Podcasting Business School

If you are looking for some podcasting tips around podcast growth, audience engagement, and podcast monetization you are in the right place Pod Pals! Check out episode 186 of Podcasting Business School as Adam does three podcast audits with podcasters that are looking to level up their show. First up we have Rita Perez from The Cruise Retreat Podcast. Adam delivers some podcasting tips about doing niched down episode series to highlight segments of interest of your ideal listeners. Next up we have Quentin Farris from The Chain Clankers Disc Golf podcast. Adam shares his podcasting advice around using livestreams to grow your podcast. In our third Podcast Audit we have Dr Tianna Conte from the Awaken Your Soul's Guidance podcast. They discuss how to create podcast super fans by doing a monthly virtual meet up with your audience. Ready to level up your podcast? Get signed up for a FREE Podcast Audit Interview just like you have heard in this episode: https://www.podcastingbusiness.school/podcast-audit

In this episode we've got some amazing podcasting tips around how to turn your podcast into a successful side hustle. I'm bringing in my Pod Pal Kris McPeak from the Got Side Hustle podcast to teach us a little bit about how podcasters can have a "real job" and an effective and lucrative podcasting side hustle at the same time! Check out episode 185 of Podcasting Business School as Kris and I discuss: *What her current side hustle situation looks like. *Her keys to developing an effective podcasting side hustle. *Side hustle danger zones to avoid. *Her typical weekly workflow. Connect with Kris: https://www.krismcpeak.com/ ******************* Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School

Question: If you were able to double your podcast downloads what kind of an impact would that make on your brand and your business? Next Question: Are you willing to put in the work to make that happen? ....We shall see! Check out episode 184 of Podcasting Business School as I dive into how to maximize the three podcast growth zones where you will learn: *The download number benchmarks I set for all of my Download Growth Club members and coaching clients. *The easiest way to get booked on other people's podcasts. *The key step that most podcasters are missing with their social media game plan. *Two paid marketing platforms that will help you blow up your downloads. In the 2nd half of this episode I do a Podcast Audit with Ben Killoy from The Business of Fatherhood podcast where we talk about rebranding strategies. *********** Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School

If you are interested in brand building and creating a community that just can't get enough of you, then you are going to love this episode! Check out EP 183 of Podcasting Business School as Adam chats with the host of the Keto Savage podcast Robert Sikes. The guys discuss podcasting tips around: *Why Robert turned down the opportunity to be on Shark Tank. *How Robert has built his hyper connected brand that makes it easy to sell his physical products (Keto Bricks) with very little promotion. *Advice for podcasters that want to sell physical products. *We get a preview of his amazing new podcasting studio that will rival (or surpass) Joe Rogan's. Connect with Robert: www.KetoSavage.com and www.KetoBrick.com *********** Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School

Check out episode 182 of Podcasting Business School where you will get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing how to develop relationships with potential podcast sponsors and build a podcast sponsorship pipeline. Next we dive into some Podcaster Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. We wrap up this session with some open podcasting Q&A that you won't want to miss! Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School

As many of you probably know, Spotify is coming on STRONG in the world of podcasting and in this episode we are going to chat with Chris Krimitsos about how to use advertising on Spotify to grow your podcast reach on that platform. Check out episode 181 of Podcasting Business School as Chris and I discuss: *Why podcasters should be paying close attention to Spotify right now. *How podcasters can use advertising on Spotify to grow their show. *Which targeting methods are working with Spotify ads. *How to increase the frequency that Spotify listeners hear our ads. *Podfest BREAKING NEWS! Connect with Chris: www.Podfestexpo.com Ready to delegate your podcast production and editing services so that you can spend more time building your brand and your business? Check out our new Podcast Production Plus service: www.PodcastingBusiness.School

In this episode I'm doing a couple of Podcast Audits with my Pod Pals AJ Shepard and Dr Melissa Luke. In the first half of the show I speak to AJ Shepard from the Westside Investors Network podcast where we focused on how you can use mentorship style interviews to ramp up your audience engagement. Connect with AJ: https://www.westsideinvestorsnetwork.com/podcast In the second half of the show I speak to Dr Melissa Luke from The Pandemic Payout podcast where we focused in on how to create workshops with her podcast guests that will help her raise funds for her non profit. Connect with Dr Melissa: https://pandemicpayout.org/ Sign up for a free Podcast Audit interview: www.PodcastingBusiness.School

Where are my Newsletter Nerds at??????? I actually enjoy writing up my weekly newsletter and communicating with my podcast audience.......but I know that many of you fear the words "email marketing". Check out episode 179 of Podcasting Business School as I drop SEVEN tips about email marketing for podcasters. In this episode you will learn about: *The ONE HUGE THING that I don't want you to do. *How often you should be emailing your list. *What I do with my email title that has improved my open rate. *My strategy when it comes to links within the email. *The list segmenting strategy that has greatly improved my open rate. In the 2nd half of this episode I do a Podcast Audit with Samantha Lacoste from Secret Life of a Hairstylist. We chat about: *Ideas for rebranding. *How to build a community to client bridge for her podcast. Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session: www.PodcastingBusiness.School

Do you ever get frustrated when you set up an awesome experience like an event, workshop, or group coaching session....but then....you really struggle to get your audience interested in participating?? You KNOW your content rocks and it will be life changing, but that doesn't matter if we can't get people in front of it! Check out episode 178 of Podcasting Business School as I chat with marketing master Scott Carson from The Note Closers Show. In this episode Scott and I discuss: *The various ways he's been able to use his podcast to earn income and grow his real estate business. *His ideal customer journey and how much he's charging for each step in the process. *How he gets his audience to show up for his live/virtual events and workshops. *Where are podcasters missing the boat when it comes to monetization? Connect with Scott: https://weclosenotes.com/note-closers-show-podcast/ Attend our next Pod Pals Zoom Party: www.PodcastingBusiness.School

I love it when I figure out a simple business hack that makes building relationships that can lead to making sales easier! In today's episode I've got a really good one for you! Check out episode 177 of Podcasting Business School as I discuss: *What service I'm using for scheduling and how much I'm paying for it. *What you should be asking for besides "name" and "email" when someone schedules with you for the first time. *The key series of questions that I ask when I'm doing a one on one or discovery session. *What I see other podcasters adding to their interview scheduling form that is worth a try. In the 2nd half of this episode I do a Podcast Audit with Nils Davis from The Secrets of Product Management where we discuss: *Ideas for dialing in on a niche and rebranding. *Adding weekly content that will promote a coaching service. Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session: www.PodcastingBusiness.School

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. We kick off the session discussing the FOUR symptoms that your show needs to niche down. Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. Finally we dive into some open podcasting Q&A about CLUBHOUSE to wrap things up! Check out episode 176 of Podcasting Business School and then get signed up for our next Pod Pals Zoom Party! www.PodcastingBusiness.School

Raise your hand if you dreamed of escaping your 9 to 5 job so that you can be an entrepreneur only to realize that when you crossed that line your 9 to 5 turned into a 5 to 9 (as in you work 5am to 9pm). Check out episode 175 of Podcasting Business School for my best tips on: How to set up your weekly work schedule so that you don't have work work so many hours. How I break down my workdays so that I maximize momentum with projects, podcast recording, and time with clients. The system I use to take 120 "free days"....aka....non work days per year. Three ways I want you to challenge your traditional thinking around how many days and how many hours you need to work every week. I'm trying something new with this solo episode! I added in a 30 minute Podcast Audit session with my friend Monica Tanner from the On The Brighter Side of Marriage for Entrepreneurs podcast. In the 2nd half of this episode you will hear Monica and I discuss ideas around rebranding, launching, and monetizing her show! Connect with Monica: www.onthebrightersideofmarriage.com Sign up for our next Pod Pals Zoom Party or register for a free one on one Podcast Audit session: www.PodcastingBusiness.School

Sometimes podcasters spend too much energy trying to build a GIANT brand instead of building an amazing tribe of listeners that are the exact right fit for the business they are building around their show. With this episode I'm bringing in Matt Johnson from the MicroFamous podcast to chat about how we can dial in our messaging and connect our podcast to the right type of listener. Check out episode 174 of Podcasting Business School as Matt and I discuss: What being "MicroFamous" actually means. Strategies to build a business around a smaller niche. Is social media absolutely necessary or can we just market through our podcast? Matt's top podcasting tips and strategies. Connect with Matt: http://pursuingresults.com Join our next Pod Pals Zoom Party: www.PodcastingBusiness.School

Many podcasters are confused about how to develop relationships with potential show sponsors and THAT is exactly what we are going to focus on with this episode! Check out episode 173 of Podcasting Business School as I discuss: The three different types of sponsorship relationships. Four important steps for creating a sponsorship relationship pipeline. The price difference between regular CPM and Niched Down CPM. The exact brand partnership package that is working for my health podcast right now. How you can get connected directly to sponsors looking to sponsor shows like yours with my new Podcast Sponsor Shark Tank episode! Apply to be on my Podcast Sponsor Shark Tank episode: www.PodcastingBusiness.School

One of the things that I'm striving to improve upon with my brand this year is to make it feel more like an experience and one of the ways I'm going to do that is by adding a livecast element. This week my Pod Pals the BizBros (Luis and Fonzi) are going to teach us all about how we can level up the experience and audience engagement around our podcast and brand. Check out episode 172 of Podcasting Business School as the BizBros and I discuss: Their strategies around doing a livecast and a podcast at the same time. How they are leveling up their guest experience on their show. Their 45 Live challenge. The results of going live on social media every day for 45 days. Connect with the BizBros: https://www.contentisprofit.com/ Join our next Pod Pals Zoom Party: www.PodcastingBusiness.School

If you are looking for some podcasting tips for growth, monetization, and engagement then this episode will be your JAM Pod Pals! Check out episode 171 of Podcasting Business School as I do two Podcast Audits with my Pod Pals: Amy Stone from the Mile After Mile podcast Jeroen Leenarts from AppForce1 Get signed up for a 30 minute FREE Podcast Audit session with Adam: www.PodcastingBusiness.School

The word "mastermind" is thrown around a lot by entrepreneurs, online marketers, and podcasters and today I wanted to do a mastermind building deep dive with someone that has mastered the mastermind! Check out episode 170 of Podcasting Business School as Coach Melanie Benson joins us to discuss: Her definition of a mastermind. Why a podcaster might want to consider starting a mastermind. Best practices for a successful mastermind experience. How she pivoted her mastermind during the pandemic. Connect with Coach Melanie: https://melaniebenson.com/ Join me for our next FREE Pod Pals Zoom Party: www.PodcastingBusiness.School

Are you a podcaster that has the itch to niche? It happens to many of us and today I'm going to help you niche down your show so that you can ramp up your engagement (and downloads) with your ideal listeners. Check out episode 169 of Podcasting Business School as I discuss: The four symptoms of a show that needs to niche down. Creating a new title that speaks to your ideal listener. The elusive double niche. The KEY thing you need to figure out before you niche down. How to transition your brand once you are ready. Join me for our next Pod Pals Zoom Party: www.PodcastingBusiness.School

Content is the name of the game in the online business space and today I'm bringing in a content and online business expert Isar Meitis from the E-Tribe podcast. Check out episode 168 of Podcasting Business School as Isar and I discuss: What he considers to be the marketing essentials for any podcaster that is serious about their craft. Where are podcasters messing up their marketing and online businesses. How micro content can impact our business growth and download numbers. Connect with Isar: https://www.theetribe.com/ Come to our next Pod Pals Zoom Party: www.PodcastingBusiness.School

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. I kick off the session teaching about how I've been using a 3 hour VIP Day coaching offer to monetize my show where I cover: The basic format of the session. Why you should have a process to go through if you want to use this form of monetization. Ideas for how to apply this concept to your brand. Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. Finally we dive into some open podcasting Q&A to wrap things up! Check out episode 167 of Podcasting Business School and then get signed up for our next Pod Pals Zoom Party! www.PodcastingBusiness.School

I know a lot of podcasters that are super fired up about building a business around their show...BUT....when the word "sales" comes up they want to run and hide under the covers! Today I'm bringing in my Pod Pal Anthony Garcia from Catapulting Commissions to help cure any sales-phobic podcasters out there! Check out episode 166 of Podcasting Business School as Anthony and I discuss: How a podcast can fit into a successful customer journey. How podcasters are screwing up their sales process. How to cure a sales-phobic podcaster. How to shift your mindset around sales. Connect with Anthony: www.anthonypgarcia.com Sign up for a Podcast Audit Interview: www.PodcastingBusiness.School

This week I'm bringing on two more of my Pod Pals for Podcast Audit Sessions! Check out episode 165 of Podcasting Business School as I chat with Love Rutledge from FedUpward and Jerome Myers from DreamCatchers. In this episode we chat about tips for monetizing with group coaching and how we can streamline our customer journey. Connect with Love: https://fedupward.libsyn.com/ Connect with Jerome: https://www.myersmethods.com/home Sign up for a Podcast Audit Interview: www.PodcastingBusiness.School

The question I get asked most frequently right now is: "Adam what should I be doing on Clubhouse???" Today I'm bringing in my pod pal Whitney Lauritsen to teach us how we can use Clubhouse to grow our podcast! Whitney is someone that I always look to when it comes time to learn about a new social media platform and she always over delivers with tips and strategies to maximize our social media efforts. Check out episode 164 of Podcasting Business School as Whitney and I discuss: Clubhouse best practices. The different ways you can participate in the platform like attending a room or hosting your own room. How to maximize your Clubhouse profile set up. How to use Clubhouse to gain social media followers and podcast listeners. Connect with Whitney: https://whitneylauritsen.com/clubhouse/ Come and check out my next Pod Pals Zoom Party! www.PodcastingBusiness.School

Do you ever look at the download numbers for your podcast and feel ashamed or frustrated? We ALL fall victim to this mindset Pod Pals and this week I'm going to set you straight and give you some perspective and a mega dose of HOPE! Check out episode 163 of Podcasting Business School as I discuss: One HUGE realization you need to have about your podcast download numbers. What the actual download number per episode is that will put you in the top 50% of ALL podcasts. My REAL monthly download numbers for this show from January 2020 through January 2021. What I think helped the most with my growth year over year. Tips for avoiding comparison syndrome with your podcast download numbers. Come and join my next Pod Pals Zoom Party: www.PodcastingBusiness.School

I think that a focus on nurturing relationships with our podcast listeners is one of the missing links for most podcasters that are looking to take their show and business to the next level. This week I'm bringing on my pod pal Jay Sherr to teach us about how he is laser focused on his customer journey and building strong relationships along the way! Check out episode 162 of Podcasting Business School as Jay and I discuss: The foundational concepts that any podcaster should think through when building a business around their show. Using the power of a niche to serve the correct audience for your brand. Jay's business strategy for his show. How Jay is able to create a customer journey for his audience members. Connect with Jay: https://jscottconsultingservices.com/ Get signed up for our next Pod Pals Zoom Party: www.PodcastingBusiness.School

I think at some point in every entrepreneur's journey they hit a point where they realize that they have put too much on their plate......and it's negatively impacting several areas of their life like their health and their relationships. Check out episode 161 of Podcasting Business School as I discuss: Why I decided to "put a pin" in a new program/promotion I just launched promo for last week. The filter I use to decide on "Enough vs More" How to assess if what we are currently doing is working and worth the time/money/effort. The shiny objects that we all need to look out for. This is a very open and honest episode Pod Pals! I hope you can appreciate the authenticity and you are able to learn from some mistakes I've made. Join my next Pod Pals Zoom Party: www.PodcastingBusiness.School

I know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!?? Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach www.StrategicCoach.com In this episode we discuss: The value that podcasting has brought to Strategic Coach as a company. How they set up systems so that each team member works within their unique ability during the podcasting process. What their customer journey looks like and why they never plan to run ads for anything but their own programs and services. How podcasters can stay out of "The Gap" mindset when it comes to our download numbers. Tips for how companies can take their client's most frequent questions and turn them into podcast episodes. Get your spot for my FREE live webinar: The Five Social Media Mistakes That are Costing You Downloads www.PodcastingBusiness.School

Hey Pod Pals....Does it feel like you are putting in a TON of work with your social platforms and you aren't even sure it is working....like at all????? Check out episode 159 of Podcasting Business School as I dive into a giant social media mistake that most podcasters are making. In this episode I discuss: Why social media is stressing podcasters out right now. How to figure out which social media platforms are the right places for you to be. One KEY question to use as a filter when you are deciding whether or not you need to jump into a new platform. Get your spot for my FREE live webinar: The Five Social Media Mistakes That are Costing You Downloads www.PodcastingBusiness.School

Check out episode 158 of Podcasting Business School as I do podcast audit interviews with: Lonnie Buckner: Patriot Leadership Podcast https://podcasts.apple.com/us/podcast/patriot-leadership-podcast/id1539005415 We talk about monetization strategies Dr Grace: Uncommon Medicine https://uncommonmedicine.com/ We talk about audience engagement strategies Avishkar Sabharwal: Decoding Obesity https://decodingobesity.com/ We talk about more audience engagement strategies Sign up for a free Podcast Audit Interview: www.PodcastingBusiness.School

Check out episode 157 of Podcasting Business School as I do podcast audit interviews with: Kimberly Weitkamp: The Audience Converter Podcast https://theaudienceconverter.com/ We talk about social media strategies for download growth. Noah Cebuliak: The Nadir https://www.thenadir.ca/ Tips for niching down. Tony Caggiano: The Entrepreneurial Journey https://adacomplyguy.com/ada-comply-intro How to use audit style interviews to increase business. Sign up for a free Podcast Audit Interview: www.PodcastingBusiness.School

I know that there are thousands of podcasters out there that are wanting to create a business around their show, BUT......they struggle with the concept of making sales to generate revenue. Some podcasters are just "sales-phobic" and others just have no idea where to start a successful customer journey. Today I'm bringing in two of the most successful business minded podcasters that I know: JJ Flizanes & Doug Sandler....aka...Team Flizandler (I gave them that name.....LOL!) and they are going to dish out their expert advice on sales training for podcasters. Check out episode 156 of Podcasting Business School as Team Flizander and I discuss: What % of podcasters are making exactly $0.00 on their show and why this is happening. Where podcasters are screwing up the sales process and how to fix it. How JJ hit six figures in sales in just six weeks with her podcast audience. Why we should be focusing on building relationships as much as we are focusing on making sales. Connect with JJ & Doug: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376 Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

Do you ever feel overwhelmed when you are trying to figure out how to use ALL of the components of Instagram to grow your podcast? I've got your back Pod Pals! Check out episode 155 of Podcasting Business School as I break down: All the components of the Instagram platform and how you can take advantage of them as a podcaster. The main mistakes I see podcasters making on Instagram. How to create a content schedule that is simple to execute and consistently drives traffic to your podcast. Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

I know that there are more than a few podcasters out there that have a fear of running out of content ideas or not knowing what the best questions to ask would be during each interview. Our Pod Pal Travis Brown has our back and in this episode we are going to dive deep on how to create amazing interviews and never ever run out of interesting things to podcast about! Check out episode 154 of Podcasting Business School as Travis and I discuss: The number one thing he thinks podcasters should be doing to grow their audience. How he developed the concept for Pod Decks and how podcasters are using this tool to create amazing interviews. Tips for podcasters wanting to sell a physical product to their audience. The one thing that he wishes he could make disappear from the world of podcasting. Connect with Travis: https://www.poddecks.com/ Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

Ok Pod Pals! The day has come for you to learn how to use IG Reels to grow your SHOW! I'm a HUGE fan of IG Reels and I'm going to break down a few techniques that you can apply as a podcaster to take full advantage of their algorithmic awesomeness! Check out episode 153 of Podcasting Business School as I discuss: The three main podcasting benefits you will see from using IG Reels consistently. How to use my "Three Part Movie" technique as you create your reels. Using creative referencing in your IG Reel to get more engagement. Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

We all know that word of mouth referrals are amazing for growing our download numbers and with today's episode I'm going to show you a new tool that could take this to an entirely different level! I'm bringing in my friend Amira Valliani from GLOW.fm and she's going to tell us all about a new tool they created called Refer-O-Matic. Check out episode 152 of Podcasting Business School as Amira and I discuss: How she came up with the idea for Refer-O-Matic. Strategies that are working well in their beta test group. The costs associated with the service. How the referrals are counted. How podcasters are able to connect and communicate with their audience members that are referring new listeners. Amira's recommendations for setting up your rewards tiers inside the platform. Connect with Amira: https://www.glow.fm/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

Instagram is definitely my JAM and today I'm going to break down four of my top tips around how podcasters should be doing their IG lives! Check out episode 151 of Podcasting Business School as I discuss: The crucial steps you should take BEFORE you go live on IG. How often you should mention your call to action when you are live. How to get the IG algorithm to "borrow" your guest's audience and gain hundreds of followers. How to do a "mini mastermind" and pull in three of your past podcast guests for live follow up interviews. The IG live strategy that I don't see anyone else using. The one IG live strategy that will create super fans inside your community. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

Instagram is definitely my JAM and today I'm going to break down four of my top tips around how podcasters should be doing their IG lives! Check out episode 151 of Podcasting Business School as I discuss: The crucial steps you should take BEFORE you go live on IG. How often you should mention your call to action when you are live. How to get the IG algorithm to "borrow" your guest's audience and gain hundreds of followers. How to do a "mini mastermind" and pull in three of your past podcast guests for live follow up interviews. The IG live strategy that I don't see anyone else using. The one IG live strategy that will create super fans inside your community. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I talk to podcasters all day every day and we are all obsessed with one thing: GROWTH. Today I'm bringing in Charley Valher who has helped launch, produce, and grow some of the most popular podcasts in the world. Check out episode 150 of Podcasting Business School as Charley and I discuss: Where are podcasters messing things up when it comes to trying to form a business around our show. The foundational marketing strategies that every podcaster needs to master. His best advice for massively growing your download numbers. Connect with Charley: https://www.valhermedia.com/ ************************************************************ Sign up for a free Podcast Audit Coaching Session www.PodcastingBusiness.School

Hey Pod Pals it's Podcast Audit Week! Check out episode 149 of Podcasting Business School as I discuss: Instagram strategies for more downloads. Show launch optimization. Building community engagement based lead magnets. Be sure to connect with my guests from this episode: Elikqitie from the Travel Gluten Free podcast: https://www.travelglutenfreepodcast.com/ Rebecca Packard from Live Free with Rebecca Packard: https://rebeccapackard.com/ Nishant Raj from How Did They Get There? https://anchor.fm/nishant-raj ************************************************************ Sign up for a free Podcast Audit Coaching Session www.PodcastingBusiness.School

Do you ever feel like you are doing an awesome job of nurturing your audience members, but when it comes time to turn them from a raving fan into a paying customer you tend to fumble at the goal line? Today I'm bringing in George Bryant to help us create an ideal customer journey that will allow us to build connected relationships with our audience and naturally lead them into becoming paying clients if that is the right fit for everyone involved. George Bryant is a New York Times Best Selling Author, Podcast Host & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach to business. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals. Check out episode 148 of Podcasting Business School as George and I discuss: His super simple Call To Action strategy he used when he launched his podcast. The four distinct types of customer journeys and how to nurture your customers in each one. How to not "fumble on the goal line" when it comes to making the sale. Connect with George: https://mindofgeorge.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

If one of your goals for your podcast is to be able to earn income by promoting your own products, programs, and services this episode is for YOU. What if you were able to create a virtually endless pipeline of your ideal potential customers that are excited to connect with you? Check out episode 147 of Podcasting Business School as I discuss: How to create a new podcast or a new podcast episode for your current show that attracts and serves your ideal potential clients. Examples to help you decide whether you should launch a completely new show or not. The MOST IMPORTANT step in this system that will make a huge difference in your relationship building (and business building) efforts. How to create "stepping stones" to bring potential clients closer to your center of influence. Check out my new show: Let's Talk About Your Podcast https://podcasts.apple.com/us/podcast/lets-talk-about-your-podcast/id1544448944 ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

It's pretty easy to get caught up in the "marketing" of our podcast with a constant obsession around show promotion and sales. Today my guest Chris Ross is going to challenge us to switch from thinking about promotion and sales and instead focus on creating Win Win scenarios for our audience members. Chris is the host of The Win Win Effect and Winject Radio and he's the man that has powered marketing and sales behind some of the largest brands in the world. Check out episode 146 of Podcasting Business School as Chris and I discuss: Why he is going ALL IN on podcasting. The promotion strategies that he's implementing for his own shows. What podcasters are doing WRONG when it comes to building their audience. How to create WIN WIN scenarios for our audience members and potential clients. Connect with Chris: https://winject.com/ ************************************************************ Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I was able to 6X my monthly downloads from January 2020 to December 2020 and in this episode I'm going to give you FOUR simple steps that will help you massively grow your show in 2021. Check out episode 145 of Podcasting Business School as I discuss: How I can be a Podcast interview match maker for you for FREE. The exact number of shows I want you to be a guest on in 2021 and how to pull it off. The single most effective social media strategy for download growth. The paid advertising platform I want you to start off with. Podcast episode links mentioned in this episode: EP 137: Paid Advertising Review of Overcast https://podcasts.apple.com/us/podcast/137-paid-advertising-review-overcast/id1439327697?i=1000501695547 EP 132: Using FB and IG ads to grow your podcast w/ Salome Schillack https://podcasts.apple.com/us/podcast/132-using-fb-and-ig-ads-to-grow-your-podcast/id1439327697?i=1000499333326 Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I'm going to keep it real with you Pod Pals.....email marketing isn't the sexiest of podcasting topics BUT if you can level up this important skill set you are going to level up your ability to properly connect with your audience and potentially convert more of those people into paying customers.....sound good?? Check out episode 144 of Podcasting Business School as I chat with email marketing wizard Kimberly Weitkamp from the Audience Converter Podcast. In this episode we cover: How she defines a successful email campaign. What email marketing strategies are working well right now? Email titles: what you should do and what you should NOT do. Making that 1st email really count. Are lots of links and images OK or are they hurting our open rate? Ideas for "value add" weekly emails. Connect with Kimberly: https://theaudienceconverter.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

This year has been FULL of twists and turns Pod Pals! As we wrap up 2020 I wanted to share some of my top lessons learned as a podcaster. Check out episode 143 of Podcasting Business School as I discuss: The difference that "niching down" will make for your show. The business model that everyone needs to consider implementing. What you should STOP spending money on and where you should reinvest those funds. One strategy that I've completely reversed course with. Why developing your community connection points is more important than ever. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I'm bringing a different type of conversation to the table this week Pod Pals! We are all out there putting in major work to grow our podcasting brands and our businesses but it is also super important to not let all of this time, effort, and energy destroy our marriage. To tackle this tough topic I've brought in Monica Tanner the host of the podcast On The Brighter Side: Marriage for Entrepreneurs. Monica is a highly successful podcaster, mom, wife, and relationship and intimacy expert. Check out episode 142 of Podcasting Business School as Monica and I discuss: The most common struggle zone entrepreneurs have in their marriage. Her marriage tips for the entrepreneur in the relationship. Her marriage tips for the non-entrepreneur in the relationship. How we can find balance between the time and effort we invest in our business and in our relationships. Connect with Monica: www.onthebrightersideofmarriage.com ************************************************************ Ready for a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

Today I'm doing three Podcast Audit sessions with some of my favorite new Pod Pals: Connie Whitman from The Heart Centered Sales Leader Alexa Schirm from The Weekly Fill Jay Chinn from The Grill Coach Check out episode 141 of Podcasting Business School as I deliver tips on: How to grow your show by getting booked to be on more shows. A quarterly launch sales strategy to help you sell your programs and services. How to create relationships that will eventually lead to sponsorships for your show. ************************************************************ Want a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

If you have been feeling like your podcast growth has been stalled out this episode is going to help you get moving in the right direction again! Today I'm chatting with Luis Diaz from Podcast Domination Show and author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for 50+ podcasts and helped his clients generate over 5.5 Million Downloads. He's helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. Check out episode 140 of Podcasting Business School as Luis and I discuss: The BIG mistakes he sees podcasters making that are hurting their growth or wasting their time. A strategy about how you can actually BUY your ideal audience. The three levels of podcast marketing that we need to be aware of and using. Paid podcast advertising strategies that are working. How to book bigger name guests and get booked on bigger podcasts. Some things to try if our podcast growth is stalled out. Connect with Luis: https://www.podcastdomination.co/ *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

If you are wanting to build an engaged audience and monetize your podcast then you MUST become skilled in the art of networking. One of the biggest mistakes I see podcasters making is that they are making awesome connections but they are not effectively tracking and nurturing those relationships. Check out episode 139 of Podcasting Business School as I discuss: My weekly networking schedule. The one KEY thing I do when I send out follow up emails. How I track all of my key connections. How I nurture the relationships with my key connections. *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

It is important that we set up our podcasting brands for success by making them stand out among the crowd so this week I'm bringing in Nancy Juetten to help us with that! Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Private Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her "all of the help and none of the hype" advice. Check out episode 138 of Podcasting Business School as Nancy and I discuss: How to make the most of every opportunity we have to speak live or virtually. What we need to be doing when we get interviewed on other podcasts to ensure our branding stands out. The huge advantages of being "niched down" Connect with Nancy: https://getknowngetpaid.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com