Relentless Health Value

Partners for Better Care is proud to introduce its Executive Director, Mary Richards. Mary joins the team with nearly twenty years of patient advocacy, policy, lobbying, and Congressional experience. For five years, Mary led the Alzheimer's Association's federal policy agenda on Capitol Hill and with the Administration, which included efforts on medical innovation, aging, care delivery, and long-term care. Kicking off a period of intense activity and successes for the Alzheimer's community, Mary worked to draft and enact the National Alzheimer's Project Act – the first Alzheimer's-specific bill to be enacted in 18 years. Research funding remained a top-priority for the Association and Mary secured more than $500 million in additional Alzheimer's-specific funds at NIH and created a new program at the Department of Defense for Alzheimer's research. During this time, Mary was the founding Executive Director of the Alzheimer's Impact Movement (AIM), an independent political organization working in partnership with the Alzheimer's Association. Under Mary's leadership, AIM was the first patient advocacy 501c4 organization to launch an affiliated Political Action Committee (PAC), which grew to be a mid-sized PAC within its first political cycle. Prior to joining the Alzheimer's Association, Mary served as the Deputy Chief Executive Officer of the Parkinson's Action Network (PAN). At PAN, she directed the government relations' activities of the Parkinson's community, primarily focused on public policy efforts to hasten research and development of breakthrough therapies. In addition to enactment of legislation and regulatory decisions specifically helpful to the Parkinson's community, Mary led several efforts with widespread patient-centered research implications, including a policy development effort that began in 2009 and made specific recommendations for a new translational science center at NIH. Additionally, she was one of four Legislative Team Leaders for the Coalition for the Advancement of Medical Research (CAMR). Mary began her career in Washington by working on Capitol Hill for more than 6 years for two Members of the House of Representatives. As a senior legislative aide, she focused on health policy and worked on the Patient's Bill of Rights and creation of Medicare Part D, among other issues, with the Congressional Democratic Health Care Task-force. Mary graduated from James Madison University with a Bachelor of Science degree in Interdisciplinary Social Sciences. She has served as a board member of the Alliance for a Stronger FDA and the Partnership to Fight Chronic Disease, as well as holding leadership positions with the National Health Council. You can find out more at partnersforbettercare.org, or by emailing [email protected].

Dr. Ostrovsky is a practicing physician and social entrepreneur who leads Care at Hand's executive management and strategic vision. He has led teams at the World Health Organization, United States Senate, and San Francisco Health Department toward health system strengthening through technology. Andrey has contributed to legislation at the city and national level to advance care delivery for vulnerable populations. And he serves on several boards and committees dedicated to interoperability standards, quality improvement, and innovation including the National Quality Forum, a Federal Advisory Committee on Interoperability Standards, the eLTSS workgroup within ONC, and the Commonwealth Fund's Advisory Board for the Breakthrough Opportunities Program, among others. He is a published researcher in public health informatics, quality improvement, healthcare innovation, social entrepreneurship, and care coordination. You can find out more at www.careathand.com

Troy Trygstad, PharmD, PhD, MBA, is Vice President of Pharmacy Programs at Community Care of North Carolina (CCNC), a parent organization of 14 regional care-management networks. These networks bring together medical practices, county health departments, hospital systems, and mental health providers to integrate care delivery for Medicaid, Medicare, private plans, employers, and the uninsured. CCNC and its networks are responsible for developing and evaluating innovative care systems in North Carolina. Under his direction at CCNC, the Network Pharmacist Program has grown to include pharmacists who are involved in a number of diverse activities including medication reconciliation, e-prescribing facilitation, and management of pharmacy benefits. He has also been involved in novel adherence implementations, as well as the development of adherence technologies that use administrative claims data to predict, intervene, and triage adherence interventions and coaching opportunities. Dr. Trygstad received his PharmD and MBA degrees from Drake University and a PhD in pharmaceutical outcomes and policy from the University of North Carolina. Twitter: @TroyTrygstad

Lisa R. Erwin is President of The E2 Group, LLC a managed markets consulting company that specializes in Medicare Part D clinical program strategic and operational expertise with a strong focus on Quality and Star Ratings. She also serves as VP of Clinical Strategies for Aventria/Pinnacle Health Communications, a managed market agency. A common theme of Ms. Erwin's 30-year pharmacy career encompassing long-term care, managed-care and hospital pharmacy has been a focus on improving the quality of medication utilization in the senior population. Most recently, Lisa held the position of Senior Director, Medicare Clinical Quality for Catamaran, a pharmacy benefit manager based in Schaumburg, Illinois. In her role at Catamaran, Lisa directed the company STAR ratings strategy and developed analytic and clinical intervention programs with an emphasis on close health plan client collaboration. She also has served as Pharmacy Director for Medicare Business at Blue Cross Blue Shield of Michigan, a provider of PDP and MAPD offerings. As Vice President, Clinical Operations for Omnicare, Inc., the largest institutional pharmacy provider in the United States, she oversaw the implementation of clinical and health management initiatives which were which were uniquely designed to serve 1.2 million residents of skilled facilities, assisted living and other institutions in 48 states. Erwin is a graduate of the University of Michigan College of Pharmacy and has been credentialed as a Certified Geriatric Pharmacist by the Commission for Certification in Geriatric Pharmacy. She has served as a member of the ASCP Task Force on Medication Therapy Management and the Editorial Advisory Board for The Consultant Pharmacist journal. Lisa held the position of co-chair of Stakeholder Advisory Panel (SAP-B) for the Pharmacy Quality Alliance (PQA) in 2015 and currently is an appointed member of the Measure Update Panel (MUP) for PQA.

William Heisel is the Director of Global Engagement at the Institute for Health Metrics and Evaluation (IHME). In this role, Heisel is responsible for IHME's media relations, digital outreach, events and marketing, publications, scientific communications, and external relations, including government engagements and policy translation. He also is leading IHME's internal community-building initiatives and manages the organization's advancement efforts. As Director of Global Engagement, Heisel oversees the publication of Population Health Metrics, the scientific journal administratively housed at IHME, and advises on the Institute's publication strategy. He and IHME's Chief Strategy and Operations Officer oversee communications and coordination with the growing Global Burden of Disease collaborative network, currently at more than 1,000 researchers in more than 100 countries. In addition, his team administers the Roux Prize, one of global health's highest honors. Heisel, who joined IHME in 2009, has a BA in Journalism and Spanish from the University of Montana. Prior to joining the Institute, he was a reporter at the Los Angeles Times. IHME was established at the University of Washington in Seattle in 2007. Its mission is to improve health through better health evidence. You can find out more at healthdata.org.

A.J. Loiacono is the Chief Innovation Officer at Truveris, where he leads product development, strategic planning and enterprise partnerships. Prior to Truveris, AJ was a co-founder and Partner with SMS, a software development firm specializing in transactional software solutions for national realtors. He also founded enterprise resource planning company, Victrix, leading the firm to a successful sale. AJ previously served as a Partner with Artemis Venture Capital. You can find out more at oneRX.com, and truveris.com.

Tomas Gregorio is the Senior Executive Director of Healthcare Systems Innovation at the NJ Innovation Institute. In that capacity he has overall managerial responsibility for program development and execution of NJII's activities organized under the Healthcare Systems i-Lab. Mr. Gregorio brings a rich and diverse background to the job having served various roles as a senior executive in regional hospital systems as well as with allied consulting and software industries. He was most recently the Sr. Vice President & COO for HealthEC, LLC, a leading provider of best-in-class data connectivity and consulting solutions for the healthcare industry. Prior to that he served as President and CEO of Meadowlands Hospital and before that, at Newark Beth Israel Medical Center was the Vice President Administration and Vice President & CIO. Mr. Gregorio has also been a principal advisor in NJIT's efforts to establish and build both NJ-HITEC and the Highlander Health Data Network (HDN). Tom spent seven years of his career as a management consultant with PricewaterhouseCoopers where he worked in over 23 hospitals around the country, hundreds of affiliated and independent practices, and several insurance companies and TPAs. The types of projects he worked on included vendor selection for financial, billing, and clinical systems, system implementation, support operations development, and healthcare business operations management. He also contributed to early HMO models in the Northeast and overall quality and process improvement initiatives. Having developed a deep understanding of hospitals and physician practices' technology capabilities, he comfortably applies technical solutions to clinical and business problems to accomplish meaningful results for his clients. As a hospital executive, Mr. Gregorio further developed his ability to oversee complex healthcare operations. Mr. Gregorio's extensive experience in managing new and existing hospital operations was showcased during the change of ownership of Meadowlands Hospital Medical Center in 2010. As the CEO, he led the team responsible for contract conversions and systems implementations during the transition. He also made key organizational decisions including hiring the executive team, determining which staff members were retained, and negotiating new collective bargaining agreements. In his roles as CEO, he ensured that senior management and administrative functions of the hospital were in compliance with state and federal regulations, rules of accrediting bodies, and licensing standards. His method of maintaining and improving quality is based on a systems approach: recognizing the value of measuring each aspect of an operation, down to the cost per unit of service. As a result, he instituted control systems for the maintenance of financial, human and capital equipment assets resulting in oversight of all financial affairs and ensuring that services are produced in a cost-effective manner. Tom has proven his ability to identify the root cause of an organization's problems and make the necessary adjustments to resources and processes. In doing so, he cultivates environments that function effectively, efficiently, and produce results in a timely fashion. Tom's commitment to the delivery of quality and compassionate healthcare extends far beyond his administrative experience. Some of his innovations include a project to monitor the health of senior citizens with Diabetes and high blood pressure, and a physician house call service that tracks senior citizens' health remotely and generates referrals to the hospital, physician or family members; a technology that was unheard of in the US at that time. During his time as VP of Administration and CIO at Newark Beth Israel, he brought his innovations across cultural and international lines with a Bloodless Medicine program and an initiative which brought patients from the Middle East to Newark Beth Israel. His diverse background provides a unique perspective rarely seen in traditional hospital executives. Mr. Gregorio's firsthand knowledge of healthcare technology and operational excellence span the entire healthcare landscape. Over the last two years, Mr. Gregorio had the opportunity to begin an Accountable Care Organization (ACO) service line with HealthEC. The population management software and services developed under this project are directly in-line with the new reimbursement models facing the healthcare industry today. HealthEC's products and services helped one of their clients manage over 100,000 lives and save 6 million dollars through the Medicare Pioneer ACO program. With this project as well as Health Information Exchange technologies like the Highlander Health Data Network, Tom uses his knowledge of hospital operations to promote a change in hospitals from being a revenue source to a cost center. In addition to creating ACO and HIE infrastructures, he has contracted with community physicians and created the value p

Manik Bhat is the CEO and cofounder of Healthify. After spending time connecting patients to social services in the Baltimore community and dealing with the poor state of affairs in managing a patient's social needs, he decided to start Healthify to improve the status quo. Manik hopes to change the way we coordinate around an individual's social needs and prove that addressing social determinants is not only the morally just thing to do but is also the fiscally responsible thing to do in the era of value. His work has been featured at TEDMED, the Center for Healthcare Strategies, the Robert Wood Johnson Foundation, and in Forbes. Healthify is currently active in over 24 states and growing. Twitter: @HealthifyUS You can find out more at [email protected] or https://www.healthify.us/

David Perez is the founder and CEO of Seamless Medical Systems and the inventor of the innovative SNAP Practice patient engagement platform. He is a successful and creative entrepreneur who has been working in the Internet industry for 20 + years. Throughout his career David has been at the forefront of innovation and change. In the early '90s he started working in the new field of internet marketing, 1999 founded a digital Hispanic marketing company and 2011 saw the opportunity to bring medical practice waiting rooms into the 21st century creating SNAP on the iPad. Prior to Seamless Medical Systems David started a number of New York City based businesses including: Lumina Americas a digital marketing agency serving the US Hispanic and Latin American markets; Latin Force Ventures a internet incubator and The Latin Force Group a US Hispanic focused marketing services company. He has worked with a variety of clients including: Kraft Foods, Nickelodeon Networks, MTV, The NFL, Nike, Wells Fargo Bank and others. Before entering the world of marketing David spent 10 years in the investment management industry with Dean Witter Reynolds and Wells Fargo Asset Management. David has been a featured speaker at numerous industry conferences and recently spoke at TEDx Acequia Madre (http://www.youtube.com/watch?v=PkjPZB_lWdU) and IdeaMensch. He also gave the 2007 commencement address to the University of Vermont School of Business. David is a graduate of the University of Vermont . You can find out more at seamlessmedical.com or email David at [email protected].

Jeff Scott is the VP of Business Development for DHS Group, a health, wellness and population health software company with offices in Houston, TX, and Cleveland, OH. He has over twelve years of corporate and business development experience spanning financial services, healthcare and software verticals Prior to DHS Group, Jeff was CFO of Movable, a health and wellness software startup that was acquired by DHS Group in 2015. Before Movable, Jeff was VP of Strategy and Business Development for KeyBank, where he developed organic and inorganic growth strategies for all areas of the $90B financial institution, with a heavy emphasis on healthcare and B2B payments verticals. Jeff's experience includes managing P&Ls, building new sales teams, launching new products and developing & executing sales strategies. He has advised companies of all sizes on health, wellness, financial and technology strategies. Find out more at www.DHSgroup.com.

Bob has over 20 years of security and software design experience, and is the architect, designer and original developer of DataMotion's managed information delivery platform. In his role as CTO at DataMotion he is responsible for keeping DataMotion technology on the cutting edge, while his ongoing communications with customers ensure that the products are easy to use and manage. In 1999 he co-founded DataMotion, and in 2004 he received a fundamental patent for 'dynamic creation of recipient accounts upon receiving a message.' Previously, Bob was co-founder of Safetynet, and served as architect and developer of their award-winning suite of data security products. He has worked closely evolving security standards including the NSA Rainbow Series, FIPS and Common Criteria. Bob holds a BS in Computer Science from the New Jersey Institute of Technology, and an MBA in Marketing from Rutgers University. Facebook: https://www.facebook.com/Datamotion-Inc-372691749493857/ LinkedIn: https://www.linkedin.com/company/datamotion-inc. Twitter: https://twitter.com/datamotion Youtube: https://www.youtube.com/user/datamotion2011 You can find out more at DataMotionHealth.com.

Dr. Richard Munassi is the Chief Operating Officer of DocResponse, and is an accomplished healthcare executive with leadership expertise in for-profit and non-profit organizations, business development, and start-up acceleration. He holds both an MD and an MBA degree, and has an extensive background working with people from a multitude of cultures in project and program management, business development, operations, executive leadership, growth consulting, and investor strategies. As an emerging leader in the healthcare technology field, Dr. Munassi has worked with journalism, biotechnology, medical education, and medical diagnostics startups. With a strong background in both clinical science as well as business, he brings a unique skillset to the table which allows organizations to hone in on clinical excellence while creating sound strategies for financial growth and business development. In his limited downtime Dr. Munassi enjoys freelance writing for various publications and websites, volunteering with Habitat for Humanity, and consulting with one of his previous employers, the non-profit organization ROWAN: The Rural Orphan and Widows AIDS Network, whose mission is to empower individuals and communities impacted by AIDS in rural third world settings by providing healthcare, education, micro-enterprise solutions to indigent populations in rural third world settings. Dr. Munassi has spent a considerable amount of time both living in and volunteering abroad. Countries that he has lived in include India, Malaysia, the Cayman Islands, and more. You can find out more at DocResponse.com, at Facebook.com/DocResponse, and on Twitter @DocResponse.

Chase was named one of the most influential people in Digital Health due to his entrepreneurial success & writing along with luminaries such as Eric Topol, Patrick Soon-Shiong, & Vinod Khosla. He speaks to & consults with new ventures inside of established companies & high growth startups. Chase is widely published. The book Chase co-authored won the healthcare Book of the Year in in 2014. Chase has a penchant for making connections between previously disconnected trends and making them understandable and actionable. Chase is in the development stage of a documentary that seeks to make the indecipherable understandable and demonstrate that there is reason for great optimism that a partnership between doc-entrepreneurs and forward-looking clinicians with individuals (fka "patients") can dramatically out-perform against Quadruple Aim* objectives compared to traditional healthcare orgs. *The Quadruple Aim is the Triple Aim (improved outcomes & patient experience with lower costs) plus the overlooked 4th Aim — clinician satisfaction critical to improving the current condition where an alarming number of clinicians are overburdened & burnt-out which negatively impacts their lives as well as the individuals they care for. Chase was the CEO & Co-founder of Avado, which was acquired by and integrated ino WebMD and the most widely used healthcare professional site - Medscape. Before Avado, Chase spent several years outside of healthcare in startups as founder or consulting roles with LiveRez.com, MarketLeader, & WhatCounts. He also played founding & leadership roles in launching two new $1B+ businesses within Microsoft. Chase is a father, husband & oxygen-fueled mt sport athlete. His 2014 team placed 3rd in their division & 24th overall (out of 500 teams) in America's oldest adventure race where Dave took on the Nordic ski leg. Dave was a former PAC-10 800 Meter competitor. You can find out more at cascadiacapital.com and healthfundr.com, or google Health Rosetta and 95 Theses.

As an executive leader, Christopher plays a key role in transforming health care for Sg2 clients. With more than 20 years of professional health care experience, he leverages his expertise in leadership, operations, strategy, physician relationships, thought leadership and clinical performance both domestically and globally. He often serves as an executive sponsor and trusted advisor to many of Sg2's members and key constituents. Christopher leads Sg2's Center for the Future. In this capacity, he offers Sg2's longest-term views about the future of health care, innovation, disruption and global health informed by examples both inside and outside of the industry, global trends and novel approaches. He is a frequent speaker, facilitator and expert interacting with diversified national and foreign health care audiences, including senior management teams, boards and conferences. Christopher served as president and principal for sláinte global partners, a global advisory and consultancy. Prior to that, he was CEO of McKee Medical Center in Colorado, where he led the organization to strong financial performance and top decile performance in quality outcomes and patient satisfaction while creating an engaged workforce. He introduced leading technological advances and implemented a service line strategy to position the hospital for success in a highly competitive market. Early in his career, Christopher was vice president at the Sinai Health System in Chicago, IL, where he held system and medical group responsibilities, including the departments of medicine, surgery, anesthesiology, pediatrics, cardiology, pathology, perioperative services, laboratories, physician development, medical affairs, trauma services and service line development. He worked with multiple major academic medical centers nationwide in his role with the University HealthSystem Consortium, focusing on the identification of strategic cost containment and revenue enhancement opportunities. He also held several leadership roles at the University of Chicago Medical Center. Additionally, Christopher has collaborated with several international partners in efforts to further global health care strategies and solutions, and serves as an expert and mentor with the International Society for Quality in Healthcare (ISQua). He is also a fellow of the American College of Healthcare Executives. Christopher holds bachelor of science degrees in biology and chemistry and a master of science degree in health services administration from Gannon University. You can find out more at www.SG2.com.

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Four things Stacey learned this year hosting the Relentless Health Podcast. 01:00 Number One: The difference between knowing what, and knowing how. 01:45 "We're becoming experts in what, but still very much struggling with the know-how in the equation." 02:00 Number Two: The relevance of Geoffrey Moore's Crossing the Chasm. 04:15 "There are a million different ways to slice healthcare, and a million different ways to transform it." 05:00 The struggle of collaboration in healthcare. 06:30 "The future is here, it's just unevenly distributed." --William Gibson 09:00 The contrast between innovators forging new paths and changes in healthcare, and those who have found innovation in clinging to the status quo. 10:00 The idea of permitting ourselves to find value. 11:45 "There's a big difference between being busy and being productive."

Mr. Tambasco has over 34 years corporate management and start-up experience. He proved to be an early innovator in patient engagement and connected care when he founded, developed, and positioned AccessMyRecords.com in 2005 as the first consumer friendly, subscription-based personal health records service. AMR also offers EHR vendors a certified patient portal. Prior to founding AMR, he developed, streamlined, and positioned businesses to harness growth while providing measurable returns to investors in private and public sectors, including: President of A1 Internet 1999 – 2000; COO of Computer Access 1996 – 1998, then President 1998 – 1999. Between 2000 and 2005, Mr. Tambasco began a private consulting firm where he successfully offered turnaround and corporate structuring services at C-level in an interim capacity for his clients. https://www.linkedin.com/in/lennytambasco You can find out more information at AccessMyRecords.com

Like many of us, Asif Khan worries about the health of his parents. Unlike many of us, Asif took that worry and leveraged twenty years of experience within the technology and global healthcare realm to create a revolutionary cloud-based communication and care coordination platform that streamlines collaboration among health care providers, non-clinical staff members, residents and their families. Caremerge offers HIPAA-compliant secure messaging, shared care plans, real time risk management and proactive quality measures designed to increase quality of life. Designed specifically to meet the needs of a growing market, the platform is easy to launch, simple to use and highly impactful across multiple care settings. Caremerge is funded and backed by Cambia Health, GE Ventures, Ziegler LinkAge Longevity Fund, Generator Ventures (Formation Capital) and Arsenal Venture Partners. Asif holds a B.A. in journalism & history and a B.S. in computer science. He earned his MBA from Booth School of Business – University of Chicago. He is also a Lean Six Sigma Black Belt. You can find out more at CareMerge.com.

Annette DuBard, MD, MPH is the SVP for Informatics and Evaluation at Community Care of North Carolina, where she has led efforts to advance population health analytics and information systems used statewide to facilitate care coordination and quality improvement in practices and communities; to support targeted care management for patients with complex healthcare needs; and to monitor quality, utilization, and cost outcomes. A graduate of Rhodes College and the Johns Hopkins University School of Medicine, she completed family medicine and preventive medicine residency training, with a master's degree in health policy and administration, at the University of North Carolina at Chapel Hill. Her background includes several years of full time clinical practice in the community health center setting, and research interests in underserved populations, delivery system reform, and population health management strategies. Email: [email protected]: @communitycarencFacebook: www.facebook.com/communitycarenc LinkedIn: https://www.linkedin.com/company/n3cn

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Six things Stacey has learned in 22 years of business. 02:00 The First thing: Your team is really all you have. 05:30 Lesson two: You're not anybody's colleague. 07:00 Number three: Be comfortable making decisions without enough information. 09:30 "No decision, or one made too late, is still a decision." 09:50 "An early decision made without as much consideration is always a better decision than the one made with enough consideration three days too late." 11:15 Number Four: Nobody is going to compliment you, or validate your work. 13:15 Number Five: Being a woman entrepreneur is harder. 17:00 The immediate first reaction meeting people as a woman entrepreneur. 20:00 Number Six: You're always responsible for the bottom line; people are not always going to like you. 24:40 "Creativity and vision is necessarily disruptive." 26:00 Stacey sums it all up.

Dr. Jan Lee is the Chief Executive Officer of the Delaware Health Information Network (DHIN). She is a board certified Family Practice physician with a Master of Medical Management degree and a wealth of leadership experience. Prior to joining DHIN, she was Vice President of Knowledgebase and Content for NextGen Healthcare, a leading vendor of health information technology products and services, where she was responsible for the development of clinical content in 26 medical specialty areas for the NextGen electronic health record. She transitioned to NextGen from a career in the United States Air Force, where she had worldwide assignments in clinical settings from outpatient clinics to medical centers, several academic appointments, and varied leadership and command assignments. She served in a senior leadership capacity at Headquarters, Air Force as the Chief Information Officer of the Air Force Medical Service. She steered management of a $3.2B IT portfolio supporting 130K Department of Defense healthcare employees and 9.1M beneficiaries worldwide. She led implementation of the Department of Defense EHR throughout the Air Force to 75 facilities of all sizes supporting all medical and surgical specialties and subspecialties. She has served on a range of national level committees and workgroups, and is frequently sought as a speaker on health and health IT topics. Her specific areas of interest are health policy and the use of health IT to improve clinical practice and population health. Recent recognition includes listing in "Guide to America's Top Family Doctors" and "Who's Who in America" and selection by "Cambridge Who's Who" as Executive of the Year. You can find out more information at DHIN.org, as well as on Facebook, LinkedIn, and Twitter.

Teresa Rivera joined the Utah Health Information Network in 2007. As President & CEO, she is accountable to ensure that UHIN achieves its mission of providing services that reduce healthcare costs and improve quality and access for the community through exchange and use of administrative and clinical information. UHIN's broad membership includes all the hospitals, ambulatory surgery centers, national laboratories and approximately 90% of the medical providers in Utah. Teresa's past experience includes responsibility for operations as the Vice President of Benefit Administration at BlueCross BlueShield of Utah and client relations as the Vice President of Client Relations at HealthCare Insight, a fraud and overpayment discovery service. She has had the opportunity to work with production, service, technical and membership areas in those companies. Her focus is service, employee development and community involvement which she believes is essential to business success. Teresa holds a MBA with an emphasis in Human and Organizational Development and a Bachelor of Science, Summa Cum Laude, in Management with a minor in Computer Science from Westminster College Teresa is married with two adult children. Her community activities have included working with the Utah Partnership for Education; Salt Lake Community College Customer Service Program and Executive Program Advisory Councils; Utah/Intermountain Chapter of the International Customer Service Association; and the Salt Lake Master Gardener Association and currently is a member of HIMSS and holds a Board position at Mountain West Chapter of AAHAM, Utah Chapter of HIMSS, Strategic HIE Collaborative, HIE User Group and National Association of Trusted Exchange, NATE. You can learn more at www.UHIN.org.

Senior level Healthcare Strategy Professional with more than 15 years of progressive and diverse experience driving revenue and increasing operational efficacy in environments such as healthcare consulting, professional banking, finance, and corporate staffing with an emphasis on results and efficiency. Published Contributor with a half dozen articles published to more than three professional industry magazines including: Behavioral Health Magazine, Journal of Managed Care Medicine, Sales and Marketing Leadership, and Executive Insight: Strategies and Solutions for Healthcare Leaders (2011-2014) Featured contributor to Siemen's Healthworks Collective Blog 2012-2015 Nominated as one of Americas "Who's Who" of professional women executives 2011, 2013 Founder of Giving Time Giving Life Charitable Organization 2010 Volunteer Participation Includes, but is not limited to: MT State Archaeological Foundation; Habitat for Humanity; Boys and Girls Club of Lawrence, KS; Human Rights Watch; Sporting Kansas City Proven ability to conceptualize, develop, and successfully achieve business strategy objectives through comprehensive and cost effective implementation strategies. This experience includes leading national sales teams, driving C-suite level strategy and implementation programs, overseeing all Marketing Department operations, and developing and executing product development and social media strategies. Excellent interpersonal skills with a reputation for logic, efficiency, and versatility. Demonstrated success in achieving sales goals, beginning to end implementation of marketing strategies including inbound, outbound, and social media initiatives. Skilled at developing sound business practices through departmental development, responsibility for budgetary oversight, and revenue driving initiatives which have met or exceeded expectations. You can find out more information about BHM Healthcare at www.BHMpc.com, LinkedIn at The Healthcare Insider group, at Twitter @BHMHealthcare.

Raised in Boulder CO to a preschool teacher and lawyer, with an entrepreneurial mindset. I choose instead to follow a conservative path to medical school. In Orthopaedic residency I disliked just about everything I experienced. Everywhere I looked I found hierarchy, conservatism, and inefficiencies. My daily mantra was to leave as soon as possible. To become my own boss, and make money! This was a dangerous mindset to be in. I was not up to the task, and no amount of future money as a motivator was going to carry me through the 120 hour work weeks. I left in my fourth year to join a technology company. Within six years I had helped create an orthopaedic vertical that grew to 100M in revenue. But we managed to whittle away most of our profits reeducating surgeons. And so when the iPhone/app store became available, and it came without a training manual. I knew the platform had the potential to scale. But even more valuable, at some point that scale would come from patients. My passion today is to pursue my best ideas that leverage mobile democratized health. I have spent time working for a dozen companies, gained an exec MBA, and worked in population health. I could not walk away from what I discovered. I felt I had to pursue the extreme burden of unwanted and low value care at end of life. After three years in that pursuit I feel that I have a meaningful understanding in how to usher in a new approach.

Anuj Desai is the Vice President of Market Development for the New York eHealth Collaborative (NYeC). In this role, he has overall responsibility for business development, fundraising, marketing, and events. Anuj oversees the development and management of strategic relationships and alliances with the various vendors and partners that interact with NYeC. He also leads the New York Digital Health Accelerator, the NYeC Gala, and activities related to national policy development and interoperability. Anuj brings over 15 years of experience in business development, strategy, and relationship management experience in the health care industry. Most recently, he worked in a business development role at Johnson & Johnson focused on developing whitespace strategy and forming business cases for M&A and organic growth in health technology. Previously, he has worked for a software consulting company developing clinical data management tools for pharma and biotech clientele. He received his MBA from University of Maryland's Robert H. Smith School of Business and his undergraduate degree in Biotechnology from Rutgers University. He has been recognized by multiple organizations including Crain's New York Business 2013 Class of "40 Under 40" and Modern Healthcare's "Up and Comer's Award.

Paul Pochtar is an industry leader who has more than 25 years of extensive experience leading the successful commercialization of specialty pharmaceuticals throughout their lifecycle, including several landmark oncology products and other specialty therapeutics. He has been instrumental in developing innovative brand value propositions that resonate with government and commercial payers and in the execution of market introductions by designing novel distribution, dispensing, and patient services models. He has strong operational proficiency and a keen ability to mobilize both Pharma functional skill centers and channel partners to build plans, structures, and processes to efficiently execute strategies. Paul has enjoyed a distinguished career with Bayer Pharmaceuticals as Vice President of Payer Marketing and with Novartis Pharmaceuticals as Vice President & Head of Oncology Managed Markets and Market Access. He is a graduate of Rutgers University Ernest Mario College of Pharmacy and is a registered pharmacist in New Jersey and Pennsylvania. He can be reached at [email protected]

Over the course of a 20-year career, Trevor has started, built, shut down, funded, bought and sold technology and service companies, largely in the healthcare industry as an entrepreneur, investor and executive search consultant. In this current chapter of his entrepreneurial/A.D.D.-fueled professional career, Trevor serves as the Chairman of Oxeon Holdings, a healthcare growth services firm that connects our healthcare company partners with the fundamental drivers of business growth: great people, transformational business development partnerships, strategic investments, next generation business ideas and other growth-related services. On a day-to-day basis, Trevor leads Oxeon Partners, an Invested Executive Search firm that finds the right leaders to drive growth for healthcare technology and service companies. The firm invests in our clients, both emotionally and financially, and aligns itself with the long-term growth and success of the companies we work with. Trevor has overseen leadership team development across the C-Suite with many of Oxeon's clients including Evolent Health, athenahealth, The Advisory Board Company, Health Catalyst, HealthGrades, Imagine Health, Clover Health, Grand Rounds, Accolade, Pager, GoHealth, Brighton Health, Landmark Health, Avalon, Omada, Sutter Health, Intermountain and others. Along with leading Oxeon's invested executive search firm, Trevor also serves as the Managing General Partner of Oxeon Investments I LLC and Oxeon Investments II LLC, which provide strategic growth capital to venture-capital and private equity-backed healthcare technology and service companies. Finally, Trevor is the Founder and on the Board of Directors and Investment Committee of Cien Ventures, a venture studio that leverages Oxeon Partners' network of relationships to conceive and start healthcare technology and service companies. Trevor currently sits on the Board of Directors of CureSearch for Pediatric Cancer, Friends of Hudson River Park Trust, Patient Steward, Dossier Health and also serves on Advisory Boards for numerous other companies. Prior to starting Oxeon Partners, Trevor's career was wide-ranging – see above re: entrepreneurial/A.D.D. – as a co-founder of a number of start-up technology and service companies where he served as a CEO, Managing Partner, President & COO, as well as, VP of Marketing, Strategy, Sales and/or Business Development. His companies have been funded by leading VC firms including Softbank, General Atlantic, Draper Fisher, BEV Capital and Goldman Sachs, and have been acquired by Continuus Software (NASD: CNSW), PiperJaffrey (NYSE: PJC) and SaveTree, LLC. Trevor is an annoyingly big fan of the Boston Red Sox and also loves fly-fishing for trout, the Black Crowes and the Rolling Stones (which he plays too frequently during his shifts as Office DJ). He graduated from the University of Pennsylvania where he would stand absolutely no chance of being admitted today. He is a committed soccer and little league coach, teacher of swimming, skiing, bike riding, skating, reading, drawing and all other activities pursued by his three young children Charlie, Tess and Catie. Trevor, his inordinately patient and wonderful wife Megan, their kids and two golden retrievers (Oxeon employees 5 & 6) live in the Tribeca neighborhood of New York City.

Laura Adams is the President and CEO of the Rhode Island Quality Institute (RIQI), a center of collaborative innovation that advances health and healthcare transformation. RIQI is the only organization in the nation to win all three of the major HITECH health IT grants which funded CurrentCare (the statewide health information exchange), the RI Regional Extension Center and the RI Beacon Community, bringing in $27M in funding. She was recently appointed to the Governor's Workgroup on Healthcare Innovation.Laura served on the ONC's HIT Policy Committee's Governance Panel for the Nationwide Health Information Network. She is a member of the Health Information Management and Systems Society (HIMSS) Center for Patient and Family Centered Care Advisory Group and chaired the Institute of Medicine's (IOM) Planning Committee for the "Digital Infrastructure for Population Health and a Learning Healthcare System" workshop series.Laura led the governance consulting for the Improving Performance in Practice (IPIP) Initiative, a RWJF-funded collaboration among the American Board of Medical Specialties, and the Boards and Societies of Internal Medicine, Family Physicians and Pediatrics. She traveled in the U.S. and Europe with W. Edwards Deming in the study of statistical-based quality improvement. She was Founder, President and CEO of Decision Support Systems, a New York-based company specializing in Internet-based healthcare decision support.Laura has been a faculty member of the Institute for Healthcare Improvement (IHI) in Boston since its inception. She directed the IHI Idealized Design of the Intensive Care Unit project and served as faculty in the VHA's ICU improvement collaborative. She was among the first to bring the principles of healthcare QI to the Middle East, in conjunction with Donald Berwick, MD and the Harvard Institute for Social and Economic Policy in the Middle East. She served as IHI faculty at the inaugural IHI Middle East Forum on Quality Improvement in Healthcare in Doha, Qatar in 2013. You can find out more at www.RIQI.org or by emailing Laura directly at [email protected].

Kyle is the founder and CEO of PatientCrossroads, a provider of patient registry solutions to the rare and neglected disease community. PatientCrossroads collects patient provided medical history and testing results in order to gain insight into disease progression and to recruit patients for inclusion in clinical studies and trials. Kyle is a respected authority on rare disease patient registries and is a frequent speaker at research conferences educating the non-profit and research community on the need for universally accessible, de-identified patient information. Kyle's passion is to change the economics of patient provided information from closed, proprietary access, to universally available self-funding programs that accelerate disease research. You can find out more information at PatientCrossRoads.com.

Brian Gale, MBA MD, is a New York City radiologist. He has authored several papers and presentations on Critical Test Results Management (CTRM) systems. He founded SaferMD to reduce the risks of to diagnostic test results communications failure. He has developed a system to confirm that such test result notification programs are used effectively. Dr. Gale graduated from Columbia Business School and SUNY Buffalo School of Medicine. He is a past president of the Brooklyn Radiological Society. Contacts:Email: [email protected]: www.safermd.com Facebook: SaferMD Twitter: @SaferMD

Chris Bloomer is the leader of Trexin's healthcare capability. He is a business operations and IT leader with over 20 years of experience, exhibiting a strong track record of defining and executing transformational initiatives for industry-leading organizations. He has deep industry expertise in healthcare (payer and provider) and financial services. Chris' healthcare experience includes leading one of the nation's largest payers in the creation & delivery of their Affordable Care Act financial information management strategy. Previously, Chris served as Divisional CIO and VP of Client Integration at Accretive Health. He partnered with leading health care systems to create an innovative care model driving improved patient satisfaction, lower cost, and higher quality in Commercial and Pioneer ACOs environments. As COO & CIO at Dean Health Plan, he led a turnaround of the Information Technology organization. As the VP of Customer Service and IT at Blue Cross Blue Shield of MN, he was responsible for the overall Integrated Service Experience. Email: [email protected] LinkedIn: http://www.linkedin.com/in/chrisbloomer You can find out more at www.trexin.com.

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Four Ways To Deal With Overwhelming Options 00:45 The different options for solving medication adherence problems. 01:50 The different options for solving medical treatment adherence issues. 03:40 Stacey's tips for managing and navigating the overwhelming choices for healthcare solutions. 08:10 "Most people don't succeed because of the fear of failure, not actual failure." 08:40 "We must make an intelligent compromise with perfection." 09:30 Find your "MVP": Minimal Viable Product. 13:00 Jumping into the unknown with "fuzzy goals". 15:30 1) Get Comfortable Getting Uncomfortable; 2) Just Do It; 3) Find Your MVP; 4) Pick A Finish Line, Not A Finish Dot

Joshua Benner, PharmD, ScD, is the Founder of RxAnte, a provider of science-based information technology solutions for improving quality and lowering the cost of healthcare. In August 2014, Dr. Benner was named the Executive Vice President of Strategy and Corporate Development for RxAnte's parent company, Millennium Health. A leading voice on medication adherence, Dr. Benner's award-winning research and numerous publications have shed new light on the problem of nonadherence and identified promising approaches to improving it. Prior to RxAnte, Dr. Benner was Fellow and Managing Director at the Brookings Institution's Engelberg Center for Health Care Reform, where he focused on medical technology policy. Prior to Brookings, Dr. Benner was principal at ValueMedics Research, an analytic and consulting services firm. Following the successful sale of ValueMedics to IMS Health in 2007, he served as senior principal in health economics and outcomes research and global lead for medication adherence at IMS. Dr. Benner received his Doctor of Pharmacy degree from Drake University and his Doctor of Science in health policy and management from the Harvard University School of Public Health. He remains a Visiting Scholar in Economic Studies at Brookings, and is an adjunct scholar in Clinical Epidemiology and Biostatistics at the University of Pennsylvania School of Medicine. Social Handles: LinkedIn: https://www.linkedin.com/company/rxante-inc- Twitter: https://twitter.com/rxante Facebook: https://www.facebook.com/RxAnte You can find out more information at www.RxAnte.com.

John R. Seitz is UST Global's Healthcare Transformation Strategist. As Healthcare Transformation Strategist, John Seitz plays a key role in building and developing value-focused relationships in health care. He is a high-energy leader with an entrepreneurial perspective that allows him to identify opportunities and to deliver results. John's skills include strategic planning, effective communication, problem solving and the ability to motivate people. For over twenty-five years, John has focused in the healthcare industry, earning the respect of both physicians and industry executives. Prior to UST, John has been a founder and either the CEO or President of three successful start-up companies in the healthcare industry. Most recently, John was the CEO and one of the founders of MMX Healthcare, which develops and deploys cloud-based solutions to the Ambulatory Surgical Center market. Prior to MMX, John held the position of President at Surgem, LLC (NJ) and was responsible for building this ASC Company from start-up to success ($0 in revenue to a run-rate in excess of $50M consolidated) in less than three years. You can find out more information at UST-Global.com and connect with John Seitz on LinkedIn.

TJ is a designer at heart and a pharmacist by training. He started his career at his family's long-term care pharmacy in 2004, and has worked at Target pharmacy, a local community pharmacy, and Massive Health (acquired by Jawbone). He holds a Doctor of Pharmacy (PharmD) degree from Massachusetts College of Pharmacy and Health Sciences. In 2015, Forbes named TJ to its 30 under 30 List in Healthcare. Interested providers may reach out to TJ directly at [email protected], and patients and providers may both go to www.pillpack.com for more information.

Geraldine Gueron, PhD. Geraldine Gueron is a molecular biologist. She earned her Masters and PhD degree in Biological Chemistry at the School of Sciences, University of Buenos Aires, Argentina. She is currently working in the field of molecular oncology. She has obtained several awards, of note the Prostate Cancer Foundation Young Investigator award and the Innovators under 35 MIT Technology Review Award for her DataDonors.org initiative. She's also a former member of the Associate member council for the American Association for Cancer Research, advocating for the professional development of early career-scientists in cancer research. She's passionate when it comes to health knowledge. In 2010 she co-founded together with Daniel Nofal, a technology entrepreneur, DataDonors.org an open data project that aggregates health data over entire lifetimes to become a revolutionary resource for health research.

Adam Sharp, MD is a founder at par8o and serves as president and chief medical officer. Adam oversees the development of par8o's product offerings, ensuring that the clinical usability and ultimate value to the care delivery process are at the forefront of par8o's development processes. Prior to launching par8o, Adam was a founding team member of SERMO, Inc., where he also served as the chief medical officer and focused on all aspects of the SERMO physician membership experience. In that role, Adam created positive peer-to-peer interactions and ensured that all physician-client engagements were mutually beneficial and rewarding. Adam earned a Bachelor of Science in biology from Indiana University, completed medical school at Tel Aviv University and trained in emergency medicine at the Medical College of Wisconsin. Adam is board certified by the American Board of Emergency Medicine. For more information, check out www.par8o.com.

Toby Hervey is part of the founding team of Pager, a mobile app and service providing high-quality healthcare on demand through doctor house calls, where he oversees operations, partnerships and marketing strategy. Previously, Toby directed strategy and business development for several early-stage, high-growth companies: Waywire, a video-based social network founded by Senator Cory Booker (then Mayor of Newark) which sold to Magnify.net in 2013; Timehop, a digital time capsule mobile app that recently raised a $10mm Series B round; and at the Gilt Groupe, as a founding team member of local services arm Gilt City and menswear vertical Gilt MAN. He received his B.S. in International Politics at Georgetown University. www.pager.com twitter.com/@tobyhervey twitter.com/@getpager You can learn more about Pager at www.pager.com, or by emailing Toby at [email protected].

Dr. Ferdowsi is a Magna Cum Laude Founding Physician at Healthtap, a web service that connects a medical expert network of over 69,000 high quality US doctors with people seeking answers to their health related questions. He is also the founding physician at Concierge Medical Services, a concierge based medical service that provides patients with home-based, compassionate care with an unwavering commitment to excellence for their healthcare needs. Dr. Ferdowsi completed his undergraduate studies at Emory University with B.S. in Biological Anthropology in 1999, and attended Midwestern University for his postgraduate medical studies, graduating with D.O. in Osteopathic Medicine in 2003. After completing his internship year, Dr. Ferdowsi attended Vanderbilt University Medical Center as an anesthesiology resident until 2006. After Vanderbilt University, Dr. Ferdowsi completed his residency in Family Medicine in 2008 in Miami, and has since been practicing in a variety of urgent care, family medicine, and sports medicine roles in different capacities from attending physician to medical director. Contact info: [email protected] www.twitter.com/drferdowsi www.linkedin.com/in/conciergedoc You can find out more information at www.medicast.com: Medicast is looking to expand out to more Healthcare providers, Health Systems, Hospitals, etc.

Ray has 30 years of experience in the Pharmaceutical industry. He has worked in various segments, most recently in Payer Relations and Specialty Pharmacy. He has participated in the development of Payer and Specialty marketing plans for a Pharmaceutical manufacturer as well as for a Network Management company. Currently, Ray is with Armada Health Care, who recently released its new Specialty Workflow program, ArmadaONE. ArmadaONE is an integrated web-based software platform that optimizes specialty pharmacy operations, prescription workflow and overall patient management. Armada has developed this new platform to seamlessly integrate with pharmacy dispensing systems and workflows used by specialty pharmacies across the country. Address: 100 Campus Drive, Suite 300, Florham Park, NJ 07932 Phone: 973-564-8004 Fax: 973-564-8010 Cell: 520-904-3845 Email: [email protected] Websites: www.armadahealthcare.com www.armadasummit.com

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake. As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo. 00:00 Stacey explains her role as a CEO and Managing Director of Franklyn Healthcom, alongside being host of Relentless Health Value. 01:00 The targeted markets (Healthcare Organizations) that Franklyn Healthcom helps its clients reach. 01:30 How Healthcare Organizations is a catch-all term that includes payers, insurance companies, institutions (like Health Systems), etc. 01:40 Another catch-all term: Risk-Bearers. 02:00 A question that Stacey's clients always have: "How do we communicate our value?" 02:50 "There are two types of people: Those are come into a room and say, 'Here I am,' and those who come into a room and say, 'Ah, there you are.'" --Frederick L. Collins 03:45 The three questions that CEOs will most likely ask when someone tries to sell them something. 06:20 How Pharma companies are not very customer-centric, but in the changing Healthcare landscape they need to become so. 07:20 The importance of understanding the customer's problem. 08:00 Stacey's strategy for understanding your company's value in one simple question. 09:00 Efficiency vs. Efficacy 09:30 "Every business is successful exactly to the extent that it does something that competitors cannot."--Peter Thiel 12:30 Stacey's preferred strategic business model. 12:50 What's on the horizon for Relentless Health.

Joshua Jacobs is an innovative and forward-thinking healthcare executive at Windsor Healthcare Communities, a post-acute and long-term care provider operating approximately 1800 SNF beds in New Jersey. As a generalist that works on a wide scope of Windsor's business, Joshua's cross-disciplinary experience affords a view of operational and strategic challenges that often result in novel solutions. Data analytics, marketplace forecasting, and clinical-operational integrations are some of the focus areas in which he has achieved recent distinction. Joshua also is responsible for Windsor's payment reform strategies, which includes participation in Bundled Payments Model 3, integrating with regional ACOs, and realigning operational priorities to meet the needs of the changing marketplace. Joshua holds a Bachelor of Science from The Johns Hopkins University, an MBA from the New York University Stern School of Business and a J.D. from New York University School of Law, where he was Managing Editor of the Journal of Law and Business. Joshua's pre-healthcare work experience includes periods at Merrill Lynch, The Supreme Court of the State of Israel, and the New York University Investment Office. He is a member of the American College of Healthcare Administrators and the Bar of State of New Jersey. You can learn more by reaching out to Joshua directly on LinkedIn, or at WindsorHealthcare.org.

Jeff brings over 15 years of entrepreneurial experience to his role as CEO at Everseat. He oversees strategic partnerships, product design, sales, marketing and recruiting. He is also significantly involved in fundraising and investor relations. Frustrated by the inefficient, labor-intensive process of calling to book appointments, Jeff co-founded Everseat in October, 2013 as a way to solve the scheduling problems faced by service providers today. Prior to launching Everseat, Jeff spent nine years as President and CEO of Eyemaginations, a software company focused on delivering healthcare information to patients through a cloud-based platform. Jeff was responsible for setting the strategic vision and growing the company from a small start up to a leader in the patient education field with clients in all 50 states and 75 countries. Jeff led the initiative to expand the education platform into other medical verticals and oversaw the launch of its first cloud-based software platform. Earlier in his career, Jeff was an investment banker at UBS, Credit Suisse and Signal Hill. Jeff holds an MBA from the Wharton School at University of Pennsylvania and a BA from Cornell University. He lives in Baltimore with his wife and two young sons. You can learn more at Everseat on the website: www.everseat.com.

For more than 25 years, Patricia has chosen the "road less traveled" in building her career, focused on breaking new ground in order to solve hard problems. She brings executive operating experience from both early stage and mature companies in the medical device, diagnostics, life science companies, including Life Technologies, T Cell Sciences and Sigma Aldrich Corporation. She has brought multiple new products to market in the areas of HIV monitoring; cancer diagnostics, pharmaceutical drug discovery. Prior to founding ActualMeds , Patricia founded RedTail Solutions, a Software as a Service (SaaS) company serving middle-market manufacturers in the global supply chain. While serving as its CEO (2000-2008), she established a new revenue and business model in this segment and built a capital-efficient business that achieved profitability in 2007. Armed with lessons learned in the retail supply chain about the value chain of information, Pat has returned to healthcare at a time when interoperability is one of the keys to its transformation, and she expects ActualMeds to play a major role in it. Patricia holds a B.A. degree in Biology from Kenyon College, an M.S. in Biochemistry and an M.B.A. from Case Western Reserve University. If you want to learn more about Actual Meds you can visit their website at http://www.adheretx.com/.

While struggling to find the right doctor for his wife, Ari Tulla began to see major flaws in the US healthcare system. He realized it was easy to find information about specific diseases and illnesses online, but there wasn't a way for consumers to find local specialists who take their insurance – a connection he calls "the last mile." His frustration with the system and belief that he could build a solution prompted Tulla to co-found BetterDoctor in 2011 with his friend and colleague Tapio Tolvanen. Today, BetterDoctor aims to create simplicity and transparency in the marketplace. Tulla wants consumers to be able to type in a query and immediately be offered a list of qualified physicians in their area. Looking beyond that, he hopes to one day link the best mobile health gadgets and apps to his database of specialists so patients and their information are seamlessly connected to the doctors they're about to visit. Tulla comes to BetterDoctor from Nokia where he worked in game and application design. He brings 15 years of experience and a fierce determination to the young company. More than building a great doctor-finder app, Tulla strives to do it the right way: with trustworthy data, no advertisements, and a keen sense of independence. It's his four-month-old son Max that wakes him up every day, but his drive to fix the system that keeps him going. In his free time, you can find Ari on Northern California's steep cliffs, powdery slopes, big waves or on Twitter @umbar and @BetterDoctor About BetterDoctor BetterDoctor is a comprehensive doctor search tool that brings transparency to healthcare. Since the launch in 2012 BetterDoctor web and mobile apps have helped 20,000,000 patients find the right doctor. The 50 people strong company is funded by first tier VCs and growing rapidly. BetterDoctor apps can be found at http://betterdoctor.com. BetterDoctor's marketing services help doctors focus on treating patients instead of worrying about their online reputation: http://doctor.betterdoctor.com. BetterDoctor's doctor API gives developers access to the best doctor data: http://developer.betterdoctor.com.

Shub is the founder and CEO of WiserTogether, Inc. — the treatment transparency company offering a personalized health care treatment decision support solution that helps consumers achieve better health outcomes and payers to save money. He founded WiserTogether based on a personal health experience that he and his wife faced during his wife's first pregnancy. He has since grown WiserTogether into the industry leader in personalized treatment decision support serving millions of consumers and more than 250 employers and health plans. Previously, Shub led the Benefits Roundtable (CEB), providing strategic guidance to a network of benefits leaders at F500 companies. Under his leadership, the Benefits Roundtable grew from launch to 400+ member organizations serving over 10 million consumers. An economist by training, Shub has worked at PwC, Credit Suisse and the Asian Development Bank. He is a published author and his work has been covered by the WSJ, Economist, and Washington Post among others. He holds a Ph.D. in economics from Cornell University. Contact Info: Shub Debgupta CEO, WiserTogether Cell: 202.674.6870 Email: [email protected] Skype: shubdebgupta

Brian Yarnell, President of Bluestream Health, is an entrepreneur with 15 years of experience creating and commercializing enterprise software platforms across multiple verticals. Prior to launching Bluestream Health in early 2015, Brian founded, managed and sold StarlingHealth, a startup that replaced nurse call systems with multilingual touchscreen interfaces and a clinical workflow platform. Brian has also brought industry-leading technology platforms to market in advertising technology, marketing automation, consumer insights, business intelligence and data analytics. He is passionate about applying this experience to transform healthcare delivery and is active as a mentor to several healthcare and biotech startups. Brian earned a BS in Marketing and International Business from The Pennsylvania State University. If you'd like to learn more about Bluestream Health, you can reach out to Brian directly at [email protected].

Jacob is the CEO and co-founder of Wellframe. His work and expertise lie at the intersection of healthcare, technology, data analytics and consumer engagement. He was previously Product Manager at RunKeeper, a leading mobile/web health and fitness platform. Prior to that, Jacob was the Director of Research and Strategy at Dossia, an employer driven health IT initiative. In 2011, he was named a Young Global Shaper by the World Economic Forum. He holds a doctorate in Epidemiology from the Harvard School of Public Health, where his research focused on lifestyle behaviors and cardiovascular health. He completed a Masters in Physiology, with distinction, at the University of Oxford (Exeter College) and holds a BA in Neurobiology, magna cum laude, from Harvard University. You can go to wellframe.com to find out more information.

As Vice President of Engagement at Healthx, Frank Hone leads the engagement strategy area, helping customers to better connect with their members and providers, while developing business models to help improve "action-oriented engagement." The Healthx suite of digital engagement solutions meet the needs and opportunities of a diverse customer base of healthcare payers, with emphasis on administrative cost reduction, member steerage toward best use of the healthcare system, and member health improvement. Frank's engagement thought leadership stems from his experience in consumer and healthcare marketing. He also recently served as Chief Engagement Officer at Healthcentric Partners, Inc., a firm uniquely focused on engagement strategy and marketing consulting for employee health and well-being improvement. Frank was formerly Director of Sustainable Engagement at Healthways, where he led efforts to elevate engagement, give it stronger context, and develop a customer-focused strategic framework. He served as the organization's thought leader and evangelized across the enterprise and with a variety of customers. His 2008 book, Why Healthcare Matters, How Business Leaders Can Drive Transformational Change, was written as an Employer's Guide to Healthcare Consumerism, and offers a blueprint for organizations seeking to adopt a consumer-centric mindset around individual health decisions and healthcare choices. He worked in consumer healthcare marketing with several NY ad agencies, including 12 years at Ogilvy Healthworld, where he served as Executive VP of the Global Business Group, and a member of the Board of Directors. He was responsible for defining and driving organizational strategy, new business planning, service expansion and internal cohesion across 55 network offices in 36 countries. He was an innovator and thought leader in the area of direct-to-consumer (DTC) advertising of prescription drugs at Medicus Consumer/DMB&B and Rubin-Ehrenthal, both NY-based ad agencies. He held account management responsibilities for leading national and global accounts. Frank also ran a new product marketing consulting firm and gained consumer packaged goods experience during his early years in advertising. Follow Frank on Twitter @frankhone, see his LinkedIn profile, reach him by email at [email protected], and see more at the Healthx website. For more information, Frank can be reached by email at: [email protected], by phone at: 9173757716, or at healthx.com and on LinkedIn.

Jeff Ruby is a health innovator with an extensive entrepreneurial track record in preventive health. Prior to founding Newtopia, Jeff was Co-Founder and Chief Operating Officer of Cleveland Clinic Canada, a collaboration between the Cleveland Clinic Foundation and Canyon Ranch, and Canada's leading destination for preventive health and lifestyle management. Before that, he served as Co-Founder and Chief Operating Officer of Life Screening Centres Inc., a cancer screening and prevention company, alongside a diversified group of international health product and service companies as part of The Copeland Group of Companies. Prior to the Copeland Group, Jeff was a Co-Founder and Director of Operations of Genetic Diagnostics Inc., an early stage biotechnology company commercializing a new genetic diagnostic testing platform. Jeff has a joint Juris Doctorate and Masters of Business Administration (JD/MBA) from Osgoode Hall and the Schulich School of Business in Toronto and a Bachelor of Arts degree from Western University. Jeff is a global thought leader and expert on integrative, personalized and highly engaging strategies to deliver affordable and sustainable health results and behavior change. You can find out more about Newtopia at Newtopia.com, where Jeff encourages you to reach out to the Newtopia staff to find out how Newtopia can work for you and your business.

Bringing over ten years of experience as an entrepreneur and consultant to CipherHealth, Zach Silverzweig works with hospitals to achieve patient-centered care through the elegant application of innovative and forward-thinking solutions. He leads CipherHealth's product and development teams, managing the solution lifecycle from concept to napkin to prototype to launch to profitability. Zach also plays a key role in managing the company's financial operations and helping to shape CipherHealth's corporate architecture. Prior to CipherHealth, Zach served as founder and CEO of an online fitness planning website. Zach has worked as a consultant at Pace Harmon and Archstone Consulting, where he helped healthcare payors, providers and the Fortune 500 improve operations, increase performance, and reduce costs. You can reach out to Cipher Health via cipherhealth.com and send an email at [email protected].