
Naavik Gaming Podcast
456 episodes — Page 1 of 10
Naavik Digest: Two Underrated Mobile Development Regions
What Game Studios Can Learn from the AI Microdrama Boom
Naavik Digest: 30 Years of Gaming at LEGO
Naavik Digest: The Microdrama Volume vs. Value Paradox
Lessons from Real M&A Transactions: Getting Studios Bought
Naavik Digest: Embracer Splits Again
How to Reduce Churn and Keep Players Playing
Naavik Digest: Dissecting Scopely's Mobile Empire
True Crime, Now Playable: Inside Scriptic's Cross-Platform Bet
Naavik Digest: Where will Asha Sharma take Xbox?
Listening to Players at Scale
Naavik Digest: The Eastern Playbook for Dominating Western Audiences
Premium: Driving Back Catalogue, DLC, and the Long Tail
Naavik Digest: Inside Saudi Arabia's $38 Billion Gaming Empire
Building for the Fandoms Gaming Forgot: Inside Dorian's No-Code UGC Platform
Naavik Digest: Why China’s Gaming Giants Are Pivoting to Lifestyle-Sims
Fandoms, Writing Moats, and the Future of Interactive Fiction
Naavik Digest: Unity’s Ad-Driven Turnaround
Building AI Tools for Roblox Creators
Naavik Digest: Is The Era of Mobile “AI Slop” Games Here?
The Role of Co-Development in Modern Game Development
Naavik Digest: Music Games and the Setlist Problem
How Game Devs Use AI Today
Naavik Digest: Epic’s Strategic Shake-Up

The Future of Games Media: AI, Substack, and the Rise of Independent Journalism
In this episode, host Kalie Moore sits down with Stephen Totilo, founder of Game File and a veteran games journalist with over two decades of experience across MTV News, Kotaku, and Axios to unpack how the media landscape around gaming is rapidly evolving. As traditional outlets shrink and more journalists go independent, Stephen shares what it actually looks like to build a sustainable, subscription-based publication and why he chose to bet on himself rather than join another institution. The conversation explores the shift from institutional media power to individual credibility, and how trust, audience relationships, and direct monetization are reshaping journalism in real time - while also raising new challenges for discovery, sustainability, and the next generation of reporters entering the field.Kalie and Stephen also dive into the realities of running an independent media business, from balancing reporting with entrepreneurship to navigating ethical considerations in a world where sources can also be subscribers. They discuss the growing intersection between journalism, the creator economy, and AI, including how Stephen uses AI tools for transcription and translation to unlock stories that would have previously been inaccessible, while also confronting the rise of “AI slop” in pitches and content. The episode closes with practical advice for game developers and PR professionals on how to work with modern media, emphasizing the importance of storytelling, understanding reporter incentives, and building meaningful relationships in an increasingly fragmented media ecosystem.We’d also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - Stephen Totilo: https://www.linkedin.com/in/stephen-totilo-8208a94/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://www.gamefile.news/https://www.echomark.com/

Naavik Digest: LLMs for Games Consumer Research
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We explore a slightly overlooked area of AI in game development: consumer research. We focus on recent studies aimed at leveraging the vast data within LLMs to replicate human behavior and how we can actually make use of these studies in a practical way. You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/llms-for-games-consumer-research Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

The State of Gaming in 2026 (with Sensor Tower)
Host Devin Becker sits down with Sam Aune (Gaming Analyst at Sensor Tower) to break down Sensor Tower's State of Gaming 2026 report, which covers the current mobile, console, and PC gaming landscape. The conversation spans genre-level signals and platform shifts, such as why 4X strategy bucked mobile’s downward trend to what’s driving PC’s growth. Devin and Sam unpack recent outliers and inflection points like how creator-focused hits outperformed AAA, Battlefield 6’s comeback, the rising importance of cross-platform parity for shooters, and what GTA 6 could do to the broader “social” game landscape. They close with the biggest observed behavior change from 2025 to 2026 and a grounded look at what State of Gaming 2027 might imply for teams planning for the next cycle.Read the full State of Gaming 2026 report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: NCSoft’s $200M Bet on Cash-Reward Gaming
This is the audio version of the Naavik Digest newsletter published on March 22nd, 2026. We look into the Korean games giant NCSoft’s 70% acquisition in the Berlin-based cash-reward gaming platform JustPlay. We unpack what this deal — the latest in a long string of M&A — might mean for the company’s future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/ncsofts-200m-bet-on-cash-reward-gamingLet us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

GDC 2026: AI, UGC, and the New Reality of Game Funding
In this special GDC episode, host Kalie Moore sits down with Tiago Correia, the Founder of Save Point, and a longtime operator and investor at the intersection of gaming, media, and technology, to unpack the biggest themes emerging from this year’s Game Developers Conference (GDC) in San Francisco. They discuss the current mood across the industry, which remains cautiously optimistic but far from the exuberance of previous years. While AI dominated conversations across the conference, both note that gaming companies appear to be adopting AI more quietly than the broader tech ecosystem, in part because of the close relationship between developers and players. The conversation explores how AI is already lowering the barriers to game creation, enabling solo developers and small teams to build experiences that previously required entire studios.Kalie and Tiago also dive into the growing momentum behind user-generated content platforms like Roblox and Fortnite UEFN, which many see as one of the few clear growth stories in the current market. As traditional studios face longer development cycles and tighter funding conditions, UGC ecosystems are extending the lifespan of games and creating new opportunities for creators and IP holders alike. The episode closes with a candid look at industry sentiment, from lower attendance at GDC to changing expectations from investors, who now want to see traction and community before funding. Despite the challenges, Tiago remains optimistic that AI and new creative tools could unlock an unprecedented wave of independent creators and experimental games in the years ahead.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - Tiago Correia: https://www.linkedin.com/in/tiagotcorreia/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.Links Mentioned:https://worldbuildersummit.com/https://omea.ai/https://iconicgames.io/https://www.lemonsound.co/https://www.story-kitchen.com/https://www.linkedin.com/in/wilsonkplee/https://www.nbcnews.com/politics/politics-news/poll-majority-voters-say-risks-ai-outweigh-benefits-rcna262196

Naavik Digest: Unpacking Capcom’s Win-Streak
This is the audio version of the Naavik Digest newsletter published on March 8th, 2026. We take a look at the Japanese publisher Capcom, exploring how it has managed to sustain growth and success for years, and what its future might look like.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/unpacking-capcoms-win-streak Read our new State of UGC Games report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

How Better Measurement Will Unlock the Next Wave of Brands in Gaming
In this episode, host Kalie Moore talks with Bastian Bergmann, Co-founder & COO of Solsten, about the collision between gaming and branding, and why most companies still don’t know how to show up in games without feeling like an ad. With 3B+ people playing worldwide and gaming still capturing only ~5% of global ad spend, Bastian argues the opportunity isn’t awareness, it’s audience strategy. Kalie and Bastian break down why gaming is the only medium that truly spans every demographic, from Gen Alpha to “silver surfers,” and why brands fail when they lead with stereotypes or build empty “brand worlds” instead of experiences grounded in what players actually want.They also explore why gaming should be treated as a real conversion channel, even if measurement hasn’t fully caught up yet, and how platforms like Roblox and UEFN will be pushed toward clearer attribution as more dollars move in. Bastian shares standout examples like The New York Times’ games-led subscription growth and Chipotle’s Roblox activations that drove real-world sales and loyalty signups. For studios and creators, the takeaway is clear: know your audience deeply, design integrations that are brand-agnostic but partnership-ready, and pitch brands with real segmentation and fit, not vague “access to gamers.” The episode closes with what’s next at Solsten: Alaris, an AI tool powered by Solsten’s psychological dataset, plus an upcoming API layer aimed at unlocking deeper personalization across games, matchmaking, recommendations, and advertising.We’d like to thank Neon – a global payments and e-commerce platform designed to help game publishers earn more money and gain independence from app stores – for making the episode possible. Neon’s DTC platform handles everything from webshops and checkout to global payments, tax, and compliance, with full transparency and all-in pricing. Learn more:https://www.neonpay.com/?utm_source=Naavik-Sponsorship-General&utm_medium=Paid-Sponsorship We’d also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, visit modl.ai.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - Bastian Bergmann: https://www.linkedin.com/in/bergmannbastian/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: The Arc Raiders-ification of Nexon
This is the audio version of the Naavik Digest newsletter published on March 8th, 2026. We look at Nexon and how the success of ARC Raiders might transform the company’s future. Read our new State of UGC Games report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-arc-raiders-ification-of-nexonLet us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

How Sub-$200K Games Win Discovery and the Steam Algorithm
A new breed of “micro-indie” publisher is emerging: teams that fund sub-$200K games, ship fast, and treat releases like a portfolio. In this episode, host Alexandra Takei, VP at Medal, sits down with Kirill Akimkin, founder of Polden Publishing, to unpack the world of micro indies and discovery. In 2025, they shipped almost 8 games with $800K and plan to ship 20 titles in 2026. Kirill explains that much of their developer pipeline is inbound: a Telegram-led media presence brings developers to them, and that they are more “researchers” than experts, with strict KPIs for a game's release. We discuss their genre strategy, developer strategy, and more.The conversation then turns to discovery, both outside Steam and building towards the Steam algorithm for wishlists. Kirill frames marketing as a repeatable machine: short-form content, creators, and community spikes are used to drive consistent wishlist velocity, which then feeds Steam’s surfaces (Discovery Queue, Popular Upcoming, demo visibility, and post-launch recommendations) and the duo discuss case studies of Fish Hunters, Totally Secure Airport (which got 75K+ wishlists in on day), and Final Sentance. They close with questions on where discovery happens, what today’s games in micro indies indicate about modern-day gamers’ tastes, and the perception of AI in low-budget titles. If you are shipping a PC game on Steam this year, this is a must-listen. We’d like to thank Medal.tv for making this episode possible. If you're a PC gamer and want to clip your moments or a studio, publisher, or marketer looking to reach a high-quality gaming audience and get your game in front of the right players, check out all Medal has to offer at https://grow.medal.tv.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: The State of UGC Games in 2026
This is the audio version of the Naavik Digest newsletter published on March 1st, 2026. We provide a snippet of our new deep dive covering all things UGC gaming. We break down the latest performance of leaders like Roblox, Fortnite Creative, Overwolf, and explore other notable trends and companies. You can read the full report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Sensor Tower’s State of Gaming report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: How Niche Subgenres are Reshaping the Mobile Puzzle Market
This is the audio version of the Naavik Digest newsletter published on February 22nd, 2026. We explore how niche subgenres – Block, Sort, and Screw – are reshaping the mobile puzzle market.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/how-niche-subgenres-are-reshaping-the-mobile-puzzle-marketMeet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Why Healthcare Is Gaming’s Next Trillion-Dollar Market
Medical training is still stuck in the arcade era: expensive, basement-bound simulators and outdated software that rarely capture the real stakes of clinical decision-making. In this episode, host Alexandra Takei, Studio Director at Ruckus Games, sits down with Sam Glassenberg, founder of Level Ex (now part of Relevate Health), to unpack how game developers can modernize healthcare learning by truly embracing the craft of video game design, not “gamification” lipstick. The opportunity and the market here are much bigger than you might assume. Healthcare is a trillion-dollar industry in the US alone, and if you can create products that save the medical system money while also growing the $200B video game industry, that’s a win-win. The conversation explores why even mediocre games outperform traditional training (the bar is shockingly low), and how live-ops principles let teams update clinical guidance fast. The pair also discusses who plays these games, and it turns out that it’s not only doctors but “normal people” who have found these games on the app store. They go deep on design: mapping real clinical challenges to proven genres (diagnosis as reductive-reasoning puzzles, ventilators as rhythm games), and why domain experts often describe what’s hard for residents, not what triggers adrenaline for experts, which is the source of “fun” in games. Finally, Sam breaks down the business: sponsored content by clients like Pfizer and Merck, free-to-play for doctors gameplay, and playable ads. We’d also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: Why Turkish Game Development Matters in 2026
This is the audio version of the Naavik Digest newsletter published on February 15th, 2026. We explore Turkish game development in 2026, discussing what other countries can learn from its ascent and considerations for its next era.You can read the newsletter (with even more sections and visual detail) here: https://naavik.co/digest/why-turkish-game-development-matters-in-2026/ Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

AAA Publisher Struggles, Roblox’s Growth and Transmedia Success
After a volatile few months across games, tech, and public markets, it’s time for a grounded check-in on where the industry actually stands. Host Devin Becker is joined by Aaron Bush (Managing Partner & Co-Founder, Naavik) to unpack the latest signals – from AAA publisher performance and what recent EA earnings suggest for big franchises like Battlefield, to Ubisoft’s ongoing restructuring, studio closures, and the push to reframe its future through initiatives like Vantage Studios.Next, they dig into Roblox’s continued growth and what its recent results imply, even as age-related scrutiny and safety conversations remain part of the narrative.From there, the discussion widens to the state of the console market: the early momentum around Switch 2 sales, the trajectory of Xbox hardware, and why Sony appears to be holding its ground.Devin and Aaron also look at how transmedia is shaping perception and demand, including Nintendo’s recent moves and what releases like an upcoming Mario Galaxy movie – and the surprise success of Iron Lung this month – reveal about IP leverage, audience crossover, and timing.They close with addressing the market whiplash around the reveal of Google DeepMind’s Genie 3, and a “buy, sell, or hold” round covering Microsoft, Krafton, AAA vs. AA, and PC gaming to highlight where near-term opportunities and risks may be emerging.We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: Project Genie and the Stock Market’s Category Error
This is the audio version of the Naavik Digest newsletter published on February 8th, 2026. We look into Project Genie — Google’s experimental AI that generates short, navigable 3D scenes — and explore the possible implications of world models for game engines and developers.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/square-enix-refutes-and-reframes Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Family-First Gaming: Breaking Into Consumer Hardware with Nex
In this episode, host Kalie Moore talks with David Lee, Co-founder & CEO of Nex, to unpack one of the rarest success stories in modern gaming: launching a new consumer console and winning. In a category dominated for decades by the same three players, Nex broke through by rethinking who gaming hardware is for. Often compared to Wii or Kinect, Nex’s real innovation isn’t motion-based play alone, but a family-first platform built around physical activity, kid safety, and parental trust. In a down year for console sales, Nex sold over 650,000 units, expanded into thousands of retail stores, and captured meaningful market share by designing specifically for families.The conversation traces Nex’s nearly decade-long journey from mobile-first products to a high-stakes pivot into living-room hardware - and the leadership decisions required to make that leap under uncertainty. Kalie and David dig into why most motion-gaming platforms struggled to last, what Nex designed differently for long-term engagement, and how retail, subscriptions, and trusted IP shaped its growth. The episode closes with a look ahead to Nex’s 2026 roadmap, from international expansion to connected play designed with strict family controls, and David’s long-term vision for what Nex could mean to families ten or twenty years from now.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]’s On:Guest - David Lee: https://www.linkedin.com/in/davidlkf/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: Do "Fair" Gacha Games Work?
This is the audio version of the Naavik Digest newsletter published on February 1st, 2026. We dive deep into the “fair” gacha Asian action RPGs to explore the performance of their unique monetization strategy and to see if prioritizing player fairness can lead to significant gains.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/evaluating-the-fair-gacha-games-experimentLet us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: Square Enix Refutes and Reframes
This is the audio version of the Naavik Digest newsletter published on January 25th, 2026. We examine Square Enix’s recent performance, explore what’s changed since the last time we checked in on the company, and take a look at its future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/square-enix-refutes-and-reframes Let us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Inside the PC Game Gray Market Economy
The PC games “gray market” isn’t just a couple of shady websites. It’s an economic behavior that exploits regional pricing and promotion timing to siphon revenue away from publishers. In this episode, Our host, Alexandra Takei, Director at Ruckus Games, sits down with Vadim Andreev, CEO of Rokky (and former founder of PlayKey), to unpack how retail-era code resale evolved into today’s global key-arbitrage machine.Vadim breaks down two core leak points: regional price arbitrage (buying keys in cheaper markets and reselling in premium ones) and promo stockpiling (buying deep-discount keys during sales, then reselling after discounts end). He argues the damage is material: publishers can lose roughly 20 to 40% of margin to resellers, often without realizing how much of their “regional” volume is being cannibalized elsewhere.The conversation gets practical fast: why region locking is table stakes, how publishers frequently mis-bucket territories (China and New Zealand), and why Steam’s price recommendations can lag real exchange rates and taxes. Rokky’s pitch is a mix of distribution and defense: API-level checks (IP, identity, purchase limits), a key management dashboard, and pricing/promo optimization to close the gaps attackers exploit. The conversation ends with a discussion about Valve and their role in games distribution and the gray market and what they could do to help mitigate the problem. We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Naavik Digest: What Leading Match-3 & Merge Games Do Differently
This is the audio version of the Naavik Digest newsletter published on January 18th, 2026. We look back at the mobile Match-3 and Merge genres in 2025, exploring what succeeded, what top performers do differently, and what might be important in the future.You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/what-leading-match-3-and-merge-games-do-differentlyLet us know what you think by sending us a note at [email protected] our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe

Why UGC Creators Need Webshops Too
The direct-to-consumer (D2C) model is expanding beyond traditional webshops and into the world of user-generated content (UGC), especially on PC and console. In this episode, host Devin Becker is joined by Liam Wiltshire, General Manager at Tebex, to explore how the evolution of private servers, mods, and community-run experiences is shaping new monetization strategies. Liam shares the origin story of Tebex and its integration within the broader Overwolf ecosystem, highlighting how D2C strategies for games like Minecraft, Rust, and Ark differ fundamentally from those in mobile gaming.The conversation covers the nuances of player relationships in D2C models, including the absence of platform payment rails and notification systems, and how that impacts engagement and monetization design. Devin and Liam also dig into emerging e-commerce strategies such as loyalty systems and upsells, and how Tebex is bringing these tools to individual creators and modders. The episode concludes with a look at industry shifts from regulatory changes to evolving platform policies, and how studios can future-proof their monetization strategies as D2C continues to grow across platforms.We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

How User-Generated Games Are Becoming Hollywood Franchises
In this episode, host Kalie Moore talks with Dmitri Johnson and Mike Goldberg, co-founders of Story Kitchen, the production company behind major game-to-screen adaptations spanning Sonic the Hedgehog, Tomb Raider, Streets of Rage, and more. We explore how transmedia is evolving in a UGC-first world, where players don’t just consume IP, they shape it, and why Roblox worlds are starting to look less like “games” and more like living franchises.The conversation dives into what actually makes a game adaptable (and when it shouldn’t be touched), how Story Kitchen stays aligned with developers and communities, and why they don’t chase heat even when a title is exploding. Dmitri and Mike also unpack Story Kitchen’s producer-first business model, the realities of timing and greenlight power in Hollywood, and what UGC creators should focus on if they ever want their worlds to travel beyond the platform.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We’d also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you’re interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected] the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

How AI Continues to Reshape Game QA
Generative AI has made major leaps since we last explored its use in game QA, and this episode dives into how that progress is reshaping the field. Host Devin Becker is joined again by Christoffer Holmgård and Julian Togelius, co-founders of modl.ai, to unpack how recent advances in computer vision and agent behavior are enabling fully no-code QA testing workflows. We discuss the shift from traditional code-integrated systems to screen-seeing, input-driving AI agents, and the technical breakthroughs that finally made this approach viable. The conversation also explores the types of bugs and edge cases this new method catches, and the surprising ways it differs from prior tools.The conversion also goes deeper into what this shift means for studios. Julian and Christoffer highlight how QA roles are evolving when testers can direct powerful AI agents without needing engineering resources. They also examine the line between automation and augmentation, arguing for the enduring value of human testers while outlining where AI can dramatically improve speed, coverage, and reporting. From auto-generating reproduction steps to fitting into broader ecosystems of AI coworkers, this episode offers a grounded, forward-looking take on how AI is transforming QA from the inside out.Previous episode with Modl.ai: https://naavik.co/podcast/ai-powered-quality-assurance/We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe

Inside General Intuition’s Push to Build Embodied AI Agents
World models are rapidly becoming AI’s next frontier, and in this episode we break down why. Host, Alexandra Takei, Director at Ruckus Games, sits down with Pim de Witte, founder of General Intuition and Medal, to explore how billions of gameplay videos can power a new class of embodied agents. Pim explains the fundamental gap between language models, which describe the world, and world models, which simulate the world, capturing how objects and agents move, react, and evolve in space and time. The conversation digs into why video games are an ideal training ground, including but not limited to consistent first-person perspectives, action labels (if you design your data set that way), and optical fidelity that platforms like YouTube can’t provide.Pim walks through General Intuition’s technical approach, why cross-game training unlocks more human-like behavior, and the specific limitations still unsolved, such as multiplayer consistency, long-horizon coherence, and the cost of large-scale inference. They explore what studios can expect from embodied agents: bots trained on human behavior that they hope to be tunable by designers and ideal for developers who want to embrace and build around this tech to either develop new game genres or make it a bedrock of their production process. If you are interested in learning about a company with a unique approach to world models and embodied agents, this is a must-listen to close out 2025. We’d like to thank Lysto for making this episode possible! Lysto is revolutionizing how game development teams collect and act on real player feedback with its AI-powered playtesting insights. Learn more about how you can get bias-free feedback at https://lysto.gg/?utm_source=naavik&utm_medium=podcast&utm_campaign=adIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe

The Future of Fortnite Creative
On this episode, host David Taylor dives into one of the most eventful stretches the Fortnite Creative / UEFN ecosystem has seen in months. Epic has rolled out a wave of major updates — from monetization changes to discovery shifts — and today we unpack what they mean for creators, studios, and the future of the platform.David is joined by two fantastic guests. Chad Mustard, COO of JOGO Studios, returns to the show after another breakout year as one of the top 10 developers on Fortnite by total plays. Chad brings a studio-level perspective on building hit experiences, navigating updates, and scaling inside a fast-evolving ecosystem. He’s joined by Jon Jungemann, better known as SleightedSloth, a leading creator in the Tycoon genre and one of the most thoughtful voices on systems design, monetization, and the economics of UEFN.Together, the group breaks down the rise of Steal the Brainrot and what that breakout moment signals for developers — from production trends to player behavior to what “success” looks like in today’s marketplace. They also explore the wave of M&A activity beginning to emerge inside Fortnite Creative and what kinds of deals are actually happening behind the scenes.From there, the conversation shifts to the biggest structural changes Epic has introduced: in-island item sales (and why they might be the single biggest unlock for creators to date), the rollout of UA Rewards and Paid Campaigns, and the latest adjustments to Discovery. We dig into how these tools reshape studio strategy, how developers are adapting their designs, and what all of this means for long-term sustainability on the platform.We’d like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We’d also like to thank modl.ai for making this episode possible! Using a combination of computer vision, reasoning models, and feedback loops, modl:QA+ autonomously explores builds, detects bugs, and generates actionable reports that sync directly with your existing workflows. To learn more, simply visit https://www.modl.ai/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Pushing Frontier Tech in Gaming
Pushing the boundaries of what's possible in gaming often means embracing unproven technologies and building in the fog of innovation. In this episode, host Devin Becker is joined by Marco van den Heuvel, co-founder of Beam, to explore what it means to operate at the bleeding edge of gaming infrastructure. Marco shares the origins of Beam and its evolution into a gaming-focused ecosystem built around frontier tech that includes blockchain, AI, and beyond. The episode covers how Beam is navigating past the noise to uncover the practical, long-term opportunities these technologies can offer game developers and players alike.The discussion also unpacks how AI fits into Beam’s broader vision, the future of esports from a tech-powered perspective, and what it will take for blockchain to hit the hype cycle “plateau of productivity.” Devin and Marco dig into the real hurdles in tech adoption, from developer onboarding to ecosystem incentives, while also speculating on what might lie ahead from AR to brain-computer interfaces. If you're interested in where the games industry might be headed next and how to prepare for it, this episode offers a grounded look at the intersection of emerging tech and gaming.We’d like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast We’d also like to thank Neon – a merchant of record with customizable webshops optimized for conversion – for making this episode possible! Neon is trusted by some of the biggest names in gaming and can help you sell direct without the typical overhead. To learn more, visit https://www.neonpay.com/?utm_source=naavik If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected]. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.