Remarkable Results Radio Podcast

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success. Jason Brennan, Fine Tune Auto Service, Lansing, IL and Hobart, IN. Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction (00:00:00) Transition from Plumbing to Automotive (00:02:05) Customer Service and Service Advisor Training (00:03:01) Training vs. Education in the Industry (00:05:15) Reputation Management (00:07:58) Daily Training and Rehearsal Practices (00:09:28) Improvements from Training and Peer Critique (00:12:17) Team Building and Individual Improvement (00:14:08) Teaching as Mastery and Knowledge Sharing (00:22:12) Defining Success and Perseverance (00:23:08) Peer Review and Networking Groups (00:25:16) Innovation and Customization in Business (00:29:36) Attracting and Hiring Smart People (00:30:05) Marketing Strategies for Shops (00:31:42) Organic Social Media and Community Building (00:33:32) Work-Life Balance and Turning Points (00:34:10) Joining Peer Groups and Business Turnaround (00:35:36) Leadership Development and Delegation (00:37:07) J Closing Reflections and Family Involvement (00:38:05) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm        

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn ​In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the common communication challenges that auto repair shops encounter on a daily basis. Recognizing that miscommunication can lead to costly mistakes, frustrated employees, and dissatisfied customers, Chris emphasizes the importance of establishing a strong foundation of shared understanding within the team. To address this, he introduces 30 essential industry terms that every shop should know, aiming to help teams develop a common language, minimize confusion, and streamline shop operations.Throughout the episode, Chris shares practical tips for fostering clear and effective communication among team members. He discusses strategies for ensuring that everyone—from service advisors to technicians—understands key operational and performance metrics, such as average repair order (ARO), car count, gross profit, and labor hours. By breaking down these terms and their significance, Chris empowers shop owners and staff to make informed decisions and work more cohesively.Chris also highlights the importance of choosing the right communication methods for different situations, whether it’s face-to-face conversations, digital messaging, or written documentation. He explains how selecting the appropriate channel can prevent misunderstandings, speed up workflow, and enhance overall shop efficiency.Sponsored by Shop Marketing Pros, this episode is packed with actionable strategies designed to help shop owners strengthen team collaboration, elevate customer service, and drive sustainable business growth. By building a culture of clear communication and shared knowledge, auto repair shops can not only improve their internal processes but also deliver a superior experience to their customers.Introduction and Sponsor Message (00:00:05) Coach Chris introduces the podcast, outlines its focus, and highlights the episode sponsor, Shop Marketing Pros.Series Launch and Communication Focus (00:01:19) Chris explains the start of a new series, apologizes for previous technical issues, and emphasizes the importance of shop communication.Common Communication Problems in Auto Shops (00:02:20) Discussion of how most shop issues stem from poor communication, not technical failures.Consequences of Poor Communication (00:03:31) Explains how miscommunication leads to comebacks, wasted time, lost sales, and burnout.Types of Communication Problems (00:04:34) Breakdown of wrong communication methods, improper language, and poor listening in shops.Fixing Communication with Shared Language (00:05:31) Stresses the need for a shared vocabulary and alignment among team members.Challenge: Assess Team Understanding of Terms (00:06:26) Chris challenges listeners to test their team's understanding of 30 essential shop terms.Essential Auto Repair Terms: 1–5 (00:07:20) Defines repair order, digital vehicle inspection, flag hours, flat rate, and can job.Essential Auto Repair Terms: 6–10 (00:08:22) Explains comebacks, diagnostics, parts margin, labor rate, and technician notes.Essential Auto Repair Terms: 11–15 (00:10:32) Covers deferred work, estimate/quote, OEM parts, aftermarket parts, and drivability concern.Essential Auto Repair Terms: 16–20 (00:12:39) Discusses upsell, bay utilization, conversion rate, labor hours per repair order, and average estimate.Essential Auto Repair Terms: 21–25 (00:14:47) Details average repair order, gross profit, technician efficiency, technician productivity, and work in progress (WIP) screen.Essential Auto Repair Terms: 26–30 (00:15:59) Covers dispatching, multi-point inspection, cores, maintenance schedule, and warranty work.Final Thoughts and Call to Action (00:19:27) Encourages clear language, invites feedback, and gives a final sponsor shoutout.Closing Remarks (00:20:22) Coach Chris signs off, wishing listeners a great day.chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoachingAutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairs

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today…I want to discuss the benefits of the recent camping trip my wife and I enjoyed in Northern Michigan.As our listeners well understand - we talk a lot about getting outside our comfort zones on this podcast - and while that is usually in the context of practicing our communication skills, today, the topic is more about stepping AWAY… Specifically from people, electronics, and modern comforts or modes of transportation, and instead highlight the benefits of immersing yourself in nature and rebooting your mind.My wife, Betsy, and I did our stepping away together by stepping onto a ferryboat and taking a nearly 2-hour trip West into Lake Michigan.  We traveled from Fishtown in Leland (tip of the pinky on the Michigan map) and docked at South Manitou Island, where we would hike and camp with only the things we carried.South Manitou is a 10-mile circumference, barely inhabited island in the Sleeping Bear National Lakeshore.  Its pristine fresh water is as blue as the Caribbean, just not as warm!If our adventure intrigues you, you’ll enjoy this episode, as I hope to challenge and encourage you to seek out a similar type of adventure, as well as learn why I think this topic merits greater emphasis in our modern lives, now more than ever.Today’s WOTD is: GarrulousGAIR-uh-lusadjectiveContaining many and often too many words.Talkative.  Verbosity.“He delivered a rather garrulous speech.”Some Context:This camping trip has been on the calendar for me and my wife most of the year.Our anniversary gift(s) to ourselves has involved a mix of ordering camping gear online -to frequent trips to REI.What’s important to note is that I have virtually no real experience ‘camping’ or ‘backpacking.’Sure, I am into rucking as a fitness regime, and that builds strength to carry heavy loads long distances - hiking and backpacking involve practical gear, and as light a load as you can possibly make to bring what you need to survive.Our goals were threefold.  1.) Unplug and disconnect from devices, noise, and distraction2.) Immerse ourselves in nature3.) Reboot and return refreshed - with the “Three Day Effect” (which we’ll explain)My hope was that this will improve for my wife and I both, our creative minds, our ability to focus and solve problems, and in general become more adept with backpacking and camping to take longer adventures together!UNPLUG:On the goal of disconnecting:Listen. I’ve felt like stepping away from constant connection for a while now.I’ve done something of an Irish Goodbye with Facebook.  That is, I never said anything, I just sort of left it.  There are so many reasons, many of which our Speak Up listeners are familiar with. Despite benefiting from a social media presence in my career, I am no fan of social media.I could tell you more about alarming statistics of wasted human time (i.e. that the equivalent of 200,000 entire human lifetimes are spent endlessly scrolling social media)I could talk about how companies like Meta are harvesting every piece of data they can about you to manipulate you to a.) spend more time on their ecosystem and b.) spend money with their advertisers.I could tell you I’m sick of being distracted…But the real catalyst for me was regarding some exchanges I observed among even respected friends.  Public disputes were becoming more common - toxic groupthink was becoming more normalized - and antithetical points contrary to topics we cultivate and invite guests to discuss on this show were becoming more popular.The argument that “we need to be the good we want to see” in order to produce better online interactions is not, I repeat, NOT a valid point when the platform is deliberately engineered to harvest your information, manipulate, and distract you.  While I am open to participation in an online forum to stay connected with my far away friends, I don’t know of such a platformSo I left.  Sometime back in May.I mention this - because when people say “Unplug” they often think about it in terms of a social media break.  No no.I knew I was craving MUCH more than that.In the months I’ve been off social media, I have celebrated happy occasions, mourned the loss of loved ones, enjoyed success in my occupation, traveled to another continent, and eaten amazing meals with wonderful people, and yet… all this while remaining present has been my goal. Achieving varying degrees of real presence… I think… is nearly as exhausting as being distracted. And make no mistake.  I am an extroverted personality!I think this is rather profoundly true for a lot of us, and may be something to consider on why you may catch yourself endlessly scrolling, instead of asking yourself “What am I looking for?”  Try asking yourself, “What are you looking to escape?”The answers may not be obvious - but what became clear to me in my

Thanks to our Partners, NAPA TRACS, and Today's Class The automotive parts industry faces a disproportionately high return rate compared to other sectors, driven by misdiagnoses, improper installations, and fraudulent returns. This creates a significant financial burden on manufacturers and the entire supply chain. In this podcast, the guests explore these challenges and emphasize the need for stronger collaboration and communication between manufacturers, distributors, and repair shops. They advocate for a “Check the Part” initiative, encouraging thorough quality checks, proper documentation, and accurate diagnosis to reduce return rates. By adopting these strategies and leveraging technology, the industry can improve profitability, reduce inefficiencies, and boost customer satisfaction. Ryan Kooiman, Director of Training, Standard Motor Products. Ryan’s previous episodes HERE. John Carney, President, FDP Friction Science Michael Campana, Sr Manager of Quality Engineering, Dorman Products Show Notes: Watch Full Video Episode https://checkthepart.com/ Introduction (00:00:00) Impact of Warranty Costs and Identifying Return Reasons (00:04:40) Retailer Trial and Measurable Impact (00:06:37) Installation Best Practices and Logical Steps (00:07:55) Potential for QR Codes and Technology in Returns (00:08:40) Manufacturer Feedback and Data Analysis (00:10:41) QR Code Campaign and "You Can't Know Everything" (00:15:59) Challenges with Technician Compliance (00:17:32) Box Swapping and Manufacturer Mismatches (00:20:39) Distribution Verification and Fraudulent Returns Statistics (00:21:36) Invalid Warranty Returns and Used OEM Parts (00:23:12) Reverse Distribution Inefficiencies and Cost Impact (00:24:28) Compressor Kits and Professionalism in Installation (00:26:14) Manufacturer Analysis and "Check the Part" Awareness (00:28:16) Actionable Steps for Installers and Documentation (00:29:01) Communication Between Shops, Distributors, and Manufacturers (00:31:55) Feedback Loops and Continuous Improvement (00:33:30) "Check the Part" Campaign Resources and Recognition (00:35:37) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional...

Thanks to our partner PromotiveWelcome to Part 1 of our annual Benchmark Report—hosted by Hunt Demarest, CPA, from Paar Melis & Associates. We dig into real financial data from hundreds of auto repair shops across the U.S., based on actual bookkeeping, not surveys.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-reportKey Takeaways:Average monthly sales dropped from $149K (2023) to $123K (2024), but sales per advisor, technician, and bay remained steady.Gross profit % increased (from 51 % → 52 %), and overall expenses dropped (35 % → 33 %), boosting shop profitability.Advertising spend fell (3 % → 2 % of sales): shops that advertise less might be missing opportunities.Productivity plunged (57 % → 47.6 %)—likely due to fixed staff levels & fewer cars in 2024.Context matters: metrics like average repair order, car count, and productivity are interconnected—local benchmarks offer more accurate insight.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech TrainingKey Takeaways:Survey Demographics & LimitationsSkewed Representation: 62% of respondents had 20+ years of experience, while entry-level and mid-career techs were underrepresented. Geographically, responses were heavy in the East/Midwest but sparse in central/western U.S.ASE Certification Bias: 80% of respondents held ASE certifications, contrasting with the broader industry (only ~25% of U.S. technicians are ASE-certified). Fanslow urges broader participation for accurate data.What Technicians WantProper shop equipment (87%) – Includes OE tools (e.g., GTS+ for Toyota/Honda), ADAS calibration tools, and powertrain tables 210.Paid vacation (83%) and retirement plans (72%) – Fanslow notes ambiguity in definitions (e.g., weeks offered) and calls for industry standardization.Paid training (65%) – Despite high demand, many techs underutilize training opportunities.Hourly/salary (majority) > hourly + production bonus (25%) > flat rate (20%). Fanslow attributes this to desire for stability, especially in rust-prone regions where labor guides may be unrealistic.Industry Pain PointsLow Satisfaction: Only 49% would recommend their shop to a friend. Poor communication (30% approval) and inadequate mentorship (<30%) are key issues.Urgent Needs: Higher pay (78%) – Fanslow advocates for cost-of-living-adjusted wages over raw dollar comparisons.Better benefits, tool allowances, and management (13–14%) – Vague but critical for retention.Call to ActionIncrease Survey Participation: Fanslow urges technicians to join WrenchWay (free) to amplify diverse voices, especially from underrepresented regions/experience levels.Shop Owner Accountability: Recommends transparent conversations about compensation, equipment, and mentorship programs to address dissatisfaction.Notable Quotes“4700 respondents is impressive, but in a field of 800,000 technicians, it’s hardly a scratch.” – Matt Fanslow “If you’re not paying attention to cost-of-living-adjusted wages, you’re missing the point.” – Matt Fanslow Actionable InsightsFor Technicians: Join WrenchWay to contribute to future surveys. Advocate for clear career paths and training at your shop.For Shop Owners: Benchmark pay against local cost of living. Invest in OE tools and mentorship programs to retain talent.Industry-Wide: Address communication gaps and collaborate with schools to improve perceptions of the trade (only 25% of shops support local schools).Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

August might feel far off, but now’s the time to get your marketing dialed in. Back-to-school season, college car checkups, fall event prep, it’s all coming fast. Brian Walker and Caroline Legrand break down what shop owners should be doing in June to stay ahead of the game.You’ll hear why now’s the time to smooth out your schedule for slower months, how to build campaigns around national days (yes, even Tug of War Day), and what themes you can tap into to keep your shop top-of-mind.If you’re looking for simple, practical ideas to stay ahead, fill your bays, and have a little fun doing it, this one’s for you.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)August Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Thanks (00:00:10) Brian introduces Caroline, thanks sponsors, and sets up the episode’s focus on August marketing preparation.August Marketing Overview & Back-to-School Themes (00:00:59) Discussion of August marketing, back-to-school prep, safety, community drives, and planning for fall events.Planning Ahead for August & September (00:02:15) Emphasizes planning marketing in advance, scheduling repairs for slower months, and balancing shop workload.August Monthly Themes (00:04:40) Covers National Dog Month, Happiness Happens Month, and National Back to School Month as social media topics.Back-to-School Drives & College Car Prep (00:06:05) Ideas for school supply drives, prepping college students’ cars, and timing service appointments.August Weekly Observances (00:07:37) Highlights National Management Training Week and its relevance to fall conference season and staff training.Drive Sober or Get Pulled Over Campaign (00:08:24) Discusses the national safety campaign before Labor Day and ways shops can promote safe driving.National Composites Week (00:09:28) Educational opportunity to discuss vehicle materials, composites, and new trends in automotive manufacturing.National Aviation Week & Coast Guard Day (00:11:18) Ideas for local collaborations, celebrating aviation, Coast Guard, and sharing personal or community stories.Stop on Red Week & School Zone Safety (00:14:23) Promoting back-to-school safety tips, school zone awareness, and safe driving reminders.Sturgis Motorcycle Rally & International Clown Week (00:14:59) Mentions the Sturgis Rally and shares humorous stories about clowns, with ideas for lighthearted shop content.August Days of the Month Overview (00:17:01) Notes that August has fewer auto-repair-relevant days, but highlights a few for creative marketing.Worldwide Web Day (00:17:22) Encourages shops to promote their websites, run scavenger hunts, or highlight online content.National Coast Guard Day & Purple Heart Day (00:18:02) Opportunities to honor military service members and veterans in the community.International Coworking Day (00:18:33) Spotlights teamwork within the shop, highlighting staff collaboration and camaraderie.National Nonprofit Day (00:18:54) Showcases shop involvement with local nonprofits and community engagement.National Vlogging Day (00:19:05) Encourages shops to create and share video content, leveraging video for marketing.National Delivery Driver Appreciation Day (00:19:28) Recognizes delivery drivers, both for parts and gig economy, with potential promotions or appreciation posts.National Tug of War Day & Rock Paper Scissors Day (00:20:15) Fun team-building activities and social media content ideas for shop staff.National Petroleum Day (00:21:12) Industry-relevant day to create engaging or educational content about petroleum and automotive services.Back-to-School Car Care Campaigns (00:21:29) Ideas for car care packages, safety checks, and promotions tied to back-to-school season.Hosts’ Favorite August Marketing Days (00:22:19) Brian and Caroline share which August days they’d choose for shop marketing, adding a personal touch.Closing & Outro (00:23:13) Thanks to sponsors, encouragement to listen to other podcasts, and final sign-off.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at Vision Hi-Tech Training & Expo, Ben Dexter sheds light on a common issue: many shop owners are only scratching the surface of what their shop management systems can do. From underutilized tools to overlooked processes, this conversation uncovers the true value of role-based training, strategies for better customer communication, why profit should be seen as a healthy business goal, the impact of digital vehicle inspections (DVIs), why strong service advisors are essential, and the crucial role of inventory control in shop performance. Whether you’re a shop owner, service advisor, or team leader, this episode offers practical takeaways to help your business thrive. Ben Dexter, National Training Manager, NAPA TRACS. Find Ben's other episodes HERE Show Notes Vision Hi-Tech Training & Expo: https://visionkc.com/ Shop Management System Utilization (00:01:21) Shop Owner Mindset and Growth (00:02:56) Labor Matrix and Pay Structures (00:04:39) Communication and Transparency (00:06:21) Profitability and Professionalism (00:07:45) Customer Experience Focus (00:08:36) Inventory Control and Efficiency (00:09:30) Inventory Management Best Practices (00:10:58) Parts Stocking and Human Error (00:11:21) Balancing Inventory Investment and Efficiency (00:13:07) Service Counter and Customer Experience (00:15:41) Workflow, Process, and Flowcharts (00:20:07) Role-Based Training and SOPs (00:23:23) AI and Shop Management (00:26:45) Interview Process and Diagnostic Challenges (00:29:20) Service Counter Accountability (00:31:56) Breaking the Cycle and Seeking Help (00:34:17) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm        

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeEmail-Seriously!In many business conversations the first correspondence is often by email and it is NOT going away anytime soon. While YES email in general has MANY problems there are still professionals who are more responsive to emails than texts or phone calls.We’ll be talking about email in terms of impressions, practicality, and interactions.I’ll lay a few ideas out and then we’ll discuss some best practices for team ownership so email correspondence doesn’t result in dropped balls.Today’s WOTD is: EloquentWe’ll define our word - after we hear a word from our sponsors who make this show possible!adjective: marked by forceful and fluent expression, an eloquent preacher: vividly or movingly expressive or revealing, an eloquent monumentOn Making an Impression:In the aftermarket - and countless other small businesses - it is very common to see email interaction with people using public domain email addresses.  This can be the casual:  .gmail.com / .icloud.com / .yahoo.com  | The older… @aol.com / @hotmail.com / @netscape.com.Or - what I will simply call “serious” emails - those that use their own custom domain names.While we ALL use some casual and older email suffix - I want to raise a few points to help you consider moving yourself or your organization to owning, maintaining, or providing your own email domain.There is just no denying the casual nature of the suffix, and it feels like an afterthought in business settings if you’re still relying on .gmail… Sending an email with a link from your shop?  Best if it is not from [email protected] you’re networking, applying for a job, or running a transaction - a more “serious” email suffix does appear more professional, stands out, and builds trust.Is it a game changer?  Not always - but like any other feature of a business, it is a factor in how you are being perceived.Communication goes far beyond the words we use - and absolutely involves our outward appearances - even our digital appearance.  With most every inbox - before every subject -is the address the email is from.On the older suffixes, it’s commonly joked about, but there are strong assumptions that if you have an AOL email address today in 2025 - you most likely no long care that “you’ve got mail” and you probably won’t check it either.  Is it fair?  No maybe not - but I can speak from experience on this.  If you are working with a client using older emails like AOL - and you must email them - I’m a big fan of calling to let those individuals know to check their email… in most cases. If you’re offended by this and you use an AOL email - go ahead and send an email to [email protected] and… be sure to leave me your number!    In all seriousness - if we are engaging via email - it is almost always for a transaction or in some form of a professional capacity and less likely for personal correspondence…Which leads me to a best practice I’ve encouraged for nearly a decade.Create standardized company emails for EVERY employee.I came across a shop doing this just this morning. It is RARE to see this.EVERY employee in the shop that had a user in the system they all had an email address from the organization.Advisors and Techs!I’ve seen many shops that have communication specialists who are given a business email - but almost always the service specialists are using a generic email - often with some inappropriate names…Follow me on this.This goes well beyond appearance -staff that have a need to correspond with a vendor or partner are best to be doing so with an email that proves their employment.Why?Think about it.If you have individuals with their own emails functioning as established employees - do your vendors know when they are no longer employees?  Businesses that provide employees with emails have 100% control over that email being disabled if the employee is no longer with the business.In our ever increasingly technological field- this has ramifications on a wide variety of partnerships, tool access, and security credentials.  The sheer volume of applications and software platforms that you may need to manage logins with can be managed much easier if you know automatically - the email that they were granted access with.Which leads me to practicality:When I am working with people - they typically have to administrate users in some form.It is rare that a file is on hand with the proper contact records for an employee.  In a recent example - there were some decent human resource records - and the owner used those to start logins.  When the email verification (a necessary security measure today) went out - it was revealed that many of the people on the list no longer had access to the personal emails they had once upon a time provided to the organization.In all businesses - there is a need to communicate things

Thanks to our Partners, NAPA TRACS, and Today's Class In celebration of ten years of podcasting, Carm Capriotto reunites with early guests—Dwayne Myers, Clint Dudley, and Gene Morrill—to reflect on their original episodes and the evolution of their businesses. The episode explores their growth over the past decade, the vital role of coaching, continuous education, and adapting to industry changes such as labor rates and operations. Emphasizing the importance of strong processes, community, and putting people first, the conversation highlights how shared experiences and lifelong learning drive success in the automotive repair industry. Clint Dudley, Shade Tree Auto, Grimes, IA. Clint’s previous episodes HERE Dwayne Myers, Dynamic Automotive. Dwayne’s previous episodes HERE. Gene Morrill, Certified Automotive in Glendora. Gene’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction & 10th Anniversary Kickoff (00:00:00) Early Podcast Episodes & Guest Introductions (00:01:11) Podcast’s Impact & R&D Philosophy (00:03:19) Dwayne’s Journey & Business Growth (00:05:28) Podcast as a Turning Point (00:06:36) Clint’s Growth Story (00:08:10) C Gene’s Reflections & Downsizing (00:10:06) Family, Health, and Work-Life Balance (00:11:33) Memorable Moments & Industry Changes (00:14:31) Evolution of Podcast Formats (00:16:02) COVID-19’s Impact on Business (00:21:09) Transition from Technician to Business Owner (00:21:58) The Value of Coaching & Peer Groups (00:22:52) Coaching vs. Expert Help (00:25:59) Learning from Other Industries (00:27:30) Giving Back & Mentoring (00:28:48) Industry Stats: Fuel, Wages, and Labor Rates (00:30:50) Shop Owner Burnout & Value Pricing (00:34:50) Business Education for Shop Owners (00:36:09) Language Shift: The Rise of the Specialist (00:38:36) Rising Costs & Labor Rate Realities (00:42:42) Legacy of the Podcast: Making People Better (00:44:53) Final Words & Takeaways (00:49:23) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop...

Thanks to our partner PromotivePlanning for taxes shouldn’t feel like rolling the dice. In this episode of Business by the Numbers, Hunt walks through how smart shop owners use real data, not hope, to forecast and manage their tax obligations all year long.Why Q2 and Q3 are the real moneymakers for accurate tax forecastingWhen it actually makes sense to buy that truck for the write-offHow and when to adjust your tax estimates (and why it matters)The truth about retirement contributions as a tax strategyCommon mistakes shop owners make by skipping tax planningThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Have you ever met someone who just gets it, like, really understands what it takes to create a business people rave about? That’s exactly who Brittany Hodak is. And thanks to Kim Walker, who nailed it as the host of this episode of the Auto Repair Marketing Podcast, we get to hear Brittany drop insight after insight that every shop owner needs to hear.Kim sets the stage perfectly, bringing her passion and real-world experience into the conversation. The energy between her and Brittany is electric, and the value they deliver? Next level.Brittany breaks down what it means to turn your customers into superfans, not just repeat clients, but people who shout your name from the rooftops. And let me tell you, this isn’t fluffy theory. She gives real, actionable advice that hits home for our industry. From the power of storytelling to how to destroy customer apathy, this episode is packed with takeaways you can use.If you’re ready to stop being just another shop and start being the shop, this one’s your playbook. It’s about way more than fixing cars, it’s about building a brand, creating a connection, and delivering a customer experience that people can’t stop talking about.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc)Brittany Hodak - websiteFollow Brittany on Instagram and DM her “elevator” and she will send you her resource to help you identify areas in your shop where you can improve the customer experienceFollow Brittany on Instagram, Facebook, YouTubeShow Notes with TimestampsIntroduction (00:00:01) Introduction to the podcast, episode number, and guest, Brittany Hudak.Sponsor Acknowledgments (00:00:32) Thanking sponsors RepairPal and App Fueled, with brief sponsor messages.Vision High Tech Expo Experience (00:01:09) Kim shares her excitement about hearing Brittany speak at Vision and the impact of her talk.Brittany’s Background & Customer Experience Roots (00:02:08) Brittany discusses her background, her father’s influence, and her passion for customer experience.Industry Event Attendance & Community (00:03:27) Discussion about the small percentage of the industry attending events and the value of community.Brittany’s Book & Super Approach (00:04:30) Introduction of Brittany’s book "Creating Superfans" and the SUPER framework.Shark Tank & Notable Clients (00:04:30) Brittany’s Shark Tank experience and work with high-profile clients like Dr. Pepper and Dolly Parton.Dolly Parton Stories & Imagination Library (00:06:10) Brittany shares personal stories about working with Dolly Parton and the Imagination Library.Branding & Audience Engagement (00:09:18) Kim discusses Brittany’s branding, engaging presentations, and the importance of thoughtful design.Uranus Fudge Factory Marketing Example (00:11:15) Brittany recounts her visit to Uranus, Indiana, and its memorable marketing approach.Overcoming Customer Apathy (00:12:58) Brittany explains apathy as the biggest threat to shops and how to combat it with unique experiences.Learning from Other Industries (00:16:43): How auto shops can learn from remarkable experiences in other industries and tourist attractions.Sponsor Messages (00:18:03) Additional sponsor messages for RepairPal and App Fueled.SUPER Framework & Storytelling (00:20:09) Introduction to the SUPER framework, with emphasis on the importance of storytelling in branding.Customer Experience & Chewy.com Story (00:24:57) Brittany shares her Chewy.com experience, highlighting the power of personalization and customer care.Personalization & Memorable Touches (00:29:34) Examples of small gestures (like Hot Wheels cars) that create lasting customer loyalty.Avoiding Common Mistakes in Creating Superfans (00:35:47) Mistakes companies make, such as lack of personalization and misuse of AI, and how to avoid them.Final Thoughts & Resources (00:39:17) Brittany offers a free resource (slow elevator guide) and shares where to find her online.Podcast Closing (00:40:50) Kim wraps up the episode, thanks Brittany, and provides information on where to find the podcast.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded live at the Institute Summit 2025, explore what it truly means to stand out in today’s evolving automotive industry. Cecil Bullard covers major industry shifts, including electric and autonomous vehicles, the growing influence of private equity, and the increasing specialization of shops. Cecil also opens up about leadership, mentorship, and the personal habits that drive success, such as effective time management, the power of “mindless work,” and adapting communication styles using tools like the DISC profile. Packed with real-world advice on business planning, self-belief, and resilience, this episode is essential listening for industry professionals aiming to thrive and lead amidst ongoing change and innovation. Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Episode (00:00:00) Getting to Know Cecil Bullard (00:01:49) Advice and Mentorship (00:04:49) Industry Trends and Technology (00:05:19) Specialization and Shop Survival (00:06:42) Time Management and Productivity (00:08:05) Stop Stopping: Overcoming Self-Limitation (00:09:56) Personality Types and Communication (00:11:26) Future of ADAS, EVs, and Specialty Shops (00:16:56) Private Equity and Industry Consolidation (00:18:25) Shop Valuation and Selling (00:20:53) Planning for Succession and Exit (00:28:22) Mentorship and Coaching (00:31:07) Lessons to Younger Self (00:33:04) Wealth, Security, and Time (00:34:10) Career Path and Commitment (00:37:42) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm        

Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeThe idea for this episode came from an inquiry originating with one of my colleagues.They had read an AI description of how a check-in process would work within a software platform, and he rightly reached out to me to check to see if the AI response was accurate.It was not accurate - it was pure fiction.It was worth probing why this was important, and this colleague was getting questions from shops more regularly about the ability to do a “walk out” or Curbside check-in or initial inspection when greeting customers at their vehicle.If this is something you or your team have been considering - I’m going to encourage you to hear me out, and I’m going to leave you with some important questions you can use to discuss if this is a good idea for your shop… or perhaps, determine it isn’t.Today’s WOTD is:StringentadjectiveStrict, precise, and exacting.“The process has some very stringent requirements.”I’m going to refer to any form of vehicle side check-in process as “curb-side” check-in for this conversation - but the idea for this form of greeting the customer at their vehicle comes in many permutations, few of them involve an actual curb.Many businesses feature some form of drive-up or drive-thru service.  Restaurants being one of them, but in our conversation, I’ll focus on vehicle-centric businesses, which I feel are common, and show us plenty about what works and what doesn’t.1.) Dealerships2.) Car Washes3.) Airport Car Rental Returns(No, I am not going to mention quick oil change lanes … not because it isn’t potentially relevant… but because I have never used a quick lube… really!)Most of the time I find myself having a conversation about curb-side checkins, one of my clients at Autoflow will have had a dealership experience of their own.  (There are many reasons independent shop owners visit our dealership friends… but the majority of the time it’s when they are confronted with a vehicle recall.)  It was a positive experience for them, and quite… nice!The dealer process begins with pulling into a large, bright, clean, well lit multilane drive up queue.  It can be impressive.  I’ve recently participated in one of these, and will explain more on my experience later.Why is this so common, and why is it so impressive?Think about the dealership service model.  (Which by the way - is expanding, as sales become more challenging, look for dealers to compete more aggressively for service work in today's market)Dealers thrive with a longstanding reputation of being the best place to bring a vehicle for training, tooling, and quality parts.You have a new vehicle that needs service, you take it to the source (for you, the place you bought it.)Your entry into the facility is as simple as pulling up to an automated door.  You enter, and it almost feels like your vehicle is on something of an assembly line.The vehicle is scanned, and you are greeted. The advisor has a tablet in hand - they confirm a few things, and then they usher you into a gorgeous waiting area, where you are quite sure you can survive in comfort, with enough food and drink to last several days.Next is the car washes:My son has managed a local car-wash, and this is one of the types that offers memberships, and has a relatively complicated screen based check in system if you don’t have a membership.Frequently, the staff are greeting customers and helping them through the screen prompts, and of course, at the tunnel you have the task of guiding people into the wash safely… boy do we hear stories about THAT!Lastly, I’ll mention Airport Car Rental Returns.Traveling a great deal in my present role, I’ve become quite familiar with the car rental scene, and in particular, returning the rentals.  It’s one of the only parts of the process that is almost always completely smooth.  Staff guide you to a spot, greet you, and ask how things went.  As you collect your things, they scan the car back, they remind you not to take the key, and they confirm you are all set, and point you to the terminal at the airport.OK - I’ve described three very different scenes.Now let me ask you a question.Which of those three scenes do you think will most consistently generate the best conversations?  The dealer lane?  The Car Wash?  Or the Car Rental Return?Let me tell you from my experience… it’s the Car Rental Return!!!Before you disagree with me or say “Well Craig… that’s a CHECK OUT, not a CHECK IN…”That..Is part of my reason for building into this topic this way, and starting with that question.Conversation is not important to all customers, but for me, it is an absolutely critical part of building rapport, getting to know the client, and making sure they feel great about coming back again.Let me ask another question:  What are most interactions like in the dealer lane?For me, they are always

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded live at the NAPA NOW event, a panel of industry experts, including Robin Cowie, film producer and former leader of the Madden NFL game franchise, discusses how the NAPA Autotech XcceleratoR Program will revolutionize automotive technician training. This extended reality solution replaces traditional classroom learning with immersive, real-world simulations, enabling faster skill development, higher retention, and reduced training time from months to days. The panel highlights the program’s impact through honest technician beta feedback, showcasing its ability to enhance certifications, boost shop efficiency, track technician progress, attract new talent, and ensure ongoing education and proficiency. Matt Crumpton, Director of Program Development, NAPA Auto Care Robin Cowie, Creative Technologist AI, VR, AR, content Producer/Director. https://skillmaker.ai/ Daryll Caughron, NAPA Autotech Training Jim Przybylski, NAPA Autotech Training Show Notes: Watch Full Video Episode https://napaautotechxccelerator.com/ Robin Crowley's Background (00:01:30) Virtual and Augmented Reality Experiences (00:03:53) Partnership Development (00:05:09) Industry Challenges (00:07:00) Accelerated Training Concept (00:08:22) Recruitment and Apprenticeship Programs (00:09:40) Assessment in Training (00:10:13) Importance of Skill Assessments (00:15:37) Immersive Learning Experience (00:16:42) Gamification in Training (00:17:34) Phygital Learning Concept (00:18:38) Certification and Progress Tracking (00:19:43) Technician Skill Refreshers (00:23:00) Feedback from Auto Care Council (00:24:17) Tech Assist Overview (00:25:07) Efficiency and Workflow Improvement (00:27:24) Tech Support Integration (00:28:35) Structured Data Utilization (00:31:01) Dad’s Influence on Learning (00:32:10). Program Launch Details (00:34:27) Target Launch Timeline (00:37:23) Continuous Improvement (00:40:05) Industry Challenges and Opportunities (00:42:27) Integration with Robotics (00:43:58) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. <a href="https://craigoneill.captivate.fm/" target="_blank"...

Thanks to our partner PromotiveExpanding your auto repair business is an exciting venture, but it brings forth critical decisions, especially regarding entity formation. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis and Associates, delves into the complexities of creating a new entity for your business expansion.Key&nbsp;Topics&nbsp;Covered:Ownership Implications: Understanding how different ownership structures affect your decision to form a new entity.Legal Considerations: Evaluating the legal protections and liabilities associated with separate entities.Tax Implications: Analyzing the tax benefits or drawbacks of establishing a new entity.Operational Costs: Assessing the administrative and financial costs involved in managing multiple entities.Strategic Decision Making: Guidance on making informed choices tailored to your business's unique circumstances.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech TrainingKey Takeaways:Ubuntu – What It MeansUbuntu is an African philosophy that translates to "I am because we are."It emphasizes collective success: "I succeed because you succeed."Matt discovered the concept through a documentary on the Boston Celtics.Lessons from the Boston CelticsThe Celtics’ success was built on teamwork, sacrifice, and shared goals.The "Big Three" (Paul Pierce, Kevin Garnett, Ray Allen) were asked by Coach Doc Rivers: "What are you willing to give up to win?"Unlike professional athletes, most employees don’t have financial security, making true teamwork harder to achieve.Applying Ubuntu in the Auto Repair IndustrySuccess in a shop depends on collaboration, not just individual performance.Leaders must foster a culture where employees support each other’s growth.Challenges:Money can distort priorities—owners and employees must trust that success will be shared.Transparency is key—profits should lead to better pay, equipment, and shop improvements.The Risk of Greed &amp; Lack of AccountabilitySome owners struggle to share profits even when business improves.Employees may also lose integrity if incentives aren’t aligned with teamwork.Solution: Clear structures (bonuses, profit-sharing) that reward collective effort.Building a Winning Shop CultureInvest in team development—better tools, training, and processes.Encourage knowledge-sharing instead of hoarding skills.Success isn’t zero-sum—multiple shops can thrive without undercutting each other.Actionable Insights:For Owners/Managers:Back up "team-first" talk with real profit-sharing and shop improvements.Show employees how their sacrifices lead to shared rewards.For Technicians/Advisors:Support colleagues—helping others succeed lifts the whole shop.Push for transparency if incentives feel unbalanced.For Everyone:Watch sports documentaries (like the Celtics’ story) for leadership lessons.Adopt Ubuntu: "I am better because we are better."Listener Q&amp;A Submission: Have a question for Matt? Email: [email protected] InformationDiagnosing the Aftermarket A - Z YouTube Channel Subscribe &amp; Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?There’s something powerful about experiencing world-class customer service firsthand and then turning around and asking, “How can I bring this level of intentionality into my shop?” That’s exactly what happened when Brian and Kim Walker took a dream trip to the British Virgin Islands with close friends. What started as a much-needed vacation quickly turned into a masterclass in customer experience, delivered by locals who clearly understood the value of creating moments worth remembering.From the high-energy, fully branded Sweet Ice Willie who made them feel like family, to a rum-slinging boat captain with a loyal dog and a serious social media game, to a beach bar owner who somehow remembered names hours later in a crowd of 100 each story is a reminder that it’s not always the fanciest place that leaves the biggest impact. It’s the people. The vibe. The way you're made to feel.This isn’t just vacation talk, it’s packed with real-life takeaways for shop owners who want to stand out in a sea of sameness. You’ll laugh, you’ll probably want to book a trip, but more importantly, you’ll walk away inspired to examine every touchpoint of your customer journey. Because at the end of the day, the experience is the marketing.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)Buy Back Your TimeSweet Ice Willie Taxi &amp; Tours&nbsp;Rum Runner BVIPlan with the ProsShow Notes with TimestampsIntroduction to the Podcast (00:00:01) The hosts welcome listeners to the Auto Repair Marketing Podcast.Vacation Overview (00:01:05) Brian and Kim share their dream vacation in the British Virgin Islands with friends.Perception of Vacation Costs (00:01:33) Brian discusses misconceptions about the affordability of chartering a catamaran compared to other vacations.Customer Experience as Marketing (00:02:08) The hosts emphasize that customer experience is a crucial aspect of marketing for businesses.YouTube Inspiration (00:03:38) Brian shares his YouTube discovery of "The Wandering Hillbilly" and his recommendations for the trip.Sweet Ice Willy Introduction (00:04:25) The hosts discuss their anticipation of meeting Sweet Ice Willy based on recommendations.Arrival of Sweet Ice Willy (00:05:20) Kim describes the energetic and unique arrival of Sweet Ice Willy in his custom truck.Sweet Ice Willy's Branding (00:06:13) The hosts highlight Sweet Ice Willy's effective branding and his engaging personality.Customer Experience with Sweet Ice Willy (00:07:32) They recount their enjoyable ride with Sweet Ice Willy, filled with music and local insights.Social Media Presence (00:08:41) Discussion about Sweet Ice Willy's strong social media presence and marketing strategies.Hog Heaven Restaurant Experience (00:09:29) The hosts mention their visit to Hog Heaven, where Sweet Ice Willy promoted his merchandise.Expansion of Sweet Ice Willy’s Business (00:10:12) They note Sweet Ice Willy's successful business expansion with multiple trucks.Tipsy Bar Experience (00:11:17) The hosts describe their experience at Tipsy Bar, highlighting Ann's entrepreneurial spirit and atmosphere.Personalized Service at Tipsy Bar (00:12:36) Kim shares how Ann remembered Brian's name, showcasing exceptional customer service.Recognition by Rinaldo (00:13:43) They recount another instance of personalized service from Rinaldo at Sydney's Peace and Love.Connection and Community Feel (00:14:41) The hosts reflect on the warm, family-like atmosphere created by local businesses during their trip.RepairPal's Pricing Insights (00:14:58) Discusses the importance of transparent pricing and how RepairPal helps build trust with consumers.App Fueled Customer Loyalty (00:15:51) Highlights the benefits of a custom loyalty app for auto service shops to enhance customer retention.Problem Solving in Paradise (00:16:59) Kim shares insights on local businesses creatively solving problems while providing unique experiences.The Rum Runner Experience (00:17:31) Describes a memorable encounter with a local boat vendor serving drinks, emphasizing the joy of the experience.Willingness to Pay for Experience (00:19:05) Discusses how customers often prioritize experiences over costs during their vacation.Local Business Adaptability (00:20:05) Shares examples of locals providing services like trash collection and food delivery to thrive in tourism.The Importance of Positive Interactions (00:21:10) Contrasts positive service experiences with negative ones, stressing the impact on customer satisfaction.Taxi D

Thanks to our Partners, NAPA Auto Care and NAPA TRACS In this episode, Emily Chung, an automotive service technician with a background in psychology and business, shares her insightful journey of selling her auto repair shop. The discussion explores critical processes, motivations, and strategies for maintaining business continuity during ownership transitions. Emily emphasizes the importance of clear communication, involving staff in the sales process, and identifying key tasks and core processes that define the business's value. She offers practical advice for buyers and sellers, highlighting the need for thoughtful planning, understanding team dynamics, and managing change effectively. This episode is a must-listen for anyone considering buying or selling an automotive business. Emily Chung, former owner of AutoNiche in Markham, ON. Emily’s previous episodes HERE Show Notes Watch Full Video Episode Introduction to the Episode (00:00:00) Transitioning Business Ownership (00:01:16) The Decision to Sell (00:02:42) Communicating with Employees (00:03:47) Employee Reactions and Concerns (00:04:30) Finalizing the Sale (00:06:13). Maintaining Staff Morale (00:08:12) Buyer’s Approach to Staff (00:09:55) Understanding Employee Dynamics (00:10:35) Cultural Fit in Business Transitions (00:11:30) Non-Negotiable Processes (00:14:30) Challenges for New Shop Owners (00:18:53) Social Media Management (00:19:46) Importance of Hands-On Transition (00:20:39) Internal Succession Planning (00:21:40) Learning Key Processes (00:22:04) Change Management (00:22:53) Understanding Business Culture (00:24:27) Customer Engagement Strategies (00:25:01) Planning for Business Sale (00:30:51) Advice for Buyers and Sellers (00:31:10) Understanding Business Growth (00:33:40) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm &nbsp; &nbsp; &nbsp; &nbsp;

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn Our Episode today we’re diving into the ASI - The annual report from JD Power that measures client satisfaction amongst major brands in the non-dealer auto repair world - which we affectionately call the “Aftermarket”Today’s Word of the Day is:ExtrapolationNounnoun: extrapolation; plural noun: extrapolationsthe action of estimating or concluding something by assuming that existing trends will continue or a current method will remain applicable.In this episode our host, Craig O’Neill invites you to take a close look at JD Powers Aftermarket Service Index (ASI).There are some unique takeaways regarding communication “shortfalls” and they play well into the narratives we have been discussing in for several years.If you think surveys have nothing to offer you - listen up and you’ll see why Craig values these annual findings!Link to the the 2025 JD Power ASI Press Release:&nbsp; https://www.jdpower.com/business/press-releases/2025-us-aftermarket-service-index-asi-studyLink to the 2025 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2025-us-customer-service-index-csi-studyLink to the 2023 JD Power CSI Press Release:https://www.jdpower.com/business/press-releases/2023-us-customer-service-index-csi-studyLet's go into the Press Release now - from April 29th.The key findings cited in the 2025 study:Finding 1.“Aftermarket Service Providers lag when it comes to use of technology:”&nbsp;Craig reacts to JD Powers findings regarding the technology disparity between the aftermarket and the dealer segments.Finding 2.“Customer prefer text message updates - but are more likely to receive phone calls:”Craig shares his perspective on the significance behind the measurable satisfaction point difference between phone calls and texts as the means for receiving updates.Key Note - The article cites that this applies “When they (the client) indicate texts are preferred.”Listeners are invited to compare this note on the 2025 ASI to the 2023 CSI (linked above)Finding 3.“Photo and video multi-point inspection (MPI) results being used more frequently:”Craig highlights this positive news - but emphasises a significant caveat with regards to the quality and content of MPI (a.k.a. DVI’s)Listeners are invited to compare this note on teh 2025 ASI to the 2024 ASI:2024 - MPI -&nbsp; &lt; 23% receive any videos or pictures2025 - MPI - &lt; STILL “Less likely” than to provide images.Finding 4.“Less common amenities have greatest effect on satisfaction:”Less Common Amenities have greatest effect on satisfactionChargers in the lobby!Craig highlights how JD Power has consistently been indicating that clients who can charge their devices easily have higher satisfaction rates.RANKINGS:Factors for the ASI:&nbsp; &nbsp;Ease of scheduling/getting vehicle in for service; fairness of charges; service advisor courtesy; service advisor performance; service facility; time to complete service; and quality of work.The opinions expressed in this podcast are that of the host.All citations and direct quotes from JD Power are done with permission.Listeners are highly encouraged to subscribe to receive emails from JD Power and conduct their own reviews of these important surveys to draw meaningful conclusions with a goal of improving client satisfaction in our industry.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.&nbsp; "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.capt

Thanks to our Partners, NAPA TRACS, and Today's Class This episode shares the inspiring story of Andy Roman, a new technician in the automotive industry, and how one toolbox changed everything. At Vision Hi-Tech Training &amp; Expo 2025, Andy was surprised and overjoyed to win a professional-grade toolbox, generously donated by KUKUI and NAPA Auto Care. More than just tools, it represented a boost of confidence and a jumpstart to his career. Shop owner Dan Corcorran highlights the importance of supporting new talent through education, encouragement, and a strong shop culture. KUKUI and NAPA Auto Care are breaking down financial barriers for entry-level techs through scholarships and tool donations—investing in the future of the industry, one technician at a time. Andy Roman and Dan Corcorran, Righter's Auto and Towing, Wildwood, NJ Connor Tracy, Director of Partner Development at KUKUI Show Notes: Watch Full Video Episode Vision Hi-Tech Training &amp; Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Andy's Surprise Win (00:02:10) Team Dynamics (00:05:11) Importance of Continuing Education (00:07:53) Andy's First Conference Experience (00:10:39) Industry Challenges for New Technicians (00:13:01) Sponsorship of Scholarships (00:14:28) Andy’s Training Experience (00:16:34) Overcoming Learning Barriers (00:17:27) Encouragement to Ask Questions (00:18:22) Creating a Supportive Work Environment (00:19:35) Building a Positive Shop Culture (00:20:58) Customer Relationships and Team Stability (00:23:14) Seasonal Business Changes (00:24:47) Equipping Future Technicians (00:25:00) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest answers three key listener questions that auto repair shop owners face all too often. From handling warranty job accounting to navigating the financial fallout of divorce, Hunt gives practical, no-nonsense advice.​In&nbsp;this&nbsp;episode,&nbsp;you'll&nbsp;learn:&nbsp;The&nbsp;right&nbsp;way&nbsp;to&nbsp;book&nbsp;internal&nbsp;and&nbsp;partial&nbsp;warranty&nbsp;work&nbsp;in&nbsp;QuickBooksWhether&nbsp;adding&nbsp;your&nbsp;spouse&nbsp;to&nbsp;the&nbsp;business&nbsp;makes&nbsp;sense&nbsp;financiallyWhy&nbsp;8(a)&nbsp;certifications&nbsp;usually&nbsp;don’t&nbsp;help&nbsp;auto&nbsp;repair&nbsp;shopsHow&nbsp;divorce&nbsp;and&nbsp;child&nbsp;support&nbsp;can&nbsp;affect&nbsp;your&nbsp;business&nbsp;valuation&nbsp;and&nbsp;cash&nbsp;flowReal-life&nbsp;examples&nbsp;and&nbsp;actionable&nbsp;advice&nbsp;from&nbsp;15+&nbsp;years&nbsp;of&nbsp;experienceThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

Want a real marketing plan that doesn’t live in your head or on a bunch of sticky notes?In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Caroline Legrand and Savannah Garrett to talk all things Plan With the Pros Shop Marketing Pros’ hands-on, no-fluff marketing workshop designed to help shop owners create a full-year strategy they’ll use.You’ll hear how last year’s event helped shops ditch the chaos and build real, actionable plans from big-picture budget planning to week-by-week content ideas. Whether you're starting from scratch or refining what you’ve already got, this episode gives you a behind-the-scenes look at what to expect, what you’ll walk away with, and why West Point is the perfect backdrop for this kind of transformative work.Packed with insights, personal stories, and plenty of laughs, this episode is your sneak peek into a game-changing experience for your business.Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.Lagniappe (Books, Links, Other Podcasts, etc)Plan With The Pros&nbsp;Get In Touch With the Guest:&nbsp;Savannah Garrett&nbsp;Meet The Team Schmidt Auto CareShow Notes with TimestampsIntroduction and Welcome (00:00:10)&nbsp; Kim Walker introduces the podcast and guests, discussing the "Plan with the Pros" event.&nbsp;&nbsp;Event Overview (00:02:19)&nbsp; Discussion on the inception and goals of the "Plan with the Pros" event, blending retreat and workshop elements.&nbsp;&nbsp;Savannah's Experience (00:05:13)&nbsp; Savannah Garrett shares her motivation for attending the event, highlighting the importance of marketing in her role.&nbsp;&nbsp;Networking Importance (00:06:09)&nbsp; The value of networking with peers in the industry and sharing marketing strategies is emphasized.&nbsp;&nbsp;Marketing Plans Discussion (00:09:19)&nbsp; Savannah discusses her existing marketing plans and areas where she sought improvement during the event.&nbsp;&nbsp;Collaboration Insights (00:12:14) &nbsp;The benefits of collaboration among shop owners and sharing successful marketing ideas are highlighted.&nbsp;&nbsp;Event Hosting Benefits (00:12:57)&nbsp; Savannah discusses hosting events for community engagement and how it enhances shop visibility and reputation.&nbsp;&nbsp;Camaraderie and Learning (00:15:08)&nbsp; &nbsp;Savannah reflects on the camaraderie experienced at the event and the valuable marketing tactics learned.&nbsp;&nbsp;Building Relationships (00:15:32) &nbsp;Discussion on the importance of relationships and collaboration among women in the automotive industry.Mentorship and Growth (00:17:04)&nbsp; Reflections on mentoring young professionals and the influence of women leaders in the industry.Inclusivity in Events (00:19:38)&nbsp; Announcement of opening the "Plan with the Pros" event to all genders after a female-only event last year.West Point Venue Experience (00:21:03)&nbsp; Insights on choosing West Point as a venue and its significance for the upcoming event.Unique Experience at West Point (00:24:05)&nbsp; Personal reflections on the beauty and history of West Point, enhancing the event experience.Camaraderie in Unique Locations (00:25:06) &nbsp;Discussion on how destination events foster deeper connections and meaningful conversations.Setting the Tone for Success (00:26:20)&nbsp; The importance of the venue in creating an environment conducive to productivity and success.Personal Connection to West Point (00:28:36) &nbsp;Sharing personal stories and connections to West Point, emphasizing its historical significance.Unexpected Takeaways (00:29:23) &nbsp;Exploration of surprises and key insights from the event, particularly for new marketers.Marketing to Your Audience (00:30:39)&nbsp; Savannah shares her biggest takeaway on the importance of targeting specific audiences in marketing.Understanding Customer Avatars (00:31:43)&nbsp; Kim emphasizes the need for attendees to leave with a clear understanding of their customer profiles.Networking Benefits (00:33:11)&nbsp; Discussion on the value of networking and maintaining connections post-event through a Facebook group.Flexibility in Marketing Plans (00:36:19) &nbsp;Caroline discusses the importance of having a fluid marketing plan that adapts to changing circumstances.Evaluating Marketing Success (00:36:46)&nbsp; The speakers highlight the need to assess what marketing strategies are effective and worth continuing.Event Logistics and Support (00:39:24)&nbsp; Caroline outlines what attendees can expect from the "Plan with the Pros" event, including support and networking.Final Thoughts on Learning (00:41:01)&nbsp;

Thanks to our Partner, NAPA Autotech TrainingIn this episode, Matt Fanslow dives into listener-submitted questions, covering a wide range of automotive diagnostic and repair topics. From personal influences in the industry to technical advice on exhaust gas analyzers, catalytic converter testing, and ADAS calibrations, Matt shares his insights and expertise.1. Who Do You Try to Emulate?Matt reflects on the mentors and industry leaders who have shaped his approach to diagnostics and repair.TV Doctors vs. Real Mentors: While he jokes about emulating fictional doctors like Hawkeye Pierce, Gregory House, and Perry Cox, Matt credits real-world experts like John Thornton, Randy Burkholder, Jim Kemper, Matthew Ragsdale, Harvey Chan, and John Riegel for their influence.The Value of Deep Research: Matt highlights the importance of studying SAE documents, technical manuals, and foundational books like Internal Combustion Engine Fundamentals by John B. Heywood.Thought Leaders in the Industry: He also mentions Jim Wilson (ScanShare.io), Scott Manna, and others for their diagnostic methodologies and problem-solving approaches.Takeaway: Success in automotive diagnostics comes from continuous learning, leveraging industry resources, and adopting best practices from experienced professionals.2. Exhaust Gas Analyzers – What to Look For?A listener asks about choosing the right exhaust gas analyzer for their shop. Matt breaks down the key features:PC/Android Interface: Essential for graphing gas readings (lambda, air-fuel ratio) over time.Portability: Needed for on-road testing to monitor performance under real driving conditions.Fast Sample Times: Look for analyzers with low transfer delays (under 5 seconds) for accurate real-time data.Cost Consideration: Expect to invest&nbsp;5,000–5,000–7,000+ for a quality unit.&nbsp;Takeaway: A good exhaust gas analyzer should provide real-time data logging, lambda calculations, and portability for effective diagnostics.3. Testing Catalytic Converters – Temperature vs. PCM DiagnosticsA student questions the validity of using infrared thermometers to test catalytic converters after hearing conflicting advice.PCM Algorithms Are Superior: Modern vehicles use complex oxygen storage calculations—far more accurate than manual temperature checks.Why Temperature Testing Falls Short:A "bad" cat might still pass a temp test.A "good" cat might fail due to external factors (exhaust leaks, sensor issues).Best Practice: Trust OBD-II diagnostics, fuel control verification, and factory procedures over manual methods.Takeaway: Always verify fuel control, exhaust integrity, and PCM data before condemning a catalytic converter.4. ADAS Calibrations – Troubleshooting Static Windshield Camera IssuesA technician struggles with static calibrations for windshield-mounted cameras. Matt offers troubleshooting tips:Check the Windshield Glass: Aftermarket glass is a common culprit for calibration failures.Lighting Conditions:Too much LED glare? Try diffusers or dimming shop lights.Use shipping blankets to reduce reflections on the hood/dash.Target Placement: Ensure the target is positioned per OEM specs—avoid background interference.RTFM (Read the Factory Manual): Always follow OEM procedures for target setup.Takeaway: Calibration issues often stem from glass quality, lighting, or incorrect target alignment—double-check these factors first.Listener Q&amp;A Submission: Have a question for Matt? Email: [email protected] InformationDiagnosing the Aftermarket A - Z YouTube Channel Subscribe &amp; Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking. A best-selling author of nearly 50 sports books, Ross Bernstein, is an award-winning peak performance business speaker who’s keynoted conferences on all seven continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years, including CNN, ESPN, Bloomberg, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times, and USA Today. https://www.rossbernsteinspeaking.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction to the Episode (00:00:00) Importance of Storytelling (00:02:51) Jay Leno's Storytelling Practice (00:03:50) Team Chemistry in Sports (00:05:06) Scotty Bowman's Coaching Insights (00:06:29) Building Team Chemistry (00:08:00) Innovative Recruiting Strategies (00:08:47). The Power of the Playbook (00:12:17) Measuring Performance (00:13:06) Continual Improvement in Business (00:14:21) Ketchup Insights (00:15:45) Practicing What We Learn (00:20:02) Generational Workforce Changes (00:22:11) Creating Loyalty in Teams (00:22:55) Time Perception (00:23:10) Focus and Distractions (00:23:49) Engagement in Presentations (00:24:38) Struggle and Growth (00:27:26) Humility in Leadership (00:28:25) Client Experience Officer Concept (00:30:05) Philanthropy and Business Success (00:30:23) Gamification in Customer Engagement (00:32:36) Adapting to Change (00:35:14) Networking and Personal Connections (00:36:21) Legacy Business Lessons (00:37:08) Business Fundamentals (00:39:00) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn this episode of Speak Up - our host Craig O’Neill welcomes his friend and colleague, Brandon Crusha to talk about what Memorial day means to him.Brandon served in the United States Marine Corp and was deployed multiple times to Iraq.He invites our listeners to enjoy their day - and reflect on the gift that was given to them by those who paid the ultimate price.Brandon specifically referenced a film in this episode called - The Gift.&nbsp; Linked here:&nbsp; https://www.amazon.com/gp/video/detail/B0DPGVH9GB/ref=atv_dp_share_cu_r The Gift is a documentary about Corporal Jason L. Dunham - who on April 14, 2004 threw himself on a live grenade to protect his fellow Marines.It is well worth your time.Brandon personally knew and served with many of the individuals in that film, whom he joined in the same regiment just after those events.This conversation between Craig and Brandon intentionally invites listeners to ‘enjoy’ a deeper and more meaningful perspective of memorial day thanks to our connection with Brandon.We also discuss what you might consider saying to a soldier or Marine on Memorial day - or, perhaps - how it is OK to say nothing at all and simply feel gratitude for the gift of freedom that has been paid at the ultimate price.Today’s WOTD is&nbsp;FreedomNounthe absence of necessity, coercion, or constraint in choice or actionthe quality of being frank, open, or outspokenThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.&nbsp; "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.&nbsp;If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn&nbsp;In&nbsp;this&nbsp;episode&nbsp;of&nbsp;"The&nbsp;Weekly&nbsp;Blitz,"&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;takes&nbsp;the&nbsp;stage&nbsp;to&nbsp;unveil&nbsp;an&nbsp;exciting&nbsp;new&nbsp;series&nbsp;titled&nbsp;"Back&nbsp;to&nbsp;Basics,"&nbsp;specifically&nbsp;designed&nbsp;for&nbsp;auto&nbsp;repair&nbsp;shop&nbsp;owners&nbsp;and&nbsp;their&nbsp;teams.&nbsp;This&nbsp;series&nbsp;is&nbsp;crafted&nbsp;to&nbsp;revisit&nbsp;and&nbsp;reinforce&nbsp;the&nbsp;essential&nbsp;concepts&nbsp;and&nbsp;practices&nbsp;that&nbsp;are&nbsp;crucial&nbsp;for&nbsp;running&nbsp;a&nbsp;successful&nbsp;auto&nbsp;repair&nbsp;shop.&nbsp;Coach&nbsp;Chris&nbsp;passionately&nbsp;emphasizes&nbsp;the&nbsp;significance&nbsp;of&nbsp;having&nbsp;a&nbsp;solid&nbsp;grasp&nbsp;of&nbsp;the&nbsp;basics,&nbsp;particularly&nbsp;in&nbsp;the&nbsp;face&nbsp;of&nbsp;financial&nbsp;challenges&nbsp;and&nbsp;the&nbsp;myriad&nbsp;distractions&nbsp;that&nbsp;can&nbsp;arise&nbsp;in&nbsp;the&nbsp;industry.He&nbsp;meticulously&nbsp;outlines&nbsp;a&nbsp;comprehensive&nbsp;ten-part&nbsp;series&nbsp;that&nbsp;will&nbsp;delve&nbsp;into&nbsp;a&nbsp;variety&nbsp;of&nbsp;critical&nbsp;topics.&nbsp;These&nbsp;include&nbsp;effective&nbsp;communication&nbsp;strategies,&nbsp;robust&nbsp;financial&nbsp;management&nbsp;techniques,&nbsp;and&nbsp;the&nbsp;cultivation&nbsp;of&nbsp;strong&nbsp;teamwork&nbsp;within&nbsp;the&nbsp;shop&nbsp;environment.&nbsp;Each&nbsp;segment&nbsp;is&nbsp;designed&nbsp;to&nbsp;equip&nbsp;shop&nbsp;owners&nbsp;and&nbsp;their&nbsp;teams&nbsp;with&nbsp;the&nbsp;foundational&nbsp;knowledge&nbsp;and&nbsp;skills&nbsp;necessary&nbsp;to&nbsp;thrive&nbsp;in&nbsp;a&nbsp;competitive&nbsp;market.Moreover,&nbsp;the&nbsp;episode&nbsp;underscores&nbsp;the&nbsp;importance&nbsp;of&nbsp;continuous&nbsp;learning&nbsp;and&nbsp;development&nbsp;in&nbsp;the&nbsp;ever-evolving&nbsp;automotive&nbsp;repair&nbsp;industry.&nbsp;Coach&nbsp;Chris&nbsp;encourages&nbsp;listeners&nbsp;to&nbsp;embrace&nbsp;ongoing&nbsp;education&nbsp;as&nbsp;a&nbsp;means&nbsp;to&nbsp;stay&nbsp;ahead&nbsp;of&nbsp;the&nbsp;curve&nbsp;and&nbsp;maintain&nbsp;a&nbsp;competitive&nbsp;edge.In&nbsp;addition&nbsp;to&nbsp;the&nbsp;valuable&nbsp;insights&nbsp;shared,&nbsp;the&nbsp;episode&nbsp;features&nbsp;a&nbsp;sponsorship&nbsp;mention&nbsp;for&nbsp;Shop&nbsp;Marketing&nbsp;Pros.&nbsp;This&nbsp;marketing&nbsp;company&nbsp;specializes&nbsp;in&nbsp;helping&nbsp;auto&nbsp;repair&nbsp;shops&nbsp;grow&nbsp;by&nbsp;providing&nbsp;tailored&nbsp;marketing&nbsp;solutions&nbsp;that&nbsp;drive&nbsp;business&nbsp;success.&nbsp;Their&nbsp;expertise&nbsp;and&nbsp;support&nbsp;are&nbsp;highlighted&nbsp;as&nbsp;a&nbsp;valuable&nbsp;resource&nbsp;for&nbsp;shop&nbsp;owners&nbsp;looking&nbsp;to&nbsp;expand&nbsp;their&nbsp;reach&nbsp;and&nbsp;enhance&nbsp;their&nbsp;market&nbsp;presence.​Introduction&nbsp;and&nbsp;Podcast&nbsp;Overview&nbsp;(00:00:07)Coach&nbsp;Chris&nbsp;introduces&nbsp;the&nbsp;podcast&nbsp;and&nbsp;its&nbsp;purpose&nbsp;to&nbsp;supercharge&nbsp;auto&nbsp;repair&nbsp;businesses.Sponsorship&nbsp;Mention&nbsp;(00:01:17)Discussion&nbsp;of&nbsp;Shop&nbsp;Marketing&nbsp;Pros&nbsp;and&nbsp;their&nbsp;services&nbsp;for&nbsp;auto&nbsp;repair&nbsp;shops.Episode&nbsp;Series&nbsp;Introduction&nbsp;(00:01:17)Introduction&nbsp;to&nbsp;the&nbsp;"Back&nbsp;to&nbsp;Basics"&nbsp;series&nbsp;focusing&nbsp;on&nbsp;fundamental&nbsp;concepts&nbsp;in&nbsp;auto&nbsp;repair.Importance&nbsp;of&nbsp;Fundamentals&nbsp;(00:02:16)Highlighting&nbsp;the&nbsp;need&nbsp;to&nbsp;revisit&nbsp;basics&nbsp;due&nbsp;to&nbsp;challenges&nbsp;faced&nbsp;by&nbsp;shop&nbsp;owners.Gaps&nbsp;in&nbsp;Shop&nbsp;Foundations&nbsp;(00:03:27)Discussing&nbsp;the&nbsp;distractions&nbsp;that&nbsp;lead&nbsp;to&nbsp;gaps&nbsp;in&nbsp;business&nbsp;fundamentals&nbsp;post-COVID.Overview&nbsp;of&nbsp;the&nbsp;Series&nbsp;Topics&nbsp;(00:04:25)Preview&nbsp;of&nbsp;the&nbsp;ten&nbsp;episodes&nbsp;covering&nbsp;essential&nbsp;topics&nbsp;for&nbsp;shop&nbsp;owners&nbsp;and&nbsp;technicians.Target&nbsp;Audience&nbsp;for&nbsp;the&nbsp;Series&nbsp;(00:06:31)Identifying&nbsp;the&nbsp;audience:&nbsp;shop&nbsp;owners,&nbsp;service&nbsp;advisors,

YouTube Video: https://www.youtube.com/watch?v=sHno0gsX_YA Maylan Newton’s family has set aside July 26, 2025, for a special gathering to honor his life and legacy. The event will take place in Southern California, with more details to come. You can find updates and information here. I’d like to take a few moments to reflect on Maylan’s impact, both on our industry and on me personally. Whether in a classroom, on a phone call, or standing in front of an audience, Maylan had a way of speaking that was steady, articulate, and always meaningful. His words inspired action, and his delivery made people listen. He was what I like to call an “unselfish” volunteer—selfless in every way, but so dedicated, like helping others was his only priority. He generously donated his time, especially to SkillsUSA, and never hesitated to jump in when needed. If someone called, Maylan would drop everything to lend a hand, whether that meant covering a counter in a shop or stepping in last minute at a conference. Over the past decade, we recorded countless podcast episodes together. He shared solo insights, joined panels, and we had many heart-to-heart conversations that reached thousands. His wisdom, energy, and authenticity were unmatched. Maylan was also the first to nudge me to attend shows, speak on panels, and use my podcast platform to support the industry. He believed in building others up. It didn’t matter who got the credit; what mattered to Maylan was the impact. He was a champion for everyone in the industry, especially for women. He supported the Amazing Women in Automotive group with enthusiasm, and you could always count on him to drop by their event dinners just to say hello and show his support. We’re going to miss Maylan deeply. But I believe the true depth of that loss will only grow with time, when we find ourselves in need of guidance and asking, “What would Maylan have said?” Rest peacefully, my friend. Find other episodes with Maylan Newton HERE. Guests joining in this episode to pay tribute to Maylan Newton: Suni Osborn, Maylan's Daughter Jeff Knott Melisa Patterson (Birdie) Rick White Cecil Bullard Bill Haas Vic Tarasik Maryann Croce Dave Schedin Sara Fraser Brian Gillis

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, this conversation dives into the realities of emerging automotive technologies, especially ADAS (Advanced Driver-Assistance Systems). The discussion emphasizes the critical need for proper calibration procedures, equipment, and technician training to keep pace with rapidly evolving tech. From static vs. dynamic calibrations to the integration of AR/VR tools, the panel explores the industry's struggles to adopt new technology and the personal traits, like hyperfocus, needed to thrive in today’s complex diagnostic landscape. The takeaway: adaptation, education, and investment are no longer optional; they’re essential for staying competitive. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Show Notes: Watch Full Video Episode Introduction to Town Hall Academy (00:00:00) NAPA's 100-Year Legacy (00:01:19) Emerging Technologies in Automotive (00:04:29)r. ADAS Calibration Challenges (00:08:06) Industry Ignorance Towards ADAS (00:11:11) Frustration with Industry Changes (00:13:01) Fear of New Technologies (00:14:44) Calibration Concerns (00:18:06) Dynamic Calibration Challenges (00:18:19) Legal Implications of Calibration (00:20:02) Tire Repair Liability (00:20:25) Importance of Following Procedures (00:21:24) ADAS Responsibility (00:24:01) Collaboration Among Shops (00:25:40) Cost of Living Awareness (00:27:16) Spinning Plate Syndrome (00:31:06) ADHD and Hyperfocus (00:35:27) Job Security and Continuous Learning (00:41:02) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ <img class="size-full wp-image-42604...

Thanks to our partner PromotiveAre&nbsp;you&nbsp;charging&nbsp;enough&nbsp;for&nbsp;labor&nbsp;at&nbsp;your&nbsp;shop?&nbsp;In&nbsp;this&nbsp;week’s&nbsp;Business&nbsp;by&nbsp;the&nbsp;Numbers,&nbsp;Hunt&nbsp;Demarest&nbsp;of&nbsp;Paar&nbsp;Melis&nbsp;and&nbsp;Associates&nbsp;tackles&nbsp;one&nbsp;of&nbsp;the&nbsp;most&nbsp;misunderstood&nbsp;metrics&nbsp;in&nbsp;autorepair&nbsp;profitability—your&nbsp;labor&nbsp;rate.&nbsp;Spoiler&nbsp;alert:&nbsp;it’s&nbsp;not&nbsp;always&nbsp;about&nbsp;charging&nbsp;more.​This&nbsp;week,&nbsp;you'll&nbsp;learn:Why&nbsp;labor&nbsp;rate&nbsp;isn't&nbsp;the&nbsp;ultimate&nbsp;driver&nbsp;of&nbsp;shop&nbsp;profitThe&nbsp;difference&nbsp;between&nbsp;your&nbsp;door&nbsp;rate&nbsp;and&nbsp;effective&nbsp;labor&nbsp;rateWhat&nbsp;real&nbsp;benchmarking&nbsp;data&nbsp;says&nbsp;about&nbsp;high&nbsp;vs.&nbsp;low&nbsp;labor&nbsp;ratesThe&nbsp;one&nbsp;metric&nbsp;that&nbsp;actually&nbsp;correlates&nbsp;with&nbsp;profitabilityHow&nbsp;technician&nbsp;productivity&nbsp;impacts&nbsp;your&nbsp;labor&nbsp;cost&nbsp;and&nbsp;bottom&nbsp;lineThe&nbsp;market&nbsp;analysis&nbsp;trap&nbsp;shop&nbsp;owners&nbsp;fall&nbsp;into&nbsp;(and&nbsp;how&nbsp;to&nbsp;avoid&nbsp;it)Effective Labor Rate Episode [E128]: https://huntdemarest.captivate.fm/episode/128Thanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

Thanks to our Partner, NAPA Autotech TrainingKey Discussion Points:What is Reverse Benchmarking?Traditional benchmarking focuses on studying what competitors do well, but reverse benchmarking involves analyzing what they do poorly and capitalizing on those weaknesses.Two interpretations:Looking at other industries for innovative ideas (e.g., team-building activities from tech companies).Example: Some shops now adopt spontaneous team outings (baseball games, go-karting) inspired by Silicon Valley culture.Staying within the automotive industry to identify gaps in competitors' customer experience or service offerings.Applying Reverse Benchmarking in Auto RepairCustomer Experience:Visit competitor shops (dealerships, independents) and note flaws—uncomfortable waiting room chairs, poor TV choices, limited snack/drink options.Actionable Fixes: Upgrade seating, offer neutral TV content (e.g., Joy of Painting), provide filtered water instead of plastic bottles.Market Gaps:If competitors specialize in European cars (like Seth Thorson’s shop), consider specializing in underserved markets (e.g., Asian brands like Hyundai, Kia, Nissan).Focus on services competitors avoid (advanced diagnostics, programming, driveline work).Technician-Level Reverse BenchmarkingIn a shop with a star "R&amp;R tech," instead of competing directly, fill gaps (e.g., diagnostics, electrical troubleshooting) to become indispensable."See a need, fill a need"—position yourself as the go-to for overlooked but critical tasks.Why It WorksCreates a unique value proposition—whether for customers (better experience) or employers (specialized skills).Helps shops stand out in saturated markets by addressing unmet needs.Final Thoughts:Reverse benchmarking isn’t new, but it’s underutilized in automotive.Whether you’re a shop owner, manager, or tech, observing competitors’ weaknesses can reveal opportunities for growth.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe &amp; Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

July’s here, and while the calendar might look quiet, your marketing shouldn’t be! In this episode of the Auto Repair Marketing Podcast, Brian Walker and Caroline Legrand share real strategies to keep your shop top of mind and your bays full during the summer slowdown.From summer travel prep and college car check-ins to back-to-school drives and fun offbeat holidays like Chicken Wing Day and Tattoo Day, this episode is packed with creative, low-effort ways to stay connected with your community.You’ll also learn how to use slower days to plan, boost team morale, and build content that connects.Hit play, get inspired, and keep that summer momentum rolling! ☀️Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more atRepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com&nbsp;Lagniappe (Books, Links, Other Podcasts, etc)July Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsPreparing for July Marketing (00:00:25) Discussion on the importance of planning marketing strategies for July, focusing on themes like freedom and summer safety.Engaging with the Community (00:01:10) Emphasis on keeping customers engaged during a slow month and using social media effectively.Back to School Promotions (00:02:04) Importance of early planning for back-to-school promotions and community involvement in school supply drives.Vehicle Maintenance for College Students (00:03:22) Encouraging vehicle check-ups for college students returning home for summer before heading back to school.Utilizing CRM for Client Communication (00:04:40) Using customer relationship management tools to remind clients about vehicle maintenance for college students.Busy Summer Months (00:05:26) Advice on managing busy summer months and scheduling maintenance during slower periods in August and September.Summer Safety and Vehicle Maintenance (00:06:37) Highlighting the importance of vehicle safety checks during the hot summer months.Creative Marketing Ideas for July (00:07:08) Suggestions for fun marketing content ideas, including engaging with technicians during slower days.National Days and Events (00:09:09) Discussion on leveraging national days and events for creative marketing strategies in July.Community Engagement through Sports (00:10:45) Using local sports events to engage the community and promote the shop through giveaways or themed events.Sponsorship Mention - RepairPal (00:11:27) Highlighting the benefits of being part of the RepairPal certified network for auto repair shops.Sponsorship Mention - App Fueled (00:12:26) Introduction to App Fueled and how it can enhance customer loyalty for auto repair shops.International Chicken Wing Day (00:13:29) Ideas for celebrating International Chicken Wing Day with team cookouts and social media engagement.Local Wing Joints (00:14:36) Discusses supporting local wing restaurants instead of chains and engaging with the community.Air Conditioning Appreciation Day (00:15:29) Highlights a creative marketing opportunity related to air conditioning services in July.4th of July Promotions (00:15:42) Ideas for engaging with the community during Independence Day celebrations and events.National Workaholics Day (00:16:00) Celebrating dedicated employees who go above and beyond in their work.Social Media Trends (00:16:11) Explores a social media video trend showcasing employee arrival times at the shop.Father-Daughter Walk Day (00:17:30) Encourages sharing personal stories to build trust with customers through family connections.Food-Related National Days (00:18:08) Lists various food-themed days in July for potential marketing content.Collector Car Appreciation Day (00:18:43) Promotes showcasing unique collector cars that shops work on.Cheer Up the Lonely Day (00:19:56) Encourages shops to engage with lonely customers and give back to the community.National Tattoo Day (00:20:14) Engaging social media campaign idea involving employees’ tattoos and their meanings.National Ugly Truck Day (00:20:46) Celebrating unique or old trucks associated with the shop and creating engaging content.National Hire a Veteran Day (00:21:48) Showcasing and appreciating veteran employees within the shop.All or Nothing Day (00:22:13) A brainstorming prompt for creative marketing ideas related to repair orders.Campaign Ideas Discussion (00:22:49) Overview of social media campaign strategies for engaging customers.Engaging Summer Campaigns (00:23:40) Ideas for interactive summer-themed campaigns to connect with customers.Importance of Year-Round Marketing (00:24:53) Emphasizes consistent marketing efforts to maintain business during slow periods.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at Vision Hi-Tech Training &amp; Expo, Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets. Kim Auernheimer, CS Automotive, 2 locations, TN. Listen to Kim’s Episodes HERE. Show Notes Watch Full Video Episode Vision Hi-Tech Training &amp; Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Personal Interaction with Marcus Lemonis (00:03:14) Challenges in the Automotive Industry (00:05:10) Analogy of Automotive and Medical Fields (00:06:27) Three P's of Business (00:08:31) Market Differences: Tale of Two Cities (00:09:40) Demographics and Market Understanding (00:11:02) Adapting Strategies for Different Markets (00:15:35) Customer Service Approach in Monteagle (00:16:34) Community Engagement Strategies (00:20:06) Challenges of Remote Management (00:21:00) Marketing and Community Presence (00:22:00) Geofencing Marketing Tactics (00:22:39) Billboard Advertising Insights (00:24:04) Reputation Management Challenges (00:28:06) Building Customer Trust (00:29:56) Employee and Customer Care Philosophy (00:32:47) Business Name Evolution (00:33:28) Customer Experience and Joy (00:36:07) Upgrading Facilities for Service (00:36:29) Importance of Cleanliness (00:38:03) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.&nbsp;Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn&nbsp;To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected] The Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the TST Big Event, industry trainers Eric Ziegler and Pete Meier dive into the growing challenges technicians and shop owners face in staying current with technology and why continuous education is no longer optional. The conversation highlights key issues including the liability risks of inadequate training, the double-edged sword of social media as an information source, and the power of peer-to-peer knowledge sharing. Eric and Pete also stress the importance of actively applying what’s learned, not just passively consuming information, and how networking with other professionals can accelerate growth. Eric Ziegler, EZ Tech Mentors. Eric’s previous episodes HERE. Pete Meier, Training Manager, Dorman Products. Pete’s other episodes HERE Show Notes: Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction to the Episode (00:00:00) Overview of Training Importance (00:01:03) Cultural Shift in Training (00:03:04) Incentivizing Training (00:04:08) Training Formats and Challenges (00:05:00) Technician Growth and Retention (00:06:55) Advocating for Continuing Education (00:07:40) Financial Commitment to Training (00:08:20) Cultural Commitment to Education (00:09:24) Awareness of Training Resources (00:10:09) Networking at Training Events (00:11:19) Building a Positive Training Culture (00:12:52) Value of Training Experiences (00:14:04) Networking Importance (00:14:38) Training Takeaways (00:14:59) Building a Training Culture (00:18:56) Mentorship in the Industry (00:19:05) Service Information Awareness (00:21:50) Consequences of Ignoring Updates (00:22:39) Importance of Accurate Training (00:26:02) Battery Maintenance and Diagnostics (00:28:17) Technician Homework (00:30:53) Social Media's Role in the Industry (00:31:22) Generational Changes in Automotive Skills (00:33:30) Quality vs. Price in Automotive Services (00:36:40) Vetting Information Sources (00:38:24) Making Training Practical (00:41:19) The Forgetting Curve (00:42:19) Taking Action on Learning (00:43:05) Business Perspective on Training (00:43:43) Changing Technician Compensation (00:44:53) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ <a...

Thanks to our partner PromotiveIn this episode of Business by the Numbers, Hunt Demarest, CPA of Paar Melis and Associates, explores the details behind what former President Trump is calling the "largest tax cut in U.S. history." What’s actually in the proposed bill? Will any of it pass Congress? And most importantly, what could it mean for auto repair shop owners and other small business operators?Hunt&nbsp;unpacks&nbsp;what&nbsp;we&nbsp;know&nbsp;so&nbsp;far,&nbsp;what’s&nbsp;still&nbsp;uncertain,&nbsp;and&nbsp;how&nbsp;business&nbsp;owners&nbsp;can&nbsp;start&nbsp;thinking&nbsp;strategically.&nbsp;From&nbsp;potential&nbsp;expansions&nbsp;of&nbsp;the&nbsp;Child&nbsp;Tax&nbsp;Credit&nbsp;and&nbsp;QBI&nbsp;deduction&nbsp;to&nbsp;the&nbsp;controversial&nbsp;proposals&nbsp;of&nbsp;eliminating&nbsp;taxes&nbsp;on&nbsp;tips,&nbsp;overtime,&nbsp;and&nbsp;Social&nbsp;Security,&nbsp;this&nbsp;episode&nbsp;covers&nbsp;the&nbsp;key&nbsp;elements&nbsp;that&nbsp;matter&nbsp;most.Whether&nbsp;you’re&nbsp;looking&nbsp;to&nbsp;stay&nbsp;informed&nbsp;or&nbsp;proactively&nbsp;plan&nbsp;for&nbsp;future&nbsp;changes,&nbsp;this&nbsp;episode&nbsp;offers&nbsp;a&nbsp;grounded&nbsp;look&nbsp;at&nbsp;what’s&nbsp;on&nbsp;the&nbsp;table—and&nbsp;what’s&nbsp;likely&nbsp;to&nbsp;be&nbsp;left&nbsp;off.Key&nbsp;Takeaways:What’s included in the proposed 2025 tax cut and what’s still up for debateThe current status of the Child Tax Credit, QBI deduction, bonus depreciation, and SALT deduction capPotential elimination of taxes on Social Security income—and whether that’s realisticA breakdown of the proposed “Millionaire Tax” and its implications for high earnersWhy the talk of tax-free tips and overtime could create major planning opportunities for business ownersWhat&nbsp;shop&nbsp;owners&nbsp;need&nbsp;to&nbsp;watch&nbsp;for&nbsp;and&nbsp;how&nbsp;to&nbsp;prepare&nbsp;as&nbsp;legislative&nbsp;discussions&nbsp;continueThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

So, you didn’t go to school for HR, and let’s be honest, hiring probably wasn’t what you dreamed about when you opened your shop. But here you are, needing to fill those bays and build a solid team.In this episode of the Auto Repair Marketing Podcast, Kim Walker is joined by Lisa Coyle of Promotive to break down what it takes to hire in today’s world, and spoiler alert: it’s all about marketing.From writing job posts that work to building a reputation techs want to work for, they cover everything you didn’t know you needed to know. You’ll discover why speed is your best friend, how your everyday shop culture is part of your recruiting strategy, and why treating candidates like customers is the game-changer most shop owners miss.Whether you’re hiring right now or just trying to build your bench, this episode is packed with smart advice, straight talk, and some seriously valuable insight into what works (and what doesn’t) when it comes to marketing your way to a great hire.Hit play, and get ready to turn hiring from a headache into a strength. 👊Thank you to our friends at RepairPal for providing you with this episode. RepairPal’s Certified Network of shops is trusted by millions of customers each month. Learn more atRepairPal.com/shops.AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.comLagniappe (Books, Links, Other Podcasts, etc)PromotiveShow Notes with TimestampsIntroduction to the Podcast (00:00:01) &nbsp;The podcast is introduced as part of the aftermarket radio network.Guest Introduction (00:00:10)&nbsp; Kim welcomes Lisa Coil from Pro Motive and expresses excitement about the discussion.Personal Anecdote on Hiring (00:01:22)&nbsp; Kim shares her first impression of Lisa at an industry event and their delayed connection.Marketing and Hiring Discussion (00:02:22) &nbsp;Kim highlights the importance of marketing in attracting both customers and future team members.Childhood Reflections on Blue-Collar Work (00:03:31)&nbsp; Kim reflects on societal views of blue-collar jobs and their financial misconceptions.Recruitment Challenges in the Industry (00:04:33)&nbsp; Discussion on the shortage of skilled blue-collar workers and the need for effective marketing strategies.Understanding Headhunters vs. Recruiters (00:05:23) &nbsp;Lisa explains the difference between headhunters and recruiters in the hiring process.Recruitment Process Overview (00:06:45) &nbsp;Lisa describes the comprehensive services provided by headhunters, from job design to candidate negotiation.Common Hiring Problems for Shops (00:09:13)&nbsp; Lisa outlines key challenges shops face, emphasizing the importance of branding and speed in hiring.Importance of Speed in Hiring (00:09:41) &nbsp;Lisa stresses the need for quick responses to applicants to secure top talent.Marketing's Role in Job Descriptions (00:12:10) &nbsp;Discussion on how marketing strategies influence job titles and descriptions to attract candidates.Optimizing Job Listings for Mobile (00:13:04)&nbsp; Lisa advises shop owners to check how their listings appear on mobile devices for better visibility.Balancing Job Specificity and Attractiveness (00:15:28)&nbsp; Lisa talks about the need to balance specificity in job titles without deterring potential applicants.Job Posting Strategies (00:18:28) &nbsp;Discussion on effective places for shops to post job openings.Candidate Treatment (00:18:39)&nbsp; Advice on treating job candidates like customers for better recruitment.Data Capture Importance (00:18:47) &nbsp;Emphasis on capturing candidate data for future recruitment needs.Using Job Boards (00:19:55) &nbsp;Recommendations on utilizing various job boards for recruitment.Applicant Tracking Systems (00:20:51) &nbsp;Benefits of using applicant tracking systems for managing job applications.Building a Candidate Database (00:21:53)&nbsp; The importance of maintaining a database of potential candidates over time.Social Media for Recruitment (00:22:46) &nbsp;Using social media ads for recruitment and the challenges involved.Referral Programs (00:23:43)&nbsp; Encouraging employee referrals as a strategy for finding candidates.Team Referral Incentives (00:25:27) &nbsp;Impact of financial incentives on employee referrals for job candidates.Maintaining Candidate Connections (00:25:50) &nbsp;Importance of staying in touch with candidates for future opportunities.LinkedIn for Hiring (00:27:15)&nbsp; Discussion on the effectiveness of LinkedIn for hiring technicians.Marketing's Impact on Hiring (00:28:01) &nbsp;How a shop's marketing affects their ability to attract good candidates.Consumer Reviews Influence (00:28:56) &nbsp;The role of online reviews in shaping potential candidates' perceptions.Showcasing Company Culture (00:30:27)&nbsp; The significance of showcasing company culture to attract talent.Careers Page Importance (00:32:55)&nbsp; Discussion on the ess

Thanks to our Partner, NAPA Autotech TrainingMatt Fanslow&nbsp;discusses&nbsp;ADHD (Attention Deficit Hyperactivity Disorder), which he refers to as a neurodivergent condition. He highlights the&nbsp;negative aspects&nbsp;of the condition, such as inattentiveness, hyperactivity, and impulsivity, but also emphasizes the&nbsp;positive "superpowers"&nbsp;associated with it, including&nbsp;hyperfocus, creativity, problem-solving, empathy, and high energy levels. Fanslow suggests these positive traits can be particularly beneficial in the automotive industry and encourages listeners to seek&nbsp;support and potential treatment, while also discussing the nuances and evolving perspectives on ADHD diagnosis and management, including the role of medication and alternative strategies.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe &amp; Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS The episode explores key strategies for improving technician retention in the automotive industry, focusing on work-life balance, continuous education, open communication, and positive workplace culture. David Boyes highlights the Today's Class app, which uses short, gamified, daily learning for technicians and service advisors to boost engagement. He also discusses his blog, An Automotive Shop Owner's Roadmap to Technician Retention, which outlines a six-step approach to retention, emphasizing culture, communication, and career development. David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David’s previous episodes HERE Show Notes Watch Full Video Episode Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/ https://www.todaysclass.com/blog/tips-recruit-talent-tech-shortage Introduction and Welcome (00:00:00) Engagement with Technicians (00:01:55) Gamification in Training (00:02:04) Daily Engagement Process (00:02:52) Continuous Education Importance (00:03:38) White Paper on Technician Retention (00:04:37) Overview of Retention Strategy Steps (00:04:47) Impact of Employee Turnover (00:07:10) Cultural Challenges in Retention (00:08:19) Sharing Success Stories (00:09:31) Building a Career Path (00:14:33) Developing a Retention Strategy (00:15:06) Unlimited PTO Discussion (00:16:11) Work-Life Balance Challenges (00:17:01) Importance of Training (00:18:05) Measuring Success (00:19:10) Seasonality in Business (00:20:25) Communication via the App (00:24:45) Company Evolution (00:24:04) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our Episode Today: Listeners will recall the Pilot Talk (Episode 34) with Austin Brumfield - and this time our host Craig O’Neill welcomes Austin’s amazing wife, Evangela, to the podcast!Evangela is a pilot, an Airframe and Powerplant Mechanic, and a missionary.As mentioned with Austin, the Brumfields are joining Arctic Barnabas Ministry’s (ABM) which will take them and their aviation skills to the remote regions of Alaska.&nbsp; ABM aims to support and encourage those who serve in Alaska, so they don’t decide to leave!&nbsp; Since do leave after confronting hardship and the remote nature of Alaska- it becomes unlikely for people who cannot leave their remote communities to develop trust with any future newcomers.The Word of the Day:Barnabas:Proper Noun&nbsp;&nbsp;Meaning:&nbsp; "son of encouragement”In the conversation listeners will enjoy hearing Evangela share and reflect on a number of topics including:Her passion for the mechanics of aircraft - and the importance of the A&amp;P licenseWhat it is like communicating with your Certified Flight Instructor (CFI) - when you are married to your CFIHow speaking through the radio in a solo flight instills a sense of confidenceWhat it’s like to speak in front of churches to raise supportWhy raising support for living in Alaska is nearly twice as hard as other missionsCompelling details about the challenges of remote living and isolation felt by people in the remote regions of AlaskaAirplanes as a bridge for communicationAlso airplanes in general.&nbsp; We do talk a bit about airplanes…&nbsp; Those who know Craig, know that when he entered college out of high-school - he wanted to become a missionary pilot himself.&nbsp; Meeting the Brumfields later in life when he took up flight lessons in 2021 cultivated a new friendship and a new means to fuel that passion by supporting the Brumfields and welcoming them to share their story.At Speak Up - we believe stories adjacent to our industry prove to illustrate solutions for our day-to-day situations.&nbsp; A key takeaway from Evangela is for us to remember to be proactive about being a Barnabas in your part of the world!&nbsp; Don’t just wait to be called! And be prepared to go this distance necessary to support those who need support!We hope you’ll follow the Brumfield’s journey - details below!For more information on Arctic Barnabas Ministry - Check out their site:&nbsp; hereYou can follow Austin and Evangela on Facebook, where they post their updates and newsletters by clicking hereEvangela shared a&nbsp; wonderful Youtube video that was produced recently regarding missions in Alaska. ABM serves some of the individuals in the video so it's a great way to visualize the people, places, and need for ABM in Alaska. You can watch it by clicking here. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. &nbsp;"Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, Jason Rainey, Vice President of NAPA Auto Care, and Matt Crumpton, Director of Program Development, introduce the Team Tool Rebate program, which helps technicians manage tool debt while providing shops with funds to reward and retain talent. The conversation also emphasized NAPA’s apprenticeship and training programs, showcasing the company's commitment to education, workforce development, and genuine partnerships. Rainey and Crumpton highlight NAPA’s dedication to listening to its Auto Care members and delivering solutions that go beyond parts, aiming to uplift the industry through support, innovation, and strong shop culture. Matt Crumpton, Director of Program Development, NAPA Auto Care Jason Rainey, Vice President NAPA Auto Care. Jason’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction to NAPA NOW Conference (00:00:00) Training Focus at NAPA NOW (00:05:07) Introduction of Team Tool Rebate (00:06:22) The Concept Behind Team Tool Rebate (00:07:33) Allocation Process for Rebate Funds (00:10:59) Creating a Positive Shop Culture (00:12:25) Rebate Program Impact (00:15:02) Strengthening Relationships with Members (00:15:59) Understanding NAPA's Programs (00:17:08) Partnerships in the Automotive Industry (00:17:56) Team Tool Rebate Launch (00:19:51) Celebrating Partnerships (00:21:28) Engaging Technicians (00:22:17) Listening to Member Feedback (00:23:13) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our partner PromotiveCredit&nbsp;card&nbsp;fees&nbsp;are&nbsp;eating&nbsp;into&nbsp;shop&nbsp;owners'&nbsp;profits&nbsp;—&nbsp;but&nbsp;should&nbsp;you&nbsp;be&nbsp;passing&nbsp;those&nbsp;costs&nbsp;onto&nbsp;customers?&nbsp;In&nbsp;this&nbsp;episode&nbsp;of&nbsp;Business&nbsp;By&nbsp;The&nbsp;Numbers,&nbsp;Hunt&nbsp;revisits&nbsp;the&nbsp;hot-button&nbsp;topic&nbsp;and&nbsp;shares&nbsp;what’s&nbsp;changed&nbsp;since&nbsp;2021.Key&nbsp;Points:Why&nbsp;more&nbsp;shops&nbsp;are&nbsp;experimenting&nbsp;with&nbsp;credit&nbsp;card&nbsp;surcharges&nbsp;todayReal-world&nbsp;results&nbsp;from&nbsp;shops&nbsp;that&nbsp;do&nbsp;charge&nbsp;fees&nbsp;—&nbsp;and&nbsp;those&nbsp;that&nbsp;don’tThe&nbsp;hidden&nbsp;dangers&nbsp;of&nbsp;incentivizing&nbsp;cash&nbsp;paymentsHow&nbsp;pricing&nbsp;strategy&nbsp;impacts&nbsp;customer&nbsp;loyalty&nbsp;and&nbsp;shop&nbsp;profitabilityHunt’s&nbsp;no-BS&nbsp;recommendation&nbsp;for&nbsp;handling&nbsp;credit&nbsp;card&nbsp;costs&nbsp;in&nbsp;2025Thanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Derek Kaufman discusses the future of the automotive industry, from tariffs and Chinese EVs to the rise of hydrogen, e-fuels, and AI in repair shops. He explores how automation, policy, and innovation are reshaping the landscape—and why independent shops must build trust, embrace technology, and invest in training to stay competitive. Derek Kaufman, Managing Partner, Schwartz Advisors, Listen to Derek’s previous episodes HERE. Show Notes Watch Full Video Episode Introduction of Derek Kaufman (00:00:00) Discussion on Tariffs and Market Reactions (00:02:28) Concerns About Chinese EVs (00:05:06) Historical Context of Quality in Automotive Industry (00:05:26) Impact of EV Tax Credits on Sales (00:08:25) Rethinking Climate Change and Transportation (00:09:27) Future of Internal Combustion Engines (00:14:33) The Role of AI in the Automotive Industry (00:16:12) Humanoid Robots in the Workforce (00:17:01) The Aging of Cars (00:19:48) Humanoid Technology in Automotive (00:20:49) Hydrogen Fuel Developments (00:21:21) Refining Capacity and Renewable Fuels (00:22:01) Distributed Power and Solar Farms (00:23:16) Customer Loyalty Through Expertise (00:25:34) Embracing EV Training (00:26:06) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, we welcome guest Hunt Demarest, CPA ABV.Hunt is the host of Business by the Numbers and, as our host Craig O’Neill will tell you… Hunt uses words really well for a numbers man!This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers?&nbsp; It’s a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!Hunt’s episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!Often times we can get caught up in the minutia of details and analysis.If we are not careful - it can lead to assumptions and wrong conclusions.As Hunt says, “Numbers do not lie, but they do not tell the whole story.”Getting the whole story inevitably involves communication - and it isn’t always comfortable for people to pick up a phone to get it.While the takeaway for today’s episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family. Today’s WOTD is&nbsp;Gumptionnounthe ability to make intelligent decisions especially in everyday mattersLearn more about Hunt Demarest here:&nbsp;https://paarmelis.com/business-by-the-numbers/Look for his book here:&nbsp; https://a.co/d/hAf0cDFThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com.&nbsp; "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.&nbsp;Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn&nbsp;To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected] In&nbsp;this&nbsp;episode&nbsp;of&nbsp;"The&nbsp;Weekly&nbsp;Blitz,"&nbsp;host&nbsp;Coach&nbsp;Chris&nbsp;Cotton&nbsp;takes&nbsp;listeners&nbsp;on&nbsp;a&nbsp;journey&nbsp;through&nbsp;both&nbsp;his&nbsp;personal&nbsp;and&nbsp;professional&nbsp;life,&nbsp;offering&nbsp;a&nbsp;glimpse&nbsp;into&nbsp;the&nbsp;milestones&nbsp;and&nbsp;aspirations&nbsp;that&nbsp;shape&nbsp;his&nbsp;career.&nbsp;Chris&nbsp;shares&nbsp;the&nbsp;exciting&nbsp;news&nbsp;of&nbsp;his&nbsp;upcoming&nbsp;graduation,&nbsp;a&nbsp;significant&nbsp;achievement&nbsp;marking&nbsp;the&nbsp;culmination&nbsp;of&nbsp;34&nbsp;years&nbsp;of&nbsp;dedication&nbsp;and&nbsp;perseverance&nbsp;in&nbsp;pursuing&nbsp;a&nbsp;bachelor's&nbsp;degree.&nbsp;This&nbsp;personal&nbsp;triumph&nbsp;serves&nbsp;as&nbsp;a&nbsp;testament&nbsp;to&nbsp;his&nbsp;commitment&nbsp;to&nbsp;lifelong&nbsp;learning&nbsp;and&nbsp;growth.As&nbsp;he&nbsp;looks&nbsp;to&nbsp;the&nbsp;future,&nbsp;Chris&nbsp;unveils&nbsp;his&nbsp;ambitious&nbsp;plans&nbsp;to&nbsp;develop&nbsp;a&nbsp;new&nbsp;educational&nbsp;series&nbsp;focused&nbsp;on&nbsp;the&nbsp;fundamentals&nbsp;of&nbsp;auto&nbsp;repair&nbsp;management.&nbsp;This&nbsp;series&nbsp;is&nbsp;designed&nbsp;to&nbsp;be&nbsp;a&nbsp;valuable&nbsp;resource&nbsp;for&nbsp;both&nbsp;new&nbsp;and&nbsp;seasoned&nbsp;shop&nbsp;owners,&nbsp;providing&nbsp;them&nbsp;with&nbsp;essential&nbsp;knowledge&nbsp;and&nbsp;strategies&nbsp;to&nbsp;navigate&nbsp;the&nbsp;complexities&nbsp;of&nbsp;the&nbsp;industry.&nbsp;By&nbsp;addressing&nbsp;key&nbsp;topics&nbsp;such&nbsp;as&nbsp;operational&nbsp;efficiency,&nbsp;customer&nbsp;service&nbsp;excellence,&nbsp;and&nbsp;financial&nbsp;management,&nbsp;Chris&nbsp;aims&nbsp;to&nbsp;empower&nbsp;shop&nbsp;owners&nbsp;to&nbsp;elevate&nbsp;their&nbsp;businesses&nbsp;to&nbsp;new&nbsp;heights.In&nbsp;addition&nbsp;to&nbsp;his&nbsp;educational&nbsp;endeavors,&nbsp;Chris&nbsp;highlights&nbsp;his&nbsp;active&nbsp;involvement&nbsp;with&nbsp;Worldpac,&nbsp;a&nbsp;leading&nbsp;distributor&nbsp;of&nbsp;automotive&nbsp;parts.&nbsp;Through&nbsp;this&nbsp;collaboration,&nbsp;he&nbsp;underscores&nbsp;the&nbsp;critical&nbsp;importance&nbsp;of&nbsp;staying&nbsp;attuned&nbsp;to&nbsp;market&nbsp;needs&nbsp;and&nbsp;trends&nbsp;within&nbsp;the&nbsp;auto&nbsp;repair&nbsp;industry.&nbsp;By&nbsp;understanding&nbsp;these&nbsp;dynamics,&nbsp;shop&nbsp;owners&nbsp;can&nbsp;better&nbsp;position&nbsp;themselves&nbsp;to&nbsp;meet&nbsp;customer&nbsp;demands&nbsp;and&nbsp;remain&nbsp;competitive&nbsp;in&nbsp;a&nbsp;rapidly&nbsp;evolving&nbsp;marketplace.Chris&nbsp;also&nbsp;takes&nbsp;the&nbsp;opportunity&nbsp;to&nbsp;promote&nbsp;Shop&nbsp;Marketing&nbsp;Pros,&nbsp;a&nbsp;marketing&nbsp;company&nbsp;that&nbsp;specializes&nbsp;in&nbsp;providing&nbsp;tailored&nbsp;services&nbsp;for&nbsp;auto&nbsp;repair&nbsp;shops.&nbsp;He&nbsp;emphasizes&nbsp;the&nbsp;value&nbsp;of&nbsp;partnering&nbsp;with&nbsp;experts&nbsp;who&nbsp;understand&nbsp;the&nbsp;unique&nbsp;challenges&nbsp;and&nbsp;opportunities&nbsp;within&nbsp;the&nbsp;industry,&nbsp;and&nbsp;how&nbsp;effective&nbsp;marketing&nbsp;strategies&nbsp;can&nbsp;drive&nbsp;business&nbsp;growth&nbsp;and&nbsp;customer&nbsp;engagement.Throughout&nbsp;the&nbsp;episode,&nbsp;Chris&nbsp;Cotton&nbsp;reinforces&nbsp;the&nbsp;theme&nbsp;of&nbsp;returning&nbsp;to&nbsp;fundamentals&nbsp;as&nbsp;a&nbsp;means&nbsp;to&nbsp;enhance&nbsp;business&nbsp;operations&nbsp;and&nbsp;customer&nbsp;service.&nbsp;By&nbsp;focusing&nbsp;on&nbsp;core&nbsp;principles&nbsp;and&nbsp;best&nbsp;practices,&nbsp;shop&nbsp;owners&nbsp;can&nbsp;build&nbsp;a&nbsp;solid&nbsp;foundation&nbsp;for&nbsp;success&nbsp;and&nbsp;create&nbsp;lasting&nbsp;value&nbsp;for&nbsp;their&nbsp;customers.&nbsp;This&nbsp;episode

Thanks to our Partners, NAPA TRACS, and Today's Class Mike Coley and George Arrants from the ASE Education Foundation address the ongoing technician shortage in the automotive industry. They highlight the importance of education, mentoring, and industry involvement in developing career-ready talent. Coley discusses how ASE certification improves retention and productivity, while Arrants emphasizes the value technicians place on a positive shop culture and proper equipment. The episode urges shop owners to actively support schools, nurture entry-level talent, and create environments that promote long-term career development. Mike Coley and George Arrants, ASE Education Foundation: https://www.aseeducationfoundation.org/ Show Notes: Watch Full Video Episode Technician Shortage Discussion (00:00:00) Always Be Recruiting (00:03:43) Hiring Challenges (00:05:07) Importance of Career Path (00:06:17) Understanding Technician Turnover (00:09:11) Evaluating Technicians (00:14:11) Engaging with Schools (00:15:27) Importance of Brand Recognition (00:16:30) Career Fair Engagement (00:18:41) Understanding Young Workers' Needs (00:22:00) Role of ASE in Education (00:23:42) Aligning Education with Industry Needs (00:26:54) Impact of Accreditation (00:29:03) Elevating Student Expectations (00:33:17) Industry Accountability (00:34:14) Success Stories in Education (00:36:24) Turnover and Technician Shortage (00:38:12) Benefits of ASE Certification (00:38:25) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our partners, NAPA TRACS and PromotiveIn this week's episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis &amp; Associates, tells a jaw-dropping real-world story: how one automotive repair shop owner — and his wife — ended up spending days in jail&nbsp;over mishandled sales tax payments.If you're an auto repair shop owner, this episode is a must-listen. Sales tax isn’t income tax&nbsp;— it’s trust money&nbsp;you're collecting on behalf of the government, and states take it very personally when they don’t get paid.In this episode, you’ll learn:Why sales tax is treated more seriously&nbsp;than income tax by state and local governmentsHow a small sales tax problem snowballed&nbsp;into jail time, a locked shop, and frozen bank accountsWhat mistakes&nbsp;automotive shop owners make that trigger sales tax auditsThe one mistake&nbsp;you can’t afford to make after you get behindSimple steps&nbsp;to protect your business, your reputation — and your freedomDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.&nbsp; After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.&nbsp; Find NAPA TRACS on the Web at NAPATRACS.comThanks to our partner, PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop&nbsp;The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast&nbsp;with Carm Capriotto&nbsp;https://remarkableresults.biz/Diagnosing the Aftermarket A to Z&nbsp;with Matt Fanslow&nbsp;https://mattfanslow.captivate.fm/Business by the Numbers&nbsp;with Hunt Demarest&nbsp;https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast&nbsp;with Kim and Brian Walker&nbsp;https://autorepairmarketing.captivate.fm/The Weekly Blitz&nbsp;with Chris Cotton&nbsp;https://chriscotton.captivate.fm/Speak Up! Effective Communication&nbsp;with Craig O'Neill&nbsp;https://craigoneill.captivate.fm/

In this episode, we’re diving into the powerful concept of creating a shared vision and how a lack of clarity could be holding your shop back from real growth.I’ll walk you through what I learned in a deep dive after my own leadership team challenged me to cast a vision that reaches every level of our company. We’ll talk about how to get out of the “small thinking” trap, how to define your goals with laser precision, and why your employees need to see, feel, and believe in the same future you do.Plus, I’ll share real tools, like how to craft your vision statement, how to communicate it across your team, and how to create a business where everyone’s pulling in the same direction.If you want to stop playing small and start building something truly great, this episode is for you.Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops.Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com&nbsp;Lagniappe (Books, Links, Other Podcasts, etc)EOS OneVivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future - Cameron Herold&nbsp;The Vision Driven Leader - Michael HyattStop Delaying Your Dreams: Time to Take ActionShow Notes with TimestampsIntroduction and Sponsors (00:00:01) Overview of the podcast and thanks to sponsors RepairPal and App Fuel.Creating a Shared Vision (00:00:10) Brian discusses the importance of establishing a shared vision for the company.Leadership Team Meetings (00:01:13) Details about offsite leadership meetings and the exercise called "the one thing."Feedback and Growth (00:02:08) Brian reflects on receiving feedback from his leadership team and its impact on personal growth.Shifting Mindset on Growth (00:03:07) Brian shares his fears about growth and how he overcame them to embrace larger ambitions.Disney's Service Model (00:04:17) Comparison of Disney's customer service model to his company's approach to client service.Processes and Procedures (00:05:26) Discussion on the importance of processes in maintaining service quality while growing.Inbound Marketing Strategy (00:07:25) Brian explains the effectiveness of inbound marketing in attracting clients.Outbound Sales Shift (00:09:26) Introduction of outbound sales strategies and the team's initial reactions to the change.Creating a Shared Vision Deep Dive (00:10:34) Brian's focus on developing a shared vision after receiving feedback from his leadership team.Researching Shared Vision (00:11:42) Challenges in finding resources on creating a shared vision and discovering related literature.Book Recommendations (00:12:42) Brian reviews two books on vision creation and his thoughts on their content.Simplicity of Creating Vision (00:13:34) Brian concludes that creating a shared vision is simpler than expected, emphasizing clarity.Vision, Mission, and Values Explained (00:14:45) Brian differentiates between vision, mission, and values with a practical example.Big Dreams and Ambitions (00:15:45) &nbsp;Brian discusses the importance of dreaming big and outlines a fictional company's ambitious goals.Vision, Mission, and Values (00:16:48) &nbsp;He explains the significance of having a clear vision, mission, and values for a successful organization.Sponsor Message: RepairPal (00:17:48) &nbsp;Introduction to RepairPal and its services that help auto repair shops attract tech-savvy customers.Sponsor Message: App Fuel (00:18:48) &nbsp;Overview of App Fuel's customer loyalty app designed for auto service shops to enhance customer retention.Core Values and Their Importance (00:19:57) &nbsp;Brian shares his realization of the value of core values in decision-making and company culture.Litmus Testing New Hires (00:20:59)&nbsp; He describes how to evaluate potential hires against the company's vision, mission, and values.Understanding What You Want (00:21:55) &nbsp;Brian emphasizes the importance of defining personal and business desires beyond just financial goals.Creating a Clear Vision (00:23:51) &nbsp;Discussion on the necessity of a detailed, clear vision for a business to guide its direction.Proximity to Your Dreams (00:26:56) &nbsp;Encouragement to immerse oneself in environments that inspire and reflect personal dreams and aspirations.Crafting Your Vision (00:28:50) &nbsp;Brian advises on the process of creating a vision, emphasizing the need for time and space away from routine.&nbsp;The Importance of a Clear Direction (00:29:46)&nbsp; He compares running a business without a clear vision to aimlessly shooting an arrow, highlighting the risks involved.Creating a Target (00:30:41)&nbsp; Discusses the importance of having a detailed vision as a target for business goals.Vision Details (00:31:37)&nbsp; Explains the components of a business vision, including specifics about s

Thanks to our Partner, NAPA Autotech TrainingKey Points &amp; Takeaways:The Problem:A 2023 Jeep Grand Cherokee (collision repair) came in with blind spot warning and parking aid malfunction lights on.No functionality in either system post-repair.Initial Diagnosis:Verified the concern (instrument cluster lit up with warnings).Used an aftermarket scan tool (Snap-on Ultra) and found:ADAS control module had multiple DTCs for open/short circuits on all radar sensors.Parking aid module had similar codes for ultrasonic sensors.Vehicle was hit in the passenger rear, leading to replacement of the bumper, harness, and rear hatch.Suspected Causes:Blown fuse (common culprit for multiple system failures).Crushed/damaged wiring harness (common after collisions).Module failure due to impact.Testing &amp; Findings:Checked power and ground at the ADAS module—all good.Inspected wiring harness for damage (no visible issues).Critical Clue: Wire colors didn’t match the schematic.Initially dismissed as a common schematic error.Later realized the entire harness was installed backward (left/right sides flipped).The Fix:Flipped the harness and radar modules to their correct positions.All codes cleared except two for the blind spot radars—turned out they were also swapped.After correction, all systems worked perfectly.Lessons Learned:Don’t get stuck in a diagnostic rabbit hole. Good techs pivot when clues don’t add up.Man-made problems can be the trickiest. Always verify previous work (especially after collisions).Wire color discrepancies matter. Even if schematics are often wrong, they can reveal bigger issues."Slow down to speed up." Rushing leads to wasted time; methodical checks save hours.Final Thoughts:Awareness is key. Catch yourself when fixating on one theory.Experience can work against you. Stay open to new clues, even if they conflict with past patterns.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe &amp; Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the Institute Summit, Mike Simard dives into the challenges of recruiting and developing talent, especially in a unique setting like Alaska. He shares his innovative strategy of acquiring lube centers as entry points for new team members and highlights the critical role of strong company culture and leadership. Mike also emphasizes the importance of building the right team, balancing the visionary and integrator roles, and the need to continuously adapt in the ever-evolving automotive industry. Mike Simard, Simard Automotive, Alaska Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Mike Simard's Background (00:00:00) Acquisition of Lube Centers (00:02:10) Energy and Problem-Solving (00:02:43) Vision for Training Talent (00:03:41) Geographic Logistics (00:05:12) Talent Development and Apprenticeship (00:05:41) Industry Comparison (00:06:32) Recruitment Challenges (00:09:04) Relocation and Recruitment Process (00:12:31) Motivation for Policy Writing (00:16:03) Understanding Unique Selling Points (00:18:05) Building a Strong Team (00:19:20) Learning from Coaches (00:21:52) Delegating Responsibilities (00:22:30) Building Company Culture (00:25:47) Understanding the 'Why' (00:27:09) Finding the Right People (00:28:34) Balancing Inner Voices (00:30:04) Breaking Barriers in the Industry (00:30:35) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian &amp; Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ &nbsp; &nbsp; &nbsp; &nbsp;