PodCraft by Alitu: Honing the Craft of Podcasting

We're going to tackle the huge topic of podcast growth by walking you through our SCALE framework. S – SyndicationC – Communities & CollaborationA – Advertising & Paid PromotionL – Live & In-PersonE – Email & EngagementOn this episode, we start with S for Syndication.Syndication is all about getting your podcast in front of as many ears as possible. Start by submitting your show to big platforms like Apple Podcasts, Spotify, and YouTube. Make your website a go-to hub with an About page, Subscribe links, Contact info, a media kit, and easy-to-use social sharing buttons. Keep it clean, mobile-friendly, and SEO-optimized so new listeners can find you. Use clear episode titles, detailed show notes, and link to any tools or resources you mention. Don’t forget a short trailer on your homepage and a separate page for transcripts—it all helps make your show more accessible and shareable. Resources MentionedHow to make your podcast trailerSEO for podcastersOur podcaster resources pagePodpage - build a podcast websiteHow to follow a podcast on Apple PodcastsHow to follow a podcast on SpotifyWork with us

Vicki Weinberg, host of the award-winning podcast Bring Your Product Idea to Life, recently celebrated her five-year podcasting anniversary. On this episode, Vicki shares her journey from launching during the first week of lockdown to building a successful show with a dedicated audience.Starting a Podcast During LockdownVicki launched her podcast right as the UK entered lockdown in 2020, which presented unique challenges as she recorded weekly episodes at home with two small children. Despite the timing, she was determined to create something different from the business podcasts she had been listening to."I couldn't find anything where the person that was talking to me wasn't that much further ahead than I was," Vicki explained. She wanted to feature product business owners who were still in the early stages of their journey, making their advice more accessible and relatable to her audience.Finding and Booking GuestsOne of Vicki's biggest initial challenges was finding guests for her brand-new podcast:She started by asking people she knew through business networksShe found "warm" connections worked better than cold outreachOver time, as the podcast established itself, she began receiving inbound requestsNow her schedule is booked months in advance with guestsThe Evolution to Video ContentAfter recording as audio-only for years, Vicki expanded to video in early 2024:She was already recording video for the calls but not publishing itMade sure to inform guests that video would now be sharedCreated a YouTube channel featuring full episodesAdded YouTube shorts featuring guests' top advice and key momentsDeveloped a team workflow to create social content from episodes"The YouTube shorts and Instagram reels have been great for promoting the episodes and highlighting my guests' expertise," Vicki shared.Building a Podcast TeamVicki's journey includes gradually building a team to support her:First hired an editor after 12-18 monthsAdded a VA after about 2 years to manage publishing and adminNow has support for video editing, content creation, and guest management"The only things I'm doing now are booking the guests and having the conversation, which is the bit I think I'm best at," she said.Content Strategy and Format EvolutionVicki's content approach has evolved over five years:Initially mixed solo and guest episodes randomlyThen did every fourth episode as solo contentNow produces two episodes weekly: Friday guest interviews and Tuesday solo contentSolo episodes are shorter (15-20 minutes) and more focused"I realized that I have my own business, my own consultancy, I have a lot of knowledge to share," Vicki explained about adding dedicated solo episodes.Looking AheadAfter five years, Vicki plans to continue her podcast with the current format while remaining open to organic evolution. Her main goal is to grow engagement with her audience through her Facebook group to ensure her content remains useful and relevant.Want to learn more about Vicki and her podcast? Visit her website at vickiweinberg.com where you can find links to her podcast and all her other work.

We dive into the three sneaky signs you’re stuck in an amateur creator mindset: struggling with writer’s block, relying too much on motivation, and being scared to share your ideas. On this episode, we'll break down why clarity beats inspiration, how small rituals and voice memos can kickstart your creative flow, and why documenting your journey publicly builds confidence and an audience. From AI tools like VoicePal to the power of a good title and a solid idea dump in Trello, this episode is packed with practical mindset shifts to help you create more consistently—and more confidently.

With its impressive 50k per episode download numbers and strong YouTube presence, Cal Newport's Deep Questions is a podcast in the "top 1%" category. On this episode, producer Jesse Miller joins me for a chat about going from regular caller to planning and running the show. We'll find out more about the role of a podcast producer, as well as the similarities and differences between creating a show with a five-figure audience and the more typical podcasts of the average indie creator.

The landscape of online search is changing rapidly. While roughly 60% of Google searches now end without a click (known as "zero-click searches"), we discuss how this trend has actually been evolving for years - it's not just about AI.Key points from our conversation:Search behaviours have been changing gradually - Google has long provided direct answers for weather, sports scores, currency exchange, etc.Content in the "middle ground" struggles most - generic, shallow content that doesn't fully answer questions.The "barbell approach" to content creation: Focus on either high-utility, data-rich content OR uniquely human content (stories, experiences, opinions)Distribution is becoming decentralized - YouTube, TikTok, and Reddit are becoming search engines in their own right.Recommendation algorithms are replacing traditional search in many contexts.Content sites aren't dying, but their role is evolving more toward conversion rather than discovery.We also touched on how podcasting fits into this changing landscape, discussing the trend toward video podcasting while acknowledging the unique advantages of audio-only formats.5 key takeaways:Adapt your SEO - Keep the fundamentals but optimize for snippets and AI summariesDiversify discovery channels - Don't put all content eggs in one basketBuild your owned audience - Email newsletters are rising again for good reasonPick your side of the barbell - Expert structured content OR human stories and experiencesBe loud and unmistakably human - Personality matters more than ever

A great podcast episode title isn’t just catchy—it grabs attention, boosts discoverability, and sets clear expectations for your audience. On this episode, we break down best practices, including ideal character length and front-loading key information, and introduce the WHISPER TITLES framework—13 proven structures to make your episodes more clickable. Whether you’re aiming for curiosity, emotion, or problem-solving, these strategies will help you craft titles that drive engagement and grow your podcast.Also MentionedWant to work with us? Get in touchPodcraft Pointers newsletter (full WHISPER TITLES guide will be emailed out next week!)

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.In this episode, we talk about why, before going on to dispel three common podcast launch myths. Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention. Mentioned in This EpisodeWork with us14 ways to collaborate with other creators6 tried and tested content frameworks

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.The Cost of Podcast Equipment in 2025Need Help With Your Podcast?

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate GuideHow to Make a Podcast Media KitThe Podcraft Academy

A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process.We recorded segments with Squadcast, Riverside, Alitu, Iris, Cleanfeed, Zoom, Streamyard, and Zencastr.Also mentioned: The Podcraft listener surveyThe IndiePod CommunityWhy video can't and won't replace audio in podcastingWhat's the best day of the week to release a podcast episode?Podcast industry statisticsAverage podcast downloads Data on desired episode lengthHow to do effective podcast sponsorshipHow to grow a podcast without social mediaMinimum effective podcast editing

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.Chapter List00:00 - Introduction and Matty's Background02:05 - Mindset for Consistent Podcasting07:19 - Building Systems and Team Management17:43 - Content Repurposing Workflow23:39 - Business Model Behind the Podcast34:01 - YouTube Strategy Discussion43:36 - Content Volume and Platform Choice52:30 - Wrap-up and Resources

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?MentionedThe Podcraft Listener SurveyIndiePod CommunityPodcast Trailers GuideRephonic Audience Graph

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.What Do the Top 20 Podcasts Tell Us About the Perfect Intro Formula?Podcast Intro Script Template & Tips to Open With a BangThe Podcraft Listener Survey

A Call to Action is when you ask your audience to do something. For example:share the podcast episode with a friend,review the show on Apple Podcasts or Podchaservisit the podcast’s website, crowdfunding page, or social media contentclick on a link in the show notesAnd so much more!Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right. Check out our full Podcast Calls to Action guide, which accompanies this episode. And our own CTA this week is a request for you to take our (very quick) Podcraft Audience Survey.

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode. These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice about making the best of what's available to you now. MentionedThe IndiePod CommunityRemote Recording ToolsRode Wireless MicroAlituPodpageCanvaUK Business StartupAudio Drama for PessimistsKo-Fi Vs Buy Me a Coffee

A quickfire episode running through the following content frameworks, with examples and exercises on how to apply them in your own podcast. Lists: Where you break things down into bite-sized, numbered pieces that are easy to skim and share. Use lists to highlight top picks, tips, or resources your audience will love.Comparisons: Where you help people decide by putting two options head-to-head. Break down the pros and cons so your audience can make smarter, more confident choices.Reviews: Where you share your honest opinion about a product, service, or experience. Show your audience what’s great, what’s not, and whether it’s worth their time or money.Case Studies: Where you tell real-life stories to inspire or teach your audience. Dive into successes, challenges, or unique approaches that they can learn from or relate to.Costs: Where you break down what things cost and whether they’re worth it. Help your audience understand where to spend, where to save, and what to expect financially.How-Tos: Where you teach your audience how to do something step by step. Make it simple, clear, and actionable so they can achieve their goals with confidence.

Podcast celebrities aside, how much money can the everyday independent podcaster expect to make?Well, the answer is “it depends”. But, based on our own experiences of well over a decade in the medium, here are some realistic breakdowns, examples, and goals. Full article: How Much Money Do Podcasters Make?Elsewhere, we also talk through a brilliant piece by Lauren Passell and Arielle Nissenblatt of Podcast Marketing Magic: Podcast Marketing and Publishing: What’s in and What’s Out for 2025?

Colin and Matthew analyse some interesting data from our Podcast Planner tool. 43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be? Perhaps there's a bit of post-pandemic Zoom fatigue in here where people are fed up with feeling like they are "on a call". There are a lot of positive reasons for going solo, too, including the flexibility, simplicity, control, and ownership. Here's the full report if you'd like a look over the data for yourself: https://www.thepodcasthost.com/business-of-podcasting/solo-podcasting/

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?  No?  Well, let's see what we can do about that, then. Here are nine great podcasting time-saving tips for you to try out.  Batch recording  Use fewer tools Do fewer things Don't multitask (and, time block) Click/MEE editing  Speeded-up editing Use templates Utilise dynamic ads Automate and outsource wherever possible

Being interviewed on another podcast is a great way to bring value to a wider audience and grow your own as a result. But most podcasters (even those who don't run interview shows) have inboxes choked full of spammy and cynical requests to guest on their show. On this episode, we'll show you how to create a compelling pitch that actually gets seen by its intended recipient. Who knew such things were possible? On top of that, we discuss podcast listener pet peeves, as well as the various ways you can (effectively) get feedback on your podcast! MentionedHow to Get Booked as a Guest on Another PodcastIs Your Podcast Annoying?How to Get Podcast FeedbackInterview with the Founder of PodchaserIndiePod CommunityThe Podcraft Academy

We've run a fair few surveys and reports this year, all of which have produced some interesting and actionable data. On this episode, we look at nine headline stats from 2024, and talk through the takeaways and lessons we can glean from them. “If It’s Not Got an RSS Feed, It’s Not a Podcast,” say 67% of PodcastersMost Podcasters Upload Audio-First Content to YouTubeSurvey Reveals How Listeners Want to Engage With Your PodcastOnly 8% of Podcasters Enter AwardsOnly 1 in 4 Podcasters Monetise The Blue Yeti is Still the Most Popular MicInstagram and Facebook Are the Most Popular Social Platforms for PodcastersData on How Podcasters Measure SuccessMost Listeners Find it Easy to Discover New Podcasts

It's tempting to take a break from podcasting over the holidays, not because you necessarily want to, but because you think your audience will do the same. However, data from the latest Podcast Marketing Trends Report suggests that isn't true, and December is actually one of the top months for combined podcast downloads. On this episode, we dig into the details and offer some tips for keeping your feed active without doing yourself out of a well-earned rest. MentionedKeep Publishing Over the Holidays, Podcast Report SaysYour Podcast Won't Go Viral, and That's a Good Thing

It's time to delve into the findings of our 2024 Podcast Discoverability Survey. Here, you'll find data on everything from whether or not it's easy to find new podcasts, to how audio quality and ads affect podcast listenership. We also talk through some other new posts on the site, as well as some published elsewhere (including one that we disagree with quite heavily!). The Podcast Discovery Report 2024MOVO iVlogger-PRO ReviewBest Podcast DirectoriesFull Disclosure: The Power of Unedited Audio (Blubrry)Do we need to kill off the word Podcast? (John McDermott)Adapt or Get Left Behind: The Future of Podcasting Is Multi-Platform (Max Cutler)The Hidden Risks of YouTube and Spotify That The Suck-Up Podcast Bros on LinkedIn Won't Admit (Neal Veglio)

In this episode, Colin covers two major topics to help podcasters improve their shows. First, he dives deep into creating a unique value proposition, sometimes called a unique selling proposition (USP) for your podcast, explaining how to make your show stand out and attract more listeners. He breaks down what makes a great USP, using examples from brands like Airbnb and Fjallraven, and shows how to apply these principles to podcasting. The second half focuses on interview preparation, where Colin shares nine actionable tips to conduct better podcast interviews, from proper guest research to creating engaging conversations that benefit both the guest and the audience.

There are plenty of places online where you can ask for podcast comments and get in on the episode discussion. Here are some of the more popular options.And, does your podcast need a media kit? Yes, definitely. A podcast media kit is a package of information about your podcast that’s easy to share and consume.Also MentionedThe Podcraft AcademyThe Podcraft Listener Space

It isn't hard to make a podcast. Making a good podcast, however, is not easy. Here are nine common podcasting mistakes: think of this as a map to the traps that many podcasters tend to fall into, so you can avoid them.Also MentionedAlitu: The Podcast MakerPodcraft Listener CommunityBest Podcast Boom Arms3 Signs Listeners Are Making More Time for Podcasts

To grow audiences of people as passionate about your show’s topic as you are, podcasters need to do the work to engage non-listeners. Not only does this grow your show, but it helps the podcast medium as a whole. It’s rare for a podcast listener to only listen to one show, so others will benefit from the work each creator does to engage non-listeners. As the old saying goes, “A rising tide lifts all boats”.We’ve written about the “Why” before; now it’s time to turn to the “How”. So here are 13 tips and strategies to reach podcast non-listeners and turn them into podcast lovers. Also MentionedBest Podcast GiftsThe Yoto PlayerThe Lizard Pro Boom ArmThe Podcraft AcademyThe Podcraft Listener Space

If you’ve published your first handful of episodes and already feel your momentum, motivation, and inspiration slipping away, then here are eight pieces of advice to help you turn things around.Preventing PodfadeWhatever Happened to the Blue Snowball?Best Podcast Interview QuestionsWhy Does My Audio Hiss?The Podcraft AcademyThe Podcraft Listener Community

Many podcasters are looking beyond download stats to get success metrics for their shows. But the nature of podcasting doesn't make it easy. On this episode, we discuss data from a study that suggests indie creators want podcast measurement standardisation. Also MentionedPodcasting News & AnalysisPodcast Promotion on WhatsApp Finding & Using Podcast MusicBest Patreon Alternatives for PodcastersThe IndiePod Community

There’s no doubt that we’re living in a world of micro-content overload. With the rise of short-form platforms like TikTok and Instagram, creators and brands are in a continuous fight for a piece of our attention spans (which are now shorter than a goldfish’s, apparently, thanks to smartphones). You don’t need to look far to see marketers proclaiming the death of long-form content. I’m paraphrasing here, but it’s certainly the sentiment we’re being fed: Our lives are way too busy, there’s too much to consume, and no one has the time or patience to go deep into the detail anymore.But is this really the case? And is the rise of short-form content really a threat to podcasting?Full article: Is There a Future for Long-Form Content in a Short-Form World?How to Sell Podcast EpisodesOpusClip ReviewTop 10 Worst Pieces of Podcasting Advice (Blubrry)6 Ways To Turbocharge Your Podcast Growth With LinkedIn AdsHelp Share the Podcast Discovery Survey

One of our IndiePod Legends on Season 20 was Daren Lake of the One Percent Better Runner podcast. Throughout the season, Daren talked passionately and enthusiastically about his content-stacking approach and how he produces each episode in a way that enables him to meet his target audience where they are - on dozens of different platforms.And the good news is that he's just laid out his entire framework for us, step by step. In ​How to Create 24 Pieces of Content From One Video Podcast​, Daren holds nothing back as he walks us through his remarkably effective workflow. This guide provides a straightforward process for creating 24 high-quality content pieces from a single episode, covering audio, video, written and image content. It’s a direct plan designed to enhance your podcast’s promotion efficiently and cost-effectively, helping you to achieve significant growth without extra frustration or financial burden.Also MentionedHelp Share the Podcast Discovery SurveyWork With Daren Lake & Pod Paste

Our indiepod legends have given us many insights, tips, and words of advice this season. They're speaking from positions of authority and experience, but they didn't get there overnight. On the final episode of Season 20, we'll dig into what they wish they'd known before they started and ask about some mistakes they see new podcasters make.Also MentionedThe Podcraft Academy - Let us help you launch and grow your show by giving you the tools to stay consistent.Established Podcaster? Tell us all about your show; we're always looking for future guests and case studies!Check out the full Season 20 episode list.

There is no shortage of potential income streams for your podcast. But rather than telling you all the things you could try, how about some real-world case studies from ten successful independent podcasters?Our recent survey suggested that only 1 in 4 indies monetize their content, despite the majority of them wanting to build some income streams.So, on this episode of Podcraft, we’re going to dig into the monetization methods and strategies that have actually worked for our IndiePod Legends, as well as the many that haven’t!The aim here is to show that while some revenue streams are a good fit for some, they don’t work so well for others. We’ll also answer questions like:WHEN should you try to monetize?What are some great on-ramps for smaller podcasts?Can monetizing your content hamper your creativity?The PodcastsThe Joy of CruisingWild for ScotlandTravel N Sh!tBoard Game Design LabShe Well ReadFighting ThroughLush LifeThe Mindful Marketing PodcastI Should Be Writing

We haven’t run a podcast gear survey since 2019, and that was starting to feel like an awful long time ago. In fact, I wasn’t even born then. Captivated by the old black-and-white photos of Colin on his Penny Farthing, delivering printed copies of the data to the local town crier, I thought to myself, “Let’s do another one”. So we did. And here are the results.The Podcaster Gear Survey 2024

I’ve lost count of the number of recordings I’ve had to pause or abandon because a lawnmower, siren, or enthusiastic dog has fancied getting in on the act.Back when we ran our podcast production service, clients regularly sent over audio that was full of distracting background noises. Not the ongoing hum of an AC unit or the gentle ambience of a cafe, but things like door slams, annoying desk tapping, or phones ringing.Then came the inevitable question, “Can you just edit that out?” followed by a patient explanation from our end that the noise was happening underneath the vocals, so if one was cut out, the other would be, too.Sure, spectral view tools and earlier iterations of iZotope RX were still exceptionally powerful. But I could never truly strip out a noise from underneath a conversation without it sounding like it was recorded underwater.And this isn’t just about noise. Reverb has always been notoriously hard to remove from voice recordings. On top of that, if one person sounded very obviously off-mic, it was impossible to bring them “on-mic” in post.But in 2024, audio software has suddenly evolved to the point where almost anything is possible. Reverb is no longer a huge issue, it can correct poor mic technique, and most background noise – even the intermittent stuff – can be removed without many folks being able to tell it was ever there in the first place.The beauty of this, too, is that the software often does it automatically. There’s no need to tweak any settings or go through the trial and error of more traditional Noise Reduction tools. Experienced audio pros might consider this lack of control, but remember – most podcasters are not audio pros.A great real-world example of this sorcery in action was our recent Podcraft episode on Podcasting 2.0 with Sam Sethi. I recorded the conversation outside The Podcast Show event in London, and several fire engines hurried past as we talked. I’m not sure what was going on, but maybe they took the LIT tag a bit too literally…Anyway, this wasn’t a deal breaker for the audio – the conversation was still audible. It could have been briefly distracting, but this is often the nature of on-location audio in urban areas. In a moment of curiosity rather than expectation, I ran it through Alitu, and was amazed to hear that the software had completely stripped out all the background noise. On top of that, you definitely couldn’t tell we were sharing a mic or even recording outdoors at all!Sam commented on this in episode 81 of the Podnews Weekly Review and was kind to credit me for my production skills. But in truth, all I did was upload the source file. It’s incredible to hear how far audio software has come. So many recordings that would once have been considered unfixable now have the capability to be transformed into studio-quality conversations.So, does that mean we can finally drop the ‘silk purse sow’s ear’ metaphor? Is “you can’t fix it in the post” obsolete advice? Is striving to record good, clean source material just an unnecessary barrier to content creation?You can probably make convincing arguments about the above, but before folks throw out their foam tiles, shock mounts, and general audio standards, here’s a countercase.Why You Should Still Record Good Clean Source Material (When Possible)If software can probably fix it, why worry about it in the first place?Good Enough Audio, or Great Audio?Whilst modern audio software can remove, repair, and rebuild bad audio, it can also enhance, polish, and optimise good audio. Taking some care to feed in the best source material possible can help your show become one of the best-sounding in your niche.Check out this case study from Lindsay’s piece on What Podcasts Do for Your Brain:Study participants listened to two-to-three-minute interviews from NPR’s Science Friday with altered sound quality. Co-author Eryn Newman said, “As soon as we reduced the audio quality, all of a sudden, the scientists and their research lost credibility.” Newman and Schwarz found that as soon as material required extra effort on the part of the participants, they trusted it less. Respondents rated clear information as more reliable. Software Isn’t FoolproofAudio software can do increasingly amazing things, but don’t rely on it to fix everything. Just because you have a smoke alarm in your house doesn’t mean you’ll rely on it to tell you if the toast is burning (though, if you do, at least you know you can probably edit the noise out of your recordings!).Recording Clean Source Material Isn’t Difficult…says the guy who recorded a podcast interview on the set of Backdraft. But this isn’t about perfectionism, and you definitely have a lot more grace when recording in the great unpredictable outdoors.Good practices are as simple as choosing a room with a decent amount of soft furnishings, getting close enough to your mic, and logging out of Slack or Discord. Don’t be that podcaster recording in their bathroom, six feet away from their Om

On this episode of Podcraft, we have a special episode swap with our good friend Joe Casabona from Podcast Workflows. Podcast Workflows provides insights into how to improve your podcast systems and workflows — allowing you to create and grow a high quality podcasting by showing you how to best spend your limited time.Here, Joe will help us think about our own podcast workflows by encouraging us to think about what's missing from our existing processes. ---------One of my favorite Disney+ shows is Loki. It’s a truly fascinating look at time travel, predetermined events, and controlling your own destiny.And now I’m going to give you a major (if not very simplified) spoiler, if you haven’t seen it.In the finale, Loki masters the ability to “time slip,” or transport to any time, any place, in any timeline (for all intents and purposes, a timeline is a parallel universe). This also allows him to relive events over and over again.So as all of existence faces eradication, he can take as much “time” as he wants to learn how to save everything and everyone, on every timeline.He continuously, over thousands of years, learns everything he needs to learn, and practices, through trial and error, to improve his process, and his odds of saving everything and everyone.And while we don’t have thousands of years, or the ability to time travel, we do have the ability to take a step back and consider the question, “What’s missing?”

Podcasting has a tonne of strengths, but one of its biggest is its decentralised nature. A podcaster can upload their content to a hosting provider, and it can be consumed and enjoyed by people via many different platforms, apps, and directories.Read the full post: What is Podcasting 2.0, and why should I care?This was all made possible because of RSS, a 25-year-old technology that formed the foundations podcasting was built on.As you can imagine, this “find us anywhere you get your podcasts” approach has benefited the medium. It can’t be owned or controlled by any one company, and it meets listeners on their own terms.But, RSS-based podcast distribution in its traditional form has its challenges, too.For example, if one listening app gives you access to monetisation tools, those tools will only be available on that specific platform. And that might make up a tiny per cent of your overall listenership.Or, if another app has a comments feature, any comments left by listeners will only be visible in that specific app.So, although the way podcasting works is great – it can be even better. That’s why the Podcasting 2.0 initiative exists.What is Podcasting 2.0?Podcasting 2.0 is a collection of podcasters, app developers, and hosting providers who want to build on and enhance the way podcasts are distributed.This is done by coming up with and building new features (also called Tags) that various platforms can implement and support.On this episode, we find out more from Sam Sethi. Sam is the Chief Evangelist for the Podcast Standards Project. He’s also the CEO of TrueFans, the RSS Marketplace for Indie Content Creators, and the Podnews Weekly Review co-host.Also Mentioned: How Podcasting 2.0 Has LIT Up the Impact of Live Shows

As we'll often tell you, you don’t need to use social media at all for your podcast.But many do. And if you want Facebook, Instagram, TikTok, or any other platform to be part of your podcasting strategy, then it makes sense to be as smart about it as possible. On this episode, we'll find out more about our Indiepod Legends' experience with social media, what they've learned over the years, and any tips or advice they have for us.We’re also going to learn about running an email list. A few of our podcasters are having brilliant results with email, and this is a great opportunity to get some tactics and takeaways for our own email strategies.Finally, many podcasters run interview shows, and this is another big overlap between content creation and podcast growth. On this episode, you’ll learn about running an impactful interview podcast, as well as how you can still present yourself as a thought leader on your topic, even though your focus is usually on an expert guest.The PodcastsBring Your Product Idea to LifeThe Joy of CruisingWild for ScotlandTravel N Sh!tBoard Game Design LabShe Well ReadFighting ThroughLush LifeThe One Percent Better RunnerThe Savvy Social PodcastThe Euro TripI Should Be Writing

In this co-hosted episode, Colin and Jeremy Ryan Slate discuss a whole range of AI tools to streamline podcast production workflows, particularly a video podcast, and share insights on fueling podcast growth on YouTube. They delve into the nuances of YouTube algorithms, thumbnail strategies, and tips for increasing viewer engagement. Tune in to learn how leveraging AI technology and optimizing YouTube presence can enhance your podcasting journey.Followup resources mentioned:AI tools for Podcasters ArticleHow to Upload & Grow your show on YouTube

Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Free podcast - Jason Graystone. They both shares their strategies for crafting a show that resonates with people and how to then monetize that content within a wider business. They discuss a whole range of things, including:If you're early stage, or pre-launch:what a BIG launch strategy looks like, with real tacticshow to make the best of the first 3 months of your showiterating your show to find the best fit for you and your audienceIf you're experienced and ready to build an income from your show:creating a product line that aligns with your unique expertisebreakdown of our own products & services, and how they tie togethercreating your first product in a few days, with real exampleshow to overcome the fear of selling as a creator and feel confident in the value you offerthe value of being open and honest with your ideas, even if it turns some people offOur goal was to give a really solid picture of how we both run businesses around content, and the steps you can take to start to build your own. Here are a few of the resources mentioned:Podcast monetisation guideOur full resources guide, including all tools mentionedHow to start a podcastJason's Always Free PodcastJason's education and other resourcesThe IndiePod podcasting support community

Just like the proverbial tree in the forest, is your brilliant content even brilliant if nobody hears it? On this episode, we're going to pick our Indiepod Legends' brains about all things promotion, growth, and marketing. Obviously, social media can play a big part in this, and we're going to hear about what platforms and strategies have worked well for some of our creators (as well as which ones haven't!). But social media is only one aspect of podcast marketing, and you don't even need to use it at all if you don't want to. SEO (Search Engine Optimisation) is the ultimate low-hanging fruit of podcast growth because it lets your listeners find and come to you in their own time and on their own terms. Creating special or unique content alongside your usual episodes is another growth strategy that's yielded great results for some of our podcasters, and we're going to hear some tips for replicating that, too. Another recurring strategy in this episode is collaboration. Being on or working with other podcasts is a proven way to build your audience. As Andrea puts it, "People who listen to podcasts listen to podcasts". Some useful tools for finding other podcasters to link up with are Podchaser, Rephonic, and Tink Media. And here are some tips on how to get booked as a guest on a podcast.

We know from previous episodes that consistency leads to podcasting success - but how do you actually become consistent? It’s all well and good to say, “Go out there and create lots of episodes,” when you might be intimidated by the idea of creating just one. So, this time around, we’re going to explore the nuts and bolts of timeframes, workflows, and content creation. Here, you’ll get real-world examples of how long it actually takes to run a successful podcast, and how it can exist alongside other channels, such as blogging, social media, and video. The Podcasts Bring Your Product Idea to Life The Joy of Cruising Wild for Scotland Travel N Sh!t Board Game Design Lab She Well Read Fighting Through Lush Life The One Percent Better Runner The Savvy Social Podcast The Euro Trip I Should Be Writing

Almost all the benefits of podcasting stem from one thing – and that’s consistency. If you publish quality content over a prolonged period of time, you eventually hit a critical mass of episodes you can now call your “back catalogue” – and it’s a powerful tool. On this episode of Podcraft, we’re going to look at the benefits of this published body of work, which includes the ability for new listeners to binge your content, as well as providing you with a tonne of repurposing options, too. Following up on our previous episode, From Doubt to Determination, we’ll also continue to explore the barriers and challenges our Indiepod Legends have faced, as well as how they’ve overcome them. It’s another value-packed programme filled with lessons, takeaways, and motivating anecdotes! The Podcasts Bring Your Product Idea to Life The Joy of Cruising Wild for Scotland Travel N Sh!t Board Game Design Lab She Well Read Fighting Through Lush Life The One Percent Better Runner The Savvy Social Podcast The Euro Trip I Should Be Writing

What really makes someone a successful podcaster? Is it a certain number of episodes, downloads, or reviews? Is it whether content creation has become their full-time job? Or could it be because they've been recognised with a prestigious award? In truth, we can gauge success in many ways, but ultimately, there's no certificate and a great degree of subjectivity. One thing we can all agree on, though, is that the best way to get to a position where you or your audience consider your podcast a success is to create quality content, consistently, over a prolonged period of time. If there's one single answer to the "How do I make podcasting work for me?" question, that's it. It's an answer that sounds way too simple and obvious. And yet, actually doing it is much harder than choosing the right mic, the best software, and getting listed in all the major listening platforms. Starting a podcast is relatively easy. Riding the wave of early enthusiasm to publish your first couple of episodes is easy, too. But to keep doing it for upwards of 300 episodes, or for over ten years? That takes something extra. In this season of Podcraft, we're speaking to some of the best indie podcasters in the game. We want to really dig into how they've kept on going, the ways they've navigated each challenge or roadblock, and the many lessons they've learned along the way. Listening to this series won't automatically pop a few hundred episodes in your own back catalogue, but it'll certainly arm you with enough knowledge and motivation to get there under your own steam. In our opening episode, our Indiepod Legends share their insights into why they started out in the first place, and in many cases, it's because they made the podcast they wanted to listen to. We're also going to talk about the thing that defeats many fledgling podcasters—quitting. You'll learn that many of our panel members have either wrestled with thoughts of giving up or taken long breaks to regroup and get back on track. Consistency over several years or hundreds of episodes isn't a straightforward, linear journey. If you do it for long enough, you'll hit many snags. But, as you'll learn in this episode, your podcast doesn't need to fall at the very first hurdle. The Podcasts Bring Your Product Idea to Life Wild for Scotland Travel N Sh!t Board Game Design Lab She Well Read Fighting Through Lush Life The One Percent Better Runner The Savvy Social Podcast The Euro Trip I Should Be Writing

Izabela and Mike Russell of Music Radio Creative return to continue our conversation about the ever-evolving podcast landscape. Gear and tools may have gotten much better, but that doesn't always make them easier to set up and use. We also discuss the role of DAWs like Adobe Audition and Audacity compared to newer (often AI-driven) software. Finally, Mike and Izabela answer some questions about podcast growth, being surprised, and changing their minds.  Music Radio Creative Mike's YouTube Channel Izabela's Audio Unicorn Podcast Mike's AI News Today Podcast Alitu: The Podcast Maker

In this episode, Colin and Matthew engage in a friendly debate about the role of gear in podcasting. While gear and equipment are often seen as important aspects of podcasting success, the hosts question whether they truly make a significant difference. They explore the mindset of successful podcasters and how their focus lies more on content creation, strategy, and promotion rather than the tools they use. The conversation also delves into the dangers of getting too caught up in equipment and workflows, which can lead to wasted time and distractions. Ultimately, they emphasize the importance of finding the right balance and avoiding the pressure to conform to popular gear choices, but rather focusing on what works best for your individual podcast. Thanks to Alitu's AI for writing these shownotes! Also mentioned: 2024 Podcaster Gear Survey Podcast Equipment Guide

As the RSS feed approaches its 25th birthday, so does the word "podcasting" its 20th. But 2024 also sees the tenth anniversary of UKPOD14. On this episode of Podcraft, we're joined by the organisers of this important event, Mike and Izabela. We wanted to catch up on the past decade, talking about what has changed in the medium (as well as what hasn't!). We also touch on what the future might hold, and why simpler is often better when it comes to your recording setup and workflow. 

Here, I dive into 14 powerful, unique collaboration strategies designed to exponentially grow your podcast audience and increase revenue. Whether you're a budding podcaster or a seasoned pro, these tips can fuel your approach to collaborations. Get ready to discover unique methods for teaming up with fellow podcasters, creating compelling content, and even boosting your income through strategic partnerships. Highlights: Explore how episode swapping can bring new listeners to your podcast. Uncover the potential of social media and newsletter collaborations.  Learn how to create engaging live stream events with fellow podcasters. Discover how affiliate marketing can turn collaborations into revenue streams. 🔗 Resources mentioned: Full Guide to Podcast Marketing & growth: https://www.thepodcasthost.com/stage/grow-monetise/  King Sumo: https://kingsumo.com/ How to prepare for your best podcast interview ever: https://www.thepodcasthost.com/podcast-interviews/how-to-prepare-for-a-podcast-interview/  How to create and earn from premium content: https://www.thepodcasthost.com/monetisation/how-premium-podcast-content/  Alitu, the Podcast Maker app: https://alitu.com 

Adding a video or live broadcasting element can work well for some podcasters. In this episode, we dig into the tools you'll need if you want to run a successful video series.  Resources Mentioned Ultimate Video Podcasting Guide Best Video Editing Software How to turn live broadcasts into podcasts that don’t suck Why Video can't and won't replace audio in podcasting Alitu – The Podcast Maker Rode Rodecaster II Zoom PodTrak P4 Rode Wireless Pro