Relentless Health Value

Jonathan Hirsch is the Founder and President of Syapse, a market leader in precision oncology solutions. Jonathan is dedicated to the Syapse vision of transforming healthcare through precision medicine. As President, he works closely with healthcare providers to create a robust software platform that brings together previously fragmented clinical, molecular, and outcomes data to help physicians make better decisions for their cancer patients. Jonathan works on catalyzing national cancer data sharing networks, including Oncology Precision Network (OPeN), and served on the White House Cancer Moonshot Data Sharing Working Group. In addition to his work at Syapse, Jonathan is the Chair of the Data Committee for GBM AGILE, a global initiative to find a cure for brain cancer. He is also a member of the Global Alliance for Genomics and Health Clinical Working Group and a member of the UCSF Technology Advisory Group. Earlier in his career, Jonathan worked in Neuroscience Commercial Development at Abbott Laboratories, where he developed strategies to fund drug development through partnerships and private equity financing. His research at the Center for Molecular Neurobiology at the University of Chicago helped establish the effect of exercise on promoting hippocampal neurogenesis and combating Alzheimer's disease. Jonathan received an M.Sci. in Neuroscience from Stanford University and an A.B. in Biology and Political Philosophy from the University of Chicago. You can find out more information at www.syapse.com.

Troy Trygstad, PharmD, MBA, PhD Troy Trygstad is a community pharmacist, a health economist, and a pharmacy visionary who continues to encourage pharmacy industry leaders into new and innovative ways of thinking. Troy is the Executive Director of CPESN USA, a clinically integrated network of community-based pharmacy networks that endeavors to improve the quality and effectiveness of enhanced services provided by participating pharmacies and align them with the workflows and payment reform incentives of physicians, their support staff and other healthcare providers. He also serves as the Vice President of Pharmacy Provider Partnerships for Community Care of North Carolina, an organization providing wrap-around population health management supports for nearly 2,000 primary care practices. Troy possesses over fifteen years of experience with multi-disciplinary care teams and intervention development under alternative payment and support models. He is the Project Director for a Center for Medicare & Medicaid Innovation Award that tests new models of payment and pharmacy connectivity to primary care providers and the medical neighborhood that includes over 250 pharmacies in North Carolina. Troy proudly practices in a community pharmacy setting on nights and weekends and serves as a board member for the American Pharmacists Association Foundation and the Pharmacy Quality Alliance, as well as Editor-in-Chief of Pharmacy Times. You can find out more information at www.cpesn.com.

Mike Rea has worked in global pharma strategy for over 25 years, working with the world's top 30 pharmaceutical companies. Regarded as an industry thought leader in innovation, Mike helped lead the strategic direction of over 100 pharmaceutical brands, and created the industry standard annual Productive Innovation Index, a ranking of top 30 pharma by their ability to launch innovation. Mike's passion for industry change has inspired those around him, and IDEA Pharma's clients, to think differently, to challenge the status quo and achieve strategic excellence. Under Mike's guidance, IDEA has supported over 3 in 4 of 'blockbuster contenders' in industry pipelines (cited by FiercePharma), positioned the top 2 launches of 2015, and over half of the 50 fastest growing drugs in the 2010-15 window. Individually, Mike has been: Named as one of the 100 Most Inspiring People in Healthcare in 2011, 2013 and 2015, and was presented the Red Jacket Lifetime Achievement award in 2016 (PharmaVoice) Voted one of Top 10 Innovators in Pharma (PharmaPhorum) Acknowledged as the industry's leading expert in early-phase Positioning, and has successfully positioned some of the world's leading pharmaceutical products Is leading the development of an industry Code of Ethics Outside work, Mike owns an independent record label (Medical Records), organises the street food/ food truck festival MXMK, and cycles really slowly… You can find out more information at ideapharma.com or @ideapharma on twitter.

As Senior Vice President in the Office of Population Health Management, Dr. Smith provides clinical leadership for all of Northwell's population health activities. He is also the Medical Director for Health Solutions, Northwell's care management organization and is the Chief Medical Officer for CareConnect, Northwell's insurance company. Prior to these responsibilities he led system-wide care continuum initiatives in the post-acute setting as medical director for Post-Acute Care Services. Dr. Smith is board certified in Internal Medicine as well as Hospice and Palliative care. He maintains an active clinical practice as a house call physician in Northwell's nationally recognized home-based primary care program. Dr. Smith, an associate professor at Hofstra Northwell School of Medicine, has published a number of papers on advanced care models for the frail elderly and has been a co-investigator on a number of grants investigating the outcomes of high-intensity primary care programs. He has been invited to give regional and national talks on health policy, the frail elderly and the intersection of payment reform and clinical redesign. Dr. Smith has worked with regional and national associations such as the Greater New York Hospital Association, the American College of Physicians, Center to Advance Palliative Care, the Coalition to Transform Advanced Care and the American Association of Home Care Medicine on health care reform. He is the executive sponsor for a number of governmental demonstration projects including Medicare's Independence at Home, Bundled Payment for Care Improvement and the New York State Health Home. Dr. Smith graduated with a degree in sociology from Princeton University and received a Master of Public Policy in health policy from Harvard University, JFK School of Government. He received his Medical Degree from Boston University School of Medicine and completed a residency and chief residency in Internal Medicine at the Mount Sinai Medical Center. Prior to joining Northwell he was an assistant professor at the Mount Sinai School of Medicine and an assistant program director for the Internal Medicine Residency Program.

Eric Rosow serves as CEO of Diameter Health. He has more than 25 years of experience in healthcare technology, new venture creation and executive management. Prior to co-founding Diameter Health, Eric served as the VP and General Manager of the Patient Flow business unit for Eclipsys and Allscripts. Preceding that, Eric was the Chairman and Chief Executive Officer of Premise, a company he co-founded and led through its sale to Eclipsys. Before founding Premise, Eric was the Director of Biomedical Engineering at Hartford Hospital. Eric is passionate about building high performance entrepreneurial teams that challenge the status quo and create disruptive, yet pragmatic healthcare IT innovations. A native of Avon, CT, Eric earned a BS in Mechanical Engineering at Trinity College, and a MS in Biomedical Engineering from the Hartford Graduate Center/Rensselaer in Hartford. He holds several patents and has authored more than 50 academic papers, several book chapters and a textbook on virtual bioinstrumentation. At the community level, as a former member of the U.S. National Rowing Team and an active Masters rower, Eric volunteers as a varsity crew coach for the Avon High School Rowing Program, which he helped co-found in 2007. He is also an active participant in the Pan Mass Challenge, an annual bike-a-thon that raises money for life-saving cancer research and treatment. Contact info: email: [email protected] LinkedIn: https://www.linkedin.com/in/eric-rosow-5aa843/ Twitter: https://twitter.com/erosow You can find out more information at diameterhealth.com.

As Chief Strategy and Chief Innovation Officer, Christopher Cornue leads Navicent Health's efforts to plan for the future and meet the organization's mission, vision and values. He collaborates with the organization's leaders, caregivers, physicians and community and other key stakeholders to establish and execute on strategy, operations and innovation across the system. Christopher has more than 20 years of professional healthcare experience. He leverages his expertise in leadership, operations, strategy, physician relationships, thought leadership and clinical performance both domestically and globally. He has been a thought leader at Sg2 where he led the consulting practice, oversaw the Center for the Future, and served as a trusted advisor to healthcare organizations. He was CEO of McKee Medical Center in Colorado, where he led the organization to strong financial performance and top decile performance in quality outcomes and patient satisfaction while creating an engaged workforce. He was vice president at Sinai Health System, where he held system and medical group leadership, operational and strategic responsibilities. He worked with major academic medical centers nationwide at University HealthSystem Consortium, and held several leadership roles at the University of Chicago Medical Center. Christopher has collaborated with international partners to further global healthcare strategies and solutions, and serves as an expert and mentor with the International Society for Quality in Healthcare (ISQua). He is a fellow of the American College of Healthcare Executives and holds bachelor of science degrees in biology and chemistry and a master of science degree in health services administration from Gannon University. You can find out more at www.navicenthealth.org, on twitter @navicenthealth, and on LinkedIn.

John Lynn is the Founder of Healthcare Scene. Healthcare Scene is a unique healthcare IT network which consists of 10 EHR and Healthcare IT blogs containing over 11,000 articles published over 11 years. Of those articles, John has written over 5500 of the articles himself. These EMR & Healthcare IT related articles have been viewed over 18 million times and John has over 80k social media followers & 53k email subscribers who follow him as a thought leader in the EHR & Healthcare IT space. John also led Healthcare Scene's acquisition of the leading Health IT Job board, Healthcare IT Central. This included the acquisition of Healthcare IT Today, a unique career resource for healthcare IT professionals. In 2014, John launched the first of its kind Healthcare IT Marketing and PR Conference (HITMC). Through John's leadership, this conference has become the premiere venue for health IT marketing and PR professionals to learn and network with their peers. Plus, out of this conference, John has organized a strong community of marketing and PR professionals who are working to improve healthcare. John has given keynote speeches and taught workshops across the country and around the world. John has spoken at the Healthcare Information and Management Systems Society (HIMSS) Annual conference 6 times and at conferences like CES (Consumer Electronics Show), SXSW, and CTIA – The Wireless Association along with keynote speeches at EHR user conferences include Modernizing Medicine's EMA Nation and the gMed Summit to name a few of his speaking engagements. John has also taught multiple EHR workshops in Dubai with attendees from throughout the Middle East and Asia. John co-founded Influential Networks and Physia and is currently a formal advisor to three healthcare IT companies. John was previously an advisor to docBeat which was acquired by Vocera. John has 4 children and a beautiful wife that keep him grounded and remind him of what's important in life. John loves to play competitive ultimate frisbee and dance. His love of dance is reflected in his Reality TV blog network which covers shows such as Dancing with the Stars, So You Think You Can Dance, and America's Got Talent. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Mark Tomaino is an Operating Partner at Welsh, Carson, Anderson & Stowe, a New York City based private equity firm that invests, principally, in two markets, healthcare and information/business services. Mark's focus is exclusively on healthcare technology investment opportunities, including deal generation, due diligence, execution and portfolio company monitoring. Mark has served on the board of directors of Matrix Medical Network and GetWellNetwork. Prior to September 2010, Mark served as Senior Vice President, Corporate Development and M&A at The TriZetto Group, a leading healthcare information technology company to the healthcare payer industry, where he had responsibility for developing and executing its external growth strategies, including mergers and acquisitions, strategic alliances, joint ventures, investments and capital raising activities. Mark initiated the $1.4 billion go-private transaction with Apax Partners in August 2008 ending TriZetto's tenure as a NASDAQ-listed public company. Prior to joining TriZetto, Mark worked at Bausch & Lomb Incorporated in a variety of legal, strategy and business development capacities. Mark holds an M.B.A. from The Paul Merage School of Business, University of California, Irvine, where he was Valedictorian and a member of the Beta Gamma Sigma Society, a J.D. from the Albany Law School of Union University, where he was a member of the Law Review, and an A.B. in English and Economics from the College of the Holy Cross.

A 27-year veteran of managed-markets marketing, David is the President/CEO of Pinnacle Health Communications. After working in consumer marketing with AT&T and healthcare publishing with Elsevier, David made the move to medical advertising and communications at K.I. Lipton, Inc. Subsequently, he became a cofounder of Pinnacle. David is an accomplished strategist, providing innovative customer marketing, access, quality, and health intervention solutions for large clients and has directed the development of numerous industry-leading campaigns in primary care and specialty markets. He has supported clients in disease areas that include oncology (Bristol Myers Squibb [BMS], Novartis, Eisai), virology (BMS, Merck & Co.), pharmacy (American Pharmacists Association, Merck, Novartis), and blood disorders (Novo Nordisk), to name a few. David has helped more than 15 clients achieve top rankings in their respective categories. He is also an active member of the Pharmacy Quality Alliance. You can find out more information at aventriahealth.com.

Sherri Douville brings over a decade in healthcare consulting, sales, marketing, and entrepreneurial experience to her leadership at Medigram. She now serves as a frequent moderator and panel coach at Health IT conferences. Prior to this, she founded a healthcare technology consulting practice. Medigram is a mobile, intelligent enterprise solution for healthcare that enables clinicians to communicate securely and efficiently, with intelligent context and images wherever they are, via the Medigram iOS app, Android app, or web client. As CEO for Medigram, Sherri has successfully planned and executed on the development, design, and build of the enterprise grade version platform, Medigram 2.0, which is based on an independent, secure and scalable database. This allows for the Medigram 2.0 platform to flexibly adapt to evolving healthcare business requirements. Sherri has experience in over a dozen disease states from over 9 years in clinical sales at Johnson & Johnson where she participated in the management development program, won a number of awards, and was recognized as an industry leader by Standard & Poor's Vista Research division while it was part of McGraw-Hill. Sherri now serves on the Board for HIMSS Northern California where she is Co-Chair for the Innovation conference, Co-Chair for program panels, and contributes to the newsletter. She is an advisory board member for the National Bundled Payment Collaborative, serves as a member of Santa Clara University's Board of Fellows, and as Co-Chair of the mentoring team at TiE's (The Indus Entrepreneur) youth entrepreneurship program. She earned her BS degree in Combined Sciences from Santa Clara University and two big data analytics certificates through MIT. Sherri recharges while exercising, reading, writing, and by spending time with her husband and friends cooking, hiking, and learning together. President & CEO, Medigram, Inc. Email: [email protected] www.medigram.com www.linked.com/in/sdouville https://medium.com/@SherriDouville https://www.peerlyst.com/users/sherri-douville @SherriDouville @Medigram You can find out more information by searching Sherri Douville on LinkedIn and Medium.

Dr. Dike Drummond is a Mayo trained Family Practice doctor, burnout survivor, author, executive coach and consultant to individual physicians and healthcare organizations across the USA. He teaches simple methods to lower stress, build more life balance and prevent burnout. Dr. Drummond has over 2000 hours of one on one physician coaching experience where the concepts and techniques you are about to learn were developed and tested in the real world. Dr. Drummond is the CEO of TheHappyMD.com with over 13,000 physician subscribers to his newsletter in 63 countries. His book "Stop Physician Burnout – what to do when working harder isn't working" is the first step by step burnout prevention manual for physicians. You can find out more at thehappymd.com.

Jamie Davis, RN, NRP, B.A., A.S., host of the Nursing Show is a nationally recognized medical educator and author who began educating new emergency responders as a training officer for his local EMS program. As a media producer, he has been recognized for the MedicCast Podcast, a weekly program for emergency medical providers like EMTs and paramedics, and the Nursing Show a similar program for nurses and nursing students. His programs and resources have been downloaded over 6 million times by listeners and viewers. People follow Jamie online under the handle @podmedic on most social media platforms like Twitter, Facebook, and LinkedIn. You can find out more information at Mediccast.com.

Rick is CEO of Wellville, a 10-year initiative founded by angel investor Esther Dyson to improve health and financial outcomes in five U.S. communities. In addition to overseeing the national project, Rick leads the Wellville effort in North Hartford, CT, working with Community Solutions and a multi-sector collaborative focused on achieving the Neighborhood Triple Aim: improved population health, wellbeing, and investment. Rick is also founder & CEO of Collective Health, which developed the Health Impact Bond, a pay-for-success financing model that leverages future health care cost savings to generate upfront investment in prevention. Before turning entrepreneur, Rick spent nearly a decade at the health insurer Cigna, where he was Chief Strategy & Marketing Officer for the national employer segment and launched the company's Communities of Health venture. Prior to that, Rick was a corporate strategist at Ford Credit, Bank One and KPMG. Rick graduated from the University of Massachusetts, Amherst, and lives with his wife and two children in Simsbury, CT. Websites: Wellville.net, Collectivehealth.net Twitter: @WayToWellville, @collectivehlth Facebook: facebook.com/waytowellville To reach Rick: [email protected]; LinkedIn: linkedin.com/in/rrbrush You can find out more at wellville.net or on twitter @waytowellville.

Fred is an inveterate traveler. He has bicycled, walked, hiked or run in all 50 US states, all 10 Canadian provinces, and on every continent but Antartica. Along the way, he spent time backpacking on some of the world's most renown trails and so far has hiked (some are drive-ups) to the summit of 38 state high points. This year he has biked over 5000 miles and is on course to run/walk/hike 1000 miles. Traveling around the world, he pays close attention to the accommodations offered to active road users. He notes, "It becomes clear how much a country, state or local municipality values and encourages walkers or bikers as I attempt to walk or bike their roadways." Knowing the importance and benefits of safe walking and biking, Fred serves as an advocate on the local, regional and state levels. He has been awarded a Safe Routes to School grant for his local school district, helped design a more walkable streetscape in his town, and continues to promote the 3Es of enforcement, engineering and education to hopefully ensure the roads are safe for all users. Fred earned a doctorate from Penn State. 00:00 The benefits of walking. 03:00 "The risk of obesity increases 6% for every hour we spend in the car driving." 03:45 "The more you drive, the fatter you are." 04:50 How infrastructure aids obesity. 05:20 "Creep" on roads. 06:00 Why speed is a problem, not a solution. 08:30 What a community can do to encourage pedestrian safety. 10:00 The two criteria for people to walk. 14:00 Why a parking lot can be the most dangerous place to walk. 16:00 Why people will walk in malls but not parking lots. 17:40 Why rail trails are great, but need connectivity to encourage more walkers. 19:15 The community benefits of walking versus driving. 23:00 Why walkable communities have better economies.

Billy Wynne Managing Partner, TRP Health Policy Phone: (202) 309-0796 Email: [email protected]/health-policy www.mypolicyhub.comwww.linkedin.com/in/billywynne www.healthaffairs.org/blog/author/wynne @billywynne77 @trphealthpolicy @thorn_run Billy Wynne is nationally respected health policy consultant, advocate, speaker, and entrepreneur. He possesses a wealth of government and private sector experience in developing and implementing federal healthcare policy and achieving legislative and regulatory objectives. He delivers strategic counsel and advocacy services to Fortune 500 companies, trade associations, integrated health systems, state and local governments, private foundations and a host of other organizations across the country. Mr. Wynne joined Thorn Run after several years as principal of a healthcare-focused policy boutique and as an associate in the healthcare practice of the nation's then-largest lobbying firm. In 2013, he founded Policy Hub, a comprehensive website and newsletter aggregator of Federal healthcare policy analysis. From 2006 to 2008, Mr. Wynne served as Health Policy Counsel to the Senate Finance Committee. In that capacity, he advised Committee Members on key health care policy matters, including Medicare, Medicaid and broader health care reform. Mr. Wynne was a key drafter and negotiator of several healthcare laws enacted during that period and assisted in the development of the healthcare reform "White Papers" that served as the basis for the Affordable Care Act. Mr. Wynne received a bachelor's degree in Government from Dartmouth College and a law degree from the University of Virginia. He is a member of the District of Columbia and Virginia bar associations and serves on the boards of Operation Smile, 9Health Fair and Chinese Children Charities. When he's not working in Washington, Mr. Wynne lives in Denver, CO with his wife, Christy, and their children, Eleanor and Lei. 00:00 The future of the ACA and MACRA. 02:00 An ACA repeal is not an ACA repeal. 03:00 "It's really a matter of what's going to be carved in, not out." 05:45 The Gordian Knot of the ACA. 06:20 "The Affordable Care Act actually reduced the deficit." 07:20 Why policies initiated by the ACA mandates have benefitted the economy. 08:30 Some of the less visible aspects of the ACA. 11:30 Billy discusses Kentucky and Republicans who will face the ramifications of trying to repealing ACA. 15:40 Owning promises, solving problems, and defending solutions. 21:00 Looking at Medicaid and Medicare in the looming prospect of repealing the ACA. 23:45 What's the crux of the savings? 24:15 The term "decentralization" and the ramifications of that in Medicaid. 25:50 Healthcare stakeholders and the weight they hold in whether the ACA gets repealed or not. 28:35 How MACRA fits into these new political developments. 31:30 What Actionable steps can healthcare CEOs take right now. 33:45 Things stakeholders and Payers should be thinking about and doing right now.

Michelle Snyder leads all corporate marketing, brand development, marketing communications and public relations activities for Welltok. She is recognized as a marketing and strategy leader in the digital health space. She was most recently an Executive-in-Residence at InterWest Partners, investing in digital health companies and serving as an advisor to InterWest portfolio companies. She was also one of the early executives at Epocrates and worked for over a decade to build the company into one of the leading mobile healthcare technology companies and the most recognized technology brand among clinicians. Previously, she worked as a health strategy consultant with the Wilkerson Group and in health policy formation and implementation with the Lewin Group and the Georgetown Center for Health Policy Studies. Michelle earned her bachelor's degree from Carleton College and MBA from Kellogg School of Management at Northwestern University. You can find out more at www.welltok.com, or by emailing Michelle at [email protected].

Laurance Stuntz is the Director of the Massachusetts eHealth Institute at MassTech, or MeHI. He is an experienced and passionate leader working to help Massachusetts leverage digital health innovation for better economic and care delivery outcomes. MeHI is a division of the Massachusetts Technology Collaborative, a unique state agency working to support innovation economy growth. MeHI is the Commonwealth's entity for health care innovation, technology, and competitiveness, and partners with industry, government, and healthcare organizations to support the Massachusetts Digital Health Initiative on behalf of Governor Charlie Baker. MeHI also helps all the Commonwealth's providers harness the benefits of electronic health records and the statewide health information exchange. As part of this effort, they work with stakeholders to ensure that patients have access to their data and become active and engaged participants in managing their health. For more information, please visit www.mehi.masstech.org. Prior to joining MeHI in 2012, Laurance worked for 25 years in healthcare information technology product development, systems integration and management consulting, primarily focused on collaboration and exchange of information among healthcare organizations. He was a Partner at Computer Sciences Corporation (CSC) with responsibility for CSC's Collaborative Communities solution area and the Senior Vice President responsible for product development for NaviNet. Laurance is an advocate for stronger patient engagement in healthcare information and decision making, and serves as a member of the Massachusetts Health Information Technology Council. He is a Dartmouth College graduate, a Wellesley resident, and an enthusiast of outdoor sports, craft beer, and his family. You can find Laurance online at @lstuntz. 00:00 Massachusetts eHealth Institute - Laurance gives some background. 03:00 Taking advantage of what Mass eHealth has to offer. 06:10 What the market place is 'crying out for.' 06:40 Trying to identify and engage with consumers. 09:20 The interest in technology that will support healthy aging. 09:30 "Where does healthcare end and a consumer product begin?" 12:30 The challenge of agreeing on the cause of readmission, and how an innovator navigates these ideas. 16:50 Designing programs to support innovation programs. 18:40 Making sure companies have a realistic view of their maturity level and what it will take to engage with a provider organization. 21:00 "What is it going to take to sign a data use agreement with a large institution?" 22:45 Pinning down a consistent agreement for innovators. 23:30 What success looks like for a healthcare innovator. 25:00 Laurance's advice for finding a good problem to solve as an innovator. 27:40 You can find out more at massdigitalhealth.org and mehi.masstech.org.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 00:00 David Goldhill "Catastrophic Care: How American Health Care Killed My Father--and How We Can Fix It" 01:00 Health Insurance by its very nature in our Healthcare Industry. 02:30 The average American contributes $1.2 million dollars in premiums and contributions. 03:15 Managing Non-Catastrophic claims. 03:30 "Health Insurance isn't really Health Insurance, if it pays for anticipated expenses." 04:40 "We're paying someone 20% to pay someone on our behalf." 05:20 Connecting the dots between Healthcare Services and Insurance Premiums. 06:15 The notion that there's no direct line between Healthcare Cost and Insurance Premiums. 06:30 "Who's paying for this cost?" 07:20 "There is nobody else - right now, we're paying for our healthcare costs." 09:15 "Insurance Companies have a rational financial interest in seeing Healthcare Costs go up." 10:20 "Healthcare is a form of consumption." 11:00 Medicare and Medicaid Cost Control. 11:40 Driving vs. Documenting Care. 12:15 Diagnostic Related Group (DRG), Prospective Payment System (PPS), and Fee For Service (FFS). 14:00 700% cost increase for a Hospital Stay since DRGs in 1983. 15:10 "Patients are actually the only ones who have a vested interest in actually keeping costs low." 16:00 Consumers and Patients as being equipped to judge quality of Effective Care. 18:30 "Who is better?" 19:00 Affordable Healthcare Act as a Health Insurance Bill. 19:20 Health Insurance is not a synonym for Healthcare.

Lonnie Hirsch enjoys a reputation as one of the premier marketing consultants and strategists for helping healthcare provider organizations, including medical practices and hospitals across the U.S. and in other countries achieve profitable growth. Over a career spanning 30 years, Lonnie has worked with literally thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other health businesses. In 2006, Lonnie co-founded a full-service healthcare marketing agency serving clients across the country after a distinguished career as President of another healthcare marketing company. He is now Founder and CEO of Hirsch Healthcare Consulting. Lonnie Hirsch has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine. You can find out more information at HirschHealthConsulting.com.

Paul Rosen, MD, MPH, MMM http://www.paulrosenmd.com/, was named 'One of the First 100 Innovators' by the U.S Federal Government Agency for Healthcare Research and Quality for his work on patient-physician communication. He blogs for NEJM Catalyst, http://catalyst.nejm.org/posts?q=rosen Healthcare Success, the Healthcare Guys and Health Tap. He co-hosts Pediatric Chat, http://pediatricchat.org/, a podcast that offers pediatric information to families across the globe. He is a TEDx speaker https://www.youtube.com/watch?v=8BKN7RFhdq4, and has appeared on Sirius XM on the Business of Healthcare show to discuss the patient experience movement. Dr. Rosen is a pediatric rheumatologist. He serves as the Clinical Director of Service and Operational Excellence for Nemours Children's Health System. Dr. Rosen was named the head of the Philadelphia/Delaware chapter of the Society of Physician Entrepreneurs (SoPE). He mentors medical students in innovation, leadership, and quality improvement. He serves as a mentor for the entrepreneur program at Wharton Business School. Dr. Rosen also serves as a mentor in the Health for America fellows program. He is interested in using health delivery science to deliver value and achieve the quadruple aim. You can learn more at http://www.nemours.org// or by visiting http://www.paulrosenmd.com/.

Jan Oldenburg, FHIMSS, is passionate about using digital tools to build a healthcare system where patients and caregivers participate as partners. She currently advises and mentors startups and consults with organizations who want to understand the evolving digital health landscape as the Principal in Participatory Health Consulting. Ms. Oldenburg has broad experience within all aspects of the healthcare ecosystem, including payers, providers, and integrated delivery systems. Most recently she was a Senior Manager in EY's Health Advisory Practice. Prior to joining EY, Ms. Oldenburg was the Vice President of Patient and Physician Engagement in Aetna's Accountable Care Solutions organization, where she worked with provider organizations to build collaborative ACO solutions. She also spent seven years as a manager and senior manager in Kaiser Permanente's Digital Services Group, directing strategy and implementation for web and mobile products including clinical, payment, and administrative capabilities. Ms. Oldenburg has been a principal in several consulting companies focused on using the digital capabilities effectively in healthcare to engage consumers. She is the primary editor of Engage! Transforming Healthcare Through Digital Patient Engagement, published by HIMSS press and winner of "Best Book of 2013" honors at HIMSS 2014, as well as the principal Editor of Participatory Healthcare: A Person-Centered Approach to Transforming Healthcare to be published by CRC Press in June, 2016. She also is the author of the "Personal Health Engagement" chapter in the Third Edition of Medical Informatics, published in March, 2015 and the "Participatory Medicine" chapter of The Journey Never Ends, published in March, 2016, as well as a number of articles and blog posts. Ms. Oldenburg is the co-chair of the HIMSS Connected Health Committee and a frequent speaker and commentator on patient and physician engagement issues; she tweets @janoldenburg. You can learn more at janoldenburg.com or on Twitter: @janoldenburg, and the Society for Participatory Medicine at participatorymedicine.org.

Mr. Sinsheimer is the founder of Medtech Catalyst, which has founded or co-founded several medical device companies. Mike is the co-founder of the Charleston Medical Device Initiative a joint venture between MedTech Catalyst and the Medical University of South Carolina Foundation for Research Development. He is co-founder and Chairman of Mobius Imaging, LLC as well as co-founder and CEO of LifeHealth, LLC. Prior to that, Mr. Sinsheimer has had various key management roles as President of Integrated Marketing Concepts, a consulting firm advising healthcare product companies; VP of Marketing and Strategic Planning for the Straumann Company, a dental implant company; and Marketing Manager at Pfizer, Inc. Mike holds an MHA from the University of North Carolina Gillings School of Global Public Health and an MBA from the Stern School of Graduate Business at New York University. In his spare time, Mike likes to play sports, including golf and tennis, and he enjoys traveling with his wife, Anne, to see their two children in Nashville and New York City, where they have embarked on their careers. Mr. Sinsheimer can be reached at [email protected] and you can follow him on LinkedIn at https://www.linkedin.com/in/michaelsinsheimer You can find out more at www.medtechcatalyst.com.

Currently SVP of Oncology and Specialty Market Programs at Aventria Health Group. Formerly was CCO at Favrille, VP Strategic Marketing at Schering AG and Head of Oncology Marketing at Genentech; was instrumental in the commercialization of Taxotere, Fludara, Herceptin, and Rituxan 00:00 New Oncology Breakthroughs. 02:35 Extending survival time to stabilizing curves that could extend to future cures. 03:50 The average cost of a new Oncology product is more than $100,000 for annual cost of treatment. 04:15 "The question is how, as a Health System, we're going to be able to manage that." 04:30 What Payers are doing to afford these new Oncology Breakthroughs. 04:50 Creating Pathways and Incentivizing Providers to use these Pathways. 05:20 The difference between a Pharmacy Benefit and a Medical Benefit. 05:50 "Buy and Bill." 06:30 The potential for Providers to make a significant portion of their income from purchasing more expensive products. 07:00 Medicare's adopted average selling price & demonstration project for Buy and Bill. 07:50 How Bundled Payments is affecting the cost of Oncology. 09:00 The Oncology Care Model and shifting to an Episodic Care Model. 09:50 The Evidence-Based approach to treating patients. 10:15 NCCN Guidelines. 11:00 "As long as the Pathways reflect the Gold Standard." 11:50 Payers are trying to get more consistent care, rather than trying to limit the cost of care. 12:15 Laws requiring Payers to cover Oncology treatment. 14:00 The importance for Manufacturers to communicate and demonstrate the value of their medication. 15:00 Creating a Step Approach. 16:20 Change in the future allowing Medicare negotiate prices with manufacturers. 17:50 David's advice for Pharmaceutical manufacturers. 18:15 Value-Based Contracting. 18:40 Risk-Sharing Program. 19:20 Paying by the Pill vs. Paying by the Value Medication Delivers. 19:40 A more Value-Based Reimbursement system. 20:00 You can find out more at AventriaHealth.com.

Richard Lipeles joined PacifiCare in July 1979, and in 1987 he became President of PacifiCare of California. In 1993 he was promoted to Executive Vice President of PacifiCare Health Systems. As Executive Vice President of PacifiCare Health Systems, Lipeles oversaw the corporation's managed health care division, which included health plans in California, Florida, Oklahoma, Oregon, Texas, and Washington. Lipeles retired from PacifiCare September 1995. As of June 2002, Lipeles joined the management team of Heritage Family of Companies as the company's COO. Heritage provides medical care to more than 1,000,000 people in CA, NY, AZ, and MO. For over 30 years HPN's medical groups and IPAs have provided an award winning, comprehensive approach to care management. In December of 2011, through Heritage California ACO, Heritage was awarded a Pioneer ACO by CMS for 8 counties in Southern California. Lipeles has a Masters of Public Health (M.P.H.) degree from the University of California, Los Angeles (UCLA), and a Bachelor of Science degree in business economics from the University of California, Riverside. Lipeles severed on the Advisory Board of the School of Public Health at UCLA for 8 years. He lives in Sunset Beach with his wife, and has 4 children and 5 grandchildren. You can learn more at http://heritagegroupusa.com/.

Vincent Esposito, COO Vincent ('Vinny') Esposito joined Endeavor Plus, Inc. as Chief Operating Officer in 2014 after a decade of diversified experience working as a financial investment analyst. Prior to joining Endeavor Plus, Vinny was a Senior Analyst with Wexford Capital of Greenwich, CT. The firm managed $6 billion in assets, invested globally and approached the market through a thematic lens. Wexford coupled this perspective with fundamental analysis to identify trends across sectors, and invested in best-of-breed names by triangulating information through multiple avenues to develop unique opportunities in the public market based on proprietary work. Vinny also spent time as a Senior Analyst with another Greenwich firm, Verition Fund, doing deep fundamental analysis prior to the making of investment decisions. Prior to joining Verition Fund, Vinny served as a Research Associate for the New York-based firms of Canaccord Genuity Research and SES Partners (formerly Circle-T Partners). Vinny also performed as CEO of Consumer Reconnaissance, Inc. of Long Island, NY, where he founded and oversaw a market research firm that catered to institutional investors, thereby helping fund managers with building out and supporting their investment theses across the consumer sector. After completing the Presidential Scholar program at Siena College of Loudonville, New York, Vinny graduated with a Bachelor of Science Degree in Finance. Those interested in learning more about Vinny and Endeavor Plus can contact him by visiting www.endeavorplus.com, emailing [email protected], or calling 1-844-EHP-WELL. You can find out more at EndeavorPlus.com, by emailing [email protected], or calling 1-844-EHP-WELL.

Chris is the CEO of Collective Medical Technologies, a Salt Lake City-based health technology company which helps providers and payers to take better care of their patients and members using real-time risk identification, stakeholder notifications, and collaborative care planning tools. CMT is obsessively focused on eliminating avoidable patient risk by designing simple yet highly-effective technology-driven clinical solutions. Chris was previously a vice president at Bain Capital and an associate consultant with Bain & Company. He holds a B.A. with honors in Economics and English from Brigham Young University and an MBA from Stanford's Graduate School of Business, from which he graduated as an Arjay Miller Scholar. He lives with his wife and children in Salt Lake City where, together, they enjoy all things outdoors, family, and friends. Twitter: @CollectiveMed, @1klomp LinkedIn: https://www.linkedin.com/in/cklomp, https://www.linkedin.com/company/collective-medical-technologies Facebook: https://www.facebook.com/collectivemedicaltechWebsite: www.collectivemedicaltech.com You can find out more information at www.collectivemedicaltech.com.

Here's a description of the film: The Big Heist is a satirical, follow-the-money film on the destruction created by healthcare's status quo…. And the redemption that's coming. It will create hope and catalyze action to thwart the greatest immediate and future threat to our country. We've gone to war for less than what the healthcare status quo has done and is still doing to our country. The Big Heist = The Big Short + An Inconvenient Truth for our broken healthcare system. The problem: We all know healthcare is broken. But most of us don't know why, how much damage it causes, or that we can fix it. The solution: The Big Heist follows the money to answer these questions. A shocking inside look at how healthcare's financial incentives are bringing our country to its knees by wasting trillions of dollars and how we can fix it. Existing films don't follow the money This is why people think fixing healthcare is impossible. Healthcare films are also too wonky or partisan and typically lack the humor to reach broad audiences. You can find out more information @chasedave and @thebigheist on Twitter and LinkedIn, and healthfundr.com.

Eric Levin is a Strategic Services Director for McKesson's Business Performance Services division, which provides value-based care solutions to both hospitals and physician groups. In this role, Eric focuses on comprehensive and strategic healthcare sales and business development. Eric has over 15 years of healthcare experience specializing in value-based reimbursement, technology and primary care strategy. With McKesson, Eric led the advanced primary care team in creating payer and provider collaborations that resulted in successful pay-for-performance plans. He also served an integral role in commercializing data warehouse and population health management platforms. Prior to McKesson, Eric held strategic sales roles at NueMD and FSC Pediatrics.

In a career, being new to any industry especially healthcare isn't easy. In June of 2004 Todd Eury left an eight year career in the telecommunications industry and entered the pharmacy technology sector as SoftWriter's (FrameworkLTC pharmacy software for institutional pharmacies) first business development oriented employee. "It was a gamble for me", Eury recounts, "being part of a national fortune 500 company like AT&T Business felt comfortable and making the jump to pharmacy software sales with a little privately owned company made me nervous, but excited." Within Eury's first year with SoftWriters the company doubled its customer base and within the next 3 years SoftWriters was positioned as the most innovative LTC Pharmacy Software company in the industry. "From there I wanted to do more, I wanted to help pharmacy owners leverage technology and understand other facets of their business which seemed mysterious. Marketing, drug purchasing, and new patient development were all parts of the business of pharmacy which seemed undefined. I wanted to help with more than just technology." Eury has worked with several pharmacy system developers like KeyCentrix, Inc., headquartered in Wichita Kansas and SuiteRx, Inc., with offices in Chicago and Fort Worth Texas. In March of 2009 Eury founded the Pharmacy Podcast Show, the first audio blog about the Business of #Pharmacy. The podcast is dedicated to the pharmacy profession. The Podcast is about good useable content, information, and innovative ideas that Eury believes will advance the pharmacy profession. The podcast's programming is developed Independent Retail, Compounding, Long-term Care, Specialty, Hospital Systems, and Small Chain Pharmacy Businesses. There's a new podcast segment dedicated to patients, specialty pharmacy, and the business law of pharmacy too. The podcast is the only digital health audio blog dedicated to the business of pharmacy and assists its sponsors with business lead development from a myriad of digital strategies including html embed code which places the podcast audio player into the web-environment of the sponsor's website. "No other advertising tool or magazine in pharmacy uses this technique to drive business leads to an organization focused on pharmacy. Retail Management Solutions, Vuca Health, McKesson, Live Oak Bank, RxSafe, and dozen's of other companies have benefited from the digital content through the Pharmacy Podcast Show." Based on healthcare analytics researcher Symplur, Eury is ranked as one of the most influential voices in the pharmacy space with a Twitter presence @PharmacyPodcast which is also about the Business of Pharmacy. "Our followers respond to our tweets and links on aveage more than any other Twitter handle focused on the work "Pharmacy" and the hashtag #Pharmacy is tracked by Symplur and shows the effectiveness of our popularity and influence. Symplur is fascinating." Eury is the founder of LinkedIn Networking Group: "Pharmacy Professionals Network" reaching more than 25,000 participants discussing different topics centered in pharmacy. In 2011 Eury created a firebrand pharmacy buying group called PharmacyGPO which didn't reach its potential before being sold in 2014 with partnership difficulties. PharmacyGPO experienced explosive growth of $144M sales and had search engine domination when the term pharmacy gpo was searched for by a operations director or owner. The pharmacy buying group also assisted its nearly 100 members with strategic marketing, technology consultancy, and different creative ways to develop new patients. Eury served 2 terms with the Pennsylvania Pharmacist Association as Board of Directors Industry Association Chair and has been published in Pharmacy Times through the podcast content engine since January 2015. Eury's newest venture is with Colonial Management Group which focuses on supporting physicians with all marketing, administrative, staffing, and business development with patient care services through their American Practice Support division which Eury will be leading as Director of Strategy. "I'm excited about this new venture and its ties into specialty pharmacy with different medications helping patients overcome the disease of addiction. Supporting the patients with HUB-like services is critical to sustainability and Colonial Management Group has over 25 years experience in helping clients suffering with addiction. I am proud to be a part of this national initiative." You can learn more information on LinkedIn and at pharmacypodcast.com.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 00:00 What makes a problem an excellent problem. 00:45 Two Case Studies: The Luggage Conundrum & The Smart Phone Problem 02:12 "What the Hell is Water?" - David Foster Wallace 03:00 The problem with the iPhone - Kevin Ashton 04:30 Being able to ask, "Why doesn't this work?" 04:45 What defines a problem - Good Problems, Better Problems, Best Problems. 05:25 A good problem: Solves a particular problem in a superior way. 05:40 A better problem: Peter Thiel says, a better problem to solve is one that is unique and troublesome. 06:00 The best problem: Tony Fadell, CEO of Nest, says "It's seeing the invisible problem, not just the obvious problem." 06:50 The Three Must-Haves to solving an Excellent Problem. 07:20 Problems that disrupt people's lives, not industries. 08:30 "It's very difficult to solve a philosophy - that's not a problem." 09:00 Where Excellent Problems can be found. 09:15 "The best place to look for problems is where no one else is looking." - Peter Thiel 09:20 "The best place to find excellent problems is by asking customers the right question and finding the answers in their answers." - Steve Jobs 09:45 "If I asked my customers what they wanted they would have told me a faster horse." - Henry Ford 10:00 "Great creators know that the best step forward is often a step back." - Kevin Ashton 10:30 The Pros and Cons to expertise. 10:50 The value of the beginners mind. 11:00 "Rookie Smarts" by Liz Wiseman 14:15 Be a Grand Master. 15:30 The big difference between confidence and certainty.

Dr. Fahrni has been a licensed pharmacist in California since obtaining his Pharm.D. degree from the University of California, San Francisco School of Pharmacy in 1997. Jerry has a diverse background and has served in a variety of pharmacy roles during that time, including more than a decade of experience as a clinical pharmacist in various acute care settings, as well as spending time as a pharmacy technology industry insider. He currently works as an independent pharmacist consultant where he has a passion for helping pharmacies improve operational efficiency, increase patient safety, and drive cost-effective medication use through the use of automation, technology, and informatics. Jerry's goal is to finds ways to improve pharmacy and create a more patient-centric practice model. You can find out more at JerryFahrni.com, on Twitter @JFahrni, on LinkedIn, or by calling Jerry at 559-838-6014.

Jonathan is a product designer, software engineer, team builder and mobile technology evangelist who enjoys contributing to the growth of the Chicago startup community. His consumer-facing mobile apps have reached hundreds of thousands of users and have been featured by Apple in their App Store as well as on devices in their retail stores. His enterprise-facing web platforms and mobile apps have made an impact on a number of industries and have been used by tens of thousands of business users spanning campus recruiting, automotive, energy, aviation, healthcare, mobile commerce and security. In his current role, Jonathan serves as Vice President, Product at Zest Health, a Chicago-based venture backed company that offers a personalized mobile concierge service that helps its members optimize their health benefits. Since early 2014, Jonathan and his team have grown their membership of healthcare consumers, providing 24/7 instant access to healthcare professionals, hassle-free appointment scheduling and discounted health-related services via their iOS and Android apps. He is also a co-founder of WÜF, a team working to bring to market the world's smartest dog collar after a successful Kickstarter campaign during the 2014 holiday season that raised nearly $100,000. Additionally, he is an Adjunct Lecturer at Northwestern University where he teaches mobile application design and prototyping based on his experiences developing B2B and B2C mobile applications for both consumers and the Fortune 1000. He is also an active speaker, often on topics that include product design, mobile technology and startup culture. A sampling of events include the Twilio Conference, Health 2.0, Exponential Medicine, the Kellogg Technology Conference and enterprise briefings at Apple Headquarters and in their retail stores. Academically, Jonathan received a bachelor's degree in political science from the University of Michigan and a master's degree in computer & information systems from Northwestern University Zest Health Twitter (@ZestHealth) Jonathan Ozeran's Twitter (@jozeran) You can find out more at www.ZestHealth.com, in the GooglePlay app store, on Twitter @ZestHealth or @JayOzeran, and directly with Jonathan Ozeran on LinkedIn.

Anand is a respected global digital health leader—most known for his insights on and experience with technology, strategy and regulatory policy. Anand has been instrumental in WellDoc's success and the development of BlueStar®, the first FDA-cleared mobile prescription therapy for adults with type 2 diabetes. Since joining WellDoc in 2008, he has held core leadership positions that included Chief Data Science Officer, President and Chief Operations Officer. In 2013, Anand was named "Maryland Healthcare Innovator of the Year" in the field of mobile health. Prior to joining WellDoc, Anand was already an established thought leader in the field. He had served as the Director of PRTM's wireless practice, where helped companies take advantage of disruptive technologies, business models and process models offered by and enabled by advanced wireless communications. Anand was the founder and immediate-past president of the In-Building Wireless Alliance, and teaches advanced wireless courses to senior officers in the US Department of Defense at the Institute for Defense and Business. Prior to joining PRTM, Anand was a member of the scientific staff at Bell Northern Research and Nortel Networks. He holds an MS and a PhD in electrical and computer engineering, and an MBA from Carnegie Mellon University. He also holds a BS in electrical and computer engineering from Carleton University. You can find out more at www.WellDoc.com and www.BlueStarDiabetes.com.

Dr. Arlen Meyers is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org . He has created several medical device companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and in 2010, completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. Publications this year include "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape Reference: Otolaryngology-Head and Neck Surgery. In addition, he is a faculty member at the Univeristy of Colorado Denver Graduate School and Direct the Program in Biomedical Entrepreneurship at the Jabs Center for Entrepreneurship at the University of Colorado Denver Business School. Twitter @ArlenMD and @SoPEOfficial Facebook: www.facebook.com/sopenet SoPE website URL: www.sopenet.org If you'd like to be part of the Sope community, you can by going to sopenet.org.

Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. She is the founder of Pharmapreneur Academy, an online teaching platform where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website http://BTPharmacyConsulting.com Blair discusses the Pharmacy Podcast, Pharmacy Consulting, and her e-course, Pharmapreneur Academy.

As Vice President of Case Management & Family Services, Lauren manages the virtual and in-person case management team at Mindoula Health (www.mindoula.com), a technology-enabled case management company at the forefront of the transformation of behavioral healthcare. The first employee hired by Mindoula's Founder & CEO, Steve Sidel, Lauren ensures that the Mindoula case management team delivers market leading behavioral health outcomes and reduced healthcare costs as it innovates in the areas of case management, collaborative care, and behavioral health population management. Lauren is a former Psychiatric Rehabilitation Counselor at O'Connor Associates, former Vocational and Residential Counselor for individuals with chronic mental illness at Cornerstone Montgomery (formerly St. Luke's House), former Residential Counselor at an outpatient housing program associated with McLean Hospital, and peer support specialist. Lauren holds a Masters Degree in Educational and Developmental Psychology from Boston College and Certifications from the Commission For Case Manager Certification and the International Traumatology Institute at the University of South Florida. Lauren can be contacted at: [email protected] https://www.linkedin.com/in/lauren-anne-szewczyk-3b7196b You can learn more at Mindoula.com and click "For Enterprise" if you are a Payer. You can also call 888.879.9786, or e-mail [email protected], or Lauren directly at [email protected]

Cindy Munn has 25+ years of experience in health care leadership and operations management. As CEO of the Louisiana Health Care Quality Forum, Munn oversees development of the organization's strategic roadmap supporting an integrated approach to transforming health care. She has oversight responsibility for initiatives including health information technology, practice transformation assistance and analytics support for community/state-based QI projects. She serves on boards of the Network for Regional Healthcare Improvement and TexLa Telehealth Resource Center. Munn holds a BS degree in Medical Technology from LSU and an MS degree in Health Administration from the University of St. Francis in Illinois. [email protected] @CindyMunnCEO You can find out more at www.lhcqf.org.

Renee helps customers apply DatStat technology solutions across health research and patient-centered population health management. Before joining DatStat, she spent 17 years in working at nationally recognized academic research centers. While at University of Washington's Social Development Research Group (SDRG), she set the standard for maximizing engagement and retention in landmark longitudinal studies. Renee now combines her practical research experience and a fascination with technology to help customers understand how to leverage technology in patient interactions to create'sticky' relationships – ultimately achieving better engagement and outcomes. You can find out more at DatStat.com.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 02:15 Tip #1: Think ahead of time about what unique expertise listeners want to hear from you. 03:00 "People like to buy, but they don't like to be sold." 03:15 Insights from Annette DuBard of CCNC, Josh Benner of RxAnte, Eric Grossman of NextHealth, Soheil Saadat of GenieMD and Friendly, and Lisa Erwin of Aventria Health Group 05:50 Tip #2: Tell stories. 09:15 Tip #3: Explain the Why. 10:00 To avoid confusion, take it one whole answer at a time - just talk about the problem, just talk about the solution. 11:20 Lessons learned from "Same Side Selling," by Ian Altman. 12:45 Get to the problem first. 13:00 Tip #4: Make sure your back story is unique and meaningful. 15:00 Tip #5: Test your sound quality ahead of time. 16:20 The best places to find good sound quality. 16:50 Skype test calls. 17:30 Surprisingly noisy everyday-sounds that wind up in recorded audio. 19:45 Tip #6: Give actionable advice. 20:15 Tip #7: Make it a conversation. 20:30 The more often speakers switch, the higher the baseline interest level. 22:00 "Begin at the beginning, and go on till you come to the end: then stop." - Lewis Carroll, "Alice's Adventures In Wonderland" 22:30 Don't read from a prepared statement - you'll sound like you're reading something. 23:15 Pause after each thought and leave a cliffhanger. 24:30 Tip #8: Tell the interviewer in advance what you want to talk about. 25:20 Tip #9: If the show is edited, feel free to pause. 27:15 Uh, um, sort of, sorta: Easy to edit, don't sweat it. 28:45 Make sure to check out next week's regular podcast episode, which airs on Thursday, July 7th.

Dr. Sanders received his undergraduate degree and his M.D. from McGill University in Montreal, Canada. After completing his internship and residency at Boston University, he completed a Fellowship in Cardiology at Harvard University. Dr. Sanders is Board Certified in Internal Medicine, Cardiovascular Disease, Echocardiography and Nuclear Cardiology. He is a designated Fellow of the American College of Cardiology (FACC). He has been recognized as one of Phoenix Magazine's TOP DOCs. He practices all aspects of non-invasive cardiology and has a special interest in Information Technology. This interest led him to create the company, HybridChart, a hospital rounding solution that has proven to help practices increase revenue, positively impact practice efficiencies and productivity, and improve census management, discharge management and readmission rates. Find out more at: http://hybridchart.com/ Or LinkedIn Or Facebook

Jason Rose is Chief Strategic Development Officer for Inovalon, a leading technology company providing advanced, cloud-based analytics and data-driven intervention platforms to the healthcare industry. Since joining the company in 2008, he has led a wide range of health-focused initiatives aimed at driving improvements in quality and financial outcomes through advanced data-analytics and technology platforms. In his current position, he is responsible for all aspects of introducing, launching, and expanding the Company's product and technology presence within the healthcare marketplace. In addition, he supports a wide range of corporate directives including corporate branding and communication, market expansion, and strategic partnerships and alliances Most recently, Mr. Rose has played a key role in forging the collaboration between Inovalon and lab-testing giant, Quest Diagnostics, to develop and launch Data Diagnostics™, an industry-first solution that provides real-time analytics at the point of care. The ground-breaking platform enables clinicians to request patient-specific analyses on demand within their existing workflow and receive results within seconds. The solution was designed to support the achievement of value-based care initiatives, quality improvement, cost reduction, risk score accuracy, and a host of additional goals during a patient encounter. Prior to joining Inovalon, Mr. Rose served as Senior Vice President of Public Programs, Health and Disease Management Services for APS Healthcare, Inc., a provider of specialty healthcare solutions, where he was responsible for overseeing all aspects of Health and Disease Management programs across the Public Programs division. He has also served in leadership roles at INSPIRIS, Inc., Ardent Health Services, Cap Gemini Ernst & Young (now Accenture) and Cerner Corporation. Mr. Rose earned his Master of Health Services Administration (MHSA) degree from The George Washington University School of Business. Mr. Rose received a Bachelor of Science degree in Psychology from Radford University. You can find out more by emailing Jason at: [email protected] or calling him at 301.809.4000 ext.1531, or by checking out Quest's technology platform, Quanum, on their website, or datadiagnostics.com

Noah Weiner is the CEO/Cofounder of Avhana Health. Started because the lack of clinical decision support (CDS) functionality that exist in modern electronic health records. Avhana Health has developed a cloud based CDS platform that helps care providers do the right thing to improve quality and increase reimbursements. Before founding Avhana Health, Noah researched patient safety at the Armstrong Institute of Patient Safety and was part of the innovation and the transformation team of the Epic Project, both at Johns Hopkins Hospital. Noah earned his undergraduate degree at Lafayette College (Easton, Pennsylvania). Noah can be reached via email at noah (at) avhana (dot) com. Visit Avhana Health on the web at www.avhana.com or on twitter @AvhanaHealth.

Ted Spooner's 22 years of broad experience in financial services, technology, digital entertainment and healthcare IT led him to co-found RespondWell in 2003. As Chairman and CEO, Ted led the company's initial strategy for development of a new game category - fitness gaming, selling more than $80 million at retail in the global consumer fitness game category. Ted led the company's transformation of the business, utilizing its assets for development of a Microsoft Kinect-based solution for physical therapy automation, making RespondWell the award-winning company it is today. He also leads the company's initiatives with clinical content partners such as Mary Free Bed, a leading post-acute rehab hospital and Cincinnati Children's Hospital. Ted was one of the pioneers of online banking, having founded Corrillian in 1997, an online banking software company with a mission to create a Microsoft-based, highly scalable transaction – processing platform to support emerging consumer and small business demand for online banking. Corillian was acquired by CheckFree Corp. for $245 million in 2007. You can find out more at Respondwell.com.

A 27-year veteran of managed-markets marketing, David is the President/CEO of Pinnacle Health Communications. After working in consumer marketing with AT&T and healthcare publishing with Elsevier, David made the move to medical advertising and communications at K.I. Lipton, Inc. Subsequently, he became a cofounder of Pinnacle. David is an accomplished strategist, providing innovative customer marketing, access, quality, and health intervention solutions for large clients and has directed the development of numerous industry-leading campaigns in primary care and specialty markets. He has supported clients in disease areas that include oncology (Bristol Myers Squibb [BMS], Novartis, Eisai), virology (BMS, Merck & Co.), pharmacy (American Pharmacists Association, Merck, Novartis), and blood disorders (Novo Nordisk), to name a few. David has helped more than 15 clients achieve top rankings in their respective categories. He is also an active member of the Pharmacy Quality Alliance. 00:00 Dave discusses the three success factors that Steve Case has created. 00:30 Policy, Partners, and Perseverance. 02:30 Understanding where the market is going and who is driving that. 03:00 Dave talks CMS. 03:30 "No policy is static or stagnant; there's always unintended consequences." 06:30 Dave and Stacey discuss payment models and the changing landscape of reimbursement in healthcare. 08:00 "Are you only managing to the next quarter?" 13:00 Having a forward-looking strategy. 13:45 "There has to be organizational vision, commitment, determination and activity to pursue objectives." 14:45 "Do you serve an immediate need, or do you build opportunity over time?" 18:20 The two related emerging dynamics in healthcare. 23:00 The big advantage of having a long-term partnership. 28:00 Change and the rapidly evolving marketplace. 29:00 "You need to see where the market is going; you need to develop a plan for both today and tomorrow." 29:30 "This is a journey, not a destination."

Eric is the CEO and founder of NextHealth. Previously, Eric was the Vice President and General Manager of TriZetto's Consumerism and Analytics business unit. As Vice President of Enterprise Strategy, Eric formed and managed a committee of 25 health plan executives to shape TriZetto's operational and strategic direction. As an outcome, he chartered a client-funded, 12-month project to evaluate the analytics market and develop a go-to-market strategy. Prior to TriZetto, Eric was the founder and CEO of Connecture (NASDAQ: CNXR). Connecture is the leader in health plan sales automation solutions. Eric was also Chief of Staff to the Vice Chairman of Ernst and Young. Eric is currently a Governor-appointed, two-term member of the Board of Directors for the Colorado Health Benefit Exchange. Education: B.B.A. from the Goizueta Business School M.B.A. from Emory University Personal: Eric enjoys spending time with his family. He and his wife have twins – a boy and a girl – who keep them very busy. He likes to stay active by skiing, running, and playing golf.

Matthew Darling is a Vice President at ideas42 and Teaching Fellow in Economic Design at Harvard University. He has contributed to ideas42 projects in poverty, health care, early childhood education, financial literacy, mortgage default reduction, climate change, and labor economics. Like all humans, Matt has a limited memory – he might be forgetting a few project domains. Matt graduated from Hampshire College with a self-designed concentration in economics and cognitive science, and from Tufts University with a MS in economics. He has previously worked as a consultant at Kohlberg and Associates, and as a research assistant at the Stanford Neuroeconomics Lab. In his copious free time he enjoys reading, biking and playing ultimate frisbee or board games.

Dr. Soheil Saadat, Founder and Chief Executive Officer of GenieMD, is responsible for charting the company's global course. He founded GenieMD in 2012 with more than 25 years of technology and executive management experience. In 2005 he founded Prodiance Corporation a global leader in enterprise Risk Management Solutions. Prodiance was acquired by Microsoft Corporation in 2011. Prior to Prodiance he founded Scientific Software, Inc., (SSI). Under his direction, SSI became a world leader in the chromatography and scientific data management markets, with its products deployed in the top pharmaceutical and biotechnology companies. SSI was acquired by Agilent Technologies (NASDAQ:A) in 2005. Prior to Scientific Software he held the position of Director of Software at Tencor Instruments (NASDAQ:KLAC). He is passionate about using technology to solve real life problems. He enjoys mentoring young entrepreneurs and has been an active investor and serves on the Board of a number of software startups in Silicon Valley. His philanthropic focus is providing opportunities for the youth to achieve their fullest potential through educational assistance. He holds a Ph.D. in Electrical Engineering from Stanford University. You can find out more at Friendlycares.com or GenieMD.com.

Maxwell Stroud, MSW is a Lead Consultant in healthcare IT at with a professional background in both healthcare and social work. Max has been consulting in Health IT for over 8 years, primarily in the ambulatory space. She has worked with every aspect of health IT in ambulatory care including facilitating clinics through the transition from paper to electronic formats,supporting teams through major system-wide upgrades as well as add-on implementations and integration projects. Max has a passion for collaborative process and building processes that bring all stakeholders to the table to build systems that meet the needs of the business organization, the providers and the patients. Max is an active blogger and participant in conversations about the future of health IT. Blogs: http://blog.galenhealthcare.com/author/maxhenson-stroud/ Twitter: @MMaxwellStroud LinkedIn: https://www.linkedin.com/in/maxstroud Galen Healthcare Solutions website: http://www.galenhealthcare.com/

Dr. Simpson is the president and chief executive officer of AcademyHealth. A nationally recognized health policy researcher and pediatrician, she is a passionate advocate for the translation of research into policy and practice. Her research focused on improving the performance of the health care system and included studies of the quality and safety of care, health and health care disparities and the health policy and system response to childhood obesity. Before joining AcademyHealth, Dr. Simpson was director of the Child Policy Research Center at Cincinnati Children's Hospital Medical Center and professor of pediatrics in the Division of Health Policy and Clinical Effectiveness, Department of Pediatrics, University of Cincinnati. She served as the Deputy Director of the Agency for Healthcare Research and Quality from 1996 to 2002. Dr. Simpson serves on the Robert Wood Johnson Clinical Scholars Program National Advisory Council, and the Editorial boards for the Journal of Comparative Effectiveness Research and Frontiers in Public Health Systems and Services Research. Dr. Simpson earned her undergraduate and medical degrees at Trinity College (Dublin, Ireland), a master's in public health at the University of Hawaii, and completed a post-doctoral fellowship in health services research and health policy at the University of California, San Francisco. She was awarded an honorary Doctor of Science degree by the Georgetown University School of Nursing and Health Studies in 2013. You can find out more information at www.academyhealth.org or by emailing Lisa at [email protected].

James Grant, a founding member of CareSync and "recovering attorney", currently serves as the Director of National Markets for CareSync. In addition to his role at CareSync, James is a member of the Florida House of Representatives. He earned his Bachelor of Business Administration from Auburn University and received his law degree from the Stetson University College of Law. You can find out more at Caresync.com, on Facebook and/or Twitter @Caresync.