Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

We hear it all the time: "I want to look professional, but I also want to show my personality."And every single time, our answer is the same: you can absolutely do both!In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it.Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember.The girls discuss:♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand♡ The psychology of color and how to pick one that actually feels like you♡ Why on-brand props (even your Stanley) are doing more for your brand than you think♡ Tips for posts, stories, and reels that are intentional and memorable♡ How signature series and strategic content can turn casual scrollers into loyal followers—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Brighten Made (Bri Summers)♡ Instagram: Jessica Garvin♡ Instagram: Savannah K Barry♡ Instagram: Balanced with Britt♡ Instagram: Shop Etta and East♡ Instagram: Cheese Gal (Cortney LaCorte)♡ Instagram: Bryann Buhl♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later"♡ Article: Brighten Made — How to Choose Your Brand Color PaletteThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land.This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room.It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business.The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own.The girls discuss:♡ Why your environment is either expanding you or making excuses for you♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon♡ What it really means to raise your standards♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Naked Mind by Annie Grace♡ Podcast: Working Hard with Grace BeverleyThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right?That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand.Camp kicks off Monday March 23. You can register for free today. Invite a friend and we will see you at Camp!www.modernagentsocialclub.com/campSubscribe to this show to stay up to date and get the latest episodes!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!Download our free guide, Personal Brand by Friday, here!Follow us on social media:@modernagentmarketinggirls@modernagentsocialclubFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say?No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the part of personal branding that so often gets overlooked: intentionally living a life worth sharing.The most magnetic agents are the ones who bring pizzas on closing day, host supper clubs, try watercolor on a Saturday morning, and let all of it spill into their content in a way that's 100% uncopyable. They’re not necessarily the ones with the most perfectly polished and curated feeds.This episode will make you slam your laptop shut and go do something fun.The girls discuss:♡ Why "busy" is not a personality or a brand♡ How adding fun to your everyday life makes your content uncopyable♡ The novelty effect of time and why new experiences make life feel richer♡ Use micro-moments, rituals, and fun to become the agent people can't stop talking about♡ Why play is not a waste of time (we promise!)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood by Ashlee Gadd♡ Instagram: @siececampbell♡ Instagram: @rosemary_beachrealty♡ Reel: The “crud” sandwich♡ Instagram: @jlgarvin♡ Past episode: 62. What Wealthy Real Estate Agents Do Every Single Day (the episode about the Modern Agent protocol)This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation.That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent.This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves.The girls discuss:♡ Why "that's expensive" is a dream killer♡ The difference between investing in something and just checking a box♡ How the broke mentality silently sabotages your client experience and your referrals♡ Why your personal brand is the ultimate wealthy agent investment♡ How to step into the identity of your next-level self before you feel ready—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed?This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit!The girls discuss:♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas♡ Stack wealthy mindset moments into your daily routine without adding hours to your day♡ Sparking conversations is the fastest path to referrals♡ Documenting your real life beats creating content from scratch every time—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Kayla’s walking padThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Part 2 of our Series, The Wealthy Agent Upgrade, is here!The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.We've heard alllllll these excuses, and in this episode, we’re tackling them together.So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.The girls discuss:♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage♡ The modern agent reframes to replace your limiting beliefs♡ Parkinson's Law and how it applies to content creation♡ Chelsea’s new morning pages strategy♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business♡ Book: Peak Performance by Brad Stulberg and Steve Magness♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ IG Post: “The problem isn’t AI” by @amusedesignstudio♡ Book: The Naked Mind by Annie Grace♡ Book: The Artist’s Way by Julia Cameron♡ Book: Atomic Habits by James ClearThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction.Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent.The girls discuss:♡ How to stop self-sabotaging with "shoulds" and "maybes"♡ How to define what "wealth" actually means for your business♡ Why wealthy agents think in years, not weeks♡ Why posting twice a day still isn't getting you conversions♡ What to eliminate right now if you want different results in 12 months—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to [email protected] along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Brick (to reduce screen time)♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin HardyThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.The girls discuss:♡ Why social media beats cold calling for building authentic client relationships♡ How to create a cohesive brand without overthinking it♡ The difference between luxury branding and being relatable (and why you need both)♡ BryAnn's content batching strategy with UGC-style shoots♡ How to share your personal life without oversharing—Where to find BryAnn:♡ Follow her on Instagram @bryannbuhlrealtor♡ Join her newsletter♡ Check out her Substack—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: @mollykiddstudioThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent.Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could.The girls discuss:♡ Why the gap between idea and execution is killing your authenticity♡ How to stop filtering yourself and start showing up as a real human♡ Why you need hobbies♡ What to actually put in your stories (and how to make it feel easy!)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: Brock Johnson post about why people unfollow on Instagram♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl♡ Instagram: @btlcopy♡ Instagram: @haleyreidtayThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?”We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy.This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop.The girls discuss:♡ Why conversations matter more than views, likes, or followers♡ The difference between marketing on social media vs. seriously marketing on social media♡ How to use your stories to build real connections♡ Why taking things personally is keeping you stuck, and how to look at it as data instead♡ The one thing costing you more than anything else in your business—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent?♡ Book: Atomic Habits by James Clear♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy SicholThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.The girls discuss:♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)♡ What Disney's pixie dusting teaches us about building a brand people want to be part of♡ What makes content feel human vs. robotic♡ The magic Venn diagram of your content♡ How to pass the wine test—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG post: Adam Mosseri post about AI and the future of InstagramThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.Set your timer, pick ONE thing, and just go for it!The girls discuss:♡ Why consistency beats constant reinvention♡ Creating episodic and journey-style content that builds bingeability♡ Lifestyle marketing that paints the picture of homeownership without the staging♡ Ditching dupe photos for content only YOU can create♡ Using AI to enhance your work, not replace your voice—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck♡ Past episode: “16. The Content Formula That Changes Everything”♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger PodcastThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀The girls discuss:♡ Why your content needs an angle♡ The power of episodic and journey-style content♡ Why ChatGPT-coded captions are losing their magic♡ How to make your listing content more agent-centric♡ The evolution of photo dumps and graphics—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: @elliesuebarrows♡ Reel: Be cringe, post the b-roll…♡ Instagram: @adventuresintealestateThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.But more importantly, they're breaking down what all of this means for YOU.The girls discuss:♡ Why consistency beats perfection every single time (and how the podcast proved it)♡ The danger of copying your competitors♡ How to know when it's time to outsource♡ What "data" actually means for real estate agents—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: How to actually study your competitors…♡ Past episode: 21. Raise your Standards and Grow—Our top-performing episodes:♡ 39. Everything We Did When the Market Shifted (and what you can do, too)♡ 16. The Content Formula That Changes Everything♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content♡ 17. Basic Listing Posts? We Don't Know Her♡ 24. Turn Instagram Into a Referral Magnet This Summer♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be♡ 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients♡ 26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold♡ 18. Freebies that Work, Theming Your Days, and Content that Feels Like You♡ 22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & GrowthThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

Chelsea and Kayla are doing their own version of the "favorite things" trend.They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).And naturally, they're connecting it all back to marketing.If you've been feeling guilty about investing in yourself, listen to this episode!The girls discuss:♡ Their favorite books, shows, and tools of 2025♡ Content creation hacks that save time♡ Why investing in yourself IS investing in your business♡ The all-or-nothing mentality they finally kicked to the curb♡ How to use ChatGPT strategically—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, The Academy by Elin Hilderbrand♡ Kayla’s favorite books of the year: Wonder by R.J. Palacio, 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, To Hell with the Hustle by Jefferson Bethke♡ Chelsea’s favorite shows of the year: Southern Charm, Ripple♡ Kayla’s favorite shows of the year: Taylor Swift End of an EraThis episode was edited by Adrienne Cruz.Mentioned in this episode:Personal Brand by Friday

You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day?Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible without making you feel like you're missing out on all the magic of the season with your family.This episode is your reminder to post the right things (instead of just more things) and enjoy your December!The girls discuss:♡ Why over-consumption is killing your content♡ Your 5-4-3-2-1 holiday marketing action plan♡ Why your b-roll needs more twinkle lights♡ Three reel frameworks to make "trying one new thing" fun—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast Episode: “How to Hack Your Brain To Feel Less Addicted to Your Phone” (You'll Never Doomscroll Again After this Episode) from the Everygirl Podcast♡ IG Post: “Offline is the new luxury” by Pretty Little MarketerThis episode was edited by Adrienne Cruz.

On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary.You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect!Topics:♡ How to stop overthinking your content and just start showing up♡ The local guide strategy that brought in 100+ email signups in one week♡ Why your "behind the scenes" content matters more than polished posts♡ How to create scroll-stopping content without hiring a professional♡ The power of building real community with other agents—Melissas’s Links:♡ Instagram: @melissasanregret♡ Check out her website♡ Tune in to her podcast, The ADHD Agent—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ IG Post: The Life of a Real Estate GirlThis episode was edited by Adrienne Cruz.

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.So you don't need to convince them!The girls discuss:♡ Why you should definitely link your Instagram stories to Facebook♡ How to share listings in a way that feels organic and personal, not salesy♡ Facebook groups done right: building community instead of fishing for leads♡ The easiest weekly Facebook strategy that only takes a couple of minutes—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.The girls discuss:♡ Why your Instagram is like hosting Thanksgiving dinner♡ The signature dish strategy ♡ Tablescapes, tone, and creating a brand people want to gather around♡ How to show up for your local community (online and off)—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!This episode was edited by Adrienne Cruz.

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.—The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effortless and fun♡ The power of signature lead magnets that only you can make♡ Easy ways to romanticize your season♡ Local content ideas that get shared by everyone in your community—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!Follow us on social media: @modernagentmarketinggirlsFollow Chelsea Petersen: @hichelseapetersenFollow Kayla Fox: @yourhomegirlkaylaLEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.The girls discuss:♡ How Instagram has become interest media and how that informs your holiday content strategy♡ How to create series-style content that feels effortless and fun♡ The power of signature lead magnets that only you can make♡ Easy ways to romanticize your season♡ Local content ideas that get shared by everyone in your community—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Jessica Garvin♡ Reel: Notice the little moments…♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate StricklerThis episode was edited by Adrienne Cruz.

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.The girls discuss:♡ Why leading with real estate alone is actually alienating your audience♡ How to use your brand menu to create multiple connection points with people♡ The difference between being pushy and actually being good at selling♡ Why modern agents build root systems, not just pretty branches—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley♡ Join the waitlist for the next round of Camp Modern Agent!This episode was edited by Adrienne Cruz.

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).The girls discuss:♡ Why consistency is about more than just posting frequency♡ What to do when you're posting but getting zero engagement♡ How to email your list without feeling annoying♡ The real purpose of your Instagram feed vs. your stories♡ What to share when you have literally no clients right now—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Jessica Garvin♡ Instagram: Jenna Kutcher♡ Past episode: 4. Listen To This If You Think Your Life is Too Boring to be Instagram Content♡ Past episode: 8. Are your Instagram Stories Connecting You With Future Clients♡ Past episode: 32. What to Post When You Have No ClientsThis episode was edited by Adrienne Cruz.

You know what's scarier than showing your face on camera? Spending the next five years wishing you had!In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.If your sphere feels stagnant and you're wondering why the referrals aren't rolling in, this might be your sign to start showing up differently.The life you want is on the other side of hitting record.The girls discuss:♡ Why getting on video is actually the least scary thing you could do for your business♡ The reason your sphere feels stagnant (and how showing up on camera can change that)♡ The difference between needing thousands of followers and having a handful of super fans who can't stop talking about you♡ What happens when you finally decide your legacy matters more than your insecurities—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: The Go-Giver by Bob Burg & John David Mann♡ Past episode: 42. This Marketing Tool is Free but Can Cost You Everything♡ Past episode: 43. Repeatable Content That Will Make People * Click Follow *This episode was edited by Adrienne Cruz.

If someone asked your followers why they should follow you, could they easily answer in one sentence?In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.The girls discuss:♡ How familiarity (not being the best at something) builds trust♡ The three-part framework for creating repeatable content people actually remember♡ Real examples from accounts they love (and what makes them so bingeable)♡ How to stop overthinking what to post and start showing up with consistency—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best marketing destination for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Siece Campbell♡ Instagram: Jenna Lu♡ Instagram: Cheese Gal♡ Instagram: Susi Vidal♡ Instagram: Lindsay Stewart Dot Com♡ Instagram: Lils Waltie♡ Instagram: Feel Well by Anna♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind EasyThis episode was edited by Adrienne Cruz.

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.The girls discuss:♡ Why "the market's really hard right now" is costing you clients♡ How to speak your ideal client's language (not real estate robot)♡ The sticky words that make people remember you♡ Permission slip marketing vs. guilt-trip content♡ Five simple word shifts that transform your marketing—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden♡ Instagram: @btlcopy♡ Podcast: Giggly SquadThis episode was edited by Adrienne Cruz.

Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.The girls discuss:♡ Why fall content is about feelings, not themes♡ How to repurpose the same reel with seasonal tweaks♡ Simple B-roll tips that make your content feel cozy♡ How to create a fall guide people want to download—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Jessica Garvin♡ Instagram: Balanced with Britt♡ Reel: POV: It’s Sunday afternoon…♡ Join the Camp Modern Agent Challenge

Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results, why diluted focus equals diluted results, and how to become the agent people can describe in one sentence.Because when someone says, "follow Chelsea, she always posts about..." that's when you know you've made it.The girls discuss:♡ Why quarter four is the entrepreneur's new year and how to use it♡ The identity shift that transforms your business approach♡ What to eliminate (sorry pop bys) and what to go all in on♡ The big announcement: Camp Modern Agent is coming this fall!!!—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less♡ Instagram: Coming Up Roses♡ Camp Modern AgentThis episode was edited by Adrienne Cruz.

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.This is your playbook for what to do when your own business feels stagnant.The girls discuss:♡ The $800/month expense they ditched and what they did with the money♡ The power of pink and why stepping into who you are beats trying to look "professional"♡ How to move fast without overthinking♡ Why your face and voice need to be front and center in your marketing strategy♡ Funnels that works in the background while you're living your life♡ When to outsource vs. when to DIY—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Link: Flodesk♡ Link: Tonic Site Shop♡ IG Post: From 0 to 200k followersThis episode was edited by Adrienne Cruz.

When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content creation process.Plus, they're revealing the modern agent luxury marketing platform they've been working on since December!The girls discuss:♡ Why you don't need to create content like a full-time influencer♡ How to organize Instagram folders that you'll actually use♡ The monthly B-roll strategy that keeps your content bank full♡ The new Modern Agent platform that removes all the "brakes" from your marketing—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ App: Cleanup - Phone Storage Cleaner♡ Past Episode: “34. Stop Waiting for “Someday” and Start Investing in Yourself Today”This episode was edited by Adrienne Cruz.

Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.”From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the roadmap to stop hiding behind trends and start showing up authentically.The girls discuss:♡ Why your brand already exists in your real-life obsessions♡ The 5-question brand menu quiz♡ Why people follow accounts that feel like comfort♡ How to turn everyday moments into unforgettable (and better yet, uncopyable) content—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Olivia Noceda♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue♡ Instagram: Tori Sprankel♡ Instagram: Mallory Ervin♡ Instagram: Balanced with Britt♡ Instagram: Savannah K. BarryThis episode was edited by Adrienne Cruz.

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.If you're constantly reinventing the wheel, drowning in your to-do list, or beating yourself up for not being "consistent enough," this episode is your roadmap to working smarter.Kayla discusses:♡ Why "decide once" will revolutionize your content creation process♡ How to start small and actually stick with your marketing goals♡ The magic question that makes everything easier later♡ Why you need to honor your season♡ How to essentialize your marketing and cut out what’s not working—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: The Lazy Genius Podcast♡ Book: The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Past Episode: “26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold”♡ Past Episode: “14. 4x Your Results With This Strategy”This episode was edited by Adrienne Cruz.

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.The girls discuss:♡ The power of signature posts that make people recognize your content♡ How to turn your camera roll into community currency with monthly photo drops♡ The weekly story strategy that gets people sliding into your DMs♡ Why sending 1-2 emails a month is non-negotiable♡ How to find your marketing community and stop feeling like you're doing this alone—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Instagram: Karrie Locher (chill mom tips)♡ Book: Malibu Rising♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”♡ Instagram: Becca Tilley♡ Post: The summer I…♡ Instagram: Pretty on FridaysThis episode was edited by Adrienne Cruz.

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually is. From investing in your health and relationships to finally putting money behind your marketing, they're covering all the ways successful realtorpreneurs think differently about time, energy, and, yes, money.The girls discuss:♡ Why you need to start acting like your future self today (not next month)♡ The non-negotiable investments every realtorpreneur should make♡ How to audit your time and money to see where you're actually investing♡ The mindset shift from "I can't afford it" to "I can't afford not to"♡ Why money needs to flow like air to keep your business breathing—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast Episode: “My Exact Weekly Schedule That’s Made Me 5x More Productive” from The Everygirl Podcast♡ Book: The Weekenders Club: Redefine Your Weekend, Redirect Your Life: Crafting the Life You Desire, One Weekend at a Time by Emily JudiceThis episode was edited by Adrienne Cruz.

Ever feel like you're doing ALL the things with your marketing but still not seeing the results?In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.The girls discuss:♡ The #1 missing piece in most agents' marketing♡ How to make your content feel conversational instead of promotional♡ Why your stories are your secret weapon for building real relationships♡ The face-to-camera challenge♡ How to audit your time and money to focus on what matters♡ Simple profile fixes that make you instantly more memorable and approachable—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: Giggly Squad♡ Reel (sent by Ashley Voller): I wish Belly never turned pretty♡ Reel: Conrad doing the dishes♡ Reel: Wedding dresses for Belly♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Reel: The pretty feed police♡ Reel: Instead of doing this at mealtimes…♡ Past Episode: “21. Raise your Standards and Grow your Business”This episode was edited by Adrienne Cruz.

Let's settle this once and for all: you don't need a client to create content. You need content to get clients.In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)The girls discuss:♡ Why the majority of your content shouldn't be your listings anyway♡ How to use your own home and stories to create engaging real estate content♡ What it means to document your process (even without a client to document)♡ The mindset shift from "I need clients to post" to "I need to post to get clients"♡ Specific content ideas you can start using TODAY—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ TV Show: The Summer I Turned Pretty♡ Instagram: Copy Uncorked♡ Past Episode: “16. The Content Formula That Changes Everything”♡ Reel: Xanthe Appleyard’s empty apartment♡ Freebie: The Ultimate Modern Agent B-roll List♡ Past Episode: “21: Raise Your Standards and Grow Your Business”♡ Past Episode: “17. Basic Listing Posts? We Don’t Know Her”♡ Instagram: Jessica GarvinThis episode was edited by Adrienne Cruz.

Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bigger decisions, why your camera roll is a content goldmine you're probably ignoring, and how to create a signature series that makes you the agent people can't stop talking about.All without spending hours on CapCut or stressing about the perfect carousel, of course!The girls discuss:♡ Why "easy" marketing still requires effort (but the RIGHT kind of effort)♡ The decide-once strategy that saves your brain calories for more important things♡ How to stop chasing trends and start building trust instead♡ Why your email list should do the heavy lifting♡ How to use your camera roll from this summer to create content with ease—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Book: Wealthy and Well-Know by AJ Vaden and Rory Vaden♡ Instagram: Cheese Gal♡ Instagram: The Lazy Genius♡ Freebie: Maha Copy Co - 250 Email Subject Lines♡ Past Episode: “Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth”This episode was edited by Adrienne Cruz.

You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?In this episode, Chelsea and Kayla are discussing the three questions that keep agents stuck versus the game-changing questions that actually build momentum and position you as the go-to agent you want to become.The girls discuss:♡ The white tank top theory that will transform your marketing strategy♡ How to get off the hamster wheel and build a business flywheel that works for you♡ The difference between chasing clients and becoming the only agent people recommend♡ Why asking "what does it cost?" keeps you stuck in scarcity mindset—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Reel: The white tank top♡ Instagram: Mallory Ervin♡ Instagram: Natalie Borton♡ Video: How a potter’s wheel work♡ Podcast Episode: “Why That Worked #27: Bombas” from Donald Miller’s Marketing Made Simple♡ Podcast Episode: “21. Raise your Standards and Grow your Business” from Modern Agent Marketing Girls!This episode was edited by Adrienne Cruz.

Your broker is wrong about what "professional" looks like in 2025.While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.The girls discuss:♡ The real definition of personality and why it has nothing to do with being funny or outgoing♡ How to pass the "beer test" with your content♡ Why posting every day can still make you completely forgettable♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community♡ The simple homework assignment that will transform your stories starting tomorrow—Follow us on Instagram:♡ Podcast: @modernagentmarketinggirls♡ Chelsea Petersen: @hichelseapetersen♡ Kayla Fox: @yourhomegirlkayla—Subscribe to this show to stay up-to-date and get the latest episodes!GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!—Mentioned in this episode:♡ Podcast: Giggly Squad (Chelsea’s favorite!)♡ Reel: “Dinner For One” by Olivia Noceda♡ Instagram: Sivan Ayla♡ Instagram: Bryann Buhl Realtor♡ Instagram: BTL Copy♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!This episode was edited by Adrienne Cruz.