Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.

People don't always understand the true definition of coaching. It often gets confused with managing, or directing, or teaching. But there is a very big difference between coaching and those other disciplines. Most of those tasks are concerned with one certain part of the person, be it a subject, like math, or a skill, like a musical instrument. Coaching, on the other hand, focuses on the whole person, ane each of their parts, not just one subset. Especially in a work context, if you're going to coach someone, you have to understand all the different dimensions of that person. A really big part of being a coach is knowing who you're dealing with, and how to make a connection with them because the connection is what really drives your ability to change through coaching. Everyone can be a coach, be it a parent, a leader, an employee, or a boss, if they start to build up the person as a whole. Rusty Komori explores how to achieve coaching success in this expert sales podcast interview, hosted by John Golden.

Who doesn't want more clients? Clients mean more opportunities to help people with your product or service, more opportunities to generate revenue, and more opportunities to grow your business. There are lots of different ways of attracting more clients, but Tricia Molloy has designed a five-step approach to help you attract more clients with her "C.R.A.V.E" method. Molloy explains her method in this expert sales interview, hosted by John Golden.

Everyone has a personal brand, but not everyone defines their personal brand for themselves. The idea that other people could define you and your brand should be a scary idea! Don't let people go so far as to make up what your brand is. Be clear, concise, specific, and intentional about what your personal brand is. Sima Dahl tells you how to forge your personal brand using the "sway method" in this expert sales interview, hosted by John Golden.

The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people's hands, to learning how to manage people's minds. The problem is that the MBA programs and on the job training for managers were still rooted in an industrial economy method of learning, so we were trying to use 20th-century procedures to solve 21st-century problems. Obviously this is not a recipe for successful selling, and things are moving quickly, so the sooner we can adapt to a knowledge economy way of selling, the better. David Grebow, interviewed by John Golden, explores how to sell in a knowledge economy using the S.A.F.E method.

When it comes to marketing, there is a common misconception that it's just an art form or something that involves leisurely fun. But the reality is that it's not just an art form, it can be a systemized and regimented process that also has the spark of creativity. Agile marketing is a tactical and strategic approach to marketing that is done within a strict time frame. Andrea Fryrear explores how to be an agile marketer in this expert sales interview hosted by John Golden.

Digital marketing has been very pervasive over the last few years in many different forms, but many people are still struggling to market digitally because they are overwhelmed, or they don't know where to put their money for the most effective result, and other things. Also, things are constantly changing, and new things are coming out in the world of SEO, and different channels of communication. It can become so overwhelming that it becomes offputting, and people give up. Ryan Cote, interviewed by John Golden, explores how to tackle digital marketing in 2020.

The term "guerilla marketing" has been around since 1982, and most people in the sales and marketing world are familiar with the concept. However, just as there have been substantial changes to the marketing world and how to prospect to clients in the 21st century, guerilla marketing has undergone many changes as well in order to keep up with these changes. Mark Smith, interviewed by John Golden, explores guerilla marketing in the 21st century.

Prospecting often makes businesspeople break out in a cold sweat. It has been harder than ever in recent years to get referrals and prospects to potential customers. In order to successfully prospect to clients, salespeople and sales managers have to learn new techniques and new tactics in order to grab the attention of consumers and turn them into your clients. James Muir discusses how to prospect and get referrals in this expert sales interview, hosted by John Golden.

Stacey Copas became a quadriplegic at age 12 and had to reverse engineer her story from one of feeling like her life was over, to be able to turn it around with positivity and motivated optimism. It's easy to feel completely defeated by things that happen in life. After all, it's not a matter of if something goes wrong, it's when something goes wrong. Being able to move through life's challenges with resilience, and an ability to overcome adversity will be tremendously helpful on a personal and professional scale. For example, the recent spread of Covid-19 has impacted the entire globe, and businesses around the world are struggling to adapt. Being resilient can be of great assistance in times like this. Copas explores how to be resilient in this expert sales interview, hosted by John Golden.

With the recent outbreak of Covid-19, the business world has been changed dramatically. More teams are beginning to work remotely as certain areas mandate shelter in place regulations. These differences are especially strange for people who are new to sales and are remote selling for the very first time. The sales managers are likely swimming in uncharted waters as well, as they try to manage an entirely remote sales team for the first time. It's a whole new experience for many people, and organizations are going to have to adapt quickly unless they want their entire year to go south. Sally Duby explores the challenges that a manager faces when their team works remotely, and how to overcome these challenges, in this expert sales interview, hosted by John Golden.

Disruption happens in the workplace. Sometimes it's a disruption that is caused by our own doing, but other times, disruption just lands upon you. Many workplaces are seeing this unintentional disruption currently with the Covid-19 outbreak and the international pandemonium that has followed. This kind of disruption can be toxic to an organization unless they have leaders that are prepared to leverage that disruption into strength. Maureen Metcalf explores leadership behaviors to leverage disruption into strengths for your organization in this expert sales interview, hosted by John Golden.

With a record number of people working from home due to the recent Covid-19 pandemic, it can be very difficult for employees and managers to keep things running as smoothly and productively as possible. It's difficult to achieve maximum productivity while trying to make adjustments to more people virtually commuting and virtually working. Eric Bloom is an expert on influence and productivity in the workplace, and he discusses how to make the best of a remote workplace situation in this expert sales interview hosted by John Golden.

The percentage of employees around the world who report being engaged in their job is around 13%. That means that 87% of employees don't enjoy what they do, and don't feel as if they're living their life's purpose. Many people don't even stop to consider their purpose, because the question is too big, or they're so busy being busy that they don't pay attention to what is driving their life. Take a moment to consider that for yourself. How often do you ask yourself why you're doing what you're doing, and why you're getting up every day? A lot of people struggle with their quest for purpose. Dr. Ken Keis, who's life purpose is to help others live, lead, and work on purpose, discusses finding purpose in this expert sales interview, hosted by John Golden.

All organizations want to elevate their business. Taking things to the next level and continuing growth is vital for long term company success. One of the ways that you can elevate your business is by unleashing the power of customer-centricity and unlocking customer perceived value. The customer is at the core of the organization, and what they want and need is a driving force behind closing deals and making more sales. Mark Boundy discusses how to elevate your business using customer centricity and customer perceived value in this expert sales interview hosted by John Golden.

Being smart isn't enough to be successful. There are other factors that contribute to success. While intelligence is certainly important, if you're not using your smarts correctly or strategically, you likely won't find success. Faris Aranki, interviewed by John Golden, discusses how to create success in an organization.

We've unlearned more about the human brain in the last decade then we've learned. We've had to let go of some of the things we've held as absolutely certain or true, in favor of alternatives that are more scientifically proven. But, there are a few things that we continue to validate and hold as timelessly true.

We've all heard the terms authenticity, empathy, and genuineness in the sales world. But what does it truly mean to be your authentic self as a salesperson? You can glean so much information if you're willing to be vulnerable and genuine and real. Set aside your ego and your fear, and people will open up to you, and buy from you! Larry Levine explores how to sell from the heart in this expert sales interview, hosted by John Golden.

When you think of the term "executive presence," you might think of someone who is domineering and gets all dressed up and loudly commands the attention of the room. While this can be part of having an executive presence, it's not everything. Mary Jane Mapes, interviewed by John Golden, explores what an executive presence is, and why it's important to have in the sales world.

Everyone wants fast results that are also sustainable as a long term solution. Let's be real, who doesn't want it all? But that isn't always how it works in the marketing world, there's usually some kind of trade-off. There are things that you need to do that are in the best interest of your business in the long term, and many of these things require patience

The Seattle area is the customer service capital of the world. Building a business in Seattle means being customer-oriented. Nordstrom set the template for needing customer service. Many large companies like Amazon, Costco, and Starbucks have cited the Nordstrom guidelines for customer service as the baseline for their own customer service set up. Robert Spector explores Nordstrom's way to customer service in this expert sales interview, hosted by John Golden.

Being an entrepreneur is a challenging thing. It takes a lot of self-reflection and self-work, it requires knowing how to overcome extreme challenges, it means knowing how to motivate yourself, and many other things in order to be successful. It's no small undertaking, but there are certain elements and things that you can leverage in order to make being an entrepreneur and finding success as an entrepreneur easier. Neil Eneix, interviewed by John Golden, explores entrepreneurship in this expert sales interview.

Marketing is vitally important for all sales organizations. It's how messages about the product or service are delivered, it's how you expose consumers to messages about your brand, and it's how your company gets people in the door. However, marketing is not always done effectively. There are a lot of things that aren't going well with marketing. Wayne Mullins explores what's wrong with marketing, and how to correct it, in this expert sales interview hosted by John Golden.

Have you ever been very excited about a product or service based on the advertising you've seen, only to be extremely disappointed and confused when you actually became a customer? It can be incredibly difficult for the strategies of the boardroom and marketing team to actually be executed on the front lines of customer experience. Chris Wallace, interviewed by John Golden, talks aligning your brand and product stories in this expert sales podcast interview.

Many people don't understand the power of YouTube, and there are sales and business people out there who are not taking advantage of this platform. YouTube is the second largest search engine, and it's used by people who want to buy your product or service every single day. A study done by Google found that 68% of people make purchase decisions based on YouTube videos.

The nature of leadership has changed extensively over the last few years, and many things have had to change and adapt in order to keep up with these changes. Twenty or thirty years ago, there was a notion that in order to be a leader, you had to have direct reports and be a part of a very hierarchical system. Leaders, in essence, were managers, you had to figure out what needed to be done, and tell people how to do it. The terms leadership and management were used fairly interchangeably, which is still the case today, although the way each of these roles work within the system of an organization are very different then they used to be several decades ago. Jill Marshall Annitto, interviewed by John Golden, explores leadership.

Constant and dramatic changes are becoming a regular thing in the business world, and many people don't know how to respond or cope with this kind of chaos. It causes a lot of stress when you think about how the chaos continues to grow exponentially. Just coping with things isn't a long term strategy, though. You have to understand how to thrive in chaos or it's going to drag you down and be a detriment to your career. Dennis Brouwer, interviewed by John Golden, explores how to thrive in chaos.

Jump on board! Steve Hall, interviewed by John Golden, is discussing how to navigate the "C"! The C-suite, that is! Selling at the C-level can mean something very different depending on what you sell, who you sell to, the value of your product or service, and many other things. Learning the nuances of how to sell to C-level executives can help you sell better and close more deals.

This wheel demonstrates the powerful factors that make Pipeliner CRM completely unique and unequaled in today's CRM market.

We think it is crucially important to describe our philosophy because our customer, our partner, the user engaging with us, should understand the underlying concepts that drive Pipeliner. If you understand the underlying concepts, it will empower you to make even better use of the software.

Here at Pipeliner, we have taken what von Mises says totally to heart. We believe that education with ideas is the most important activity in which we are engaged. We believe that if we keep pushing out a great idea, one-day people will say, "That makes sense! 2 plus 2 does equal 4!"

At Pipeliner, our main focus has never been to make it more possible to salespeople (as seemed to be the mission of many CRM applications), but to empower them and, with every release, make it increasingly more possible for them to sell.

Trade has many benefits—to economies, to families, to individuals. It provides jobs, it provides incomes, it provides life to culture and society. I think we can all agree that trade is a highly beneficial activity. But it has a far more significant role than you might at first think.

Why is it that companies that fail to adopt technology fade away?

Why is it that companies that fail to adopt technology fade away? As stated in the introduction, our business model is radically different from, and far ahead of, our competition.

Pipeliner CRM is many things. It is the most visual CRM on the market. It is the first CRM that truly empowers salespeople, and has as its goal the freeing of salespeople so that they can truly flourish and succeed. It's all about sales!

Alan Stein Jr.: As a performance coach this interview looks at the benefits of a coach from a business perspective. Coaches are essential in an athletic context and should be from a business perspective as well. To perform at a high level, to have the confidence to know that they have put in the work to deserve to be successful; blended with the knowledge that they can still get better and there are people that can help them get better. Performance coaching will build confidence in yourself, your team and be demonstrated in performance. Master the basics and you will raise your performance and raise your game.

Employees who enjoy and thrive in their workplace culture are happier, more productive, generate more revenue, become better leaders, and are ultimately better employees. So how do you create a "best place to work" culture, and cultivate this happiness for the people who work under you? Deb Boelkes, interviewed by John Golden, answers this question.

The natural human condition is quite negative, and it takes a lot of work and discipline to reshape the way we think of ourselves, others, and the world. Influence and charisma is largely based on positivity, and communicating a positive message about yourself and your values to others. Mary Gardner is a nationally recognized public speaker and speaking coach, as well as an expert on developing charisma and influence. In this expert sales interview hosted by John Golden, Gardner explores how to increase your influence and charisma.

Many salespeople aim to be strategic in their endeavors, but it's unlikely that anyone has ever considered strategic humor as a method of growing sales. Karen Buxman is an expert on strategic humor, and how to create peak performance through the art of science and applied humor in sales. She explains this concept, and how you can utilize it to increase sales in this interview, hosted by John Golden.

Organizational vitality is when the people of an organization are energetic and have a sense of meaning and purpose in the work they do. One measure of organizational vitality is employee engagement, which is strongly influenced by leadership. It's tough for employees to be engaged and participatory if the leaders aren't also engaged and participatory. In order for this kind of leadership to foster, it's important that leaders access wisdom, or the integration of an individual's head, heart, and hunch, according to Dr. Gregory Stebbins.

Have you ever said to yourself: "Why not me? Why don't I find luck when others do?" There is a way to change that and become the person that finds lucky opportunities. It turns out that luck isn't really about chance, it's about choice. 30% of our life is completely random. The place you're born, who your parents are, your family's financial situation, and other similar traits are all things we don't have control over. But, we do have control over the other 70% of our life. We have a choice, and we can use that ability to choose to find luck and find success by making unique, different choices that bring us to lucky situations. Bob Miglani, the author of Make Your Own Luck, explains how in this interview with John Golden.

If you could go to school to be a leader, would you? Ruth Reitmeier works with the Doerr Institute for New Leaders at Rice University. She discusses the importance of leadership training at the collegiate level in this expert sales interview with John Golden.

When you think of leaders, one of the examples that might come to mind is those serving in the military. Robert Pizzini was a leader in the military for a number of years before retiring to creating his own businesses and being a civilian leader. Pizzini, interviewed by John Golden, explores the transition from military to civilian leadership.

Many people are curious about what the future of sales will look like with the addition of artificial intelligence (AI), and other AI-based tools. Some people fear that it will be an absolute armageddon and the end of all sales careers.Other people think that it is an amazing tool for salespeople to have access to. The reality is that it is probably somewhere in between, and AI's influence will continue to evolve as things progress. DJ Sebastian, author of The Selling Revolution: Prospering In the New World of Artificial Intelligence, clarifies how AI will impact salespeople in this interview, hosted by John Golden.

The term "trusted advisor" has become a hot topic in the sales world. Being a trusted advisor is seen as the ultimate role for a salesperson, and thus, people strive to be labeled this coveted term. However, many salespeople don't entirely know what that means or don't know how to qualify when you have actually become a trusted advisor. Greg Ward, interviewed by John Golden, explores what a trusted advisor actually is, and how to become one.

Everyone wants to be more productive. It's an important feature of success, in both the business world and in our personal lives. Stever Robbins is a serial entrepreneur, top-10 iTunes podcaster, and productivity expert. Interviewed by John Golden, Robbins explores several tips to be more productive in life and in business.

Employees make the best advocates. Who better to upvote your company or product than those who are already intimately involved and positively acquainted? Creating an employee advocacy program can help lead generation, positive name recognition, and more, all from people who can put a genuine, real message out to their personal networks. Glenn Gaudet is the CEO of Gaggle, and an expert on employee advocacy. Interviewed by John Golden, Gaudet discusses the benefits and implementation of an employee advocacy program.

Change Management with Fast and Lasting Results So many of us have such fast-paced personal lives and face change on a daily basis that when we come to work we want things to be as stable as possible. Predictability in business is actually rewarded most of the time. Jake Jacobs, an author, and leader of global consulting firm Real Time Strategic Change says that changeability is the greatest competitive advantage any business can have. In this interview, Jacobs discusses real results he has seen in working with large corporations on change management processes. He also explains his tagline, "fast and lasting results."

Overcoming Obstacles of Team Building Building a work team today is perceived as more difficult than ever due to intergenerational issues, among other things. Kelly Roach, a business growth strategist who helps entrepreneurs and business owners start and scale their businesses, discusses the challenges that entrepreneurs building a team run into. She also explains how culture is so important in many aspects of the business and how it goes much deeper than a mission statement slapped on a wall.

Replacing Doubt with Confidence in Leadership When we visualize and think positively and then verbalize those thoughts, not only do they become reality and make us feel good, but others around us feel good as well. Michelle Beauchamp, founder of The Champ Group, talks about how servant leadership starts within. She also encourages leaders to look for more opportunities to give employees tools, training, and time to grow rather than jumping so quickly to corrective action plans.