Profit First for Lawyers

An overview of Total Owner Benefits (TOB). Looking beyond just salary to the full profit potential law firm owners can receive as outlined in Chapter 9 of the Profit First for Lawyers book. RJon in the Studio RJon explores conventional vs. creative definitions of profit. He also tackles law firm owner pay as it relates to fair market salary for their work roles. He discourages inflated owner salary beyond what the firm would pay anyone else for the same job, as doing so reduces company profitability. Book Testimonial Attorney Andrea Shoup shares how she is implementing Profit First reporting and planning at her law firm with great results so far. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, we are joined by RJon’s personal accountant, Daniel Ferro to discuss perspectives on profitability. Daniel shares his journey from traditional accounting jobs to joining RJon’s fast-paced team at How to Manage a Small Law Firm. Daniel offers a glimpse of what it is like to work closely with RJon and the insights he has learned along the way. Defining Profitability Daniel explains how RJon taught him the win-win concept. Which states that every honest exchange is profitable for both parties involved. Karli shares her own discussions with RJon about the win-win mindset as well. Karli and Daniel discuss what profitability means both professionally and personally. Daniel reveals he is using Profit First accounting principles in his personal life. Which shifts the conversation to prioritizing what matters most in business and life. RJon in the Studio In a clip from chapter nine of the Profit First For Lawyers audiobook, RJon expands upon the possible answers to, “How profitable is your law firm?” A question with conventional and unconventional answers dependent on who is asking the question. The answers may surprise listeners. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue exploring how Generally Acceptable Accounting Principles (GAAP) was not meant for non-publicly traded companies like private law firms. RJon in the Studio RJon reviews how GAAP was created by regulators to standardize publicly traded company accounting after the 1929 stock market crashes. He argues GAAP has nothing to do with maximizing private company profits. This is only one of the many reasons why law firm owners should take a closer look at their accounting practices. Profit Should Not Be Left To Chance RJon says GAAP treats profit like luck and lawyers who use GAAP leave their profit to chance. Yet many lawyers still allow bookkeepers and accountants to manage their firms’ accounting using GAAP. In an impassioned plea, RJon urges lawyers to liberate themselves from an accounting system that does not put their law firm’s profits first. Listen to Episode 29: GAAP Was Not Meant For You Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Denise Doonkeen returns to discuss how truthful yet kind communication, even when uncomfortable, leads to better outcomes in business and life. A Coaching Session In The Studio We hear a behind-the-scenes clip of RJon coaching Karli in the studio. After a “flat” reading, he urges her to give him candid and honest feedback about his narration performance. He explains that hard truth is far kinder than being nice. Assume Goodwill Denise shares a story from a previous employment about an uncomfortable talk with an employee. Her kind yet direct approach brought an underlying issue the employee was dealing with to light, which led to a solution. Karli and Denise emphasize the value of a thoughtful delivery when dealing with issues directly. They also discuss the importance of being open, coachable, and lifelong learners. Which is something they have observed in RJon. Listen to Denise in episode 12: Perception vs. Reality Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In our ongoing accounting and tax series, we begin a two episode deep-dive into Generally Accepted Accounting Principles (GAAP). RJon takes a hard look at the origins of GAAP, explores why accountants and CPAs continue to use it, and why opting-out of GAAP is worth consideration. RJon in the Studio We hear a brief history lesson on the creation of GAAP. To do so we journey back to the Roaring ’20s when a booming stock market crashed triggering the Great Depression. This sudden financial collapse underscored the need for standardized financial reporting of publicly traded companies. So, GAAP was created with the goal of establishing rules and regulations to ensure transparency and accuracy in financial reporting. Which allowed investors the ability to make informed investment decisions. Which is a very good thing…for investors of publicly traded companies. This is where RJon reminds listeners that small law firms are NOT publicly traded companies nor are they required to adhere strictly to GAAP. This is also where he encourages law firm owners to prioritize their profits and challenge the conventional use of GAAP by their bookkeepers and accountants. To Be Continued… The second part on the topic of GAAP continues in episode 31. For anyone who wants to skip ahead, turn to page 67 in the Profit First For Lawyers book to read more of RJon’s actionable insights. Reference Source: Visit http://archives.cpajournal.com/2005/105/infocus/p18.htm for additional information on GAAP. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, Oscar Ferenczi, General Manager of How To Manage A Small Law Firm, joins Karli in the studio. Oscar with a rich background in business discusses the importance of truth in business, growth strategies, and why it’s essential to seek advice from people who have themselves achieved success. RJon in the Studio While accountants may be adept at accounting for revenues and expenditures, their entrepreneurship and growth expertise might be limited. He emphasizes how important it is for professionals, including accountants, to walk the talk and how crucial it is to be entrepreneurial and growth-focused, not just technically proficient. He challenges listeners to question their CPA’s or bookkeeper’s own business growth strategies and plans with the goal of seeking advice from professionals who practice what they preach. One way to know if you are working with an accountant who has an entrepreneurial mindset is to ask them questions about how they run their business. The questions RJon asks in this clip will sound familiar to those who recall the 7 Parts of Every Successful Law Firm series. Speaking Truths Oscar shares the most profitable advice he’s received from RJon who holds a firm belief in “truth above all”. He and Karli discuss how transformative understanding (and receiving) truthfulness can be as an accelerant to personal and business growth. Oscar also discusses RJon’s “win-win” model, a driving force in deciding when and if projects move forward. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode, we explore the differences between the oaths and responsibilities lawyers and CPAs have to their clients. Discover what sets them apart and the case for finding a CPA who will advocate for your law firm. RJon in the Studio To gain insight into the core tenants and motivations of professionals such as CPAs or attorneys, RJon examines their respective oaths. One distinction is that an attorney pledges to zealously advocate for their client’s best interest while a CPA’s oath emphasizes serving the broader public interest. Lightbulb Moment Larry Brown (previously featured in episode twenty-four) is back to shed light on the public interest focus of CPAs. Wearing the hats of both CPA and attorney, Larry discusses the benefits of offering CPA services while advocating for client interests as a tax strategist. With his dual backgrounds in accounting and law, Larry Brown presents a singular view on the responsibilities inherent in each profession. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode we look at the difference between costs associated with an expense and an investment.   Something may seem expensive, but if it helps you achieve your goals, it’s likely an investment not just an expense. Mindset Shift = Peace of Mind Delisi Friday, returns to discuss how one piece of RJon’s actionable advice encouraged her to challenge her mindset and cultural norms. She shares how what was once considered an expense is now a valuable investment in more quality time with her daughter, reduced daily stress, and more joy in her life overall.   RJon in the Studio: RJon reveals why expenses aren’t inherently bad or to be avoided. He explains that just because something costs money does not inherently make it expensive. On the contrary, certain expenses allow you to strategically reinvest in your business and personal goals. The key context is ensuring these costs truly align with and serve your short and long-term goals. Karli’s Biggest Bonus Surprise We hear the hilarious (and heartfelt) backstory behind Karli’s extravagant bonus gift which came out of a conversation during a book marketing meeting earlier this year. After the overwhelming success of the Profit First For Lawyers book launch, RJon surprised Karli with her dream bathroom appliance. Delisi shares the many discussions she had with RJon regarding this particularly unique bonus and the planning which went into turning Karli’s dream into a reality.   We also hear a humorous clip from the recording studio when this particular bonus was discussed in great detail. Though unconventional, this thoughtful gift illustrates the importance of listening, investing in, and celebrating team members who achieve key goals. Have a tissue on hand, because this episode will have you laughing and perhaps even shedding a tear or two.  Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Listen to Delisi in episode eight: Procrastination & Your Favorite Ice Cream Flavor

In this episode, we uncover key insights about financial and tax advisors – what they do, what their limitations are, and how to know if yours are right for you. RJon in the Studio During the recording session for chapter seven of the Profit First For Lawyers audiobook, Karli asked RJon about the differences between a bookkeeper, a controller, an accountant, and a CFO. RJon answers with a creative description of each role as it relates to a fictional road trip for business travel. CPAs and Taxes In an unaired clip from episode 24: Your Law Firm’s Secret Weapon: Tax Strategist, we hear from CPA and Tax Strategist, Larry Brown. He reveals that unless a CPA receives additional training specific to tax strategy they may not have the knowledge to strategically advise you on your law firm’s taxes. Larry also offers insight into what to look for in a tax strategist advocate. Learn how to build your tax strategy at the next Tax Strategy Workshop. Profit First For Lawyers Book Testimonial Lawyer Melissa Barry shares her experience after reading the Profit First For Lawyers book. As someone who is “not a numbers person,” she found great value in how the book gave her a new perspective and understanding of numbers and the profitability of her law firm. Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In this episode we hear from RJon’s personal and business tax strategist, Larry Brown. As a CPA and Tax Attorney, Larry has a deep understanding of tax laws and a knack for strategic planning. This episode will reshape the way you think about your law firm’s tax strategy. RJon in the Studio RJon challenges the age-old belief that expenses are always a negative. He unveils how, with the right tax strategy, these expenses can be transformed into investments for your business and savings on your tax bill. He emphasizes the importance of proactive tax planning and why it’s vital for every law firm. Tax Strategy Tips: Have a Tax Strategy: Larry emphasizes that most people operate without any tax strategy, and this is their biggest mistake.  Stop Fearing the IRS: Many live in fear of the IRS, which stops them from taking advantage of tax cuts and credits allowed by law.  Implement Your Strategy: Larry stresses that merely having a strategy isn’t enough. It’s essential to put it in place and follow through for it to be effective. You can take the first step right now by attending the next Tax Strategy Workshop: https://profitfirstforlawyers.com/taxes Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback to [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Over the past few weeks RJon Robins has shared key insights about the 7 Parts of Every Successful Law Firm…which also happen to be the same for every unsuccessful law firm. In this episode we combine all seven of RJon’s teachings into one single recap show.. If you’ve already heard the full episodes, consider this a focused refresher. If you’ve been waiting for the series completion to binge listen, this is the exact episode you’ve been waiting to hear. Key Takeaways Marketing attracts right fit clients and repels wrong fit clients. Sales is a service you do for clients by providing clarity and options. Production is consistent and reliable when documentation, systems, and processes are in place. Engineer jobs to be mutually profitable. Detailed (and accurate) job description along with measurement, and metrics make it easier to manage People effectively. A right-sized Physical Plant ensures employees have the right tools and resources to do their jobs. Money & Metrics/Financial Controls can be easily understood and monitored through the use of KPIs and dashboards. Your law firm is meant to work for You and Your Goals. You are the farmer, your law firm is the mule. It works for you, not the other way around. Resources Mentioned Your Business Plan Workbook Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! Links to episodes in the series: Part One: Marketing | Part Two: Sales | Part Three: Production  Part Four: People  | Part Five: Physical Plant | Part Six: Money & Metrics | Part Seven: You & Your Goals

What do boundaries have to do with Profit First? Raul Longoria from Team RJon shares how setting and maintaining boundaries in his personal life set the stage for improved peace of mind. Which has translated into overall profitability in other areas of his life. RJon in the Studio RJon challenges listeners to rethink conventional wisdom by prioritizing their law firm’s profitability. Something which may fly in the face of the advice you may have received from bookkeepers, CPAs, and tax strategists in the past. Given that a profitable law firm benefits clients, staff, and family, shouldn’t that take priority over the comfort and convenience of advisors? Key Takeaways Setting boundaries allows you to make your own profitability a priority Saying “no” can be uncomfortable but is often the kindest thing to do Do not tolerate toxicity just to “keep the peace” at your own expense Holding boundaries encourages others’ growth and potential Surround yourself with people who inspire your greater self Connect and Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you! <<Hear Raul in episode 8: “Killing Your Ego”>>

We wrap up our series exploring the seventh and final part of every successful law firm with a focus on you, the law firm owner! >> Listen to previous episodes in the series << Part One: Marketing | Part Two: Sales | Part Three: Production  Part Four: People  | Part Five: Physical Plant | Part Six: Money & Metrics Tea Time with Karli The pressure is on! After several unsuccessful recording sessions (and subsequent rewrites), Karli throws out the script. It is the last possible day to record Chapter 5 and even with the nearby flight school planes flying overhead, it’s go time! RJon in the Studio Your law firm is many things, but one thing it isn’t is your baby. RJon explains why you, the owner, are actually the most critical part of all seven parts. Your goals and priorities dictate whether the other parts of your business serve you or if you serve your business. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email us your feedback at [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

How you value your time and the time others give to you is the focus of this episode.  From Executive Assistant to Law Student We are joined by Stephanie Galvis who 11 years ago became RJon’s Executive Assistant. Stephanie recounts the early “scrappy” days of How To MANAGE a Small Law Firm. She also shares her inspiring education and career path which led to law school. We hear about the advice on the value of productive (and profitable) conversations RJon gave Stephanie years ago. Advice which still has an impact in her academic and professional life today.   RJon in the Studio RJon goes into detail about normalized salaries and how a law firm should only pay you what they would pay anyone else other than you to do the same job.  This clip reminded Stephanie of RJon’s strategic transition away from company production roles. This allowed him to focus on his highest and best use of time. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We have arrived to the sixth-part of our seven-part series. With marketing, sales, production, people, and physical plant in alignment, it is the time to focus on financial controls also known as money and metrics. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << >> Part Three: Production  | Part Four: People  | Part Five: Physical Plant << Tea Time with Karli Karli shares more behind-the-scenes moment from the audiobook recording sessions, including creative attempts to finally get through the problematic Chapter 5. After multiple frustrating tries, will one more studio session do the trick? In the Studio In the first clip, RJon explains financial controls in relation to tracking revenue, expenses, and profit to show whether all of the work being done each day, week, month, and year is (or is not) building equity in your business. In the second clip, RJon goes into a detailed explanation of the Budget Variance Report. Hear RJon’s real client stories illustrating how Budget Variance Reports identified issues requiring further investigation. In one particular story, an investigation into a growing gas expense variance alerted the firm to an employee’s dangerous car leak. This discovery not only brought the gas variance back in alignment, but also potentially saved the employee’s life. The Series Continues Join us in episode 21 where RJon will share the seventh and final part of the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions to: [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

Make the Most of Your Time What is the highest and best use of your time? That is the question we tackle in this episode of the Profit First For Lawyers podcast. Zoey (previously in ep.4) returns to the show with some news about her new role on Team RJon. She also shares how RJon’s advice encouraged her to take a long-held dream and turn it into a reality. RJon in the Studio When it comes to how we value our time, RJon holds no punches. Just because you can do a task does not mean you should. He urges us to step back to examine if our time spent truly aligns with our professional and personal priorities Profit First For Lawyers Book Reviews Listen to some key takeaways from a few of our Profit First For Lawyers readers: “I am doing more planning looking forward as opposed to just really living in the moment.” – Terry Sanks, BEUSSE SANKS, PLLC “It’s the first book that I’ve seen directed to law owners of law firms that talks to you about why you need to review your financials, what you’re gonna find out when you review your financials, what are the pitfalls that you need to worry about.“ – Angela Klenk, BEACH CITIES ESTATE LAW “It was a huge takeaway that we can define profit in a different way than just how much money are you bringing in?” – Desiree Gray, CHOICE CITY FAMILY LAW “The ideas here again for Profit First For Lawyers is just mind blowing…to realize that there’s so much more to learn and there’s so much more that we can do to make ourselves better people, better consumers, better responsible people with our own resources.” – Todd Wesche, VETUS LEGAL “I love how specific it is for the industry that I’m in. I’m an attorney and I’m an entrepreneur, and I’m running my own law firm, and this is really helping me figure out a completely sort of sober, rational way to run a business.” – Marie Drake, THE DRAKE LAW FIRM We thank them for sharing what they found valuable (and profitable) within the pages of the Profit First For Lawyers book. Now it is your turn. Send us your review about the Profit First For Lawyers book to: [email protected] Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

In the fifth part of our ongoing series, we focus on Physical Plant. The importance of matching your law firm’s growth with effective work environments and the necessary tools your staff needs for work. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << >> Part Three: Production  | Part Four: People << Tea Time with Karli The water is boiling and it is time for some tea. RJon is back in the studio to finally record Chapter 5. Or at least that is what Karli hopes will happen after getting the green light on the latest revised script. Tune in to find out how well that did or didn’t work. In the Studio In the first clip, RJon explains Physical Plant, which includes everything your staff needs to work. Such as desks, chairs, computers, software, and workspace in-person or remote. Physical Plant must also align with your business and growth plans. RJon says, “You’ve got to keep your physical plant right-sized to your law firm.”  In the second clip, RJon expands on Physical Plant as it relates to aligning marketing and sales with client expectations. He illustrates this point by contrasting the expectations and experiences of a meal at a fast food restaurant vs. a meal at a fancy steak restaurant.  The Series Continues Join us in episode 19 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happen to be the same parts of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to: [email protected] And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

The Profit First For Lawyers book is out! It is time to celebrate the official launch of the Profit First For Lawyers book. We thank you for listening, watching, subscribing, sharing the podcast with colleagues, sending us your questions, and of course for buying the book!  This podcast was created by Team RJon as part of the book launch. We had a goal to sell 10,000 books.and as you’ve heard in previous episodes that goal was met and exceeded. By how much? On the publication date of August 28, 2023, the official tally was 27,715 books sold!!! We are beyond excited and cannot wait to share feedback from readers (you) in future episodes. RJon in the Studio: Profit Defined For RJon profit goes beyond finances. In a thought-proving clip, RJon provides his definition of profit and explains why profit has a place in all areas of your life. At the core profit is exchanging something you value less for something you value more. RJon shares a personal story to illustrate this point further.  Profit First in Action At the recent Live Quarterly Meeting (LQM,) Karli interviewed How To Manage (HTM) members on how Profit First has worked for them: Sam Brotman, Tax Attorney: Implementing Profit First initially seemed counterintuitive. The reality is the simplicity and effectiveness of Profit First has given him profit and peace of mind.  Helen Bukulmez, Immigration/Injury Lawyer: Helen recommends law firm owners look into Profit First even if the name seems off-putting.. In financial, professional, and personal matters, she now begins with a question, “Is this going to pay me first?” Ron & Julie Pollack, Personal Injury Lawyers: Adopting Profit First Accounting Principles transformed their firm (and their relationship) by finally putting themselves first. Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue our in-depth series exploring the 7 Parts of Every Successful Law Firm. In part 4 the focus shifts to people. From job descriptions to key performance indicators (KPI) and systems to processes needed to build (and keep) an effective team. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales  | Part Three: Production << Tea Time with Karli After two failed attempts at recording Chapter 5 for the audiobook, Karli reworks the problematic chapter. Will the newly revised pages get the green light from RJon? Will this be the day it is finally recorded? Can Karli cross Chapter 5 off her to-do list? Listen in to hear for yourself. In the Studio In this excerpt, RJon emphasizes the importance of detailed job descriptions, key performance indicators (KPIs), and objective metrics for staff. This protects employees by clarifying responsibilities and setting clear expectations. It also protects law firm owners from favoritism concerns by providing unbiased data based on objective performance measurements. From the Cutting Room Floor RJon stresses the importance of building sustainable systems that are not solely dependent on one person (you). This allows a law firm to continue operating whether the owner steps away because of an unexpected emergency or for planned personal time. The ability of a law firm owner to step away for a period of time is an example of a true business and not just a practice or a job. The Series Continues Join us in episode 17 where RJon will reveal more key insights into the 7 Parts of Every Successful Law Firm. Which also happens to be the main part of every unsuccessful law firm. Until then, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We’re joined by a familiar face, Tami Cumpston is back! She updates us on the project she is managing, why she chose this particular project, and what excites her about it. We think Profit First For Lawyers listeners will be especially excited to hear her big news. We also get an update on the launch of the Profit First For Lawyers book which will be in book stores on August 28th. RJon in the Studio Tami brings a clip she selected of RJon discussing money objections. In the clip, RJon emphasizes the importance of knowing who your business is meant to serve. For example, his business is not built for the lowest price, but for delivering premium service and results.  He elaborates on this further with a comparison of a Volkswagen to a Rolls-Royce. There are markets for both.   Tami relates this to her hospitality background – at the private club she worked at, they focused on service and value over being everything for everyone. She aligns with RJon’s approach of identifying ideal clients. Profit First Q&A Part 2 RJon answers the second part of listener Erik J. Olson’s Profit First question. RJon explains how he incorporates profit and tax allocations right into his budget like any other line item.  Connect & Engage Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers on social media: LinkedIn | Instagram | Facebook Email your questions And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

We continue our series exploring the 7 Main Parts of Every Successful Law Firm. In part 3, the focus shifts to production – more specifically the systems, processes, and procedures of a successful law firm. >> Listen to previous episodes in the series: Part One: Marketing | Part Two: Sales << Tea Time with Karli Karli shares more behind-the-scenes moments recording the audiobook. After another day spent struggling with Chapter 5, RJon asks her to recreate it from old transcripts. Will attempt #3 be the one? Listen in to find out for yourself.  In the Studio In this excerpt from the Profit First For Lawyers audiobook, RJon emphasizes the importance of documenting procedures, investing in training, and holding staff accountable through tracking, measurement, and performance indicators. From the Cutting Room Floor RJon expands further by explaining why documented procedures allows law firms to hire good people and get great performance out of them. There is no need for “purple unicorns” when terrific procedures are in place. The Series Continues Join us in episode 15 to hear more key insights from RJon Robins in the fourth part of the series. In the meantime, we invite you to: Subscribe to the podcast Watch episodes on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us And most importantly, order your copy of Profit First for Lawyers today! Your future self will thank you!

 In this episode, Denise Doonkeen joins Karli to talk about the power of perception and how we are perceived by others. She discusses her role as Executive Assistant to Chief of Staff Delisi Friday. Denise also provides insight into her experience working with RJon, Delisi, and the team. Mystery Clip Revealed The clip Denise chose was a surprise to Karli, revealed during the episode recording. She selected a clip from a coaching session where RJon advises taking responsibility for how you’re perceived. Become aware of the impressions you give off, then take charge. This clip reminded Denise of a childhood lesson she learned about crossed arms during a shopping trip with her mother.  She passed this lesson on to her own kids about body language awareness with some humorous results. Q&A with RJon: Your Profit First Questions Answered! Karli took the opportunity during an informal meeting to ask RJon questions submitted by listeners. Erik J. Olson asks how Profit First impacts your P&L statement and behavior. To hear RJon’s answer to the second of Erik’s questions be sure to listen to episode 14. Do you have a question for RJon about Profit First? Send them to [email protected] and we’ll get you answers.  In the next episode we’ll continue with the 7 Main Parts of Every Successful Law Firm series with a healthy serving of tea. Past episodes: Part One: Marketing Part Two: Sales Watch on YouTube Each episode of the Profit First For Lawyers podcast can also be found on YouTube. Subscribe to get notified every time a video episode is released. Pre-Order Your Book Today The Profit First For Lawyers book is set for release on August 28, 2023. This Book Will Make Your Law Firm More Profitable. Pre-order your copy of Profit First for Lawyers today to ensure your copy is reserved. Your future self will thank you!

“When done the right way, sales is one of the most thoughtful, caring, considerate, and I’ll even go so far as to say one of the most loving things you can do for another person in business.” RJon Robins We continue the in-depth series on the seven key areas that make up a successful law firm. In this episode we turn our focus to sales. The valuable lessons on sales RJon Robins shares will have law firms of every size rethinking the role of sales within their law firm.   The 7 Main Parts of Every Successful Law Firm offers insight into how law firms can achieve transformative growth by getting each of these seven parts in alignment. The first part of the series (marketing) can be found in episode 9. Tea Time with Karli: Karli continues pouring the behind-the-scenes tea about her time in the studio with RJon. We pick up where we left off in episode 9 after she inserted a previously deleted chapter back into the manuscript. Hear this origin story and more behind-the-scenes revelations. Connect This 7-part series within the podcast provides rare access to the key insights that will transform your law firm. We invite you to: Subscribe to the podcast Watch on YouTube Follow Profit First For Lawyers: LinkedIn | Instagram | Facebook Email your questions to us for consideration in future episodes And most importantly, remember to order your copy of Profit First for Lawyers today! Your future self will thank you.

In this episode of the Profit First for Lawyers podcast, host Karli Royer interviews Delisi Friday, Chief of Staff for RJon Robins. We first heard from Delisi in episode eight when she revealed this podcast to RJon at the LQM event. Now listeners and viewers have the opportunity to officially meet Delisi Friday. Delisi shares how an unexpected call from a headhunter led to her becoming RJon’s Chief of Staff. She describes her role and emphasizes the importance of concise communication, trusting in the capabilities of team members, and maximizing her time to be most effective. Advice from RJon: Delisi highlights RJon’s best advice to her – always consider if a task is the highest and best use of your time. She explains how RJon reminds her to focus on her unique abilities, delegate when appropriate, and not get bogged down in work others can do. Key Takeaways from Delisi: To communicate efficiently with busy executives (like RJon Robins) – be clear, concise, and come prepared with recommendations. Embrace procrastination when needed – some tasks are best done when you’re in the right headspace to excel. Foster an exceptional team by trusting in their abilities and giving them the space to excel in their roles. RJon in the Studio: Each member of Team RJon brings a clip from either a coaching session or the audiobook recording of Profit First For Lawyers. In this episode, Delisi chose a coaching session clip where RJon ties procrastination tendencies to favorite ice cream flavors. Noting strawberry lovers cram everything in at the last minute, while mint lovers work steadily. RJon’s message – work in your style, just get the outcome. Team RJon Surprise: In a call with Team RJon, Delisi surprises them with the results of the early success in pre-orders of Profit First for Lawyers. Will there be a “biggest bonus” for Team RJon? Listen in to find out.  Order Your Book: In addition to subscribing to the podcast and watching episodes on YouTube, be sure to order your copy of Profit First for Lawyers today! Your future self will thank you!

This episode kicks off an in-depth series on the seven key areas that make up a successful law firm. Which also happen to be the same seven key areas that make up unsuccessful law firms.  The clips (and inspiration) for this series stem from a chapter of the Profit First For Lawyers book and audiobook that was almost left on the cutting room floor.  From Cutting Room Floor to Featured Series While recording the audiobook, RJon Robins expanded upon chapter five of the book version with what he calls an unscripted “special bonus chapter.”  The valuable lessons in this seven-part series will show law firms of every size how they can achieve growth by getting each of these seven parts in alignment.  We begin with marketing.  “Marketing should not only be used as a magnet to attract the right kind of clients to you. It should also be used as a magnet to repel the wrong kind of clients…” RJon Robins Tea Time with Karli Karli reveals behind-the-scenes stories from editing the early book manuscript and discovering a major hole related to this chapter. More tea to come in future episodes in this series! Take Action: Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today! Your future self will thank you.

Join us on the journey of overcoming ego, reaching your full potential, and putting profit first both personally and professionally.  In this episode, we explore “Killing Your Ego” with Raul Longoria, the Creative Designer for Team RJon. As the “graphics guy” for Team RJon, Raul shows how he turns simple documents into a visually compelling designs. Raul offers insights from working directly with RJon Robins. Raul describes how RJon’s words of wisdom helped him overcome ego roadblocks to reach his full potential. Karli and Raul discuss the DUNNING-KRUGER Effect and how ego impacts each stage. RJon in the Studio: Raul shares a clip of RJon in the studio during a powerful coaching session. We think this quote speaks volumes: “Your ego is not your friend. Your ego is holding you back. The sooner we can kill it, the better off you’ll be.” RJon Robins Raul and Karli introduce listeners to Delisi Friday, Chief of Staff (and so much more) for Team RJon. Listeners will hear a clip of Delisi and RJon at the most recent Live Quarterly Meeting, where Delisi had something important to tell RJon. The Big Reveal: Listeners know that Team RJon stealth launched RJon’s book Profit First For Lawyers with this podcast while RJon was in Paris. RJon has returned, and it was time to let the cat out of the bag. Hear the behind-the-scenes story and RJon’s surprised reaction in front of an audience at the Live Quarterly Meeting!  Thank you for being part of Team RJon’s stealth launch and sharing this podcast with your colleagues and friends. Stay tuned for even more episodes of the Profit First For Lawyers podcast as we continue sharing actionable insights so you can put your Profit First. Resources Mentioned: How To Manage A Small Law Firm Live Quarterly Meetings DUNNING-KRUGER Effect The Power of TED Take Action: Remember to subscribe to the Profit First For Lawyers podcast, watch episodes on YouTube, and order your copy of Profit First for Lawyers today! Your future self will thank you.

Ever felt like exhaustion has become your constant companion? You are not alone. In this episode of Profit First For Lawyers, we explore why so many of us feel perpetually exhausted in our work and lives. Safe vs. Scary We start with a clip of RJon Robins in the studio during a coaching session. In which he reveals how the subconscious mind often acts as a safety brake when we are on the verge of significant change. Especially when it comes to financial stability. He explores the tendency to cling to what’s familiar and fear what’s new. A factor that often leads to unintentional self-sabotage. Key Takeaway RJon offers a powerful counter-action with the transformative mantra, ‘Do it anyway.’ A clear message to persist through the exhaustion. Not to invite burnout, but to dismantle subconscious barriers that may be preventing progress.  Book Review We also hear from one of the advanced readers of the Profit First For Lawyers book, attorney Marie Drake. She shares her journey toward financial maturity and the profound impact profit first has had on her life. Ready to turn the page on self-sabotage and prioritize your profit? Visit www.ProfitFirstForLawyers.com or Amazon to order your copy of the Profit First for Lawyers book today! Your future self will thank you.

In this episode of the Profit First For Lawyers podcast, we journey through an engaging exploration of creativity and profit-boosting strategies. RJon Robins reveals why “Profit First” works and outshines other accounting systems. He equates the methodology to his past approach towards studying, where limiting the available time forced him to complete assignments efficiently. The same principle applies to law firms. By putting profit first, creativity is instigated, leading to innovative strategies that maximize your business’s performance. The method has been proven time and again, transforming hundreds of solo and small law firm owners’ practices and lives. Podcast host Karli Royer, shares the backstory behind the campaign to promote RJon Robins’ new book, “Profit First For Lawyers,” during his time away in Paris. You’ll learn how Team RJon has been challenged to sell 10,000 books to earn “the biggest of bonuses”, pushing everyone to bring creative and unconventional ideas to life. It’s an example of how the Profit First mindset can drive innovation and extraordinary results. Finally, we grant you access to behind-the-scenes bloopers from our audiobook recording sessions. Enjoy the candid moments where RJon struggles with some intricate Italian pronunciations, proving that even the best of us fumble occasionally. It’s a light-hearted glimpse into the making of “Profit First For Lawyers” audiobook and a reminder that injecting fun into work sparks creativity. The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you. Buy your book today: https://profitfirstforlawyers.com Learn more about RJon Robins by visiting: https://rjonrobins.com Click here for more episodes from the Profit First For Lawyers podcast

In today’s Profit First For Lawyers Podcast, RJon Robins discusses the role of our subconscious mind. It is designed to keep us safe, yet many times it’s important to challenge that thinking by telling it, “Thanks, but no thanks”. He also explores the topic of quitting and whether it’s our subconscious trying to protect us or a genuine decision.  Additionally, we have a special treat as host Karli Royer interviews…herself! Yes, you read that right. You’re getting a behind-the-scenes look at Karli’s journey on Team RJon.  Key Takeaways:  Harnessing the Subconscious: Recognizing when to challenge our subconscious and push beyond its limitations is crucial for personal and professional growth. The Decision to Quit: It’s important to distinguish between legitimate reasons to quit and subconscious fears that may hinder our progress. Understanding Subconscious Influence: By understanding the influence of our subconscious, we can make informed decisions to achieve profitability in our life and law practice.  The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Buy your copy of the book today. Your future self will thank you. Learn more about RJon Robins by visiting: https://rjonrobins.com

Welcome back to another exciting episode of the Profit First for Lawyers podcast! On this episode Zoey Cook, RJon’s Calendar Coordinator, joins Karli Royer on the show. She reveals a little-known fact about her academic history which ties right into her favorite clip from RJon’s time in the studio. Episode Highlights: Find Long-Term Solutions: Discover the distinction between quick fixes and sustainable solutions for lasting change and growth. Zoey’s Journey with RJon: Zoey shares her experience working closely with RJon and his commitment to personal and professional growth. Embracing Imperfect Progress: Learn the power of taking action and letting go of perfectionism with the “done is better than perfect” mindset. You asked and RJon Answered! We share a clip of RJon at an immersive experience in Paris as he answers the question, “How do I use debt as a ladder instead of using debt as a crutch?” What is the Profit First For Lawyers podcast? This is the show where Team RJon takes the lead while RJon Robins is away, giving you actionable insights from his newest book, Profit First For Lawyers. Order your copy today! Join us by subscribing to the show as we share some behind the scenes looks at what it’s like to work with RJon Robins and explore how to accelerate your law firm’s growth and achieve profitability in all areas of your life. Get ready to put yourself, your family, your firm, and your profit first!

Are you trying to get paid in compliments versus real money? We often think that by being nice and not asking for the money we deserve, we’re doing our clients a favor. However, what you’re actually doing is showing them that since you’re not willing to fight for yourself, you’re not willing to fight for them. In the episode of the Profit First For Lawyers podcast, RJon offers more insight about why you’re not doing yourself or anyone else any favors when you don’t stand up and ask for what you deserve. He also talks about why it will hurt your practice in the long run. We also hear a Profit First For Lawyers book review from advanced reader and attorney, Todd Wesche from Vetus Legal LLC. Order your copy of Profit First For Lawyers by visiting. https://www.ProfitFirstForLawyers.com The Profit First for Lawyers podcast is hosted by Karli Royer and Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

When it comes to the growth of your practice, continually reinventing yourself should be a priority. But what does reinventing really mean? In this episode of the Profit First For Lawyers Podcast, we have a special treat with Team RJon’s Tami Cumpston joining us to share one of her favorite clips of RJon’s time in the studio while recording the Profit First For Lawyers audiobook. Tami talks about why the topic of reinvention was such an important one to her as she went through her own reinvention when she changed her career of 27 years to eventually, work for Team RJon. When it comes to your business, there’s a whole new level of reinvention, and according to RJon it should constantly be evolving. We also asked you to send in questions, and you delivered. On this podcast, we have our very first answer from RJon himself while he’s vacationing in Paris with his family! So you’ll also get to hear RJon’s insight on how you should be spending your profits for growth. Be sure to order your copy of the Profit First For Lawyers book by visiting: https://ProfitFirstForLawyers.com. — The Profit First for Lawyers podcast is hosted by Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

Welcome to the Profit First For Lawyers Podcast. In this inaugural episode, you’ll hear a clip from the first chapter of RJon’s book, Profit First for Lawyers, discussing why a book like this might make you mad. After all, it’s supposed to help you, right? To help answer that question, we’re getting a glimpse into one of RJon’s Mastermind Sessions during a week where they covered the question “Why Are You Afraid of Profit?” RJon discusses the many ways we subconsciously sabotage our ability to be more profitable in our work and in our life. Visit our website: https://ProfitFirstForLawyers.com to order your copy of the Profit First For Lawyers book. You’ll get even more of RJon’s insight and actionable steps to put your profit first. Excerpt from the Profit First For Lawyers book: You Can Take the First Step Now If you implement the teachings in this book, one day not long from now, you will wake-up to find that you are taking more profits from your law firm: Without having to do any more marketing or any more clients than your law firm already serves – though you may find the confidence you’ve been looking for to decline some of your firm’s less desirable clients; Without having to hire more staff – though you may have to replace some current staff & vendors when you when you read chapter X; and Without having to increase overhead. Are you ready? — The Profit First for Lawyers podcast is hosted by Team RJon as part of a stealth launch of the Profit First For Lawyers book. Learn more about RJon Robins by visiting https://rjonrobins.com

While RJon is away in Paris, Team RJon is going to PLAY! We’re stealth-launching RJon’s newest book, Profit First for Lawyers, and pulling back the curtain to give you a glimpse at what RJon Robins is REALLY like behind closed doors. Join us as we provide some entertaining, actionable, and PROFITABLE insights that will help you take your firm to the next level and put yourself, your family, your firm, and your Profit First! Subscribe to the podcast and order your copy of the book at https://www.ProfitFirstForLawyers.com zWbVOyphHOPhUJrPMck6