Practice Momentum - Private Practice Business Coaching Podcast

In This Episode ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anything into it. This is a short, practical episode because the feature itself is straightforward — and that is exactly what I love about it. Episode Timestamps [00:00]Introduction [02:43]What the ChatGPT File Library actually is [05:55]How to use it in your practice right now [10:03]What you need to know before you start saving files [12:45]Close and next steps FAQS What is the ChatGPT File Library and how does it work? The ChatGPT File Library is a storage feature that automatically saves every file you upload to ChatGPT into a dedicated library in your left sidebar. Instead of re-uploading your templates and documents every time you start a new conversation, you can access them directly from the library with one click. It is available on Plus, Pro, and Business plans on the web version of ChatGPT. Is it safe to upload client files to ChatGPT Library? No. Client files, clinical notes, or any documents containing identifiable health information should never be uploaded to ChatGPT Library. Files stored in the Library are held on OpenAI's servers. Your professional obligations around client confidentiality apply regardless of whether the recipient of the information is a person or an AI platform. Only upload blank templates and generic documents that contain no client-identifying information whatsoever. Does saving a file to ChatGPT Library mean OpenAI can use it to train their models? OpenAI's training data practices depend on your account type and settings. Business plan subscribers have their data excluded from model training by default. Plus and Pro subscribers can review and adjust their data settings in account preferences under Data Controls. Check your privacy settings and OpenAI's current data use policy before uploading any professional documents, even blank templates. Links Mentioned in This Episode Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub/about AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook ChatGPT File Library overview (OpenAI Help Centre): help.openai.com Practice Momentum website: brooklynstorme.com Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz ChatGPT File LibraryChatGPT for therapistsAI for private practiceChatGPT templates therapistprivate practice AI toolstherapist admin AIChatGPT Plus features 2026save files ChatGPTChatGPT library featureAI tools counsellorspsychologist AI toolsprivate practice productivitytherapist business toolsclinical admin automationChatGPT session notesreferral letter template AIAI ethics therapistsclient confidentiality AIsolo practice workflowPractice Momentum podcast

In This Episode Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable rule before you set anything up. Episode Timestamps [00:00]Introduction — what changed in Cowork and why it matters now [02:45]What Cowork Scheduled Tasks actually are and how they work [08:30]Five specific ways to use them in a solo private practice [19:00]How to set one up — the practical steps [22:30]What not to automate — the privacy and ethics line [26:00]Close and next steps FAQs What are Cowork Scheduled Tasks in Claude? Cowork Scheduled Tasks is a feature in Claude's desktop app that lets you write a prompt once and set it to run automatically on a recurring schedule — daily, weekly, on weekdays, or manually on demand. Claude executes the task without you needing to be at your computer. You can set tasks up by typing /schedule in a Cowork chat, or from the Scheduled section in the sidebar of the Claude Desktop app. Can therapists use Cowork Scheduled Tasks for private practice admin? Yes. Therapists in private practice can use Cowork Scheduled Tasks for recurring business and content work — things like preparing a weekly email newsletter draft, generating a Monday morning admin summary, creating weekly social media content ideas, or compiling a monthly metrics report. The key rule is to use scheduled tasks for business and content tasks only, never for anything involving identifiable client information. What plan do I need to access Cowork Scheduled Tasks? Cowork Scheduled Tasks is available on all paid Claude plans — Pro, Max, Team, and Enterprise. It is not available on the free plan. You also need the Claude Desktop app installed on your computer, as Cowork is a desktop-only feature. The desktop app is available for both Mac and Windows. What kinds of tasks work best as Cowork scheduled tasks for a private practice? The tasks that work best are recurring ones that follow the same pattern each week — writing a newsletter draft, generating content ideas, compiling a weekly admin summary, reviewing your content calendar, or producing a monthly metrics overview. Tasks with a consistent structure and a clear, specific prompt produce the most reliable results. Avoid anything involving client details and avoid tasks where the output would go straight to a client without your review. Links Mentioned AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Practice Momentum — 12-month 1:1 coaching programme: brooklynstorme.com Claude Cowork — download the desktop app: claude.ai Schedule recurring tasks in Cowork — Anthropic Help Center: support.claude.com Private Practice Resource Hub: skool.com/private-practice-resource-hub Claude Cowork scheduled tasksAI automation for therapistsprivate practice admin automationClaude Cowork features 2026AI tools for counsellorsautomate private practice taskstherapist business toolspractice management automationClaude desktop appAI for psychologistssolo practice productivityprivate practice systemsAI content creation therapistsCowork scheduled tasks setuprecurring tasks AIpractice momentum podcastDr Brooklyn StormeAI ethics for therapistsweekly admin automationsocial worker private practice AI Practice Momentum Private Practice Podcast · Hosted by Dr Brooklyn Storme PhD · Top 5% Globally · 500+ Episodes © Brooklyn Storme · All Episodes

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you. I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you. And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready. This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it. IN THIS EPISODE What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists. THE ONE RULE YOU NEED TO REMEMBER Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity. WHAT IS THE PRIVATE PRACTICE RESOURCE HUB? The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper. Join the Hub here: https://www.skool.com/private-practice-resource-hub LINKS MENTIONED IN THIS EPISODE Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub Website: https://brooklynstorme.com Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/ AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ CONNECT WITH ME Website: https://brooklynstorme.com Podcast: https://brooklynstorme.podbean.com/ Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Facebook Profile: https://www.facebook.com/drbrooklynstorme/ ABOUT DR BROOKLYN STORME I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes. AI in private practice, ChatGPT for therapists, Claude AI for counsellors, artificial intelligence therapy, private practice marketing Australia, counsellor business tools, psychologist private practice, social worker private practice, AI tools mental health professionals, Private Practice Resource Hub, AI ethics therapists, client confidentiality AI, practice momentum podcast, Dr Brooklyn Storme, fill your therapy diary, therapy business automation, AI content creation therapists, grow private practice Australia, ChatGPT prompts for therapists, private practice business coach

If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us. I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me. [00:00] Introduction — why Instagram feels broken for so many therapists right now [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately. [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever. [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model. [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now. [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing. [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly. [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know. [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well. [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer. [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things. [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage [41:30] Where to go from here If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients You can also find out more about working with me at https://brooklynstorme.com instagram algorithm 2026, instagram for therapists, social media for counsellors, private practice marketing, therapist instagram tips, instagram reach 2026, reels for psychologists, social media strategy private practice, instagram authenticity, growing your therapy practice online, instagram saves and shares, content pillars for therapists, mental health social media, instagram views metric, private practice visibility, therapist marketing australia, instagram audition system, short form video for therapists, online marketing for social workers, growing private practice instagram

Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/ Apply for Momentum Ascend here https://sales.brooklynstorme.com/momentum-ascend/ Free private practice community here https://www.facebook.com/share/g/1EThvsNC5T/ Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling exhausted and wondering why it was so easy for others, I turned things around by creating my own approach. I'm breaking it down for you in this episode of the Practice Momentum private practice podcast. You'll hear not my only approach (you can use it too!) but also the process I used to create it. Hope it helps! #counselor #counsellor #psychologist #socialwork #privatepractice #timemanagementfortherapists

In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities. I also react to Zoom’s new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coaching to apply.

VMHPAA Suggested Responses The Survey Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensing, accreditation pathways for counsellors and psychotherapists, National Standards for Counsellors and Psychotherapists and more.

Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don't feel comfortable about. I hope you like it and find it useful. How to get clients from social media for my private practice? Post less often and swap the time you're spending posting for interacting with others online Why doesn't posting on social media work for therapists? Facebook has an average view time of 1.7 seconds for posts on business pages and Instagram has an average view time of .7 seconds for a therapists static post. Basically, your posts rarely get seen. That's why swapping posting or doing less of it and instead focussing on interaction with your ideal client is more effective How long does it take to get clients by posting on social media? In our industry, the answer is in how long does it take people to feel like they KNOW you, that they RESONATE with you and that they can TRUST you? If you interact with people online in a way that allows them to feel like they're get a sense of who you are, that they align with you and that you know what you're doing, it'll take a lot less than if you continue to post random things. Some people get results faster than others. It takes time to trust someone enough to feel like you can open up and share intimate details about your mental health. Why isn't posting on social media working for me? If you're interacting with people on social media as opposed to putting up posts about vague, general or even random things that don't appeal to your ideal clients, if you're not interacting with them and getting to know them and them you, you've got a problem. Also, you don't know that it's NOT working for you. There's a good chance you're focussing on the wrong metric. If you're assuming that posts equal bookings and you're not seeing bookings, that's your mistake right there. What's probably happening if you're using social media the right way, is that your ideal clients HAVE found you, they are watching you and listening, they are reading your posts and they are developing trust. It takes time. How long would it take you to feel like you could trust someone enough to open up to and be vulnerable with about your mental health? An absence of a booking, or a follow or thumb or heart or comment does NOT mean it's not working. Keep going.

Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost. Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself to keep tweaking and changing things because every time you do, you reset the 90 days and this is likely why it feels like it's taking you so much longer than everyone else to get clients. Track your data - you have a Google Analytics dashboard - use it. And, know that your website is one of the most important assets for your business BUT you also need to be generating leads aka driving traffic to it. In my experience as a private practice business coach for women counsellors, psychologists and social workers, one of the things they often don't realise is that a website is passive and that they are required to also be engaging in active marketing regularly. As usual, I hope this episode is super helpful. If you're ready for business coaching, you are most welcome to look at Practice Momentum™ and submit an application. If you'd like me to audit your website and give you personalised recommendations on how to increase visibility, click here.

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https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility opportunities like magazines, guest columns, and media. This is for counsellors, psychologists and social workers in Australia who want marketing that actually fits your nervous system, your values, and your capacity — especially if you’re neurodivergent and you already know the strategies but struggle to implement them consistently. You’ll also get a practical action step: create your own “Opportunity Checklist” so you can quickly evaluate collaborations, guest posts, podcast invitations, directory listings, and publication features. Time stamps 00:02 Why “another strategy” isn’t the answer (implementation is) 00:43 Ep 4 setup: how to get clients without social media 01:07 Inbox zero ritual + finding a publication opportunity 02:24 The invitation: paid guest contributor / regular contributor 03:25 Why the earlier emails were missed (spam) + the “don’t delete spam” dilemma 04:13 Flashback: past visibility work (radio, newspapers, magazines) and what it cost 06:17 When visibility turns into resentment (pressure, deadlines, over-efforting) 08:06 The big mistake: I never tracked whether it brought clients 08:54 Imposter syndrome + “am I good enough for this?” 10:14 Values + mission check: does this opportunity fit who I serve? 11:31 Broadening the audience over time (the inverted triangle) 13:53 The real filters: spaciousness, energy, capacity, revenue 14:51 Business impact questions: backlinks, recommendations, visibility, proof 17:36 What metrics to track so you actually know if it’s working 17:57 Time investment red flags: meetings, travel, ongoing obligations 20:12 Neurodivergent reality: calendar commitments and group anxiety 21:08 Unpaid visibility + why you must ask distribution/demographics 22:24 “Why me?” — understanding your value in the offer 23:45 Reputation fit: do you want to be associated with this brand? 25:15 Mission/values alignment (and doing your due diligence) 26:20 What can you ethically help their audience with? 28:30 Your next step: book the call, ask the questions, decide from data 30:57 The line in the sand: when it’s a clear no 31:22 Marketing is a system (not random posts) + passiveish reality 32:50 Practice Momentum invitation (start/grow stage support) 33:28 The 3 stages: start, grow, scale + when you might want Ascend 35:57 Intake timing + application process overview 38:02 Capacity and boundaries as the reason places are limited 40:25 Closing + next episode energy Helpful Links Get the Practice Momentum™ Quiz (and a clearer next step for your practice): https://brooklyn.myflodesk.com/pmquiz Want more clients without being everywhere online? Start here: https://brooklyn.myflodesk.com/moreclients Website visibility not converting? Get a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud Ready for high-touch support to start or grow your practice (usually in under 12 months)? Practice Momentum: https://sales.brooklynstorme.com/momentum Mini FAQ How can I market my private practice without social media? Start with visibility channels that match your capacity (email, SEO, referrals, directories, guest features) and install a simple system you can repeat — then track what works. Are guest articles and magazine features worth it? They can be, but only if the audience fit is right, the time cost is clear, and you can measure outcomes (traffic, enquiries, bookings, conversions). What should I ask before I say yes to a visibility opportunity? Audience demographics, distribution/reach, backlinks, lead gen options, time commitment (including meetings), deadlines, whether it’s paid, and how success is measured. What metrics should I track? Website traffic from referral sources, new enquiries mentioning the publication, email list growth, quiz opt-ins, consult bookings, and conversions to paid offers. marketing without social media for therapists, how to get clients without Instagram, private practice marketing Australia, counsellor marketing strategies, psychologist marketing strategies, social worker private practice marketing, therapist visibility strategies, guest blogging for therapists, PR for private practice, get clients without posting, marketing systems for therapists, neurodivergent business owner marketing, ADHD marketing strategies, autism friendly marketing, therapist imposter syndrome business, values based marketing for therapists, track marketing results private practice, website traffic to client enquiries, how to measure marketing ROI therapists

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Are you searching for a business coach who promises to have you fully booked in weeks? Dr Brooklyn Storme, one of Australia's leading business coaches for women in private practice, reveals why results guarantees are a major red flag and what actually creates sustainable practice growth. In this truth-telling episode, Brooklyn unpacks the ROI rule every counsellor, psychologist and social worker needs to understand before investing in business coaching for their private practice. Learn why the 90-day marketing reality check matters more than quick fixes, and discover what separates practitioners who thrive from those who don't. Brooklyn shares the critical differences between coaching, mentoring and consulting and why understanding this distinction determines your success. If you're tired of chasing strategies that sound good but fail in the real world, this episode delivers the honest guidance you need. Perfect for women mental health practitioners ready to build profitable practices with time freedom and financial security. 🔗 Take the free Practice Momentum Quiz: https://brooklyn.myflodesk.com/pmquiz 🔗 Visit: https://brooklynstorme.com FAQ Should a business coach guarantee results? No. Legitimate business coaches never guarantee specific outcomes because coaching is a 50/50 relationship. The coach provides strategy and tools, but the client must implement the plan. Results guarantees are often a red flag indicating either poor ethics or unrealistic promises. What ROI should I expect from business coaching? It's different for each person but I recommend you aim for a 5:1 return on investment. For every $1 invested in quality business coaching, you should want to see approximately $5 back in revenue. A $10,000 coaching investment should ideally generate around $50,000 in practice revenue. How long does marketing take to work for private practice? Evidence-based marketing growth follows a 90-day cycle. Be wary of anyone promising you'll be fully booked in two weeks because sustainable practice growth requires proper foundations including a compliant marketing plan, strategy and campaign to get going. There's always going to be exceptions to the rule but for the rest of us, you're looking at 90 days of marketing before you start to see consistent results. What's the difference between coaching, mentoring and consulting? Coaching unpacks the intangible and supports the client in self-discovery and self-resourcing through a process of inquiry coupled with coaching skills, tools, processes and strategies. Mentoring offers advice based on personal experience. Consulting provides practical, tactical and strategic guidance answering "what do I do next?" Most practitioners benefit a combination of all three which is why it's provided inside Practice Momentum™. Why do some practitioners fail to grow their practice? Business growth follows a "hockey stick" curve that dips before rising. Practitioners who quit during the difficult dip generally rarely see results or tend to take longer than others to reach their goals. Those who push through the challenging period build the competence and confidence needed for sustainable growth. private practice business coach, business coach for therapists, counsellor business growth, psychologist private practice, social worker business coaching, private practice marketing, therapy practice ROI, mental health business coaching, women in private practice, practice momentum, business coach Australia, therapy business strategy, private practice investment, coaching vs consulting, 90 day marketing plan, undercharging therapists, profitable private practice, therapist business mindset, practice growth strategies, clinical to business owner

Struggling with business coaching that isn't delivering results? This episode reveals data-driven success patterns from real private practice counsellors, psychologists and social workers building profitable businesses. Dr Brooklyn Storm shares 12-month analysis of Practice Momentum™ participants, comparing therapists who achieved rapid results with those who struggled. Discover why implementation matters more than strategy, how employee mindset sabotages business growth, and the "hockey stick" pattern that separates successful practitioners from struggling ones. Learn about the critical role of business systems, KPI tracking, and mindset shifts in building a sustainable private practice. Whether you're working with a business coach or going solo, these evidence-based insights help mental health professionals overcome common obstacles like overwhelm, scattered focus, and the dangerous loop of starting but never finishing. Perfect for women counsellors, psychologists and social workers wanting time freedom, financial security and a thriving practice. Want to know where YOU are on the therapist → business owner spectrum? Take my free 3-minute assessment: https://brooklynstorme.com Your private practice doesn't have to be this hard. But it does require thinking like a business owner, not an employee. Let's sort this out together. FAQs Q: Can a business coach guarantee results for my private practice? A: No ethical business coach can guarantee results. Success depends on client implementation, mindset shifts, and consistent action over time—similar to how therapists can't guarantee client outcomes. Q: How long does it take to see results from business coaching? A: Most successful private practice practitioners see measurable progress within 90 days, with significant results accumulating over 12 months through consistent implementation and engagement. Q: Why isn't my business coaching working? A: Common reasons include: not following the full implementation plan, going off-plan too early, employee mindset blocking business decisions, avoiding KPI tracking, starting but not finishing projects, and expecting immediate results. Q: What's the difference between employee mindset and business owner mindset? A: Employee mindset believes hard work equals results and waits for direction. Business owner mindset understands strategic action matters more than effort, makes data-driven decisions, and takes responsibility for outcomes. Q: How do successful therapists build profitable private practices? A: Successful practitioners maintain consistent engagement, follow business plans with flexibility, install systems early, track KPIs quarterly, ask for guidance before implementing, and shift their identity to include business owner alongside therapist. Q: What is the hockey stick pattern in business coaching? A: The hockey stick describes getting excited about a strategy, hitting overwhelm when implementation gets complex, quitting before completion, then starting something new—creating a loop that prevents progress. Q: Why do therapists struggle with business activities? A: Therapist identity emphasises compassion, non-judgment, and giving—which can conflict with necessary business actions like raising fees, charging for cancellations, and marketing. Integration of both identities is key. 🔗 Links Brooklyn Storm Website: https://brooklynstorme.com Etsy Store (Digital Products): https://thehappypractice.etsy.com Facebook Page: https://www.facebook.com/brooklynstormephd/ Wellness Check Tool: https://brooklynstorme.com/wellness-check #PrivatePractice #TherapistBusinessCoach #CounsellorBusiness #PsychologistBusiness #SocialWorkerBusiness #PrivatePracticeSuccess #BusinessCoachingAustralia #TherapistEntrepreneur #PracticeMomentum #BrooklynStorme

Most therapists have a cancellation policy they never enforce. Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers, breaks down the real cost of weak boundaries and why guilt stops you from protecting your income. Learn how cancellation policies actually strengthen therapeutic relationships, the data on revenue loss, and what changes when you shift from therapist-only to therapist-AND-business-owner identity. Real case studies from Australian private practices. Resources mentioned: Free Private Practice Assessment: https://brooklyn.myflodesk.com/pmquiz Free Resources: https://brooklynstorme.com/resources Practice Momentum™ Info: https://brooklynstorme.com/practice-momentum%E2%84%A2 Connect on Facebook: https://www.facebook.com/brooklynstormephd FAQ 1: "What if my client genuinely had an emergency? Isn't it heartless to charge them?" This is where you're confusing compassion with boundary collapse. You can be compassionate AND use the policy. It's not your job to assess the validity of their reason. That's the point of having a policy in writing that they signed. The policy applies regardless of the reason. You can say: 'I understand that was difficult. The cancellation fee still applies as per our agreement.' You're acknowledging their experience AND holding the boundary. Both/and. Not either/or. If you start making exceptions, you're the one deciding whose emergency is 'real enough,' and that IS judgement. FAQ 2: "Won't clients just leave and find a therapist who doesn't enforce cancellation fees?" Some might. The data shows 1-2% leave when you start enforcing. But here's what you're not considering: do you want clients who only stay because you don't have boundaries? Those clients don't respect the therapeutic container. They're perhaps less likely to be invested in the work or the outcomes and they're costing you money. Boundaries help you work with clients who value your time, the structure, and who are committed to the work. You upgrade your client base. Plus, the 95% who stay are now showing up more reliably, which means your income becomes predictable instead of chaotic. FAQ 3: "I work with low-income clients who genuinely can't afford a cancellation fee. What then?" If you're choosing to work with low-income clients, that's a business decision, not a therapeutic one. You need to build that into your business model. Don't make up different rules for each person based on your assessment of their finances that's inconsistent and creates resentment. FAQ 4: "What's a reasonable cancellation policy timeframe? 24 hours? 48 hours? A week?" Industry standard in Australia is 24-48 hours. I recommend 48 hours because it gives clients enough notice to manage their schedules and gives you enough notice to potentially fill the gap. But here's what matters more than the timeframe is consistency. If you say 48 hours and then accept 12-hour cancellations without charging, your policy is meaningless. Pick a timeframe that feels manageable for you to enforce, put it in writing, and hold it every single time. I've seen therapists with 24-hour policies who enforce consistently get better results than therapists with week-long policies they never apply. Need more help? Contact me using the links above. cancellation policy therapist, private practice boundaries, therapy practice revenue loss, counsellor cancellation fees, therapist business boundaries, private practice income protection, therapy practice policies, mental health practice management, Australian therapist coaching, enforcing cancellation policy therapist boundary coaching | private practice policy enforcement | cancellation fee guidance | therapy business revenue protection | counsellor income strategies | practice management coaching Australia | evidence-based boundary setting | therapist business owner identity

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Quiz: Take the free 10 minute private practice quiz here to receive your personalised growth insights! Tech Stack: Get my tech stack here This episode goes with the Tech Stack cheat sheet that you can download from the link above!

You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usually the identity you’re operating from. If you’re stuck in helper mode (client-aligned) and you haven’t integrated the business-owner version of you, even the best plan can end up abandoned, half-implemented, or constantly replaced with the next shiny “fix”. You’ll hear what changed for me after building an AI-supported self-coaching process designed to surface subconscious drivers (the iceberg beneath the surface) and why it created a noticeable absence of anxiety, stress, and emotional spirals when doing hard business things. I also explain the identity-first framework I’ve built to help private practice owners stop cycling through “what’s the next strategy?” and instead create an upward/outward spiral of progress with an evidence bank of results that builds confidence, consistency, and income. If you’re in Australia and you’re starting a private practice or you’re already in practice but not consistently booked (or you’re booked but not profitable), this is for you. Quick win action step: pick ONE strategy you already “know” you should do (fee increase, cancellation policy, Google Business Profile, GP meet-and-greet) and ask: “What would the business-owner version of me decide here?” Write the answer down, then implement one small, specific step within 24 hours. Timestamps: 00:02 Why you don’t need another strategy (you need implementation insight) 00:44 New podcast intro + what’s changing behind the scenes 01:58 “New level, new devil” and why growth brings old stories up 05:49 Why I built an appointment-free coaching model (and why “1 hour sessions” are bologoney) 07:06 The iceberg problem: conscious awareness vs subconscious drivers 08:41 The Dunning-Kruger moment with AI (and what actually changed) 14:37 How the AI-supported process surfaced hidden beliefs and reduced anxiety fast 19:14 Releasing offers (DCS, supervision) and the “pay it forward” transition 24:11 The pattern: strategies work… so why do some people still not get results? 29:37 The core issue: mindset vs identity (and “helper mode” vs business-owner integration) 32:07 The framework: identity → strategy → implementation → evidence bank → upward/outward spiral 37:46 Real-world changes: website, social presence, offers, and showing up differently 41:10 Manifesting the move + taking real-world money action 54:22 Practice Momentum applications close December 31, 2025 (last intake at current fee) Call to action and resources (clickable links): Take the Practice Momentum™ Quiz: https://brooklyn.myflodesk.com/pmquiz Apply / learn about Practice Momentum: https://brooklynstorme.com/practice-momentumWebsite Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice | Free Community: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ My YouTube channel: https://www.youtube.com/@theprivatepracticecoach The Happy Practice Etsy Store: https://thehappypractice.etsy.com Mini FAQ: How do I know if this is my issue (identity) and not the strategy? If you’re repeatedly asking “what else should I do?” while skipping, delaying, or half-implementing proven steps, it’s likely identity friction (how you see yourself, your client, and money). Isn’t this just money mindset? It can include mindset, but this goes deeper: identity is the role you default to under pressure (helper mode vs business-owner mode) and it drives behaviour. Will AI replace a supervisor or coach? No. Used well, it can reduce cognitive load and help you see patterns faster but it should be used ethically and with clear boundaries (especially not directly with clients). What if I’m already booked but not profitable? The identity work applies just as much it often shows up as undercharging, weak boundaries, inconsistent policies, or over-delivering. private practice coach Australia, counsellor private practice Australia, psychologist private practice Australia, social worker private practice Australia, how to get clients private practice, private practice marketing for therapists, therapist business coaching, identity based business coaching, money mindset for therapists, therapist fees Australia, raise your fees counselling, cancellation policy therapist, fully booked private practice, booked but not profitable, private practice systems and processes, Google Business Profile therapist, private practice confidence, neurodivergent business owner, ADHD therapist business, Practice Momentum podcast Dr Brooklyn Storme PhD is a business coach for women counsellors, psychologists and social workers in Australia. Learn more here: https://brooklynstorme.com

If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basics using a surprising example from Simon Cowell’s failed boy band relaunch and show you exactly how the same mistakes show up in private practice websites, messaging, and marketing strategies every day. This episode is for Australian therapists who are tired of guessing what to focus on, overwhelmed by marketing advice, or questioning whether they are doing something wrong. You’ll discover why effort does not equal results, how friction quietly kills inquiries, what a realistic conversion rate actually looks like, and why being “experienced” can sometimes work against you. I also explain why relying on fame, credentials, or “what used to work” is not enough, and how identity, messaging, and user experience determine whether people take action or click away. By the end of this episode, you will walk away with a clearer understanding of what is actually happening when people visit your website, why your marketing might not be landing with the people you want to attract, and one simple action you can take this week to make it easier for clients to book with you. A quick win to start with: open your website and try to book with yourself. Notice how many steps it takes, how much reading is required, and where friction appears. What feels obvious to you may feel exhausting to a potential client. Mini FAQ Why am I getting website visitors but no inquiries? In most cases, it’s not a traffic problem. It’s friction, messaging disconnects, or asking people to do too much before they can take action. What is a realistic conversion rate for private practice websites? On average, 2–3 people per 100 visitors should inquire or book if your website is clear, simple, and aligned. Do I need to be on every social media platform to get clients? No. Being everywhere usually leaks energy and reduces visibility. Your website should work first, then you choose one platform to support it. Is marketing supposed to feel this hard? No. When your messaging matches what your audience actually needs and the process is easy, marketing feels lighter and more consistent. Is identity really part of business growth? Yes. How you see yourself determines how you show up, what actions you take, and the results you create. private practice marketing, marketing for counsellors, marketing for psychologists, marketing for social workers, private practice website tips, why therapists marketing doesn’t work, therapist website conversions, private practice bookings, therapist business coaching Australia, marketing mistakes private practice, website friction therapists, private practice growth Australia, therapist marketing basics, ideal client private practice, therapist website user experience, practice momentum, website wellness check, how to get more therapy clients, therapist marketing strategy, private practice podcast

Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the Private Practice Podcast, Dr Brooklyn Storm unpacks what actually needs to be in place to minimise overwhelm and maximise results in your private practice, without burning out or constantly chasing the next strategy. This episode goes beyond surface-level advice. You’ll learn why overwhelm is often not a time or motivation problem, but a missing structure, identity, or foundation problem in your business. Brooklyn walks you through the essential systems, processes, policies, planning, and identity shifts that support profitability, sustainability, and a sense of safety in your practice. This is especially relevant if you’re newly qualified, transitioning into private practice, or have been running a practice for a while but feel like you’re winging it and hoping things will work out. You’ll also hear real-world insights into why businesses stagnate, why marketing can feel exhausting when foundations are missing, and why simplifying your offerings often creates better results than adding more. This episode connects the mind, business, and spirit of private practice and explains how identity, energy, and structure work together to create momentum, clarity, and confidence. If you’ve ever thought about pausing your practice because it “isn’t working,” this episode will help you see what’s really happening and what to focus on instead. If you want personalised guidance and clarity for your own private practice, you can book a Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 This short call is designed to help you identify what’s missing, what to prioritise, and where your biggest opportunities are right now. Timestamps: 00:00 Welcome to the Private Practice Podcast 00:22 Introduction to Practice Momentum and business support 02:54 Why private practice feels overwhelming without foundations 07:27 Auditing systems, processes, and structures 08:58 Compliance, policies, and common mistakes therapists make 11:39 Systems for payments, boundaries, risk, and data protection 14:33 The cost of over-subscribing to tools and software 16:22 Paper vs digital systems and privacy responsibilities 19:03 Business foundations you must have in place 20:24 Why planning changes everything 22:32 Marketing plans and why doing everything doesn’t work 23:48 KPIs and understanding what to track 25:20 Profit planning and creating financial safety 28:00 Burnout, one-to-one work, and business development 30:06 Why pausing your practice costs you future clients 33:06 Identity, energy, and how you show up in business 3 9:20 Letting go of stories that keep you stuck 49:19 Overgiving, people-pleasing, and boundaries in private practice 57:27 Simplifying your business to get better results 1:05:08 Fees, safety, and trusting yourself 1:15:23 Funnels, pathways, and why results take time 1:32:03 Why consistency matters more than urgency 1:41:08 Identity as the driver of business results 1:51:38 Energy management vs time management 1:57:07 Mind, business, and spirit in private practice 2:00:00 Final reflections and next steps Mini FAQ: Who is this episode for? This episode is for Australian counsellors, psychologists, and social workers who are starting or growing a private practice and want less overwhelm and more consistent results. Is this relevant if I already have clients? Yes. Many therapists have clients but still lack systems, profit planning, and foundations that support sustainability and growth. Do I need to change everything in my business? No. This episode explains why refinement and simplification often create better outcomes than adding more strategies. How can I get personalised help? You can book a Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 private practice overwhelm, private practice systems, therapist business foundations, counsellor private practice Australia, psychologist private practice tips, social worker private practice, private practice planning, therapy business structure, private practice profit planning, therapist burnout prevention, private practice compliance Australia, therapist business strategy, private practice identity work, therapist marketing foundations, private practice KPIs, therapy business growth, starting a private practice Australia, private practice confidence, therapist mindset business, private practice support

In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business feels harder than it needs to, this conversation will help clear the fog and point you back toward real momentum. private practice business coaching, women in private practice, business mindset You’ll hear why there is no “finish line” in private practice, why you are already sitting in the pot of gold you think you’re chasing, and how constant pivots, identity shifts and new modalities actually influence your business direction. You’ll also learn the surprising truth about unqualified “business coaches” in the space, what to look for before investing in support, and how your own lived experience and neurodivergence can actually become powerful business assets. private practice growth, mindset for therapists, counselling business If you’ve ever felt overwhelmed, financially unsafe, underpaid, or unsure why the strategies you’re trying aren’t landing, this episode gives you both reassurance and direction. You’ll walk away knowing what questions to ask when seeking support, how to evaluate ROI in coaching, and how to reconnect with your purpose, energy and values as the foundation of a thriving, fully booked practice. Your quick action step today: audit your practice by asking “What gives me energy? What drains it? What truly moves the needle?” private practice audit, therapist business plan, grow your private practice Book your free 15-minute private practice conversation with me here: https://calendar.app.google/wmdgGjsmH2DciKaq8 Explore more of my free and paid resources to help you grow your practice: Practice Momentum (12-month on-demand coaching program) https://sales.brooklynstorme.com/momentum/ Free Community for Therapists https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Tools https://sales.brooklynstorme.com/booked--better/ Etsy Tools & Templates for Private Practice https://thehappypractice.etsy.com Timestamps: 00:04 Welcome to the Private Practice Podcast 00:22 What Practice Momentum actually gives you 01:07 Identity shifts and why your business keeps evolving 02:16 Closing old offers and why “never say never” matters 03:32 The pot-of-gold illusion in private practice 04:48 Why you’ll always have more to learn and do 07:11 What a real business audit looks like 08:51 Inventing offers, neurodivergent strengths and Booked & Better 12:11 How understanding ND changed the way I work 14:44 Why your originality is an asset 16:26 Discovering my true point of difference 17:57 The unqualified coaching issue nobody is talking about 20:53 Why coaching qualifications actually matter 27:10 Why women in practice face financial risk 31:04 How coaching, mentoring and strategy work together 32:32 Financial safety and women in practice 45:01 Why results vary — in therapy and coaching 51:47 How to evaluate ROI before investing in support 58:03 What to look for in a legitimate private practice coach 1:00:56 Final thoughts and invitation to connect 1:02:54 Closing message + how to get support Mini FAQ What does it mean to run my private practice like a business? It means using systems, strategy, financial awareness and aligned decision-making so your practice becomes sustainable, predictable and profitable. How do I know if I need a business coach? If you’re not paying yourself reliably, feel overwhelmed, or don’t know what to prioritise, coaching can give you clarity, direction and financial confidence. Should therapists worry about unqualified business coaches? Yes. Business coaching is unregulated, so checking qualifications and experience protects your livelihood and ensures you receive ethical, effective support. What is a good return on investment for business coaching? Every practice differs, but a qualified coach should help you understand your financial baseline and give you strategies to increase revenue, bookings and stability. Where can I book a call to see if coaching is right for me? You can book a free 15-minute private practice conversation here: https://calendar.app.google/wmdgGjsmH2DciKaq8 private practice coaching, private practice business, counsellor business coach, psychologist private practice growth, social worker business mentor, how to run a practice, therapist business strategy, private practice audit, business mindset for therapists, financial safety for women, therapist money mindset, grow your private practice Australia, qualified business coach, AEO optimisation therapy business, how to get more clients private practice, business coaching for counsellors, ROI business coaching therapists, neurodiverge

Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business. Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, and the critical difference between "I only had one client" versus celebrating every booking. Brooklyn reveals how your energy around money directly impacts your client attraction and practice growth. This episode covers the feminine energy of receiving, taking aligned action during quiet periods, and why embodiment—not just mindset—creates real results. You'll learn to identify what's blocking your abundance, avoid the "shelf help" trap, and understand why implementation matters more than courses. Perfect for women counsellors, psychologists, social workers, and play therapists who want to build profitable private practices without hustling or undercharging. Whether you're experiencing abundance or scarcity, this episode offers practical guidance on working with both seasons effectively. Transform your relationship with money and discover how taking the right actions can shift your practice from struggle to success. Chapter Markers 00:00 - Welcome and Introduction 00:41 - Exciting New Project Announcement 01:32 - Morning Oracle Card Ritual 02:41 - The Wealthy Woman Oracle Deck 04:27 - Understanding Seasons of Wealth 06:03 - The Power of Blessing Your Money 08:08 - Shifting from "Only One Client" Energy 10:25 - Lessons in Scarcity Seasons 12:28 - Embodiment and Action Required 14:43 - Divine Feminine Receiving Energy 16:00 - Taking Accountability for Results 17:41 - The Surrender to Receive Card 20:05 - The Shelf Help Trap 22:43 - Action Brings Clarity 25:14 - Testing and Tracking Results 27:46 - Action Leads to Success 29:12 - Closing and Gratitude Support & Resources for Private Practice Website: https://brooklynstorme.com Shop: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Mini FAQs Q: How can I attract more clients to my private practice? A: Shift your energy from scarcity ("I only had one client") to gratitude ("I had a wonderful client yesterday and they rebooked"). Your energy around money and clients directly affects what you attract. Take aligned action, track what works, and embody the version of yourself who already has the practice you want. Q: What should I do during quiet periods in my therapy practice? A: Use quiet periods for strategic masculine energy—analyse what's working, check your data, refine your marketing, and ask yourself what the version of you with a full practice would do differently. Take one small action to bring clarity rather than staying stuck in overwhelm. Q: Why am I not getting results despite taking courses and reading books? A: This is called "shelf help"—buying resources without implementation. Results come from taking aligned action and actually implementing what you learn. Focus on mastering one thing before adding more to your plate. Action brings clarity and compounds over time. Q: How do I stop undercharging as a therapist? A: Work on embodiment—become the version of yourself who charges appropriately by taking actions that person would take. Allow yourself to receive payment, enforce cancellation policies, and increase fees when appropriate. Shift from victim mentality to taking accountability for your practice results. Q: What's the difference between embodiment and positive thinking? A: Embodiment requires both mindset shifts AND aligned action. You don't have to believe you're abundant, but you do need to take actions the abundant version of you would take. Nothing changes without embodiment plus action—both are essential. private practice financial abundance, therapist money mindset, counsellor business success, psychologist private practice income, receiving money energy, therapy practice growth, mental health private practice, women therapists business, private practice marketing, undercharging therapists, abundance mindset counsellors, therapy business coaching, practice momentum, client attraction strategies, embodiment for therapists, action over overwhelm, private practice profitability, Australian therapy business, social worker private practice, play therapist business growth

Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Discover why women practitioners often undercharge, the hidden costs of low fees on your lifestyle and wellbeing, and how to stop projecting money anxiety onto your clients. Brooklyn shares eye-opening insights from working with male business coaches who approach pricing without guilt or shame, plus practical journal prompts to help you assess whether your services, fees, and business activities are truly worth it for you. Whether you're just starting your practice or feeling stuck with a full diary but struggling financially, this episode will help you create a thriving practice that serves your clients while honouring your time, freedom, and financial goals. Learn how niching increases perceived value, why your messaging matters more than you think, and how to build a practice that actually works for your life. Links: Website: https://brooklynstorme.com Etsy Store: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ Wellness Check: https://brooklynstorme.com/wellness-check Chapter Markers 00:00 - Welcome & Introduction to Worth and Value 00:41 - Introducing Practice Momentum Program 01:34 - Why This Episode Matters for Your Practice 02:00 - Eye-Opening Course Experience: Different Money Mindsets 04:00 - Common Money Challenges Women Practitioners Face 06:22 - The Undercharging Trap and Client Projection 09:00 - Understanding Worth vs Value: The Key Difference 11:16 - Value is About Your Client's Perception 14:12 - Why Niching Increases Perceived Value 16:04 - Real Examples: What Clients Actually Value 18:27 - The Freebie Test: Learning What Resonates 22:28 - Worth is About You: Is It Worth Your Time? 26:57 - What Creates High Value for Clients 32:32 - Niching and Specialisation Increase Value 38:46 - Journal Prompts for Discovering Client Value 42:12 - Using Client Feedback to Improve Value 50:25 - Assessing Worth: What Matters to You 1:01:24 - The Worth Filter: Is It Worth It for You? 1:06:25 - Fee Setting Through the Worth Lens 1:13:35 - Worth It to Show Up: Time and Energy Investment 1:23:18 - Gender Differences in Approaching Business Money 1:28:39 - The Swan Message: Acting from Your Worth 1:34:58 - Fear Comes from Love: A Powerful Reframe 1:37:12 - Wrap Up and Business Consultation Offer Show Notes Key Topics Discussed: The critical difference between worth (what's important to you) and value (what's important to your clients) Why women practitioners commonly undercharge and the real cost to their lifestyle How money mindset and personal money stories get projected onto clients Understanding that value is subjective and determined by client perception, not your qualifications Why niching dramatically increases perceived value and attracts ideal clients faster The importance of understanding what your specific audience sees as valuable How to test messaging and offers to see what resonates with your audience Journal prompts to assess client value and personal worth in your practice The worth filter: evaluating whether business activities are worth your time and energy Fee setting strategies that honour both client value and your worth Gender differences in approaching business finances and pricing Tracking numbers and metrics to make informed business decisions The swan totem message: acting from your worth rather than fear Reframing fear as coming from self-love Resources Mentioned: Practice Momentum - Brooklyn's signature program for private practice success Business Strategy Consultation - 15-minute consult available Facebook Business Page Experiment - Testing freebies and messaging Animal Totem Oracle Cards - Swan symbolism and worth Action Steps: Journal on: "What value do I think my clients get by working with me?" Journal on: "Through the eyes of a client, what is the value of my service?" Assess each business activity: "Is this worth it for me based on what's important to me?" Review your fee through the worth lens: "Is this fee worth it for what I'm sacrificing?" Track your numbers: revenue, expenses, inquiry-to-conversion rates Evaluate freebies and content: what's getting traction and what's not Consider: "If I approached this through a lens of my worth, what would I do differently?" FAQs: Q: What's the difference between worth and value in private practice? A: Value is determined by your client—their perception of the importance and benefit of your services. Worth is about you—whether delivering your services at a certain fee is worth it based on what's important to you like time, freedom, and lifestyle. Q: How do I know if I'm undercharging as a therapist? A: Ask yourself: "Is this fee worth what I'm sacrif

In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbers is the quickest way to create momentum in your private practice. This episode is perfect for women counsellors, psychologists, social workers and play therapists who feel like they’re posting into the void and wondering how to actually get found by more of their ideal clients. private practice social media strategy facebook business page reach I walk you through how I used storytelling, data, insights and weekly refinement to turn a barely-seen Facebook business page into a powerful visibility engine that now brings new people into my funnel every single day. You’ll hear the real numbers, what Facebook actually prioritises, what surprised me, how I began monetising content, and how one simple freebie created hundreds of new leads. I explain the mindset shifts I needed to make, the emotional rollercoaster behind the scenes, and why you don’t need to create endless freebies — you only need to fix the ones you already have. content marketing for therapists audience growth for private practice data informed marketing If you’ve been feeling defeated, stuck, or like your content doesn’t matter, this episode will give you proof that it does — and the exact steps to take next. You’ll discover how to look at your numbers without spiralling, how to understand what your audience actually wants, and how to use small, strategic changes that create big results. Your quick action step is to review the performance of your last three posts or freebies and identify one simple change you can make today — because tiny refinements compound fast. business growth for counsellors private practice marketing strategies Here’s the link to the Website Wellness Check so you can finally understand why your website isn’t converting and what to fix first: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Get your freebies for private practice here: https://www.facebook.com/brooklynstormephd/ Mini FAQ What is the fastest way to grow my private practice audience? The fastest way to grow your audience is to look at your data, refine what isn’t working, and make small adjustments instead of creating new content every week. In the episode, I explain exactly how I increased my reach by 460% in four weeks using this approach. Do Facebook business pages still work for therapists? Yes, but only when you use story, connection, consistent testing and data to guide what you post. In this episode, I share why most posts don’t get shown and what I changed to finally get traction. How do I know if my freebie is working? Track your downloads, comments, reach and actions taken. If it isn’t converting, it doesn’t mean it’s bad — it usually means it needs a tweak. I walk through how I improved my freebie results each week. How do I get more clients from social media? Build rapport, tell stories, and talk directly to the vulnerability of the people you support. This approach creates trust, which leads to bookings. I explain the steps I used to bring hundreds of new people into my funnel. Why is the Website Wellness Check recommended in this episode? Because your website is where more than 80% of potential clients decide whether or not to work with you. The Website Wellness Check helps you understand what’s not converting and gives you a clear plan to fix it. private practice marketing, grow your private practice, marketing for counsellors, marketing for psychologists, marketing for social workers, facebook tips for therapists, how to get clients in private practice, private practice visibility, freebie strategy for therapists, audience growth private practice, storytelling marketing, data informed practice marketing, facebook business page tips, refining your freebie, therapist business growth, ethical marketing for therapists, content that converts private practice, private practice funnel, online marketing for therapists, website wellness check

Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how to use social media effectively without paid ads, and why Facebook rewarded her with $600 worth of free reach. Plus, learn about common conversion mistakes, why follower counts don't matter, and how to build a real audience through email. Perfect for counsellors, psychologists, and social workers ready to grow their practice sustainably. Links: Website: https://brooklynstorme.com Etsy Store: https://thehappypractice.etsy.com Facebook: https://www.facebook.com/brooklynstormephd/ 00:00 - Welcome & Episode Introduction 01:02 - Understanding the Marketing Funnel (Client Pathway) 02:34 - Stage 1: Awareness & Attraction 04:42 - Stage 2: Building Interest with Lead Magnets 07:26 - Stage 3: Creating Desire Through Trust 09:19 - Stage 4: Conversion & Taking Action 12:09 - Why Conversion Rates Are High in Therapy 13:06 - Website Timeline: Why 8 Weeks Isn't Enough 16:11 - The Cost of a Broken Website 18:08 - Making Booking Simple & Easy 20:30 - What to Do When Your Website Isn't Converting 22:38 - Stop Adding More Platforms, Refine What Works 23:41 - The Awareness Problem 26:49 - How to Promote Your Lead Magnets 29:12 - Fixing High Bounce Rates 31:25 - Why People Don't Book After Downloading 32:58 - Email Nurture Sequences That Build Relationships 37:23 - Working Through Each Funnel Level 38:40 - Why You Can't Sell Without an Audience 40:06 - Followers vs Real Audience 42:41 - Writing Emails People Want to Open 45:41 - Getting Clients from Social Media 46:06 - Facebook's $600 Free Advertising Reward 48:40 - The Power of Original Content 52:23 - Why Consistency Beats Perfection 54:09 - Standing Out from AI-Generated Content 56:07 - Being Social on Social Media 57:16 - Final Takeaways & Next Steps Mini FAQs Q: How long does it take to get clients from a new website? A: Building trust takes time. Even with an optimised website, expect 3-6 months before seeing consistent client inquiries as people move through the 4-stage pathway from awareness to booking. Q: Why am I not getting clients even though I have a website? A: Your website is just one part of the client pathway. You need to actively drive traffic through awareness activities (social media, blog posts, SEO) and build interest with lead magnets and email sequences. Q: What is a marketing funnel for therapists? A: It's a 4-stage client pathway: (1) Awareness - people discover you, (2) Interest - they engage with your content/freebies, (3) Desire - they see proof you're trustworthy, (4) Action - they book with you. Q: How can I get more clients without paid advertising? A: Focus on organic strategies: post original content on social media, create valuable lead magnets, build an email list, optimise your website for conversions, and engage in genuine conversations online. Q: What's a good conversion rate for therapy practices? A: The average conversion rate in health and wellness is 70-80%, compared to 50% in other industries. This is because clients must trust you before they book, so they're more committed when they reach out. Q: Why do my social media posts not convert to clients? A: Check if there's alignment between your social content and website messaging. Also ensure you're using original content (not AI-generated) and being genuinely social, not just promotional. Q: How many lead magnets should I have? A: Create multiple lead magnets to see what resonates with your audience. Different freebies attract different people and help you identify which topics your ideal clients care about most. Q: What's the average email open rate for therapists? A: The average email open rate for mental health practitioners in Australia is 22%. Focus on writing valuable, helpful emails that your audience genuinely wants to receive. Q: How do I know which stage of the funnel is broken? A: Track your data: No website traffic = awareness problem. High bounce rate = messaging mismatch. Downloads but no bookings = nurture sequence issue. Discovery calls but no conversions = confidence/process problem. Q: Should I focus on getting more followers? A: No. Follower count is a vanity metric. Focus on building an email audience of engaged people who actually want to hear from you. You can get clients with zero social media followers. private practice marketing, attract therapy clients, counsellor business growth, marketing funnel for therapists, private practice clients Australia, psychologist marketing strategy, counselling business tips, social worker private practice, therapy website optimisation, client conversion strategies, email marketing for therapists, organic marketing for counsellors, lead magnets for therapists, the

In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com

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In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice. If you’ve felt confused or anxious about what these standards might mean for you as a counsellor, psychotherapist, or student — you’re not alone. In this conversation, we explore the facts behind the draft, the myths circulating in online communities, and the practical implications for vocational and higher-education qualified practitioners. Philip clarifies the differences between licensing, registration, and endorsement, and together we talk through why it’s not yet official, how the process works, and where counsellors’ voices are needed most. You’ll hear: (00:37) Introduction to Philip Armstrong and the VMHPAA (01:06) What’s really happening with the “official” national standards (02:50) The consultation process and why response rates matter (08:47) What a counselling license is and isn’t (15:35) Where graduate diplomas fit in (and where they don’t) (17:43) Supervision hours and how they may change (20:28) Who decides what’s “low-risk” counselling? (26:36) Is “counsellor” a protected title under the new standards? (32:44) How licensing, endorsement, and accreditation all differ (40:05) The future for diploma-qualified counsellors and supervisors (45:15) Will these standards affect your ability to practice privately? (53:11) What “conditional licensing” really means (56:55) Why the current draft can’t yet be endorsed (1:02:09) What changes the department needs to make next (1:16:18) How counsellors can stay informed and get involved If you’re a counsellor, psychotherapist, psychologist, or social worker in Australia trying to make sense of the evolving standards, this episode will help you understand the facts, stay calm, and know exactly where your professional voice matters. For ongoing updates, advocacy, and to join the Vocational Mental Health Professionals Association of Australia, visit: 👉 https://vmhpaa.org.au To learn more about my business coaching programs and resources for therapists, visit: Practice Momentum – https://sales.brooklynstorme.com/momentum/ Booked & Better – https://sales.brooklynstorme.com/booked--better/ Website Wellness Check – https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice Community – https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call – https://sales.brooklynstorme.com/un-discovery-call/ The Happy Practice Store – https://thehappypractice.etsy.com Quick Action Step: Head to the VMHPAA website and make sure you’re subscribed for updates or membership. It’s one of the most effective ways to stay informed and have your say before any changes take effect. Q: Are the National Standards for Counsellors and Psychotherapists now official? A: No. The current document is still a draft with many unresolved areas. There’s no confirmed start date, licensing authority, or implementation plan. Q: What’s the difference between a license and registration? A: Registration (like with AHPRA psychologists) is a regulated requirement under law. The Standards are not legislated. Q: Can counsellors with a Diploma still practice privately? A: Yes. The draft no longer bans Diploma-qualified counsellors from private practice, largely thanks to advocacy from the VMHPAA. Q: Should I be paying for a license now? A: No. There’s currently no legitimate licensing body or requirement to pay licensing fees. Q: How can counsellors get involved in consultation? A: Join your professional association and stay engaged with official updates. The VMHPAA regularly holds public Q&A sessions and consultation forums for members and non-members alike at https://vmhpaa.org.au. Get in touch Send Philip Your Questions Here Send Me Your Questions Here Read the National Standards Here Free VMHPAA Membership for Students Here Join the VMHPAA Here for Qualified Mental Health Professionals national standards for counsellors, national standards for psychotherapists, VMHPAA, vocational counsellor Australia, diploma counselling private practice, conditional license counselling, counselling regulation Australia, counselling endorsement, PACFA ACA differences, licensing counsellors Australia, Philip Armstrong VMHPAA, Dr Brooklyn Storme PhD, counsellor supervision hours, counselling qualifications AQF, private practice counsellor Australia, counselling legislation Australia, protecting counsellor title, counselling regulation changes 2025, counselling draft standards Australia, counsellor advocacy Australia

If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it ethically, and how to create genuine connection through “surprise and delight” moments that make your clients remember and return to you. This episode is perfect for women in private practice like counsellors, psychologists, social workers, and play therapists who are ready to stop feeling behind, overwhelmed, or burnt out by endless marketing and start building a business that feels sustainable, aligned, and deeply fulfilling. You’ll walk away understanding how to reduce the pressure on yourself by shifting from constant client chasing to creating memorable experiences that naturally support long-term bookings. You’ll also learn the difference between over-delivering and overworking and how to do less while helping your practice thrive. Quick win: Pick one way to “surprise and delight” your clients this week, something small, thoughtful, and aligned with your values (like a check-in message, an unexpected resource, or a thank-you note). Notice how it strengthens your connection and energy. If you’re ready to take your practice from stressful to steady, explore my most popular offers below: Practice Momentum (12-month private coaching & consulting program): 👉 https://sales.brooklynstorme.com/momentum/ Booked & Better | Monthly Tools for Private Practice: 👉 https://sales.brooklynstorme.com/booked--better/ Website Wellness Check | Get a personalised video review of your therapy website: 👉 https://sales.brooklynstorme.com/website-wellness-check-up-aud/ The Ultimate Private Practice | Free Community for Therapists: 👉 https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call | Learn how to structure discovery calls that convert: 👉 https://sales.brooklynstorme.com/un-discovery-call/ Create an App for Your Private Practice! 👉 https://sales.brooklynstorme.com/bafs/ The Happy Practice Etsy Store | Templates, forms & checklists: 👉 https://thehappypractice.etsy.com Subscribe on YouTube for more episodes: 👉 https://www.youtube.com/@theprivatepracticecoach private practice marketing, therapy business coach, counsellor marketing tips, psychologist business growth, social worker private practice, therapy client retention, how to get more therapy clients, online counselling business, therapist business coach Australia, private practice success, therapist burnout prevention, how to grow private practice, therapy marketing ideas, psychology private practice tips, mental health business mentor, counsellor marketing Australia, therapy website help, get therapy clients consistently, ethical marketing for therapists, business coaching for counsellors

How to Simplify Your Social Media Marketing and Attract Inquiries (without posting everywhere) I recorded this right after Facebook awarded me an “Emerging Talent” badge — and it got me thinking about how to use social media in a way that actually works for therapists. In this episode, I share how I simplify my marketing, why I only focus on one platform, and the exact approach I use to consistently attract inquiries without spending hours online. If you’re tired of creating endless Canva posts that don’t convert, this episode will feel like a breath of fresh air. This one is for women in private practice — counsellors, psychologists, social workers, accredited mental health social workers, and play therapists — who want a simpler, calmer approach to marketing that still brings in clients. I talk about niching (and how it makes content effortless), why Facebook often works better than Instagram for our field, and how to “show not tell” your expertise so potential clients feel connected and safe reaching out. You’ll walk away knowing how to pick one platform, post less but connect more, and create trust through genuine conversations — not algorithms. I also talk about authenticity, karma, and why giving freely online actually leads to more aligned clients. Links mentioned in this episode Practice Momentum (12-month private, high-touch support): https://sales.brooklynstorme.com/momentum/ Website Wellness Check (video audit to improve inquiries): https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ The Un-Discovery Call: https://sales.brooklynstorme.com/un-discovery-call/ Website: https://www.brooklynstorme.com Timestamps 00:00 Welcome to The Private Practice Podcast 00:22 Why I created Practice Momentum 01:04 My morning routine and plans for the day 01:59 Facebook’s “Emerging Talent” badge 03:15 Why most therapists’ socials don’t get inquiries 04:22 The two reasons mine works 05:42 How niching down makes content easy 07:06 Who my ideal client really is 09:43 Why so many therapists feel confused and stuck 13:22 Why Facebook outperforms Instagram for therapists 15:21 What actually stops the scroll 17:22 Understanding the numbers and conversion rates 18:52 Facebook as a place for connection 22:17 Dropping the pressure to sell and just being you 28:27 Giving your best content freely 31:59 Setting realistic expectations 33:45 The importance of website optimisation 35:57 Abundance, karma, and attracting aligned clients 38:35 Posting less but connecting more 39:15 Managing your marketing expectations 41:29 What (and what not) to share in Facebook groups 47:20 Why link-dropping reduces reach 51:22 You’re always marketing — intentionally or not 58:28 How your behaviour online builds or breaks trust 1:03:29 Authenticity clients can actually feel 1:08:57 How I practise transparency with clients 1:11:24 Connection over polish — especially with AI everywhere 1:12:24 Where to find me and how to get help Action step for a quick win Pick one Facebook group your ideal client is already in. Today, leave one helpful, genuine comment answering a question within your scope — no links, no pitch. Do this three times this week and notice who starts viewing your profile or messaging you. private practice marketing, therapist marketing, counselling private practice, how to get therapy clients, Facebook for therapists, Instagram vs Facebook therapists, therapy niching, social media for psychologists, social workers private practice, play therapist marketing, website conversions for therapists, therapist visibility, authentic marketing for therapists, practice momentum, website wellness check, inquiry generation therapists, Facebook group strategy therapists, show not tell marketing, attract therapy clients online, ethical marketing for therapists

Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice Show notes: Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for you. I share a personal story about investing in my business before I felt confident, how fear shifted to excitement the moment I committed, and why structure beats willpower every single time in private practice. This episode is for women therapists—counsellors, psychologists, social workers, and play therapists—who love the work but feel stuck second-guessing decisions, winging it without processes, and relying on motivation that comes and goes. You’ll hear how to create safety and certainty in your business by putting simple processes in place (onboarding, cancellations, marketing routines) and tracking your progress so your brain sees real evidence that it’s working. I also talk about reframing fear as a sign of growth, and how systems reduce emotional load so you can show up confident and consistent. You’ll walk away with a clear next step to create more stability and confidence fast: design one tiny process you can repeat—then track it for 30–90 days. If you want support implementing this quickly with on-demand help, you can work with me inside Practice Momentum. It’s like having an expert in your pocket, ready when you are. Explore Practice Momentum here: https://sales.brooklynstorme.com/momentum/ You can also grab my Website Wellness Check if your site isn’t converting: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Join my free community for therapists here: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Check out Booked & Better monthly tools: https://sales.brooklynstorme.com/booked--better/ My YouTube channel is here if you’d like more episodes and tutorials: https://www.youtube.com/@theprivatepracticecoach Timestamps: 00:00 Welcome and why this episode matters for your confidence 00:22 Practice Momentum: on-demand support when you need it most 01:17 The myth of “I’ll do it when I’m ready” 02:19 Confidence lives on the other side of fear 02:48 My story: moving out of a clinic and facing financial fear 04:28 The reality of savings pressure and business costs 05:20 The mistake of taking random advice without critical thinking 06:17 Investing before I felt ready (and why it worked) 09:09 The instant relief after committing—and what changed next 10:45 Why confidence follows action (not the other way around) 12:26 Reframing fear as a signal of growth and alignment 16:39 Early mistakes with cancellations and what I learned 19:11 The cure for winging it: documented processes 20:35 Onboarding and offboarding to reduce emotional load 21:17 Systems vs willpower: what actually sustains progress 24:01 Make it repeatable, then track it to prove it’s working 27:29 Your next step and how Practice Momentum can help Action step for a quick win: Pick one moment that regularly stresses you (for example: new enquiry, reschedule, or cancellation). Write a three-step mini-process you’ll follow every time, save it as a note or template you can copy/paste, and start tracking it daily for the next 14 days. The goal is repeatability, not perfection. When your brain sees the data, your confidence grows. private practice confidence, therapist business systems, counselling private practice Australia, therapist cancellation policy, onboarding process therapy, offboarding process therapy, therapy marketing routine, track private practice metrics, therapist mindset and confidence, reduce emotional load in business, systems over willpower, raise therapy fees ethically, therapist imposter syndrome, private practice processes, build consistent bookings, therapist business coach Australia, Practice Momentum program, Website Wellness Check, Booked and Better tools, grow therapy practice fast

How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for your private practice: https://sales.brooklynstorme.com/momentum/ Get templates and create your own products to sell here: https://yoursecretweaponplr.com/new56280825

How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle. If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhelmed by “do-all-the-things” advice, this episode will help you find clarity and direction so you can fill your diary sooner. You’ll hear about the stages every therapist goes through (from uninformed optimism to informed pessimism), why your website is often the missing link, and how to tell if your funnel is broken at the top, middle, or bottom. You’ll also learn when passive income *actually* makes sense for your practice (hint: not until your main offer is stable). Quick win action step: Open your website and ask yourself, “Would a time-poor, stressed parent know what I do and how to book in under 10 seconds?” If not, update your homepage today with one clear headline, one short proof statement, and one bold “Book Now” button. Helpful links: Practice Momentum: [https://sales.brooklynstorme.com/momentum/]( https://sales.brooklynstorme.com/momentum/) Booked & Better Monthly Private Practice Tools: [https://sales.brooklynstorme.com/booked--better/] (https://sales.brooklynstorme.com/booked--better/) Website Wellness Check: [https://sales.brooklynstorme.com/website-wellness-check-up-aud/] (https://sales.brooklynstorme.com/website-wellness-check-up-aud/) The Ultimate Private Practice | Free Community for Therapists: [https://sales.brooklynstorme.com/ultimate-private-practice-free-community/] (https://sales.brooklynstorme.com/ultimate-private-practice-free-community/) private practice marketing private practice website how to get therapy clients therapist marketing plan counselling practice growth psychology private practice tips social worker private practice play therapist marketing website wellness check therapy website copy discovery call script therapist email marketing lead magnet for therapists private practice funnel get more therapy bookings therapist passive income booked and better practice momentum australian therapists in private practice counsellor business coach

If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the difference between struggling and thriving often comes down to how you present the value of what you do. In this conversation, I walk you through the mistakes I see therapists making with their websites and social media, why niching matters so much, and how to use plain, relatable language that converts inquiries into bookings. I also share what we can learn from big launches (like Alex Hormozi’s record-breaking book launch) and how therapists can adapt those strategies without the overwhelm. If you’re not sure how your website is performing or if you’re struggling to attract the right clients, book a Website Wellness Check and let me give you tailored feedback on your messaging and visibility. Or, if you’d like to brainstorm your practice strategy with me directly, grab a Complimentary 15-Minute Business Strategy Session. Both are designed to give you clarity and practical next steps to help you generate more revenue with ease. Timestamps 00:04 – Welcome and intention for today’s episode 01:08 – Organising my diary and creating a themed planner 04:10 – Sharing the planner with Practice Momentum members 05:11 – Why entrepreneurship is personal development in disguise 06:44 – Inspiration from watching The Office 08:30 – Selling value vs selling the candle 13:35 – Why clients pay for iPhones but not therapy sessions 15:08 – How to explain therapy in client-friendly language 16:42 – Making your About page relevant to your ideal client 18:51 – Why value, not fees, gets bookings 19:30 – The power of niching in private practice 22:01 – Why flowery or stiff language kills connection 24:20 – Building trust with authenticity on your website 25:08 – Research for my book and lessons from Alex Hormozi’s $100M launch 32:55 – Starting with the end in mind in your business and book writing 35:17 – How to adapt successful launch models for your practice 36:59 – Why niching unlocks revenue and visibility 37:37 – Quick wins: Website Wellness Check and strategy sessions private practice revenue strategies private practice business coach therapist business tips counselling practice growth psychology private practice marketing for therapists how to get more therapy clients therapist website tips therapist niche private practice supervision counselling business plan therapy website wellness check therapist marketing mistakes business strategy for therapists therapy practice visibility therapist bookings counselling practice coaching

Join Booked & Better Monthly Resource Subscription here Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no longer carry the value they once did—thanks to AI, clients can find the same information in seconds. But by creating interactive tools that provide real results and experiences, you can build trust, credibility, and genuine engagement that turns website visitors into paying clients. This episode is for therapists, counsellors, psychologists, social workers, and play therapists who want to stand out in private practice. You’ll walk away knowing how to: Replace outdated freebies with tools that actually convert Build stronger connections and authority with potential clients Use interactive resources across multiple areas of your practice—supervision, referrals, waitlist support, and even passive income Get a quick win by evaluating your current freebie and making it more engaging Quick Action Step: Review your freebie today and ask yourself—does this help my client create a real change or result? If not, it’s time to update it into something more interactive. Timestamps: 00:00 – Welcome to the Private Practice Podcast 00:22 – Introducing Practice Momentum 01:09 – The #1 question therapists ask: how do I find clients? 02:19 – Why your website matters more than ever 04:33 – Why newsletters and generic freebies don’t work 06:00 – The problem with templated journals 08:02 – Why PDFs and ebooks have lost their value 09:54 – The solution: implementation + interactivity 14:28 – How results build trust and lead to bookings 16:46 – Why interactive experiences are the future of marketing 19:36 – Beyond freebies: other uses for interactive tools 24:25 – How this strategy helps with supervision and referrals 26:34 – Introducing Booked at First Sight inside Booked & Better 28:27 – How quickly you can get started 30:55 – Everything included in Booked & Better 31:57 – Final invitation and wrap-up Private practice marketing private practice therapist counsellor business coach how to get more therapy clients psychology private practice counselling private practice social worker private practice play therapist marketing for therapists therapy website inquiries therapy bookings client referrals therapist lead magnet therapist freebies therapy marketing tips counselling business ideas practice momentum therapy marketing strategy therapy business growth therapist resources therapist private practice tools

In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact, when you approach it with both structure and flow—balancing the masculine and feminine energies—it can help you create more confidence, more clarity, and a business that actually works for you, not the other way around. If you’ve ever felt like you’re on the hamster wheel of chasing bookings, reacting to cancellations, or grabbing at shiny marketing tactics without a clear direction, this episode is for you. I share how your business plan can help you shift from chaotic and reactive into calm and focused, while still feeling aligned with who you are and how you like to work. Whether you’re structured and thrive on ticking things off a list, or you prefer a more intuitive and flexible approach, you’ll walk away with practical insights that can help you design a plan you’ll actually stick with. I also talk about what happens when we lean too heavily into either masculine or feminine energy in our practices, why neither extreme works, and how integrating both is the key to creating a thriving, sustainable private practice. By the end of this episode, you’ll have a simple framework for your next quarter that doesn’t feel overwhelming—and a way to bring joy, fulfillment, and confidence back into the way you run your business. If you’d like my help to map out your quarterly plan in a simple, supportive way, you can book a free 15-minute call with me here: Book Your Complimentary Planning Call And if you’re ready to go deeper with ongoing, on-demand support to truly build the practice you want, check out Practice Momentum. Timestamps: 00:00 Welcome and quick updates 02:00 Why bookings aren’t your business (and what to focus on instead) 05:00 The chaos of running a practice without a plan 06:30 Business planning as feminine and ADHD-friendly 08:00 Masculine energy: structure and action 09:30 Feminine energy: creativity and connection 12:00 The pitfalls of staying only in one energy 18:00 Bringing both energies together in your business plan 23:00 How to create a plan that works with your energy and style 27:00 Focus, vision boards, and daily practices that keep you on track 34:00 Mapping your 90-day plan with identity, goals, and feelings 41:00 Wrapping up and invitation to book a free planning call private practice business plan, private practice growth strategies, therapist business planning, counsellor private practice tips, psychologist private practice success, private practice feminine energy, private practice masculine energy, ADHD business planning strategies, how to create a quarterly plan, therapist business structure, counselling business confidence, grow your private practice, therapy business support, private practice planning for women, psychologist business confidence, therapist marketing plan, counselling private practice growth, business plan for therapists, therapy business mindset, how to thrive in private practice

Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating better outcomes for the people you help. I’ll walk you through what the research says about 24-hour vs 48-hour policies, how much money is lost when you don’t use them, and why a 48-hour full-fee cancellation policy is the best way to safeguard your practice and serve your clients well. 👉 Action step: Review your cancellation policy today. Does it protect your time, income, and clients’ outcomes? If not, update it this week—you’ll feel more confident and in control. ✨ Links & Resources: Practice Momentum: https://sales.brooklynstorme.com/momentum/ The Ultimate Private Practice (Free Community): https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ ⏰ Timestamps: 00:00 Welcome and introduction 01:00 Why I ignored policies (and the trouble it caused) 05:00 The emotional toll of weak boundaries in practice 10:00 How strong policies protect you and your clients 20:00 The mindset blocks that keep therapists from charging fees 26:00 Why clients are paying for your time 30:00 24-hour vs 48-hour cancellation policies 35:00 How a 48-hour full-fee policy protects your revenue 37:15 Client success stories 38:30 How to turn your practice around before the new year 🔑 Keywords: cancellation policy private practice, therapy cancellation fees, therapist boundaries, private practice revenue, counsellor cancellations, therapy no-show policy, private practice success, therapist confidence, therapy fee increase policy, private practice income

So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practice. If you’ve ever wondered whether bulk-billed or free services will make it impossible for you to get clients, this episode is for you. I’ll walk you through the history of funded models, who they’re designed for, why they’re capped and generalist, and how private practice continues to thrive despite their existence. You’ll hear the difference between short-term evidence-based interventions and the deep, tailored, person-centred work you get to do in your own practice. By the end of this episode, you’ll feel lighter and more empowered to own your place in the therapy landscape. You’ll see that clients who want personalized, longer-term, holistic support aren’t searching “free counselling near me.” They’re searching for you. And when they invest in their growth, they show up more, implement more, and get better outcomes. Your quick win action step: Rewrite a short section on your website or social media where you highlight the value of working with you compared to generalized or capped services. Lean into your niche and the personal experience you create—this is what clients are actually searching for. If you’d love to have expert, on-demand help building your practice, check out Practice Momentum, my 12-month high-touch program for women in private practice. Also explore: Booked & Better Monthly Tools The Ultimate Private Practice Community Website Wellness Check Timestamps: 00:22 – Why I created Practice Momentum 02:01 – The real fear behind free services 03:15 – Free services are not new 05:04 – Who these services are really for 08:50 – The generalist model vs your private practice 09:53 – How funding cycles work 12:32 – Why sessions are capped 13:01 – Evidence-based models and why they’re limiting 18:34 – Why quick interventions don’t fix deeper issues 24:54 – Why free services don’t threaten your practice 27:14 – The freedom of tailoring therapy in private practice 34:27 – What clients say about funded vs private practice services 38:33 – Why people pay when free exists 42:09 – Why clients get better outcomes when they invest 54:43 – If you’re still scared, here’s why 58:23 – Shine your light and let clients find you 59:15 – Behind-the-scenes update on Booked & Better and Practice Momentum private practice marketing, therapist business coaching, counselling business growth, psychology private practice tips, social workers in private practice, play therapy practice, therapy marketing ideas, therapy client attraction, counselling niche strategy, therapy practice growth, why free therapy doesn’t matter, therapist imposter syndrome, therapy mindset support, therapy business tips Australia, private counselling clients, psychology business growth, practice momentum program, therapy income growth, therapy website wellness, therapist coaching program

Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice, even with ADHD, busy schedules, and a million distractions. If you’ve ever bought the pretty planner, written out your goals, and then felt guilty for not sticking to it, this one’s for you. I’ll talk about how I shifted from winging it and burning out, to carving out intentional time for my business, finding planning methods that worked for me, and learning to focus on the “one thing” that actually moves the needle. You’ll also hear stories from inside Practice Momentum, where different women use planning in totally different ways—because no two therapists are the same. By the end of this episode, you’ll have practical, flexible strategies for planning in a way that feels authentic to you. You’ll also hear how I use tools like brain dumps, Google Calendar, journaling, and even oracle cards to connect back to my goals and why they matter. Your quick win action step: Choose one small block of time this week (even 30 minutes) and dedicate it to working on your business, not in it. Protect it, make it sacred, and use it to take one step toward a goal that matters to you. If you’d like help creating a business that feels aligned and gets results, explore Practice Momentum, my high-touch 12-month coaching program designed for women in private practice. Also check out: Booked & Better Monthly Tools The Ultimate Private Practice Community Website Wellness Check Timestamps: 00:22 – Why planning workshops matter 03:40 – The common trap of overestimating goals 05:18 – Why plans get pushed aside for clients and family 07:01 – The scarcity mindset around blocking time 09:27 – My breaking point with burnout and bulk-billing 12:07 – The difference between a brain dump and a real plan 17:39 – Why planners don’t work if you don’t know what to plan 19:56 – Tailoring planning styles for different women in Momentum 22:28 – How I use novelty and creativity in planning 25:20 – Journaling with oracle cards to set daily intentions 29:54 – My 45-day $100k experiment 34:12 – Why focusing on the “one thing” first changes everything 39:39 – Connecting to your why 41:54 – Identity and beliefs vs business strategy 44:50 – Dropping the mask and showing up authentically 47:57 – Embracing imperfection and progress over perfection 52:40 – Why pleasing everyone isn’t possible (and that’s okay) private practice planning, therapist goal setting, counselling business growth, psychology private practice tips, social workers private practice, play therapy business planning, therapy planning strategies, therapist productivity tips, business planning for counsellors, therapy practice success, ADHD business planning, therapy mindset support, private practice coaching, practice momentum program, therapist income growth, therapy business strategies, therapist goal planning, therapist authenticity, therapy productivity hacks, counselling business tips

Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simplest website strategies. I take you inside the real feedback I got when I gave away a step-by-step guide to improving websites. Three different therapists told me they had already done everything inside my resource—but when I checked their websites, none of them had. This opened up a powerful reflection on why we often think we’re doing the right things, but we’re actually missing what matters. And it’s not laziness—it’s desensitization, imposter syndrome, or just being too close to our own work to see it clearly. You’ll also hear about how identity and mindset play just as big a role in client attraction as strategy does. I’ll walk you through what to do when you feel stuck, how to use clarity as a tool, and why sometimes it’s not about learning more strategies, but embodying the belief that you can actually have what you want. Your quick win action step: Take 10 minutes today to look at your homepage with fresh eyes. Ask yourself: Do I have a clear, client-facing message in plain language? Are my booking buttons easy to find? Are there visual trust cues (like testimonials or logos)? If not, pick one to update today—you’ll be amazed how quickly small changes can shift your results. If you’d love support to make your private practice website and business actually work for you, here’s how I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:32 – The freebie I created for therapists 03:54 – First round of surprising feedback 05:51 – Checking websites against what therapists “thought” they had done 08:30 – The recurring problem I noticed 12:05 – Why we stop seeing what’s right in front of us 13:59 – Fresh eyes vs being too close to your own work 15:38 – How I’m reworking the resource to make it clearer 17:30 – Why free resources often don’t create results 18:46 – The SEO and messaging copy-paste guide story 23:20 – Why therapists dismiss strategies without implementing 30:26 – Matching body and brain habits with ADD 31:56 – Weekly focus and brain dump strategy 34:09 – Mindset shift: expect a pleasing outcome 40:51 – Lessons from my 45-day experiment 43:34 – The power of creating future memories 47:39 – Embodiment and shifting identity 50:35 – Why clarity is always a gift 52:29 – My mission: giving you the straightest line to results| therapy website mistakes, private practice website, therapist lead magnet ideas, counselling business growth, psychology private practice tips, therapy marketing strategies, therapist website audit, therapist client attraction, private practice identity shift, counselling SEO tips, private practice mindset, website wellness check, therapist imposter syndrome, private practice clarity, therapist authenticity, therapy website booking buttons, counselling practice growth, psychology practice coaching, therapist business tips, private practice success

One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $300K working only two days a week, these stories show you what’s possible when you know what to do—and take action on it. If you’ve ever wondered why your effort doesn’t always equal results, this conversation will hit home. I share the truth about why therapists get sidetracked, why supervisors aren’t always the best source of business advice, and how not knowing what to do creates procrastination and avoidance. I also dive into how undercharging and watered-down messaging can hold you back, and how shifting into a new identity as a business owner changes everything. By the end, you’ll see that getting clients isn’t about doing more—it’s about doing the right things with clarity, confidence, and support. And if you don’t know what those things are yet, that’s okay—you can learn them. Your quick win action step: Take a look at your website today and ask, “Am I speaking clearly to my ideal client in a way that would make them feel seen, understood, and ready to reach out?” If the answer is no, choose one page to update with client-centered copy this week. If you’d like support to finally attract more clients into your private practice, here are ways I can help: Practice Momentum Waitlist: https://sales.brooklynstorme.com/momentum/ Booked & Better Monthly Private Practice Tools: https://sales.brooklynstorme.com/booked--better/ The Ultimate Private Practice | Free Community for Therapists: https://sales.brooklynstorme.com/ultimate-private-practice-free-community/ Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Diploma Counsellor Society Waitlist: https://sales.brooklynstorme.com/dcs-waitlist/ YouTube Channel: https://www.youtube.com/@theprivatepracticecoach Timestamps: 01:25 – Why I love working with therapists who implement 02:42 – A website full of watered-down copy 04:14 – The transformation that made me emotional 05:41 – How to know you’ve written powerful copy 07:53 – Why strong copy will shift her whole business 10:32 – The client who finally tracked her numbers 12:19 – What her projections revealed 13:41 – How small changes = massive growth 15:53 – Why her two-day-a-week practice is now set up for success 18:43 – The truth about distractions and procrastination 22:37 – Why therapists don’t know what to do in business 25:37 – The danger of relying on peer or supervisor business advice 26:39 – Counselors undercharging due to supervisor advice 30:23 – Why we need competencies for supervisors in business matters 32:19 – The importance of asking “why” when you’re told to undercharge 33:23 – Identity shifts: from therapist to business owner 34:33 – Why clarity comes from learning, not guessing why therapists don’t get clients, private practice marketing, therapist website copy, counselling business coaching, therapy client attraction, private practice identity shift, therapist imposter syndrome, undercharging therapists, therapy business coaching, psychology practice growth, therapy website tips, practice momentum coaching, therapist distractions, therapy procrastination, therapist mindset support, therapy website wellness check, counselling business growth, private practice mistakes, therapy supervisor advice, therapist income growth