 - Amazon Small Business Report 04:33 - Walmart Review Mapping 06:11 - Amazon Force For Good Awards 07:30 - Amazon Project PI 09:22 - Follow The AM/PM Podcast On LinkedIn 09:50 - Helium 10 New Feature Alerts 12:39 - Pro-Training Tip: Under The Radar Chrome Extensions Features Transcript Bradley Sutton: TikTok shop plans canceled in some countries. A chance to win cash direct from Amazon. Walmart now allows you to tie reviews to orders. This and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, Walmart and e-commerce world. We give you what's new inside of Helium 10 as far as new feature goes, and we also give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We got a few news articles today and then we got some cool training tips that I want to get to as well. So let's go ahead and hop right into the news Now Bradley Sutton: The first news article of the day is from Payments.com and it's entitled TikTok Shop Puts European Plans on Hold. Concentrates on US. So it's full steam ahead here in the US. But if you remember, a few weeks ago on the Weekly Buzz, we had reported that, hey, a release in places like Europe and Mexico and Canada was imminent, but now it is backtracking. So it says here in this article that, hey, TikTok had planned to roll out shopping platforms Spain, Italy, Germany, France and Ireland as early as July, but they have put a pause on these expansion plans, along with intentions to bring the TikTok shop to Mexico and Brazil. Now this article says, hey, that this decision reflected ByteDance, which is TikTok's parent company, their strategy of focusing on the US market in order to avert a possible ban. Now, one of the other reasons that they did this it says that they were afraid that European expansion plans might run into potentially regulatory scrutiny, kind of like it has happened in the U? S. And so they are like, hey, we're not about to uh, deal with that at this time. So for those of you who are excited in Europe about being able to start TikTok shop, unfortunately it's a no-go Now if you are in another country. It's pretty difficult to sell on TikTok shop in the USA because you need a social security number. But if you're based in the USA, you want to learn more about how to sell on TikTok shop. Make sure to check out our workshop next week. We'll have signup information this weekend in your email where we give you a detailed training on getting set up with TikTok shop. Bradley Sutton: Now, the next article here is actually from Amazon, and there's some interesting stats that you might not have known. Right, you know, like before, in the past, 50% of sales came from third-party sellers. You know how much it is now 60%. Do you know how many employees Amazon USA sellers are employing? 1.8 million. That's crazy. 1.8 million people are employed by Amazon sellers out there. How many sellers hit the seven figure mark for the first time last year? 10,000. So 10,000 sellers hi

Can a minor tweak to your Amazon listing images earn you an extra $40,000 a year? We uncover the incredible power of optimizing click-through rates and how even a 4% increase can transform your sales figures. Using split testing and tools like Helium 10 Audience, we guide you through the process of obtaining crucial market feedback to enhance your listings. From experimenting with main images and titles to leveraging Amazon's "Manage Your Experiments" feature, we leave no stone unturned in our quest to maximize your product's potential. What if you could figure out exactly which product image will capture consumers' attention before you even launch on Amazon? We dive into a fascinating case study involving a coffin shelf to reveal how audience testing can refine your images and help customers see the full value of what you offer. By investing in audience feedback, you can start with the best possible image, avoiding costly mistakes and boosting your chances of success right from the get-go. Ever wondered how psychological and demographic factors influence shopping decisions? We explore advanced listing optimization strategies and the importance of organic ranking during product launches. Through a real-time example with our Project X egg rack product, we illustrate how offline split tests can provide quick insights without risking revenue loss. Plus, discover the mechanics of A/B testing for product images, using Helium 10 Audience powered by PickFu to enhance your listings and drive your Amazon sales through the roof. Don't miss these game-changing tips and practical advice on making the most of your Amazon presence! In episode 567 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Optimizing Amazon Listing's Click-Through Rate for Sales 01:08 - Split Testing Images for Amazon Success 09:22 - Amazon Listing A/B Testing Image Results 11:17 - Optimizing Product Images With Audience Testing 16:00 - Improve Your Product Launches With Helium 10 19:13 - Targeting Audience for Advertising Campaign 24:13 - Listing Optimization Strategies and Launch Tactics 26:18 - Importance of Helium 10 Audience Testing 30:34 - A/B Testing for Product Images 31:33 - Testing for Best-Selling Variation in Audience 34:30 - Utilizing Tools for Amazon Sellers Transcript Bradley Sutton: Did you know that improving your click-through rate from search results on a product even only 4% for a product that maybe only sells even on just 10 units a day could mean up to $40,000 of extra sales in a year? Today, I'm going to show you exactly how you can split test your listing images in order to achieve results like this. How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience. Just enter in your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me/audience. Bradley Sutton: All right, hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly Ask Me Anything, where we do a training on a certain topic and then we open it up to all the members out there to go ahead and ask whatever questions you have about Helium 10 or Amazon that we can help you with. And today we're going to be talking about split testing images, both on Amazon, off Amazon, and we're going to do some live examples of this, and we're going to talk about why this is important and how it can help you. I think it's one of the most slept on things that a lot of Amazon sellers aren't doing. Bradley Sutton: All right, let's get started here. Now let me just give some framework on why I think this is something that literally every Amazon private label seller should be doing. When we create a new listing right, we have in our own mind what might convert the best as far as images, as far as titles, things like this, and it's based on, you know, hopefully some solid research. You know, maybe we've checked out the competition, maybe we know this certain niche right, but the problem is sometimes we might be a little bit biased, or we might kind of like overvalue our own knowledge of a certain niche, and when we do that, we could be leaving money on the table. You know, let's just do some calculations, guys. Let's just say that you know you want a certain click-through rate from the search results. Bradley Sutton: Let's just talk about main image, right now. Let's just say that your conversion rate, once people actually get to your page, is 10%. Let's just say it's 10%. All right, 10% of the people who click on your product they're going to convert.

Join us on our latest journey through the innovative world of AI-assisted Amazon selling! We kick off with the transformative capabilities of Helium 10’s Listing Builder tool. Listen in as Bradley guides you through the intricacies of crafting the ultimate Amazon listing, utilizing cutting-edge tools with the power of AI to enhance searchability and PPC effectiveness. We also unravel the secrets behind the Listing Quality Score, ensuring you leave with the knowledge to make your product stand out in the Amazon marketplace. Discover the future of e-commerce imagery with our dive into AI image generators, perfect for your lifestyle main images, Amazon Post, and all A+ content formats. Bradley also shares his personal experience in creating stunning visuals, emphasizing the prompt-writing process to achieve images that could even eclipse the originals. In this conversation, the power of keyword optimization comes to life as we import vital search terms into Listing Builder, setting the stage for an Amazon algorithm-friendly listing. Whether you're a seasoned seller or new to the game, you'll gain invaluable insights on making your product shine. In our final chapters, we tackle the craft of creating and optimizing Amazon listings with the assistance of AI. Bradley walks you through the process, from studying competitor listings to tailoring the tone of your product description. The strategic use of keywords is front and center, as we focus on targeting specific audiences and enhancing product visibility. We wrap up with a look at how to optimize listings against competitors and discuss the advantages of syncing listings directly to Amazon. With these strategies at your disposal, you're well on your way to mastering the art of Amazon listing optimization. In episode 566 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Mastering Helium 10's Amazon Listing Builder With AI 03:39 - Optimizing Keywords With Listing Builder 07:52 - AI Image Generator and Listing Creation 09:53 - Generating and Editing Amazon Listing Images 13:35 - Optimizing Keywords and Competitor Analysis 14:43 - Creating Amazon Listings With AI 21:22 - Optimizing Keywords in Listing Creation 25:11 - Understanding Amazon Keyword SEO Score 33:10 - Optimizing Amazon Listings With Listing Builder 33:41 - YouTube Keywords Analysis for Listing Optimization 40:38 - Creating Amazon Posts Efficiently with AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: 10 strategies that's going to help you craft your best Amazon listing with the help of AI, as well as even image generation and more. How cool is that? Pretty cool, I think. Hello everybody, welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this is another one in our series of Seller Strategy Masterclasses where I go deep into one of the Helium 10’s tools that helps with a specific use case, and today we're going to be talking about Listing Builder. That's why I got my LB hat on right here. So we're going to be talking about everything from how to check the SEO score, about how optimized your listing is to the Amazon algorithm potentially, to how to generate images for Amazon posts, how to generate captions for Amazon posts, how to write a listing from scratch without even AI, how to use AI to write a listing in any language that you're trying to make for a new marketplace. How to import listings, how to export listings and sync them. We have a lot of strategies today. Hopefully, I don't have to split this up into two episodes. I don't even know how long this is going to take me, but this is going to be a lot of great information today that you're going to be needing in order to make your first or next listing on any Amazon marketplace that Helium 10 works on. So let's go ahead and hop into it. Bradley Sutton: Let's first talk about an introduction and overview to just Listing Builder tools so you can kind of get to know it and understand how to navigate in it. So, Listing Builder if this is your first time going into it, the way you can navigate there is through your list in under listing optimization in your menu and then hit the Listing Builder button. Now, if you've never had Listing Builder before, you're not going to have any listings here. I've got a few here because I've already obviously made some listings and done some test listings here in Project X. But this is the main dashboard when you sign in, where you're going to be able to view all of the listings that you are edi

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart launching sale ahead of Amazon Prime Day https://www.axios.com/2024/05/30/walmart-plus-week-sale-amazon-prime-day Amazon Prime now includes a Grubhub food-delivery subscription https://www.cnbc.com/2024/05/30/amazon-prime-grubhub-subscription.html Amazon gets FAA approval to expand drone deliveries https://www.axios.com/2024/05/30/amazon-faa-drone-delivery Amazon expands A-to-z Guarantee in Europe to include property damage and personal injury claims https://www.aboutamazon.eu/news/customer-trust/amazon-expands-a-to-z-guarantee-in-europe-to-include-property-damage-and-personal-injury-claims Why Temu’s E-Commerce Model Is a Threat to U.S. Patent Holders https://observer.com/2024/05/why-temu-poses-a-threat-to-american-businesses-and-patent-holders/ Join us as we break down the latest feature alerts from Helium 10, along with a must-know training tip of the week on how to know who is running ads on your product page and your competitor’s product pages. Don't miss out on the insights that can make you a serious player in the e-commerce world! In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Walmart+ Week Announced 01:40 - Amazon x GrubHub 02:51 - FBA Inventory Analytics 04:02 - Amazon Drone Deliveries 05:00 - Amazon A-Z Claims 05:43 - Temu Counterfeits 06:33 - Helium 10 New Feature Alerts 07:40 - Pro Training Tip: How To Know Who Is Running Ads On Your Product Page ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel: Walmart+ week dates released. Amazon Prime now including a Grubhub food delivery subscription, and Amazon's new analytics page. This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest New Feature Alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel, and so Shivali, take it away and let us know what's buzzing. Shivali Patel: First up, we have a news article from Axio stating that, in a strategic move to outpace Amazon, Walmart is launching its Walmart+ week ahead of the annual Prime Day sale in July, signaling an early start to the summer shopping season. Last year they ran it around the same time as Prime Day, but this year they are running it a whole month early, from June 17 to the 23rd. Since, while Amazon has yet to announce the exact date for Prime Day 2024, it is expected to be in July, I hope that those of you who are Walmart sellers have enough inventory in Walmart WFS to cover the increased sales that you'll be experiencing. And for those of you who are Walmart buyers, this year's event extends well beyond product deals to include significant discounts on gas, travel and more, so that's something that you will want to stay on the lookout for. For example, they're doubling their gas discount to 20 cents per gallon at certain gas stations. Shivali Patel: Next up, we have this news piece from CNBC, which informs readers that Amazon Prime will now include a Grubhub food delivery subscription. This is definitely an enhancement to their Prime membership program, contributing even more to the ease that it offers its users. The decision aims to attract and retain members amidst the growing competition from Walmart and Target's loyalty programs. Previously, they actually used to offer a year-long Grubhub subscription, but they've now switched that over to free 99. Who doesn't love free 99? And that allows for free delivery on any orders over $12. Additionally, non-prime members can place Grubhub orders directly through Amazon's website and app. This announcement follows Amazon's 2022 agreement to secure up to a 15% stake in Grubhub. That was contingent on performance metrics and, though this might not directly affect sellers, there's always room in the conversation for added perks that Walmart and Amazon give to their Plus and Prime memberships, because, theoretically, the more value that they're able to add, the more that people will stick around on those platforms, lead

Join us for an insightful conversation with a true pioneer in the online marketplaces as we journey through a remarkable 20-year e-commerce journey featuring Rolando Rosas, who has two decades of selling experience, including 10 years on Amazon. Listen in as we unpack strategies to amplify product reviews on Amazon, ensuring compliance with their stringent terms of service. The discussion takes a turn down memory lane, recounting our guest's rich personal history from Panama to the United States and an unexpected career pivot that led him away from the medical field. The e-commerce landscape is constantly shifting, and our latest chat explores how sellers must evolve to keep pace. We reflect on the transition from physical storefronts to digital dominance, discussing the necessity for adaptability in response to the surge in online shopper activity. The dialogue further reveals the struggles and triumphs experienced by our guest, as we navigate through topics such as profitability challenges, hybrid business models, and the utility of analytical tools like Helium 10 for pinpointing underperforming products. In our final segment, we focus on maximizing profitability through cost control and the strategic use of available tools. We talk about the potential impact of Amazon's forthcoming FBA fees and how meticulous inventory management is key to thriving in e-commerce. Rounding out our discussion, our guest Rolando Rosas offers his insights into maintaining an online presence and the significance of podcast collaborations, sharing his accessibility on various platforms and his journey with Helium 10. So, tune in to gain valuable knowledge from a seasoned expert who has navigated the e-commerce waters with agility and success. In episode 565 of the Serious Sellers Podcast, Bradley and Rolando discuss: 00:00 - 20-Year E-Commerce Journey 11:04 - Evolving Strategies for Amazon Sellers 12:44 - Adapting to Changing Amazon Strategies 17:24 - Optimizing Amazon Seller Profitability 20:34 - Sellers Discuss Zero Fees and Profit 22:51 - Strategies for Maximizing Profitability With Amazon 24:37 - Amazon Advertising Strategies for Success 28:53 - Strategies for Reselling and Private Label 29:23 - Cost Control and Profit Increase Tools 34:01 - Online Presence and Podcast Collaboration ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today, we've got somebody who's been selling online for 20 years and on Amazon for 10 years, and it was even on a Helium 10 podcast before I ever was. How cool is that? Pretty cool, I think. How can you get more buyers to leave you Amazon product reviews? By following up with them in a way that's compliant with Amazon terms of service. You can use Helium 10 Follow-Up in order to automatically send out Amazon's request or review emails to any customers you want. Not just that, but you can specify when they get the message and even filter out people that you don't want to get that message, such as people who have asked for refunds or maybe ones that you gave discounts to. For more information, visit h10.me/followup. You can sign up for a free account or you can sign it up for a Platinum plan and get 10 % off for life by using the discount code SSP10. Hello everybody and welcome to another episode of the series sellers podcast by Helium 10. I'm your host Bradley Sutton and this is the show that's completely BS free unscripted and unrehearsed. Organic conversation about serious strategies for serious sellers of any level in the e -commerce world and we've got a serious seller who is doing what I think I gotta think about this might be a first so we've had many people who started maybe on the AMPM podcast and came here actually I'm one of them so my very first podcast I was ever on was when I was a new employee at Helium 10 and I was a guest of Manny Coats on one of the last podcasts he did for the AMPM podcast and then a few weeks later we actually started this one. Now, we've also had unique situations where we've actually had somebody on the German podcast, and they were on the Spanish podcast. We've had somebody on Serious Seller's Podcast English, and on the Spanish, Elizabeth Rivas for one Helium 10 elite member. But this might be the first time we've had somebody who's been on the AMPM podcast, the Serious Seller's Podcast in Espanol, and now the Serious Sellers Podcast English for a record-breaking moment here. Rolando, how's it going? Rolando: I am doing fine, that is right. I did appear with Manny Coats sometime in the middle before he, before, you know, changed over to Kevin and they had been on Adriana's now twice on the Bradley Sutton: Also you were a guest of Manny and Kevin then? Rolando: Yes. that is correct.

Unlock the secrets to boosting your Amazon sales without crossing the line with product inserts as we team up with our Freedom Ticket instructors, Kevin King and Rafael Veloz of Share It Studio. This episode is your ticket to understanding how to legally and effectively use product inserts to build your brand and keep customers returning for more. Ditch the confusion and stay ahead of the competition with actionable insights and real-life examples, including Kevin and Rafael’s success stories with calendar sales and customer-retaining newsletters. Prepare to transform your customer experience and drive repeat purchases with inventive strategies that resonate with your audience. We'll reveal the power of no-code apps as lead magnets, the smart use of QR codes, and how to craft calls to action that balance immediate sales with long-term loyalty. Rafael's Telly award-winning expertise shines as we navigate the nuances of customer engagement, ensuring your marketing efforts are not only effective but also compliant with Amazon's stringent policies. Wrap up with a toolkit of marketing finesse, from leveraging QR codes for product-related apps to utilizing calls to action that truly speak to your buyer persona. Whether it's offering warranties, discounts, or even prize draws, we've got you covered with legal and effective strategies that hook customers in. This episode is brimming with tactics and takeaways tailored to help you master the art of Amazon product inserts and skyrocket your e-commerce success. In episode 564 of the Serious Sellers Podcast, Bradley, Kevin, and Rafael discuss: 00:00 - How To Build An Unbreakable Brand With Product Inserts 00:59 - Advanced Amazon Product Inserts Discussion 08:57 - Leveraging Mail Leads for Calendar Sales 09:09 - Maximizing Sales Through Package Inserts 13:59 - Strategies for Amazon Product Insert Cards 18:10 - Enhancing Customer Feedback With QR Codes 26:35 - Amazon Review and QR Code Guidelines 27:15 - Prohibited Methods for Soliciting Reviews 31:02 - Generating Effective QR Codes for Customers 34:45 - Dog Treat Sample Pack Promotion 36:34 - QR Codes and Call to Actions ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Is it okay to do product inserts on Amazon? If so, what can and can't you put on those? We bring on Kevin King and expert guest Rafael to answer these questions and more. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and we have our monthly special. This is called Seller's Edge, and this is actually a unique one, a new thing that we're doing, where we recorded live a module that's actually going to go mainly in the Freedom Ticket program about advanced Amazon strategy, and this one's going to be all about Amazon product inserts. There's a lot of misconceptions out there and so we brought on some people to talk a little bit about it. Now, the main core of this workshop that we did is actually in Freedom Ticket, all right. So. if you guys don't have a Freedom Ticket, any Helium 10 paying member has access to it. So, if you're a Platinum member, make sure to go into your Freedom Ticket account or your Helium 10 account and then hit Learning Hub. You can get the full details. Bradley Sutton: What we're going to have here is some clips from that training and then we're going to have a lot of the Q&A. What we did we did this live, where a lot of people were watching this training and they were giving a lot of questions like hey, what's okay to put in inserts, and can I send people to another website, and can I do this and can I do that? Kevin King got a little riled up there a little bit on some of the questions we were asking. So again, we're going to just give you some of their presentation just a little bit, and then mainly focus on the questions that you guys were answering. I'm positive. A lot of these questions are the same exact questions that you might have on inserts as well, so let's go ahead and hop into it. Kevin King: So I met today's guest Rafael around 2019, maybe 2020. But it was in 2020 where I really first got to know him. The guys over at PickFu actually came to me and said, hey, we're going to run this contest with like four different agencies and we want to feature your product. And at that time I was doing a hand sanitizer as a company called Germ Shark and I said I'm sure they said these guys are going to compete, they're going to create videos, they'