Radical Disruption

In today’s episode, I’m answering a question about how I balance work and family—and what boundaries actually make that possible. This comes at a time when I’m juggling a lot more than usual, so I’m sharing what I’m actually doing right now to stay productive without feeling completely burnt out.I break down the simple framework I use to manage my time—what I delegate, what I delete, and what I automate—and how that applies both in my business and in my personal life. I also share the small shifts that have made the biggest difference, from deleting email off my phone to setting clear expectations around my availability.If you’ve ever felt like there’s not enough time in the day (or like your business is bleeding into every corner of your life), this episode will help you simplify, prioritize, and take your time back.What you'll learnThe 3-part framework: delegate, delete, and automate—and how to use it dailyHow to buy back your time through delegation in both business and home lifeWhy tracking your time helps you make smarter, more efficient decisionsThe impact of setting boundaries with your inbox, phone, and social mediaHow to prioritize what actually matters (and push the rest back without guilt)A simple weekly structure to help you stay focused without burning outResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I’m sharing a conversation from my guest appearance on the Accidentally Influential podcast with Kate and Tea. We talk all about brand partnerships for educators, experts, and creators who want to monetize their platform without turning into a walking billboard. I break down how my business unexpectedly started, how brand deals first entered the picture, and why some of the best opportunities came not from pitching nonstop, but from genuinely using and talking about tools I already loved.We also get into what makes brand partnership content actually work, how to make it feel natural instead of forced, and why creators need to stop thinking of themselves like script readers and start thinking like strategic partners. I share what I look for in a brand deal, why affiliate relationships can be a smart first step, and how to create win-win partnerships that support both the brand and your own business long term.What you'll learnHow my “accidentally influential” moment turned into a real businessWhy serving your audience first can shape your niche better than forcing oneHow my first paid brand partnership came aboutWhy I only partner with brands that fit naturally into my existing contentA common mistake beginner creators make when trying to land brand dealsWhy affiliate marketing can open the door to higher-paying partnershipsHow to make brand partnerships more profitable through strategy, email growth, and recurring revenueWhat I would immediately stop posting if my goal was attracting brand dealsResources & Links:Accidentally Influential PodcastNot An Influencer Co. on InstagramJoin the Creator Club waitlist!ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m joined by Claire Venus for a really thoughtful conversation about Substack, what makes it different from other platforms, and why so many creators are craving a quieter, more intentional space online. Claire shares how she went from working in festivals and events to building a business around Substack, and how her own desire for a non-algorithmic place to write turned into a thriving community and membership.We talk about what Substack actually is, how it has evolved over the years, and why it is not as simple as “just start a paid newsletter and make easy money.” Claire breaks down the reality of Substack’s 10% fee, the risks of low-ticket high-volume models, and why so many creators can burn themselves out trying to do too much. We also get into where Substack fits into a larger business ecosystem, whether it should replace your email list, and how to think strategically about using it for lead generation, self-expression, community, or paid offers.This episode is a really honest look at what Substack can be, who it makes sense for, and why not every platform is the right fit for every business. If you’ve been curious about starting a Substack but also side-eyeing it a little, this conversation will help you think through it with a lot more clarity.What you'll learnClaire’s journey from the events industry to building a business around SubstackWhat Substack is, how it has evolved, and why it feels different from traditional social platformsHow creators can grow on Substack without relying heavily on algorithms or viral contentWhy many creators are craving deeper connection and longer-form attention onlineThe reality of monetizing on Substack, including the 10% platform fee and subscription modelHow Substack fits into a larger business ecosystem alongside email lists, courses, and membershipsWho Substack is best suited for and why it’s not too late to start using the platformResources & Links:Visit Claire's websiteJoin Claire's 11,000+ subscribersGet Claire's book: "How to Build a World Class Substack"Follow Claire on InstagramScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I’m sharing a real conversation from inside my Scalability Mastermind that I know a lot of you will relate to. One of my students asked how to stop shiny object syndrome—specifically the urge to start a brand new Instagram page or business idea when things start to feel slow or boring in your current one.I break down why the desire to “start something new” usually has nothing to do with the idea itself and everything to do with avoiding discomfort, commitment, and the messy middle of growth. We talk about dopamine, boredom, and why staying power—not constant pivots—is what actually creates long-term success.I also share the one question I come back to anytime shiny object syndrome pops up for me, plus why delayed gratification is one of the most underrated (and hardest) skills to build in business.What you'll learnWhat shiny object syndrome really is (and why it shows up when growth feels slow)Why starting something new feels productive—but usually isn’tThe difference between boredom and misalignmentHow avoiding discomfort keeps you stuck in cycles of restartingWhy consistency and “non-sexy” daily actions matter more than motivationThe mindset shift that helps you stick things out when results are delayedThe phrase I come back to when I’m tempted to pivot or rebrandResources & Links:Join Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I break down a real funnel experiment that completely changed how I think about email marketing, buyer behavior, and funnel strategy. While prepping for a major course launch, I found myself wondering whether I was sending too many emails—or not enough—so I decided to test it.I walk you through two versions of the exact same funnel: a 10-email sequence and a 5-email sequence for the same low-cost offer. Everything stayed the same—the opt-in, the freebie, the pop-up offer, and the pricing. The only thing that changed was the number of emails sent to people who didn’t purchase right away. The results were shocking and revealed a massive shift most business owners need to make when it comes to building funnels that actually convert in 2026 and beyond.What you'll learnThe exact funnel structure I tested, from opt-in to pop-up offer to email sequenceWhy my 10-email funnel dramatically outperformed the 5-email versionThe revenue difference between the two funnels—and why list size wasn’t the real factorWhy more emails doesn’t mean “spam,” and fewer emails doesn’t mean “better”The real reason buyers don’t purchase right away (and what they actually need instead)How longer funnels allow you to support more buyer types through storytelling, objection handling, and social proofThe one question I stopped asking—and the new question that now guides every funnel I buildResources & Links:Join Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I break down the number one reason funnels fail to convert — and it’s not what most people think. While many funnels technically have all the “right” pieces (opt-in, freebie, nurture emails, sales emails), the real issue is how the funnel was built.Instead of creating funnels in disconnected parts, this episode explains why reverse-engineering from your main offer is the key to building a funnel that actually converts. You’ll learn how to think of your funnel as a curated journey — not a checklist — and how each step should intentionally prepare your audience to say yes to your offer.What you'll learnWhat a funnel really is (and what it’s supposed to do)Why most funnels don’t convert even when they’re “complete”The biggest mistake people make when building their funnelsWhy starting with a freebie is often the wrong first stepHow to reverse-engineer your funnel from your main offerHow to use “stepping stones” to move cold leads toward buyingWhat to evaluate inside your opt-in, freebie, nurture emails, and sales emailsThe key question every funnel component should answer before it existsResources & Links:Waitlist for Stacked InboxScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down the real reason your funnel isn’t converting the way you want—and spoiler alert, it’s missing two critical pieces. I walk through what a funnel actually is, why relying only on a front-end funnel leaves a ton of money on the table, and how to build a funnel ecosystem that works with real buyer behavior instead of fighting it. If you’ve ever wondered what happens to the 95% of people who don’t buy right away, this episode is for you!What you'll learnWhat a front-end funnel is, how it’s meant to be marketed, and why 3–5% conversions are normalWhat happens to the 95% who don’t buy—and how a long-term (reply & buy) funnel recovers that revenueWhy sending everyone to a general newsletter breaks the buyer journeyThe biggest post-purchase mistake I see (ghosting buyers) and how to fix itHow a post-purchase funnel helps buyers get results faster and creates repeat customersThe three funnels you need to build a sustainable, compounding businessJoin the Stacked Inbox waitlist here (launches Feb 22): https://myanichol.myflodesk.com/stackedinboxResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m joined by Kara (@TheWhimsySoul) for a real, no-fluff conversation about what social media is heading toward in 2026—and how creators can “AI-proof” their strategy without spiraling. We talk about why being more human (not more polished) is the advantage, how algorithms are tightening people into content bubbles, why short form is becoming less reliable for nurturing + converting, and how long-form + community are becoming the steady foundation again. We also get into monetization, brand deals vs. UGC confusion, why you need multiple revenue streams, and how tools like repurpose.io, manychat, and descript can keep you sane while you spread your content across platforms.What you'll learnWhy being visibly human (not polished or perfect) will outperform AI-generated content in 2026How social media is shifting from nurture + conversion to primarily visibility, and what to use insteadWhy long-form content and community are becoming the most stable, trust-building platformsHow algorithm “bubbles” are shrinking reach—and how niche pillars help you grow anywayWhy creators need multiple revenue streams to survive platform and AI shiftsHow to use AI and automation ethically and strategically to work faster without losing credibilityResources & Links:Follow Kara on Instagram or check out her websiteScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down the four different buyer types and why understanding them can completely change the way you sell. Most business owners naturally sell to the buyer type they are, which means they’re unintentionally leaving other potential buyers out of the conversation. This episode gives a clear, practical overview of each buyer type, what motivates them to purchase, and how you can start speaking to all four through your sales pages, Instagram stories, emails, and direct messages—without feeling pushy or salesy.What you'll learnWhy most business owners only sell to one or two buyer types without realizing itHow understanding buyer psychology reduces objections before they happenThe key motivations behind analytical, amiable, driver, and expressive buyersWhat each buyer type needs to see in order to feel confident purchasingHow to layer all four buyer types into your content without creating separate strategiesResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down one of the most important (and most overlooked) questions in business: Does the way you’re making money actually support the life you want to live?This conversation was sparked by a DM exchange I had with a potential mastermind client who shared that she’d experienced $70k–$80k months—but at a cost she no longer wanted to pay. That moment stuck with me and opened up a bigger conversation around trade-offs, capacity, and building a business with your life in mind.I walk through the real costs behind different offer types—low-ticket memberships, courses, funnels, and high-ticket coaching—and explain why there is no single “right” way to scale. Every model works, but every model comes with trade-offs. The key is choosing the one that aligns with your current season, energy, and vision.I also share why I’m a big believer in an offer suite, how my own offers have evolved over time, and why letting go of successful offers can sometimes be the most aligned decision you make.What you'll learnWhy “all money isn’t made equal” when it comes to time, energy, and lifestyleThe real trade-offs of low-ticket memberships, courses, funnels, and high-ticket coachingHow volume, retention, marketing, and capacity show up differently depending on your offer typeWhy scaling looks different in different seasons of life and businessHow to decide which offers best support the life you actually wantWhy there’s no right or wrong way to scale—only what’s aligned for youThe importance of letting go of offers that no longer fit, even if they worked in the pastWhy I’m team offer suite and how I balance low-ticket and high-ticket offers in my own businessResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In this episode, I walk through exactly how I’ve sold over 50 multiple five-figure coaching and high-ticket offers, including a $40,000 coaching package, without running sales calls. About half of those sales happened with little to no direct conversation before the purchase.I explain why I don’t personally use sales calls, even though they work, and how my background in network marketing, my role as a mom, and my desire for a spacious calendar shaped the way I built my business. This episode breaks down the systems, content strategy, and offer structure that allow high-ticket clients to confidently buy without pressure, urgency, or hopping on discovery calls.This is a behind-the-scenes look at how high-ticket sales can happen ethically, intentionally, and without putting families in financially stressful positions.What you'll learn• How I’ve sold high-ticket coaching and mastermind offers without sales calls• Why sales calls are not required to sell $10k–$40k offers• The two main reasons I intentionally removed sales calls from my business• How motherhood and time freedom influenced my business model• Why sales skills still matter, even without sales calls• How I protect potential clients from making unaligned financial decisions• The role applications play in replacing discovery calls• Why asking questions does not make someone less qualified• How buyer types influence the need for sales calls• Why some buyers will avoid offers that require a call• How content pre-qualifies high-ticket clients before they ever applyResources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I break down a simple business principle that most people immediately want to dismiss because it feels too simple: the 80/20 rule. If your brain is already telling you this can’t possibly work, that reaction is exactly why this episode matters. I walk through how applying this rule to your offers, marketing, and customers can completely change the way you approach your business—and help you scale faster in 2026.What you'll learnWhy our brains crave complexity and resist simple strategiesHow I realized that 80% of my revenue was coming from just 20% of my offersWhy marketing multiple offers at the same time is usually holding you backWhat I actually recommend focusing on in your stories, emails, funnels, and adsHow the 80/20 rule applies to your customer base, not just your offersWhy repetition is necessary for growth, not something to avoidHow simplifying your focus removes fluff and creates real momentumIf you’re juggling too many offers, feeling scattered in your marketing, or constantly convincing yourself you need to switch things up, this episode will help you simplify, refocus, and double down on what’s already working.Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I talk honestly about a season where life and business felt heavy at the same time—and how that tension sparked a major mindset shift. I share what it looks like to question your goals, your capacity, and your readiness for the next level when you’re exhausted, overwhelmed, and wondering why things haven’t happened yet. This episode is a reminder that slow growth, hard lessons, and imperfect seasons are often exactly what prepare you for sustainable success.What you'll learnWhy feeling “behind” often means you’re not ready yetHow capacity, systems, and support affect sustainable growthThe danger of rushing success before you can hold itA reframe: making your current income level easier firstAsking “what am I meant to learn?” instead of “why me?”Resources & Links:ScalabilityOverflow MastermindKajabi 30-day free trial + 2 bonuses150 Free HooksIG University30 Days of Manychat Pro FREELearn how to run successful paid adsSome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteWatch this episode on YouTubeRead this episode in blog format hereMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins.What You'll LearnHow I used to run Black Friday and Cyber Monday—and how 2025 was intentionally differentThe structure of my five-day deals, Cyber Monday pivot, and overall November strategyRevenue breakdowns, customer data, and why I don’t count contracted revenueThe emotional reality of missing a major sales goal after months of preparationWhat I learned about overcomplicating sales and why simple strategies scale betterHow this experience is shaping my Black Friday plans for 2026Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeRelated Episodes:Episode #: TitleEpisode #: TitleEpisode #: TitleMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down how to make more money from brand partnerships without creating more content or taking on more work. If you’ve ever felt unsure about how to price brand deals, negotiate confidently, or maximize the opportunities already coming your way, this conversation is for you.I’m sharing the two strategies that have helped me make more money from brand partnerships than ever before — including how I structure tiered packages so brands naturally choose higher-paying options, and how I layer in affiliate commission to increase my income beyond a flat rate. I talk about why simply saying “yes” to what a brand asks for is leaving money on the table, and how to position your offers in a way that feels aligned, professional, and easy to say yes to.This episode also dives into how I communicate value to brands using real data, past performance, and audience trust — so I’m not just charging more, but justifying my rates with confidence. Whether you’re newer to brand deals or already landing partnerships consistently, these strategies will help you negotiate smarter and get paid what your content is actually worth.If you want to stop underpricing yourself, create win-win brand collaborations, and turn partnerships into a more sustainable revenue stream, this episode will give you a clear, actionable framework to start using right away.What you’ll learn:How I structure tiered brand partnership packagesWhy offering three pricing options increases your earning potentialWhat to include in base, mid-tier, and premium brand dealsHow to communicate value to brands (without overexplaining)Why brands naturally choose mid-tier offersHow to add affiliate commission to brand partnershipsWhen and how to negotiate affiliate links into dealsHow to use past performance and stats to justify higher ratesHow to stop leaving money on the table with brand dealsResources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversityScalabilitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you! Thank you!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast:Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I'm breaking down why social media feels harder than it ever has—and why it’s not just you. From Q4 overwhelm to AI-generated content flooding every platform, I talk honestly about why views, likes, and engagement are down across the board and what creators need to understand heading into 2025.I dive into how AI is changing the way people consume content, why audiences are craving real human connection more than ever, and why talking content and long-form platforms are becoming increasingly powerful. This episode also explores how to shift your mindset around success metrics, stop comparing your content to past years, and build a strategy that actually works in the evolving social media landscape.If you’ve been questioning your content performance, feeling discouraged by declining engagement, or wondering how to future-proof your brand, this episode will help you reframe what success looks like and adapt without burning out.What you'll learn:Why engagement drops during Q4How AI is changing content visibility and trustWhy human, talking content is gaining powerHow success metrics are shifting heading into 2025What content formats are working right nowThe difference between SEO and AEOWhy long-form, evergreen platforms matter more than everHow to adapt your content strategy without burning outResources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down how I went from barely getting testimonials to receiving high-quality reviews every single week. For a full year, my program Plug And Get Paid was changing lives, yet I was only getting a handful of testimonials. After building a strategic framework for collecting reviews, I now receive written testimonials one to two times per week and, for the first time ever, video testimonials for my higher-ticket offer.You’ll learn the real difference between informal and formal testimonials, why both matter, and how small but intentional systems can skyrocket your social proof. I’m sharing the exact tool I use to gamify the testimonial process, how I time my requests to get better results, and the irresistible incentive that finally got people to submit video reviews.If you’ve struggled to gather testimonials or are tired of manually begging for feedback, this episode will help you automate the process and collect high-quality proof without chasing your customers.What You’ll LearnThe difference between informal and formal testimonialsWhy timing is the key to getting stronger resultsHow gamifying feedback increases submissionsWhich tool I use to automate testimonial collectionHow to strategically ask multiple times without being pushyThe incentive strategy that got me high-ticket video testimonialsHow to use testimonials to upgrade sales pages and marketingResources & Links:Kajabi 30-day free trial + 2 bonusesTry Senja for just $1/month for 2 months150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m breaking down one of the most overlooked reasons business owners struggle to stay consistent online: the barrier to entry.I’m sharing what “barrier to entry” actually means, why your content feels heavier on some platforms than others, and how to dissolve the things that make showing up feel like a chore. From choosing platforms that feel natural, to repurposing your content across multiple channels, to identifying what specifically stops you from taking action — we’re walking through it all.I’m also pulling back the curtain on my own process: the perfectionism, the time commitment, and what I changed so podcasting finally feels doable again.If you’re tired of forcing yourself to post or “just get something up,” this episode will help you shift back into creating from a place of energy, clarity, and ease.Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on YouTubeRelated Episodes:Episode #: TitleEpisode #: TitleEpisode #: TitleMore about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m sharing the real reason I decided to bring the podcast back — and honestly, it wasn’t part of the 2025 plan. Over the last two months, four different students across my mastermind and scalability programs mentioned that they’ve listened to every episode, missed the podcast, and wished it would return. These are my highest-level clients… and hearing that kind of feedback repeatedly made it impossible to ignore.So in this episode, I’m breaking down the signs that told me it was time to restart the show, why the podcast attracts my dreamiest clients more than any other platform, and how it aligns with the direction my business is moving in 2026 — specifically my word of the year: depth.You’ll also hear why I relaunched quietly without a big promo push (think: November + two babies + solo parenting + Black Friday chaos), and how short, 5–15 minute episodes are helping me become a stronger mentor by forcing me to cut the fluff and get straight to the point.Finally, I’m giving you one simple action step — one that might honestly shift the way you show up in your business moving into 2026.Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today’s episode, I’m officially back on the mic and kicking things off with a raw, behind-the-scenes update. I’m sharing why I’m ditching polished intros, perfect editing, and long episodes in favor of a more real, voice-memo-style format that actually fits into the tiny pockets of life—for me and for you.I also give a life update after seven months away, including postpartum realities, becoming a mom of two, finally having a home office I love, being flown out by Kajabi (still surreal), and diving headfirst into Christmas mode way too early.Then I shift into a deeper conversation I’ve been having everywhere lately: what it truly looks like to balance motherhood, marriage, and running a thriving business—especially when you’re the primary income earner. I open up about navigating flipped household roles, my journey from wanting to be a stay-at-home mom to becoming the breadwinner, and how my husband and I are figuring out this season together.Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG UniversitySome of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Connect with Mya:Follow on Instagram @myanichol Join my email listCheck out my websiteNow on YouTubeMore about the Radical Disruption podcast: Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!Make sure to hit subscribe/follow so you never miss an episode!

In today's episode, I'm sharing why I'm putting a pause on podcasting. My heart hasn't been in podcasting for a little while, but I've been fighting with the fact that I've needed a break. I had this arbitrary rule I put in place for myself that I couldn't take a break from the podcast. But this rule was made for no real reason, so now I need to trust myself that taking a step back is the right choice. I encourage you to throw out the rulebook that is keeping you from doing what you love. Make necessary changes, find what you love, and take the right path for you. I won't be gone forever, but for now, I'm sending you all the love!Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/22/pause-on-podcasting/Resources & Links:Episode 108: $100 million dollar advice from Brendon Burchard150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In today's episode, I ask: Is relatable content holding you back from making sales? This could be through your content, your offers, your client conversations, or anything else. Where and what are you holding back from sharing because you're afraid it's not relatable?In my recent content journey, I've realized that I've been holding back parts of myself for fear that they're not relatable. But the truth is that I'm not here to be relatable. I'm here to be an innovator, a thought-provoker, someone who pushes other people to be their best selves, whatever that might look like.So, what are you holding back on sharing because you're afraid that it's not relatable? Share that today.In today’s episode, I cover:How different stories and backgrounds don't discredit successWhy unrelatable content can still be powerfulHow my goal as a content creator and as a business owner is just to be really good at being meWhy I want people to see that my dreams and my actions are impacting their destinyHow I'm not here to be relatable Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/15/relatable-content/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm sharing 10 Instagram Story ideas for you to sell your offer in under 5 minutes. (This is technically a part two episode, so go check out episode 46 for more ideas!)I'm going in-depth on these 10 ideas so you can take away some inspiration to make selling easier on Instagram. But I want to be really real with you; this is going to get you a whole whopping 10 days of selling, which is great, but it is just a start. What you really need is an easy plug-and-play system that makes selling easier beyond those 10 days. You can learn more about my Plug & Get Paid offer here.In today’s episode, I cover:What your ideal client has tried in the past but hasn't workedWhat is a thought that your ideas client has had but wouldn't admit to havingShare a short tutorial or walk-through and say you share more like that inside of your paid offerWhat is something that has happened in your day-to-day life recently that could be related to your offerWhat is the method, framework, or blueprint that you teach in your offer that provides resultsWhat is a mistake that you made that ultimately led you to a winWhat do you do versus what do you not when teaching inside your offerThis isn't just (blank); it's the beginning of (blank)What is in their head that is moving them towards their goalsTake something you've heard or seen recently that you disagree with and talk about why Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/08/instagram-story-ideas/Resources & Links:Episode 46: Selling on Instagram - 10 in-depth ideasPlug & Get Paid150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In today's episode, I'm sharing 7 simple ways to increase your revenue without increasing your workload.One of the key things to implementing the strategies I share today is you need to have a tool like Kajabi to implement them easily and efficiently. These strategies will help you reach sustainability while increasing your revenue.In today’s episode, I cover:Order bumpsIncluding multiple payment typesOffering payment plansOffering an alumni discountAdding a late fee for defaulted paymentsAdding in a higher or lower tier to an offerBundling several offers together for a limited time only Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/04/01/increase-your-revenue/Resources & Links:Kajabi 30-day free trial + 20 free story templates150 Free HooksList Building 101ManychatIG University

In today's episode, I'm discussing the number one reason why your business isn't scaling, and that's tracking your business metrics.While it is possible to grow without tracking numbers initially, sustainable scaling requires detailed metric analysis. At my current business level, most of my time is spent analyzing numbers, experimenting, and optimizing rather than creating new content.Check out my Scalability program, which is open for enrollment until March 31st at 10 PM MT!In today’s episode, I cover:Essential metrics businesses should trackWhat traffic-to-offer conversion rates should look likeHow opt-in form conversions worksWhat tripwire conversion rates look likeWhat upsell conversion rates should be  Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/03/25/why-your-business-isnt-scaling/ Resources & Links:ScalabilityClickUpThe Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In this episode, I'm sharing 5 ways to keep people on your content longer so your content views skyrocket. I'm also sharing a quick recap of what's happening in my world.The goal of this episode is to provide you with strategies for holding attention, not necessarily creating the hook that grabs attention to start with. I'm diving into 5 strategies to get your audience to spend as much time on your content as possible. In today’s episode, I cover:Ways to create a loop to increase engagementHow to make your content visually engagingWhat pattern interruption is and how to use it throughout a postHow to lead people with your captionWhy you should keep your content concise Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/03/18/keep-people-on-your-content-longer/Resources & Links:The Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, I’m excited for you to hear how Scalability student Jade scaled to $10k months. We’ll dive into how Jade has scaled from $2k and $3k to several $10k months using what she learned in Scalability.Jade is a social media strategist and manager who helps entrepreneurs turn their content into real business growth, not just likes and views. She’s worked with clients across various industries, from online service providers to brick-and-mortar stores and hair salons, helping them increase website traffic, generate leads, and boost sales through strategic social media marketing. In today’s episode, we cover:The struggles she faced before joining ScalabilityHow lessening the number of offers led to more successHow she finds leadsHow she changed pricing to reflect the quality of her servicesWays she leveled up the client experienceHow she stands out to gain and retain clientsThe mindset shifts that have helped her focus and maintain sustainability in her business Connect with Jade: Follow on Instagram @jade.mc.neilVisit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/03/11/10k-months/Resources & Links:The Online Blueprint150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

In this episode, I'm sharing how to make more money with Kajabi in 2025. This episode is a continuation of last week's episode, where I talked about the takeaways I learned from the Kajabi partner retreat. Kajabi has been a vital platform in helping me build and scale my business. So today, I wanted to give you an inside look at how Kajabi helps me make more money in my business. In today’s episode, I cover:Memberships and all the customization features, customer experience, and Kajabi CommunitiesHow Kajabi allows you to utilize upsells, down sells, and order bumpsWhy offer bundles can make you more in KajabiHow to build an affiliate program for your offer in KajabiWhy paid or free communities in Kajabi can help your business Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/03/04/kajabi/ Resources & Links:Kajabi 30-day free trial + 2 bonuses150 Free HooksList Building 101ManychatIG University

In this episode, I'm sharing about my incredible opportunity to go to Napa Valley to attend Kajabi's first-ever partner retreat. I dive into $100 million advice from Brendon Burchard and the takeaways I learned.Brendon Burchard is a high-performance coach, author, and motivational speaker. At the retreat, he talked about pivoting in your business, leadership, and the future of AI. In today’s episode, I cover:Why it’s more important to love what you do more than making moneyHow pivoting in your business is okayBuilding recurring revenue and how that is the key to lasting true wealthWhy getting in the room is importantHow to scale yourself with AI cloningWhy it’s important to sell more than one thing and nurture your funnel less Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/25/brendon-burchard/ Resources & Links:Kajabi 30-day free trial + 20 free story templatesDelphi AI Clone - 50% off your first month150 Free HooksList Building 101ManychatIG University

In this episode, I’m sharing the best lesson and the hardest lesson I’ve had to learn as an entrepreneur. If you are looking to build a life-giving business, this episode is for you. I was talking with a client about goals for 2025 based on 2024, and the biggest change she wanted to make was not doing everything at the last minute. That conversation reminded me I had to learn to let go of the sense of urgency to make my business thrive. I had to learn that nothing is an emergency in business.In today’s episode, I cover:How to not do everything last minuteGetting out of the “rush” zoneHow nothing is an emergency in business; nothing needs to be so urgentBuilding your business with long-term thinking, not instant gratificationWhy you don’t have to execute the second you come up with an ideaHow to stop and ask yourself, “But what if I wait?”Why spaciousness is the goal, and urgency is not going to get you there Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/18/best-lesson/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In this episode, I'm sharing everything you need to know about the new Instagram feature, Trial Reels. I dive into the tests I did with Trial Reels and share my opinion on whether it's worth your time. I'm also sharing a quick and raw update on what's happening in my life. Trial Reels is a new Instagram feature where you can post a Reel that doesn't get shown to your followers or appear anywhere on your feed, Reels tab, or your account. Its purpose is to do a trial run of your content so you can see how people who don't follow you interact with it, and then you can decide if you want to share that content with your audience. In today’s episode, I cover:How Trial Reels is only for posting reels, not posts or carouselsHow posting a Reel currently works, and what is different with Trial ReelsThe results I've seen from testing different pieces of content in Trial Reels vs. ReelsWhy Trial Reels specifically target people who aren't following youHow many Trial Reels I've posted, and how many followers I've gained from themHow long my test trials took to gain any tractionWhat kind of Reels perform bestWhy your content still needs to make it to your feed for the audience you've already grown, regardless of how it does in Trials Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/11/instagram-trial-reels/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This episode was inspired by a really great question I got from someone in my Instagram community. Today, I'm sharing some general guidance on how to decide what content to share for free vs. what to charge for. The balance of giving and selling is what builds a sustainable business. People aren't just paying for your information; they're paying for your experience, your perspective, and your tools to implement. Share the what and the why for free, but charge for the how.In today’s episode, I cover:Tips on the type of content to share for freeHow information alone doesn’t create resultsThat people who pay, pay attentionHow your information should help with their problem and guide them on how to implement the solutionThe ultimate goal of all content is to sell the transformationWhy share the “what” and “why” for free but charge for the “how”How everyone’s business is different, so do what works best for you Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/02/04/what-to-share-for-free/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm walking you through how to handle negative customer feedback. (I also have a fun surprise to share with you all!)We all receive negative feedback in our businesses at some point, but feedback is just a data point. You get to decide what you do with it. I'm sharing some examples of what I've experienced and how I reacted.In today’s episode, I cover:How even negative feedback can be valuable informationWhy every piece of feedback does not mean you have to take actionHow to find what multiple people are saying, not focus on one person’s opinionWhy to hold off on knee-jerk reactionsA script I use for how to respond to negative feedbackHow you can ask questions to learn more about how to make your offer better Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/28/negative-customer-feedback/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today's episode, I'm sharing how I set goals in my business for the year. It's a little different than how some people do it, but you'll take away some new ideas on how to set your goals for the new year.In this episode, I dive deep into how to plan your life first, then fill in the gaps of time with your business goals. We are focusing on yearly, big-picture goals. In today’s episode, I cover:Ways to recap what went right or wrong in 2024 and how to expand or change in 2025How I pull out a calendar for the entire year and plan out my personal life first, then focus on business planningCategorizing big projects first, then smaller projects that I want to accomplish throughout the yearWhy celebrating the wins in 2025 is importantHow focusing on how you want your business to feel this next year helps you create goals to reach thatHow goal setting is more than just revenue numbers Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/21/how-i-set-goals-in-my-business/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today’s episode is a good reminder to provide value, but don’t forget to do this one thing: sell. In this episode, I share different scenarios that happened recently in my business that reminded me that selling is providing value. We don’t always have to provide free educational value in every single place we are reaching our audience. You can provide value, but don’t forget to sell!In today’s episode, I cover:How I use my Instagram stories to connect as a human being while building my personal brandWhy implementation equals transformation inside of your offerWhy information does not equal transformationHow people who pay, pay attentionWe should spend as much time selling our offer as we do creating free value contentConnect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2025/01/14/provide-value/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today, I'm sharing a sales technique that made me $20k. I recently used this technique to launch my Plug and Get Paid course and saw massive success.In this episode, I'm walking you through how to sell an offer by selling the lifestyle the offer will bring. In sales, we often don't think about the transformation as how it integrates into someone's life and what it would actually look like in a very specific scenario.In today’s episode, I cover:Examples of selling by using specific scenariosWhy your messaging has to resonate with peopleHow to show how your offer will integrate into their life and benefit their lifestyle and routineHow to show the physical representation of the emotional aspect that you help people withWhy you need to sell the lifestyle on your sales page, Instagram stories, and in conversationsHow being specific and talking to one person actually helps more people than if you were trying to talk to everyone Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2025/01/08/sales-technique/ Resources & Links:Plug and Get Paid Course150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This is my 100th episode of the podcast! To say that I'm shocked to be here recording this episode would be an understatement. I was struggling with what my topic should be because I wanted to make it extra special for this milestone. I then realized that I haven't missed a week of recording since I started the podcast in February 2023, so I don't need to put so much pressure on today's episode. I'm sharing the lessons I've learned since starting this podcast in the hope that these lessons can help you win in your business. In today’s episode, I cover:Not putting too much pressure on yourself for any one piece of contentHow proud I am that I show up for this podcast even when an episode or show metrics aren’t where I want them to beWhy I do this podcast for the people and not the moneyHow consistency is more important than perfectionNot relying on vanity metrics and external validation to reach successHow if you can’t sell when you have 100 people watching, you won’t be able to sell when you have 10,000 people watching Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/31/the-reason-youre-not-winning/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templates

If you have an Instagram account that is stale, sitting inactive, or needs optimizing, this episode is for you. I’m talking all about how to revive a dead Instagram account. I’ve lost some followers in the last year, so I know what you’re going through! But I’ve figured out key steps to take and am back to growing my Instagram account. Breathe new life into your Instagram account with these simple steps.In today’s episode, I cover:Why you do or don’t have to start a new account How to focus and hone in on your nicheIdeas on how to elevate and refresh your branding and aestheticsWhy you need to remove inactive followersIf applicable, you should post a reintroduction to your audience about what’s to come on your accountWhy you should post 10 pieces of high-quality content right off the batHow the next piece of content should be the most valuableWhy actively engaging with your audience makes a differenceHow and why you need to commit to consistency Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/24/how-to-revive-a-dead-instagram-account/Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

This episode is the last part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous three parts, be sure to listen to My business is not my baby - navigating entrepreneurship as a new mom, I hit rock bottom, and I canceled my summit. I have a special guest with me today (my husband!) to talk about lessons learned from investing in franchises. We're sharing a real and raw look at our journey with investing in the franchise Dirty Dough, including walking you through opening and closing multiple store locations and what that loss looked like. In today’s episode, we cover:What made us decide to become franchise owners How we decided on what franchise to invest inWhat it was like to scale so quicklyThe challenges we faced opening the storesThe challenges we saw with corporateWhen we first realized that the business wasn’t workingWhat the process looked like when selling the stores The lessons we’ve learned from this journey Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/17/lessons-learned-from-investing-in-franchises/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

Today's episode is the third part of a four-part series where I'm pulling back the curtain on everything that's happened in 2024. If you haven't listened to the previous two parts, be sure to listen to I hit rock bottom and I canceled my summit. In this episode, I'm sharing a recap of this past year, how navigating entrepreneurship as a new mom has impacted my business, and how I'm changing things up. Being a mom is going to exponentially impact your business in all the best ways. In today’s episode, I cover:Simplifying my offers by applying the 80/20 rule Taking on fewer callsProtecting my peace of mindThinking more about long-term decisionsHow to use ads to buy back more of your timeNot pursuing someone else’s version of successHow momentum doesn’t happen; it’s createdHow different seasons call you into different levels Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTubeMake sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/12/10/navigating-entrepreneurship-as-a-new-mom/Resources & Links:Kajabi 30-day free trial + 20 free story templatesSuccessful Ads Club150 Free HooksList Building 101ManychatIG UniversityMentioned in this episode:Join IG University!IGU

Before you listen to today's episode about how I hit rock bottom, be sure to listen to the episode before this called I canceled my summit. This is part two of an unofficial series I'm doing where I'm getting raw and open about the obstacles I've faced in the last year.In this episode, I'm sharing the disappointment I've felt in myself, the feeling that I've failed, and how I lost the ability to dream, but I'm also walking you through the things that helped me dig my way out of these feelings after hitting rock bottom.In today’s episode, I cover:How and why to set strict social media boundariesWhy you should put a huge emphasis on income-producing activitiesWhat daily mindset work looks like and can do for youPrompts to help you journal through to a mindset shiftHow my struggles don't define me; they refine meWhy filling my cup daily and taking care of myself is crucial Next week's episode will be the next part of this series about the behind-the-scenes of my business, so stay tuned. Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/12/03/i-hit-rock-bottom/ Resources & Links:150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In full transparency, I have known that I was going to record this solo episode about how I canceled my summit for a few months now. I have been putting it off because it’s been such a painful experience. But I’m doing a small series, and this will be the first part. In this episode, I share a raw and real behind-the-scenes look at the challenges I’ve faced this year in my business and personal life. I hope the takeaway from this episode is a lesson about trusting yourself and valuing your boundaries.In today’s episode, I cover:How to understand that not everyone notices every single detail of what you’re doingWhy paying attention to your body when it’s telling you to slow down is crucialPreparing for every possible outcome with an event, including having an air-tight contractProtecting your business, no matter how friendly the connection with someone else might feelHow to keep momentum going in your businessThe logistical steps I took to cancel my eventHow you can’t pour from an empty cupThat you’re not alone in all the things you’re going through Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/26/i-canceled-my-summit/ Resources & Links:Follow Rachel Kitto150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

I’m excited to have my amazing student here in today's episode! We talk about how Scalability student Elea made $90k in 6 months. Elea shares her background of becoming an extremely successful real estate agent at the age of 21. After four years of her career, she wanted to continue to level up by starting her own digital business and teaching real estate agents how to grow their business with leads through Instagram. She walks through what her Business of Real Estate programs entail.In today’s episode, we cover:The breakdown of how she grew her Instagram account from zero followers to currently 50k in about 7 monthsElea’s goals for growth in the next yearStrategies for contentWhat the Scalability program has done for her businessHow email marketing plays a huge role in her launchesWhere a majority of Elea’s sales come fromTips for staying focused and taking care of yourselfHow to sell to different personalities Connect with Elea: Connect on Instagram @living.with.elea or @businessof_realestateVisit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode!Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.Find the complete show notes here: https://myanichol.com/2024/11/19/scalability-student/Resources & Links:Elea’s PlaybookElea’s Instagram JUMPSTART MasterclassElea’s Realtor Content VaultElea’s FREEBIE: 14-Day Lead Generation Challenge150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU

In today’s episode, I’m excited to have one of my amazing students, who I also consider a friend, here to walk us through how to generate leads with YouTube. Stephanie shares her background in photography and moving into the marketing and business world. She now teaches business owners how to show up online to grow their businesses using YouTube, Instagram, and email marketing. Stephanie also talks about just getting back after maternity leave, what it looked like to prepare for her leave, and what it’s taking to get back into the swing of things. In today’s episode, we cover:Tips for creating content on YouTubeWhat equipment to use to start creating contentYouTube tips and tricks to drive traction from visitorsHow to ideate content Why optimizing your content based on data is importantStephanie’s top three strategies for lead generation on YouTubeSEO tips for YouTube Connect with Stephanie: Connect on Instagram @stephanielynnkase Follow on YouTube Visit her website Connect with Mya:Follow on Instagram @myanicholJoin my email listCheck out my websiteNow on YouTube Make sure to hit subscribe/follow so you never miss an episode! Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you. Find the complete show notes here: https://myanichol.com/2024/11/12/generate-leads-with-youtube/Resources & Links:Online Marketing Club waitlistStephanie’s FREEBIE: Scale Your Business with YouTube in Just 4 Hours/WeekTubebuddy150 Free HooksList Building 101ManychatIG UniversityKajabi 30-day free trial + 20 free story templatesMentioned in this episode:Join IG University!IGU