PodCraft by Alitu: Honing the Craft of Podcasting

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features.Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. On these banner ads, you’ll see a podcast’s name, cover art, and a little snippet description tempting the listener to click it. With Overcast ads, 100% of the folks that you reach are podcast listeners. That's why they're looking at Overcast when they see your ad. They're likely either listening to a podcast, or about to hit play on one.This means they're literally one click away from browsing your podcast inside their chosen listening app. And one more click away from hitting Play or Subscribe.There's no education needed here. There's no “what is a podcast?”, no “find us at…”. It's simply down to the snippet you write when you create your ad. The ads are unobtrusive, yet clearly visible to the user. Costs vary on topic, and on-demand, but you can usually start advertising on Overcast from around $300.Type: Short TaskTime Required: 15 minutes to set up. Runs for 1 month. Podcast Level: 3 episodes or more.You need to sign up for an Overcast account at Overcast.fm.Overcast is an iOS-only listening app, but anyone can sign up for an account on their computer.Once you're in, go to overcast.fm/ads where you'll see the full details. This includes info on current pricing and estimated reach.As you'll see, ads are broken out into different categories. Naturally, the cost is higher for the more popular ones. You can see how many slots are available, and which ones are currently sold out. If it's one of the sold out ones you're after, you can ask to be notified when they become available.Once you select a category, you'll click through to a page where you can customise your snippet. You’ll want to write a sentence or two that acts as a ‘hook’, to be displayed alongside the podcast name and cover art. If you leave this blank, Overcast will use the start of the description in your feed. It’s much better to write something in there that doesn’t cut off. Try adding “Click here to get started”, if you have the room. Then, you can preview your ad, before reviewing your purchase, and making the payment. It's really simple.Task List: Sign up for an Overcast account at Overcast.fm.Select your targeted podcast category.Customise your snippet.Preview your ad.Complete your purchase.Further Reading: Promoting Your Podcast on OvercastCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer it for sale through Amazon’s self-publishing channels. It’s a good way to encapsulate your information, while also rewarding your audience for their commitment. Type: Big StrategyTime Required: One month to plan, compile, re-write, and publishPodcast Level: At least ten episodesSo, you have a basic script of talking points for each episode (or, better yet, you have transcripts). You have your show notes, and you also have any blog posts or visual aids. You also have an audience that’s interested in your show’s topic. For each episode, put together any notes or talking points you used, your transcript if you have one, any visual aids that you might have posted on your website or Instagram, and your show notes and blog post for the episode. Look at this information as a whole. What’s the cohesive narrative? What did you learn about your podcast’s topic, as you went through the process of making this podcast? What have you learned about it from your audience and your guests? This is a good time for you to encapsulate what you’ve learned so far, and what you can share with others. Edit this information into one cohesive document. A reasonable ebook usually runs about 7,000 to 10,000 words. As long as you’re covering the most important points in your information, explaining them clearly, and giving your audience value, length doesn’t matter. It’s always a good idea to have someone unbiased and skilled proofread your document before sending it anywhere. You can find someone who does book editing services on Fiverr, or trade services with a friend. A good designer can make sure your ebook is pleasing to the eye and enjoyable to read. If you prefer the DIY route, you can make a pretty good book cover in Canva. You can save this as one PDF, and give it to your supporters directly. This makes a great gift for the people who have supported you, as well as a good enticement for a new audience. You can also publish it through Amazon’s Kindle Direct Publishing. This lets you set the price, earn royalties, and publish in either digital or paperback. Task List: Organize your show notes, scripts/talking points, transcripts, visual aids, and blog posts for each episode. Take note of what you’ve learned through this process. Write a book, using the information you’ve compiled. Get an unbiased, skilled editor to proofread and edit your book. Have a designer make sure your fonts and layout look good, and design a quality cover. Share this book with your supporters. Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Podcast-themed beer mats or coasters! This is a “helpful” way of distributing your podcast logo or branding around pubs and bars in your area. A little cardboard coaster is a useful thing in these places. They help keep the table dry, and some folks even collect them. If your design is intriguing enough, a person resting their glass on one may pull out their phone and subscribe to your podcast there and then. Type: Ongoing taskTime Required: One month from design through to creation and delivery. Ongoing strategy to distribute. Podcast Level: At any timeThe starting point is your coaster design. What are you going to put on there to catch people’s eye? Your podcast logo can be a good choice here, just like with stickers or magnets. But, unlike those, you have a bit more time with the person looking at your coaster. They’re also up close to it, so it doesn’t need to work in an at-a-glance sort of way. I actually recommend getting yourself 2-4 different designs. A typical bar or pub table sits 4 people, so you can leave 4 different coasters which could even spark some discussion amongst the folks who sit there next. Could you create one using a quote from a podcast review? Or, from yourself or an interview guest on the show? You can use humour or intrigue to make the person looking at it want to find out more. As always, it comes down to your own brand and tone, as well as your target audience. You should always have your podcast’s name on each coaster. Get your URL on there too. Make sure the people who want to find out more, actually can. Cardboard coasters are relatively cheap to have made. Many online printing services offer this service, and you’ll generally pick up bundles of 100 to 250 with each design. Next comes the distribution. I use this guerrilla marketing tactic myself; I’ll shove a stack of them in my jacket pocket if I’m heading on a day out somewhere. Each time I’m in a pub, I’ll stick coasters under all of our glasses at the table. When we leave, other folks will sit there, and who knows? One might even go on to become the show’s biggest fan. You can also harness the power of your listeners by running a competition. Ask them to take a picture of their drinks proudly sitting on your coasters when they’re out somewhere. You can run a hashtag for this so everyone can see each other’s pictures, too. This is a fun way to market your podcast, because you never know who’s going to sit down and start studying your “ad” next. Also, it’s a great excuse to get some friends together and go for a drink one weekend! Task List: Have 2-4 different types of coaster design made. Use your logo, but also consider things like quotes from reviews or from the show itself. Remember to have the podcast name, or even a URL on them. Each time you’re going to be in a cafe, pub, or bar, take some with you. Put them under the glasses or cups on your table as you drink. When you leave, leave them for the next people who’ll sit there. Consider running listener competitions to see how many bars around the world you can get photos of your coasters “in action”. Further Reading: thepodcasthost.com/guerrillaCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (https://pod.academy)

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Despite the many hundreds of ways listeners can consume podcasts these days, Apple Podcasts/iTunes is still comfortably the biggest platform in the world. Over 60% of podcast listening happens there. We know from our own data that when listeners want to find new content to listen to, around 40% of them take to searching their podcast listening app first. Looking at those two stats, it isn’t hard to conclude that if you were listed by Apple as a “featured” podcast, you’d likely pick up a few new listeners. In fact, we know this ourselves first hand. In August 2017, one of our shows – Hostile Worlds – was featured on the front page of iTunes and Apple Podcasts. We’ll link to the article where we break down our listening numbers from that period in the Further Reading section. Type: Big taskTime Required: Months of planning - 10 minutes to submit your podcastPodcast Level: 4 episodes or moreHow to Do ItIt’s important to stress that there’s no way to guarantee getting featured there. You need to show Apple you’ll be publishing content that they reckon is feature-worthy. It’s also important to stress that said episode is not yet published. Apple will consider featuring a podcast on their front page if it’s something topical or noteworthy. For example, if a show is going to have a famous guest on their show. This person must be widely famous – “someone your mum has heard of” – and not just “niche famous”. This might be an author or musician with a new book or album. Apple sells these products, so they like to help market them.A famous guest could also be a sports star ahead of a big final, or an actor around the time of a movie premier. It doesn’t need to be due to a guest though. It might be because your episode will focus on a major event or news story. That was the case with Hostile Worlds, and the Cassini Mission to Saturn.Apple Submission FormYou’ll find the Apple submission form at thepodcasthost.com/appleformThey’re looking for at least 2 weeks lead time here, prior to the publishing of your noteworthy episode. They’d also like to know how you’re going to promote and market this episode on their platform. This might include things like linking to your show in Apple on your episode post, and tagging them in social media posts around the episode. Task List: Plan an episode that Apple may be interested in featuringFill out the submission form at least 2 weeks prior to the episode going liveLet Apple know how you’ll be promoting and marketing the episode on their platformFurther Reading: Apple Submission FormPodcast Discovery StatsHow Many Downloads Did We Get on the Front Page of iTunes/Apple Podcasts?Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Nope, it’s not a new breakfast cereal. It’s a journalism and/or marketing strategy. The name comes from vox populi, or voice of the people. It’s a way of sketching out public opinion at a particular place and time. By asking a lot of different people the same question, you can get a lot of perspective on a bit of truth. This is also often used for comic effect by Jimmy Kimmel, and parodied by A Bit of Fry and Laurie. If you watch television, you have seen vox pops. Type: Short TaskTime Required: A hour to record, an hour to editPodcast Level: 5-10 episodesHow to Do ItCome up with a good episode topic, and one or maybe two related questions. Put together a remote recording rig which you can carry easily, such as a hand-held digital recorder and a pair of headphones. Go to a place with good foot traffic, but not so crowded that you’ll have to shout to be heard. Think about places where your podcast topic would be relevant. If your podcast is about fly fishing, try the parking lot of a fishing spot, or partner with a bait and tackle shop. If your podcast is about quilting, check out a fabric shop. Bring some of your podcast business cards with you so you can easily share details of where to find the show. Participants do have to give you permission to record them. But you don’t have to fill out a contract, just keep a recording of them saying “yes, you have my permission to record me.”If you see people who look like they might be interested, ask if they’d be up for participating in an interview for a podcast. Be aware that people might not be, and that has nothing to do with you: they might be on their way to work, headed home, or simply wanting privacy. Some people will want to participate. Keep it light, keep it quick, and give them a card so they can listen later. Task List: Come up with a good episode topic, and one or maybe two related questions. Practice working with your remote recording rig, and saving the sound files. Get some business cards with your show information on them. Take your recording rig to a local spot with a reasonable amount of foot traffic. Bring a friend. Ask people if they’d be interested in participating in an interview for a podcast.Tell them about your podcast and offer them a card right away. That way, even if they say no, they’ve heard of your podcast. After you record them, thank them. Remind them that they’ll be able to hear themselves on your podcast, and they should tell their friends. Also MentionedThe Best Podcast Digital Recorders on the MarketShure SM58 MicSamson Q2U MicZoom PodTrak P4 Podcast RecorderCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Support the show (https://pod.academy)

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience A montage episode is a piece of audio content, made up of clips from different contributors.A tried and tested way of creating one is to build the episode around a single topic or question. Each participant records their answer to the question, and sends over their audio to the creator.You can collect clips from anyone from the general public, to your podcast listeners. In this particular instance, we want to create one with fellow podcasters in our niche. Type: Big StrategyTime Required: Around 3 months, from planning to publishing Podcast Level: About 10 episodes, or at the end of a seasonFirstly, you need to decide on a topic for your episode. Choose something that’s going to be interesting and useful to the audiences of all involved. Some examples of montage episodes could includeAn episode of a travel podcast, where contributors talk about their favourite holiday destinationAn episode of a sound design podcast, where contributors talk about their favourite audio production softwareAn episode of a health podcast, where contributors talk about their morning routinesYou may be asking a single question, but it's a good idea to have some prompts alongside it.Imagine the hypothetical travel podcast creates a montage episode titled “The World's Best Holiday Destinations”, and one of the clips is someone simply saying “Jamaica”. That would be a pretty dull and pointless episode.When asking for contributions, you might expand on the question “what is your favourite holiday destination?” with any of the following;Why did you choose to go there?What’s your favourite memory of the place?What’s something that surprised you about it?What's your top tip for someone planning to go there in the future?This will help give yourself the best possible chance of gathering great, insightful content.Decide too, if you'd like to put an approximate time guide on answers. Between 3-5 minutes is always a good sweet spot. But don't be too strict with this, or you'll discourage folks from participating.You’ll want to set a deadline for getting the clips back, so you can begin production. Lay out specific instructions in an easy-to-skim manner. These are things likeWhen you need the clip sent over byWhere or how to send itAny file format or naming preferences Once you have the clips together, assemble them in a good running order. You can then script your own parts in the episode - the intro and outro, as well as any commentary you’d like to add in between clips. When you’ve published a montage episode, be sure to reach out to everyone involved and ask them to share it with their own listeners. Everyone’s podcast can grow with this strategy, on top of it being great content for the collective audience. Everyone wins! Task List: Identify the podcasts you’d like to collaborate withCome up with a useful and interesting episode topicReach out to them with your proposalSell the benefits to them - this can help grow their reach!Lay out your specific instructionsGather in audio clipsRecord and intro and outro, and any commentary Mix episode togetherPublish Share with all involved - ask them to share it tooCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show (https://pod.academy)

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceThis is where your love of your podcast’s topic will take the wheel. Let’s say you have a podcast about thrift (charity) shops. So you join a group on Facebook dedicated to unusual thrift shops. People post pictures and talk about great shops they’ve found, unusual things they’ve seen or bought in thrift shops, and so on. If you come in on day one saying “Hello everyone, I have a podcast about thrift shops and you all should listen to it,” you’ll just alienate people. What you owe it to yourself to do is read, watch, and see what the content and dynamic of the group are. How compatible are their discussions with your podcast? What are the big concerns? Are they talking about Goodwill vs. Salvation Army, or the prevalence of costume jewellery? You might find shop owners to interview, or topics to discuss on your podcast. When you feel comfortable, and you’ve added some value to the group, then mention that you have a podcast. Task List: Find a few online communities related to your podcast’s topic. Join them, follow the group guidelines, read and watch the group for a few weeks. Let yourself be inspired by what’s happening in the group. If there are discussions where you can honestly add value (i.e., “I know a great way to get stains out of velvet!”), then participate. Use your knowledge and expertise with compassion. Links Creating a 'Real Life' Podcast CommunityBuilding a Community Around Your PodcastDo Podcasters Need Social Media?Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceQuestions are great. More and more, users are typing full questions into Google, rather than single words or phrases. Google can see this, and loves it when you answer them directly. If it’s obvious what you’re answering, they’ll direct ever more users to your answers. On top of that, when you think in questions, you tend to solve a real problem. Solve someone’s problem and they’ll be a loyal listener for life! That’s what powers real audience growth. So, where do we find these questions?“Answer the Public” is a great resource for this. It’s a website which is similar, in a way, to the keyword tool discussed earlier, but it’s designed to surface every possible question around a keyword or keyphrase. Type in your keyword - eg. podcasting - and you’ll see a huge list of questions. You’ll see them grouped by type - why? what? Who? - and you can refine it along the way. Wait till you see the questions that you never even considered!Next, let’s use social media, and Twitter in particular, to see what people are asking, right now! The technique is simple: type in your keyword AND a ? or a question word. This prompts twitter to surface all tweets that ask a question related to your topic. Eg. Podcast AND ?meditation AND howNutrition AND whatAnother great resource is Quora, an entire website of questions! Type in your topic, or related keywords, and see what questions pop up.Finally, try Buzzsumo to see what type of content is really resonating with your niche right now. Type in your keywords and it’ll surface the most shared content in your niche. This should give you ideas on what people are really connecting with right now. Task List: Pick at least one of the above tools and go in deep on it.Try all your topic or keyword variations and see if you can write down at least 10 of the most common questions people are asking.Use these as your next set of podcast topics and you'll increase your search visibility by a huge amount.Bonus points: use the Google keyword tool from above to check search volume and prioritise your questionsCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show (https://pod.academy)

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceAdmit it: you can always use the support of your colleagues. Whether other people who make podcasts have more experience, less experience, or different kinds of experience, there’s always inspiration and strength that comes from being involved with other podcasters. Creating a local group takes some work, and a long period of time, but in the end, you can build community, grow your show, and help others. Type: Regular techniqueTime Required: Put an hour a week into promoting it and an hour for each meeting. Podcast Level: 10 episodes, or when your workflow is established and comfortableYou probably participate in an online community of podcasters already. If you don’t, you certainly can. You can also survey your audience to find out where your listeners are, and what percentage of them are podcasters themselves. Find a local coffee shop, pub, or community centre that will let a few people sit around and chat over a beverage for a while. Plan a recurring meeting, brainstorm some discussion topics, and promote the meeting to your friends and followers. It can be handy to set a topic in advance for each meeting. This can encourage people to turn up. You can also create meetups online. This gives you the option to meet people anywhere in the world, but removes the impact of face to face interaction. Whichever you choose, be open to listening, use your best manners, and empower others to do the same. Task List: Decide if you want the meeting to be virtual or actual (online or in-person). Find an online platform to use, or a venue to meet up in. Arrange a time and date. Mention the meeting on your social media, and in your podcast’s call to action. You want to be able to do this for at least three episodes of your podcast. Set a topic (or topics) in advance. Get to the meeting early, greet people when they arrive. If you meet in a physical location, make sure that you leave it clean, and in better shape than you found it. Further Reading: Building a CommunityCreating a ‘Real Life’ Podcast CommunityCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show

Your current listeners are the best PR team to increase audience growth. Get to know your current listeners. They'll tell their friends about your podcast. Find out what their interests and habits are. Get them to tell you what they want your podcast to do. This way, you can fine-tune your podcast to increase your audience and reach more listeners.I'm not suggesting you take each individual listener out for a chat over a cup of coffee (though that would be very nice of you). The best way to get the information about your audience that you need, is with a short and carefully crafted podcast survey.Podcast Survey Tools For GrowthI like a free tool as much as the next podcaster, so let's start with a couple of them. And I'll include one paid option if you want to really ramp up your data gathering.Google Forms has a gallery of templates which you can use to create a standard type of form. It's easy to use, and everyone knows the brand, so it's pretty low-barrier. The look is, for me, a bit dated, but it's totally adequate for your average survey.SurveyMonkey is a lot more flexible. It's a paid product, normally, but the freemium tier will let you make a short podcast survey with ten questions or less, for nothing. If you don't need to go long, or need any of their other premium options, it could suit well.Paperform is my final recommendation, for those who want the full power of a paid product. Full flexibility and a range of beautiful templates, you can make a survey that looks great and really draws people in.One of the best Paperform features is the ability to create what they call a ‘landing form.' In plain English, it's a page creator that includes survey elements, so you can build a great looking ‘audience welcome page' which asks them questions, gets your data, but also gives them a bunch of value through episode guides, downloads, contact info and more. You can build a place where you give as value them as they give to you in filling in their data.You really don't want your podcast survey to be longer than ten questions. Your listeners are already giving you their time and mental effort. Ask for a little, and you'll get a lot.Multiple-choice questions will get you results that are focused and specific. Open-ended questions can give you results you hadn't expected. They can also lead listeners to use them as a personal soapbox or open-mic night. Limit the amount of characters responders can use, so they have to keep their response short.Read the guide at Running an Audience SurveyCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show

We're delighted to announce our latest book. It's called Podcast Growth: How to Grow Your Podcast AudienceTo celebrate, we're making season 13 of Podcraft all about podcast promotion and growth. We'll be going through the book, chapter by chapter, and picking out a single task to focus each episode around. On this episode, we're pulling from the first chapter - Enabling Your Existing Audience - and the task in question is around Calls to Action. Calls to Action (CTAs) are low-hanging fruit that many podcasters miss a huge opportunity with. There are some key questions to ask yourself when thinking about your CTAs. Questions like how does your CTA uniquely engage your listeners? And what do you want your listener to do? A specific, memorable Call to Action engages your audience and drives them in the direction you want. You should also make it easy for them to do it. If you’re sending them to a particular web page, use a shortlink to get them there. If you want them to talk about your show on social media, invent a hashtag so you can track it. Your CTAs will totally depend on your content and motivations. But some of the most common and effective podcast CTAs we see are;Subscribe to the show in your listening app of choiceShare this episode with someone you think will benefit from itLeave a rating and review on your listening app of choice, or in PodchaserGet in touch (solicit particular questions so this is more effective)Download a resource, sign up for something, or purchase an upgradeFinally, include your CTAs in the show notes of each episode, in the episode outro, and if possible, linked in a button on your website podcast player. Task List: For your next Call to Action, what do you want your listeners to do? Sum it up in a short sentence or less, such as “sign up for our email list.” Look at the ‘Creating Memorable Links’ task, and practice making a short link. Practice your intros and outros. How can you fit your new CTA into your outros?Related to: Creating Memorable links, Encouraging ReviewsFurther Reading: thepodcasthost.com/driveaction - How to Drive Action From a Podcastthepodcasthost.com/outros - Introducing & Ending Your EpisodeCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show

Now that we’ve covered the stacking process, in the episode, I want to cover some extra resources that’ll help you. That includes equipment, software, and much more. I also want to give you some next steps, so you can get started on this right away. By the end of this episode you’ll be fully armed to start building your own stack!Support the show

Now you know how to create a content stack, getting so much more from every piece of content you create. Next, we’re going to amplify that through the wonder of seasons. Not just a tool for fiction or documentaries, seasons can work for everyone. They make it easier for you, and more effective for your audience. That combination leads to quicker growth, bigger reach and even more fans. Before we jump in, I just want to say thanks to Memberful for support this episode. They make membership sites really really easy, and they just launched private podcasting too - so you can do private website content, private newsletter AND a private podcast now, for all your members. Pop over to memberful.com to read more about it.Support the show

Last week, we covered the content stack, and how it works. This week, we’ll get right into how to create it, from start to finish. If you don't have the time to create great quality blogs, videos and Podcasts, then I’ll show you how through smart repurposing. This isn’t just plain cutting and paste. Instead, I'll show you a way of creating and repurposing which takes advantages of the direct strengths of each. Not only that, but every element links and builds, so that you build engagement and trust with every episode. Before we jump in, I just want to say thanks to Memberful for support this episode. They make membership sites really really easy, and they just launched private podcasting too - so you can do private website content, private newsletter AND a private podcast now, for all your members. Pop over to memberful.com to read more about it. Support the show

Hey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks. The aim of the series is to cover something I call the content stack. This is a concept around creating much more content, much more easily. Specifically that means making planning super simple, and creating a podcast episode, a blog post and at least 1 video, all in one process - often in the same time it takes you right now to create your podcast, so you're getting tonnes more benefit out of the time you spend creating. So, I'm going to cover the whole process over the next 4 weeks - all actionable, showing you exactly how to do it. This was originally recorded for the brilliant Boagworld podcast - one of the first shows I ever subscribed to and still going strong, so when I mention Paul, that's who I'm talking about, over at Boagworld.com. Before we jump in, I just want to say thanks to Memberful for supporting this episode. They make membership sites really, really easy, and they just launched private podcasting too. So you can do private website content, private newsletters AND a private podcast now, for all your members. Pop over to memberful.com to read more about them. Support the show

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. On this episode, it's the final step: running the call! What's the etiquette, online? How does it differ from in-person meetings? That's what we explore here. We'll show you how to think about it differently, so that you get the most value from the time you spend with your team, and keep everyone engaged throughout. Support the show

In this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. This episode is all about the preparation. What can you do, ahead of your online meeting, to make sure it runs smoothly? In some ways it's no different from an in-person meeting, but in others, there are some very specific things you can do in the online context. Let's find out what!Support the show

Video conferencing and online calls have rocketed in the past couple of months, for obvious reasons!For many this new way of working is yet another steep learning curve in amongst all the other craziness that has happened since the start of 2020….. moving from face to face to remote working and virtual meetings.Life is stressful enough for many people at the moment, without needing to figure the best ways of working online, whilst broadband is being shared amongst a household and you’re working from the kitchen table!So, I got together with Maryanne Johnstone from the Agile Speaker podcast to do a joint series on how to communicate online, whether it's for work - your own team or clients - or for home - family and friends. In this short series we'll cover the logistics, including software, gear and setups. We'll cover how to prepare for these calls, so they go well. And we'll cover how to deliver them - how to make sure they run smoothly. This time around it's the logistics. So, let's find out what's the best setup for online calls, including microphones, headphones, software and location. Support the show

We recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before. Read the full reportSome of the key takeaways were40% prefer to search their listening app's directory to discover new podcastsPodcasts are judged mostly on the description, and then their episode titlesPeople don't care if they've never heard of the podcaster, or their guest28.9% of listeners will give a show up to 15 minutes to “hook” them27.5%, on the other hand, will only give it 5 minutesThe vast majority of listeners are fine with ads in podcasts, within reasonGoing too long can lose you more listeners than going too shortSupport the show

This week, we're bringing you a final bonus episode, coming from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if you like it and subscribe over at:https://www.ThePodcastHost.com/podcastingtools.Support the show

This week, and for 1 more week, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if you like it and subscribe over at:https://www.ThePodcastHost.com/podcastingtools.Support the show (https://pod.academy)

This week, and for the next 2 weeks, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if you like it and subscribe over at:https://www.ThePodcastHost.com/podcastingtools.Support the show

Podchaser is often referred to as “the IMDb of podcasting”.The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser.The platform enables you to create your own profile. Then, you can link that profile it to all the shows and episodes you've ever been involved in.Podchaser lets other users “follow” your show, so they'll never miss an update from you in their feed. They have a great ‘lists' feature too, so you can create themed lists of your favourite podcasts or podcast episodes. There's also a rating and review system. Cole points out that many podcasters ask for iTunes/Apple reviews on their shows, which excludes the huge number of folks listening on non iOS devices. With Podchaser, anyone with an account can leave your show a rating and review.Users can even review individual episodes. You could start to leverage this by asking your listeners to review each episode on Podchaser to let you know exactly what they think. This could be a good way to determine what content really hits the mark, and what stuff you might want to consider dropping in future.Podchaser is a fast growing platform that's becoming a great place to discover new shows. Users can keep up with what their like-minded friends are listening to, following, adding to lists, and reviewing.For the interview show podcaster, it's also a really good place to seek out interesting and relevant new guests for your show.As the platform is still relatively young, it's a good time to get on there, create your profile, and ‘claim' your podcast/podcasts. Cole and the Podchaser team are very supportive, receptive to feedback, and constantly adding new features and tweaks to the service.Support the show

New mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones' article is one of the most popular on the entire site.Many podcasters love equipment and gear. And, though it's far from the most important factor in making a great podcast, who doesn't like to try out some brand new kit?So what exactly did we try out mic-wise in 2019? I thought I'd put together the sound samples recorded for each individual review, so you could listen through and compare them in one easy-to-listen place.What You'll HearHere's what we'll be listening to, along with links to their full reviews on the site.AKG Lyra USB – $150Electro Voice RE20 – $400Aston Stealth – $400Zoom SSH-6 Shotgun Attachment – $150Rode Wireless Go – $210AntLion ModMic USB – $70Rode Procaster – $200Rode Rodecaster – $600It's worth saying up front, that if you don't listen to this episode with over-ear headphones on, the subtle differences between each one might be lost on you.That said, listening through earbuds in a busy, noisy place, is exactly how most listeners consume podcasts. So if you don't notice any difference at all, that could be a great reason to spend a lot less on your recording gear.Need More Gear-Choosing Help?The above mics are the ones we tried out in 2019, but there are plenty other great options on the market.If you'd still like to shop around a bit, then be sure to check out our best podcast microphones and best USB mics roundups.For more help on the audio and recording front, check out our ultimate guide to podcast equipment. This'll run you through everything you need, as well as everything you don't need.And, if you'd prefer a bit more tailored assistance, check out The Podcast Host Academy. There, you'll get access to our community forums, live Q&A sessions, courses, resources, and much more!Support the show (https://pod.academy)

On the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast. David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interview-based podcast. So, I thought I'd get David on the show, incase you want to follow in the footsteps of David and Tim. Here he talks about the 6-step process he used to create Marketing Now, and how you can create your own book. You'll find out:How David came up with the idea for the book, and how he created previous ones using the same method.How to think about book structure, and how that boils down into planning the audio content to base it onHow a live broadcast is a natural extension of a podcastHow he turned a live broadcast into the content for a bookWhere he decided to publish his book and whyHow he solved the design problem, and made it easy to create a great bookYou can find David over on twitter, and you can see more about the book, and sign up for the live launch stream here: Marketing Now. Support the show

Interviews are a big part of podcasting, and for good reason.They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences!You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure.We've covered how to record an interview extensively, so now it's down to what you should be asking them! That's what we cover on this episode.Read the full articleThere are two parts to this.First, we'll go into how to formulate interview questions focused on your own topic, and on the interviewee themselves. Every good interview should be mostly tailored to the person you're interviewing after all.But, second, we'll look at the types of more general questions you can use to dig deep and get some interesting, unexpected responses. Bear in mind, of these, some questions will be more relevant to your show than others. Please use responsibly!Work with us in The Podcast Host AcademySupport the show

Every successful podcast has to be unique in some way. If there's no uniqueness, then there's no draw. There's no reason to listen.And with over 700,000 podcasts in Apple Podcasts, you have to give people a reason to listen.Read the full articleTaking on a new podcast, as a listener, is a commitment. Don't underestimate that. It's giving up 20 minute of your time, at a minimum, to find out: is this any good? Is this going to make my life better?Dramatic? Yea. But true? Undoubtedly.They want a problem solved. Anything from the deep three – health, wealth and happiness – to the surface one – fighting boredom. They pick their problem, and they search a topic based on that. So, when they find your category, the question becomes: “Why should I listen to this particular show, and not one of the other squillion shows on video games?”That's where your uniqueness comes in. It's what makes you stand out from the crowd. It's what attracts listeners to you like a moth to the flame.Do you know what your uniqueness is? Or your unique selling proposition, as some call it? That's what we're here for.A big thanks to NameSilo for sponsoring this episode. Use our coupon code podcraft to get $1 off your first order.Support the show

We've run our annual Grand Gear Survey to find out what podcasters are using to record their shows in 2019? We also found out a bit about how they're recording. Read the full article - complete with graphs and chartsIn this episode, we talk through the results in full. You'll hear stats from our sample of 330 podcasters on the following;Top Microphone BrandsTop Microphone ModelsMicrophone TypesMic StandsPop FiltersMonitoring HeadphonesPost-ProductionRecording DevicesRecording MethodsVideo RecordingLive RecordingA big thanks to NameSilo for sponsoring this episode. Use our coupon code podcraft to get $1 off your first order. Support the show

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.Read the full articleIt's important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow' on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening.Podcast listening is a commitment, and an investment. It's long form content that isn't immediately accessible via shiny sidebars and viral social media clickbait.So comparing your downloads to someone else's Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.Does it (as usual) Just Depend?Of course it does.Could a podcast about breeding Russian white dwarf hamsters realistically expect to see the same downloads as a podcast about Game of Thrones? Absolutely not.Does this mean that the podcast with more downloads is the more successful one? Again, absolutely not.If you ran a podcast about a topic that was only interesting to literally 10 people in the world, and you were getting 7 downloads an episode, statistically, you'd be running the most popular show in history.It's the size of your potential audience that's the big factor. Here are a couple of things to consider.Firstly, how many folks out there are interested enough in your topic to actually want to consume content about it?Secondly, how many of those people are current podcast listeners?Thinking along these lines will help bring you closer to seeing what those cold hard download stats tell you. They can help you set realistic goals, that don't involve drawing comparisons with viral videos and celebrity social media accounts.A Good Gauge One of the easiest ways to get a snapshot of podcast download stats as a whole, is to listen to Libsyn's official podcast The Feed.Libsyn are one of the biggest podcast media hosting platforms in the industry.Naturally, they can only provide stats based on the shows that host there. But there's over 50,000 of them, which makes it a pretty significant sample size.Their show – The Feed – is also essential listening for any podcaster – even if you don't host with Libsyn. They provide great statistical data every other week. This can help you to see how your numbers measure up in the grand scheme of things. Remember, though, that it's far from the whole story.At the time of writing, here were the latest figures. These are based on the number of downloads in the 30 day period following the release of a new episode.If your new episode gets, within 30 days of its release:more than 136 downloads, you're in the top 50% of podcasts.more than 1100 downloads, you're in the top 20% of podcasts.more than 3200 downloads, you're in the top 10% of podcasts.more than 7,700 downloads, you're in the top 5% of podcasts.more than 20,000 downloads, you're in the top 2% of podcasts.more than 36,000 downloads, you're in the top 1% of podcasts.Source: The Feed – Episode 145A big thanks to NameSilo for sponsoring this episode. Use our coupon code podcraft to get $1 off your first order. Support the show

Podcast advertising is just one of many ways to grow your show's audience.Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience.However, many early-stage and aspiring podcasters don't like to hear that it can take months, or even years, to build an established listener-base.Podcasting is a long game though, and “overnight success” is a myth in this medium.Getting More PlaysThere's no getting away from the above facts. But, for those willing to spend some money, it is possible to get more ears on your podcast in a short period of time.Of course, your content will still need to do its job in making these listeners stick around to hit subscribe. But, you're listening to this podcast, so naturally, you've already got that part nailed down!So, where can you actually run some podcast advertising? And which options are the most suited to you and your target audience?What are the Paid Podcast Advertising Options?The following list is ever-changing, ever-growing. At the time of writing, here are the best options available to you.They're in no particular order, because in podcasting it's rarely ever a case of “the best”, and almost always a case of “it depends”.Read the full articleSocial MediaGoogle AdsOvercastSpotifyPrint MagazinesPodnewsSponsor a BlogSponsor Another PodcastA big thanks to NameSilo for sponsoring this episode. Use our coupon code podcraft to get $1 off your first order. Support the show (https://pod.academy)

In this episode I'm talking to Kennedy and Rob Temple from Responsesuite. Their speciality is using surveys to get your know your audience, and particularly to in using them to create great products or services that suit exactly what your listeners need. So, if you've been looking to grow your listeners, and start using your podcast to sell a product or a service, this episode is right up your street. You'll learn how Rob and Kennedy think about listener avatars, how that helps you create better content and grow awareness around your show, how that then leads to great products and services, and how surveys can be used throughout this to get the real detail that makes a difference.Support the show

Some might call this a "Pet Peeves" episode, but you can also think of them as "Growth Opportunities". Are you doing some things that might be costing listeners to drop off and unsubscribe? Or is your show set up in the way that it's really hard to even find listeners in the first place? Then you might want to check yourself against our 10 Commandments of podcasting (of which there's actually 14. Thou shalt not be able to count to 10, and all that...) Thou shalt not have an extra long theme tuneThou shalt not spend 10 hours editing an episodeThou shalt not do a podcast that's "for everyone" about "all sorts of stuff" Thou shalt not cram too much into your cover artThou shalt not make your listener adjust volume levels more than once in an episode Thou shalt not ask an interviewee to introduce themselvesThou shalt not open your episode with an apologyThou shalt not over-complicate your gear too early (or ever!)Thou shalt not ask for reviews or Patreon support before delivering any contentThou shalt not use copyrighted music for "7 seconds" or for "fair use" Thou shalt not only share links to places like Apple Podcasts or Facebook Thou shalt not call your episodes "podcasts"Thou shalt not put the onus of growing your show on othersThou shalt not "wing it"Resources MentionedIf you've realised you're doing any of the above, and are won over to changing your ways, here are some useful resources... Designing Great Podcast Cover ArtFinding Podcast MusicWhat's The Minimum Equipment I Need to Podcast?The Minimum Effective Editing ApproachHow to Make Your Podcast UniqueHow to Prepare for an InterviewIntroducing & Ending Your EpisodeMy Guests Don't Share My EpisodesHow to Promote Your PodcastHow to Build a Podcast WebsiteBest Podcast Hosting ServicesAlitu - The Podcast Maker AppThe Podcast Host AcademySupport the show (https://pod.academy)

A bit of a bonus episode to bring down the curtain on our Podcast Equipment Series. You put a lot of work into creating your episodes, so let's have a chat about where (and how) your end product is actually consumed. This episode starts with a discussion about why you should consider listening to less podcasts too. It was prompted by a great article by Greg Campion titled The Problem With Podcasts (thanks for the heads up, PodNews) and, for a deeper dive on this, check out the excellent Digital Minimalism by Cal Newport. On to the listening apps, Colin uses BeyondPod (Android) whilst Matthew uses Overcast (iOS) and both were in agreement that things like playlist and playback-speed customisation, as well as individual show and download settings were key factors here. From a podcaster perspective, you'll be listed in these apps (and most other apps) simply by being listed in iTunes/Apple Podcasts. You'll still need to submit to Stitcher and Spotify independently though. For more on this, check out our Best Podcast Directories roundup.And, if you've enjoyed this episode, this season, or our content in general, remember you can work directly with us inside The Podcast Host Academy. That's where you'll find all our courses, community forum, downloadable resources, and can join in on our regular live Q&A sessions! Support the show (https://pod.academy)

There are a few good reasons why you might want to broadcast the recording of your episodes live - and maybe even film them too. Doing live episodes can help build and harness community, as your listeners can feel more directly involved with your content. And the content itself can benefit from that immediate feedback. The ability to answer questions and offer help and advice in real time can really enhance your podcast. You can also double up your content output without doubling up your workload, by uploading the video recording to Youtube afterwards. The live approach isn’t for everyone though. Especially if you’ve just started out in podcasting and don’t have an audience yet. Try to keep things as simple as possible in those early days. However, if you feel you’re ready to jump in and start doing live shows, then this episode is for you. Resources MentionedHow to turn live broadcasts into podcasts that don’t suckBest Podcast making appsThe Podcast Host AcademyAlitu – The Podcast MakerSoftwareSpreaker LiveMixlr – Broadcast Live AudioEcamm LiveManyCamEquipmentLogitech C920 Pro WebcamRode SmartLav + SetupSamson Q2URode RodecasterSupport the show (https://pod.academy)

Okay, granted, having a top-of-the-range mic doesn't necessarily mean you'll have top-of-the-range content. But the various bits of equipment different folks are using to create audio can become an obsession for some podcasters. We know this because the Equipment section of our site is by far the most viewed and visited. Combine that with your average podcaster's love of stats, and that's what led to us running our first podcasting gear stats survey back in 2017/18.Well, that survey is back, and we want to see what the podcast equipment landscape looks like now, in 2019. Has anything changed in this bold new era where you can launch a media hosting service one morning, and sell it an hour later for $400 million? Take a minute or two to fill out the survey and help us find out. But it's not just hard data that could be your reward here. We've put together some great prizes which will be drawn and distributed at random amongst six lucky entrants. Platinum PrizeRode Procaster (XLR) OR Rode Podcaster (USB) – your choice! (worth ~$250)Or a $200 podcast equipment equipment budget on Amazon. Gold PrizeOne year's free membership to The Podcast Host Academy.That's our membership site where you can use our comprehensive catalog of courses and resources to plan, launch, and grow your podcast. In there, you can join in with our active community and take part in our regular live Q&A sessions. Silver PrizeSix month subscription to Alitu: The Podcast Maker App.With Alitu you can record your content, build your episode, and publish to your media host without having to learn the ins and outs of audio production. Bronze PrizesThree copies of Out on the Wire, by Jessica Abel. This book is a masterclass in audio storytelling, and an essential read for podcasters of all levels. Survey Closes: 11:59pm Pacific Time, Tuesday 4th JuneTake the SurveySupport the show (https://pod.academy)

As another year draws to a close, we sit down to chat through the last 12 months at The Podcast Host Towers. What went well? What didn't? And what do we have planned for the future?In terms of big milestones this year, we had the long-awaited launch of Alitu - The Podcast Making App, the switch up of The Podcast Host Academy to an annual membership, the launch of our Podcast Launch Service, and we brought down the curtain on this first season of our space-science audio drama documentary podcast Hostile Worlds.We put out an updated version of season 1 of this very podcast during 2018 too. Now known as season 10, it's all about how to launch your first episode, and focuses on everything you need to do to get it out there.We've also been keen to take on highly-produced projects as part of our Podcast Production Service. This year we had the pleasure of working on Inside Indie Games, on behalf of the UK Games Fund, and The Converge Challenge Podcast. If you'd like to work with us on a highly-produced podcasting project of your own, then we'd love to hear from you.Colin talked through some of his highs and lows this year, from his Podcast movement and Inbound trips, as well as designing the Alitu interface, to his "failed" live video attempts, and the headache of trying to recruit new developers.In 2018 we also attempted to establish the Scottish Podcasters Meetup, but it didn't pick up the momentum we were hoping for, and we eventually gave up on it. There's still hope though, as Colin is talking to someone about potentially taking it over.On the industry-wide side of things, we tried to refrain from making any predictions (cliched, cynical, or otherwise), but gave a nod to the unsurprising fact that many great audio drama shows are now being developed for television.Finally, we'd like to wish you all the very best for the holiday period, and for 2019!Support the show (https://pod.academy)

Creating a 30 second promo trailer for your show is a great way to grow your audience. A trailer is a little "taster" for potential new listeners, and gives them an idea of the tone, feel, and content of the show. It's easy to consume, and easy to share too. On this episode we're going to listen to and offer feedback on some promo trailers that were created by members of The Podcast Host Academy as part of our monthly ($50 prize) competition. The shows are; The Postcard Academy - https://postcardacademy.co Tog & Thel - http://aducklingknits.com The Curious Parent - https://happyselfjournal.com/podcast High Heels & Heartache - http://highheelsandheartache.com Here, you'll learn more about the ways you can create a promo trailer that really works for you in promoting your show, and pulling in new listeners. Also mentioned; How to Make a Promo Trailer - http://thepodcasthost.com/promotrailer The Podcast Host Academy - https://www.thepodcasthost.com/academy Alitu: The Podcast Maker - https://alitu.com Hostile Worlds - http://hostileworlds.netSupport the show (https://pod.academy)

On this episode, we're talking niche. That's neeeesh, not nitch, but either way, it's all about getting really specific with your content offering. Karen Reyburn is our guest, and her whole business is built around this concept. She runs a creative agency, but for a particular niche: Accountants. On this episode you'll learn: What is a niche, exactly? And why it's not just an industry How to find your own niche, and be an audience magnet Can you go too small with a niche? Resources The Profitable Firm The Never Settle Podcast Alitu - the Podcast Maker appSupport the show (https://pod.academy)

By it's very nature, podcasting is storytelling. But what makes a story good, or interesting? Well, who better to give us a crash course on how to tell great stories than Jessica Abel, creator of the essential book and podcast series Out on the Wire. In this episode, the key things you'll learn are; How to capture good stories How to draw stories out of interviews How to use tools such as the X/Y Formula, the Focus Sentence, and the Story MatrixSupport the show (https://pod.academy)

Jon Ferrara was the founder of Goldmine, which was a customer management tool back in the day, but when he sold that company he didn’t stop thinking about connections, and networks. He kept an eye on the CRM market, and spotted the fact that they tended be pretty expensive or over complicated, or a bit […]Support the show

You can pour your heart and soul into making the best podcast possible. But simply hitting publish and taking the “if you build it, they will come” approach isn’t enough, sadly. Fortunately, there are many things you can do to optimise your show’s exposure and continually grow your audience with new listeners. And to talk […]Support the show (https://pod.academy)

Planning and launching your first podcast can be a steep learning curve. But once you’re actually putting episodes out there, the pitfalls are a little different. Now the battle is about keeping things consistent, sustainable, and enjoyable. So once you get past your first 20 episodes, what then? That’s what we’re going to help you […]Support the show

So far we’ve walked you through to the point where you’ve uploaded your first episode to your media host. At this stage, you have a podcast. But it still can’t actually be found in all the places people actually listen to podcasts. That’s an easy fix though, don’t worry! In this episode we’ll tell you […]Support the show (https://pod.academy)

So you’ve recorded your first podcast episode and now you’re ready to share it with the world. How exactly do you upload it though? In this episode we’ll give you a crash course on podcast websites and media hosting. Here you’ll learn what you need to publish a podcast episode, and the various options available […]Support the show (https://pod.academy)

Cover art and music are two ways of branding your podcast and giving it its own unique personality. It isn’t essential to have music in your podcast however. If you want to keep your show really raw and simple then you might avoid using it altogether. But music can create that immediately identifiable opening to […]Support the show (https://pod.academy)

Without a doubt, editing is the one aspect of podcasting that we’re most frequently asked about. In this episode we’re going to run through some of the options available to you when it comes to editing. What Can I Edit With? You can use a DAW (Digital Audio Workstation) to edit your podcast. Commonly used […]Support the show (https://pod.academy)

On today’s episode of Podcraft we’re taking a look at something that’s super important. However something that you might not naturally consider. Your recording environment! By this, we mean the place you decide to record and how all of the factors around you can come into play. Recording Environment The recording environment goes hand in […]Support the show

We know that one of the biggest barriers you might have stopping you creating your podcast is worrying about how to set-up your equipment. We’re going to go through how to get your show on tape, how to set-up everything you need to record your perfect podcast. And we’re going to cover recording online, and […]Support the show (https://pod.academy)

Winging it is certainly a skill, but there’s also something to be said for great planning & scripting. It can be the difference between a listener feeling really engaged with your podcast and thinking it’s a bit of a waffle. Planning & Scripting In the sixth episode of our tenth season of Podcraft, we look […]Support the show (https://pod.academy)

There’s no doubt that you’re recording a podcast about something you love. And therefore you can probably talk for days all about your topic! However, you only hold your listener’s attention for so long. So how do you figure out what the best length is? And how often should you give your listeners new episodes […]Support the show (https://pod.academy)