Run With It

For the next few weeks, you won't see new episodes because we're taking a short break. We'll be back October 1st. In the meantime, listen back to our catalog of 100 past episodes. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

In this episode Chris and Eathan get personal about what's going on in their family lives, their business lives, and their podcast lives. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Currently there is more aluminum stored in landfills than in the mineral where aluminum is sourced in nature. Not all landfills are created equal. Landfills near industrial areas contain more metals like steel, aluminum, and iron. Jevons Paradox could be leveraged: The paradox occurs when technological progress or government policy increases the efficiency with which a resource is used, but the rate of consumption of that resource rises due to increasing demand.Action Steps:Find ways to intercept potentially valuable materials before they end up in the landfill. "Bank" salvaged material for future useReach out to explore partnerships with existing companies like TerracycleLinks:https://www.algiknit.com/https://www.terracycle.com/en-US/Aaron Nesser is the founder of AlgiKnit, which creates eco-conscious, renewable yarns for the circular economy. Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Action Steps:Investigate current revenue split for concert venues Search for the managers/decision-makers of concerts at large venues Contact them via a cold call, email, or LinkedIn message Offer to run a trial event which you can help them presell a live stream of their upcoming concert If enough fans buy in, then produce the first event (keep a production budget of under $10K) Ask the venue to keep your equipment installed and sign them on as a partner Find more partners and offer a subscription service to fans You could offer a number of credits per month that could be used for various concerts Janne Tamminen is the co-founder of Howl Live, a cutting edge live concert streaming platform built for the music industry. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Many investors who buy a business trip up over simple operational details (e.g. forgetting to renew a domain name). Michael has seen this happen time and again.Action Steps:Generate your opportunity to break into the space:Start a podcastHost an eventConnect with recruiters who can source talented business managersBuy an existing business with the audience you want to serveIf you’ve connected with a recruiter you can understand their fee structure, add a profit margin and use this information to sell this service to your first Investor clientsYou can begin charging a commission as soon as your make your first connection, probably 5-10%, or you can just get a testimonial and case study from the dealOnce your more established in the space your can start to build out your platform for connecting Business Investors and Talented OperatorsYou might reduce your commission slightly once the business requires less manpower and runs more on automationOne way to build your client base is to buy an existing business that has a similar audience.Links:https://www.domainmagnate.com/https://domainmagnatecapital.com/The Domain Magnate ShowThe White Coat InvestorMichael Bereslavsky is the Founder and CEO of Domain Magnate, a micro private equity firm that acquires and operates online businesses.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:The next wave in creative domains is often defined by those who master the tech that disrupt what’s already being doneAction Steps:Start by offering AI services that assist writers in tweaking their content (e.g. “overcome writer’s block!”)Then offer a contract to some of the best writers for a publishing contractOptimize not only the writing but also the marketing using AI resourcesEventually transition to offering some content that is entirely AI generated.Links:www.kennygould.comhttps://www.instagram.com/hopculturekenThe Brewing Cloud: A Book of Short Storieshttps://www.hopculture.com/https://openai.com/Opinion | Did a Human or a Computer Write This?https://booksby.ai/https://nextglass.co/Kenny Gould is currently the Creative Director at Next Glass the company that bought his beer-loving culture brand, Hop Culture. He’s currently working on the Untappd Beer Festival at the Padres stadium in San Diego, which will be happening in October 2021.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If you are entering an industry with long sales cycles, hiring a salesperson with experience and relationships in the industry can move you forward a lot quicker.You can leverage already approved cloud service agreements to short circuit the enterprise sales processAction Steps:You have a few avenues to pursue and each has its own first steps;Start creating your own pre-recorded training content and posting to YouTubeBecome a consultant (similar to what Zoom already offers)Start engaging with larger companies and be willing to endure a longer sales cycle (5-12 months)Regardless of your starting point, you’ll probably want to ultimately sell services to larger companies and work towards understanding and integrating more deeply with their needs.Once you are integrating with large companies, focus on beating their existing content. It will need to be less boring than competitors but also make sure that it’s boring enough to fit within company standards.Links:TrackStar.ai – Predictive Credit TechnologyA World Without Email: Reimagining Work in an Age of Communication OverloadThe State of Video Conferencing in 2020 [50 Statistics]Zoom Online Event Consulting ServicesRequests for StartupsClint Lotz is the founder of TrackStar.ai which Provides Machine Learning Technology to Lenders that Uncovers Future Borrowing Patterns Within Their Existing Data leading them to untapped revenue opportunities.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:The total addressable market for this idea is over 16 million individuals in the U.S. alone. Action Steps:Partner with member of the community Research applicable grants Links:https://www.packupgo.com/https://www.cdc.gov/ncbddd/disabilityandhealth/infographic-disability-impacts-all.htmlhttps://skift.com/2017/11/16/airbnb-buys-accessible-travel-business-accomable-in-its-latest-acquihire/https://www.freedomshowers.com/blog/small-business-funding-for-ada-accessibility-compliance/Lillian Rafson is the founder of Pack Up + Go, a surprise travel agency. Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Parenting is a secure market! Over 3.5 million births in the US and 140 million worldwide will continue each year.Action Steps:This is a great business idea for an aspiring entrepreneur without an idea but that’s nervous about supporting a growing family.Start with a cohort of expectant parents and partner with a handful of high-profile child development, mindfulness and parenting specialists.Aim for a subscription service that provides one-step-ahead advice on mindfulness and activities to make parenting easier, less stressful and more fun.Consider a custom consulting add-on that matches parents with 1-on-1 professional consults on-demand.Links:https://www.nami.mlThe Wonder Weeks - app that tells you the "stormy" periodsBaby Care Products Market to Touch US$ 109.13Bn by 2026Dan Burcaw is currently Co-Founder & CEO of Nami ML, a service that helps you launch, scale, and optimize your mobile app subscription business. He's been an entrepreneur at the forefront o tech since high school. But today he's bringing us an idea about.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Dave's Cardinal Rule: Always Be Adapting (ABA)Action Steps:1. Look at user feedback from poorly reviewed competitors in the app store2. Spend only a few hundred to a few thousand dollars developing a Chrome extension 3. Collect user feedback4. Expand to other channels like LinkedIn, Instagram, Pinterest, and TwitterLinks:Kindlepreneur: Book Marketing for Self-Publishing AuthorsLinkedIn Loses Appeal Against Data Scraping StartupColin Powell's 13 Rules of LeadershipPublisher Rocket: Sell More Books and eBooks on AmazonDave Chesson is the founder of Kindlepreneur, which helps authors reach new levels with their book marketing. He created Kindlepreneur as a free resource with the sole goal of giving writers everything they need to take action, and see results.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:When you build a business realize that your community of clients may be more valuable than the money they give you. You can always build additional products and services that they need. But without an audience, you have no business.It’s okay to provide different amounts of compensation to co-founders based on their needs at a given time, but it’s also useful to start with an even share of the company.Communications add-ons for LinkedIn is still an underserved niche.Action Steps:Choose to focus on a very simple product first: LinkedIn Inbox integration with Gmail.Create a landing page and collect emails of interested folks.Connect with technical co-founder(s) (or sales and marketing co-founders if you are technical)Start building with a small equal share investment from your co-foundersRealize you are building an audience as you gain users. Focus more on the relationships and building it than monetization and your initial idea.Add features and build relationships with team members at LinkedIn to make sure you are not stepping on their strategy and to seed the prospect of acquisition by LinkedIn at some point.Grow your users and grow your features through feedback and rapid iteration.Links:lemlist: Your Go-To Cold Email Software & Outreach Automation ToolContact Center Software Market Size Report, 2021-2028Front - Customer Communication Platform | Team EmailTechCrunch Twilio confirms it is buying Segment for $3.2B in an all-stock dealPaul Graham on EarnestnessTerritory FoodsCookUnity: A Chef CollectiveGuillaume is the Co-Founder and CEO of lemlist, a personalized cold email sequencing software. In 3 years, lemlist went from 0 to $8 million ARR and 10k+ customers worldwide, without any funding. His mission is to help 1,000,000 entrepreneurs to build a profitable business by 2025.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:You can often dominate a local business niche by implementing current marketing and technology (e.g. residential cleaning)People often get excited about new tech (drones, 3D printing, etc…) but their enthusiasm wavers before the breakthrough tech makes a sizable impact on the real world. There’s plenty of opportunity implementing tech from five years ago.Action Steps:Contact Lucid Drones and get pricing for leasing one of their cleaning dronesInvestigate permitting in your local cityPre-sell window cleanings to several property managers (they often sign yearly contracts)Your selling point is that your clients will never have to talk to you again after signing up. You take window cleaning off their plate so they can focus on other things.Links:MaidThisMaidThis FranchiseAurum property management is implementing drone window cleaningTim Byrne Almost Live PodcastDon't Forget, Window Washing Is a Lot Safer Than Driving a TaxiCleandroneHow will drone window cleaning change your business? | INTERCLEANLucid Drone Tech – We build dronesWindow washing drone takes flightNeel Parekh founded MaidThis, which helps short-term rental owners and homeowners meet their cleaning needs quickly, easily and affordably. He also founded MaidThis Franchise, which helps remote owners achieve financial independence via MaidThis.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Plant a lot of seeds in the early stages of your business and see what grows. You may be surprised by the results.Action Steps:Sell the vision to large companies (think IBM, Google, Amazon) in order to get a sponsorshipAsk school teachers in your area to send you students that that are selling things to their classmatesRecruit entrepreneurs to mentor students, both for pay and as volunteers to test which works best.Setup opportunities for students to start businesses and learn key lessons, like the nuances of how to fail toward success and how to build a support network of other entrepreneurs.Links:Versus GameVCs Are Pouring Money Into the Wrong Education StartupsThe Thiel FellowshipSmart Face Masks - Way Beyond Air QualityBest Countries for Education | US News Best CountriesJohn Viti is the CEO of VersusGame, a pop-culture gaming app that lets users bet on trending topics. They've granted over 16 million in cash prizes to over 7 million players. VersusGame is a global entertainment pop culture gaming app where users can put money on trending topics about celebrities, pop culture, sports, entertainment, food, and more. This app is the first of its kind to bring power to the masses and allow consumers to capitalize on their knowledge of mainstream culture. Since its launch in 2019, VersusGame has grown significantly, with over $16 Million in cash prizes ($4 Million of that during the “COVID-19 Era”) to more than 7 million players.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Startups like Uber and GreenPal succeeded by giving the common person a top-tier experienceAction Steps:Get a job as a concierge in a luxury hotel and note the ingredients essential to a smooth, positive and remarkable check in experienceDiscover ways to automate the most remarkable check in experiences. You could implement an app that senses location, includes pre recorded audio and video content, and tightly coordinates concierge behaviors.Partner with some mid range hotels, get paid as a consultant while testing your idea within their ecosystem. Sell them on the fact that customer satisfaction can dramatically be increased with lower wait times: a 5 minute wait to check-in lowers guest satisfaction by 50%Create a metric like lowering check-in times just 30 seconds and raising customer satisfaction to five starsLinks:GreenPalHow Check-In Wait Times Impact Hotel Guest SatisfactionBryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Aside from the hype, there are many smart people excited about the practical potential of blockchain and NFTsSteveblank.com offers an incredible resource for entrepreneursThere are multi-billion dollar opportunities for companies that help crypto “cross the chasm,” making it more accessible to mainstream audiencesAction Steps:Get your own crypto security and succession plan in orderStay up to date on the latest developments in estate planning and password management as it applies to crypto assetsUse a site like aytm.com to “Ask Your Target Market” about what type of product will serve them best.Consider a relatively lightweight solution to digital estate planning (e.g. set up smart contracts that automatically distribute assets to your family if you don’t log in every six months)There could be various niches within this broader category to build businesses in.Links:http://edgeofnft.com/https://wearecanopy.com/https://steveblank.com/Lost Passwords Lock Millionaires Out of Their Bitcoin FortunesWallet Recovery Serviceshttps://safehaven.io/AYTM Market Research: Online Market ResearchTerritory Foods | Healthy Meal DeliveryJeff Kelley is a serial entrepreneur, investor, creator, and graduate of West point with a Yale MBA. Josh Kriger is a serial entrepreneur from Boston now staying warm in SoCal who has launched and consulted with businesses across a variety of industries.Jeff and Josh co-founded Territory Foods, a national ready-to-eat prepared meal delivery company utilizing a unique network of distributed chefs. They also founded Canopy, a sustainability-focused apparel company that connects fans with what they love through collectible interchangeable patches.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Successful businesses are incredibly focused. This often manifests as simplicity.When you’ve got high volume you can negotiate credit card fees down to 1%Action Steps:Contact political candidates and pitch them on the benefits of a more transparent fundraising and spending platformBe simple with your strategy. Create a simple platform to collect donations and a simple ledger of categories politicians must report on.Take 5-10% of the money raised through your platformDon’t make it more complicated than it needs to beLinks:SkinX Funding PlatformNicole Guerrieri Loftus - Founder & CEO - SkinXGiveWell | Charity Reviews and ResearchBlueprint: your home for strategic political givingWinRed PricingPolitical advertising on GoogleHR1 - 117th Congress (2021-2022): For the People Act of 2021Nicole Loftus is a seasoned entrepreneur who has previously made it to #8 on Inc 500’s fastest growing companies. She’s now built SkinX, a tech-enabled ecosystem that is ready to launch and get every American in the game investing in entrepreneurs, innovators and job creators.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:There’s no need to partner with a developer if you haven’t already built a relationship.Agencies encounter great app ideas all the time but don’t have the bandwidth to pursue them.Hire the most expensive resource you can afford.Shopify is rapidly expanding their API access; now is a great time to build an app there.Action Steps:Search Reddit, Quora, Facebook groups, etc… for pain points from Shopify store ownersSpeak to Shopify agency owners to collect more pain pointsWireframe a solutionFollow Shopify’s free app development to learn to build your solution(If you’re non-technical,) find a cofounder that “you would marry” and pay as much as you can affordLinks:Electric EyeHonest EcommerceGuruHotelCartHookCharge Me LaterChase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If an idea is doomed to fail, it’s best to find that out as soon as possible. You don’t want to get stuck in the uncertain middle groundAction Steps:Research what happened to defunct trip planning apps (WorldMate, Google Trips, Kayak Trip Huddle)Talk with unsatisfied users of TripItCreate programmatic landing pages for “Napa trip itinerary” etc...Links:Topic: The Best SEO Content Optimization ToolAir Travel Forecast: When Will Airlines Recover from Covid-19?US Travel Answer SheetWorldMate's Retreat Leaves Itinerary-Organizing Rivals in DogfightHow I Started A $450K/Month Travel Agency That Curates SurpriseGuruhotel: official hotel websites optimized for ecommerceGuruhotel on Indie HackersNikhil Aitharaju is co-founder of Topic, a software which helps writers research and create search optimized content. Their AI analyzes the top results in Google, extracts key topics to cover, and provides an interactive editor to allow writers to grade their work. Topic is great for those writers looking to get actionable suggestions to drive higher traffic and get real results.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:The competitor software you create for early adopters may appeal by solving a specific complaint they have about the dominant solution. Later other’s will join just to join the crowd.Action Steps:Investigate why people log in to LinkedIn; prioritize those functions in the new platformConversely, research what are the biggest complaints people have about LinkedInResearch economics of SteemitChoose a niche hungry for connectionExperiment with the incentive structure and pivot as necessaryLinks:clarity.fmQuickMailSteemitJeremy Chatelaine a software developer that quit his job in 2014 and started his own successful SaaS business from scratch. That platform is QuickMail.io, a 7 figure business and a leading platform for cold email automation today.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:You can license an expensive domain name, if you need it for SEO or marketing but don’t have the capital in your business yet.If a client takes advantage of you or your idea gets stolen consider the odds of it happening again before wasting time on reparation or retaliation.Action Steps:Brainstorm incentive structures with a behavioral economistWireframe the app and shop it to JetBlue, Delta, etc…Research economics around credit card companies’ partnership with airlinesSearch for existing flight tracking apps. Offer to buy one for cheap. Add this idea to it.Links:Swag.comAir Travel Forecast: When Will Airlines Recover from Covid-19?thoughtbotGiant Robots Smashing Into Other Giant Robots PodcastChad Pytel on Run With ItSani Abdul-Jabbar on Run With It[Inside the Business] AwardWallet with Alexi VereschagaTrack frequent flyer reward programs and plan your travelThe Man Who Turned Credit-Card Points Into an EmpireJeremy Parker is an award-winning documentary filmmaker and a serial Entrepreneur. He is CEO and co-founder of swag.com. He has also successfully exited a startup called Tipped media.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Being new to an industry can be an advantage. It allows you to follow a template without getting distracted.Action Steps:Target mid- to top-tier writers and offer to create a high-end podcast for themCourt former clients of Book in a Box as your clients and create a success story from one of them.Contact business organizations like YPO and present lectures on “How to Start a Podcast” and/or become their preferred referral partnerCreate a basic DIY version down the lineLinks:VezTek - Hire Freelance Developers from the Top 5%Podcast in a Box by Podcast PressScribe Media | The Leader in Professional PublishingHow Much Does It Cost To Make A Hit Song?Sani Abdul-Jabbar is co-founder at VezTek USA an innovation consulting firm that partners with smart entrepreneurs to get great ideas off the ground.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:The USDA offers grants and special loans for first-time farmersYou can often succeed in an old industry (e.g. restaurants, hotels) by simply following modern best practicesDon’t underestimate the value of employing amazing people in the hospitality industryAction Steps:Research best practices for starting a hotelSearch for employees in the hospitality industrySee if you can get a beginner farmer grant or loanLocate existing farms and offer to install cabins on their propertyLocate existing Farmhouse rentals on AirBNB and offer to optimize their business modelLinks:Dominic Monkhouse: Business Coaching‎The Melting Pot with Dominic MonkhouseF**k Plan B: How to scale your technology business faster and achieve Plan ACabana - Mobile HotelsAvrameThe Road to Less StupidKiss the GroundFeatherdown FarmsAirDNAThe Ruby Slipper CafeUSDA Beginning Farmer and Rancher LoansDominic Monkhouse is a business coach, scale up expert, host of the Melting Pod podcast and author of F**k Plan B: How to scale your technology business faster and achieve plan A.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:“Never, ever, think about something else when you should be thinking about the power of incentives.” -Charlie MungerAction Steps:Determine what niche you are going to sell in firstOptimal co-founders might be content and SEO expertsBuild an in-house SEO team FundraiseGet people on the site through advertising the site itself and the productsDevelop the audience, then pitch vendors to partner with youExpand beyond your initial nicheLinks:Purple Orange PRVisably - Improve your brand's visibility in searchChris Dickey on LinkedInuberzonrebatekeyoutdoorgearlabUS ecommerce grows 44.0% in 2020Chris Dickey is the founder of Purple Orange PR and Visably, a new software to manage your brand’s visibility in search. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Content creators aren’t satisfied with social media platforms owning their distribution channelsAction Steps:Partner with a Twitter influencer looking to monetize their brand through email marketing (search for users recommending Mailbrew).Presell the product to validate it.Integrate between Twitter and Mailchimp. Look to a service like Mailbrew for inspiration on how to deliver content via email.Augment your product with add-ons that offer templates and assistance with email marketing.You might even partner with third party brands and mimic the “dynamic ad insertion” model of podcasts within email.Links:Exploding TopicsMailbrewMailerLiteStacklaSocial BoardJosh Howarth is the co-founder of Exploding Topics, an analytics service that surfaces rapidly growing topics before they take off.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Almost half (40-60%) of the overhead is creating and selling carbon offsets is legal compliance, accounting, auditing“The world’s first trillionaire will be made in climate change.” - Chamath PalihapitiyaClimate tech investing is growing 5X faster than overall VC from 2013-2019 ($60 billion of early-stage capital)Action Steps:Investigate how Nori works and learn from their mistakesResearch the current costs and details involved in carbon creditsDecide on one niche of carbon offsets (e.g. planting trees) and pair that with one industry with easy to measure emissions (e.g. airlines)Determine the economics around trading climate on the blockchain - what would make people want to do it?Learn the ropes by contacting businesses potentially interested in offsetting carbon and helping to facilitate as a consultantRaise an ICOGet involved in addressing climate change any way you can - it’s a giant problem that will take many smart people to solveLinks:Noritristanpollock.comEco CoinPodcast: Reversing Climate ChangePodcast: Carbon Removal NewsroomAir MiningSRECs: Understanding Solar Renewable Energy CreditsCarbon Fee and Dividend Policy and FAQsTristan Pollock is an entrepreneur, founder, and startup investor, among many things and is currently building cto.ai. He has invested 30 million dollars into over 200 startups. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:You need some protectable “secret sauce” if selling components in a big industry (like flying cars). Otherwise, manufacturers will continually drive down your pricing by forcing you to compete with copycats for their businessCreating networking events can launch you from novice to industry expert rapidly and provide a foundation for a powerful business.Action Steps:Begin with a profitable strategy that sells shovels to the miners. E.g. start by hosting and organizing flying car conventions so you can meet key players, understand the industry, build your future team and build your future strategy.Aim high for your first clients. Court wealthy individuals who want to make aspirational purchases.Links:Atakama | Multi-Factor File Encryption SoftwareLarry Page’s flying carsFord FlivverWhen Will Airplanes Be Electric?World eVTOL Aircraft DirectoryThe Interchange Podcast: Electric Aviation Is ComingDaniel H. Gallancy is the CEO of Atakama, a NYC based software company and uses his deep experience with blockchain tech to help companies manage security.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:We’re again reminded that you don’t need to solve the problem for everyone. Different people will have different goal setting tools & tactics that resonate with them. Helping a small percentage of those struggling with goal setting could still be massively valuable.Action Steps:Research habit and goal experts and offer to partner with them on development of a goal achievement appPursue the enterprise market: contact sales teams and offer to help them meet their sales quotas for free. Get a case study and charge for the next team.Start by shadowing one sales team that has sales objectives of $50K+ per month. Ask for a token $50 per month to validate the app value.After a month or two of noting how objectives get set and achieved and what leads to failure and success, document the systems that seem to help and start to implement them. Raise a couple hundred thousand in investment to fund development of your basic app, test and iterate with your existing group and add 4 more.Raise 1M more and launch to a wider audience within a year or two.Links:Virtual Assistants for entrepreneurs and professionalsThe Hard Work Myth - the new book that explains why working harder is a waste of time | How to achieve more, without working harder | TimeetcSparStickkCoach.me | Instant Coaching for Any Goal.Noom: Stop dieting. Get life-long results.Blogger Maneesh Sethi hires woman to slap him when he procrastinatesBarnaby Lashbrooke founded Time etc in 2007 with the idea of giving entrepreneurs the help they need to be successful without the cost and hassle of employing a full-time assistant. He is also the author of The Hard Work Myth which uncovers how the world's top entrepreneurs achieve so much, despite working less than the average business owner.Love a part of the show? Did we get something completely wrong? Let us know at [email protected]. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Great businesses often start with an urgent demand that people are asking to pay for. You just have to notice it and double down on the niche.As baby boomers retire, there is a big opportunity in modernizing “sweaty startups”Action Steps:Contact the owner of the Urban Lumber Co and see if he is interested in franchising his modelBecome a member of the Urban Wood Network for $50 to learn how to build an urban wood businessNetwork with the local wood economy and become an intermediary between lumber collectors, furniture makers and firewood users in homes and restaurants.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:The Sketch Effect@williamcwarrenWilliam Warren’s personal websiteIronwood Mills Phoenix | Ironwood Mills@michaeltoretiDry KilnsWoodpreneur PodcastJoe’s Premium Firewood on YoutubeUrban Wood NetworkThe Expensive Water Bottle with Jeff ProctorWilliam Warren is an entrepreneur, illustrator, and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. He is the Founder and CEO of The Sketch Effect, a Visual Communication agency that helps make ideas understandable and actionable through animation, live event sketching and graphic design. The Sketch Effect’s client list includes top-tier brands such as Marriott, Walmart, Microsoft, Chick-fil-A, P&G, and Delta in addition to premier consultancies including Boston Consulting Group, Bain, Ernst & Young and Accenture. The Sketch Effect has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, Sheryl Sandberg, Peyton Manning, and more. William lives in Atlanta, GA with his wife Monica and young kids, Liam and Gracie.Michael Toret has been a professional carpenter and woodworker for over 10 years. Most recently, he’s built unique furniture and household items out of large live edge slabs of wood at Ironwood Mills, an urban sawmill in Phoenix, AZ. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Out of work travel and tourism specialists in vacation spots can be hired cheaply to build a businessYou can build a 300K / yr business starting with a spreadsheet and a private slack groupIf you think that buying property in other countries would be a headache, you’re right.Action Steps:Contact Pieter Levels of Nomad List and pitch him a collaboration on this higher-end service.Smaller travel services are hurting. Pitch someone like “Scott’s Cheap Flights” a JV to help bolster his income.Get to one customer and do things that don’t scale to iterate on the product itself. Word of mouth marketing would be super effective.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Under30Experiences: Group Travel for Young AdultsThe Millennial Travel GuidebookNomad ListSelena’s HostelsRun With It Episode 23 with Jules SchroederLive Different Podcast with Matt Wilson 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Simple tip to increase your meeting effectiveness: stop 5 minutes early and ask “who will do what by when?”Generally easier to sell to a profit center than a cost center (listen to Aline Lerner episode for more on this)The hard part of this idea is building something users will stick with. Focus more on reducing friction and making the app a joy to use and worry less about back-end bells and whistles.Look for teachable moments within an industry as the foundation of content marketing for your business or even for the foundation of your app’s functionality.Note-taking is a necessary step in many industries (e.g. financial service, corporate governance) and non-compliance with note taking can come with serious penalties.Action Steps:Decide on the niche you want to serve. Will you go broad and seek a large user base for a low LTV per user or aim for less users in a more profitable niche (e.g. lawyers, financial services)Start with a simple integration that triggers emails to the user 10-15 minutes before the meetings in their calendar. The user can reply with their notes. Store them in an organized database for review.As your user base grows you can add premium features, like integrating with CRM or other note tracking app.If you have niched down you can customize your app to serve your chosen niche. For example create custom notifications and note templates that facilitate note taking for corporate compliance.A healthy long term vision might aim for 50,000 users at about $5 per month, grossing around $3 million a year in revenue.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Less Annoying CRM | Simple Contact Management for Small BusinessesScheduling Platform for Business | Cronofy the scheduling expertsMeasuring the ROI of Hiring Funnels with Aline LernerNathan Latka on Buying and Monetize Chrome extensionsNotionMarket size of the growing note-taking industryTyler King is the Co-founder and CEO of Less Annoying CRM. He's a proud bootstrapper and is passionate about starting and growing sustainable businesses for the long term. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:It’s inevitable that micro-mobility apps consolidate in the next 5-10 years. Look to examples from other industries (e.g. hotels and airlines) to see that this can be done.Action Steps:Partner with smaller players who are running scooter sharing servicesBring clients to them through your app and take a percentage of revenuesMove on to creating partnerships with larger players once you have built a foundationConsider ways to add value through this aggregated service (e.g. pay $10/month for someone to bring a scooter to your location)You might even entertain a bigger long-term vision... Facilitate a future in which transportation is seen as a utility. This business could eventually integrate public transit and other ride sharing platforms and incorporate government subsidies.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Soundtrack Your Brand: Background music that worksScooter app wars begin, and Lime isn't happy about itHow the novel coronavirus is speeding the scooter apocalypseUber reports $2.9 billion quarterly loss during pandemicOla Sars is a Stockholm based serial entrepreneur active in the music-tech space.He is the Founder and CEO of Soundtrack Your Brand, the world's fastest growing music-platform for B2B, which he co-founded together with Spotify back in 2014.Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Action Steps:Show validation through initial users in a small, local market. Leverage social networks as early distribution channels. Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:The Founder's Manual 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Launching a great product can also build your email listAction Steps:Podcast DashboardStart by creating an info and/or coaching product to help podcasters manage and grow their showsUnderstand the pain points podcasters are experiencingCreate software to solve said pain points (listen to episode 15 with David Hauser for more details)Teach programming to start a businessFind the type of programming jobs that are boring to experienced coders, but still valuable to end usersDevelop a systematized approach for novices to learn and deliver upon this type of workBundle indie creator contentFind independent creators who have a sizeable audience but aren’t huge; want them to both benefit from and contribute to your launch listPitch these creatorsConsult with JV and Affiliate specialistsFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Indie Hackers: Work Together to Build Profitable Online Businesses@csallenHumble BundleSahil Lavingia on the Indie Hackers Podcastcodecademy 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Nuggets:This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotelyDon’t forget about the incredible power of puns in branding and marketing.Action Steps:Create a business overview/plan including the product, points of differentiation, value proposition, etc...Create a financial model with some basic assumptions to ensure that the idea will be profitableValidate product/market fit (before spending serious money or seeking investment dollars)Create a basic landing page with the value proposition and run Facebook ads to itUse the data collected from ads to inform and iterate on the financial modelFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Sheets & GigglesStartup Financial Modeling via Startup RocketATHLEAN-XSix Pack PromiseNike Run Club AppColin McIntosh is Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. They won first place at Denver Startup Week 2018, have since gone on to make and raise millions of dollars in revenue and venture capital. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If you notice many open-source projects with lots of followers on a single problem, it’s probably a good opportunity; open-source projects are rarely as good as those with commercial resourcesAction Steps:Build a list of SaaS companies using ShopifySearch for Shopify apps that enable SaaS companies to use Shopify; consider buying them to jumpstart your customer baseContact Venture Capital organizations and pitch them on partneringEngage with aspiring SaaS founders on sites like Indie Hackers and offer this service with the caveat that you plan to productize itFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:OneSignalShopify's Tobi Lütke on Masters of Scale with Reid HoffmanConnecting Independent Software Vendors and CRMs with Steve BensonCan Shopify Compete With Amazon Without Becoming Amazon?The Toaster ProjectGeorge Deglin is Co-Founder & CEO of OneSignal, the most widely used mobile/web engagement platform. With over a decade of experience engineering software products, George was previously CTO for Uversity, a college social networking startup backed by Founders Fund and Bill & Melinda Gates Foundation. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:You’re not going to end homelessness worldwide. Don’t do nothing because you can’t do everything.Sometimes a non-profit model opens more doors for those who want to invest in a project.Action Steps:Interview homeless people, social workers, and shelter employees to qualitatively understand this problemRead The State of Homelessness in America to quantitatively understand this problemUnderstand sources of funding, like HUD in the US or benefactors that have overcome homelessness themselves.Contact the founder of Samaritan and ask to pick his brainLearn how typical homeless shelters are financedStart small - determine how to best help a handful of peopleFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:SimpleroThe State of Homelessness in AmericaSamaritanKivaHow Not to Die (startup advice by Paul Graham)Conversations with God: An Uncommon Dialogue, Book 1 by Neale Donald WalschCalvin Correli is the founder of Simplero, the all-in-one platform for online educators. He started it in 2009 to run his own business of teaching spiritual tools, like belief, emotions, love, and life purpose, to other entrepreneurs. It has since grown into a multi-million dollar business serving entrepreneurs all over the world, on a mission to simplify lives and raise the level of consciousness on the planet. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If you have a regular job, your employer might love you starting a business that serves the companyBuild credibility on the internet with people you might like to serve before you’ll need itAction Steps:Build trust on the internet by creating helpful, intermediate to advanced content for SaaS business owners.Build list of $1M+ revenue businessesContact owners offering to split-test their pricing pagesOnce it’s clear your strategy adds to the bottom line, start charging a percentage, perhaps 10-50%This is a service that might make itself obsolete to a given client within a year, so build a pipeline of other clients or offer other services after getting a foot in the door.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:TuplethoughtbotArt of Product PodcastBen Orenstein co-founded Tuple, a multimillion dollar company that allows coders to work simultaneously on a project remotely. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If Aline were building another business, she would avoid selling to a cost center rather than a profit centerWhen pricing your products and services inquire what your prospects’ discretionary budget is and price packages within that to get your foot in the door more easily.Action Steps:Reach out to engineering managers that pay Lever or Greenhouse at least 5 figures a year.Offer consulting to companies promising to analyze their hiring data and optimize their processTry to price your services within their discretionary budget to avoid facing the approval process involving a chain of command.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:GreenhouseLeverJobviteAline Lerner is the founder and CEO of interviewing.io, an anonymous technical recruiting platform where companies like Facebook, Uber, Dropbox, and Snap have hired great software engineers. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:“Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.” - Lao TzuHow stressed can you really be about losing some money if you planned on giving it all away anyway?Action Steps:Brainstorm a prototype both alone and also collaborating with designersConsider partnering withA successful inventor like DysonSomeone with an existing following (e.g. have previously launched successful design concepts via Kickstarter).Create a Kickstarter to test the ideaCreate funnels.Create Instagram ad and funnel to Kickstarter.Take a successful Kickstarter campaign to investors and plan productionPartner with Influencers.When you find a marketing strategy with consistent conversion rate double down on it.Design your product and your marketing to take advantage of virality. (make it highly remarkable and shareable).Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Acadium - Kickstart your digital marketing career for freeMoe Abbas’ InstagramMoe Abbás is the CEO and co-founder of Acadium, a platform that matches digital marketing apprentices with business owners. They’re disrupting the education system by providing relevant and free training opportunities to apprentices while helping business owners grow at very little cost. Moe started from nothing and bootstrapped himself from selling landscaping services door to door as a teenager to growing his Housing Contracting Company to 10 million dollar a year by his mid 20s. And now he’s building Acadium, and changing the future of education.. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Action Steps:Look within your own network and find a jeweler to partner withRun Google Ads to develop brand awarenessReach out to local influencers to develop a partnershipFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Society ServiceLabTikaCan You Tell Which Diamonds Are Lab Grown?Lab-Grown Diamond Jewelry | What are Synthetic Diamonds? | GIAMarike Van der Velden is a Dutch entrepreneur who runs Society Service, a high-end escort service. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Tell us what you think at [email protected]! If you like the show, please leave a review on Apple Podcasts.Nuggets:It’s easier to pivot after starting than to get started, so just start.Management tip: to avoid over or under managing, work with your direct report to get started and then let them drive their own ship.Move fast and don’t look back: things that you think are important early on will seem trivial later so don’t sweat.Being a great curator of content can be just as valuable as creating content, especially in an increasingly noisy information space.Action Steps:Start with a very minimal module (1 week) of management trainingIncorporate this into blog or newsletter as content for readers to applyConsult a lawyer to check whether it’s ok to share curated ideas in a paid newsletterTarget middle-level companies of 50 employees or less to beginLinks:LaudableThe Long-Term Effects of Management and Technology Transfer: Evidence from the US Productivity ProgramGoogle re:WorkLesson Plans as a Product with Rob FitzpatrickLooking For Syllabus 2.0We Need a New Science of ProgressAngela Ferrante is the founder and CEO of Laudable, a startup making it easier (and more affordable) to create video content by doing it all remotely. Laudable is out to kill the boring B2B marketing archetype (cough, the PDF case study) and bring human stories to life through video. Angela was previously the founding CMO at Sparkfund, a venture-backed energy technology company. Before Sparkfund, she started the alternative energy group at a Boston-based insurance company. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Don’t ask friends and family whether they like your idea. If they’re good friends, they’ll lie to you. Instead, ask them about their personal experiences.Listen with an open mind when hearing things you think you already know. Oftentimes, there’s much more depth to the idea than you’ve internalized.Action Steps:Answer Joe’s guiding questions to understand what you really want from a businessChoose your niche based on your interest and connectionsTalk with 30 members of that niche to understand their pain pointsBrainstorm solutions and ask prospects to pre-pay for themFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Ajax UnionJoe’s LinkedIn profile (mention Run With It and he will accept your connection)Evyrgreen (LinkedIn lead generation)Lesson Plans as a Product with Rob FitzpatrickGetting Things DoneThink and Grow RichJoe Apfelbaum is the CEO of digital marketing agency Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is the host of the popular podcast CEO Mojo and the producer of GrowTime.tv. In 2016 Joe was named the King of Kings County Brooklyn for his contribution to the business community in Brooklyn. Joe is proud of all his accomplishments, but most of all he is proud of his beautiful amazing kids. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:The most important asset an entrepreneur has is her persistence; don’t start until you’re ready to “sleep like a baby” (stay up all night crying)Action Steps:Identify the problemread US Department of Justice Study on Identity Theftunderstand where the $25 billion per year losses are going (i.e who is getting hit the most)speak with these organizations to learn more about the challenges they are facingDevelop the solutioncreate a business plan of how one would solve this problemclose the gaps needed to achieve this solutionPersistFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:AvailU.S. Department of Justice Study on Identity TheftBlack Mirror episode White ChristmasCredit KarmaStripeRyan Coon is the co-founder & CEO of Avail, an all-in-one software solution designed for do-it-yourself (DIY) landlords that is used by more than 600,000 landlords and tenants across the United States. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:If you desire power, you shouldn’t pursue it (paraphrased from Plato’s Republic)Action Steps:Create a marketing plan for growing Roscioli Wine Club and community.wineFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Roscioli Wine ClubWine Tasting Romecommunity.wineThe Flywheel EffectGregg Popovich is a wine connoisseurLindsay came to Italy 5 years ago when she was studying wine in the US, came to Rimessa Roscioli to do Alessandro's wine tasting, left in awe, fell in love in every sense did a U turn to get back. She now is a partner in the business and manages the Roscioli wine club along with partners Alessandro and Mattia. Alessandro Pepe has done it all - documentaries, theater, opened multiple wine bars in Dublin then returned back to Rome and ultimately was the mastermind behind Rimessa Roscioli, a wine bar and restaurant in Rome, and the created the Roscioli Wine Club and Community.wine. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Links:Principles by Ray DalioMan's Search for Meaning by Viktor FranklAccadium - Digital apprenticeshipsCal NewportDavid GogginsTim Ferriss Podcast EpisodeErin Hooley's Run With It Episode for E-commerce Growth 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

If you like the show, please leave a review on Apple Podcasts!Nuggets:Pick a business that you can grit throughSometimes grit is less intense and more zen. A reserved but committed approach can help you maintain energy on your project for the long haul.Action Steps:Create a simplified Process Flow Diagram (PFD) for how recycling is done todayResearch values of each stream in the PFDTarget the points at which you can amplify the most value.Incorporate some hard numbers in your research. Who pays for raw recyclable material, how much do they pay, and why?Research companies that incorporate recycled materials in their products or packaging. Find out the price points they pay. How do they make it profitable?Start a small local project where committed recyclers can contribute to special recycling containers and be tracked and get credit for their contributions.Raise some funding on the merit of the idea to test feasibilities. “Do good” projects like this may attract funders who strive to make a difference and care less about short term profitability.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:JustReachOut (Dmitry’s PR connection company)Criminally Prolific (Dmitry’s personal website)Terry Gross interview with Kate O’NeillAllbirds (more sustainable shoes)Pela (eco-friendly phone cases)Method (eco-friendly soap)Recycle More E-Waste with Anders AnkarlidA Good CompanyDmitry Dragilev is the founder of JustReachOut- a platform which has helped 5000+ brands and small businesses pitch journalists and get featured in press all on their own without the help of PR firms. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Nuggets:A Software as a Service (SaaS) needs to be so easy your grandma could use itIf you’re in a fear mindset, make a plan. No matter how great the plan is it will help you get into action, which is a much better state.If you want your business to grow, expect your marketing budget to expand ahead of growth. A stable marketing budget reflects a stagnant business.Action Steps:Start with a plan. Understand the basics of why and how this business would work before moving forward.Create a mock up by getting bids from UI designers.Invest in creating a product that you can launch to a small group of enthusiastic clients.Aim to use your first clients as evangelists that can spread the word to others on the benefits of the product. Create compelling case studies and document customer stories.Once you’ve dialed the product in and garnered effusive praise from your evangelists, start selling to other business owners.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:JB Kellogg’s WebsiteMarketing360 (Madwire’s marketing platform for small businesses)Paul Graham’s Do Things That Don’t ScaleRay Dalio’s PrinciplesJB Kellogg is the Co-Founder & Co-CEO of Madwire® which he started when he was 28 years old and, with the help of a championship team, grew the company to over 100MM+ in revenue and 500+ employees in under 10 years. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Nuggets:The first step is often to build your self belief and overcome your fearsU.S. business travel is a massive market ($1.6 trillion); business travelers took 462 million trips in 2013Action Steps:Find a similar product and try to sell it to one of your appropriate connections—a frequent traveler—using the marketing and branding you intend to ultimately use.Get feedback via forums that business travelers use; ask what they think about the shower experience.Connect with an engineer on Upwork and hire them to design a prototypeUtilize a Kickstarter or landing page to fundraise and test out your marketing ideas. Try mimicking a humorous & successful brand like Dollar Shave Club.After proving and tweaking the concept, build a larger market through giveaways, social media and influencer marketing (e.g. trade a tool for reviews or photos of influencers using it).Settle on a price point at which it will be “impossible to say no.”Develop more extensive distribution channels and make your way to airport gift shops and luggage retailers.Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:The Creator Mindsetnirbashan.comNir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Nuggets:This idea is so exciting because it’s a platform that expands both sides of a marketplace; it makes it easier for fitness instructors to get their content out, and easier for people to work out remotelyDon’t forget about the incredible power of puns in branding and marketing.Action Steps:Create a business overview/plan including the product, points of differentiation, value proposition, etc...Create a financial model with some basic assumptions to ensure that the idea will be profitableValidate product/market fit (before spending serious money or seeking investment dollars)Create a basic landing page with the value proposition and run Facebook ads to itUse the data collected from ads to inform and iterate on the financial modelFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Sheets & GigglesStartup Financial Modeling via Startup RocketATHLEAN-XSix Pack PromiseNike Run Club AppColin McIntosh is Founder & CEO of Sheets & Giggles, a pun-based, eco-friendly bedding brand that launched in May 2018 on Indiegogo with their first product: lyocell bed sheets made from eucalyptus trees. In their first 6 months in business, they received over 6,000 orders and nearly half a million dollars in revenue. They won first place at Denver Startup Week 2018, have since gone on to make and raise millions of dollars in revenue and venture capital. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run

Nuggets:James Dyson approached incumbent vacuum manufacturers with his idea for a bagless vacuum cleaner. They shot him down because “they sell bags”Even if your business is starting small, imagine the pitfalls you may encounter if it must rapidly scale.Be obsessed with your customers. It will arise from natural curiosity and even a bit of natural insecurity.Action Steps:Find co-founders who complement your skill set; can save a ton of money over hiring everything out in the beginningTalk with home printer users to learn what matters most to them and how you can service them better than incumbents; build a list of potential customers from these conversationsCreate a Kickstarter campaign to presell the idea to your listGet a better printer designed and prototypedFind a manufacturer who will make your productRaise money as needed to fund manufacturing (that will likely be the expensive part of this idea)Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:Built to SellThe Automatic CustomerEveryone’s favorite Office Space printer sceneRV Snap PadKent’s LinkedInKent Wilson is the co-founder and CMO of RV Snap Pad He is in charge of all key growth marketing strategies and tactics, such as conversion rate optimization, social media marketing, search engine optimization, and brand messaging. 🎙️ Podcast hosting provided by Transistor. Want to start your own podcast? Get 15% off your first year by going to transistor.fm/run