Podcasting Business School

I spend exactly $0.00 dollars per year on Facebook and Instagram ads to promote my podcast. Instead I invest heavily into podcast player app ads which allow me to market directly to podcast listeners in targeted podcasting categories. Check out episode 321 of Podcasting Business School as I discuss: *Why I advertise on podcast player apps instead of FB and IG. *One podcast player app that I recommend for banner ads. *One audio ad app that you should AVOID using right now. *Pro tips for optimizing your podcast player app ad budget. ******* Get your FREE copy of my Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 320 of Podcasting Business School where I do a Podcast Audit of the Inside The Mix podcast. ****** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

Every podcaster would like to have more people listening to their show but few people understand how to get the job done effectively. In this episode I'm going to give you: Four strategies for acquiring new listeners. Three strategies to make sure your subscribers keep listening. My currently download growth game plan for my show that produced an all time high download month in October 2022. ******************** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 318 of Podcasting Business School where I do a Podcast Audit of The Dawnversations podcast. ****** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

As a podcaster it can been very easy to fall into the trap of looking at the WRONG info and beating ourselves up about our numbers. In this episode I'm going to help you focus on the REAL numbers that you need to understand when it comes to your show. Topics discussed: How many podcasts have actually been launched? How to know if you have a top 50% podcast. A podcast benchmark for podcasters in their 1st year. Why you shouldn't do month to month download comparisons. ******************** Sign up for the Download Growth Club and use the promo code GROW to save $50 on your first month. https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=GROW

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 316 of Podcasting Business School where I do a Podcast Audit of The HEA Book Club podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

One of my Pod Pals recently reached out and asked if I could do an episode to get them fired up to restart their podcasting journey....and THIS is that episode. This episode is for you IF: 1. You have thought about quitting. 2. Your show is currently "on a pause". 3. You are starting to realize that this podcasting thing is a lot harder than you expected it to be. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 314 of Podcasting Business School where I do a Podcast Audit of the Are We Home Yet? podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

You've got podcast audience engagement questions.....and I've got the answers Pod Pals! Check out episode 313 as I answer questions such as: CTA Strategies....How often and how many? Do ratings and reviews actually mean anything? How can you create a HUB for your podcast community? Ideas for thinking outside of the box to connect with your audience. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 312 of Podcasting Business School where I do a Podcast Audit of The Lowe Down with Kevin Lowe podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

In episode 309 I discussed how important it is to give your community a chance to be a community and in this episode I give you three specific strategies to do this! Check out episode 311 as I discuss: Why it's a good idea to make your audience a part of your show. Ideas for including your audience in your intro and outro. How to recruit people for coaching and community style episodes. Two pro tips to help you set your expectations. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/ **************** Links mentioned in this episode: Send me your favorite episode audio on Speakpipe: https://www.speakpipe.com/PodcastingBusinessSchool Sign up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit Sign up for the next Pod Pals Zoom Party: https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 310 of Podcasting Business School where I do a Podcast Audit of the Money Mindset podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

The most frequently asked question I get from my Pod Pals is "How do I ramp up my podcast audience engagement?". In this episode I discuss: Understanding the three podcast brand levels. Why most people don't take action when they hear your podcast CTA. How to take advantage of having a smaller podcast audience. How to stand out as a community builder. **************** SIGN UP for my FREE 3 Week Podcast Super Fan Accelerator. https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 308 of Podcasting Business School where I do a Podcast Audit of the GROW Equation podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

If you have ever wanted to grow your podcast into a full blown media company this episode is for you Pod Pals! Check out episode 307 of Podcasting Business School with Erica Mandy from the Newsworthy podcast. Topics Discussed: Erica's biggest challenge as her company has grown. Erica's current sponsorship strategy for her daily news podcast. Erica's tips for hiring great team members. How the Newsworthy team keeps their content fresh with new show segments. Connect with Erica: https://www.theNewsWorthy.com **************** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 306 of Podcasting Business School where I do a Podcast Audit of The Confident Healer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

If you ever feel like it is SO HARD to get any engagement out of your podcast audience then this episode is for you! Check out EP 305 of Podcasting Business School as I discuss: How I used Speakpipe to make my listeners a part of episode 300. Four specific ways to use Speakpipe to level up your audience engagement. The power of doing podcast promo intro swaps. A simple tip to use to ramp up sales the next time you are doing a program launch. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . Then check out EP 304 of Podcasting Business School where I do a Podcast Audit of The Inspired Way podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

This week I'm going to dish out some of my top financial strategies that have helped me save at tax time AND set me up for an early retirement. Top takeaways from this episode: Three types of investment accounts with tax savings benefits. Why I never spend money that is in my Health Savings Account (HSA). The type of investment account that allows you to inbest as an individual and as a business. Why I use a Traditional IRA instead of a Roth IRA. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 302 of Podcasting Business School where I do a Podcast Audit of the Profitable Photographer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Do you ever stress out about things like paying yourself, paying taxes, or paying your operating expenses? What about paying down debt or being able to invest for your retirement? In this episode I will break down how I use the amazing Profit First system in my Podcasting Business. Get the Profit First book on Amazon or Audible: https://amzn.to/3Q2nt0D Top takeaways from this episode: The typical entrepreneurial stressors that this system has solved for me. The one change I made to the traditional Profit First bucket system. The exact percentages that I allocate to each Profit First bucket with my business. My strategy for adjusting my bucket allocations when operating expenses increase. ******** Sign up for a FREE Podcast Profit Potential discovery call: https://calendly.com/transformationcoach/consultation

For episode 300 I wanted to share FIVE of my top lessons learned in my podcasting career so far. In this episode I also featured several of my podcast audience members who submitted audio clips of their top lesson learned from listening to Podcasting Business School! ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

I'm doing a 90 day marketing experiment with the Pinterest platform to see if it is worth my time as a marketing platform for my podcast. Before I started this experiment I brought in my friend Ashley Fern to help me get the basics of the Pinterest platform. Check out EP 299 of Podcasting Business School as we discuss: Why podcasters should consider starting a Pinterest account. Basic Pinterest tips to help you get started correctly. The type of content that gets the most engagement on Pinterest. Common Pinterest mistakes that we must avoid. **** Connect with Ashley: www.pinnedblessings.com ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 298 of Podcasting Business School where I do a Podcast Audit of the Snail Trail 4x4 Off-Road podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Do you ever feel confused about what offers you should create for your podcast audience? Check out episode 297 of Podcasting Business School as I create some clarity around your offers with my Podcast Monetization Difficulty Scale. Topics discussed: Where you should be focusing your business building efforts. Why I recommend starting with a coaching or consulting offer. A simple tip to help you increase sales for your online course. Why I consider sponsorships and affiliate marketing to be level four offers. ****** Get signed up for our next Pod Pals Zoom Party https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 296 of Podcasting Business School where I do a Podcast Audit of the Divorce, Etc podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

I've launched three different podcasts and I've rebranded all of them at some point.....it happens Pod Pals! Check out episode 295 of Podcasting Business School as I teach you about my Podcast Rebranding Tips! Topics Covered: The three questions to consider when you think you may need to rebrand your show. Three things to include in your new podcast name. My three week podcast rebranding game plan. How to get you ideal listeners excited about your rebranded show. ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 294 of Podcasting Business School where I do a Podcast Audit of the Mission Manhood podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Lately I've been noticing that all of the people that are hiring me for coaching are discovering my show by doing searches on podcast player apps like Apple Podcasts or Spotify. This is PROOF that podcast SEO and keywords are very important and we are going to dive deep into some podcast SEO tips with this episode. Key takeaways: The best way to discover which keywords to focus on with your podcast SEO. Three zones to focus on with your podcast SEO. Three signs that you might need to change the name of your podcast. How to find the perfect mix of keywords and scroll stoppers for your podcast episode titles. ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 292 of Podcasting Business School where I do a Podcast Audit of the American Hauntings podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Whether you have Funnel Fear or Funnel FOMO this episode is going to help you out Pod Pals! Jan Ditchfield is here to help us optimize what we have cooking (or simmering) with our podcasting business funnel. Check out episode 291 of Podcasting Business School where Jan and I discuss: Five things that need to be in place BEFORE you try to sell something. The importance of always having an active offer. The sales conversion rates to shoot for and how to improve them. How to properly analyze your launch results. Connect with Jan: https://www.janditchfield.co/ ***** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 290 of Podcasting Business School where I do a Podcast Audit of the Remix My Fitness podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Have you ever wanted to totally nerd out on a sub topic inside of your podcast niche content? Maybe you have wondered how to use your podcast to convert more listeners into customers during a launch. Check out episode 289 of Podcasting Business School as I unpack my Workshop Week Strategy. Topics discussed: What exactly is a Workshop Week and who should consider using this strategy? Three different ways to use a Workshop Week on your show. Three Pro Tips to make sure that your Workshop Week content serves your audience. Two examples of how I've used a Workshop Week with my show. ***************** Get signed up for my next Pod Pals Zoom Party: https://www.podcastingbusiness.school/Pod-Pals-Zoom-Party

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 288 of Podcasting Business School where I do a Podcast Audit of the Maximum Lawyer podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Many podcasters think that the ONLY way to have a podcast is to produce content by doing podcast interviews.....and I'm here to tell you that isn't the case Pod Pals! In fact, it might be a wise decision for you to stop doing interviews on your show! Check out episode 287 of Podcasting Business School where I will dive into: *Who SHOULD and who SHOULD NOT be focusing on interview episodes. *Three GIANT problems with interview style podcast episodes. *The #1 podcasting industry LIE about doing interviews on your podcast. *The ONLY four reasons why you should do an interview episode on your podcast. **** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 286 of Podcasting Business School where I do a Podcast Audit of the Will Work 4 podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit

Many podcasters are out there looking to ramp up their brand's presence on YouTube so with this episode I'm bringing in YouTube expert Chris Zissis to help us out! Topics covered: *Quick tips to help podcasters ramp up their YouTube presence. *How much time it takes to produce good YouTube content. *Should podcasters have a unique strategy for their YouTube content? *Chris's unique system for cash cow YouTube channels. Connect with Chris: [email protected] **** Pick up your FREE copy of the Podcast Growth Scorecard: https://www.podcastingbusiness.school/scorecard

Where should most of your podcasting efforts be right now??? Monetization or Download Growth??? Check out episode 284 of Podcasting Business School to learn about the Three Podcast Focus Phases and my suggestion for where your effort needs to be right now! ***** Registration for the Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

Once you have mapped out your Ideal Listener Journey (like we did in episode 282!)...it's time to put together the ideal offer for your ideal podcast listeners and then activate them to get them engaged in your brand. Check out episode 283 of Podcasting Business School as we continue to build out your Community To Client Bridge. ***** Registration for the Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

Do you ever feel like you are struggling to stand out from your competitors in your niche? Today's topic may very well be a game changer for you Pod Pal! Check out episode 282 of Podcasting Business School as I help you map out your Ideal Listener Journey for your brand so that you can stand out and own your market. ***** Registration for the Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

It's time to figure out exactly where you are at in the Podcasting Success Timeline. Check out episode 281 of Podcasting Business School as I unpack the four phases and tell you: *Which phase you are in. *Why you are in that phase. (The symptoms) *The exact steps you need to take to progress to the next phase. ***** Registration for the Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

Do you have a podcasting hobby or a podcasting business! Check out episode 280 of Podcasting Business School to learn about what steps you need to start taking to be able to LOVE your show like a hobby AND build it like a business. This is day one of our Podcasting Business Workshop Week. Stay tuned for four more episodes all about building your podcasting business! ***** Registration for the Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 279 of Podcasting Business School where I do a Podcast Audit of the Low Carb Hustle podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit ****** Registration for my Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

Imposter syndrome is a real thing in the podcasting world and I'm hoping that this episode helps all of my Pod Pals get out of their own head and realize where their brand is currently at and what they need to be focusing on to grow. Check out episode 278 of Podcasting Business School where we discuss: Which brand level your show is at and why it really matters. How to take advantage of having a social media presence or an email list. What to focus on if you are starting with ZERO followers. How to get out of your head and avoid imposter syndrome. ****** Registration for my Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 277 of Podcasting Business School where I do a Podcast Audit of the Midlife Fulfilled podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit ****** Registration for my Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

Many podcasters don't have a ton (or any) money to throw at ads for audience growth so with this episode we are going to cover some of my top tips for audience and business growth that are 100% FREE! Check out episode 276 of Podcasting Business School! Top Takeaways: Three free ways to ignite your audience growth. Why you should be sponsoring your own podcast episodes. The types of connection experiences that are building my client roster. Your top focus point for when you start to build your podcasting business. ****** Registration for my Podcasting Business Bootcamp BETA group is OPEN and bootcamp starts on 7.18.22. GET SIGNED UP! https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 275 of Podcasting Business School where I do a Podcast Audit of the As We Eat podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit ****** Registration for my Podcasting Business Bootcamp BETA group will open on 6.27.22 https://www.podcastingbusiness.school/

I know that many of you have questions about crypto and you might be feeling some FOMO around NFT's and the Metaverse so we are going to cover the basics in this episode with my pod pal Andy Storch from the My NFT Journey podcast. Check out episode 274 of Podcasting Business School as Andy and I discuss what podcasters need to know about NFT's, cryptocurencies, and the Metaverse (Web 3). Topics discussed: What exactly and NFT is and the applications for podcasters. The crypto basics that podcasters need to know. What is Web 3....aka....The Metaverse? How the Metaverse might impact podcasting, workshops, and online events in the future. Connect with Andy: https://andystorch.com/ ****** Registration for my Podcasting Business Bootcamp BETA group will open on 6.27.22 https://www.podcastingbusiness.school/

If you are looking for podcasting tips on topics like: *How to grow your podcast and get more podcast downloads. *How to increase your podcast audience engagement. *How to monetize a podcast. Then check out EP 273 of Podcasting Business School where I do a Podcast Audit of the Finding Self with Jake podcast. ****** Get signed up for a Podcast Audit: https://www.podcastingbusiness.school/podcast-audit ****** Registration for my Podcasting Business Bootcamp BETA group will open on 6.27.22 https://www.podcastingbusiness.school/

Many podcasters do a decent job of marketing their latest episode on the week that it is released....but then.....they let those episodes kinda float out into the ether. Check out EP 272 of Podcasting Business School as I show you how to use ALL of your podcast episodes (even the super old ones!) as high quality marketing assets. Topics discussed: Using your old podcast episodes in your email marketing funnels. What is NOT working with it comes to repurposing your podcast episodes. One quick fix that will ramp up your podcast binge factor. Using your podcast to attract potential customers from Facebook, Clubhouse, and Virtual Summits. ****** Registration for my Podcasting Business Bootcamp BETA group will open on 6.27.22 https://www.podcastingbusiness.school/