Profit First for Lawyers

”While every law firm owner wants their law firm to be successful, very few out of the tens of thousands of small law firm owners who I’ve met over the years have been able to articulate an objective definition for what it actually means, at least to them, for a law firm to be worthy of being called a successful business.” – RJon Robins, author of Profit First for Lawyers Most law firm owners want their firms to be successful, but very few can articulate what that actually means. This fundamental gap between desire, definition, and outcome is why so many lawyers struggle with profit-focused thinking. Profit First Works: Over Time and Across Practice Fields In this episode’s clip taken from Chapter 3, page 18, RJon highlights the mindset barriers that make lawyers resistant to business principles – barriers that estate planning attorney Morgen Bowers had to overcome herself. As a How To Manage A Small Law Firm member, she shares her unique Profit First journey spanning 9 years and two different practice fields. Morgen first discovered Profit First accounting principles back in 2016 and implemented it in her law firm in 2018. When Profit First for Lawyers was published in 2023, she experienced the enhanced lawyer-focused approach firsthand as a member of How To Manage A Small Law Firm. Having implemented both versions, Morgen can detail exactly what RJon’s enhancements add to the foundational material. Her successful transition from business law to estate planning while maintaining Profit First principles demonstrates how the methodology adapts across different legal specialties and business transitions. Key Takeaways: Law firm success requires an objective definition that includes financial profit as a core component You can both serve clients and own a profitable law firm With a service-focused psychology, lawyer entrepreneurs need different advice than general business advice Real success requires both real numbers and systematic implementation, not wishful thinking Consistency beats complexity, start with a simple implementation of 1% profit allocation Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Morgen Bowers directly by visiting https://4cornerslegacylaw.com Subscribe to the Profit First for Lawyers podcast Mentioned: Bookkeeping That Does Not Suck Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Everyone is better off when your law firm is more profitable. No one is better off when your law firm is less profitable.” – RJon Robins, author of Profit First for Lawyers If you’ve ever caught yourself saying, “It’ll be faster if I just do it myself,” this episode is for you. That is a trap many lawyers and business professionals fall into without even knowing it. The reality is that every hour spent on tasks beneath your role, whether it’s admin, paralegal work, or chasing invoices, impacts your law firms profits. In this episode, RJon explains why profit depends on efficiency and why the most ethical, professional choice is making sure the right work goes to the right role. In a 2021 clip from a pre-book livestream, he shares memorable examples of why law firm owners cannot afford to do paralegal, receptionist, or admin tasks – even when it feels faster. Key Takeaways Profit is a function of efficiency: Every stakeholder, (clients, family, staff, and referral sources) benefits when your law firm is more profitable. Protect your highest-value work: Identify the highest and best use of your time as a lawyer and law firm owner. Define work by the work, not the worker: Work value should be defined by the minimum skills required, not by who performs it. Spot invisible inefficiencies: From lawyers chasing invoices to receptionists handling tasks that automation could handle. Fix workflow leaks: Hiring, delegate, train and automate. Leaks often hide in plain sight. These aren’t just business moves, they’re ethical obligations to your stakeholders. When you structure your business so everyone does their highest-value work, you don’t just increase profitability, you also deliver better client service. Read more: matching work with appropriate skill levels, law firm efficiency, profitability, and more in the Profit First for Lawyers book. Order your copy today! Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Discover more about How To Manage A Small Law Firm Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“The first reason so many small law firms struggle to become or remain profitable is a lack of education about the business of how to manage a successful small law firm.” – RJon Robins, author Profit First for Lawyers Working Smarter, Not Harder Have you been spinning on the hamster wheel working countless hours while profitability eludes you? Nequosha Anderson, founder of Anderson Law Firm, knows that feeling intimately. Despite her data science background, she found herself trapped in the cycle of working harder instead of smarter. Her journey from struggling law firm owner to profitable practice reveals why education about the business side of law is critical, and why redefining “profit” beyond just money changes everything. RJon In The Studio Which is why one particular segment from Chapter 4 (page 28-29) of the Profit First for Lawyers book resonated with Nequosha’s experience. RJon’s explanation of how law firm owners lack business education and make problems worse by working harder on the wrong things hit home. She realized her tireless efforts were not actually accomplishing meaningful goals, and that something needed to change. Key Takeaways: Working harder on the wrong things compounds profitability problems rather than solving them Use profitability as your decision-making filter: If it’s not profitable, don’t do it Service and profit are married concepts, not opposing forces Profit isn’t just about money – it’s about happiness, health, and the ability to help others Stop making excuses and face the truth about what you really want You don’t need to understand every step of Profit First to know it will benefit your firm Nequosha’s transformation demonstrates that once you face the reality of where you spend your time and energy, you can build a practice that serves you and your clients. Her message is clear: examine your definition of profit, figure out what you really want, and start taking the steps to build that life. You are cordially invited to live a profitable life. Will you accept the invitation? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect directly with Nequosha Anderson at www.andersonlawfl.com Book mentioned: On Bullshit by Harry G. Frankfurt Discover more about How To Manage A Small Law Firm Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

I know you don’t want to talk about your A/R, but you’ve got to talk about your A/R. – RJon Robins, author Profit First for Lawyers If you’ve ever looked at your accounts receivables (A/R) as simply delayed income, this episode will completely change how you understand what those unpaid invoices are really costing you. In segments pulled from the A/R section of Chapter 13 (pages 120-121) and the A/R section from Chapter 14 (curated from pages 133-138) in the Profit First for Lawyers book, you’ll discover why outstanding A/R isn’t just inconvenient, it’s actively sabotaging your profits. From The Recording Studio RJon breaks down the hidden mathematics of accounts receivables with a step-by-step demonstration that reveals how one non-paying client can force you to work two additional cases just to break even. But understanding the problem is only half the battle. RJon also lists the specific reports your bookkeeper should be providing you every month to stay on top of your firm’s A/R. Key Takeaways: Every dollar you collect from A/R is pure profit since you’ve already incurred the costs to do the work A good bookkeeper will generate aged A/R reports broken down in 30 day increments, with client name, contact info, and lawyer working on client matters Unpaid invoices create a profit cascade effect that can force you to work multiple additional cases to break even on one non-paying client Movement tracking in A/R reports reveals when staff members are doing unauthorized free work If you’ve ever wondered why your firm stays busy but your bank account doesn’t reflect all that activity, this episode will connect some dots you may not want to see, but absolutely need to understand. Because you can’t keep working for free and expect to have a profitable law firm. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

”You don’t have to have a million dollar law firm to do the things that cause people to have million and multimillion dollar law firms.“ – RJon Robins, author of Profit First for Lawyers When is the right time to start Profit First? In this episode, we hear from Marie Drake who went from struggling solo practitioner to a profitable multi-attorney law firm owner following Profit First Accounting Principles. She reveals the subconscious sabotage that almost derailed her Profit First journey, a challenge many entrepreneurs face when building wealth. Marie also shares why one particular segment from Chapter 12 of the Profit First for Lawyers book resonated so deeply. In the clip, RJon explains the principles behind the behaviors of multimillion dollar law firm owners. Marie now understands these principles in ways she couldn’t when she first appeared on the podcast two years ago. Key Takeaways: Start Profit First with small percentages now rather than wait for higher revenue Automate profit allocation to remove decision fatigue and emotional interference Expect subconscious resistance when building substantial business reserves Commit to a 12-36 month testing period before evaluating results Having financial security enhances client service quality Marie’s transformation demonstrates that Profit First isn’t just accounting methodology, it’s the foundation for building a business that serves both owners and clients at the highest levels. Her message to hesitant law firm owners is direct: Get off the fence and experiment with Profit First. After all, what do you have to lose? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Marie Drake directly at www.thedrakelawfirm.com Listen to “Just Grow Up” featuring Marie Drake in 2023 Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“I remember the owner of a multimillion dollar law firm who had positive cash flow. Yay! Unfortunately, the law firm was slowly going out of business because it was losing $100,000 each month and the owner didn’t even know it.” – RJon Robins If you’ve ever looked at cash coming into your firm and assumed that meant you were profitable, this episode is a wake-up call you can’t afford to miss. In a segment pulled from Chapter 13, page 118 in the Profit First for Lawyers book, you’ll hear about the crucial difference between cash flow and actual profit – and why confusing the two could quietly destroy your law firm. From The Recording Studio In a conversational clip from the audiobook recording session, RJon breaks down the four key financial metrics every law firm owner needs to track. Karli joins in with questions to get clarity on why cash flow projections matter. RJon further illustrates the importance of knowing the difference between cash flow and profits with a cautionary tale about a multimillion dollar law firm that was secretly bleeding money. When RJon revealed the truth about what the financial reports actually showed, the owner’s response was…surprising. You’ll want to hear this conversation to understand why some business owners prefer comfortable lies over uncomfortable truths. This episode is a great reminder to go back and reread Profit First for Lawyers, Chapter 13 The Basics. Key Takeaways: Cash flow measures money in and out while profitability measures whether you’re actually making money after all costs. Positive cash flow can hide the fact that your law firm is slowly going out of business Your balance sheet tells the real story. If you’re not reading it, then your business is flying blind. Find out where your cash flow is coming from: new sales, borrowed money, or unfulfilled work? You cannot delegate financial oversight completely. You must personally verify the systems are in place and review regularly to ensure they are being followed. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“You know what every single personal injury lawyer can tell you that every single one of their clients all have in common without one single exception? None of them expected to get in a car wreck the morning they woke up, left the house, and got in the car wreck. Life just happens.” – RJon Robins In this episode of the Profit First for Lawyers podcast, we look at what happens to your business and family if you get hit by a bus tomorrow. It sounds dramatic, but this sobering question matters more than almost anything else we’ve talked about so far. For a topic this important, RJon delivers some real talk about the difference between having a business versus having a job where you work for yourself. Here’s a hint: If your business cannot run without you, you don’t really have a business. RJon in the Studio and on the Stage In a clip from the audiobook recording session, which has since become cutting room floor content, RJon breaks down what it really means to build a sustainable business. The reality is no logical person would invest in a business without understanding how it is expected to generate revenue and profit. So why would you ask your family to invest in a business that does not have clear systems for continuing on without you? A second clip from a 2023 How To MANAGE a Small Law Firm Live Quarterly Meeting brings to light the three choices we all make when it comes to financial literacy. Choice one: become financially literate and be in control of your future. Choice two: remain financially illiterate and settle for life’s leftovers. Choice three: be financially literate but ignore your financials. The question both clips bring to the surface: Are you making the right financial literacy decisions? Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Tea Time with Karli Karli shares a recent conversation with RJon that left her silent and stunned. It started with a simple question and ended with a reality check so powerful it sent her into immediate action. The scenario RJon painted will make you rethink everything you know about protecting the people you love. Key Takeaways Life happens without warning so build systems that ensure your business can run without you Financial literacy is a choice Stop waiting for the “right time” to take action This episode is a reality check about taking responsibility for both your business and your family’s future. Whether it’s building systems that allow your law firm to generate revenue without your constant presence Or creating legal documents that protect your loved ones, the message is clear: if you love them, plan like you won’t be here tomorrow. Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“You don’t have to know hardly anything about bookkeeping or accounting or math to become very effective in your use of these important financial concepts.” – RJon Robins In this episode, hear how law firm owner Xavier Martine has transformed his law mindset around his firm’s finances, from financial fear to full command of the numbers. As a member of How To Manage A Small Law Firm, he didn’t just grow his revenue, he rewired how he thinks about profitability, systems, and what it truly means to run a law firm like a business. After adopting Profit First Accounting principles, he began treating profitability like a new language, one he could study, speak, and eventually master. RJon in the Studio RJon reminds listeners that profit management doesn’t require complex math. What it does require is clarity and a willingness to stop avoiding your law firm’s financials. The clip is pulled directly from Chapter 12 of the Profit First for Lawyers book. Read it and put the concepts into action to begin your journey towards financial fluency. Key Takeaways: Financial fluency is a language you can learn Profit is not a reward for what’s left over, it’s a decision made first Reading your financial reports helps prevent costly blind spots Setting profit goals raises your firm’s standards and performance Value and profit go hand-in-hand when service is prioritized Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Connect with Xavier Martine directly by visiting Martine Law Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“Profit cannot be treated as an event. It must be treated as a habit, but that is not how most business owners approach the profitability of their business.” – RJon Robins If you’ve been waiting for your next client or that one big case to swoop in and save your law firm’s profitability, this episode is your wake-up call. RJon drops some serious truth bombs about why chasing the next big thing is actually sabotaging your success. RJon in the Studio To understand why profit cannot be an event, RJon breaks down the Primacy Effect (page 186-187) and how it is secretly blocking your law firm’s profitability. Here’s the kicker: you naturally pay attention to what comes first and ignore everything else. So when you put profit last (after payroll, bills, everything else), your brain treats profit as an afterthought. The solution? Flip the script entirely! Decide what you want to take out first before anyone else gets their hands on it, and force your business to get creative with what’s left over. In a clip from a guest appearance on The Agile Attorney podcast hosted by John Grant, RJon delivers a vivid warning to law firm owners who have a hard copy version of the Profit First for Lawyers book. “You wouldn’t want your spouse or significant other to get their hands on my book if you’re not already doing Profit First, ’cause they’re gonna beat you with it until you do.” Tea Time with Karli Karli was in the podcast recording session with RJon and found the mental image of a law firm owner being hit with the Profit First for Lawyers book by their spouse for not taking their profit first humorous, until she realized she was guilty of the same offense. This “tea time” moment was when she knew there was no excuse for her or anyone not to take their profit first. This was one of the many reasons why she opened up her own personal profit account. Key Takeaways: How the Primacy Effect impacts your business success Why chasing the “next big thing” is not a profitable solution Your brain ignores what comes last, so make profit come first Don’t wait for a potential profit event. Build a profit habit. Small consistent actions are better than gambling on a “someday” windfall. Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today!

“If your law school experience was anything like mine, chances are they taught you nothing in law school about the business of how to manage a law firm. In fact, they may have even given you the same bad advice that I have heard repeated from many thousands of lawyers who I have had the opportunity to work with over the years. Just be a great lawyer and the rest will take care of itself. Yeah, right.” – RJon Robins In this episode, Karli sits down with Kate Lincoln-Goldfinch, shares her law firm owner journey from struggling to hit $250,000 in her first year to being on track to break the $10 million barrier. She opens up about her resistance to putting profits first, the dark times of cash crunches, and how proper financial structures transformed not just her business but her entire life and relationships. Kate’s advice for early-career lawyers: choose curiosity over resistance, and say yes to opportunities for growth and learning. In The Studio: In a clip from the recording studio for the Profit First for Lawyers audiobook, RJon Robins talks about how law school does little to prepare lawyers to be business owners. A story about magic law firm management elves illustrates how many law firm owners run their business on fairytale thinking instead of taking action with a proper plan. Key Takeaways: Profit First creates personal and professional transformation Law school doesn’t prepare you for business Fire yourself by hiring people better than you Enjoy the journey, not just the milestones Be curious and open-minded Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Connect and Engage Learn more about Kate Lincoln-Goldfinch Subscribe to the Profit First for Lawyers podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

“When we implement Profit First accounting principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” If your law firm feels like it eats cash faster than you can make it, you’re not wrong. The traditional approach to law firm finances is completely backwards. In this episode we are making the case for why you should stop procrastinating and finally take your profits first. RJon Robins, author of Profit First for Lawyers, explains why the typical formula of “sell as much as you can, pay everyone else first, keep whatever’s left over” simply doesn’t work for entrepreneurial law firm owners who want to be profitable on purpose. Key Takeaways: The traditional approach is backwards The reason why Parkinson’s Law also applies to money Why Profit First forces innovation Gain objective accountability across your entire business ecosystem Kick procrastination to the curb Resource: Profit Leak Assessment The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! Mentioned In This Episode Focus on Things That Matter with Daniel Ferro Does Your Accountant Have An Entrepreneurial Mindset? with Oscar Ferenczi Profit First – More Than Just A Book with Mike Michalowicz Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

The wait is over! Join us for an exciting new podcast season based on RJon Robins’ bestselling book, “Profit First for Lawyers.” This game-changing book has sold over 25,000 copies and is transforming a new generation of law firm owners who take their profit first. Connect with us: Subscribe to the podcast Watch episodes on YouTube Follow Profit First for Lawyers on Facebook, Instagram, and LinkedIn Order your copy of the book by visiting www.profitfirstforlawyers.com. Your future self will thank you for it.

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the second in a two-part series. Part one of the series can be heard on Apple Podcasts or Spotify and watched on YouTube. The Definition of a Successful Law Firm RJon picks up the conversation from last week’s episode by discussing How To MANAGE a Small Law Firm’s definition of a successful law firm – one that serves the owner in at least three ways: It must serve you financially by providing enough income to live the lifestyle you want. It must serve you professionally by giving you a platform to make a positive impact and work with people you enjoy. It must serve you personally by running efficiently so you can step away confidently. Hiring The Right People RJon focuses on the importance of hiring experienced lawyers who can hit the ground running, rather than lower cost inexperienced lawyers who require more training. The cost of onboarding and potential turnover make hiring experienced lawyers more profitable in the short and long term. As part of a path to overall growth, RJon also emphasizes the importance for law firms to support their team members’ personal and professional goals. The Profit First for Lawyers Book RJon provides an overview of his new book Profit First for Lawyers, which he wrote as a rallying cry for law firm owners to put their profits first. He explains that even if you’ve read the Profit First book by Mike Michalowicz, this book builds on the Profit First methodology with specific applications and insights for lawyers. He walks through the table of contents touching on key topics like why CPAs may resist Profit First, how GAAP accounting standards differ from law firm needs, tracking Total Owner Benefits, and more. Key Takeaways The Profit First methodology offers a unique framework for financial management in the legal industry. Successful law firms should aim for growth that benefits owners personally, professionally, and financially. Strategic hiring and investing in experienced professionals, can significantly enhance firm profitability, service delivery, and efficiency. Hiring superstar staff and graduating employees demonstrates a healthy, growth-oriented culture. Small boosts in law firm profitability can translate to more free time and improved quality of life. Links How To MANAGE a Small Law Firm https://howtomanageasmalllawfirm.com The Managing Partners Podcast with RJon Robins Ep 281 https://thisisarray.com/managing-partners-podcast/episode-281-rjon-robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! https://youtu.be/44cm-2xiPXI?sub_confirmation=

This bonus episode of the Profit First For Lawyers podcast was originally featured on The Managing Partners Podcast hosted by Kevin Daisey. This interview with RJon Robins is the first in a two-part series. Redefining Success RJon shares his transformative journey from financial adversity to profitability. This episode focuses on the critical mindset shift law firm owners should embrace as entrepreneurial professionals who sell legal services. RJon’s insights into ethical profitability and strategic business management serve as a guide for law firms seeking sustained growth and success. Look for the second episode of the two-part series next week. Watch the podcast on video https://youtu.be/1oX3pTLHT3w?sub_confirmation= Key Takeaways The simplicity of running a law firm with the right processes and mindset How To MANAGE a Small Law Firm is for entrepreneurial law firm owners The ethical obligation of law firm owners to market their services and the importance of running a profitable law firm The marketing and profit misconception The transformative impact law firm owners experience when adopting the entrepreneurial mindset Big News A new season of the Profit First For Lawyers is coming soon! Be sure to subscribe to the podcast to get the latest episodes the moment they are released. Visit https://profitfirstforlawyers.com/subscribe Links Mentioned How To MANAGE a Small Law Firm https://howtomanage.com The Managing Partners Podcast https://thisisarray.com/managing-partners-podcast/episode-280-rjon-robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

The curtain closes on a sensational season for the Profit First For Lawyers podcast. We thank you for joining us each week for episodes filled with actionable insights. This podcast was launched in advance of the Profit First For Lawyers book publish date. All while RJon was in Paris. The surprise reveal about the podcast to RJon at the July Live Quarterly Meeting (LQM) made for some fun moments on stage. RJon in Paris In a never before seen video from Paris, RJon filmed his experience at a chocolatier. In true RJon fashion, a cup of hot chocolate turned into an insightful teaching moment. Team RJon Favorite Moments As we wrap-up the season we sat down and spoke with members of Team RJon who shared their favorite moments. We also look back on the promises and goals we had for the podcast when it launched in June 2023. Blooper Reel Putting together a podcast with Team RJon and featured guests from distances near and far made for informative and sometimes humorous moments captured on video. Links Mentioned Live Quarterly Meeting (How To Manage A Small Law Firm event) Killing Your Ego (ep 8) Procrastination & Your Favorite Ice Cream Flavor (ep 10) Lina’s bonus video Listen to From The Vault featuring a robust archive of RJon content Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

Mike Michalowicz, author of Profit First and co-founder of Profit First Professionals talks all things Profit First. Mike shares the story behind Profit First, which he developed after nearly losing everything when his business collapsed. This experience prompted him to study what makes companies profitable. His revelation? Apply the same personal finance “pay yourself first” principle to business finances. Thus, Profit First was born. Now over 800,000 companies use Mike’s approach of taking a percentage off the top for profit before paying business operating expenses. Mike simplifies profitability to this truth – you must be profitable to get out of debt. Taking profit first builds momentum and fuels growth. Mike’s 3 Profit First Tips Beyond emphasizing mindset shifts, Mike provides three tactical tips for getting started with Profit First: Start slow and let it grow: Begin with just 1% of income to build habits over time Use your existing bank: You must see Profit First working Reach for potential: Look at fiscally elite performers in your industry and aim higher Ludicrous Speed We share the forward from Profit First For Lawyers written and read by Mike Michalowicz about an experience he had with RJon and a Tesla. Links Mentioned Small Law Firm Bookkeeping That Does Not Suck How To Manage A Small Law Firm Episode 16 Profit First For Lawyers Interview with Ron & Julie Pollack Mike Michalowicz | www.MikeMotorbike.com Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

As we approach the end of the season, we look back on RJon’s promise to readers of his book Profit First For Lawyers. “If you implement what I’m going to be sharing with you in this book, your law firm will definitely become more profitable.” RJon Robins, Profit First For Lawyers, Chapter 1 Personal Impact and Professional Benefits In this episode, Karli speaks with law firm owners who share personal and professional results after implementing Profit First. We hear from lawyers new to Profit First and lawyers who have followed Profit First principles for years. Personally, many saw profits accumulate into substantial savings. Others took dream trips or were able to profitably transition to remote work so they could spend more meaningful time with family. Professionally, featured lawyers grew revenues exponentially in months or saw consistent monthly profits after years of breaking even. A few shared how this newfound profitability has given them more confidence and peace of mind. All shared how Profit First changed both their business and personal lives. To see each of the lawyers featured in this episode visit our podcast on YouTube. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

This episode packed with Profit First insights features Ron Saharyan, co-founder of the Profit First Professionals. Ron shares practical insights about Profit First fundamentals. He gives actionable tips for law firm owners who want to build a healthy, sustainable, and profitable business by following the Profit First methodology. We also hear about how Ron’s childhood friendship with Profit First author, Mike Michalowicz turned into the Profit First Professionals which is approaching a 10-year milestone. “Profit First does not care what your current financial situation is. It is a framework that will allow you to build the financial muscle memory to help you get out of that financial situation and also prevent you from falling back into it.” Ron Saharyan Co-FounderProfit First Professionals Key Takeaways Start Small: Begin by scrutinizing your P&L to find 3-10% you can allocate to profit. Enjoy the Suck: Reversing years of financial processes and mindset will take time. Be prepared for an adjustment period. Get Support: Lean on your support system (like How To Manage A Small Law Firm) for guidance and answers to your questions. RJon in the Studio RJon shares his own Profit First journey from nearly going under to running a multi-million dollar business. He explains in a Facebook Live clip why the typical excuse of “I’ll begin Profit First once I become profitable” is invalid – Profit First principles lead to profitability. Resources & Links Profit First Professionals Grow My Accounting Practice Podcast episode featuring RJon Robins Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

In this episode, we have a candid conversation with Marie Drake who shares the story behind why she became a lawyer, her family law practice, and her “No B.S. Divorce” model. She also talks about how a colleague’s drastic transformation led Marie to attend a Live Quarterly Meeting and join How To MANAGE a Small Law Firm four years ago. Marie has embraced Profit First and found RJon’s win-win model works well within her law firm. She advises young lawyers to explore several specialties before selecting one practice area. RJon in the Studio RJon talks about why being profitable professionally and personally is equally important as being profitable financially. He shares the story of “boat days” which produced invaluable business insight and personal satisfaction despite there being more lucrative ways to spend four days. RJon contends that the value he received far outweighed what he would have earned speaking on stages or hosting a workshop. Which illustrates his model of alignment between professional, personal, and financial success. Resources & Links Oscar Ferenczi: Ep 28 Does Your Accountant Have An Entrepreneurial Mindset? The Power of TED by David Emerald Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

In this revealing episode, RJon flips the script and calls out lawyers who may be sucky clients to their bookkeepers. RJon in the Studio In Chapter 16 of the Profit First for Lawyers book, RJon compares the attributes of disengaged legal clients to how some lawyers treat their bookkeepers. From showing up late (or not at all) to meetings and expecting their lawyers to read their minds to shirking responsibility or not participating meaningfully in their case. These clients can be the most challenging to work with due to their lack of commitment and attention. Typically these are the same clients who often do not get the best outcomes. RJon challenges listeners to take a look at their actions with their bookkeeper. Are they attentive and responsive to their bookkeeper’s questions? Are they an active participant ensuring their bookkeeper has what they need to complete financial reports accurately?  RJon reminds us that the purpose of bookkeeping is to provide a historical record for both tax purposes and to inform on strategic financial decisions going forward. So to avoid being your bookkeeper’s “sucky client” be proactive and clear in your communication.  Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today!

This candid episode tackles a difficult topic – many law firm owners are using their household income to subsidize their law firm’s business at the expense of their household finances. RJon in the Studio During a recording session, Karli asked RJon for clarity about why some law firm owners use household money meant for children’s education or other family expenses to fund their business. RJon calls this practice of paying for business expenses with household money a form of embezzlement. This is a hot-button topic he has spoken about at local bar association events in the past which has gotten him uninvited to future events. Profit First For Lawyers Testimonial We hear from lawyer, Nikita Wolf who shares her struggles after opening a new law firm. The challenges of building a client base coupled with using savings and borrowing money from family to pay bills. She talks about how transitioning her business model with How To Manage A Small Law Firm and reading the Profit First for Lawyers book is already starting to transform her business. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Alejandra Leibovich, Co-Founder of How To MANAGE a Small Law Firm, explains how law firm owners can get off the ground and take flight to escape the “doctrine of sacrifice” mentality. She also recounts the early days of How To MANAGE and the origin of TAYE ASTUYA. Stuck on the Ground Running a profitable law firm requires a strategic bird’s eye view. Ale shares how struggling law firm owners stay bogged down in day-to-day tasks such as answering phones or cleaning toilets. This “ground level” thinking focuses on control and quality, but fails to effectively delegate those tasks, create systemized processes, or build in profitability. “The only way for your law firm to grow is for it to help more people.” RJon Robins Steps to Take Off Categorize overhead (Static or Dynamic) expenses. Hire team members who can operate more strategically than you Develop systems for accountability rather than to micromanage Invest in areas such as marketing, training, and planning Learn and then learn some more: Attend business education courses/events Gain insight from profitable law firm owners Cruising Altitude Profitability requires elevating your mindset. By taking flight you grow your firm’s capacity to serve more clients at a higher level. Plus, with increased profits, your law firm will attract rockstar team members to further your business goals. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode of Profit First For Lawyers, RJon explains the revolutionary concept of categorizing overhead expenses as either “static” or “dynamic” to better control costs and increase opportunity for growth. RJon in the Studio RJon goes into detail about the differences between Static Overhead and Dynamic Overhead. He explains Static Overhead as fixed costs like rent, utilities, and subscriptions. Dynamic Overhead expenses include marketing, staff training, and financial planning. While Static Overhead costs are necessary to conduct business, these types of overhead expenses do not directly boost growth or increase profits. On the other hand, Dynamic Overhead fuels expansion and increases growth opportunities. A Cautionary Tale To illustrate the difference, RJon shares a cautionary tale about a law firm with stalled growth. Upon investigating the firm’s tightly controlled marketing budget, it was revealed that a successful employee networking initiative delivering great ROI was sidelined by an overzealous controller. By capping the dynamic marketing initiative, the firm likely missed out on hundreds of thousands in profits. Key Takeaways Categorize your overhead expenses as either static or dynamic Look for opportunities to invest more in dynamic activities Don’t let static caps limit areas of growth Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Fear and self-doubt can prevent us from achieving our biggest dreams and reaching our fullest potential. In this special Halloween episode of the Profit First For Lawyers podcast, Karli and Raul discuss how to face fears, unmask ego, and breakthrough limiting beliefs. Key Insights from RJon Their conversation revolves around a clip from a Facebook Live in 2021 of RJon talking through an early draft of the Profit First For Lawyers book. In the clip, RJon challenges the assumption that running a highly profitable law firm requires extreme luck or privilege. He asserts that if instead of making excuses, struggling lawyers spent time with highly successful lawyers they would realize the only difference is the choices made – choices struggling lawyers can also make. Actionable Insights Examine what is holding you back and be honest about the “why”. Focus on making incremental progress rather than huge leaps. Reframe success and give yourself permission to “fail”. Tune into this episode of Profit First For Lawyers to discover how you can unmask the fears holding you back. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Listen to past episodes with Raul Longoria: Killing Your Ego | The Power of Boundaries Resources mentioned: Additional information on the Dunning-Kruger Effect can be found in the Killing Your Ego episode. To learn more about Live Quarterly Meetings visit https://howtomanageasmalllawfirm.com

An overview of Total Owner Benefits (TOB). Looking beyond just salary to the full profit potential law firm owners can receive as outlined in Chapter 9 of the Profit First for Lawyers book. RJon in the Studio RJon explores conventional vs. creative definitions of profit. He also tackles law firm owner pay as it relates to fair market salary for their work roles. He discourages inflated owner salary beyond what the firm would pay anyone else for the same job, as doing so reduces company profitability. Book Testimonial Attorney Andrea Shoup shares how she is implementing Profit First reporting and planning at her law firm with great results so far. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, we are joined by RJon’s personal accountant, Daniel Ferro to discuss perspectives on profitability. Daniel shares his journey from traditional accounting jobs to joining RJon’s fast-paced team at How to Manage a Small Law Firm. Daniel offers a glimpse of what it is like to work closely with RJon and the insights he has learned along the way. Defining Profitability Daniel explains how RJon taught him the win-win concept. Which states that every honest exchange is profitable for both parties involved. Karli shares her own discussions with RJon about the win-win mindset as well. Karli and Daniel discuss what profitability means both professionally and personally. Daniel reveals he is using Profit First accounting principles in his personal life. Which shifts the conversation to prioritizing what matters most in business and life. RJon in the Studio In a clip from chapter nine of the Profit First For Lawyers audiobook, RJon expands upon the possible answers to, “How profitable is your law firm?” A question with conventional and unconventional answers dependent on who is asking the question. The answers may surprise listeners. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue exploring how Generally Acceptable Accounting Principles (GAAP) was not meant for non-publicly traded companies like private law firms. RJon in the Studio RJon reviews how GAAP was created by regulators to standardize publicly traded company accounting after the 1929 stock market crashes. He argues GAAP has nothing to do with maximizing private company profits. This is only one of the many reasons why law firm owners should take a closer look at their accounting practices. Profit Should Not Be Left To Chance RJon says GAAP treats profit like luck and lawyers who use GAAP leave their profit to chance. Yet many lawyers still allow bookkeepers and accountants to manage their firms’ accounting using GAAP. In an impassioned plea, RJon urges lawyers to liberate themselves from an accounting system that does not put their law firm’s profits first. Listen to Episode 29: GAAP Was Not Meant For You Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Denise Doonkeen returns to discuss how truthful yet kind communication, even when uncomfortable, leads to better outcomes in business and life. A Coaching Session In The Studio We hear a behind-the-scenes clip of RJon coaching Karli in the studio. After a “flat” reading, he urges her to give him candid and honest feedback about his narration performance. He explains that hard truth is far kinder than being nice. Assume Goodwill Denise shares a story from a previous employment about an uncomfortable talk with an employee. Her kind yet direct approach brought an underlying issue the employee was dealing with to light, which led to a solution. Karli and Denise emphasize the value of a thoughtful delivery when dealing with issues directly. They also discuss the importance of being open, coachable, and lifelong learners. Which is something they have observed in RJon. Listen to Denise in episode 12: Perception vs. Reality Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In our ongoing accounting and tax series, we begin a two episode deep-dive into Generally Accepted Accounting Principles (GAAP). RJon takes a hard look at the origins of GAAP, explores why accountants and CPAs continue to use it, and why opting-out of GAAP is worth consideration. RJon in the Studio We hear a brief history lesson on the creation of GAAP. To do so we journey back to the Roaring ’20s when a booming stock market crashed triggering the Great Depression. This sudden financial collapse underscored the need for standardized financial reporting of publicly traded companies. So, GAAP was created with the goal of establishing rules and regulations to ensure transparency and accuracy in financial reporting. Which allowed investors the ability to make informed investment decisions. Which is a very good thing…for investors of publicly traded companies. This is where RJon reminds listeners that small law firms are NOT publicly traded companies nor are they required to adhere strictly to GAAP. This is also where he encourages law firm owners to prioritize their profits and challenge the conventional use of GAAP by their bookkeepers and accountants. To Be Continued… The second part on the topic of GAAP continues in episode 31. For anyone who wants to skip ahead, turn to page 67 in the Profit First For Lawyers book to read more of RJon’s actionable insights. Reference Source: Visit http://archives.cpajournal.com/2005/105/infocus/p18.htm for additional information on GAAP. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, Oscar Ferenczi, General Manager of How To Manage A Small Law Firm, joins Karli in the studio. Oscar with a rich background in business discusses the importance of truth in business, growth strategies, and why it’s essential to seek advice from people who have themselves achieved success. RJon in the Studio While accountants may be adept at accounting for revenues and expenditures, their entrepreneurship and growth expertise might be limited. He emphasizes how important it is for professionals, including accountants, to walk the talk and how crucial it is to be entrepreneurial and growth-focused, not just technically proficient. He challenges listeners to question their CPA’s or bookkeeper’s own business growth strategies and plans with the goal of seeking advice from professionals who practice what they preach. One way to know if you are working with an accountant who has an entrepreneurial mindset is to ask them questions about how they run their business. The questions RJon asks in this clip will sound familiar to those who recall the 7 Parts of Every Successful Law Firm series. Speaking Truths Oscar shares the most profitable advice he’s received from RJon who holds a firm belief in “truth above all”. He and Karli discuss how transformative understanding (and receiving) truthfulness can be as an accelerant to personal and business growth. Oscar also discusses RJon’s “win-win” model, a driving force in deciding when and if projects move forward. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, we explore the differences between the oaths and responsibilities lawyers and CPAs have to their clients. Discover what sets them apart and the case for finding a CPA who will advocate for your law firm. RJon in the Studio To gain insight into the core tenants and motivations of professionals such as CPAs or attorneys, RJon examines their respective oaths. One distinction is that an attorney pledges to zealously advocate for their client’s best interest while a CPA’s oath emphasizes serving the broader public interest. Lightbulb Moment Larry Brown (previously featured in episode twenty-four) is back to shed light on the public interest focus of CPAs. Wearing the hats of both CPA and attorney, Larry discusses the benefits of offering CPA services while advocating for client interests as a tax strategist. With his dual backgrounds in accounting and law, Larry Brown presents a singular view on the responsibilities inherent in each profession. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode we look at the difference between costs associated with an expense and an investment.   Something may seem expensive, but if it helps you achieve your goals, it’s likely an investment not just an expense. Mindset Shift = Peace of Mind Delisi Friday, returns to discuss how one piece of RJon’s actionable advice encouraged her to challenge her mindset and cultural norms. She shares how what was once considered an expense is now a valuable investment in more quality time with her daughter, reduced daily stress, and more joy in her life overall.   RJon in the Studio: RJon reveals why expenses aren’t inherently bad or to be avoided. He explains that just because something costs money does not inherently make it expensive. On the contrary, certain expenses allow you to strategically reinvest in your business and personal goals. The key context is ensuring these costs truly align with and serve your short and long-term goals. Karli’s Biggest Bonus Surprise We hear the hilarious (and heartfelt) backstory behind Karli’s extravagant bonus gift which came out of a conversation during a book marketing meeting earlier this year. After the overwhelming success of the Profit First For Lawyers book launch, RJon surprised Karli with her dream bathroom appliance. Delisi shares the many discussions she had with RJon regarding this particularly unique bonus and the planning which went into turning Karli’s dream into a reality.   We also hear a humorous clip from the recording studio when this particular bonus was discussed in great detail. Though unconventional, this thoughtful gift illustrates the importance of listening, investing in, and celebrating team members who achieve key goals. Have a tissue on hand, because this episode will have you laughing and perhaps even shedding a tear or two.  Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Listen to Delisi in episode eight: Procrastination & Your Favorite Ice Cream Flavor

In this episode, we uncover key insights about financial and tax advisors – what they do, what their limitations are, and how to know if yours are right for you. RJon in the Studio During the recording session for chapter seven of the Profit First For Lawyers audiobook, Karli asked RJon about the differences between a bookkeeper, a controller, an accountant, and a CFO. RJon answers with a creative description of each role as it relates to a fictional road trip for business travel. CPAs and Taxes In an unaired clip from episode 24: Your Law Firm’s Secret Weapon: Tax Strategist, we hear from CPA and Tax Strategist, Larry Brown. He reveals that unless a CPA receives additional training specific to tax strategy they may not have the knowledge to strategically advise you on your law firm’s taxes. Larry also offers insight into what to look for in a tax strategist advocate. Learn how to build your tax strategy at the next Tax Strategy Workshop. Profit First For Lawyers Book Testimonial Lawyer Melissa Barry shares her experience after reading the Profit First For Lawyers book. As someone who is “not a numbers person,” she found great value in how the book gave her a new perspective and understanding of numbers and the profitability of her law firm. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode we hear from RJon’s personal and business tax strategist, Larry Brown. As a CPA and Tax Attorney, Larry has a deep understanding of tax laws and a knack for strategic planning. This episode will reshape the way you think about your law firm’s tax strategy. RJon in the Studio RJon challenges the age-old belief that expenses are always a negative. He unveils how, with the right tax strategy, these expenses can be transformed into investments for your business and savings on your tax bill. He emphasizes the importance of proactive tax planning and why it’s vital for every law firm. Tax Strategy Tips: Have a Tax Strategy: Larry emphasizes that most people operate without any tax strategy, and this is their biggest mistake.  Stop Fearing the IRS: Many live in fear of the IRS, which stops them from taking advantage of tax cuts and credits allowed by law.  Implement Your Strategy: Larry stresses that merely having a strategy isn’t enough. It’s essential to put it in place and follow through for it to be effective. You can take the first step right now by attending the next Tax Strategy Workshop: https://profitfirstforlawyers.com/taxes Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Over the past few weeks RJon Robins has shared key insights about the 7 Parts of Every Successful Law Firm…which also happen to be the same for every unsuccessful law firm. In this episode we combine all seven of RJon’s teachings into one single recap show.. If you’ve already heard the full episodes, consider this a focused refresher. If you’ve been waiting for the series completion to binge listen, this is the exact episode you’ve been waiting to hear. Key Takeaways Marketing attracts right fit clients and repels wrong fit clients. Sales is a service you do for clients by providing clarity and options. Production is consistent and reliable when documentation, systems, and processes are in place. Engineer jobs to be mutually profitable. Detailed (and accurate) job description along with measurement, and metrics make it easier to manage People effectively. A right-sized Physical Plant ensures employees have the right tools and resources to do their jobs. Money & Metrics/Financial Controls can be easily understood and monitored through the use of KPIs and dashboards. Your law firm is meant to work for You and Your Goals. You are the farmer, your law firm is the mule. It works for you, not the other way around. Resources Mentioned Your Business Plan Workbook Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Links to episodes in the series: Part One: Marketing | Part Two: Sales | Part Three: Production  Part Four: People  | Part Five: Physical Plant | Part Six: Money & Metrics | Part Seven: You & Your Goals

What do boundaries have to do with Profit First? Raul Longoria from Team RJon shares how setting and maintaining boundaries in his personal life set the stage for improved peace of mind. Which has translated into overall profitability in other areas of his life. RJon in the Studio RJon challenges listeners to rethink conventional wisdom by prioritizing their law firm’s profitability. Something which may fly in the face of the advice you may have received from bookkeepers, CPAs, and tax strategists in the past. Given that a profitable law firm benefits clients, staff, and family, shouldn’t that take priority over the comfort and convenience of advisors? Key Takeaways Setting boundaries allows you to make your own profitability a priority Saying “no” can be uncomfortable but is often the kindest thing to do Do not tolerate toxicity just to “keep the peace” at your own expense Holding boundaries encourages others’ growth and potential Surround yourself with people who inspire your greater self Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! <<Hear Raul in episode 8: “Killing Your Ego”>>

We wrap up our series exploring the seventh and final part of every successful law firm with a focus on you, the law firm owner! >> Listen to previous episodes in the series << Part One: Marketing | Part Two: Sales | Part Three: Production  Part Four: People  | Part Five: Physical Plant | Part Six: Money & Metrics Tea Time with Karli The pressure is on! After several unsuccessful recording sessions (and subsequent rewrites), Karli throws out the script. It is the last possible day to record Chapter 5 and even with the nearby flight school planes flying overhead, it’s go time! RJon in the Studio Your law firm is many things, but one thing it isn’t is your baby. RJon explains why you, the owner, are actually the most critical part of all seven parts. Your goals and priorities dictate whether the other parts of your business serve you or if you serve your business. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

How you value your time and the time others give to you is the focus of this episode.  From Executive Assistant to Law Student We are joined by Stephanie Galvis who 11 years ago became RJon’s Executive Assistant. Stephanie recounts the early “scrappy” days of How To MANAGE a Small Law Firm. She also shares her inspiring education and career path which led to law school. We hear about the advice on the value of productive (and profitable) conversations RJon gave Stephanie years ago. Advice which still has an impact in her academic and professional life today.   RJon in the Studio RJon goes into detail about normalized salaries and how a law firm should only pay you what they would pay anyone else other than you to do the same job.  This clip reminded Stephanie of RJon’s strategic transition away from company production roles. This allowed him to focus on his highest and best use of time. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We have arrived to the sixth-part of our seven-part series. With marketing, sales, production, people, and physical plant in alignment, it is the time to focus on financial controls also known as money and metrics. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << >> Part Three: Production  | Part Four: People  | Part Five: Physical Plant << Tea Time with Karli Karli shares more behind-the-scenes moment from the audiobook recording sessions, including creative attempts to finally get through the problematic Chapter 5. After multiple frustrating tries, will one more studio session do the trick? In the Studio In the first clip, RJon explains financial controls in relation to tracking revenue, expenses, and profit to show whether all of the work being done each day, week, month, and year is (or is not) building equity in your business. In the second clip, RJon goes into a detailed explanation of the Budget Variance Report. Hear RJon’s real client stories illustrating how Budget Variance Reports identified issues requiring further investigation. In one particular story, an investigation into a growing gas expense variance alerted the firm to an employee’s dangerous car leak. This discovery not only brought the gas variance back in alignment, but also potentially saved the employee’s life. The Series Continues Join us in episode 21 where RJon will share the seventh and final part of the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions to: [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Make the Most of Your Time What is the highest and best use of your time? That is the question we tackle in this episode of the Profit First For Lawyers podcast. Zoey (previously in ep.4) returns to the show with some news about her new role on Team RJon. She also shares how RJon’s advice encouraged her to take a long-held dream and turn it into a reality. RJon in the Studio When it comes to how we value our time, RJon holds no punches. Just because you can do a task does not mean you should. He urges us to step back to examine if our time spent truly aligns with our professional and personal priorities Profit First For Lawyers Book Reviews Listen to some key takeaways from a few of our Profit First For Lawyers readers: “I am doing more planning looking forward as opposed to just really living in the moment.” – Terry Sanks, BEUSSE SANKS, PLLC “It’s the first book that I’ve seen directed to law owners of law firms that talks to you about why you need to review your financials, what you’re gonna find out when you review your financials, what are the pitfalls that you need to worry about.“ – Angela Klenk, BEACH CITIES ESTATE LAW “It was a huge takeaway that we can define profit in a different way than just how much money are you bringing in?” – Desiree Gray, CHOICE CITY FAMILY LAW “The ideas here again for Profit First For Lawyers is just mind blowing…to realize that there’s so much more to learn and there’s so much more that we can do to make ourselves better people, better consumers, better responsible people with our own resources.” – Todd Wesche, VETUS LEGAL “I love how specific it is for the industry that I’m in. I’m an attorney and I’m an entrepreneur, and I’m running my own law firm, and this is really helping me figure out a completely sort of sober, rational way to run a business.” – Marie Drake, THE DRAKE LAW FIRM We thank them for sharing what they found valuable (and profitable) within the pages of the Profit First For Lawyers book. Now it is your turn. Send us your review about the Profit First For Lawyers book to: [email protected] Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In the fifth part of our ongoing series, we focus on Physical Plant. The importance of matching your law firm’s growth with effective work environments and the necessary tools your staff needs for work. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << >> Part Three: Production  | Part Four: People << Tea Time with Karli The water is boiling and it is time for some tea. RJon is back in the studio to finally record Chapter 5. Or at least that is what Karli hopes will happen after getting the green light on the latest revised script. Tune in to find out how well that did or didn’t work. In the Studio In the first clip, RJon explains Physical Plant, which includes everything your staff needs to work. Such as desks, chairs, computers, software, and workspace in-person or remote. Physical Plant must also align with your business and growth plans. RJon says, “You’ve got to keep your physical plant right-sized to your law firm.”  In the second clip, RJon expands on Physical Plant as it relates to aligning marketing and sales with client expectations. He illustrates this point by contrasting the expectations and experiences of a meal at a fast food restaurant vs. a meal at a fancy steak restaurant.  The Series Continues Join us in episode 19 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to: [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

The Profit First For Lawyers book is out! It is time to celebrate the official launch of the Profit First For Lawyers book. We thank you for listening, watching, subscribing, sharing the podcast with colleagues, sending us your questions, and of course for buying the book!  This podcast was created by Team RJon as part of the book launch. We had a goal to sell 10,000 books.and as you’ve heard in previous episodes that goal was met and exceeded. By how much? On the publication date of August 28, 2023, the official tally was 27,715 books sold!!! We are beyond excited and cannot wait to share feedback from readers (you) in future episodes. RJon in the Studio: Profit Defined For RJon profit goes beyond finances. In a thought-proving clip, RJon provides his definition of profit and explains why profit has a place in all areas of your life. At the core profit is exchanging something you value less for something you value more. RJon shares a personal story to illustrate this point further.  Profit First in Action At the recent Live Quarterly Meeting (LQM,) Karli interviewed How To Manage (HTM) members on how Profit First has worked for them: Sam Brotman, Tax Attorney: Implementing Profit First initially seemed counterintuitive. The reality is the simplicity and effectiveness of Profit First has given him profit and peace of mind.  Helen Bukulmez, Immigration/Injury Lawyer: Helen recommends law firm owners look into Profit First even if the name seems off-putting.. In financial, professional, and personal matters, she now begins with a question, “Is this going to pay me first?” Ron & Julie Pollack, Personal Injury Lawyers: Adopting Profit First Accounting Principles transformed their firm (and their relationship) by finally putting themselves first. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue our in-depth series exploring the 7 Parts of Every Successful Law Firm. In part 4 the focus shifts to people. From job descriptions to key performance indicators (KPI) and systems to processes needed to build (and keep) an effective team. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales  | Part Three: Production << Tea Time with Karli After two failed attempts at recording Chapter 5 for the audiobook, Karli reworks the problematic chapter. Will the newly revised pages get the green light from RJon? Will this be the day it is finally recorded? Can Karli cross Chapter 5 off her to-do list? Listen in to hear for yourself. In the Studio In this excerpt, RJon emphasizes the importance of detailed job descriptions, key performance indicators (KPIs), and objective metrics for staff. This protects employees by clarifying responsibilities and setting clear expectations. It also protects law firm owners from favoritism concerns by providing unbiased data based on objective performance measurements. From the Cutting Room Floor RJon stresses the importance of building sustainable systems that are not solely dependent on one person (you). This allows a law firm to continue operating whether the owner steps away because of an unexpected emergency or for planned personal time. The ability of a law firm owner to step away for a period of time is an example of a true business and not just a practice or a job. The Series Continues Join us in episode 17 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happens to be the main part of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We’re joined by a familiar face, Tami Cumpston is back! She updates us on the project she is managing, why she chose this particular project, and what excites her about it. We think Profit First For Lawyers listeners will be especially excited to hear her big news. We also get an update on the launch of the Profit First For Lawyers book which will be in book stores on August 28th. RJon in the Studio Tami brings a clip she selected of RJon discussing money objections. In the clip, RJon emphasizes the importance of knowing who your business is meant to serve. For example, his business is not built for the lowest price, but for delivering premium service and results.  He elaborates on this further with a comparison of a Volkswagen to a Rolls-Royce. There are markets for both.   Tami relates this to her hospitality background – at the private club she worked at, they focused on service and value over being everything for everyone. She aligns with RJon’s approach of identifying ideal clients. Profit First Q&A Part 2 RJon answers the second part of listener Erik J. Olson’s Profit First question. RJon explains how he incorporates profit and tax allocations right into his budget like any other line item.  Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue our series exploring the 7 Main Parts of Every Successful Law Firm. In part 3, the focus shifts to production – more specifically the systems, processes, and procedures of a successful law firm. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << Tea Time with Karli Karli shares more behind-the-scenes moments recording the audiobook. After another day spent struggling with Chapter 5, RJon asks her to recreate it from old transcripts. Will attempt #3 be the one? Listen in to find out for yourself.  In the Studio In this excerpt from the Profit First For Lawyers audiobook, RJon emphasizes the importance of documenting procedures, investing in training, and holding staff accountable through tracking, measurement, and performance indicators. From the Cutting Room Floor RJon expands further by explaining why documented procedures allows law firms to hire good people and get great performance out of them. There is no need for “purple unicorns” when terrific procedures are in place. The Series Continues Join us in episode 15 to hear more key insights from RJon Robins in the fourth part of the series. In the meantime, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

 In this episode, Denise Doonkeen joins Karli to talk about the power of perception and how we are perceived by others. She discusses her role as Executive Assistant to Chief of Staff Delisi Friday. Denise also provides insight into her experience working with RJon, Delisi, and the team. Mystery Clip Revealed The clip Denise chose was a surprise to Karli, revealed during the episode recording. She selected a clip from a coaching session where RJon advises taking responsibility for how you’re perceived. Become aware of the impressions you give off, then take charge. This clip reminded Denise of a childhood lesson she learned about crossed arms during a shopping trip with her mother.  She passed this lesson on to her own kids about body language awareness with some humorous results. Q&A with RJon: Your Profit First Questions Answered! Karli took the opportunity during an informal meeting to ask RJon questions submitted by listeners. Erik J. Olson asks how Profit First impacts your P&L statement and behavior. To hear RJon’s answer to the second of Erik’s questions be sure to listen to episode 14. Do you have a question for RJon about Profit First? Send them to [email protected] and we’ll get you answers.  In the next episode we’ll continue with the 7 Main Parts of Every Successful Law Firm series with a healthy serving of tea. Past episodes: Part One: Marketing Part Two: Sales Watch on YouTube Each episode of the Profit First For Lawyers podcast can also be found on YouTube. Subscribe to get notified every time a video episode is released. Pre-Order Your Book Today The Profit First For Lawyers book is set for release on August 28, 2023. This Book Will Make Your Law Firm More Profitable. Pre-order your copy of Profit First for Lawyers today to ensure your copy is reserved. Your future self will thank you!

“When done the right way, sales is one of the most thoughtful, caring, considerate, and I’ll even go so far as to say one of the most loving things you can do for another person in business.” RJon Robins We continue the in-depth series on the seven key areas that make up a successful law firm. In this episode we turn our focus to sales. The valuable lessons on sales RJon Robins shares will have law firms of every size rethinking the role of sales within their law firm.   The 7 Main Parts of Every Successful Law Firm offers insight into how law firms can achieve transformative growth by getting each of these seven parts in alignment. The first part of the series (marketing) can be found in episode 9. Tea Time with Karli: Karli continues pouring the behind-the-scenes tea about her time in the studio with RJon. We pick up where we left off in episode 9 after she inserted a previously deleted chapter back into the manuscript. Hear this origin story and more behind-the-scenes revelations. Connect This 7-part series within the podcast provides rare access to the key insights that will transform your law firm. We invite you to: Subscribe to the podcast Watch on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us for consideration in future episodes And most importantly, remember to order your copy of Profit First for Lawyers today! Your future self will thank you.

In this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday. Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective. Advice from RJon: Delisi highlights RJon’s best advice to her – always consider if a task is the highest and best use of your time. She explains how RJon reminds her to focus on her unique abilities, delegate when appropriate, and not get bogged down in work others can do. Key Takeaways from Delisi: To communicate efficiently with busy executives (like RJon Robins) – be clear, concise, and come prepared with recommendations. Embrace procrastination when needed – some tasks are best done when you’re in the right headspace to excel. Foster an exceptional team by trusting in their abilities and giving them the space to excel in their roles. RJon in the Studio: Each member of Team RJon brings a clip from either a coaching session or the audiobook recording of Profit First For Lawyers. In this episode, Delisi chose a coaching session clip where RJon ties procrastination tendencies to favorite ice cream flavors. Noting strawberry lovers cram everything in at the last minute, while mint lovers work steadily. RJon’s message – work in your style, just get the outcome. Team RJon Surprise: In a call with Team RJon, Delisi surprises them with the results of the early success in pre-orders of Profit First for Lawyers. Will there be a “biggest bonus” for Team RJon? Listen in to find out.  Order Your Book: In addition to subscribing to the podcast and watching episodes on YouTube, be sure to order your copy of Profit First for Lawyers today! Your future self will thank you!

This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.  The clips (and inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was almost left on the cutting room floor.  From Cutting Room Floor to Featured Series While recording the audiobook, RJon Robins expanded upon chapter five of the book version with what he calls an unscripted “special bonus chapter.”  The valuable lessons in this seven-part series will show law firms of every size how they can achieve growth by getting each of these seven parts in alignment.  We begin with marketing.  “Marketing should not only be used as a magnet to attract the right kind of clients to you. It should also be used as a magnet to repel the wrong kind of clients…” RJon Robins Tea Time with Karli Karli reveals behind-the-scenes stories from editing the early book manuscript and discovering a major hole related to this chapter. More tea to come in future episodes in this series! Take Action: Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today! Your future self will thank you.

Join us on the journey of overcoming ego, reaching your full potential, and putting profit first both personally and professionally.  In this episode, we explore “Killing Your Ego” with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs. Raul offers insights from working directly with RJon Robins. Raul describes how RJon’s words of wisdom helped him overcome ego roadblocks to reach his full potential. Karli and Raul discuss the DUNNING-KRUGER Effect and how ego impacts each stage. RJon in the Studio: Raul shares a clip of RJon in the studio during a powerful coaching session. We think this quote speaks volumes: “Your ego is not your friend. Your ego is holding you back. The sooner we can kill it, the better off you’ll be.” RJon Robins Raul and Karli introduce listeners to Delisi Friday, Chief of Staff (and so much more) for Team RJon. Listeners will hear a clip of Delisi and RJon at the most recent Live Quarterly Meeting, where Delisi had something important to tell RJon. The Big Reveal: Listeners know that Team RJon stealth launched RJon’s book Profit First For Lawyers with this podcast while RJon was in Paris. RJon has returned, and it was time to let the cat out of the bag. Hear the behind-the-scenes story and RJon’s surprised reaction in front of an audience at the Live Quarterly Meeting!  Thank you for being part of Team RJon’s stealth launch and sharing this podcast with your colleagues and friends. Stay tuned for even more episodes of the Profit First For Lawyers podcast as we continue sharing actionable insights so you can put your Profit First. Resources Mentioned: How To Manage A Small Law Firm Live Quarterly Meetings DUNNING-KRUGER Effect The Power of TED Take Action: Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today! Your future self will thank you.