Purpose Under Pressure

A title might give you authority. A role might give you responsibility. But neither one earns you the right to be followed. Leaders who lead well are trusted by their team. More importantly, the trust their team.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Pat McManamon, Senior Partner and Trainer at Sandler by the Ruby Group, to talk about what leadership actually requires when the pressure is real. They dig into the four roles every effective leader has to balance—supervisor, coach, mentor, and trainer—and why leaning on just one of them limits your team.In case you were wondering how you can become a better leader, this episode breaks down what it takes to build trust, make better decisions, and avoid the shortcuts that can create bigger problems down the road.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Most leaders default to telling instead of developing– Real leadership requires balancing the roles of coach, mentor, trainer, and supervisor– Promoting top performers often creates untrained leaders– Hiring the wrong person damages the entire team– Filling a seat fast creates long-term problems– Teams trust what you do more than what you say– Trust earns you the right to challenge and coach– Inconsistent strategy breaks confidence in leadership– Comfortable teams stop growing——————-Helpful Links:Pat McManamon, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

A title might say you’re in charge. A position might say people report to you. But neither one guarantees that anyone actually trusts you.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies,takes a direct look at trust, one of the most important and most misunderstood parts of leadership. Not whether you think you’ve earned it, but whether your team actually gives it to you.If you lead people, this is a chance to take an honest look in the mirror. Because trust is something that you earn. Trust is never something you are given.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– If your team hides problems until they blow up, they don’t trust you– Bad news travels fast on strong teams, and gets buried on weak ones– If no one pushes back on your ideas, you’ve created fear, not alignment– Respectful disagreement is proof your team believes you’ll listen– If people only bring you polished work, they don’t trust you with the process– If your team is quiet, guarded, or careful, they’re protecting themselves from you– You don’t get trust because you think you’re trustworthy. You earn trust based on how you behave– If trust is missing, you already know why, you just haven’t owned it yet——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

The last conference you went to that didn’t change much in how you did things back at home? It could be that the conference was too good! You’ve got pages of notes, a head full of ideas, and a version of yourself that’s ready to operate at a higher level. But by Monday, reality shows up and most of it never gets touched again.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes back Jason Reynolds, Partner and Trainer at Sandler by the Ruby Group. They talk about the recent Sandler Sales Conference, where AI was a chief topic of importance, and how to maximize the return on investment for salespeople when they get back home and get back to work.Condense your notes. Identify one or two ideas. Pressure-test them in your own business. Then teach them. Growth happens in the follow-through. And the professionals who improve are the ones who simplify, act, and stay consistent long after the conference ends.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:–Conferences fail when you try to implement everything at once–Going in with a clear objective improves what you take away–Information overload is the biggest enemy of execution–AI should be viewed as a performance enhancer. It is not a threat.–Condensing notes forces clarity and action–Testing ideas yourself builds credibility before teaching others–Growth requires discomfort—pay attention to what challenges you–Consistency, not intensity, drives long-term improvement–One implemented idea beats twenty forgotten ones——————-Helpful Links:Jason Reynolds, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Most people leave a conference feeling fired up… and by Tuesday, they’re right back where they started. Not because the ideas weren’t good—but because the gap between inspiration and execution is wider than we want to admit.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, takes a different angle on professional growth from sales conferences, trade shows, and leadership events. Instead of chasing the areas where you struggle most, lean into what you already do well and build from there.We all know the excitement of learning something new, the reality of returning to a full inbox, and the frustration of falling back into old habits. This approach doesn’t rely on massive change overnight, but instead focuses on small, intentional improvements that compound over time.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:–Most conference motivation fades quickly without a plan for execution–Strengthening your strengths creates faster, more sustainable growth–Trying to “fix everything” at once often leads to doing nothing–Big ideas from experts can overwhelm if you’re not ready for them–Small, practical tips from peers are often more actionable–Use sessions for growth areas you already understand–Use networking for real-world solutions to your struggles——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some sales are hard because the competition is strong. Others, because of budget issues. But sometimes, the buyer just doesn’t know he has a problem. That means the salesperson has to help someone notice what has been ignored, understand why it matters, and decide that taking action now is better than putting it off again. That’s pressure!In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Tyler Roberts, VP of A-Gas, about selling in exactly that kind of environment. In many cases, the challenge is helping people see why the service matters at all, especially when time is short, habits are established, and the extra step can feel easy to skip.Then, when the need is shown, comes the competition. In a commodity-driven market, where price can easily dominate the conversation, teams that can become a strategic partner instead of just another vendor win in the long term. It is a strong conversation about sales, timing, education, and the challenge of creating urgency when the need is real but not always obvious to the buyer.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Education is often the first step in creating urgency with buyers.-Economic incentives usually motivate action faster than mission alone.-Selling only on price is a losing strategy in a commodity market.-Strategic partnerships help customers prepare for future industry changes.-Good sales techniques help customers recognize problems before they become bigger ones.——————-Helpful Links:Tyler Roberts, Commercial VP, A-Gas: https://www.agas.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some rooms are filled with opportunity. Others are filled with people trying to take advantage of it. Too many sales professionals attend events, meetings, and conferences thinking they’re supposed to sell. Or worse, without any purpose at all.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explores the critical difference between networking, networking events, and prospecting—three ideas that are often treated as if they’re the same thing. They aren’t. Networking is a constant activity tied to your personal brand, while networking events are simply environments where people hope to build relationships. Prospecting, on the other hand, requires planning and research long before any event begins.When sales professionals understand the difference between building relationships and pursuing business, the pressure gets manageable, and the results beg to follow.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Networking, networking events, and prospecting are three very different activities-Networking is constant and tied directly to your personal brand-Networking events are about relationship development, not selling-Trying to sell at a networking event usually backfires-Success at a networking event may mean starting just one meaningful relationship-Know who you want to meet before attending an event and understand why you want to meet that person-Prospecting requires preparation and research before contact-A trusted network creates referrals and opportunities-Doing the right thing at the right time builds lasting credibility——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Have you ever sat through a meeting and wondered why you were there in the first place? No clear purpose. No agenda. No idea when it would end. It causes frustration, wasted time, and conversations that drift without direction. And it gets in the way of the purpose.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Sandler by the Ruby Group Partner and Trainer Tom Thon to discuss one of the most practical tools in the Sandler methodology: the Upfront Contract. The conversation explores how simple agreements at the beginning of a meeting can establish clarity, respect, and professionalism between two people trying to determine whether they should do business together. When both parties know what to expect, pressure drops, and the meeting becomes focused on solving real problems rather than navigating uncertainty.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-An upfront contract creates clarity at the start of a meeting-It establishes mutual agreements instead of assumptions-Buyers feel less pressure when expectations are clear-Meetings stay focused when everyone knows the agenda-Upfront contracts can be reset throughout longer sales cycles-Clear agreements help protect both parties’ time——————-Helpful Links:Tom Thon, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

You’re wondering if you’re ready. Did you train hard enough? Did you prepare? And there’s not much you can do about that. That’s human nature. But your buyer is concerned about things, too. And wouldn’t it be great to help them remove those concerns right from the start? In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, breaks down four universal concerns almost every customer has when meeting with a salesperson and explains how recognizing them can immediately lower tension and build trust.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Customers often enter meetings worried their time will be wasted-If someone agreed to meet, they are interested in something-Buyers want a professional to guide the conversation-Many customers mentally decide they are “not buying today”-Pressure drops when expectations are set early-Preparation shows professionalism and respect-Setting an agenda helps both sides stay focused-Defining the time limit protects everyone’s schedule-Giving permission to walk away removes sales pressure——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Quotas. Goals. Expectations. The fear of losing deals you feel you should win. It adds pressure, and people can smell it on you. And when that pressure we put on ourselves to succeed takes over, it quietly pushes prospects away, even when the solution is right for them.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Sandler by the Ruby Group partner and trainer Jordan Mullet to break down what a true no-pressure sales call looks like. They explore why even good salespeople become pushy, where that pressure really comes from, and how professionals can stay focused on helping buyers make the best decision instead of chasing the outcome. They also discuss the importance of a full pipeline, emotional awareness, and the discipline to let a deal die when it’s not right. Ironically, pulling back often reveals the truth and allows buyers to move forward on their own terms.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Most sales pressure comes from internal emotions-Quotas and goals can drive unhealthy behavior if unmanaged-A no-pressure call focuses on helping the buyer make a good decision-Emotional awareness is critical in high-stakes conversations-A full pipeline gives salespeople freedom to walk away-Accepting a no can create trust and open new opportunities-Pulling back often reveals the buyer’s true intent-Buyers purchase in spite of pressure, not because of it-Discipline and training are required to master this balance——————-Helpful Links:Jordan Mullet, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

People don’t like high-pressure sales. It feels forced. It feels uncomfortable. But what many don’t realize is that avoiding the sale altogether can be just as damaging. When fear of rejection keeps you from doing your job, you’re not serving anyone. You’re just wasting time and calling it kindness.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks about the danger on the other side of pushy selling. While high pressure gives sales a bad reputation, passive selling quietly destroys results.Don’t force people into decisions. But don’t hide from them either. Be confident, be prepared, and have the courage to ask for the business when it’s the right fit.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-High-pressure selling damages trust and reputation-Passive selling is the opposite extreme and just as ineffective-A true professional focuses on win-win outcomes-No today does not mean no forever-Confidence comes from believing in what you sell-Preparation allows you to uncover real needs-Respecting a prospect’s time builds credibility-Relationships should lead to purposeful conversations-Fear of rejection keeps many salespeople stuck——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

It’s harder than ever to reach people. Phones go unanswered. Emails get deleted without a second thought. And the more technology we add to make selling easier, the more guarded and distracted buyers seem to become. But the truth is, the problem isn’t the tools. It’s the way they’re being used.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Sandler by the Ruby Group partner and sales trainer Lauren Valentine about the right and wrong way to use email, texting, and digital outreach in today’s sales environment.Lauren shares best practices on subject lines, referral strategies, varied outreach methods, and why emotional detachment is essential in prospecting.It’s a reminder that great selling still comes down to doing the basics well, staying disciplined, and focusing on helping instead of pushing.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– The goal of prospecting is to generate interest. The goal of sales is to sell. There is a difference.– Buyers today are overwhelmed and skeptical due to spam, scams, and AI-generated messages.– Personalized outreach dramatically increases open and response rates.– Referral-based subject lines and common connections can help warm cold outreach.– Quality opportunities matter more than quantity in modern sales.– AI can help research prospects and identify industry pain points efficiently.– A varied outreach strategy (email, phone, LinkedIn, text) is more effective than relying on one channel.– Texting can be appropriate when contact information is publicly shared.– It may take 18–24 touchpoints before a prospect acknowledges your outreach.– Emotional detachment and a consistent prospecting system are key to long-term success.——————-Helpful Links:Lauren Valentine, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

We all want success, and most of us think we can handle it. We just need the opportunity. But sometimes the same opportunity that could change everything also brings the most pressure. Still, that's not the problem. Accepting the risk, and learning how to move forward with clarity when the stakes are high and the path isn’t fully visible...that's where the good stuff is!In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Ross Surratt, President and CEO of MFCP (Motion & Flow Control Products). Ross shares his journey from starting in an entry-level role to leading a national industrial distribution company, and why he chose growth and opportunity over short-term comfort early in his career.Ross offers his perspective on how leaders must balance innovation with discipline, take calculated risks without overextending, and stay focused on building resilient organizations that can adapt as technology and markets evolve…Under Pressure.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– The biggest opportunities often come with the highest risk– Transparency builds trust faster than authority– Leadership requires clarity, though many seek perfection– Honest mistakes can strengthen teams– Empowered people make better decisions– Sales and engineering must work together to create value– External pressure forces a stronger internal focus– Long-term growth comes from disciplined thinking– Risk must be managed well, while some might choose to avoid it——————-Helpful Links:Ross Surratt, President and CEO, Motion and Flow Control Products: https://www.mfcp.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Trust is burned. The constant calls, spam emails, and automated messages have trained people to ignore almost everything. If you’re frustrated that no one answers anymore, it may be the environment that salespeople have created for themselves.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, explains why buyers are so guarded today and what sellers need to understand before they try to fix their outreach. He shares real experiences as a small business owner overwhelmed by irrelevant calls, generic emails, and pushy LinkedIn messages, and why even good salespeople now face the consequences of bad ones.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Most buyers ignore outreach because trust has been broken by poor prospecting habits.– Volume and automation often create resistance instead of opportunity.– Being helpful and respectful is the fastest way to stand out.– When someone answers, focus on them instead of your pitch.– Don’t abuse the opportunity when a prospect engages.– Connection is not the same as a sale.– Outreach should always follow the Golden Rule.– Sellers must rebuild trust in a skeptical marketplace.——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When the pipeline is full, you’re riding high. You’re also secretly waiting for the drop. When it’s thin, you’re bracing for impact. And somewhere in between, you start questioning everything: Did I do enough? Did I miss something? Am I about to blow this month? That mental spiral can be avoided when we simply do the work.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Jason Reynolds, partner and trainer at Sandler by the Ruby Group, to talk about “behaviors”.Jason walks through Sandler’s “success triangle”. That includes behavior, attitude, and technique. Then he zeroes in on what sellers actually control: goals, plans, and actions. You may not control the market. You may not control buyer timing. But you absolutely control whether you make the call, send the email, ask for the introduction, or track your activity.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Sales is emotional because inconsistency creates mental pressure swings-Head trash can sabotage performance before the numbers ever do-Prospecting discomfort is normal — avoidance is costly-Use the “More, Better, Different” filter to adjust behaviors-Track activity like you would track diet or workouts-Leaders must model accountability before coaching it-Belief follows action, not the other way around-Start with one committed behavior and build momentum——————-Helpful Links:Jason Reynolds, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

You don’t need someone to explain pressure to you. Especially if you’re a salesperson. You live in it. You build it. You chase it. And most days, even when you hit your number, it still doesn’t feel like enough.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, chats with Robert Perry, speaks directly to sellers who are exhausted from trying to be better, faster, stronger every single day.But what if “more” isn’t the answer?If you’re doing your best, truly doing your best, then that has to be enough. Nothing more. Certainly nothing less.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Sales pressure is mostly self-imposed– You can’t control outcomes, only behaviors– 100% effort is the ceiling — there is no 110%– Measure activities, not just results– Celebrate the behaviors that move the needle– Improve one flaw at a time, not everything at once– Showing up daily compounds into real growth——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

You know the feeling. The need is real. The solution fits. On paper, this should be an easy “yes.” And yet something feels off. The conversation isn’t clicking. The energy is misaligned. You can sense it in your gut before you can explain it with words. That tension? That’s pressure — and how you respond to it determines whether the opportunity dies or deepens.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, chats with Robert Perry, partner and trainer at Sandler by the Ruby Group, to discuss buyer communication styles and what happens when seller and buyer aren’t in sync.Robert explains how the DISC framework, often misunderstood as a personality test, should instead be used as a communication tool. When a seller presents through their own natural style without adjusting to the buyer’s preferences, confusion creeps in. The responsibility to adjust? It’s on the seller. That’s good news!Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Most sales breakdowns happen because of communication misalignment– Buyer communication style is often revealed in the first 90–120 seconds– DISC should be used as a communication framework, instead of simply a personality label– The responsibility to adapt always falls on the salesperson– Body language, tone, and repeated questions can be early warning signs– When something feels off, trust your gut– Resetting the conversation can increase trust and credibility– Owning the miscommunication positions you as a consultative professional rather than a pushy salesperson– Slowing down often moves the sale forward faster– Pressure decreases when alignment increases——————-Helpful Links:Robert Perry, Partner and Trainer, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Growing a business is about people. That gets lost in the hustle to hit numbers and scale faster. It’s about the decisions you make when growth exposes cracks. And it’s about choosing, again and again, to build something that lasts .In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Joe Giovanini, President of MAG Resources, to talk about what it really takes to scale a business, the right way, for the right reasons. They talk about the importance of systems, structure, and repeatable processes, while being honest about the mistakes that come with hiring, growth, and leadership under pressure. And why most business problems aren’t about products at all. Business, and all that comes with it, is about people.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, Florida.Key Takeaways:—Scaling a business changes everything and you learn that what works at $1M won’t work at $5M—Processes protect culture as organizations grow—The wrong hire is one of the most expensive mistakes a leader can make—Strong businesses are built bottom-up.—Fulfilled people perform better, lead better, and stay longer—Ownership mindset beats micromanagement every time——————-Helpful Links:Joe Giovanini, President, MAG Resources: MAGResources.netSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

If we’re all trying to help people, why does it feel so hard to actually get along? It’s hard to realize, but beneath the frustration, the politics, the personalities, and the sharp edges, people are trying to do good, even when it doesn’t look like it. Pressure has a way of blurring that reality.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, shares three ways we as leaders or sellers can find common ground with our prospects, customers and team. Even if we might get along. You don’t have to be best friends to work together. You don’t have to see eye-to-eye to do something meaningful. But you do have to decide whether your ego or your purpose is going to lead the wayPurpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Most people want to help, even when their behavior says otherwise– Difficulty doesn’t mean someone is broken or bad– Perspective is shaped by experiences you’ll never fully see– Communication is the seller’s responsibility, not the buyer’s– Not everyone needs you right now, and that’s okay– Letting go can be an act of purpose. It doesn’t mean failure, and it doesn’t mean forever——————-Helpful Links:Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressure rises fastest when everyone wants it their way.In sales, leadership, and life, tension shows up the moment conversations stop being adult-to-adult and start turning into power plays. When one side needs to win, dominate, or control, progress stalls and pressure takes over.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Sandler trainer and Ruby Group partner Tom Thon about what “adult conversations” really look like in sales. They talk about emotional attachment, equal business stature, and how tools like upfront contracts can reveal whether real partnership is possible. If the goal is to create clarity, respect, and momentum under pressure, then this episode is for you.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Pressure increases when conversations become “me vs. you”-Buyers and sellers both contribute to immature dynamics-Emotional attachment changes how sellers communicate-Respect creates equal business stature-Upfront contracts set clarity, not control-It’s okay—and healthy—to hear “no”-Strong pipelines reduce desperate behavior——————-Helpful Links:Tom Thon, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

What happens when buyers or sellers insist on getting their way—or else?In this episode, Bryan Lefelhoc digs into a familiar but uncomfortable truth: when ground rules aren’t set, adults start acting like children. And in sales, that rarely ends well.Using a simple (and very real) family story, Bryan walks through why tantrums happen in business relationships, how unclear expectations create friction, and what it looks like to be the adult in the room—especially when the other side refuses to be.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey takeaways-When rules aren’t defined, people default to their own-“Me first” behavior shows up on both sides of the sales table-Clear expectations early prevent emotional blowups later-Defining success upfront changes how both sides behave-You don’t have to mirror childish behavior to move things forward-If you’re the only adult in the room, act like it-Strong relationships are built on clarity, not concessionHelpful Links: Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Sales is hard enough. It shouldn’t matter whether the seller is male or female. Sadly, it often does. Credibility is questioned. Assumptions are made. Meetings slip into after-hours settings, boundaries blur, and professionalism becomes something to manage instead of something to rely on. It shapes how women sell and what they’re up against every day, and that’s not right.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Lauren Valentine, Partner at Sandler by the Ruby Group, who is leading the organization’s expansion into New York’s Capital Region.The conversation ranges from equal stature in sales to ageism and the unique pressures women face in revenue-generating roles. Lauren explains how preparation, upfront contracts, and disarmingly honest conversations allow sellers of both sexes to earn respect rather than demand it.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Equal stature is earned through preparation and can be attained by any seller in any situation.-Trust is earned. Respect should be expected from both the seller and the buyer from the very beginning.-If a prospect won’t meet during business hours, that’s a qualification signal that shows the buyer may not be interested in the same things that you are.-Walking away can strengthen credibility.-Likability is not a substitute for structure and process-Clear boundaries protect both professionalism and purpose-Confidence grows when sellers stop trying to be “chosen.”-Ethical selling requires courage under pressure that demands results at all costs.——————-Helpful Links:Lauren Valentine, Partner, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

There are moments in life when quitting would make complete sense. When the pressure is just too much, and the purpose can’t seem to stay afloat. When the dream you were building suddenly feels impossible to carry alone. And yet, some people keep going anyway. They are called to finish what was started, no matter what it takes. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Brenda Lee Cutlip, president of Shelby Joes. Brenda’s husband and business partner “Shelby Joe” passed away as they were building the family business. She talks about faith, perseverance, and what it looks like to keep building, even when that means going it alone. How did she do it? From early local partnerships to growing regional distribution and future opportunities with larger chains, she explains how trust, relationships, and patience have helped to keep their dreams alive.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Pressure intensifies when the circumstances become almost unbearable-Faith can be a stabilizing force when plans fall apart-Community support often shows up when you least expect it-Growth doesn’t require certainty, just willingness-Loss can reshape a dream without ending it-Listening for peace can matter more than listening to opinions-Small confirmations can carry you through big uncertainty-You don’t need a safety net to take a meaningful step forward——————-Helpful Links:Brenda Lee Cutlip, President, Shelby Joes: https://shelbyjoes.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Losing a job can unravel more than a paycheck. It can quietly shake confidence, identity, and direction all at once. When work disappears, pressure fills the space it leaves behind. Certainly for the person who lost the position, but in many ways, also for the person who lost the employee. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Kim Pool, a career coach with IntoUSA. With more than 20 years of experience in career development and outplacement, Kim works with individuals navigating layoffs and career transitions while also helping employers support people well during difficult exits.We talk about what people actually experience after a job ends, like shock, doubt, anger, and fear, and why rushing into applications often backfires. We also discuss how thoughtful employers protect trust and culture by offering career support.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Job loss often disrupts identity before it disrupts finances-Panic-driven job searches usually delay progress-Clarity about values leads to better career decisions-Confidence grows when people understand what they bring to the table-Employers influence culture by how they handle transitions-Career coaching helps people regain direction in addition to finding openings-Pressure can become a reset point instead of a stopping point——————-Helpful Links:Kim Pool, Intoo USA: https://www.intoo.com/us/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Most business owners are focused on staying visible, staying competitive, and staying in business. What often gets overlooked is whether the digital spaces we rely on every day are actually usable for everyone who needs them. When systems aren’t built with intention, entire groups of people are quietly shut out. That’s not good for business, and it’s not fair.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, talks with Elizabeth Orley, founder of Elizabeth Ink, a consulting firm dedicated to making the digital world accessible for everyone.We break down what digital accessibility actually means in practical terms and towards marketing success. We also shed some light on the growing legal landscape around accessibility, the rise in lawsuits, and why overlays and quick fixes often do more harm than good.Building digital spaces that work for more people isn’t just good compliance or good marketing. It’s good business, done with intention. On purpose.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Digital accessibility affects websites, social media, video, and AI-generated content-Accessibility improvements often improve SEO and discoverability at the same time-Many businesses are exposed to legal risk without realizing it-Website overlays do not solve core accessibility issues and can create new problems-Proper headers and alt text help both screen readers and search engines-One in four Americans lives with some form of disability-Captions and transcripts improve engagement, and are not just meant for compliance-Accessibility is becoming a requirement in many states——————-Helpful Links:Elizabeth Orley, Elizabeth Ink: Elizabethink.netSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

It happens to many of us. Especially if we are high performers. The job is going well. Promotions have come quickly. Responsibility keeps stacking up. And yet something feels off. Energy fades. Health starts sending signals. The work that once felt meaningful begins to feel heavy. That’s where you need to make decisions, and that’s where purpose and pressure collide.We’re talking about careers, recruiting, and the business of both in this episode of Purpose Under Pressure. Host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Izka González, founder of The Hiring Revolution and an international talent acquisition consultant. Izka shares how she moved from Mexico City to Cleveland, built a successful corporate recruiting career, became a Mom, and then an Entrepreneur.She left her job when she had to leave her job. Plain and simple. She began sharing what she knew about hiring on LinkedIn, helping people understand how recruiting really works and why. And she built a business that bridges the gap between how hiring is perceived, and how it actually functions. Her message in this episode is that most careers aren’t broken, but they do require adaptation, clarity, and a willingness to challenge limiting beliefs. And they require Purpose, Under Pressure.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Burnout often shows up physically before we acknowledge it mentally-Fast career growth without boundaries can quietly become unsustainable-Financial awareness creates options during moments of transition-Many job-search struggles stem from mindset before strategy-Understanding how recruiting works changes how you show up-Personal branding is about clarity, not self-promotion-You can’t control hiring outcomes, but you can control preparation-AI and automation are changing work, not eliminating people-Saying “no” can be a necessary leadership decision-Reinvention often begins by using what you already know——————-Helpful Links: Izka Gonzalez, The Hiring Revolution: https://www.linkedin.com/newsletters/the-hiring-revolution-6934521483931127808/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Most people carry ideas they never act on. They picture different futures, better careers, bigger impact. But fear, comfort, and uncertainty quietly keep them stuck. Then every so often, someone decides to move anyway. No guarantees. No safety net. Just purpose. They are no different than others. They just weren’t afraid to try. And the won't give up.Janice Jokkel, business owner, coach, keynote speaker, and founder of The Biz Hive joins host Bryan Lefelhoc, founder of Bryan Media Strategies, in this episode of the Purpose Under Pressure Podcast. Janice talks about early sales leadership at a young age, building a successful family entertainment business, and then firing herself to save it. It's a story about success, burnout, humility, and bold reinvention.The conversation also dives into Janice’s upcoming book Built to Thrive, her mission to help business owners lead smarter and work less, and the mindset shift required to stop surviving and start building something sustainable. Foks, if you’ve ever thought about throwing up your hands and giving up, this episode will give you something else to think about. Thrive! Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Pivoting is required to adapt and to succeed under pressure-Founder syndrome can quietly become the biggest limitation in a business-Burnout often shows up before we’re willing to admit it-Sometimes the best move a leader can make is to fire themselves-Trusting your team is essential for real growth-Working harder does not always mean working smarter-Vulnerability is a leadership skill. -Surviving and thriving are two very different business outcomes——————-Helpful Links:Janice Jokkel, The Biz Hive: https://thebiz-hive.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Many people carry ideas they never act on. They picture different futures, better careers, bigger impact. But fear, comfort, and uncertainty quietly keep them stuck. Then every so often, someone decides to move anyway. No guarantees. No safety net. Just purpose. They are no different than others. They just weren’t afraid to try.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, has a conversation with Steven Walbolt, President of MDG Flooring America and Kiba Studios.Steve shares how he left corporate America to bet on himself, his family, and a struggling family business with nothing but faith, determination, and a refusal to quit. Let this episode serve as a reminder that nothing good comes easy for an entrepreneur. And that pressure doesn’t disappear when success shows up. But more so as an encouragement that acting on your purpose is what the purpose was meant for in the first place. Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-The leap into entrepreneurship is simple. That same leap is not easy. There is a differenceFear evolves into something different after success is achieved;-Comfort is is never the goal of being an Entrepreneur. Success is measured in Growth-Delegation is a leadership skill that must be learned-Systems create freedom.-Culture outperforms charisma-True success is measured by people developed.-Legacy is built through leadership.——————-Helpful Links:Steve Walbolt, President MDG Flooring America/Kiba Studios: https://www.mdgflooringamerica.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When pressure hits, it rarely announces itself. Most leaders don’t realize how close they are to crisis until something forces them to face it head-on. There’s a moment when everything feels like it could all fall apart. That moment, when approached on purpose, can be the turning point that keeps everything together and forges a new path forward.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Rod Neuenschwander, co-founder and president of Gift Ology and the Ruhlin Group, and author of From Crisis to Clarity. Rod opens up about losing his longtime business partner, John Ruhlin, and what it meant to rebuild a company and a future in the middle of grief.Rod speaks candidly about purpose, faith, decision-making, and the clarity that comes only when you refuse to quit, even when the path ahead is nothing like the path that you planned.This episode challenges leaders to step back and evaluate the cracks forming beneath the surface: the slow leaks, the ignored issues, the assumptions that feel safe until they’re not. It’s an invitation to confront what’s real and to find a way forward that’s focused, honest, and grounded in purpose rather than pressure.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Crisis often forms quietly long before leaders notice-Clear purpose becomes an anchor when pressure peaks-Culture cannot be created in crisis, It has to exist beforehand-Moving quickly creates clarity faster than planning from a distance-Most small businesses live only a few decisions away from crisis-A trusted team becomes the stabilizing force when everything else shifts——————-Helpful Links:Rod Neuenschwander: The Ruhlin Group http://businessonthebrink.com and http://giftologygroup.comCrisis to Clarity: A Proven Framework to Transform Your Business on the Brink: https://a.co/d/84TWxdsSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressure is a constant companion for anyone chasing excellence on the field, in the office, or anywhere expectations run high. Whether it’s a scoreboard or a bottom line, performance is measured, critics weigh in, and the stakes can be brutally public.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Coach Lee Owens, a sixteen time champion football coach at Ashland University, the University of Akron, The Ohio State Univeristy, Galion High School, Massilon and others along the way. They got together to talk about his new book, Spirit of a Team: Successful CEOs and Coaches Share Their Strategies for Achieving Excellence. Owens explains why he chose to write it after 45 years in coaching and how lessons from championship football connect directly to corporate leadership and everyday life.Topics like how recruiting great people, cultivating culture, and maintaining integrity form the foundation of lasting excellence are shared, as well as stories of players and leaders who embodied those principles. The mark a true leader leaves behind is legacy. For Owens, that legacy lives not in trophies or records, but in the young men and women who grew, learned, and carried his lessons forward.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-True excellence is more than achievement; it’s success with significance.-Every organization needs a “Tom Brady”, a difference maker who sets the tone.-The best leaders build culture before chasing results.-Pressure reveals motivation: if you’re in it for money or recognition alone, it will eventually break you.-Winning without integrity isn’t winning at all.-Preparation and belief can narrow the gap between underdog and champion.-Failure handled well builds resilience that success never could.-Great teams—and great companies—operate like families built on trust and shared values.-Legacy isn’t measured in stats, but in lives changed.——————-Helpful Links:Lee Owens: www.coachesplaybook.comSpirit of a Team: Available on Amazon - https://a.co/d/foPlNbvSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Technology can either fuel your business or drain it. For many leaders, IT once meant keeping the lights on. Today it defines whether a company can compete at all. The difference comes down to clarity, culture, and a willingness to grow without losing who you areIn this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Becky Cross, Vice President of Client Partnerships at FIT Technologies, a Cleveland-based managed IT services firm that supports clients nationwide. FIT has become known for its people-first culture, earning 11 consecutive NorthCoast 99 awards and maintaining steady growth while helping companies navigate complex technology challenges with clarity and purpose.Becky shares how FIT grew through the pandemic, doubling in size while preserving authentic client relationships and learning to scale responsibly. She explains how the company’s employee ownership structure and use of the Entrepreneurial Operating System (EOS) helped stabilize growth, strengthen internal culture, and reinforce a shared mission during turbulent times.The discussion explores what’s next for business technology — from cybersecurity to the rise of AI — and underscores how purpose-driven leadership and genuine partnerships can turn pressure into progress.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Growth works best when it’s built on trust and authentic relationships, not transactions-A strong company culture protects both employees and clients when pressure hits-Expanding too fast can expose cracks, but it also reveals where systems need strengthening-Employee ownership creates accountability that naturally improves service and outcomes-Structure and clarity (like the EOS model) can turn chaos into direction-Cybersecurity must be treated as a constant priority, not a one-time project-AI should be approached thoughtfully — use it to enhance people, not replace them-Technology decisions are business decisions; both require purpose and perspective-Partnering with experts can help small and midsize businesses compete at a higher level-Staying true to your “why” helps you adapt without losing your identity——————-Helpful Links:Becky Cross, VP Client Partnerships, FIT Technologies: https://www.fittechnologies.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressures don’t wait for a convenient moment. Talking about immigration and diversity is perhaps easier to put off than tackle.  But, perhaps, it's the things that make us most uncomfortable that are the most important to talk about.  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Christian Ponce, Executive Director for University Marketing at Indiana State University. Chris is a higher education marketing executive, an immigrant, a first-generation college graduate, and now a passionate advocate for multicultural marketing and inclusion in higher education.Together, they explore the challenges that international and multicultural students face, from loneliness and cultural barriers to the pressure of navigating systems not built with them in mind.This conversation is both candid and practical. It calls leaders, educators, and communities to recognize the changing demographics, to break down silos, and to embrace a new mainstream that is already here.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Pressures in higher education mirror the pressures of life: they demand resilience, adaptation, and clarity of purpose.-International students often experience deep loneliness, cultural dissonance, and language barriers that require intentional outreach.-Universities can’t rely on marketing “gloss”. Authenticity matters, and students will walk away if promises don’t match reality.-Inclusion and multicultural marketing make both moral and business sense, especially as demographics shift toward greater diversity.-Corporate America has long understood the value of speaking to diverse markets; higher ed can learn from that pragmatism.-Institutions must recognize the “new mainstream” — a generation that is majority diverse — and adapt their language and practices.-Mission clarity is vital: not every school can be everything to everyone, but each must be true to its identity.-Leadership must involve honest conversations about relevance, strategy, and breaking down silos across campus.-Authenticity, purpose, and mission-driven focus are the keys to thriving under pressure, for both individuals and institutions.——————-Helpful Links:Christian Ponce: https://www.chrisponce.com/Indiana State University: https://indianastate.edu/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Pressure has a way of testing us. Whether it comes through work, family, or unexpected challenges, it forces us to decide who we are and what matters most. In those moments, resilience and purpose often rise to the surface.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Gail Laux, founder of the Ohio Bird Sanctuary. She shares how a small project grew into one of Ohio’s leading nature and education centers, and how she navigated the difficult balance of family, leadership, and community expectations along the way.The conversation explores the realities of running a nonprofit like a business, the pressures of succession planning, and the personal trials that shaped Gail’s journey. She reflects on why the sanctuary has always been about more than birds, and how accessibility, education, and people remain at the heart of its mission.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Nonprofits thrive when treated with business discipline.-Listening to the community builds lasting support.-Leadership transitions require planning and patience.-Family challenges can reshape and strengthen mission.-Accessibility makes nature meaningful for everyone.Running a nonprofit means stewarding resources wisely.-Resilience is built by leaning on others.-Legacy lives on through people who carry the mission forward.——————-Helpful Links:Gail Laux, Ohio Bird Sanctuary: https://www.ohiobirdsanctuary.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Balancing a demanding career, raising children, and building a new business all at once takes resilience, creativity, and a clear sense of purpose. It’s the kind of challenge that forces you to slow down in some areas, speed up in others, and constantly adapt while staying true to what matters most.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Sruti Baz, co-founder of Moumas, a company making authentic Indian lentil kits accessible to families across the U.S. Sruti shares how food became her bridge for passing down culture to her children, why lentils offered both nourishment and opportunity, and how a late-night spark grew into a business with real momentum.From experimenting with homemade spice blends to selling at farmers markets and landing on grocery shelves, Sruti opens up about the ups and downs of building a startup. She talks about the operational hurdles, the importance of listening to customer feedback, and the lessons that come from taking risks one step at a time.Whether through scholarships, community engagement, or making healthy meals more accessible, Sruti shows that success is about more than profit; it’s about aligning business with purpose.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Even small risks can spark a business.-Friends and community feedback are invaluable for shaping new ideas.-Incremental growth builds confidence and keeps momentum steady.-Packaging, sizing, and presentation make a real difference in customer retention.-Balancing business with family requires constant re-centering and tough choices.-A supportive network, both personal and professional, is essential.-Staying true to values gives a company lasting direction.-Every challenge is a chance to refine and improve the product.-Success begins the moment you take the first step.——————-Helpful Links:Sruti Baz, Mouma's Indian Staples: https://www.eatmoumas.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some conversations force us to face realities we’d rather not think about. Behind closed doors and in neighborhoods that look picture-perfect, children are struggling. Abuse, neglect, and trauma don’t discriminate—they show up everywhere. When we pause long enough to recognize that, it changes the way we see our role as neighbors, friends, and community members.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Ashley Krause, Executive Director of the Children’s Center of Medina County. Ashley shares her journey into child advocacy, beginning with years of front-line work in child abuse investigations and leading to her role guiding a multidisciplinary team that supports children and families in crisis.Ashley opens a window into the day-to-day reality of the Children’s Center. She also talks candidly about the personal toll this work takes, how she balances her professional responsibilities with raising her own children, and why community awareness and kindness are essential in addressing child abuse.Ashley reminds us that even in the darkest situations, purpose can break through the pressure. Every act of belief, every moment of compassion, and every choice to get involved creates a pathway toward healing. The work is never easy, but it’s always worth it—because a child’s future depends on it.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Abuse and neglect happen everywhere, regardless of income or neighborhood.-The Children’s Center provides forensic interviews, foster visitation, advocacy, and prevention programs.-CASA (Court Appointed Special Advocates) gives children a voice in the legal system.-Post-COVID realities and increased openness about mental health are influencing abuse reporting.-Community awareness is crucial—“child abuse is a community problem that requires a community solution.”-Nearly 500 cases of abuse or neglect were investigated in Medina County in 2024 alone.-Many children know their abusers, making disclosure and prosecution complex.-Internet exploitation and generational cycles of abuse add new layers of difficulty.-Self-care and prevention education are critical for both professionals and parents.-Everyone can help—by volunteering, fostering, mentoring, or simply by showing kindness.——————-Helpful Links:Ashley Krause, Children’s Center of Medina County: https://medinacountychildrenscenter.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When the pressure mounts in leadership, especially in education, how do you keep moving forward with clarity and conviction? Today’s conversation explores how purpose and discipline sustain leaders in both education and. business when challenges threaten to derail progress. From educators to entrepreneurs, the same truths apply: it isn’t just about managing the present but about creating a culture that thrives in the midst of change.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, is joined by Scott Barron, Founder and Chief Reinvention Officer of School Growth and Educators Among Us. With years of experience as a school administrator, entrepreneur, and leadership coach, Scott shares his insights on how to support educators, build resilient cultures, and lead with both love and accountability. His work through School Growth and Educators Fellowship is transforming how schools and organizations adapt to change and sustain excellence.Scott and Bryan dive into the habits that make leaders effective, from communication that builds trust to creating cultures rooted in clear values. They explore why excellence isn’t just about goals but about habits of character and trust, and how the right culture becomes a competitive advantage no competitor can copy. The conversation also highlights the unique challenges educators face, why burnout happens, and how both schools and businesses can learn to thrive by leading with purpose.As the episode wraps, Scott outlines practical ways leaders can engage with his work—whether through his bestselling book Love Them and Lead Them, his upcoming book Laws of the Grapevine, or the Educators Fellowship. It’s a call to leaders everywhere: lead with clarity, reinforce culture with discipline, and never forget the power of purpose when the pressure is on.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:-Change is inevitable, but thriving requires leaders who know how to guide others through it.comes not from lofty goals but from daily habits of character, trust, and learning.-Communication should be viewed as a tool to build trust and engagement, not just information delivery.-In schools and businesses alike, culture is the ultimate strategy—and it’s what you tolerate that defines it.-Burnout is real, and leaders must intentionally rekindle passion to sustain purpose.-Hiring people who already embody values is easier than trying to train culture into them.-A strong culture is nearly impossible to copy, making it the strongest competitive advantage.-Leaders need humility and curiosity to listen deeply, adapt, and innovate.-Coaching accelerates learning curves and provides perspective that leaders can’t always find within their own organizations.-The true product of a school isn’t just the students—it’s the educators and the daily experience they create.——————-Helpful Links:Scott Barron: https://www.schoolgrowth.com/ and https://www.edfellowship.org/home-1Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Life has a way of testing us with pressures we never anticipated. Sometimes those pressures come in the form of obstacles at work, struggles in leadership, or moments of personal hardship that seem impossible to overcome. The question isn’t whether those pressures will come—it’s how we respond when they do. What does it look like to hold on to purpose when life knocks us down, and how do we rebuild when everything changes?In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with his close friend and pastor, Bill Ludwig, senior pastor at Five Stones Community Church and founder of Confluence. Bill is a pastor, but he’s many other things. He’s a serial entrepreneur, a leader, and someone who lives out a multi-vocational approach to purpose. Together, they explore Bill’s journey of helping others reach their potential, why curiosity is central to his calling, and how he uses every role he takes on as a way to connect with people.Bill also opens up about the devastating semi-truck accident that nearly took his life in 2022. He shares the raw details of recovery, the identity struggles that came with pain and setbacks, and how community, surrender, and a shift in perspective brought him through the darkest days. His story is one of resilience, contentment, and the surprising growth that can come from starting over.From curiosity-driven leadership to finding meaning after loss, this conversation offers wisdom for anyone facing obstacles. Bill reminds us that stopping, asking better questions, and giving ourselves permission to pursue what we truly want can transform pressure into purpose.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in Capital Region, New York, and in Jacksonville, FloridaKey Takeaways:– Purpose is often discovered in hindsight by looking at how experiences connect.– Multi-vocational leadership creates synergy between passions, income streams, and impact.– True connection happens when curiosity leads us into new places and relationships.– After catastrophic setbacks, surrender and community are key to recovery.– Hopelessness is often countered by people who refuse to let us stay there.– Small steps forward, even unnoticed, can lead to profound growth.– Pressure can cause us to lose identity—but it can also refine it.– Contentment often comes when we release control and embrace help.– Curiosity opens doors to solutions when obstacles seem insurmountable.– The best life is lived authentically—being yourself in every role.——————-Helpful Links:Bill Ludwig, 5 Stones Community Church: https://www.5stones.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When life throws its hardest punches, some people fold—but others rise with a drive that can’t be broken. Grit shows up in near-death moments, in the fight to recover from devastating setbacks, and in the relentless push to keep going when the odds are stacked high. It’s about refusing to quit when quitting would have been easier, and finding strength in places most people never even tap into.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes back Khash Saghafi, owner of Liberty Home Mortgage. Khash first appeared with Bryan in 2022 on the Dash of Grit podcast, sharing his journey of resilience and determination. Now, years later, he returns with fresh perspective on what it means to lead under pressure—whether mentoring high school wrestlers, rebuilding a business in a struggling industry, or living with the gratitude of someone who survived being stabbed and left for dead.The conversation explores what it looks like to push forward when everything says stop. Khash opens up about clawing his way back from financial collapse, what he learned from his father and wrestling coaches, and why honesty about struggles has built trust with his team and clients. He also shares how those lessons translate into guiding others, from young athletes to employees determined to weather the storm.And there’s even an unforgettable moment that proves Khash’s commitment: a mortgage closed from the side of a mountain at 14,000 feet. Under pressure, the people who refuse to quit aren’t just surviving—they’re leading, building, and inspiring others to do the same.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaKey Takeaways:-Resilience is built in the toughest moments, not the easy ones.-Wrestling taught Khash to live life action by action, inch by inch.-Nearly losing his life gave him a daily drive rooted in gratitude.-Leadership is about showing up and working alongside your people.-Culture thrives when truth is prioritized over perfection.-Motivation comes from life itself, not just business wins or losses.-Real success isn’t about chasing money—it’s about trusting the process.-Employees buy in when they see leaders living the values they preach.-Struggles don’t weaken credibility—they prove authenticity.——————-Helpful Links:Khash Saghafi: https://www.libertyhomemortgage.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some storms come from within. Others come from a past you thought you left behind. But what if everything you were taught to believe—about God, salvation, and what it means to be "good enough"—wasn't the truth after all? What if discovering the truth cost you everything you ever knew? That’s the kind of pressure that reshapes a life, and for one man, it became the start of something greater.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Eli Yoder, known by millions as the “Preaching Truck Driver.” Raised in a deeply conservative Old Order Amish community, Eli eventually left everything behind—his family, his upbringing, and even his name in some ways—to pursue a life of freedom, truth, and purpose. Today, he drives a truck and spreads the Gospel to millions online. His journey from legalism to liberation, from tradition to truth, is raw, real, and refreshingly honest.Bryan and Eli talk about what it means to be truly “deceived” by religion, why Eli left his Amish community the moment he turned 18, and how he found freedom in the pages of an English Bible. They explore Eli’s struggles with guilt, identity, and the courage it took to not only escape, but to speak out. Through stories of personal loss, joy, and transformation, Eli shows how purpose often reveals itself after the pressure breaks you open.Whether you’re curious about Amish tradition, wrestling with your own questions of faith, or just in need of a reminder that you’re not alone in the struggle, this conversation will meet you right where you are. It’s not about being perfect. It’s about being real, and being willing to step into something better.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaKey Takeaways:-Eli was raised in a strict Old Order Amish community that rejected modern conveniences—and salvation by faith.-His grandfather founded a more conservative sect of Amish, emphasizing manmade rules over Biblical truth.-Eli left the Amish at age 18 to avoid the cycle of guilt and shame he saw his father endure.-He lived in fear for years, believing he was doomed for leaving.-In 2017, a fellow ex-Amish friend challenged him to read the Bible in English. That changed everything.-Eli found Christ in the book of John while sitting in his semi-truck—and he hasn’t stopped sharing since.-His online videos, sermons, and Q&As reach millions and inspire people from all backgrounds.-His book Undeceived tells his full story, from Amish tradition to Christ's redemption.-Despite criticism, Eli remains committed to preaching grace, faith, and relationship over religion.-He continues to visit Amish communities, love others unconditionally, and live on purpose every day.——————-Helpful Links:Eli Yoder: https://eliyoder.com/Buy the Book: https://www.amazon.com/Undeceived-Amish-Tradition-Christs-Redemption/dp/1644577682Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some stories don’t come easy. Especially those learned from days of war. They’re buried beneath years of silence, painful memories, and misunderstood history. But when someone has the courage to tell theirs, we would do well to listen. If we don’t, we risk forgetting what matters most and repeating the mistakes we swore we’d never make again.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, sits down with Greg Gorrell—Vietnam War combat veteran, author, and Ashland, Ohio native—to share the story behind his book Vietnam Survival There and Home. Greg served in the Mekong Delta in 1967 and returned to a country unprepared to understand or honor what he had endured. Decades later, he breaks his silence not just for himself, but for the thousands of veterans who never had the chance—or never found the words.The conversation weaves through combat, homecoming, heartbreak, and redemption. Greg opens up about the emotional scars of war, the failures of strategy and support, and the overwhelming need for our nation to remember. Through his book, he's helping families understand what their loved ones went through, especially the many veterans who never spoke of it. And he's urging others to share their stories while there's still time.This is more than a veteran's memoir. It's a call to action. A challenge to listen, to learn, and to pass these truths on to the next generation so we don’t repeat the tragedies of the past. Whether you're a veteran, a family member, an educator, or simply someone who cares, this episode will stay with you.Key Takeaways:-Greg served as an infantry combat soldier in Vietnam in 1967 during major troop build-ups.-Upon returning home, he—like many veterans—faced rejection, misunderstanding, and silence.-His book aims to give voice to his story and help others understand the cost of war.-Vietnam veterans are dying at a rapid rate; their stories must be told now.-The war's lack of strategic clarity and political interference led to devastating loss.-Greg returned to Vietnam with his sons to find healing and honor fallen comrades.-Proceeds from his book go to local veterans’ initiatives and events.-The Veterans Appreciation Event in Ashland celebrates all veterans and welcomes families.-Saying "Welcome home" to a Vietnam veteran can have profound meaning.-We must listen to our elders and veterans—before it's too late.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, Florida——————-Helpful Links:Greg Gorrell: [email protected] the Book: https://www.amazon.com/Vietnam-Survival-There-Home-Story-Gorrell/dp/B0FGVLCJ1HAshland Veterans Appreciation Day Event: https://www.acvad.org/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Some people thrive in pressure-packed environments, not by pushing harder, but by stepping back, staying calm, and leading with intention. In a noisy world full of shifting expectations, it’s easy to lose sight of what really matters. But what if the key to consistent success is the clarity to slow things down, see around the corner, and invest deeply in the people around you?In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, welcomes Fred Hunt, Director of Sales and Marketing at RW Beckett Corporation. With a background as an Air Force pilot and officer and years of experience in corporate leadership, Fred brings a unique perspective to growth, sales, and people development. Fred shares how his military training shaped his ability to lead through calm confidence, how he “chair flies” through business challenges, and why he believes the most important metric isn’t revenue, but the growth of people. From implementing Sandler’s sales methodology across international teams to integrating acquired companies into a values-first culture, Fred breaks down what it means to lead with both excellence and empathy.You’ll hear how purpose becomes more powerful under pressure when it’s lived consistently, not just spoken about. We are digging into the habits and mindset that allow leaders to remain steady when the heat is on, both in the cockpit and in business.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York, and in Jacksonville, FloridaTakeaways:-Leadership is not about telling—it's about walking alongside-Seeing “around the corner” enables resilient decision-making-Equal business stature creates stronger sales relationships-Strong cultures are built on lived values, not just mission statements-Leadership requires calm in chaos—like a pilot in turbulence-Growth of people always comes before growth in numbers-A values-driven business can still scale without losing its core-The right environment brings out the best in people-Shared language improves performance across global teams——————-Helpful Links:Fred Hunt: https://www.beckettcorp.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When most kids dream big, they think about dance recitals or football games. But when Charlie Johnson was six years old, she wanted to start a business. Now at just ten, she’s the CEO of Big Guns Coffee, pitching national retailers, closing major deals, and inspiring everyone who meets her.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Marine veteran, motivational speaker, and entrepreneur T. Shane Johnson, who shares the incredible journey he and Charlie have been on, from a small-town café to building America’s first indoor hydroponic coffee farm and landing shelf space in over 900 major retail stores. He reflects on the deep pain that fuels his drive, the lessons learned from surviving death and homelessness, and the intentional decision to center his daughter in both life and business.Whether you’re a parent, entrepreneur, or just someone looking to stay on-purpose in the middle of life’s chaos, this conversation is for you. It’s not just about coffee or business growth, it’s about what matters most when the pressure is on. T. Shane and Charlie’s story is a living reminder that success isn't just measured by revenue or reach, but by the laughter, love, and legacy you leave behind.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways:-Kids are capable of incredible things when you’re present and believe in them-Big Guns Coffee grew from a trailer to 900+ stores in just 2 years-T.Shane’s daughter Charlie personally pitched and landed deals with Walmart and Sprouts-Business growth came with real struggles, including cease and desist orders and production crises-Homeschooling, hydroponic farming, and national sales—all managed by a 2-person team-Shane’s military experience and second chance at life drive his relentless pursuit of purpose-Success is about freedom, laughter, and choosing a better future—not desperation-You don’t need a thank-you for serving, just live a life worth the sacrifice of others——————-Helpful Links:T. Shane Johnson: BiggunsCoffee.comSandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Logistics in the food, beverage, and gasoline industry is what drives this country. And what drives these logistics is truck drivers. Their job is not an easy one, filled with long hours, pressure-packed road conditions, and expectations that allow near-zero room for error. We owe much to them, yet we rarely give it a thought. In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies, speaks with Gray Silva, the Executive Vice President of Sales at KAG North America, about the logistics industry and the pressures faced by truck drivers. Gray shares insights on KAG's growth, the challenges of just-in-time inventory, and the importance of maintaining customer satisfaction. And they discuss the logistical nightmare that was the COVID -19 pandemic. The conversation also touches on the truck driver shortage, the effects of tariffs, and the lessons learned from recent economic changes.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-KAG is focused on growth through acquisitions.-Truck drivers face unique pressures on the road.-Just-in-time inventory is crucial for logistics.-COVID-19 drastically changed the logistics landscape.-Consumer behavior shifted during the pandemic.-Leadership comes with personal pressures and responsibilities.-The trucking industry faces a driver shortage.-Tariffs impact transportation costs and logistics.-Doing the right thing is essential in business.——————-Helpful Links:Gray Silva, Vice President, Sales, KAG North America - https://www.thekag.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Who is responsible for sales success? Is it the sales person? Is it the Sales Director? Is it the marketing department? (Some salespeople will point to them!). For our purposes, let’s take marketing out of the mix, ok? Leadership matters. But at the end of the day, it’s the sales person that brings in the bacon. Sales training can add heat to the frying pan.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies discusses the challenges and strategies of sales with Matt Rocco, a sales trainer and coach from Sandler by the Ruby Group. They explore the importance of building trust in sales, the role of leadership in sales success, and the necessity of adapting to new technologies. Matt shares insights on effective business development, the significance of asking the right questions, and the long-term commitment required for successful sales training.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Purpose Under Pressure focuses on how pressure affects our work lives.-Sandler by the Ruby Group emphasizes ethical sales practices.-Business development is about building relationships, not just closing deals.-Trust is essential in sales; rapport must be established first.-Salespeople often struggle with rejection and must maintain a positive mindset.-Leadership plays a crucial role in the success of sales teams.-Sales training requires time and consistent practice to be effective.-Technology can enhance sales efficiency and effectiveness.-Asking the right questions is key to understanding client needs.-Sales success is a combination of mindset, strategy, and relationship building.——————-Helpful Links:Matt Rocco, Sales Trainer and Coach, Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

There’s no shortage of opinions when it comes to what others think you should do with your life. And for a while, we all try to do as we’re told. But, sooner or later, that “Purpose” starts to kick in and push back. When do you push back from your purpose because of what they say, and when do you go all in, no matter what they say.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Katie Navarra-Bradley, a content development specialist and leadership coach with KatieTheCoach.com. They discuss Katie's journey from a successful sales career to freelancing and ultimately launching her own business. The conversation highlights the importance of relationships in sales, the challenges of transitioning to entrepreneurship, and the impact of community and support in building confidence. Katie shares her experiences with pressure, personal growth, and her passion for leadership development, including her work with horses as a unique coaching tool.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Building relationships is key to success in sales and business.-Freelancing can lead to entrepreneurship if managed well.-Experiencing burnout can be a catalyst for change.-We all suffer from imposter syndrome-Finding a niche outside of your comfort zone can be beneficial.-Pursuing multiple passions can lead to a fulfilling career.-There’s plenty for everyone in any industry.-Take that chance before it's too late.-You still need to do the work yourself.-Trust your gut. If your gut is telling you now is the time, do it now.——————-Helpful Links:Katie Navarra-Bradley, Katie Navarra Creative Services and Katie the Coach: https://katienavarra.com/ and https://katiethecoach.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Purpose under pressure means having the guts to stick to what you’re made for, instead of giving in to the easy path or the short road. When things get dicey, do you stand strong? It matters in business, and it matters at least as much in marriage. What choice will you make when the going get’s tough? In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Darlene and Samir Rashed, co-owners of Crefco Financial Group. They discuss the challenges of balancing marriage and business, the importance of resilience in both areas, and how they adapt to changes in the mortgage industry. This is their second time on the Purpose Under Pressure podcast, and it is interesting to explore where they are now, both in business, and as a couple. Together, they share insights on maintaining a strong relationship while navigating the pressures of their professional lives, emphasizing the need for communication, intentionality, and education in their business practices.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Resilience is key in both business and marriage.-Work-life balance is about integration, not separation.-Intentional communication strengthens relationships.-Adapting to change is crucial for success.-Education is essential for informed decision-making.-Challenges can strengthen personal and professional bonds.-Empathy in business leads to better customer relationships.-Understanding the market helps in guiding clients effectively.-Learning from experiences shapes our approach to challenges. Couples are increasingly taking individual leadership in home buying.——————-Helpful Links:Darlene and Samir Rashed, CREFCO Financial Group: https://www.cfgohio.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

Career Education is interesting because it seems so pigeonholed. Isn’t career education what school in general is all about? Yet, career education is funded differently, received and perceived differently by parents and students, and separated from public and private schools in general. Still, despite the stigma and the odds, career education is booming, and it’s helping to rebuild local businesses and economies that need a stronger workforce to survive.   In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Mike Parry, the superintendent of Grant Career Center, about the importance of career education and the challenges faced in providing it.They discuss the growth of the center, the need for community and business support, and the evolving landscape of education funding. Mike shares his vision for the future of career education, emphasizing the need for collaboration and innovative thinking to better serve students and prepare them for the workforce. The conversation also touches on the role of parents in guiding their children’s career paths and the importance of adapting to the changing educational environment.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Career education is crucial for preparing students for the workforce.-Community support plays a vital role in the success of career education programs.-The growth of Grant Career Center reflects the increasing demand for vocational training.-Funding and resource allocation are significant challenges in education.-Partnerships with businesses can enhance career education opportunities.-Parents should be involved in their children's career decisions.-The timeline for education and career paths is changing.-Career education should be accessible to all students, regardless of background.-Innovative thinking is necessary for the future of education.——————-Helpful Links:Mike Parry, Grant Career Center: https://www.grantcareer.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When we’ve reached the pinnacle, are we necessarily done? Or is it ok to take another leap, take on another challenge, and work to deliver excellence again? Is it ok? I think for life’s successful individuals, it’s not just OK. It’s a way of life.  When life calls, we need to be prepared to answer the call. There is a reason, and that may just be your purpose.  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies talks with Dr. Jon Parrish Peede, the president of Ashland University. They discuss the importance of purpose in leadership, the challenges faced in higher education, and the role of community in fostering character in students. Jon shares his journey to Ashland, the calling he felt to lead, and the financial pressures that universities face today. He also touches on his service to the United States government through appointments of the Bush, Obama, and Trump administrations, and talks about the need for accountability in government funding.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio, in upstate New York and in Jacksonville, FloridaTakeaways-Higher education plays a crucial role in community development.-A calling in leadership can come unexpectedly.-Fear and anxiety are common in leadership roles.-Life’s calling is intended to help us to be all that we can be-The landscape of higher education is changing rapidly.-Ashland University aims to create a unique identity that welcomes diverse perspectives.——————-Helpful Links:Jon Parrish Peede, Ashland University: https://www.ashland.edu/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

We see the empty field, or the abandoned storefront, and perhaps we wonder…”What if?” Then, maybe we see a realtor’s sign in front of that same space, and perhaps we wonder…”Could I?” You see, every one of us dreams. Some of us make dreams come true.In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Nick Kyriazis, the developer of Market 42 in Brunswick, Ohio. They discuss the vision behind Market 42, a unique dining destination featuring a variety of restaurants and vendors. Nick shares the challenges he faced in building the project, the importance of maintaining a strong mission, and the support he received from the community. The conversation highlights the significance of purpose in overcoming obstacles and the excitement surrounding the upcoming opening of Market 42.Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, FloridaTakeaways-Purpose drives us to overcome pressures in business.-Building something from scratch requires vision and determination.-Choosing the right mix of partners, purposefully is crucial for success.-Compromises are sometimes necessary, but mission alignment is key.-Culture within a business is essential for delivering quality service.-Community support can significantly impact project success.-Future growth and expansion are part of the long-term vision.-Persistence is vital in the face of challenges.-Success is about making dreams a reality, not just dreaming.——————-Helpful Links:Nick Kyriazis, Market 42: https://themarket42.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/

When you see a product on the store shelves, do you ever think about what it took to make that happen? Do you think about the family behind the business and the challenges they’ve overcome together. Do you think about the future in front of the business and what it will take to keep that product in demand? Or do you simply chalk it up to “overnight success” and move on with your day?  In this episode of Purpose Under Pressure, host Bryan Lefelhoc, founder of Bryan Media Strategies welcomes Lena Wilson, founder and CEO of Uncle Crunch, a company specializing in freeze-dried treats. Uncle Crunch is experiencing skyrocketing success. But that growth comes with its own unique challenges and pressure.  Lena shares her journey from being laid off to starting her own business, emphasizing the importance of purpose, community, and resilience. The conversation explores the challenges of rapid growth, the significance of networking, and the role of family in her entrepreneurial journey. There’s much more to know about most businesses that achieve seemingly “overnight” rapid success. Lena’s story serves as an inspiration for aspiring entrepreneurs, highlighting the value of learning from failures and staying true to one's purpose…under pressure.  Purpose Under Pressure is brought to you in partnership with Sandler by the Ruby Group, serving sales professionals and sales organizations nationwide from their locations in Akron and Columbus, Ohio and in Jacksonville, FloridaTakeaways-Purpose and family drives Lena's entrepreneurial journey.-Family involvement is key to Uncle Crunch's success.-Navigating regulations is crucial for food businesses.-Growth requires careful financial planning.-Networking has opened doors for Lena.-Community support is vital for local businesses.-Lena’s kids inspire her to work hard.-Learning from failures is essential for growth.-Staying local is important for Lena's vision.-Future plans include expanding product lines for pets.——————-Helpful Links:Lena Wilson, Uncle Crunch: https://www.unclecrunch.com/Sandler by the Ruby Group: https://go.sandler.com/therubygroup/Bryan Lefelhoc, Owner, Bryan Media Strategies: https://www.bryanmediastrategies.com/