
Per Diem Podcast
283 episodes — Page 2 of 6
S3 Ep 42Scaling with Strategy: Overcoming Control and Building Leadership for Business Growth
In this episode, Keaton Turner provides updates on the podcast's growth and shares insights from his daily errands and office tasks. He highlights family moments and listener reviews, then delves into managing contracts nationwide and the challenges of business expansion. Keaton discusses scaling a business through replication and overcoming micromanagement, emphasizing reinvesting profits for growth and building scalable leadership. He addresses fears of hiring top talent and the importance of intentional growth. The episode explores investing in people, the pitfalls of solo decision-making, and achieving industry leadership through delegation. Keaton also discusses the challenges of relinquishing control, with a sponsor mention from Goodman Construction.

S3 Ep 41Personal Development Journey w/ Justin Rohrer: Growth, Mentorship, and Building a Positive Mindset
In this episode, Keaton Turner delves into personal development, prompted by a question from Justin Rohr and the introduction of the new Ford F-250. He explores the importance of one's inner circle, handling negativity, and the impact of coaching and mentorship. Keaton emphasizes how thoughts shape actions and the need to embrace change confidently. He reflects on influences like Corey Carlson and the effect of visual and auditory inputs on mindset. Recommended readings, including Ryan Holiday's works, are shared, along with insights on music and lifestyle choices affecting stress. Keaton offers advice for younger listeners on making gradual positive changes and finding growth-friendly environments.
S3 Ep 40Finding Your Path: Career Alignment, Self-Awareness, and Advice for Aspiring Professionals
In this episode, Keaton Turner discusses career alignment, exploring hiring, new roles, and the importance of self-awareness. He offers advice for college students entering the workforce and shares a listener's insights on job decisions. Keaton reflects on balancing company and personal goals, tackling the "Sunday scaries," and aligning strengths with career paths. He emphasizes focusing on strengths, handling less interesting tasks, and using tools like the Enneagram test for self-reflection. The episode wraps up with tips on avoiding misaligned paths and planning for success, offering encouragement for listeners.

S3 Ep 39March 28th Reflections: Keaton's Birthday Insights on Life, Business, and Personal Growth
In this birthday episode, Keaton Turner shares memorable moments from a dinner at La Playa in Naples and reveals his thoughts on birthdays, favorite drink orders, and strengths and weaknesses in business. He discusses his journey to Christianity, favorite movie and song, and his first job. Keaton explores being an early bird vs. night owl, goals for his 37th year, and the challenges of starting vs. sustaining a business. He talks about success, the value of a self-operating business, and lessons for his kids. He compares golfing and fishing, considers what he'd rebuild first if everything disappeared, and shares brand emotions. The episode concludes with vacation highlights, advice to his 20-year-old self, and birthday wishes.

S3 Ep 38Chasing Fulfillment: Dreams, Success, and Exploring Faith
In this episode, Keaton Turner dives into his caffeine obsession, morning routine, and a cautionary tale about energy drinks. Reflecting on dreams and their impact, he shares childhood memories and material desires. He discusses personal and professional goals with insights from Eric Spofford on success. The conversation explores happiness, fulfillment, and faith, pondering the transient joy of material achievements. Keaton wraps up with Tom Brady's struggle with fulfillment and the human condition, inviting listeners to explore faith and the fleeting nature of worldly highs.

S3 Ep 37Money Talks: Bonuses, Negotiations, and an Employees Worth
In this episode, Keaton Turner explores the world of money and bonuses, starting with listener messages and financial philosophies. He delves into ownership, stewardship, and the idea of dying with nothing. Keaton highlights the importance of understanding value in financial discussions and the pitfalls of overestimating personal worth. He examines workplace dynamics, focusing on replaceability, negotiation tactics, and handling quitting threats. The episode also covers the impact of overpaying, employee performance evaluation, variable compensation, and long-term incentives, offering insights into salary preparation.

S3 Ep 36How to Get Your Foot in the Door: Strategies for Sales, Branding, and Customer Connection
In this episode, Keaton Turner kicks off with a weather update and a birthday shout-out to Madison. He shares personal and business updates, focusing on the importance of rules in a growing business. Keaton discusses talks with the CFO and a CMO candidate, and answers listener questions. The episode explores strategies for attracting elusive clients, comparing push vs. pull techniques. Keaton covers content capture, LinkedIn strategies, and traditional sales, emphasizing relationship building over automation. He explains how podcasting boosts personal branding and discusses managing customer relationships, overcoming corporate barriers, and identifying customer pain points.

S3 Ep 35Sharp Dressed Man: Confidence, Appearance, and the Details That Make a Difference
In this episode, Keaton Turner begins by sharing Eric Bowman's voicemail and engaging with listeners' feedback. After welcoming listeners back and giving a shoutout to Eric, Keaton recounts a morning encounter that highlights the role of intimacy in business. He explores how appearance influences success, emphasizing the importance of effort in relationships and confidence. Attention to small details is identified as a key to success, and Keaton examines traits of successful individuals. He offers comprehensive advice on fashion and appearance, discussing how looking successful impacts business. The episode delves into the necessity of dressing well, social norms, public perception, and personal responsibility.
S3 Ep 34Breaking Free: Choosing Happiness and Cutting Out Toxic Relationships
Keaton Turner begins the episode by recounting a triggering phone call that sets the stage for a discussion on dealing with toxic people. He examines the stress response associated with toxic relationships and the importance of cutting such influences out of one's life. Keaton delves into the detrimental impact of toxic relationships on well-being and the futility of trying to fix what is broken. He emphasizes choosing happiness and prioritizing personal growth over maintaining negative connections. Keaton reflects on the importance of not being a source of dread for others, offering encouragement to listeners to become the best version of themselves. The episode wraps up with closing thoughts and motivation for positive change.

S3 Ep 33Authenticity in Business: Lessons from Bud Light, Transparency, and Building Genuine Connections
In this episode, Keaton Turner kicks off by celebrating a wedding and introducing guest Dylan Mangum. He recaps previous podcast seasons and dives into Bud Light's marketing strategies, focusing on influencer impacts and financial outcomes for Anheuser Busch. Keaton discusses the importance of consumer perception, transparency in business, and learning from failures. He emphasizes the balance between authenticity and image, attracting genuine customers, and overcoming judgment. Keaton explores building a supportive community, ownership in silent business failures, and Bud Light's missed transparency opportunities. He shares strategies for career advancement at Turner before wrapping up with final thoughts and encouragement.
S3 Ep 32Balancing the Storm: Navigating Work, Life, and Leadership Challenges
Keaton Turner begins by introducing the day's themes, setting the scene on a rainy Saturday. He navigates the complexities of customer relations and the challenges of maintaining control. Keaton shares insights into achieving work-life balance amidst personal struggles and family responsibilities, emphasizing the importance of taking breaks. The episode explores the emotional ripple effect of leadership and the necessity of stress recognition and management. Keaton discusses strategies for self-improvement and work-life balance, highlighting the importance of owning up to errors and acknowledging the mental toll of business. He concludes with reflections on seeking guidance and continuous growth.

S3 Ep 31Who Is Your Biggest Fan: The Power of Self-Confidence in Business and Life
Keaton Turner opens the episode with a warm greeting and shares his thoughts on CONEXPO and recent travel experiences. He delves into the intersection of business and personal growth, emphasizing the power of self-belief and being your own biggest fan. Keaton explores the mindset required for unwavering self-confidence and underscores its importance in business. He discusses the significance of keeping promises to oneself and offers strategies for boosting self-confidence to overcome challenges. Keaton provides insights into managing difficult conversations before engaging with listeners. The episode concludes with a look into Keaton's daily routine, expressions of gratitude, and a heartfelt sign-off.

S3 Ep 30THE RECIPE: How to Go from Scratch to $100M+ | Sales, Capital, Branding, and People
Keaton Turner kicks off the episode with a warm welcome and dives into listener feedback and transformation stories. He shares insights on new projects and the intricacies of starting a business, highlighting the importance of managing cash flow and the benefits of credit lines. Keaton discusses strategies for generating revenue and building brand loyalty, emphasizing the need to master one's craft to outperform competitors. He explores attracting exceptional talent and the significance of teamwork in business. Keaton offers advice for aspiring business owners, focusing on brand development and overcoming financial challenges. The episode concludes with a call for continuous improvement and closing reflections.

S3 Ep 29From Family Lessons to AI Futures: Navigating Technology and Leadership in Business Evolution
Keaton Turner begins with a lesson from Sean Whelan's father before catching up on spring break activities. He shares the rediscovery of podcast mugs and office dynamics, reflecting on his family business background and an Instagram confrontation. The discussion shifts to industry changes, emphasizing social media's impact on recruitment and branding. Keaton explores the role of data in operations and stresses starting small with technology adoption. He delves into technological change, early adoption of autonomy and AI, and leadership's role in embracing tech. Reflecting on past predictions, Keaton discusses building a tech roadmap and the challenge of maintaining attention and relevance. He concludes with future technology predictions and closing remarks.

S3 Ep 28Would I Lie to You Baby? Trust, Transparency, and Relationships: Building Foundations for Growth
In this episode, Railroad Toby kicks things off before Keaton Turner welcomes listeners and shares a coffee shoutout. Keaton reflects on a recent date night and recovering from illness. The conversation explores trust in relationships, covering fidelity, sharing locations, passwords, and avoiding compromising situations. Keaton discusses building and maintaining trust, emphasizing vulnerability, conflict resolution, physical affection, and protecting each other publicly. The episode addresses lies, accountability, and transparency, highlighting trust as the foundation of marriage and parenting. Keaton shares practical trust-building tips, previews an upcoming guest, and concludes with listener appreciation. The episode wraps up with a discussion on men and w

S3 Ep 27Reputation, Nicotine, and a Trip Through the Desert: How Emotional Reactions Affect The Mission
Keaton Turner welcomes listeners back, sharing insights from a chaotic two weeks and providing a health update. He details recent site visits, customer interactions, and issues a nicotine challenge to Carl, reflecting on past quitting successes. Keaton emphasizes the impact of small decisions and praises the Nevada team during a desert drive. He underscores the importance of field visits, handling offensive names, and emotional control to preserve reputation. The discussion covers assessing relationship foundations and recognizing when they are broken. Keaton calls for podcast reviews, updates listeners on Carl's challenge, and explores leadership, ego, accountability, and resolving professional conflicts.

S3 Ep 27Season 3 Intermission
Keaton Turner opens the episode with an introduction and an announcement about an upcoming intermission. He shares a personal update on his mental health journey, emphasizing the importance of sustainability, feedback, and personal growth. Keaton discusses the concept of earning your per diem, linking it to the significance of maintaining faith throughout the process. He concludes the episode with final thoughts, encouraging listeners to reflect on their own growth and sign-off.
S3 Ep 26Effort, Success, and Saying No: Building a Foundation for Growth
Keaton Turner begins the episode with morning motivation and an introduction to the podcast's theme. He emphasizes the importance of effort and self-improvement, engaging with listeners about the podcast's direction. Keaton draws inspiration from Zach Bryan's music, linking it to professionalism and dressing for success. He highlights the significance of focusing on controllable actions and strategies for continuous improvement. The discussion covers the value of practice and repetition in business, and how daily performance influences long-term success. Keaton warns about the consequences of not learning to say "no," and concludes with reflections on growth and success.
S3 Ep 25What Are We Trying to Solve: Addressing Root Causes and Embracing Creativity in Business
In this episode, Keaton Turner reflects on how cold weather sparks new ideas. He discusses the benefits of podcasting through business experiences and introduces a segment featuring Turner Mining Group. The conversation moves to reading body language in team dynamics and sharing sensitive details. Keaton emphasizes identifying root problems in business growth, training, process implementation, and simplifying strategies. He highlights overcoming industry challenges with creative solutions, inspired by innovative companies. Keaton values unconventional solutions and admires creative problem solvers, aiming for lasting solutions.
S3 Ep 24Fall on the Sword: Navigating Leadership Challenges with Accountability
Keaton Turner addresses the importance of accepting responsibility and navigating daily challenges. He discusses handling bad news and the critical nature of responding to failure. A sponsor segment highlights listener appreciation, while positive audience feedback underscores the balance between experience and challenges. Keaton emphasizes accountability and leadership, recognizing the role of silent contributors and mental ownership in resolving issues. He reflects on leadership responsibilities regarding employee failures and stresses the need for action and responsibility. An upcoming episode is announced, followed by final thoughts and a challenge for listeners to engage and reflect.

S2 Ep 23Signature Scent: The Forgotten Pillar of Winning
Keaton Turner kicks off the episode by welcoming listeners and encouraging them to support the podcast. He shares personal and family updates, touching on the seasonal topics of the Super Bowl and current weather. The episode takes a deep dive into the significance of a signature scent, exploring how it affects personal and professional life. Keaton shares listener perspectives on scent, discussing its impact and importance. The conversation concludes with reflections on the role of scent, followed by a wrap-up and sign-off.

S3 Ep 22Death Valley with Brandon Dimmer: Bankruptcy Struggles, Life Challenges, Faith and Resilience
Keaton Turner and Brandon Dimmer kick off the episode discussing morning routines and entrepreneurial challenges. Brandon shares his journey, including a humorous shirtless video story and the early growth struggles of his business. They touch on scaling, cash flow, and a partnership with Hoophaw. As projects grow, Brandon talks about managing back-office tasks and recognizing underlying issues. The episode covers the rock quarry project, Chapter 11 filing, and its implications, along with post-filing strategies. Personal hardships and faith play crucial roles in overcoming challenges. They wrap up with reflections and invite listener stories and support.

S3 Ep 21Chapter 11 Bankruptcy: Lessons in Resilience, Bankruptcy, and Starting Over
In this episode, Caden Cope talks resilience on a rainy day. Newcomer Railroad Toby joins Keaton Turner for upcoming discussions. Keaton reads reviews and addresses a voicemail about the importance of business failure. Brandon Dimmer updates his Chapter 11 bankruptcy. Challenges in the dirt business and unpaid work realities are explored, with insights from Railroad Toby on silent seasons. Keaton shares his near-giving-up moments, offering advice for entrepreneurs. The episode highlights the value of overcoming chaos, with real success emerging from adversity. Dimmer's message on bankruptcy and new beginnings concludes the discussion, encouraging support and sharing.

S2 Ep 20Faith Over Fear: Balancing Growth, Seizing Opportunities, and Taking Action
Keaton Turner engages with feedback from Brock of Haybo Garage Stores, discussing shared business challenges. He explains his decision to skip CONEXPO and addresses a listener's message on scaling. The episode delves into overhead costs and growth strategies, emphasizing risk-taking and decision-making. Keaton reflects on faith, opportunity, and the finite nature of chances, exploring missed opportunities and the "and then" scenario. He discusses balancing overthinking with action, life opportunities, and career timelines. The conversation shifts to embracing change for growth and consistency. Keaton announces the upcoming Rise community call, inviting listeners to get involved and seize opportunities, before concluding with closing remarks.

S3 Ep 19Employee Disappearing Act: Delberts Quitting on Their First Day and Young Studs Stepping Up
Keaton Turner kicks off the episode with Big Valentine, sharing voicemails from Texas and welcoming listeners back to the hotline messages. He reads podcast reviews and tackles listener questions, diving deep into the challenges of hiring from an owner's perspective. Keaton shares personal experiences and difficulties faced during the hiring process, including dealing with unexpected resignations and counter offers. He discusses the search for replacements, the importance of internal promotions, and encouraging employees. The episode highlights success stories of finding the right fit, offering final advice on hiring and believing in internal talent. Keaton concludes with closing remarks and a sponsor mention.

S3 Ep 18“The Sweet Spot” in Life & Business: How to Get There, or Not..
Keaton Turner kicks off the episode with personal updates, highlighting Turner Mining Group's growth. He candidly shares recent struggles and reflections, emphasizing the invaluable lessons gained from experience. Keaton discusses his caffeine habit and its influence on business decisions. A nod to the episode's sponsor, Dirt Gear Co, precedes a discussion on debunking the myth of a "sweet spot" in business and life. Keaton warns against complacency and underscores the competitive nature of business. He shares personal anecdotes of facing business challenges, engages with listener reviews and voicemails, and wraps up with thoughts on podcasting and maintaining motivation.
S3 Ep 17Trusting Big Plans: Finding Investors, Organic Growth, and Building a Personal Brand
Keaton Turner introduces Railroad Toby, discussing the importance of trusting people's big plans. He addresses a listener's question from Instagram about finding investors, outlining steps for organically growing a business. Keaton emphasizes building a personal brand and understanding financial metrics to attract investors professionally. He explores the dynamics of partnering with investors and the execution pressure it entails. The episode compares starting a business with and without investors, cautioning against the allure of easy money and the risks of choosing the wrong investor. Keaton highlights the necessity of due diligence in investments and finding complementary business partners, wrapping up with final thoughts on raising capital.

S3 Ep 16Practicality Over Romance: Navigating Business Decisions and Scaling Challenges
Keaton Turner begins with shout outs and his admiration for the Ford Bronco Raptor. He explores the idea of being overly romantic in business, drawing parallels to family movie nights. Keaton reflects on lessons from these movies, particularly the importance of heeding warning signs in business. He discusses the pitfalls of pursuing contracts for misguided reasons, advocating for practicality over romance in decision-making. Keaton highlights the importance of understanding overhead and the risks of rapid scaling. He examines the balance between practicality and optics, the necessity of adjusting business relationships, and being realistic about job titles. Keaton concludes with a commitment to embrace practicality in both business and life.

S3 Ep 15Embracing Change: Networking, Risk-Taking, and Living Once-in-a-Lifetime Moments
Keaton Turner addresses the "someday" mentality, urging listeners to embrace change and take action. He introduces the Per Diem Podcast, sharing his personal journey and insights. Reflecting on a family trip to Palm Beach, Keaton discusses real estate and his mother's health battle, emphasizing the pursuit of "once in a lifetime" moments. He challenges societal norms, encouraging an expanded mindset, and underscores the value of networking and meeting inspiring individuals. Keaton shares strategies for connecting in high-end environments, the power of taking risks, and leveraging networks during tough times. The episode concludes with the importance of setting goals and consistent action to create unique life experiences.

S3 Ep 14Exceeding Expectations: Lessons on Culture, Performance, and Seizing Opportunities
Keaton Turner kicks off the episode with listener feedback and appreciation, setting a welcoming tone. He shares stories from listeners and delves into Turner Staffing Group's latest acquisition and the job opportunities it brings. An audio clip from Andy Frisella sparks a discussion on the importance of exceeding expectations and its impact on company culture. Keaton addresses the gradual decline in performance when expectations aren't surpassed, highlighting an exemplary employee who seized an opportunity. He clarifies comments on gender roles from a previous episode and encourages listener engagement. Keaton emphasizes his mission to share wisdom and combat complacency, inviting continuous feedback.

S3 Ep 13Ego Death: Hitting Rock Bottom, Bad Days in Business, and the Path Back to Greatness
Keaton Turner delves into personal coping mechanisms and the challenges of contemplating quitting, sharing his insights on maintaining integrity while exploring potential podcast sponsorships. He reflects on an employee's transformative journey, discussing the significance of ego death and the courage to ask for help. Keaton opens up about his own growth experiences, emphasizing the invaluable role of mentorship. The episode also covers strategies for improving mood, resolving conflicts, and outlines his future plans. Keaton concludes with heartfelt appreciation for his listeners, highlighting the community's impact on his journey.

S3 Ep 12Hunting Success: Focus and Strategy in Life and Business
Keaton Turner shares insights from a day in the woods that ended empty-handed, relating it to setting business and personal goals for 2026. He discusses the decision to restart the podcast and offers valuable hunting advice. Keaton reflects on overcoming distractions and business challenges, stressing the importance of focus in work, marriage, and dealing with failure. He highlights Turner Mining Group's successes and the need for adaptability. The episode delves into identifying meaningful goals, maintaining consistency, and avoiding "shiny object syndrome" by focusing on long-term customers and strategic work for success.
S3 Ep 11The Secret to Hiring: Trusting Instincts and Valuing Unconventional Talent
Keaton Turner dives into the complexities of hiring, debunking common myths and emphasizing the importance of instinct in recruitment. He discusses the value of unconventional candidates, challenging traditional views on experience and qualifications. Keaton explores the experience paradox, where less conventional backgrounds can offer fresh perspectives. Trusting one's gut becomes a focal point in making hiring decisions, highlighting its critical role in assembling a strong team. The episode concludes with insights on managing employee turnover, offering strategies to maintain team stability and morale.

S3 Ep 10Navigating Equity and Ownership: Advice for Entrepreneurs and Investors w/ David Harris
Keaton Turner opens with reflections on personal growth and the challenges of running a business. Engaging with listener interactions, he offers guidance for young entrepreneurs and discusses various career paths. The episode shifts focus to ownership stakes, equity investments, and maintaining financial health, with insights on equity negotiations. Keaton explores market realities and compensation strategies, underscoring the importance of becoming indispensable in the business arena. A sponsorship segment introduces Corey Carlson's Rise Community, followed by investment advice and closing remarks, offering a thorough exploration of business navigation and personal development.

S3 Ep 9Stop Pretending: The Power of Humility and Learning from Experts
Keaton Turner begins the episode by tackling the issue of pretending, contrasting aspiring with pretending and emphasizing the need for humility. He shares personal experiences and offers advice to young professionals, highlighting the importance of surrounding oneself with experts and learning from past mistakes. Keaton discusses the risks associated with hiring the wrong expert and the impact pretending can have on one's career and personal life. He stresses the value of embracing coaching and maintaining a learner's mindset, learning from others' experiences. The episode concludes with a call to action for podcast support and reviews, along with some closing thoughts.
S3 Ep 8Skin to Skin: The Life-Changing Ritual to Elevate Your Career, Marriage, and Mindset
Keaton Turner starts the episode with his morning routine and school drop-off, introducing Railroad Toby. Keaton delves into his self-care practices, emphasizing the significance of relaxation and deep thought on personal and business life. He discusses building confidence through self-improvement and highlights the benefits of skin-to-skin contact in his morning routine. Keaton reflects on post-facial care and self-image, balancing business perceptions with personal time. The discussion shifts to sustainable versus lifestyle business models, ending with closing thoughts and expressions of gratitude.

S3 Ep 7Business Lessons from National Champion Coach Curt Cignetti and the Indiana Hoosiers
Keaton Turner begins by addressing comments from a previous episode. He shares a story about a vice principal's surprise at a kid's chapel and celebrates the Indiana Hoosiers. Keaton highlights Curt Cignetti's influence on Indiana football, drawing parallels between football philosophies and business life. He stresses the importance of celebrating wins, nurturing talent, and avoiding complacency in business. Reflecting on inspiration from the Hoosiers, Keaton encourages listener interaction and feedback, acknowledges LinkedIn support, and addresses audience reactions, fostering a dynamic conversation.

S3 Ep 6Women, Stop Chirping! Why Most Men Give Up
Keaton Turner kicks off the episode with a fair warning before diving into advice for men. He discusses what women want and the gap between expectations and reality in a man's career. Keaton emphasizes the importance of support for achieving dreams and addresses the erosion of dreams amid business challenges. He explores scorekeeping, expectations, and the need to support women and value the journey. Keaton also discusses the consequences of guilt, behavioral changes, and avoiding resentment, proposing solutions through communication and surprises. He shares personal communication struggles and encourages commitment, offering final advice.

S3 Ep 5THAT’S LIFE: Business Realities from Sinatra, Musk, and the Daily Grind
Keaton Turner kicks off the episode with an introduction featuring Frank Sinatra and Elon Musk. He shares his morning routine and a message from Sinatra before transitioning to Musk's insights on starting a company. Keaton reflects on startup realities, business challenges, travel struggles, and problem-solving. He addresses misconceptions about business ownership and explores managing growth with enthusiasm. Keaton emphasizes traits of successful business owners, systemic problem-solving, and mental preparation. The episode concludes with advice for young entrepreneurs, focusing on long-term problem-solving and encouragement, ending with Sinatra's "That's Life."

S3 Ep 4A Delbert’s Guide to Special Treatment: How to Win When Others Lose
Keaton Turner welcomes listeners to the podcast, diving into the costs and operations of running it. He shares driving adventures and engaging listener interactions, including a shoutout to Nick in S Electric and the importance of business relationships. Keaton discusses challenges with slow-paying customers and vendors, highlighting cash flow issues during a coffee break. He shares restaurant stories, emphasizing leveraging money for better service and the power of early payments in enhancing customer service strategies. Keaton concludes with thoughts on earning special treatment, ending the episode with closing remarks and signing off.

S3 Ep 3Patience and Execution: Keys to Business Growth and Community Impact
Keaton Turner shares his experiences from Oregon, expressing gratitude to listeners while driving his Bronco. He reflects on the past year, incorporating listener feedback, and discusses the significance of patience in business involvement. Keaton explores the challenges and successes encountered while starting a business, highlighting execution's critical role as a life-or-death factor in business chapters. He acknowledges JT Nelson for insights on social media strategy, emphasizing its impact on growth. Keaton appreciates community support, discussing the balance between patience and execution in evolving strategies. The episode concludes with a focus on present execution and a call to action.

S3 Ep 2Heavy Equipment Strategy: Renting vs. Buying and Lessons from Missteps
Keaton Turner kicks off with reflections on failure, success, and Death Valley, leading into a road trip discussion with Instagram insights and shout outs. He tackles online criticism and misconceptions about equipment management, exploring the financial risks of renting versus buying. Keaton discusses strategies for equipment purchases in short-term contracts, balancing renting for growth and buying used equipment for stability. He shares a story of a dredge purchase gone wrong, highlighting the risks of speculative buying. The episode also examines renting versus buying, benefits for small businesses, and the impact of bonus depreciation, while advising against chasing work and emphasizing expert advice.

S3 Ep 1Season Three, Episode 1: Taking Big Swings, Big Punches, and Shutting Out the Noise
Keaton Turner kicks off Season Three with a recap of past seasons, reflecting on the podcast journey and expressing gratitude to listeners. He provides a personal update on family health and life management, alongside Turner Mining Group's growth and hiring initiatives. Keaton discusses recording setup and logistics before moving to housekeeping, including contact info and the per diem hotline. Inspired by Scooter Braun's success, he shares insights on business success, emphasizing action over ideas and resilience through setbacks. Keaton explores the Scooter Braun and Taylor Swift story, stressing mindset over motivation and ignoring negativity. The episode concludes with thoughts on resilience, persistence, and embracing imperfection.

S2 Ep 89Season Two Finale: Know When to Walk Away
Keaton Turner begins by addressing Josh Mellott, offering encouragement and updates on wrapping up Season Two. He reflects on past chapters, gut instincts, and his mother's health, intertwining personal commitments with business. The episode delves into mindset, late-night decisions, and knowing when to walk away from life's various aspects, including employee departures. Keaton discusses emotions and finding peace in letting go, reevaluating life, and time management. He reflects on Season Two, teases Season Three, and expresses listener appreciation. The episode concludes with discussions on Turner Staffing, wine walks, marketing challenges, and maximizing podcast impact, bidding farewell to Season Two.

S2 Ep 88Gateway Drugs Are Bad: The Downward Spiral of Decision-Making in a Career, Business and Marriage
Keaton Turner kicks off the episode with his morning routine and breakfast with colleagues. He shares business and life war stories, discussing Slack communication, financial tactics, and future goals. The episode explores work-life balance, corrects a previous topic by Trevor, and uses "gateway drugs" as career metaphors. Keaton examines social media's impact on business image and warns against "shiny object syndrome." He addresses relationship pitfalls, scorekeeping in partnerships, and the dangers of venting to third parties. Lifestyle inflation in relationships is highlighted. Keaton wraps up with advice, meeting takeaways, and appreciation.

S2 Ep 87Sharing Struggles and Building Camaraderie: Reflections on Consistency and Industry Change
Keaton Turner opens up about the struggle with daily recordings and the commitment to consistency. He shares reflections from a dinner with Michael Botts and Daniel Kelly, touching on the camaraderie and future of their industry. Overcoming the "Sunday scaries" with advice from Shelby, he values sharing both good and bad days with listeners. Keaton includes feedback and prayers for Tyler, emphasizing the importance of community support. He delves into professional challenges and the industry's grind, stressing the need for taking responsibility for change. The episode highlights team contributions, mindset balance, and concludes with motivational thoughts.

S2 Ep 86When to Give Up and When to Double Your Bet: Lessons on Leadership and Growth
Keaton Turner kicks off with a warm welcome, sharing a Saturday night movie pick and podcast updates, including a special "vault" episode. He reflects on themes of relatability and perception in business, discussing work-life balance, perseverance, and the need to pivot. Keaton explores the long-term impact of actions, patience with new hires, and decision-making strategies. The episode covers adapting in business, fostering a results-oriented mindset, and mentoring. Keaton also discusses team building, managing change, and the importance of patience and commitment in decision-making, before concluding with future plans.

S2 Ep 85Red Pill vs. Blue Pill: Avoiding the Lessons or Searching for a Peaceful Chapter
Keaton Turner kicks off the episode with a warm welcome and dives into sales and marketing strategies, giving a nod to his dedicated team. He discusses the strategic use of short-term contracts and recognizes standout employees in logistics and coordination. A light-hearted coffee break segues into golf plans and a weekly competition. Keaton addresses a listener's dilemma involving a challenging coworker, weighing the merits of leaving versus learning from tough situations. He reflects on the value of difficult experiences and mindset shifts, offering insights on when to confront challenges and when to step back. The episode concludes with lessons from bad bosses, a call for reviews, and some humor.

S2 Ep 84Mastering Equipment Costs - Part III: Ops Team vs. Equipment Team
In this episode, Keaton Turner explores environmental fees and their hidden costs from a customer perspective, continuing the equipment cost series. He recaps previous episodes and highlights the importance of team dynamics in equipment management. Keaton discusses strategies and methodologies, including internal equipment invoicing and its effects. He emphasizes integrating equipment and operations teams, the project manager's role in fostering internal customer service, and avoiding silos for unity. The episode concludes with a call for listener feedback on team strategies.

S2 Ep 83Mastering Equipment Costs - Part II : Equipment Operating Expense (EOE)
Keaton Turner explores mastering equipment costs, sharing insights from his experience. He tackles challenges like Equipment Operating Expenses (EOE) variability, idling implications, and calculating EOE by asset ID. Keaton discusses environmental fees, the importance of cost preparation for project bidding, and dispels equipment cost myths. He also provides a real-life example of equipment longevity and emphasizes the role of machine costs in business success. The episode concludes with a teaser for what's next.