Practice Momentum - Private Practice Business Coaching Podcast

In This Episode ChatGPT quietly released a feature in early April 2026 called the File Library, and I think it is one of the most practically useful AI updates we have seen for therapists in private practice in a while. In this episode I walk you through exactly what it does, how to use it to stop the repetitive file-uploading that slows down your workflow, and the non-negotiable privacy rule you need to follow before you put anything into it. This is a short, practical episode because the feature itself is straightforward — and that is exactly what I love about it. Episode Timestamps [00:00]Introduction [02:43]What the ChatGPT File Library actually is [05:55]How to use it in your practice right now [10:03]What you need to know before you start saving files [12:45]Close and next steps FAQS What is the ChatGPT File Library and how does it work? The ChatGPT File Library is a storage feature that automatically saves every file you upload to ChatGPT into a dedicated library in your left sidebar. Instead of re-uploading your templates and documents every time you start a new conversation, you can access them directly from the library with one click. It is available on Plus, Pro, and Business plans on the web version of ChatGPT. Is it safe to upload client files to ChatGPT Library? No. Client files, clinical notes, or any documents containing identifiable health information should never be uploaded to ChatGPT Library. Files stored in the Library are held on OpenAI's servers. Your professional obligations around client confidentiality apply regardless of whether the recipient of the information is a person or an AI platform. Only upload blank templates and generic documents that contain no client-identifying information whatsoever. Does saving a file to ChatGPT Library mean OpenAI can use it to train their models? OpenAI's training data practices depend on your account type and settings. Business plan subscribers have their data excluded from model training by default. Plus and Pro subscribers can review and adjust their data settings in account preferences under Data Controls. Check your privacy settings and OpenAI's current data use policy before uploading any professional documents, even blank templates. Links Mentioned in This Episode Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub/about AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook ChatGPT File Library overview (OpenAI Help Centre): help.openai.com Practice Momentum website: brooklynstorme.com Free Private Practice Quiz: brooklyn.myflodesk.com/pmquiz ChatGPT File LibraryChatGPT for therapistsAI for private practiceChatGPT templates therapistprivate practice AI toolstherapist admin AIChatGPT Plus features 2026save files ChatGPTChatGPT library featureAI tools counsellorspsychologist AI toolsprivate practice productivitytherapist business toolsclinical admin automationChatGPT session notesreferral letter template AIAI ethics therapistsclient confidentiality AIsolo practice workflowPractice Momentum podcast

In This Episode Claude Cowork released a feature in early 2026 that changes how solo practice owners handle recurring admin: Scheduled Tasks. You write a prompt once, set a time, and Claude runs it automatically without you needing to be there. In this episode I walk you through exactly what this feature is, how to use it well in your private practice, what kinds of tasks it works brilliantly for, and the one non-negotiable rule before you set anything up. Episode Timestamps [00:00]Introduction — what changed in Cowork and why it matters now [02:45]What Cowork Scheduled Tasks actually are and how they work [08:30]Five specific ways to use them in a solo private practice [19:00]How to set one up — the practical steps [22:30]What not to automate — the privacy and ethics line [26:00]Close and next steps FAQs What are Cowork Scheduled Tasks in Claude? Cowork Scheduled Tasks is a feature in Claude's desktop app that lets you write a prompt once and set it to run automatically on a recurring schedule — daily, weekly, on weekdays, or manually on demand. Claude executes the task without you needing to be at your computer. You can set tasks up by typing /schedule in a Cowork chat, or from the Scheduled section in the sidebar of the Claude Desktop app. Can therapists use Cowork Scheduled Tasks for private practice admin? Yes. Therapists in private practice can use Cowork Scheduled Tasks for recurring business and content work — things like preparing a weekly email newsletter draft, generating a Monday morning admin summary, creating weekly social media content ideas, or compiling a monthly metrics report. The key rule is to use scheduled tasks for business and content tasks only, never for anything involving identifiable client information. What plan do I need to access Cowork Scheduled Tasks? Cowork Scheduled Tasks is available on all paid Claude plans — Pro, Max, Team, and Enterprise. It is not available on the free plan. You also need the Claude Desktop app installed on your computer, as Cowork is a desktop-only feature. The desktop app is available for both Mac and Windows. What kinds of tasks work best as Cowork scheduled tasks for a private practice? The tasks that work best are recurring ones that follow the same pattern each week — writing a newsletter draft, generating content ideas, compiling a weekly admin summary, reviewing your content calendar, or producing a monthly metrics overview. Tasks with a consistent structure and a clear, specific prompt produce the most reliable results. Avoid anything involving client details and avoid tasks where the output would go straight to a client without your review. Links Mentioned AI Playbook for Therapists: sales.brooklynstorme.com/aiplaybook Practice Momentum — 12-month 1:1 coaching programme: brooklynstorme.com Claude Cowork — download the desktop app: claude.ai Schedule recurring tasks in Cowork — Anthropic Help Center: support.claude.com Private Practice Resource Hub: skool.com/private-practice-resource-hub Claude Cowork scheduled tasksAI automation for therapistsprivate practice admin automationClaude Cowork features 2026AI tools for counsellorsautomate private practice taskstherapist business toolspractice management automationClaude desktop appAI for psychologistssolo practice productivityprivate practice systemsAI content creation therapistsCowork scheduled tasks setuprecurring tasks AIpractice momentum podcastDr Brooklyn StormeAI ethics for therapistsweekly admin automationsocial worker private practice AI Practice Momentum Private Practice Podcast · Hosted by Dr Brooklyn Storme PhD · Top 5% Globally · 500+ Episodes © Brooklyn Storme · All Episodes

If you have been curious about AI but have no idea where to start, or you have been avoiding it altogether because it feels overwhelming or risky, this episode is for you. I am walking you through everything a counsellor, psychologist, or social worker in private practice needs to know about AI right now. What it actually is in plain English, what ChatGPT and Claude are and how they are different, the fears I hear from therapists every single week and which ones are worth taking seriously, the mistakes that are happening in real time that you want to avoid, and the genuine possibilities sitting right in front of you. And I am celebrating the launch of something I have been building for months: the Private Practice Resource Hub. A dedicated space where therapists can explore AI, access practical tools to help fill their diary and market their practice, learn the basics, and get training when they are ready. This is not a techy episode. It is a real conversation about a shift that is already happening, and how you can be part of it. IN THIS EPISODE What AI actually is, explained without jargon or overwhelm. Why ChatGPT and Claude are the two tools I recommend for therapists in private practice and how they differ from each other. The fears therapists have about AI, including confidentiality, authenticity, and being replaced, and what to do with each of them. The mistakes that are already happening that could put your ethics and your reputation at risk. The time-saving possibilities that are available to you right now in your business. And a full introduction to the Private Practice Resource Hub, newly launched and built specifically for therapists. THE ONE RULE YOU NEED TO REMEMBER Never put client information into an AI tool. Not names, not identifying details, not session content. Your ethical obligations do not pause because a tool is convenient. AI is for the business side of your practice, not the clinical side. Everything else is an opportunity. WHAT IS THE PRIVATE PRACTICE RESOURCE HUB? The Private Practice Resource Hub is a dedicated space for therapists in private practice who want to explore AI, access ready-to-use tools, build their knowledge, and learn at their own pace. Inside you will find practical tools built to help you fill your diary and market your practice, AI basics content, and training you can access when you are ready. It is designed to meet you where you are, whether you are brand new to AI or already dabbling and want to go deeper. Join the Hub here: https://www.skool.com/private-practice-resource-hub LINKS MENTIONED IN THIS EPISODE Private Practice Resource Hub: https://www.skool.com/private-practice-resource-hub Website: https://brooklynstorme.com Free Private Practice Marketing Quiz: https://brooklyn.myflodesk.com/moreclients Free Private Practice Quiz: https://brooklyn.myflodesk.com/pmquiz Website Wellness Check: https://sales.brooklynstorme.com/wwc-aud/ AI Playbook for Therapists: https://sales.brooklynstorme.com/aiplaybook/ CONNECT WITH ME Website: https://brooklynstorme.com Podcast: https://brooklynstorme.podbean.com/ Facebook Business Page: https://www.facebook.com/brooklynstormephd/ Facebook Profile: https://www.facebook.com/drbrooklynstorme/ ABOUT DR BROOKLYN STORME I am Dr Brooklyn Storme PhD, a business coach for counsellors, psychologists, and social workers in Australia who want to start, grow, and scale their private practice. I have over 30 years of experience in private practice and I am passionate about helping therapists build sustainable, profitable businesses without burning out. The Practice Momentum Private Practice Podcast is in the top 5% of podcasts globally with 500+ episodes. AI in private practice, ChatGPT for therapists, Claude AI for counsellors, artificial intelligence therapy, private practice marketing Australia, counsellor business tools, psychologist private practice, social worker private practice, AI tools mental health professionals, Private Practice Resource Hub, AI ethics therapists, client confidentiality AI, practice momentum podcast, Dr Brooklyn Storme, fill your therapy diary, therapy business automation, AI content creation therapists, grow private practice Australia, ChatGPT prompts for therapists, private practice business coach

If you've been showing up on Instagram, posting consistently, and still wondering why your reach feels like you're whispering into a void — this episode is for you. Because the algorithm has changed significantly in 2026, and here's the thing: most of these changes actually work in favour of therapists in private practice. Not influencers. Not brands. Us. I've been digging into what's actually shifted and what it means if you're a counsellor, psychologist, or social worker trying to grow your visibility and attract more ideal clients. And what I found genuinely surprised me. [00:00] Introduction — why Instagram feels broken for so many therapists right now [02:30] The biggest shift: views are now the primary metric, not likes or comments. A "view" only counts when someone actually opens or watches your content — not just scrolls past it. This is good news because it means your real reach is finally being reflected accurately. [05:00] The Audition System explained. Every new post gets shown to a small group of non-followers first. If they engage, Instagram pushes it further. If they don't, even your own followers may not see it. This means your hook — the first line of your caption, the first second of your Reel — matters more than ever. [08:30] Watch time is now the number one ranking signal. Instagram tracks how long people watch, especially past the three-second mark for Reels. It also tracks rewatches. Educational content that people want to revisit — things about anxiety, burnout, boundaries, nervous system regulation — performs really well under this model. [12:00] DM shares are weighted three to five times more than likes. When someone sends your post to a friend, Instagram treats that as a very strong signal. Think about the content that makes someone go "I need to send this to my person." That's what drives reach now. [15:30] Authenticity is outperforming polish. Instagram's own head, Adam Mosseri, has said this publicly. AI has made perfect-looking content cheap and commonplace, so raw and real human content is cutting through. For therapists who've always felt they needed to look polished and put together — this algorithm shift is genuinely freeing. [19:00] Topic clarity rewards consistent accounts. The algorithm gets confused if you're posting travel content one day and therapy tips the next. Picking three to five clear content pillars and staying in that lane improves your distribution significantly. [22:30] Original content gets 40 to 60 percent more reach than reposts, and accounts posting more than ten reposts in 30 days are excluded from recommendations entirely. This one is important to know. [26:00] Longer Reels are now being rewarded in Explore. Instagram is surfacing three-minute-plus storytelling content — which means if you've got something worth unpacking properly, you now have permission to take the time you need to explain it well. [29:30] Saves signal deep interest. The algorithm reads a save as "I want to come back to this," which means resource-style content — self-assessments, explained concepts, reflection prompts — gets rewarded. This is a completely natural fit for what therapists have to offer. [33:00] The three things to prioritise right now — and why the algorithm is genuinely working in your favour if you lean into the right things. [38:00] How to think about this if Instagram feels overwhelming or like one more thing to manage [41:30] Where to go from here If this episode helped you think differently about showing up online, I'd love for you to share it with a colleague who's been struggling with their social media presence. And if you want to take this further and get really clear on how to market your practice in a way that feels sustainable and actually works, my free marketing quiz is a great place to start: https://brooklyn.myflodesk.com/moreclients You can also find out more about working with me at https://brooklynstorme.com instagram algorithm 2026, instagram for therapists, social media for counsellors, private practice marketing, therapist instagram tips, instagram reach 2026, reels for psychologists, social media strategy private practice, instagram authenticity, growing your therapy practice online, instagram saves and shares, content pillars for therapists, mental health social media, instagram views metric, private practice visibility, therapist marketing australia, instagram audition system, short form video for therapists, online marketing for social workers, growing private practice instagram

Apply for Practice Momentum here https://sales.brooklynstorme.com/momentum/ Apply for Momentum Ascend here https://sales.brooklynstorme.com/momentum-ascend/ Free private practice community here https://www.facebook.com/share/g/1EThvsNC5T/ Constantly busy but nothing's really happening? This episode is for you. After trying lots of different approaches to getting things done, many of which didn't work or just left me feeling exhausted and wondering why it was so easy for others, I turned things around by creating my own approach. I'm breaking it down for you in this episode of the Practice Momentum private practice podcast. You'll hear not my only approach (you can use it too!) but also the process I used to create it. Hope it helps! #counselor #counsellor #psychologist #socialwork #privatepractice #timemanagementfortherapists

In this episode I explore a newly discovered social network where AI agents interact — revealing confabulation, identity swaps, and surprising debates — and discuss what that means for therapists and private practice: the risks, ethical questions, and practical time-saving possibilities. I also react to Zoom’s new AI avatars, share a reflective trip to Phillip Island, and invite listeners who are ready for private-practice coaching to apply.

VMHPAA Suggested Responses The Survey Discover what the Regulation Consultation survey is actually asking and how your answers will contribute to shaping the landscape for counselling and psychotherapy in Australia. I'll walk you through some of the red flags for vocationally qualified counsellors (holding a Diploma and Advanced Diploma) in terms of private practice, bridging and transition, registration and licensing, accreditation pathways for counsellors and psychotherapists, National Standards for Counsellors and Psychotherapists and more.

Posting on social media can build your diary when done the right way and so in this episode, you'll hear about what therapists commonly think and do when posting, understand why it doesn't work and discover what to do instead that does. This approach doesn't require ick, pitching, link sharing or cold DMing strangers, in fact, it does the opposite; it's a way to attract the right people to your practice without doing things you don't feel comfortable about. I hope you like it and find it useful. How to get clients from social media for my private practice? Post less often and swap the time you're spending posting for interacting with others online Why doesn't posting on social media work for therapists? Facebook has an average view time of 1.7 seconds for posts on business pages and Instagram has an average view time of .7 seconds for a therapists static post. Basically, your posts rarely get seen. That's why swapping posting or doing less of it and instead focussing on interaction with your ideal client is more effective How long does it take to get clients by posting on social media? In our industry, the answer is in how long does it take people to feel like they KNOW you, that they RESONATE with you and that they can TRUST you? If you interact with people online in a way that allows them to feel like they're get a sense of who you are, that they align with you and that you know what you're doing, it'll take a lot less than if you continue to post random things. Some people get results faster than others. It takes time to trust someone enough to feel like you can open up and share intimate details about your mental health. Why isn't posting on social media working for me? If you're interacting with people on social media as opposed to putting up posts about vague, general or even random things that don't appeal to your ideal clients, if you're not interacting with them and getting to know them and them you, you've got a problem. Also, you don't know that it's NOT working for you. There's a good chance you're focussing on the wrong metric. If you're assuming that posts equal bookings and you're not seeing bookings, that's your mistake right there. What's probably happening if you're using social media the right way, is that your ideal clients HAVE found you, they are watching you and listening, they are reading your posts and they are developing trust. It takes time. How long would it take you to feel like you could trust someone enough to open up to and be vulnerable with about your mental health? An absence of a booking, or a follow or thumb or heart or comment does NOT mean it's not working. Keep going.

Discover three things every private practice needing more inquiries or bookings can do to give their business a visibility boost. Learn why some of the things you've been trying to do to attract clients haven't been working (hint: they're likely outdated) and what to actually focus on and why. Remember, results with organic (unpaid) marketing take 90 days in business so manage your expectations so take the pressure off yourself to keep tweaking and changing things because every time you do, you reset the 90 days and this is likely why it feels like it's taking you so much longer than everyone else to get clients. Track your data - you have a Google Analytics dashboard - use it. And, know that your website is one of the most important assets for your business BUT you also need to be generating leads aka driving traffic to it. In my experience as a private practice business coach for women counsellors, psychologists and social workers, one of the things they often don't realise is that a website is passive and that they are required to also be engaging in active marketing regularly. As usual, I hope this episode is super helpful. If you're ready for business coaching, you are most welcome to look at Practice Momentum™ and submit an application. If you'd like me to audit your website and give you personalised recommendations on how to increase visibility, click here.

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https://brooklyn.myflodesk.com/pmquiz If you’ve been telling yourself you “need social media” to get clients, this episode is your permission slip to breathe. In Episode 4 of the “How to Get Clients Without Being on Social Media” mini-series, I share a real-life email I received from a well-known publication inviting me to contribute (paid), and I walk you through the exact decision filter I use before I say yes to visibility opportunities like magazines, guest columns, and media. This is for counsellors, psychologists and social workers in Australia who want marketing that actually fits your nervous system, your values, and your capacity — especially if you’re neurodivergent and you already know the strategies but struggle to implement them consistently. You’ll also get a practical action step: create your own “Opportunity Checklist” so you can quickly evaluate collaborations, guest posts, podcast invitations, directory listings, and publication features. Time stamps 00:02 Why “another strategy” isn’t the answer (implementation is) 00:43 Ep 4 setup: how to get clients without social media 01:07 Inbox zero ritual + finding a publication opportunity 02:24 The invitation: paid guest contributor / regular contributor 03:25 Why the earlier emails were missed (spam) + the “don’t delete spam” dilemma 04:13 Flashback: past visibility work (radio, newspapers, magazines) and what it cost 06:17 When visibility turns into resentment (pressure, deadlines, over-efforting) 08:06 The big mistake: I never tracked whether it brought clients 08:54 Imposter syndrome + “am I good enough for this?” 10:14 Values + mission check: does this opportunity fit who I serve? 11:31 Broadening the audience over time (the inverted triangle) 13:53 The real filters: spaciousness, energy, capacity, revenue 14:51 Business impact questions: backlinks, recommendations, visibility, proof 17:36 What metrics to track so you actually know if it’s working 17:57 Time investment red flags: meetings, travel, ongoing obligations 20:12 Neurodivergent reality: calendar commitments and group anxiety 21:08 Unpaid visibility + why you must ask distribution/demographics 22:24 “Why me?” — understanding your value in the offer 23:45 Reputation fit: do you want to be associated with this brand? 25:15 Mission/values alignment (and doing your due diligence) 26:20 What can you ethically help their audience with? 28:30 Your next step: book the call, ask the questions, decide from data 30:57 The line in the sand: when it’s a clear no 31:22 Marketing is a system (not random posts) + passiveish reality 32:50 Practice Momentum invitation (start/grow stage support) 33:28 The 3 stages: start, grow, scale + when you might want Ascend 35:57 Intake timing + application process overview 38:02 Capacity and boundaries as the reason places are limited 40:25 Closing + next episode energy Helpful Links Get the Practice Momentum™ Quiz (and a clearer next step for your practice): https://brooklyn.myflodesk.com/pmquiz Want more clients without being everywhere online? Start here: https://brooklyn.myflodesk.com/moreclients Website visibility not converting? Get a Website Wellness Check: https://sales.brooklynstorme.com/website-wellness-check-up-aud Ready for high-touch support to start or grow your practice (usually in under 12 months)? Practice Momentum: https://sales.brooklynstorme.com/momentum Mini FAQ How can I market my private practice without social media? Start with visibility channels that match your capacity (email, SEO, referrals, directories, guest features) and install a simple system you can repeat — then track what works. Are guest articles and magazine features worth it? They can be, but only if the audience fit is right, the time cost is clear, and you can measure outcomes (traffic, enquiries, bookings, conversions). What should I ask before I say yes to a visibility opportunity? Audience demographics, distribution/reach, backlinks, lead gen options, time commitment (including meetings), deadlines, whether it’s paid, and how success is measured. What metrics should I track? Website traffic from referral sources, new enquiries mentioning the publication, email list growth, quiz opt-ins, consult bookings, and conversions to paid offers. marketing without social media for therapists, how to get clients without Instagram, private practice marketing Australia, counsellor marketing strategies, psychologist marketing strategies, social worker private practice marketing, therapist visibility strategies, guest blogging for therapists, PR for private practice, get clients without posting, marketing systems for therapists, neurodivergent business owner marketing, ADHD marketing strategies, autism friendly marketing, therapist imposter syndrome business, values based marketing for therapists, track marketing results private practice, website traffic to client enquiries, how to measure marketing ROI therapists

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