Relentless Health Value

Toby Hervey is part of the founding team of Pager, a mobile app and service providing high-quality healthcare on demand through doctor house calls, where he oversees operations, partnerships and marketing strategy. Previously, Toby directed strategy and business development for several early-stage, high-growth companies: Waywire, a video-based social network founded by Senator Cory Booker (then Mayor of Newark) which sold to Magnify.net in 2013; Timehop, a digital time capsule mobile app that recently raised a $10mm Series B round; and at the Gilt Groupe, as a founding team member of local services arm Gilt City and menswear vertical Gilt MAN. He received his B.S. in International Politics at Georgetown University. www.pager.com twitter.com/@tobyhervey twitter.com/@getpager You can learn more about Pager at www.pager.com, or by emailing Toby at [email protected].

Dr. Ferdowsi is a Magna Cum Laude Founding Physician at Healthtap, a web service that connects a medical expert network of over 69,000 high quality US doctors with people seeking answers to their health related questions. He is also the founding physician at Concierge Medical Services, a concierge based medical service that provides patients with home-based, compassionate care with an unwavering commitment to excellence for their healthcare needs. Dr. Ferdowsi completed his undergraduate studies at Emory University with B.S. in Biological Anthropology in 1999, and attended Midwestern University for his postgraduate medical studies, graduating with D.O. in Osteopathic Medicine in 2003. After completing his internship year, Dr. Ferdowsi attended Vanderbilt University Medical Center as an anesthesiology resident until 2006. After Vanderbilt University, Dr. Ferdowsi completed his residency in Family Medicine in 2008 in Miami, and has since been practicing in a variety of urgent care, family medicine, and sports medicine roles in different capacities from attending physician to medical director. Contact info: [email protected] www.twitter.com/drferdowsi www.linkedin.com/in/conciergedoc You can find out more information at www.medicast.com: Medicast is looking to expand out to more Healthcare providers, Health Systems, Hospitals, etc.

Ray has 30 years of experience in the Pharmaceutical industry. He has worked in various segments, most recently in Payer Relations and Specialty Pharmacy. He has participated in the development of Payer and Specialty marketing plans for a Pharmaceutical manufacturer as well as for a Network Management company. Currently, Ray is with Armada Health Care, who recently released its new Specialty Workflow program, ArmadaONE. ArmadaONE is an integrated web-based software platform that optimizes specialty pharmacy operations, prescription workflow and overall patient management. Armada has developed this new platform to seamlessly integrate with pharmacy dispensing systems and workflows used by specialty pharmacies across the country. Address: 100 Campus Drive, Suite 300, Florham Park, NJ 07932 Phone: 973-564-8004 Fax: 973-564-8010 Cell: 520-904-3845 Email: [email protected] Websites: www.armadahealthcare.com www.armadasummit.com

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Stacey explains her role as a CEO and Managing Director of Franklyn Healthcom, alongside being host of Relentless Health Value. 01:00 The targeted markets (Healthcare Organizations) that Franklyn Healthcom helps its clients reach. 01:30 How Healthcare Organizations is a catch-all term that includes payers, insurance companies, institutions (like Health Systems), etc. 01:40 Another catch-all term: Risk-Bearers. 02:00 A question that Stacey's clients always have: "How do we communicate our value?" 02:50 "There are two types of people: Those are come into a room and say, 'Here I am,' and those who come into a room and say, 'Ah, there you are.'" --Frederick L. Collins 03:45 The three questions that CEOs will most likely ask when someone tries to sell them something. 06:20 How Pharma companies are not very customer-centric, but in the changing Healthcare landscape they need to become so. 07:20 The importance of understanding the customer's problem. 08:00 Stacey's strategy for understanding your company's value in one simple question. 09:00 Efficiency vs. Efficacy 09:30 "Every business is successful exactly to the extent that it does something that competitors cannot."--Peter Thiel 12:30 Stacey's preferred strategic business model. 12:50 What's on the horizon for Relentless Health.

Joshua Jacobs is an innovative and forward-thinking healthcare executive at Windsor Healthcare Communities, a post-acute and long-term care provider operating approximately 1800 SNF beds in New Jersey. As a generalist that works on a wide scope of Windsor's business, Joshua's cross-disciplinary experience affords a view of operational and strategic challenges that often result in novel solutions. Data analytics, marketplace forecasting, and clinical-operational integrations are some of the focus areas in which he has achieved recent distinction. Joshua also is responsible for Windsor's payment reform strategies, which includes participation in Bundled Payments Model 3, integrating with regional ACOs, and realigning operational priorities to meet the needs of the changing marketplace. Joshua holds a Bachelor of Science from The Johns Hopkins University, an MBA from the New York University Stern School of Business and a J.D. from New York University School of Law, where he was Managing Editor of the Journal of Law and Business. Joshua's pre-healthcare work experience includes periods at Merrill Lynch, The Supreme Court of the State of Israel, and the New York University Investment Office. He is a member of the American College of Healthcare Administrators and the Bar of State of New Jersey. You can learn more by reaching out to Joshua directly on LinkedIn, or at WindsorHealthcare.org.

Jeff brings over 15 years of entrepreneurial experience to his role as CEO at Everseat. He oversees strategic partnerships, product design, sales, marketing and recruiting. He is also significantly involved in fundraising and investor relations. Frustrated by the inefficient, labor-intensive process of calling to book appointments, Jeff co-founded Everseat in October, 2013 as a way to solve the scheduling problems faced by service providers today. Prior to launching Everseat, Jeff spent nine years as President and CEO of Eyemaginations, a software company focused on delivering healthcare information to patients through a cloud-based platform. Jeff was responsible for setting the strategic vision and growing the company from a small start up to a leader in the patient education field with clients in all 50 states and 75 countries. Jeff led the initiative to expand the education platform into other medical verticals and oversaw the launch of its first cloud-based software platform. Earlier in his career, Jeff was an investment banker at UBS, Credit Suisse and Signal Hill. Jeff holds an MBA from the Wharton School at University of Pennsylvania and a BA from Cornell University. He lives in Baltimore with his wife and two young sons. You can learn more at Everseat on the website: www.everseat.com.

For more than 25 years, Patricia has chosen the "road less traveled" in building her career, focused on breaking new ground in order to solve hard problems. She brings executive operating experience from both early stage and mature companies in the medical device, diagnostics, life science companies, including Life Technologies, T Cell Sciences and Sigma Aldrich Corporation. She has brought multiple new products to market in the areas of HIV monitoring; cancer diagnostics, pharmaceutical drug discovery. Prior to founding ActualMeds , Patricia founded RedTail Solutions, a Software as a Service (SaaS) company serving middle-market manufacturers in the global supply chain. While serving as its CEO (2000-2008), she established a new revenue and business model in this segment and built a capital-efficient business that achieved profitability in 2007. Armed with lessons learned in the retail supply chain about the value chain of information, Pat has returned to healthcare at a time when interoperability is one of the keys to its transformation, and she expects ActualMeds to play a major role in it. Patricia holds a B.A. degree in Biology from Kenyon College, an M.S. in Biochemistry and an M.B.A. from Case Western Reserve University. If you want to learn more about Actual Meds you can visit their website at http://www.adheretx.com/.

While struggling to find the right doctor for his wife, Ari Tulla began to see major flaws in the US healthcare system. He realized it was easy to find information about specific diseases and illnesses online, but there wasn't a way for consumers to find local specialists who take their insurance – a connection he calls "the last mile." His frustration with the system and belief that he could build a solution prompted Tulla to co-found BetterDoctor in 2011 with his friend and colleague Tapio Tolvanen. Today, BetterDoctor aims to create simplicity and transparency in the marketplace. Tulla wants consumers to be able to type in a query and immediately be offered a list of qualified physicians in their area. Looking beyond that, he hopes to one day link the best mobile health gadgets and apps to his database of specialists so patients and their information are seamlessly connected to the doctors they're about to visit. Tulla comes to BetterDoctor from Nokia where he worked in game and application design. He brings 15 years of experience and a fierce determination to the young company. More than building a great doctor-finder app, Tulla strives to do it the right way: with trustworthy data, no advertisements, and a keen sense of independence. It's his four-month-old son Max that wakes him up every day, but his drive to fix the system that keeps him going. In his free time, you can find Ari on Northern California's steep cliffs, powdery slopes, big waves or on Twitter @umbar and @BetterDoctor About BetterDoctor BetterDoctor is a comprehensive doctor search tool that brings transparency to healthcare. Since the launch in 2012 BetterDoctor web and mobile apps have helped 20,000,000 patients find the right doctor. The 50 people strong company is funded by first tier VCs and growing rapidly. BetterDoctor apps can be found at http://betterdoctor.com. BetterDoctor's marketing services help doctors focus on treating patients instead of worrying about their online reputation: http://doctor.betterdoctor.com. BetterDoctor's doctor API gives developers access to the best doctor data: http://developer.betterdoctor.com.

Shub is the founder and CEO of WiserTogether, Inc. — the treatment transparency company offering a personalized health care treatment decision support solution that helps consumers achieve better health outcomes and payers to save money. He founded WiserTogether based on a personal health experience that he and his wife faced during his wife's first pregnancy. He has since grown WiserTogether into the industry leader in personalized treatment decision support serving millions of consumers and more than 250 employers and health plans. Previously, Shub led the Benefits Roundtable (CEB), providing strategic guidance to a network of benefits leaders at F500 companies. Under his leadership, the Benefits Roundtable grew from launch to 400+ member organizations serving over 10 million consumers. An economist by training, Shub has worked at PwC, Credit Suisse and the Asian Development Bank. He is a published author and his work has been covered by the WSJ, Economist, and Washington Post among others. He holds a Ph.D. in economics from Cornell University. Contact Info: Shub Debgupta CEO, WiserTogether Cell: 202.674.6870 Email: [email protected] Skype: shubdebgupta

Brian Yarnell, President of Bluestream Health, is an entrepreneur with 15 years of experience creating and commercializing enterprise software platforms across multiple verticals. Prior to launching Bluestream Health in early 2015, Brian founded, managed and sold StarlingHealth, a startup that replaced nurse call systems with multilingual touchscreen interfaces and a clinical workflow platform. Brian has also brought industry-leading technology platforms to market in advertising technology, marketing automation, consumer insights, business intelligence and data analytics. He is passionate about applying this experience to transform healthcare delivery and is active as a mentor to several healthcare and biotech startups. Brian earned a BS in Marketing and International Business from The Pennsylvania State University. If you'd like to learn more about Bluestream Health, you can reach out to Brian directly at [email protected].

Jacob is the CEO and co-founder of Wellframe. His work and expertise lie at the intersection of healthcare, technology, data analytics and consumer engagement. He was previously Product Manager at RunKeeper, a leading mobile/web health and fitness platform. Prior to that, Jacob was the Director of Research and Strategy at Dossia, an employer driven health IT initiative. In 2011, he was named a Young Global Shaper by the World Economic Forum. He holds a doctorate in Epidemiology from the Harvard School of Public Health, where his research focused on lifestyle behaviors and cardiovascular health. He completed a Masters in Physiology, with distinction, at the University of Oxford (Exeter College) and holds a BA in Neurobiology, magna cum laude, from Harvard University. You can go to wellframe.com to find out more information.

As Vice President of Engagement at Healthx, Frank Hone leads the engagement strategy area, helping customers to better connect with their members and providers, while developing business models to help improve "action-oriented engagement." The Healthx suite of digital engagement solutions meet the needs and opportunities of a diverse customer base of healthcare payers, with emphasis on administrative cost reduction, member steerage toward best use of the healthcare system, and member health improvement. Frank's engagement thought leadership stems from his experience in consumer and healthcare marketing. He also recently served as Chief Engagement Officer at Healthcentric Partners, Inc., a firm uniquely focused on engagement strategy and marketing consulting for employee health and well-being improvement. Frank was formerly Director of Sustainable Engagement at Healthways, where he led efforts to elevate engagement, give it stronger context, and develop a customer-focused strategic framework. He served as the organization's thought leader and evangelized across the enterprise and with a variety of customers. His 2008 book, Why Healthcare Matters, How Business Leaders Can Drive Transformational Change, was written as an Employer's Guide to Healthcare Consumerism, and offers a blueprint for organizations seeking to adopt a consumer-centric mindset around individual health decisions and healthcare choices. He worked in consumer healthcare marketing with several NY ad agencies, including 12 years at Ogilvy Healthworld, where he served as Executive VP of the Global Business Group, and a member of the Board of Directors. He was responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer (DTC) advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, both NY-based ad agencies. He held account management responsibilities for leading national and global accounts. Frank also ran a new product marketing consulting firm and gained consumer packaged goods experience during his early years in advertising. Follow Frank on Twitter @frankhone, see his LinkedIn profile, reach him by email at [email protected], and see more at the Healthx website. For more information, Frank can be reached by email at: [email protected], by phone at: 9173757716, or at healthx.com and on LinkedIn.

Jeff Ruby is a health innovator with an extensive entrepreneurial track record in preventive health. Prior to founding Newtopia, Jeff was Co-Founder and Chief Operating Officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada's leading destination for preventive health and lifestyle management. Before that, he served as Co-Founder and Chief Operating Officer of Life Screening Centres Inc., a cancer screening and prevention company, alongside a diversified group of international health product and service companies as part of The Copeland Group of Companies. Prior to the Copeland Group, Jeff was a Co-Founder and Director of Operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform. Jeff has a joint Juris Doctorate and Masters of Business Administration (JD/MBA) from Osgoode Hall and the Schulich School of Business in Toronto and a Bachelor of Arts degree from Western University. Jeff is a global thought leader and expert on integrative, personalized and highly engaging strategies to deliver affordable and sustainable health results and behavior change. You can find out more about Newtopia at Newtopia.com, where Jeff encourages you to reach out to the Newtopia staff to find out how Newtopia can work for you and your business.

Bringing over ten years of experience as an entrepreneur and consultant to CipherHealth, Zach Silverzweig works with hospitals to achieve patient-centered care through the elegant application of innovative and forward-thinking solutions. He leads CipherHealth's product and development teams, managing the solution lifecycle from concept to napkin to prototype to launch to profitability. Zach also plays a key role in managing the company's financial operations and helping to shape CipherHealth's corporate architecture. Prior to CipherHealth, Zach served as founder and CEO of an online fitness planning website. Zach has worked as a consultant at Pace Harmon and Archstone Consulting, where he helped healthcare payors, providers and the Fortune 500 improve operations, increase performance, and reduce costs. You can reach out to Cipher Health via cipherhealth.com and send an email at [email protected].

An experienced entrepreneur, Jacqueline has over 15 years of experience in software and health IT, in roles ranging from sales and marketing to system design and project management. Prior to founding Klio Health, Jacqueline was an early member of CRF Health, one of the leading providers of electronic patient diary systems for the clinical trials industry. In her career at CRF Health, she managed the implementation of patient data capture systems in over 50 Phase II and III clinical trials for global pharmaceutical companies across a variety of therapeutic areas. She was also previously on the management team of a venture-backed software startup in Helsinki, Finland. Jacqueline holds an MBA from INSEAD. For more information on Klio Health, connect at: http://www.kliohealth.com https://twitter.com/kliohealth https://vimeo.com/kliohealth To contact Jacqueline Thong, reach out at: https://twitter.com/jacthong http://www.linkedin.com/in/jthong/en Check out KlioHealth.com for more information.

David joined PMI in 1991 as the Director of Marketing. He has served in various business development roles, spending time cultivating relationships with hospitals and health care systems across the country. Prior to joining PMI, he worked with Control-O-Fax, a company that specialized in time-saving solutions and office systems for the medical practice. It was in this role that David gained insight into the importance of proper systems and training for the success of the practice. Company website: httpp://www.pmiMD.com PMI National Conference: http://www.pmiMD.com/ncsa15 (More information about the National Conference) Facebook: Facebook.com/pmiMD Twitter: Practice Management Institute's Twitter - @pmiMD David Womack's Twitter - @davidtwomack LinkedIn: Company Page: https://www.linkedin.com/company/pmimd Group Page: https://www.linkedin.com/groups?home=&gid=4187078

Sarah is a seasoned entrepreneur and marketer with startup in her DNA and a passion for brands. She began her career on Madison Avenue where she managed client relationships and studied what makes people tick at J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, then struck out on her own as a marketing consultant. She has worked with a long list of big brand marketers, including Kellogg, Unilever, MSN, General Motors, Gap, and Bank of America. She's spent the better part of the last decade nurturing two startups she co-founded: Mindset Media, an ad technology platform acquired by Meebo in 2011, and Buttoned Up, a company dedicated to motivating people who are "too busy to get organized" to take the daily, incremental steps required to conquer the chaos. In her free time she provides the VO for nearly all Monster Truck and NASCAR Hot Wheels races held on her two boys' tracks in the basement playroom. Oh, and she does laundry. Lots and lots of laundry. You can learn more about Noom at Noom.com or Noomhealth.com

Ethan received his Bachelors in Health Administration and Information Systems at the University of Maryland Baltimore County. He worked at Johns Hopkins University conducting clinical research with patients which initiated his interest in the consumer-centric healthcare experience. He later worked at a Medical Billing and EHR software company. While there he discovered many of the problems patients face with understanding their medical bills. Ethan was inspired to solve this discrepancy by creating a minimalistic healthcare information portal for consumers to compare healthcare services among providers in their area. Some of Ethan's colleagues and classmates have joined the Compared Care team including Brandon, Compared Care's CTO and Ethan's co-founder. Compared Care is the winner of several awards including UMBC's first ever Cangialosi Business Innovation Competition. You can learn more about ComparedCare at ComparedCare.com, as well as on Twitter and Facebook, or email Ethan directly at [email protected].

Jerrit Tan is the CEO of Canopy Apps (www.canopyapps.com). Growing up in an immigrant family, starting at the age of 10, he played the role of interpreter for his parents and grandparents during doctor visits. These experiences inspire him to develop technology to help improve and lower the cost of healthcare delivery for the 30 million Americans who do not speak English. Prior to Canopy, he was at Google. Today, he lives in New York City with his wife and his dog. www.linkedin.com/in/jerrittan You can learn more about Canopy Apps at www.canopyapps.com and download a free trial version of the app on both the iTunes App Store and the Android Apps store by searching Canopy Medical Translator.

Marty has over 30 years of experience in the health benefits industry. His career includes senior marketing and sales roles with third party benefits administrators, HMOs, and – for over 12 years – the corporate offices of Humana, Inc. He has also been the president of a marketing communications firm specializing in serving health care clients. He is currently Vice President, Sales and Business Development at Acclaris, a company that offers an integrated package of technology and services to support account-based healthcare plans such as Health Savings Accounts, Flexible Spending Accounts and Health Reimbursement Accounts on a, private labeled platform. A graduate of The Ohio State University, Marty writes frequently about consumer-directed healthcare topics. Contact: E-mail Website Twitter 00:00 Marty talks about how he started working for Acclaris. 01:10 Marty explains what Acclaris does and what a TPA is. 01:20 TPA stands for Third Party Administer. 02:40 What makes a payer want to put together these types of health plans? 04:16 There is a trend for offering higher deductible health plans in the current healthcare market, and Acclaris jumps in to assist consumers during the time between paying deductibles and getting refunds. 05:50 What does FSA stand for? Flexible Spending Accounts. 06:20 What does HRA stand for? Health Reimbursement Arrangement. 07:00 What does the HSA stand for? Health Saving Account. 11:15 The situation that Marty is seeing with Health Systems now, and what Acclaris is addressing, can be related back to Patti Peeple's analogy of "Squeezing the Balloon." 13:07 The importance of Patient Accountability for health outcomes. 13:20 How equipped are providers for knowing what the health costs are for their patients? 17:00 The Pros and Cons of a High-Deductible plan vs. a more traditional health plan, and how patient-consumers are changing the healthcare market. 19:10 The growing importance of patient education. 20:30 The pro for the consumer side of a limited distribution network. 25:00 Shopping for healthcare plans, and where preventative healthcare falls in accordance with high deductible healthcare plans. 27:30 Tools that would help consumers and providers when choosing a healthcare plan and using it. 29:40 Marty can be reached for further inquiry on LinkedIn or at www.Acclaris.com

Benjamin Jack, MD is co-founder and CEO at BoardRounds, a healthcare startup that saves lives and money by improving emergency room follow-up care. He is a graduate of Weill Cornell Medical College, and formerly worked as a quantitative trader at Goldman Sachs. He holds a B.Sc. in Applied Mathematics from Columbia University. Company URL: Boardrounds.com Contact: [email protected] Social media: @boardrounds • @benjijack Visit www.boardrounds.com or e-mail Benjamin at [email protected] for more information.

Josh Fieldman is the VP of Sales for RubiconMD, a New York based Health IT company that connects primary care physicians with top specialists allowing them to receive remote opinions. RubiconMD is empowering primary care physicians and allowing them to provide more care in the primary care setting. RubiconMD was founded in 2013 by two Harvard MBAs and a physician on faculty at Harvard Medical School with a mission to democratize medical expertise, bringing top medical expertise to the community level. The company, which graduated from the prestigious Blueprint Health accelerator in NYC, has raised $1.3M to-date, including an investment from EHR giant AthenaHealth. With over 15 years of sales and management experience in health tech, Josh is responsible for driving RubiconMD's growth. Prior to joining RubiconMD, Josh served as the VP of Sales for ABILITY Network where he oversaw the direct sales team prior to the company's sale to Summit Partners. Josh received a B.A. in Economics from the University of Minnesota and an MBA in Finance from the University of St. Thomas. You can reach Josh at [email protected] or learn more about RubiconMD at http://rubiconmd.com You can learn more at www.RubiconMD.com, or email Josh directly at [email protected].

Kevin Houlihan is the Director of Client Experience at Propeller Health, a Madison, Wisconsin based respiratory health management technology company. Propeller Health has an FDA cleared platform for passive collection of information related to inhaled medications use paired with software interfaces and analytics. Prior to joining Propeller Health Kevin spent time bringing productivity to mobile tools in the configured building products software space. Kevin also spent several years at Dassault Systemes Solidworks focused on 3D mechanical design software. Kevin earned a B.S. in Mechanical Engineering from the University of Wisconsin in Madison, and an M.B.A. also from UW Madison. Kevin enjoys downhill skiing and has been active in competitive racing and coaching for many years. You can find out more about Propeller Health at http://propellerhealth.com, and connect via email at [email protected]. You can follow Propeller Health on Twitter @PropellerHealth and on facebook at https://www.facebook.com/PropellerHealth. You can follow Kevin on twitter @Houlihan_Kevin 00:00 Kevin talks the origin of Propeller Health. 2:35 Where Propeller Health is today. 3:45 How Kevin wound up at Propeller Health. 5:00 How prevalent asthma and COPD are, yet remain two of the most overlooked and thus most expensive chronic diseases within healthcare. 7:15 "If we're not helping patients understand how to use their medication, that's a huge roadblock to patient outcomes." 8:25 "People start down this path, and it gets worse and worse and worse, and they just learn to live with that." 9:30 What the target of evidence-based medicine is for asthma. 10:20 The types of medication used to treat asthma or COPD 11:10 How Propeller can track patient medication use, and the goal Propeller Health shoots for using this data. 13:00 "The most expensive care is the kind that's given at the wrong time." 14:45 The lack of tools that Care Teams need to treat the right problems, and the issue of patients who don't track their progress because it's too time consuming. 17:11 How the Propeller Health App can track, remind, interact, and connect patients and their family members and providers. 18:30 The meta-data that the Propeller Health App tracks along with user data, in order to see a bigger picture and improve patient quality of life. 20:20 Propeller Health is also able to use this data to find correlations between environment and broad increases in asthma triggers. 22:10 How Propeller Health App reminders work. 24:55 "The goal for us is to stay quiet until we have some significant insight to give you that you can do something with." 25:23 "The goal is to reduce the burden of managing and having your asthma or COPD." 31:00 Who hires Propeller Health. 35:00 What Kevin thinks one critical success factor is for improving patient outcomes. 38:00 Check out propellerhealth.com for more information and to reach Kevin.

Dr Atreja has formal training in epidemiology and board certification in gastroenterology, clinical informatics and internal medicine. Over the last ten years, he has led many informatics initiatives at Cleveland Clinic and Mount Sinai Health System that includes developing online education modules, leading EHR implementation in an integrated delivery network, designing registries, analytics on healthcare data and developing patient and provider facing apps. He had received 2011 Innovator Award at Cleveland Clinic and currently chairs eCommunications Advisory Board at American Gastroenterology Association. As Director of Sinai AppLab and Chief Technology Innovation and Engagement Officer, Department of Medicine, he has dual role of developing innovative apps for patient care, education and research as well as engaging with providers, patients and startups to adopt new technology and improve outcomes at Mount Sinai Health System. Dr. Atreja is funded by National Institute of Health, has published over 50 scientific papers and has presented internationally on topics related to mHealth and patient engagement. Ashish Atreja, MD, MPH, FACP Twitter: @atreja Linkedin: linkedin.com/in/atreja Website: http://sinaiapplab.org

Dr. Stall is an internist and fellowship trained geriatrician (and a MIT graduate in electrical engineering and computer science) who has dedicated his entire professional career to the care of older adults. His efforts to empower patients, caregivers, and health professionals to provide better care for seniors include medical consultation and direct care, lectures, seminars, “homework” given at visits to his office, mentoring students, acting as a media resource, and providing information on his web site.Over the years, Dr. Stall has served as both hospital and nursing homes medical director, a member of the UB Medical School Faculty Council, and is proud to have co-founded a the group Building Bridges in WNY, comprised of Muslims, Jews, and others working together for the common good. Dr. Stall is the owner and CEO of Stall Senior Medical LLC, striving to enhance geriatric care using innovative, practical approaches. Projects to date include seven iPhone apps available in the iTunes stores, two interactive web-based utilities (the comprehensive Senior Health Assessment and Drugs Can Make You Sick!, a personalized medication-symptom analyzer). In 2014, Dr. Stall assembled a top-notch team of health providers to conduct high-quality home care assessments for the Medicare Advantage patient population.Stall Senior Medical is expanding services in 2015 to help fill the many senior care gaps in the community. Working under the direction of Dr. Stall and in conjunction with primary care physicians, specialists, caregivers, faith institutions, and service organizations in the community, Dr. Stall’s team is also offering Medicare annual wellness visits, transitional care management home visits to prevent rehospitalization after inpatient hospital or rehab stays, community screening clinics, and primary care services at senior living facilities and patients’ homes. Dr. Stall may be reached by email

Salim Kizaraly is the Founder and SVP of Business Development at Stella Technology, a healthcare information technology company assisting healthcare executives and their teams in solving their care coordination, physician collaboration and systems integration challenges through innovative products and services. Salim's exposure to a variety of positions ranging from Engineering to Sales provides him a great insight into the health IT market, customers and technologies. In his latest role prior to founding Stella Technology, he managed the Solution Architecture team at Axolotl/OptumInsight, which supported Sales Executives by providing consultative services and domain expertise to promote the acquisition of the Optum Health Information Exchange (HIE) solution. In between his tenures at Axolotl, Salim was a Product Manager with InterComponentWare (ICW), a global eHealth company where he helped define and drive US requirements for ICW's provider connectivity, as well as care and disease management suites. Salim has contributed to several industry papers and articles on HIE and health IT. He graduated with a BSc. (Hons) in Computing from the University of the West of England (UK), and a MA in Commerce and Sales from the Université de Savoie (France). Company URL: stellatechnology.com Social media: @Stella_Inc • @SKizaraly

Sonni obtained her medical degree at Louisiana State University in New Orleans and then completed an Internal Medicine residency at Mount Sinai Medical Center. She was eventually appointed Chief of Medical Services for the Palliative Care Service and Co-Director of Integrated Palliative Care/Geriatrics and Palliative Care/Oncology fellowships at Mount Sinai. During Sonni's last clinical job as Medical Director of Visiting Nurse Service of New York's inpatient hospice she became increasingly interested in using technology to facilitate communication with patients. After meeting Quality Reviews' CEO and Co-Founder Dr. Edward Shin through a mutual colleague, Sonni joined the company in 2013 and is now Director of Account Management. Sonni occasionally works as a per diem hospitalist to maintain a connection to clinical medicine. Listeners can reach out to Sonni via www.ratemyhospital.com

Dr. Glen McCracken is an Emergency Room Physician with 20 years' experience. He has won the prestigious "Top Doctor" of Phoenix Award multiple years, an award given to only a few physicians per year in his specialty. From 2004 to 2006, Dr. McCracken served as President and CEO of Scottsdale Emergency Associates Ltd. (SEA). Dr. McCracken served on behalf of SEA as Chairman of the Emergency Department of one of these facilities, Scottsdale Healthcare Shea. In 2009, Dr. McCracken pursued his passion for business and obtained an MBA from the University of Arizona. He has also served as Chief Medical Officer for several start- up companies including a telemedicine company Statdoctors and a Hospital Software company Medeci. In his most recent venture he co-Founded eVisit an innovative telemedicine company that allows Physicians and healthcare providers to engage their patients, increasing their revenues by increasing work flow efficiencies and allowing payment for after hour work. You can reach Glen via LinkedIn or e-mail him at [email protected]. evisit.com

Bernie Vitti is the Executive Director of Business Development at Pharma-Care, Inc. located in Clark, NJ. After a successful 30 year career as a director and supervisor at large pharmaceutical organizations such as Novartis and Pharmacia pharmaceuticals, he decided to change gears and join Pharma-Care, Inc. which was his stellar customer/account while at big pharma. Bernie has been an intrepreneur at Pharma-Care, Inc. launching new and innovative Value Based Care Solutions and Medication Therapy Management (MTM), program initiatives throughout the Northeast metro area. MTM is a medication treatment plan that monitors efficacy and safety of medication therapy, enhancing medication adherence through patient empowerment and education, and documenting services to prescribers in order to maintain comprehensive patient care. Bernie recently led Pharma-Care, Inc. to the first successful Value Based Care Solution to a large municipality in NJ. This is the first such program of its kind initiated in the NJ metro area. Bernie continues to dedicate Value Based Care Solutions to customers in need of resolving the never ending issues surrounding healthcare costs. You can contact Bernie at [email protected] or [email protected]

Inbetweenisode 2: Big Thanks to You, Our Listeners & 2014 End of Year Wrap Up

Carly Stockdale is the CEO of ChartRequest, a New York-based release of information technology company that manages and monetizes medical records requests on behalf of healthcare providers. The company has delivered on its mission to make information exchange fluid and reduce the time and compliance resources hospitals and physician practices must devote to release of information. Since formation in 2012, the company has facilitated requests for health information among 500 provider institutions nationally. Prior to joining ChartRequest, Carly served as a strategy consultant and fellow at Massachusetts General Physician's Organization. She is a self-proclaimed enthusiast of alternative investing, woodwork and welding, and is an avid skier. Carly received her B.A. from Yale University and her M.P.H. from Yale University School of Public Health. You can reach Carly at [email protected] or learn more about ChartRequest at www.ChartRequest.com Carly can be reached by email, and more information can be found on ChartRequest's website, or by calling their office at 888.895.8366

Mark started Concentrated Coaching in 2012 to serve entrepreneurs, innovative business leaders, and writers/other creatives who've gotten "stuck" or de-energized. They have something important to do. The skills do it. But it's not happening or it's way too hard. Examples include getting started on a new business initiative that keeps getting deferred, overcoming writer's block, or transcending networking phobias or wounds from workplace abuse. Mark applies specialized tools in a very concentrated way, so that a few hours, his clients see such blocks to creative expression vanish. What they've been struggling to do becomes what they love to do. Mark had been a Partner with The London Perret Roche Group, llc., (LPR), which he joined in 2010 with 32 years' experience in global business strategy, sales and marketing tactics, and incentive/organizational design in situations from start-ups to multinationals. At LPR, he helped organizations unleash breakthrough business results by developing behaviors, practices, and attitudinal shifts essential to a culture of high performance and innovation. Previously, Mark was VP Professional Services at marketRx (a Cognizant company) applying analytics to support strategy execution. He was also Group Leader at the strategy advisory firm, Monitor Group; a Senior Partner and Vice President at CSC Healthcare; a Vice President with The Wilkerson Group (merged with IBM Healthcare); a Principal at Towers Perrin; and a lecturer at New York University. Mark earned a Bachelor's degree in electrical engineering and computer science from MIT and an MBA from Wharton at the University of Pennsylvania. He is a Certified Internal Family Systems Practitioner, and also has Master Practitioner-level certification in Neuro Linguistic Programming and Ericksonian Hypnosis. Mark enjoys yoga, dance, cooking, golf and meditation, and has been a frequent speaker and author with more than 50 speeches and contributions to over 20 written pieces.

Josh Stein is the CEO and Cofounder of AdhereTech, a company that makes patented smart pill bottles that track and improve medication adherence. Last month, Josh gave a TED talk at the TEDMED conference about the best ways to design smart medical devices. He has an MBA from Wharton and a BA from Washington University in St. Louis. AdhereTech smart wireless pill bottles are currently being used by patients in engagements with top pharma companies. These bottles wirelessly send all data in real-time, and if doses are missed, patients receive customizable interventions, using: on-bottle lights and chimes, automated phone calls, text messages, patient feedback and more.

Happy Thanksgiving!! Most importantly, happy Thanksgiving to you and yours. Here at the Relentless Health Value podcast, we are grateful to you for listening. 5 Takeaways from the NYeC Digital Health Conference 2014 ACA's payment reform means the business model for HC needs to adapt.Ezekiel Emanuel: "If we really want the digital medicine of the future, we're going to have push hard on payment reform for it." Eric Topol: Need to move to capitation, bundled payments, two-side risk Jacob Reider: "Sharing risk provides incentive to share health information ~ new business models will promote interoperability" Technology enables personalized medicine at scale — and personalized medicine is a must-have for successful population health. -Personalized medicine for treatment decisions.Every hospital should be able #genesequence suspected #infections instead of wait 3 days for culture results. @EricTopol -Personalized medicine of the pillClose to 55% of drugs prescribed are ineffective for the patients they are prescribed for, per @gnshealthcare -Personalized patient engagement" There's got to be a better way" than just "take a pill that will solve all your problems" - Sky Christopherson an olympic cyclist & coach who demonstrated by using data, not drugs to break world records and win olympicsBecause most health decisions happen between visits. whether a drug works or not depends on whether the patient takes it, and that is a decision solely in the patients hands. Technology demands an Uber-Doctor - a new kind of doctor.The job of the physician is changing due to manifold external pressures: -Pressures transforming the role of the physician. Shown by Eric Topol. -Docs be less involved in diagnosis. there are plenty of scans, labs, imaging so patients will be able to self-monitor and technology might read their results at a grand scale. Sharing and collaborating requires trust and shared priorities.Trust someone won't abuse private info. How do you remove the business interests that are barriers to sharing data - David Liss How do you create trust? Listen to last week's podcast with Charlie Green from Trusted Advisors: http://relentlesshealthvalue.com/21/ The decentralization of healthcare providers and re-centralization around the patient.We need an internet of You. The patient is the only common entity between healthcare sites. "Internet of You" will require a customizable, interoperable platform that connects Internet-enabled devices. Care no longer in the locus of the hospital. no longer centralized. care all over the place. in the home. via telemedicine.

Trond Waerness is the Vice President of Business Development at MedVantx, which is the leading provider within point-of-care medication adherence and direct-to-patient consumer engagement programs, through its MedStart™ Connect Cabinets, pharmacist staffed call center and two mail order pharmacies. Trond has 18 plus years of marketing, operations, sales and sales management experience within the pharmaceutical industry, both on the manufacturer side and the vendor/services side. He has worked for two of the largest pharmaceutical manufacturers, and has also been involved in launching two pharmaceutical startup companies. Having worked in, and been exposed to nearly every aspect of the commercial side of the pharmaceutical industry, Trond is able to draw on that experience when trying to overcome challenges within medication access, promotion and adherence. He has a strong passion for the pharmaceutical industry in general, how it can be improved, and how we can reduce the cost of healthcare in the US through disruptive innovation, efficiencies and new thinking. LinkedIn: Trond Waerness Email: [email protected] MedVantx medvantx.com

Charles H. Green is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is author of Trust-based Selling, and co-author of The Trusted Advisor and the just-released Trusted Advisor Fieldbook. He has worked with a wide range of industries and functions globally. Charles works with complex organizations to improve trust in sales, internal trust between organizations, and trusted advisor relationships with external clients and customers. Charles spent 20 years in management consulting. He majored in philosophy (Columbia), and has an MBA (Harvard). A widely sought-after speaker, he has published articles in Harvard Business Review, Directorship Magazine, Management Consulting News, CPA Journal, American Lawyer, Investments and Wealth Monitor, and Commercial Lending Review, and is a contributing editor at RainToday.com. Email: [email protected] Website: http://www.trustedadvisor.com

Ali Zaman is co-founder and CEO of Docsap, an online marketplace for subscription-based primary care. He and a team of Brown University students launched Docsap during the summer of 2014 to help patients find primary care doctors offering comprehensive primary care for an affordable monthly subscription fee. Ali is also a Master of Public Health student at Brown University and deeply passionate about improving the current state of primary care. Prior to Brown, Ali completed his undergraduate studies in neuroscience at the University of Miami. Website: docsap.com Twitter: @docsaphealth E-mail: [email protected]

Bina Eggensperger Chairman – Committee on Governance ~ American Hospital Association Trustee – Montana Hospital Association Trustee – Clark Fork Valley Hospital Western Regional Trustee Symposium Organizing Committee Chair Elect – Leadership Development Committee ~ American Hospital Association Bina is passionate about trustee education and has presented to various groups on healthcare governance. She was a member of a Blue Ribbon Panel for AHA that published "Governance Practices in an Era of Healthcare Transformation" in 2012. Bina and her husband Tom are publishers at Ledger Publishing Co., Inc. where they produce a weekly newspaper, The Sanders County Ledger and she works with clients to improve marketing presence. Resources: aha.org/membercenter/trustee/acrossaha.shtml, greatboards.org, trusteemag.com, trusteesymposium.org E-mail: [email protected]

Karen Phelan is a business author, speaker, and co-founder of Operating Principals LLC, an organizational development consulting firm that uses simple and fun practices to effect change and develop people. Their latest product, "Act Like a Leader," is an easy role-playing game that develops leadership skills. Her book, I'm Sorry I Broke Your Company, a humorous dissection of how some common management practices often go awry, was named one of the top ten business books of 2013 by the Toronto Globe and Mail and is an international bestseller, selling out its first edition in its first week in Japan. Karen has been featured in Fortune online, Leadership Excellence magazine, the AMA Newsletter, as well various business blogs and radio shows and was a featured speaker at the national HR Summit of the Conference Board of Canada. She has over a dozen years of consulting experience at Gemini Consulting and Deloitte & Touche and has held several management positions at Pfizer and Johnson & Johnson. Karen started her career in a military think tank and holds a B.S and M.S. in engineering from MIT.

Dr. Patti Peeples is a health economist, pharmaceutical marketer, pharmacist, and entrepreneur with 25 years of experience in the pharma industry. She is Founder and CEO of HealthEconomics.Com, a top-ranked resource portal that serves as the global pharmaceutical and payer industry's CONNECTED COMMUNITYTM for individuals involved in establishing value for healthcare interventions, including those in the health economics, outcomes research, pricing, reimbursement, and market access. Dr. Peeples has served in senior positions in Medical Affairs, Health Outcomes, and Product Management and has worked for major pharma and device organizations including ALZA, Sandoz (now Novartis), and Xcenda. She is on the Board of CreateHealth.io, a digital healthcare customer insight company and is a frequent speaker on digital and marketing communication tools for payers. Peeples is the author of dozens of peer-reviewed publications on the cost-effectiveness of healthcare interventions and patient-reported outcomes, and she holds a PhD in Health Economics, an M.S. in Pharmaceutical Marketing, and a B.S. in Pharmacy. She lives in Ponte Vedra Beach, Florida and is mom to 15-year old twin boys. In her spare time, she is an avid cyclist typically spending weeks on her bike in foreign countries while camping, and she founded an outdoor adventure group for teen-agers to inspire appreciation for nature, community, and connection. Her most important goal is to keep striving for a balanced life.ice must reflect worth."

Kyle Samani is a CoFounder and CEO of Pristine, a company pioneering the next generation of tele-presence through Google Glass. Prior to founding Pristine, Kyle led design and development of a hospital electronic medical record (EMR) system. Kyle is an active writer who writes at the intersection of healthcare, technology, policy, economics, business, and entrepreneurship with an audience of more than 200,000 readers each month. In addition to writing, he is also an active public speaker. In the past year, Kyle has spoken at HIMSS, SXSW, TEDx, Healthspottr, Rutberg and won the coveted DEMOgod award at the DEMO startup conference. He's also a member of the Young Entrepreneur Council (YEC). Kyle studied Finance and Management at the NYU Stern School of Business. Kyle Samani is CEO @ Pristine Book an appointment with Kyle at calendly.com/kyle Check out Pristine and its Healthcare and Engineering blogs.

Jason Brooks is the founder of The Private Practice Consultant, a healthcare consulting company that serves the independent practice in all facets of development, marketing, EHR/PM procurement-configuration-training-and-support, patient engagement, and employee retention and engagement. He is also the Chief Operating Officer at Epical Healthmed, a "concierge" cash-only practice focused on providing in-home or at-work care, and allowing the patients to become fully engaged and take an active role in their healthcare. Jason Brooks is proud to be Consulting as the Business Analyst II for the State of CT, D.O.C. Health Portal Project. They are responsible for managing the procurement and implementation of an EHR to the 17 facilities in the state, and the establishment of a patient/community provider portal to achieve information sharing in the state. Finally, Brooks is an entrepreneur who has a deep desire to provide service and add value for the independent practices out there who are struggling, who are doing their best to maintain a profitable practice, while practicing medicine is becoming a numbers game. To those providers, clinicians, assistants, and staffers, he says...Thank You! How may I be of service? Phone: 413-355-3525 Email: [email protected] Web: privatepracticeconsult.com LinkedIn: https://www.linkedin.com/profile/view?id=346150105 Twitter: @Consults4MDs Facebook: Facebook.com/ThePrivatePracticeConsultant Google+: https://plus.google.com/u/0/105572598175106945303/about/p/pub

Pete Sheldon - President, Opus Science, LLC Pete Sheldon is the President of Opus Science, where he works with best-in-class healthcare organizations to develop research and quality improvement initiatives that serve large health systems, hospitals, outpatient clinics, and physician practices. Prior to Opus, Pete was the Vice President/Grant Development for Med-IQ, a CME-accredited provider of medical education and training programs for over 12 years. In addition, Pete was the Vice President of Business Development for Physicians Practice for 11 years, where he initiated and managed the hospital sponsorship model of distribution for a national practice management publication and worked with over 50 academic medical centers and health systems on improving provider relations and facilitating referrals. Pete has been an active member and/or speaker for multiple healthcare associations and advisory boards including the Alliance for Continuing Medical Education, the National Institute for Healthcare Quality Improvement, the Medical Group Management Association and the Mid-Atlantic Association of Community Health Centers. He also serves as the President of the Maryland Chapter of the Juvenile Diabetes Research Foundation. [email protected] opus-science.com

Adam C. Powell, Ph.D., is the President of Payer+Provider Syndicate, a management advisory and operational consulting firm focused on the healthcare delivery and managed care industries. A healthcare economist and published author, Dr. Powell's specialty is using quantitative techniques to examine issues concerning technology, product design, operations, and firm decision making. Dr. Powell holds a Doctorate and Master's degree from the Wharton School of the University of Pennsylvania, where he studied Health Care Management and Economics. He also holds Bachelor's degrees in Management Science and Writing from the Massachusetts Institute of Technology. Dr. Powell is a member of the adjunct faculty of Northeastern University, where he teaches students in the Health Informatics Graduate Program. He additionally serves on the Visiting Faculty of the Indian School of Business, where he teaches a post-graduate course on Health IT. Outside of his consulting and academic work, Dr. Powell provides thought leadership through both expert networks and the media. He has been featured in over one hundred and fifty articles from outlets including CNN, Forbes, Fox, Inc., JAMA, NBC News, Reuters, The Wall Street Journal, Yahoo! Finance, Becker's Hospital Review, Fierce, Healthcare Finance News, and Seeking Alpha. A frequent public speaker, Dr. Powell has delivered many lectures on healthcare innovation to audiences in China, India, and the United States. LinkedIn: adamcpowell Twitter: @payerprovider Email (preferred mode of interaction): [email protected]

Robert White is a healthcare administrator who has been working in medicine for over 25 years. He has managed physician groups and practices in Anesthesia, Pain Management, Dentistry, Oral & Maxillofacial Surgery, Retina Surgery, Rehabilitation Medicine (with Primary Care/Hospitalists), Obstetrics & Gynecology, and Primary Care/Family Medicine. This wide array of medical specialties provides an ideal background for someone to understand the nature and utility of the GoGoHealth Environment for providers and patients. Robert has been responsible for workflow design and optimization and enhancing the patient experience. He joined GoGoHealth in August of 2013 and has been working to develop the workflow integration model for product rollout. He has also concentrated on speaking with physicians and determining modifications to the product to meet the needs of the market. Once the solution has been completed, Robert's primary role will be to generate customers and implement GoGoHealth into their practices and workflows. He will be the primary trainer for staff and providers to insure successful rollout. Robert will also continue his role as CFO, managing the financial and revenue systems for GoGoHealth. Robert will commit 100% effort to this project for the entire project period. Twitter: @rwhite020 and @gogohealthllc Facebook: gogohealthllc

00:00 Matt and his position at Hello Health. Has been with the company for 3 ½ years, started in the Physician Services Department, just recently took over partnerships and channel marketing. 1:00 Matt's early career that lead up to Hello Health. He is an engineer by trade, but was inspired by his father to enter into the world of healthcare. 3:00 Matt talks early EHR installation in a medical practice. 6:00 The Hello Health aspects that put it above other EHRs in Matt's eyes. 7:30 "Structured Data" 8:30 Preventive tools: searchable database and secure emails 9:00 Proactive or reactive? Mainly preventive tools are reactive. 11:00 Patient portal advantages. 11:50 "Information is Power" 12:20 Patient care via email: No matter what, patients will call in to the clinic with small questions, so having email as an option does not increase the chances of doctoring by email. Clinics now store credit card information as well, so if a patient really does not want to come in, they can still be charged for a virtual visit. 13:15 Charging for CPTs is not yet reimbursable through insurance, but doctors usually do not charge more than a copay to begin with. 14:15 Hello Health is one of the few EHRs that is free. 15:00 The Hello Health options that allow the company to stay in business (aka make money). 15:50 These options in more detail: The free option, the patient-funded option, and the full billing cycle option. 20:00 On the patient portal, patients can access their patient plan. What this entails. 21:45 Matt argues that all EHR systems are still in their infancy. 22:35 The information that EHRs are collecting, in relation to patient demographics. 23:50 The benefits of the EHR system though Clinical Decision support. 24:45 Required data for these systems include pharmacy notes from 25:30 Matt's advice for those thinking about leaving a large company for a small, start-up company. 29:00 Hello Health's growing partnerships and what Matt is up to himself.

You can find Michael LinkedIn here.

Mark Conklin can be reached by email at [email protected] and through http://www.pharmacyquality.com/ or https://www.EQuIPPp.org/professional.aspx . He can also be reached on twitter @MHConklin

Jeneanne Rae is an internationally recognized thought leader and expert in innovation management, design strategy, and customer experience. She has served as a consultant and teacher to dozens of leading organizations during her twenty-year career, including Procter & Gamble, Under Armour, Microsoft, Kaiser Permanente, Johnson & Johnson, AARP, HP, and AIG. In addition to penning articles for top industry publications such as the Design Management Review, Innovation Management and Fast Company, Rae has written extensively for Bloomberg BusinessWeek and was named one of its "Magnificent Seven Gurus of Innovation" in its cover story on the creative corporation. She was later hailed one of BusinessWeek's "Leaders of the Year," for her groundbreaking work in the study of service innovation. Prior to forming Motiv, Rae spent seven years on the executive team design powerhouse IDEO and was President of management consulting firm, Peer Insight, for six years. She has serviced as an adjunct professor at Georgetown University's McDonough School of Business for 10 years and has taught executive education through a number of top-ranked programs. Jeneanne holds a B.S. in marketing and finance from the McIntire School of Commerce at the University of Virginia and an MBA from Harvard Business School. Check out http://motivstrategies.com/ or e-mail [email protected] to set up a speaking engagement with Jeneanne. Follow Motiv Strategies on Twitter: @motivstrategies Follow Jeneanne Rae on Twitter: @JeneanneMRae