How to Build a Mission-Driven Brand (and why you are probably doing it wrong)
How do you build a brand that lasts AND saves the world? According to Steph and Albert - it all starts with profit. The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover: Why Albert only focuses on hiring for talent not for diversity How some businesses tie social impact into their profit model Why you can’t check all the “idealism” boxes - and shouldn’t try Examples of people and companies that have done this right Why having more financial freedom will set you free so you can tackle social impact goals for the long term. Mentions: Patagonia Simple Modern Aviation Nation American Giant Morgan's Wonderland Tom's Shoes Walmart Chick-fil-A
Mission Daily · Albert Chou, Stephanie Postles, Mission
Audio is streamed directly from the publisher (afp-671184-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
How do you build a brand that lasts AND saves the world?
According to Steph and Albert - it all starts with profit.
The duo discusses why you should build a sustainable and profitable business first before trying to pursue social missions and ideals. They uncover:
- Why Albert only focuses on hiring for talent not for diversity
- How some businesses tie social impact into their profit model
- Why you can’t check all the “idealism” boxes - and shouldn’t try
- Examples of people and companies that have done this right
- Why having more financial freedom will set you free so you can tackle social impact goals for the long term.
Mentions:
- Patagonia
- Simple Modern
- Aviation Nation
- American Giant
- Morgan's Wonderland
- Tom's Shoes
- Walmart
- Chick-fil-A
Email us -> [email protected]
Work with us -> https://www.missionsponsors.com/
Follow Stephanie -> https://www.linkedin.com/in/stephaniepostles/
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.