Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

In this episode, a top influencer joins us to reveal what’s new in social media, how creators can pivot in 2025, and her experience launching products on Amazon and TikTok Shop. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Gracey Ryback, a standout influencer in the Amazon and TikTok spheres, graces our podcast to share her compelling transformation from a social media influencer to a savvy e-commerce entrepreneur. With her recent and upcoming Amazon and TikTok Shop launches, Gracey sheds light on her changing focus in the volatile world of social media. Her journey reveals not only her own evolution but also insights into the growing acceptance of TikTok live, a trend even high-profile creators like David Dobrik are embracing. The conversation heats up as we dissect the January 1st, 2025 algorithm shift that has reshaped the social media landscape. Organic growth has become a Herculean task, pushing creators to explore paid strategies to stay relevant. Platforms like Facebook, Instagram, and YouTube Shorts are mimicking TikTok’s discovery model, leveling the playing field for those without a large following. New creators eager to capitalize on this shift are encouraged to repurpose content across platforms and carefully choose products that resonate on both TikTok Shop and Amazon. In our exploration of e-commerce growth strategies, we tackle the nuts and bolts of affiliate marketing and influencer outreach. From the importance of deep linking to innovative, camera-shy-friendly content creation methods, Gracey shares actionable insights. She also recounts her entrepreneurial journey, offering listeners a window into the trials of product development and the balancing act between data and intuition. As we look to the future, Gracey ruminates on AI's potential in influencer marketing and the importance of income diversification, leaving listeners with inspiration and practical tips for thriving in this ever-evolving landscape. In episode 717 of the Serious Sellers Podcast, Bradley and Gracey discuss: 00:00 - Gracey Ryback on Social Media & E-Commerce 03:27 - Changes in Influencer/Affiliate Strategies 04:42 - Evolution of Social Media Algorithms 11:37 - Effective Strategies for E-Commerce Growth 16:36 - Amazon Seller Journey 19:18 - Navigating Challenges in Entrepreneurship 24:07 - Future Career Goals and Income Streams 25:18 - Future of Influencer Marketing 27:21 - Income Diversification Goals and Strategies 31:05 - Video Creation Tips for Content Creators 31:35 - Creating High-Converting Faceless Video Content

In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads’ AI video generator, and Gemini. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft How can still product photos evolve into mesmerizing cinematic experiences, such as Amazon product videos? AI expert Andrew Bell joins us for a captivating discussion on the transformative power of AI in e-commerce. Andrew shares his insights on how AI can elevate brand content by seamlessly turning static lifestyle images into dynamic videos without losing the essence of traditional production values. We explore the storytelling artistry and strategic complexities involved in using AI tools to create engaging motion content, offering e-commerce sellers innovative ways to captivate their audience and enhance product presentation. We also navigate the intricacies of generating product videos with AI, focusing on items like blankets, and the challenges of rapidly producing multiple versions. Our conversation dives into refining Generative Business Templates (GBTs) to evoke themes of elegance and sophistication. From blending AI-generated visuals with real assets to utilizing cutting-edge tools like Sora 2, Google Gemini, and Runway, listeners will gain practical tips on maximizing creative possibilities even when resources are constrained. Join us for this informative journey into the future of AI-driven video content creation, packed with insights and strategies for aspiring digital storytellers. Want to see the AI magic in action? 🎥 Head over to our YouTube channel to watch this episode and see Andrew Bell create videos from still photos, live on screen: https://youtu.be/ea5pqM1QmxY Want to try Andrew Bell’s AI video GPTs and tools yourself? 🚀 Access his custom GPTs for video creation using the link in the show notes and start turning your product photos into cinematic videos today: https://andrewbell.craft.me/hip1qvfS5vkZ9Y In episode 716 of the Serious Sellers Podcast, Carrie and Andrew discuss: 00:00 - Creating Cinematic Videos From Still Photos 01:51 - AI Enhancing Brand Motion Content 11:33 - Product Photography for Water Bottles 13:34 - Exploring AI-Generated Video Creation 15:53 - Creating Visual Content for Business 22:36 - Optimizing Video Generation for Amazon 28:32 - Creating Videos on Google Gemini 32:53 - Video Generation Model Options Considered

Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon.com announces third quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report Amazon Rufus on track for $ 10 billion in sales https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/ Amazon Sues Perplexity As AI Browser War Escalates https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors New Brand Store page views metric for Sponsored Brands https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/ From sellers to solution providers: fueling business expansion https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion Register for Amazon Ads unBoxed, our flagship advertising conference https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon Rufus Generates $10B In Sales? 03:43 - Perplexity Sued by Amazon 05:41 - TikTok Product Finder 09:25 - KDP Translation 10:44 - Customer Polls 13:42 - Sponsored Brand Update 14:54 - TikTok Hot Videos 17:38 - Amazon 25 Year Anniversary 18:30 - New P&L Tool 22:14 - Amazon Unboxed

Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace. Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights. We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights. In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss: 00:00 - Scale Stories AMA With Expert Mentors 05:17 - AI Impact on E-Commerce Growth 17:41 - Starting Small Business Success Journey 21:26 - Improving E-Commerce Basics for Growth 27:47 - Focus on Basics Before Advanced Strategies 33:24 - Evolving Accessibility and Targeting in E-Commerce 35:44 - Amazon's Rapidly Changing Marketplace 37:00 - Improving Sales Through Customer Insights 42:20 - Strategies to Boost E-Commerce Sales 46:21 - Discussion on Creative Sample Packs 48:17 - Utilizing Helium 10 for Sales Growth

In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Could unlocking the full potential of e-commerce tools like Helium 10 revolutionize your business strategy? In an episode packed with game-changing insights, we explore how Helium 10's arsenal of features can elevate your presence on major platforms like Amazon, TikTok Shop, and Walmart. Learn about the power of advanced keyword research strategies, including eight unique data points from Helium 10’s Listing Builder tool, which could help you outrank competitors. Whether you’re a seasoned seller or new to the platform, these strategies promise to provide a significant edge. Journey with us as we navigate the dynamic world of TikTok Shop and Amazon marketing through Helium 10's Influencer Finder and Managed Refund Service. Discover how to connect with the right influencers by leveraging specific criteria, such as follower demographics and niche interests, to effectively promote your products in creative ways. We also uncover how sellers can reclaim lost revenue from fulfillment errors with Helium 10’s Managed Refund Service, streamlining processes and returning potentially significant sums to your business. Finally, we get into the art of product discovery and demand analysis with Helium 10's Chrome extension, uncovering market potential and advertising opportunities on Amazon. From analyzing the rise of trending products on TikTok to mastering complex Amazon PPC strategies, our episode covers a plethora of resources available through Helium 10, including their renowned Amazon PPC course, Ads Academy. Join us to transform your e-commerce strategies with advanced tools and insights, helping you maximize your earnings and outpace the competition. In episode 714 of the Serious Sellers Podcast, Bradley covers: 00:00 - Seller Strategy Masterclass With Helium 10 02:46 - Listing Builder 8-in-1 Keyword Research Tool 07:42 - Influencer Finder & Influencer Messenger Tool 11:27 - Managed Refund Service 14:08 - Search Query Performance Analyzer 17:13 - Demand Analyzer 20:23 - Tracking Advertising on Product Pages Using Xray 22:02 - Ads Academy 23:53 - TikTok Shop Product Finder Tool 27:18 - Catch Amazon Hijackers Fast with Helium 10 29:20 - How to Translate Amazon Keywords Instantly in Helium 10

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here. 💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. When is Black Friday 2025? Here’s everything you need to know https://www.aboutamazon.com/news/retail/when-is-black-friday-2025 Amazon Reigns: The Most-Visited E-Commerce Sites of 2025 https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/ Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html Amazon links up with USPS for doorstep returns https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/ Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai Get fast mobile alerts for account issues with the Amazon Seller app https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3 New Amazon AI tool helps you optimize existing product listings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV Customize and analyze key data in one tool https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB Amazon says India's e-commerce exports top $20 billion, despite US tariffs https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/ Follow the Serious Sellers Podcast on TikTok http://h10.me/ssptiktok In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:45 - Black Friday Countdown 02:49 - Walmart Deals Events 05:03 - Smarter Delivery is Here 07:19 - AI Purchase Feature 09:00 - Barcode Creator (Strategy of the Week) 11:46 - Seller App Alerts 13:00 - Enhance Your Listing 14:19 - Quick Seller Tips 15:33 - Custom Analytics 17:04 - India Exports Top $20B

In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture. Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth. As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time. In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss: 00:00 - Scaling E-Commerce Business From Scratch 01:50 - Transitioning and Succeeding in E-Commerce 12:51 - Benefits of Selling at Craft Shows 19:17 - The Perfect Circle of Customer Transactions 21:21 - Exploring Local Markets and Retail Opportunities 23:54 - Selling Products in Walmart Retail Stores 28:57 - Meeting Buyers With Unexpected Recognition 32:38 - Amazon FBA Optimization Strategies 34:34 - Exploring TikTok for Revenue Growth 37:13 - Future Growth and Collaboration

In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers. Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more. In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Amazon Marketing Cloud (AMC) Strategies 07:10 - Maximizing Conversion Rates for Profit 12:54 - Optimizing AMC Audience Selection 13:56 - Advanced Amazon Marketing Cloud Strategies 16:48 - Non-Linear Path to Amazon Purchase Journey 19:48 - Optimizing Marketing Strategies With Data 20:11 - AMC Audience Strategies 26:46 - Utilizing AMC for Enhanced PPC Results

ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html E-commerce sites see low sales from ChatGPT traffic, study finds https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/ Amazon customers report delivery delays after major AWS outage https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/ Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands Analyze your Multi-Channel Fulfillment performance with new dashboard https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:46 - New ChatGPT Browser 04:47 - AWS Outage 06:01 - TikTok Product Finder 09:14 - Sponsored Brand Update 11:02 - FBT Product History Tip 15:23 - New MCF Dashboard 16:31 - Taiwan Event

Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential. The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches. Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion. In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss: 00:00 - Launching a Successful Amazon Business in 2025 01:32 - Amazon Industry Experts on Scaling Stories 04:56 - Launching on Amazon in 2025 08:10 - Starting on Amazon 14:15 - Evolving Strategies for Amazon Success 16:09 - Evolution of Amazon FBA With AI 23:08 - Analyzing Competitors for Private Label Launch 28:14 - Building Brand Stories for Success 31:24 - Struggles With Perfume Sales 33:40 - Diversifying Strategies for E-Commerce Growth 36:00 - Marketing Strategies for New Products 39:34 - Optimizing E-Commerce With AI Recommendation 44:05 - Maximizing Visibility With Shop App

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: https://instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel? In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth. First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects. Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart. Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon. In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss: 00:00 - Harnessing AI for Customer Growth 08:38 - Customer-Centric Sales Strategy 14:14 - Customer Personas Through Market Basket Analysis 17:07 - Getting Started With AI in Amazon 21:44 - Utilizing Data for Customer Insights 25:22 - Understanding Amazon Marketing Cloud for Advertisers 29:09 - Audience Targeting for Sponsored Ads 32:49 - Empowering Sellers With Unique Insights 36:16 - Utilizing Audience Insights for Amazon Advertising Success 39:15 - Successful Coffin Shelf Case Study 42:55 - Enhancing Advertising With Helium 10 Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. 2026 US Referral and FBA fee changes summary https://sellercentral.amazon.com/help/hub/reference/G201411300 2026 US FBA fulfillment fee changes https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW Walmart is incorporating ChatGPT into online shopping. Here's how. https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/ In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:49 - Amazon Raises Seller Fees! 11:03 - How to Sell Elsewhere 12:25 - Pay with OpenAI at Walmart 15:22 - A New FBA Feature to Appreciate

In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path. Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success. Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories. In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss: 00:00 - Entrepreneurial Journey With Natalie 07:24 - Inspiration to Accept Challenge 12:43 - Overcoming Challenges in Entrepreneurship 17:09 - Product Research and Data-Driven Decisions 21:29 - E-Commerce Strategy 22:50 - E-Commerce Goals and Networking Strategies 24:37 - Amazon Business Journey With Natalie 29:58 - Future Updates on Natalie's Products

In this episode, let's talk about Amazon’s latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if you could revolutionize your Amazon product launches with insider knowledge straight from the builders? In this episode, Bradley brings together Jeff Nickerson, Director of Product from Amazon’s Brand Experience & Excellence team, and Zhen Li, Sr. Product Manager from Amazon’s Product Opportunity Explorer team to show how to simplify, de-risk, and boldly accelerate your Amazon launches. They unpack the newest tools, including Amazon Vine pre-launch access and AI reviewer matching, as well as Product Performance Spotlight. Explaining how early demand testing, benchmarks, and focused research turn signals into growth. Amazon is investing in better data, faster feedback loops, and tailored guidance so brands can spot high-potential products sooner and make smarter calls. Speed and strategy work best together. Regional launches place inventory near customers for day-one delivery, while the New Selection Program eases testing with fee relief and simpler exits. On the review side, Vine now enables pre-launch distribution to Vine Voices, paired with AI that matches products to reviewers who know your niche, creating social proof on release day. Alongside performance alerts and comparable funnels in Product Performance Spotlight, these updates help you decide whether to scale, iterate, or sunset. We blend research and execution with the latest from the Product Opportunity Explorer. Zhen details two years of niche metrics and the new Identify Market Demand experience, which surfaces underserved customer intents and translates them into development guidance and positioning cues. Add shoppable A+ Content to cross-sell and strengthen brand storytelling. Throughout, Jeff and Zhen highlight Amazon’s mission to give sellers the confidence to launch, learn fast, and grow. We close by looking ahead to more personalized AI insights and pre-validation tools and invite them back next year to share what’s next. In episode 708 of the Serious Sellers Podcast, Bradley, Jeff, and Zhen discuss: 00:00 - Amazon Launch Strategies and Support 03:35 - Amazon's Features for Seller Launching Success 07:20 - Regional Inventory Testing for Faster Delivery 10:01 - Exciting Enhancements to the Amazon Vine Program 14:15 - Strategies for Product Launch Failure 19:02 - Upcoming Amazon Seller Central Innovations 23:35 - Amazon's Support for Product Launching 24:33 - Discovering Product Opportunities With AI 34:49 - Identifying Market Demand for Product 39:56 - Enhancing Business Success on Amazon 41:19 - Amazon Data Insights and Opportunities

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode! 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcast On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1 Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/ Amazon Prime launches ‘Add to Delivery’ feature in app. How it works. https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/ Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights. Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en In this episode of the Weekly Buzz by Helium 10, Carrie covers: 00:54 - Prime Big Deal Days Results 03:50 - Scale Stories 05:07 - AMZ Add to delivery 06:27 - Customer Intelligence Tip 09:27 - Shippo/TikTok Integration 11:22 - TikTok Ads Updates

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape. Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques. Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality. In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss: 00:00 - E-Commerce Brand Launch Strategy Discussion 08:49 - Product Launch Strategies and TikTok Marketing 09:24 - Productivity Challenge and Amazon Keyword Research 15:04 - Utilizing Challenges for Shopify Traction 16:53 - Advanced E-Commerce Product Strategies 22:35 - Amazon PPC Advertising Strategies for Brands 23:58 - Amazon Sellers' Profit Growth Strategies 25:25 - Evolving Strategies for Amazon Success 36:10 - Overcoming Fear of Failure

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world. In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront. Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series! In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss: 00:00 - Project X, Scale Stories, and Entrepreneurship Insights 05:02 - Boosting Engagement With @Leadwithzoe's Content 14:04 - Helium 10's Success Through Community and Adaptation 19:57 - E-Commerce Strategy Beyond Amazon 21:10 - Scale Stories Episode 1 Trailer 23:05 - Casting Calls and A New Helium 10 Series 28:55 - Business Scaling With Mentors and a Couple 31:58 - E-Commerce Success Strategies and Feedback 34:08 - Launching Products and Strategies With Mentors

Has ChatGPT changed e-commerce forever? New Amazon ad tax updates, the return of a new Project X series, and more top stories on this week’s Weekly Buzz. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 Listen to the Serious Sellers Podcast on your favorite platform: ► New YT Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast ► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876 ► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google https://fortune.com/2025/09/29/openai-rolls-out-purchases-direct-from-chatgpt-in-a-radical-shift-to-e-commerce-and-direct-challenge-to-google/ ‘Expect compliance chaos’: Sweeping new sales tax law on digital ads in Washington takes effect https://www.geekwire.com/2025/sweeping-new-sales-tax-law-on-digital-ads-in-washington-takes-effect-amid-compliance-confusion/ MercadoLibre Sinks as Rival Amazon Boosts Presence in Brazil https://www.bloomberg.com/news/articles/2025-10-01/mercadolibre-slumps-as-rival-amazon-boosts-presence-in-brazil Helium 10’s Chrome extension now lets brand-registered sellers instantly see the top three most-clicked products on any Amazon search results page, along with their share of sales. This quick insight helps sellers identify competitors, assess their own performance, and adjust bids without requiring a comprehensive review of brand analytics. Amazon unveils the next generation of AI-powered Echo devices, purpose-built for Alexa+ https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus Helium 10 is launching a brand-new case study series called Scale Stories, created with a professional film crew and featuring real contestants at different stages of their Amazon and TikTok Shop journeys. Premiering on YouTube with a live watch party, this series builds on the legacy of Project X, promising next-level insights and inspiration for sellers. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Chat GPT Instant Purchases 07:02 - New Advertising Tax? 10:17 - TikTok Creator Search 13:50 - Amazon Brazil Push 15:59 - Brand Analytics Hack 18:40 - Alexa+ 20:28 - New Project X Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look. As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities. In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape. In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss: 00:00 - AI's Impact on E-Commerce Marketing 01:17 - Global Ecommerce Expert Shares Insights 04:00 - Future Impact of AI on E-Commerce 05:37 - AI Traffic Trends and High Intent 10:29 - AI Search Engines Favor Reputable Sources 13:48 - Using SEMrush for Keyword Research 22:34 - AI and Paid Options for PR 25:45 - Effective PR Strategies for Building Relationships 31:24 - Simplifying Marketing Tools and Costs 33:40 - Optimizing E-Commerce With AI Insights 36:32 - Analyzing Customer Reviews in Cloud 39:46 - Table Creation for Product Analysis

Boost Amazon CTR & conversions with price testing, smarter content, and 17 image types. Get split-testing workflows, experiment tips, and quick wins for E-commerce sellers. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Anthony Cofrancesco returns with a ton of insights on revolutionizing your e-commerce game. Renowned for his expertise in split testing, Anthony unpacks how this once niche strategy has become a cornerstone of modern marketing for Amazon sellers. He advocates for creating "high-volume variations" of creative assets to push boundaries and outperform competitors. Anthony also sheds light on the role AI plays in making these strategies more accessible and affordable, while addressing the challenges faced by larger sellers who are hesitant to change their successful tactics. Get ready to elevate your e-commerce visuals with Anthony’s advanced image optimization strategies. His detailed four-phase approach offers a roadmap for categorizing, generating, validating, and executing image assets to boost click-through and conversion rates. Anthony dives into the power of AI tools like ChatGPT and Midjourney, alongside competitive testing platforms such as Helium 10, to systematically refine and implement winning strategies. He underscores the importance of analyzing competitor images to discover untapped opportunities, illustrating how AI can streamline these efforts to achieve significant improvements. Stepping beyond Amazon, Anthony explores the potential of expanding into new marketplaces like Walmart, Target, and Home Depot. Through compelling case studies, including the impressive rise of Pink Miracle's revenue, Anthony illustrates the transformative power of upgrading product images and leveraging direct-to-consumer strategies. His personal travel experiences and reflections on the evolving e-commerce landscape provide a unique perspective, encouraging listeners to act before automation reshapes the industry. Anthony’s tales of global adventures, from skiing in Niseko to revisiting favorite European spots, add a personal touch and inspire listeners to embrace the dynamic world of e-commerce. In episode 704 of the Serious Sellers Podcast, Bradley and Anthony discuss: 00:00 - Optimizing Conversion Rates With Split Testing 03:59 - Utilizing High-Volume Variations for Marketing 06:02 - Optimizing Listings With Manage Your Experiments 09:10 - Optimizing Image Strategy With AI 12:09 - Image Optimization Strategies in Marketing 18:06 - Effective Hypothesis Testing in Optimization 22:51 - Expanding Beyond Amazon for E-commerce Success 24:27 - Simplified Multichannel Selling With Technology 32:20 - Strategies for Growth and Social Media 32:44 - Global Travel and E-Commerce Insights

This week on the Weekly Buzz: Prime Big Deal Days dates, Bradley’s latest product launch strategy, and Helium 10’s new PPC series to help you manage and grow your Amazon business. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Prime Big Deal Days is back October 7-8: Here are 5 shopping tips to save big during the event https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-when-october-7-8 Walmart Deals is officially back this October — here’s everything you need to know https://www.nbcnews.com/select/shopping/walmart-oct-deals-announcement-2025-rcna233259 Amazon invites Walmart product sellers to use its warehouses for orders https://www.axios.com/2025/09/18/amazon-walmart-order-shopify-shein Outsourced to Optimized: It’s Time to Run Your Own Ads Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads. https://pages.helium10.com/outsourced-to-optimized-webinar-2025 New FBA fulfillment fee discount on Amazon Business bulk orders https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE43QU5XQ1BHR1JaSk1C Watch Amazon Accelerate 2025 sessions on demand https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTgyWVpQRUFKNVg2MlZB And for those ready to turbocharge their product launches, Bradley's updated Maldives Honeymoon Amazon Launch Strategy in episode 700 might just be the edge you need. Go to http://h10.me/700. Tune in to stay ahead in the e-commerce arena with these compelling updates and strategies. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:57 - Prime Big Deal Days 01:50 - Walmart Deals 02:27 - Amazon Fulfills Walmart Orders 03:41 - Outsourced to Optimized 05:15 - FBA Business Bulk Discount 06:17 - Strategy of the Week with Bradley 08:39 - Accelerate Replays 09:16 - Launch Strategy Update

Live from Amazon Accelerate, discover how Amazon Global Logistics and Global Selling help sellers streamline imports, expand into EU markets, and scale worldwide with confidence. 💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10 ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft From the vibrant stage of Amazon Accelerate in Seattle, we’re bringing you a special double feature. In this episode, Bradley sits down with Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US-EU Global Selling at Amazon. Together, they pull back the curtain on two major pillars of scaling your Amazon business: moving products smarter with AGL and selling beyond US borders with Amazon’s global marketplaces. Alex shares his intriguing journey from journalism and finance at the University of Missouri to leading Amazon Global Logistics (AGL), the program helping sellers import goods seamlessly from China (and soon Vietnam, India, and beyond) straight into Amazon’s network. He explains AGL’s role in simplifying freight forwarding, shipment rerouting, and customs, while unveiling innovations like the upcoming “time-to-prime” promise and Amazon Managed Placement, tools designed to give sellers speed, reliability, and visibility across their supply chain. Then, the conversation shifts with Mike Stiles, who has spent more than a decade helping US-based sellers expand globally. He breaks down the Sell Globally workflow, the Marketplace Guidance tool, and strategies to tap into Europe’s 10 Amazon marketplaces (and 30+ consumer countries) through programs like Pan-EU FBA and remote fulfillment. Mike also shares how Amazon is listening to seller feedback, simplifying VAT and compliance hurdles, and equipping brands with resources to confidently scale into international markets. Whether you’re looking to optimize freight forwarding into the US or unlock new revenue streams in the EU and beyond, this episode is packed with practical insights, upcoming innovations, and step-by-step guidance to future-proof your Amazon business. Where can Sellers learn more about selling globally and the EU? Where can I share feedback? (Evergreen) Sharing a few links here to get you started: https://sell.amazon.com/blog/amazon-usa-vs-europe https://sell.amazon.com/global-selling/europe In episode 703 of the Serious Sellers Podcast, Bradley, Alex, and Mike discuss: 00:00 - Amazon Global Logistics and AWD 04:10 - Benefits of Using AGL as Forwarder 11:03 - AGL Program Expansion and Future Vision 11:42 - Improving Logistics Through Dynamic Routing 14:39 - International Shipping Destination Expansion Strategy 16:06 - AGL Program Enhancements and Innovations 18:57 - Origin Splits for Cost Efficiency 21:40 - Global Expansion and Seller Feedback 22:35 - Global Logistics for International Expansion 30:03 - EU Marketplace Expansion and Global Selling 33:39 - Expanding Sales Into the EU 40:00 - Amazon's PanEU Program Overview 44:28 - Bradley's Cross-Border Expansion Commitment

Struggling with Amazon flat files? Learn how to download, edit & master them step by step as Sasha Zubitov shares tips, fixes, and answers to common seller questions. ► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft What if mastering the nuances of Amazon flat files could transform your e-commerce success? Alexander “Sasha” Zubitov, an expert in consulting and managing Amazon businesses, takes us on an insightful journey through the intricacies of these powerful tools. He reveals how recent Amazon updates have increased the importance of flat files, making them essential for bulk edits, SEO enhancement, and variation management. Sasha's experience with defending against hijackers and resolving compliance issues makes his insights invaluable for both newcomers and seasoned sellers eager to optimize their Amazon listings. Sasha sheds light on the often-overlooked impact of "product type" on flat file attributes, a crucial detail that can unlock new editing possibilities. By understanding how product type influences product display, sellers can effectively manage variations, even as Amazon phases out certain options. Sasha guides listeners through the process of creating new SKUs or variations, ensuring they maintain control over their listings amidst these changes. The detailed exploration of listing violations further equips sellers with strategies to address and overcome compliance challenges. The conversation doesn't stop there. We dive into effective listing management, from handling violations to deletion strategies. Sasha discusses how to strategically use deletion and re-uploading as troubleshooting methods, emphasizing the need for patience to allow changes to propagate. He also shares advanced recovery strategies, offering a roadmap to quick listing reinstatement. With Sasha's guidance, you're not just surviving the complex world of Amazon Seller Central, you're mastering it. In episode 702 of the Serious Sellers Podcast, Shivali and Sasha discuss: 00:01 - Utilizing Amazon Flat Files Effectively 02:50 - Optimizing Amazon Category Listing Reports 13:23 - Amazon Flat File Attributes and Variations 14:27 - Amazon Listing Optimization Tips 21:02 - Amazon Deprecation Announcement Overview 28:55 - Effective Listing Deletion Strategies 33:01 - Effective Amazon Listing Recovery Strategies 34:38 - Listing Recovery Process With Agencies

In this episode, we are live at Amazon Accelerate 2025, recapping all of the hottest new releases that are going to affect Amazon sellers and entrepreneurs worldwide. ► New YouTube Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon and E-commerce space for serious sellers of any level. Join us for a thrilling recap of Amazon Accelerate 2025, where we uncover the latest releases and initiatives that are reshaping the seller landscape. With Andrea Marquez, Senior Producer and Host of the This Is Small Business Podcast by Amazon, as our special guest, we reflect on how the event has grown to offer sellers an increasingly valuable experience. Andrea shares insights on the importance of attending Amazon Accelerate, not just for learning about new product releases, but also for the unparalleled networking opportunities and direct support through the Amazon Seller Café. Sellers can resolve complex issues face-to-face with Amazon experts, turning potential problems into quick fixes. The event is a community-building hub, enhanced by social activities like the popular block party. We explore Amazon's efforts to improve the customer experience, emphasizing the new measures that ensure customers receive the exact product they ordered from brand owners. The discussion covers enhanced return policies that allow for partial refunds and the option to send missing pieces rather than entire replacements, offering sellers increased flexibility and cost savings. These changes, coupled with the strategic use of AI as highlighted in the event, aim to enhance both customer satisfaction and seller profitability. The conversation underscores how these developments enable sellers and entrepreneurs to better incorporate returns into their business models. Celebrate 25 years of independent sellers on Amazon with us as we highlight key milestones and future aspirations. The introduction of an AI creative studio is democratizing access to high-quality creative assets, empowering entrepreneurs to compete with larger companies by reducing the barrier to entry. This innovation allows sellers to focus on product quality and customer satisfaction while reshaping the entrepreneurial landscape. Listen in as we discuss regional product launch testing, A+ content enhancements, and the transformative potential of the Amazon Marketing Cloud for targeted marketing. Discover the inspiring stories of innovative entrepreneurs like Brendan from Lalo and the honor of presenting the Sellers Force for Good awards, recognizing entrepreneurs making a positive impact through their ventures. In this episode of the Weekly Buzz by Helium 10, Bradley and Andrea cover: 00:00 - Amazon Accelerate 2025 Recap of New Releases 02:35 - Impact of Seller Cafe at Accelerate 09:06 - Amazon Labeling Changes Impact Sellers 10:28 - Improved Customer Experience and Returns Flexibility 13:13 - Celebrating 25 Years and AI Advancements 17:09 - AI's Impact on Entrepreneurship and Creativity 20:23 - Product Launch Testing and A+ Content 26:09 - Enhancing Customer Experience and Targeted Marketing Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

AI or rules, what really wins in Amazon PPC? Uncover the truth about Amazon ads automation, smarter bidding, and scaling Amazon strategies sellers need to know today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Curious about how AI and Rules can revolutionize your Amazon advertising strategy? Imagine harnessing the power of emerging AI tools to supercharge your PPC campaigns and keep your brand ahead of the competition. Join us as Destaney Wishon shares her expertise on striking the perfect balance between AI, automation, and rule-based approaches to unlock the full potential of your Amazon advertising efforts. Our conversation takes an insightful turn as we explore the complexities of managing advertising campaigns for brands with intricate SKU lines and varied objectives. Destaney unpacks the nuances of using AI and rules-based systems, revealing how to leverage these tools without losing sight of your brand's unique insights and goals. We get into the importance of contextual understanding when evaluating key metrics like ACoS, ensuring that your strategies align with your specific product types and campaign goals. Plus, uncover the trade-offs between automation and manual control, and learn how agencies can enhance operational efficiency while maintaining that all-important personal touch. But that's not all. We offer a comprehensive guide to optimizing your advertising strategies with Amazon Marketing Cloud (AMC) and audience targeting techniques. You'll learn how to use Helium 10 Ads to set up AMC instances and discover practical tips for building profitable audience segments. From increasing your Return on Advertising Spend (ROAS) to avoiding campaign cannibalization, we equip you with the tools and insights necessary to thrive in a competitive Amazon marketplace. To top it off, we invite you to subscribe to the Serious Sellers Podcast’s new YouTube channel for a chance to win a one-on-one session with either Carrie, Bradley, or Shivali, offering personal insights and a unique opportunity to enhance your advertising game. In episode 701 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:59 - AI vs Automation in Amazon Advertising 06:47 - Optimizing AI for Different Goals 09:30 - Advanced Strategies for Amazon Advertising 10:14 - Interpreting ACoS for Amazon PPC Success 15:53 - AI vs. Keyword Harvesting in Marketing 18:38 - Importance of Video in Amazon Advertising 22:37 - Strategies for Amazon Ad Console 31:23 - Optimizing PPC Campaigns for Improved ROAS 34:24 - Engagement Incentives for Video Viewers

It's episode 700! You know what that means: It's time for another edition of the Maldives Honeymoon Amazon launch strategy, where we talk about everything that's working for launching products on Amazon for 2025 and 2026. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Can you imagine launching a product on Amazon and seeing it soar to page one with minimal sales effort? Join Bradley Sutton from the beautiful Milaidhoo Resort in the Maldives as he uncovers the secrets of the Newest version of the Maldives Honeymoon Amazon Launch Strategy for 2025 and 2026. Bradley dives deep into the nuances of keyword research amidst evolving AI search behaviors and how sellers can leverage this to optimize product listings. Discover why the honeymoon period offers a unique competitive edge and how to maximize visibility during this crucial timeframe. Unlock the secrets to keeping your product on Amazon's first page with the right strategies and tools. We unravel the mystery of title density and how to utilize Helium 10's Listing Analyzer for evaluating your SEO power against competitors. By choosing strategic keywords and understanding your "right to win," you can maintain sustained visibility beyond the initial launch boost. Explore how analyzing competitor strength prepares you to stay competitive in your niche and maintain top rankings. Optimize your Amazon launch with a toolkit that includes Helium 10 tools, TikTok launches, and influencer marketing. Learn about the power of test listings and other strategies in enhancing product relevancy signals and maximizing exposure. We explore managing reviews with future launch dates and handling SEO challenges while launching on TikTok. With insights into tracking keywords and monitoring changes, we guide you through efficiently managing your advertising budget and ensuring a successful product launch on Amazon. Dive into this resource-rich episode and take your Amazon selling game to the next level. In episode 700 of the Serious Sellers Podcast, Bradley talks about: 00:00 - A New Maldives Honeymoon Launch Strategy Episode 03:15 - Step 0.5: What the Amazon “Honeymoon Period” Really Means 10:20 - Step 1: Check Title Density 11:30 - Step 2: Analyze Competitor Strength with Listing Analyzer by Helium 10 12:40 - Step 3: Audit SEO Strength with Listing Builder by Helium 10 13:40 - Step 4: Explore Bundling via Frequently Bought Together & Black Box 15:10 - Step 5: Pick the Right Variation using Xray's Child-level Sales Data 16:10 - Step 6: Review Mining, Rufus Questions, & POE 18:30 - Step 7: Optimize Images & Split-Test with Helium 10 Audience 20:20 - Step 9: Build a Fully-Optimized Test Listing 31:00 - Step 10: Set Real Listing’s Launch Date in the Future 32:00 - Step 11: Enroll in Vine Pre-Launch Reviews 33:00 - Step 12: Create Single-Keyword Campaigns 34:10 - Step 13: Add Broad/Auto/Exact Low-Bid Harvesters with Helium 10 Ads 35:20 - Step 14: Track Rankings & Ads with Keyword Tracker with Boost Feature 35:50 - Step 15: Turn On Alerts by Helium 10 36:20 - Step 16: Day-1 List-Price Purchases + CPR Pacing 37:20 - Bonus: Check Inventory Heat Maps 37:50 - Bonus: Parallel TikTok Shop Launch (MCF tie-in + Influencer Finder) 38:06 - Case Study: Trademark-Constrained Launch & Rufus vs. SEO (Demon Slayer product example) 42:26 - Outro & Offers (Helium 10 Discount Codes and TikTok Tools)

Amazon AWD is out of space. A really cool new keyword research tool from Helium 10 might be the coolest thing in the last few years. Plus, Amazon is experimenting with virtual multipacks. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Multiple sellers are reporting issues with sending inventory to Amazon Warehousing & Distribution (AWD), with messages saying there’s no capacity available. Some were told by seller support to wait seven days, raising concerns across Facebook groups. Helium 10’s new Listing Builder feature consolidates keyword research by pulling data from eight unique sources, including brand analytics, search query performance, and historical rankings, directly into one workflow. This streamlines the process of optimizing or creating listings, saving sellers time while giving them access to exclusive insights competitors can’t get elsewhere, outside Helium 10. Netflix turns to Amazon to make its ads easier to buy https://digiday.com/marketing/netflix-turns-to-amazon-to-make-its-ads-easier-to-buy/ Sellers can now easily fulfill TikTok Shop orders using their existing Amazon FBA inventory through Helium 10’s MCF integration. By mapping TikTok SKUs to Amazon SKUs, orders are automatically shipped by Amazon, with options for safety stock and fulfillment speed, all without manual tracking or order creation. Amazon Virtual Packs https://sellercentral.amazon.com/help/hub/reference/GK2U2WZY6GSSTJZY Helium 10 Elite Q3 Workshop at Amazon Accelerate http://h10.me/q3workshop - Use Code: Elite100 for free tickets Whether you're a seasoned seller or just starting out, this episode offers valuable insights and strategies to maximize your success in the ever-evolving world of e-commerce. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:48 - AWD Out of space? 01:35 - 8 In 1 Keyword Research 10:52 - Netflix x Amazon 13:15 - MCF For TikTok 16:08 - Virtual Multipacks 18:11 - Amazon Accelerate

It's time for another Bali Blast Strategy episode. Where Bradley Sutton gives you the most comprehensive Amazon keyword research strategies for your listings in 2025 and beyond. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a single tweak to your Amazon listing could skyrocket your sales in 2025? In this episode, we uncover powerful Amazon keyword research strategies that are transforming the way sellers approach e-commerce on Amazon. Broadcasting from Jakarta, Indonesia, I take you on a journey that bridges past and future, drawing inspiration from the famous Bali Blast Strategy episodes. Discover how the dawn of AI and Amazon's own Rufus are reshaping the landscape, demanding we rethink our tried-and-true methods for optimal product visibility. Join me as we unravel the intricacies of Amazon's evolving search ecosystem. Despite the buzz around AI, traditional keyword research remains a cornerstone for success. We dissect examples like the "noodle camera" to illustrate the power of keywords in product indexing and visibility. Moreover, we’ll examine the impact of Amazon’s Rufus, revealing why sticking to foundational keyword strategies is still crucial amidst technological advancements. As we journey through advanced tactics, you'll learn how to leverage the Helium 10 tools to not only identify top-performing keywords but also capitalize on seasonal trends and competitor strategies. From using Etsy's related searches to uncovering niche opportunities with Amazon's Product Opportunity Explorer, this episode shares a ton of insights. Whether you're launching a new product or refining an existing Amazon listing, these cutting-edge tactics will position you ahead of the curve in Amazon’s competitive marketplace. In episode 699 of the Serious Sellers Podcast, Bradley talks about: 00:00 - A New Bali Blast Episode 01:57 - New Approaches to Amazon Keyword Research 03:39 - The Importance of Amazon Keyword Research 11:50 - Amazon Product Page Usage Analysis 12:25 - Impact of Rufus on Amazon Search 25:27 - Maximizing Keyword Research for Amazon 28:10 - Brand Analytics Keywords in Helium 10 30:42 - Advanced Amazon Keyword Research Techniques 36:25 - Comprehensive Amazon Keyword Research Guide 39:31 - Leveraging Keywords for Complementary Sales

Those awkward videos might be the key to 7-figure sales. Learn how one entrepreneur used raw TikTok content to grow two brands past 8-figures a year with simple, viral video strategies. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: h10.me/sspyt Join us on this TikTok Thursday episode as we explore the transformative impact of TikTok Shop on business growth and brand visibility. Today’s host will be Shivali Patel, Senior brand evangelist at Helium 10, and our guest Ryan Maya, an accomplished entrepreneur with two successful brands, Beyond Braid and Professor Pickleball. With over 400,000 followers, Ryan shares how TikTok Shop has become a game-changer, contributing to a remarkable 100% increase in revenue year over year. Discover how creating viral content on TikTok can lead to a “halo effect”, boosting sales across other platforms like Amazon and the brand's website. Listen in as we discuss effective content creation strategies that drive engagement and sales on TikTok Shop. From crafting clear calls to action to utilizing the power of raw, unedited content, I share insights on how simplicity can captivate audiences. Ryan and I also explore the iterative process of refining video-making skills, highlighting the importance of persistence and experimentation. Whether you're creating your own content or collaborating with influencers, engaging with the platform can unlock significant potential for your brand. Finally, explore the strategic aspects of optimizing your TikTok Shop presence. We touch on authentic content creation, leveraging affiliates, and the integration of Helium 10’s suite of tools for TikTok Shop sellers. Learn about the challenges and opportunities of collaborating with influencers and the power of live shopping. Ryan's experience with pickleball products on TikTok Shop offers a glimpse into the potential for success, underscoring the importance of creative content and compelling offers. Tune in to discover how TikTok Shop can revolutionize your E-commerce sales strategy and propel your Amazon brand to new heights. In episode 698 of the Serious Sellers Podcast, Shivali and Ryan discuss: 00:00 - Leveraging TikTok Shop for Sales Success 03:55 - Creating Effective TikTok Shop Videos 16:30 - Maximize TikTok Shop Sales With Authentic Content 20:21 - Content Creation and Strategy Insights 24:50 - Influencer, TikTok, and Advertising Strategies 29:48 - TikTok Shop Sales Strategy Discussion 35:39 - Video Performance Sustainability and Success

Amazon opens submissions for Prime Big Deals Day, Walmart doubles down on AI with new super agents, and the US ends the de minimis exemption, reshaping global trade. This and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10SeriousSellersPodcast/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Create deals now for Amazon Prime Big Deal Days https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS01KNVc1UkdNSkQ0WVI4 Walmart’s latest AI innovations represent a shift for big retail https://www.cnbc.com/2025/08/30/walmart-stores-ai-innovation-retail-shopping-shift.html Helium 10 Academy YouTube Channel - http://h10.me/ytacademy Introducing Amazon Lens Live: Instant scanning, real-time product matches, and insights from Amazon's AI Shopping Assistant https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus Amazon launches first-ever Second Chance Deal Days, offering customers high-quality returned and refurbished items at great prices https://www.aboutamazon.eu/news/retail/amazon-launches-first-ever-second-chance-deal-days-offering-customers-high-quality-returned-and-refurbished-items-at-great-prices Retail panic: What the end of the 'de minimis' exemption means for brands across the globe https://www.nbcnews.com/business/business-news/retail-panic-end-de-minimis-exemption-means-brands-globe-rcna227990 New Serious Sellers Podcast YouTube Channel - https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon cracks down on Prime free shipping sharing https://www.cnbc.com/2025/09/02/amazon-eliminates-prime-share-shipping.html Final call: Don’t miss Amazon Accelerate 2025 https://sell.amazon.com/blog/final-call Join the Elite Workshop a day before Amazon Accelerate 2025 http://h10.me/q3workshop In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Prime Big Deals 01:53 - Walmart AI Agent 04:10 - All New Academy 04:52 - Amazon Lens Live 06:29 - Second Chance Deals 08:09 - Competitor Sales without SQP 12:09 - De Minimis Ends 13:32 - SSP New Channel 14:00 - Prime Sharing Restriction 14:55 - Amazon Accelerate 2025

Shut down for trademark infringement, this seller pivoted from print-on-demand to Amazon FBA, doubling revenue four years straight and now projecting $3M this year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos E-commerce seller Ranno Tasane from Estonia joins the Serious Sellers Podcast to share his fascinating journey from print-on-demand to skyrocketing private label Amazon sales. Imagine doubling your revenue every year for four consecutive years and reaching a projected $3 million! Despite Estonia's modest population, Ranno is part of a vibrant e-commerce community that thrives on innovation and tenacity. This episode also includes a chuckle-worthy tale from the host about a prolonged identity mix-up between Ranno and another Estonian seller, Neeme. Ranno's story is packed with entrepreneurial wisdom as he recounts the challenges of managing multiple brands and the strategic pivots that led to his current success. During the pandemic, Ranno made bold decisions that involved phasing out brands and selling others, propelling him to concentrate on a flourishing fruit powder business. Listen as he details an unexpected move to Kenya and the intricacies of building a sustainable business model between Estonia and Poland, all while keeping a sharp eye on inventory management. The episode also uncovers Ranno's aggressive marketing techniques and niche strategies that make his Amazon ventures stand out. From the Subscribe and Save program to sourcing rare ingredients like the wild blueberry, Ranno's focus on market dominance is unwavering. With a customer-first approach, Ranno emphasizes the importance of turning potential negative experiences into positive ones, maintaining a robust brand reputation. As the conversation wraps up, the Bradley shares his admiration for Estonia, considering it one of their top 10 favorite countries, and looks forward to seeing if Ranno's impressive growth trend will continue. In episode 697 of the Serious Sellers Podcast, Bradley and Ranno discuss: 01:41 - Estonian Seller Community Growth 04:24 - Ranno's Backstory 07:46 - Copyright Infringement and Revenue Growth 12:46 - Struggles of Launching Multiple Brands in Amazon 16:28 - Brand Phasing and Selling Success 20:40 - Steps to Scale a Brand 26:06 - Optimizing Subscribe and Save Discounts 28:39 - Aggressive Marketing Strategies for Unique Products 30:59 - Customer-Centric Amazon Success Strategy 32:06 - The Jungle Powders Brand 34:32 - Future Growth and International Success

In this episode of TACoS Tuesday, we’ll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you’ll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments. Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape. In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss: 00:00 - Amazon Advertising Updates for Sellers 02:14 - Automating Keyword Harvesting for Campaigns 06:52 - Amazon Ads Brand Bid Adjustments 10:14 - Amazon Ads Audience Capabilities Update 13:41 - Amazon Advertising Strategies and Audience Targeting 14:55 - Testing Bid Adjustments for Successful Campaigns 18:01 - Introduction to Audience Management Console 20:25 - Advanced Creative Tools and Long-Term Metrics 23:59 - Amazon Video Ads with AI

Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to irrelevant or redundant variation theme removal https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10 https://www.youtube.com/@Helium10SeriousSellersPodcast Amazon resumes Google Shopping ads – but not in the U.S. https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238 Walmart ties marketplace to stores, debuts AI seller tools https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/ Send meltable inventory to FBA starting September 22, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta Enrollment changes for FBA Liquidations and Donations programs https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2 Protect your account from deactivation with Account Health Assurance https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ Optimized targeting for Sponsored Display Conversion campaigns https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/ Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Variation Armageddon Update 02:29 - New YouTube Channel 03:23 - Amazon Google Ads 05:02 - Black Box Update 08:00 - AI Walmart Tools 09:52 - Walmart Next Day Delivery 10:50 - Meltable Inventory Update 11:42 - FBA Liquidations Update 12:57 - Custom Ads Rules 19:05 - Protect You Account 20:47 - Optimized Targeting

In this episode, discover how Amazon sellers can use patents not only to protect their products but also to uncover hidden opportunities for new product ideas and long-term success. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Ever wondered how to protect your products and discover new opportunities simultaneously? Join us as we chat with patent expert Rich Goldstein, who makes his fourth appearance on the Serious Sellers Podcast. Fresh off our adventure at the Billion Dollar Seller Summit in Hawaii, Rich and I dive into the dual nature of patents, not just as shields for your products but as keys to unlocking new market possibilities. Plus, Bradley shares how Rich has been his travel guru, transforming his journeys through airline loyalty strategies that have made my trips not only frequent but comfortable. Our discussion takes a turn towards the modern challenges of intellectual property management with Amazon's increasing reliance on AI to handle infringement complaints. We uncover the inefficiencies and pitfalls of AI-driven decisions and the hurdles sellers face in this tech-centric landscape. Listen as we provide practical guidance on navigating these complex waters and ensure your innovations don't unintentionally step on existing patents, using tools like Google Patents as a starting point. Wrapping up, we strategically dissect the considerations for obtaining patents, with a keen eye on cost-effectiveness and market impact. From the nuances of small vs. large-scale product launches to the significance of securing patents across different jurisdictions, Rich shares wisdom from his book, "The ABA Consumer Guide to Obtaining a Patent." We sprinkle in some light-hearted banter about our travel adventures, promising to bring Rich back for more insights into the ever-evolving patent world. In episode 695 of the Serious Sellers Podcast, Bradley and Rich discuss: 00:00 - Travel Hacking and Patent Strategies 03:54 - Travel Hacking Success From Rich's Tips 08:31 - Impact of AI on IP Infringement 12:01 - Patent Search and Infringement Concerns 17:27 - Timing and Considerations for Patent Applications 21:13 - IP Strategies and Product Development 25:37 - Foreign Patent Filing for US Applicants 33:28 - Benefits of Enforcing Patents 35:36 - Patent Book Recommendations Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Discover how to snap a photo of your product and instantly generate professional Amazon listing images and A+ content with AI. The future of e-commerce is here! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an exciting exploration of the future of AI image generation as we introduce you to a revolutionary era where ChatGPT-5 transforms how Amazon sellers create professional-quality images for their product listings. In this episode of the Serious Sellers Podcast by Helium 10, we’re joined by AI expert Andrew Bell to discuss the latest advancements in AI technology. Learn how ChatGPT-5 combines the best features of previous versions to enhance image generation and listing creation, providing tools that could potentially replace traditional photography. Whether you’re new to selling on Amazon or a seasoned veteran, discover how these innovations can optimize your listings with AI-generated visuals, avoiding costly photo shoots and improving your product presentation. Listen in as we explore the intricacies of maximizing image generation quality and prompts. Uncover the secrets behind ensuring your AI-generated images meet the highest standards by specifying "maximum quality" in prompts. We’ll discuss strategies for using uploaded images as reference points and emphasize focusing on environment, mood, and composition. Andrew shares insights on a custom GPT model designed to generate precise prompts from product images, using examples like a water bottle to demonstrate its versatility. Additionally, learn about the use of Sora for generating multiple images simultaneously, enhancing productivity and creativity in your design process. Finally, we dive into the practical applications of custom GPT tools within ChatGPT for e-commerce optimization. Discover how to navigate the ChatGPT interface to access features like Sora for creating lifestyle images, and how the $20 monthly ChatGPT plan can generate multiple product images quickly and efficiently. We’ll guide you through the process of using Helium 10 Audience tool’s feature to test and identify the most effective product images for increasing click-through and conversion rates. This episode is packed with insights that promise to enhance your understanding of AI tools, offering cost-effective strategies to boost your e-commerce success. 👉 Access Andrew Bell’s custom GPT models for Amazon listing image and Premium A+ Content image generation here: https://h10.me/andrewbell-imagegpt In episode 694 of the Serious Sellers Podcast, Bradley and Andrew discuss: 00:00 - Future of AI Amazon Listing Image Generation 03:05 - Improving Instruction Following With GPT-5 06:28 - Maximizing Image Generation Quality and Prompts 09:47 - Making Changes for Office Use 12:58 - Generating Image Decks for Podcasts 18:27 - Discussion on Premium A+ Content 19:25 - Enhancing Image Generation With Prompts 26:19 - Enhancing AI Prompt Generation for Graphics 28:02 - AI Image Generation for Amazon Optimization 30:44 - Andrew's Custom GPT for Amazon Listings 36:01 - Amazon Main Image Requirements for AI-Generated Images

Amazon will soon break up your variation listings. Sponsored products are now showing up on Alexa. Soon, all TikTok Shop sellers will have to use a native AI-based PPC tool. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Removal of irrelevant variation themes will start September 2 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVozVFk2UlpLQ0xSUk05 Alexa+ tests product discovery through conversational AI https://advertising.amazon.com/en-us/resources/whats-new/alexa-test-product-discovery-through-conversational-ai/ TikTok's new AI mandate is getting backlash from big advertisers https://www.businessinsider.com/tiktok-gmv-max-september-shop-ads-big-brand-pushback-2025-8 Amazon Deal Types https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG Protect your account health by preventing trademark violations https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVUZVVFlUWFhENE5VQlJB Boost Labor Day sales with Outlet deals https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNDVYMks1RlU4NE4zRzNU Update to percentage-off promotions without claim codes https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTEdEQzc0UzRKOTVZQlZR As we prepare for episode 700 of the Serious Sellers Podcast, Bradley is excited to share our new global launch strategies and keyword research adventures. From an upcoming Maldives trip to a Bali blast episode, we offer insights into optimizing listings and securing top search results for key product launches. With practical tips and strategies, this episode is a must-listen for anyone looking to thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:04 - Huge Variation Update 05:46 - Alexa + Showing Ads 09:21 - EU Inventory Heat Maps 11:07 - TikTok AI Ads Change 12:29 - Amazon Deal Types 16:19 - Amazon Influencers 20:39 - Trademark Rules Reminder 21:43 - Labor Day Outlet Deals 23:00 - % Off Promos 23:41 - 2 PPC Workshops Next Week!

Dive into a unique chat on sumo wrestling, Shopify, Amazon, AI, and scaling e-commerce. Legendary seller insights and heavyweight strategies every serious seller needs. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Join us for an engaging episode as we sit down with E-commerce legend Ezra Firestone, where our shared passion for sumo wrestling takes center stage. We explore the fascinating journey of sumo wrestlers like Koto Shoho and Anishiki, highlighting the surprising rise of Ukrainian athletes in this traditionally Japanese sport. Ezra shares his personal connection to Ukraine, influenced by his business ties and extensive work with Ukrainian professionals. Listen in as we reminisce about the Hawaiian sumo champions who inspired Ezra during his childhood in Hawaii, where Japanese culture played a significant role in shaping his interests and career path. This conversation then transitions into the dynamic world of e-commerce, focusing on the importance of resilience and adaptation. Ezra and Bradley discuss the parallels between maintaining physical well-being and thriving in a competitive business environment. Drawing from personal experiences, we discuss the journey from being sedentary to embracing a healthier lifestyle and how this transformation mirrors our strategic decisions in e-commerce. The shift from Shopify expertise to embracing Amazon's dominance showcases the necessity of staying agile in an ever-evolving market landscape. Finally, we explore the transformative role of AI in e-commerce and the strategies for maximizing growth. AI-powered tools like Zipify are revolutionizing Shopify store performance, but not without raising concerns about the impact on traditional job roles. Our discussion touches on the strategic expansion from Amazon to Shopify, emphasizing the importance of adapting to technological advancements while considering their broader implications. We also dive into effective marketing strategies, highlighting the power of email and SMS in engaging audiences and the importance of balancing business success with personal fulfillment. Join us for a thoughtful conversation that bridges the worlds of sumo and e-commerce, offering insights and inspiration for sellers at any stage. In episode 693 of the Serious Sellers Podcast, Bradley and Ezra discuss: 02:03 - Sumo Fans Discuss Wrestlers From Ukraine and Japan 04:30 - Rediscovering Judo in Upstate New York 06:57 - Resilience and Adaptation in eCommerce 12:00 - Amazon as an Extension of Brand 16:40 - E-Commerce Strategy and Amazon Growth 16:50 - AI-Powered Shopify Store Optimization Strategy 27:24 - Marketing Strategies for E-Commerce Growth 29:33 - E-Commerce Marketing Strategies and Goals 35:03 - Rock Star Mentality and Enjoying Life

In this episode, let’s talk about all things KDP. How can you utilize it for your own Amazon brand, help boost your sales, and create your own books for another source of income. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Unlock these secret strategies for Kindle Direct Publishing (KDP) and transform your Amazon entrepreneurial journey with insights from our conversation with Shivali Patel. You'll discover how KDP can become a powerful tool for brand expansion, offering sustained royalties with much less hassle than traditional publishing. Shivali shares her incredible path from a teenage entrepreneur to a successful KDP author and Amazon FBA seller, emphasizing the importance of creative control and the freedom from traditional publishers that KDP provides. Throughout the episode, we tackle the nuances of maximizing success on the KDP platform. From the necessity of thorough research in the Kindle Store to the savvy use of tools like Helium 10, we provide a roadmap for aspiring authors. Learn from industry veterans like Dominic, who has mastered the art of selling over 1.5 million paperbacks, and uncover strategies for identifying trends, optimizing keywords, and breaking into lucrative niches. Whether it's conducting manual research or harnessing AI tools for book creation, this episode is packed with practical techniques to elevate your publishing game. The conversation takes a strategic turn as we explore keyword optimization and competitor research to enhance book visibility. With the assistance of Helium 10 tools like Cerebro and Magnet, we dive into methods for refining search results and selecting high-impact keywords. Explore how AI can streamline the writing process, from organizing content to crafting compelling descriptions. By integrating creativity with data-driven insights, this episode serves as your guide to capitalizing on KDP's potential and achieving lasting success in the publishing world. In episode 692 of the Serious Sellers Podcast, Carrie and Shivali discuss: 00:01 - Utilizing KDP for Online Sales 01:58 - Leveraging Amazon KDP for Passive Income Potential 10:22 - Analyzing Kindle Store for KDP Books 13:20 - Researching Book Niches for Success 16:09 - Inconsistent Revenue Data on Amazon 17:46 - Strategic Approach to Amazon Keywords 23:35 - Competitor Research With Helium 10's Chrome Extension 29:04 - Keyword Research For KDP With Magnet and Cerebro 34:09 - Custom GPTs for Brand Promotion 39:13 - Benefits of Enrolling in KDP Select 44:02 - Utilizing KDP As An Amazon Seller

Amazon Accelerate’s full agenda is live with a limited-time discount. Amazon is taking on Walmart and Instacart with a massive same-day grocery expansion, and Q4 inventory deadlines are here! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Plan your Amazon Accelerate 2025 experience! https://sell.amazon.com/blog/plan-for-accelerate Amazon Accelerate Agenda Builder now available to customize your experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVNGUzVGVDRURlVFTlVH Helium 10 Elite Q3 Workshop at Amazon Accelerate - https://h10.me/q3workshop Amazon now offers same-day perishable grocery delivery in over 1,000 cities and towns with plans to double that reach by year's end https://www.aboutamazon.com/news/retail/grocery-delivery-amazon-same-day-store Helium 10 Ads now supports TikTok advertising, allowing users to create, manage, and analyze TikTok ad and live campaigns alongside their Amazon and Walmart ads in one dashboard. Currently available for Elite members, this version lets you connect your TikTok accounts, view performance metrics, and manage campaigns, with more features planned for future rollouts. Strategy of the Week: Helium 10’s Keyword Tracker lets you instantly view historical keyword ranking data from past years, even if you just started tracking today. This feature works for both your products and competitors, making it easy to see rankings from key events like past Prime Days or Q4 without losing any historical insights. Get ready for the holiday shopping season - Q4 Inventory Deadlines https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG You can now enroll heavy and bulky items in Amazon Vine https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRUY5UThOTUE4R0RNTTg5 Monthly AI Webinar by Helium 10 - Amazon Image Generation with Chat GPT-5 Register here: http://h10.me/aimaugust Helium 10 Ads now includes a powerful update to keyword harvesting that prevents duplicate keywords or ASIN targets from being suggested across campaigns with the same match type. This automation saves sellers significant time by ensuring new targets are only added where they don’t already exist, eliminating the need for manual cross-checking. Whether you're looking to optimize your current strategies or explore new avenues, this episode has the buzzing insights to help you thrive in the evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:47 - Amazon Accelerate Discount 03:03 - TikTok Ads Boost 06:01 - Prime Grocery Expansion 07:12 - Spy Competitor Sales 09:54 - Q4 Inventory Deadlines 11:24 - Ads Keyword Harvesting 16:02 - More Vine Reviews 16:22 - Monthly AI Webinar

What service can help sellers potentially increase sales by projected $20,000, like it did for one of my products? It uses Helium 10 Audience, which is powered by PickFu. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos What if a simple change in your product imagery could skyrocket your sales? Join us for an insightful episode with Justin Chen, the visionary founder of PickFu, as we unpack the power of split testing in e-commerce. Gain first-hand insights from Helium 10 Audience and discover how data-driven strategies can revolutionize your approach to Amazon product presentation. Learn how to harness the power of consumer insights to refine your packaging designs and creative elements, ensuring your product stands out in a saturated market. Through engaging anecdotes and compelling case studies, we reveal how small, informed changes can lead to substantial business advantages. We explore the intricate world of visual testing and its crucial role in optimizing product listings. From selecting dog models in pet-related items to the subtle art of tweaking packaging text, we emphasize the importance of ongoing feedback and iteration. Discover how comparing your offerings against competitors can yield valuable insights and drive enhancements in click-through and conversion rates. Whether you're a seasoned seller or a newcomer, our discussion underscores the necessity of continuous adaptation and strategic decision-making to thrive in the ever-evolving e-commerce landscape. Looking ahead, we will talk about the exciting future developments of PickFu and its strategic collaboration with Helium 10. Explore how PickFu is breaking new ground by expanding into global markets, offering native language feedback, and tailored testing solutions. With a commitment to high-quality data and innovative testing methodologies, PickFu is setting the stage for the next wave of e-commerce optimization. As we anticipate the new features and international capabilities, we encourage you to connect with PickFu and join us at upcoming Helium 10 gatherings for more enriching conversations and shared growth opportunities. In episode 691 of the Serious Sellers Podcast, Bradley and Justin discuss: 00:00 - Increasing Sales With Split Testing 02:42 - Evolving Trends in Amazon Selling 10:52 - Optimizing Product Listings Through Visual Testing 11:29 - Dog Models Impact on Sales 13:30 - Optimizing Product Images for Competition 16:28 - Improving Listings Through Image Testing 20:47 - Evolving Amazon Seller Product Validation 21:45 - Expanding Features for Global Sellers 28:57 - Testing and Optimization Strategies for Listings 37:33 - Future Plans for PickFu and Helium 10

In this episode, we talk to one of our all-time favorite guests, and she'll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah. Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines. Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs! In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss: 00:00 - E-Commerce Success Strategies With Janelle Page 05:30 - Testing Product Market Fit Before Investment 06:26 - Building Niche Audience in Pickleball 09:40 - Becoming Co-Owner of Pickleball Facility 15:25 - Entrepreneurial Brand Strategy and Product Launch 18:07 - TikTok Launch Strategy for Product Launch 20:21 - Investing in Branding and Diversification 30:01 - Investment Opportunities and Strategies 31:59 - Building Strong Brands Through Storytelling 38:12 - Amazon Seller Networking at Business Events

On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Shein’s and Temu’s prices will get hit even harder by the new de minimis rule https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein Expand your reach with the new global selling experience https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation! Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever. IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/ Amazon CEO wants to put ads in your Alexa+ conversations https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/ Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers Amazon.com announces second quarter results https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success! In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:51 - Worldwide De Mimimus Rule 03:05 - Star Rating Update 04:59 - New Amazon Global Experience 06:46 - Sponsored Brand Video Ads 08:59 - IRS Targeting Ecom Sellers 11:09 - Alexa Ads 12:39 - Fake Reviews CrackDown 14:33 - Strategy of the Week: Inventory Heat Maps 16:35 - Amazon Earnings

In this episode, we go over 10 more unique strategies that 95% of your competitors aren't taking advantage of, such as how to measure share of shelf for your brand, how to find keywords you can easily get on page one, how to monitor competitor price changes, and more! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Are you ready to unlock exclusive Amazon strategies that could revolutionize your e-commerce game? This episode reveals ten game-changing Helium 10 tools and features that your competition is likely missing out on, from understanding the nuances of title density to tapping into the powerful insights offered by Helium 10. We also venture into international expansion, sharing practical tips to broaden your market reach and tap into a global customer base. These essential strategies are designed to propel you forward in the ever-evolving e-commerce landscape, ensuring Helium 10 users stay at the forefront of innovation. As the conversation unfolds, we tackle the impending changes to Amazon's barcode labeling requirements and the advantages of factory barcoding, a must-know for serious sellers. Learn how Helium 10's cutting-edge features, like the barcode label design tool and Helium 10 Audience tool powered by PickFu for split testing, can optimize your product listings and catapult your conversion rates. Dive into advanced tools like Magnet’s "Smart Complete" for exhaustive keyword research and Listing Builder’s sync for smooth Amazon listing updates. Whether you want to streamline operations or discover untapped product ideas, our discussion offers many insights to enhance your Amazon selling experience. In episode 689 of the Serious Sellers Podcast, Bradley talks about: 02:47 - Title Density 04:47 - Expansion Ticket 06:08 - Customer Intelligence 08:47 - Barcode Creator 11:17 - Audience 13:53 - Insights Dashboard 16:31 - eBay Price checker 18:23 - Share Of Voice 20:50 - Smart Complete 23:03 - Listing Builder Sync

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales. Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - TikTok Training for Sellers 01:30 - Strategies for Launching on TikTok Shop 03:18 - Driving Demand From TikTok to Amazon 08:09 - Utilizing Helium 10 for TikTok Trends 11:19 - Optimizing Listings for TikTok Shop 13:13 - Building Affiliate and Influencer Partnerships 23:24 - Optimizing Affiliate Engine For TikTok 26:47 - Maximizing TikTok Shop Growth With Influencers 31:52 - Optimizing Commission Rates for TikTok Shop 36:34 - Discounting Strategy for High-End Products 40:31 - Utilizing TikTok for Business Growth

A new Amazon review and seller feedback policy has sellers up in arms. Amazon is no longer advertising on Google. You might start seeing TikTok videos and ads in your local shopping mall. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Update to Amazon seller feedback experience: Introducing star-only ratings https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1HS0pZSkJERVVBTVBD Amazon Halts All Google Shopping Ads Globally in July 2025 https://www.webpronews.com/amazon-halts-all-google-shopping-ads-globally-in-july-2025/ Walmart bets on AI super agents to boost e-commerce growth https://www.reuters.com/business/retail-consumer/walmart-bets-ai-super-agents-boost-e-commerce-growth-2025-07-24/ No More Amazon Prep https://sellercentral.amazon.com/help/hub/reference/G201023020 Temu Hits Roadblock in Efforts to Compete With Amazon https://www.pymnts.com/news/ecommerce/2025/temu-hits-roadblock-in-efforts-to-compete-with-amazon/ TikTok expands efforts to move beyond the phone https://www.retaildive.com/news/tiktok-out-of-phone-westfield-malls-rockbot/756324/ Offer faster regional deliveries with Premium Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERCUENBVThUSDdBMjQ0 With these insights, we aim to equip our listeners with valuable strategies and knowledge to navigate the ever-evolving e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:01 - Seller Feedback Change 06:23 - Amazon Says Bye to Google 07:39 - Auto Keyword Harvesting 11:01 - Walmart AI Super Agents 13:12 - No More Amazon Prep 15:02 - SQP With AI 19:21 - Temu Trouble 20:20 - New TikTok Placements 22:09 - Premium Shipping

In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC’s powerful data tools. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace. Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales. Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity. In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss: 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers 07:14 - Amazon Advertising Audience Targeting Options 10:53 - Optimizing Amazon Marketing Cloud Audiences 15:40 - Optimizing Amazon Ads for High-Traffic Terms 16:15 - Leveraging Amazon Marketing Cloud Audiences 18:42 - Targeted Advertising Strategies for Brands 23:04 - Creating Audiences for Amazon Ad Console 24:51 - Optimizing Amazon Advertising Audience Targeting Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us as we explore the top innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews. We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach. In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce. In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss: 01:12 - Helium 10 Alerts Adult Checker 02:01 - Rules-based Advertising 04:30 - Helium 10 Influencer Bootcamp 09:26 - Helium 10 Saudi Arabia 12:13 - Helium 10 Expansion Ticket 13:26 - eBay Price Checker 14:25 - Keyword Translation 17:17 - Manage Refund Services 19:03 - Helium 10 Ads Academy 21:15 - Helium 10 TikTok Shop Training 23:31 - Influencer Bootcamp 27:51 - TikTok Shop Listing Converter 30:34 - Connect your Amazon Listings to TikTok Shop 32:19 - Black Box Brand Analytics 36:58 - Search Query Analyzer

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today’s Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Raises Prices on Low-Cost Goods Following Tariffs https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/ Amazon Accelerate speaker lineup announced and early bird pricing ends soon https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5 New Fee Explainer tool breaks down charges to your selling account https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:51 - PPC Targeting Hack 05:11 - Price War Twist? 07:06 - Accelerate Savings Alert 08:20 - Amazon Fee Explainer 09:26 - Share of Voice 12:15 - Influencer Finder

In this episode, we explore how to create AI-powered product listings that don't just rank, they convert. Now we're not ditching keywords, but we're making them smarter and more aligned with how today's shoppers search, ask, and buy. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos AI in e-commerce is evolving rapidly, and we're thrilled to have Ritu Java, CEO of PPC Ninja, sharing her unique insights on how sellers can adapt. Ritu discusses using Amazon's AI tool, Rufus, which transforms customer queries into high-converting listing copy. The shift from traditional keyword searches to conversational searches is not just a trend but a paradigm shift that sellers must grasp to remain competitive. With Ritu's vast experience in e-commerce and Amazon advertising, she provides invaluable advice on making your product listings AI-ready, ensuring they rank and convert effectively. Amazon's AI ecosystem is more robust than ever, with tools like Rufus and COSMO leading the charge. We explore how these systems, in conjunction with Alexa Plus, create a more personalized shopping experience by understanding user intent beyond simple keyword matching. Rufus, with its Q&A format, assists shoppers in an intuitive way, enhancing the overall shopping journey. By diving into the intricacies of these AI models, including advancements in semantic understanding and personalization, you'll gain a clearer understanding of how these technologies can be leveraged to enhance product discovery and customer satisfaction. But how do you make sure Rufus notices your listings? We unpack strategies to optimize product visibility and engagement, from using synonyms in listings to transforming FAQs into compelling visuals that address customer concerns. A standout main image can significantly influence both search visibility and consumer interest, and utilizing all available image slots can cater to a diverse audience. Ritu offers creative solutions for presenting additional product information without overwhelming potential buyers, including the strategic use of comparison slides and detailed specifications. Tune in to discover how to stay ahead in the AI-powered e-commerce landscape. In episode 658 of the Serious Sellers Podcast, Carrie and Ritu discuss: 00:00 - AI-Powered Product Listings for High Conversions 03:34 - Shifting to Conversational Search on Amazon 09:00 - The Future of Rufus Search 14:46 - Understanding COSMO and Rufus on Amazon 20:50 - Customized Ranking and Personalization on Amazon 25:43 - AI Strategies for Rufus Engagement 31:58 - Optimizing Responses to Product Questions 33:08 - Maximizing Product Listing Keywords for Rufus 36:35 - Maximizing SEO With Your Main Image 43:38 - Frequency of Extracting Questions From Rufus

You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas. Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact. Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand’s presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success. In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss: 00:00 - NeuroGum Amazon Strategies and Origin 04:25 - Entrepreneurial Journey in E-Commerce and TikTok 05:00 - Late Start Leads to Successful Career 10:00 - Optimizing Advertising Spend for Sales Growth 16:56 - E-Commerce Platforms and Fulfillment Strategies 17:49 - TikTok Viral Video Success 25:06 - E-Commerce Strategies and TikTok Marketing 26:58 - Unique Approach to Amazon Business 30:24 - Amazon vs TikTok Subscription Savings 33:29 - "Employee Generated Content" for Brand Success 35:49 - TikTok Strategy for Amazon Success