Building a Business around your Podcast: Real Examples & Products you Can Create
PodCraft by Alitu: Honing the Craft of Podcasting · Colin Gray & Jason Graystone
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Show Notes
Discover how to build a thriving business around your podcast in this episode of Podcraft. Colin co-hosts this episode with the host of the Always Free podcast - Jason Graystone. They both shares their strategies for crafting a show that resonates with people and how to then monetize that content within a wider business. They discuss a whole range of things, including:
If you're early stage, or pre-launch:
- what a BIG launch strategy looks like, with real tactics
- how to make the best of the first 3 months of your show
- iterating your show to find the best fit for you and your audience
If you're experienced and ready to build an income from your show:
- creating a product line that aligns with your unique expertise
- breakdown of our own products & services, and how they tie together
- creating your first product in a few days, with real examples
- how to overcome the fear of selling as a creator and feel confident in the value you offer
- the value of being open and honest with your ideas, even if it turns some people off
Our goal was to give a really solid picture of how we both run businesses around content, and the steps you can take to start to build your own.
Here are a few of the resources mentioned: