Profit First for Lawyers

“If you implement what has been explained throughout this book, your law firm will definitely become more profitable. You will feel more confidence, and you will begin to experience the unique satisfaction that comes from being able to reliably put more of the revenue collected by your law firm into your own personal bank account.” – RJon Robins In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business yields results that surpass expectations. Karli shares her own Profit First epiphany only a few months after starting her own Profit First account. The No-Nonsense Truth In a powerful clip from the book’s conclusion, RJon doesn’t mince words: He didn’t write the book to teach. He wrote the book to help you get results. Most law firm owners will read, nod, make notes, then search for an easier way. But what works isn’t what’s easy; it’s what’s different from what everyone else has agreed is “normal” Real Voices, Real Results Hear directly from law firm owners about what happened to their business, their mindset, and the benefit they have seen in their lives when they took their profits first. Rebecca Peters (Peters Law Firm): “Before we started (Profit First) the most we made was…$100,000. This is my one year anniversary and the firm just hit a $600,000 run rate.” Daniel De Paz (De Paz Law): “You come to find out you have plenty of money and you can make more money if you take your profits first.” Veronica Stachurski (Ward & Stachurski, PLLC): “..like the idea of 99% to %100 …at first it gave me a lot of anxiety and then it didn’t, because it’s really not that big of a difference.” John Benson (Penglase & Benson): “When you start off at 1% and realize just how small that is…once you see you can do it…you have your profit no matter what..so it works out well.” Devon Slovensky (Slovensky Divorce & Family Law): Profit First since 2018 – “I can’t imagine organizing my books any other way.” The Promise Stands RJon’s promise from Chapter 1 remains unchanged: Implement what’s in this book and your law firm WILL become more profitable. You WILL feel more confident. You WILL experience the unique satisfaction of putting more revenue into your personal bank account every month, every quarter, every year. As RJon’s rallying cry says, “TAYEASTUYA: (Take all your excuses and shove them up your ass). And then? Take your profit first. If these episodes have challenged and motivated you to take action toward a more profitable life, we’d love to hear about it. Connect and Engage: Send us your Profit First for Lawyers stores: [email protected] Mentioned: Karli commits to Profit First episode Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“So there’s a mindset problem going on here. How the owners of law firms think about what they think about, the excuses they make, the excuses they accept, the unexamined stories that they accept as gospel.” – RJon Robins In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories. In The Studio In a clip from Chapter 4 of the Profit First for Lawyers book, RJon explains how law school creates a dangerous myth: that success will magically happen IF you are a good enough lawyer. Something he quickly debunks. Instead RJon suggests that it is how law firm owners think about what they think about in their business and lives that determines success. Why? Because at the core, success stems first from a profitable mindset. Key Takeaways Paying yourself first creates urgency that forces you out of your comfort zone Remove the shame and negative connotation around making money for your services Start the Profit First habit with any amount right off the top The best thing you can do for the world is to be successful When you win financially, everyone wins: your family, employees, clients, and your community NEW PODCAST ALERT: The Exponential Entrepreneur Erika announced the upcoming launch of The Exponential Entrepreneur podcast featuring lessons facilitated by RJon Robins, Alejandra Leibovich, Oscar Ferenczi, and Erika Ferenczi based on their Practical Profitable Mindset Program. Each week these four battle-tested entrepreneurs are sharing the mindset shifts every entrepreneur needs to experience exponential growth. Listeners are in for a treat as we share the trailer for this powerful new podcast. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“There are too many great lawyers with loads of potential, but not enough profits to invest in more consistent marketing and more professional sales systems. Too many of these great lawyers are frustrated and cannot live up to their full potential.” – RJon Robins In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but lacking financial controls. The kicker? Profit First gives you the tools to solve most of these problems before they sink your firm. The Seven Main Parts Refresher We covered these seven parts in detail in season one. Click the link for each part to hear those episodes. Of course, these seven main parts can also be read in Chapter 5 beginning on page 32 in the Profit First for Lawyers book. Marketing Sales Production People Physical Plant Money and Metrics You/Owner’s Mindset When these parts are aligned, your business runs smoothly, grows faster, and you are able to live the life you want professionally, personally, and financially. When they are not? Welcome to the nightmare scenarios which can be found in Chapter 4 beginning on page 21 in the Profit First for Lawyers book. Five Nightmare Scenarios (And Why They’re Killing Your Profits) Great Marketing, Bad Sales Great Marketing and Sales, But Not Enough Staff Capacity Amazing Lawyers and Staff, But Bad Marketing Great Everything, But Poor Infrastructure Potential for Greatness, But No Financial Controls The Profit First Solution As RJon says: “Profit First solves most of these problems, or rather, implementing Profit First gives you the tools with which you can solve most of these problems.” Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Mentioned: Pop Quiz on pages 26 & 27 in the Profit First for Lawyers book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

”Those of us who embrace Profit First as a way of life, we force ourselves to get creative with the money we have left over in the account for operating expenses.” – RJon Robins, author of Profit First for Lawyers In this episode, Joam Alisme shares why implementing Profit First was the right choice for his firm and why it’s time for fence-sitting law firm owners to take the leap. As RJon explains in the featured clip from the Profit First Summary chapter in the book (page 165), “We believe it’s better to make tough choices in business than to have to make tougher choices at home.” Joam’s story proves this point, by choosing to follow Profit First methodology, he has transformed his practice from a $60,000-a-year firm in 2020 to a firm that is approaching seven figures just five years later. The Five Foundational Accounts In the clip from the audiobook recording session, RJon explains how the Profit First methodology operates with five foundational bank accounts: Main Income Profits (starting with just 1%) Owner’s Salary Taxes Operating Expenses By separating revenue into these accounts, law firm owners naturally embrace financial portion control, just like Mike Michalowicz’s grandmother used to separate the family income into different envelopes for different purposes. From Scrambling to Systematic Joam shares how he went from scrambling to pay taxes to having a systematic approach with dedicated accounts. Starting with just 1% for profit, he gradually increased the percentage as the business grew. The results speak for themselves: travel to exotic locations, paid-off credit card debt, student loans nearly gone, and purchasing his first property – all while growing his law firm. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm, to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Connect directly with Joam Alisme: https://alismelaw.com Mentioned: Mike Michalowicz Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“ So people who believe in the doctrine of sacrifice encourage sacrifice and take pride in sacrifice for its own sake. I believe that profit is good. That profit comes from the exchange of something of a lower value to gain something else that is of a higher value.” – RJon Robins, author of Profit First for Lawyers The legal industry has a problem with glorifying suffering. In this final episode of our three-part series on escaping the doctrine of sacrifice, we flip the script on what sacrifice really means for law firm owners. In two compelling clips from the 2021 livestream that became the foundation of the Profit First for Lawyers book, RJon Robins shares key insights about profitable sacrifice. He challenges the belief that creating value requires endless suffering and shows how to make sacrifices that actually expand your life rather than diminish it. Key Takeaways: Reframe sacrifices as investments Stop calling self-neglect service Profit is evidence of mutual value, not greed Choose sacrifices that expand you and make your life bigger, not smaller Real profit benefits both parties In this episode, RJon reframes sacrifice through the lens of profit. This fundamental shift transforms how to understand sacrifice, from martyrdom to mutual profit, from suffering to strategic investment, from bleeding for your business to building a real business that works for you. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Link to Part 1 and Part 2 of Escaping the Doctrine of Sacrifice series Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“In addition to the typical financial statements… there are other key performance indicators and metrics that you’re going to want to keep track of on your dashboard so that you can look at a glance to see if everything’s working properly under the hood.” – RJon Robins, author of Profit First for Lawyer Inspect what you expect. That’s the mindset behind this episode. Law firm owner Josephia Rouse shares how transforming her approach to financial management helped her move from reactive to intentional. This episode features an audiobook clip from Chapter 5, Part 6: Money & Metrics, where RJon uses car gauges to illustrate why every profitable law firm needs a financial dashboard. By building systems, dashboards, and tracking daily metrics, Josephia has learned to read her firm’s ‘gauges’ bringing her financial clarity, control, and confidence. With the right people (bookkeeper, controller, and CFO) in place, she turned her firm into a well-designed business that supports her team, her clients, and her family’s goals. The result: a thriving 22-person law firm built not by accident, but by design. Key Takeaways Track your firm’s gauges daily: Like a car dashboard, your metrics reveal what’s running smoothly and what needs attention. Inspect what you expect: Systems and data only work when you review them consistently and act upon what they show you. Invest in the right people: Delegating to qualified professionals allows you to focus on your highest-value work. Choose to grow: True transformation starts with a decision to build, learn, and take ownership of your numbers. Build your stairs: Progress happens one spreadsheet, one system, one habit at a time. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Connect directly with Josephia Rouse: https://josephialaw.com Link to Ep. 19: The 7 Parts of Every Successful Law Firm – Part 6: Money & Metrics Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First for Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Lawyers who are broke are not in a position to do much good… Not for their clients, their family, their community, least of all themselves.” – RJon Robins, author of Profit First for Lawyers In Part 2 of our series on Escaping the Doctrine of Sacrifice, we dive deep into the belief system itself. RJon further explores the idea that suffering somehow makes us good, working ourselves into the ground is noble, and that profit is something to be ashamed of. He references the philosophy from the How To Manage A Small Law Firm employee handbook that every team member reads it during onboarding. In a clip taken from the 2021 livestream which would eventually become the Profit First for Lawyers book, RJon challenges the legal industry’s celebration of sacrifice for its own sake. The true cost? It drains your resources, time, and capacity to serve. Instead, RJon offers a profitable alternative rooted in stewardship, not selfishness. Key Takeaways The Doctrine of Sacrifice celebrate giving up what you value for what you don’t value The legal industry encourages sacrifice in overt and implicit ways: The billable hour Pro bono awards for lawyers who can barely provide for their own families Censuring the word “profit” Being broke drains you of financial resources, time, mental energy, and the capacity to serve your clients well Profit isn’t selfish, it’s stewardship that ensures you’re resourced enough to serve at your highest level The Doctrine of Sacrifice is something most lawyers don’t even realize they’ve been influenced by it. But when you glorify struggle, burnout, and endless hours without measuring the value created, you are practicing sacrifice for its own sake, and that helps no one. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Link to Part 1 of Escaping the Doctrine of Sacrifice Coming up next week: Part 3 of Escaping the Doctrine of Sacrifice More information about The Doctrine of Sacrifice can be found at the end of Chapter 6 in the Profit First for Lawyers book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“It depends on what you mean by profit. This answer will set you free, and as a result, this way of thinking will make your law firm far more profitable.” – RJon Robins, author of Profit First for Lawyers Defining Profit What does profit really mean to you? For estate planning attorney Ali Goff, the answer goes far beyond “revenue minus expenses.” In this episode, Ali shares how understanding total owner benefits (time freedom, lifestyle choices, and peace of mind) completely transformed how she runs her firm and designs her life. When faced with a difficult quarter, her commitment to taking distributions even when it felt uncomfortable, forced better decisions and ultimately led to breakthrough growth. Ali’s journey from dismissing Profit First to embracing it reveals why redefining profit is the key to building both a successful business and a meaningful life. Key Takeaways The business should fund the life you want to live High standards benefit your team, your clients, and your business Your definition of profit should align with your life goals, not just accounting principles Consistency in distributions matters more than the size of the distribution If you only take distributions when it’s comfortable, you’re not really doing Profit First Understanding what profit really means for your business and life changes everything about how you run your firm and measure success. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Connect with Ali Goff directly: www.gofflegal.com Mentioned: Mike Michalowicz – Profit First: More Than Just a Book episode Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“It is a sign of extreme entrepreneurial immaturity to discount or dismiss or ignore, or not even be aware that there’s some luck involved in your success.” – RJon Robins, author of Profit First for Lawyers Welcome to our three-part series on The Doctrine of Sacrifice. This is RJon’s personal crusade to free entrepreneurs, especially lawyers from the long-held belief that sacrifice is noble and that focusing on profit is somehow morally wrong. In this first episode we explore how understanding the role of luck can actually make you more profitable. In clips taken from a 2021 livestream, RJon shares a passage from the How To Manage A Small Law Firm internal employee handbook. Something that every team member reads during their onboarding process. This passage blends ideas from Ayn Rand, Eric Hoffer, and RJon’s own experience to explain why luck is essential for long term success. Key Takeaways: Success and failure both involve luck If you continue to make rational decisions and don’t quit, luck will eventually work in your favor Perpetual lack of success isn’t just bad luck, it’s often a pattern of poor decision making Understanding luck’s role frees you to take calculated risks without fear of “breaking” your success So, if you’ve been attributing your struggles entirely to bad luck or your success entirely to brilliance, this reframe changes everything about how you run your firm. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Coming up next week: Part 2 of Escaping the Doctrine of Sacrifice More information about The Doctrine of Sacrifice can be found at the end of Chapter 6 in the Profit First for Lawyers book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“When we implement Profit First Accounting Principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” – RJon Robins, author of Profit First for Lawyers In this episode, Profit First certified controller, Veronica Zambrano joins us to break down exactly how to implement Profit First in your law firm (even if you’re in a cash crunch). Using her ‘financial gym’ approach, Veronica shares the simple practical rollout plan she uses with How To Manage A Small Law Firm (HTM) members. Building your way from a 1% allocation to your target percentage of 15% is just like progressively lifting heavier weights at the gym. Veronica shares her favorite clip of RJon in the studio taken from the Chapter 8 audiobook recording of the Profit First for Lawyers book. Then it’s time for show and tell as she walks us through how Profit First works using the HTM Profit First Allocation Calculator tool she uses for law firm owners. (screenshots below) Veronica also addresses the fear that stops many law firm owners from starting Profit First and why waiting for the “right moment” is the wrong strategy. Over the years, she has seen the system work time and time again with law firm owners who were tired of their excuses and ready to take action to become profitable. Key Takeaways: The best time to start Profit First is when you make the decision, not when your firm is “profitable enough” Starting at just 1% makes a real difference without compromising your operations The system is flexible, reevaluate every quarter and adjust based on your businesses’s actual performance Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Mentioned: Profit First Assessment Calculator Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“While you may be a bold, independent thinker when it comes to the practice of law and in other areas of your life, there’s a very good chance that you’ve been thinking a lot like a lemming when it comes to the profitability of your law firm.” – RJon Robins, author of Profit First for Lawyers In this episode we revisit a crucial topic from season one that deserves a fresh look, especially if your accountant or bookkeeper has been pushing back against Profit First. For deeper insights, take a look at Chapter 8 from the Profit First for Lawyers book about why GAAP was not meant for you. In a clip pulled from the original 2021 livestream recording, RJon challenges the conventional wisdom of GAAP (Generally Accepted Accounting Principles). He explains why blindly following rules created in the 1930s by 18 accountants trying to appease Wall Street regulators may be preventing your law firm from reaching its full potential. The fact is, GAAP was not designed with your small law firm’s profitability in mind. Key Takeaways: GAAP was designed for publicly traded companies in the 1930s, not for small independently owned law firms GAAP solves problems you probably don’t have and uses criteria you may not share Your bookkeeper or accountant should not dictate how much profit you’re allowed to keep from your business If you’ve been accepting “that’s just the way it is” as an answer when it comes to your law firm’s finances, it’s time to challenge that thinking. The status quo was not designed for your success. Take Action: Schedule one hour this week to review your numbers and ask yourself: “What would happen if I decided today how much profit I was going to keep?” Take control of your financial system. Stop letting your bookkeeper or accountant dictate your profit. Design a system that puts you, your family, and your profit first. Read Chapter 8 of Profit First for Lawyers: RJon outlines the practical specifics of GAAP’s intended purpose and why you can choose to opt for a Profit First system instead. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: GAAP Was Not Meant For You episode: video | audio from Chapter 8 of the Profit First for Lawyers book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Everywhere you go, people are going to begin celebrating their gross revenue. And I don’t want you to let that mess with your head right? Because you need to understand total owner benefits.” – RJon Robins, author of Profit First for Lawyers In this episode, Michigan appellate attorney Liisa Speaker shared her seven-year journey with Profit First. Liisa reveals how she started at just 1% profit allocation in 2018 and then paid off law firm debt, tackled law school loans, funded major home improvements, and now uses her profit account to save for her daughters’ college education. She brings a clip from the studio recording of chapter 9 of the Profit First for Lawyers book where RJon explains why understanding Total Owner Benefits, not just gross revenue, is the key to measuring your firm’s true success. Key Takeaways Comparing profit margins between firms is misleading without understanding total owner benefits on both sides Start slow and let it grow. At least 1% is enough to make a difference over time and not enough to compromise your firm’s financials Set clear goals for your Profit First account. Know where your quarterly distributions are going Having systems in place takes away the fear of managing finances and allows you to see problems before they become crises Implement weekly cash flow forecasting. This helps you to see problems 3-6 weeks beforehand which allows you to course correct before they become real issues. If any of these takeaways resonate with you, it might be time to examine where your law firm stands when it comes to total owner benefits. The good news is that understanding what your numbers are telling you is a learnable skill with the right systems in place. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Connect directly with Liisa Speaker at www.speakerlaw.com or www.liisaspeaker.com Full Total Owner Benefits video from Chapter 9 Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“So I may wind up sacrificing some precious time with my family to solve that potential new client’s problem and still have no financial profit to show for it. This simple misalignment explains more problems in the legal industry than I can address in this small book.” – RJon Robins, author of Profit First for Lawyers In this episode, we dive into Chapter 6 of the Profit First for Lawyers book and explore a deceptively simple yet powerful concept: the definition of profit. RJon explains what a profitable exchange actually is and shares a personal story about the trade-offs he makes as a dad and business owner. More importantly, he reveals why lawyers without financial controls often sacrifice time with family while gaining no financial profit in return. This is a recipe for burnout that affects far too many law firm owners. Key Takeaways: Profit isn’t just about numbers on a spreadsheet, it’s about the value on both sides of every transaction Without a profit protection system, every client engagement becomes a gamble with your time and peace of mind The misalignment between effort and reward explains more problems in the legal industry than most realize If you wouldn’t work for free at someone else’s firm, you shouldn’t work for free in your own either If any of these takeaways resonate with you, it might be time to examine where your firm stands when it comes to profit. Without financial controls in place, you’re essentially gambling every time you take on a client, betting your time, energy, and family relationships without knowing if there will be anything left for you at the end. That’s not just exhausting, it’s unsustainable. The good news is that this misalignment is fixable with the right systems in place. Resource: Profit Leak Assessment: The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage: Related episode from Season 1 Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“So you’re meeting with your prospective new client… And they’re about to sign the engagement agreement, and you say, ‘Hold on a second. I need to share some information with you.‘ ‘Oh, what’s that?‘ ‘Well, you need to know that my law firm is not very profitable.’ “ – RJon Robins, author of Profit First for Lawyers This is part two of our series that challenges the belief that focusing on profit is selfish. If you’ve missed part one, “Why Profit Shouldn’t Be Optional”, pause here and listen to that episode first. In this episode, RJon takes his argument even further with a provocative thought experiment. What if you had to disclose your firm’s financial instability to every prospective client before they signed? He contrasts this uncomfortable scenario with the confidence and integrity that comes from running a truly profitable law firm. Key Takeaways: Understanding why financial transparency builds stronger client relationships Examining how financial struggles impact client service delivery Why Profit First allows you to authentically promise stability and complete focus to your clients How running a profitable firm creates a competitive advantage Recognizing that financial stability isn’t only about your paycheck, it’s also about the integrity of your client promises This episode demonstrates how Profit First enables law firms to focus on client needs with genuine confidence and integrity rather than their own business and personal financial survival. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Mentioned: Part 1 of this series: Why Profit Shouldn’t Be Optional Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“It’s a practical impossibility to practice law well in an unprofitable law firm. Why? Because you need money to pay for things.” – RJon Robins, author of Profit First for Lawyers This is the first of a two-part series that challenges the belief among law firm owners, that focusing on profit is somehow selfish or unethical. If you’ve ever felt guilty about prioritizing your firm’s profitability, this episode will go a long way toward shifting your perspective on profit. RJon tackles the uncomfortable truth that running an unprofitable law firm doesn’t just make your life harder, it makes it impossible to serve your clients at your highest standards. Key Takeaways Personal financial stress directly impacts your ability to serve clients effectively There’s a disconnect between what your marketing promises and what can realistically be delivered when cash flow is unstable Financial stability is not about greed, it’s about professional responsibility This episode serves as a wake-up call that profitability is not an optional “nice to have”, it’s an ethical imperative for delivering the services your clients deserve. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“A much healthier approach. A much more rational approach is to begin by deciding what you want out of your business first… After all the business is supposed to be there to give you a better life too, isn’t it?” – RJon Robins, author of Profit First for Lawyers In this episode we hear about a common challenge among law firm owners: feast or famine finances. If this feels all too familiar then this episode is exactly what you need to hear because it is never too late to begin your Profit First journey. But don’t just take our word for it. Law firm owner, Sarah Phillips from Phillips Law in New Orleans, Louisiana joins us to talk about the transformational journey she and fellow law firm owner Bradley Phillips have been on since beginning to take their profits first. This husband-and-wife legal team’s transformation story proves that taking profits isn’t about greed, it’s about stability and treating your business like the asset it should be. RJon in the Studio Sarah brought her favorite clip from the Profit First for Lawyers book pages 166-167 where RJon discusses “The Primacy Effect” and how it impacts business profitability. He explains how profit must be baked into every transaction instead of being treated as an afterthought, which is the traditional approach to cash management. This mindset shift forces business owners to be creative and make tough decisions at work rather than at home. Key Takeaways Profit cannot be treated as an event, it must be treated as a habit It is not greed to pay yourself consistently, you deserve compensation just like any employee You don’t have to implement every aspect of Profit First all at once When your business cannot pay you, it is a red flag that something is broken and needs fixing The business model should work for you, not the other way around Get Started Now So how does someone actually get started with these concepts? Sarah’s advice for hesitant law firm owners is simple: start with baby steps. Begin by paying yourself first consistently and see how it changes your business mindset. Financial stability eases the mental load many business owners experience and allows more strategic and less emotional decision making when challenges aka “problem-tunities” arise. Sarah says they are now able to quickly identify what’s not working and come up with logical solutions since they started taking their profits first. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Sarah Phillips directly by visiting: www.nolacriminaldefense.com Mentioned in this episode: Mike Michalowicz episode – Profit First – More Than Just A Book Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Remember, your bookkeeper is a bookkeeper, not a mindreader, and it is the height of entrepreneurial immaturity for a law firm owner to criticize a bookkeeper for not knowing what is nearly impossible for a bookkeeper to know without speaking to the owner of the business.” – RJon Robins, author of Profit First for Lawyers When law firm owners make these two critical choices, they wind up sabotaging their profitability: Nitpicking irrelevant bookkeeping details. Avoiding their bookkeeper altogether. Both choices are a strong indicator that you may be afraid of profit. Avoiding the bigger questions about your firm’s financial reality results in poor strategic decisions. As we’ve heard in previous episodes, numbers tell a story and your bookkeeper is specifically qualified to help you understand what the story means for your business. The solution is engaging maturely with the financial information needed to make profitable decisions. To follow along with RJon’s narration from segments of the Profit First for Lawyers book, go to Chapter 16 which begins on page 153. Key Takeaways: Nitpicking bookkeepers about pens vs. pencils while missing bigger financial issues may indicate profit avoidance Avoiding your bookkeeper leads to inaccurate financials and bad business decisions Schedule regular meetings with your financial professionals and actually show up (and come prepared) Ask what stories your numbers tell about your business, not whether expenses are perfectly categorized Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“The mindset of so many lawyers in the legal industry is that if I’m having law firm management problems, it must be that I’m just not a good enough lawyer, which of course is nonsense.” – RJon Robins, author of Profit First for Lawyers In this episode we are joined by Charlee Spilker, Profit First certified controller at How To Manage A Small Law Firm. She shares wisdom pulled from over 30 years in finance and accounting as well as her horse training experience and applies it to law firm profitability. RJon’s powerful clip reveals why many lawyers struggle with business management, while Charlee’s horse story provides a good example of how unconventional methods offer a solution for law firm owners (and horses) who are stuck. If this has been your struggle, then this episode is for you. Charlee’s approach to starting your law firm’s Profit First journey is simple: Make the decision to sign up to begin using Profit First accounting principles. Open the bank accounts you’ll need to implement Profit First. Start allocating funds to those accounts. The key is being willing to change what’s not working, even when conventional thinking says you should stick with what you know. As Charlee puts it, “What you did 10 years ago doesn’t work today, you’ve got to be ready to pivot.” Key Takeaways: The need to be “right” keeps lawyers stuck in unprofitable patterns Law school teaches law, not business management Move your feet before moving your mind – take action even when you’re not convinced You can’t cut your way to profit, you have to invest your way to profit Profit isn’t just about finances, it includes personal and professional satisfaction Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Link to Xavier Martine’s episode Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“These are lawyers who have the potential to have such a huge positive impact on the world, and instead they keep struggling because their law firm isn’t successful enough.” – RJon Robins, author of Profit First for Lawyers What do you want from your law firm and your life? Not what you need. Not what you will tolerate. What do you actually want? This episode will challenge you to think bigger as RJon exposes the “doctrine of sacrifice” which is the perverse pride lawyers take in suffering, working excessive hours, and bragging about how unprofitable their firms are. Through a powerful live-streamed early version of what eventually became the Profit First for Lawyers book, RJon explains why building what you want is actually easier than slogging through what you’ll merely tolerate. Key Takeaways: Your mindset matters more than how hard you work or where you went to law school Building a profitable law firm is easier (and more rewarding) than building an unprofitable law firm Unprofitable firms force you into decisions you’ll regret (like accepting problem clients) Lawyers often compete over who works more hours and has more accounts receivable RJon’s mission is to liberate entrepreneurial law firm owners from the doctrine of sacrifice so they can do more good in the world. When your firm isn’t profitable enough, it forces compromises that weigh you down. RJon challenges law firm owners to start building the profitable practice that delivers the life you actually want. Resource: Business Plan Bootcamp If you’re a lawyer with big dreams who is ready to build a profitable firm, How To Manage A Small Law Firm offers a 5-Week Business Plan Bootcamp that is a blueprint for the practice and life you want. Click the link to join the next intensely valuable session. Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

”While every law firm owner wants their law firm to be successful, very few out of the tens of thousands of small law firm owners who I’ve met over the years have been able to articulate an objective definition for what it actually means, at least to them, for a law firm to be worthy of being called a successful business.” – RJon Robins, author of Profit First for Lawyers Most law firm owners want their firms to be successful, but very few can articulate what that actually means. This fundamental gap between desire, definition, and outcome is why so many lawyers struggle with profit-focused thinking. Profit First Works: Over Time and Across Practice Fields In this episode’s clip taken from Chapter 3, page 18, RJon highlights the mindset barriers that make lawyers resistant to business principles – barriers that estate planning attorney Morgen Bowers had to overcome herself. As a How To Manage A Small Law Firm member, she shares her unique Profit First journey spanning 9 years and two different practice fields. Morgen first discovered Profit First accounting principles back in 2016 and implemented it in her law firm in 2018. When Profit First for Lawyers was published in 2023, she experienced the enhanced lawyer-focused approach firsthand as a member of How To Manage A Small Law Firm. Having implemented both versions, Morgen can detail exactly what RJon’s enhancements add to the foundational material. Her successful transition from business law to estate planning while maintaining Profit First principles demonstrates how the methodology adapts across different legal specialties and business transitions. Key Takeaways: Law firm success requires an objective definition that includes financial profit as a core component You can both serve clients and own a profitable law firm With a service-focused psychology, lawyer entrepreneurs need different advice than general business advice Real success requires both real numbers and systematic implementation, not wishful thinking Consistency beats complexity, start with a simple implementation of 1% profit allocation Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Morgen Bowers directly by visiting https://4cornerslegacylaw.com Subscribe to the Profit First for Lawyers podcast Mentioned: Bookkeeping That Does Not Suck Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Everyone is better off when your law firm is more profitable. No one is better off when your law firm is less profitable.” – RJon Robins, author of Profit First for Lawyers If you’ve ever caught yourself saying, “It’ll be faster if I just do it myself,” this episode is for you. That is a trap many lawyers and business professionals fall into without even knowing it. The reality is that every hour spent on tasks beneath your role, whether it’s admin, paralegal work, or chasing invoices, impacts your law firms profits. In this episode, RJon explains why profit depends on efficiency and why the most ethical, professional choice is making sure the right work goes to the right role. In a 2021 clip from a pre-book livestream, he shares memorable examples of why law firm owners cannot afford to do paralegal, receptionist, or admin tasks – even when it feels faster. Key Takeaways Profit is a function of efficiency: Every stakeholder, (clients, family, staff, and referral sources) benefits when your law firm is more profitable. Protect your highest-value work: Identify the highest and best use of your time as a lawyer and law firm owner. Define work by the work, not the worker: Work value should be defined by the minimum skills required, not by who performs it. Spot invisible inefficiencies: From lawyers chasing invoices to receptionists handling tasks that automation could handle. Fix workflow leaks: Hiring, delegate, train and automate. Leaks often hide in plain sight. These aren’t just business moves, they’re ethical obligations to your stakeholders. When you structure your business so everyone does their highest-value work, you don’t just increase profitability, you also deliver better client service. Read more: matching work with appropriate skill levels, law firm efficiency, profitability, and more in the Profit First for Lawyers book. Order your copy today! Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Discover more about How To Manage A Small Law Firm Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“The first reason so many small law firms struggle to become or remain profitable is a lack of education about the business of how to manage a successful small law firm.” – RJon Robins, author Profit First for Lawyers Working Smarter, Not Harder Have you been spinning on the hamster wheel working countless hours while profitability eludes you? Nequosha Anderson, founder of Anderson Law Firm, knows that feeling intimately. Despite her data science background, she found herself trapped in the cycle of working harder instead of smarter. Her journey from struggling law firm owner to profitable practice reveals why education about the business side of law is critical, and why redefining “profit” beyond just money changes everything. RJon In The Studio Which is why one particular segment from Chapter 4 (page 28-29) of the Profit First for Lawyers book resonated with Nequosha’s experience. RJon’s explanation of how law firm owners lack business education and make problems worse by working harder on the wrong things hit home. She realized her tireless efforts were not actually accomplishing meaningful goals, and that something needed to change. Key Takeaways: Working harder on the wrong things compounds profitability problems rather than solving them Use profitability as your decision-making filter: If it’s not profitable, don’t do it Service and profit are married concepts, not opposing forces Profit isn’t just about money – it’s about happiness, health, and the ability to help others Stop making excuses and face the truth about what you really want You don’t need to understand every step of Profit First to know it will benefit your firm Nequosha’s transformation demonstrates that once you face the reality of where you spend your time and energy, you can build a practice that serves you and your clients. Her message is clear: examine your definition of profit, figure out what you really want, and start taking the steps to build that life. You are cordially invited to live a profitable life. Will you accept the invitation? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect directly with Nequosha Anderson at www.andersonlawfl.com Book mentioned: On Bullshit by Harry G. Frankfurt Discover more about How To Manage A Small Law Firm Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

I know you don’t want to talk about your A/R, but you’ve got to talk about your A/R. – RJon Robins, author Profit First for Lawyers If you’ve ever looked at your accounts receivables (A/R) as simply delayed income, this episode will completely change how you understand what those unpaid invoices are really costing you. In segments pulled from the A/R section of Chapter 13 (pages 120-121) and the A/R section from Chapter 14 (curated from pages 133-138) in the Profit First for Lawyers book, you’ll discover why outstanding A/R isn’t just inconvenient, it’s actively sabotaging your profits. From The Recording Studio RJon breaks down the hidden mathematics of accounts receivables with a step-by-step demonstration that reveals how one non-paying client can force you to work two additional cases just to break even. But understanding the problem is only half the battle. RJon also lists the specific reports your bookkeeper should be providing you every month to stay on top of your firm’s A/R. Key Takeaways: Every dollar you collect from A/R is pure profit since you’ve already incurred the costs to do the work A good bookkeeper will generate aged A/R reports broken down in 30 day increments, with client name, contact info, and lawyer working on client matters Unpaid invoices create a profit cascade effect that can force you to work multiple additional cases to break even on one non-paying client Movement tracking in A/R reports reveals when staff members are doing unauthorized free work If you’ve ever wondered why your firm stays busy but your bank account doesn’t reflect all that activity, this episode will connect some dots you may not want to see, but absolutely need to understand. Because you can’t keep working for free and expect to have a profitable law firm. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

”You don’t have to have a million dollar law firm to do the things that cause people to have million and multimillion dollar law firms.“ – RJon Robins, author of Profit First for Lawyers When is the right time to start Profit First? In this episode, we hear from Marie Drake who went from struggling solo practitioner to a profitable multi-attorney law firm owner following Profit First Accounting Principles. She reveals the subconscious sabotage that almost derailed her Profit First journey, a challenge many entrepreneurs face when building wealth. Marie also shares why one particular segment from Chapter 12 of the Profit First for Lawyers book resonated so deeply. In the clip, RJon explains the principles behind the behaviors of multimillion dollar law firm owners. Marie now understands these principles in ways she couldn’t when she first appeared on the podcast two years ago. Key Takeaways: Start Profit First with small percentages now rather than wait for higher revenue Automate profit allocation to remove decision fatigue and emotional interference Expect subconscious resistance when building substantial business reserves Commit to a 12-36 month testing period before evaluating results Having financial security enhances client service quality Marie’s transformation demonstrates that Profit First isn’t just accounting methodology, it’s the foundation for building a business that serves both owners and clients at the highest levels. Her message to hesitant law firm owners is direct: Get off the fence and experiment with Profit First. After all, what do you have to lose? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Marie Drake directly at www.thedrakelawfirm.com Listen to “Just Grow Up” featuring Marie Drake in 2023 Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“I remember the owner of a multimillion dollar law firm who had positive cash flow. Yay! Unfortunately, the law firm was slowly going out of business because it was losing $100,000 each month and the owner didn’t even know it.” – RJon Robins If you’ve ever looked at cash coming into your firm and assumed that meant you were profitable, this episode is a wake-up call you can’t afford to miss. In a segment pulled from Chapter 13, page 118 in the Profit First for Lawyers book, you’ll hear about the crucial difference between cash flow and actual profit – and why confusing the two could quietly destroy your law firm. From The Recording Studio In a conversational clip from the audiobook recording session, RJon breaks down the four key financial metrics every law firm owner needs to track. Karli joins in with questions to get clarity on why cash flow projections matter. RJon further illustrates the importance of knowing the difference between cash flow and profits with a cautionary tale about a multimillion dollar law firm that was secretly bleeding money. When RJon revealed the truth about what the financial reports actually showed, the owner’s response was…surprising. You’ll want to hear this conversation to understand why some business owners prefer comfortable lies over uncomfortable truths. This episode is a great reminder to go back and reread Profit First for Lawyers, Chapter 13 The Basics. Key Takeaways: Cash flow measures money in and out while profitability measures whether you’re actually making money after all costs. Positive cash flow can hide the fact that your law firm is slowly going out of business Your balance sheet tells the real story. If you’re not reading it, then your business is flying blind. Find out where your cash flow is coming from: new sales, borrowed money, or unfulfilled work? You cannot delegate financial oversight completely. You must personally verify the systems are in place and review regularly to ensure they are being followed. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“You know what every single personal injury lawyer can tell you that every single one of their clients all have in common without one single exception? None of them expected to get in a car wreck the morning they woke up, left the house, and got in the car wreck. Life just happens.” – RJon Robins In this episode of the Profit First for Lawyers podcast, we look at what happens to your business and family if you get hit by a bus tomorrow. It sounds dramatic, but this sobering question matters more than almost anything else we’ve talked about so far. For a topic this important, RJon delivers some real talk about the difference between having a business versus having a job where you work for yourself. Here’s a hint: If your business cannot run without you, you don’t really have a business. RJon in the Studio and on the Stage In a clip from the audiobook recording session, which has since become cutting room floor content, RJon breaks down what it really means to build a sustainable business. The reality is no logical person would invest in a business without understanding how it is expected to generate revenue and profit. So why would you ask your family to invest in a business that does not have clear systems for continuing on without you? A second clip from a 2023 How To MANAGE a Small Law Firm Live Quarterly Meeting brings to light the three choices we all make when it comes to financial literacy. Choice one: become financially literate and be in control of your future. Choice two: remain financially illiterate and settle for life’s leftovers. Choice three: be financially literate but ignore your financials. The question both clips bring to the surface: Are you making the right financial literacy decisions? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Tea Time with Karli Karli shares a recent conversation with RJon that left her silent and stunned. It started with a simple question and ended with a reality check so powerful it sent her into immediate action. The scenario RJon painted will make you rethink everything you know about protecting the people you love. Key Takeaways Life happens without warning so build systems that ensure your business can run without you Financial literacy is a choice Stop waiting for the “right time” to take action This episode is a reality check about taking responsibility for both your business and your family’s future. Whether it’s building systems that allow your law firm to generate revenue without your constant presence Or creating legal documents that protect your loved ones, the message is clear: if you love them, plan like you won’t be here tomorrow. Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“You don’t have to know hardly anything about bookkeeping or accounting or math to become very effective in your use of these important financial concepts.” – RJon Robins In this episode, hear how law firm owner Xavier Martine has transformed his law mindset around his firm’s finances, from financial fear to full command of the numbers. As a member of How To Manage A Small Law Firm, he didn’t just grow his revenue, he rewired how he thinks about profitability, systems, and what it truly means to run a law firm like a business. After adopting Profit First Accounting principles, he began treating profitability like a new language, one he could study, speak, and eventually master. RJon in the Studio RJon reminds listeners that profit management doesn’t require complex math. What it does require is clarity and a willingness to stop avoiding your law firm’s financials. The clip is pulled directly from Chapter 12 of the Profit First for Lawyers book. Read it and put the concepts into action to begin your journey towards financial fluency. Key Takeaways: Financial fluency is a language you can learn Profit is not a reward for what’s left over, it’s a decision made first Reading your financial reports helps prevent costly blind spots Setting profit goals raises your firm’s standards and performance Value and profit go hand-in-hand when service is prioritized Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Xavier Martine directly by visiting Martine Law Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Profit cannot be treated as an event. It must be treated as a habit, but that is not how most business owners approach the profitability of their business.” – RJon Robins If you’ve been waiting for your next client or that one big case to swoop in and save your law firm’s profitability, this episode is your wake-up call. RJon drops some serious truth bombs about why chasing the next big thing is actually sabotaging your success. RJon in the Studio To understand why profit cannot be an event, RJon breaks down the Primacy Effect (page 186-187) and how it is secretly blocking your law firm’s profitability. Here’s the kicker: you naturally pay attention to what comes first and ignore everything else. So when you put profit last (after payroll, bills, everything else), your brain treats profit as an afterthought. The solution? Flip the script entirely! Decide what you want to take out first before anyone else gets their hands on it, and force your business to get creative with what’s left over. In a clip from a guest appearance on The Agile Attorney podcast hosted by John Grant, RJon delivers a vivid warning to law firm owners who have a hard copy version of the Profit First for Lawyers book. “You wouldn’t want your spouse or significant other to get their hands on my book if you’re not already doing Profit First, ’cause they’re gonna beat you with it until you do.” Tea Time with Karli Karli was in the podcast recording session with RJon and found the mental image of a law firm owner being hit with the Profit First for Lawyers book by their spouse for not taking their profit first humorous, until she realized she was guilty of the same offense. This “tea time” moment was when she knew there was no excuse for her or anyone not to take their profit first. This was one of the many reasons why she opened up her own personal profit account. Key Takeaways: How the Primacy Effect impacts your business success Why chasing the “next big thing” is not a profitable solution Your brain ignores what comes last, so make profit come first Don’t wait for a potential profit event. Build a profit habit. Small consistent actions are better than gambling on a “someday” windfall. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“If your law school experience was anything like mine, chances are they taught you nothing in law school about the business of how to manage a law firm. In fact, they may have even given you the same bad advice that I have heard repeated from many thousands of lawyers who I have had the opportunity to work with over the years. Just be a great lawyer and the rest will take care of itself. Yeah, right.” – RJon Robins In this episode, Karli sits down with Kate Lincoln-Goldfinch, shares her law firm owner journey from struggling to hit $250,000 in her first year to being on track to break the $10 million barrier. She opens up about her resistance to putting profits first, the dark times of cash crunches, and how proper financial structures transformed not just her business but her entire life and relationships. Kate’s advice for early-career lawyers: choose curiosity over resistance, and say yes to opportunities for growth and learning. In The Studio: In a clip from the recording studio for the Profit First for Lawyers audiobook, RJon Robins talks about how law school does little to prepare lawyers to be business owners. A story about magic law firm management elves illustrates how many law firm owners run their business on fairytale thinking instead of taking action with a proper plan. Key Takeaways: Profit First creates personal and professional transformation Law school doesn’t prepare you for business Fire yourself by hiring people better than you Enjoy the journey, not just the milestones Be curious and open-minded Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Learn more about Kate Lincoln-Goldfinch Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

“When we implement Profit First accounting principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” If your law firm feels like it eats cash faster than you can make it, you’re not wrong. The traditional approach to law firm finances is completely backwards. In this episode we are making the case for why you should stop procrastinating and finally take your profits first. RJon Robins, author of Profit First for Lawyers, explains why the typical formula of “sell as much as you can, pay everyone else first, keep whatever’s left over” simply doesn’t work for entrepreneurial law firm owners who want to be profitable on purpose. Key Takeaways: The traditional approach is backwards The reason why Parkinson’s Law also applies to money Why Profit First forces innovation Gain objective accountability across your entire business ecosystem Kick procrastination to the curb Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Mentioned In This Episode Focus on Things That Matter with Daniel Ferro Does Your Accountant Have An Entrepreneurial Mindset? with Oscar Ferenczi Profit First – More Than Just A Book with Mike Michalowicz Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

The wait is over! Join us for an exciting new podcast season based on RJon Robins’ bestselling book, “Profit First for Lawyers.” This game-changing book has sold over 25,000 copies and is transforming a new generation of law firm owners who take their profit first. Connect with us: Subscribe to the podcast Watch episodes on YouTube Follow Profit First for Lawyers on Facebook, Instagram, and LinkedIn Order your copy of the book by visiting www.profitfirstforlawyers.com. Your future self will thank you for it.

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the second in a two-part series. Part one of the series can be heard on Apple Podcasts or Spotify and watched on YouTube. The Definition of a Successful Law Firm RJon picks up the conversation from last week’s episode by discussing How To MANAGE a Small Law Firm’s definition of a successful law firm – one that serves the owner in at least three ways: It must serve you financially by providing enough income to live the lifestyle you want. It must serve you professionally by giving you a platform to make a positive impact and work with people you enjoy. It must serve you personally by running efficiently so you can step away confidently. Hiring The Right People RJon focuses on the importance of hiring experienced lawyers who can hit the ground running, rather than lower cost inexperienced lawyers who require more training. The cost of onboarding and potential turnover make hiring experienced lawyers more profitable in the short and long term. As part of a path to overall growth, RJon also emphasizes the importance for law firms to support their team members’ personal and professional goals. The Profit First for Lawyers Book RJon provides an overview of his new book Profit First for Lawyers, which he wrote as a rallying cry for law firm owners to put their profits first. He explains that even if you’ve read the Profit First book by Mike Michalowicz, this book builds on the Profit First methodology with specific applications and insights for lawyers. He walks through the table of contents touching on key topics like why CPAs may resist Profit First, how GAAP accounting standards differ from law firm needs, tracking Total Owner Benefits, and more. Key Takeaways The Profit First methodology offers a unique framework for financial management in the legal industry. Successful law firms should aim for growth that benefits owners personally, professionally, and financially. Strategic hiring and investing in experienced professionals, can significantly enhance firm profitability, service delivery, and efficiency. Hiring superstar staff and graduating employees demonstrates a healthy, growth-oriented culture. Small boosts in law firm profitability can translate to more free time and improved quality of life. Links How To MANAGE a Small Law Firm https://howtomanageasmalllawfirm.com The Managing Partners Podcast with RJon Robins Ep 281 https://thisisarray.com/managing-partners-podcast/episode-281-rjon-robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/44cm-2xiPXI?sub_confirmation=

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the first in a two-part series. Redefining Success RJon shares his transformative journey from financial adversity to profitability. This episode focuses on the critical mindset shift law firm owners should embrace as entrepreneurial professionals who sell legal services. RJon’s insights into ethical profitability and strategic business management serve as a guide for law firms seeking sustained growth and success. Look for the second episode of the two-part series next week. Watch the podcast on video https://youtu.be/1oX3pTLHT3w?sub_confirmation= Key Takeaways The simplicity of running a law firm with the right processes and mindset How To MANAGE a Small Law Firm is for entrepreneurial law firm owners The ethical obligation of law firm owners to market their services and the importance of running a profitable law firm The marketing and profit misconception The transformative impact law firm owners experience when adopting the entrepreneurial mindset Big News A new season of the Profit First For Lawyers is coming soon! Be sure to subscribe to the podcast to get the latest episodes the moment they are released. Visit https://profitfirstforlawyers.com/subscribe Links Mentioned How To MANAGE a Small Law Firm https://howtomanage.com The Managing Partners Podcast https://thisisarray.com/managing-partners-podcast/episode-280-rjon-robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

The curtain closes on a sensational season for the Profit First For Lawyers podcast. We thank you for joining us each week for episodes filled with actionable insights. This podcast was launched in advance of the Profit First For Lawyers book publish date. All while RJon was in Paris. The surprise reveal about the podcast to RJon at the July Live Quarterly Meeting (LQM) made for some fun moments on stage. RJon in Paris In a never before seen video from Paris, RJon filmed his experience at a chocolatier. In true RJon fashion, a cup of hot chocolate turned into an insightful teaching moment. Team RJon Favorite Moments As we wrap-up the season we sat down and spoke with members of Team RJon who shared their favorite moments. We also look back on the promises and goals we had for the podcast when it launched in June 2023. Blooper Reel Putting together a podcast with Team RJon and featured guests from distances near and far made for informative and sometimes humorous moments captured on video. Links Mentioned Live Quarterly Meeting (How To Manage A Small Law Firm event) Killing Your Ego (ep 8) Procrastination & Your Favorite Ice Cream Flavor (ep 10) Lina’s bonus video Listen to From The Vault featuring a robust archive of RJon content Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

Mike Michalowicz, author of Profit First and co-founder of Profit First Professionals talks all things Profit First. Mike shares the story behind Profit First, which he developed after nearly losing everything when his business collapsed. This experience prompted him to study what makes companies profitable. His revelation? Apply the same personal finance “pay yourself first” principle to business finances. Thus, Profit First was born. Now over 800,000 companies use Mike’s approach of taking a percentage off the top for profit before paying business operating expenses. Mike simplifies profitability to this truth – you must be profitable to get out of debt. Taking profit first builds momentum and fuels growth. Mike’s 3 Profit First Tips Beyond emphasizing mindset shifts, Mike provides three tactical tips for getting started with Profit First: Start slow and let it grow: Begin with just 1% of income to build habits over time Use your existing bank: You must see Profit First working Reach for potential: Look at fiscally elite performers in your industry and aim higher Ludicrous Speed We share the forward from Profit First For Lawyers written and read by Mike Michalowicz about an experience he had with RJon and a Tesla. Links Mentioned Small Law Firm Bookkeeping That Does Not Suck How To Manage A Small Law Firm Episode 16 Profit First For Lawyers Interview with Ron & Julie Pollack Mike Michalowicz | www.MikeMotorbike.com Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

As we approach the end of the season, we look back on RJon’s promise to readers of his book Profit First For Lawyers. “If you implement what I’m going to be sharing with you in this book, your law firm will definitely become more profitable.” RJon Robins, Profit First For Lawyers, Chapter 1 Personal Impact and Professional Benefits In this episode, Karli speaks with law firm owners who share personal and professional results after implementing Profit First. We hear from lawyers new to Profit First and lawyers who have followed Profit First principles for years. Personally, many saw profits accumulate into substantial savings. Others took dream trips or were able to profitably transition to remote work so they could spend more meaningful time with family. Professionally, featured lawyers grew revenues exponentially in months or saw consistent monthly profits after years of breaking even. A few shared how this newfound profitability has given them more confidence and peace of mind. All shared how Profit First changed both their business and personal lives. To see each of the lawyers featured in this episode visit our podcast on YouTube. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

This episode packed with Profit First insights features Ron Saharyan, co-founder of the Profit First Professionals. Ron shares practical insights about Profit First fundamentals. He gives actionable tips for law firm owners who want to build a healthy, sustainable, and profitable business by following the Profit First methodology. We also hear about how Ron’s childhood friendship with Profit First author, Mike Michalowicz turned into the Profit First Professionals which is approaching a 10-year milestone. “Profit First does not care what your current financial situation is. It is a framework that will allow you to build the financial muscle memory to help you get out of that financial situation and also prevent you from falling back into it.” Ron Saharyan Co-FounderProfit First Professionals Key Takeaways Start Small: Begin by scrutinizing your P&L to find 3-10% you can allocate to profit. Enjoy the Suck: Reversing years of financial processes and mindset will take time. Be prepared for an adjustment period. Get Support: Lean on your support system (like How To Manage A Small Law Firm) for guidance and answers to your questions. RJon in the Studio RJon shares his own Profit First journey from nearly going under to running a multi-million dollar business. He explains in a Facebook Live clip why the typical excuse of “I’ll begin Profit First once I become profitable” is invalid – Profit First principles lead to profitability. Resources & Links Profit First Professionals Grow My Accounting Practice Podcast episode featuring RJon Robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

In this episode, we have a candid conversation with Marie Drake who shares the story behind why she became a lawyer, her family law practice, and her “No B.S. Divorce” model. She also talks about how a colleague’s drastic transformation led Marie to attend a Live Quarterly Meeting and join How To MANAGE a Small Law Firm four years ago. Marie has embraced Profit First and found RJon’s win-win model works well within her law firm. She advises young lawyers to explore several specialties before selecting one practice area. RJon in the Studio RJon talks about why being profitable professionally and personally is equally important as being profitable financially. He shares the story of “boat days” which produced invaluable business insight and personal satisfaction despite there being more lucrative ways to spend four days. RJon contends that the value he received far outweighed what he would have earned speaking on stages or hosting a workshop. Which illustrates his model of alignment between professional, personal, and financial success. Resources & Links Oscar Ferenczi: Ep 28 Does Your Accountant Have An Entrepreneurial Mindset? The Power of TED by David Emerald Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

In this revealing episode, RJon flips the script and calls out lawyers who may be sucky clients to their bookkeepers. RJon in the Studio In Chapter 16 of the Profit First for Lawyers book, RJon compares the attributes of disengaged legal clients to how some lawyers treat their bookkeepers. From showing up late (or not at all) to meetings and expecting their lawyers to read their minds to shirking responsibility or not participating meaningfully in their case. These clients can be the most challenging to work with due to their lack of commitment and attention. Typically these are the same clients who often do not get the best outcomes. RJon challenges listeners to take a look at their actions with their bookkeeper. Are they attentive and responsive to their bookkeeper’s questions? Are they an active participant ensuring their bookkeeper has what they need to complete financial reports accurately?  RJon reminds us that the purpose of bookkeeping is to provide a historical record for both tax purposes and to inform on strategic financial decisions going forward. So to avoid being your bookkeeper’s “sucky client” be proactive and clear in your communication.  Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

This candid episode tackles a difficult topic – many law firm owners are using their household income to subsidize their law firm’s business at the expense of their household finances. RJon in the Studio During a recording session, Karli asked RJon for clarity about why some law firm owners use household money meant for children’s education or other family expenses to fund their business. RJon calls this practice of paying for business expenses with household money a form of embezzlement. This is a hot-button topic he has spoken about at local bar association events in the past which has gotten him uninvited to future events. Profit First For Lawyers Testimonial We hear from lawyer, Nikita Wolf who shares her struggles after opening a new law firm. The challenges of building a client base coupled with using savings and borrowing money from family to pay bills. She talks about how transitioning her business model with How To Manage A Small Law Firm and reading the Profit First for Lawyers book is already starting to transform her business. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Alejandra Leibovich, Co-Founder of How To MANAGE a Small Law Firm, explains how law firm owners can get off the ground and take flight to escape the “doctrine of sacrifice” mentality. She also recounts the early days of How To MANAGE and the origin of TAYE ASTUYA. Stuck on the Ground Running a profitable law firm requires a strategic bird’s eye view. Ale shares how struggling law firm owners stay bogged down in day-to-day tasks such as answering phones or cleaning toilets. This “ground level” thinking focuses on control and quality, but fails to effectively delegate those tasks, create systemized processes, or build in profitability. “The only way for your law firm to grow is for it to help more people.” RJon Robins Steps to Take Off Categorize overhead (Static or Dynamic) expenses. Hire team members who can operate more strategically than you Develop systems for accountability rather than to micromanage Invest in areas such as marketing, training, and planning Learn and then learn some more: Attend business education courses/events Gain insight from profitable law firm owners Cruising Altitude Profitability requires elevating your mindset. By taking flight you grow your firm’s capacity to serve more clients at a higher level. Plus, with increased profits, your law firm will attract rockstar team members to further your business goals. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode of Profit First For Lawyers, RJon explains the revolutionary concept of categorizing overhead expenses as either “static” or “dynamic” to better control costs and increase opportunity for growth. RJon in the Studio RJon goes into detail about the differences between Static Overhead and Dynamic Overhead. He explains Static Overhead as fixed costs like rent, utilities, and subscriptions. Dynamic Overhead expenses include marketing, staff training, and financial planning. While Static Overhead costs are necessary to conduct business, these types of overhead expenses do not directly boost growth or increase profits. On the other hand, Dynamic Overhead fuels expansion and increases growth opportunities. A Cautionary Tale To illustrate the difference, RJon shares a cautionary tale about a law firm with stalled growth. Upon investigating the firm’s tightly controlled marketing budget, it was revealed that a successful employee networking initiative delivering great ROI was sidelined by an overzealous controller. By capping the dynamic marketing initiative, the firm likely missed out on hundreds of thousands in profits. Key Takeaways Categorize your overhead expenses as either static or dynamic Look for opportunities to invest more in dynamic activities Don’t let static caps limit areas of growth Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Fear and self-doubt can prevent us from achieving our biggest dreams and reaching our fullest potential. In this special Halloween episode of the Profit First For Lawyers podcast, Karli and Raul discuss how to face fears, unmask ego, and breakthrough limiting beliefs. Key Insights from RJon Their conversation revolves around a clip from a Facebook Live in 2021 of RJon talking through an early draft of the Profit First For Lawyers book. In the clip, RJon challenges the assumption that running a highly profitable law firm requires extreme luck or privilege. He asserts that if instead of making excuses, struggling lawyers spent time with highly successful lawyers they would realize the only difference is the choices made – choices struggling lawyers can also make. Actionable Insights Examine what is holding you back and be honest about the “why”. Focus on making incremental progress rather than huge leaps. Reframe success and give yourself permission to “fail”. Tune into this episode of Profit First For Lawyers to discover how you can unmask the fears holding you back. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Listen to past episodes with Raul Longoria: Killing Your Ego | The Power of Boundaries Resources mentioned: Additional information on the Dunning-Kruger Effect can be found in the Killing Your Ego episode. To learn more about Live Quarterly Meetings visit https://howtomanageasmalllawfirm.com