Actual Recycling with Dmitry Dragilev
China has stopped taking our “dirty” recycling, and now 15-20% of material collected in recycling ends up in landfills. Listen to Dmitry Dragilev describe a business idea to actually recycle recyclables.
Run With It · Chris and Eathan
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Show Notes
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Nuggets:
- Pick a business that you can grit through
- Sometimes grit is less intense and more zen. A reserved but committed approach can help you maintain energy on your project for the long haul.
Action Steps:
- Create a simplified Process Flow Diagram (PFD) for how recycling is done today
- Research values of each stream in the PFD
- Target the points at which you can amplify the most value.
- Incorporate some hard numbers in your research. Who pays for raw recyclable material, how much do they pay, and why?
- Research companies that incorporate recycled materials in their products or packaging. Find out the price points they pay. How do they make it profitable?
- Start a small local project where committed recyclers can contribute to special recycling containers and be tracked and get credit for their contributions.
- Raise some funding on the merit of the idea to test feasibilities. “Do good” projects like this may attract funders who strive to make a difference and care less about short term profitability.
Follow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.
Links:
- JustReachOut (Dmitry’s PR connection company)
- Criminally Prolific (Dmitry’s personal website)
- Terry Gross interview with Kate O’Neill
- Allbirds (more sustainable shoes)
- Pela (eco-friendly phone cases)
- Method (eco-friendly soap)
- Recycle More E-Waste with Anders Ankarlid
- A Good Company
Dmitry Dragilev is the founder of JustReachOut- a platform which has helped 5000+ brands and small businesses pitch journalists and get featured in press all on their own without the help of PR firms.
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