Podcasting Business School

If you are looking for some podcasting tips for growth, monetization, and engagement then this episode will be your JAM Pod Pals! Check out episode 171 of Podcasting Business School as I do two Podcast Audits with my Pod Pals: Amy Stone from the Mile After Mile podcast Jeroen Leenarts from AppForce1 Get signed up for a 30 minute FREE Podcast Audit session with Adam: www.PodcastingBusiness.School

The word "mastermind" is thrown around a lot by entrepreneurs, online marketers, and podcasters and today I wanted to do a mastermind building deep dive with someone that has mastered the mastermind! Check out episode 170 of Podcasting Business School as Coach Melanie Benson joins us to discuss: Her definition of a mastermind. Why a podcaster might want to consider starting a mastermind. Best practices for a successful mastermind experience. How she pivoted her mastermind during the pandemic. Connect with Coach Melanie: https://melaniebenson.com/ Join me for our next FREE Pod Pals Zoom Party: www.PodcastingBusiness.School

Are you a podcaster that has the itch to niche? It happens to many of us and today I'm going to help you niche down your show so that you can ramp up your engagement (and downloads) with your ideal listeners. Check out episode 169 of Podcasting Business School as I discuss: The four symptoms of a show that needs to niche down. Creating a new title that speaks to your ideal listener. The elusive double niche. The KEY thing you need to figure out before you niche down. How to transition your brand once you are ready. Join me for our next Pod Pals Zoom Party: www.PodcastingBusiness.School

Content is the name of the game in the online business space and today I'm bringing in a content and online business expert Isar Meitis from the E-Tribe podcast. Check out episode 168 of Podcasting Business School as Isar and I discuss: What he considers to be the marketing essentials for any podcaster that is serious about their craft. Where are podcasters messing up their marketing and online businesses. How micro content can impact our business growth and download numbers. Connect with Isar: https://www.theetribe.com/ Come to our next Pod Pals Zoom Party: www.PodcastingBusiness.School

In this episode you get to be a fly on the wall inside one of our recent Pod Pals Zoom Parties. I kick off the session teaching about how I've been using a 3 hour VIP Day coaching offer to monetize my show where I cover: The basic format of the session. Why you should have a process to go through if you want to use this form of monetization. Ideas for how to apply this concept to your brand. Next we dive into some Podcasting Speed Dating where you will be introduced to several of my Pod Pals as they tell us: What their show is all about. Who they are looking for as a guest on their show. Who they are a great guest for. How you can contact them if you want to book them on your show or if you would be a great guest for them. Finally we dive into some open podcasting Q&A to wrap things up! Check out episode 167 of Podcasting Business School and then get signed up for our next Pod Pals Zoom Party! www.PodcastingBusiness.School

I know a lot of podcasters that are super fired up about building a business around their show...BUT....when the word "sales" comes up they want to run and hide under the covers! Today I'm bringing in my Pod Pal Anthony Garcia from Catapulting Commissions to help cure any sales-phobic podcasters out there! Check out episode 166 of Podcasting Business School as Anthony and I discuss: How a podcast can fit into a successful customer journey. How podcasters are screwing up their sales process. How to cure a sales-phobic podcaster. How to shift your mindset around sales. Connect with Anthony: www.anthonypgarcia.com Sign up for a Podcast Audit Interview: www.PodcastingBusiness.School

This week I'm bringing on two more of my Pod Pals for Podcast Audit Sessions! Check out episode 165 of Podcasting Business School as I chat with Love Rutledge from FedUpward and Jerome Myers from DreamCatchers. In this episode we chat about tips for monetizing with group coaching and how we can streamline our customer journey. Connect with Love: https://fedupward.libsyn.com/ Connect with Jerome: https://www.myersmethods.com/home Sign up for a Podcast Audit Interview: www.PodcastingBusiness.School

The question I get asked most frequently right now is: "Adam what should I be doing on Clubhouse???" Today I'm bringing in my pod pal Whitney Lauritsen to teach us how we can use Clubhouse to grow our podcast! Whitney is someone that I always look to when it comes time to learn about a new social media platform and she always over delivers with tips and strategies to maximize our social media efforts. Check out episode 164 of Podcasting Business School as Whitney and I discuss: Clubhouse best practices. The different ways you can participate in the platform like attending a room or hosting your own room. How to maximize your Clubhouse profile set up. How to use Clubhouse to gain social media followers and podcast listeners. Connect with Whitney: https://whitneylauritsen.com/clubhouse/ Come and check out my next Pod Pals Zoom Party! www.PodcastingBusiness.School

Do you ever look at the download numbers for your podcast and feel ashamed or frustrated? We ALL fall victim to this mindset Pod Pals and this week I'm going to set you straight and give you some perspective and a mega dose of HOPE! Check out episode 163 of Podcasting Business School as I discuss: One HUGE realization you need to have about your podcast download numbers. What the actual download number per episode is that will put you in the top 50% of ALL podcasts. My REAL monthly download numbers for this show from January 2020 through January 2021. What I think helped the most with my growth year over year. Tips for avoiding comparison syndrome with your podcast download numbers. Come and join my next Pod Pals Zoom Party: www.PodcastingBusiness.School

I think that a focus on nurturing relationships with our podcast listeners is one of the missing links for most podcasters that are looking to take their show and business to the next level. This week I'm bringing on my pod pal Jay Sherr to teach us about how he is laser focused on his customer journey and building strong relationships along the way! Check out episode 162 of Podcasting Business School as Jay and I discuss: The foundational concepts that any podcaster should think through when building a business around their show. Using the power of a niche to serve the correct audience for your brand. Jay's business strategy for his show. How Jay is able to create a customer journey for his audience members. Connect with Jay: https://jscottconsultingservices.com/ Get signed up for our next Pod Pals Zoom Party: www.PodcastingBusiness.School

I think at some point in every entrepreneur's journey they hit a point where they realize that they have put too much on their plate......and it's negatively impacting several areas of their life like their health and their relationships. Check out episode 161 of Podcasting Business School as I discuss: Why I decided to "put a pin" in a new program/promotion I just launched promo for last week. The filter I use to decide on "Enough vs More" How to assess if what we are currently doing is working and worth the time/money/effort. The shiny objects that we all need to look out for. This is a very open and honest episode Pod Pals! I hope you can appreciate the authenticity and you are able to learn from some mistakes I've made. Join my next Pod Pals Zoom Party: www.PodcastingBusiness.School

I know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!?? Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach www.StrategicCoach.com In this episode we discuss: The value that podcasting has brought to Strategic Coach as a company. How they set up systems so that each team member works within their unique ability during the podcasting process. What their customer journey looks like and why they never plan to run ads for anything but their own programs and services. How podcasters can stay out of "The Gap" mindset when it comes to our download numbers. Tips for how companies can take their client's most frequent questions and turn them into podcast episodes. Get your spot for my FREE live webinar: The Five Social Media Mistakes That are Costing You Downloads www.PodcastingBusiness.School

Hey Pod Pals....Does it feel like you are putting in a TON of work with your social platforms and you aren't even sure it is working....like at all????? Check out episode 159 of Podcasting Business School as I dive into a giant social media mistake that most podcasters are making. In this episode I discuss: Why social media is stressing podcasters out right now. How to figure out which social media platforms are the right places for you to be. One KEY question to use as a filter when you are deciding whether or not you need to jump into a new platform. Get your spot for my FREE live webinar: The Five Social Media Mistakes That are Costing You Downloads www.PodcastingBusiness.School

Check out episode 158 of Podcasting Business School as I do podcast audit interviews with: Lonnie Buckner: Patriot Leadership Podcast https://podcasts.apple.com/us/podcast/patriot-leadership-podcast/id1539005415 We talk about monetization strategies Dr Grace: Uncommon Medicine https://uncommonmedicine.com/ We talk about audience engagement strategies Avishkar Sabharwal: Decoding Obesity https://decodingobesity.com/ We talk about more audience engagement strategies Sign up for a free Podcast Audit Interview: www.PodcastingBusiness.School

Check out episode 157 of Podcasting Business School as I do podcast audit interviews with: Kimberly Weitkamp: The Audience Converter Podcast https://theaudienceconverter.com/ We talk about social media strategies for download growth. Noah Cebuliak: The Nadir https://www.thenadir.ca/ Tips for niching down. Tony Caggiano: The Entrepreneurial Journey https://adacomplyguy.com/ada-comply-intro How to use audit style interviews to increase business. Sign up for a free Podcast Audit Interview: www.PodcastingBusiness.School

I know that there are thousands of podcasters out there that are wanting to create a business around their show, BUT......they struggle with the concept of making sales to generate revenue. Some podcasters are just "sales-phobic" and others just have no idea where to start a successful customer journey. Today I'm bringing in two of the most successful business minded podcasters that I know: JJ Flizanes & Doug Sandler....aka...Team Flizandler (I gave them that name.....LOL!) and they are going to dish out their expert advice on sales training for podcasters. Check out episode 156 of Podcasting Business School as Team Flizander and I discuss: What % of podcasters are making exactly $0.00 on their show and why this is happening. Where podcasters are screwing up the sales process and how to fix it. How JJ hit six figures in sales in just six weeks with her podcast audience. Why we should be focusing on building relationships as much as we are focusing on making sales. Connect with JJ & Doug: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376 Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

Do you ever feel overwhelmed when you are trying to figure out how to use ALL of the components of Instagram to grow your podcast? I've got your back Pod Pals! Check out episode 155 of Podcasting Business School as I break down: All the components of the Instagram platform and how you can take advantage of them as a podcaster. The main mistakes I see podcasters making on Instagram. How to create a content schedule that is simple to execute and consistently drives traffic to your podcast. Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

I know that there are more than a few podcasters out there that have a fear of running out of content ideas or not knowing what the best questions to ask would be during each interview. Our Pod Pal Travis Brown has our back and in this episode we are going to dive deep on how to create amazing interviews and never ever run out of interesting things to podcast about! Check out episode 154 of Podcasting Business School as Travis and I discuss: The number one thing he thinks podcasters should be doing to grow their audience. How he developed the concept for Pod Decks and how podcasters are using this tool to create amazing interviews. Tips for podcasters wanting to sell a physical product to their audience. The one thing that he wishes he could make disappear from the world of podcasting. Connect with Travis: https://www.poddecks.com/ Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

Ok Pod Pals! The day has come for you to learn how to use IG Reels to grow your SHOW! I'm a HUGE fan of IG Reels and I'm going to break down a few techniques that you can apply as a podcaster to take full advantage of their algorithmic awesomeness! Check out episode 153 of Podcasting Business School as I discuss: The three main podcasting benefits you will see from using IG Reels consistently. How to use my "Three Part Movie" technique as you create your reels. Using creative referencing in your IG Reel to get more engagement. Check out my FREE mini course: IG Reels For Podcasters www.InstagramForPodcasters.com

We all know that word of mouth referrals are amazing for growing our download numbers and with today's episode I'm going to show you a new tool that could take this to an entirely different level! I'm bringing in my friend Amira Valliani from GLOW.fm and she's going to tell us all about a new tool they created called Refer-O-Matic. Check out episode 152 of Podcasting Business School as Amira and I discuss: How she came up with the idea for Refer-O-Matic. Strategies that are working well in their beta test group. The costs associated with the service. How the referrals are counted. How podcasters are able to connect and communicate with their audience members that are referring new listeners. Amira's recommendations for setting up your rewards tiers inside the platform. Connect with Amira: https://www.glow.fm/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

Instagram is definitely my JAM and today I'm going to break down four of my top tips around how podcasters should be doing their IG lives! Check out episode 151 of Podcasting Business School as I discuss: The crucial steps you should take BEFORE you go live on IG. How often you should mention your call to action when you are live. How to get the IG algorithm to "borrow" your guest's audience and gain hundreds of followers. How to do a "mini mastermind" and pull in three of your past podcast guests for live follow up interviews. The IG live strategy that I don't see anyone else using. The one IG live strategy that will create super fans inside your community. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

Instagram is definitely my JAM and today I'm going to break down four of my top tips around how podcasters should be doing their IG lives! Check out episode 151 of Podcasting Business School as I discuss: The crucial steps you should take BEFORE you go live on IG. How often you should mention your call to action when you are live. How to get the IG algorithm to "borrow" your guest's audience and gain hundreds of followers. How to do a "mini mastermind" and pull in three of your past podcast guests for live follow up interviews. The IG live strategy that I don't see anyone else using. The one IG live strategy that will create super fans inside your community. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I talk to podcasters all day every day and we are all obsessed with one thing: GROWTH. Today I'm bringing in Charley Valher who has helped launch, produce, and grow some of the most popular podcasts in the world. Check out episode 150 of Podcasting Business School as Charley and I discuss: Where are podcasters messing things up when it comes to trying to form a business around our show. The foundational marketing strategies that every podcaster needs to master. His best advice for massively growing your download numbers. Connect with Charley: https://www.valhermedia.com/ ************************************************************ Sign up for a free Podcast Audit Coaching Session www.PodcastingBusiness.School

Hey Pod Pals it's Podcast Audit Week! Check out episode 149 of Podcasting Business School as I discuss: Instagram strategies for more downloads. Show launch optimization. Building community engagement based lead magnets. Be sure to connect with my guests from this episode: Elikqitie from the Travel Gluten Free podcast: https://www.travelglutenfreepodcast.com/ Rebecca Packard from Live Free with Rebecca Packard: https://rebeccapackard.com/ Nishant Raj from How Did They Get There? https://anchor.fm/nishant-raj ************************************************************ Sign up for a free Podcast Audit Coaching Session www.PodcastingBusiness.School

Do you ever feel like you are doing an awesome job of nurturing your audience members, but when it comes time to turn them from a raving fan into a paying customer you tend to fumble at the goal line? Today I'm bringing in George Bryant to help us create an ideal customer journey that will allow us to build connected relationships with our audience and naturally lead them into becoming paying clients if that is the right fit for everyone involved. George Bryant is a New York Times Best Selling Author, Podcast Host & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach to business. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals. Check out episode 148 of Podcasting Business School as George and I discuss: His super simple Call To Action strategy he used when he launched his podcast. The four distinct types of customer journeys and how to nurture your customers in each one. How to not "fumble on the goal line" when it comes to making the sale. Connect with George: https://mindofgeorge.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

If one of your goals for your podcast is to be able to earn income by promoting your own products, programs, and services this episode is for YOU. What if you were able to create a virtually endless pipeline of your ideal potential customers that are excited to connect with you? Check out episode 147 of Podcasting Business School as I discuss: How to create a new podcast or a new podcast episode for your current show that attracts and serves your ideal potential clients. Examples to help you decide whether you should launch a completely new show or not. The MOST IMPORTANT step in this system that will make a huge difference in your relationship building (and business building) efforts. How to create "stepping stones" to bring potential clients closer to your center of influence. Check out my new show: Let's Talk About Your Podcast https://podcasts.apple.com/us/podcast/lets-talk-about-your-podcast/id1544448944 ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

It's pretty easy to get caught up in the "marketing" of our podcast with a constant obsession around show promotion and sales. Today my guest Chris Ross is going to challenge us to switch from thinking about promotion and sales and instead focus on creating Win Win scenarios for our audience members. Chris is the host of The Win Win Effect and Winject Radio and he's the man that has powered marketing and sales behind some of the largest brands in the world. Check out episode 146 of Podcasting Business School as Chris and I discuss: Why he is going ALL IN on podcasting. The promotion strategies that he's implementing for his own shows. What podcasters are doing WRONG when it comes to building their audience. How to create WIN WIN scenarios for our audience members and potential clients. Connect with Chris: https://winject.com/ ************************************************************ Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I was able to 6X my monthly downloads from January 2020 to December 2020 and in this episode I'm going to give you FOUR simple steps that will help you massively grow your show in 2021. Check out episode 145 of Podcasting Business School as I discuss: How I can be a Podcast interview match maker for you for FREE. The exact number of shows I want you to be a guest on in 2021 and how to pull it off. The single most effective social media strategy for download growth. The paid advertising platform I want you to start off with. Podcast episode links mentioned in this episode: EP 137: Paid Advertising Review of Overcast https://podcasts.apple.com/us/podcast/137-paid-advertising-review-overcast/id1439327697?i=1000501695547 EP 132: Using FB and IG ads to grow your podcast w/ Salome Schillack https://podcasts.apple.com/us/podcast/132-using-fb-and-ig-ads-to-grow-your-podcast/id1439327697?i=1000499333326 Want to know the EXACT steps I took in 2020 that helped me 6X my monthly download numbers? Check out my Download Growth Club and allow me to help you build your Download Growth Pipeline! www.DownloadGrowthClub.com

I'm going to keep it real with you Pod Pals.....email marketing isn't the sexiest of podcasting topics BUT if you can level up this important skill set you are going to level up your ability to properly connect with your audience and potentially convert more of those people into paying customers.....sound good?? Check out episode 144 of Podcasting Business School as I chat with email marketing wizard Kimberly Weitkamp from the Audience Converter Podcast. In this episode we cover: How she defines a successful email campaign. What email marketing strategies are working well right now? Email titles: what you should do and what you should NOT do. Making that 1st email really count. Are lots of links and images OK or are they hurting our open rate? Ideas for "value add" weekly emails. Connect with Kimberly: https://theaudienceconverter.com/ ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

This year has been FULL of twists and turns Pod Pals! As we wrap up 2020 I wanted to share some of my top lessons learned as a podcaster. Check out episode 143 of Podcasting Business School as I discuss: The difference that "niching down" will make for your show. The business model that everyone needs to consider implementing. What you should STOP spending money on and where you should reinvest those funds. One strategy that I've completely reversed course with. Why developing your community connection points is more important than ever. ************************************************************ Join our next Pod Pals Zoom Party. These are totally FREE and it's the most fun you could possibly have with a group of podcasters on a Tuesday night: www.PodcastingBusiness.School

I'm bringing a different type of conversation to the table this week Pod Pals! We are all out there putting in major work to grow our podcasting brands and our businesses but it is also super important to not let all of this time, effort, and energy destroy our marriage. To tackle this tough topic I've brought in Monica Tanner the host of the podcast On The Brighter Side: Marriage for Entrepreneurs. Monica is a highly successful podcaster, mom, wife, and relationship and intimacy expert. Check out episode 142 of Podcasting Business School as Monica and I discuss: The most common struggle zone entrepreneurs have in their marriage. Her marriage tips for the entrepreneur in the relationship. Her marriage tips for the non-entrepreneur in the relationship. How we can find balance between the time and effort we invest in our business and in our relationships. Connect with Monica: www.onthebrightersideofmarriage.com ************************************************************ Ready for a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

Today I'm doing three Podcast Audit sessions with some of my favorite new Pod Pals: Connie Whitman from The Heart Centered Sales Leader Alexa Schirm from The Weekly Fill Jay Chinn from The Grill Coach Check out episode 141 of Podcasting Business School as I deliver tips on: How to grow your show by getting booked to be on more shows. A quarterly launch sales strategy to help you sell your programs and services. How to create relationships that will eventually lead to sponsorships for your show. ************************************************************ Want a FREE 30 min business coaching session with Adam? Get signed up for a Podcast Audit Interview: www.PodcastingBusiness.School

If you have been feeling like your podcast growth has been stalled out this episode is going to help you get moving in the right direction again! Today I'm chatting with Luis Diaz from Podcast Domination Show and author of How To Get Your First 100,000 Downloads in 100 Days. Luis has launched and consulted for 50+ podcasts and helped his clients generate over 5.5 Million Downloads. He's helped some of the most well-known entrepreneurs and personal brands online build their podcast from NFL athletes, Olympic medalists, nine-figure entrepreneurs, venture capitalists, and many more thought leaders across a dozen or more industries. Check out episode 140 of Podcasting Business School as Luis and I discuss: The BIG mistakes he sees podcasters making that are hurting their growth or wasting their time. A strategy about how you can actually BUY your ideal audience. The three levels of podcast marketing that we need to be aware of and using. Paid podcast advertising strategies that are working. How to book bigger name guests and get booked on bigger podcasts. Some things to try if our podcast growth is stalled out. Connect with Luis: https://www.podcastdomination.co/ *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

If you are wanting to build an engaged audience and monetize your podcast then you MUST become skilled in the art of networking. One of the biggest mistakes I see podcasters making is that they are making awesome connections but they are not effectively tracking and nurturing those relationships. Check out episode 139 of Podcasting Business School as I discuss: My weekly networking schedule. The one KEY thing I do when I send out follow up emails. How I track all of my key connections. How I nurture the relationships with my key connections. *********************************************************** Join our next Pod Pals Zoom Party so you can network, share ideas, and do interview swaps with other podcasters! www.PodcastingBusiness.School

It is important that we set up our podcasting brands for success by making them stand out among the crowd so this week I'm bringing in Nancy Juetten to help us with that! Since 2009, Bye-Bye Boring Bio 2020 Workbook Author and Get Known Get Paid Mentor Nancy Juetten has upgraded bios for speakers, experts, and authors who once struggled to broadcast their brilliance on paper or online. With her workbook, Broadcast Your Brilliance Boot Camp and Get Known Get Paid Private Mentoring Programs, she created a multiple six figure business that serves clients around the world, while earning loyal fans and followers who value her "all of the help and none of the hype" advice. Check out episode 138 of Podcasting Business School as Nancy and I discuss: How to make the most of every opportunity we have to speak live or virtually. What we need to be doing when we get interviewed on other podcasts to ensure our branding stands out. The huge advantages of being "niched down" Connect with Nancy: https://getknowngetpaid.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

Lately I've been doing a lot of research on various paid advertising platforms and methods that we can use to increase our downloads and this episode is going to be the first of many Paid Advertising Review episodes. Check out episode 137 of Podcasting Business School as I do a deep dive review of my experience and results from advertising on the Overcast.FM platform. In this episode I break down: A mini checklist to go through BEFORE you pay for advertising for your show. An overview of what advertising looks like on Overcast. The strategy I used to save $1,100 on my ad. The GIANT mistake I made on my first ad that hurt my performance. Four tips to help you have a very successful ad on the Overcast platform. My specific results from my Overcast ads including how many new subscribers I acquired. Here is the link to the Overcast.FM advertising page: https://overcast.fm/ads *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

I know that many of us have felt some serious business strain and stress from the COVID 19 pandemic so I wanted to bring in someone that can share some ideas about how we can shift our mindset and our business during this challenging time in our lives. Brian Bogert is a human behavior and performance coach, speaker, business strategist and philanthropic leader who helps people make their best even better. Check out episode 136 of Podcasting Business School as Brian and I discuss: The tragic injury he had when he was a child and how that shaped his mindset moving forward. The reason we should all shift out mental conversation to asking ourselves "WHAT" based questions instead of "WHY" based questions right now. How he has pivoted his online brand and marketing strategies during the pandemic. His advice for someone that is wanting to continue to grow their brand right now and make their business "pandemic proof". Here is how you can connect with Brian: https://brianbogert.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

If you are a podcaster that is interested in ramping up your downloads and connecting with ideal podcast listeners that may turn into customers.....this technique will be your JAM! Now, that being said, this is NOT a "quick and easy fix" type of a method. You are going to have to put in some work, plant some seeds, nurture relationships, and then the harvest comes! Check out episode 135 of Podcasting Business School as I dive through the details of my FB Group Expert Method where I will discuss: The key questions you need to understand about your ideal podcast listeners. How to figure out where your ideal listeners are hanging out on Facebook. Criteria for how to choose which FB groups you want to start adding value to as an expert. The EXACT participation methods that are working well for me while respecting the rules of each community I'm a part of. Some BONUS connection tips that will take your networking game to the next level! *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

This episode is going to over deliver on two key aspects of podcasting business building: 1. How to quickly grow your email list with IDEAL audience members. 2. How to structure your offer pricing and how to introduce offers at various price levels. I'm bringing in my Pod Pal Michael Neeley from The PodQuest Show to deliver the goods on these topics! Michael is a veteran podcaster with several shows that are all monitized and growing rapidly. I recently spoke at his PodQuest virtual event and he blew my mind with his info on email list growth and sales structure and strategy so I knew I needed to have him on the show to deliver on these topics......and of course...he CRUSHED IT! Check out episode 134 of Podcasting Business School as we dive deep on the topics of: His lessons learned from converting his live event into a virtual event because of the pandemic. The specific details of his group giveaway technique that can literally add thousands of people to your email list. How to use the group giveaway technique as an income generation source. His best practices for creating pricing tiers for your offers. Specific advice on when and when not to deliver offers at various price points. There is a LOT of gold in this episode so take good notes Pod Pals! Connect with Michael: www.PodQuest.net/live Use the promo code PBS450 for a SWEET discount on his event! *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

Hey Pod Pals! It's time for another Podcast Audit episode! Check out episode 133 of Podcasting Business School as I'm joined by Robert Crandall from the Short Storiess podcast, Jacob Andreae from the Mind Your Body Podcast, and Janet Gourand from the Goodbye to Alcohol podcast. In these Podcast Audit sessions we discuss: Strategies on how to get to 1,000 downloads per episode. How to monetize your show with a "Patreon Model" with bonus access for listeners. How to build a coaching business around a health podcast. *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

One of the biggest holes in my podcast marketing skill set has to do with using Facebook and Instagram ads to grow my show. I've "donated" a LOT of my hard earned money testing things out and trying to decode this strategy on my own and today I'm FINALLY tagging in a FB and IG ads expert to show us how it's done! Salome Schillack is an Online Marketing and Facebook Ads Strategist. She helps online course creators launch, scale and grow their courses and membership programs faster with clever Facebook and Instagram ads strategies that work. Check out episode 132 of Podcasting Business School as Salome and I discuss: The ad strategy that NO ONE ELSE is talking about that is helping her clients engage with their ideal audience and pay a lot less when they run conversion ads. Specific ad strategies to use when we are just starting out with a very small warm audience. What metrics we should watch to know if our ads are getting a good response. How much we should invest daily on specific types of ads with different objectives. She also breaks down her specific recommendations on how to run ads to promote our podcast or a podcast episode. The content we cover in this episode has already been a huge game changer for me and I think you are going to absolutely love it too! Connect with Salome: https://shineandsucceed.com/ *********************************************************** Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

Are you a podcaster that is interested in things like ramping up your downloads and your audience engagement with IDEAL podcast listeners? Check out episode 131 of Podcasting Business School as I dive DEEP on a download growth technique I call The Zoom Party. In this episode I will discuss: Who this technique is best suited for. Why this technique is so effective right now. The exact process on how to pull this off with your audience. My pro tips to make sure you take your Zoom Party to the next level. Ready to stop hearing crickets when you release new episodes? Check out my brand new Download Growth Club www.DownloadGrowthClub.com

One of the things that many podcasters crave (myself included) is having a connected relationship with our podcasting audience. It's always SO NICE to get that email or DM that says "You are making a difference for me!"......but many of us are hearing crickets from our podcast audience. With this episode I'm bringing in Jessica Kupferman from She Podcasts to help us build a legion of raving podcast audience members. She is also going to deliver some amazing podcasting tips! Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 18,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Check out episode 130 of Podcasting Business School as Jessica and I discuss: Tips for creating and nurturing a massive Facebook community. How she developed a paid membership option that she could market to her free community. The ONE huge mistake she wishes podcasters would quit making. Her biggest podcasting business epic fail moment. How she would make her first $1,000 if she had to start all over again from scratch with her show. Connect with Jessica: https://www.shepodcasts.com/ Ready for some Podcasting Business Coaching? My Podcasting Business Coaching Starter Pack is on sale this week. Use the promo code PODPAL at checkout to save $50 www.PodcastingBusiness.School

I think that one of the areas of business and marketing that podcasters struggle with is building and using lead magnets to grow their email list. Check out episode 129 of Podcasting Business School as I discuss: Why podcasters need to start using lead magnets. When we should use lead magnets and which platforms we should be promoting them on. SIX ideas for highly effective lead magnets that I've used. The HUGE mistake that I see my Pod Pals making that I want you to avoid. A new free tool that I have created to help you build your next lead magnet in 5 days or less so that you can get in the game and start building your email list! Download the FREE 5-Day Podcasting Lead Magnet Bootcamp mini course here: https://www.transformationcoach.me/podcasting-business-builders

Ok....you've launched your show.....the next step is to ramp up your show quality and level up your podcasting skills so you can grow your audience! Today I'm bringing in Rock and Zach from SquadCast to deliver some tips on how to be better podcasters and host an amazing show. Check out episode 128 of Podcasting Business School as we discuss: The major issues they set out to solve around recording high quality podcast interviews. The difference between recording a podcast on SquadCast vs Zoom. Some simple tips to help podcasters instantly improve their audio quality. Connect with Rock & Zach: https://squadcast.fm/ You're invited to my next Pod Pals Zoom Party where you can connect and share podcast growth strategies with podcasters from all over the world with all experience levels: Join the next session for FREE at: www.PodcastingBusiness.School

Since the pandemic hit we've all been spending a LOT more time on virtual stages like Zoom and with today's episode I'm going to show you how to ROCK this virtual stage and use it to build your podcasting platform and ramp up your downloads. Check out episode 127 of Podcasting Business School as I deliver tips around how you can rock the Zoom stage both as a presenter and an audience member. In this episode I will teach you: The simple adjustment I make at the beginning of each zoom chat that helps me promote my podcast. How to use the chat feature to get more downloads. How to stand out in the crowd as a virtual stage speaker. What I'm calling "The Great Advantage" that a virtual stage provides over a live stage and how you can use this strategy to grow your community like crazy! You're invited to my next Pod Pals Zoom Party where you can connect and share podcast growth strategies with podcasters from all over the world with all experience levels: Join the next session for FREE at: www.PodcastingBusiness.School

Do you ever get frustrated because you are putting in the work to grow your show and you still aren't seeing your download numbers increase? Maybe it's time to consider using paid ads to ramp up your downloads? Check out episode 126 of Podcasting Business School as my friend Katie Krimitsos gives us some amazing strategies for exploding your download growth with paid ads. In this episode Katie and I discuss: The specific platforms she is using for paid ads and what is working the best on each platform. How you can get FREE advertising on certain podcast player platforms. Who should NOT be using paid ads right now. If she were starting from scratch with a brand new show, how she would invest $1,000 on ads. Katie Krimitsos is a mom, wife, adventurer, podcaster, seeker and change maker. She's committed to brightening the light of women around the world through the Women's Meditation Network podcast and Sleep Meditations for Women podcast, both of which provide guided meditations created with the special journey of women in mind. Connect with Katie: https://womensmeditationnetwork.com/ Ready to come on the show and do a FREE Podcast Audit Interview? www.PodcastingBusiness.School

With this episode of Podcasting Business School I'm delivering my best podcasting tips to three of my Pod Pals. If you are curious about how to use Instagram to get more downloads, how to build a sponsorship pipeline, or the steps needed to go full time as a podcaster then this episode will be your JAM! Check out episode 125 of Podcasting Business School as I do three Podcast Audit sessions with: Susmitha Veganosaurus from The Feel Good Factor podcast. We chat about some tips on how to use Instagram to get more downloads and audience engagement. Tamar Medford from The Road To Health podcast. We discuss strategy around being able to go full time as a podcaster. Rachel Gregory from the Metflex and Chill podcast. We talked about how to form a sponsorship pipeline. Here's how you can connect with my Podcast Audit guests from this episode: Susmitha Veganosaurus: https://www.veganosaurus.com/category/the-feel-good-factor-podcast Tamar Medford: https://www.theroadforward.ca/ Rachel Gregory: https://www.metflexlife.com/ Ready to come on the show and do a FREE Podcast Audit? www.PodcastingBusiness.School

One of the mindset shifts that has been a major game changer for me on my podcasting journey was when I realized that I was a member of the media.....and I essentially was the owner of a media company. There are many ways to leverage our status as media members once we have made this mindset shift and today I'm chatting someone who has mastered the process: Laura Powers from the Powers Hour Podcast. Check out episode 124 of Podcasting Business School as Laura gives us her best podcasting tips on the topics of: How she leverages her media status to get access to special events and high level interviews. What is was like being interviewed by Will Ferrell as Ron Burgundy. How we can monetize our show by selling our own products and services. A quick tip for podcast growth. Connect with Laura: www.PowersHour.biz Ready to network, share ideas, and connect with a community of amazing podcasters? Join our FREE Podcasting Business School community: www.PodcastingBusiness.School

Do you suffer from podcast download depression? Many podcasters do, and today I'm here to deliver four tips to help you drive UP your downloads. Now, I'm not talking about just getting downloads....I'm talking about getting downloads from your IDEAL audience members that could become paying clients. Check out episode 123 of Podcasting Business School as I discuss: How you should be using the search feature of Apple Podcasts to connect with your ideal audience members and get booked on more shows. How I'm using podcast intro promo swaps and the exact script I use when I do these. My number ONE download growth method that I'm using right now.....that no one else is even talking about! Why you need to be doing follow up interviews with your guests on IG and how to get their audience members to listen to your podcast. Ready to network, share ideas, and connect with a community of amazing podcasters? Join our FREE Podcasting Business School community: www.PodcastingBusiness.School