
Remarkable Results Radio Podcast
509 episodes — Page 3 of 11

Paper Tigers [E197] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeThe Role of Content in the Automotive IndustryMatt reflects on his own content creation (radio ads, podcasts) aimed at demystifying auto repair for customers.The importance of transparency: explaining shop practices (e.g., credit card fees, brake fluid exchanges) without vilifying other shops."Chest-Thumping" vs. Educational ContentCritique of shops/technicians who create content showcasing their successes while trashing other shops.Shoutout to Oz Mechanics for focusing on excitement/problem-solving rather than tearing others down.The "Paper Tiger" PhenomenonTerm borrowed from martial arts: Those who "talk the talk" but can’t "walk the walk."Historically, this applied to instructors who lacked hands-on skills—now amplified by social media’s reach.Example: A shop’s viral "success story" video ignored early diagnostic clues, leading to a questionable repair path.Ethical Dilemmas in Content CreationShould experts call out errors in others’ content? Risk of appearing elitist or "stealing thunder."Public vs. private feedback: Acknowledging mistakes (e.g., follow-up videos) builds trust with audiences.The Power of Collaboration"Rising tides lift all boats": Success doesn’t require devaluing peers.Admitting fallibility (e.g., ScannerDanner’s approach) strengthens credibility.Notable Quotes:"Pushing people down to prop yourself up is like drowning together—collaboration is survival.""Paper Tigers thrive in the spotlight but crumble under real-world scrutiny.""The motoring public doesn’t see diagnostic missteps—they just see a fixed car. But should we hide those mistakes?""Can we check our egos at the door? Honesty and humility might just be the best marketing tools we’ve got."Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Ep 1052Muscle Memory for the Counter: Service Advisor Training with the Practice Bot [RR 1052]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter. Here’s what you’ll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athletes, your service advisors need "muscle memory" to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural. - Conquer the Price Shopper: Understand the "killer" impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practice bot and Dan Malloy’s approach equip your team to handle these crucial conversations without immediately giving a price. - Embrace AI for Data-Driven Growth: Explore how AI goes beyond traditional "keyword spotting" to analyze calls, score performance automatically, and provide invaluable "language KPIs." Understand how this data on communication directly drives your traditional business KPIs and profitability. - Mandate Daily Practice: Learn why the best companies are making bot practice mandatory, just like opening the store or running batting cages, and how it fosters a high-level, professional team. Dan Molloy, Molloy Business Development Group. Dan’s previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

By Design: Shutting Down a Stream - Starting New Ones [E55] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeOn this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it’s helped me on mine.If you’ve caught on to some of my themes these past few months, you’ll notice that I have spent a lot of time discussing distractions, attention, and the importance of being present for those we are with. These musings are interspersed with some immediately practical topics related to the automotive aftermarket - and all of it is seasoned with some communication strategies applicable to just about anyone.You’ll have heard me say that sometimes it can be extraordinarily difficult to hear our own thoughts, or the positive (usually softer) voices in our lives, or especially difficult - respecting the gentle tuggings on our soul- those unseen nudges that urge us forward into greater refinement. Our world hasn’t made noticing such things easier - and I’ve been seeing a repetitive theme in my readings as of late regarding the negative impacts of technology. What astonishes me though - is how the things I’ve been paying attention to take a long time to make sense, and once they do - suddenly you are making connections just about everywhere you go- like you suddenly realized there is a song playing that describes your journey. I’ll tell you now - this episode's story ends with me taking the next logical step to my ‘Irish goodbye” on Facebook (An Irish goodbye is when you don’t say anything about leaving… but just leave). That next step was deleting my account. (it takes 30 days I guess they want you to have time to change your mind).The episode begins with an “Educational minute” I delivered to my local toastmasters club (actually 5 minutes) - and while that speech ended with some advice on notifications (akin to what I described you you in Episode 39: The War Against Notifications - this episode will end… well I just told you how it ends - listen to see how I got here.Our WOTDPuerile - AdjectiveChildish or silly:Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

The Wire, The Visits, and The Elite [E220] - Chris Cotton Weekly Blitz
bonusVisit https://ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode, Coach Chris Cotton delivers a heartfelt message to repair shop owners about the value of time and the pursuit of excellence. Reflecting on a powerful metaphor of a dwindling spool of wire, Chris urges listeners to be present with loved ones and intentional in their leadership. He reminds shop owners that every moment is precious and encourages them to invest their time wisely—both at work and at home. Chris challenges shop owners to strive for “elite” standards, emphasizing the importance of building strong, positive cultures within their teams, serving their communities with integrity, and leading with genuine care and compassion. He shares actionable insights on how to foster an environment where employees feel valued and customers become loyal advocates. Chris also highlights Shop Marketing Pros as a trusted marketing partner, recommending their expertise to help shops grow their brand and reach more customers. Tune in for motivation to make every moment and every effort in your business truly count, and walk away inspired to elevate your leadership, strengthen your relationships, and leave a lasting impact on your shop and your community.Sponsor Introduction (00:00:14)Coach Chris introduces Shop Marketing Pros and their services for auto repair shops.Episode Change of Plans (00:01:11)Chris explains the episode will be a break from the usual series to discuss recent personal reflections.The Wire: The Finite Nature of Time (00:02:07)Chris describes a video about a man with a spool of wire, symbolizing the limited time we have in life.Being Present and Listening (00:04:02)Reflection on the importance of listening, being present, and not dismissing others’ feelings or moments.Measuring Life in Visits (00:04:58)Chris discusses how he now measures time by visits with loved ones, emphasizing intentionality and presence.The Elite Mindset (00:07:17)Inspired by a friend’s text, Chris encourages striving for excellence and being “elite” in all areas of life.Being Elite as a Shop Owner and Leader (00:08:14)Advice for auto repair shop owners on building elite businesses, cultures, and communities.Call to Action & Closing (00:10:08)Chris urges listeners to share the message, stay elite, and gives a final sponsor shoutout and farewell.To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected] Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take you

Ep 445People 101: Why Soft Skills Drive Hard Results [THA 445]
Thanks to our Partners, NAPA TRACS, and Today's Class Greg Bunch and Jen Davis unpack why the real engine of shop success isn't just technical skill, it's people skills. Watch Full Video Episode Key Takeaways: Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers. Emotions Drive Decisions: Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine. Soft Skills = Profitability: Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention. Price Becomes Irrelevant: When customers trust you, they don’t shop on price, they shop on experience. Build “Key Dropper” Loyalty: Learn the ultimate goal: turning customers into "key droppers," individuals who know, like, and trust your shop so completely that they simply drop their keys, confident you'll handle everything. Leadership Must Lead the Way: This isn't just for your counter team. Owners must be engaged, invested, and accountable in soft skills training. Discover why your commitment to professionalism is key to the industry's future, separating thriving businesses from those that won't survive the next decade. Don't let poor communication or a rushed approach cost you valuable customers. Jen Davis powerfully states, "trust is just so fragile in today's landscape." Greg Bunch and Jen Davis, Transformers Institute Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ <a...

The ROI Wake-Up Call: Why Most Auto Shops Are Measuring It All Wrong [E182] - Business By The Numbers
bonusThanks to our partner PromotiveStill judging your advertising budget by a percent of sales? Thinking of buying an alignment rack or even an entire shop? What about paying down that 2.75% mortgage? Hunt is here to challenge your assumptions and break down how ROI—Return on Investment—should guide every major decision you make.In this week’s episode, Hunt pulls back the curtain on the real math behind smart business moves and how most shop owners are getting it wrong by focusing on emotion over numbers. Whether it’s marketing spend, new equipment, or business expansion, he explains how to look at your return like an investor—not just a technician with a calculator.What You’ll Learn:Understanding ROI Beyond the Buzzword(01:16) Why ROI is more than just an acronym—it’s your business’s compass(03:42) What advertising, buying equipment, and paying debt all have in common(06:05) Why emotion-based decisions are costing you real moneyAdvertising ROI: The Most Misunderstood Metric(06:55) The #1 mistake shops make when evaluating ad spend(08:15) Why 3–6% of sales is a misleading metric(10:37) Why gross profit—not sales—is the number that matters(13:02) What a 100% ROI looks like—and why you might be underspendingBuying Equipment: A Smarter Way to Evaluate Big Purchases(16:16) The alignment rack ROI breakdown every shop owner should run(17:56) How many alignments you need to break even (and why it’s not enough)(20:23) When optimism becomes a liability in ROI math(22:11) What to do when the ROI is at 0%Buying or Selling a Shop: The ROI Lens That Reveals Everything(23:26) Why auto repair shops are sold based on profit—not top-line sales(24:02) Two shops, same price—one makes 3X more: which would you buy?(26:13) How bad ROI ruins family buyouts (and what to do instead)Paying Off Debt: When It’s Smart—and When It’s Not(29:41) Why paying off your credit card could earn you 24% overnight(31:49) The 2.75% mortgage myth—when being debt-free costs you more(34:07) Why cash beats being debt-free (almost) every time(35:26) The lease payoff trap no one warns you aboutThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Car Giveaways and Community Involvement with Chris Luoma [E164] - The Auto Repair Marketing Podcast
bonusThanks to our Partners, Shop Boss and AppFueledWhen it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it’s part of his shop’s DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they’ve given away five cars (and counting) to people who truly needed a hand up.Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it’s created a stronger bond between his shop and the community. You’ll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.This episode isn’t just about cars. It’s about impact. It’s about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can’t always track but can always feelThis episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.How To Get In Touch With the GuestChris LuomaJerry’s AutomotiveLagniappe (Books, Links, Other Podcasts, etc)News Coverage of Vehicle GiveawayShow Notes with Timestamps Introduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode’s focus on community involvement and vehicle giveaways.Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive’s 55+ year history, family ownership, and shop evolution.Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value, inspired by his grandfather’s philosophy.Charitable Activities Overview (00:05:30) Overview of shop’s charitable work: Toys for Tots, veterans, VFW, and car giveaways.Shop Decor and Local Identity (00:06:01) Conversation about the shop’s old trucks, their use in community events, and as shop decor.Choosing Causes to Support (00:07:02) Chris discusses how they select which causes to support and the challenges of choosing recipients.Other Community Involvement (00:08:03) Support for local VFW, Little League, high school sports, churches, and plans for more involvement.ROI and Motivation for Giving Back (00:09:24) Brian and Chris discuss the intangible returns of community involvement versus trackable ROI.Sponsor Messages (00:11:46) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Vehicle Giveaway Program Details (00:13:17) Chris details the car giveaway program: how it started, how cars are sourced, and the process.Lessons Learned from Giveaways (00:15:25) Stories about specific vehicles given away, repairs needed, and lessons learned from the process.Team Involvement and Effort (00:16:11) How the whole shop team contributes time and effort to the vehicle giveaway.Advice for Other Shop Owners (00:16:44) Tips for other shop owners considering a giveaway: vehicle selection, budgeting, and patience.Giveaway Selection Process (00:17:56) How recipients are chosen, use of social media, essay submissions, and the impact of video promotion.Media Coverage and Publicity (00:19:53) Local news coverage of the giveaways and its effect on shop visibility and SEO.Targeting Specific Groups (00:20:40) Occasionally focusing giveaways on specific groups like veterans, with plans for first responders.Selection and Team Involvement Improvements (00:21:31) Current process for choosing winners and plans to involve more staff in decision-making.Promoting the Giveaway and Winners (00:22:26) How the shop documents and shares the giveaway, balancing publicity with humility.Community Recognition and Impact (00:23:30) Growing reputation for giveaways, increased inquiries, and evolving community impact.Advice for Getting Started (00:24:04) Chris’s advice for shops starting community involvement, suggesting Toys for Tots as an entry point.Creative Community Giving Ideas (00:25:16) Other ideas for giving back: school supplies, sports equipment, and finding your own passion project.Emotional Impact of Giving (00:26:07) Chris reflects on the lasting emotional rewards of helping others through these programs.Closing and Future Topics (00:26:16) Brian thanks Chris, hints at future episodes on video marketing, and closes the show.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookM

No One's Anger Starts at 100 [E196] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeKey Discussion Points:Two Types of Angry PeopleExplosive: Outwardly aggressive (e.g., yelling at a cashier).Implosive: Bottled-up anger that can lead to extreme reactions (e.g., the quiet cashier who "snaps").No One Starts at 100% AngerAnger escalates in stages—people don’t go from 0 to 100 instantly.Triggers (work stress, home life, past trauma) compound over time.Personal Reflection: Parenting & ADHDMatt shares struggles with his son’s ADHD and his own reactive anger.Realization: Frustration often stemmed from unrealistic expectations, not the child’s behavior.Lesson: Awareness is key—but applying knowledge is harder than reciting it.Handling Anger in the WorkplaceFor Leaders/Co-workers:Approach outbursts with curiosity, not defensiveness.Validate feelings without justifying bad behavior.Ask: "What else is going on?" (e.g., home stress, financial fears).For Customers:High-conflict clients may already be at "50%" before they walk in.Respond with calm energy, active listening, and empathy.Example: "I understand why you’re scared. It’s hard to trust when you’re unsure."De-escalation TacticsMirroring: Match the energy level you want (e.g., stay calm to diffuse rage).Validation: Acknowledge emotions without agreeing to unreasonable demands.Safety First: Remove yourself or others if the situation escalates dangerously.Why This Matters in the AftermarketMost customer outbursts are rooted in fear (e.g., being ripped off, losing control).A thoughtful response can turn a raging customer into a loyal one—or reveal irreconcilable differences.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Ep 1051Assume Nothing: Our Duty to Educate and Understand the Next Generation [RR 1051]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, we’re flipping the script on how we prepare the next wave of talent in the auto repair world. It’s not just “training” anymore – The future of our industry needs more than just teaching people how to turn wrenches. It’s about real education that prepares them to think, solve, and lead. The repair bay of tomorrow – Imagine clean, high-tech “surgical rooms” with white lab coats, big screens, and smart tools—where cars are diagnosed like patients. Let’s make this career sexy – To attract today’s tech-savvy, digital-native crowd, we’ve got to show them this is a career filled with innovation, tech, and opportunity. Soft skills are a big deal – Communication, confidence, and life skills are just as important as technical know-how. Training isn’t cheap, and that’s okay – One expert says shops should spend $3,000 to $5,000 a month on education. Yep, even the small ones. Because falling behind costs more. Leaders: don’t gatekeep – Share your tips, be open to different learning styles, and remember that even the small stuff you know can make a huge difference to someone starting out. This episode isn’t just about fixing cars—it’s about fixing how we grow the people who will shape the future of this industry. Chris Machado, Circle M Tire & Auto and Circle M Truck Repair Bakersfield, CA. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm <img src="https://remarkableresults.biz/wp-content/uploads/2021/10/Screenshot_340.png"

Believe Your Customers: The Pontiac Parable [E054] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn this episode - Craig has some fun with an old anecdote that intends to reminds us how important it is to take a customers complaint seriously - even when it sounds absolutely ridiculous!The old story is about a man whose new Pontiac will not start ONLY if he goes and picks up vanilla ice cream… but if he buys other flavors, like strawberry or chocolate.While this story may not be the best case study for a no start diagnostic process - it DOES provide a great moral lesson for taking clients seriously so you can get to the real details and the facts that matter.Grab some vanilla ice cream and enjoy Craig’s take on this story and please consider sharing your own radical stories from the shop to [email protected] gaps are almost always prevalent when those strange cases come up - and we’re sure you have a good example that could be worth sharing!The WOTD: Anecdote: A short amusing or interesting story about a real incident or person.An account regarded as unreliable or hearsayIn our episode today…We’re talking about Customer complaints. Specifically the off the walls ones.More specifically - listening to them - as though what they are saying is accurate and true - even though things don’t even remotely plausible.You don’t need to be in auto-repair to appreciate this topic - but our loyal listeners who ARE in auto repair - you definitely will. For me - there was a common gripe I’d hear from our techs at the transmission shop. “I can’t get it to act up!” Which is a horrible thing to have to call the customer to tell them.They know there is a problem.We can’t see it.And in many cases - this is where things end.The real problem, you guessed it, is a communication problem. Sometimes the details provided for our specialists are just not very clear - and what we do get from clients make it impossible to replicate an issue so we can diagnose a problem. It’s why, in auto repair, intermittent problems are an absolute pain and can be massively time-consuming to solve. But this came across my desk from one of my colleagues in Autoflow. It’s something of an anecdote - Anecdotenouna short amusing or interesting story about a real incident or person."told anecdotes about his job"Never underestimate a customer’s complaint, no matter how funny it might seem! This is a real story that happened between the customer of General Motors and its Customer-Care Executive. A complaint was received by the Pontiac Division of General Motors: This is the second time I have written to you, and I don't blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of ice cream varies so, every night, after we've eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It's also a fact that I recently purchased a new Pontiac and since then my trips to the store have created a problem..... You see, every time I buy a vanilla ice-cream, when I start back from the store my car won't start. If I get any other kind of ice cream, the car starts just fine. I want you to know I'm serious about this question, no matter how silly it sounds.What is there about a Pontiac that makes it not start when I get vanilla ice cream, and easy to start whenever I get any other kind? Before I continue the story:Every night? Maybe save some gas?Do you drive to the store every night?This tells me this story has to be from somewhere around the 1940s. Post WWII (after rations on fuel and other things were lifted. OLD story.)The Pontiac President was understandably skeptical about the letter, but sent an Engineer to check it out anyway. The latter was surprised to be greeted by a successful, obviously well educated man in a fine neighborhood. He had arranged to meet the man just after dinner time, so the two hopped into the car and drove to the ice cream store. It was vanilla ice cream that night, and, sure enough, after they came back to the car, it wouldn't start. The Engineer returned for three more nights. The next night, they got chocolate. The car started. The second night, he got a strawberry. The car started. The third night, he ordered vanilla. The car failed to start. Now the engineer, being a logical man, refused to believe that this man's car was allergic to vanilla ice cream. He arranged, therefore, to continue his visits for as long as it took to solve the problem. And toward this end he began to take notes: He jotted down all sorts of data: time of day, type of gas used, time to drive back and forth etc. In a short time, he had a clue: the man took less time to buy vanilla than any other flavor. Why? The answer was in the layout of the store. Vanilla, being the mos

Safety & Shop Environment: Protecting Your People and Your Profits [E219] - Chris Cotton Weekly Blitz
bonusVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.Beyond physical safety, Chris highlights the significance of workplace energy, ergonomics, and enjoyment. He explains how a positive, energetic atmosphere can boost morale, productivity, and retention, while proper ergonomic practices help prevent long-term injuries and discomfort. Chris urges owners to foster a culture where safety and employee well-being are top priorities, encouraging open communication, recognition of safe behaviors, and opportunities for team-building and professional growth.The episode concludes with a series of actionable tips that shop owners can implement immediately to enhance safety and workplace culture. Chris also recommends partnering with Shop 

Ep 444The Investment in Youth: Why Camp D.R.I.V.E. is a Win [THA 444]
Thanks to our Partners, NAPA TRACS, and Today's Class Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver’s seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores the program’s community impact and offers practical tips for other shops looking to launch something similar, including how to manage costs, secure insurance, and collaborate with local partners. Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE Show Notes: Watch Full Video Episode https://www.campdrivebht.com/ Introduction (00:00:00) Camp D.R.I.V.E. Overview and Growth (00:01:01) Camp Structure and Sessions (00:02:44) Community Involvement and Impact (00:04:10) Changing Perceptions and Early Success Stories (00:05:44) Starting Small: First Year Reflections (00:07:09) Partnerships and Resource Sharing (00:08:02) Parental Involvement and Mindset Shift (00:09:01) T Dane’s Introduction and Experience (00:09:37) Learning and Hands-On Experience (00:10:46) Personal Growth and Community Influence (00:13:04) Future Plans and Technical Education (00:13:46) Favorite Camp Stations and Fundamentals (00:14:36) Complexity of Modern Vehicles (00:15:56) Media Coverage and Community Recognition (00:19:04) Camp Drive Planning and Logistics (00:21:20) Insurance and Liability Considerations (00:22:15) Content Development and Dry Run (00:24:11) Promotion and Registration Process (00:27:03) Financial Investment and Community ROI (00:28:06) Vendor Support and Sponsorships (00:29:23) Video Production and Social Media (00:30:43) Encouragement for Industry Involvement (00:31:22) Dane’s Persistence and Success Story (00:32:49) Call to Action for Industry Engagement (00:33:45) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood

ROI - Return on Investment [E181] - Business By The Numbers
bonusThanks to our partner PromotiveWhether you're thinking of buying your first auto repair shop, selling your third, or investing in new equipment, understanding return on investment (ROI) is essential—not just in theory, but in real-life dollars and decisions. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down ROI in plain English, with examples shop owners can actually use.What’s the difference between a 33% ROI and a 100% cash-on-cash return? Why are private equity firms offering double what a local buyer would? And how should your time—yes, your actual hours—factor into every decision?Hunt doesn’t just explain ROI. He exposes how it shows up in equipment purchases, business sales, and shop valuations—and how emotional decisions can cloud even the smartest investments.What You’ll Learn:Understanding ROI Beyond the Buzzword(01:52) Why ROI isn't just for Wall Street (hint: you're already using it!)(03:55) The $1,000 tool test: You know ROI even if you think you don’t(05:26) Why sellers think in multiples, but buyers think in ROIROI and Shop Sales: The Buyer vs. Seller Mindset(07:45) How a seller gets $1M, while a buyer only invests $100K(09:28) Why time and risk are everything when evaluating a shop(12:22) The $100K offer scenario: Would you take it?Active vs. Passive Investments: Where Shops Fit In(22:04) Why a 33% ROI isn’t the whole story(23:18) Cash-on-cash return: the real reason repair shops can be goldmines(25:44) So why isn’t everyone opening a shop? (Spoiler: It’s not easy money)The Private Equity Curveball(27:42) What PE firms know about ROI that most shop owners overlook(30:06) Why PE firms will pay double and still make a profit(33:07) When 18% ROI beats 33%: The power of passive ownershipROI isn't just a number—it's a decision-making framework. Whether you're a buyer, a seller, or someone trying to decide if that new alignment rack is worth the splurge, Hunt gives you the tools to take emotion out of the equation and make smarter financial calls.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Diagnosing Legends: The Impact of Ozzy Osbourne and Hulk Hogan [E195] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingIn this episode, Matt Fanslow reflects on the recent passings of two cultural icons—Ozzy Osbourne and Hulk Hogan—and draws parallels between their careers and the automotive aftermarket industry. Both figures revolutionized their respective fields (music and professional wrestling) through innovation, perseverance, and an unparalleled connection with their audiences. Matt explores what we can learn from their legacies, including the importance of passion, reinvention, and recognizing opportunities outside our comfort zones.Key Discussion Points1. Ozzy Osbourne: The Accidental Pioneer of Heavy MetalOzzy’s final performance at the Power Trip festival, where he performed in immense pain, skipping pain meds to stay present.How Black Sabbath (with guitarist Tony Iommi) accidentally created metal by downtuning guitars after a workplace injury.The importance of appreciating contributions even if you’re not a die-hard fan.The value of knowing how you’ve impacted others (like Ozzy hearing tributes before his passing).2. Hulk Hogan: The Man Who Made Wrestling MainstreamHogan’s physical sacrifices (spinal damage from his signature leg drop) and how wrestling is a work but not fake.His ability to connect with audiences in ways no wrestler had before—comparable to Stone Cold Steve Austin and The Rock.How Hogan’s heel turn (becoming a villain with the NWO) revitalized wrestling during a slump.The role of timing, charisma, and reinvention in long-term success.3. Lessons for the Automotive AftermarketPassion & Perseverance: Like Ozzy and Hogan, success in the aftermarket requires dedication and pushing through challenges.Reinvention: Hogan’s shift from hero to villain kept him relevant—how can shops adapt to stay ahead?Breaking Out of Comfort Zones: Both Ozzy and Hogan expanded beyond their core careers (reality TV, movies). How can shops engage in community work, sponsorships, or other visibility-boosting activities?Continuous Improvement: Getting 1% better every day compounds into major growth over time.4. Personal Reflections & Industry ParallelsMatt’s admiration for educators like Paul Danner, who revolutionized training accessibility.The importance of finding the right shop culture for growth (just as Hogan thrived under Vince McMahon’s WWE expansion).Why awareness of opportunities—both inside and outside the industry—is crucial.Notable Quotes"Ozzy and Hogan didn’t just succeed in their fields—they redefined them. That’s the kind of impact we should strive for in the aftermarket.""Wrestling isn’t fake; it’s a performance with real consequences. Same goes for our work—every repair matters.""If you improve by just 0.33% every day, you’ll be 100% better in a year. Small steps lead to big changes."While Ozzy and Hogan came from entirely different worlds, their stories remind us that innovation, adaptability, and connection are universal keys to success. Whether you’re a technician, shop owner, or industry educator, there’s always room to grow—and maybe even revolutionize your corner of the aftermarket.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Preparing for September’s Marketing [E163] - The Auto Repair Marketing Podcast
bonusThanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it’s not just fluff, this episode is packed with real ways to build trust, showcase your shop’s personality, and create content that positions your brand as the go-to in your community.Whether it’s using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Preparing for August’s MarketingDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and preparedness kit giveaways.Community Sponsorships: Little League & Baby Safety (00:11:23): Promoting shop involvement in Little League sponsorships and baby safety events, including car seat checks.Read a New Book Month (00:13:20): Encouraging team reading and sharing book recommendations as part of shop culture.Weekly Themes: Child Passenger Safety & Compassionate Leadership (00:13:37): Highlighting Child Passenger Safety Week and Compassionate Leadership Week, and their relevance to shop training and culture.Other September Weeks: Fall Foliage, Security Officer, Truck Driver Appreciation (00:15:30): Ideas for pre-trip checks, security officer discounts, and truck driver/fleet customer appreciation.Fun September Days: Beards, Bacon, Labor Day, Pizza, Beer (00:18:09): Creative content ideas for World Beard Day, International Bacon Day, Labor Day, Cheese Pizza Day, and Beer Lovers Day.Boss and Employee Exchange Day (00:19:42): Suggestions for role-swapping or fun team activities to celebrate Boss and Employee Exchange Day.Patriot Day and National Day of Service (00:21:16): Ways to honor September 11th with acts of service and patriotism.Bald is Beautiful & Redhead Day (00:22:12): Fun social media trends involving bald or redheaded team members, tying in tire safety.National Tattoo Story Day & Tradesman Day (00:23:26): Encouraging sharing of tattoo stories and celebrating skilled trades in the shop.Talk Like a Pirate Day (00:24:12): Challenge to answer phones like a pirate and share on social media for engagement.National Tune Up Day & Go With Your Gut Day (00:25:11): Ideas for tune-up promotions and diagnostic guessing games for Go With Your Gut Day.One Hit Wonder Day & Ask a Stupid Question Day (00:26:03): Engagement ideas around favorite one-hit wonders and inviting customer questions.Good Neighbor Day (00:26:43): Shouting out neighboring businesses and community partners.International Podcast Day (00:27:12): Promoting the podcast and sharing favorite podcasts among the team.General September/Fall Topics: Back to School, Football, Fairs (00:27:47): Suggestions for fall maintenance, back-to-school, football season, and local fairs/festivals marketing.Conclusion and Resources (00:30:49): Encouragement to keep posting, check national day calendars, and listen to more episodes.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you

Ep 1050Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes Watch Full Video Episode Rise of the Specialist - A NEW Language Standard for Auto Repair Specialists: https://remarkableresults.biz/downloads/ Episodic Education (00:01:06) Shop Expansion and ADAS Specialty (00:01:45) Staffing Challenges and Work-Life Balance Shift (00:02:54) From Mechanic to Technician to Specialist (00:05:22) The Rise of the Specialist (00:06:22) Educating Consumers on Complexity (00:07:56) Recognition and Respect for Technicians (00:09:52) Shift from Flat Rate to Work-Life Balance (00:10:24) Craig’s New Pay Structure (00:12:47) Bridging the Generational Gap (00:20:06) Financial Transparency with Staff (00:21:03) Personal Motivation for Change (00:23:34) Recruitment and Retention Strategies (00:26:58) Diverse Career Paths in Automotive (00:27:47) The Power of Language: Calibration Specialist (00:29:05) Educating Customers on Technical Systems (00:29:47) Value of ASE Certification and Public Recognition (00:30:56) Integrity and Problem-Solving in the Shop (00:32:09) Training During Work Hours (00:35:34) Overcoming Excuses and Owner Self-Reflection (00:37:09) Peer Group Influence and Industry Change (00:39:40) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm <img class="alignleft wp-image-42604"...

Diagnostics 101: Stop Guessing, Start Solving [E218] - Chris Cotton Weekly Blitz
bonusThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust based relationships with clients who appreciate the shop’s attention to detail and reliability. The episode also features a special spotlight on Shop Marketing Pros, a company offering tailored marketing solutions specifically for auto repair shops, helping them attract new customers and retain existing ones.Listeners are encouraged to tune in and discover how refining and standardizing their diagnostic process can elevate their shop’s reputation, increase operational efficiency, and significantly improve their bottom line. Whether you’re looking to streamline workflow, enhance customer satisfaction, or grow your business, this episode provides actionable insights and practical tips to help your shop thrive.Introduction and Sponsor Message (00:00:06) Coach Chris Cotton introduces the podcast, highlights its purpose, and promotes Shop Marketing Pros.Series Recap and Episode Overview (00:01:16) Recap of previous "Back to Basics" episodes and introduction to diagnostics as the focus of this episode.The Importance of a Diagnostic Process (00:02:17) Explains why a standardized diagnostic process is crucial for shop success and customer trust.Step 1: Clarify the Concern (00:03:29) Emphasizes understanding the customer’s issue through detailed questioning and documentation.Step 2: Assign a Testing Level (00:04:31) Describes setting the appropriate diagnostic level before any work begins to manage expectations.Step 3: Perform a Full 

Adaptive Communication with Rhonda Lea [E053] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today:In this episode we’ll hear about Rhonda’s communication journey and how her relationship with Jimmy has lead to a new path speaking and presenting on topics loyal listeners of Speak Up will certainly appreciate.Rhonda Cites George Bernard Shaw with one of her favorite quotes sums:“The single biggest problem in communication is the illusion that it has taken place.”What we say seems clear to us - but as Rhonda will express - misalignment often lurks beneath the surface.Craig asks Rhonda a key question in this discussion:"What would you tell someone who asks you - why should I need to adapt to others?"Topics Include:Gaps in Communication How some chaos is a good thing! (It means there is plenty of demand!)It can be exhausting to adapt to othersThe importance for leaders to show up as a person.A book recommendation: Crucial ConversationsOur WOTD isAdaptive(Adjective)The adjective "adaptive" describes something that has the ability or tendency to adapt to different situations. This means being able to:Adjust to new circumstances, changes, and challenges.Be flexible, open-minded, and willing to embrace uncertainty.Modify characteristics, behaviors, or strategies to suit varying conditions or needs.Listeners curious about Rhonda’s business - Scale the Chaos can see more on her website:https://www.scalethechaos.com/Rhonda can be emailed at [email protected] or reached out to via LinkedInThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Ep 443Brakes for Breasts: Breast Cancer Vaccine Update 2025 [THA 443]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode features Brakes for Breasts co-founders Leigh Anne Best and Laura Frank, along with Cleveland Clinic researcher Dr. Justin Johnson, as they celebrate the automotive industry’s role in raising over $2 million for breast cancer vaccine research. They share the initiative’s grassroots beginnings, its 100% donation to research model, and provide an update on the vaccine’s progress, highlighting the completion of Phase One trials and the upcoming launch of Phase Two. A key highlight of the campaign: During October, independent auto repair shops across the U.S. offer free brake pads to customers. For every brake service performed, the customer receives their brake pads at no cost and only pays for labor and other parts. In turn, each participating shop donates 10% of the brake service total to the Cleveland Clinic Breast Cancer Vaccine Research Fund. The episode also shares the inspiring story of Jennifer Davis, the first vaccine recipient, and encourages more shops to get involved in this unique, community driven fundraising effort that’s helping fuel groundbreaking research. Show Notes: Watch Full Video Episode The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ Introduction (00:00:00) Celebrating the $2 Million Milestone (00:03:08) Origin Story of Breaks for Breasts (00:03:46) Connection to Cleveland Clinic and Dr. Tuohy (00:06:01) Personal Motivations for Founding (00:06:55) Industry Call to Action and Broader Impact (00:07:31) Expanding Research Beyond Breast Cancer (00:10:09) Clinical Trials Overview: Phase One (00:12:14) Clinical Trials: Phase Two and Three Plans (00:14:08) How Research Funding Works at Cleveland Clinic (00:19:42) 2024 Check Presentation and Fundraising Impact (00:21:03) Jennifer Davis: The First Clinical Trial Patient (00:23:38) Hope and Realistic Expectations for the Vaccine (00:29:06) How Shops Can Get Involved and Marketing Resources (00:32:02) Encouragement for Year-Round Support (00:34:56) Final Reflections and Call to Action (00:36:02) Importance of Philanthropy and Community Involvement (00:38:39) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/...

Mailbox: Write-Off for Weight Loss Drugs, Gambling Winnings, and Employee Handbooks [E180 - Business By The Numbers
bonusThanks to our partner PromotiveThis week, Hunt Demerast, CPA, dives into three hot-button business questions—each with surprising consequences for your bottom line. From covering weight loss meds for your employees to falling into the payroll HR trap, and even how the IRS is tightening the screws on your gambling losses—this episode breaks it all down, minus the legalese.What You’ll Learn:(00:00:00) Introduction(01:02) Can you write off weight loss drugs like Ozempic for your employees—or yourself?(03:19) The truth about MERPs, HRAs, and what ChatGPT got right and wrong(07:09) The real IRS rule that trips up most owners (hint: it's about fairness)(11:28) Gambling tax rule changes that could cost you—even if you lose(16:04) What triggers a W2-G, and how scratch-offs could land you a surprise tax bill(23:30) Why HR modules from payroll companies are often a waste of money(25:50) A real-life story that cost Hunt money—and why handbooks matter(29:52) What every business owner should review in their employee handbookWhy It Matters: If you’re a shop owner or small business operator trying to make smart decisions on health benefits, tax deductions, and HR compliance, this episode is a must-listen. Hunt pulls back the curtain on commonly misunderstood write-offs, state labor laws, and how small mistakes can lead to big headaches.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

What We Can Learn From Jurassic Park [E194] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingMatt Fanslow dives into an unexpected but fascinating comparison between Jurassic Park and the auto repair industry, exploring themes of chaos theory, unintended consequences, and the importance of foundational knowledge. Drawing parallels from the iconic film (and Michael Crichton’s novels), Matt discusses how small decisions—like cutting corners or skipping fundamentals—can lead to big, unpredictable outcomes in business, careers, and life.Key Topics Discussed:"Your Scientists Were So Preoccupied With Whether They Could, They Didn’t Stop to Think If They Should"How the pursuit of innovation without foresight mirrors challenges in the automotive industry.The dangers of prioritizing profit or speed over sustainability and safety.Chaos Theory & The Butterfly EffectSmall, seemingly insignificant actions can have massive consequences (e.g., a poorly coded security system in Jurassic Park → dinosaur chaos).Applying this to business: How initial conditions (hiring, training, ethics) shape long-term success or failure.The Perils of Skipping FundamentalsIan Malcolm’s critique in Jurassic Park: "You stood on the shoulders of giants but never learned the underlying theory."Why technicians can’t jump straight to advanced diagnostics (e.g., lab scopes) without mastering electrical fundamentals."Fundamental ≠ easy. It’s the foundation everything else relies on."Unintended Consequences in Auto RepairNedry’s sabotage: How underpaying for critical services (e.g., software, training) backfires.Diet analogy: One unhealthy choice can undermine progress—just like one overlooked repair detail can lead to comebacks.Awareness & the "Little Things"The importance of paying attention to details in workflows, customer service, and team dynamics.Why hindsight often reveals blind spots—and how to cultivate proactive awareness.Notable Quotes:"Chaos theory isn’t about randomness—it’s about how tiny, early decisions create unpredictable outcomes.""You can’t win the lottery without buying a ticket, but you also can’t master diagnostics without understanding electricity.""Respect the journey. Mastery isn’t just about skill; it’s about humility and earned wisdom."Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Write a Children's Book with Ben Tilson [E162] - The Auto Repair Marketing Podcast
bonusThanks to our Partners, Shop Boss and AppFueledEver meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their parents see the auto repair world.We dive into the making of Technician Colton’s 10 Steps to an Oil Change and Olivia’s ABCs to a Car, how these books are being shared with local libraries, schools, and families, and how they’re quietly laying the foundation for future techs. His mission is clear: show kids that trades matter, that working with your hands is something to be proud of, and that this industry is filled with real opportunity.But the episode goes way beyond books. We talk about Ben’s creative, grassroots marketing strategies, hosting community events, shop tours, dance parties, Santa in a sleigh, and more. These aren’t big-budget campaigns. They’re smart, authentic ways to build trust, brand loyalty, and lasting community ties.This one’s not just inspiring, it’s a reminder that when you lean into who you are and lead with heart, you don’t just grow your shop. You build a legacy.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comHow To Get In Touch With The GuestBen Tilson, Tilson’s Auto CareTilson’s Auto Care FacebookLagniappe (Books, Links, Other Podcasts, etc)Technician Colton’s 10 Steps to an Oil ChangeOlivia’s ABCs to a CarGet The Ultimate Guide to Auto Repair Shop MarketingPlan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim introduces the episode, mentions scheduling Ben, and thanks the podcast sponsors.Meet Ben Tilson & Tilson Auto Repair Background (00:00:55) Kim introduces Ben, discusses how she met him, and asks about the history and ownership of Tilson Auto Repair.Family Dynamics and Business Growth (00:02:20) Ben shares about second-generation ownership, working with his brother, and the shop’s growth through four locations.Sibling Partnership and Roles (00:04:14) Ben explains how he and his brother divide responsibilities and maintain a strong sibling relationship outside work.Other Siblings and Ben’s Path to the Business (00:06:06) Ben talks about his sisters, his college experience, and how he and his brother proved themselves to their father.Father’s Retirement and Santa Tradition (00:07:46) Ben describes his father’s retirement, annual Santa appearance, and maintaining family connections to the business.Children’s Book Inspiration and Process (00:08:44) Kim introduces Ben’s children’s book; Ben explains his inspiration, dyslexia, and the lack of trade books for kids.Book Series and Family Themes (00:11:43) Ben discusses naming books after family members, plans for a series, and making education accessible.Book Content and Shop Representation (00:15:23) Ben details how the book mirrors the real shop, the illustration process, and working with his illustrator.Sponsor Messages (00:16:35) Sponsor messages for Shop Boss and App Fueled.Finding an Illustrator and Self-Publishing (00:18:36) Ben shares how he found his illustrator and his experience with self-publishing through DigiPod.Distribution and Community Response (00:21:28) Ben explains how he distributes the books for free, donates to nonprofits, and uses local mini-libraries.Plans for School Outreach and Events (00:22:18) Ben discusses plans for school visits, kids’ day events, and using the book to educate families.Impact on Families and Industry (00:24:28) Kim and Ben talk about the book’s role in connecting with families and inspiring future industry members.Making the Book More Accessible (00:29:34) Ben acknowledges the need to make the book easier to obtain and shares feedback from the industry.Community Events and Shop as a Venue (00:33:26) Kim asks about community events; Ben describes Tilson Gives Back, dance parties, and unique shop-hosted events.Nonprofit Support and Event Innovation (00:34:30) Ben details his involvement with nonprofits, unique fundraising events, and the evolution of Tilson Gives Back.Santa Photo Op and Guerrilla Marketing (00:37:18) Ben explains the Santa photo op, creative marketing, and building trust through unique community engagement.Advice for Shops on Community Marketing (00:39:48) Ben shares advice for other shops about investing time in community marketing versus traditional advertising.Shop Tours and Customer Education (00:41:04) Ben emphasizes the value of sh

Ep 1049The Power of Accountability: You Can’t Grow Alone! [RR 1049]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the Institute Summit 2025, Tracy Holt and Patrece Holt Vance, a brother-sister duo from a family owned shop, share how their business transitioned into a new era of strategic growth and profitability under their leadership. They credit much of their progress to the accountability and peer support they found through the Institute’s Peer Groups. Tracy and Patrice also open up about the critical role of workplace culture and employee well-being in their success, and Tracy reflects on how a personal tragedy reshaped his "why" and fuels his drive today. Tracy Holt and Patrece Holt Vance, Performance Place, South Jordan, UT Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1032/ Introduction (00:00:00) Guest Introductions and Family Business Background (00:01:01) Composite Partner Program and Accountability (00:02:00) Vulnerability and Sharing Struggles (00:04:14) Common Struggles Among Shop Owners (00:05:40) Summit Speakers and Dan Clark’s Message (00:06:12) The Evolving 'Why' and Taking Action (00:07:07) H Self-Doubt and Risk in Business (00:08:03) Family Dynamics and Succession (00:08:32) Balancing Work and Family Life (00:09:40) Major Life Pivot and Business Purpose (00:11:18) Lessons from Adversity and Team Building (00:13:08) CRM, Marketing, and Customer Loyalty (00:18:16) Profitability, Expansion, and Growth Mindset (00:19:20) Intuition and Sustainable Growth (00:20:39) Cost Management and Expense Control (00:22:10) Fear of Failure and Shifting Mindsets (00:24:24) Expansion, ROI, and Vision (00:26:38) Customer Relations and Word-of-Mouth (00:26:54) Opportunities, Multi-Shop Growth, and Caution (00:28:41) Conference Takeaways: Culture and Accountability (00:30:30) Continuous Improvement and Community Involvement (00:33:06) Implementing Conference Learnings (00:33:52) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Tools of the Trade: What Every Shop Actually Needs [E217] - Chris Cotton Weekly Blitz
bonusThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In this episode of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through the essentials of equipping their shops for maximum productivity and profitability. He breaks down five key tool categories—lifts, diagnostics, digital inspections, efficiency tools, and management software—explaining how each one plays a crucial role in streamlining workflow and improving service quality. Chris also warns against common and costly equipment mistakes, such as over-investing in unnecessary gadgets or neglecting to update outdated tools, and he emphasizes the importance of comprehensive staff training to ensure every team member can use new equipment effectively.Throughout the episode, Chris shares practical budgeting tips, including how to prioritize purchases based on shop needs and how to calculate the return on investment for major equipment upgrades. He illustrates his points with real-world examples from successful shop owners who have made smart, strategic investments that paid off in increased efficiency and higher profits. Listeners will learn how to avoid pitfalls, make informed decisions, and create a plan for ongoing equipment evaluation and improvement.This episode is part of the "Back to Basics" series, designed to help shop owners streamline operations, eliminate waste, and boost overall business success. Whether you’re just starting out or looking to upgrade your existing shop, Chris’s insights will help you build a solid foundation for growth. For personalized advice tailored to your unique situation, book a free session with Chris at AutoShopCoaching.com.Introduction and Sponsor Message (00:00:01) Coach Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor.Series Recap and Episode Focus (00:00:59) Recaps previous "Back to Basics" topics and introduces the focus on essential tools and equipment.The Importance of the Right Tools (00:01:55) Discusses why having the right tools and equipment is critical for shop productivity and profitability.Category 1: Lifting and Hoisting Equipment (00:02:56) Explains the need for quality lifts, drive-on racks, and safety/inspection requirements.Category 2: Diagnostic Tools (00:04:02) Covers essential diagnostic equipment, including OBD2 scanners, factory tools, and the importance of proper diagnostics.Category 3: Digital Vehicle Inspection (DVI) Systems (00:05:16) Emphasizes the necessity of DVI systems for trust, sales,

A Simple formula for Artful Story Telling [E052] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeWOTDGregarious gre·gar·i·ousadjective1. (Of a person) - Fond of company sociable.2. (Of animals) - Living in flocks or loosely organized communities3. (Of plants) - Growing in open clusters or in pure associations…No matter the situation you find yourself in, storytelling is one of the most important things we can do to create shared experiences as humans. They help us understand each other, connect with one another, and even learn to empathize or identify with others.Whether it is for business, for humor, or for a moral lesson - a good story is easier for any human audience to focus on and listen to and retain information from and all of this makes stories a powerful tool in your communication tool box.Here is the formula:LA (Location Action) *Helen, our club president suggested we remember this as the story starts in “Los Angeles”)WantObstacleResolutionNext time you have a story to tell: Remember - Location - Action - Want - Obstacle - ResolutionSomething to add? Something you’re curious about? Something you’d like to talk about? - email me here: [email protected] You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Ep 442Transportation as a Lifeline: The Hidden Power of Your Shop [THA 442]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode highlights the life-changing impact of reliable transportation and the power of volunteerism in the automotive industry. Featuring Hands of the Carpenter in Denver and Onramp DFW in Dallas-Fort Worth, two organizations that provide vehicles and repairs to people in need, it explores how mobility creates freedom, opportunity, and lasting change. Shop owner Chris Cloutier shares how supporting these efforts boosts morale within shops and gives employees a renewed sense of purpose. Listeners are encouraged to give back by donating time, services, or resources, reinforcing the industry's unique ability to uplift lives and strengthen communities. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. OnRamp DFW: https://www.onrampdfw.org/ Hands of the Carpenter: https://www.handsofthecarpenter.org/ Show Notes: Watch Full Video Episode Introduction (00:00:00) The Importance of Transportation (00:02:23) Challenges for Shop Owners Helping Others (00:03:05) Hands of the Carpenter Overview (00:04:33) The Impact of Transportation on Single Moms (00:05:44) The Value of Reliable Vehicles (00:08:04) Refugee Family Story (00:09:46) Vetting and Car Distribution Process (00:11:58) Hands of the Carpenter’s Long-Term Support (00:14:01) Single Mom’s Journey to Stability (00:16:33) How Vehicles Are Sourced (00:20:19) Vehicle Donation and Repurposing (00:21:23) Scale of Support and Impact (00:23:41) Funding and Community Partnerships (00:24:06) Shop Culture and Employee Impact (00:25:26) Encouragement for Industry Involvement (00:26:14) Tracking Outcomes and Opportunity (00:28:25) Faith and Life Coaching Elements (00:29:16) Ongoing Relationships and Hope (00:30:44) Community and Networking (00:32:10) Personal Reflections and Ripple Effects (00:32:31) Impact on Children and Families (00:33:33) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and...

Tax Changes: How to Maximize the Changes in Your Shop [E179] - Business By The Numbers
bonusThanks to our partner PromotiveThis week on Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, returns to break down what the new “Big Beautiful Bill” really means for shop owners and employees. From tax-free overtime myths to what counts as a "qualified" tip, Hunt pulls back the curtain on the IRS's latest updates and what they actually mean for your bottom line.He also dives into one surprising tax change that nobody’s talking about—yet could massively simplify your year-end planning.What You’ll Learn in This Episode:(03:33) The truth behind tax-free tips—are auto shops even eligible?(14:38) The real winners in the new overtime tax break (and why it’s not shop owners)(21:02) What “qualified overtime” really means (and why USA Today got it wrong)(25:46) A realistic tax savings example for your team(29:25) Why pass-through entity taxes may disappear—and what to do before they doTakeaway: Don’t rush to change your pay structure just yet. Hunt explains why "hurry up and wait" is your smartest strategy for now.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Music, Metal, and Shop Morale [E193] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingEpisode Highlights:Metal Music & CultureMatt opens with a quote from the documentary Metal: A Headbanger’s Journey by Sam Dunn, discussing how metal celebrates what society often denies and why it remains a culture of outsiders.Shares his experience attending the Summer of Loud festival with his 10-year-old son, Christian, where they saw The Devil Wears Prada, Beartooth, I Prevail, Killswitch Engage, and Parkway Drive.Reflects on the positive atmosphere at metal concerts, breaking stereotypes about metal fans being angry or self-centered.Christian’s Guitar PerformanceChristian, who has been taking guitar lessons for a few months, performed a medley at the Universal Music Center’s music fest in Red Wing, Minnesota.His set included:Eruption & Ain’t Talkin’ ‘Bout Love (Van Halen)Seek & Destroy & Master of Puppets (Metallica)Careless Whisper (Wham!)The crowd’s reaction shifted from curiosity to excitement as he played, proving his talent and stage presence.Listener Questions Answered"What do terms like ‘putting someone over’ or ‘getting a pop’ mean?"Matt explains these are wrestling terms borrowed from pro wrestling lingo:"Putting someone over" = Making someone look good (e.g., helping them win or appear strong)."Getting a pop" = Eliciting a big reaction from the crowd (cheers or boos)."Kayfabe" = Maintaining the illusion that wrestling is real.He clarifies that while wrestling outcomes are scripted (a work), the physical toll is very real."What are the music rules in your shop?"No strict rules—each bay has its own stereo.Genres range from metal to country to golden oldies, depending on who’s working.The shop’s soundproofing means customers never hear the music, so anything goes.(Matt jokes that if there were a rule, it’d be: "We play both kinds of music—heavy and metal.")"Is your shop air-conditioned?"Yes! They installed A/C last summer, and it’s been a game-changer for morale and productivity.Before A/C, the heat and humidity drained energy by mid-afternoon.Now, production stays high, attitudes are better, and it’s a major perk for attracting talent.Matt quotes a competitor: "If anything ever happens to our A/C, we’re getting a bigger one."Final ThoughtsEncourages listeners to challenge stereotypes—whether in the automotive industry or music scenes.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Building Great Teams with J.R. Portman [E161] - The Auto Repair Marketing Podcast
bonusThanks to our Partners, Shop Boss and AppFueledWe all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.JR’s been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you’re on vacation.We’ll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.This isn’t fluff. It’s real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right. This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments. Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)EOS (Entrepreneurial Operating System)Shop Marketing Pros - Core ValuesThe Five Dysfunctions of a Team BookDISC AssessmentsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.JR’s Role and Team Building Philosophy (00:00:56) JR’s background, importance of team and culture, inevitability of workplace culture.Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need for intentional leadership.Long Road to Positive Culture (00:09:48) Building culture takes time, sometimes requires hard choices, removing toxic high performers.Impact of Hiring for Culture (00:10:50) How hiring for culture affects retention, team performance, and broadens hiring pool.Employee Growth and Retention Stories (00:12:30) Michelle’s journey from assistant to SEO lead, training and internal growth.Using Assessments in Hiring (00:14:10) DISC, Kolbe, and other assessments to understand and hire for character.Sponsor Messages (00:15:24) Additional sponsor messages and product features.Defining Company Culture (00:17:18) What culture really means, how it’s perceived internally and externally.Culture’s External Impact (00:19:41) How culture affects customer experience and business reputation.Attracting the Right People: Core Values (00:21:45) Using core values to attract and hire the right team members.Hiring Based on Core Values (00:23:04) Practical process of hiring and reinforcing core values in the company.Hire Slow, Fire Fast Philosophy (00:25:28) Importance of removing toxic employees quickly, even if they are high performers.People Analyzer and Accountability (00:28:24) Using EOS tools like People Analyzer for objective hiring/firing decisions.Team Buy-In and Transparency (00:30:31) Empowering teams, using EOS tools like IDS and VTO, and sharing business metrics.Vision Traction Organizer (VTO) and Planning (00:33:26) How VTO helps with business planning, transparency, and team alignment.Letting Go of Control as a Leader (00:37:06) The leader’s role in culture, learning to trust the team, and gradual delegation.What a Great Team Looks Looks (00:40:41) Signs of a strong team: owner can step away, business runs smoothly, empowered employees.Empowering Mistakes and Growth (00:44:10) Allowing team members to make mistakes, fostering growth, and building confidence.Closing Thoughts and Outro (00:46:01) Final advice on team building, gratitude, and podcast outro.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussi

Ep 1048Your Solution To: Missing Credits, Expenses, and Parts Tracking [RR 1048]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode features Alex and Bob Saladna, father and son founders of WickedFile, as they share how their software helps auto repair shops boost profitability by tracking parts, returns, and credits. WickedFile uncovers hidden losses from uncredited returns, missing parts, and even employee theft. A standout feature, Navigator, is an AI assistant that answers questions about shop data, offering insights into declined jobs, inventory, and customer trends. The system also streamlines audits and generates custom reports, freeing up shop owners to focus on growth. Whether you're looking to reduce losses or gain better control of your business, this episode offers practical, high-impact tools for shop success. Alex and Bob Saladna, WickedFile Show Notes Watch Full Video Episode Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses: https://remarkableresults.biz/remarkable-results-radio-podcast/e970/ Introduction (00:00:00) WickedFile’s Impact and Updates (00:02:25) Parts Management Challenges in Shops (00:03:40) Examples of Loss and Vendor Issues (00:04:46) Supplier Accountability and Credit Assurance (00:05:27) WickedFile’s Profitability Impact (00:06:13) Tracking Every Dollar and Credit Recovery (00:07:54) WickedFile’s Dashboard and Red Flags (00:09:45) Clarifying Profit Metrics (00:10:44) Catching Bad Actors and Expense Matching (00:11:02) Audit Readiness and Transaction Transparency (00:12:17) Introduction of Navigator AI Assistant (00:17:26) Navigator in Action: Declined Jobs Analysis (00:17:47) Using Navigator for Inventory Optimization (00:22:00) Deeper Business Insights and Marketing (00:25:27) Ease of Document Input and Adoption (00:26:01) A Origin Story of WickedFile (00:27:09) Custom Reports Feature (00:30:10) I High-Risk Repair Orders Example (00:32:16) Behavioral Impact and Operational Efficiency (00:33:58) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Series Episode #4 Why Workflow Matters More Than You Think [E216] - Chris Cotton Weekly Blitz
bonusVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to the final customer pick-up. Chris emphasizes the necessity of establishing and maintaining clear standard operating procedures (SOPs) at every stage, explaining how these documented processes are essential for increasing shop efficiency, enhancing customer satisfaction, and ultimately driving greater profitability. Throughout the episode, Chris shares actionable advice for shop owners and managers on how to effectively document each step of their workflow and train their teams to follow these procedures consistently. He discusses common pitfalls that lead to chaos and inefficiency in the absence of SOPs, and provides practical strategies for overcoming these challenges. By implementing structured workflows, shop owners can streamline operations, minimize errors, and create a more organized and productive work environment. Additionally, the episode features a sponsorship from Shop Marketing Pros, a marketing agency that specializes in helping auto repair businesses grow their customer base and strengthen their brand presence. Chris highlights how partnering with industry-focused marketing experts can further support shop owners in achieving their business goals. Overall, this episode serves as a valuable resource for auto repair professionals seeking to reduce operational chaos, improve shop performance, and deliver a superior customer experience.Introduction and Sponsor Message (00:00:12) Coach Chris introduces the podcast, highlights business innovation, and mentions Shop Marketing Pros as the episode sponsor.Why Workflow Matters (00:01:11) Chris discusses the chaos of a broken workflow and the importance of controlling workflow in auto repair shops.Consequences of Poor Workflow (00:02:21) Explains how poor workflow affects efficiency, morale, and profitability, and introduces the seven-step core workflow.Step 1: Vehicle Check In (00:03:36) Covers greeting the customer, confirming appointments, setting expectations, and the importance of a thorough check-in.Step 2: Initial Tech Inspection (00:04:44) Describes the process of performing and documenting a comprehensive vehicle inspection using DVIs.Step 3: Estimate Building (00:05:53) Outlines building estimates based on inspection findings, prioritizing repairs, and recommending related services.Step 4: Customer Communication and Authorization (00:07:0

How we Talk About Money (Discussing Payment Options) [E051] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today…How we talk about money.If I think back to the earliest time of my career as a service advisor - my closing interactions with clients on occasion, felt somewhat awkward when taking payment. It wasn’t awkward because the business component of the job is wrong or weird - it wasn’t awkward because I felt sorry for them due to the cost of transmission work (I did feel sorry for folks) - It was awkward because when you’re having a great conversation shifting into talk about money is sometimes, really stupidly awkward! That’s OK.But sometimes - we make it even MORE awkward by not communicating well around the way payments for services can occurs. That is why in today’s episode - we’re talking about how we talk about money.ParsimoniousWOTDWe’re back - and the WOTD is ParsimoniousIt not only an adjective.It’s a euphemism for someone who is cheap!It means!unwilling to spend money or use resources; stingy or frugal.It’s a good word for my topic today.Because some of you are really parsimonious… particularly when it comes to credit card processing fees! OK - processing fees are a thing I feel like every business owner agrees on universally.They suck. There are a few extreme reactions I see to this that are a little alarming. I’ll list three - and then you’ll see why I feel this topic was worth bringing to Speak Up as communication is once again the solution. Though now I am thinking I should have also called in my friend Hunt Demerest from “Business by the Numbers! Next time! Totally in his turf here.One Extreme - a number of shops will argue its just a cost of doing business - so they just eat the cost and go about business. (some will just build it into their pricing and be done with it.)But since processing fees can amount to tens of thousands of dollars in lost profits each year. Those numbers should end the argument that “it’s just a cost of doing business.”Plus - if you’re in a market that is more… parsimonious… you may find competition makes this more challenging- no matter how great you are.I think it’s a cost you can do something about - and we’ll explain how in a moment.Another extreme: “No we don’t take credit cards.” This effectively eliminated fees. Sure. But at a tremendous cost of convenience to your customers and you can be fairly sure this doesn’t feel like a smart option on slower days if people cannot choose you because their preferred payment method isn’t offered.Still another extreme: “Surchargers” We take cards - but we charge you x% to cover the fees we’ll incur. I’ve seen this trend increasing, and I reached out to my friend Dr. Mark Hale who founded Facepay. For those not familiar, Facepay became “Express by Facepay.”Dr. Hale shared some insights with me on this, and he says what customers dislike more is that many shops don’t give a viable option to avoid the surcharges. “He stated - no one carries enough cash for a repair, and you stopped taking checks ages ago!”When I had this exchange with Mark - I could help but think “cash for a repair? I don’t carry enough cash for breakfast!”True story - when I was taking flight lessons a few years ago - I was up early prepping some materials before a cross-country lesson. Long flight ahead on a windy day in a tiny little Cessna 152 (those who know Cessnas know a 152 is basically a tin can kite with doors that pop open)…so I went to a local breakfast restaurant in my neighborhood. Good place - but I hadn’t been to it in 10 years. French toast - hashbrowns, sausage - it was good - I even thought to myself… “why don’t I come to this place more often…”Then I remembered.Oh crap. They only take cash. It says so in cursive on the door (which I CAN read by the way… but failed to notice)No big deal - I had an ATM card - and this was the restaurants solution for those of us who dont carry cash.Problem - my ATM card - which I also hadn’t used in years - was expired. I was cooked.I had to go to the counter and tell them I couldn’t pay. I’ll have to come back with some cash later - and even offered collateral. The attendant looked at me slightly bothered and a bit skeptical - but indicated it’s fine if I come back and pay later. THough I sensed she thought she’d never see the money.I had to get to the airport for my lesson - so I let my wife know the amount owed and if she could run some cash to the restaurant for me - which she did a few hours later.Whats funny on this story… Ironically - the cross country flight destinate was an airport in Owasso, Michigan the cross country flight I enjoyed another breakfast … but this place 80nm miles from my home was more convenient to pay for after navigating and actively flying a little plane… because it took credit cards.Fun fact - I’ve been

Ep 441Women In NAPA (WIN): Building a Supportive Community [THA 441]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA’s 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across the industry. With a focus on professional growth, personal development, and work-life balance, the program aspires to help women learn, lead, and thrive. Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren's previous episodes HERE Aubrey Amborn, Director of Sales, Net Driven Alberta Santistevan, Program Communications Manager Tammy Shoemaker, Tinley Park Auto Repair, Tinley Park, IL Show Notes: Watch Full Video Episode https://www.womeninnapa.com/ Introduction (00:00:00) Purpose and Launch of Women in NAPA (00:04:40) Website and Membership Details (00:05:37) Inclusivity and Target Audience (00:06:31) Importance of Community and Support (00:08:00) Program Origins and Leadership Support (00:11:43) Young Talent and Team Culture (00:14:28) The Leading Ladies and Symbolism of Bracelets (00:15:14) Aubrey’s Perspective and Industry Evolution (00:16:05) Encouraging Male Support and Industry Balance (00:18:32) Women as Consumers and Breaking Stereotypes (00:19:21) Work-Life Balance and Leadership Lessons (00:20:55) Program Vision and Future Goals (00:22:52) Continuous Education and Community Growth (00:25:11) Hiring, Diversity, and Empowerment (00:28:07) Overcoming Assumptions and Proving Knowledge (00:31:09) Pop Culture and Leadership Inspiration (00:32:16) Embracing Feminine Leadership (00:33:41) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig...

The Big Beautiful Bill: What These Tax Changes Mean to You and Your Business [E178] - Business By The Numbers
bonusThanks to our partner PromotiveA 900-page monster of a law just dropped—and it’s about to change how you pay taxes, deduct expenses, and run payroll at your repair shop.This week, Hunt Demerast, CPA at Paar Melis & Associates, breaks down the One Big Beautiful Bill Act (OBBA) and how its sweeping tax reforms affect your shop, your employees, and your personal finances. You’ll hear what stayed the same, what changed unexpectedly, and what you need to keep an eye on before making any big moves.From bonus depreciation to SALT deduction caps, tips and overtime loopholes to gambling losses—yep, that's in there too—this episode simplifies the complex and sets you up for strategic tax savings.What You’ll Learn:00:34 – Why the “Big Beautiful Bill” is no joke02:24 – What’s not in the bill: no politics, just business04:45 – Child Tax Credit: what stays the same and why it matters07:03 – QBI deduction: still 20%, but what it means for your bottom line09:27 – Bonus Depreciation: the biggest unspoken impact11:12 – SALT Cap raised to $40k: huge win for high-tax states16:55 – 3 campaign promises that actually passed17:10 – No tax on Social Security? Yes…and no19:34 – Tips & Overtime: $25k income deduction per category24:08 – Gambling losses capped at 90%: a hidden tax hike?26:22 – Are meals finally off the table?28:11 – Trump Accounts: the “non-IRA IRA” for your kids30:31 – Car loan interest deduction—boon or trap?33:24 – Qualified Production Property: a sleeper hit for shop owners?35:45 – What you should (and shouldn’t) do nowThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Marketing Auto Body Shops with Daniel Burkholder [E160] - The Auto Repair Marketing Podcast
bonusMost shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your shop’s struggles aren’t about marketing at all?In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a lesser-known aspect of the collision industry. Daniel’s been in this world since he was a kid, growing up in the family’s body shop, and now he’s on the frontlines helping collision shop owners navigate a changing landscape.We talk about what a Direct Repair Program (DRP) is, how it affects a shop’s autonomy, and why relying on insurance companies for car count is a dangerous game. You’ll hear how customer behavior is shifting even with DRPs in play and how shops that aren’t actively marketing are gambling with their future.This episode is loaded with insights about the customer journey in the collision space, the rising importance of Google search, the power of reputation, and why the best time to market is when you don’t need the work. Whether you’re all mechanical or have a toe in the collision side, this is a conversation worth tuning into. This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait, get started today at appfueled.comHow To Get In Touch With the GuestDaniel BurkholderBody Shop MarketingLagniappe (Books, Links, Other Podcasts, etc)Collision Vision Podcast by Cole StrandbergShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Titan Sub, Challenger, and Data [E192] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingIn this thought-provoking episode, Matt Fanslow draws parallels between the tragic failures of the Titan submersible and the Space Shuttle Challenger and the common pitfalls in the automotive aftermarket industry. He discusses how ignoring expert advice, dismissing data, and letting ego drive decisions can lead to catastrophic consequences—whether in deep-sea exploration, space travel, or running a repair shop.Matt reflects on the importance of heeding warning signs, fostering a culture of curiosity, and making data-driven decisions to ensure business success and safety. He also shares insights on leadership, accountability, and the dangers of the Dunning-Kruger effect in automotive repair.Key Topics Discussed:The Titan Sub TragedyHow ignoring engineering warnings led to disaster.The dangers of cutting corners for cost savings.Parallels to shops ignoring best practices in repairs.The Challenger DisasterOverlooking expert concerns for the sake of progress.The human cost of preventable failures.Ego & Ignoring Data in the AftermarketWhy shop owners/managers dismiss KPIs and expert advice.The dangers of "This is how we’ve always done it" thinking.Case studies of shops that succeed vs. those that struggle.Dunning-Kruger Effect in Automotive RepairHow overconfidence leads to mistakes.The importance of continuous learning and humility.Leadership & AccountabilityWhy fear and ego hold businesses back.How to foster a culture of improvement.Final Thoughts & TakeawaysThe importance of data-driven decisions.Encouragement to seek training and mentorship.Notable Quotes:"Ignoring warning signs—whether in deep-sea exploration or auto repair—leads to failure. The data is there; we just have to look at it.""Ego and fear are the two biggest roadblocks to success in this industry.""If your shop is struggling, the first question should be: Are we ignoring the experts and the data?"Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Ep 1047Eating Electric: Fueling Your Body for Longevity [RR 1047]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the TST Big Event, John Anello passionately advocates for holistic health and nutrition, drawing from personal experiences and research. He shares practical tips on balanced eating, the power of natural, unprocessed foods like homemade beet juice, and the benefits of exercise and lifestyle choices for longevity and disease prevention. The conversation sheds light on common health challenges in the automotive industry and encourages listeners to take charge of their well-being through regular health monitoring, proactive self-care, and informed dietary decisions. Show Notes Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction (00:00:00) John’s Background and Early Health Observations (00:01:56) COVID-19 as a Catalyst for Health Focus (00:05:56) Observations in Automotive Shops (00:07:43) Proactive Health Diagnostics (00:09:25) Body Aging, Stress, and Diet Fundamentals (00:13:34) Moderation and Understanding Nutrition (00:15:01) Cholesterol, Brain Health, and Immune Chicken Recipe (00:16:26) Supplements, Sunlight, and Exercise (00:24:12) Medication, Longevity, and Statins (00:26:26) Meal Prep, Containers, and Italian Diet (00:29:01) Sugar, Diabetes, and Electric Food (00:30:47) Discipline, Regimen, and Sleep (00:35:51) Organic Food, Farming Practices, and Minerals (00:38:01) Detoxing, Chemical Exposure, and Testing (00:41:01) Doctors, Pharmaceuticals, and Personal Choice (00:42:58) Dental Health and Natural Remedies (00:43:52) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Millennial Stats [E050] - Speak Up! Effective Communication
bonusThank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our Episode today - We’re discussing some current millennial insights.Yep. Everyone’s favorite generation to reference is now well into their 40’s and comprises a significant portion of the job market today.While on the surface - the aftermarket (and everyone else) appeared to struggle to connect with this generation - millennials are now shaping the aftermarket.Our panel today is pure 100% Millennial -featuring our host Craig O’Neill, who welcomes Kent Bullard, Chief Operations Officer at the Institute for Automotive Excellence and Sara Fraser VP of Business Development Auto Ignite Management. The trio will be discussing compelling statistics related to the generation born between 1981 and 1996 and provide outstanding takeaways for managers, owners, and employees to better understand and engage this vital part of your workforce and client base.Wanted! Speak Up Listeners, please add your input in the survey crafted by Kent Bullard:Participate Here: Millennial Insight Survey: Customers, Careers & Culture in Auto RepairParticipants will benefit by receiving updates on the results at the conclusion of the survey August 1, 2025.Listen in as Craig converses on the following stats with Sara and Kent, and you will learn many practical things to improve interactions and get better engagement with your (now middle aged) colleagues and clients!83%The number of millennials that will perform DIY (Do it yourself) research before taking to a shop that will DIFM (Do it for me).84%Of millennials say reviews of a business matter: In terms of doing business with them and in terms of joining that business as a staff member.73%Indicating they found a job on some form of social media.66%Of millennials showing preference for “flat teams” with constant engagement. In other words - they dislike convoluted hierarchy structures that silo teams.71%Is the number stating they consistent performance reviews.Sara discusses having “stay” interviews. 75%State a preference for weekends off. (How is this not 100%?)Kent and Sara elaborate on a few cases where shops have moved to 4 day work weeks.33%State that their work lives do not measure up to the corporate image. In other words, one third are indicating that the way the business is projected is not how it is performing.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/

Talk It Out: Fixing Broken Communication in Your Auto Repair Shop [E215] - Chris Cotton Weekly Blitz
bonusThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindTo listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching dives deep into the essential topic of communication within auto repair shops, offering a wealth of practical strategies that shop owners and their teams can implement right away. Chris emphasizes that effective, transparent communication among technicians, service advisors, owners, and customers is the cornerstone of a successful auto repair business. He explains how fostering open dialogue not only streamlines workflow and reduces costly errors, but also leads to higher shop performance, increased revenue, and stronger relationships built on trust.Throughout the episode, Chris shares a variety of actionable tips designed to address common communication challenges faced by auto repair shops. He highlights the importance of holding daily huddles to keep everyone on the same page, maintaining thorough and accurate documentation to ensure nothing falls through the cracks, and proactively educating customers about their vehicle needs to prevent misunderstandings and avoid lost sales opportunities. Chris also discusses how empowering staff to ask questions and clarify information can create a more collaborative and supportive work environment.Sponsored by Shop Marketing Pros, this episode is packed with valuable insights and real-world examples that demonstrate the tangible benefits of improving communication at every level of your shop. Whether you’re looking to strengthen your team, enhance customer satisfaction, or drive business growth, Chris’s expert advice provides a clear roadmap for achieving your goals through better communication. Don’t miss this must-listen episode if you’re ready to take your shop’s performance and customer relationships to the next level.Introduction and Sponsor Message (00:00:07) Chris Cotton introduces the podcast, outlines its purpose, and highlights the episode sponsor, Shop Marketing Pros.Series Recap and Episode Topic Introduction (00:01:18) Recaps previous episodes and introduces the focus on fixing broken communication in auto repair shops.The Impact of Poor Communication (00:02:32) Explains how poor communication affects shop performance, KPIs, and overall business success.Communication and Average Repair Order Example (00:03:35) Illustrates how unclear communication leads to lost sales and missed opportunities using repair order scenarios.Technician Documentation Issues (00:04:40) Discusses vague technician notes and the importance of clear, detailed documentation and photos.Advisor-Customer Communication Breakdown&nb

Ep 440Mastering Active Delivery: The Key to Lasting Customer Relationships [THA 440]
Thanks to our Partners, NAPA TRACS, and Today's Class Explore the concept of “active delivery” in automotive customer service, an intentional and consistent approach to communication that spans the entire customer journey, from the initial contact to the final vehicle handoff. The discussion highlights how thoughtful interactions can create a powerful and lasting impression, especially in the closing moments. Discover how clear communication, genuine rapport-building, and proactive expectation setting help cultivate trust and long-term loyalty. More than just completing a transaction, active delivery is positioned as a key driver of customer satisfaction, repeat business, and word-of-mouth referrals, making it essential for shops focused on sustainable success. Carlo Sabucco, Sil’s Complete Auto Care Centre, Ontario, Carlo’s previous episodes HERE. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction (00:00:00) The Importance of Active Delivery (00:02:31) Setting Relationship Expectations from the Start (00:04:10) Systematizing Customer Interactions (00:07:14) Building Rapport and Mirroring Customers (00:09:18) Consistency Across All Touchpoints (00:12:47) Managing Digital and In-Person Experiences (00:22:34) Using Tools to Support Consistency (00:25:25) Adding Human Touch to Digital Interactions (00:26:58) Explaining Value and Quality Control (00:28:07) Never End on the Dollar Amount (00:32:23) Training New Staff in Active Delivery (00:33:29) Evaluating and Developing Staff (00:35:05) Differentiating Your Shop & Consistent Messaging (00:36:50) Love, Grace, and Emotional Connection (00:37:27) Valuing Your Team and Business (00:41:00) Building Trust and Referrals Over Time (00:43:36) Communication Styles and Personalization (00:44:36) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ ...

2025 Benchmark Report Part 3 [E177] - Business By The Numbers
bonusThanks to our partner PromotiveIn this final episode of our Benchmark Report series, Hunt Demarest, CPA with Paar Melis and Associates, uncovers what truly separates the top shops from the rest—productivity, profit margins, and owner involvement.Key takeaways:Top-performing shops average 55%+ productivity, while bottom-tier shops hover around 41%.That 15-point gap translates to $13,000 more sales per technician and $12,000 more sales per bay monthly.Top shops also average $800 per repair order, compared to $575 for the bottom tier.Their labor gross profit margin is roughly 70% vs. 50% for lower performers.Productivity isn’t just tech speed—it’s team, processes, bay usage, and daily consistency.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175]: https://huntdemarest.captivate.fm/episode/2025-benchmark-report-biggest-changes-key-kpis-and-trends-e1752025 Benchmark Report Part 2 [E176]: https://huntdemarest.captivate.fm/episode/2025-benchmark-part-2-e176Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Why Do We Really Use EGR? [E191] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingIn this technical deep-dive, Matt Fanslow tackles the misconceptions surrounding Exhaust Gas Recirculation (EGR) in modern engines. Far from just a NOx-reduction tool, EGR plays a critical role in thermal efficiency, throttling losses, and combustion control. Matt dismantles common myths (like "lean burns hotter") and explains why engineers use EGR—even as technology evolves.Key Topics CoveredEGR’s Real PurposeBeyond NOx reduction: How inert exhaust gases slow flame fronts, improve thermal efficiency, and reduce throttling losses.Why lean air/fuel ratios don’t burn hotter—but can still cook exhaust valves.Throttling Losses & EfficiencyHow EGR allows wider throttle openings, reducing engine workload and boosting fuel economy.The link between EGR, Atkinson/Miller cycles, and extended combustion push.Internal EGR & Valve TimingModern engines use cam phasing to trap exhaust gases, creating insulating "pockets" that reduce heat loss to cylinder walls.SAE paper highlights: HCCI engines, controlled auto-ignition, and residual gas effects.Why This Matters for TechniciansUnderstanding EGR helps diagnose drivability issues, software updates, and emission failures.Matt’s rabbit-hole warning: Complexity is growing, but so are diagnostic opportunities.Notable Quotes"Lean air/fuel ratios burn longer, not hotter—that’s why exhaust valves fry.""EGR isn’t just about emissions; it’s about making the engine work smarter, not harder.""The more you know why engineers do something, the better you’ll diagnose it."Resources & ReferencesSAE Papers (Available at sae.org):Lean Burn SI Engines: NOx Control via Air/Fuel Ratio Modulation (2017)Impact of Valve Timing on Cold Start Emissions in GDI Engines (2019)Effects of Valve Timing on Residual Gas, Combustion, and Heat Transfer (2009)Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

There's No Such Thing As A Price Shopper [E159] - The Auto Repair Marketing Podcast
bonusThanks to our Partners, App Fueled and Shop BossWhen car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing at all?In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren’t turning into customers. Stan’s been deep in the world of marketing and operations for nearly two decades, and he’s built a tool that shines a light on what’s really happening between the phone ringing and a car showing up in your bay.We’ll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.This episode isn’t about assigning blame. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.Thanks to our Partners, App Fueled and Shop BossThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Guestx.com Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.Stan’s Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.Marketing vs. Operations: Who’s Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose opportunities.Traits of Top Performing Service Advisors (00:27:24) Discussion on inherent and learned traits, comfort with conflict, and what motivates high performers.Right Person, Right Seat: Importance of Fit (00:37:24) The necessity of having the right people in the right roles and taking action when someone is a poor fit.Measuring and Improving Performance with Guest X (00:40:36) How Guest X helps shop owners measure booking rates, arrival rates, and process compliance.Daily Notifications and Actionable Insights (00:45:09) Description of the daily report Guest X sends, enabling proactive follow-up and process improvement.Perceived vs. Actual Appointments (00:48:25) The difference between real and “perceived” appointments, and why clear commitments matter.Controlling the Conversation and Listening Skills (00:54:18) Tips for service advisors on leading calls, scheduling precisely, and the importance of listening to understand.Summary and Closing Thoughts (00:56:47) Final takeaways: measuring output, effort, and potential; how to contact Stan and learn more about Guest X.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Ep 1046How to Grow Your Shop Without Losing Control [RR 1046]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode dives into the real challenges of scaling an automotive business. Shiju Thomas unpacks what it takes to grow successfully, especially beyond two locations, including stepping out of daily operations and focusing on leadership development, building a strong management team, and sustaining a consistent, positive culture. He emphasizes that growth should be driven by a desire to develop people, not just profits. It’s a must-listen for shop owners reflecting on why they want to grow and how to do it with purpose, clarity, and long term success in mind. Show Notes Watch Full Video Episode Introduction (00:00:00) Shop Branding Philosophy (00:01:09) Challenges of Scaling and Maintaining High Standards (00:03:23) Leadership Development and Delegation (00:04:39) Letting Managers Take Ownership (00:06:45) The Critical Role of People and Culture (00:07:53) Defining and Evolving Company Culture (00:09:48) Merging Cultures in Acquisitions (00:11:23) Choosing Not to Scale: Lifestyle Choices (00:15:45) Motivations for Growth and Professional Development (00:16:33) The “Why” Behind Shop Ownership (00:18:50) Altruistic Motivations Among Multi-Shop Owners (00:20:26) Branding and Reputation Management (00:22:05) Always Be Recruiting (ABR) (00:24:26) Balancing Owner Presence Across Multiple Shops (00:27:03) Lessons from Opening Additional Stores (00:29:09) Scaling Requires a Team, Not Lone Wolves (00:30:54) Are You Ready to Scale? Key Questions (00:31:52) Financial Readiness and Managerial KPIs (00:32:41) Developing Hungry, Humble, and Capable Managers (00:35:37) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Know Your Numbers: The KPIs That Make or Break Your Shop [E214] - Chris Cotton Weekly Blitz
bonusThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindTo listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! In this episode, Chris Cotton from Auto Fix Auto Shop Coaching delves into how auto repair shop owners can significantly boost business performance by diligently tracking and analyzing key performance indicators (KPIs) such as average repair order value, labor efficiency, and customer satisfaction scores. Chris breaks down each KPI, explaining how monitoring these metrics provides valuable insights into shop operations, helps identify areas for improvement, and drives better business outcomes. He emphasizes the critical role of using accurate data to inform decision-making, set realistic goals, and foster a culture of continuous improvement within the shop.Chris also explores the importance of effective marketing strategies in today’s competitive landscape. He shares practical tips for reaching new customers and retaining existing ones, highlighting the need for a strong online presence, positive reviews, and targeted advertising. To help shop owners maximize their marketing efforts, Chris recommends partnering with Shop Marketing Pros, a trusted agency known for helping auto repair businesses increase their visibility, attract more customers, and ultimately grow their revenue.Throughout the episode, listeners receive actionable advice designed to empower shop owners to make informed choices, streamline workflow, and enhance overall profitability. Chris’s insights provide a roadmap for shop owners looking to leverage data, improve operational efficiency, and implement successful marketing tactics to achieve long-term business growth.Introduction and Sponsor Shoutout (00:00:10) Chris introduces himself, the podcast, and highlights Shop Marketing Pros’ impact on his shop’s marketing success.Series Recap and Episode Focus (00:02:28) Recaps episode one’s vocabulary focus; introduces episode two’s deep dive into understanding and acting on KPIs.Why KPIs Matter (00:03:36) Explains the importance of tracking KPIs, using analogies and real-life class experiences with shop owners.Objective Truths and Team Context (00:05:46) Discusses how KPIs provide objective data, guide decision-making, and help teams understand their performance.Essential KPIs Overview (00:06:47) Introduces the main KPIs to track, emphasizing their role in profitability and shop management.Average Estimate (00:07:57) Explains the significance of average estimate as a measure of hidden sales potential and technician/advisor teamwork.Average Repair Order (00:09:08) Covers the importance of average repair order, its relation to service types, and benchmarks for different shop types.Labor Hours per&

Unplug, Immerse, and Reboot: Part 2 [E049] - Speak Up! Effective Communication
bonusThank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeI want to discuss the benefits of the recent camping trip my wife I and enjoyed in Northern Michigan.As our listeners well understand - we talk a lot about getting outside our comfort zones on this podcast - and while that is usually in the context of practicing our communication skills -Today - the topic is more about stepping AWAY… Part Deux:Immerse:In my reading I learned about a term called the “Three Day Effect” when reading Michael Easter’s - The Comfort Crisis. The idea refers to the benefits of spending at minimum - three days immersed in nature to reboot.Goal 1 is important to achieve and goal 2 Immerse ourselves in nature were rooted in this quest to experience the “Three Day Effect’ ourselves.In short - we’ve done our research and learned that South Manitou Island is a really great spot to do all those things - but still have some access to basic needs if we require it. With the exception of food - there is potable water and a bathroom available on the island near the ranger station. Betsy and I hiked about a mile to the Bay area campgrounds, selected an amazing site where the forest meets the beach - and adjacent to one of the usable firepits.The temps were cool. Low 60’s High. the low 50’s overnight.Our tent setup was great - our food container tight (to prevent chipmunks a.k.a. micro-bears) and our first day explorations were inspiring- well over 10 miles of hiking - views were a bit limited from haze produced by the Canadian wildfires - but the air quality was good - so we were pleased and just marveled at the views we were treated to. The island is visible from the mainland, but the views of the dunes are uniquely awesome when you are standing on them looking in on the island. I could mention the waist high poison Ivy - the mosquitoes - and the Rather funny, but what I loved the most - was the challenge it was to find good down-and-dead wood for a fire. I had only a Leatherman with a small saw.We didn’t need a fire - as we carried a small stove and fuel - but we had resolved to go swimming in the lake… and that water, my friends… is cold. We wanted some ‘heat’ insurance.Day one - we decided against swimming - as we just didn’t anticipate how difficult it was to make a decent fire.Day two - it was cloudy and cool - but not as much haze. We put less pressure on ourselves for exploration but easily hiked over 8 miles - and this time found some really great branches for a fire that would last. The last part of our hike consisted of carrying armfulls of branches and logs.I mention this because this is when I really felt my mind stop tracking on ‘other’ things. A simple - old as time task - like finding firewood on a remote island was … rewarding.The reward was mostly manifest in the return of our resolve to plunge into the lake water.The water temp is cold-plunge ready at this time of the year - low to mid 50’s (F)That’s pretty cold on a breezy, cloudy day with the air temps in the low 60s…But in we went!I’ll be clear - we did NOT stay in the water long. Nonetheless - as we walked back to the campsite a few hundred feet away, we did not feel cold. Just… really refreshed. The air we had thought cold before - was no longer.To keep a long story short - I’ll say that we enjoyed a great fire that night… but noted our food would run out if the weather became too rough overnight.We had been told by the ranger on our arrival to return to the ferry dock early on our last day so that the boat doesn’t get damage due to an easterly current. (it bangs against the dock). That night - it rained - not hard - but it was cool, windy, and steady drizzle. The morning was damp - chilly - and our food supply was dwindling to a point that if the ferry couldn’t return today - it’d be a bit of a bummer!Fortunately - the ferry arrived - and we made our way back to the mainland where we enjoyed a stay at an old hotel - and a few great meals.In summary:The Three Day Effect - it WORKS.While re-engaging on that particular weekend was disappointing with sad news in the world - and other variables - we are already looking forward to our next adventure and encourage anyone who needs a break to do so - in nature - unplugged!Link to Scarcity Brain by Michael Easterhttps://a.co/d/ad2Xv7hThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your

Ep 439Slow Down, Move Over: A Call for Roadside Safety [THA 439]
Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at the NAPA NOW Event, this episode explores the "Slow Down, Move Over" (SDMO) initiative, a vital traffic safety campaign focused on protecting roadside workers, emergency responders, and stranded drivers. It highlights the dangers these individuals face, including staggering statistics on injuries and fatalities. The conversation underscores the importance of driver awareness, professional training for tow truck operators, and the use of technology like Safety Cloud, which warns motorists of roadside hazards. Real-life stories add emotional weight, while fundraising efforts support awareness and aid impacted families. The message is clear: slowing down and moving over saves lives. Lauren Briggs, Sales & Marketing Director. NAPA Auto Care Ryan Ouellette, Strategic Account Manager, AAA Kristi and Donnie Hudson, Troy Auto Care, Troy, MI. Kristi and Donnie’s previous episodes HERE Dawn Ray, Manager, Automotive Preferred Supplier Programs, AAA Show Notes: Watch Full Video Episode Introduction (00:00:00) Overview of SDMO Laws (00:03:52) Training and Safety for Roadside Workers (00:07:08) Roadside Fatalities and Prevention (00:12:28) NAPA’s Involvement and Industry Support (00:13:41) Fundraising and T-Shirt Campaign (00:15:04) Safety Cloud Technology Integration (00:19:36) Need for More Roadside Signage (00:21:30) Expanding Awareness & Shop Involvement (00:23:01) Communication and Stop-and-Block Practice (00:23:40) Personal Impact and Survivor Stories (00:27:44) Customer Education and Roadside Safety (00:30:01) Care, Custody, and Control Protocol (00:31:15) Call to Action & Final Thoughts (00:33:01) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: The Aftermarket Radio Network: https://aftermarketradionetwork.com Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on X: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All books mentioned on our podcasts: https://remarkableresults.biz/books Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom Buy Me a Coffee: https://www.buymeacoffee.com/carm Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ <a...

2025 Benchmark Report Part 2 [E176] - Business By The Numbers
bonusThanks to our partner PromotiveIn this second part of our 2025 Benchmark series, Hunt Demarest, CPA, with Paar Melis and Associates, breaks down performance trends by region, shop size, and shop type, using real-world data from auto repair businesses across the U.S.Key points:Regional profit trends with the West leading and the Southeast laggingWhy higher productivity—not labor rate—drives better profitsHow overhead impacts small versus large shopsShop type breakdown: general repair, diesel, and EuropeanHow to use benchmarks effectively without overanalyzingDownload your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175]: https://huntdemarest.captivate.fm/episode/2025-benchmark-report-biggest-changes-key-kpis-and-trends-e175Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/

Beyond the Oil Change: What I Learned at the Quick Lube [E190] - Diagnosing the Aftermarket A to Z
bonusThanks to our Partner, NAPA Autotech TrainingKey Discussion Points:Introduction & Personal AnecdoteExplains his motivation for visiting a quick lube shop: to observe different shop practices and customer experiences.The Quick Lube ExperienceInitial Interaction: Shop employee questions the high mileage (300,000) on Matt’s Honda and suggests a possible engine replacement.Upsell attempts begin immediately, including high-mileage oil with unverified fuel economy benefits.Air Filter Upsell: Employee claims a dirty air filter significantly impacts fuel economy—Matt debunks this myth, citing modern mass airflow sensor engines.Notes that restricted air filters may improve fuel economy or have no effect.Cabin Air Filter Incident: Employee misgenders Matt’s son (who has long hair) while accessing the glove box.Matt critiques the approach, suggesting gender-neutral language when interacting with customers.Coolant Flush Upsell: Employee claims the coolant should be flushed annually (without evidence) and criticizes another shop’s pricing.Matt finds this tactic dishonest and unprofessional, especially without knowing the specifics of the previous service.Industry Critiques & ObservationsUpselling Tactics: Questions whether misleading claims (e.g., air filters hurting fuel economy) stem from lack of training or corporate policy.Criticizes the focus on commission over honesty.Bashing Competitors: Disapproves of shops disparaging others based solely on price without understanding service details.Argues this erodes customer trust and harms the industry long-term.Customer Interaction: Highlights the importance of transparency and avoiding gender assumptions.Reflects on whether exaggerated "skill level" claims (e.g., "this was really hard to do") build customer confidence or backfire.Listener EngagementAsks listeners to share their experiences:Have you visited other shops as a "regular customer"? What did you observe?Do you reveal your industry background, or play along to see how you’re treated?How do you handle unethical practices when you encounter them?Closing ThoughtsReiterates refusal to badmouth competitors or compete on price alone.Advocates for integrity, proper training, and focusing on quality repairs.Call to Action:Share your stories: Email Matt at [email protected] or message via Facebook.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

The Roller Coaster That is Google Ads [E158] - The Auto Repair Marketing Podcast
bonusIf you’ve ever felt like your Google Ads were rockin’ one month and dead the next, you’re not crazy, and you’re not alone. In this episode, I’m joined by two of my favorite people, our COO, Hallie Wasinger, and lead CSM, Danni Marks, as we unpack the wild ride that is Google Ads.This isn’t a blame game or finger-pointing session. It’s an honest, behind-the-scenes look at what happens when ad performance drops, whether it's caused by us making strategic changes or Google flipping switches behind the curtain. From the algorithm updates that wrecked March 2024 to the subtle behavioral shifts we’re seeing now in 2025, we cover it all.You’ll hear why turning off your ads when things get tough might be the worst move, how Local Services Ads (LSA) are stepping in to fill the gap, and why online scheduling isn’t just convenient, it’s essential. We’ll even dig into how your website content and your service advisors' phone skills could be the hidden heroes or villains in your marketing success.Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops.Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)GOOGLE LOCAL SERVICES ADSGoogle’s Local Service Ads – Everything You Need To Know - BlogGoogle’s New Local Service Ads: What Auto Repair Shops Need to KnowHaving Patience With Google Ads With Hallie WasingerPatience is Key With New Google Ads - BlogShow Notes with TimestampsIntroduction and Setting the Stage (00:00:01) Hosts introduce themselves, the topic (Google Ads roller coaster), and thank sponsors.The Reality of Google Ads Management (00:01:17) Discussion on misconceptions about Google Ads being "on/off" and the need for ongoing optimization.Client Feedback and Trusting the Process (00:03:06) Importance of client feedback, knee-jerk reactions, and trusting expert teams during ad fluctuations.Addressing Industry Concerns and Performance Drops (00:04:01) Responding to industry chatter about ad performance drops and explaining the episode’s educational intent.Impact of Large-Scale Changes in Google Ads (00:05:15) How significant campaign changes trigger the learning phase and temporarily impact performance.Client Involvement and Its Effects (00:06:22) Challenges when clients request frequent changes and the need for education and boundaries.Troubleshooting Declining Results (00:08:04) Example of troubleshooting an underperforming account and the impact of repeated budget cuts.Google-Initiated Changes: The Great Ads Exodus (00:09:30) Recounting the widespread ad performance drop from late 2023 to March 2024, its causes, and industry-wide effects.Algorithm Updates and Industry-Wide Impact (00:12:33) Discussion of Google’s lack of transparency, algorithm updates, and the resulting client losses.Consulting Experts and Waiting for Recovery (00:14:18) Hiring outside consultants, confirming no internal errors, and the normalization of results in April.Current Trends in Early 2025 (00:15:50) Recent dips in performance, ongoing monitoring, and the importance of not being complacent.Major Google Ads Updates and PMax Campaigns (00:19:50) Explaining recent algorithm changes, especially around PMax campaigns and their impact on ad performance.Difference Between Search Ads and PMax (00:22:08) Clarifying the difference between traditional search ads and Performance Max campaigns.Website Content’s Role in Ad Performance (00:24:00) Emphasizing the importance of high-quality, unique website content for ad success.Adapting Content for Better Results (00:25:50) Updating website and landing page copy with high-performing keywords to improve ad outcomes.Google Ads Evolution and Staying Current (00:27:57) Reflection on the constant evolution of Google Ads and the need to adapt.Should You Turn Off Ads During Downturns? (00:28:29) Advice against pausing ads during downturns and the value of staying the course.Consequences of Turning Off Ads (00:30:26) Negative impact of pausing ads, especially due to payment issues or switching agencies.Introduction to Local Service Ads (LSA) (00:32:26) Overview of LSA, its benefits, and how it’s helping clients stretch their budgets.Optimizing and Managing LSA (00:33:16) LSA also requires ongoing optimization; quality improves over time.LSA Limitations for Specialty Shops (00:34:21) LSA’s current limitations for specialty shops and how some adapt to benefit.LSA Drives Phone Calls, Google Ads Drive Online Bookings (00:35:37) How LSA is phone-call focused, while Google Ads can be optimized for online bookings.Behavioral Shift: Rise of Online Booking (00:36:43) Data shows a shift from phone calls to online appointment scheduling.Benefits of Onlin