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Red Beard Radio with Brian Keith

Red Beard Radio with Brian Keith

209 episodes — Page 2 of 5

Ep 161#161: How You Do Anything is How You Do Everything | Rylee Meek

Rylee Meek is the host of the King's Council Podcast and founder of King's Council Coaching. King's Council Coaching empowers individuals and families to create a proven framework of success built with the 5 Power Pillars of Life and a deeper relationship with God. In the last decade, Rylee has helped entrepreneurs scale their businesses, creating transformational wealth through his company, Social Dynamic Selling. Through the Social Dynamic Selling System, Rylee has taken eight companies to 7 and 8 figures within the first year of each, generating over $150 million in sales over the past decade. Utilizing his proven methods and strategies to build lasting relationships and lifetime customers, Rylee has helped hundreds of entrepreneurs gain clarity and create massive acceleration in their businesses and brands. Instagram & Twitter: @theryleemeek 1:09 "If I'm committed to excellence...I should be excellent in everything I do." -Rylee Meek 2:30 "Adult Lies!" -Brian Keith 5:40 "There's only a certain amount of things that we can actually control in our lives." -Rylee Meek 9:08 "I can always take the action to increase the level of order in my life." -Brian Keith 10:28 "'Feet hit the ground - water I pound.'" -Rylee Meek 19:34 "You can't manage what you don't measure." -Rylee Meek

Sep 13, 202224 min

Ep 160#160: How to Focus When You Work From Home | Elise Stephens

Elise Stephens credits much of her storytelling influence to a lifelong love of theater and childhood globetrotting. Much of her work focuses on themes of family, memory, and finding hope after a devastating loss. She is a first-place winner of Writers of the Future (2019). Her fiction has appeared in Analog, Galaxy's Edge, Escape Pod, Writers of the Future Vol 35, and FIYAH, among others. Elise lives with her family in Seattle in a house with huge windows to supply the vast quantities of light she requires to stay happy. Elise is currently seeking representation on her next science fiction novel. www.EliseStephens.com Twitter @elisestephens Facebook AuthorEliseStephens 3:15 "Finding time to write, in my world, is making time to write." -Elise Stephens 5:32 "I've learned to take massive project notes, I will even tell myself what I'm working on in a given day" -Elise Stephens 7:16 "So, the box is more like a wall defending your creative space from distractions..." -Brian Keith 8:51 "I would love to say that all the professionals are more like me, but they're not." -Elise Stephens 12:16 "I was able to avoid a lot of the, 'What in the world happened, you dropped that thread?'" -Elise Stephens 13:20 "Turning feedback into very precise directions on fixing the manuscript." -Elise Stephens 15:24 "You still get out a book, and you still improve your process." -Brian Keith

Sep 6, 202217 min

Ep 159#159: How Your Business is Leaving Money on the Table | Crystelle Topatan

Crystelle is an experienced, and sort-after business automation expert & educator. She is passionate about working with business owners who are dissatisfied with their current results and want to accelerate growth & profit fast. She has walked in the shoes of a start-up business owner and understands what it takes to run a growing, global business. Crystelle has been engaged by businesses of all levels for her down-to-earth business strategy advice and continues to share her learning's across the globe on leveraging business automation. As a leading business automation strategist, Crystelle has spent 20+ years working in Marketing, Events and Operations working alongside some of the greatest & most admired business minds in the world like Tony Robbins, Dr. John Demartini, Brian Tracy, and Kerwin Rae, to name a few. She founded Launchy over 8 years ago, a business automation agency, that works with 100's of businesses every year to make sure they are making more revenue by working smarter and doing less, they have the systems in place to scale their business to the next level and activate their community and database, all while adapting to the market to always stay ahead of the game. https://www.linkedin.com/in/crystelletopatan 3:31 "The only people who knew who we were…" - Crystelle Topatan 4:48 "Sometimes we're their complete outsource department." - Crystelle Topatan 5:50 "We actually work with all different kinds of businesses within Launchy" - Crystelle Topatan 8:20 "There's so much story behind wine, and it goes sometimes over years and years." - Crystelle Topatan 10:20 "They made more online than the previous twelve months in one month" - Crystelle Topatan

Aug 30, 202214 min

Ep 158#158: When to Hire A Copywriter | Jeff Putnam

Married Father of 9, Jeff Putnam is the founder of Rugged Legacy Grooming Supply Co., author of Empire Divided and The Perimeter, and self proclaimed Fit- Prenuer. Find him on @Rugged_Legacy on both Twitter and Instagram 2:43 "I just kept doing it. People ask me, 'How did you get so good at running?' Well, I run. "How did you get good at writing?' I write." -Jeff Putnam 3:49 "They say you don't quit your 9-5 until you're making two to three times as much in your business." -Jeff Putnam 7:32 "An unnamed big tech company is paying some tattooed guy out in the mountains who does ice baths to write their press releases" -Brian Keith 9:14 "One of them immediately found a client which is the biggest tech company in the world." -Jeff Putnam 12:36 "One thing you're always going to want is a proof of work from anyone that is going to write for you." -Jeff Putnam 14:19 "I want to have fun conversations. I don't want to make sure that every little detail is perfect; that's someone else's job." -Brian Keith 18:26 "I could just click on the summary, go through the slides, see the main points that I needed to get, and move on." -Jeff Putnam

Aug 23, 202222 min

Ep 157#157: How to Get New Leads Through PartnerStack | Katie Clark

Katie Clark has been working at PartnerStack since 2019, and in that time has helped well over 100 companies set up a successful, scalable partner program. LinkedIn: https://www.linkedin.com/in/katie-clark-35b99a170/ 3:19 "There's nobody who can be a better advocate for you than somebody who is already using you and understands the value that you drive." -Katie Clark 5:25 "They know who to refer to your business; they know who is going to make the best customer of yours." -Katie Clark 6:32 "You yourself know what is going to make an effective partner [for your business] and what isn't." -Katie Clark 8:22 "That's a very fancy way of saying: you send us data, we bill you an invoice, and then we automatically pay your partners out." -Katie Clark 10:54 "You have us as your professional consultants, so we're going to guide you through the setup up of this successful program." -Katie Clark 12:12 "It's really incredible to me to see how a three-person tech company can see success the same way that a thousand-person enterprise payment provider company would see." -Katie Clark

Aug 16, 202213 min

Ep 156#156: How to Profit In A Recession| Charles Gaudet

Charles Gaudet is the author of "The Predictable Profits Playbook," host of The Beyond 7-Figures Podcast and CEO of Predictable Profits - a leading business coaching company for 7 & 8 figure entrepreneurs. He's been an entrepreneur since the age of 4, created his first multi-million dollar business at 24, and has helped others generate millions with his strategies. He's received numerous awards and recognition (including founding a company named as "One of the Best Seed Stage Companies" by Ernst & Young), received his Certificate of Leadership Development from The US Army War College and has his business advice featured around in the world – including Inc., Forbes, Salesforce, Success, Entrepreneur, and Fox Business – as well as on podcasts and radio. As well as being named one of American Geniuses' Top 50 Industry Influencers. Twitter: @charlesgaudet Facebook: https://www.facebook.com/PredictableProfits/ Instagram: @predictableprofits LinkedIn: https://www.linkedin.com/company/2615202/ https://www.predictableprofits.com/ https://get.predictableprofits.com/dailyvideo/ 2:32 "It's never a matter of a good economy or a bad economy. It's only a different economy." -Charles Gaudet 4:11 "When you're positioning your product or service, you need to position it so that people understand that you' are a must-have and not a nice-to-have." -Charles Gaudet 5:42 "It's really about a message-market match and how do you match the message of your product or service with what the market is thinking." -Charles Gaudet 10:30 "Even in the poorest areas in America, people can find the money for what is most important to them." -Charles Gaudet 13:40 "Anybody in America can make a million dollars." -Charles Gaudet 15:15 "The percentage of people who have attributed mindset to the reason why they're so successful is off the charts." -Charles Gaudet 17:08 "He broke every sales record...and had one of the best years ever, and that's because he found opportunity." -Charles Gaudet

Aug 9, 202219 min

Ep 155#155: Ask the Right Questions of Your Team | Hal Halladay

Hal Halladay is an executive coach and leadership advisor. Through coaching and transformational leadership experiences, Hal develops leaders who can adapt to change without fear and drive business growth and innovation. He has led high-growth companies as a C-level executive where he created cultures of performance, leadership & execution excellence. His 30-year career has led him from the University of Utah to the University of Chicago before heading to New York, LA and San Francisco. He has founded and successfully built and sold SaaS companies beginning in 1998. He recently served 14 months as Executive in Residence at the Goff Strategic Leadership Center at the University of Utah. Instagram: @hgoldenh Twitter: @HHleadership Facebook: @leadertransformation 2:57 "In leadership, it's not what you do, but who you are." -Hal Halladay 4:33 "You're going to have to start to trust people, and people are going to have to trust you." -Hal Halladay 8:31 "Go a few levels deep; sometimes we call this exercise the 'five why's'" -Hal Halladay 12:37 "What would it take for us to double in sales every quarter?" -Brian Keith 17:31 "Take those questions and move them from yes or no, to a question that someone has to think about." -Hal Halladay 24:09 "As we double in size each quarter, you're going to be losing some of those roles - the ones you like the least - to other people." -Brian Keith 25:35 "Growth happens when there is leadership." -Hal Halladay

Aug 2, 202227 min

Ep 154#154: Building Optionality Into Your Business | Tom Morkes

Tom Morkes is the founder and CEO of Insurgent Publishing, author of The Art of Instigating, The Complete Guide to Pay What You Want Pricing and Collaborate, and host of the iconic podcast "In The Trenches," where he interviews today's most fascinating (and sometimes controversial) marketers, entrepreneurs, and authors, including: Dr. Jordan Peterson, Seth Godin, and John Jantsch among many others. Tom is a sought after marketing and growth consultant whose helped his clients reach the New York Times, Wall Street Journal, and USA Today bestseller lists, set the record for the most-funded, non-fiction publishing project in Kickstarter history, and generate millions in sales online using his referral, influencer, and affiliate marketing strategies. Tom's ideas on marketing and entrepreneurship have been featured in a variety of top publications, including: Inc., Forbes, Business Insider, Entrepreneur, and Growthhacker TV. Tom is a West Point grad and Iraq War veteran who spent 5 years as a commissioned officer in the US Army before making the plunge into writing, publishing, and entrepreneurship. When Tom isn't helping brands and businesses grow their profit, he spends his time with his family, working outside on his mountain homestead, and drinking just the right amount of coffee. You can get inside Tom's brain by reading his blog at tommorkes.com. https://www.facebook.com/tmorkes 3:02 "I want to be the person that others would want to follow, that I would want to follow." -Tom Morkes 4:08 "He had that feeling of, 'I am serving all of my employees.'" -Brian Keith 5:33 "So, I always look at things and say, 'How does this expand or give me more options?'" -Tom Morkes 13:59 "Almost always, when I come back...I know something that I didn't know before about who I am and where I'm going." -Brian Keith 15:24 "Are you still tied to that stuff that you produced over this last decade, is that still you?" -Tom Morkes 18:14 "My monetization strategy was: this is going to be good...somehow." -Brian Keith 20:27 "I'm going to stick with these three out of ten or one out of ten [strategies] and really drive it." -Tom Morkes

Jul 26, 202223 min

Ep 153#153: Automate Your Review & Testimonial Collection Process with RevenueJump | Cory Snyder

Partnerships & Sales leader of 14+ years in MARTECH SAAS SMB & Mid Midmarket. Cory has built, relaunched and accelerated growth in partnerships and sales for more than 7 organizations like Keap (formerly Infusionsoft), ActiveCampaign, and now Maropost. Cory is also a board member of the Cloud Software Association that brings B2B SaaS partnership professionals together to share, learn and gain knowledge around partnerships. Cory has been married for over 18 years and is a father of 5! Loves to golf and travel with the family on their RV! Connect with Cory on LinkedIn or email him personally. https://www.linkedin.com/in/corysnyder/ [email protected] 00:52: "More people have moved to trusting online reviews almost as much as reviews given directly from friends and family." -Cory Snyder 02:29 "We send out up to three messages driving them to this one specific message which we have worked on for years and years to get the highest conversion rate." -Cory Snyder 05:28 "You guys are pushing them through a process and you're collecting a ton of information and that's valid when you're putting them through a course." -Cory Snyder 08:09 "In our perfect world we would both check in with you when you're starting, and when you're done, and also in the middle." -Brian Keith 11:39 "We don't want to give you just another platform: we want this to be integrated in your process that's just ran behind the scenes." -Cory Snyder 12:46 "But really, in fifteen minutes you could be up and running and collecting five-star reviews." -Cory Snyder 16:41 "Is the happy client giving you more business - is that one of your constraints? If it is, it may behoove you to spend more time working on this part." -Brian Keith

Jul 19, 202219 min

Ep 152#152: How To Build A Business Through Twitter | Arvid Kahl

Arvid Kahl is the founder of the edtech SaaS, FeedbackPanda and writer at The Bootstrapped Founder; a blog about his entrepreneurial experiences and journey. Twitter: @arvidkahl 2:13 "I've found that there's an 80/20 distribution between things you should be talking about as an expert." -Arvid Kahl 3:34 "That's how you branch out: you do it slowly and essentially by increasing the radius of the topics that you're talking about." -Arvid Kahl 5:48 "Just like on any other social media, you are who you're surrounded by!" -Arvid Kahl 7:30 "What matters is the law that is put into place that prevents you... [from doing] what they have to struggle with." -Arvid Kahl 10:46 "I'd rather live in a world where I don't know what country the person that I'm hiring is in." -Brian Keith 11:53 "You're looking at it from your intentionally limited expert perspective; you're not imagining yourself to be an expert on warfare or geo-politics." -Arvid Kahl 20:46 "I found that I am past this point where I just am the person that I want to be on Twitter, and I stopped really caring about being misunderstood." -Arvid Kahl 29:05 "You need to be consistent in what you do; that's why people follow you over time." -Arvid Kahl

Jul 12, 202230 min

Ep 151#151: Make Your Clients Happy Through Business Automation | Jade Olivia

With a background in professional dancing and cheerleading, coaching, music, and marketing automation, Jade combines these skills to serve her favorite people in the world - entrepreneurs. As a digital marketing and automation consultant she saw that entrepreneurs often made the same mistakes, so she pivoted her business time and energy to a greater purpose of speaking, educating, and networking. When entrepreneurs can connect at the right time for the right reasons, sparks can fly.. And Jade lives for the *sparks*! Instagram: @jadeolivia.co Facebook: @jadeolivia.co Websites: jadeoliviaconsulting.com jadeolivia.co 1:28 "People don't do what they're supposed to do. People don't do what they're told." -Jade Olivia 3:52 "The premise is really the same; there's goals...then, when they do that, actions will be automated." -Jade Olivia 4:54 "This is the cardinal rule: Anytime that they have to do something to move them down the customer journey...then there should be at least three backups before." -Jade Olivia 6:42 "The promise of automation, of automating everything, only works when we have humans at the front end." -Brian Keith 8:03 "Don't send them a welcome email with 14 paragraphs and the join button on the bottom. Put it on the top, with three sentences." -Jade Olivia 9:49 "Well, the numbers are going to tell you a lot...and this is where, over time, you're going to discover patterns." -Jade Olivia 12:32 "If their manager sends them and pays, but then the attendee does not log in, we go and contact the manager." -Brian Keith

Jul 5, 202216 min

Ep 150#150: Don't Get Mad, Get Curious - Secrets of Effective Communication | Robyn Ramirez

Robyn is founder of Let's Talk…Results!, working with leaders and teams to get quick, predictable, sustainable results through more effective communication. In her years as a Business Development Coach, Robyn saw first hand the truth in the phrase: "Everything happens through communication". Consequently, she leapt at a chance to become one of an elite group of coaches globally to earn a certification in Conversational Intelligence® and is now a master at helping people architect conversations for mutual success. Taking it a step further, in 2020 Robyn partnered with Shirzad Chamine, founder of Positive Intelligence® to coach "Mental Fitness''- a process using the latest breakthroughs in 4 sciences to train your brain to respond to life's challenges through a positive rather than a negative mindset. "In short", she says, "helping people improve the one conversation that affects everything- the one between their own two ears!" Robyn's husband of 30 years and 4 grown kids provide daily practice & lots of fun anecdotes! https://www.facebook.com/letstalkresults https://www.instagram.com/letstalkresults/ https://www.linkedin.com/in/robyn-ramirez/ www.letstalk-results.com 1:23 "What the concern is, is the energy, tone, the intention. That's where the focus is." -Robyn Ramirez 6:38 "Everything happens through conversation...literally everything." -Robyn Ramirez 8:05 "If the message you're trying to get across isn't being picked up like you thought you were saying, 90% of the time, you were right." -Robyn Ramirez 9:34 "I came across this idea a while back that we're never really talking to other people; we're always talking to our own conception of who that person is." -Brian Keith 13:42 "If we can just accept that we all have these hiccups, then we can take it with grace - and we can give more grace." -Robyn Ramirez 15:31 "The problem is, understanding that being frustrated isn't helping the situation, doesn't necessarily help you to not be frustrated." -Robyn Ramirez 16:43 "You can be a very successful person but be driven through negative emotions to get there." -Robyn Ramirez

Jun 28, 202223 min

Ep 149#149: Why Small Business Owners Must Become Localists | Jason Snyder

Jason's family has recently started to develop a homestead where he practices his craft in sustainablity. He is interested in various holistic practices such as meditation, localism, permaculture, local food systems, and larger sustainability issues. Currently, Jason teaches in the Department of Sustainable Development at Appalachian State. He is also a prior co-host of the "Both/And Podcast" and a current co-host of the "Doomer Optimism Podcast" found here: http://anchor.fm/doomer-optimism Twitter: @cognazor 2:05 "At a certain point, I just started taking our climate crisis and our ecological crisis serious." -Jason Snyder 5:32 "There's what's next on the individual level, but there's what's next on the societal level." -Brian Keith 11:28 "I didn't have to lobby congress; I didn't have to wait for a politician to pass a bill - I just ate a good duck." -Brian Keith 15:13 "We have to accept at the end of the day that there's going have to be many more farmers in the future." -Jason Snyder 18:07 "A few hours everyday really just does wonders for my mind, my spirit. And it connects me, like you said, to the food itself. It brings meaning back in my consumption." -Jason Snyder 20:33 "Everyone makes better decisions when they're eating real food." -Brian Keith 23:36 "You're not just getting a direct source of meat, or vegetables, or other product, you're building relationships." -Jason Snyder

Jun 21, 202227 min

Ep 148#148: Privacy, Compliance, and the Law | Christopher Dodson

Chris is a former software engineer and currently an attorney in Cozen O'Connor's Technology, Privacy and Data Security practice. Twitter: @DodsonC LinkedIn: Chris Dodson 1:15 "We have Chris on the show to help us understand in 2022 what we need to be thinking about." -Brian Keith 2:51 "The good news is that the state laws that have been passed apply a minimum threshold." -Chris Dodson 5:12 "If the federal government passes a privacy law that supersedes state, then things will get a bit easier." -Chris Dodson 6:24 "This right here is the approach that works for people in general, and is probably going to keep you safe from lawsuits." -Brian Keith 10:18 "If you're less focused on doing [privacy compliance] yourself, I would say connect with a good attorney." -Chris Dodson 14:27 "There is strangely little guidance from companies that provide this kind of service." -Chris Dodson 16:22 "That is the key take away of privacy law, unfortunately: it's complicated." -Chris Dodson

Jun 14, 202219 min

Ep 147#147: Strength Training Your Business for Long Term Clients | Andrew Strohm

15 years in sales with over 10 in teaching and training sales. Married with 4 sons, Andrew owns a gym in Lakeland Florida. He recently left corporate america to build his own effective coaching and consulting business, helping to empower entrepreneurs to close more deals. VitalFitnessLakeland.com [email protected] Twitter: @AndrewStrohm 5:01 "For me, I was like: 'Hey this is going to be easy; we're just going to jump in and figure this out.' Well, when you start a business, that's not exactly how that works out. The business is the greatest teacher." - Andrew Strohm 7:38 "We realized that we needed to perhaps challenge more of our assumptions to figure out what the best way to maximize was." - Andrew Strohm 14:35 "That whole thing of guaranteed results is fascinating..." - Brian Keith 16:16 "That's the perfect client, because they've come in here and given all of the long term information you need. Now you're just going to listen, absorb that, and then show them the value of your program in light of their needs." - Andrew Strohm 19:06 "They'll come and say 'I'm having difficulty selling my services or my product.' And I ask them, "Well, what's it worth?" And they normally give me a short term perspective." - Andrew Strohm 20:49 "Is that your good life? And if it's not your good life, how much longer are you planning on doing that?" - Brian Keith 23:09 "It is incredibly worthwhile and pays dividends for the rest of your life to have a professional look at you and say, 'Why are you doing that?' It sucks!" - Brian Keith

Jun 7, 202224 min

Ep 146#146: Community, Communication, and Commitment - Hosting Your Online Event the Tractus Way | Elias Puurunen

Elias Puurunen is the Founder of Tractus Events, Canada's Virtual-First event production company. Tractus produces virtual and hybrid conferences, trade shows, and special events. Tractus takes care of the tech so you can take care of your guests. When he's not producing events, he lectures for the University of Waterloo. In 2019, Elias developed the Programming for Public Policy course for the University of Waterloo's Master of Public Service program, one of the first programming courses in Canada for Public Policy students. Twitter: @agfinn LinkedIn: https://www.linkedin.com/in/eliaspuurunen/ 2:09 "What can we do in person that we just cannot replicate online; and what can we do online that we can't replicate in person." - Elias Punrunen 4:05 "With live events...we build those break periods where we can let you rub shoulders with other people. Online...we have to make connections a lot more deliberate." - Elias Punrunen 5:35 "You're not limited to the conference center now...if you want to build up your community over time, you can do that!' - Elias Punrunen 9:50 "As much as it's cool to fire lots of content at people and do lots of live streaming, there's again, that online interaction - it has to be deliberate." - Elias Punrunen 11:20 "When you're in person...everybody's a different distance away from you... Online everybody's going to be at the same volume." - Elias Punrunen 17:37 "We take this vision of yours...and turn it into 'what does your virtual event looks like, what does your registration process look like; how do you structure your sessions?'" - Elias Punrunen 22:29 "What I dread to see is in-person-events turn into people saying, 'This could have been a zoom meeting.'" - Elias Punrunen

May 31, 202224 min

Ep 145#145: How to Monetize Your Podcast with Dynamic Ads | Rob Walch

Rob Walch was inducted into the Podcasting Hall of Fame in 2016. Rob is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn (LSYN) in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. Rob is Co-Author of the book "Tricks of the Podcasting Masters" - Que 2006, an editors pick as a Top 10 Reference book for 2006 by Amazon.com. Rob was listed as the 5th most influential person in podcasting according to the book "Podcasting for Dummies" – Wiley Press 2005. He has consulted on podcasting for Jack Welch, Senator Edwards, Governor Bill Richardson, Noah Shanok (Stitcher), Tim Ferriss, Dr. Mark Hyman, eBay and the Sacramento Kings/Monarchs to name just a few. Rob is a member of the IAB Podcasting Working groups that wrote the IAB V2 podcast guidelines. And is on the Editorial board for Podcast Business Journal. Rob started podcasting in 2004, and is the host of the award winning podCast411 podcast, where he has interviewed such prominent podcasters as Quincy Jones, Walt Mossberg, Colin Ferguson (Eureka), Ronald Moore (Executive Producer of Battlestar Galactica), Phil Gordon (World Series of Poker), Larry Kudlow (CNBC's Kudlow and Company) and Leo Laporte (TechTV, G4 TV). Additionally Rob is host of Today in iOS (iPhone) Podcast – The first and largest podcast about the iPhone - www.todayinios.com and also the KC Startup 411 podcast which covers the Kansas City Start up scene - www.kcstartup411.com Since 2004 Rob has presented at well over 200 events on the subject of podcasting and New Media including NAB, the Newspaper Association of America Marketing Conference, the US Latino Film Festival, the Corporate Podcasting Summit, The Association for Women in Communications 2006 Annual Professional Conference, Social Media 2007, Ad-Tech, Podcast Movement, New Media Expo, Podfest, NRB, and Blogworld Expo. In 2004 Rob received his MBA from the University of Connecticut. He also has an Engineering degree from the University of Dayton. http://www.twitter.com/podcast411 2:12 "Ad stitching, from this perspective, is one way you can have different ads in different geographical areas." - Rob Walch 6:21 "On my most recent episode, I can have promos that are more about getting to know me." - Brian Keith 8:01 "I'm learning about what ads are going to perform best on my podcast, but I'm going to have each of them record there own ads and I'll be able to manage those ads going to there podcasts as well including their entire back catalog" - Brian Keith 9:20 "You can do a two-way revenue generation...all you have to do is upload the file." - Rob Walch 10:42 "The most common price-point for subscribing to a premium show..." - Brian Keith 12:07 "Another way to monetize is just to do affiliate offers even if it's not for your own stuff." - Brian Keith 13:12 "If you're at a point where you've passed friends and family and strangers are listening to your show, you're at a point where you can monetize one way or another." - Rob Walch

May 24, 202218 min

Ep 144#144: When to Switch to Memberium | Ben Denny

Ben Denny is the CMO of Memberium, a Utah based software company that provides membership systems for people selling online courses. Most of the time, Ben is working on executing marketing strategy for Memberium, but in his free time, he enjoys exercising, going out to new restaurants, and spending time with his daughter. https://www.facebook.com/memberium 1:30 "If I can imagine it, Memberium can do it; and if I don't know how it can, it's because I haven't looked closely enough." - Brian Keith 3:32 "We have this very rich training environment, and I don't think we would get to be able to have that other than using Memberium running on WordPress." - Brian Keith 5:25 "At the end of the day, you don't ultimately have control." - Ben Denny 6:25 "It maybe more costly up front, but it is cheaper in the long run starting on the right platform." - Ben Denny 8:00 "If you're running a real business, you need one of these systems anyway." - Ben Denny 11:21 "You can, with Memberium, basically sell back-access to a catalog." - Ben Denny 14:37 "It curbs the log-in sharing problem just because you're actually encouraging sharing, which is a good thing." - Ben Denny

May 17, 202222 min

Ep 143#143: The Business Case for Emotional Empowerment | Sarah Prout

Inspirational speaker and emotional empowerment expert, Sarah Prout, went from living on welfare as a single mother in Australia, to now running a successful million-dollar spiritual lifestyle brand in The Hamptons, New York alongside her husband, and business partner (CEO of Soul Space Media), Sean Patrick Simpson. Named a "Manifestation Guru" by Cosmopolitan Magazine, Sarah Prout is an award-winning entrepreneur, podcast host, bestselling author, and mother of four. In 2019, a video produced by Goalcast, sharing Sarah's story, went viral and has now been viewed by over 60 MILLION people around the world. Her bestselling book: Dear Universe: 200 Mini-Meditations for Instant Manifestations has been translated into Spanish, German, French, Hebrew, and Serbian. Sarah's main mission is to inspire her audiences to manifest health, wealth, and love. She is driven by a belief that anyone can create the life of their wildest dreams and guide their destiny if they have the courage to do so. You can find her on Instagram: @sarahprout 2:53 "It's so important to remember that we are the sum of our experiences." - Sarah Prout 4:32 "Fear keeps us small; fear keeps us stuck." - Sarah Prout 7:30 "I just had to unplug and I focused on myself, and that was where I was able to rise above that fear." - Sarah Prout 8:47 "I don't want to be...cocooned by this limiting belief around 'well, I'm not enough.'" - Brian Keith 9:53 "I know that limiting beliefs are invisible addictions, and they show up in the ways that we hold ourselves back and keep ourselves small." - Sarah Prout 10:54 "That idea of I'm not going to jump because I'm either not sure how it's going to turn out or it's going to be uncomfortable." - Brian Keith 13:42 "I believe it is in how we perceive the situation as well, and how much we can show ourselves compassion." - Sarah Prout 14:49 "You have to trust the journey emotionally and all of the ups and the downs that come along with that." - Sarah Prout 19:57 "That is really important as an act of self care, to treat yourself to things once you hit a specific milestone." - Sarah Prout

May 10, 202223 min

Ep 142#142: Why Grit Leads To Victory | Jerry Adams

On mission to Honor God, be true to the man in the mirror, and be a rock to those around me. Lead and Inspire Strength, Results, Victory - FoE Member @Men_of_Grit (Twitter and IG) MenofGrit.blog 7:14 "For me, a strong man is strong in mind, body, and spirit." - Jerry Adams 8:52 "How do you know, both for yourself and for others, if you're serious or not?" - Brian Keith 11:36 "When I look at the core of where my strength comes from, there's a few essential things..." - Jerry Adams 12:56 "That's what I do, I'm always checking out those rings." - Jerry Adams 16:54 "By the time most people were rolling around, I put in the big rocks." - Jerry Adams 18:17 "I've got this rearview mirror, and the rearview mirror is the past." - Jerry Adams 19:56 "So many things are so much better since I've been more solid in body mind and spirit." - Jerry Adams

May 3, 202226 min

Ep 141#141: 3 Secrets To Make Your Online Community Prosper | Jade Olivia

With a background in professional dancing and cheerleading, coaching, music, and marketing automation, Jade combines these skills to serve her favorite people in the world - entrepreneurs. As a digital marketing and automation consultant she saw that entrepreneurs often made the same mistakes, so she pivoted her business time and energy to a greater purpose of speaking, educating, and networking. When entrepreneurs can connect at the right time for the right reasons, sparks can fly.. And Jade lives for the *sparks*! Instagram: @jadeolivia.co Facebook: @jadeolivia.co Websites: jadeoliviaconsulting.com jadeolivia.co 2:38 "Your community should have a clear goal or objective...The community is the medium, it's not the point." - Jade Olivia 4:10 How Does a Company Know What Kind of Online Community to Have? 6:02 "To make [your membership] amazing... set expectations." - Jade Olivia 8:34 "You have lots of opportunities to set the table before people get [to your online community]." - Jade Olivia 13:03 "Just be authentic." - Jade Olivia 15:03 How to Get the Other Five Keys of Building a Healthy Community

Apr 26, 202216 min

Ep 140#140: Why the Enemy of Excellence is Isolation | Aaron Walker

Aaron Walker has founded more than a dozen companies over the past 42 years and has appeared on more than 2,000+ podcast interviews. He attributes much of his success to having surrounded himself with peer advisors like Dave Ramsey, Dan Miller, Ken Abraham and others who met weekly as a mastermind group for nearly a decade (long before their meteoric achievements). Aaron is the founder of Iron Sharpens Iron (ISI), a mastermind for success-minded men and woman who want to level-up in all areas of life. ISI has grown to over 20 mastermind groups since 2013. After some prodding, Aaron created The Mastermind Playbook to teach entrepreneurs how to build a sustainable, lifestyle business running mastermind groups. Aaron lives in Nashville, Tennessee with his wife Robin of 40 years, 2 incredible daughters, and 5 beautiful grandchildren. TuesdayNoon.live ViewFromTheTop.com 2:30 "The idea of being vulnerable for entrepreneurs in general... that doesn't feel very comfortable." - Brian Keith 4:00 "And quite honestly, that's where strength begins. The intersection at which you're willing to, in a safe environment, share with people." - Aaron Walker 5:03 "If you're hearing my voice today, you don't have every area of your life together." - Aaron Walker 6:17 "I am doing this thing because I want to understand my blind spots better." - Brian Keith 8:01 "To be in a community of people that really forge us forward is immeasurable." - Aaron Walker 8:51 "The most valuable part of being in community... is perspective." - Aaron Walker 10:28 "We need to be able to have a safe place that we can be vulnerable in, transparent, share our ideas." - Aaron Walker 13:09 "Listen, this is not a trial run. This is our life, we're going through it right now." - Aaron Walker 15:59 "You're not going to last long-term if whatever task you want to do...is not in alignment with your core values." - Aaron Walker 18:25 "What do you want?" - Aaron Walker

Apr 19, 202223 min

Ep 139#139: How to Avoid Burnout | Sabrina Runbeck

Sabrina Runbeck, MPH, MHS, PA-C is a Cardiothoracic Surgery Physician Associate (PA) with more than 10 years of experience in public health and neuroscience. After overcoming burnout working in surgery, she became an International Peak Performance Keynote Speaker and Advisor. Now she empowers ambitious health practice owners and their team to build mental immunity so they can increase their team's productivity while getting back 10 hours per week. Her clients stop having endless to-do lists, constantly putting out fires, or are not able to move steadily forward. She believes with the right system, every healthcare leader is able to create the ultimate time makeover where they can do less, achieve higher, and enjoy more. She is still practicing in surgery and empowering other healthcare leaders to have a double win in both work and life. That's why people call her the Queen of Performance and Productivity. Sabrina hosts the Powerful and Passionate Healthcare Professionals Podcast and is an international bestselling author of the book, Asian Women Who BossUp. She has been featured on KevinMD, Thrive Global, Authority Magazine, and spoken on numerous stages such as Fox, CBS, ABC, Nurse Keith Show, and Live on Purpose Radio. Find out more about Sabrina at https://SabrinaRunbeck.com Instagram: @SabrinaRunbeck Facebook: https://FB.me/SabrinaRunbeck Twitter: @SabrinaRunbeck LinkedIn: https://LinkedIn.com/in/SabrinaRunbeck 1:20 "You get so overwhelmed and feel like it's OK to be overwhelmed... most people don't even want to talk about it." - Sabrina Runbeck 3:33 "I let the external and my internal expectations rob my precious time, energy, and sanity." - Sabrina Runbeck 5:35 "We actually don't just burn out, we start losing the aim of what we truly want." - Sabrina Runbeck 6:40 "The number one [roadblock] is that we believe stress is OK." - Sabrina Runbeck 9:14 "What's the right amount of stress to take on?" - Brian Keith 10:19 "What are the three major non-negotiables?" - Sabrina Runbeck 11:54 "We all allow ourselves to make excuses for having this chaos." - Sabrina Runbeck 13:08 "Research has shown for any one negative thought or experience, it takes at least 3 positive ones to replace it." - Sabrina Runbeck

Apr 12, 202216 min

Ep 138#138: The Language of the Black Business Man - How to do it Right | Clive Morrison

Clive Morrison is the Operations Manager of Sonia's Clean Sweep, a cleaning company that he runs with his mother. He is also the Founder of the Black Businessman Warrior. They host a daily mastermind for black men to build community with other black men, as well as guidance on how to grow and get the skills they need to be great leaders. They also host a podcast to highlight the black men who are building businesses and how they are doing it. Clive's mission is to help black men become the leaders we need in our community. Instagram: @blackbusinessmanwarrior Facebook: https://www.facebook.com/TheBlackBusinessmanWarrior Twitter: @ClivetheWarrior 0:30 "What got you to where you are now?" - Brian Keith 1:36 "What is the most important challenge black businessmen face in the U.S.?" - Brian Keith 2:57 "When we say language, we're talking the whole background." - Clive Morrison 4:57 "That's my goal - to build black businessmen." - Clive Morrison 6:11 "The big-term vision." - Clive Morrison 7:14 "The more resources in the hands of the people, the more they can solve issues." - Brian Keith 9:07 "They don't do business because of the experience." - Clive Morrison

Apr 5, 202210 min

Ep 137#137: How to Failure-proof Your Virtual Summit | Jan Koch

Jan Koch is the owner of Virtual Summit Mastery and a passionate virtual summit host, connecting with people and building an audience globally. He has been organizing summits since 2015 and enjoys connecting with his attendees through live video streams. Jan's mission is to help entrepreneurs grow their businesses through the power of virtual events. He has one daughter and a wife who he loves dearly. In his spare time he enjoys running obstacle runs occasionally, drinking coffee, playing around in the smart home space (he's into stuff like ioBroker and Raspberry Pi's) or investing into crypto currencies! Jan's Twitter: @iamjankoch Visit his website at www.virtualsummitmastery.com/redbeard 1:11 "The biggest reason virtual summits fail..." - Jan Koch 2:22 "You have four reasons why speakers join you." - Jan Koch 6:08 "You have to put the audience and the speakers first." - Jan Koch 7:59 "The 'why' is the most important reason." - Jan Koch 13:50 "Do what you can to get them involved" - Jan Koch 15:19 "What happens in the mind of the summit host..." - Jan Koch 19:56 "You can't be both short-term and long-term focused." - Brian Keith

Mar 29, 202224 min

Ep 135#136: The Best Way to Balance your Crazy Busy Life | Ian Lurie

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense. Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He's now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He's also trying to become a professional Dungeons & Dragons player, but it hasn't panned out. He's written three books about marketing, and has sold over 20 copies. You can find him pedaling his bike up Seattle's ridiculous hills. Send him a note on Twitter @ianlurie, or reach out on LinkedIn https://www.linkedin.com/in/ianlurie/ Ian's Website: https://www.ianlurie.com/ 1:24 "There's always more stuff!" -Brian Keith 2:25 "My workout...was a moment when I wasn't thinking." -Ian Lurie 6:09 "You have to do what you can and don't make it into a job as well." -Ian Lurie 12:14 "If you're distracted, you're going to get hit in the head." -Ian Lurie 14:28 "Try to focus on the fundamentals." -Ian Lurie 15:32 "A certain level of performance is not an obligation." -Ian Lurie

Mar 22, 202216 min

Ep 135#135: How to Know When to Hire a Professional Design Agency | Jason Sugar

Jason is the Founder and CEO of SugarWeb, a boutique web design agency that makes it easy and affordable for coaches and consultants to promote their services and attract clients online. He runs the company and is the "front" man, while his brother Damon leads the creative side of the business. Jason loves building relationships with clients and his #1 priority is making sure they're happy with their experience—from first contact, through the discovery session, design process, site launch, and ongoing support. Jason believes clear communication is the heart of successful relationships, both personal and business. It's what allows us to smoothly handle all the curve-balls life and business throw at us, and what enables us to maintain a high level of integrity in the face of any challenge. People love working with Jason because of his warmth and deep listening skills. He values integrity, consistency, follow-through and, of course, communication. Find Jason on social media here: LInkedIn: https://www.linkedin.com/in/jasonbsugar/ Facebook: https://www.facebook.com/jason.b.sugar/ Twitter: @jasonbsugar 6:06 "There are five areas you want to consider when putting together a website." - Jason Sugar 7:46 "You want to guide your visitor on a journey." - Jason Sugar 9:04 "You want to sprinkle social proof throughout the site." - Jason Sugar 14:13 "Are you getting the conversions that you want?" - Jason Sugar 15:47 "Think about either your main homepage or your main sales page. Do you immediately know what the load time is?" - Brian Keith 17:28 4 Questions to Ask Yourself About Bringing a Designer on Board

Mar 15, 202220 min

Ep 134#134: Get Your Priorities Straight | Brett Gilliland

Brett has experience in high-impact, trusted-advisor roles in growing small businesses across multiple industries. He has worked with hundreds of $1M-$10M business owners and their teams to develop and implement the organizational and leadership processes and systems they need to grow. As the original leader of Infusionsoft's "Built to Last" efforts, Brett spent 10 years helping Infusionsoft grow from $7M in revenue to over $100M. Brett's roles at Infusionsoft included: Built to Last Champion, Strategic Advisor to the CEO, VP of Infusionsoft, and VP of Leadership Development. Brett also Co-Created the Elite Programs with Infusionsoft's CEO, Clate Mask. In Feb 2018, Brett bought the Elite business from Infusionsoft and named it Elite Entrepreneurs. When he isn't busy serving Elite businesses, Brett loves family life with his beautiful wife, Sharon, and their 8 children! Find Brett on LinkedIn: https://www.linkedin.com/in/built2lastchamp/ Website: https://growwithelite.com/ 2:33 "One key to making it all happen is getting clarity with both your work partners... and life partner." - Brett Gilliland 3:39 "That family, keeping things together at home time and investing in my key relationships was really critical." - Brett Gilliland 10:22 "She inspires me and I hope that I inspire her...we're definitely a team." - Brett Gilliland 11:43 "She employs all of that genius here in our home... so, in our relationship, I find ways for her to leave the house as often I can." - Brett Gilliland 13:15 "She has personal growth things that she wants to do...so I arrange my life as a business owner to enable her." - Brett Gilliland 14:45 "All along the way, we're having to make adjustments... it's a constant collaboration." - Brett Gilliland 17:44 "If we're not creating something together, it's more likely that we start to move in different directions." - Brett Gilliland 18:55 "I want an enduring family that matters." - Brett Gilliland 22:15 "Ask your spouse, what do I do that annoys you...that life would be a little be sweeter if I didn't do this thing?" - Brian Keith 24:16 "Building that trust with yourself is what enables you to weather those storms." - Brian Keith

Mar 8, 202226 min

Ep 133#133: Make Money Faster on Twitter With Hypefury | Samy Dindane

Samy created Hypefury, an all-remote, boostrapped startup to help creators grow and monetize their social media presence. Follow Samy on Twitter: @SamyDindane @hypefury redbeardconsulting.com/hypefury 3:22 "I love [Hypefury's] auto plug feature because it means I'm not having to pay as much attention to my results." - Brian Keith 5:05 "The most important thing to do is engage with other accounts, not necessarily tweeting a lot." - Samy Dindane 8:12 "Using that [recurrent posting] feature, I can know what my followers want, what are their most recurrent questions." - Samy Dindane 9:45 "What we're doing is finding the most perfect system to be present on Twitter without being present on Twitter." - Samy Dindane 10:59 "When you're consistent, you grow more, you engage more, your algorithm displays your tweets more." - Samy Dindane 14:54 "Hypefury... can set your schedule according to your followers' activity, as simple as that." - Samy Dindane 17:22 "I would say 80% of [Hypefury] is user-driven." - Samy Dindane

Mar 1, 202219 min

Ep 132#132: The Future of Online Communities | Murat

Murat is a designer & programmer who recently sold his finance-related online community platform. He is currently working on new online social architectures and governance tooling to help scale communities in new ways. twitter @mayfer https://beta.spiel.com 1:42 Dictatorship vs. Bottom-up Governance 5:04 "We have a lot of proven concepts to work with that we're forgetting about." - Murat 6:39 "The value is obviously in the community." - Murat 7:47 "The idea is to see what happens when incentives are different." - Murat 9:41 "A big focus is a democratic consensus aspect on channel rules and moderation." - Murat 10:55 "You could see what creates the best content." - Brian Keith 18:40 "The core of it, I think, is building an open, flexible search interface with a strong back-end that works quickly." - Murat

Feb 22, 202225 min

Ep 131#131: Get People to Finish Your Online Course | Nathalie Lussier

Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable. Access Ally website: https://accessally.com/ Twitter: @NathLussier Facebook: https://facebook.com/accessallytm 2:40 "The most important thing is to have a way to track people's progress." - Nathalie Lussier 4:15 "Don't show someone, 'Here's a hundred moves that you need to learn.'" - Brian Keith 8:08 "You can granularly control what people see and when they see it [in your online course]." - Nathalie Lussier 9:16 "[Objectives and rewards] really motivate people to keep going and actually get the results that you promised." - Nathalie Lussier 12:42 "You go through the right path based on where you are in your life and it hides everything else so you don't get overwhelmed." - Nathalie Lussier 14:29 "Give people points when they do certain actions. That's a great way to incentivize people to be part of your movement." - Nathalie Lussier 16:59 "It really comes down to reverse engineering what your goals are." - Nathalie Lussier

Feb 15, 202220 min

Ep 130#130: The Naked Truth About Burnout and How to Avoid It | David Ralph

David Ralph is an extremely attractive host of the top ranked online show Join Up Dots, where in each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs. From birth to today and back again, David Ralph joins up the dots of his guests lives, highlighting their failures and successes (with more than a few laughs in between) as he leads them to the time travel section "The Sermon On The Mic" where they have the chance to speak to their younger selves and share the advice they have gained. This is a hugely powerful and inspirational show that has gained a massive audience in over 160 countries, and with its fun and quirky style is one that is fresh, unique and inspiring. David is an ex-corporate trainer, with a wife, five kids, a grandson, a cat, and a snail (that might actually be dead already...who can tell?) https://podcastersmastery.com/ https://joinupdots.com/ https://www.linkedin.com/in/davidpralph/ Twitter: @joinupdotsdaily 2:26 "Go easy on yourself... It's persistence." - David Ralph 6:44 "I think the right path is walking forward, but looking at how much of a runway you're building." - David Ralph 8:08 "My body kind of exploded on me." - David Ralph 9:33 "I didn't exactly die, but part of me died. And that was was the part that was just obsessively pushing forward." - David Ralph 11:38 "People out there look at you and go, 'I want what he's having.'" - David Ralph 16:36 "I like living a life away from the internet because you can get sucked into a world that isn't healthy." - David Ralph 19:09 "You've got to train yourself. You've got to train your time... You've got to be really firm on your boundaries." - David Ralph

Feb 8, 202221 min

Ep 129#129: How to Transform an In-Person Skill Into an Online Course | Andrew Douglas

A self-confessed 'entreprenerd', Andrew founded Dojo University in 2008, channelling three decades of expertise as a world-champion bagpiper into a thriving business that now coaches thousands of students to master the bagpipes. Thanks to his strong vision, constant innovation, and penchant for challenging assumptions, Dojo University has grown from the world's first online bagpipe-music provider into the largest, most successful learning environment for bagpiping in the world – a particularly admirable feat given how traditionally gatekept and change-resistant this musical niche and its target demographic can be. Facebook.com/pipersdojo Twitter: @pipersdojo Instagram: @pipersdojo Website: pipersdojo.com 1:07 "You took this thing that, my experience is, is a careful in-person mentored one-on-one thing and you've turned it into an online business." - Brian Keith 5:28 "I was able and willing to take this crazy bagpipe thing and break it down into regular language that you don't have to be an insider to understand." - Andrew Douglas 9:23 "You have to be careful with doing the one thing over and over again." - Andrew Douglas 13:10 "We have students who have achieved a really impressive level of success in 1-2 years." - Andrew Douglas 15:37 "If you write your ideas down, clarity usually follows." - Andrew Douglas 17:03 "We're looking to build a long term relationship." - Andrew Douglas 19:07 "Handling a trombone while marching with a group of people...is fantastic for basically all kinds of development." - Brian Keith

Feb 1, 202221 min

Ep 128#128: How Bloomtech's Outcomes-Based Loans Change College Financing Forever | Austen Allred

Austen Allred is the co-founder and CEO of BloomTech Institute of Technology. A native of Springville, Utah, Austen's start-up journey began in 2017 with him living in his two-door Civic while participating in Y Combinator, a San Francisco-based seed accelerator. This experience became the foundation of BloomTech's rapid growth. Before founding BloomTech, Austen was the co-founder of media platform GrassWire. He co-authored the growth hacking textbook Secret Sauce, which became a best-seller and provided him the personal seed money to build BloomTech. Austen's disruptive ideas on the future of education, the labor market disconnect, and the opportunity of providing opportunity at-scale have been featured in: The Harvard Business Review, The Economist, WIRED, Fast Company, TechCrunch, The New York Times, among others. Austen is fluent in Russian and currently lives in San Francisco with his wife and two kids. You can find him on Twitter @Austen. 11:03 "Since we are promising (at least implicitly) an outcome, what if we guaranteed that?" - Austen Allred 13:12 "Instead of using an income share agreement, we created something called the "outcomes based loan." - Austen Allred 14:21 "It's also about where you're placing people." - Brian Keith 15:20 "A student should have a job offer by the end of this hiring day." - Austen Allred 16:48 "Why shouldn't you get a job in a day?" - Brian Keith 17:52 "It ends up with the same great job... you just kind of go in through the side door instead of the front door. - Austen Allred 21:21 "It's a broken system." - Austen Allred

Jan 25, 202226 min

Ep 127#127: Build a Successful Affiliate Program The Easy Way | Matt McWilliams

If you want to grow your influence, have a bigger impact, and make more money in the process, Matt McWilliams is your go-to guy. Entrepreneurs and companies such as Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ray Edwards, Brian Tracy, Lewis Howes, Rich Schefren, Shutterfly, and Michael Hyatt have trusted Matt McWilliams to run their affiliate launches. Matt is a four-time affiliate manager of the year. Today he helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates. Matt's Free Report on finding affiliates: mattmcwilliams.com/first100 Website: https://www.mattmcwilliams.com/ Facebook: https://www.facebook.com/MATTMCWILLIAMSCONSULTING Twitter: @MattMcWilliams2 LinkedIn: https://www.linkedin.com/in/matthewrmcwilliams/ 2:32 "They were not tapping into the power of affiliates." - Matt McWilliams 4:06 "You could have the best targeted Facebook ads on the planet, affiliate traffic will still be 25-35% warmer." - Matt McWilliams 5:39 "The little secret is: most successful online entrepreneurs that you look at, 80-95% of their sales come through affiliates." - Matt McWilliams 8:11 "A few affiliates could easily target millions." - Matt McWilliams 11:45 "The tech side [of affiliate marketing] is so simple." - Matt McWilliams 17:02 "It removes one barrier at a time." - Brian Keith 18:08 "Spending an hour a day on those relationships and developing an affiliate program is by far the best investment you can make on your business." - Matt McWilliams

Jan 18, 202219 min

Ep 126#126: How to Win Without Working Away Your Life | Shawn Van Dyke

Shawn Van Dyke is a construction business coach, keynote speaker, and author of two books - Profit First for Contractors and The Paperwork Punch List. Most contractors are not profitable which makes them feel uncertain about what they need to do to grow their construction businesses. Shawn believes construction business owners should be as good at business as they are at their craft. That's why, after twenty plus years of owning and operating multiple construction businesses, Shawn developed a system-by-system framework to help construction business owners grow in a purposeful, profitable way. He now works with construction business owners, executives, and managers all over the world and shows them how to stop losing profits and wasting time. He is the founder of the Built to Build Academy® which creates confident construction business owners through business training and coaching programs so you make more money, streamline your construction business, and get your life back. https://shawnvandyke.com/ IG: @shawnvandyke, @profitfirstcontractor, @builttobuildacademy YouTube: https://www.youtube.com/channel/UCw0CMYtRs2Y9mGpLTT8q18Q twitter: @svandyke FB: https://www.facebook.com/shawngvandyke 7:56 "You only have so many hours in the day." - Shawn Van Dyke 9:00 "Everybody is wearing 17 different hats." - Shawn Van Dyke 10:47 Society in general says "Oh, contractors are supposed to work for free." And a lot of them DO, and that's the problem. - Shawn Van Dyke 15:54 "We all spend money...when people sell us their value." - Shawn Van Dyke 20:37 "Yeah, I've done that, I don't need to do it again." - Shawn Van Dyke 22:48 "Selling value has much more to do about emotions." - Shawn Van Dyke 24:41 "Being in that upper tier gets you invited into other conversations." - Shawn Van Dyke

Jan 11, 202232 min

Ep 125#125: How Ed Latimore Stays Focused | Ed Latimore

Ed Latimore is a former professional heavyweight boxer, a competitive chess player, and a bestselling author. Ed's writing focuses on self-development, realizing your potential, and sobriety — all of which he approaches from personal experience, overcoming poverty and addiction. Check out his blog at edlatimore.com. Twitter: @edlatimore Instagram: @edlatimore 6:52 "We're capable of so much more than we know." - Ed Latimore 14:10 "Knowing what I'm trying to accomplish and then looking and finding people who have done it and I try to pick it apart, that's all I do." - Ed Latimore 19:23 "One of the things that has made a big difference is I've identified where I am really good." - Ed Latimore 22:47 "You have to be cognizant of where you're at." - Ed Latimore 26:13 Having a network and treating everyone well will really help you. 27:20 "This is the new world. Either you adapt to it or not." - Ed Latimore 28:22 "I believe people are the most important thing." - Ed Latimore 32:43 "My development in boxing is what ultimately gave me the blueprint and confidence to go after a degree in physics when I had the worst math scores in highschool." - Ed Latimore 38:55 "It's not the game you're playing." - Brian Keith 44:35 "You have the one thing." - Brian Keith 51:15 "Focus on the one that's going to be the most impactful." - Ed Latimore

Jan 4, 20221h 2m

Ep 124#124: Your Narrative Determines Your Results | Alexander Juan Antonio Cortes

Alexander Juan Antonio Cortes is a writer, dancer, personal trainer, and storyteller. He has an obsession with the art and science of self-actualization. He believes that everything can be trained, and that anyone can change their life for the better.​ Twitter: AJA_Cortes Instagram: AJA_Cortes Website: cortes.site 3:55 "Everyone's body has a story" - Alexander Cortes 7:35 Modeling versus Internalizing 12:15 "If you are going to change your future, you have to change what you think of yourself." - Alexander Cortes 23:00 "It's going to be harder to succeed at something that you have not properly prepared for." - Alexander Cortes 28:56 "There's nothing wrong with saying no to something." - Alexander Cortes 34:51 "If you attempt something that's not for you, then it's not you. That's OK. Try something else." - Alexander Cortes 41:10 "Before you heal someone, ask him if he's willing to give up the things that make him sick." - Hippocrates

Dec 28, 202145 min

Ep 123#123: How to Create Authentic Writing That Creates Customers | Richard White

Since becoming a professional writer in 2009, Richard has been the personal copywriter to a "40 under 40" CEO, written inductions for the WEF and Young Global Leaders, ghostwritten multiple books and created an email that generated over £20 million in new business revenue. He has also spent 7 years working in companies creating persuasive marketing materials, including roles as PR manager writing and pitching articles to media. He's achieved month-on-month growth in media appearances, including taking a company from 0 pieces to 36 per month in under a year. Today Richard combines his writing experience with his marketing know-how to create compelling content that converts. He runs Crosshairs Marketing, where they do one thing exceptionally well: create content. On behalf of their clients they undertake all research, planning, creation, editing, and publishing of articles, all designed to bring in relevant traffic and grow their revenue. Richard's website is crosshairsmarketing.co.uk You can also reach him on LinkedIn: Personal: https://www.linkedin.com/in/richard-white34/ Business: https://www.linkedin.com/company/crosshairsmarketing/ 4:07 "How would you talk to them in person?" - Richard White 7:47 What You Talk About Is as Important as How You Say It 12:48 "What's the objection?" - Richard White 13:54 "They're not probably looking for a list of features, they're looking for outcomes." - Richard White 15:41 Pay Attention to Your Audience and Platform 16:46 "You can get anything done without it being very good." -Richard White 18:52 "You've got multiple audiences and a lot of businesses are just creating content for one." - Rich White

Dec 21, 202123 min

Ep 121#121: How to Change Your Environment to Inspire Yourself | Dee Leavell

Wrestling Coach and Inspirational Speaker Instagram: @NextLeavellInspiration Facebook: @NextLeavellInspiration Twitter: @CoachDeeLeavell 2:35 Cut the Rope 4:10 When a Rope Becomes a Hindrance Instead of a Help 8:00 What Could Be Holding You Back 9:31 "What type of gas do you put in a Lamborghini?" -Dee Leavell 11:07 What Are You Filling Your Mind With? 13:02 "The basics win." -Dee Leavell 18:24 "You have to put the work in, then you have to have faith in your work, and then you have to have the patience for the faith and the work to come to fruition." -Dee Leavell

Dec 7, 202121 min

Ep 120#120: The 80/20 Rule to Grow Your Business Without Sacrificing Your Dreams | Mari Connor

Mari Connor is CEO & Founder of Marigold Marketing Group, a FB Ads Agency launched in 2012 & specializes in helping 7- & 8-Figure Expert & Influencer Businesses to scale & amplify their course, program and/or membership sales. Mari's "superpowers" include Digital Marketing Strategy, Clear & Succinct Messaging & her background includes 20+ years as a copywriter. When not working on the agency, she loves to travel the globe, is a theatre nut & loves to hike around Arizona when on an "exercise kick"! www.MarigoldMarketingGroup.com https://www.facebook.com/MarigoldMarketing @marigoldmktg on Instagram & Twitter 4:32 Hire Before You're Ready 06:08 "I will tell you that within a week it literally felt like magic." -Mari Connor 8:30 "The biggest complaint that we see is a lack of communication from previous agencies." -Mari Connor 9:30 How to Grow a Business Exponentially 11:24 Do the Numbers Make Sense? 13:38 "Utilize 20% to do a little bit of out-of-the-box, off-beat ideas or dream testing." -Mari Connor 15:02 Double Down on What Is Already Working

Nov 30, 202117 min

Ep 119#119: Redefine Your Limits | Jeff Putnam

Married Father of 9, Jeff Putnam is the founder of Rugged Legacy Grooming Supply Co., author of Empire Divided and The Perimeter, and self proclaimed Fit- Prenuer. Find him on @Rugged_Legacy on both Twitter and Instagram 2:35 The Path to Pushing Your Limits 4:42 The First Ice Bath 7:39 Get Your Arms Wet 8:40 What Really Helps Push Through 12:02 "I'll risk hypothermia if it means I discover something new about myself." -Jeff Putnam 13:09 Meditating With a Purpose 14:37 "Hello Pain, my old friend." -Brian Keith

Nov 23, 202126 min

Ep 118#118: The Easy Way to Win With Facebook Ads | Eric Saar

Eric Saar is the owner of Slingshot Media Consulting and started the business to help entrepreneurs solve the paid Facebook ads problem of lead generation forever for less money, while eliminating the stress. Eric and his team have worked at a subcontractor of Facebook, have been trained by Facebook and helped teach marketing on Facebook to more than 1200 clients (including more than 500 marketing agencies) and strategized more than $100 million in Facebook ad spend. There isn't a question we haven't heard and answered hundreds of times already. Let us help solve your problems! Slingshotmediaconsulting.com Eric is offering his mini-course ($97 value) to Red Beard listeners for free here: Https://Slingshotmediaconsulting.com/pkonfacebook 2:30 Get the Key Nuances of Facebook Ads to Save Time and Resources 3:40 Run Better Facebook Ads: Use the Correct Objective and Flip the Funnel 5:10 What to Do if Your Facebook Ad Campaign Isn't Set Right 5:52 When It Is OK to Edit a Facebook Ad Campaign 6:59 3 Actionable Insights on Facebook Ads 7:59 It's Superior to Send a Team Member Through the Facebook Ad Course Instead of Outsource 10:54 The Benefit of Taking a Course Through Slingshot

Nov 16, 202114 min

Ep 117#117: How to Create an Online Course People Will Actually Want | Nathalie Lussier

Nathalie Lussier is an award-winning entrepreneur who has been making web sites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college. As the founder of AccessAlly, the powerful digital course and membership solution for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place, while providing a sustainable livelihood for enterprising teachers. Nathalie has been featured in Forbes, Inc., Fast Company, Success Magazine, Entrepreneur, Venture Beat, and Mashable. https://accessally.com/ https://twitter.com/nathlussier https://facebook.com/accessallytm Check out the Red Beard Radio survey: https://redbeardsurvey.com/

Nov 9, 202122 min

Ep 116#116: How to Support the People You Love by Staking Bitcoin | Jesse Herman

Jesse Herman has worked in publishing for the past 15 years. He has accumulated 20 billion video views for clients, producing around 5000 videos and gaining around 50 million followers. He has a passion for working with those he finds interesting, possibly outside of societal norms and not afraid to push the boundaries. He has launched letsgo.finance, which is the first-ever "social DeFi" platform that allows users to donate through depositing money (staking) on their favorite artists and communities. The donations are sent via interest earned, so no money is lost - only gained. They are launching "social NFTs", which will have a big cultural impact on the crypto landscape. He has led social media campaigns popular figures such as Milo Yiannopoulos, David Wolfe, Mike Cernovich and Lauren Boebert. https://twitter.com/LetsGoFinance https://letsgo.finance/ metamask.io

Nov 2, 202116 min

Ep 115#115: Design and Implement Your Ideal Customer Journey | Lisa Catto

Lisa cut her teeth as an entrepreneur when she was 19 when she purchased London's only roller rink and on Friday and Saturday nights held raves for sometimes up to 10,000 people. By the mid 90's she had a company that was the first to ever place an advertiser in a computer game and was working with FMCG and Bluechip brands such as adidas, Kellog's, McVitie's Quaker, Ferrero Roche, Sony - working with their marketing boards on their brand placement as well as developing promotional on pack and in pack software for them and then making Xbox and PlayStation games for large US publishers. By her mid 30's she was semi retired and raising her young family in her villa in the South of France. In the last few years she grew a domestic gas & plumbing business from under £20k a month to over £80k a month alongside her primary gig - The Business Catalyst. Now known affectionately as The Queen of Automation, and awarded the title of Top International Service partner by Keap (formerly known as Infusionsoft) - the best in class CRM and automated sales and marketing software - Lisa's focus is now on unleashing business owners. Taking her over 3 decades of business and marketing experience - she designs the Ideal Customer Journey and implements the systems, automations and procedures to unlock the potential in businesses of all shapes and sizes by • Saving them time • Growing their sales • And getting them organised. Get in touch with Lisa here: https://thebusinesscatalyst.co.uk/ https://www.instagram.com/the_queen_of_automation/ https://www.linkedin.com/in/lcatto/ https://www.linkedin.com/company/the-business-catalyst-london/ https://www.facebook.com/girlygeek/ https://www.facebook.com/TheBusinessCatalystUK

Oct 26, 202119 min

Ep 114#114: What to Wear if You Want to Win | Tanner Guzy

Tanner Guzy is an author, speaker, father, and men's style coach who focuses on helping men look and feel like the best versions of themselves. masculine-style.com Twitter and Instagram: @tannerguzy Appearance of Power book: https://amzn.to/2HteNjH

Oct 19, 202121 min

#113: How to Set Your Prospects at Ease in Your Discovery Calls | Kristina Rueling

Kristina Rueling has been a top performing sales consultant for over 16 years. Kristina started working as waitress when she was young and quickly realized that sales was her talent when restaurant managers always asked her to train other servers on how to upsell. Kristina starting working at the University of Phoenix in 2005 and her first month she was #1 out of over 300 reps in the territory. From there, she went on to manage and train other reps and managers how to sell more. Kristina started Infusionsoft in 2011 as a top direct sales rep and quickly realized a passion for helping businesses grow. There, she also spent some time as a Sales Enablement Manager, starting Infusionsoft's first Sales Enablement department and then became a Channel Account Manager. During her time at Infusionsoft, she was a consistent top performer and won several President's Clubs trips. In 2017, Kristina left Infusionsoft to pursue her own sales and consulting business, where she consulted small businesses on their sales and marketing processes. She also worked at a few other MarTech SaaS companies, including HubSpot for a year and a half. With over 10 years experience consulting SMB's in MarTech, Kristina recently went back to Infusionsoft/Keap as a Regional Partner Manager to use her skills to help them grow their businesses. She is a die hard closer and loves to coach! You can find Kristina here: Facebook: https://www.facebook.com/unicornxtina Instagram: https://www.instagram.com/xtinaomm/ LinkedIn: https://www.linkedin.com/in/kristinarueling/

Oct 12, 202121 min

Ep 112#112: Create the Systems to Find and Book Your Perfect Clients | Mícheál O'Neill

Mícheál O'Neill helps experts, coaches, and thought leaders transform their knowledge and expertise into a profitable, leveraged, impact-driven, online business. If you're an entrepreneur or business owner and you're looking for proven, time-tested ways to launch, scale and leverage an online business that you love while building the life of your dreams, and creating the impact in the world that only you can have, then you're in the right place. Connect with Mícheál: https://michealoneill.com/ https://www.facebook.com/growwithkelso https://www.instagram.com/michealoneill/ https://twitter.com/growwithkelso https://www.linkedin.com/in/michealoneill/

Oct 5, 202114 min

Ep 111#111: How To Save Time by Repurposing Your Content | Hani Mourra

Hani Mourra is a Dad, Husband, Softwareprenuer, and the CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms. You can check out Hani's most used social media accounts here: Facebook: https://facebook.com/hanimourra Instagram: @hanimourra

Sep 28, 202125 min