School of Podcasting: Expert Tips for Launching and Growing Your Podcast

The great thing about podcasting is its getting big enough for companies to start building tools for podcasters. Today we look at the Audio Lite system from Gigavox (the makers of the Levelator). www.gigavox.com You can record your podcast in segements. Then (if needed) you can update certain segments (like an advertiser spot) in the current AND PAST podcasts. I'm using this not for advertisers, but for a non-profit (my church). Instead of having advertising spots rotate in and out, we use it for our calendar, and prayer concerns (items that chance from week to week). This way people are up to date with the latest news (no matter what episode they listen to). In reality your podcast can be evergreen. The information can be updated in past shows. The good news is its free to use. Take some time to think about it and how you want your podcast to go from section to section. I love it. Oh yeah. IT's FREE. The "bad" news is it doesn't work with Libsyn (it does with the more expensive Libsyn Pro). So I looked at some different web hosts that had unlimited bandwidth (like Midphase.com ) and ended up with Dreamhost.com (as they increase your storage and bandwidth the longer you stay on their system). I will keep you in the loop as we move forward. LAST 5 IN 5 From Tim Dewey of the Sled Dog Podcastwww.sleddogpodcast.com For Immediate Releasehttp://www.forimmediaterelease.biz/ School of Podcasting Students Only Sales Roundup Podcasthttp://www.salesroundup.com/ Cold Calling Podcasthttp://coldcallingpodcast.com/ The Hunt Casthttp://huntcast.blogspot.com Other Sites MentionedPaul Colligan www.paulcolligan.com www.121Podcasting.com (sell your podcast, do audio books and more).Weekly Web Tools www.weeklywebtools.com Community Baptist Church www.cbcot.com School of Podcasting. Learn how to podcast RISK FREE at www.schoolofpodcasting.com

Today I went and looked at some numbers regarding people using phones to listen to the School of Podcasting's Morning Announcements. I use voiceindigo.com and I had anywhere from 15 to 47 downloads a month. I also looked at how many people used the link shownotes.schoolofpodcasting.com and since April 100 people have used that link (which typically is not in print like today, but only heard in the podcast). So people ARE going to links they listen to. Sending Your Podcast to a Phonewww.voiceindigo.com Chris Penn's iPhone Kit http://www.financialaidpodcast.com/2007/06/30/financial-aid-podcast-podcaster-iphone-kit/ LAST 5 IN 5 From Dan Johnson of www.jimmpodcast.com Morning Announcements (this podcast - SUCK UP :) )Total Picture www.totalpicture.com (business leaders)Chill Cast www.anjibee.com (chill out with Anji)www.lynnparsons.net/redlightzone (A late night vibe podcast)www.jimmpodcast.com (An insight into Dan's mind) Other Sites Mentioned:www.soundsnap.com www.projectstudionetwork.com

Today we talk about what a double ender is, and some tips on recording them. We also talk about the newdirectory I've added at Also mentioned: www.box.net

In the episode we interview Paul Colligan of www.paulcolligan.com who has created a new Premium Podcast Solution that you can find at www.onetoonepodcasting.com This solution has three difference levels (including free), that allows you to have a private podcast, sell your podcast, sell a digital product, have an affilaite program, and and and .. (it does everything). It lets you podcast differently. I've had people ask how do to do certain things in podcasting in the past and there wasn't a solution - now there is. You can save 15% off FOR LIFE using the coupon code sop121 if you want the pro version. You need to sign up by August 1st, 2007. You can save 15% off FOR LIFE using the coupon code sop121v if you want the viral version. You need to sign up by August 1st, 2007. (So don't be tardy). If you want to see www.onetoonepodcasting.com in action check out www.askpaulcolligan.com Dave mentions that we wil have a drawing at the end of the month for School of Podcasting members, and listeners who had added The Morning Announcements to their favorites at Podcast Pickle. Winners receive "Dog pack 3" from www.sounddogs.com Lastly, Dave recently launched a new graphic based directory at www.learntosubscribe.com/podcast (you can use a free video at www.learntosubscribe.com/linktous.htm ) members of the School of Podcasting get 20 free clicks. For a complete list of bonus for members of the School of Podcasting click here

Is there ONE thing that you can do to bring a giant number of listeners? Probably not, but the key values are the same - find out where your listeners hang out and get some information to them. "You need to move to where the food is..." We are giving away "Dog Pack #3" from www.sounddogs.com to a School of Podcasting Listener who puts the School of Podcasting as a favorite at www.podcastpickle.com (members are already entered). Voicemail from Daniel Johnson of www.jimmpodcast.com Email from George at:http://OneMinuteHowTo.comhttp://EclecticMix.comhttp://DRiPInvesting.orghttp://GLSmyth.com - Blog: http://GLSmyth.WordPress.com Getting Ready For the Expo Time to get your business cards, and decide how you will network at the expo. Don't Forget About the Bonuses for Being a Member of the School of Podcasting Sponsor: Coolerwebsites.com www.coolerwebsites.com Quit paying for heb hosting space you'll never use!

I've started my own hosting company at www.coolerwebsites.com and have created some packages geared towards podcasters who are looking to host their files at Libsyn, and have a Wordpress Blog on their own site. Are you ready? It's only $1.99 a month and you have more than enough space to host your blog. BUT WAIT THERE IS MORE. School of Podcasting Members can get an additional 20% off (login to get coupon). Affordable Royalty Free Jazz MusicMike Stewart and his musical writing partner have put out a royalty free CD of jazz music. It's about $150 worth of music for $9.99 FOr more information CLICK HERE (School of Podcasting Members can get a $2 discount) Podcast Pickle FavoritesGary from Podcast Pickle has started a blog at http://pdillys.com/2007/06/08/understanding-our-favorites-system-at-podcast-pickle/ and I mention his blog item about Podcast Pickle Favorites. You may not be begging for Podcast Alley Votes again. Copy CatsDaniel Johnson from Journey Inside My Mind (www.jimmpodcast.com ) mentioned that he had dound my podcast on another "generic" blog. It turns out that there is software that people can put on a website to "copy" your blog, (as well as other podcasters/bloggers) posts. He had heard about this from Paul Colligan and the interesting thing is if you don't put your website address in your show readers may not know where the information came from. With that in mind, you are reading items from http://shownotes.schoolofpodcasting.com

Members of the School of Podcasting have another discount to take advantage of from studiocutz.com on their Podcaster Toolkit DVD. Members get 15% (25 bucks!) off using a coupon code found inside the members area (and yes you could sign up for a one day pass (5 bucks) get the coupon code and come out 20 bucks ahead of the game. The sales runs through mid July. Opening by Steve from www.geekcred.net Recommended Product www.trykall8.com Never Worry About Losing Your Voicemail Number due to lack of calls. Johnathan Waltz had his podcast mentioned in a Blog about his powerscripting podcast (http://powerscripting.wordpress.com/ ). Realize that your podcast could be mentioned by anyone and your audience could explode. This is why you need a host for your podcast that offers unlimited bandwidth. That way no matter how popular your podcast is, you NEVER have to worry about bandwidth. I suggest www.uselibsyn.com (the service I use for the SOP). Vince from the B Movie Podcast (www.bmoviecast.com ) answers the question "I'm sure glad I started podcasting because I enjoy talking about the thing I love which is B-movies and cult movies. I like sharing with and finding like minding people to talk to on the subject. I have met a lot of cool people by listening to similar Podcasts on the subject. I met two guys from the Mondo Movie podcast by interacting acting with there podcast. We went on a vacation to Europe in May and I got to meet them in London at a pub and talk for hours. How cool is that. It doesn't get much better than that." - Vincewww.bmoviecast.com People may be "mashing" your RSS feed in the future so be sure to keep announcing what your podcast is, where they can find more, and how to contact you. Podshow has channels, and Yahoo has Pipes (http://pipes.yahoo.com/pipes/ ) These allow multiple RSS feeds to be combined into one.

Join us as we interview "Ringmaster Greg" from the Dancing With Elephants Podcast (http://www.dwithe.com ) about the contest that involved cross promotion with other podcasters to help give away an ipod shuffle. In the end their listener numbers went up, but was it worth it? Listen an find out. Last 5 in 5dinkycast.http://dinkycast.com/ car talk NPRhttp://www.npr.org/rss/podcast.php?id=510097 Mac Casthttp://maccast.com/ Daily Giz WIzhttp://twit.tv/ Dr Floydhttp://www.doctorfloyd.com/ Get your domain name for $6.95 using the coupon code cooler3 when you check out at www.godaddy.com Need a host for your blog? Check out www.coolerwebsites.com

I am looking for answers to the question: I couldn't have done ___ if it was for podcasting. Or I sure am glad I started podcasting because _______ I talk with Ram Krishnan of www.castmetrix.com which is a company that allows you to gnerate dynamic content. For example I will be at he expo this year. I could put a segment into the system, and then after the expo, I could change that segment to talk about where people can download my presentation. The castmetrix.com system generates the file based on criteria that you set. For more information go to www.castmetrix.com Check out the new "Step by step" Podcast tutorials at www.schoolofpdocasting.com

Today we talk about using a "Radio Voice" to be a podcaster. I talk about Dr Dave from www.shrinkwrapradio.com who was worried that he didn't have a "DJ" voice. He's doing fine, and remember that many people do NOT want to hear a "DJ" voice. We talk about forum spam. One way to cut down on spam is to require approval of all new members. George from the www.oneminutehowto.com podcast explains he finally wrote a program to stop spam on his website. I also mention how I've started a "Step by Step" section at the School of Podcasting with my recommended software program, hosting solutions, etc. If you are looking for a quick way to start podcasting, the School of Podcasting is a great solution. www.schoolofpodcasting.com Dave explains that Mixcraft from Acoustica is his recommended "Multi-track" podcasting software.

I talk about pacing yourself (your conent) when you hit the jackpot. We also talk about bulletin boards (forums), and how to fight spam. Wew also talk about doing an "Anniversary show." We also throw out the question, "Does anyone know a WYSIWYG theme editor for worpdress?" Affiliate link of the Month: www.trykall8.com Don't lose sleep worring if your voicemail number will be lost, it's only 2 bucks a month and .06 a minute and you never have to worry about losing your podcast vociemail number again. Sites and products mentioned: Cooler Websites www.coolerwebsites.com PhpBB http://www.phpbb.com/ Simple Machines Forum http://www.simplemachines.org/ Start your podcast today at www.schoolofpodcasting.com

Today I talk about some experiments I've done promoting my podcast. I also talk about some of the results I've done by finding a tool thats fits your listeners - in my case it was bookmarks promoting m podcast to college students - and how effective it can be. HOWEVER, I think that one of the reasons I have seen a rise in my listeners is due to my episdoe headlines. If you just put "your podcast name #12 " that doesn't entice people to listen. Make it easier for your listener by giving them a clue as to what is in your latest show. Today's affilaite link is www.trykall8.com get your own toll free number for $2 a month and only .06 a minute. Make it easy for your listeners to call, and never woory about losing your voicemail number again. If you would like to start your own podcast, check us out at www.schoolofpodcasting.com

Did you know that if you don't use your k7.net phone number in 30 days it will go away? Well here is a way to never worry about losing your voicemail. Check out www.trykall8.com where you can get a toll free number for $2 a month (plus .06 a call for each minute). No matter if people call or not, you will not lose your phone number. Always looking for shw intros "This is __ from the ___ and you're listneing to the School of Podcasting's morning announcements. Looking for a cheap hosting? Check out http://www.coolerwebpages.com/ (SOP members get %25 off the already low price). Dave talks about a poll he was doing on another non-podcast related site. The results: Have you listened to a Podcast? Yes 27 percentNo 61 PercentWhat is a podcast? 12 percent Comments from Laura of www.mbaworkinggirl.com really liked the tutorial at www.learntosubscribe.com (You can link to this at this page http://www.learntosubscribe.com/linktous.htm ) Podcast Reviews WebsitesPodcast Fanatichttp://podcastfanatic.wordpress.com/Podcast Reviewshttp://podcastreviews.net/ Audio Addictshttp://societyfans.blogspot.com/ For Further Reviewhttp://www.furtherreview.net/Podcast Reviewshttp://www.podcastrev.com/ New Portable Recorder Coming the Zoom H2 Check it out at Same Day Music $199 Other Sites MentionedToday in iPhone www.todayiniphone.com Dancing With Elephants www.dwith3.com

In this podcast we throw out some podcast promotion tips, why "hard sell" podcasts are stupid, and some new free services for podcasters. TIMELINE: 1:30 Feedback from Taylor Marek about a promtion that was being run by Dancing With Elephants (www.dwithe.com ) full details about promotion can be found HERE 4:48 Giving away an ipod Shuffle. will cost you about 80 bucks. 5:50 Feedback on the "Graffitti tip" from Mark Anderson 9:50 Other Podcast Promotion Ideas. Book Mentioned: Tricks of the Podcasting Masters 10:25 Find your podcast in the iTune directory and play with "also subscribe to this podcast." 12:19 www.trypersony.com a great way to collaborate online and NO SOFTWARE TO LOAD, NO monthly fees, NO huge sticker price. Try it for free at www.trypersony.com 13:55 Free Services For PodcastersPodcastlcicks.com www.podcastclicks.com Learntosubscribe.com www.learntosubscribe.com (link to this site) Want to start your own podcast? Check out our main stie at www.schoolofpodcasting.com

Dave gets some listener feedback from Chris at amateurtraveler.com and Paul from technobabelshow.com I was reading a book about marketing a musical group and it mentioned using chalk to promote your band. Would this work for podcasters? Find where your taget market goes and write your website in front of the entrance? Is this a great first impression? Get your own domain name for 6.95 a years using the coupon code cooler3 or 10% off using cooler1 I give a brief update on bookmarks as a promotional tool. SPONSORwww.trypersony.com Costt Effective Web Meetings. Try it for free. No Sign up needed. Last 5 in 5 from Mark at podsquod.com MAC OSG http://podcast.macosg.com/ Palm OSC http://palmosc.com/test/Apple News Now http://www.applenewsnow.com/ Project Studio Network www.projectstudionetwork.com Desparate Husbands http://www.desperatehusbands.net Other sites mentionedwww.todayinpodcasting.com

People have asked me "Should I write down what to say on a podcast?" When they ask this they mean every word. This is NOT the way to go. I talk about a podcast that is the EXACT content I'm looking for and I CAN'T LISTEN as the podcaster is reading a book. Most podcasts are one side of a two-way, time-shifted, conversation. Do you read what you are going to say when you call your Mom? Instead, map out your ideas on note cards, or use software like Microsoft Word, or notepad, to make bullet points. This enables you to create the free flowing, natural sounding conversation based on the bullet point. If you are looking for more interaction with your podcast, check out Six Pixels of the Separation podcast at http://www.twistimage.com/blog/ LAST 5 IN 5 Featuring Michael Butler of the Rock and Roll Geek Show Evel Genious Chronicles www.evilgeniuschronicles.orgAdam Currys's Daily Source Code www.dailysourcecode.com Madge Weinsteins Yeast Radio www.yeastradio.com Plan Nine Rock Show http://plannineprint.com/podcast.html Musicians Cooler http://www.musicianscooler.com Check out Michael Butler's Rock and Roll Geek show at www.rockandrollgeek.com Persony Has taken the bite out of online meetings. Harness the power of online meetings WITHOUT the monthly fees. Try it free at www.trypersony.com Check out our 100s of resources and hours of tutorials to help you launch your podcast (along with Dave as your personal Podcast coach) at www.schoolofpodcasting.com

NEW SPONSOR: www.trypersony.com The power of online meetings without the monthly fees. Today I'm talking about some tips for presentation, as well we WHY you should be doing some osrt of introduction for your podcast. This includes: Doing Transistions Between Topics:Enable the listener to fast forward through topics they may not want ot listen to, and makes the whole flow of the podcast better. When you just stop music, it jars the listener. You want the transition to signal something new is now on board. If you are looking for theme music check out http://music.podshow.com and do a search for the word themes, beats, etc Get a pop filter for your podcast. Popping P's are annoying. They are about 20 bucks, and can boost your presentation immensly. Dave explains the jibberish issue when it comes to looking at an XML file. The reason you should do some sort of introduction to your pdocast is for the Apple iPod Shuffle users. Even if you don't care about shuffle users, its beneficial for the lsitener. Its all about the listener. Special thanks to Laura Adam of the MBA Working Girl podcast at www.mbaworkinggirl.com Music from the Podsafe Music Network

In this episode I talk about a couple of nightmares I've run across including: My RSS feed in iTunes somehow got changed to http://s (podpress maybe? I'm not sure...). I had to change my RSS feed in iTunes To change this you need to (accorsing to Apple's Forums):Podcasters occasionally need to move their feed from one location to another. In this case, you should not remove your feed. If possible, you should set your web server to return a 301 error and redirect when receiving a request for the old feed. Doing so will cause both the iTunes Music Store and the iTunes clients that have subscribed to your podcast to pick up the new feed URL. Be sure to maintain the redirect for at least two weeks to ensure that most subscribers have attempted to download your most recent episode and have thereby received the new URL. If you don’t know how to return an HTTP 301, you can use the tag described in the iTunes RSS Tags section below. The tag will cause the iTunes music store to be updated with the new feed URL, but it will not inform iTunes clients of the new location. You may choose to include an audio note in your podcast, informing your subscribers that your podcast has changed locations. After adding the tag, be sure to keep your feed running at the old URL for at least 48 hours. Then later I did a somewhat time sensitive announcement only to have feedburner fail to update my feed. Lesson Learned: Never fail to occasionally go back and experience your podcast through the eyes (and mouse) of a new subscriber. Double check your feed(s). LAST 5 IN 5 from Canis Lupus of http://bandtrax.podshow.com/ Ask a Ninja http://www.askaninja.com/Hope is Emo http://www.hopeisemo.com/Accident hash http://www.accidenthash.com Mac Break Video Podcast http://www.twit.tv/MBYuzzy's Weekend Dancefloor http://ywdp.blogspot.com/ Other Sites Mentioned: Podcast Secrets www.secretswithdave.com Coupon PC916Big Break Podcast www.thebigbreakpodcast.com Sponsor: Go to MeetingOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast Promo:Quiet Study Area Knowledge for Your Brain - Music For Your Soulwww.quietstudyarea.com

Dave talks with Paul Colligan of www.paulcolligan.com about the upper level class starting MARCH 20th! about monetizing your podcast. Here are some thing they will be teaching you: * Exactly 8 reasons why Podcasting brings them, and can bring you, a critical business (and profit) advantage. * 7 secrets to producing profitable Podcasting content in the fastest possible time. * 9 marketing channels for the Podcasters ... and how to leverage each one. * The 6-Step Podcast Monetization Roadmap * How to part-the-curtain on the listening habits of your audience, and leverage that knowledge to produce profitable audience action. * At least 5 things, you can implement today that will integrate your Podcast content into your business structure ... and how to see results almost instantly. * 7 steps to getting your Podcast audience to take the very actions you want them to take. For more information see www.secretswithdave.com and use the coupon code PC916 to get 79 OFF the price. If you can't attend, you will receive the call via podcast the next day. BONUS QUESTION - DOWNLOAD IT HERE Sponsor www.gotomeeting.com Online Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast Pauls Other Podcastswww.podcasttools.com www.megapodcastlive.com www.affiliateguypodcast.comfor more see www.paulcolligan.com

WARNING - This show contains clips of Keith and the Girl (and are NOT worksafe). Dave continues his talk that was started by people passing information about Podshow.com that was false. This week will be the final word from me on this. Some people still don't understand the concept of specifics reasons by throwing out inuendo and hearsay. Here are some of the things we've learned: When you are making a point, credability can be ruined with one wrong word. Some people thing Podshow is elitest because of their bumper. While I do not personally find this an elitest action - some listeners brought this up. Comunication has always been very subjective. One person was upset becuase he couldn't get a return phone call. Again, I can see where this person was upset. Keith And The Girl Had These Issues1. Adam Curry kept messing up their name. This was annoying to KATG. 2. Keith didn't accept Adam Curry's explanation of the Podshow's messing up the RSS feed. 3. Keith didn't understand the reoccrung advertisements that Adam was speaking of in his blog, and called it shady. I explained this is the new product placement marketing. 4. Dave explains that downloads are important, but there is a value to the niche podcast as well. 5. Keith said that Godaddy adds make no money. I know for a fact that this is not true. 6. Keith reads the terms of service and has a serious problem with the fact that Podshow can do anything with your show - forever - even if you leave the network. Dave admits that many people have a problem with this clause in the contract. He throws out some points such as the Mommy Cast, The Roadhouse, Tartan Podcast all have left the network and none of their content is being sold. Admittedly this has potential to be a horrible contract, but it also has cabaility to further promote your show. 7. Chemda brought up a good point that people are doing this with different perspecitves. For example people who are doing it for fun may have an extremely different persepctive on podcasting, and moentizing your podcast. Dave points out that if you are a contracted podshow producer your contract (like any contract on the planet) is up for negotiation.8. Keith points out that their show can be listened to on podshow.com and he feels that podshow is using their downloads as part of the total downloads they are reporting. Dave points out that Keith said that if Podshow hates Keith and the Girl so much, they should pull them off their network. Dave flips this and asks, "If Keith and the Girl hate podshow so much, why don't they ask to be pulled off of the network?" If they did, and podshow failed to do so that would be a story. Some lessons learned: Don't podcast angry as you may say things you regret later. If you are making a serious point, make some note cards and save your crediability. Dave apologizes for slighting the other podcasting networks. It's true, I can admit when I'm wrong. Dave explains whe he thinks happens when you use the podshow player. It does work, although it may be slow. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast

I change format today because I have a serious point to make. If we are the NEW MEDIA, we have the RESPONSIBILITY to RECOGNIZE that the Microphone has POWER. Here are some key points from my rant. BIG MEDIA wants us to fight amongst ourselves. Podcasting has enough competition from other meida sources, so why make one of our competitors "other podcasters." You can say negative things about other people in the community, but you better be willing to explain why and prove it. As a reporter, as part of the NEW media, it is still YOUR responsibility to present the FACTS. I use the example of recent accusations thrown at Podshow. As I have a show on in the Podshow network (this one is not by MY choice), I wanted to dispell some of the rumors about Podshow. YOU THE MEDIA (from Paul Coligan's Book "the Business Podcasting Bible). If we are going to accept that role, we need to also accept that responsibility. Shame on you Keith. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast

Dave follows up on last week's show with some tips from Don Lewis of http://www.thebigbreakpodcast.com/ and Sallie from www.author-izer.com as we try to remove hum from a non-skype call. Dave is using a Ground-Loop Isolator Dave got a free subscription to Website Magazine. They have some interesting articles on blogging for money, website promotion and more. The best thing is you can read it online, or have it deleivered free to your door. To get your subscription go to www.schoolofpodcasting.com/websitemagazine One of the resources I found in the above magazine is Traffic Swarm. While I'm not crazy about sites like these, I will say I have received a small bump in traffic to my site. So if I have to put up with an annoying start page, I can deal with that. Dave also talk about the closing of www.podcastcharts.com a podcast directory he started a while ago, but it had been hacked, and had multiple issues over the years. He now has www.podcastclicks.com as a cross promotion tool for podcasters only. OUR POLL:Should podcasters put their contact information at the begining of their show (and possible make their first minute of their podcast bland - while getting their contact information out), or put it at the end of their podcast (thinking that only fie hard lsiteners would make it this far, and its only die hard listeners who contact the podcaster anyway..) VOICE YOUR OPINION: TAKE THE POLL OUR SPONSOROnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast

Dave talks about the $270 he spent on an Inline Patch from JK Audio a few years ago has not produced better results than the $25 a year he pays for SkypeOut . Dave also has tried 2 FM transmitters for either the iPod or a portable player. The Griffin transmitter for the iPod had no volume control, and it was really quiet. This results in your cranking up your volume in your car. In the end, it was noisey, and not a great solution. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast Pod QuizIf you saw someone who would obviously enjoy your podcast, do you have a business card, a sample CD, etc available RIGHT NOW to hand this potential listener?

Dave continues on with a few other mistakes that Podcasters may be making: 1. SHOW ME THE MONEY- The person who doesn't even have a podcast topic, but knows he can sell it. Get your audience first, then monetize it. Paul Colligan has a great book - The Business Podcasting Bible - about it. 2. Not reporting their music to the Podsage Music Network. I have a brand new show I'm testing. I've told one other person, and the musician that I played. I ended up with 5 listens. Keep in mind that a musician may alert their fan list that they are being played (and send their listeners to your podcast). However, if you don't report it they won't know to alert their fans. 3. Failure to Cross Promote. Sometimes we get nervous networking with people that are too much like our podcast. We fear that they may steal our audience. Keep in mind if you are putting out great content, their audience should like you. Also keep in mind there are seven days in a week. This leaves lots of time for the listener to listen to their podcast and yours. 4. Miss networking opportunites. I use www.technorati.com after reading the book by Jason Van Orden Promoting Your Podcast I put some code from technorati and now I can see who is linking or bloggin about me. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code PodcastPromo Played "The Why and How of Podcasting"Go visit my new friend JD at http://www.thewhyandhowofpodcasting.com/ Other Sites Mentioned: Open Stacks Promoting information access and literacy for all. http://openstacks.net/os/ Anna Farmery at www.podcastfreq.com Disciples with Microphoneshttp://www.discipleswithmicrophones.org/blog/ Who is linking to this blog? Find out Here

Dave talks about some common podcasting mistakes these include: Making your first impression by apologizing for not putting out a show. Remember there are lots of new listeners on the way (so why not do this at the end if you need to). People assume that people have heard Part 1 of an interview so they (literally) start the podcast with some opening music, and then (with no setup) go right back to the interview (so a new listener has no clue what they've walked in on). Volume on conference calls seems to be an issue. I realzie that you have no control over this when you are on the call, but you do have some control over the volume of the podcast. Check out the Levelator at www.gigavox.com SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast LAST 5 in 5 with Wendy from www.gabberjaw.com Keith and the Girl www.keithandthegirl.comTwisted Pickle www.thetwistedpickle.comUhh Yeah Dude http://uhhyeahdude.com/Public Nuisance Radio www.publicnuisanceradio.comTwit http://www.twit.tv/

In this podcast I answer one of the most frequently asked quesitons. "What is RSS, and why do I get jibberish when I click this orange thing?" Dave also assigns some "homework." LAST 5 IN 5 From John of The M Show (www.themshow.com ) Barack Obama Us Senator for Illinoishttp://obama.senate.gov/podcast/ Rumor Girlshttp://www.rumorgirls.com/ Accident Hashhttp://www.accidenthash.com Radio Adventures of Dr Floydhttp://www.doctorfloyd.com/ Kamakaze Comic Book Podcast (Fanboy?)http://fanboyradio.libsyn.com Don't forget the Podcast Pickle contest starts February 1st!

Dave went back to colllege this week (but is still completely available to help new podcasters). He had a very difficult time getting bookmarks for his books. When he found one, he was amazed at how many times a day he viewed this bookmark. He did some research and found that you can have full color bookmarks create 500 bookmarks for 60.00 (see psprint.com ) or 1000 bookmarks for 94.00 (see brochures.com ) and if your target audience is college students - then I feel this is a decent form of promotion. SponsorOnline Meetings Made Easy with www.gotomeeting.com Try it Free for 45 days use Promo Code Podcast Last 5 in 5 From Steve at www.lifespringpodcast.com Griddlecakes Radio www.griddlecakes.com The M Show www.themshow.com Happy Tree Friends http://podcast.happytreefriends.com Geekbrief TV www.geekbrief.tvYour Wedding Your Way http://yourwedding.lifespringonline.com/ Sites Mentioned: School of Podcasting www.scholofpodcasting.com The Scene Zine www.thescenezine.com brochures.com (1000 bookmarks )psprint.com (500 bookmarks )Today in Podcasting www.todayinpodcasting.comPodcast Pickle www.podcastpickle.com All Things Dave www.thepodcastfreak.com

Dave talks about cross promotion, different samplg rates, and how he records a skype call. Special thanks to Jeff Lamb of www.buffalodick.tv for the awesome promo and testimonial. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast

Dave talks about how easy it is (and free) to cross promote your podcast. This is helped by networking with other podcasters who have similar podcasts. I play a quick promo I did for the Daily Source Code, I then turned around and used the same set up and ending and substituted a personalized greeting for each podcaster. It worked. While cross promotion may not get you 100 listeners overnight, it will help with your branding online. Thanks to Heather Vale of Success Unwrapped for our intro. Check her out at http://www.successunwrapped.com SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast Last 5 in 5 Couresty of the Bucket Podcast (www.bucketpodcast.com ) 1. The Godess and Banana www.bgaffair.com 2. Diggnamtion www.diggnation.com 3. Dawn and Drew www.dawnanddrew.com 4. Ask a Ninja www.askaninja.com 5. Daily Source Code. www.dailysourcecode.com 6. Griddlecakes Radio www.griddlecakes.com ITEMS MENTIONEDAudio Technica 2020 Microphone MORE INFO -no tax - free shippingMarantz MD660 Portable Recorder MORE INFO -no tax - free shipping

Dave gets some more feedback on shaping your image with a podcast (as some feel www.betterdave.com is not the right image for Dave), and he answers a question about using podpress (www.mightyseek.com/podpress ) with Libsyn and how to get the URL into WordPress. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast P.S. I realize this episode breaks format a bit. I am away from my typical system, and do not have access (but I think this episode is fine anyway - even if it doesn't let you know its episode 68)

In this episode Dave talks about the potential pitfalls of a diary - storytelling podcast. He started a new podcast Building a Better Dave. Keep in mind that EVERYONE can hear your podcast. You also never know when people will Google you. He mentions a few of his favorite storytelling podcasts including The Bitterest Pill and Digital Flotsam SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast Last 5 in 5 From Mike Wills of http://newmusictoday.net1.Geek News Central http://geeknewscentral.com2. New Music Today (one of my podcasts on Podcasternews) http://newmusictoday.net - I always listen to my own shows to make sure they keep sounding good.3. Security Now (http://Twit.tv)4. UC Radio Podshow ( ucradio.podshow.com)5. Podholes (http://www.podholes.com/) Other Sites MentionedPodcast411 autor of Tricks of the Podcasting Masters School of Podcasting End of Year BonanzaUse the coupon code santa when you check out the get 50% off your first month.

Dave talks about common mistakes that you can make that willcause errors inyour RSS feed. SponsorOnline Meetings Made Easy with GoToMeeting.com Try it Free for 45 days use Promo Code Podcast This was inspired by the Podcast Brothers www.podcastbrothers.com show where they talked about a feed reader having issues with their feed. You can see a table of code to put display characters without causing errors. http://www.w3schools.com/tags/ref_entities.aspYou can check your feed validation at www.feedvalidator.org Dave also reminds all podcasters to report their songs at the Podsafe Music Network When looking at your playlist, click the "show playlist history" option at the bottom of the list. Be sure to report your songs. The musicians will thank you for it. LAST 5 IN 5 by Cali Lewis of www.geekbrif.tv 1. Dawn and Drew Show www.dawnanddrew.com 2. Daily Source Code www.dailysourcecode.com 3. Mo Buzz Tv www.mobuzztv.com 4. Accident Hash www.accidenthash.com 5. Rocketboom. www.rocketboom.com Check out the School of Podcasting with its hundreds of resources and hours of tutorials. www.schoolofpodcasting.com Dave's favorite Podcast Host is Libsyn

Dave provides the results from last week's poll, a promtional Post Card Tool along with a podcasting idea. The One Minute How To PodcastA quick, fun way to cross promote your podcast. Check it out at http://www.oneminutehowto.com Dead Science Podcasthttp://www.deadscience.com Voice Over Work From Scott Fletcherhttp://www.caraworks.com SponsorOnline Meetings Made Easy withGoToMeeting.com Try it Free for 45 days use Promo Code Podcast ; Vertical Response - Postcard Creation tool. Only pay for those cards you sell, no contracts, etc. Survey Results - Dave had a whole 6 people respond to last week's sruvey. Many people listen in the car on their portable media device. The audience is all male. (At this point) take the survey. HERELane www.missingalert.com podcast Last 5 in 5 From Rob of the Dead Science Podcast1. The Morning Announcements (this podcast)2. Podcast 411 www.podcast411.com 3. The Paracast. www.theparacast.net4. Haunted New Jersey Podcast www.hauntednewjersey.com5. Building a Better Dave www.betterdave.com People say what they want for Christmas The Zoon H4 Handy Recorder

Dave talks about a new Podcasting Reporthttp://www.pewinternet.org/pdfs/PIP_Podcasting.pdfDave mentions how you can find out information fromyour audience using www.surveymonkey.com TAKE THE SURVEY (10 quick questions)To take Dave's Survey click the image to the above or click HEREDave will read the answers in next week's show. ALSO MENTIONEDDave also mentioned the Dead Science Podcast at www.deadscience.com Kiptronic (http://www.kiptronic.com ) for survey listenersPodtrac (http://www.podtrac.com ) for surveying listeners Call 888-563-3228 with your comments SponsorOnline Meetings Made Easy withGoToMeeting.com Try it Free for 45 days use Promo Code Podcast

In this episode Dave talks about a new service that allows you to use Paypal and raise money towards a goal (might be great around expo time when you're raising money for plane tickets). The service is www.chipin.com and Dave used it to make www.schoolofpodcasting.com/donate Dave plays some samples from the Podcaster Toolkit CD that has 1000 mp3 files on it. Dave has been using this CD over the last few weeks it has 770 sound effects, 41 one minute music tracks, 189 Transition Elements. Dave bought this at the Expo in California and has worked with Gary at Sound Ideas to come up with a great deal where you can save 30.00 and get free shipping when you go to http://www.schoolofpodcasting.com/toolkit SponsorOnline Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Last 5 in 5 with Father Roderick of the Daily Breakfast Podcast Dave Ramsey Show (Financial ) http://www.daveramsey.com Daily Source Code (Adam Curry) http://www.dailysourcecode.com Rosary Army http://www.rosaryarmy.com Busted Halo http://www.bustedhalo.com The Lost Podcast http://www.jayandjack.com/ Other Podcast URLSPodcast Click (Free Podcast Promotio) http://www.podcastclicks.com Podcaster Toolbar http://www.podcastertoolbar.com All of Dave's Shows http://www.thepodcastfreak.com

Dave talks about how to conduct a PRE interview, we get a last 5 in 5 from Larry of daily-journal.com and Dave also points out that Google has a great tool for collaboration. SponsorOnline Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Last 5 in 5 Courtesy of Larry from www.daily-journal.com HDTV Podcast http://www.htguys.com/Podcast 411 www.podcast411.com The Winecast http://winecast.net/Daily Source Code www.dailysourcecode.com Accident Hash www.accidenthash.com Dave mentions a free Google tool that you can use for note taking for podcasters. He also welcomes Coach Rob of www.spintexfitness.com as a new member to the School of Podcasting. Thanks to everyone as we approach "Thanksgiving" here in the states.

Dave explains his abscence last week, comments on some comments, and we get a "last 5 in 5" from Corey of the Twisted Pickle. If you are looking for custom bookmarks check out PsPrint (1000 bookmarks for 100.00) SponsorOnline Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Last 5 in 5 from The Twisted Pickle www.thetwistedpickle.com Keith and the Girl - www.keithandthegirl.com The Bitterest Pill - http://www.thebitterestpill.com/Verge of the Fringe - http://www.vergeofthefringe.com/ Public Nuisance Radio - http://publicnuisanceradio.blogspot.com/ Chit Chat Moms http://www.chitchatmoms.com/

Dave talks about finding your target listener at the library and leaving them a path back to your podcast. We also get a "last 5 in 5" from Sallie at http://www.podcastasylum.com Sponsor Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code " Podcast " Building a Better Dave - Because Life is too important to be taken Seriously. www.betterdave.com Last 5 in 5 From Sallie Goetsch of the Podcast Aslyum (www.podcastasylum.com ) The Engaging Brand Podcasthttp://theengagingbrand.typepad.com/ For Immediate Releasehttp://www.forimmediaterelease.biz/ Podcast For Dummieshttp://www.dummies.com/WileyCDA/Section/id-291804.html A Way with Words Podcasthttp://www.npr.org/rss/podcast.php?id=510028 Slate Podcasthttp://www.slate.com/id/2119317/

The holidays can be such a rush. Shopping, school events, travel, etc make the "Tour of Christmas 06" something that can make you tired jsut thinking about it. How are you going to find time to podcast? Dave explains some quick settings in Wordpress and Libsyn that allow you to prerecord some shows and release them in the future. Sponsor:“Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast‿ The last 5 in 5 will be back next week. Thanks to everyone.

Dave talks about all the cool stuff they've added to the International Podcasting Expo including a life time liscense to Pamela (Skype Plugin). “Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast‿ We hear a promo for a show Dave is set to release this week (Building a Better Dave www.betterdave.com ) and we get a last 5 in 5 from Kevin Crossman from www.fratpackpodcast.com LAST 5 in 5Film SPotting Podcast http://www.filmspotting.net/This Week in Tech http:/www.twit.comThe Mac Observers Weekly Roundup http://www.macobserver.com/roundup/The Daily Source Codewww.dailysourcecode.comThe Five Honey By Midnight (original Las Vegas Podcast)http://www.fivehundybymidnight.com/fhbm/

Dave reviews the new Free software "The Levelator" software (free for both PC and Mac). He uses a quick snippet from the Entrepreneurs Journey at http://www.entrepreneurs-journey.com/ I heard Yaro saying he was happy with the audio, so I ran a snippet through the Levelator. WOW. You got to hear this. Dave was listening to this episode at http://www.entrepreneurs-journey.com/492/podcast-michael-cheney-product-launch/ Online Meetings Made Easy with GoToMeeting Try it Free for 45 days use Promo Code Podcast Get the Levelator at http://www.gigavox.com/levelator Last 5 in 5 with Paul Coligan www.paulcolligan.com and The Business Podcasting Bible www.podcast411.com www.schoolofpodcasting.net www.podcastingunderground.com/www.twit.comwww.dailysourcecode.com LAST MINUTE NOTE: The Levelator does NOT work on mp3 files (AIFF files and WAV files). SPONSOR: Try Gotomeeting.com for FREE for 45 minutes today. Sign up and use the promo code PODCAST

Dave crawls back to the microphone after a fun week in California. Some folks I mentioned Jason Van Orden (http://www.podcastingunderground.com/ ) and Paul Colligan (http://www.paulcolligan.com/ ). Paolo from www.italyfromtheinside.com NEW TOYS FROM THE EXPOBoth of these tools allow you to update your pdocast from anywhere.www.imorphoisis.com The "Coffe Warmer" podcast updating toolhttp://www.podcastready.com/ Turn your USB device into a podcatcher. Sweet Piece of Hardware (Thanks for the Demo Mark) Aphex 230 Master Voice Channel Tube Mic Pre (Get discounts in the BSW Podcast Gear Store ) (11:00) Last 5 in 5 from Mark Jenson of www.podsqod.com MAC OSG http://podcast.macosg.com/ Palm OSC http://palmosc.com/test/Apple News Now http://www.applenewsnow.com/ Project Studio Network www.projectstudionetwork.com (yes, I know that's only four...) Other Sites Mentioned: www.schoolofpodcasting.com/expo06

Dave talks the upcoming expo in Ontario California and why should be ready to take advantage of the opportunity. It's humour cast as Dave is really, really tired. We also talk about getting feedback from friends on your podcast. We also have a "Last 5 in 5" from Paul at the Technobabel Podcasthttp://www.technobabelshow.com/ his last 5 in are: School of Podcasting (this site - thank you...)Cranky Geeks ( www.crankygeeks.com )DLTV with Patrick Norton ( www.dl.tv )Geeks on God (www.geeksongod.com )Media Moment (Salvation Army at www.mediamoment.blogspot.com ) Dave explains how to call a regular phone with Skype. Other sites Dave is involved withwww.todayinpodcast.com (With Gary and Rob)www.musicnewspodcast.net (Real People, Real News, Real Sarcasm)www.podcastclicks.com (banner exhcange program - free promotion)www.musicianscooler.com (Music Marketing For Bands)www.podcastingshirts.com

Dave has been track EXCATLY how long it takes to make a podcast. This includes: Researching storiesOrganzing show notes for recordingRecorind the PodcastEditing mp3 tagsUploading the mp3Creating the Show notes It turns out that based on my last 7 podcasts, you spend 4 minutes for every 1 minute of podcast. For example this podcast is about 10 minutes in length. As I type these show notes I'm at the 34 minute mark. OK BIG DEAL? Well, sometimes we get caught up in how fun podcasting is and we want to start another one before realizing that if we do a 15 minute podcast 4 times a week, that 4 HOURS of show production required. In some cases, you end up skimping on preparing good quality content, and then ALL your shows suffer. Just Dave's way of saying, "Maybe you should think about it before starting another podcast." See you at the Expo

Dave reminds people about Podshow Music Rewind. It's very easy to cross promote your pdocast in front of other music lovers. Check out their submission form RIGHT HERE Last 5 In 5 from Alan Lew of Travelography (www.podcasternews.com )Amateur Travler Podcast (http://amateurtraveler.com/ )Smart City (http://www.smartcityradio.com/ )Ken Radio (???)Slashdot Review (http://slashdotreview.com/ )Slate Magazine (http://www.slate.com/id/2119317/ )Talkshoe.com a Discussion From "Today in Podcasting" (www.todayinpodcasting.com ) Dave's BOO YAH tip from Big Al Wagner of www.projectstudionetwork.com

Dave talks about supporting listeners comments from a Customer Service stand point. He also points out a hidden trick that "regular" radio uses to get people to call in. Enjoy your holiday (the last 5 in 5 will return next week).

Dave is using an Altec Lansing AHS302i Headset Microphone and is not really impressed. We also talk about the proper sequence of recording a "post production" show and why. LAST 5 in 5 Courtest of Chris Christensen of Amateur Traveler Podcast (http://AmateurTraveler.com ) The Onion Radio Newshttp://www.theonion.com/content/radionews Buzz Out Loud from Cnethttp://reviews.cnet.com/4520-11455_7-6333605-1.html?tag=cnetfd.dir The Word Nerdshttp://thewordnerds.org/ Covervillehttp://coverville.com/ Geek Brief TVhttp://www.geekbrief.tv Questions from Rob at www.robcasting.com "How do you afford this stuff?"

Used appropriately, music and sound effects can really enhance your CONTENT. Dave shares his feelings as he has quit listening to some podcasts as they play "whacky" sound effects over and over (and they don't even tie in with the content). What do you think? Does this bug you? On the other hand, Music and sound effects can create a mood, and a theater of the mind experience when used properly. Last 5 in 5 by Judson Voss of the Get Real Podcast (Learn about Real Estate Investing with a husband and wife investing duo). Check out Judson and Lynn at http://www.getrealrei.com/ Startup Nation http://www.startupnation.comPodsqod Morning Edition http://www.podsqod.com/Inside Home Recording www.insidehomerecording.comProject Studio Network http://ProjectStudioNetwork.com/School of Podcasting's Morning Announcements (this site)

Dave talks about www.sellmusicdirect.com a new podsafe music resource. It's takes a CD from manufacturing all the way through distribution and its embracing podcasting. (look for the Podcaster sign up in the lower left hand corner). Dave also recently purchased a Marantz MD 660 portable recorder he discusses his decision and other decent (less expensive) models such as: Edirol R-09 (not the E9 that I mentioned)Sony MZ100 Minisc Recorder ($299)Other Minidisc Recorders at Sound Professionals Also, http://www.samedaymusic.com does not charge tax (except in NJ). Last 5 in 5 Courest of Mignon of the Absolute Science Podcast (www.welltopia.com )5. http://www.israelisms.com/ 4. Teknikal diffikulties 3. Matt's Today in History 2. Armchair President 1. The Big Show Other Sites Mentioned:CC Chapman (using an Edirol Unit) http://www.managingthegray.com/

Dave interviews Charter Harkins one of the creators of of Innertoob.com a cool tool for Podcasters to boost communication, increase search engine searchability and send links via email to a certain time in the mp3 file. Check out this show at innertoob.com Carters Last 5 in 5Inside the Net http://www.twit.tv/ITNThis week in Tech http://www.twit.tvPottercast www.pottercast.com Ask a Ninja www.askaninja.com Rocketboom www.rocketboom.com