160: Using a podcast to grow your existing business with Shannon Waller & Gord Vickman
Podcasting Business School · Adam Schaeuble, Podcasting Consultant
February 25, 202143m 21s
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Show Notes
I know that many podcasters want to figure out how to use their show to grow an existing business.....but they run into road blocks along the way like: WHO is doing WHAT to get this done!??
Check out episode 160 of Podcasting Business School as I chat with Shannon Waller and Gord Vickman from Strategic Coach
In this episode we discuss:
- The value that podcasting has brought to Strategic Coach as a company.
- How they set up systems so that each team member works within their unique ability during the podcasting process.
- What their customer journey looks like and why they never plan to run ads for anything but their own programs and services.
- How podcasters can stay out of "The Gap" mindset when it comes to our download numbers.
- Tips for how companies can take their client's most frequent questions and turn them into podcast episodes.
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