Mission Daily

As the year comes to a close, it's time for some serious financial assessments. Join Stephanie Postles and Albert Chou in this episode of Mission Daily as they delve into the key strategies for small business owners to end the year strong. From smart investment tips to essential financial assessments, they cover it all. Whether you're looking to streamline your expenses, optimize your profits, or just get your financial ducks in a row, this episode is packed with practical advice and actionable tips.Tune in and get ready to transform your financial approach as we head into the new year!(00:00) Preview and Introduction(01:07) Managing Expenses and Margins Effectively(08:08) Payroll and Employee Management Strategies(16:19) Assessing Employee Workload and Revenue Contribution(19:24) Financial Runway and Emergency Fund Planning(20:51) Strategies for Pre-Paying and Managing Profits(26:51) Differences Between Tax Deductions and Credits(34:15) End-of-Year Financial Strategies and Investment Tips Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired of the Same Old Gifts? 🎁 Say goodbye to predictable presents and hello to unforgettable experiences. This episode of Mission Daily is all about the power of meaningful gifts that don’t come wrapped in shiny paper. We’ll share personal stories, a few chuckles, and insights on how to give gifts in a way that truly matters. Perfect for anyone looking to make their next gift truly special.Tune in, get inspired, and let's shake up the way we think about presents. Got a memorable gift story? Drop it in the comments!(00:00) Introduction(00:34) Albert's Unique Take on Gift-Giving(03:17) The No-Gift Policy Explained(05:17) Stephanie's Perspective on Experiential Gifting(08:26) The Value of Shared Experiences(11:53) Creative Gifting Ideas for Kids and Adults(15:37) Reflecting on the Impact of Gifts(17:48) Gift-Giving Among Adults(19:19) Episode Wrap-Up Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is stress affecting you as an entrepreneur? How can you overcome it?In this episode, Stephanie and Albert delve into the world of entrepreneurship and the challenges that come with building a successful business. With a focus on finding balance in the chaos of business, we share our personal experiences and the tactics we’ve adopted to transform stress into a tool for growth and success. Whether you're a startup founder, a seasoned CEO, or an aspiring business leader, this episode is filled with insights to help you navigate the demands of your professional and personal life.Turn your stress into an asset for your entrepreneurial journey and comment below if you found our insights helpful!(00:00) Introduction(00:34) The Reality of Entrepreneurial Stress(01:35) Financial and Personal Stresses in Business(03:22) Strategies for Managing Stress as a Leader(07:41) Emotional and Physical Effects of Stress(09:11) Shifting Mindset to Overcome Challenges(11:03) Practical Tools for Stress Management(17:43) The Power of Physical Activity and Nature(23:06) Innovative Approaches to Stress Relief(26:50) The Importance of Self-Care in Leadership(29:25) Breathing and Meditation Techniques Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you build a brand that lasts AND saves the world?According to Steph and Albert - it all starts with profit.The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover: Why Albert only focuses on hiring for talent not for diversity How some businesses tie social impact into their profit model Why you can’t check all the “idealism” boxes - and shouldn’t try Examples of people and companies that have done this right Why having more financial freedom will set you free so you can tackle social impact goals for the long term. Mentions: Patagonia Simple Modern Aviation Nation American Giant Morgan's Wonderland Tom's Shoes Walmart Chick-fil-A Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are Crypto ETFs? And how will they change the crypto investment landscape? Today, Albert and Stephanie explore the potential impact of Crypto ETFs coming to major players like Fidelity, Vanguard, and BlackRock. With only 2-3% of people currently invested in cryptocurrencies - according to Albert’s math - could crypto ETFs open a new market of potential investors? And what would this do to the price of Bitcoin or other existing cryptocurrencies? In this episode, you will learn: (01:00) What is an ETF? And what is a Crypto ETF? Why does this news matter? (04:55) Why SEC-approved Bitcoin ETFs could dramatically expand investment access to people looking to get exposure to cryptocurrency but not wanting to burden themselves with the perceived “risk” of purchasing Bitcoin directly (00:11:00) Side Rant: Why buying Bitcoin directly from a platform like Coinbase really isn’t that risky and may be a better option (00:16:00) The pros and cons of a Crypto ETF vs purchasing Crypto directly What are your thoughts? Would you invest in a Crypto ETF? Let Steph and Albert know by hitting them up on LinkedIn @StephaniePostles and @choualbert.If you liked this episode, please save the flowers (and my job) by subscribing to Mission Daily wherever you listen to podcasts. Every subscription helps us reach new listeners and grow the show! Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Louis Marchetti, a longtime investor and business advisor, lived life in the fast lane until a near-death experience from a sudden cardiac arrest jolted him to reassess his priorities. It's a common misconception among high achievers that a jam-packed schedule equates to success; any downtime implies lost momentum. Too frequently, we “look, but don’t see” - rushing from moment to moment in life so fast that we forget why we are working so hard to begin with.On today’s episode, Stephanie and Louis debunk this myth and explore the power of taking a pause. Mentions:Books: Transitions: Making Sense of Life's Changes by William Bridges The Burnout Society by Byung-Chul Han Think Again by Adam Grant Sapiens by Yuval Noah Harari The Da Vinci Code by Dan Brown Podcasts: Brené Brown's interview with Father Richard Rohr Joe Rogan’s interview with Gabor Maté Events: Summit Series conference Esalen workshops in Big Sur, CA Burning Man festival Other: Mont Blanc in France Vista Equity Partners private equity firm Opus Dei Catholic institution Wim Hof breathing method Thomas Merton (Author) Ascension Leadership Academy training Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Albert vents about an ongoing insurance debacle that is costing him thousands. When a neighbor's unit caused extensive water damage to his rental property, Albert found himself stuck in bureaucratic finger-pointing instead of seeing solutions. He and co-host Stephanie discuss the frustrating experience of having "systems" like homeowner’s insurance fail you in times of crisis. They share perspectives on how to handle life's curveballs gracefully when wronged and not let anger take over.Key Moments:(00:00) Introduction(03:20) What’s going on at Albert’s rental property?(05:58) The complicated homeowner’s insurance claim process(11:48) The pros and cons of owning a townhouse vs single family home(13:44) How one disaster can erase real estate profit for years(16:30) How to manage feelings of revenge and being "made whole" Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jigsaw has captured your loved one. He’s given you $10,000 and told you that if you don’t come back with double the cash in 60 days, he will do the unthinkable… So, what do you do?This Halloween-themed question posed by Albert sparked a fun conversation with Stephanie about what businesses they would start to take $10K and turn it into $20K within 60 days.While highly unlikely you will ever find yourself in that specific scenario, their discussion offers valuable insights into entrepreneurship including: How to find and test existing demand in the market. The pros and cons of getting into the trades vs launching a digital product. Why you should aim for predictable cash flow versus chasing "get rich quick" schemes What would you do with $10k? Do you agree with their plans? Let us know by emailing [email protected]. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Property investor Albert explains how homeowners insurance works, when it doesn’t work at all, and why the entire model can feel like a scam after disaster strikes.Key Points: You’re on the hook for upfront disaster mitigation and repairs. Insurance only reimburses later, often not in full. With labor shortages, replacement costs far exceed insurance company estimates. They lowball based on pre-disaster rates. Constant climate disasters mean constant claim denials. Albert asks - is insurance even worthwhile when it fails to protect you? For homeowners insurance beginners, the model seems primed to collapse. Albert argues it needs an overhaul to actually cover people. What are your thoughts? Let us know by emailing [email protected]. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steph and Albert have an insightful discussion on embracing your true leadership style. They explore the importance of transparency, vulnerability, and staying true to yourself.Key Points: Being real about struggles helps connect with others. Vulnerability can build trust. Confidence is crucial when starting out. But balance with integrity. There's power in small, lean operations. Success looks different for everyone. Listen to your intuition. You already know the right path if you tune out the noise. Surround yourself with people who appreciate the real you. Don't try to be someone you're not. What are your thoughts? Let us know by emailing [email protected]. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to our first NSFW Mission Daily episode, featuring awkward group massages, honest discussions about temptation, and our attempt at relationship advice. As Steph continues to recount her more… experimental… experiences at Burning Man, she and Albert go down a rabbit hole about what you can learn from removing (or adding) boundaries in relationships.Steph shares the benefits of letting your spouse run free, and why setting “bumper pads” to prevent them from failing may actually cause more anxiety and result in deteriorating trust. Albert gives a different take - he believes that if you know what tempts you, then it’s not helpful to be put in those situations.The duo go back and forth in their signature banter-filled style, raising great points on either side.Where do you land on the debate? Let us know by emailing [email protected]! Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steph recounts her second year at Burning Man, where torrential rain transformed the desert into a muddy mayhem. She and her partner Jeremy leaned into the chaos, turning an evacuation into an epic adventure. With colorful stories of hitchhiking and free spirits, Steph shows how struggle can bring people together - and create unforgettable memories. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When someone says “Burning Man”, what do you visualize? A bunch of hippies in the desert doing drugs, getting a little too intimate, and enjoying late-night raves?Okay, maybe you aren’t that far off of reality… but as Stephanie will tell you, Burning Man is so much more than its stereotypes.In this episode, Stephanie recounts her first “Burn” and tells Albert what she discovered at the experimental community of Burning Man. From journeying into the miles-long Playa; to discovering interactive art exhibits you can’t find anywhere else; to showering naked with a bunch of strangers… Steph shares how beyond the neon lights, she found connection, acceptance, and freedom to be herself.Key Points: Burning Man is about self-expression, art, and human connection - not your stereotypical music festival. Stephanie opens up about how the experience helped her overcome insecurities as a mom. She describes the inclusive community where titles and status don't matter. People connect through shared interests vs superficial small talk. Albert gets clarity on what actually goes down and who should consider making the desert pilgrimage. Wondering if Burning Man is right for you? Have questions about the logistics of the event? Or want to share your own stories from your first Burn? Share them with Stephanie at [email protected]. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today's solo episode, Albert gets real about taking responsibility for your own financial security. With so many people struggling to find work (#opentowork), he says now is the time to future-proof your money situation, not sit around waiting for the next downturn.Key Points: We're quick to judge others but go easy on ourselves. Time to get real about personal responsibility. Hard times will come. There is no such thing as guaranteed stability. Learn to generate cash flow through assets like real estate or small biz. Albert shares tips for how to get started. Live frugally. Tiny choices free up capital to invest. If you've got savings, put that money to work! Don't just sit waiting for the next recession. a story to share? Questions to ask? Hit Albert up at [email protected] Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

After focusing on primal, body-based practices in part one, Steph explores her favorite mental techniques to reduce anxiety and reset her nervous system. She shares: A new form of meditation that is actually enjoyable for her wandering mind. How small tweaks in language transformed Steph’s victim mentality. Could “get to” be more powerful than “have to”? Why feedback is a way to show love (when communicated and received correctly) A 2-minute journaling routine that’s easy and fun A reminder that sometimes your darkest days can become your best. Mentions:Guided visualization meditations by Dr. Joe DispenzaGot a story to share? Questions to ask? Hit Stephanie up at [email protected] Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part one of this two-part series, Steph shares her favorite primal ways to reduce anxiety and support your nervous system through body-focused practices. Get ready to scream, shake, and stretch.Mentions: How & Why Somatic Experiencing Works More information about Scream Therapy Vagus nerve exercises Body Shaking tutorial 4-6-4 breathing method Box Breathing Fast Tempo Breathing Progressive muscle relaxation video Magnesium salt bath Stephanie's previous episode on 23andMe results Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Caught in the crosshairs of an unexpected $90,000 IRS bill?Perhaps not, but our host Albert has found himself in this very predicament.On this week's episode of Mission Daily, Albert walks us through his taxing journey - unraveling the how's and why's behind this substantial debt to the IRS and his road map for repayment.Albert and Steph delve into the realm of finance, revealing the influencers who've shaped their financial outlook and the investment strategies they are championing. Plus, they discuss the delicate balance between saving for your future while allowing yourself the freedom to have momentarily “splurges” in the present.We'd love to hear your financial stories and strategies, from navigating sudden financial shocks to balancing life's joys with savvy savings. Share your insights with our community by reaching out to us at [email protected]: Charles Hoskinson Dougherty Tax Solutions Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The landscape of our working world is shifting dramatically. From the rise of gig-economy positions to the increased use of AI tools at work, the dynamics of our employment paradigms are being rewritten.Today, Albert and Steph take a deep dive into the “Gutenberg moments” of our time - the revolutionary moments of disruptive innovation that irrevocably change the landscape of life and work. They discuss how these moments are less about the inventions themselves and more about the societal shifts they represent.As we approach a series of “Gutenberg moments”— notably the escalating utilization of automation and AI tools — the potential impact on employment as we know it is dramatic. As the type of work that can be done by, or aided by, machines continues to increase, being more than just competent at your job will become necessary for success. Flying under the radar will no longer suffice. You will have to stand out and demonstrate your true value. Tune in to find out how Albert and Steph recommend doing just that. Plus, Steph shares her take on the controversial "fire and hire fast" and why she thinks full-time employment will become less common in the coming decade.This episode will leave you contemplating upcoming Gutenberg moments, the future of work, and what it all means for you. What do you think is in store for future employers and employees? Share your thoughts with us at [email protected]: Exponential Organizations (original) Exponential Organizations 2.0 A16z Podcast with Peter Diamandis Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Steph heads into the studio for an amazing 1:1 with a guest many of you probably know. To Steph, Liv Boeree is a good friend and conversation partner. To the rest of the world, Liv is a renowned model, science communicator, philanthropist, public speaker, television personality, heavy metal guitarist, and World Series of Poker bracelet winner. And that’s only scratching the surface.In this highly entertaining hour, Liv and Steph dive into a wide range of topics, covering everything from focused altruism, poker theory, competitive spirit, AI, among many others. Normally, we’d try to draw you in with a detailed summary… but this conversation needs to be heard in full to be appreciated.When you finish we just know you’ll have questions and/or comments. Reach out to [email protected]: Raising for Effective Giving World Series of Poker Tinder Slate Star Codex The Brothers Karamazov Isabel Boka HP Lovecraft Stephen King Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At this point in 2023, ChatGPT isn’t just a hot trend – it’s already permeated all facets of our lives. And, just like it was with the internet 30 years ago, we are already losing sight of just how much technology it takes to make AI happen for the masses.This week, Steph and Albert discuss the hidden aspects of AI intelligence. From the $30 million per day it costs in cloud computing, to the sheer amount of hardware power it takes to keep your AI assistant “alive,” to the hard realization that AI is still far from perfect BUT still may make some jobs irrelevant, it’s hardly an easy topic. But our hosts are up to the task.Plus, they also take a deeper dive into the companies driving AI innovation (and which competitors may be worth researching as an investment sooner rather than later).AI and ChatGPT are divisive, to be sure. Share your thoughts at [email protected]: NVIDIA Enron Fidelity Vanguard OpenAI Steven Schwartz (lawyer) Boeing Avianca Airlines Zayo Airbus Bombardier Intel AMD Apple Qualcomm Elon Musk / Tesla Ray Kroc / McDonald’s Beazer Homes Pulte Homes Cerebras Systems Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this episode of Mission Daily, Steph takes a break from the normal routine to welcome a very special guest, author and investor, founder of Blue Sky, veteran of Google, Microsoft, AWS, Slack, Twitch, Twitter, and probably seven other companies you know, Amir Shevat. In short, Amir knows how to build developer platforms that succeed.Throughout this entertaining 40+-minute discussion, Steph and Amir cover the foundations of what makes a good developer platform, the growing need for a social protocol, and why we need to start preparing for AI’s impact on the future… like, right now.Is the future of mundane tasks truly going to reside with AI? And, if so, what does this mean for skills development, and the ability to develop proficiencies that will move you up an ever-shrinking corporate ladder? Let us know your thoughts by reaching out to [email protected]: Slack Twitch Microsoft Google AWS Riot Games Blizzard Entertainment (parent company of World of Warcraft) Ubisoft Angry Birds Reshuffle Open.ai Awaken Your Genius by Ozan Varol The Expanse Dan Ariely Sam Altman Clarity.AI Jeff Bezos Salesforce Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you could change anything about your life - pick a different personal path, invest in a new opportunity, pivot to a different career - what would it be?Steph and Albert ask themselves this question, bouncing from what they would have done differently, to what advice they’d give young people, to a discussion of how they might spend their future. This isn’t an episode about regrets, but rather a celebration of life’s endless possibilities and what Albert and Steph have learned from the choices they’ve made.What would you change and what advice would you give to your younger self? Let us know by emailing [email protected] to share.Mentions: UPS Franchise Details Rick Roll’s Interview with Kevin Kelly Law and Order Theme Song Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Running a service-based business is a difficult task because striking that ever-important balance between customer satisfaction and economic reality is an ongoing challenge. These companies must regularly weigh the costs of accommodating demands, such as redoing work, against the profitability and sustainability of their business.In this episode, Stephanie and Albert discuss their experience working with Mission’s wide range of clients, and how they effectively address client challenges by building strong relationships, even when conflicts about service quality or deliverables are all-too-common. Albert cites several scenarios in which customers may ask for modifications, such as in art, websites, or our own specialty – podcasts. Sometimes, clients' circumstances change, or unforeseen restrictions arise, resulting in work needing to be redone. But how does a company balance their relationships and real-world financials having already invested a wealth of time and effort into a project?This topic brought about a ton of discussion topics within our own team. And we’d love to hear about the balance you strike in your own businesses. Send your thoughts to [email protected] Gumroad Kajabi Cindy Crawford Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the world really ready for one centralized, government-run financial system? Skeptics believe we already have one, and they may not be far off the truth. This week, Steph and Albert dive into the topic of central bank digital currency (CBDC), a unified ledger, and how this would give governments unprecedented insight into where its money is going, and how consumers are spending it.Of course, with such oversight of spending comes a larger discussion of power, and how more of it will shift to the government. Not only will it be able to more accurately monitor your spending, but it will also have the power to determine how you’re spending your share of the nation’s digital currency. With no apparent checks and balances in place, will your money ever truly be yours? And are decentralized currencies a better, more independent option?Yes, the term “new money” has taken on a different meaning. And we’d love to hear your thoughts on how these looming changes are impacting you, your families, and your businesses. Drop us a line at [email protected] to weigh in. Mentions Bitcoin Capital One Bank of America IMF BIS Blackrock Goldman Sachs Vanguard Fidelity Elon Musk FedEx Lawrence Livermore National Laboratory TikTok Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s true, the world is changing more quickly than most people are ready to accept. And we can’t comfortably rely on beliefs and findings from just a few years ago, much less our childhoods. So, as we continue to grow, how do we – as both business leaders and human beings – make forward-thinking decisions when most beliefs we currently hold will inevitably be disproven?In this episode of Mission Daily, Stephanie tries to throw Albert off his game by introducing this topic just a few minutes before recording. But Albert was more than up to the task, diving quickly into a discussion of how many time-honored studies and beliefs are now being disproven at a breakneck rate. More importantly, they share personal tips on how they develop different ways (such as inversion thinking) to adapt and evolve throughout life’s inevitable changes.And, because it’s Albert, connections are made between ice cream, The Fast and the Furious, and long-term thinking. It’s an episode that will certainly make you think and assess. (And there’s way more than we can summarize here.) But, if you have thoughts on your own mental modeling, be sure to share them to [email protected] James Clear Kevin Kelly Rich Roll Podcast Jeff Bezos Peter Schiff Permabear The Fast and the Furious movie series Tim Kennedy Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re lucky (and not a judge or a lawyer) you will never see the inside of a courtroom. Over the last eight months, Steph has spent significant time in court, handling no fewer than three different cases. This is a massively inordinate amount of time, especially when considering she’s staving off false allegations. But, because of the people they are, Steph and Albert use this conversation to share their thoughts about attorneys, the legal system, and the toll these lawsuits can take on family and work alike. (Have YOU recently been accused of being in a cult? Well, Steph has…)Like all episodes of Mission Daily, Steph and Albert manage to find humor and silver linings, even in the most exhausting situations, hoping to share and help listeners who might be facing similar hassles of their own. We hope you’ll do the same by reaching out to [email protected]. Mentions Aaron Levie of Box Wake Forest University ChatGPT Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mission Daily is a successful show because of how real it can be for listeners. On this episode, the ever-transparent Stephanie pulls back the curtain again to share the latest from her ongoing courtroom conflict with “a friend.” As always, Steph and Albert lay it all out on the Mission Daily table, sharing their thoughts about the parts of the case that are on public record, the effects on continued litigation on her family and business, and the persistent flaws of the U.S. legal system. More importantly for our listeners, Steph also shares why people should stay prepared for these types of legal entanglements, and how she remains “okay” throughout the chaos. Albert and Steph share their stories to help others in similar situations. We hope you’ll do the same by reaching out to [email protected]. Mentions GoFundMe Casa Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Though its business model has changed a few times, Southwest Airlines grew into the nation’s largest economy airline by streamlining the customer experience to cut costs. All seats are coach, seating is first-come, first-served, and the in-flight amenities are… well… limited. But these savings are passed on to legions of appreciative customers. That is, until recently, when the airline was forced to request FAA assistance in grounding its entire fleet due to old, dated communications and routing technology.(Yes, the same types of tech gaps that ruined the 2022 holiday season for thousands of would-be travelers.)In this episode, Steph and Albert discuss why Southwest’s business model – currently lacking C-suite leadership in several tech areas – is a root cause of these epic missteps. A streamlined model is one thing, but a lack of digital infrastructure is certain to send the airline on a one-way trip to corporate disaster. Unlike Southwest, our communication channels are working perfectly. If you have thoughts on Southwest or the state of modern travel, be sure to reach out to [email protected] to share your stories. Mentions Andreesen Horowitz Richard Branson Jay Storrs Hall, author of Where Is My Flying Car? Lawrence Livermore National Laboratory Tesla SpaceX Bitcoin Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special episode of Mission Daily, Stephanie sits down with Sharon Price John, CEO of Build-A-Bear and author of the all-new title, Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love. Within just a minute or two, the discussion stops being an interview and becomes an insightful, inspirational conversation about the stories all working people have to tell by reaching as far back as their childhoods.Throughout this lively discussion, Sharon and Steph share their own stories, highlighting the sights, sounds, feelings, and pivot points etched in their own memories to help dismantle the “mythology of success” as it pertains to the working world. One key takeaway? Life isn’t always a straight line, and it can be far more beneficial to take “the scenic route” on the way to personal and professional satisfaction. But, like life, this conversation is hardly a straight line, so we hope you’ll take a few minutes to listen and learn from this enlightening episode. And we also hope you’ll reach out to [email protected] to share the stories that changed your world. Mentions Sharon’s Book: Stories and Heart: Unlock the Power of Personal Stories to Create a Life You Love Build-A-Bear Forbes Mattel Hasbro Google Disney Europe The Power of Positive Thinking by Dr. Norman Vincent Peale Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

To most of the world, cash is king. To smart investors, cash is trash. Thanks to recent events involving certain banks, Steph and Albert have more than a few things to say about how little control we actually have over our own funds. And because of this, both of our hosts are all-in on the long-term viability of Bitcoin.Maybe only 5% of the world’s population is currently invested in Bitcoin. And maybe the flood of smaller cryptos is blurring the true value of new currencies. But even without an archaic gold standard in place, our hosts are quickly realizing that Bitcoin’s scarcity model is a lot more stable than the current state of traditional finance. Surprisingly, our hosts agree on Bitcoin’s long-term value. But crypto remains as divisive a topic as there is today. Reach out at [email protected] to share your thoughts on new currencies with our team. Mentions Bitcoin Mt. Gox Silicon Valley Bank Fannie Mae Credit Suisse Project Litespeed Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The business world is riddled with abandoned podcasts. But, before you stream Sarah McLachlan and honor their memory, know this: Most of those podcasts didn’t fail because they weren’t worthwhile. They failed due to a lack of consistency, commitment, and promotion.In the second leg of this three-part series on building a better business podcast, Steph and Albert dive a little deeper into what works for (and against) many of today’s corporate podcasts. Whether it’s from a lack of purpose or a glut of contributors, there are a lot of reasons a show can struggle to get out of the gate. Believe us, we’ve seen most of them.But with experience comes education, which is why Steph and Albert are here to share tips for measuring growth and setting goals to ensure your show gets heard, not buried in the corporate podcast graveyard. Did your show struggle for listeners? Reach out at [email protected] to share your thoughts with our team. Mentions Formula One The Joe Rogan Experience Podcast Disney/Marvel TurboTax Bessemer Ventures Anti Portfolio Jo Koy Podcast Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Albert is on the road, but that hasn’t stopped him or Steph from sharing their thoughts with the Mission Daily audience. This episode marks the first in a three-part series about building an ideal B2B podcast – one that stands out in an ever-growing sea of similar shows vying for listener attention.Right out of the gate, they dive into the key questions they feel any business should ask before launching a podcast. Most importantly, “Why do you want to start this show?” “What is the business application?” “What will the KPIs be for the show’s success?” and more.Regardless of where you are in your podcast planning, Steph and Albert have tips, tricks, strategies, and anecdotes to help any business get started. In their own words, they’re “pretty damn good at this.” From establishing goals to truly understanding your audience, they offer sound advice for making sure your podcast isn’t lost in that ever-growing sea but instead stands out as a beacon for your target audiences.Have a different strategy? Reach out at [email protected] to share your thoughts with our team. Mentions Mailchimp Google Cloud Netflix Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Lauren Berlingeri is the co-founder and co-CEO of HigherDOSE, a company focused on making biohacking technologies easy and accessible, to improve holistic health. On this episode, she joins Stephanie for a 1-on-1 interview about biohacking–specifically biohacking for women. Lauren explains what biohacking is, shares some experiences she’s had as a “human guinea pig,” and reveals how her passions, experiences, and personal traumas have helped carry her to what she is building today at HigherDOSE. She also shares why women should view becoming a mom as a superpower and why many women should think about their holistic health differently than men. This is a wide-ranging conversation you won’t want to miss! If you want to make sure Lauren joins Steph for another discussion of this topic, make sure to let us know by dropping Stephanie a line on social, or by sending us an email at [email protected] Women v Workout YouTube Videos HigherDOSE Biohack-Hers Show ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, Steph and Albert tackle a listener question asking why Mission Daily talks so much about parenting when it is primarily a business-oriented podcast. The conversation quickly shifts to how parenting styles can reflect how someone runs a business, especially when it comes to team building. They also talk about how different parenting styles can affect children and their development, with deeper looks into Albert’s tough-love approach compared to Steph’s more tailored ways of meeting her children’s needs. Fret not, business content enthusiasts, it all ties back to the show’s core values, as this discussion re-centers on the importance of investing in yourself, building in-demand skillsets, having a growth mindset, and building relationships.Another episode, another divisive discussion. Let us know your thoughts at [email protected] to share your thoughts with our team. Mentions Lawrence Livermore National Laboratory Tom Swift ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you have the curse of knowledge? We don’t intend to be “uncreative” but as we lead our lives and grow our businesses, we can fall in the trap of letting our preconceived beliefs limit our thinking.This is why Steph thinks First Principles Thinking is a cornerstone every business leader should adopt to help them solve problems better, faster, and more creatively. At its core, this mindset is about shedding past expectations or experiences and simplifying problems into core truths you can build upon. She and Albert share examples of this, tell us why it works, and explain how you can apply it to your everyday life. CORRECTION: Albert mentions Lorenzo’s Oil and he mistakenly states that the movie is about curing ALS. It is actually about curing ​​adrenoleukodystrophy (ALD).Mentions First Principles Thinking Lorenzo’s Oil ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For as long as we can recall, the business world has allowed credit rating agencies to have the final say on a company’s worthiness. Even if the system seemed arbitrary at its best (and corrupt at its worst), there was still tremendous value in earning a AAA rating. Likewise, there was tremendous fear of seeing your rating drop to the dreaded “junk” status, especially when it comes to a company’s stock price. In this episode, after a week that saw our company’s own bank struggle mightily, Steph and Albert take a deep dive into the changing world of corporate financing. They discuss how increased access to information may benefit financial influencers, and could spell the end of ratings agencies holding all the cards when it comes to determining company value. It’s a divisive topic, for sure. So let us know your thoughts! Drop us an email at [email protected] to share your own perspectives on this discussion.Mentions: Bear Stearns Goldman Sachs Lehman Brothers Moody’s Dylan LeClair Consumer Reports Michael Burry AIG David Tepper ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ask and you shall receive! After getting a FLOOD of feedback on our episode, "How to buy back your time (and why you really should)", we decided to talk about it (at least) one more time.Today, we dive deeper into the concepts from the book Buy Back Your Time by Dan Martell. Steph shares how to determine your "buyback rate" and why it's something that you should consider budgeting for, even if you’re a million dollars shy of being a millionaire. (Budgeting for this is actually a lot more affordable than you think.) Then, Steph and Albert continue their debate about whether or not it's actually useful to have a virtual assistant, and which use cases make more sense than others. We need to hear your thoughts! Drop us an email at [email protected]: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is the story you tell yourself a limitation? Or is it your liberation?Albert and Steph examine why your perception of your personal history plays a greater role in who you become than the actual events of your past. Or as Albert's mom used to put it:“It does not matter what happens to you; it matters what you do next.”Ultimately, the type of life you will end up living depends on the thoughts you have and the goals you set today. You own your story, it does not own you. And it’s up to you to write (and possibly rewrite) it in a way that sets course for happiness and fulfillment. Confused? Just hit “play.” Because, Steph and Albert share tools, quotes, and thought patterns to help you find that path.Mentions Stories and Heart by Sharon Price John Jake Burton Carpenter Dear Rider Interview with Matt “Mayhem” Biolos, founder of Lost Enterprises ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's collapse of Silicon Valley Bank marks the second-largest failure of a financial institution in US history. So what exactly happened?Here's what we know, how we are handling it, and the few lessons we've learned so far.---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your thoughts become who you are. If you want different outputs, first you must change your inputs. Steph and Albert discuss how to “retrain” your brain by auditing what you are consuming, including tips on how to calibrate your social media feeds for a more positive mindset. No, this doesn’t mean following more highly successful people. In fact, we recommend doing the opposite.They also touch on their tips for making business content go viral, and which industries they think are ripe for innovation. PLUS, an idea for any eager engineer: Create an AI tool that analyzes business ideas and tells you if they have been done before, alongside what you can learn from those past attempts.Mentions: Pace Morby Alex Hormozi Follow Stephanie on TikTok ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Delegating. Outsourcing. Reprioritizing. To the average person, these terms might give off a sense of passivity and lackluster effort. But in reality, business success doesn’t have to come at the expense of your freedom. Instead, successful entrepreneurs know how to pass along work that doesn’t inspire them, so they can focus on work that does. This week’s episode tackles the question, “Does free time have more impact on professional success than time spent working?” According to Wall Street Journal best-selling author Dan Martell, the answer is a resounding “yes.” According to Albert and Stephanie, there’s way more to this topic than meets the eye.Tune in to hear a spirited discussion about how our hosts view this concept, how they create separation between their work and personal lives, and what things they value most from their own free time. (Spoiler: There may be a middle ground for some people, but Albert and Stephanie are definitely sitting on different sides of this debate.)Links/Mentions: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell The Wall Street Journal Amazon Prime Wordpress YouTube Fight Club Netflix ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Albert and Stephanie continue their discussion about resilient business opportunities. Today, they share what side hustles they are investing in, including a deep dive into why Albert is betting big on Section 8 Housing.---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steph and Albert discuss local business opportunities that they have seen stand the test of time. They talk about why little things at a local business can make a huge difference, why it’s important to build things that can scale without you, and which franchise Albert might actually invest in. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stephanie had an appointment with a health professional that left her amazed. She shares that experience with Albert and what she learned about her diet, body, and overall health. Plus, Steph and Albert dive into the drawbacks of Western nutrition and modern healthcare practices.---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our company is in crisis mode. With our largest client pulling all their contracts just a week before the new year, we had to navigate some very rough waters. So what did Steph do? She went on vacation. What did Albert do? He rented a Tesla. Why? Because they both felt that they needed to recharge their batteries (EV pun not intended). By recentering their minds and focusing on experiences outside of work, they were able to ask themselves: Is saving this company worth it? Today, they talk about these experiences and what they recommend to small business owners facing similarly challenging times. ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We lost 70% of our revenue two months ago. We had to cut a third of our full-time staff. Here’s what we are learning the hard way: Diversify your clients as soon as possible. Don’t rely on one company to provide the bulk of your revenue. Diversify the industry you play in. That way if one industry crashes (like tech right now) you are left in a strong position with companies from other industries. Understand the potential downsides of longer contracts - you might not be checking in on client satisfaction as often as you should. Tune in to hear Albert and Steph’s take on these lessons and how they are planning for the future.MentionsSagan.fm - Need help producing your podcast? Shoot us an email at [email protected] to find out how we can help. Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In December 2022, just three days before Christmas, our biggest client called and terminated all of their contracts. In that 20-minute phone call, we lost 70% of our revenue.Each day, our newsfeeds are plastered with articles about giant tech layoffs, but for every one giant business going through cutbacks, there are hundreds of small businesses facing the ripple effects of these events.So what did we do? How did we bounce back?Truth is… we haven’t. At least not yet. Instead, we are buckling down and preparing for a season of “war-time.” Tune in to hear how we handled our own cutbacks, and how we are thinking about moving forward. MentionsWe had to lay off several amazing employees during this time. These people are experts in their trade, great team players, and a powerful addition to anyone’s content team. Please check them out below: For an expert people manager, storyteller, and all-around great human: Dan Rutty For a reliable video editor who delivers on time every time: James Powell ([email protected]) For a creative, experienced, knowledgeable content creator: David Sniadecki For one of the smartest, most competent producers you’ll ever meet: Erin Stenhouse Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building off their conversation yesterday, Albert and Stephanie dive into ways that business people can leverage “pattern interrupts” in their sales, marketing, and operations teams.Albert shares the one-sentence email that earned him the most leads and discusses different ways to get people to buy into new ideas.Mentions: Guy Kirkwood Jordan Collard IT Visionaries Episode with Guy and Jordan ”Competitive Strategy” by Michael Porter ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Novel experiences shape the brain and foster mental agility. At the same time, routines lead to better efficiency and productivity.So how can you balance the “novel and new” with the “old and repeatable?”In this episode, Steph and Albert reveal how they strategically leverage their routines, while also leaving time to engage in spontaneous, high-stress, or challenging ventures. They also address what this means for older and/or retired people who lose their mental acuity as they age. They talk about the role of elders in different cultures, and how these elders don’t "retire" in the conventional sense but instead serve as an essential source of knowledge and leadership for the community - a practice that may help them stay mentally sharp.MentionsThe Blue Zones Book---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Red Bull. Yeti. Patagonia. What do these brands have in common? They are great at the “show don’t tell” approach. They leverage media to tell impactful, interesting, educational stories. And they demonstrate how their products are used in unforgettable ways.But what do you do if your product’s benefits are difficult to demonstrate? How do you create great content for hard-to-sell products? (Spoiler: Don’t buy Super Bowl ads.)In this episode, Stephanie and Albert discuss what to do when your product isn't easily demonstrable. They talk about defining your ideal buyer, identifying pain points to create a story arc (complete with a “villain”), and why starting with story is better than starting with size. Mentions: The Marketing Trends Podcast Primal Swoledier Kayla Itsines Cam Hanes Kevin Kelly’s 1,000 True Fans Essay Susi Vidal, Only Pans Men with the Pot Doug DeMuro Mr. Beast Mr. Beast Burger Feastables ---Questions, suggestions, or thoughts? Shoot us an email at [email protected] Follow Stephanie on TikTok -> @lifeandtimesofstephanie Hit up Albert on Twitter -> @albert4waves Email us -> [email protected] with us -> https://www.missionsponsors.com/Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.