Relentless Health Value

Dr. Nick is a leader in Digital Healthcare and Innovation, and former Chief Medical Officer for Dell. He provides strategic insights and guidance to support healthcare organizations, medical professionals and patients through information-enabled healthcare. He brings an incremental approach to developing successful strategies and applying technology to achieve a technology environment that is interconnected, efficient and patient-focused. He is a highly sought out speaker on the practical and futuristic use of healthcare technology and how it can improve patient engagement and wellness. Dr. Terheyden brings a distinctive blend of medical practitioner and business strategist, both national and international, to the realm of digital healthcare technology. A graduate of the Royal Free Hospital School of Medicine, University of London, Dr. van Terheyden is a pioneering creator in the evolution of healthcare technology. After several years as a medical practitioner in London and Australia, he joined an international who's who in healthcare, academia and business, in the development of the first electronic health record in the early 1990's and later, as a business leader in one of the first speech recognition companies. His rare combination of patience, creativity, skill and intrinsic business ethics has led him to a diverse career in healthcare with some of the most prestigious hospitals, consulting firms, and technology companies. His focus is on small improvements we can learn from other industries and can be applied in healthcare to bring immediate value, but that also add up to the big leap we need and are all looking for - focusing on evolution not revolution. His most recent position was Chief Medical Officer for Dell where he was responsible for providing strategic insight establishing the organization as an innovator in healthcare technology and Digital Health. In addition to writing and lecturing on futuristic trends in healthcare technology, his advice and counsel is sought by hospitals, physicians and other allied healthcare professionals all of whom are trying to figure out how to integrate and use technology to make the healthcare system work from the perspectives of quality and financial success. Dr. van Terheyden pays attention not just to processes and systems, but to people. His ability to speak in terms people can actually understand makes him a sought-out speaker. Specialties: Digital Health, Internet of Medical Things (IoT), Medical Home, Healthcare Informatics, Speech Recognition, Natural Language Processing, Mobile Health, Social Media.

Brian Yarnell is President and Founder of Bluestream Health, a New York-based healthtech startup delivering an on-demand platform for remote medical expertise. Prior to launching Bluestream Health, he founded, grew and sold StarlingHealth, a startup that replaced nurse call systems with multilingual touchscreen interfaces and a clinical workflow platform. Brian is an entrepreneur with more than 15 years of experience creating and commercializing enterprise software platforms across multiple verticals. He is an Advisor to ElabNYC, a member of the Connected Health Institute Advisory Board of VNA Health Group, and mentor to students at CCNY's Zahn Innovation Center. Brian earned a BS in Marketing and International Business from The Pennsylvania State University. You can learn more at bluestreamhealth.com or email Brian at [email protected].

Stacey is co-president of Aventria Health Group, a marcomm agency helping employers, payers, pharma and pharmacies develop and leverage partnerships with other health care organizations. For twenty years, Stacey has used her expertise to innovate inspiring collaborative health solutions benefiting all stakeholders, and most of all the patient. 00:00 Elisabeth Rosenthal, "An American Sickness: How Healthcare Became Big Business." 02:25 Look at the bills your insurance company is paying. 02:45 "All of your out-of-pockets are a function of how much your insurance is paying on your behalf." 03:20 "If no one is questioning what those costs are, then providers will fill in whatever they think they can get." 04:05 Is your practice owned by a hospital, or licensed as a surgery center? 04:35 Ask your physician to only refer you to other physicians in your network. 05:00 Request that labs be in-network. 06:15 Ask in advance how much a procedure will cost. 07:30 "It's up to us to inform our Physicians about costs." 07:50 "How will this test or exam change my treatment?" 08:20 Ask which blood test or exam they're taking and why. 09:00 "Where will this test or surgery be performed, and how does that place affect the price?" 10:00 "Who else will be involved in my treatment, and will I be getting a separate bill?" 11:25 "Watchful Waiting," - the Value in waiting to seek treatment. 13:30 Price Transparency. 14:45 Fight back on Gag Clauses.

Lorrie Carr joined ZappRx in April 2016 as Chief Commercial Officer. She has over 20 years' experience in the health care industry – primarily focused in the pharma/biotech and specialty pharmacy industries. Just prior to joining ZappRx, Ms. Carr was the Divisional VP of Enterprise Specialty Sales and Product Management for Walgreens Specialty Pharmacy. Ms. Carr transformed the strategy, operations and deployment of the over 300-person Specialty and Infusion sales teams resulting in consistent double-digit year over year growth for the multi-billion-dollar business. In addition, she created, built and successfully led the product management team which developed and executed on growth strategies for high priority specialty disease areas. Prior to Walgreens, Ms. Carr was the Head of U.S. / Global Market Access for Millennium Pharmaceuticals (now Takeda Oncology) where she built the first Reimbursement & Market Access team for the company, advised global R&D on access related trial design decisions, led the European patient access strategy, and played a material role in developing pricing, contracting, distribution and patient assistance program strategies for pipeline and marketed products. She started her pharmaceutical career at Schering-Plough (now Merck) where she held various roles in account management, and ultimately, became a senior leader of the US Market Access marketing group. Ms. Carr received her Bachelor's degree from Columbia College and holds her MBA from UMASS Isenberg School of Management. 00:00 Specialty Pharmaceutical Products. 02:30 Inefficiencies in the system. 04:00 The paper-fill process for Patient Prescription/Enrollment with Specialty Pharmacies. 06:30 Enrollment Forms for prescription drugs filled at Specialty Pharmacies. 10:20 The overwhelming cost and administrative overhead for Providers having to keep track of all of these forms. 13:00 How the process changes for Providers with ZappRx 19:00 Getting the drug out to the patient without conflict. 20:00 Double check for patients and Specialty Pharmacy. 22:00 Why ZappRx is collaborative, not competitive. 23:30 ZappRx's work on the Provider side. 24:25 Gathering Data at the front-end of the prescribing process. 25:15 ZappRx's long-term business model. 25:30 Missing Data in the healthcare and pharmacy markets. 27:45 Aggregating data and identifying trends. 28:30 ZappRx's five key focus Disease Areas. 30:00 You can learn more about ZappRx at www.zapprx.com.

Sajid Ahmed is the Chief Information and Innovation Officer of Martin Luther King, Jr. Community Hospital in South Los Angeles. He is leading the new hospital's $70 million health information technology initiative and launching an innovation hub on the 42-acre MLK Medical Center Campus. Mr. Ahmed is a true innovator and pioneer in healthcare information systems. He has unparalleled experience in all aspects of using computer technology and web-based applications to deliver the best quality of medical care to patients, facilitate collaboration among multiple and diverse medical care providers and systems, and increase the efficiency of healthcare environments. He is also a highly respected consultant on innovation, and frequently lectures about entrepreneurism and information technology for healthcare environments. Mr. Ahmed was formerly the director of health information technology and innovation for L.A. Care Health Plan, the nation's largest public plan serving more than one million Los Angeles County residents through free or low-cost health insurance programs. He was responsible for coordinating, managing and integrating healthcare information technology and eHealth initiatives among multiple users and partners. This includes all medical care providers, community organizations, government agencies, vendors and other health information technologies. He served as vice chair of the organization's Technical Advisory Committee. One of his most significant contributions to L.A. Care is the creation of HITEC-LA (Health Information Technology Regional Extension Center for Los Angeles County) for electronic health record adoption and implementation for providers throughout L.A. County. Before leaving L.A. Care, Mr. Ahmed created and launched eConsult in partnership with the Los Angeles County Department of Health Services. eConsult is an innovative telehealth system that allows for virtual consultations and collaboration with specialists. As eConsult expands throughout California and accumulates thousands of end users, it is becoming a national model for the standard for care coordination and access to specialty care in the U.S. Prior to eConsult, Mr. Ahmed was the visionary behind SelfMD™; developed the ELICIT™ concept (emulating logical inferences of cognition and intuition theory), and was instrumental in getting the U.S. Military Medical Command to adopt advanced diagnostic technologies and electronic health records systems. He also served as co-chair on health IT committees for California's Health and Human Services Agency, helping to draft the state's $38.8 million Health Information Technology strategic plan. Mr. Ahmed has lectured at the University of California, Los Angeles (UCLA) Fielding School of Public Health, and as a guest lecturer at the California Institute of Technology (CalTech), University of Southern California (USC) and CalState LA. He was honored for his teaching at the USC Lloyd Greif Center for Entrepreneurial Studies, and also was a finalist for the Advanced Business League (ABL) Innovative Leadership Award on Healthcare. Currently he is an advisory board member of the California Health eQuality Initiative based at the University of California, Davis. Earlier this year he was lauded as CIO of the Year by the Los Angeles Business Journal. Chief Information & Innovations Officer, Martin Luther King Jr. Hospital, Healthcare Corporation Former Senior Director, Health Information Technology & Innovation for L.A. Care Health Plan Former Executive Director & Founder of HITEC-LA, LA County's Regional Extension Center for EHR Adoption Director, Safety Net eConsult Program for Los Angeles Former Interim Chief Information Officer, Healthcare First South LA - ACO

Roy Rosin is Chief Innovation Officer at Penn Medicine, working to rapidly design, test and implement high impact health care delivery practices. His team crafts interventions to achieve dramatically improved patient outcomes, experience and high value care. In the past four years they have driven measurable progress in readmission rates, frequent use of the ER, medication adherence, screening rates, antibiotic stewardship and making a population normotensive, among other advances. Previously, Roy served as the first VP of Innovation for Intuit, a leading software company best known for Quicken and TurboTax. In this role, he led changes in how Intuit managed new business creation, allowing teams to experiment quickly at low cost. Intuit now consistently appears on Forbes' list of the most innovative companies in the world. Prior to leading innovation, Roy's Quicken team achieved record profitability and product leadership while growing to 14 million consumers. Roy's 18 years with Intuit spanned the early years in software to their emergence as a leading SaaS provider. Outside of his Penn role, Roy advises startups and Fortune 100 companies building new technology businesses focused on making a meaningful difference in people's lives. Roy received his MBA from Stanford and graduated with honors from Harvard College. Find out more information at http://healthcareinnovation.upenn.edu/.

Dr LaFountain is a healthcare strategist, neuroscientist and author of "How Patients Think: A science-based strategy for patient engagement and population health." She is the CEO of Mind Field Solutions Corporation, a firm specializing in the application of cognitive neuroscience to health behavior and patient engagement. The Cleveland Clinic has described her neuroscience approach to patient engagement as "a stunning innovation in healthcare," and "a pathway for transformation." Harvard Medical School describes her work as "providing a scientific approach to patient care that is long overdue." Her business was described as "one to watch" by Mid-Atlantic Diamond Ventures. Prior to establishing Mind Field Solutions, she worked for AstraZeneca Pharmaceuticals where she led consumer research and analytics for the oncology portfolio. She received numerous awards for her work in understanding consumer behavior including the "Consumer Marketing Excellence" award and "Best Commercial Innovation." She has chaired international conferences on patient engagement for many years and is recognized as an industry expert in patient behavior. She earned a PhD for her research in Pre-Frontal Cortex Executive Functioning which received the accolade of having "measured the immeasurable," by Imperial College, London. Before moving to the United States, she was a lecturer at The University of Liverpool, specializing in Cognitive Neuroscience, Health Behavior, Research and Statistics. She is a frequent lecturer on Wharton's Healthcare MBA program. She is the Past President of the Mid-Atlantic Healthcare Business Woman's Association. She is a fellow of the American Psychological Association as well as the British Psychological Society, and a scientific reviewer for the International Society for Pharmaco-economic Outcomes Research. She lives in Philadelphia with her husband Andy and five children. You can find out more information at howpatientsthink.org, or by reading the book How Patients Think.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all, the patient. This episode compares how six authors approach the topics of Healthcare, Business, Medicine, Aging Populations, and Digital Health. In the initial list of books announced in the podcast, The Digital Doctor is left out. The complete list of books discussed, all of which have redeeming qualities, are: 1. Catastrophic Care: How American Healthcare Killed My Father and How We Can Fix It by David Goldhill 2. An American Sickness: How Healthcare Became Big Business and How to Take It Back by Elisabeth Rosenthal 3. America's Bitter Pill: Money, Politics, Backroom Deals, and the Fight to Fix Our Broken Healthcare System by Steven Brill 4. The Patient Will See You Now: The Future of Medicine is In Your Hands by Eric Topol 5. Curing Medicare: A Doctor's View On How Our Healthcare System is Failing Older Americans and How We Can Fix It by Andy Lazris MD 6. The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age by Robert Wachter 00:00 Catastrophic Care: Consumerism and Conservatism. 02:00 Diverging from normal Economic Systems. 02:30 The island of Healthcare. 02:45 More Suppliers, More Demand? 06:00 Listen to Inbetweenisode 10 for more information. 08:45 Health Insurance vs. Healthcare. 10:00 What the Market will bear is the price that's being charged. 10:50 Single Payer Systems; Public Hospitals? 12:00 The 80/20 Healthcare Problem. 13:00 How a Social Safety Net impacts Health Outcomes in Single-Payer Systems. 15:15 An American Sickness: Exploiting Charges for Healthcare Services. 17:20 Laws of Healthcare Business. 18:00 Curing Medicare: The Physician's standpoint. 19:15 The Moral Hazard of Ignoring the Aggressive approach to Healthcare. 22:40 America's Bitter Pill: The Politics behind the American Healthcare System. 25:00 The Patient Will See You Now: Optimism in Innovation and Invention in Healthcare. 26:25 "Are you a Disruptor, or are you part of the problem?" 28:15 The Digital Doctor: What Health Tech can bring, and the Cost of that Technology.

Dr. Josh Luke, FACHE Adjunct Faculty, University of Southern California, Sol Price School of Public Policy Founder, National Readmission Prevention Collaborative & National Bundled Payment Collaborative Author: Ex-Acute: A former hospital CEO tells all about what's wrong with American healthcare Author: Readmission Prevention: Solutions Across the Provider Continuum Chief Strategy Officer, Compliagent/Nelson Hardiman Healthcare Law Dr. Josh Luke, The Voice of American Healthcare, is a best-selling author, hospital CEO, healthcare futurist, thought-leader and international motivational speaker. He is an experienced hospital CEO, health system Vice President and nursing home administrator. He is regarded as a "futurist" on value based care and how it will shape the continuum of care and has been described as an as an innovator, forward-thinking and a strategist on teaching ACO's, Bundles, acute hospitals and post-acute leaders how to position themselves for revenue growth in a post-ACA model. In October 2016 Luke founded the National Association of Residential Care Facilities (NARCF). He currently serves as Chief Strategy Officer for Nelson Hardiman Healthcare Law and its subsidiary consulting firm, Compliagent. Having uniquely held executive positions in both acute and post-acute settings, Dr. Luke was selected to author the book Readmission Prevention: Solutions Across the Provider Continuum published by the American College of Healthcare Executives, the best-selling book from Health Administration Press in 2015. In 2016, Xlibris publishing released Luke's first book written for the mainstream public, Ex-Acute: A former hospital CEO tells all on what's wrong with American healthcare, What every American needs to know. In 2016 Luke is conducting an international book promotion tour. In 2013, Luke was named Vice President of Post Acute Services for Torrance Memorial Health System. In that role he designed a population management strategy (Total Wellness Torrance), working with the ACO, Bundled Payment & IPA teams. TWT and its Post Acute Network received the 2013 Excellence in Programming award from CAHF. His broad range of prior experience with some of the leading companies in healthcare, positioned him well to be an expert on readmission prevention and care coordination. He served as the CEO of multiple acute hospitals in California, as CEO of HealthSouth Las Vegas (acute rehab hospital), Administrator in the Skilled Nursing Division of Kindred, and had direct oversight of home health and hospice services in his health system Vice president role. Dr. Luke founded the National Readmission Prevention Collaborative in October 2013 (nationalreadmissionprevention.com) to showcase Best Practice integration models and the National Bundled Payment Collaborative in 2015. Dr. Luke serves as adjunct faculty at the University of Southern California, Sol Price School of Public Policy and formerly at California State University, Long Beach in the Healthcare Administration Department. He previously instructed at California State University, Fullerton. Dr. Luke has a Ph.D. in Educational Leadership, is a Lean Six Sigma Black Belt, served as a Lean Mentor and Project Chair, is a Fellow with ACHE and is past Chair for the Cal Optima Provider Advisory Committee. Recent and past board appointments include The California Hospital Association Center for Post Acute Board of Directors, Alzheimer's Orange County, the Hospital Association of Southern California, Healthcare Executives of Southern California, CSULB Healthcare Administration Advisory Board and Hospice Care of California. He is also a licensed SNF & RCFE Administrator and preceptor. You can find out more information at nationalreadmissionprevention.com, joshluke.org, and by connecting with Josh on LinkedIn.

David W. Bates, M.D., M.Sc. Chief, Division of General Internal Medicine, Brigham and Women's Hospital Medical Director of Clinical and Quality Analysis, Partners HealthCare Dr. Bates is an internationally renowned expert in patient safety, using information technology to improve care, quality-of-care, cost-effectiveness, and outcomes assessment in medical practice. He is a Professor of Medicine at Harvard Medical School, and a Professor of Health Policy and Management at the Harvard School of Public Health, where he co-directs the Program in Clinical Effectiveness. He directs the Center for Patient Safety Research and Practice at Brigham and Women's Hospital. He served as external program lead for research in the World Health Organization's Global Alliance for Patient Safety and is the immediate past president of the International Society for Quality in Healthcare (ISQua) and the editor of the Journal of Patient Safety. He has been elected to the Institute of Medicine, the American Society for Clinical Investigation, the Association of American Physicians and the American College of Medical Informatics, and was chairman of the Board of the American Medical Informatics Association. He has published over 700 peer-reviewed papers and has an h-index of 115, which ranks him among the 400 most cited biomedical researchers of any type. Websites: www.patientsafetyresearch.org You can learn more by emailing David directly at [email protected].

David is the Chief Development Officer where he is responsible for expanding the firm's influence in the health care market. Since joining Leavitt Partners, David has advised clients in areas of government activity, insurance market reforms, economic changes to the health care payment system, and alliances. He specifically helped establish the Private Exchange Coalition and has led multiple other collaboratives that aggregate parties with common interests to achieve statutory, regulatory, or market objectives. David also established and expanded Leavitt Partners Chicago operation. David has a masters of statistics with an emphasis in econometrics from the University of Utah. He also served on the Utah State Board of Regents, where he shared some collective stewardship over Utah's publicly funded institutions of higher education. You can find out more information at www.leavittpartners.com.

Melissa McCool is the co-founder and CEO of Stellicare Corporation. In 2009, Melissa developed Symptom Targeted Intervention (STI), a clinical program used in thousands of US medical clinics to improve the behavioral determinants of health. Since then, she has written and produced numerous articles, videos, and books and has trained thousands of clinicians around the US and Canada on how to implement STI into clinical practice. Melissa is also an EMDR-trained psychotherapist with a specialization in treating trauma. Her degrees are from UCSD and Columbia University.

Dr. Hunt graduated from the University of Osteopathic Medicine and Health Sciences, Des Moines, Iowa and completed his residency in Pediatrics. During his military service, Dr. Hunt's held key leadership positions. As Chief Medical Information Officer, he has implemented 'Epic' and 'Cerner' EMRs. He is Board Certified in pediatrics and received a Master of Science in Medical Informatics. In April 2013, Dr. Hunt was appointed CPHO (Chief Population Health Officer [CMO/CMIO]) for St. Vincent's Health Partners, Inc., a Physician Hospital Organization with more than 400 providers, and St. Vincent's Medical Center. Dr. Hunt provides physician leadership and direction for the planning, design and implementation of clinical information systems at St. Vincent's Health Partners, Inc. and oversees quality and utilization for its provider network. Under the leadership of Dr. Hunt, St. Vincent's Health Partners, Inc. was the first organization in the country to become accredited and re-accredited by URAC as a Clinically Integrated Network and is leading the charge in changing the face of healthcare in CT. Currently, working with organizational leaders, Dr. Hunt is engaged to develop information system infrastructure to support a super clinically integrated network. As Chief Executive Officer (2016), he is now focused to develop additional opportunities for medical management with employers and payers, enhance network contracting, and continue to support organizational transformation to value reimbursement. Dr. Hunt joined St. Vincent's Health System (SVHS) as CMIO in August 2014. He is working closely with clinical and information technology associates to transition to ongoing operations after the Cerner EMR implementation. Additionally, Dr. Hunt participates with the Valued Care Alliance [VCA] (a newly formed six hospital consortium in Connecticut in which St. Vincent's Medical Center is a founding member) to establish system-wide population management infrastructure. The VCA has been recognized as a leading advanced network by Connecticut and participates with the Community and Clinical Integration Program, and awarded the Accountable Health Communities (AHC) model grant by CMS.

Darren Pearce serves as the Chief Administrative Officer for Ambulatory & Retail Services for Navicent Health, an academic medical system including a Level 1 Trauma center, multiple rural acute outposts and post-acute offerings located in Central Georgia. A proud Navy veteran, Darren Pearce started his early career as a Registered Nurse and went on to complete his MBA as he transitioned from direct clinical work into the business of healthcare. Working for Navicent for close to 10 years, he served in various healthcare executive leadership roles across the Navicent Health system of care including ambulatory/retail, rural-setting acute care and post-acute rehabilitation where he has consistently demonstrated an innate ability to challenge the current state and create practical innovations to address both quality and service improvements. Darren's emphasis on mentoring frontline change agents to address culture barriers for improved clinical and business outcomes has become his trademark. His results in the areas of financial and quality improvements in rural settings has been recognized nationally.

Bringing over ten years of experience as an entrepreneur and consultant to CipherHealth, Zach Silverzweig works with hospitals to achieve patient-centered care through the elegant application of innovative and forward-thinking solutions. He leads CipherHealth's product and development teams, managing the solution lifecycle from concept to napkin to prototype to launch to profitability. Zach also plays a key role in managing the company's financial operations and helping to shape CipherHealth's corporate architecture. Prior to CipherHealth, Zach served as founder and CEO of an online fitness planning website. Zach has worked as a consultant at Pace Harmon and Archstone Consulting, where he helped healthcare payors, providers and the Fortune 500, improve operations, increase performance, and reduce costs.

Jonathan Hirsch is the Founder and President of Syapse, a market leader in precision oncology solutions. Jonathan is dedicated to the Syapse vision of transforming healthcare through precision medicine. As President, he works closely with healthcare providers to create a robust software platform that brings together previously fragmented clinical, molecular, and outcomes data to help physicians make better decisions for their cancer patients. Jonathan works on catalyzing national cancer data sharing networks, including Oncology Precision Network (OPeN), and served on the White House Cancer Moonshot Data Sharing Working Group. In addition to his work at Syapse, Jonathan is the Chair of the Data Committee for GBM AGILE, a global initiative to find a cure for brain cancer. He is also a member of the Global Alliance for Genomics and Health Clinical Working Group and a member of the UCSF Technology Advisory Group. Earlier in his career, Jonathan worked in Neuroscience Commercial Development at Abbott Laboratories, where he developed strategies to fund drug development through partnerships and private equity financing. His research at the Center for Molecular Neurobiology at the University of Chicago helped establish the effect of exercise on promoting hippocampal neurogenesis and combating Alzheimer's disease. Jonathan received an M.Sci. in Neuroscience from Stanford University and an A.B. in Biology and Political Philosophy from the University of Chicago. You can find out more information at www.syapse.com.

Troy Trygstad, PharmD, MBA, PhD Troy Trygstad is a community pharmacist, a health economist, and a pharmacy visionary who continues to encourage pharmacy industry leaders into new and innovative ways of thinking. Troy is the Executive Director of CPESN USA, a clinically integrated network of community-based pharmacy networks that endeavors to improve the quality and effectiveness of enhanced services provided by participating pharmacies and align them with the workflows and payment reform incentives of physicians, their support staff and other healthcare providers. He also serves as the Vice President of Pharmacy Provider Partnerships for Community Care of North Carolina, an organization providing wrap-around population health management supports for nearly 2,000 primary care practices. Troy possesses over fifteen years of experience with multi-disciplinary care teams and intervention development under alternative payment and support models. He is the Project Director for a Center for Medicare & Medicaid Innovation Award that tests new models of payment and pharmacy connectivity to primary care providers and the medical neighborhood that includes over 250 pharmacies in North Carolina. Troy proudly practices in a community pharmacy setting on nights and weekends and serves as a board member for the American Pharmacists Association Foundation and the Pharmacy Quality Alliance, as well as Editor-in-Chief of Pharmacy Times. You can find out more information at www.cpesn.com.

Mike Rea has worked in global pharma strategy for over 25 years, working with the world's top 30 pharmaceutical companies. Regarded as an industry thought leader in innovation, Mike helped lead the strategic direction of over 100 pharmaceutical brands, and created the industry standard annual Productive Innovation Index, a ranking of top 30 pharma by their ability to launch innovation. Mike's passion for industry change has inspired those around him, and IDEA Pharma's clients, to think differently, to challenge the status quo and achieve strategic excellence. Under Mike's guidance, IDEA has supported over 3 in 4 of 'blockbuster contenders' in industry pipelines (cited by FiercePharma), positioned the top 2 launches of 2015, and over half of the 50 fastest growing drugs in the 2010-15 window. Individually, Mike has been: Named as one of the 100 Most Inspiring People in Healthcare in 2011, 2013 and 2015, and was presented the Red Jacket Lifetime Achievement award in 2016 (PharmaVoice) Voted one of Top 10 Innovators in Pharma (PharmaPhorum) Acknowledged as the industry's leading expert in early-phase Positioning, and has successfully positioned some of the world's leading pharmaceutical products Is leading the development of an industry Code of Ethics Outside work, Mike owns an independent record label (Medical Records), organises the street food/ food truck festival MXMK, and cycles really slowly… You can find out more information at ideapharma.com or @ideapharma on twitter.

As Senior Vice President in the Office of Population Health Management, Dr. Smith provides clinical leadership for all of Northwell's population health activities. He is also the Medical Director for Health Solutions, Northwell's care management organization and is the Chief Medical Officer for CareConnect, Northwell's insurance company. Prior to these responsibilities he led system-wide care continuum initiatives in the post-acute setting as medical director for Post-Acute Care Services. Dr. Smith is board certified in Internal Medicine as well as Hospice and Palliative care. He maintains an active clinical practice as a house call physician in Northwell's nationally recognized home-based primary care program. Dr. Smith, an associate professor at Hofstra Northwell School of Medicine, has published a number of papers on advanced care models for the frail elderly and has been a co-investigator on a number of grants investigating the outcomes of high-intensity primary care programs. He has been invited to give regional and national talks on health policy, the frail elderly and the intersection of payment reform and clinical redesign. Dr. Smith has worked with regional and national associations such as the Greater New York Hospital Association, the American College of Physicians, Center to Advance Palliative Care, the Coalition to Transform Advanced Care and the American Association of Home Care Medicine on health care reform. He is the executive sponsor for a number of governmental demonstration projects including Medicare's Independence at Home, Bundled Payment for Care Improvement and the New York State Health Home. Dr. Smith graduated with a degree in sociology from Princeton University and received a Master of Public Policy in health policy from Harvard University, JFK School of Government. He received his Medical Degree from Boston University School of Medicine and completed a residency and chief residency in Internal Medicine at the Mount Sinai Medical Center. Prior to joining Northwell he was an assistant professor at the Mount Sinai School of Medicine and an assistant program director for the Internal Medicine Residency Program.

Eric Rosow serves as CEO of Diameter Health. He has more than 25 years of experience in healthcare technology, new venture creation and executive management. Prior to co-founding Diameter Health, Eric served as the VP and General Manager of the Patient Flow business unit for Eclipsys and Allscripts. Preceding that, Eric was the Chairman and Chief Executive Officer of Premise, a company he co-founded and led through its sale to Eclipsys. Before founding Premise, Eric was the Director of Biomedical Engineering at Hartford Hospital. Eric is passionate about building high performance entrepreneurial teams that challenge the status quo and create disruptive, yet pragmatic healthcare IT innovations. A native of Avon, CT, Eric earned a BS in Mechanical Engineering at Trinity College, and a MS in Biomedical Engineering from the Hartford Graduate Center/Rensselaer in Hartford. He holds several patents and has authored more than 50 academic papers, several book chapters and a textbook on virtual bioinstrumentation. At the community level, as a former member of the U.S. National Rowing Team and an active Masters rower, Eric volunteers as a varsity crew coach for the Avon High School Rowing Program, which he helped co-found in 2007. He is also an active participant in the Pan Mass Challenge, an annual bike-a-thon that raises money for life-saving cancer research and treatment. Contact info: email: [email protected] LinkedIn: https://www.linkedin.com/in/eric-rosow-5aa843/ Twitter: https://twitter.com/erosow You can find out more information at diameterhealth.com.

As Chief Strategy and Chief Innovation Officer, Christopher Cornue leads Navicent Health's efforts to plan for the future and meet the organization's mission, vision and values. He collaborates with the organization's leaders, caregivers, physicians and community and other key stakeholders to establish and execute on strategy, operations and innovation across the system. Christopher has more than 20 years of professional healthcare experience. He leverages his expertise in leadership, operations, strategy, physician relationships, thought leadership and clinical performance both domestically and globally. He has been a thought leader at Sg2 where he led the consulting practice, oversaw the Center for the Future, and served as a trusted advisor to healthcare organizations. He was CEO of McKee Medical Center in Colorado, where he led the organization to strong financial performance and top decile performance in quality outcomes and patient satisfaction while creating an engaged workforce. He was vice president at Sinai Health System, where he held system and medical group leadership, operational and strategic responsibilities. He worked with major academic medical centers nationwide at University HealthSystem Consortium, and held several leadership roles at the University of Chicago Medical Center. Christopher has collaborated with international partners to further global healthcare strategies and solutions, and serves as an expert and mentor with the International Society for Quality in Healthcare (ISQua). He is a fellow of the American College of Healthcare Executives and holds bachelor of science degrees in biology and chemistry and a master of science degree in health services administration from Gannon University. You can find out more at www.navicenthealth.org, on twitter @navicenthealth, and on LinkedIn.

John Lynn is the Founder of Healthcare Scene. Healthcare Scene is a unique healthcare IT network which consists of 10 EHR and Healthcare IT blogs containing over 11,000 articles published over 11 years. Of those articles, John has written over 5500 of the articles himself. These EMR & Healthcare IT related articles have been viewed over 18 million times and John has over 80k social media followers & 53k email subscribers who follow him as a thought leader in the EHR & Healthcare IT space. John also led Healthcare Scene's acquisition of the leading Health IT Job board, Healthcare IT Central. This included the acquisition of Healthcare IT Today, a unique career resource for healthcare IT professionals. In 2014, John launched the first of its kind Healthcare IT Marketing and PR Conference (HITMC). Through John's leadership, this conference has become the premiere venue for health IT marketing and PR professionals to learn and network with their peers. Plus, out of this conference, John has organized a strong community of marketing and PR professionals who are working to improve healthcare. John has given keynote speeches and taught workshops across the country and around the world. John has spoken at the Healthcare Information and Management Systems Society (HIMSS) Annual conference 6 times and at conferences like CES (Consumer Electronics Show), SXSW, and CTIA – The Wireless Association along with keynote speeches at EHR user conferences include Modernizing Medicine's EMA Nation and the gMed Summit to name a few of his speaking engagements. John has also taught multiple EHR workshops in Dubai with attendees from throughout the Middle East and Asia. John co-founded Influential Networks and Physia and is currently a formal advisor to three healthcare IT companies. John was previously an advisor to docBeat which was acquired by Vocera. John has 4 children and a beautiful wife that keep him grounded and remind him of what's important in life. John loves to play competitive ultimate frisbee and dance. His love of dance is reflected in his Reality TV blog network which covers shows such as Dancing with the Stars, So You Think You Can Dance, and America's Got Talent. John is highly involved in social media, and in addition to his blogs can be found on Twitter: @techguy and @ehrandhit and LinkedIn.

Mark Tomaino is an Operating Partner at Welsh, Carson, Anderson & Stowe, a New York City based private equity firm that invests, principally, in two markets, healthcare and information/business services. Mark's focus is exclusively on healthcare technology investment opportunities, including deal generation, due diligence, execution and portfolio company monitoring. Mark has served on the board of directors of Matrix Medical Network and GetWellNetwork. Prior to September 2010, Mark served as Senior Vice President, Corporate Development and M&A at The TriZetto Group, a leading healthcare information technology company to the healthcare payer industry, where he had responsibility for developing and executing its external growth strategies, including mergers and acquisitions, strategic alliances, joint ventures, investments and capital raising activities. Mark initiated the $1.4 billion go-private transaction with Apax Partners in August 2008 ending TriZetto's tenure as a NASDAQ-listed public company. Prior to joining TriZetto, Mark worked at Bausch & Lomb Incorporated in a variety of legal, strategy and business development capacities. Mark holds an M.B.A. from The Paul Merage School of Business, University of California, Irvine, where he was Valedictorian and a member of the Beta Gamma Sigma Society, a J.D. from the Albany Law School of Union University, where he was a member of the Law Review, and an A.B. in English and Economics from the College of the Holy Cross.

A 27-year veteran of managed-markets marketing, David is the President/CEO of Pinnacle Health Communications. After working in consumer marketing with AT&T and healthcare publishing with Elsevier, David made the move to medical advertising and communications at K.I. Lipton, Inc. Subsequently, he became a cofounder of Pinnacle. David is an accomplished strategist, providing innovative customer marketing, access, quality, and health intervention solutions for large clients and has directed the development of numerous industry-leading campaigns in primary care and specialty markets. He has supported clients in disease areas that include oncology (Bristol Myers Squibb [BMS], Novartis, Eisai), virology (BMS, Merck & Co.), pharmacy (American Pharmacists Association, Merck, Novartis), and blood disorders (Novo Nordisk), to name a few. David has helped more than 15 clients achieve top rankings in their respective categories. He is also an active member of the Pharmacy Quality Alliance. You can find out more information at aventriahealth.com.

Sherri Douville brings over a decade in healthcare consulting, sales, marketing, and entrepreneurial experience to her leadership at Medigram. She now serves as a frequent moderator and panel coach at Health IT conferences. Prior to this, she founded a healthcare technology consulting practice. Medigram is a mobile, intelligent enterprise solution for healthcare that enables clinicians to communicate securely and efficiently, with intelligent context and images wherever they are, via the Medigram iOS app, Android app, or web client. As CEO for Medigram, Sherri has successfully planned and executed on the development, design, and build of the enterprise grade version platform, Medigram 2.0, which is based on an independent, secure and scalable database. This allows for the Medigram 2.0 platform to flexibly adapt to evolving healthcare business requirements. Sherri has experience in over a dozen disease states from over 9 years in clinical sales at Johnson & Johnson where she participated in the management development program, won a number of awards, and was recognized as an industry leader by Standard & Poor's Vista Research division while it was part of McGraw-Hill. Sherri now serves on the Board for HIMSS Northern California where she is Co-Chair for the Innovation conference, Co-Chair for program panels, and contributes to the newsletter. She is an advisory board member for the National Bundled Payment Collaborative, serves as a member of Santa Clara University's Board of Fellows, and as Co-Chair of the mentoring team at TiE's (The Indus Entrepreneur) youth entrepreneurship program. She earned her BS degree in Combined Sciences from Santa Clara University and two big data analytics certificates through MIT. Sherri recharges while exercising, reading, writing, and by spending time with her husband and friends cooking, hiking, and learning together. President & CEO, Medigram, Inc. Email: [email protected] www.medigram.com www.linked.com/in/sdouville https://medium.com/@SherriDouville https://www.peerlyst.com/users/sherri-douville @SherriDouville @Medigram You can find out more information by searching Sherri Douville on LinkedIn and Medium.

Dr. Dike Drummond is a Mayo trained Family Practice doctor, burnout survivor, author, executive coach and consultant to individual physicians and healthcare organizations across the USA. He teaches simple methods to lower stress, build more life balance and prevent burnout. Dr. Drummond has over 2000 hours of one on one physician coaching experience where the concepts and techniques you are about to learn were developed and tested in the real world. Dr. Drummond is the CEO of TheHappyMD.com with over 13,000 physician subscribers to his newsletter in 63 countries. His book "Stop Physician Burnout – what to do when working harder isn't working" is the first step by step burnout prevention manual for physicians. You can find out more at thehappymd.com.

Jamie Davis, RN, NRP, B.A., A.S., host of the Nursing Show is a nationally recognized medical educator and author who began educating new emergency responders as a training officer for his local EMS program. As a media producer, he has been recognized for the MedicCast Podcast, a weekly program for emergency medical providers like EMTs and paramedics, and the Nursing Show a similar program for nurses and nursing students. His programs and resources have been downloaded over 6 million times by listeners and viewers. People follow Jamie online under the handle @podmedic on most social media platforms like Twitter, Facebook, and LinkedIn. You can find out more information at Mediccast.com.

Rick is CEO of Wellville, a 10-year initiative founded by angel investor Esther Dyson to improve health and financial outcomes in five U.S. communities. In addition to overseeing the national project, Rick leads the Wellville effort in North Hartford, CT, working with Community Solutions and a multi-sector collaborative focused on achieving the Neighborhood Triple Aim: improved population health, wellbeing, and investment. Rick is also founder & CEO of Collective Health, which developed the Health Impact Bond, a pay-for-success financing model that leverages future health care cost savings to generate upfront investment in prevention. Before turning entrepreneur, Rick spent nearly a decade at the health insurer Cigna, where he was Chief Strategy & Marketing Officer for the national employer segment and launched the company's Communities of Health venture. Prior to that, Rick was a corporate strategist at Ford Credit, Bank One and KPMG. Rick graduated from the University of Massachusetts, Amherst, and lives with his wife and two children in Simsbury, CT. Websites: Wellville.net, Collectivehealth.net Twitter: @WayToWellville, @collectivehlth Facebook: facebook.com/waytowellville To reach Rick: [email protected]; LinkedIn: linkedin.com/in/rrbrush You can find out more at wellville.net or on twitter @waytowellville.

Fred is an inveterate traveler. He has bicycled, walked, hiked or run in all 50 US states, all 10 Canadian provinces, and on every continent but Antartica. Along the way, he spent time backpacking on some of the world's most renown trails and so far has hiked (some are drive-ups) to the summit of 38 state high points. This year he has biked over 5000 miles and is on course to run/walk/hike 1000 miles. Traveling around the world, he pays close attention to the accommodations offered to active road users. He notes, "It becomes clear how much a country, state or local municipality values and encourages walkers or bikers as I attempt to walk or bike their roadways." Knowing the importance and benefits of safe walking and biking, Fred serves as an advocate on the local, regional and state levels. He has been awarded a Safe Routes to School grant for his local school district, helped design a more walkable streetscape in his town, and continues to promote the 3Es of enforcement, engineering and education to hopefully ensure the roads are safe for all users. Fred earned a doctorate from Penn State. 00:00 The benefits of walking. 03:00 "The risk of obesity increases 6% for every hour we spend in the car driving." 03:45 "The more you drive, the fatter you are." 04:50 How infrastructure aids obesity. 05:20 "Creep" on roads. 06:00 Why speed is a problem, not a solution. 08:30 What a community can do to encourage pedestrian safety. 10:00 The two criteria for people to walk. 14:00 Why a parking lot can be the most dangerous place to walk. 16:00 Why people will walk in malls but not parking lots. 17:40 Why rail trails are great, but need connectivity to encourage more walkers. 19:15 The community benefits of walking versus driving. 23:00 Why walkable communities have better economies.

Billy Wynne Managing Partner, TRP Health Policy Phone: (202) 309-0796 Email: [email protected]/health-policy www.mypolicyhub.comwww.linkedin.com/in/billywynne www.healthaffairs.org/blog/author/wynne @billywynne77 @trphealthpolicy @thorn_run Billy Wynne is nationally respected health policy consultant, advocate, speaker, and entrepreneur. He possesses a wealth of government and private sector experience in developing and implementing federal healthcare policy and achieving legislative and regulatory objectives. He delivers strategic counsel and advocacy services to Fortune 500 companies, trade associations, integrated health systems, state and local governments, private foundations and a host of other organizations across the country. Mr. Wynne joined Thorn Run after several years as principal of a healthcare-focused policy boutique and as an associate in the healthcare practice of the nation's then-largest lobbying firm. In 2013, he founded Policy Hub, a comprehensive website and newsletter aggregator of Federal healthcare policy analysis. From 2006 to 2008, Mr. Wynne served as Health Policy Counsel to the Senate Finance Committee. In that capacity, he advised Committee Members on key health care policy matters, including Medicare, Medicaid and broader health care reform. Mr. Wynne was a key drafter and negotiator of several healthcare laws enacted during that period and assisted in the development of the healthcare reform "White Papers" that served as the basis for the Affordable Care Act. Mr. Wynne received a bachelor's degree in Government from Dartmouth College and a law degree from the University of Virginia. He is a member of the District of Columbia and Virginia bar associations and serves on the boards of Operation Smile, 9Health Fair and Chinese Children Charities. When he's not working in Washington, Mr. Wynne lives in Denver, CO with his wife, Christy, and their children, Eleanor and Lei. 00:00 The future of the ACA and MACRA. 02:00 An ACA repeal is not an ACA repeal. 03:00 "It's really a matter of what's going to be carved in, not out." 05:45 The Gordian Knot of the ACA. 06:20 "The Affordable Care Act actually reduced the deficit." 07:20 Why policies initiated by the ACA mandates have benefitted the economy. 08:30 Some of the less visible aspects of the ACA. 11:30 Billy discusses Kentucky and Republicans who will face the ramifications of trying to repealing ACA. 15:40 Owning promises, solving problems, and defending solutions. 21:00 Looking at Medicaid and Medicare in the looming prospect of repealing the ACA. 23:45 What's the crux of the savings? 24:15 The term "decentralization" and the ramifications of that in Medicaid. 25:50 Healthcare stakeholders and the weight they hold in whether the ACA gets repealed or not. 28:35 How MACRA fits into these new political developments. 31:30 What Actionable steps can healthcare CEOs take right now. 33:45 Things stakeholders and Payers should be thinking about and doing right now.

Michelle Snyder leads all corporate marketing, brand development, marketing communications and public relations activities for Welltok. She is recognized as a marketing and strategy leader in the digital health space. She was most recently an Executive-in-Residence at InterWest Partners, investing in digital health companies and serving as an advisor to InterWest portfolio companies. She was also one of the early executives at Epocrates and worked for over a decade to build the company into one of the leading mobile healthcare technology companies and the most recognized technology brand among clinicians. Previously, she worked as a health strategy consultant with the Wilkerson Group and in health policy formation and implementation with the Lewin Group and the Georgetown Center for Health Policy Studies. Michelle earned her bachelor's degree from Carleton College and MBA from Kellogg School of Management at Northwestern University. You can find out more at www.welltok.com, or by emailing Michelle at [email protected].

Laurance Stuntz is the Director of the Massachusetts eHealth Institute at MassTech, or MeHI. He is an experienced and passionate leader working to help Massachusetts leverage digital health innovation for better economic and care delivery outcomes. MeHI is a division of the Massachusetts Technology Collaborative, a unique state agency working to support innovation economy growth. MeHI is the Commonwealth's entity for health care innovation, technology, and competitiveness, and partners with industry, government, and healthcare organizations to support the Massachusetts Digital Health Initiative on behalf of Governor Charlie Baker. MeHI also helps all the Commonwealth's providers harness the benefits of electronic health records and the statewide health information exchange. As part of this effort, they work with stakeholders to ensure that patients have access to their data and become active and engaged participants in managing their health. For more information, please visit www.mehi.masstech.org. Prior to joining MeHI in 2012, Laurance worked for 25 years in healthcare information technology product development, systems integration and management consulting, primarily focused on collaboration and exchange of information among healthcare organizations. He was a Partner at Computer Sciences Corporation (CSC) with responsibility for CSC's Collaborative Communities solution area and the Senior Vice President responsible for product development for NaviNet. Laurance is an advocate for stronger patient engagement in healthcare information and decision making, and serves as a member of the Massachusetts Health Information Technology Council. He is a Dartmouth College graduate, a Wellesley resident, and an enthusiast of outdoor sports, craft beer, and his family. You can find Laurance online at @lstuntz. 00:00 Massachusetts eHealth Institute - Laurance gives some background. 03:00 Taking advantage of what Mass eHealth has to offer. 06:10 What the market place is 'crying out for.' 06:40 Trying to identify and engage with consumers. 09:20 The interest in technology that will support healthy aging. 09:30 "Where does healthcare end and a consumer product begin?" 12:30 The challenge of agreeing on the cause of readmission, and how an innovator navigates these ideas. 16:50 Designing programs to support innovation programs. 18:40 Making sure companies have a realistic view of their maturity level and what it will take to engage with a provider organization. 21:00 "What is it going to take to sign a data use agreement with a large institution?" 22:45 Pinning down a consistent agreement for innovators. 23:30 What success looks like for a healthcare innovator. 25:00 Laurance's advice for finding a good problem to solve as an innovator. 27:40 You can find out more at massdigitalhealth.org and mehi.masstech.org.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 00:00 David Goldhill "Catastrophic Care: How American Health Care Killed My Father--and How We Can Fix It" 01:00 Health Insurance by its very nature in our Healthcare Industry. 02:30 The average American contributes $1.2 million dollars in premiums and contributions. 03:15 Managing Non-Catastrophic claims. 03:30 "Health Insurance isn't really Health Insurance, if it pays for anticipated expenses." 04:40 "We're paying someone 20% to pay someone on our behalf." 05:20 Connecting the dots between Healthcare Services and Insurance Premiums. 06:15 The notion that there's no direct line between Healthcare Cost and Insurance Premiums. 06:30 "Who's paying for this cost?" 07:20 "There is nobody else - right now, we're paying for our healthcare costs." 09:15 "Insurance Companies have a rational financial interest in seeing Healthcare Costs go up." 10:20 "Healthcare is a form of consumption." 11:00 Medicare and Medicaid Cost Control. 11:40 Driving vs. Documenting Care. 12:15 Diagnostic Related Group (DRG), Prospective Payment System (PPS), and Fee For Service (FFS). 14:00 700% cost increase for a Hospital Stay since DRGs in 1983. 15:10 "Patients are actually the only ones who have a vested interest in actually keeping costs low." 16:00 Consumers and Patients as being equipped to judge quality of Effective Care. 18:30 "Who is better?" 19:00 Affordable Healthcare Act as a Health Insurance Bill. 19:20 Health Insurance is not a synonym for Healthcare.

Lonnie Hirsch enjoys a reputation as one of the premier marketing consultants and strategists for helping healthcare provider organizations, including medical practices and hospitals across the U.S. and in other countries achieve profitable growth. Over a career spanning 30 years, Lonnie has worked with literally thousands of medical practices as well as hospitals, health systems, medical device companies, medical software companies and other health businesses. In 2006, Lonnie co-founded a full-service healthcare marketing agency serving clients across the country after a distinguished career as President of another healthcare marketing company. He is now Founder and CEO of Hirsch Healthcare Consulting. Lonnie Hirsch has spoken at hundreds of healthcare conferences and has authored numerous articles in healthcare business publications. He has also interviewed many distinguished thought leaders in the field of medicine. You can find out more information at HirschHealthConsulting.com.

Paul Rosen, MD, MPH, MMM http://www.paulrosenmd.com/, was named 'One of the First 100 Innovators' by the U.S Federal Government Agency for Healthcare Research and Quality for his work on patient-physician communication. He blogs for NEJM Catalyst, http://catalyst.nejm.org/posts?q=rosen Healthcare Success, the Healthcare Guys and Health Tap. He co-hosts Pediatric Chat, http://pediatricchat.org/, a podcast that offers pediatric information to families across the globe. He is a TEDx speaker https://www.youtube.com/watch?v=8BKN7RFhdq4, and has appeared on Sirius XM on the Business of Healthcare show to discuss the patient experience movement. Dr. Rosen is a pediatric rheumatologist. He serves as the Clinical Director of Service and Operational Excellence for Nemours Children's Health System. Dr. Rosen was named the head of the Philadelphia/Delaware chapter of the Society of Physician Entrepreneurs (SoPE). He mentors medical students in innovation, leadership, and quality improvement. He serves as a mentor for the entrepreneur program at Wharton Business School. Dr. Rosen also serves as a mentor in the Health for America fellows program. He is interested in using health delivery science to deliver value and achieve the quadruple aim. You can learn more at http://www.nemours.org// or by visiting http://www.paulrosenmd.com/.

Jan Oldenburg, FHIMSS, is passionate about using digital tools to build a healthcare system where patients and caregivers participate as partners. She currently advises and mentors startups and consults with organizations who want to understand the evolving digital health landscape as the Principal in Participatory Health Consulting. Ms. Oldenburg has broad experience within all aspects of the healthcare ecosystem, including payers, providers, and integrated delivery systems. Most recently she was a Senior Manager in EY's Health Advisory Practice. Prior to joining EY, Ms. Oldenburg was the Vice President of Patient and Physician Engagement in Aetna's Accountable Care Solutions organization, where she worked with provider organizations to build collaborative ACO solutions. She also spent seven years as a manager and senior manager in Kaiser Permanente's Digital Services Group, directing strategy and implementation for web and mobile products including clinical, payment, and administrative capabilities. Ms. Oldenburg has been a principal in several consulting companies focused on using the digital capabilities effectively in healthcare to engage consumers. She is the primary editor of Engage! Transforming Healthcare Through Digital Patient Engagement, published by HIMSS press and winner of "Best Book of 2013" honors at HIMSS 2014, as well as the principal Editor of Participatory Healthcare: A Person-Centered Approach to Transforming Healthcare to be published by CRC Press in June, 2016. She also is the author of the "Personal Health Engagement" chapter in the Third Edition of Medical Informatics, published in March, 2015 and the "Participatory Medicine" chapter of The Journey Never Ends, published in March, 2016, as well as a number of articles and blog posts. Ms. Oldenburg is the co-chair of the HIMSS Connected Health Committee and a frequent speaker and commentator on patient and physician engagement issues; she tweets @janoldenburg. You can learn more at janoldenburg.com or on Twitter: @janoldenburg, and the Society for Participatory Medicine at participatorymedicine.org.

Mr. Sinsheimer is the founder of Medtech Catalyst, which has founded or co-founded several medical device companies. Mike is the co-founder of the Charleston Medical Device Initiative a joint venture between MedTech Catalyst and the Medical University of South Carolina Foundation for Research Development. He is co-founder and Chairman of Mobius Imaging, LLC as well as co-founder and CEO of LifeHealth, LLC. Prior to that, Mr. Sinsheimer has had various key management roles as President of Integrated Marketing Concepts, a consulting firm advising healthcare product companies; VP of Marketing and Strategic Planning for the Straumann Company, a dental implant company; and Marketing Manager at Pfizer, Inc. Mike holds an MHA from the University of North Carolina Gillings School of Global Public Health and an MBA from the Stern School of Graduate Business at New York University. In his spare time, Mike likes to play sports, including golf and tennis, and he enjoys traveling with his wife, Anne, to see their two children in Nashville and New York City, where they have embarked on their careers. Mr. Sinsheimer can be reached at [email protected] and you can follow him on LinkedIn at https://www.linkedin.com/in/michaelsinsheimer You can find out more at www.medtechcatalyst.com.

Currently SVP of Oncology and Specialty Market Programs at Aventria Health Group. Formerly was CCO at Favrille, VP Strategic Marketing at Schering AG and Head of Oncology Marketing at Genentech; was instrumental in the commercialization of Taxotere, Fludara, Herceptin, and Rituxan 00:00 New Oncology Breakthroughs. 02:35 Extending survival time to stabilizing curves that could extend to future cures. 03:50 The average cost of a new Oncology product is more than $100,000 for annual cost of treatment. 04:15 "The question is how, as a Health System, we're going to be able to manage that." 04:30 What Payers are doing to afford these new Oncology Breakthroughs. 04:50 Creating Pathways and Incentivizing Providers to use these Pathways. 05:20 The difference between a Pharmacy Benefit and a Medical Benefit. 05:50 "Buy and Bill." 06:30 The potential for Providers to make a significant portion of their income from purchasing more expensive products. 07:00 Medicare's adopted average selling price & demonstration project for Buy and Bill. 07:50 How Bundled Payments is affecting the cost of Oncology. 09:00 The Oncology Care Model and shifting to an Episodic Care Model. 09:50 The Evidence-Based approach to treating patients. 10:15 NCCN Guidelines. 11:00 "As long as the Pathways reflect the Gold Standard." 11:50 Payers are trying to get more consistent care, rather than trying to limit the cost of care. 12:15 Laws requiring Payers to cover Oncology treatment. 14:00 The importance for Manufacturers to communicate and demonstrate the value of their medication. 15:00 Creating a Step Approach. 16:20 Change in the future allowing Medicare negotiate prices with manufacturers. 17:50 David's advice for Pharmaceutical manufacturers. 18:15 Value-Based Contracting. 18:40 Risk-Sharing Program. 19:20 Paying by the Pill vs. Paying by the Value Medication Delivers. 19:40 A more Value-Based Reimbursement system. 20:00 You can find out more at AventriaHealth.com.

Richard Lipeles joined PacifiCare in July 1979, and in 1987 he became President of PacifiCare of California. In 1993 he was promoted to Executive Vice President of PacifiCare Health Systems. As Executive Vice President of PacifiCare Health Systems, Lipeles oversaw the corporation's managed health care division, which included health plans in California, Florida, Oklahoma, Oregon, Texas, and Washington. Lipeles retired from PacifiCare September 1995. As of June 2002, Lipeles joined the management team of Heritage Family of Companies as the company's COO. Heritage provides medical care to more than 1,000,000 people in CA, NY, AZ, and MO. For over 30 years HPN's medical groups and IPAs have provided an award winning, comprehensive approach to care management. In December of 2011, through Heritage California ACO, Heritage was awarded a Pioneer ACO by CMS for 8 counties in Southern California. Lipeles has a Masters of Public Health (M.P.H.) degree from the University of California, Los Angeles (UCLA), and a Bachelor of Science degree in business economics from the University of California, Riverside. Lipeles severed on the Advisory Board of the School of Public Health at UCLA for 8 years. He lives in Sunset Beach with his wife, and has 4 children and 5 grandchildren. You can learn more at http://heritagegroupusa.com/.

Vincent Esposito, COO Vincent ('Vinny') Esposito joined Endeavor Plus, Inc. as Chief Operating Officer in 2014 after a decade of diversified experience working as a financial investment analyst. Prior to joining Endeavor Plus, Vinny was a Senior Analyst with Wexford Capital of Greenwich, CT. The firm managed $6 billion in assets, invested globally and approached the market through a thematic lens. Wexford coupled this perspective with fundamental analysis to identify trends across sectors, and invested in best-of-breed names by triangulating information through multiple avenues to develop unique opportunities in the public market based on proprietary work. Vinny also spent time as a Senior Analyst with another Greenwich firm, Verition Fund, doing deep fundamental analysis prior to the making of investment decisions. Prior to joining Verition Fund, Vinny served as a Research Associate for the New York-based firms of Canaccord Genuity Research and SES Partners (formerly Circle-T Partners). Vinny also performed as CEO of Consumer Reconnaissance, Inc. of Long Island, NY, where he founded and oversaw a market research firm that catered to institutional investors, thereby helping fund managers with building out and supporting their investment theses across the consumer sector. After completing the Presidential Scholar program at Siena College of Loudonville, New York, Vinny graduated with a Bachelor of Science Degree in Finance. Those interested in learning more about Vinny and Endeavor Plus can contact him by visiting www.endeavorplus.com, emailing [email protected], or calling 1-844-EHP-WELL. You can find out more at EndeavorPlus.com, by emailing [email protected], or calling 1-844-EHP-WELL.

Chris is the CEO of Collective Medical Technologies, a Salt Lake City-based health technology company which helps providers and payers to take better care of their patients and members using real-time risk identification, stakeholder notifications, and collaborative care planning tools. CMT is obsessively focused on eliminating avoidable patient risk by designing simple yet highly-effective technology-driven clinical solutions. Chris was previously a vice president at Bain Capital and an associate consultant with Bain & Company. He holds a B.A. with honors in Economics and English from Brigham Young University and an MBA from Stanford's Graduate School of Business, from which he graduated as an Arjay Miller Scholar. He lives with his wife and children in Salt Lake City where, together, they enjoy all things outdoors, family, and friends. Twitter: @CollectiveMed, @1klomp LinkedIn: https://www.linkedin.com/in/cklomp, https://www.linkedin.com/company/collective-medical-technologies Facebook: https://www.facebook.com/collectivemedicaltechWebsite: www.collectivemedicaltech.com You can find out more information at www.collectivemedicaltech.com.

Here's a description of the film: The Big Heist is a satirical, follow-the-money film on the destruction created by healthcare's status quo…. And the redemption that's coming. It will create hope and catalyze action to thwart the greatest immediate and future threat to our country. We've gone to war for less than what the healthcare status quo has done and is still doing to our country. The Big Heist = The Big Short + An Inconvenient Truth for our broken healthcare system. The problem: We all know healthcare is broken. But most of us don't know why, how much damage it causes, or that we can fix it. The solution: The Big Heist follows the money to answer these questions. A shocking inside look at how healthcare's financial incentives are bringing our country to its knees by wasting trillions of dollars and how we can fix it. Existing films don't follow the money This is why people think fixing healthcare is impossible. Healthcare films are also too wonky or partisan and typically lack the humor to reach broad audiences. You can find out more information @chasedave and @thebigheist on Twitter and LinkedIn, and healthfundr.com.

Eric Levin is a Strategic Services Director for McKesson's Business Performance Services division, which provides value-based care solutions to both hospitals and physician groups. In this role, Eric focuses on comprehensive and strategic healthcare sales and business development. Eric has over 15 years of healthcare experience specializing in value-based reimbursement, technology and primary care strategy. With McKesson, Eric led the advanced primary care team in creating payer and provider collaborations that resulted in successful pay-for-performance plans. He also served an integral role in commercializing data warehouse and population health management platforms. Prior to McKesson, Eric held strategic sales roles at NueMD and FSC Pediatrics.

In a career, being new to any industry especially healthcare isn't easy. In June of 2004 Todd Eury left an eight year career in the telecommunications industry and entered the pharmacy technology sector as SoftWriter's (FrameworkLTC pharmacy software for institutional pharmacies) first business development oriented employee. "It was a gamble for me", Eury recounts, "being part of a national fortune 500 company like AT&T Business felt comfortable and making the jump to pharmacy software sales with a little privately owned company made me nervous, but excited." Within Eury's first year with SoftWriters the company doubled its customer base and within the next 3 years SoftWriters was positioned as the most innovative LTC Pharmacy Software company in the industry. "From there I wanted to do more, I wanted to help pharmacy owners leverage technology and understand other facets of their business which seemed mysterious. Marketing, drug purchasing, and new patient development were all parts of the business of pharmacy which seemed undefined. I wanted to help with more than just technology." Eury has worked with several pharmacy system developers like KeyCentrix, Inc., headquartered in Wichita Kansas and SuiteRx, Inc., with offices in Chicago and Fort Worth Texas. In March of 2009 Eury founded the Pharmacy Podcast Show, the first audio blog about the Business of #Pharmacy. The podcast is dedicated to the pharmacy profession. The Podcast is about good useable content, information, and innovative ideas that Eury believes will advance the pharmacy profession. The podcast's programming is developed Independent Retail, Compounding, Long-term Care, Specialty, Hospital Systems, and Small Chain Pharmacy Businesses. There's a new podcast segment dedicated to patients, specialty pharmacy, and the business law of pharmacy too. The podcast is the only digital health audio blog dedicated to the business of pharmacy and assists its sponsors with business lead development from a myriad of digital strategies including html embed code which places the podcast audio player into the web-environment of the sponsor's website. "No other advertising tool or magazine in pharmacy uses this technique to drive business leads to an organization focused on pharmacy. Retail Management Solutions, Vuca Health, McKesson, Live Oak Bank, RxSafe, and dozen's of other companies have benefited from the digital content through the Pharmacy Podcast Show." Based on healthcare analytics researcher Symplur, Eury is ranked as one of the most influential voices in the pharmacy space with a Twitter presence @PharmacyPodcast which is also about the Business of Pharmacy. "Our followers respond to our tweets and links on aveage more than any other Twitter handle focused on the work "Pharmacy" and the hashtag #Pharmacy is tracked by Symplur and shows the effectiveness of our popularity and influence. Symplur is fascinating." Eury is the founder of LinkedIn Networking Group: "Pharmacy Professionals Network" reaching more than 25,000 participants discussing different topics centered in pharmacy. In 2011 Eury created a firebrand pharmacy buying group called PharmacyGPO which didn't reach its potential before being sold in 2014 with partnership difficulties. PharmacyGPO experienced explosive growth of $144M sales and had search engine domination when the term pharmacy gpo was searched for by a operations director or owner. The pharmacy buying group also assisted its nearly 100 members with strategic marketing, technology consultancy, and different creative ways to develop new patients. Eury served 2 terms with the Pennsylvania Pharmacist Association as Board of Directors Industry Association Chair and has been published in Pharmacy Times through the podcast content engine since January 2015. Eury's newest venture is with Colonial Management Group which focuses on supporting physicians with all marketing, administrative, staffing, and business development with patient care services through their American Practice Support division which Eury will be leading as Director of Strategy. "I'm excited about this new venture and its ties into specialty pharmacy with different medications helping patients overcome the disease of addiction. Supporting the patients with HUB-like services is critical to sustainability and Colonial Management Group has over 25 years experience in helping clients suffering with addiction. I am proud to be a part of this national initiative." You can learn more information on LinkedIn and at pharmacypodcast.com.

Stacey is co-president of Aventria Health Group, a marketing agency specializing in helping pharmaceutical, device and pharmacy clients gain access to patients by creating and leveraging partnerships with other health care organizations. For twenty years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all the patient. 00:00 What makes a problem an excellent problem. 00:45 Two Case Studies: The Luggage Conundrum & The Smart Phone Problem 02:12 "What the Hell is Water?" - David Foster Wallace 03:00 The problem with the iPhone - Kevin Ashton 04:30 Being able to ask, "Why doesn't this work?" 04:45 What defines a problem - Good Problems, Better Problems, Best Problems. 05:25 A good problem: Solves a particular problem in a superior way. 05:40 A better problem: Peter Thiel says, a better problem to solve is one that is unique and troublesome. 06:00 The best problem: Tony Fadell, CEO of Nest, says "It's seeing the invisible problem, not just the obvious problem." 06:50 The Three Must-Haves to solving an Excellent Problem. 07:20 Problems that disrupt people's lives, not industries. 08:30 "It's very difficult to solve a philosophy - that's not a problem." 09:00 Where Excellent Problems can be found. 09:15 "The best place to look for problems is where no one else is looking." - Peter Thiel 09:20 "The best place to find excellent problems is by asking customers the right question and finding the answers in their answers." - Steve Jobs 09:45 "If I asked my customers what they wanted they would have told me a faster horse." - Henry Ford 10:00 "Great creators know that the best step forward is often a step back." - Kevin Ashton 10:30 The Pros and Cons to expertise. 10:50 The value of the beginners mind. 11:00 "Rookie Smarts" by Liz Wiseman 14:15 Be a Grand Master. 15:30 The big difference between confidence and certainty.

Dr. Fahrni has been a licensed pharmacist in California since obtaining his Pharm.D. degree from the University of California, San Francisco School of Pharmacy in 1997. Jerry has a diverse background and has served in a variety of pharmacy roles during that time, including more than a decade of experience as a clinical pharmacist in various acute care settings, as well as spending time as a pharmacy technology industry insider. He currently works as an independent pharmacist consultant where he has a passion for helping pharmacies improve operational efficiency, increase patient safety, and drive cost-effective medication use through the use of automation, technology, and informatics. Jerry's goal is to finds ways to improve pharmacy and create a more patient-centric practice model. You can find out more at JerryFahrni.com, on Twitter @JFahrni, on LinkedIn, or by calling Jerry at 559-838-6014.

Jonathan is a product designer, software engineer, team builder and mobile technology evangelist who enjoys contributing to the growth of the Chicago startup community. His consumer-facing mobile apps have reached hundreds of thousands of users and have been featured by Apple in their App Store as well as on devices in their retail stores. His enterprise-facing web platforms and mobile apps have made an impact on a number of industries and have been used by tens of thousands of business users spanning campus recruiting, automotive, energy, aviation, healthcare, mobile commerce and security. In his current role, Jonathan serves as Vice President, Product at Zest Health, a Chicago-based venture backed company that offers a personalized mobile concierge service that helps its members optimize their health benefits. Since early 2014, Jonathan and his team have grown their membership of healthcare consumers, providing 24/7 instant access to healthcare professionals, hassle-free appointment scheduling and discounted health-related services via their iOS and Android apps. He is also a co-founder of WÜF, a team working to bring to market the world's smartest dog collar after a successful Kickstarter campaign during the 2014 holiday season that raised nearly $100,000. Additionally, he is an Adjunct Lecturer at Northwestern University where he teaches mobile application design and prototyping based on his experiences developing B2B and B2C mobile applications for both consumers and the Fortune 1000. He is also an active speaker, often on topics that include product design, mobile technology and startup culture. A sampling of events include the Twilio Conference, Health 2.0, Exponential Medicine, the Kellogg Technology Conference and enterprise briefings at Apple Headquarters and in their retail stores. Academically, Jonathan received a bachelor's degree in political science from the University of Michigan and a master's degree in computer & information systems from Northwestern University Zest Health Twitter (@ZestHealth) Jonathan Ozeran's Twitter (@jozeran) You can find out more at www.ZestHealth.com, in the GooglePlay app store, on Twitter @ZestHealth or @JayOzeran, and directly with Jonathan Ozeran on LinkedIn.

Anand is a respected global digital health leader—most known for his insights on and experience with technology, strategy and regulatory policy. Anand has been instrumental in WellDoc's success and the development of BlueStar®, the first FDA-cleared mobile prescription therapy for adults with type 2 diabetes. Since joining WellDoc in 2008, he has held core leadership positions that included Chief Data Science Officer, President and Chief Operations Officer. In 2013, Anand was named "Maryland Healthcare Innovator of the Year" in the field of mobile health. Prior to joining WellDoc, Anand was already an established thought leader in the field. He had served as the Director of PRTM's wireless practice, where helped companies take advantage of disruptive technologies, business models and process models offered by and enabled by advanced wireless communications. Anand was the founder and immediate-past president of the In-Building Wireless Alliance, and teaches advanced wireless courses to senior officers in the US Department of Defense at the Institute for Defense and Business. Prior to joining PRTM, Anand was a member of the scientific staff at Bell Northern Research and Nortel Networks. He holds an MS and a PhD in electrical and computer engineering, and an MBA from Carnegie Mellon University. He also holds a BS in electrical and computer engineering from Carleton University. You can find out more at www.WellDoc.com and www.BlueStarDiabetes.com.

Dr. Arlen Meyers is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org . He has created several medical device companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and in 2010, completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. Publications this year include "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape Reference: Otolaryngology-Head and Neck Surgery. In addition, he is a faculty member at the Univeristy of Colorado Denver Graduate School and Direct the Program in Biomedical Entrepreneurship at the Jabs Center for Entrepreneurship at the University of Colorado Denver Business School. Twitter @ArlenMD and @SoPEOfficial Facebook: www.facebook.com/sopenet SoPE website URL: www.sopenet.org If you'd like to be part of the Sope community, you can by going to sopenet.org.

Blair Green Thielemier, PharmD is an independent consultant pharmacist living in Arkansas with her husband and daughter. She is the founder of Pharmapreneur Academy, an online teaching platform where she guides pharmacist-entrepreneurs through the process and barriers of building a pharmacy consulting business. She is the author of How to Build a Pharmacy Consulting Business, a contributing author for Pharmacy Times and guest host on the Pharmacy Podcast. More information about Dr. Thielemier can be found on her website http://BTPharmacyConsulting.com Blair discusses the Pharmacy Podcast, Pharmacy Consulting, and her e-course, Pharmapreneur Academy.