Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

Amazon changes the game for retail advertising. TikTok Shop is opening in a surprisingly new country. eBay makes a move to join a popular social media network. These buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon aims to expand advertising business by letting retailers use its ad tools on their stores https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html Title Rule Clarifications https://sellercentral.amazon.com/seller-forums/discussions/t/3c9f0b3c-4594-4efc-a05f-0f8d371fa466 How TikTok Shop is changing the way brands reach customers https://www.retaildive.com/news/how-tiktok-shop-is-changing-the-way-brands-reach-customers/736726/ EBay shares soar after Meta allows listings on Facebook Marketplace in U.S., Europe https://www.cnbc.com/2025/01/08/ebay-shares-soar-as-meta-allows-listings-on-facebook-marketplace.html Conversion Path Reporting (beta) https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/ TikTok expands e-commerce operation into Mexico amid potential US ban https://finance.yahoo.com/news/tiktok-expands-e-commerce-operation-093000468.html Switching gears, we explore the new features in Helium 10’s Magnet and Cerebro keyword translations, designed to aid sellers operating in multilingual marketplaces. The training tip of the week highlights Helium 10's exclusive Amazon Recommended Rank feature in Cerebro, which evaluates how relevant Amazon considers specific keywords for your product, scoring them. This tool helps sellers identify potential ranking, indexing, or advertising issues, especially for new products, by analyzing the top 20 keywords and ensuring Amazon correctly understands your product's relevance. Listen in for these crucial updates and insights that will help you stay ahead in the competitive world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Amazon Retail Ad Service 02:27 - Title Rule Clarifications 06:46 - TikTok Shop Stats 08:50 - eBay x Facebook 10:02 - Amazon Conversion Path Reporting 11:07 - TikTok Shop Mexico 12:24 - Helium 10 New Feature Alerts 14:19 - Training Tip: Amazon Recommended Rank Transcript Bradley Sutton: Amazon changes the game for retail advertising. TikTok shop is opening in a surprising new country. eBay makes a move to join with a popular social media network. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and let you know what new features that Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All For serious sellers of any level in the e-commerce world. Let's see what's buzzing All. Right, this is the first buzz of the new year, or second buzz of the new year, I should say. Let's go ahead and hop into it. Bradley Sutton: The first thing we're going to talk about is an announcement they made at CES this week. The one who's reporting on it is actually CNBC, and the article is entitled Amazon aims to expand advertising business by letting retailers use its ad tools on their store. So some of the TLDR here is that Amazon is letting other retailers now use its own homegrown advertising tools to run sponsored ads on their own website. The service is designed to make it easier for other retailers to run targeted ad campaigns on their online stores. All right, so, as we know, ads has been big, you know, for Amazon over the years. We know that as Amazon sellers. But this is this is different. All right, so basically, like, let's say, I've got my own retail website, I can now use Amazon's advertising console to use the ad tech or the technology the advertising technology that Amazon has to run ads on my product pages on my website, on search, and this is going to help Amazon. You know like build it's like and how it can anticipate buyer behavior and things, but it's going to help. You know retailers as well, because you know, obviously, amazon's advertising system is ver

Let’s learn everything you need to know about two of Amazon's fastest-growing marketplaces UAE & Saudi Arabia, plus a bonus story of somebody who learned from Project X strategies and now has a thriving 6-figure business. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Unlock the secrets to thriving in the blossoming Amazon UAE and Amazon Saudi Arabia marketplaces, where a remarkable 12% e-commerce growth awaits eager sellers. Journey with Bradley and Krystel Abi Assi of Amazon Seller Society to the bustling city of Dubai, as we uncover how international brands are leveraging early market entry to build a strategic edge. Supported by the WorldEF Conference and Dubai Commerce City, we discuss how Dubai is cementing its status as a global hub for innovation and e-commerce, providing unparalleled opportunities for global sellers looking to make their mark. Gain insights into the essential steps for international sellers aiming to conquer Amazon's Middle Eastern markets. With minimal barriers to entry, you can seamlessly utilize existing business structures without requiring a local presence, while understanding the nuances of VAT registration. As Saudi Arabia's platform evolves with Arabic language enhancements, the potential for sellers is rapidly expanding, offering fertile ground for those ready to adapt and seize the moment in these vibrant regions. Join us as we introduce our next guest Abdallah Hesham, an inspiring Amazon seller from Egypt, who shares his compelling journey from failed products to discovering success in car accessories. Abdallah's story illustrates the power of adaptation and innovative research methods inspired by watching Helium 10’s Project X Amazon Product Case Study series on YouTube, such as Pinterest and ChatGPT, in finding profitable niches. We emphasize the critical role of precise keyword selection in representing products effectively on Amazon, with stories and strategies that underscore the transformative potential of this approach for ambitious sellers worldwide. In episode 629 of the Serious Sellers Podcast, Bradley, Krystel, and Abdallah discuss: 00:00 - Amazon UAE and Saudi Arabia Insights 03:07 - Emerging E-Commerce Market in 2025 05:31 - Selling on Amazon Middle East 10:12 - Arabization of Amazon Platform 15:53 - Amazon Sellers in UAE 19:40 - Success in Amazon Business Strategies 22:23 - Discovering Hidden Product Opportunities 27:34 - Amazon Sales Strategy With Niche Product 30:22 - Amazon FBA Content Strategy Discussion 30:27 - Effective Keyword Selection for Amazon

In this episode, we're giving you the best Amazon and Walmart strategy clips of 2024 so that you can start off 2025 with a leg up on your competition. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Welcome to this special annual recap episode of the Serious Sellers Podcast, where we bring you the most impactful strategies from the past year to give your e-commerce business a competitive edge in 2025. Join us as we explore the essentials of selecting verified manufacturers and the importance of third-party verification in ensuring accurate information. We'll discuss the advantages of trade assurance for payment protection and the significance of management certifications like BSCI and ISO, which indicate high-quality factory standards and social compliance. Additionally, we touch on regional manufacturing specializations, exemplified by the production of egg dispensers, and the importance of measuring the halo impact of ad strategies on total sales and rankings using metrics like TACoS and cost per customer acquisition. Listen in as we discuss strategies for international Amazon success, highlighting a thriving American brand's expansion into Amazon Japan. We'll explore the strategic benefits of entering the Japanese market, such as lower PPC costs and favorable tax conditions, which contribute to higher profit margins. Patience, quality products, and strong supplier relationships are emphasized as key differentiators from competitors. We also explore optimizing Amazon PPC campaigns with lifecycle-based rules and the power of using index images with numbered benefits to effectively communicate value in product listings. Discover effective strategies for online marketplaces as we recount past challenges and successes in sourcing and selling products in the U.S. market. Learn about creative approaches to finding less visible suppliers and the importance of clear communication and relationship-building. We also highlight the effectiveness of Target's marketplace and the strategic advantages of being indexed on Google to enhance Amazon rankings. Finally, we'll cover the critical importance of using correct HTS codes to avoid costly import tariff mistakes, sharing a personal experience that led to significant cost savings. Tune in and equip yourself with these valuable insights to kick off 2025 strong. In episode 628 of the Serious Sellers Podcast, we discuss: 00:00 - SSP Top 20 Strategies of 2024 02:02 - Selecting Verified Manufacturers for Trust 09:53 - Keyword Analysis and Visibility Tracking 12:25 - Strategies for International Amazon Success 19:36 - Effective Strategies for Online Marketplaces 20:06 - Leveraging Google for Business Growth 23:43 - Optimizing Amazon Listings for Google Images 25:40 - Optimizing Amazon Listings for Sales 32:12 - Enhancing Amazon Listings With COSMO 33:29 - Avoiding Costly Import Tariff Mistakes Transcript Bradley Sutton: Today we're giving you the best strategy clips of the year so that you can start off 2025 with a leg up on your competition. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And, like we do every year and we have been doing this since we started in what was it 2018, 2019? we do a recap episode where I handpick some of the best strategies of the entire year. Every year, we go through about 100 episodes a year, not including the weekly buzz, where we have a lot of guests and everybody has great strategies. It's really hard to pick some of the top ones, but what I did is me and the team got together and pulled out some of the top strategies that you guys had talked about in social media and such that you liked, and we put it together so that you could get a leg up on the competition now that we're at the beginning here of 2025. Bradley Sutton: And so these are strategies that are not out of date. They're still valid. There are some that already, within a few months, became out of date. They're still valid. There are some that already, within a few months, became out of date. We're not including them here. So, guys, I hope you enjoy this episode. Get your pen and paper out. I want each and every one of you to make it your homework to pick five, at least five of these that we're about to get. I think we're doing about 20 here, but do five that most apply to you and your business. Not everything applies to everybody equally. Pick five out of these and implement it this month in your business, or at least make a plan for it.

Amazon makes a big title policy change that could cause some of you to have to update up to half of your listings. Is this move that Amazon is about to make, essentially not allowing sellers to sell on Temu? These two buzzing stories and more on this episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. New Amazon product title requirements effective January 21, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNEJGOUZIUUs4SFBXWkRV Amazon effectively bars sellers from Temu marketplace https://channelx.world/2025/01/amazon-effectively-bars-sellers-from-temu-marketplace/ TikTok Shop Order Cancellation, Return and Refund Update https://channelx.world/2025/01/tiktok-shop-order-cancellation-return-and-refund-update/ Prime-exclusive discounts are moving to the Price Discounts tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzRCMkFMNkdLNTZSRVNT Mexico unveils new tariffs, popular e-tailers like Shein, Temu may be in crosshairs https://www.reuters.com/world/americas/mexico-unveils-new-tariffs-popular-e-tailers-like-shein-temu-may-be-crosshairs-2024-12-31/ APEX – An Alternative Patent Resolution Procedure on Amazon https://natlawreview.com/article/apex-alternative-patent-resolution-procedure-amazon Get more details on image issues with Compliance Issue report updates https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHODdFWE1BQ0pTREVCQVpG The Year (2024) in Amazon vs Walmart, and a Look Into 2025 https://www.pymnts.com/news/retail/2024/the-year-in-amazon-vs-walmart-and-a-look-into-2025/ Lastly, we share insights from Helium 10 on product misclassification alerts and provide upcoming training tips on how to use our Amazon Inventory Heat Maps to maximize your e-commerce success. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:19 - BIG Amazon Title Policy Update 08:48 - Amazon BANS Temu? 11:24 - TikTok Shop Refund Change 13:56 - Prime Exclusive Discounts Moving 14:50 - New Mexico Tariffs 16:32 - Amazon APEX Procedure 18:11 - Image Compliance 19:03 - Amazon V Walmart 20:56 - Helium 10 New Feature Alerts 23:23 - Training Tip: Amazon Inventory Heat Maps

In this episode, let’s talk about Amazon’s A9 algorithm with Brian Johnson and all the details about how to rank on Amazon based on his research. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos What if understanding Amazon's A9 algorithm could transform your Amazon-selling game? Join us in a captivating conversation with Brian Johnson, Co-Founder and CPO at DeepM AI, as we unravel the secrets to mastering Amazon’s search rankings. Brian shares the essential strategies sellers need for maintaining and regaining their positions in Amazon’s fiercely competitive marketplace. Discover how data-driven approaches can offer powerful insights into tackling ranking challenges. Explore the nuanced world of Amazon's A9 algorithm and the myriad of factors that shape product search rankings. From sales velocity and inventory issues to the surprising influence of TikTok-driven search term trends, we cover it all. Brian provides a deep dive into the phenomenon of search term bleed and how emerging platforms shift consumer behavior. Learn how to leverage these insights to stay ahead of competitors and adapt to shifting marketplace dynamics. Finally, we discuss practical tactics for optimizing your Amazon listings and advertisements to boost sales and profitability. Understand the critical metrics—like click-through and conversion rates—that drive success. With a focus on competitive analysis and innovative metrics like "tacos sauce," we highlight how to comprehensively monitor and enhance your e-commerce performance. Whether you're a seasoned seller or just starting, these insights will empower you to optimize your strategies and thrive on Amazon. In episode 627 of the Serious Sellers Podcast, Carrie, Kevin, and Brian discuss: 00:00 - Ranking on Amazon Algorithm Strategies 02:39 - Decoding the A9 Algorithm 06:31 - Improving Amazon Search Rank Control 09:36 - Factors Affecting Amazon Search Rank 11:46 - Influencer Impact on Search Terminology 14:02 - Amazon Search Rank Factors Analysis 15:45 - Understanding A9 Algorithm Factors 21:47 - Amazon Ranking Algorithm and Conversion Rate 25:28 - Amazon Search Ranking Optimization Strategies 28:59 - Product Profitability Analysis Strategy 33:54 - Commitment Required for Amazon Success 38:37 - Analyzing Past Ad Performance for ROI 40:21 - Competitor Monitoring and Metric Analysis 42:29 - ACoS Sauce Concept and Visibility

What is the hottest marketplace in the world right now? TikTok Shop. In this episode, we bring one of the world's foremost experts on TikTok Shop success to help you get started on the platform. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if exploring the latest trends on TikTok Shop could redefine your business strategy? Join us as we unpack the secrets of thriving on one of the world's fastest-growing marketplaces. We welcome a top-tier expert in TikTok Shop success, Michelle Barnum-Smith of TTshopsellers.com who lays out a complete roadmap for navigating this dynamic platform. From leveraging powerful tools like Helium 10 to hearing firsthand success stories—like a couple whose sales soared after adding TikTok Shop to their go-to online marketplaces—you'll gain insights that could transform your approach to e-commerce. Plus, we tackle the buzz around a potential TikTok ban, sharing insider reassurances to keep your mind at ease. Our discussion takes a strategic turn as we explore the mechanics of integrating TikTok Shop with platforms such as Shopify and Amazon. Discover how to tap into the "halo effect" where viral TikTok products can boost sales on Amazon. We also highlight the importance of abiding by TikTok's community guidelines, especially when it comes to directing users to Amazon, to ensure your shop's integrity. Listen closely as we share content strategies that don't rely on going viral but instead focus on crafting engaging, quality content that resonates with your audience and amplifies your brand's presence. And if you're wondering how to spark impulse buying, we've got you covered. Learn the art of balancing ads with organic content and the power of influencer partnerships, which can yield substantial returns. We offer practical advice on starting with small-scale affiliate efforts and building robust creator networks that align with your brand's ethos. With tips on aligning your marketing efforts with trending events and using AI tools to supercharge your outreach, this episode is packed with actionable strategies designed to elevate your TikTok Shop success. Tune in and revolutionize your approach to this exciting marketplace! In episode 626 of the Serious Sellers Podcast, Bradley and Michelle discuss: 00:00 - TikTok Shop Success Strategies 01:30 - TikTok Ban Not a Concern? 03:44 - Rapid Growth on E-Commerce Platforms 08:31 - Steps to Start TikTok Shop 11:43 - Navigating TikTok Shop Strategies 12:50 - Impact of TikTok Virality on Amazon 18:07 - GMB Max for Ads Optimization Strategy 24:32 - TikTok Shop Sales Strategies 29:57 - TikTok Shop Affiliate Strategy Tips 37:30 - Content Performance Metrics and Strategy

In this episode, we discuss the top 10 newest strategies for leveling up on Amazon, including one brand-new one that maybe only 10 people have used so far. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. In this week’s episode, Join Bradley as he explores the latest strategies and features designed to supercharge your Amazon selling experience. This special episode of the Serious Sellers Podcast highlights the top 10 innovative strategies and tools released by Helium 10 in the second half of 2024. We kick things off with a groundbreaking PPC strategy that can enhance your campaign management by focusing on optimizing auto, broad, or phrase campaigns. By negative matching keywords that generate clicks without resulting in sales, you can prevent unnecessary spending and ensure a more efficient budget allocation. This approach is not limited to Helium 10 users, as even those employing other tools can benefit from these actionable insights. As we continue, discover how Amazon influencers can seize new opportunities by leveraging video reviews to earn affiliate commissions. By utilizing Helium 10's Chrome extension and influencer tool, content creators can identify chances to get their videos featured prominently on product listing carousels. Additionally, we delve into the revamped keyword tracker that offers advanced features like heat maps and keyword harvesting. These tools, along with Cerebro, allow sellers to track competitor keywords and optimize their listings effectively, saving time while maximizing sales potential. With these insights, you can uncover valuable market dynamics and boost your Amazon performance. Finally, explore the exciting updates from Helium 10 that enhance product analysis and sales estimation. With features like keyword sales estimates for European Amazon sellers and detailed insights into sales at both parent and child item levels, you can strategically target high-converting keywords and identify top-performing variations. Learn about the reintegration of Adtomic into the Helium 10 Diamond plan, which offers AI-driven advertising capabilities to streamline campaign management. With accurate sales estimates and superior competitive analysis, Helium 10 equips sellers with powerful tools to navigate the ever-evolving Amazon landscape. Don't miss this opportunity to gain practical strategies and make the most of the latest features available to you. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Top 10 New Helium 10 Features 06:19 - Automating Helium 10 Adtomic Strategy 08:55 - Amazon Influencer Program and Profitability Calculator 14:17 - Keyword Tracker for Competitor Analysis 19:23 - Keyword Value Comparison in Amazon 23:15 - Helium 10 Sales Estimates Accuracy 29:11 - Amazon Brand Analytics Key Features

In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! In this episode, our expert guest answers your Amazon PPC questions. Learn how a seller scaled from $200K to $4M during Black Friday and Cyber Monday. Get actionable tips to optimize holiday sales and achieve remarkable growth! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if you could transform your holiday sales from hundreds of thousands to millions? Destaney Wishon of BTR Media, our expert guest, reveals the art of crafting your own demand and skyrocketing sales with strategic off-platform investments, such as TV and video ads. We dissect the tactics that took one brand from $200,000 to a whopping $4 million, focusing on differentiating branded and non-branded sponsored product campaigns, and structuring these campaigns based on search intent to maximize their impact. We also break down Amazon advertising strategies for those looking to boost performance and profitability. Discover how to make the most of tools like the Search Query Performance report and Amazon Marketing Cloud for comprehensive insights into conversion rates. Learn to balance profitability with traffic through dual campaigns, explore the potential of DSP for bigger budgets, and navigate the nuances of keyword targeting. With Destiny's insights, you'll be equipped to optimize your strategies using metrics like TACoS and tools like Helium 10 Adtomic for periodic assessments. As we explore the intricacies of Amazon PPC campaign optimization, we cover everything from keyword volumes to match types. Learn how to effectively manage budgets with keyword volume, and understand the importance of automatic and manual campaigns, especially for new product launches. We also touch on the importance of influencer collaborations and product targeting to improve conversion rates in high window-shopping categories. Join us as we conclude with a special Q&A, where Destiny continues to share her expertise and engage with our community. In episode 625 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Strategies for Amazon Holiday Sales Success 00:35 - Welcome to TACoS Tuesday 06:17 - Optimizing for New Product Launch Strategies 10:26 - Optimizing Amazon PPC Campaigns for Higher Sales 16:56 - Amazon PPC Campaign Optimization Strategies 17:57 - Optimizing Keyword Match Types in Campaigns 21:14 - Influencers and Organic Sales on Amazon 27:02 - More Q&A and Follow-Up Questions Transcript Carrie Miller: In this week's episode of the Serious Sellers podcast, we have expert Destaney Wishon with us and she's answering all of your questions, and we're going to be talking a little bit about Black Friday and Cyber Monday and how one of her clients actually went from $200,000 to $4 million this holiday season. This and so much more on today's episode of the Serious Sellers podcast. Bradley Sutton: How cool is that? Pretty cool, I think, think. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. Well, that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: Hello everyone, Welcome to TACoS Tuesday. We have our expert guest here, Destaney Wishon. Thanks so much for joining us, Destaney. Destaney: Happy to be here. Very excited. I mean the chaos of the holidays Black Friday, Cyber Monday, what better time to get all your questions in? Carrie Miller: Yeah, exactly. Destaney: On our end, almost across the board, we saw Amazon's extending this holiday period, you know, taking some pressure off of their shipping for two days. So for the first time ever. You know, if we're just comparing Black Friday to Black Friday, year over year, this Black Friday was a little bit lower, but the overall holiday period was up. I don't know if consumer sentiment around shopping is higher, but sales were almost incredible and I would say our ROAS was pretty in line. We had one brand go from $200,000 to $4 million in sales month over month. It's obviously a giftable item, but it was pretty crazy to see that. So it's been really strong now. Carrie Miller: Oh, that's amazing. Destaney: Didn't run deals whatsoever. You did nothing for lead-

Learn how to audit old Amazon listings to uncover new keywords, drive sales, and gather valuable customer data that can help in listing optimization to boost your conversion rates. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Could Amazon listings that you haven’t touched in a while be the hidden goldmine you've been overlooking? In this episode, Bradley Sutton reveals his tried-and-true method for breathing new life into overlooked product pages and uncovering keywords that boost sales and conversions. As 2025 approaches, it's vital to stay ahead of trends and search habits to refresh your listings. Using the Project X egg trays, he demonstrates how to effectively audit and optimize your Amazon listings using tools like Search Query Performance and Helium 10. We'll explore how examining new reviews and tweaking your advertising and product images can align your listings with consumer trends, ultimately driving profitability. Keyword optimization isn't just about throwing spaghetti at the wall to see what sticks. Instead, it's an art form, and Bradley is here to guide you through crafting a keyword strategy that resonates. With a focus on a wooden egg tray example, we'll uncover unexpected opportunities by analyzing platforms like Etsy and Search Query Performance. Discover how an overlooked keyword like "porcelain egg holder" can unlock new potential. By analyzing click-through rates and impressions with Helium 10’s Cerebro tool, you'll learn how to capture untapped markets and expand your advertising reach. Understanding sales dynamics is crucial for any Amazon seller. By leveraging BSR history, we can pinpoint sales spikes and identify the keywords that fueled them. Bradley will show you how to use Helium 10's historical data tools to track keyword sales and ranking changes over time and outsmart competitors. It's not just about finding what works but creating a Standard Operating Procedure to efficiently manage the process across multiple products. Get ready to unlock hundreds of dollars in additional sales by strategically optimizing your keyword usage. Let's make tangible financial gains a reality. In episode 624 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Auditing Amazon Listings for Optimization 00:56 - Refreshing Product Listing for Project X 02:34 - Market Analysis Tools for Sellers 04:43 - Analyzing Keywords for Optimization 08:36 - Keyword Research for Wooden Egg Tray 14:14 - Utilizing Historical Data for Product Ranking 15:19 - Analyzing BSR and Keyword Data 17:40 - Organic Ranking Improvement Analysis 20:49 - Analyzing Keyword Performance Through Sales 25:33 - Analyzing Feedback for Product Improvement 28:24 - Optimizing Amazon Listings for Sales 28:41 - Discovering Profitable Keywords for Increased Sales

BREAKING NEWS: Amazon sellers are angrier than I've ever seen them before because of this move that Amazon made that could be costing sellers millions. How crazy is that? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to the FBA inventory reimbursement policy https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTU4yV1c1M0xMQlNKWlRB Is Amazon's new FBA inventory reimbursement policy a game-changer or a nightmare for sellers? Recent changes have sparked a significant uproar, and many sellers feel misled and worried about potential financial losses in the millions. We dissect this contentious shift, highlighting the importance of transparency and fairness in Amazon's communication while recognizing its right to shape its own policies. The discussion also provides strategic insights into managing these upcoming changes. TikTok Shop US Sales Surpass Shein, Sephora https://www.silicon.co.uk/e-marketing/ecommerce/tiktok-shop-us-593031 Return Rate and Star Rating features on Voice of the Customer Dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEw1VEZNWTI2WFc0WTdO Temu Leaves Amazon in E-Commerce Dust, Topping Apple’s Most-Downloaded Apps List https://www.inc.com/kit-eaton/temu-leaves-amazon-in-e-commerce-dust-topping-apples-most-downloaded-apps-list/91067132 Account vacation settings and support for the holidays https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0w1UkNRQlZQR0E5SjJW TikTok asks Supreme Court to temporarily halt a law that would ban the app in the U.S. https://www.latimes.com/business/story/2024-12-16/tiktok-supreme-court-temporarily-halt-ban Enhanced display placement targeting features on Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/enhanced-display-placement-targeting-amazon-dsp/ Join us for a comprehensive exploration of these pivotal shifts, equipping you with the knowledge to thrive in the Amazon space. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:52 - Amazon Drops Hammer On Reimbursements 23:28 - TikTok Shop Passes Shein 24:01 - Amazon EU FBA Fee Update 27:46 - Voice of the Customer Update 28:30 - Temu Most Downloaded 29:21 - Amazon Vacation Mode 29:52 - TikTok - Supreme Court 30:31 - New DSP Features

In this episode, we got the TikTok queen with 1M+ followers to share her 2024 journey as an influencer, creator, & new Amazon seller. Learn her secrets to making money this year! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Gracey Ryback from Deal Cheats, the TikTok and Amazon Live sensation with over a million followers reveals her transition from a successful influencer/content creator to Amazon seller in our latest episode. Gracey shares how her initial venture into sourcing products from China provided key insights, eventually leading to a strategic pivot towards U.S.-based suppliers. Her story is not just about product sourcing, but about understanding the intricacies of e-commerce from a seller's perspective, enabling her to connect deeply with other aspiring entrepreneurs in the industry. Forget traditional advertising methods—Gracey explains why she swerves around Amazon PPC, favoring the power of external traffic and influencer marketing to launch products organically. We dissect her strategies for breaking into saturated markets, utilizing influencers and deal sites to propel organic traffic and product visibility. With practical advice on setting lucrative discounts that draw customers while keeping profit margins healthy, Gracey provides a replicable blueprint for launching products without sacrificing profitability. Dive into the world of influencer marketing on Amazon as Gracey discusses the tools and platforms that make content creation and brand collaboration seamless. From Helium 10 Xray’s influencer mode to utilizing other platforms, Gracey shares how repurposing content can maximize reach and revenue. Balancing the demands of being a creator and Amazon seller isn't easy, but with Gracey's insights on work-life dynamics and leveraging multiple platforms, listeners will gain valuable knowledge on how to thrive as both a creator and a seller. In episode 623 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Gracey's Amazon Selling Journey 06:59 - Organic Product Launch Strategies 08:53 - Uniqueness and Potential for Success 13:01 - Product Promotion and Brand Expansion 15:10 - Maximizing Influencer Income on Amazon Live and TikTok 18:10 - Best Helium 10 Tools For Amazon Sellers 25:53 - Alternative Revenue Streams for Creators 26:05 - Creator's Work-Life Balance and Platforms 28:48 - Daily Routine and Content Creation 34:10 - Influencer Tools for Amazon Success

In this episode, we’ll discuss helpful Amazon advertising strategies, Amazon Marketing Cloud, Search Query Performance, and even some suggestions for the best Ethiopian restaurants. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us as we welcome back George Meressa of ClearAds Agency, to the Serious Sellers Podcast, where we talk about Amazon advertising and e-commerce strategies. We discuss how tightened margins and increased competition from Chinese products are impacting sellers. The conversation covers the role of AI in leveling the playing field for non-native English speakers and the significance of external traffic sources like TikTok and Google Ads. We also examine the rising influence of larger brands on Amazon and the higher entry barriers that are discouraging new sellers. Our transition to using Pacvue for Amazon advertising and the emphasis on improving listings to enhance conversion rates are also key highlights. In our discussion on Amazon PPC campaign optimization, we focus on strategically reducing wasted ad spend and reallocating resources for better performance. George and Bradley share insights on identifying inefficient ad campaigns and leveraging tools like the Hemingway app and Pacvue to simplify language and automate bid adjustments. We explore the importance of enhancing listings through effective keyword use and optimizing Q&A and reviews, which are crucial for ranking. This conversation emphasizes how strategic budgeting and allocation can uncover easy wins and growth opportunities for Amazon sellers. Listen in as we explore modern advertising strategies and data utilization on Amazon. George discusses optimizing sales through effective keyword analysis and the benefits of using Amazon Marketing Cloud for insights into new-to-brand sales. We also touch on the value of Amazon's B2B reporting and the challenges of sponsored TV ads for ROI-focused clients. The conversation highlights the enduring effectiveness of sponsored product ads and the importance of maintaining advertising spend on high-ranking keywords. Finally, we share a lighter moment, connecting over a shared appreciation for unique ethnic cuisines, with a particular focus on Ethiopian food. In episode 622 of the Serious Sellers Podcast, Bradley and George discuss: 00:00 - Amazon Advertising and E-Commerce Strategies 04:42 - Optimizing Amazon PPC Campaigns 09:48 - Automated Bid Adjustment Strategies for Success 14:41 - Amazon Advertising Strategies and Data Utilization 15:09 - Understanding Amazon Search Query Performance Keywords 19:03 - Advertising Strategies and Best Practices 21:26 - Benefits of the Amazon Bestseller Badge 26:17 - Shifting Focus to Organic Sales 29:55 - Discussing International Cuisine Preferences 30:29 - Exploring Unique Ethiopian Cuisines Transcript: Bradley Sutton: Today we've got George back on the show for the first time in a couple years and we're going to talk about a wide variety of subjects, including general Amazon advertising strategy, AMC, Search Query Performance and even some suggestions for the best Ethiopian restaurants. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for Serious Sellers of any level in the e-commerce world. And we're here in Milan, Italy, at our Avask and Helium 10 workshop, and just fresh off the stage is George. Now I'm going to be asking him a little bit about what he talked about, because I was in here recording another podcast so I didn't get to hear him. But, George, it's been a little bit since you've been on the podcast. Welcome back. George Meressa: Thank you so much for having me. It has been a while yeah. Bradley Sutton: Yes, yeah. So now you flew in here, you're still based in London. George Meressa: I am, yeah, I'm in London. Bradley Sutton: Excellent, excellent. So I'm going to need some restaurant advice. I'll be going there two times in the next couple of weeks, so you'll have to give me some great local eats. George Meressa: Absolutely, I'll give you my advice. I've been told I have horrible advice, but there's one or two winners, so then I'll get you with them. Bradley Sutton: Excellent, excellent. Now we're not just here to talk about culinary things, were here to talk about you know what, what your specialty is, which is, you know, Amazon advertising, just Amazon in general. And so I remember the last time you were on the show. You know you talk a lot about DSP. Dsp obviously has come a long ways, but just in general, what are the biggest things that h

Chinese sellers on Amazon and Temu struggling? TikTok Shop opens in two new marketplaces. Amazon is about to open in a new country. These buzzing stories and more on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. No Black Friday windfall for Chinese sellers on Temu and Amazon as competition rises https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises TikTok Shop Goes Live for Spain, Ireland in Europe Rollout https://finance.yahoo.com/news/tiktok-shop-goes-live-spain-094457160.html Countdown to Amazon.ie as businesses are invited to register and new Country Manager is announced https://www.aboutamazon.eu/news/retail/countdown-to-amazon-ie-as-businesses-are-invited-to-register-and-new-country-manager-is-announced Create percent-off price discounts with minimum discounted price floor on Amazon How Gen Z Fashion Brands Shein and Temu Exploit a Legal U.S. Tariff Loophole https://www.forbes.com/sites/gregpetro/2024/12/09/how-gen-z-fashion-brands-shein-and-temu-exploit-a-legal-us-tariff-loophole/ Amazon and Intuit expand their strategic partnership https://www.aboutamazon.com/news/aws/amazon-seller-central-quickbooks-aws-partnership Amazon launched new seller-fulfilled customer service quality insights on the Feedback Manager page in Seller Central. Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US. Lastly, we discuss some game-changing Helium 10 new features for Black Box ABA top search terms and provide valuable insights into calculating profit margins on TikTok Shop with the all-new Helium 10 TikTok Shop profitability calculator. Whether you're looking to optimize your sales strategies or stay informed on the latest e-commerce trends, this episode offers a wealth of information to help you succeed. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - Chinese Sellers Struggling 03:06 - TikTok Shop EU Opens 04:01 - Amazon Ireland Opening 04:40 - Price Discount Update 06:00 - Why Temu/Shein Are So Cheap 06:39 - Amazon x Intuit 07:11 - Customer Service Quality Insights 08:54 - Gen AI A+ Content 09:29 - Check Out Helium 10’s Latest Blogs 10:12 - Helium 10 New Feature Alerts 13:08 - Training Tip: TikTok Shop Profitability Calculator

Master Amazon keyword tracker strategies: learn why keyword tracking matters, how to act, and link keyword ranks to PPC spend, holidays, deal days, and more in this masterclass! What if you could revolutionize your Amazon-selling strategy with just a few clicks? Join us in this episode of the Serious Sellers Podcast: Seller Strategy Masterclass, where Bradley Sutton, Helium 10’s VP of Education and Strategy, explores the transformative power of Amazon keyword tracking. He dives into the Helium 10 Keyword Tracker tool, unlocking its potential to not only monitor your organic and sponsored keyword positions but also to outsmart your competitors. This episode is packed with insights on how mastering keyword tracking can be your game-changer in boosting product visibility and sales on Amazon. As we navigate through the complexities of keyword tracking, Bradley emphasizes the importance of optimizing your Amazon keyword tracking frequency. Imagine having a comprehensive understanding of your product's visibility by monitoring keywords more than once a day. He guides you through the setup process, from tracking individual product variations to employing Helium 10 Keyword Tracker’s boost feature for hourly updates. You'll learn how to fine-tune your tracking preferences, allowing for precise data collection and informed decision-making that can elevate your Amazon game. Visualize your rankings like never before with the new Heat Map feature, offering a clear picture of keyword trends over time. In this episode, Bradley also discusses the significance of competitor analysis and the strategic use of automated keyword tracking. By adding competitors' ASINs and tracking them diligently, you can gain a competitive edge and refine your Amazon PPC campaign’s bidding and pricing tactics. Listen in to discover how leveraging Helium 10’s advanced keyword tracking tool can empower you to make smarter decisions, ultimately leading to increased sales and enhanced Amazon product visibility. In episode 621 of the Serious Sellers Podcast, Bradley talks about: 00:00 - The Importance of Amazon Keyword Tracking 01:24 - Introduction & Overview to Helium 10 Keyword Tracker 11:33 - How to Track Your Amazon Keyword Ranks Daily Or Hourly 19:01 - How to View Keyword Ranks On A Heat Map 23:51 - How to Track Competitor Keyword Ranks 26:45 - How to Add Notes and Tags To Keywords 29:41 - How To Automate New Keyword Suggestions 33:00 - How to View PPC Data On Your Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we will discuss how to expand your Amazon brand with translations using AI & the human touch, cultural insights, global marketplaces, and strategies for crafting high-converting listings. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion as we sit down with Jana Krekic of YLT Translations, an expert in translations and e-commerce strategies, to explore the transformative role of AI in the world of translation and localization. Recorded live from Milan, Italy, Jana shares her expertise in optimizing Amazon listings, shedding light on the limitations of AI in delivering high-quality, culturally nuanced translations. Through vivid examples, she illustrates the crucial role of human touch in understanding cultural contexts, such as the importance of local references like "nonna" in Italian culture. Discover why relying solely on AI could mean missing out on potential sales and how balancing technology with human expertise is key to successful e-commerce strategies. Explore the nuances of expanding into new markets with insights into evaluating marketplaces for product expansion. The conversation emphasizes not only the importance of assessing sales but also the significance of comparing profits across regions. Uncover strategies for beating competitors through superior content and keyword optimization, especially in areas where local language content is often neglected. Learn about typical expansion routes for US and European brands, and gain insights into emerging markets like Japan and the UAE. We also touch on the growing curiosity among US businesses about platforms like Walmart and TikTok Shop, despite uncertainties in their operational dynamics. Finally, we emphasize the importance of optimizing Amazon listings by focusing on context and customer interaction. Hear about the ever-evolving nature of Amazon's rules and algorithms and the necessity of adhering to local regulations in international marketplaces. With AI playing a significant role in product visibility, an effective keyword strategy is crucial for reaching the right audience. Listen as we highlight successful global brand localization strategies and share tips for enhancing engagement and profits by tailoring content to resonate with local audiences. Plus, don't miss a valuable travel tip on saving money through tax-free shopping while abroad, making this episode a must-listen for anyone involved in the e-commerce world. In episode 620 of the Serious Sellers Podcast, Bradley and Jana discuss: 00:00 - AI Translation and Listing Localization Strategies 01:22 - AI Advancement and the Translation Industry 05:59 - Localization of Images for Amazon Listings 10:33 - New Emerging E-commerce Marketplaces 12:37 - Product Market Research in Germany 17:09 - Optimizing Amazon Listings with AI 20:14 - Understanding International Food Standards 25:42 - Challenges of Brand Localization 26:38 - Global Brand Localization Success Strategies 31:22 - Airport Tax Refund Travel Tips Transcript: Bradley Sutton: Today we've got Yana back on the show we're recording live from Milan, Italy, and she's going to talk about a wide variety of subjects, such as preparing your listing for Amazon AI translating your listing, other marketplaces and much more. How cool is that? Pretty cool, I think. Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And speaking of the e-commerce world, I am on the other side of the world right now. I'm in Milan, Italy. and we are at the Helium 10 Elite and Avask Workshop, and one of the speakers for today is somebody who is no stranger to the show, Jana. Jana, welcome back. Jana Krekic: Thank you so much. Bradley Sutton: Now, this is the first time we've seen Yana, because she's been uh, creating life, you know, uh out there, uh, how's that for you? How's that going for you? Jana Krekic: um, it's a struggle, but it's something that I'm really grateful for, honestly. Bradley Sutton: I got an early start. You know she were just talking about how my kids are in their 2

In this week’s buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon’s Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon’s note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the c

In this episode, we’ll discuss the inspiring story of a 1970s war veteran turned Amazon seller who achieved six-figure success and 40% profit margins—proof that it’s never too late to start crushing it on Amazon. Imagine transitioning from a life on the battlefield to thriving in the world of e-commerce. That's the remarkable journey of our guest, Andy Ackroyd, who shares his life's extraordinary path from being a young soldier in the Rhodesian Bush War to becoming a successful Amazon seller. Raised in a close-knit community in Zimbabwe, Andy's early years were defined by outdoor adventures and the profound lessons of resilience learned amidst warfare. His gripping tales of survival and fortitude during the war provide a powerful backdrop to his unexpected foray into the world of Amazon-selling —a journey filled with both challenges and triumphs. Our conversation with Andy uncovers his relentless adaptability as he navigated personal and professional shifts across continents—from Zimbabwe and South Africa to the Middle East and Australia. It was in Australia that his interest in Amazon and e-commerce sparked, influenced by a charismatic entrepreneur, leading him to venture into Amazon sales. Andy opens up about the trials of launching products, overcoming patent hurdles, and the importance of nurturing strong partnerships with Chinese suppliers. His story is not just about survival but about thriving amidst change and harnessing opportunities in an ever-evolving marketplace. Listeners will gain invaluable insights into strategies for Amazon-selling success, including the effective use of tools like Helium 10 and courses like Freedom Ticket. Andy discusses the significance of monitoring key metrics, influencer marketing, and platform diversification to stay ahead of market trends. His experiences highlight the importance of personal growth, continuous learning, and the power of building meaningful relationships within the Amazon seller community. Join us as we explore Andy’s journey and draw lessons from his unique story that are both inspiring and instructive for aspiring and experienced sellers alike. In episode 619 of the Serious Sellers Podcast, Bradley and Andy discuss: 00:00 - Warrior Turned Successful Amazon Seller 01:10 - Amazon Entrepreneur's Childhood in Zimbabwe 03:05 - Rhodesian Bush War Stories 04:26 - How Andy Got Started On Amazon 13:13 - Strategies for Amazon Success 18:25 - Amazon Income for Travel and Growth 19:44 - Foreign Friendship and More Amazon Strategies 22:56 - Exploring International E-Commerce Platforms 26:16 - Invest in Yourself for Amazon Success 31:44 - Invest in Yourself, Nurture Relationships 35:29 - Full Circle Experience For Andy ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you or your competitors generating sales on hidden keywords this December? Join us in this step-by-step walkthrough to uncover these keywords and start driving traffic and conversions this holiday season! What if you could uncover the hidden keywords that skyrocket your Amazon sales this December? Join Bradley Sutton, as he reveals advanced strategies tailored for Amazon sellers eager to maximize their holiday profits. This episode of the Serious Sellers Podcast by Helium 10 guides you through a meticulous process of identifying high-conversion unique keywords using tools like Helium 10 and Amazon Seller Central. Discover the secrets to refining your keyword strategy, targeting specific product variations, and ensuring your listings are primed for maximum visibility during the peak holiday season. We dive into the art of finding new and previously uncharted keywords that could be the key to unlocking hidden sales opportunities on Amazon. By analyzing historical keyword trends and leveraging Helium 10's powerful tools like Cerebro, you'll learn how to uncover terms that have driven past successes, even with limited search volume data. The episode emphasizes the importance of prioritizing high-performing keywords and offers tips on refining your searches to focus on product variations that resonate with your audience. Boosting your product's visibility on Amazon requires more than just smart keyword selection; it demands effective optimization techniques. Learn how to generate a targeted list of keywords and use Helium 10’s Index Checker to ensure your listings are searchable. Uncover strategies for updating your product descriptions with new keywords and employing traffic strategies to improve rankings. This episode equips you with the tools and insights necessary to create compelling product narratives that captivate your audience and enhance your sales efforts. In episode 618 of the Serious Sellers Podcast, Bradley discusses: 01:01 - Historical Keyword Research for December Sales 07:52 - Identifying New Unique Keywords for Amazon 12:55 - Finding Keywords for the Project X Products 19:44 - Analyzing Historical Keyword Rankings 20:28 - Optimizing Keywords for Amazon Indexing 26:46 - Running Keywords For Amazon Advertising 30:32 - Optimizing Amazon Keywords Inside Listing Builder 31:28 - Amazon Keyword Research Strategies Overview 35:11 - Keyword Optimization for Amazon Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Temu and Shein are revolutionizing Black Friday marketing, the first ever live selling analytics platform inside TikTok shop, and is Amazon Japan under increased scrutiny? These and more on this buzzing episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Japan competition authorities raid Amazon Japan, source says https://www.reuters.com/technology/japan-authorities-raid-amazon-japan-possible-anti-competitive-practices-nikkei-2024-11-26/ How Rufus, Amazon’s AI-powered shopping assistant, makes holiday shopping quick and easy https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips Temu And Shein Shake Up Black Friday Marketing Landscape https://finimize.com/content/temu-and-shein-shake-up-black-friday-marketing-landscape Shein Urges Court to Keep Lawsuit Against Temu in Play https://www.thefashionlaw.com/shein-urges-court-to-keep-lawsuit-against-temu-in-play/ Stickler First With Live Commerce Analytics App in TikTok Shop App Store https://www.martechcube.com/stickler-first-with-live-commerce-analytics-app-in-tiktok-shop-app-store/ Making Programmatic Smarter: How Amazon's Dynamic Traffic Engine (beta) Tackles Inefficiencies in Ad Buying https://advertising.amazon.com/en-us/resources/whats-new/dynamic-traffic-engine/ Everything you need to know about Amazon’s discounted Prime membership for young adults https://www.aboutamazon.com/news/retail/amazon-prime-student Buy with Prime Expands with Launch of New Merchant SteveMadden.com https://press.aboutamazon.com/2024/11/buy-with-prime-expands-with-launch-of-new-merchant-stevemadden-com Lastly, we discuss the exciting features of the Helium 10 Cerebro AI tool, offering insights into competitor sales performance and keyword trends. Don't miss out on how you can leverage these news stories and advancements to stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:52 - Amazon Japan Raided 02:37 - Rufus Pro-Tips 04:20 - Temu & Shein Hike CPC 05:48 - Shein versus Temu Lawsuit 07:39 - 1st Live Selling Analytics App 08:46 - Dynamic Traffic Engine 10:07 - Amazon Prime Student 10:58 - Buy with Prime Expands 12:35 - Helium 10 New Feature Alerts 19:31 - Training Tip: Find Holiday Season Keywords with Magnet

In this episode, let’s talk about Dayparting, hourly bidding, what sellers can do to take advantage of AMC, and how to optimize your ads for this Q4 holiday season. Could your e-commerce sales soar this Q4 with the right PPC strategy? Join us for a captivating session as we tap into the expertise of Jocelyn Jeffries, an account director at Pacvue, who enlightens us on the art of day parting and the transition to hourly bidding. As we gear up for peak shopping events like Black Friday and Cyber Week, we dive into setting actionable sales and customer acquisition goals. Jocelyn shares her valuable insights on leveraging Amazon Marketing Cloud for Amazon sellers, offering precision in optimizing your ad spend during these crucial periods. Our discussion unfolds with a deep dive into the intricacies of campaign optimization, focusing on consumer behavior alignment with tools like Pacvue and Helium 10. We share strategies for product launches, transitioning smoothly from auto to manual campaigns, and the tactical use of long-tail keywords. The nuances of using negative, exact, and phrase-match keywords in broad campaigns come alive as we explore how these strategies can enhance ad performance through the extended shopping season and beyond. We round off the episode by unpacking cost management strategies for PPC advertising during high-traffic events. Jocelyn offers her expertise on adjusting bids post-Black Friday to prevent overspending, the advantages of ASIN targeting, and competitor strategies. Lastly, we also spotlight the strategic advantages of leveraging AMC to optimize campaigns and increase your market share. This episode is packed with practical advice and expert guidance to refine your PPC strategies and make the most of Q4's high-stakes holiday season. In episode 617 of the Serious Sellers Podcast, Shivali and Jocelyn discuss: 01:35 - Optimizing Amazon PPC Strategies for Q4 07:37 - Day Parting for Ad Campaigns 12:05 - Optimizing Ad Campaign Strategies and Goals 16:14 - More Amazon PPC Strategies and Competitor Targeting 23:42 - Influencing Rufus AI Through Campaigns 25:05 - Amazon Marketing Cloud (AMC) for PPC Growth 27:28 - Increasing Market Share Through Aggressive Marketing ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready for Black Friday and Cyber Monday? In this episode, we’ve compiled strategies from 13 sellers to get their top tips for getting the most sales possible during Q4. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us in this episode, as we unpack actionable strategies to amplify your sales during Black Friday, Cyber Week, and throughout the bustling Q4. Listen in as we glean insights from over 13 seasoned e-commerce sellers who share their top tactics for success during Black Friday, Cyber Monday, and beyond. Discover quick-hitting tips like incorporating festive elements into product images and crafting high-quality videos to boost conversion rates. We'll also explore creative promotional events such as a five-day Black Friday series with unique daily offers and the significance of leveraging various holidays for marketing opportunities. These actionable strategies aim to help you transform every day of Q4 into a sales triumph. The episode further explores methods for Amazon ranking success, where we highlight the importance of coupon codes and strategic advertising budget adjustments to optimize visibility and conversions. With insights into Amazon's Lightning Deals and seven-day deals, we dive into the power of long-tail keywords and the impact of Amazon Marketing Cloud on customer journey tracking. Additionally, learn about the efficacy of sponsored display ads and retargeting strategies, emphasizing the importance of building audiences of high-intent shoppers. We'll also discuss how to optimize search query strategies using brand analytics and past performance data for a successful Black Friday. Tune in to equip yourself with a comprehensive toolkit for boosting your sales performance during the holiday season. In episode 616 of the Serious Sellers Podcast, we talk about: 00:00 - Amazon Strategies for Black Friday & Cyber Week Success 01:58 - Maximizing Conversion Rate With Sponsored Videos 04:48 - Holiday Marketing Opportunities 10:42 - Optimizing Listings for Black Friday 12:17 - Strategies for Amazon Ranking Success 18:01 - Effectiveness of Sponsored Brand Ads 18:29 - Effective Strategies for Black Friday Success 23:11 - Strategic Brand Analytics for Black Friday 25:34 - Profitable Marketing Strategies for Excessive Inventory

Amazon announced FBA fee changes for 2025. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon. These and more buzzing news on this week’s episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to US referral and Fulfillment by Amazon fees for 2025 https://sellingpartners.aboutamazon.com/update-to-us-referral-and-fulfillment-by-amazon-fees-for-2025 TikTok is quietly testing product links in posts as it looks to boost its reputation for shopping https://www.modernretail.co/technology/tiktok-is-quietly-testing-product-links-in-posts-as-it-looks-to-boost-its-reputation-for-shopping/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Sponsored Brands forecasting for impressions and clicks is now available in the advertising console https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-forecasting-for-impressions/ eCommerce Growth Outpaces General Retail Sales, Hits 15.6% https://www.pymnts.com/news/ecommerce/2024/ecommerce-growth-outpaces-general-retail-sales-hits-15percent/ Amazon DSP launches contextual keyword targeting GA in US, UK, CA, AU. https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-contextual-keyword-targeting/ Helium 10 vs. Jungle Scout Accuracy: Amazon Sales Data - h10.me/h10sales Don't miss the opportunity to learn about these powerful resources that can give you an edge in the competitive e-commerce and Amazon-selling market. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - 2025 Amazon Fees Update 04:56 - TikTok Link Testing 07:51 - Rufus in EU 09:11 - Sponsored Brand Forecasting 10:02 - E-Commerce Gains 10:48 - DSP Targeting Update 12:25 - Helium 10 vs Jungle Scout Sales Data Accuracy 16:57 - Helium 10 New Feature Alerts Transcript Bradley Sutton: Amazon gives its annual announcement of fee changes for the following year. Did they raise fees for our sellers again? TikTok is testing something that could be game-changing for sending traffic to Amazon New updates to Amazon-sponsored brand and DSP advertising. These stories and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We also give you training tips of the week and let you know what new features Helium 10 has. That'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. Bradley Sutton: We got a few news articles today and the biggest one, I would say, is something that I think a lot of us sellers look at each year around this time of year, around November, with anticipation, but I would say frightful anticipation. What is that? That is the announcement of what's going on with Amazon fees. Now, we've been doing this weekly buzz for like four years and you can look back and we always have this episode right where Amazon announces it. And you know, two or three years ago you'd have seen things like OK here, there's a 15 cent increase here, and a 20 cents increase here, and blah, blah, blah, blah. Last year was like the worst we've ever had Fee increases. But then the big things was brand new fees. Like three big whoppers were announced around this time last year, which was the inbound placement fees which have affected all of us this year, the low inventory fees right, and the high refund rate fee right. Those are all announced in this annual announcement. So a lot of sellers were like, oh no, what is Amazon going to announce this year? Let's go ahead and show this article from Amazon and it says update to US referral and fulfillment Amazon fees in 2025. And, spoiler alert, here it is we will not increase US referral and FBA fees. I can't remember the last time they said that. And here's the more important one we will not introduce any new fee types and, as a matter of fact, we are decreasing some fees and offering new benefits. Bradley Sutton: So talk about music to sellers ears. Right, because if we would have gotten squeezed any more on the fees front, you know it'd have been pretty hard for us to keep you, because if we would have gotten squeezed anymore on the fees front, you know it'd have been pretty hard for us to keep, uh, yo

In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales. How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth. Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces. In our conversation, we also examine the power of visual merchandising and content optimization in driving conversions. Daniela highlights the impact of keyword callouts and strategic imagery in boosting click-through rates, using examples like YesBar and Super Coffee to illustrate successful implementations. We discover innovative methods to access Amazon's Premium A+ Content without extra costs, offering brands an edge in enhancing their online presence. Tune in to uncover actionable insights that will elevate your e-commerce game and transform your brand's digital strategy. In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss: 00:00 - Boost Conversions With Three-Step Formula 01:36 - Amazon Listing Expertise and Results 04:56 - Impact of Stocking Out on Sales 09:44 - Optimizing Titles and Main Images 11:17 - Keyword Testing for Title Optimization 14:19 - Creating Eye-Catching Amazon Product Images 17:07 - Maximizing Sales Through Visual Merchandising 22:39 - Importance of Attention in Marketing 28:18 - Optimizing Amazon A+ Content for Conversions 36:39 - Strategic Branding and Design for Conversions 40:24 - Amazon Premium A+ Content Unlocks for Free ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free. Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie. Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions. This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels. In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss: 00:00 - Leveling Up 02:21 - Discovering New Apps and Services 05:40 - Using PickFu to Vet Product Ideas 06:50 - Market Research With Helium 10's Audience Tool Powered by PickFu 11:53 - Selling Low-Priced Products on Amazon 12:16 - The Influence of Taylor Swift 15:54 - Impact of High-Profile Fashion Feature 19:22 - Navigating Amazon FBA Strategies 20:16 - Scaling Inventory for E-Commerce Success 26:27 - Transitioning to Full-Time Amazon Business 29:33 - Networking and Helium 10 Strategies ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok. We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10 https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under When is Amazon's Black Friday sale? Here’s everything you need to know. https://www.aboutamazon.com/news/retail/when-is-black-friday-2024 Share shoppable videos across global Amazon stores https://sell.amazon.com/blog/shoppable-videos-feature-update TikTok is integrating with influencer shopping app LTK, videos show https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/ Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store. https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10 Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024 TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream Walmart Black Friday and Cyber Monday: Dates and times you need to know https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro’s historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10’s generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:53 - Amazon Haul Launched 04:54 - Amazon Black Friday 05:59 - Share Shoppable Videos Globally 07:59 - LTK launches on TikTok 08:41 - Amazon Launches SIYC 10:31 - Walmart Black Friday Discounts 12:47 - TikTok Black Friday Deals 13:34 - Walmart Black Friday Dates 14:23 - New Feature Alerts 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers. Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America. Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability. Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights. In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss: 00:00 - Unique Strategies for E-Commerce Sellers 02:38 - Expansion and Diversification Norm's Logistic Company 08:10 - Amazon Seller Strategy and Fulfillment Options 08:35 - Maximizing E-Commerce Profitability Through Logistics 14:47 - Maximizing Savings Through Package Optimization 15:47 - Maximizing E-Commerce Marketing Strategies 22:28 - Utilizing Tools for Online Engagement 27:22 - Amazon Influencer Marketing Strategies 31:13 - New Helium 10 Chrome Extension Features For Influencers 35:28 - Enhancing E-Commerce Logistics for Growth ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic. Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process. Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For those launching new products or looking to refresh existing campaigns, the AI-driven approach offers a strategic edge. Experienced sellers can also benefit from resetting underperforming campaigns, with the AI making gradual optimizations to improve ACoS over time. With clear steps to set up your AI-managed campaigns, you'll be equipped to start seeing results in about 60 days. Discover advanced strategies for Amazon PPC campaign management, including manual campaign creation and custom bid rules using Adtomic. By leveraging tools like negative matching and target audits, you'll learn how to prevent wasted spending and enhance campaign performance. We'll discuss how to make campaigns communicate with each other to maximize visibility and explore the intricacies of bid strategy management, ensuring your campaigns are both efficient and effective. Whether you're an Amazon advertising novice or an experienced seller, this episode provides the strategies you need to elevate your Amazon PPC game. In episode 612 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Amazon Seller Strategy Masterclass: Adtomic 02:41 - Introduction and Overview to Helium 10 Adtomic Advertising 08:41 - How to Create Campaigns in a Minute With Advertising AI 13:25 - The First Thing Existing Sellers Should Do In Adtomic! 18:53 - How To Make Existing Campaigns Work With Each Other 21:58 - How To Manually Create New Campaigns in Adtomic 28:49 - How To Set Up Custom Amazon PPC Bid Rules 34:41 - How to Set Up Keyword Harvesting and Negative Rules 37:34 - How to Review Adtomic Suggestions 43:00 - Get A Demo For Helium 10 Adtomic ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. How TikTok Shop is ‘reimagining’ Black Friday-Cyber Monday https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday Alexa is now available as a new supply source for online video ads for self-service advertisers https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/ Explore Amazon’s new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts How livestreams are taking over TikTok Shop https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/ But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask. Helium 10 Elite Milan, Italy Amazon Seller Workshop https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - Amazon Coupon Update 02:29 - TikTok Shop Exclusive 04:24 - Country Specific Images 06:19 - Amazon DSP x Alexa 07:42 - 3D Holiday Shopping 10:20 - TikTok Shop Lives 13:06 - Helium 10 Italy Workshop 14:10 - New Feature Alerts 17:42 - Training Tip: Amazon Market Share Tracker ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up. Bradley Sutton: Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shoppin

Do you need help scaling your business? Maybe you're considering hiring a virtual assistant (VA). In this episode, our expert guest will discuss everything you need to know before hiring your first remote employee. Are you feeling overwhelmed with the growing demands of your e-commerce business? Join us as we chat with Gilad Freimann, Founder and CEO of VAA Philippines, an expert in training and hiring virtual assistants (VAs) from the Philippines for Amazon sellers. Discover the transformative benefits of hiring remote employees to handle tasks like customer service, Amazon PPC management, and inventory handling. By outsourcing these routine tasks, you can free up valuable time and energy to focus on strategic business growth. Learn when it's the right time to consider bringing on a VA to ensure you don’t miss out on growth opportunities and can maintain flexibility in your business operations. Explore effective hiring strategies for virtual assistants, especially when you're unsure about transitioning from traditional in-person roles to remote positions. We'll share insights into what makes a successful long-term hire, emphasizing the importance of focusing on candidates' personalities and commitment rather than just their resumes. Understand the challenges that Amazon sellers face as their businesses expand, such as time constraints and the need for outsourcing. Listen in as we highlight the growing trend of employing social media VAs to enhance online presence and the increasing need for specialized roles in the dynamic world of e-commerce. Finally, we take a closer look at the unique advantages of hiring Filipino VAs, shedding light on cultural and business nuances that can lead to successful integration into your business. Gilad shares essential tips on bridging cultural gaps, such as understanding local customs like the 13th salary bonus, to foster a positive working relationship. We also discuss the importance of hiring specialists for specific tasks, ensuring each role is filled by someone with the right skills and character. This approach not only boosts productivity but also aligns with the strengths and expertise of the VAs, leading to more successful outcomes for your business. In episode 611 of the Serious Sellers Podcast, Bradley and Gilad discuss: 00:00 - Hiring Amazon Virtual Assistants for Business Scaling 02:04 - When Should Amazon Sellers Outsource? 06:20 - Misconceptions About Virtual Assistants 07:31 - Effective Hiring Strategies for Remote Workers 08:21 - Finding Quality Candidates for Offshore Jobs 11:18 - Hiring Amazon PPC VAs and Social Media 15:16 - The Impact of AI on Jobs 16:24 - Virtual Assistants in E-Commerce 20:53 - TikTok Influencer Marketing Success 24:12 - Hiring Filipino Virtual Assistants 27:42 - Outsourcing Specialists vs. One Generalist 33:00 - New Helium 10 Tool Suggestions

In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket. Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In today's episode, we explore the indispensable role of keyword tracking for Amazon sellers, with or without advanced tools like Helium 10. We uncover how Amazon's own features, such as Product Opportunity Explorer and Search Query Performance, can be leveraged to stay ahead, even as AI technologies evolve. Keywords continue to hold immense power in enhancing product visibility and discoverability, and we share how AI can amplify this by linking your products to relevant search terms through customer reviews and Q&A sections. Unlock the secrets to optimizing your keyword tracking for maximum sales impact with our expert guide on Helium 10 tools like Keyword Tracker and Cerebro. We dive into the importance of understanding search query volume, ASIN impressions, and conversion rates to make data-driven decisions for boosting your advertising strategies. Learn how to select the most effective keywords to track, conduct competitor analysis to spot untapped sales opportunities, and ensure your products are visible for precise customer searches, all aimed at elevating your product's ranking on Amazon. For those ready to automate their keyword tracking, we discuss how Helium 10's features can streamline your efforts, allowing you to keep your listings relevant without the manual hassle. From automating keyword discovery with Cerebro to visualizing performance with heat maps, we provide strategies to manage keywords efficiently across multiple products. We also delve into the strategic use of Helium 10's Atomic feature and the nuances of aggressive PPC strategies during product launches, offering seasoned insights for both new and experienced sellers in this ever-evolving marketplace. In episode 610 of the Serious Sellers Podcast, Bradley discusses: 00:00 - Maximizing Keyword Tracking for Better Profits 06:07 - Utilizing Related Keyword Data on Amazon 12:26 - Optimizing Keyword Tracking for Sales 19:25 - Understanding Keyword Tracker and Rank Fluctuations 22:18 - Automating Keyword Tracking for Sales 25:15 - Keyword Tracking Importance for Amazon Success 29:48 - Maximizing Keyword Tracking Efficiency 32:08 - Managing Keywords for Product Variations 34:58 - Keyword Tracker Deep Dive Special Episode ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok! We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/ Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning. In this episode of the Weekly Buzz by Helium 10, Shivali talks about: 00:51 - Valid Tracking Rate Update 02:44 - Brand Tailored Promotions 04:40 - FBA Export Expansion 05:28 - Product Videos Go Global 06:14 - Walmart's Multi-Event 07:55 - TikTok Livestreams 09:55 - TikTok x Venmo 11:14 - Rufus AI Beta EU 12:37 - Fake Reviews 13:43 - Amazon Marketing Cloud Strategy 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, we will discuss Destaney’s top Amazon advertising strategies, from setting up initial campaigns to advanced strategies such as Amazon AMC, and what's coming in the future. What if you could transform your Amazon advertising game with just a few strategic tweaks? Join us as we sit down with Destaney Wishon of BTR Media, our guest expert, to uncover the secrets behind mastering Amazon PPC. From understanding the fundamentals of conversion rates and bid management to leveraging advanced AI strategies, Destaney sheds light on how sellers, both newbies and veterans, can optimize their ad spend. We explore the intricacies of using tools like Helium 10’s Adtomic to benchmark product performance in competitive categories like home decor, ensuring your campaigns hit the mark and convert clicks into sales. We take a closer look at what it means to truly optimize your Amazon advertising campaigns. Discover how identifying underperforming ads and adjusting bids can significantly impact your ACoS and ROAS. We discuss the importance of relevancy and the power of long-tail keywords in capturing less competitive niches. With Destaney's insights, you’ll learn how monitoring account activity through tools like Adtomic can prevent unnecessary expenses and how adjusting strategies based on competitive factors like pricing and reviews can troubleshoot conversion barriers. Ready to elevate your strategy with AI-driven advertising? Destaney highlights the potential of new AI features of Helium 10 Adtomic in streamlining keyword performance and improving budget efficiency. We explore how transitioning budgets from traditional to AI-optimized campaigns can enhance both new and existing Amazon PPC campaigns. Whether you are launching a new product or defending your brand against competitors, our discussion emphasizes the importance of bid management and using data-driven insights to align your Amazon advertising endeavors with your business goals. Don’t miss this opportunity to take control of your Amazon advertising success. In episode 609 of the Serious Sellers Podcast, Bradley and Destaney discuss: 00:00 - Amazon Advertising Strategies and Tips 04:31 - Granular Insights in Home Decor Advertising 08:53 - Comparing Adtomic and Amazon Ad Console 09:40 - Amazon Advertising Conversion Strategies 16:08 - Long Tail Keywords and Competition 17:00 - Amazon Advertising Beginner Strategy Guide 25:19 - Strategies for Amazon Advertising with AI 26:58 - Optimizing Your Amazon PPC Campaigns 33:55 - Optimizing Advertising Strategies With Adtomic 37:41 - Maximizing Sales Strategies Without Adtomic 42:57 - Adtomic Campaign Optimization Session

In this episode, we speak with Mark DeGrasse who shares his deep insights on AI's role in building a strong brand identity and ultimately fostering stronger customer connections for sustainable growth. Join us as we engage with digital marketing expert Mark DeGrasse, former CEO of Digital Marketer and the Founder of AI-Branding Academy, to explore the transformative role of branding in e-commerce and the significant impact of AI on marketing strategies. Mark shares his insights on why branding is more crucial than ever for Amazon and e-commerce sellers, as the market shifts focus from merely acquiring new customers to retaining them. Discover how AI tools can refine branding elements such as product development, logos, and messaging, and learn why building a strong brand identity is essential for thriving in today's competitive landscape. Listen in as we uncover the power of branding in securing long-term success and stability for businesses. Drawing parallels to the spread of major concepts throughout history, we discuss the importance of consistent messaging and vision for brand sustainability. Using examples of iconic companies like Apple, Amazon, and Coca-Cola, we highlight how strong branding can serve as a protective shield against changing technologies and increasing competition. Moreover, we emphasize the importance of ensuring that every customer interaction is an opportunity for brand recognition and instilling brand values in all employees. Finally, we navigate the future of branding and marketing strategies in a rapidly changing digital landscape. As reliance on paid media and easy attribution has overshadowed customer relationships and innovation, we examine the challenges posed by AI and potential platform bans. Discover how leveraging AI to create original content and streamline brand management can secure your business's future. Mark discusses how employing AI to guide decision-making based on brand values and company performance can transform traditional marketing methods, fostering stronger customer connections and sustainable growth. In episode 608 of the Serious Sellers Podcast, Carrie, Kevin, and Mark discuss: 00:00 - AI Branding and Customer Retention For Amazon Brands 06:26 - Building Brand Trust With Customers 10:04 - The Power of Branding in E-commerce 16:35 - Consistency Over Perfection in Branding 18:55 - Navigating the Future of Branding 21:22 - Building Brands With AI Content Strategy 27:43 - Evaluating Brand Strength and Improvement 32:02 - Building a Strong Amazon Brand Strategy 32:11 - AI Branding Academy Maximizes Marketing Potential 36:46 - Maximizing Earnings Through Brand Extension 37:04 - Expanding Product Offerings with a Solid Brand ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon’s enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man’s mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard. Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it

In this episode, we do a live case study as we compare Helium 10, Product Opportunity Explorer, Jungle Scout, and Data Dive for Amazon keyword research. See how Helium 10 uncovers more keywords and boosts potential sales by $6,000! Can unlocking the true potential of Amazon keyword research tools lead to a significant boost in your sales? In this episode, Bradley Sutton dissects, with a live case study, the Amazon keyword research capabilities of tools like Helium 10, Jungle Scout, Data Dive, and Amazon's Product Opportunity Explorer, revealing why Helium 10 might just be the game-changer you've been searching for. Through a live case study, Bradley showcases how Helium 10 stands head and shoulders above its rivals by uncovering a staggering number of relevant keywords that could translate into thousands of dollars in additional sales. With a focus on transparency, we promise an unfiltered look into how effective keyword research can transform your Amazon SEO strategy. Our journey into the art of keyword research begins with launching a Tamago Yaki pan on Amazon. We guide you through the crucial steps of identifying top competitors and selecting the right keywords to ensure success, even if you don't have access to advanced tools. You'll learn how to interpret search volumes and conversion rates to identify purchase trends and refine your keyword lists by exploring related niches like "square pan" and "omelet pan." With personal anecdotes and insights sprinkled throughout, this episode offers practical advice for sellers at every level. As we peel back the layers of keyword analysis, discover how tools like Helium 10 can help you sift through the noise and focus on keywords with true potential. We emphasize the importance of aligning with Amazon's algorithm and the role of sponsored ads in securing product visibility. By exploring tactics like creating comprehensive keyword lists and leveraging Helium 10's unique features, you'll understand why our Amazon keyword research tools are an indispensable ally for serious sellers. So, let’s enhance your product's visibility and sales potential on Amazon, one keyword at a time. In episode 607 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Amazon Keyword Research Tool Battle Royale 07:41 - Amazon Keyword Research Strategies Using Tools 13:28 - Amazon Keyword Research Tutorial 16:41 - Amazon Keyword Research Tools Comparison 19:23 - Product Opportunity Explorer Niche Research 25:16 - Data Dive and Jungle Scout Keyword Research 26:42 - Amazon Keyword Research Tools Analysis 33:42 - Keyword Ranking Analysis and Competitor Evaluation 39:03 - Amazon Keyword Research Tactics and Strategies 41:35 - Keyword Research and Analysis Strategy 49:32 - Keyword Analysis for Listing Optimization 52:45 - Keyword Research Comparison and Analysis 56:05 - Keyword Research for Amazon Products 1:00:55 - The Importance of Getting Enough Keywords 1:08:14 - Keyword Analysis Comparison POE, Jungle Scout/Data Dive, & Helium 10 1:14:57 - Amazon Keyword Research With Helium 10 1:18:02 - Conclusion: What is the Best Keyword Research Tool For Amazon Sellers? ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode, our guest is an expert on AI and Amazon Science papers. He'll talk about Rufus, COSMO, Project Amelia, and all other AI advancements from the Amazon side and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging discussion with Kevin Dolan from Pacvue AI Labs as we explore the cutting-edge advancements in AI and Amazon's pivotal role in shaping this dynamic landscape. We'll unravel the mysteries behind intriguing names like Rufus, COSMO, and Project Amelia, representing Amazon's ongoing AI initiatives. Kevin shares his expertise on the evolution of AI from its early conceptual roots in the 80s to the transformative impact of transformer models around 2019, which paved the way for groundbreaking applications like ChatGPT. Discover how Amazon's increased investment in AI research is manifesting in published papers and sophisticated models that are revolutionizing customer interactions. We also explore Amazon's integration of AI in tools for sellers, highlighting the launch of advertising AI that optimizes campaigns with precision. The potential of AI in enhancing tools like Helium 10’s Adtomic and Cerebro for more efficient Amazon PPC campaigns and keyword filtering is discussed, along with the impact of Amazon's Rufus on the shopping experience. While Rufus aims to improve customer interactions, we critically assess its current limitations and ponder its potential to shift some search activities directly to Amazon from platforms like Google and Pinterest. Additionally, we dive into Amazon's transition from lexical to semantic search, emphasizing the importance for sellers to align their product listings with customer needs for visibility and success in an AI-driven environment. Lastly, we examine AI-driven tools like Project Amelia in Amazon's Seller Central and their potential impact on brands and sellers. While chat-oriented interfaces may translate vague intentions into useful actions, skepticism remains regarding their revolutionary potential. We emphasize the importance of exploring third-party tools like Helium 10 for added value and addressing the hype surrounding changes in seller practices, reassuring listeners that successful strategies remain largely unchanged. Kevin's insights and our conversation shed light on the future of AI in e-commerce, leaving us excited for what's to come in this rapidly evolving field. In episode 606 of the Serious Sellers Podcast, Bradley and Kevin discuss: 00:00 - Advancements in AI and Amazon Science 00:41 - Decoding the Amazon COSMO Algorithm 08:42 - AI Model Cost Efficiency Advancements 09:48 - Amazon's AI Innovations and Rufus 14:59 - Implementing AI Chatbots Inside Online Marketplaces 20:29 - Enhancing Amazon's Semantic Search Capabilities 21:12 - Leveraging Rufus and COSMO for Selling Success 26:59 - Impact of Science on Amazon Practices 28:10 - Enhancing Amazon's Product Understanding With AI 30:01 - Customer Preferences for Pregnant Women 35:22 - Amazon's Data and Product Listings 37:30 - Amazon's Project Amelia in Seller Central 38:42 - Amazon's AI Recommendations for Sellers Transcript: Bradley Sutton: Today we talk to the person who knows more about AI and Amazon science papers than maybe anyone else in the world, and he's going to talk about all things Rufus, COSMO, Amelia and all other AI advancements from the Amazon side and beyond. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Bradley Sutton: I'm not exactly 100% sure what I'm titling this episode, but I might have done something kind of clickbaity and say something. There is no such thing as the COSMO algorithm or something to get people to click on this. But let me just quickly explain that. Now. I don't mean that there's no such thing as Cosmo. There's a lot of documents out there from Amazon that talk about it, but there's nothing that says, hey, Cosmo is the new A9 algorithm, or there's nothing official from Amazon that says, hey, Cosmo is now in full effect across 75% of searches, or anything like that. Contrast that with all the articles from Amazon that talk about Rufus. I mean, Rufus is a thing you can actually see in everything. So I just wanted to do a clickbaity title like that and we'll definitely get into Cosmo and things like that later. But I've got back on the show probably one of the persons who's the highest expert in the world as far as AI and also what Amazon has been doing as far as on the AI front,

This week’s buzzing news: The Project X account was booted from Etsy, Amazon bundling has changed drastically, and 15 updates were announced at Amazon Unboxed this week! We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok wants to turn millions of Americans into paid shopping influencers https://restofworld.org/2024/tiktok-shop-influencers-us/ Amazon bundles online shopping of groceries and nonfood items https://www.retaildive.com/news/amazon-fresh-whole-foods-ecommerce-delivery-pickup-automated-micro-fulfillment/729619/ Amazon Unboxed Updates: Amazon Marketing Cloud (AMC) eligibility expanded to sponsored ads advertisers (through partners) https://advertising.amazon.com/en-us/resources/whats-new/expanding-amc-eligibility-to-advertisers-and-partners/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw Amazon Marketing Cloud (AMC) Audiences can now be used in Sponsored Ads https://advertising.amazon.com/en-us/resources/whats-new/amc-audiences-for-sponsored-ads/?ref_=a20m_us_wn_gw Increase engagement through audience bid boosting for Sponsored Products and Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/unboxed-audience-bid-boosting/?ref_=a20m_us_wn_gw New Sponsored TV releases make it easier than ever to reach relevant audiences and measure performance https://advertising.amazon.com/en-us/resources/whats-new/amazon-ads-new-sponsored-tv-releases/?ref_=a20m_us_wn_gw Deliver more relevant ads everywhere, independent of ad ids, with Ad Relevance https://advertising.amazon.com/en-us/resources/whats-new/ad-relevance/?ref_=a20m_us_wn_gw Understand the top combinations of ad touchpoints that drive conversions https://advertising.amazon.com/en-us/resources/whats-new/ad-touchpoints-drive-sales-with-conversion-path-reporting/?ref_=a20m_us_wn_gw Build a holistic first-party data strategy with Ads data manager https://advertising.amazon.com/en-us/resources/whats-new/ads-data-manager-beta/?ref_=a20m_us_wn_gw Amazon DSP launches Performance+ tactics into beta https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-launches-performance-plus-tactics/?ref_=a20m_us_wn_gw Create impactful interactive audio ads in just a few clicks with Audio generator https://advertising.amazon.com/en-us/resources/whats-new/audio-generator/?ref_=a20m_us_wn_gw Create high-quality AI-generated videos in minutes https://advertising.amazon.com/en-us/resources/whats-new/create-high-quality-ai-generated-videos-in-minutes/?ref_=a20m_us_wn_gw Make creative development a breeze with AI creative studio (beta) https://advertising.amazon.com/en-us/resources/whats-new/unboxed-ai-creative-studio/?ref_=a20m_us_wn_gw Interactive ads expand availability across streaming TV into Prime Video https://advertising.amazon.com/en-us/resources/whats-new/interactive-ads-expand-across-streaming-tv-into-prime-video/?ref_=a20m_us_wn_gw Understand the value of new-to-brand shoppers beyond immediate sales https://advertising.amazon.com/en-us/resources/whats-new/long-term-sales/?ref_=a20m_us_wn_gw Maximize your campaign impact with the new Amazon DSP experience https://advertising.amazon.com/en-us/resources/whats-new/new-amazon-dsp-experience/?ref_=a20m_us_wn_gw Don't miss out on the details of upcoming online and in-person events designed to sharpen your e-commerce strategies: Freedom Ticket Webinar - http://h10.me/ftoctober Meganar - http://h10.me/meganar Winning Amazon Advertising Strategies - http://h10.me/adsoctober Sydney, Australia Event - http://h10.me/sydney Milan, Italy Elite Workshop - http://h10.me/milan Dubai, UAE Event - http://h10.me/dubai Whether you're new to Amazon or running large-scale brands, these updates are sure to provide valuable insights and opportunities for growth. Listen in as I break down these developments and what they mean for you as a seller. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Etsy is THE WORST! 05:38 - Amazon Bundling Change 06:44 - TikTok Influencers 08:23 - Amazon Shopping Test 09:59 - Compliance Fast Track 10:31 - FBA New Selection Perk 11:30 - Large & Heavy Returns 12:15 - Online Events 15:19 - Sydney, Australia 15:49 - Milan, Italy 16:30 - Dubai, UAE 16:51 - Amazon Unboxed Recap ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: The Project X account was

In this episode, a former 8-figure Amazon seller shares how he lost millions and saw sales drop to zero. Learn key mistakes to avoid and protect your Amazon FBA business from disaster. Join us for an insightful conversation as we welcome Brian Creager, a former eight-figure Amazon seller, who shares his rollercoaster journey through the world of Amazon FBA. Starting with a background in electrical engineering and transitioning into international sales, Brian eventually found his niche in the e-commerce space. Discover how a pivotal moment in his corporate career led him to build a successful seven-figure business in men's hair care. He opens up about the highs and lows of launching a brand in a competitive market, the remarkable margins he achieved, and the unexpected challenges he faced, such as being banned from selling a medical device on Amazon. Brian’s story offers valuable lessons for aspiring and seasoned Amazon sellers alike. Listen in as we explore the significance of building relationships through networking events and the lasting impact of face-to-face interactions. Bradley and Brian share their own experiences with the Zonblast community and the early days of private-label selling. They discuss the importance of real-time monitoring of key performance indicators (KPIs), especially given the tighter margins and increased advertising costs today. Through anecdotes and personal experiences, we highlight the challenges faced during the pandemic, including product quality issues and tariffs, which led to significant changes in operations. We also tackle the evolving landscape of selling on Amazon, emphasizing the need for unique products to maintain a competitive edge in the face of copycats. Strategies like failing quickly and strengthening supplier relationships are discussed as key tactics for handling product issues. As the Amazon marketplace evolves with new fees and AI integration, we touch on the growing importance of influencer marketing and niche product creation. Contemplate the future of product discovery and how AI might change consumer habits while considering how sellers can adapt to these shifts. This episode is packed with insights and strategies for navigating the ever-changing e-commerce landscape. In episode 605 of the Serious Sellers Podcast, Bradley and Brian discuss: 00:00 - 8-Figure Amazon Seller's Journey and Lessons 03:29 - Men's Hair Care Launch Success 13:02 - Struggles and Lessons From Selling on Amazon 19:04 - Challenges in Paper Bag Production 22:44 - Losses, Inventory, and Chapter Seven 27:03 - Adapting to Changes in Amazon 30:02 - AI Impact on Product Discovery 33:47 - How To Reach Out To Brian Creager 36:12 - Competitor Analysis with Market Tracker 360 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10’s Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going? Joe: I'm going good. Thanks for having me on. Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right? Joe: Yes, we're in Las Vegas, Nevada. Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised? Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon’s Prime Big Deal Days was the company’s biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon’s new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with-your-ads/ Exciting news from Helium 10 includes the integration of Adtomic into the Diamond plan, offering efficient PPC campaign management with Advertising AI, and introducing a new feature that Helium 10 customers have been asking for for years is finally here! Variation Sales Strength is basically showing you which of the variations have the most sales. And lastly, don't miss our training for the Inventory Heat Maps tool to optimize sales strategies during the holiday season In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Oct Prime Day Success 02:22 - AI Shopping Guides 03:47 - VISA Verification 04:40 - AWD Too Full? 05:30 - TikTok Auto Ads 07:24 - US-UK Shipment Rates 08:05 - Customer Reward Ads 10:21 - 2024 Holiday Returns 11:01 - Sponsored Display Depreciation 11:45 - New Feature Alerts 14:14 - Freedom Ticket Webinar 14:42 - Elite Workshop in Milan, Italy 15:26 - Training Tip: Inventory Heat Maps ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: A new feature that Helium 10 customers have been asking for years is finally here. There is a new VAT tax policy that you need to pay attention to. Amazon warehouse distribution might be too full and TikTok rolls out new automated ad targeting this and more. On this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Kerry Miller. So, Kerry, take it away and let us know what's buzzing. Carrie Miller: Let's go ahead and get into the first article. That's October Prime Day Big Deals, and we have an article that was released by Amazon and they announced that prime big deal days was its biggest October shopping event ever. Okay, so that's pretty exciting, especially going into Q4. Here. They said that more prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two day event than any previous October shopping event. So that's very good news, I think, for a lot of us sellers. Globally, prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts, so it was definitely a good time for shoppers as well. And if we scroll down a little bit more in this article, it goes on to talk a little bit about the role that AI actually played in this event. So Rufus, which is the generative, ai powered conversational shopping assistant, helped millions of customers in the US answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount, and customers also use something else called inspire, which is an in app mobile experience that helps you discover new products with a personalized feed, amazon lens, which is a visual shopping tool that identifies objects and finds similar items on amazon, and then also they have something called the ai shopping guides, which basically leads us into our next article, which is amazon's new ai shopping guides that make it easier to research product types and buy smarter. So let's go ahead and ta

What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon’s This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon's generative AI that promises to transform seller capabilities. Our discussion takes you to the heart of Amazon's evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon's "Sellers in Your Community" initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities. In the second part of this episode, let’s discover how A+ content has evolved, with insights from Lauren Coury, Senior Product Manager at Amazon, and learn how to utilize your basic, shoppable A+ content, premium, brand story A+ content and AI integration to elevate your brand storytelling. Get ready to explore this wealth of knowledge and uncover new ways to make your Amazon presence more engaging and impactful than ever before. In episode 603 of the Serious Sellers Podcast, Bradley, Andrea, and Lauren discuss: 00:00 - Amazon Accelerate Highlights and A+ Content Powered By Generative AI 04:36 - Innovative Video Generation Revolutionizes Advertising 06:29 - Enhancing Amazon Seller Experience and Analytics 10:16 - Improved Amazon Seller Support Features 12:43 - Entrepreneurial Stories and Amazon Product Ideas 18:48 - Success Stories From The Amazon Accelerate Event 21:56 - Brand Experience and A+ Content Creation 25:19 - A+ Content and Brand Story 26:59 - Importance of A+ Content for Brands 32:50 - Shoppable A+ Content and AI Benefits 42:00 - Enhancing A+ Content With Graphics 46:23 - Leveraging A+ Content and Generative AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this special episode, a couple of key players from Amazon Corporate join us to discuss some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. What if harnessing the power of Amazon’s vast data pool could revolutionize your e-commerce strategy? In this episode recorded live from Amazon Accelerate, we introduce a couple of cutting-edge tools, Amazon Business Planner, Customer Loyalty Analytics, and Customer Journey Analytics, designed to transform Amazon brands’ approach to their operations marketing. Our special guests, James Casazza and Wei Li, prominent figures from Amazon Corporate, share how these new tools offer brands the ability to set goals, receive personalized action plans, and effectively manage their business data with self-service capabilities. This episode unpacks how brands can gain confidence and clarity amidst the overwhelming flow of information, aligning their strategies seamlessly with their business objectives. Discover the magic of artificial intelligence as we explore a revolutionary business planning tool that’s setting new standards in the e-commerce landscape. This tool provides brands with AI-generated plans, pinpointing impactful goals like boosting ad-attributed sales and enhancing profitability. By offering step-by-step recommendations—from campaign strategies to keyword optimization—the tool updates dynamically, suggesting fresh opportunities and strategic enhancements beyond advertising. Join us as we dissect its ability to deliver transparent progress tracking with detailed visualizations, historical comparisons, and a focus on profitability through cost-reduction strategies and content optimization. Get ready to dive into the world of customer analytics with Amazon’s latest tools aimed at understanding diverse shopper behaviors. We spotlight the Customer Loyalty Dashboard and Customer Journey Dashboard, key innovations that offer brands deeper insights into customer behavior. Our guest Wei, shares her role in developing tools like the Search Query Performance and Product Opportunity Explorer. These analytics resources empower brands to tailor promotions, prevent churn, and boost loyalty among customer segments. By leveraging predicted customer lifetime value and promotional strategies, brands can enhance engagement, conversion, and ultimately, customer loyalty. In episode 602 of the Serious Sellers Podcast, Bradley, James, and Wei discuss: 00:54 - Amazon Accelerate New Tools Announced Overview 02:00 - Amazon Launches New Business Planner 05:07 - Simplifying Data for Amazon Business Planning 11:16 - AI-Powered Business Planning Tool 12:39 - Dynamic Business Planner Features and Benefits 16:42 - Data-Driven Amazon Customer Loyalty Analytics 20:08 - Amazon Department Provides Key Seller Tools 23:20 - Understanding Customer Audience Types 28:26 - Understanding Buyer Behavior and Cart Abandonment 35:13 - Unlocking Valuable Amazon Data Insights 37:29 - Thanking Amazon for Launches at Accelerate ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript: Bradley Sutton: Today's a special episode, as a couple of key players from Amazon Corporate are with us on the show to talk about some brand new functions released for sellers, including one that gives us unprecedented ability to identify and target our repeat customers. How cool is that? Pretty cool, I think Sellers have lost thousands of dollars by not knowing that they were hijacked, perhaps on their Amazon listing, or maybe somebody changed their main image, or Amazon changed their shipping dimension so they had to pay extra money every order. Helium 10 can actually send you a text message or email if any of these things or other critical events happen to your Amazon account. For more information, go to h10.me forward slash alerts. Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is a special episode recorded live at Amazon Accelerate. This was done in Seattle a few weeks ago and, as you probably have seen from other episodes, we had a lot of new releases, of new data points and new functionality that Amazon is releasing. Shout out, first of all, to Addy from Amazon, who helped us hook us up with some of these interviews but we had the privilege of being able to interview a couple of the key people that are involved in the ideation and implementation of some of these new tools, and so in this episode, we're going to go over a couple of things in from Business Planner, which is something new, and also customer loyalty analytics, which might blow your mind as far as the kind of targeting abil

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time. With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product. Amazon Pharmacy customers can have their medications pre-sorted into packets using this new PillPack feature https://www.aboutamazon.com/news/retail/amazon-pharmacy-pillpack-feature Inbound shipping is now easier with the Amazon Partner Carrier Program’s smart carrier options https://sell.amazon.com/blog/announcements/partner-carrier-program-smart-carrier-options Amazon marketplace sellers sue Walmart https://www.nwaonline.com/news/2024/oct/01/amazon-marketplace-sellers-sue-walmart/ Amazon seller-fulfilled heavy and bulky returns https://channelx.world/2024/10/amazon-seller-fulfilled-heavy-and-bulky-returns/ Amazon’s recyclable packaging push https://www.packaging-gateway.com/news/amazons-recyclable-packaging-push/ Digital Domain Teams Up with AWS to Scale Autonomous Virtual Human Technology and Introduces Generative AI-Powered Features https://press.aboutamazon.com/aws/2024/9/digital-domain-teams-up-with-aws-to-scale-autonomous-virtual-human-technology-and-introduces-generative-ai-powered-features Amazon is launching its own Shark Tank where winners get to be Amazon sellers https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove With the holiday season approaching, we arm you with strategic insights to capitalize on events like Prime Big Deals Day, including essential tips on using Cerebro for effective keyword research. Tune in and stay ahead with these buzzing news and strategies that help your business thrive in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - MCF Expands to Social 02:04 - Dual Coupon Boosts Promotions 03:28 - Compliance Deadline Approaching 04:17 - Holiday Peak FBA Fees Set 05:48 - Pharmacy PillPack 07:00 - Smart Carrier Options Introduced 08:19 - Sellers x Walmart Lawsuit 09:54 - Updated Returns for Bulky Items 11:51 - Sustainable Packaging 12:58 - AWS Powers Autonomous Virtual Humans 15:04 - Shark Tank but for Prime 16:30 - Training: Finding Keywords Your Competitors Top Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees and, finally, that dual coupon feature you've requested being implemented. This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel and so Shivali, take it away and let us know what's buzzing. Shivali Patel: First up, we have a few news pieces directly from Seller Central News To start. An exciting enhancement to Amazon's Multi-Channel Fulfillment, or MCF. Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok, Instagram and Pinterest using your Fulfillment by Amazon inventory. This means, for those of you that were perhaps manually fulfilling orders up until now for TikTok shop can now transition to more effortlessly expanding your brands, maintaining accurate inventory tracking and quicker order processing. Or imagine just running a promotion on Instagram knowing that your orders are being handled seamlessly through Amazon's system. This can help you capture even more sales opportunities across different channels, keeping you ahead of your competitors. To streamline this process, amazon recommends that you utilize t

What if you were missing out on hundreds, if not thousands, of dollars in reimbursements from Amazon? Join us as we reveal the game-changing strategies for reclaiming lost and damaged inventory funds from Amazon's FBA warehouses, just in time for the crucial update on October 23rd. We highlight the indispensable Helium 10 Refund Genie tool, providing you with a step-by-step guide and real-life success stories from sellers who have maximized their refunds without any commission fees. Uncover the secrets to boosting your profitability by making the most of Helium 10's full suite of features. We'll walk you through how to handle active and suspended product listings, ensuring accurate and timely reimbursements for damaged items. Learn practical tips and tricks, including a thorough explanation of size tier optimization. By tweaking your product packaging and leveraging Helium 10 Alerts, you'll discover how to reduce shipping costs and significantly increase your bottom line. Imagine saving $10 per unit with just a 0.2-inch reduction in packaging size. We provide compelling examples, such as a floor lamp that moved from an extra-large to a large bulky tier, saving $2 per unit. Through personal anecdotes and expert insights, we demonstrate how monitoring dimension changes and enabling alerts can lead to substantial financial recoveries. Don't miss this opportunity to reclaim your funds and optimize your Amazon business for greater profitability. In episode 601 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maximizing Amazon FBA Reimbursements With Refund Genie 01:31 - Amazon Lost and Damaged Claims Guide 04:35 - Amazon Seller Refund Process 10:29 - Getting Refunds Using Helium 10 Refund Genie 10:48 - Amazon Refund Process and Strategies 19:54 - Maximizing Amazon FBA Reimbursements and Savings 22:41 - Helium10 Alerts for Size Tier Optimization 25:02 - Optimizing Packaging for Amazon Profits 29:26 - Identifying Dimension Changes for Amazon Reimbursement 31:18 - Amazon FBA Reimbursement for Dimensional Changes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're doing a live workshop on how to get money back from Amazon and on this live broadcast there are four people on the call who are going to be able to get back over $30,000 live on the show back from Amazon. How cool is that? Pretty cool, I think. Important message guys. On October 23rd, Amazon is changing the window for which you can look back and claim that they owe you reimbursements for lost and damaged products at FBA warehouses. It used to be 18 months, but now it's going down to only two months. So, if you have never used the reimbursement service or Refund Genie, now is the time. Last week I ran Refund Genie on two different accounts and got a total of over five thousand dollars back for those sellers. And don't forget, unlike a lot of services out there, Helium 10 doesn't take any commission on what we get back. If we say you're owed ten thousand dollars and you get back ten thousand dollars from Amazon, you keep ten thousand dollars with no commission to Helium 10 at all. Refund Genie is now available to anybody who has a Helium 10 Platinum annual plan or higher. So to get an estimate about on how much money you could get back, go to h10.me/refundgenie. If you've never used a Helium 10 coupon, use the code SSP10 to save money if you need to upgrade to a Platinum annual plan. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and today is our monthly live training that we do, along with an ask me anything, where we go over a certain aspect that can help you on Amazon, and then we take all your questions live, and we've got a great session for you today. Let's go ahead and hop into it. Let me just kind of like level set here what the situation is, so, for a lot of you, you might have seen the message already that you know, on October 23rd, Amazon is changing the look back period of when you can claim lost and damaged, so what that means is Amazon sometimes loses products at their warehouses of yours, they sometimes damage it, and they're supposed to, you know, refund your money when that happens, and you know, a lot of times they do. So what the problem is, though is sometimes, for whatever reason, they don't always refund the money like they're supposed to, and so when that happens, it's okay. It's not Amazon necessarily going and stealing all of your money. They allow you to like file clai

Join Bradley Sutton, as he explores the intricacies of Amazon product launches with the updated Maldives Honeymoon Launch Strategy. He’ll walk you through optimizing your product launches during Amazon's critical honeymoon period, sharing his hands-on experience and the latest insights from his recent testing. Learn how to utilize Helium 10's Blackbox tool for effective product research, identifying opportunities with low title density to give your product a competitive edge. We address the evolving landscape of AI and algorithm changes in Amazon, reassuring you that the fundamental principles of successful launches remain robust. Discover advanced keyword research strategies using Helium 10's Cerebro tool to enhance your product's visibility from day one. We explain how to identify crucial keywords by examining competitors' rankings and uncovering hidden opportunities through niche keywords. By focusing on keywords where top competitors are already advertising, you'll ensure comprehensive keyword coverage and improve your product's relevancy signals on Amazon. Additionally, Bradley shows you how to leverage thematically related products frequently bought together with your competitors' items to optimize your listings and advertising efforts. Finally, he'll guide you through creating compelling Amazon listings that resonate with potential buyers. Learn to prioritize relevant keywords based on competitor performance, avoid keyword stuffing, and craft emotionally engaging content. Bradley emphasizes the importance of customer reviews and the effective use of images and bullet points to highlight product benefits. Plus, he shares his experiences with test listings to ensure a smooth launch and offers strategies for balancing expenditure and maximizing ranking during the critical launch period. Whether you're launching a new product on Amazon or optimizing an existing one, these insights and strategies are designed to help you succeed in the Amazon marketplace. In episode 600 of the Serious Sellers Podcast, Bradley talks about: 00:00 - Maldives Honeymoon Amazon Product Launch Strategy 08:33 - Keyword Research for Amazon Launch Success 16:16 - Utilizing Cerebro Historical Trends for Keywords 20:30 - Identifying Related, Non-Competing Products 20:37 - Strategic Keywords for Amazon Product Optimization 23:57 - Effective Amazon Listing Optimization Strategy 28:04 - Optimizing Amazon Listings for Success 28:54 - Launching a Test Listing Strategy 34:04 - Setting List Price Strategy for Sales 36:13 - Amazon Product Launch Strategy and Pricing 37:10 - Amazon PPC Strategy and Optimization 41:18 - Strategies for Amazon Discounts & Price Management 45:13 - Amazon Listing Relevancy and Ranking Strategy 49:36 - Product Launch Success With Amazon Relevancy 53:26 - Annual Amazon Launch Strategy Review ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: All right, guys, it's episode 600. You know what that means. It's time for another Maldives Honeymoon Launch Strategy. I'm going to be giving you guys, step by step, what you need to do in order to have the best launch that you can have for your Amazon products. How cool, is that? Pretty cool, I think. Black Box by Helium 10 houses the largest database of Amazon products and keywords in the world. Outside of Amazon itself. We have over 2 billion products and many millions more keywords from different Amazon marketplaces, from USA to Australia to Germany and more. Use our powerful filters to search through this database for pockets of opportunity that you might want to get into with your first or next product to sell on Amazon. For more information, go to h10.me/blackbox. Don't forget you can save 10% off for life on Helium 10 by using our special code SSP10. Bradley Sutton: Hello everybody and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers, as of any level in the e-commerce world. All right, and for you guys watching this on YouTube. You saw me do a dramatic transition from the pool. I'm here in the Maldives at a new resort that I've never been in, and I'm recording this as I do every year the Maldives Honeymoon Launch episode. This is now like the eighth version, I think. We used to do it every 50 episodes on the on the like the hundred and the 50. Uh, now we only do it every 100 episodes. So about once a year I come out here to the Maldives on my own dime I'm paying for this myself, and then I just take a couple of day’s vacation and also record the episode for Maldives Honeymoon Launch Strategy. All right,

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Search Ads Campaign launch in U.S. https://searchengineland.com/tiktok-search-ads-campaign-launch-us-446927 Tariffs Targeting Chinese E-commerce Brands https://www.freightwaves.com/news/tariffs-targeting-chinese-e-commerce-could-dampen-demand Google Search Tests Shopping E-Commerce Card https://www.seroundtable.com/google-shopping-e-commerce-card-card-38105.html Experience Amazon Accelerate 2024 on demand https://sell.amazon.com/blog/announcements/amazon-accelerate-on-demand-content Target Circle Week 2024 https://www.today.com/shop/target-circle-week-details-dates-deals-2024-rcna171858 Lastly, in our training tip of the week, Carrie walks us through how you can take an FNSKU and create a custom barcode labels to give to your factories. In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:51 - TikTok Search Ads 02:48 - New Chinese Tariffs 05:59 - Google Search Tests 07:09 - Accelerate on Demand 07:50 - Target Circle Week 09:39 - Walmart Lending 10:14 - Walmart Repricer Dash 11:14 - Helium 10 New Features 13:07 - Easy Barcodes ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: TikTok shop ads launch in the US new potential tariffs targeting Chinese e-commerce sellers, and Amazon, Walmart and Target are battling it out for deals in October. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay. So the first story is that TikTok search ads campaigns have launched in the US, and I'll go ahead and show the article here. It's basically allowing for keyword based search ads that target users directly in the search results. Now if you're a TikTok user, you know a lot of the ads actually come on your For you page when you're kind of scrolling. So it's kind of a more generic approach. But now sellers can actually target keywords when consumers are actually searching in TikTok for something specific. So this is potentially stepping up competition with Google Ads, as TikTok is becoming a go-to search engine, in addition to becoming a social media platform. So let's go ahead and take a look at this article. If we scroll down a little bit, it says previously ads on the TikTok search page were more generic, but now brands can tailor their ads to align with specific search behaviors. Now it goes on to further say why this matters. It says that TikTok has a growing role as a search engine for younger users. 57% of users use the app's search function, according to internal TikTok data, and this new feature lets you capture attention at critical moments of intent. TikTok's move could threaten Google's dominance, as younger users are increasingly using social media for search instead of traditional search engines. So, if you recall, last week Bradley actually did talk about this on the Weekly Buzz and he said that there's a report that says over 50% of Gen Zers are going to be shopping on TikTok for the holiday season. So that's very interesting and very good numbers if you really wanted to start targeting on TikTok. And let's talk about the actual numbers of these actual ads. TikTok's testing shows that combining search ads with in-feed ads boost conversion by 20%, with users who don't engage with an ad initially more likely to interact with after seeing a related ad in the search. So that's very interesting information. So definitely something to consider when you are going into Q4 and wanna really boost your sales this holiday season. Carrie Miller: Okay, so let's go ahead and get into the next article Now. The next article is interesting and it's titled Tariffs Targeting Chinese E-commerce Could Damp Demand. Okay, so this is definitely something that is gonna be very interesting for a lot of e-commerce sellers because, as I don't know if anyo

Howard Thai, the legendary "Professor of Amazon," is back to share his game-changing insights straight from the playbooks of top Chinese Amazon sellers. Curious about the secret tactics that can revolutionize your Amazon product launch? He'll reveal how to optimize your listings, uncover top-performing keywords, and navigate the surge of Chinese sellers on TikTok Shop following recent policy shifts. Plus, get a glimpse into Howard's unique journey, his time in the US, his return to China, and his passion for the epic anime Naruto. Our conversation doesn't stop there. We'll dissect the global selling opportunities on TikTok Shop, highlighting the stark differences in ease of access for Chinese sellers compared to others. Learn the proven strategies for success on the platform, including the importance of daily multiple video postings, leveraging affiliates, and smart ad usage. Discover the potential of live shopping and the groundbreaking impact of AI influencers in China, and how US sellers can adopt these innovative practices. Lastly, we'll tackle the escalating challenge of ranking products on Amazon amidst soaring PPC costs and the growing emphasis on external traffic. Howard shares actionable insights on using external deal sites like DealNews and Woot to drive traffic and boost product rankings. Dive into practical advice on securing initial reviews and sales through varied promotional tactics, including social media and PPC. Plus, get an insider look at different deal strategies to maximize visibility and sales, and hear about exciting travel plans to China with Howard, promising new adventures and networking. In episode 599 of the Serious Sellers Podcast, Bradley and Howard discuss: 00:00 - Strategies From Top Chinese Amazon Sellers 05:13 - Global Selling Opportunities on TikTok Shop 07:33 - Strategies for Amazon-Selling Success 10:24 - Strategic Launch Using Outside Traffic 11:03 - Ranking Products With Deal Sites 21:03 - Inventory Management in Sales Transactions 23:05 - Amazon Inventory Strategy and Temu Marketplace 31:30 - Mastermind Event in China ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we're going to talk to a seller who used to be one of the top 100 sellers all time at Amazon and even has the nickname Professor of Amazon. He's going to give us some inside strategies from top Chinese sellers, what they're using for launching that you've probably never heard of before, like using what deals and more. How cool is that? Pretty cool, I think. Do you want to see how your listing or maybe competitors listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool listing analyzer. For more information, go to h10.me forward slash listing analyzer. Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed, organic conversation about serious strategies or serious sellers of any level in the e-commerce world. We are going on the other side of the world, completely different time zone, a different day. I think it's like Saturday over there. It's Friday night here at Helium 10. The whole entire Helium 10 had the day off today. Like, sometimes they give us random days off like a recharge, so they're like you know what? Everybody in the whole company, you guys, get the day off, but I'm having Howard have to record again because there's technical difficulties. So you know what? I'm coming in on my holiday, on my, my vacation day, at uh, what time is it? 8 pm on a Friday night and I'm like I'm here for you, Howard, because I need the world to know what you have to say. The professor of Amazon. Guys, Howard, welcome back to the show. Howard: Thank you very much Bradley. Nice to be back on. Bradley Sutton: You notice my shirt here? Howard: Oh wow, yep, Naruto. Well, I love Naruto. Bradley Sutton: You and I are about the same age, like literally months apart, and so I think we both grew up with some similar things. So you were probably in your UCSD really close to me days when you were into Naruto here, and I believe you went even to Japan and even got more into it, right? Howard: Yeah, I'm really into Naruto and I'm side by side with Japan when they released the translated version of it. Bradley Sutton: You're back in China. How long have you been back in China? Howard: I left the US on June 10th so I came back here around

Can your brand truly stand out in the crowded Amazon or e-commerce marketplace? This episode features Kevin King, a master of product differentiation, marketing, and branding, who shares game-changing strategies to elevate your business beyond the basics. Kevin walks us through the creation of his innovative Basecamp Apple Watch charging dock, illustrating how identifying market gaps and blending functionality with aesthetic appeal can help you craft a premium product that demands attention. We then uncover the critical role of visual storytelling and emotional appeal in successful product marketing. Kevin shares compelling real-life examples, including a groundbreaking product launch during Christmas 2015 and the branding triumph of Liquid Death. We dive into the challenges and rewards of rebranding, drawing lessons from Kevin’s experience with his dog product line transformation. The conversation underscores the importance of innovative packaging and impactful imagery in driving sales and maintaining a brand's identity. Finally, we explore unconventional marketing strategies that can turn an ordinary product into a thriving brand. Kevin recounts the phenomenal success of a hand sanitizer brand during the 2020 pandemic, revealing how creative tactics like catchy jingles and engaging public interactions led to remarkable sales figures. Whether you are an aspiring Amazon seller or a seasoned seller, this episode is packed with valuable insights and strategies to help you achieve a standout presence in a saturated market. In episode 598 of the Serious Sellers Podcast, Carrie and Kevin discuss: 00:00 - Product Differentiation Secrets With Kevin King 04:36 - Multi-Functional Charging Dock Design 06:57 - Product Development From Scratch 10:16 - Illustrating a Product's Transformation With Cartoons 10:54 - Product Innovation and Differentiation Strategies 14:33 - Brand Identity Success Through Innovation 15:48 - Premium Bully Sticks Differentiation Strategy 16:50 - Researching and Deciding on Bully Sticks 21:35 - Listing Strategy for Niche Keywords 27:09 - Differentiating Products for Marketplace Success 27:36 - Pet Product Influencer Partnership 31:24 - Building a Brand With Differentiation 35:19 - Hand Sanitizer Market Frustration and Innovation 41:52 - Unconventional Marketing Strategies for Brand Success 42:45 - Successful Million Dollar Marketing Strategy Transcript Carrie Miller: In today's episode, Kevin King is going to be sharing his secrets on how to differentiate your products so that you stand out from the competition. Bradley Sutton: How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the Elite program might be for you. For more information on Helium 10 Elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Seller’s podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. Kevin King: You know, a lot of times people don't in the space, don't like to share their products. They're afraid people are going to copy them. I'm afraid like, oh, if I share this, this cool thing I found, I'm going to have a hundred different copiers on it. And that does happen. You know, Bradley’s had that with the coffin shelf, you know, here at series, and now there's I don't know how many coffin shelves that are A lot, a lot. Yeah, so it does happen. But I'm going to show you some ways to make that almost impossible today. I mean not to say that someone can't mimic you, because sometimes when people copy, that's a nice way of flattery. But there's a lot of things that you can do to differentiate your product and it's becoming super important. You know the days of when I first started. I know you've been doing this for a while 2015, 2016. You just go to Alibaba. You'd find a product look at Helium 10, see where the gaps are and just stick a different name on there and maybe create a logo, put it on there and put that up and sell it. Those days are long gone. I mean, can that still happen? Occasionally, someone can have success doing that, but it's extremely, extremely difficult. And branding true branding and true product differentiation is where it's at. And some people think, well, I'll just add a warranty or I'll add an eBook to my product or I'll bundle it with something else and that'll make it different enough. And that's usually not enough. And in today's world, you got to change your approach and that's what I'm g

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here’s what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it’s no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today. Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th. Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days comi

Join us for an insightful TACoS Tuesday with Amazon PPC expert Destaney Wishon of Btr Media, as she shares her expertise on Amazon advertising strategies. We explore the key benefits and features of Adtomic, a powerful tool for managing Amazon PPC campaigns, focusing on bid management, keyword research, and holistic performance tracking. Destaney emphasizes the importance of understanding market dynamics, competitor actions, and customer behavior to effectively manage ACoS fluctuations. She also offers strategies for handling high CPC in competitive niches, including evaluating repeat purchase rates and the impact of ad spending for organic placement. Next, we cover essential Amazon PPC campaign strategies tailored for businesses of all sizes. Discover how to kickstart your keyword research with low-bid, low-budget auto campaigns, and the importance of profitability-focused campaigns optimized for ACOS or ROAS objectives. We also discuss organic ranking campaigns, the nuanced application of sponsored brands and sponsored display ads, and the comparison between CPC and CPM models for sponsored display. Learn about optimal product launch strategies and effective product targeting strategies that focus on competitive advantages and thoughtful ASIN grouping based on budget and objectives. Finally, we dive into advanced Amazon PPC optimization strategies, especially for those with limited budgets. Listen as we discuss the benefits of using broad and phrase match keywords over auto campaigns, targeting long-tail search terms, and leveraging customer demographics. Destaney also addresses challenges such as campaigns not receiving impressions and the effects of pausing campaigns versus lowering bids when using day parting. Additionally, we highlight the importance of bid management during off-peak hours, understanding customer purchase behavior, and using the refine feature in category targeting campaigns for more precise ad placements. Don’t miss our interactive Q&A session with Destaney, where she answers a range of insightful questions from our audience. In episode 597 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:01 - Amazon PPC Strategies With Destaney Wishon 01:52 - Maximizing Amazon Advertising With Helium 10's Adtomic 06:15 - Optimizing External Traffic for E-Commerce 07:43 - Essential Amazon PPC Campaign Strategies 09:19 - Choosing Between CPC and CPM 12:27 - Optimizing Keywords for Amazon Sales 13:35 - Amazon PPC Optimization Strategies 20:50 - Optimizing Bids Frequency and Bulk Strategy 24:32 - Interactive Q&A Session With Destaney ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: On today's episode we have PPC expert Destaney Wishon and she's going to be answering all of your PPC related questions. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is a show that's completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And this episode is our monthly live TACoS Tuesday show, where we talk about anything and everything Amazon and Walmart, PPC and advertising related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away. Carrie Miller: We have back with us Destaney Wishon, who is an expert and everyone loves asking questions too. So welcome again, and her kitty. Destaney: Destaney and Luna today. Carrie Miller: I'm really excited to see you know, to have another TACoS Tuesday with you and ask you some great questions. First question I had for Destaney today is for anyone who might be starting out with Adtomic to manage their PPC ads, what kind of things do you think that they should pay attention to? That are kind of benefits and features of Adtomic or just kind of strategies to get started with it? Destaney: It's funny when you have a conversation around Amazon advertising softwares in general, it's always going to be bid management and keyword research. That's what it comes down to in order to drive success. No tool can provide a huge competitive advantage in those areas because we're all given the same levers to pull. But, that being said, I think the area that I've seen drive a lot of success for brands and sellers is having everything in one portal, so like something that we've been playing around with a lot and done a few presentations on is like something like Market Tracker 360. Being able to directly influence your Amazon advertising based off what you're seeing within the market. Same thing as utilizing, like brand metrics,