Podcasting Business School

I truly believe that the coaching style podcast episodes that I do weekly called Podcast Audits are my secret weapon for my podcasting business and monetization strategy. In this episode I'm going to focus in on FIVE big mistakes that I see my Pod Pals making when they are starting to do these types of episodes. ***** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 334 of Podcasting Business School where I do a Podcast Audit of the It's All Connected podcast. **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

For most of my Podcasting Business School listeners the primary goal of their podcast is to generate income or grow an existing income source via a podcast. In this episode I'm going to break down two revenue generation techniques that are popular in the podcasting space.... Guest to Client vs Coaching Style episodes If you are ready to make 2023 the year that you start making REAL money in podcasting then you need to understand the differences between these two strategies. ***** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 332 of Podcasting Business School where I do a Podcast Audit of the Our Friendly World with Fawn and Matt podcast. **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

I've been podcasting since 2015 and I truly believe that the easiest path to monetization for most podcasters is with a coaching/consulting offer.......NOT sponsorships. In this episode I'm going to plead my case for a coaching/consulting offer focus and I'm going to show you how ANY podcaster can monetize with coaching/consulting........even podcasters that don't "sell anything" or consider themselves to be a coach! **** Join my FREE 3 Week Coaching & Consulting Think Tank: https://www.podcastingbusiness.school/ This free challenge begins on January 17th, 2023 so get signed up today!

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 330 of Podcasting Business School where I do a Podcast Audit of the Doodle Pro podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

My weekly newsletter strategy is one of the most important parts of my podcasting business because it helps me initiate opportunities to engage directly with my podcast listeners. Many of my Pod Pals absolutely hate email marketing and honestly.....their emails kinda suck because of that! But.....it doesn't have to be that way! Check out episode 329 and discover my newsletter ninja moves that might have you and your listeners actually looking forward to your weekly newsletter. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 328 of Podcasting Business School where I do a Podcast Audit of the Evolving with Nita Jain podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

In this episode I'm going to teach you about why I LOVE livestreaming on Instagram and how I'm using four specific IG Live techniques to help me ramp up my podcast audience engagement, increase downloads, and rev up my sales. **** Sign up to be a guest on my Podcasting Profits for Service Providers IG Livestream: https://calendly.com/transformationcoach/podcasting-profits-for-service-providers ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 326 of Podcasting Business School where I do a Podcast Audit of the How To Write The Future podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

In this episode I'm going to show you how to avoid the mistake of randomly putting out content and adding a sales CTA to it when we are in sales mode. I will teach you a simple three phase system that you can use to curate targeted content that your audience will love AND it will lead to more conversions into your offer or CTA. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 324 of Podcasting Business School where I do a Podcast Audit of the Bewitching The Home podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

The longer that I'm a podcaster the more I realize how important our podcast SEO is! So I thought it was time to help all of my Pod Pals correct a MAJOR podcast SEO mistake. Top Four Takeaways from this episode: 1. How podcast SEO is different than website SEO. 2. Figuring out what keywords your ideal listeners are using to search for podcasts. 3. What to do with the keywords once you discover them! 4. Pro tips for getting your audience to help you with your podcast SEO keyword discovery. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 322 of Podcasting Business School where I do a Podcast Audit of the Impactful Parenting podcast. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

I spend exactly $0.00 dollars per year on Facebook and Instagram ads to promote my podcast. Instead I invest heavily into podcast player app ads which allow me to market directly to podcast listeners in targeted podcasting categories. Check out episode 321 of Podcasting Business School as I discuss: *Why I advertise on podcast player apps instead of FB and IG. *One podcast player app that I recommend for banner ads. *One audio ad app that you should AVOID using right now. *Pro tips for optimizing your podcast player app ad budget. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 320 of Podcasting Business School where I do a Podcast Audit of the Inside The Mix podcast. ****** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

Every podcaster would like to have more people listening to their show but few people understand how to get the job done effectively. In this episode I'm going to give you: Four strategies for acquiring new listeners. Three strategies to make sure your subscribers keep listening. My currently download growth game plan for my show that produced an all time high download month in October 2022. ******************** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 318 of Podcasting Business School where I do a Podcast Audit of The Dawnversations podcast. ****** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

As a podcaster it can been very easy to fall into the trap of looking at the WRONG info and beating ourselves up about our numbers. In this episode I'm going to help you focus on the REAL numbers that you need to understand when it comes to your show. Topics discussed: How many podcasts have actually been launched? How to know if you have a top 50% podcast. A podcast benchmark for podcasters in their 1st year. Why you shouldn't do month to month download comparisons. ******************** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 316 of Podcasting Business School where I do a Podcast Audit of The HEA Book Club podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

One of my Pod Pals recently reached out and asked if I could do an episode to get them fired up to restart their podcasting journey....and THIS is that episode. This episode is for you IF: 1. You have thought about quitting. 2. Your show is currently "on a pause". 3. You are starting to realize that this podcasting thing is a lot harder than you expected it to be. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 314 of Podcasting Business School where I do a Podcast Audit of the Are We Home Yet? podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

You've got podcast audience engagement questions.....and I've got the answers Pod Pals! Check out episode 313 as I answer questions such as: CTA Strategies....How often and how many? Do ratings and reviews actually mean anything? How can you create a HUB for your podcast community? Ideas for thinking outside of the box to connect with your audience. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 312 of Podcasting Business School where I do a Podcast Audit of The Lowe Down with Kevin Lowe podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

In episode 309 I discussed how important it is to give your community a chance to be a community and in this episode I give you three specific strategies to do this! Check out episode 311 as I discuss: Why it's a good idea to make your audience a part of your show. Ideas for including your audience in your intro and outro. How to recruit people for coaching and community style episodes. Two pro tips to help you set your expectations. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/ **************** Links mentioned in this episode: Send me your favorite episode audio on Speakpipe: https://www.speakpipe.com/PodcastingBusinessSchool Sign up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit Sign up for the next Pod Pals Zoom Party: https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 310 of Podcasting Business School where I do a Podcast Audit of the Money Mindset podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

The most frequently asked question I get from my Pod Pals is "How do I ramp up my podcast audience engagement?". In this episode I discuss: Understanding the three podcast brand levels. Why most people don't take action when they hear your podcast CTA. How to take advantage of having a smaller podcast audience. How to stand out as a community builder. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 308 of Podcasting Business School where I do a Podcast Audit of the GROW Equation podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

If you have ever wanted to grow your podcast into a full blown media company this episode is for you Pod Pals! Check out episode 307 of Podcasting Business School with Erica Mandy from the Newsworthy podcast. Topics Discussed: Erica's biggest challenge as her company has grown. Erica's current sponsorship strategy for her daily news podcast. Erica's tips for hiring great team members. How the Newsworthy team keeps their content fresh with new show segments. Connect with Erica: https://www.theNewsWorthy.com **************** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 306 of Podcasting Business School where I do a Podcast Audit of The Confident Healer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

If you ever feel like it is SO HARD to get any engagement out of your podcast audience then this episode is for you! Check out EP 305 of Podcasting Business School as I discuss: How I used Speakpipe to make my listeners a part of episode 300. Four specific ways to use Speakpipe to level up your audience engagement. The power of doing podcast promo intro swaps. A simple tip to use to ramp up sales the next time you are doing a program launch. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 304 of Podcasting Business School where I do a Podcast Audit of The Inspired Way podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

This week I'm going to dish out some of my top financial strategies that have helped me save at tax time AND set me up for an early retirement. Top takeaways from this episode: Three types of investment accounts with tax savings benefits. Why I never spend money that is in my Health Savings Account (HSA). The type of investment account that allows you to inbest as an individual and as a business. Why I use a Traditional IRA instead of a Roth IRA. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 302 of Podcasting Business School where I do a Podcast Audit of the Profitable Photographer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Do you ever stress out about things like paying yourself, paying taxes, or paying your operating expenses? What about paying down debt or being able to invest for your retirement? In this episode I will break down how I use the amazing Profit First system in my Podcasting Business. Get the Profit First book on Amazon or Audible: https://amzn.to/3Q2nt0D Top takeaways from this episode: The typical entrepreneurial stressors that this system has solved for me. The one change I made to the traditional Profit First bucket system. The exact percentages that I allocate to each Profit First bucket with my business. My strategy for adjusting my bucket allocations when operating expenses increase. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

For episode 300 I wanted to share FIVE of my top lessons learned in my podcasting career so far. In this episode I also featured several of my podcast audience members who submitted audio clips of their top lesson learned from listening to Podcasting Business School! ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

I'm doing a 90 day marketing experiment with the Pinterest platform to see if it is worth my time as a marketing platform for my podcast. Before I started this experiment I brought in my friend Ashley Fern to help me get the basics of the Pinterest platform. Check out EP 299 of Podcasting Business School as we discuss: Why podcasters should consider starting a Pinterest account. Basic Pinterest tips to help you get started correctly. The type of content that gets the most engagement on Pinterest. Common Pinterest mistakes that we must avoid. **** Connect with Ashley: www.pinnedblessings.com ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 298 of Podcasting Business School where I do a Podcast Audit of the Snail Trail 4x4 Off-Road podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Do you ever feel confused about what offers you should create for your podcast audience? Check out episode 297 of Podcasting Business School as I create some clarity around your offers with my Podcast Monetization Difficulty Scale. Topics discussed: Where you should be focusing your business building efforts. Why I recommend starting with a coaching or consulting offer. A simple tip to help you increase sales for your online course. Why I consider sponsorships and affiliate marketing to be level four offers. ****** Get signed up for our next Pod Pals Zoom Party https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 296 of Podcasting Business School where I do a Podcast Audit of the Divorce, Etc podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

I've launched three different podcasts and I've rebranded all of them at some point.....it happens Pod Pals! Check out episode 295 of Podcasting Business School as I teach you about my Podcast Rebranding Tips! Topics Covered: The three questions to consider when you think you may need to rebrand your show. Three things to include in your new podcast name. My three week podcast rebranding game plan. How to get you ideal listeners excited about your rebranded show. ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 294 of Podcasting Business School where I do a Podcast Audit of the Mission Manhood podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Lately I've been noticing that all of the people that are hiring me for coaching are discovering my show by doing searches on podcast player apps like Apple Podcasts or Spotify. This is PROOF that podcast SEO and keywords are very important and we are going to dive deep into some podcast SEO tips with this episode. Key takeaways: The best way to discover which keywords to focus on with your podcast SEO. Three zones to focus on with your podcast SEO. Three signs that you might need to change the name of your podcast. How to find the perfect mix of keywords and scroll stoppers for your podcast episode titles. ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 292 of Podcasting Business School where I do a Podcast Audit of the American Hauntings podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Whether you have Funnel Fear or Funnel FOMO this episode is going to help you out Pod Pals! Jan Ditchfield is here to help us optimize what we have cooking (or simmering) with our podcasting business funnel. Check out episode 291 of Podcasting Business School where Jan and I discuss: Five things that need to be in place BEFORE you try to sell something. The importance of always having an active offer. The sales conversion rates to shoot for and how to improve them. How to properly analyze your launch results. Connect with Jan: https://www.janditchfield.co/ ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 290 of Podcasting Business School where I do a Podcast Audit of the Remix My Fitness podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Have you ever wanted to totally nerd out on a sub topic inside of your podcast niche content? Maybe you have wondered how to use your podcast to convert more listeners into customers during a launch. Check out episode 289 of Podcasting Business School as I unpack my Workshop Week Strategy. Topics discussed: What exactly is a Workshop Week and who should consider using this strategy? Three different ways to use a Workshop Week on your show. Three Pro Tips to make sure that your Workshop Week content serves your audience. Two examples of how I've used a Workshop Week with my show. ***************** Get signed up for my next Pod Pals Zoom Party: https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 288 of Podcasting Business School where I do a Podcast Audit of the Maximum Lawyer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Many podcasters think that the ONLY way to have a podcast is to produce content by doing podcast interviews.....and I'm here to tell you that isn't the case Pod Pals! In fact, it might be a wise decision for you to stop doing interviews on your show! Check out episode 287 of Podcasting Business School where I will dive into: *Who SHOULD and who SHOULD NOT be focusing on interview episodes. *Three GIANT problems with interview style podcast episodes. *The #1 podcasting industry LIE about doing interviews on your podcast. *The ONLY four reasons why you should do an interview episode on your podcast. **** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 286 of Podcasting Business School where I do a Podcast Audit of the Will Work 4 podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit