School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Should I Start a Podcast? Some people wonder, “Should I start a podcast?” and they wonder if they have the material. I am always amazed at the number of people who give away a free newsletter, but don’t turn that exact same material, record it as audio, and turn it into a podcast? As most of you know I recently got married and have three wonderful step-children. As I have never had children before I decided to read up on the subject and was advised to read “The Successful Stepfamily” by Ron Deal. So far I am very impressed with the book, and may actually lead a study of the subject at my church next year. I went to his website at successfulstepfamily.com and was surprised that while Ron had books, he was a speaker at conferences, he offered personal coaching, he did not have a podcast. Was it that he didn’t need the publicity? I typed “Stepfamily resources” into Google and did not find him on the first, second, or third page (so I stopped looking). While podcasting will not boost your Google rankings, it will boost your exposure to people who may link to your website which may boost your Google ranking. I contacted his company, and after some thought they decided not to go in that direction. What a shame they have great content. If you have a newsletter, and you have content that is worth people reading, that should be a podast. All you do is read the newsletter into a microphone (be sure to add some inflection so it doesn’t sound like you’re reading), write a quick blog post, upload and attach the audio to the post. Yes, it’s that easy. How much does it cost to start a Podcast? Most of my recommendations at www.schoolofpodcasting.com/equipment but if it’s just you recording its going to cost around $250. If you’re on a tight budget, about $125 to start, and an ongoing fee of $5-12 a month. Meanwhile a membership at aweber.com (a popular email client) is about $200 a year. Why people think e-mail is better? The nice thing about email is you can get your reader one click away from buying your product (if your email promotes a product). The bad news about email is people get so much email. I can’t remember the last time I purchased something from an email. Don’t get me wrong, email is still the top way to communicate for a business. I just know more and more I’m going to my inbox, highlighting a number of emails, and pressing delete (before I even read them). But that’s just me. In terms of getting your potential customer 1 click away, email does that splendidly. Give Your Content in the Format That People Want Movies are delivered on the big screen, then movies on TV, then VHS, DVD, now blue-ray and movies available for download. Why? Because good content is good content, but some people want to see it on a big screen, some people want to watch it at home; some people want to watch it on the go, etc. So instead of forcing your potential customers into a channel they don’t want, why not give the content in a format they will enjoy. What podcasting has over e-mail The first podcast I created was and is for Musicians. Before it was a podcast it was a newsletter delivered via email. At one point that newsletter had about 1200 subscribers. I turned it into a podcast and it has around 800 downloads per episode (some higher some lower). However, as a newsletter only I think I sold about 2 copies of my book in a year. As a podcast I sell about 1 a month. Why? Because it has a tone of voice, and has made me more human. The podcast has enabled me to build a relationship with my listeners. If I travel I know of different cities where I have open invitations to stay at people’s houses, get tours of cities, etc as these listeners are more friends than potential customers. Am I going to retire on my 1 sale a month? Absolutely not, but I don’t do the podcast to sell books, I do it because I love the subject (and make more money via sponsorship of the podcast). However, don’t over look the fact that marketing via podcasting is more effective (from my chair). The Best of Both Worlds The good news is you can do both. You can use free services such as feedburner, and have people that sign up for your email list be notifed when you do a new post (with or without a podcast). Now you have your product one click away, and they have the ability to listen (or watch) you talk about the topic. The Bottom Line Podcasting allows you to reach a global audience that wants to listen/watch (not read) content. If you have content already (articles, newsletters, etc) that you give away for free you can distribute that for next to nothing and build a relationship with your readers. If I was Ron Deal I would promote my email list in your podcast (along with your speaking engagements, and how the new book was coming), and in the email newsletter I would promote the podcast. You can always offer exclusive content that is only available in that format to get them to sign up for both. Spoof Testimonial Thanks for Chris from www.fillupuripod.com for

Here are my likes and dislikes of 2008 In 2008 I was glad to see the enhancements of great tools for podcasters. Wizzard put out their new player, and Paul Colligan and crew continue to add more features to premiumcast. I like the fact that in 2008 whenever I spoke to a group and ask "Who has ever heard of podcasting" almost all hands were raised, and almost as many when I would ask "How many have actually listened to a podcast?" That trend is continuing. I disliked that in 2008 my audience didn't seem to grow as fast as it did in 2007. It was a slower, gradually climb as apposed to 2007 which had more spikes. On the other hand I'm doing less to promote my shows. In 2008 Podshow changed their name to Mevio, and changed their payment plan to me. I can't discuss the details, but as I'm listing it as a dislike you can figure out how it affectd me financially. What I do like about Mevio is they have given me the potential to earn more money using their sponsors and my own in the future and I now own 100% of my show. So there is a mixed bag that will hopefully blossom. In 2008 I am sad to see and hear podcasters selling out for much less than they are worth. In many cases an advertisement will be in your show for life. I had one company offer to pay me 7 dollars for a link on my site. A link that had to be permanent, and more insane things that totally devalued my listeners and visitors to my website. While I have made decent money using affiliate marketing and podcasting, I am bummed that so many people want to use the CPM method which only works if you have mammoth audiences. Which leads to me one of my biggest disappointments In April I was told that Podango was working on fixing their show builder lite software that helps you create your podcast on the fly. Then if you get a new sponsor, the new sponsor is inserted into the back catalog. This is HUGE for people trying to sell advertising . While their system is easy, and if you have the time to republish all your old shows - it work, but I'm frustrated that their system (which from what I understand was much more fragile than expected when they purchased it from Gigavox). I'm even more frustrated that no company has developed a competitor for the podcaster with a few hundred listeners, and would love to have a dynamic version of their podcast. I like that the uber-hype of podcasting has crescendo'ed to a bit and people are realizating that in the same way that VCR's didn't kill the movie business, Podcasting is not killing radio. People are starting to understand that Podcasting is a phenomenal channel (just like email, fax, and print) to get your message out to the world. It also is probably one of the most effective and cheapest. I disliked that when the economy took a hit that I had members of the School of Podcasting left. However, I did like that in the midst of the panic, more companies hired me as a podcast consultant to just "do it for them." While I don't own an iPhone, I am very happy people can download a podcast without even being near a computer. This is HUGE. My biggest dislike was having three websites hacked, and one gmail account hacked (that for the record I've know been without for 14 days) My biggest like was emailing, communicating, tweeting, with great people like you, and the members of the School of Podcasting. I recently updated all of our wordpres tutorials to show version 2.7 and in the process streamlined much of the learning curve at the School of Podcasting. If you've been thinking of signing up, now would be a great time. Don't forget about that coupon code SANTA to save 25% now through the end of the year. There will be no extension. I want to thank each and everyone of you for listening, and contributing over this year. I would deeply appreciate your feedback at dave "at" schoolofpodcasitng.com or call in your comments at 888-563-3228 or go to www.schoolofpodcasting.com/contact for the many other ways of chiming in with the podcast. I would love to hear your thoughts on 2008. Comment out at the blog, and let me know. Speaking of that, I will be taking next week off and I will be switching my feed from one website to another. Now the good news is 99% of you have subscribed to my feedburner feed and shouldn't notice any change. All I'm doing is switching the original RSS feed (which came from Libsyn) and substituting my RSS feed from the School of Podcasting. I've migrated all of my old posts and when you go to shownotes.schoolofpodcasting.com you will now go to the School of Podcasting instead of the old Libsyn site. In doing this I've already seen an increase in traffic to my site. Hopefully it won't cause any issues with you my loyal subscribers. Thanks to all. Have a safe and happy Chrsitmas season, and have a blessed new year. Please start living a life worth podcasting about, and until 2009 - class dismissed.

This show originated from www.schoolofpodcasting.com where you can save 25% off using the coupon code "SANTA" now through the end of the year. My Gmail Account Was Hijacked.I was very surprised when I couldn't login to my gmail account that I've had for two+ years. Confused, I went through the hassle of having my password sent to me. The problem was when I went through this step it sent my password to an email address that wasn't mine. Huh? That's right I had lost control of my gmail account. Now when I go through the procedures to have my account returned, I get this message from Google, "Thank you for your report. For account security, we limit the number of requests that can be processed about the same account. Please wait a few days and try filling out the form again. " I loved the Gmail service, but sometimes you get what you pay for. Thanks google can you be a little more vague? In the meantime I've set up a new email (connected to my website) and a feature where people can upload audio comments. See it all at www.schoolofpodcasting.com/contactWordpress TipIf you have a large archive, go into your widget and have it displayed as a drop down menu. This tip came from Dave Moyer of the Wordcast Podcast at www.wordcastpodcast.comNew Listener Surveyhttp://www.schoolofpodcasting.com/survey

This show originates from www.schoolofpodcasting.com This is show number 146Today I play with my new DBX 286A compressor/deesser/enahncer/noise gate that I bought from www.schoolofpodcasting.com/bsw I really like it (its around 200, I got it for $150).Previously I was using a Behringer Composer Pro XL which I got for $99I typically by my gear from Same Day Music as there is often free shipping, and (unless in New Jersey) no tax. If I can't find the product there I go to BSW When playing with new gear don't be afraid to twist knobs and see what sounds better. Likewise don't always judge what you hear live, but listen back through your stereo (so you can pay attention to listening only and not talking). I'm really happy with the unit except its mono, and there is no on/off switch (no big deal). LAST 5 IN 5 From Dan Lewis at http://www.theramennoodle.com/ and www.djoseophdesign.com 1. Podcast Answer Man - www.podcastanswerman.com2. Sci Fi Show www.scifishow.com 3. Woot www.woot.com 4. The Onion Radio News Network - http://www.theonion.com/content/radionews5. Journey Inside my Mind - http://jimmpodcast.blogspot.com/If you are ready to start your own podcast, come and visit us at www.schoolofpodcasting.com

Today I dip my toe into the Video Podcasting pool. I was lucky enough to secure one of the new Flip Video Cameras. This camera takes great video no matter what lighting you put it in (if you have extreme back lighting it may be a little dark, but let's be realistic..). I took video at dusk and it looked much brighter than it actually was in real life. The great thing is you can take up to 60 minutes of video. It has a rewing and fast forward on the camera for reviewing the video. You can easily delete video that you don't want to keep. It also has a built in 2X zoom. It runs on a rechargable battery that gets charged when you plug the camera into your USB port. The USB interface pops out when you flip a switch. It also has the ability to be put on a tripod. The microphone pics up audio great from the front, and while it's not as clear from the back its still easily understood if you are commenting from behind the camera while shooting video. If I had used my old camera I would record to super 8, then have to transfer the video to my computer. So if I shot 60 minutes of video it would take (roughly) 60 minutes of time to transfer to my computer. With the Flip camera, I plug the camera into my computer, and I can drag and drop the files into my favorite editing program. This took about 3 minutes instead of 60 with my old camera. If you don't have editing software, there are some basic video editing software that comes with the camera that allows you to pick where the video starts and stops as well as you can put background music to the video. It also has some features that make uploading video to you tube uber easy. So what would I change? I like that you can plug it into a video source (like a TV) to watch the video. I do wish I could plug it in and use the TV as a monitor. You can't do this. When you record, the video is only display on the display on the back of the camera. The other thing I would change is to put a retractable lens cover. The camera comes with a "nifty" puch to carry the camera, but I would rather have a lense cover. My last thing (and this is kind of outside the scope of the product) would be to have the ability to use it as a web cam. That's not really a fair criticism. It's more of a "add to the dream list." It retails for around $139. For me, if you're looking to get into video podcasting, and you want to be mobile, you're looking to do something fast and quick, it's a no brainer. I know I will be doing all sorts of "Dave around town" types of videos. If you're are going to want to mix in music, or plug a microphone directly into it, then you will need to look for another camera, and hit a bank machine, on the way to Best Buy. Check it the Flip Mino Video Camera at Amazon.com

Paul Colligan has a great post about building a podcast audience. So many people "If I build it they will come." Not so. Get ready for relentless marketing. Today I talk about www.prweb.com and other ways to build that audience. It amounts to this: 1. Find out who your audience is (put a form on your website). 2. Find out where they go, read, eat, sleep, shop, etc 3. Go there and tell them about it. HOW ARE YOU PROMOTING YOUR PODCAST? Ready to jump in the Podcast Pool? Check out www.schoolofpodcasting.com and start podcasting today. We have step by step tutorials, live help, and great resources.

This show originates at www.schoolofpodcasting.com This is show 143.I read about this on Leesa Barnes' blog how Terry Fallis won 10,000. He previously couldn't get an agent (which he now has). Congrats Terry. I mentioned today that Todd Cochrane had said a typical podcast episode is "done" after 72 hours. I miss spoke, while this is true in most cases it is not in all cases (especially if you material is not timed based). But if your podcast is (for example) news related, people may not want to listen to 6 month old news stories. You can hear Todd's presentation at Podcamp by going to http://www.coefficientmedia.com/podcampohio/ Thanks to George from www.oneminutehowto.com for reminding me of this point. The CEO of Wizzard Media is predicting 1.5 - 1.8 billion downloads, and double to four times the ad spending of the past year for 2008. (source: podcastnews.com )How Do You Record a Skype Interview?In the past I've said "get it off your computer" and use a portable recorder. This still is the safest way. However, I've been using voiceemotion.com and many people at the School of Podcasting are using Power Gramo which you can download for a free trial. The nice thing about Power Gramo Professional is it splits the interviewer and interviewee into separate channels (which makes editing the interview easier). I then use Skype (using Skype Out) to call people's phones. It's better if they have a skype account, but not 100% mecessary Skype is Not Always an OptionIn some areas there is no cable modem connection to the Internet. What do you do in that case is get some sort of "JK Audio" product. You can find these at BSW. These can be expensive. For microphones and such I like samedaymusic.com as they do not charge tax (unless you are in NJ). Podcasting Time Saving TipOne of the most time consuming parts of podcasting is organizing and posting your show notes. Did you know that you can put your show notes in Wordpress (or Libsyn.com) and save them without publishing them to the public. Then when the show is finished, you can take out any part of your notes that don't fit, and BOOM! instant show notes. The key to this is to NOT click the publish button, but to click the SAVE button. Then when you are rady (and your audio/video is link to the post) click the publish button.

I went to Podcamp Ohio. It was great. WE RAN OUT OF ROOM. My hat is off to Angelo and everyone involved with organizing the event. It was so smooth, and they handled everything (what a great problem to have - not enough room!). Todd Cochrane had a great presentation about getting sponsors. HE also stated that typically a podcast episode sees traffic for 72 hours and then it dies off drastically. I was not really use to the "group talk" style of some of the presentations (and it leaves room open for assertive people to take over the conversation).I will definitely be going to more podcamps when my schedule permits. I sat in on a webinar from Paul Colligan. They have added a feature of making membership site at www.premiumcast.com and after watching his presentation I was able to set up a membership site in about 5 minutes. The great thing is some membership scripts allow you to make a "roped off" area, and others allow you to create premium RSS feeds, and premium cast allows you to do either or both. Check it out at premiumcast.com

Today I've got a BAD cold, and my throat is killing me. I share some stats from the latest report on Podcast consumers. Podcast Listening is up 5 % both video and Audio30% of regular Internet Users have downloaded a podcastVideo is catching audio podcasts with a 1 % lead going to Audio What is the age of the podcast listener?53% Male 47% female25 to 34 (21%) 35-44 (21%), 45 to 54 (20%) 12 to 17 (15%) 18 to 24 (13%) 55+ (10%) Last 5 in 5 from Dan at www.jimmpodcast.com School of Podcasting's Morning Announcements (this podcast)Marketing Over Coffee ( http://www.marketingovercoffee.com/ )Eds Mixed Bag (www.edsmixedbag.com )Media Bullseye (www.mediabullseye.com )Six Pixels of Separatation (http://www.twistimage.com/blog/ )

This show originates at www.schoolofpodcasting.com PODCAST CRASHINGIf you are using a live podcast system like talkshoe.com you need to be prepared to keep your show on track. I've listened to a few live podcasts, and someone will come in and "Crash" your podcast and start talking about their podcast which is completely unrelated. YOUR LISTENER doesn't want to hear about their podcast. I've heard podcasts that get completely derailed. Don't forget to keep yoru listener in mind, and be assertive, and point out that the "Crasher" is off topic. Testimonial from J.R. Stanley of www.llmlive.com Meet the MembersToday we meet one of the members of the School of Podcasting. It's Mark Wade of the www.a1artistspotlight.com Mark is using the Alesis Multimix 8 USB mixer (but he doesn't use the USB feature). He is also using an Audio Techniica 2020 and the free Levelator software. Using Google Analytics to Obtain Wordpress Stats Today we are talking about Google Analytics which you can find at http://www.google.com/analytics/ and a great plugin for Worpdress that makes it very easy to install Google Analytics code into your blog. http://wordpress.org/extend/plugins/wp-google-analytics/ When you sign up for Google Analytics, you end up with a piece of code that you would normally put on every page of yrou website. With the wordpress plugin, you place it into the plugin and the plugin puts it on every page of your site. I will be producing a video on how to set this up for members of the School of Podcasting www.schoolofpodcasitng.com

This show originates at www.schoolofpodcasting.com Today I look at my stats from the first episode of 2007 vs the first episode of 2008. To make things fair, the first show published in 2007 has had 517 days to download so I divded the 2007 by 517. The numbers for 2008 were divided by 152 (as this is June 1). School of Podcasting 2007 1400 Downloads (2.7 a day)School of Podcasting 2008 801 Downloads (5.3 a day) Musicians Cooler 2007 1689 Downloads (3.3 a day)Musicians Cooler 2008 1032 Downloads (6.8 a day) Building a Better Dave 2007 1617 Downloads (3.1 a day)Building a Better Dave 2008 915 Downloads (6.0 a day) This averages to an increase of 98% from 2007 to 2008 I also looked at my stats from the now podfaded Podcast Promo Show. It seemed that Libsyn numbers were higher by about 29% than Feedburner numbers. Here are some examplesFeedburner showed 29 downloads to Libsyn's 34Feedburner showed 27 downloads to Libsyn's 37Feedburner showed 30 downloads to Libsyn's 47 So the range of my 57 shows was from 13% - 57% My conclusion? Pick one and go with it. I use Libsyn cause in theory "Everything comes back to the host." I like their stats, and I can get stats without involving another redirect to my mp3 file. If you are looking for more informatoin about visitors to your blog check out the Google Analytics Plugin for Wordpress . If you're interested in participating in our weekly roundtables check out www.schoolofpodcasitng.com

Today I give thanks for all who have paid for my freedom, and we get some emails from folks like Emails from ://OneMinuteHowTo.comhttp://EclecticMix.comhttp://DRiPInvesting.orghttp://GLSmyth.com - blog: http://GLSmyth.WordPress.com and Jeff Roneyhttp://www.roneyzone.comTwitter: twitter.com/roneyzone Check out our new Video and More Show,Magical Definition TV Episode 2http://mdtv2.roneyzone.com New World Army, a futuristic audio thrillerhttp://nwarmy.roneyzone.com Our Lost TV On-Location Videoshttp://lost.roneyzone.com I also talk about some widgets that are pretty cool for your blog. You can find them at www.addtoany.com Jeff is using https://addons.mozilla.org/en-US/firefox/addon/1730 to post to multiple blogs at the same time.

Are you just getting started? Are you ready to launch a successful podcast? Check out our new Quick Start Package at www.schoolofpodcasting.com/quickstart You get:6 month subscription $1201 year blog hosting at www.coolerwebsites.com $24Wordpress Blog Set up and cusomitzation - $160Intro/Outro Recording $80 All this for $299 Sign up at www.schoolofpodcasting.com/quickstart Back Catalog - Is Anybody Listening To Old Shows?My first Show "First Podcasts Always Stink" that were recorded back in October of 2005 have been downloaded 106 times in May of 08, 159 in April of 08, 154 in March of 08, 131 in February of 08. (That episode has been dowloaded 2947 total). Meet the MembersBrian from www.dimacast.com suggested we get to know the members of the School of Podcasting, so today we meet J.R. Stanley of www.lordliftedme.com and the podcast www.lmllive.com J.R. is using a Sure KSM27 Microphone and an Edirol UA4FX USB Interface which he likes for the tube emulation. The Interview We Did Today with J.R. was actually "Time Shifted Interview" where I send a question, he records an answer. We repeat to fill in a quick "Meet The Members" section.

Today’s episode comes from our weekly meetings that we have at the School of Podcasting. The question is what is the difference between a post and a page in Wordpress? A post will be at the top of your blog until you enter another post. A page is something you enter and it can only be viewed if you link to it. (There is a way to have it show up on the front age by going to settings > reading and choosing to have the page be “static” on the front page. Why Wordpress? It creates an RSS feed for you, and IT’S FREE. If you need an inexpensive host for Wordpress check out www.coolerwebsites.com LISTENER FEEDBACK – NO AGE LIMIT TO PODCASTINGFred from http://www.strugglingentrepreneur.com/ aggrees that there is no age limit to podcasting. He is 59, and he encourages all “baby boomers” to get involved with podcasting. Fred uses my www.podcastfastpass.com service to set up his blogs at www.strugglingentrepreneur.com and www.gaincontrolofyourday.com (and more projects coming).

This show (download show) was originally recorded last week 4/25. In the hussle and bustle, I never published it. You can read about my "Passing out" at BetterDave.com Audience FeedbackVince from www.bmoviecast.com agrees that you are never too old to podcast (as he is a baby boomer). Audacity Feedback?Steve from www.djideasharing.com does not use Audacity, but ubercaster (for the mac) had him losing an episode. Blog Views and Blues www.blogsviewsandblues.comThis is a new podcast from Rich Palmer (www.richpalmer.com ) and he turned me on to www.springwidgets.com Wordpress 2.5 BugsIn working with the bugs, I can seem to get the image media manager to work. If i'm lucky enough to get an image to upload without error, I can't get to a screen to where I can insert it into the post. I did find I was able to to do this if I stopped using Internet Explorer and switched to Firefox and it worked. So if you are a big IE fan, then you may not want to update just yet. I've been using the Image Manager plugin. More Fun Toolswww.twirl.org is a desktop Twitter tool. It works on both Mac and PC. From www.celticmythpodcast.com an easy to customize wordpress theme at http://wpthemepark.com/themes/paalam/ It makes it very easy to turn on or off the text on yruo header (as well as upload a custom header. It's widget ready, and if know a little html, its easy to tweak the colors. If you need help with the "technical stuff" please see me at www.podcastfastpass.com

Today we talk with Richard Harrington and Mark Weiser authors of the book Producing Video Podcasts: A Guide for Media Professionals. If you are a audio podcaster looking to get into video, it can help those looking to do it on a shoe string budget or the person looking to invest some big time equipment. For more information about the Authors and the book go to www.vidpodcaster.com The book is available at Amazon.com

Today we talk with Scott Sigler who was the first person to have a Podcast only novel. People became addicted to it as the only way to get it was through his podcast. Later he published this book (Earthcore) and a second book (which went to #2 at Amazon.com) and he continues to write and release books (giving the ENTIRE BOOK away in a podcast with each release). His latest book Infected was given away as a pdf prior to its release? Did it effect sales? Nope. Once again Scott was at the top of his genre. In this interview Scott talks about how he got the word out about his novel/podcast, why it makes sense to give it your book away, and how you can use podcasting to start your own word of mouth campaign. For more information about Scott go to www.scottsigler.com You can buy his latest book inftected at amazon.com You can see how he is utilizing social media like MySpace, Facebook, and YouTube below. To join the school of Podcasting go to www.schoolofpodcasting.com

Today I talk about some of my reflections from speaking at the Erma Bombeck Writers Workshop. I also play a promo for www.blogsviewsandblues.com TOO OLD TO PODCAST?There is no age limit on Podcasting. I know of an 8 year old who has a podcast, and I know someone who is in their 60s who is doing a podcast. So if you are saying to yourself, "I'm too old to podcast" you are robbing yourself of a great way to share your wisdom. UNDERSTANDING BANDWIDTHTo understand bandwidth think of your kids or grandchildren. They may have a phone plan that covers X amount of text messages. When they go over the limit they are charged for each text message over the limit. When you have a website you are given a set amount of bandwidth measured in either megabytes or gigabytes. If you go over your limit your host will charge your, and in some cases they may shut your site down. This is why I recommend Libsyn.com www.uselibsyn.com or if you need free go to www.podshow.com UNDERSTANDING STORAGEStorage for your media files is also limited. Think of storage like a filing cabinet. You can stuff more and more files in your cabinet, but eventually it will get full. PODCAMP OHIOPodcamp Ohio is 6/28/08 for more information go to www.podcampohio.com WHERE ARE YOUR LISTENERS?I have been talking about podcasting at podcast conventions. This really doesn't make sense if I'm trying to find people who need to learn how to podcast as most of the audience is already podcasting. I need to find people who need publicity. While I can keep up with technology at the New Media Expo, and meet all of my friends, if I want to find people interested in learning how to start a podcast, then the New Media Expo may not be the most efficient use of my publicity dollars.

Today I explain why you had an episode show up a few days early. I also explain that I'm not going to be speaker at the Expo in Las Vegas (but will be going to Podcamp Ohio www.podcampohio.com ). I also talk about post dating Podcasts and the easy mistake you can make that will have things going out immediately (oops). Dave Sholes got a free month at the School of Podcasting by sigining up for the Podcast Secrets preview call at www.secretswithdave.com I also share some of the tips from out weekley roundtable at the School of Podcasting (www.schoolofpodcasting.com )

Today my friend Paul Colligan from Podcast Secrets is on the show. Paul is a full time podcast consultant and Internet Marketing guru. While we are all at work, Paul is out testing new technologies, new strategies, talking with other successful podcasters, and taking lots and lots of notes. Then once a year he offers a class (available at my partner link at www.secretswithdave.com ) where he reveals what he has learned. Not sure if this call is for you? Then go to www.secretswithdave.com and find out about the call happening April 2nd (after April 2nd you can find out about the class) that gives you a preview of the information that they will be covering. This way you can decide if this class is for you. You see, Paul doesn't want you if you're not serious. This is for people looking to make a six figure income from Podcasting. He is going to be telling you how people ARE DOING THIS now (not how this might work, or this should be tired, this is how people are doing this in 2008). So if you're interested sign up for the call at www.secretswithdave.com and send me confirmation and I wil lgive you a free month at the School of Podcasting. If you sign up for the class, I will give you a free year at the School of Podcasting.

Show #129 originating from www.schoolofpodcasting.com Today we get the answers from last week's poll about USB interfaces and using Audacity. Thanks to: Joe from www.onthepodcast.netAnthony from www.diabeticincandyland.com Mike from www.mikeshotdish.com Warren from http://pewpodcast.podomatic.comTerry from http://quiettimepodcast.com/wp and http://oldcootcast.comLarry from http://goinglinux.comSally from http://www.podcastasylum.comDaryl from http://www.poddog.ca/suburbia Jay from www.jayjennings.com creator of Cloak and Tracker 75% use a USB interface75% use Audacity. Most feel Audacity is stable, and people using USB microphones seemed to lve them while people using USB interfaces seem to find them a bit of a hassle (especially if this is on your main unit). Items mentioned: Blue Snowball USB mic $99Samson CO1 USB Mic $90Alesis MultiMix 8 USB Mixer $149Alesis Podcast Mic (comes with mic, heaphones, software) $99Behringer UCA202 USB Interface (connect from your mixers tape out) $30Zoom H2 Portable Recorder $199Behringer USB Podcast Kit (includes mic, headphones, mixer, usb interface, software) $100Rode Dynamic USB Podcaster Mic $230 NEXT WEEKRich Harrington and Mike Weiser authors of the book "Producing Video Podcasts." Buy it at amazon.com

In a recent "Roundtable" at the School of Podcasting where members from the School of Podcasting get together and share tips and insights into all things podcasting we go to talking about using USB interfaces. People loved their USB microphones, but it seemed to be a trend of people getting USB interfaces, and then not use them. Also, back in 2005 people that used Audacity often had an "Audacity crashed" story. That was a while ago, and Audacity has been upgraded and I'm looking to see if it is indeed more stable (as I haven't heard a story about Audacity in a while). Please CLICK HERE to take the quick survey (using wufoo.com ) and let us know about your experience with USB devices and Audacity. Also we are running low on Podcast Promos at www.podcastpromoshow.com Thanks in advance and next week I'll tell you what I learn. Sites Mentionedwww.podcastvoicemail.com www.wufoo.com www.sleddogpodcast.com www.a1artistspotlight.com

This show originates at www.schoolofpodcasting.com If you want to have a sponsor for your show, you need to be a SALES PERSON. New to sales? Check out Zig Ziglar or Tom Hopkins but you need to have a system in place to PROVE to the advertiser that YOU brought them traffic, and that your listeners bought their products. So you should: 1. Have some sort of stats system. I use Libysn stats, or in the case of some podcasts I use stats from podtrac.com 2. Have them create a "landing page (this could look like their home page, but its' just a different address). So it could be www.theadvertiserssite.com/podcast" now they can go into their stats and see how many visitors came from your show. 3. Have them offer a deal. This could be a coupon, a discount, SOMETHING that ONLY YOUR LISTENERS get. 4. Track the number of links from your site to their site. This is easy with a tool like Jay Jenning's Cloak and Tracker software (and very, VERY, easy to setup). So now no matter what happens, if a person goes to their site (After hearing it on your podcast), if they purchase something (using the coupon), or if they click on an image from your site (which should be a bargaining tool) to go to their site - you can track the traffic, and hopefully prove the results. The advantage of sponsors that you find on your own is you get all the money. You don't have to split it with people. The potential bad news is you might feel yourself editing yourself so you do offend any potential sponsors. This is why some people are turning to the Premium Podcast Solution. I call this the "Chic Fil-A" way to podcast. Chic Fil-A in the states often gives out a sample piece of chicken so that you go buy a whole sandwich. Podcast pioneer Dan Klass of the Bitterest Pill has just adopted this model. After podcasting for two years he will produce one free episode (the sample chicken) and four episodes a month of "premium" content (the whole chicken). He is using Premiumcast.com for this (A great system). Watch Dave's Video on Carbonite that allows you to back up ALL of your files for $50 a month. Are you looking for a Podcast Expert? Looking to get into Podcasting on a budget? I've got step by step tutorials that will show you how to podcast at www.schoolofpodcasting.com

This show originates from www.schoolofpodcasting.com The NEW School of Podcasting site (created with www.wordpresstool.com ) is now live. Today we talk with Rob Walch from Wizzard Media. (www.wizzard.tv) as well as www.podcast411.com and co-author of Tricks of the Podcasting Masters he also is a co-host of Today in Podcasting www.todayinpodcasting.com Wizzard has technology to let you GEOGRAPHICALLY target your audience. They also have tools to allow you to get demographic information so in the end an advertiser could ask Wizzard, "I want to put get my product or service in front of males 18-25 years old in the Dallas Texas area." Keep in mind the more detailed they get, the more you can charge. This involves being hosted at Libsyn (www.uselibsyn.com ) If you are looking to learn how to podcast, check out the School of Podcasting at www.schoolofpodcasting.com

Show #124 originating from http://shownotes.schoolofpodcasting.com Today's show is has a fair amount of news. It does make the show come off like a giant SOP commercial, but you should know how the School of Podcasting can benefit you. If this is not your cup of tea, come back next week when Rob Walch of www.podcast411.com and Wizzard Media will be talking about the technology has available. Is Podcast Promo Swapping Dead? We asked and the following podcasters respondedAnthony from www.BetterGolfwithFitnessPodcast.com and www.strengthcoachpodcast.com who said its not quantity but QUALITY of promo swapping. Mike from www.mikeshotdish.com is discouraged when other pdocasters won't play his promo. NEW REWARDS AT SCHOOL OF PODCASTING MEMBERS25% off from Mad Town Aces Audio Production www.madtownaces.com REWARDS FOR THE MORNING ANNOUNCEMENTS LISTENERSGain Control of your Day Course only $129 using the coupon code SOPURDAY (normally $249) LAST 5 in 5 Our last 5 in 5 comes from Ray the Produce Picker (www.producepicker.com ) He listened towww.TotallyRadShow.com (fun show)www.diggnation.com (lasted news from Digg.com )http://www.vidpodcaster.com/ (Producing a Video Podcast)www.geekbrief.tv (Happy Shiny Tech News)www.StugglingEntrepreneur.com (Starting your own business?) Don't forget that www.Podcastclicks.com is holding their grand reopening with some videos to help prove its effective. Only $10 a year (going up to $20 soon). Dave Jackson www.schoolofpodcasting.com

Show #123 Originating at http://shownotes.schoolofpodcasting.com Today we talk about Promo Swapping. Is it dead? Is it useful? We also talk about making a great promo. We play some promos and ask, "Does this make you want to know more about this show?" We also get some listener voicemail from Alex the Podcast junky UK www.podcastjunky.co.uk and I'm sorry Alex. You are a DUDE. Check out his blog (some great insights from an avid Podcast Listener). Promos www.KidsCast.co.uk www.podcastpromoshow.com 15 Tips for Better Podcast Promos 1. Get a domain name (no blogspot, no typepad, etc). Use the Godaddy promotional code cooelr3 and get it for 6.95 at www.godaddy.com2. Put on your marketing hat3. What is it?4. Don't Get too Cute5. Make the First Sentence Count6. Repeat your pdocast name in a natural tone.7. Make it Sound Great8. Let Somone else Hear it9. Include a Call to Action10. The Last Impression Shold Be Your Website11. Save your promo in a quality format12. Name the File so Podcasters Know What It Is13. Test Your Link14. Pos it On Your Blog15. Ask Read the Whole Article

#122 This podcast originates at http://shownotes.schoolofpodcasting.com Today we have an interview with Evo Terra who is the Author of Expert Podcasting for Dummies (as well as Podcasting For Dummies) and one of the master minds behind Podiobooks.com (Please note a new updated version of Podcasting for Dummies is coming out this fall). In today's show we talk about what to expect from Expert Podcasting For Dummies (you are read the Table of Contents at Amazon.com ). We also hear how Authors are giving away their ENTIRE book and still making money. (some very interesting numbers on the number of books sold, and how podcasting is leading to being publsihed). Find out "All things Evo" at his site www.funanymore.com Evo mentioned buying a domain. You can buy a .com domain name for $6.95 a year using the Godaddy Promotional Code "cooler3" at www.godaddy.com I first heard a great interview with Evo and Fred Castenda at The Struggling Entrepreneur at http://strugglingentrepreneur.com/2008/01/19/evo-terra-author-and-wwwpodiobookscom/ Have a show promo? Submit your podcast to the Podcast Promo Show coming 2/14/08 at www.podcastpromoshow.com I also have an article "15 Tips For Better Podcast Promos" avaial at the Podcast Promo Show Website If you are looking to start a podcast, or take your podcast ot the next level in record time check out our website www.schoolofpodcasitng.com

This show originates from www.schoolofpodcasting.com Today I explain how I received my second microphone arm (the one that cost $39 on ebay and it works better than the one I got for $29). However, now with my computer closer to my microphone I've decided to put some foam around the computer (leaving it room to "breathe") to cut back on the noise. The lesson learned? A) I'm listening through the ears of a podcaster. Listen through the ears of a LISTENER. Your noise may be unoticable to most people. B) Sound Soap From Biad ($80) does a good job removing it (but does take some tweaking. Buy it from Amazon for $79 LAST 5 IN % from Fred Castaneda of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com Tech 5 Infor World Daily Weekly Web Tools The Morning Annoucnements Logical Weight Loss Stereo Junkies Fred interviews the US Podcast Junky www.podcastjunky.com in episode #21 and we got some tips on "Cyber clutter" (a previous episode) from the UK Podcast Junky. http://www.podcastjunky.co.uk Looking to keep your site simple, check out these resourceshttp://vandelaydesign.com/blog/design/how-to-make-minimalistic-design/ http://vandelaydesign.com/blog/design/minimalistic-web-design/ http://vandelaydesign.com/blog/design/minimalistic-web-designs/ Thanks to Podcast Junky UKNews, Views, Tips And Reviews Of Podcasts, Podcasting, Gadgets For Your MP3 Player And A Bit More Besides.www.podcastjunky.co.uk www.PodcastClicks.com is 50% off now through 3/1/08 see how this system delivered close to 27,000 clicks to podcasters in the last two years. Got a promo for your podcast? Send a LINK to your promo to podcastpromoshow "at" gmail "dot" com (a new show coming from Dave Jackson) Looking for some custom Podcast Production? Check out www.podcastfastpass.com and leave all the "technical stuff" to someone else while you focus on the content of your show.

This podcast episdoe #120 originates at http://www.shownotes.schoolofpodcasting.com One of the benefits of being a member of the School of Podcasting is our weekly roundtable / live Question and anser sessions (typical 60 - 120 minutes long). In the last session one of the members talk about how his business is growing due to podcasting. Podcasting is: Enabling him to reach a global marketHelping qualify his leadsEnabling him to reach customers in a "no pressure" formatEnabling customer to "try before they buy." Also in this podcast I talk about how you can save money buying a collapsable microphone (sometimes called "Scissors, or Broadcast") boom stand To See Rich's business in action go to www.dearaddie.com Other podcasters involved in the roundtable snippet Tim from www.sleddogpodcast.com ) The Rode PSA1 Swivel Mount Arm Microphone costs $90 (and the cool thing about Same Day Music is there is no tax most of the time) The Heil Sound PL-2T Overhead Broadcast Boom goes for about $125 bucks. If you look on ebay. You can find "microphone arms" for $29 CLICK HEREFor now at or one with three bases for $39. at CLICK HERE I currently have the $29 model and I love not having a stand next to my desk and the ability to move my microphone out of the way. I did have some issues as the stand holds the microphone in place, but when I first added a pop filter, the stand couldn't handle the weight. After really, really tightening the screws it seems to be working. I will get the $39 model later in the week and let you know how it goes. If you would like to participate in the Podcaster Roundtables go sign up at the School of Podcastint www.schoolofpodcasting.com

Show #119 originating from www.schoolofpodcasting.com Today I talk about how having a clean website at www.logicalloss.com lead to me getting a new advertiser. I've relaunched Podcastclicks.com and from now through the end of February you can use the Podcast Clicks Promotional System for $10 a year (Price goes to $20 a year on 3/1/07). We also talk about moving a site from blogger.com to using a hosted Wordpress site to run your podcast. Sites Mentioned: A1 Artist Spotlight www.a1artistspotlight.com Jewish Teen Podcast www.jewishteen.net Audio Gumshoe www.audiogumshoe.com

Episode #118 Today I talk about some of the lovely podcasts I've run across that I feel are awful. It seems people are falling into certain areas: The person who thinks they are going to make thousands of dollars next week. The person who gets into podcast becuase they hear its cool, but have nothing to say. Ask them what their podcast is going to be about and they will say, "I don't know." I've heard no less than four podcasts stating "how to make money in podcasting" and it turns out to be nothing but 40 minutes of talkshoe.com spewing. (nothing against talkshoe.com, but I've heard that podcast enough). If you have a recording from a buinses meeting back in 1992 and think it would be a great podcast (that is if you can hear the speaker over the air conditioning) - you don't need to podcast that. You CAN, but the question is should you. If you got into podcasting because you heard you can do it for free - you don't need to podcast. There are singers who sing for free. You can hear them at karaokee bars offending ears every Thursday. Spend a few bucks and take your podcast to the next level. Thinking of starting a podcast in 2008? Remember that not only do you need the time to record the podcast, but you need the time to promote the podcast. Currently I have seven podcasts (www.podcastcoach.com ) and I don't spend enough time promoting my podcasts as I did when I had 2. Consequently, my numbers are growing slower than when I had a few podcasts. If you are looking to start a Podcast, if you are looking to learn how to podcast, then please let me be your personal podcast coach by joining me at www.schoolofpodcasting.com

Today I talk about some of the items I see that confuse new podcasters. 1. The Podcast and Episode Delemna. There is a "Podcast" name (Think "Friends"), and there is an "Episode" name (think "Monica and Chandler's Wedding). So while you may put in all sorts of iTunes information into your Wordpress settings (either via Podpress, or Feedburner) those apply to the "Show/Podcast." So if you have a show come into your aggregator (like iTunes) and there is no album art its because each EPISODE has "tags" for each mp3 file (or video file). In the example I was working with, the mp3 didn't have any album art. (Even though the SHOW did, so again the EPISODE didn't have album art). 2. RSS Feeds. Most podcasters use Wordpress.com to maintain a blog (typically on their server like www.coolerwebsites.com ) that has a "side effect" of outputting an RSS feed. So when you update your blog, you update your RSS feed. So how do I update my RSS? I update my blog. Its that easy. However! You may be using Feedburner (www.feedburner.com) which will look at Wordpress (to watch the RSS feed). This is what people call "Your Feedburner Feed." Then to list your podcast in iTunes you ay submit your "Feedburner feed." So now when iTunes starts it checks for new episodes. It woudl sound like this: iTunes: Hey are there any new episodes? (Its asks Feedburner)Feedburner: Hey Wordpress any new episodes?Wordpress: Yeah, there have been two episodes put out since the last time you checked. The mp3 files are right over there...Feedburner: Thanks. Hey iTunes the mp3 files are right over there..iTunes: Got it. I'm downloading them now. So when you update your Wordpress, you (through some handshaking) update iTunes. Don't forget that you can get 25% off your membership fee at the School of Podcasting using th coupon code " santa " when you subscribe now through December 25, 2007. Sites Mentioned: www.wordpress.orgwww.feedburner.comwww.itunes.comwww.schoolofpodcasting.com www.coolerwebsites.com

Podcast #116 of the School of Podcasting Morning Announcements originating from www.schoolofpodcasting.net Today I talk about a tool that will take the power of Wordpress and turn it into a Giant GOOGLE MAGNET. You can find it at www.wordpresstool.com It is a boosted version of wordpress (it installs OVER your current wordpress install that you could purchase from www.coolerwebsites.com ) it has all sorts of meta, tags, site maps and more to drive traffic to your wordpress install. It is $297 but you can use it on ALL of your blogs/podcasts. I've used it in the past, and wasn't sold on it. However, with the new version they have added LOTS of documentation, and the ability to drag and drop almost EVERY aspect of your blog layout (very, very cool). The down side? You need to know a bit of CSS to get the colors and look of your site the way you want it. While Denis (the owner) is a great guy and very supportive, if he gets hit by a bus....... The great news? You can change the layout with the drag and drop interface and the colors and style of your website stay the same (very cool). If Wordpress updates - your website will look the same. All the plugins have been tested to work together. For more information about semiologic, go to www.wordpresstool.com Question for the group? Do you feel that producers who have been around for a while can drop to a "not so regular" schedule without losing listeners? CHRISTMAS SALEGet 25% off your membership fee by using the coupon code " santa " when you check out at www.schoolofpodcasting.com Try it risk free for 30 days. If you don't like the great information, cancel your subscription for a complete refund. (Now through December 25th, 2007). SHOWS / SITES MENTIONEDwww.newmediamettersshow.com www.thebitterestpill.comwww.digitalflotsam.orgwww.internetbusinessmastery.com www.coolerwebsites.com

Get 25% off your membership fee using the coupon code santa now through December 25, 2007. Today I show how you can find out who is linking to your competitors using google. Then you can see if these same people might want to link to you. When a whole bunch of sites link to you Google may give you a higher ranking (and thus place you higher on a search). To see who is linking to you simply type link:http://www.yourcompetitors.com So to see who is linking to the schoolofpodcasting.com it would be link:http://www.schoolofpodcasting.com Your listeners may want to link to your website. So you go into whatever program you're using (wordpress, front page, dream weaver) and you make a link to your website (either graphic aor text). You view the source code and when you past that into your website, it may not display. Instead it will simply show the graphic/link and NOT the text that you want people to copy and paste. (Now here I was able to simple coy and paste the code, this won't work with all systems, it WILL work for most people using Wordpress). so to fix this, you need to replace the "" so substitute the following: < = (gt for greater than) so <a href="http://www.schoolofpodcasting">School of Podcasting </a> will show up like this School of Podcasting If you're not sure how to make a link, I have a detailed answer in the Frequently Asked Question section of the school of podcasting

Thanks to Becky of Podcastdesigns.com for putting together another great piece of Album Art for my latest Podcast "Logical Weight Loss Podcast." www.logicalloss.com (as a member of the School of Podcasting you get 50% the price at Podcast Designs ). Show number #114 Today I answer some questions from the School of Podcasting's Frequently Asked Podcasting Questions Area at www.schoolofpodcasting.com/help How do I contact someone for an interview? Most of my episodes are NOT showing up in iTunes? How do I make an RSS feed for Each Category? (Full Answer Here - New Window). Thanks to Danika from http://www.tribshow.net/ and Mark from www.a1artistspotlight.com for the questions. Are you looking to start your own podcast? Come check out our step by step tutorials RISK FREE at www.schoolofpodcasting.com

In this episode I have input from a listener on how to stop robots ("bots" ) from spamming your phpbb forum for your listeners. We also have an open in invite from George of the oneminutehowto.com for anyone looing for exposure for your podcast. I also talk about dealing with negative comments (and how not to lose your mind). Simon has a forum at http://homedad.org.uk/forum/ where he was getting hit by a spambot about every 20 minutes 24/7 Yikes. Heard about this site "Projeckt Spambot" at http://www.beehave.de/forum/viewtopic.php?t=1400 which is a site that will spam you and then tell you how to set up your forum so that it can't. Simon inplemented an "Anti Bot Question" which you can find out at http://phpbb.mwegner.de/english/phpbb2/mods/anti-bot-question-mod/index.html This is where you iplementa question that a human would find easy, but a bot would have no clue. He hasn't had any spam since. Check out Simon Windisch of Shed Music at http://www.shedmusicuk.com/songs.htm George from www.oneminutehowto.com is always looking for a co-host. 1,600 listeners a day! When dealing with negative comments, remember that the worst, and the best, reviews are typically not accurate. Look for the comments in the middle. If you would like to start your own podcast head over to www.schoolofpodcasting.com or if you'd like me to "get you up and going fast" check out www.podcastfastpas.com PROMO: Logical Weight Loss Podcast at www.logicalloss.com - A no-nonsense appraoch to weight loss.

Today in show #112 I provide some insights into getting sponsors that I have found on my own. 1. Find an advertiser that fits your niche. In my case I found two products that I like and I use. There is no "stretch." These advertisers fit like a glove. 2. I did not lead with the word "podcast." I called it an Internet Radio Show. 3. I provided a sample report from podtrac.com for one of my podcasts. 4. There are many things you can use in negotiation. These include adding a banner on your site, having them generate coupons (to track sales), track the number of clicks to their site (to help calculate ROI); they could set up their product under a different paypal option to track sales. (I use a program called "Cloak and Tracker") The bad news is when I did a google search for "Podcast CPM" I saw number from $30 - $50 (that’s per 1,000 downloads). Let's go "best case scenario" if you had 20,000 downloads per show. If you charged $50 CPM, that is $4,000 per month (if you produced 4 shows per month). Another Way to Make Money with Your Podcast 1. You could have a premium (no advertising version) using a tool such as www.121podcasting.com 2. You can have a membership area with additional shows, behind the scenes, forum boards and more. Some membership software scripts include: Interlogy Profile Manager (new window) is an interesting program. Very easy to install. You can use it for free, but if you want to charge for memberships, its $200. (One time fee). Easy Member Pro (New Window) Is a very easy to use membership program. It has flexible programs (pricing for 3 months, 6 months, a year, etc). Download Guard (new window) Is a program that is initially designed to protect digital products that you sell, but also can be used for membership sites. AmemberAmember is the tool I use to manage the School of Podcasting. While I've seen prettier interfaces, this works. Sign up for the School of Podcasting today at www.schoolofpodcasting.com

OK, today I'm a little loopy. I spent the night in the emergency room (with ym girlfriend -she's fine), and in today's interview with Lessa Barnes I'm loopy as it was the end of Day 3 of the New Media Expo (and we were sleep deprived). We giggle our way through the interview (with some edits due to background noise). The bottom line is this seems like a really good book. The more I read the more I like. Buy the book at Amazon.com or for more information and to read Leesa's blog about Podcasting (and free samples of the book) check out lessabarnes.com (new window). Her site features free chatpers, as well as links to all her blogs and more.

BIG NEWS School of Podcasting Subscribers will now get a month in the USATDOAY.com's Blogger and Podcaster guide (a $49 savings) for FREE. If you want to stay in the online version (or the printed version that will be published once a week) you can get 20% (online) and 25% off (printed) version of the guide. Yes you can save $50 by spending $20. Keep in mind that you can sign up and cancel your subscription anytime. ON TODAY'S SHOWBob Packet from "History According to Bob" (www.hostoryaccordingtobob.com ) who has taken his passion for history, and his now profitting from his podcast by selling his old back catalogue as single episodes, as CDs, as CD sets. He is using a shopping cart www.mals-e.com For more information go to www.historyaccordingtobob.com

Are you arguing with your significant other about your podcasting habbits? Ever wonder how Dave has 8 podcasts? Is it true that he just has no life? NO. It revolves around careful planning, and involving your family and friends to help plan your podcasting schedule around THEM (not the other way around). Then you need to take advantage of the time when you can get some time in front of the mic. SITES and ITEMS Mentioned Zoom H2 Portable Recorder ($199) "All things Dave" www.personalpodcastcoach.com Podcast Consultant Service www.podcastfastpass.com I'm the Media www.imthemedia.com

Today I talk with Fred Castenada of www.strugglingentrepreneur.com and www.gaincontrolofyourday.com about the differences between Podcamp and The New Media Expo (Fred has been to both). We also learn about his two Podcasts and how he is promoting them. Fred talks about how easy it is to share your information and get great information at Podcamps. This interview was recorded using a Zoom H2. Other Items MentionedPersony Meeting Software www.trypersony.com Rob Walch Interviews a Podcast Listener "Show 200" Podcast Secrets"All Things Dave" www.personalpodcastcoach.com

I give me insights into the expo. We give away the Behringer Podcast Studio Podcasting Package to Arthur Vanderbuilt (congrats and thanks for being a member). Reflections from the ExpoNicest guy I've never met before goes to Dave from www.twoboobsandababy.com Coolest Piece of Technology (for Schools at least)www.boxpopuli.com (in a booth)Zoom H2 (most popular recorder) Best Night Out on the Town Fred Castenadawww.strugglingentrepreneur.com/www.gaincontrolofyourday.com LAST 5 in 5Courtesy of Dan Klass www.thebitterestpill.com 1. The Twisted Pickle www.twistedpickle.com 2. Norm Augistine www.normaugustinus.com3. Coverville www.coverville.com 4. Cush Things I say www.cushrocks.com 5. The Hollywood Podcast http://hollywoodpodcast.com/6. Verge of the Fringe http://vergeofthefringe.blogspot.com/ According to the Podcastjunky UK I am the 9th most recognizable voice in Podcasting. I talk about this in my blog at http://davidjackson.org/2007/10/04/im-the-9th-most-recognized-voice-in-podcasting/

Are you going to the New Media Expo this week? I am. You can meet me outside ballroom A on Friday at 4:30ish. Here are some Tips for the Expo1. Have your business cards with you at all times.2. Have your elevatory pitch ready (www.15secondpitch.com )3. Pace yourselves. If you come out of the gate too fast, you wil have nothing on Friday.4. Bring some "instant food" (granola bars, power bars, Pop Tarts). Some of the parties ran out of food, and the cafeteria is expensive and extremley "OK." 5. Don't be afraid to talk to people. Just introduce yourselves, and the conversation wil start to flow. Don't com home with a giant list of regrest. 6. Keep moving. If you've set up a follow up appointment with someone, then move on to a new person. 7. Write on the back of the business card what you talked about, and email them when you get home. 8. Write on the business cards who you have an have not contacted. BACK TO SCHOOL SPECIAL. Get 20% off at the School of Podcasting by using the coupon code " bts " when you sign up now through October 8th. Sites Mentioned:http://www.15secondpitch.com/new/ Support This Showwww.supporthisshow.com

Get 20% off your membership at the School of Podcasting using the coupon code bts when you sign up at www.schoolofpodcasting.com Today we interview George Hrab from www.geologicpodcast.com a very creative podcast. George produces 15 different types of segments that he then uses to assemble his podcast. While you may not be able to pull off as many voices as George, this "pieces parts" approach to podcasting may make creating your podcast easier. Meet me at the Expo at Friday at 4:15ish in front of Ballroom A We are giving away a Podcast Studio USB from Behringer to a member in October. Sites Mentioned:Geologic Podcast www.geologicpodcast.com George's Book "Non Coloring Book" www.lulu.com/georgehrab Podcast Fast Pass www.podcastfastpass.com New Media Expo http://www.newmediaexpo.com/incoming.php?linkid=1759

It's Back to School of and you can save 20% off your membership at the School of Podcasting (thorugh 10/1) when you use the coupon " bts " (short for back to school). Membership has its privledges as we will give away a Podcast Studio USB from Behringer to a member in October. Special thanks for Dave Gardner of www.ratcastradio.com and www.inlinehockeypodcast.com for the review of the Zoom H2 ($199 at Same Day Music and no TAX). Dave gives it 5 hockey pucks out of 5. Also Members of the School of Podcasting we are having some great times at our roundtables. Recently Fred from www.strugglingentrepreneur.com interviewed Tim from www.sleddogpodcast.com so we are doing more than just Q&A.

In today's show I play around a bit with the Zoom H4 recorder. I mention that there are 3 setting for volume. You can adjust many increments in addition to those three. I mention that if you have an issue with finding a quiet area, you already do. It's called YOUR CAR. I like the Zoom H4, I like its size, its battery, and the ability to record from XLR and 1/4." It has built in compressors and automatic recording level. I compare it to the Marantz MD660. The Zoom H4 doubles as a portable recorder AND a USB interface for recording. It also has a built in 4track recorder (great for musicians working on songs). The Zoom H4 is roughly $300. The Marantz MD660 is closer to $600 Last 5 in 5 From Brian and www.dimacast.com Blowing Smoke (google could not find this pdcast) Accidental Creativehttp://www.samedaymusic.com/mc--518373 Today in iPhonewww.todayiniphone.com The Rogues Galleryhttp://www.thedividingline.com/rg Podholes http://www.podholes.com/ Intro from Big Al Wagner of www.projectstudionetwork.com one of my favroite podcasts. Other sites MentionedQuiet Study Area www.quietstudyarea.com

Today I am looking at the Behringer USB Podcast Studio. This retails for $100 and it comes with everything you need to start podcasting (cables, mic, software, etc). This is geared towards the (in my opinion) single podcaster. You can connect more than one microphone to this, but there is only one XLR input (so you will need quarter inch cable converters, etc for mic number 2 - if you have more than one person "in studio"). Here is what I liked about it:The box comes with a handle making it every easy and convienient to take with you. It's small and doesn't take up your entire desk. The USB interface connected to both my computers without a hitch. I didn't even need to touch the driver CD. The manual is in a bunch of languages.The Price. If you purchased these separately you would be put out $158. What I wish would change about the product.Add an ON/OFF switch. Other Things to Consider:If you want to use a condensor microphone late, you will need to purchase a separate phantom powerWith ANY USB device you may need to switch back and forth in the control panel to set the input to USB. (However if this is the only itme you use as an input, you won't have to change this). Bottom Line on Unit:As expected, a dynamic microphone is not quiet as clear as a condensor microphone (but it still osudns fine). However, the slight lack of high end could be compensated with a tweak of the EQ. If you're in a hurry, these items produce audio that is just as good (if not better) than many of the podcasts out there. Check out the Podcaststudio an SAME DAY MUSIC or they have a Firewire version (built a bit more for two people, and has a condensor microphone). If you are interested in what I'm using check out www.schoolofpodcasting.com/tools Brian Mundy from www.dimacast.com asked if Dave is rady for the Expo. (I'm not, but I do have my business cards ready). He mentioned how people "Podpause" and this can annoy listeners. Why not make a show that says "I'm working on it" to keep people involved. I've sent an email to Geoff Smith saying he should write a song saying "I'll be back" and we all could play it when we need to podpause. If you're involved with marketing and/or digital imaging check out www.dimacast.com

Today I exposure my mistake using voiceemotion.com to record Kevin Bromber from Nowlive.com so instead of embarrassing myself, (and the fact that Skype broke down), I used my "recount" of the interview with Kevin. We also get a last 5 in 5, and I announce some future shows. Opening From Gary of www.podcastpickle.com LAST 5 IN 5 Courtesy of Fred Castaneda http://folkloricomusicdance.blogspot.com www.strugglingentrepreneur.com 1. The Morning Announcements2. Marketing Online Live www.marketingonlinelive.com3. Podcast Tools www.podcastools.com 4. Podcasting Underground www.podcastingunderground.com 5. Podcast Secrets (Premium). (check out www.secretswithdave.com ) Dave Talks About his conversation with Kevin Bromber The CEO and founder of www.nowlive.com (this was lost due to operator error). A new service that you can use that (as a Marquee user ) you can get high quality phone calls recorded (pricing on a case by case basis). Of course, I could avoid all of this by using (you guessed it www.nowlive.com ) Other Sites MentionedBrian Dima and the Dima Cast www.dimacast.com Voice Emotion Software www.voiceemotion.com Nowlive.com www.nowlive.com Coming in Future Shows:"Podpausing'Review of the Behringer Podcast KitReview of a Zoom H4.

Today I talk about any regrets I have after doing 100 shows. I have one thing I've changed (as of today). We also get some great feedback on organizing your podcast content. We also get a last 5 in 5. (11:15) Organizing Your Podcast InputMike Wills from www.nextgenerationofradio.com uses docs.google.com Big Al Wagner of www.projectstudionetwork.com uses http://www.backpackit.com/ Last 5 in 5Ken Blanchard the Urban Shooter Armed Citizen www.armedcitizenpodcast.com Girl 600 http://girl600.libsyn.com/ Gun Rights Advocates Podcast www.gunrights.us Old Time Radio Thrillers www.oldtimeradiofans.com School of Podcasting www.schoolofpodcasting.net (this site). Other Sites Mentionedwww.betterdave.com www.musicnewspodcast.netwww.sleddogpodcast.com www.weeklywebtools.com www.banditsigns.com

We have a ton of studd on the show today. We give away Sound Pack 3 from soundgods.com Congrats to Paul Clifford of the Tech, No bable Show You can earn money at Podcast Picke For Reviewing Podcasts We talk about how to keep things organzied so you don't let content slip through your fingers (and miss making it on to your podcast). We hear a promo for www.bestoftheworstpodcast.com I also talk about how easy it is to use www.polldaddy.com We then get a DUO of Last 5 in 5's (what were the last 5 podcasts you listened to, and tell us in less than 5 minutes). Dan from Journey Inside My Mind www.jimmpodcast.com had these:Morning Stories www.gbh.org/morningstoriesCoverville www.coverville.com Anji Bee Chill Cast http://chillcast.podshow.com Lifespring weekend Music http://weekendmusic.lifespringonline.com/Friday Night Dance Party http://www.fridaynightdanceparty.com/ Rich from www.audiogumshoe.com had these: Amp New Music Weekly http://amped.libsyn.com/Seventh Son http://www.jchutchins.net/7thSonPodcast.xmlFIR For Immediate release http://www.forimmediaterelease.biz/Project Studio Network www.projectstudionetwork.com Kids Wife Work Life http://www.kidswifeworklife.com/