
Outcomes Rocket
2,220 episodes — Page 20 of 45

MM: Brand and Customer Role in Healthcare Marketing with Don Stanziano, Chief Marketing and Communications Officer at Geisinger
Understanding business and customers is crucial for better marketing in healthcare. Don Stanziano, Chief Marketing and Communications Officer at Geisinger, talks about his experience in healthcare marketing and the lessons he’s learned from it, focusing on brand and customer management. As a marketer, Don believes his role benefits significantly from building trust relationships inside his organization and with external stakeholders. Tune in and learn about brand and customer management in healthcare marketing! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Value-Based Care for Nevada Communities with Paul Krakovitz, Region President for Intermountain Healthcare’s Desert Region
Healthcare in Nevada has a lot of potential and growth opportunities. In this episode, Paul Krakovitz, Region President for Intermountain Healthcare’s Desert Region, shares what it takes to deliver value-based healthcare to various communities in Nevada. Intermountain Healthcare entered Nevada around three years ago, and ever since, they’ve been working to provide care to its communities while looking for opportunities where care is missing, finding these gaps and filling the voids is now a North Star for Intermountain. Tune in to learn about Intermountain’s approach to delivering value-based community healthcare to Southern Nevada! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: Operations as an Integrated Function for Medicine Development with Shailah Yazdani, Director of Operations at the Center for Breakthrough Medicines (CMB) at Discovery Labs
LabOps is both a driver and an influencer within a CDMO. In this episode, Shailah Yazdani, Director of Operations at the Center for Breakthrough Medicines (CMB) at Discovery Labs, talks about her journey into LabOps, the multiple facets and capabilities CBM has as a Contract Development and Manufacturing Organization (CDMO), and the role LabOps play there. Shailah discusses how operations provide an infrastructure for different work streams within a CDMO and why good communication is key. Tune in and learn about what Shailah shares on LabOps within CBM! Click this link to the show notes, transcript, and resources: outcomesrocket.health

CD: How Larger Trends Have Shaped a Health Equity Focus Across Care with Kevin Green, VP of Community Health Centers at Ochsner Health
Community Health is a promising path to better health equity. In this episode, Kevin Green, VP of Community Health Centers at Ochsner Health, discusses his work improving health equity by addressing community health, targeting social determinants, and encouraging community engagement with the medically underserved population across Louisiana. He explains how Ochsner Health creates access by providing transportation, virtual visits, and improving inpatient visits; as well as advising other organizations to listen to their patients to build trusting relationships and give them the best care possible. Tune in to learn how Ochsner health is bringing down barriers to help communities access and receive better care! Click this link to the show notes, transcript, and resources: outcomesrocket.health

IO: Breaking the Status Quo: Building Real Support for Vulnerable Populations with Kat McDavitt, Chief Strategy Officer at Innsena and CEO of the Zorya Foundation
Childcare is difficult to access right now, even for mothers who work in healthcare. In this episode of Insights Out, Kat McDavitt, Chief Strategy Officer at Innsena and CEO of the Zorya Foundation, shares her work on for-profit and non-profit fronts. She talks about ensuring women working in the healthcare sector childcare support and the help they need to continue working and advancing their careers. Finally, she speaks about how for her, giving back and showing you care about the issues you witness can make a big difference for entire communities. Tune in and learn more about what Kat McDavitt is doing to help working women! Click this link to the show notes, transcript, and resources: outcomesrocket.health

RC: A Hot Double Take on Clinical Trials from One Voice with Adrienne Gaggi, Associate Director of Clinical Development at Aldeyra Therapeutics
A Rare Clinical Research Perspective from Both Sides of the Fence It’s uncommon to see those in the clinical research profession move from site-based roles to sponsor-based roles - or vice versa. In this episode, Adrienne Gaggi, Associate Director of Clinical Development at Aldeyra Therapeutics, shares her thoughts on hot topics around clinical research. Adrienne gives her comprehensive, expert opinion about patient enrollment, sites, and sponsors' roles, as well as the different challenges faced, and tactics used to meet the studies’ needs. Tune in and listen to what Adrienne Gaggi says about the current Clinical Trial Space and her take on some of its critical operational issues! Click this link to the show notes, transcript, and resources: outcomesrocket.health
MM: Scientific Journalism and its role in Healthcare Marketing with Kristina Grifantini, Director of Scientific Communications and Marketing at Scripps Research
Writing about science is no simple feat. In this episode of Marketing Mondays, Kristina Grifantini, Director of Scientific Communications and Marketing at Scripps Research, shares her thoughts on science communications, journalism, and marketing. Kristina speaks about the valuable elements she has to take from science journalism, marketing, and PR to find an appropriate communication language when working for a research institution like Scripps. Tune in to learn what a good science writer can bring to your company’s communications! Click this link to the show notes, transcript, and resources: outcomesrocket.health
A Market-Based Approach to Healthcare with Miles Snowden, Chief Growth Officer & Executive VP of Physician Strategies at Navvis
We must start working with the physician, not around the physician. In this episode, Dr. Miles Snowden, Chief Growth Officer & Executive VP of Physician Strategies at Navvis, shares their work on partnerships and models that pay physicians better and reward them for the value of the care they provide. Navvis is an operating partner for stakeholders participating in value-based reimbursement arrangements. Tune in to learn from Miles’ journey for value-based healthcare! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: Data Science and Digital Health to Accelerate Transformative Innovation for Patients with Tommaso Mansi, VP, AI/ML and Digital Health, R&D at The Janssen Pharmaceutical Companies of J&J
Artificial Intelligence, Machine Learning, and Data Science's positive impact on the Pharma Industry and patients are astounding. In this episode, Tommaso Mansi, Vice President, AI/ML and Digital Health, R&D, The Janssen Pharmaceutical Companies of Johnson & Johnson talks about the development of AI approaches to the development of medications and treatments for specific diseases with the help of digitized biomedical data. Tommaso shares the importance of having proper data governance in the research lab and why humans will always be necessary to produce breakthroughs in partnership with AI. Tune in and learn more about AI's role in data in R&D! Click this link to the show notes, transcript, and resources: outcomesrocket.health

MM: Human Behavior as a Healthcare Marketing Tool with Vania Cao, Senior Marketing Manager at Natera
Healthcare marketing seeks to drive stakeholders’ behaviors toward a joint goal. In this episode of Marketing Mondays, Andreea Borcea has a chat with Vania Cao, Senior Marketing Manager at Natera, about how marketing can impact healthcare customers by learning from neuroscience and approaching them as human beings to understand segmentation. Human behavior is the marketing foundation, and our environments shape it. Identifying those external aspects is crucial in the segmentation process, and finding the right starter niche will bring the rest of the market along. Tune in to learn about Natera’s approach to marketing and how it is making an impact in healthcare! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Treating Cancer with Nano-Particles with Lana Volokh, CEO, and Alex Tendler, CTO & Co-Founders of ExProTher
When healthcare meets any other profession, amazing things happen; this is how two engineers created a completely novel anti-cancer treatment. In this episode, CEO Lana Volokh, and CTO Alex Tendler, co-founders of ExProTher, talk about how their company is developing first-in-class cancer treatments. This oncology therapeutic delivers p53 protein into tumor cells using extracellular vesicle-based technology. They tell the story of how two engineers embarked on an entrepreneurial journey in the healthcare space and how they have overcome every barrier they have faced. Tune in to learn more about ExProTher’s new proposal for cancer treatment! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: For Scientists, By Scientists, Bringing Innovation in Epigenetics with Andrea Johnstone, Senior Director of Product Development at EpiCypher
There is a gold rush happening in the epigenetics field, and this company is offering the most sophisticated tools to find it! In this episode, Andrea Johnstone, Senior Director of Product Development at EpiCypher, talks about epigenetics and how they develop next-generation tech and tools to target chromatin regulatory processes, restore normal gene expression, and prevent disease. Andrea explains thoroughly what epigenetics consist of, what chromatin is, and the role that it plays in cell development. Tune in and learn about epigenetics and how LabOps support this field! Click this link to the show notes, transcript, and resources: outcomesrocket.health

CD: What Digital Health Needs to Get Right to Comprehensively Improve Care with Vineeta Agarwala, Physician, Investor, and General Partner at Andreesen Horowitz
Data can teach us about human health, it’s time to invest in it. In this episode, Vineeta Agarwala, physician, investor, and general partner at Andreesen Horowitz, commonly known as a16z, talks about digital health adoption and investing in companies with products that can pragmatically change patient care and increase workforce efficiency. Vineeta speaks about not only being an investor but also a practicing physician and how that impacts her perspective on innovative digital health startups and trends in the healthcare space. Tune in to this episode to learn about the direction the healthcare industry is heading in terms of digital health adoption! Click this link to the show notes, transcript, and resources: outcomesrocket.health

RC: Research is Always About Rising from Failure with Ulf Hannelius, President and CEO at Diamyd Medical
Advancements in Research are Never a Straight Line In this episode, Ulf Hannelius, President and CEO at Diamyd Medical gives us an inside scoop on their development of an innovative medicine for Type 1 Diabetes and explains how the path to success is often a function of tenacity, focus, and community. Ulf starts by talking about the business model, explicitly outsourcing and manufacturing, around an asset like Diamyd. He tells the story of Diamyd’s failure, the approaches they tried to bring positive results, and what they learned from them, like discovering the molecule’s effect with the right HLA haplotype. Please tune in to learn about the research work at Dyamid and how they came back from the ashes! Click this link to the show notes, transcript, and resources: outcomesrocket.health
A Process Model for Mental and Behavioral Health with Tom Young, Chief Medical Officer and Founder of Proem Behavioral Health
Until recently, healthcare didn't have the right tools to address mental health. In this episode, Dr. Tom Young, chief medical officer and founder of Proem Behavioral Health, talks about how his company provides caregivers with a process model and tools to improve equality and parity in mental health. Dr. Young shares how Proem makes every step visible to the caregiver, allowing them to follow their patient's progress. He also discusses biometrics as a game-changer in diagnostics and treatments. Tune in to learn more about how the mental health environment is changing for the better with the help of Proem! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Interaction for Collaboration and Safety in the Workplace with Michael J. Reidy, Senior Consultant at Interaction Associates
As a system, healthcare can benefit from embracing a culture of collaboration and safety, something the whole world got to see during the COVID-19 pandemic. In this episode, Michael J. Reidy, a senior consultant at Interaction Associates, talks about how his company uses tools, programs, and techniques to build a safety culture, improve leadership, and develop conscious collaboration in workplaces. He discusses behavioral aspects, like thinking and attitude, that can play a role in building a trusting environment and affect leadership. Tune in to learn how Interaction Associates is working with teams to implement safe culture practices for the better! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: Entering the Lab Industry? Learn from Those Who’ve Done it Before with Ornella Kossi, Lab Operations Associate at BioLabs Heidelberg
Many young companies could use a little help. In this episode, Ornella Kossi, lab operations associate at BioLabs Heidelberg, talks about her job within the company and how they facilitate the growth of many startups in the lab space. BioLabs does this by providing them with access to infrastructure, lab operations management, community, big pharma partners, and mentors who can guide them through the difficult hoops of being an early-stage company. Ornella discusses the challenges startups can face when they are beginning and how BioLabs can take the burden for them in a very focused and customized manner. Tune in and learn more about how BioLabs helps many young companies entering the lab industry! Click this link to the show notes, transcript, and resources: outcomesrocket.health

CD: Solving Healthcare Workforce Challenges with Geoffrey Roche, SVP of National Health Care Practice & Workforce Partnerships at Core Education PBC
Core Education is transforming higher education to impact the business and healthcare culture. In this episode, Geoffrey Roche, SVP of National Health Care Practice & Workforce Partnerships at Core Education PBC talks about how healthcare is all about serving others. He fell in love with health administration from where he has led numerous projects with lasting impact. However, healthcare is very risk-averse when implementing changes to solve well-known problems in the industry. Throughout this interview, Geoffrey explains how Core Education offers a shared services model to academic institutions to provide support and resources, like noncredit healthcare workforce development programs. Tune in to learn more about how Geoffrey is impacting the healthcare industry with his work at Core. Click this link to the show notes, transcript, and resources: outcomesrocket.health

SEMPRE: Access to Better Healthcare at a Lower Cost with Mike Waterbury, CEO of Goodroot
Reinventing healthcare is a one-system-at-a-time thing. In this episode, Mike Waterbury, CEO of Goodroot, explains how they provide a whole suite of services for talent inside healthcare to think differently, innovate, bring their ideas to life, and make an impact. Mike talks about pharmaceutical switch technology and how Goodroot is working to reduce costs and deliver Gross-to-Net drug pricing to patients at their point of sale. He also discusses barriers that affect the accessibility of healthcare and increase medical debt. Tune in to learn how Goodroot is working on several grounds to make healthcare more affordable and accessible for everyone! Click this link to the show notes, transcript, and resources: outcomesrocket.health

RC: Clinical Researchers: Are They Made or Are They Born? with Dan Sfera, Clinical Trials Guru
Clinical Researchers: Are they Made or are they Born? In this episode, Dan Sfera, the Clinical Trials Guru, speaks about his journey in the clinical research industry as a leader of many different clinical research sites and what it takes to run one successfully. He details what makes a good CRC and shares some examples to explain how every study is different depending on many factors like protocols and team size. Dan shares a controversial tip around sites’ patient enrollment feasibility and a hot take on the popular decentralized clinical trials. Finally, he discusses Latinos in Clinical Research and working for better opportunities and equity within the industry for the Latinx community. Tune in to learn from Dan Sfera’s experience in various clinical research subjects! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Attract, Engage, and Grow for Better Company Performance with Greg Sloan, Chief Purpose Officer and Co-Founder of Go Beyond
Individuals that work in healthcare are some of the most purpose-centered workers across any industry. In this episode, Greg Sloan, Chief Purpose Officer and Co-Founder of Go Beyond talk about his work helping healthcare workers to find more fulfillment in their careers through different tools and programs. In consequence, when an employee is happy at their work, it benefits the entire system. Greg provides examples in his career where the skills Go Beyond works on would’ve been helpful and enthuses the many benefits the industry can have with them. Tune in to learn about the importance of personal purpose and how Go Beyond is highlighting it to improve healthcare! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Free Pediatric Respiratory Emergency Response Refresher on LinkedIn Live with Theresa Demeter, Managing Director of Clinical Quality at Tegria
The tripledemic of Covid, flu, and RSV is causing a critical surge of pediatric respiratory illness that requires emergency care. The strain is especially great in rural areas where access to pediatric specialists may be extremely limited. It is therefore imperative that all EDs have the appropriate resources and capable staff to provide effective emergency care for children. Recognizing the urgent need among caregivers for a refresher on pediatric respiratory emergency response, Tegria, a healthcare technology, and services company, is hosting a free, 45-minute LinkedIn Live session to provide immediate, quick wins to improve pediatric emergency readiness. WHEN & WHERE: Tuesday, December 20, 2022 10 am PT LinkedIn Live URL Add the event to your Google Calendar Click this link to the show notes, transcript, and resources: outcomesrocket.health
Durable, Long Term Outcomes support improving Patient access for ReActiv8 with Chip Moebus, Vice President of Reimbursement and Market Access at Mainstay Medical
The insurance industry has to be educated about what ReActiv8 means in terms of opportunities for chronic low back pain patients. In this episode, Chip Moebus, Vice President of Reimbursement and Market Access at Mainstay Medical, talks about the Reactiv8 therapy and the different elements that play into bringing access to these types of innovations for chronic low back pain patients; The evidence generation and patient selection criteria, the groundwork necessary to educate the payer community, what makes ReActiv8 disruptive in the field, and its economic value. Mainstay Medical’s therapy has proven durability and opioid-usage reduction results in patients. Tune in to learn about Chip's work to drive payer coverage, acceptance, and understanding of ReActiv8, a new solution for chronic low back pain! Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: Procurement, The Convergent Department in LabOps with Luis Portela, Procurement Director of Indirect Materials and Services at Hovione
Labs aren’t so different from home. In this episode, Luis Portela, Procurement Director of Indirect Materials and Services at Hovione, talks about what his job in procurement entails concerning skills, challenges, opportunities, and leadership. Whether for raw materials, packaging, or equipment, this department touches every area in a company like Hovione. He provides advice on managing people and how you must prove your knowledge with humility to gain respect and lead amongst equals in your team. Tune in and listen to what Luis has learned as a Procurement Director in the pharma industry! Click this link to the show notes, transcript, and resources: outcomesrocket.health

SEMPRE: Making Medication Affordable and Supporting Charity Organizations with Eric Beaumont, Co-Founder, and CEO at Charity Rx
If you can get a script, Charity Rx can save some money from it and give it to those in need. In this episode, Kyle Wildnauer-Haigney has a touching conversation with Eric Beaumont, Co-Founder, and CEO at Charity Rx. One of the biggest problems in healthcare is pharmacy pricing, which is determined in part by negotiations. Charity Rx can do its own to get better medication pricing. He talks about the company's journey in the past two years and shares some examples of how Charity Rx is making a real impact. Tune in to this episode to learn how Charity Rx is making medicine more affordable and accessible for millions of Americans, while also giving back to charities and communities across the globe! Click this link to the show notes, transcript, and resources: outcomesrocket.health

IO: The Omnichannel Roadmap: The Journey to Build Stronger Brand Communications and Customer Relationships with Angelo Campano, SVP of Market Engagement at OptimizeRx
Clinicians can get the right information when they need it through one single thing: Data. In this episode, Angelo Campano, SVP of Market Engagement at OptimizeRx, talks about omnichannel strategies to deliver the information available to clinicians when they most need it in their EHR systems. Angelo preaches the potential power of real-world data and why it’s essential to find the correct vehicles to deliver the messages that come from it. Tune in to learn more about integrated omnichannel strategies to improve care journeys! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Insurance, Don’t Get Caught Without It
Here’s the deal with insurance: You'd rather have it and not need it than need it and not have it. In this episode, Stephanie Pearson, co-founder, and CEO at PearsonRavitz talks about why she’s advocating for better education, coverage, and business models around insurance. While practicing as an OB-GYN, Stephanie sustained an injury in a difficult delivery that became a disability that, to her dismay, wasn’t entirely covered by her insurance. This experience later led her to start PearsonRavitz, an insurance brokerage firm that strives to support its clients in order to cover them based on their needs. Tune in to this episode for things to have in mind when getting your insurance affairs in order!
How Well Do you Know your Healthcare Supply Chain; Are your Vendors and Service Providers Infectious Carriers of Cyber Attack? with Ed Gaudet, CEO, and Founder of Censinet
In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. We need to look at Cybersecurity from a supply chain perspective, so dive in with one of the greatest in the industry! In this episode, Ed Gaudet, CEO, and Founder of Censinet talks about healthcare cybersecurity supply chain risk management and how the HIC-SCRiM Guide can support organizations assess the risk they and their third-party vendors and suppliers can face to develop an action plan against attacks. Ed discusses why it’s important to set up a plan to manage plausible attacks and some documents, resources, and tools that can help with that. Tune in to learn how to protect patient care and operations from cyber-attacks! Click this link to the show notes, transcript, and resources: outcomesrocket.health

CD: Adopting Innovations for Accountable Care with J.D. Whitlock, CIO at Dayton Children's Hospital
How do we transition our care models, analytics, and IT support to better enable accountable care? In this episode of Memora Health Care Delivery Podcast, we are glad to have J.D. Whitlock, CIO at Dayton Children's Hospital. There is an incredible amount of innovation happening that can make healthcare delivery easier. Still, many factors influence how easily they can be adopted and implemented. J.D. talks about why he finds the evolution of digital interoperability and EHR app stores in healthcare exciting and discusses situations where users and vendors have benefitted from integration improvements available in the market. Tune in to learn about how to implement and commercialize good ideas in healthcare to improve the delivery of care. Click this link to the show notes, transcript, and resources: outcomesrocket.health

SEMPRE: Lower Drug Spend and Healthcare Costs to Improve the Pharmaceutical Industry with Chris Ford, Assistant Vice President of Strategy and Innovation at Prime Therapeutics
It all comes back to the need for collaboration and the need for value. In this episode, Kyle Wildnauer-Haigney speaks with Chris Ford, Assistant Vice President of Strategy and Innovation at Prime Therapeutics, about his work to bring collaboration and value to lower drug spending and healthcare costs for stakeholders within the PBM and Specialty Pharmacy space. He explains why this lack can drive specialty medications prices to rise sky-high and what foundational work can be done to achieve a solution. Tune in to learn more about the work and actions required to improve the drug distribution ecosystem! Click this link to show notes, transcripts, and resources: outcomesrocket.health

RC: Building a Startup in Clinical Research with Sam Whitaker, Co-Founder, and Co-CEO of Mural Health
Focus first on your end user and success will surely come your way. In this episode, Sam Whitaker, co-founder, and co-CEO of Mural Health talks about what it takes to get a startup off the ground in the industry of clinical research, explains how to create value for your customers, breaks down Mural Health’s four feature sets, and shares advice on investments and exits for those interested in the startup world. He also breaks down the four feature sets that Mural Health offers with its groundbreaking platform. Tune in and learn from an experienced startup entrepreneur how to break into the clinical research industry! Click this link to the show notes, transcript, and resources: outcomesrocket.health
TeleMedicine, TeleHealth, TeleCyber: With the Increase in Virtual Doctor Visits, How Do We Keep the Data and Sessions Secure? with Christine Sublett and Mark Jarrett
In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. Cybersecurity in telehealth is everyone’s responsibility. In this episode, Saul Marquez talked with healthcare cybersecurity experts Christine Sublett and Mark Jarrett about cybersecurity in the current telehealth space. Ever since the COVID-19 pandemic, telehealth has been more widely accepted and practiced. As many benefits as it brings, it also comes with potential threats that must be addressed. Christine and Mark talk about how healthcare organizations need to make sure that the ecosystem used for the delivery of care needs secure data privacy for patients. Tune in to learn about the work Christine Sublett and Mark Jarrett have been doing to help healthcare organizations navigate the telehealth space safely and provide security for their users! Click this link to the show notes, transcript, and resources: outcomesrocket.health

FOGI: Technology, Informatics, and Healthcare with John Chelico, Chief Medical Information Officer at CommonSpirit Health
Technology plays a huge part in improving the healthcare that we deliver in the United States. In this Future of Global Informatics episode, TJ Southern interviews Dr. John Chelico, Chief Medical Information Officer at CommonSpirit Health, a nonprofit health system that wants to improve the care of communities with technology. Dr. Chelico discusses how CommonSpirit is building a platform to deliver care and use EHR data to ensure the right resources are dedicated to the right cause. Tune in to learn from Dr. John Chelico about the role technology and informatics play in the work for a better healthcare industry! Click this link to the show notes, transcript, and resources: outcomesrocket.health

SEMPRE: Raising the Bar with Innovation, the Path to Reinventing Tomorrow with Timothy Berendt, Innovation Director, and Corporate Venture Capital Lead at Jacobs
Why does innovation work and move forward? Because of people. In this episode, Rich Prest chats with Timothy Berendt, Innovation Director, and Corporate Venture Capital Lead at Jacobs, a consulting firm that brings digital transformation solutions to the forefront. He explains how organizations can benefit from the marriage of the areas he handles, emphasizing the importance of people, relationships, and networking to make innovation happen. Finally, he discusses key innovation trends in technology like AI and the metaverse that seem to be forthcoming in many industries. Tune in to learn from Timothy about the implementation of innovations in healthcare organizations! Click this link to the show notes, transcript, and resources: outcomesrocket.health

MM: Targeting Correctly and Advocating for Hidden Players with Linda García, Senior Vice President of Marketing at POCN
What if we spread awareness about the importance of NPs and PAs with marketing? In this episode of Marketing Mondays, Andreea Borcea interviews Linda García, Senior Vice President of Marketing at POCN, an education, and advocacy organization for nurse practitioners and physician associates in the United States. She talks about the importance of NPs and PAs in the creation of treatment plans and discusses how she has seen marketing and sales adapt to the current market dynamics with non-personal communications. Click this link to the show notes, transcript, and resources: outcomesrocket.health
Automating Care Operations with Mudit Garg, CEO, and Co-Founder of Qventus
World-class healthcare is impossible without world-class operations. In this episode, Saul Marquez spoke with Mudit Garg, CEO, and Co-Founder of Qventus, about how the automation of care operations can be a vital part of the solution to many problems in the healthcare industry. Mudit talks about how AI and behavioral science come together in their platform and tackle different processes with several approaches, as not all need the same automation. Tune in to learn how automating care operations can lead to world-class medicine across healthcare! Click this link to the show notes, transcript, and resources: outcomesrocket.health
Can’t Get Good Help Nowadays: How to Build Your Healthcare Cybersecurity Workforce Against the Competition with Brandyn Blunt, and Matt McMahon
In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. Finding cybersecurity talent in healthcare is a challenge in and of itself. In this episode, Saul Marquez had a fruitful chat about cybersecurity talent with Matt McMahon, R&D Lead and Senior Product Manager for Cybersecurity with Philips, and Brandyn Blunt, senior Cybersecurity Specialist for Cybersecurity Assurance/Governance, Risk, and Compliance with Cleveland Clinic. Finding workforce talent for healthcare cybersecurity is a challenge that the sector is currently facing, and Matt and Brandyn share their thoughts on the issue, touching on education requirements, competing industries, and open-mindedness. They also discuss the Workforce Guide, a document they collaborated on to help healthcare organizations by providing ideas to build and retain a cybersecurity team. Cybersecurity professionals can come from any background, so Brandyn and Matt explain how to start by looking internally within organizations. Providing training for interested individuals successfully led them down a cyber path. Tune in to this episode to learn how you can be part of the solution in facing the cybersecurity talent shortage!

FOGI: Ease the Workflows in Healthcare with Informatics with Guillermo Sanz-Berney, Physician Informaticist and Consultant
Be your geeky self and show your passion for informatics! In this Future of Global Informatics episode, TJ Southern interviews Guillermo Sanz-Berney, a physician informaticist, about his passion for his profession, the issues QiiQ Health targets, and the work that needs to be done to bring even more awareness and opportunities to the field. Healthcare is skeptical about changing the status quo, but being able to collect granular data from patients can improve health outcomes and caregivers’ workflows. Throughout this conversation, Guillermo and TJ discuss other opportunities for using the information in healthcare and why it’s essential to spread awareness of the role of informaticists to get the most out of the vast data pools available. Tune in to listen to Guillermo’s take on the current state of clinical informatics and some tips to navigate it successfully!

SEMPRE: Future and Pharma: Standardization and Automation with Jonathan Ogurchak, CEO and co-founder of STACK
In this episode, Rich Prest interviews Jonathan Ogurchak, CEO and co-founder of STACK, a startup focused on the challenges of running pharmacies. STACK offers licensed pharmacists a platform that manages information and automates tasks to improve their operations. Jonathan discusses the disconnect between points of care and points of management and possible tools to address it. He also explains why he believes the educational aspect of the pharmacy industry is woefully underserved. Click this link to the show notes, transcript, and resources: outcomesrocket.health

RC: Direct-to-Patient Clinical Trial, a Better term for DCT’s with Jeff Kinglsey, Chair, and CEO of Centricity Research
“Decentralized Clinical Trials is a stupid term"; that’s right, we said had had to be said! Jeff Kinglsey, Chair, and CEO of Centricity Research speaks of what he loves about working in medical research and shares his opinion on decentralized clinical trials. Healthcare research has evolved a lot during the last two decades, increasingly incorporating technologies that make it easier for patient participation. Jeff explains why Direct-to-Patient Clinical Trial would be a better term for what companies are doing with Decentralized Clinical Trials and gives insights into the benefits and challenges of doing clinical trials in this way. Tune in and listen to Jeff Kingsley talk about his passion for clinical trials and how he’s working to revolutionize the research industry! This podcast episode is brought to you by ProofPilot. Click this link to the show notes, transcript, and resources: outcomesrocket.health

MM: Analyze, Plan, and Test with Xuan He, Head of Marketing & Business Development at Roundtrip Health
In this episode of Marketing Mondays, Andreea Borcea has Xuan He, Head of Marketing & Business Development at Roundtrip Health, a healthcare technology company that offers non-emergency medical transportation, scheduling, and fulfillment services to health plans, systems, and clinics. She explains how her team reaches out to their targeted personas through different communication channels, how they leverage champions in sales, and their meticulous approach to healthcare marketing. Click this link to the show notes, transcript, and resources: outcomesrocket.health
Telehealth Technologies, the Key for the Future of Care with Juli Stover, Chief Strategy Officer at eVisit
Build for the future with telehealth. In this episode, Juli Stover, Chief Strategy Officer at eVisit, discusses how eVisit seeks to simplify healthcare delivery for everyone at any location with telehealth technologies. She fell into the telehealth world by pure dumb luck, only to stay forever. Tune in to this episode to learn how telehealth has improved care delivery!
Don’t Sell Me a Lemon with a Virus! with Aftin Ross, Senior Special Advisor for Emerging Initiatives at the FDA, Chris Reed, Director of Regulatory Policy, Digital Health and Product Security at Medtronic, and Debra Bruemmer, Sr. Manager Mayo Clinic
In recognition of the 19 annual National Cyber Security Awareness Month, The Outcomes Rocket Network has launched a 10-part podcast series to elevate Cyber Security Awareness in Healthcare on our main channel, the Outcomes Rocket Podcast. Partnering with leaders in healthcare cybersecurity in their capacity as members of the Health Sector Coordinating Council, the podcast aims to illuminate advances made in protecting critical healthcare infrastructure and patient safety, and areas that need further focus to put a stop to Cyber Crime. Chris Reed, Debra Bruemmer, and Aftin Ross talk about the Medical Device and Health IT Joint Security Plan and how it could help organizations with their work and cybersecurity gaps related to medical devices. Click this link to the show notes, transcript, and resources: outcomesrocket.health

LabOps: Building a Stronger LabOps Team with Pray Pokharel, Lab Resource Coordinator at Mori
Pray Pokharel, talks about how as lab resource coordinator, he makes sure that employees' needs are met so work can happen every day. He speaks of how soft skills lend themselves in operations and discusses what he is looking forward to professionally. Click this link to the show notes, transcript, and resources: outcomesrocket.health

FOGI: Educating Passionate Informaticists with Jeffrey Weide, Academic Director of Health Informatics at the University of Denver
Jeffrey Weide talks about the multiple facets an informaticist can have in healthcare, be it integrating data systems, improving processes, assisting in facility design, or managing projects, and encourages students to get involved with professional organizations and networks for future reference. Click this link to the show notes, transcript, and resources: outcomesrocket.health

SEMPRE: Smart Devices for Medication Adherence with Chris O’Brien, CEO of AdhereTech
Chris O’Brien, CEO of AdhereTech, talks about medication adherence and how his company is taking a different approach to addressing the issue by using smart bottles and smart caps to help patients remember to take their medication. Click this link to the show notes, transcript, and resources: outcomesrocket.health

IO: Vital Gaps in the Medical School System with Raji Akileh, CEO of MedEd Cloud
Raji Akileh, CEO of MedEd Cloud, and member of the board of advisors of the Global Health Impact Network talks about a cloud-based platform to improve the delivery and process of medical education to fill fundamental gaps in medical education. Click this link to the show notes, transcript, and resources: outcomesrocket.health
Life Before and After ReActiv8 with Meredith Langhorst, Specialist in Spinal Diagnostics, Therapeutics, and Restorative Neurostimulation
Meredith Langhorst, a specialist in spinal diagnostics and therapeutics, and her patient Eric Osborn, a veteran of the US Navy, talk about the Reactiv8 therapy and how its restorative neurostimulation approach has helped patients reduce their lower back pain without the need for surgery. Click this link to the show notes, transcript, and resources: outcomesrocket.health

MM: Global Brand Building in Health and Wellness with Tanita Sandhu, Head of Global Brand and Corporate Marketing at Zepp Health
Your brand sets the stage for the experience across every touchpoint your business offers. In this episode of Marketing Mondays, Andreea Borcea has Tanita Sandhu, Head of Global Brand and Corporate Marketing at Zepp Health, a brand that brings wellness, fitness, and health solutions through wearable technology and empowers people to live their best lives. Brand building is crucial in the health and wellness industry, throughout this conversation, Tanita provides insight into how she has built a global brand at Zepp that encompasses all of its different products and creates a long-term relationship with all its stakeholders. She explains what a company should consider when building its brand and what to keep in mind when extending it globally, sharing details from her experience at Zepp along the way. Tune in to this episode to learn about the power of brand building for the health and wellness industry! Click this link to the show notes, transcript, and resources: outcomesrocket.health
How do Design and Architecture Impact your Health? with Donald Ruggles, architect, and CEO of Ruggles Mabe Studio
Our surroundings can positively impact our lives, did you know that? In this episode, Donald Ruggles, architect, and CEO of Ruggles Mabe Studio talks about how architecture and design, with timeless forms and patterns, affect our health and well-being. Humans can respond to their environment from a survival or pleasure standpoint, and so Don discusses how and which forms and patterns can induce one or the other. Based on neuroscience studies, incorporating this knowledge when building and designing spaces destined for healthcare can help patients and staff relieve stress. He explains how human brains perceive specific patterns that are familiar and non-threatening and provides some examples that have been used for hundreds of years in architecture and designed instinctually. Tune in to this episode to learn about how beauty, neuroscience, and architecture can come together to relieve stress and improve your health! Click this link to the show notes, transcript, and resources: outcomesrocket.health