Mind Your Wedding Business Podcast

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with business coach Aislinn McKenna to talk about why strategy isn’t actually the problem for most wedding pros and what’s really holding them back.With so many professionals consuming endless content on marketing, pricing, and systems, Aislinn explains why the issue often isn’t a lack of knowledge, but the mindset patterns running in the background. Together, they unpack how overthinking, comparison, and waiting to feel “ready” can keep you stuck even when you already know what to do.Kevin and Aislinn dive into the difference between facts and feelings in your business, why tracking your data matters more than chasing more inquiries, and how small mindset shifts can lead to major changes in results. Aislinn also shares practical ways to break out of inaction, build momentum, and stop getting in your own way.The conversation explores how perfectionism, people-pleasing, and constant consumption can slow your growth and what it looks like to actually execute with clarity and confidence.If you’ve ever felt like you’re doing everything “right” but still not seeing results, this episode will help you refocus, simplify, and take action.Aislinn McKenna is a business coach and former luxury wedding photographer with over 14 years of experience running multiple businesses. She has been featured in publications like Brides, Martha Stewart Weddings, and Southern Weddings, and has since scaled her coaching company to multi-six figures. Aislinn helps wedding professionals build sustainable, profitable businesses by combining proven strategy with powerful mindset work so they can create more freedom, confidence, and impact.Highlights• Why mindset (not strategy) is often the real bottleneck• The difference between facts vs. feelings in your business• How overthinking and comparison keep you stuck• Why tracking data matters more than chasing inquiries• Breaking out of perfectionism and taking faster action• Simple ways to build momentum and get out of your own wayMentioned Links: Opal AppBrickGrounded Tier 2 (Mindset & Business Strategy)Connect with Aislinn:WebsiteInstagramPinterestYouTubeConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Dana Bahr, Pinterest strategist and founder of The Unapologetic Pinner, to talk about sustainable visibility for wedding professionals who are burned out on social media.With so many wedding pros feeling pressure to constantly post, stay relevant, and keep up with trends, Dana shares why the issue isn’t a lack of effort — it’s a lack of clarity and positioning. Together, Kevin and Dana explore how shifting from reactive marketing to intentional, long-term visibility can transform not only your marketing results, but your overall experience as a business owner.They dive into the difference between social media platforms and Pinterest as a visual search engine, and why Pinterest aligns more naturally with how couples actually plan their weddings. Dana explains how wedding pros can stop chasing vanity metrics and instead focus on building evergreen content that compounds over time, driving consistent traffic, inquiries, and bookings.The conversation also covers how to repurpose existing content — like galleries and blog posts — into multiple marketing assets across platforms, eliminating the need to constantly create new content. Dana shares practical steps for getting started on Pinterest, common mistakes to avoid, and how to build a foundation that supports long-term growth, even during your busiest seasons.If you’re feeling overwhelmed by social media or stuck in the cycle of constant content creation, this episode offers a refreshing, strategic approach to building visibility that actually lasts.Dana Bahr is the founder of The Unapologetic Pinner and a Pinterest strategist for wedding professionals and creative entrepreneurs. She helps business owners move beyond short-term social media tactics by building evergreen visibility systems that attract aligned clients consistently. Through her podcast, education, and client work, Dana is known for simplifying Pinterest marketing and helping wedding pros grow sustainably without sacrificing balance or authenticity.Highlights• Why burnout comes from lack of clarity—not lack of effort • The difference between visibility, positioning, and vanity metrics • How Pinterest differs from Instagram and TikTok for wedding pros • Using Pinterest as a long-term, evergreen visibility strategy • How to repurpose existing content into multiple marketing assets • Building a consistent marketing system that supports real bookings and busy seasonsConnect with Dana: Website InstagramFacebookLinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

AI is changing how couples find wedding vendors — and if your website isn’t optimized for AI search, you could be invisible.In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Marc McIntosh of Team Wedding Marketing to break down how AI, ChatGPT, and answer engines are reshaping wedding marketing.If you're a wedding professional relying on The Knot, WeddingWire, or traditional SEO, this episode explains what’s changing — and what you need to do now.In This Episode:How AI search is replacing wedding directoriesWhy ranking on Google isn’t enough anymoreWhat “Answer Engine Optimization” (AEO) means for wedding prosHow to structure your website for AI visibilityWhy transparent pricing builds trust and improves rankingsThe biggest website mistakes causing lost leadsHow to prevent “prejection” and stop leaking inquiriesStep-by-step AI copy strategy for wedding websitesCouples are no longer clicking through hundreds of listings. They’re asking AI tools to generate curated vendor lists instantly. If your website isn’t structured correctly, you won’t appear.🎯 Learn how to:Increase visibility in AI-powered searchesImprove your wedding website SEOCreate content that ranks AND convertsTurn more website visitors into inquiries👉 Get a free website audit from MarcIf you're serious about growing your wedding business, this is a must-watch episode.Connect with Marc: WebsiteInstagramFacebookYouTubeLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Adrienne Gardner, sales and business strategist for wedding and event professionals, to discuss one of the biggest decisions business owners face: when to expand your team.Hiring your first employee is often seen as a milestone of growth, but Adrienne explains why it’s important to first understand your motivation for expanding. Together, Kevin and Adrienne explore how to evaluate whether your business is truly ready to hire by looking at profitability, demand, and the overall health of your operations.They discuss the importance of tracking lost opportunities due to availability, understanding the difference between being busy and being profitable, and having a financial cushion before bringing on full-time help. Adrienne also shares why clear systems and expectations are critical for setting new hires up for success and how hiring out of desperation can create long-term challenges.If you’re considering growing your team, this episode offers practical guidance to help wedding professionals expand their businesses thoughtfully and sustainably.Adrienne Gardner is a sales and business strategist for wedding and event professionals. With over a decade of experience in events, venues, and leadership, she helps creatives understand their numbers, price with confidence, and build systems that support sustainable growth.Highlights• Understanding your motivation for expansion• Tracking lost business opportunities due to availability• The difference between being busy and being profitable• Having a financial cushion before hiring• Creating systems and expectations for new hires• Avoiding hiring out of desperation• The difference between 1099 contractors and employees• Considering part-time hires as a first stepConnect with Adrienne: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Steven Burchard of Magical Memories Entertainment to break down one of the biggest challenges wedding professionals face: turning consultations into confirmed bookings.From first inquiry to final follow-up, Steven shares practical insight on why consultations should feel like conversations — not sales pitches — and how truly understanding a couple’s vision is the foundation of higher conversion rates. He explains why listening more than speaking is a competitive advantage, how to build trust through education, and where many wedding pros unintentionally lose bookings by overselling or misconnecting with clients.They dive into the subtle signals couples give during consultations, the importance of asking open-ended questions, and how consistent, thoughtful follow-up strategies can dramatically improve booking outcomes. Steven also emphasizes the value of collaboration within the industry, reminding professionals that “rising tides raise all boats.”If you’ve ever felt like your consultations are going well but not consistently converting, this conversation will help you refine your approach, strengthen client trust, and confidently guide couples from inquiry to “let’s book it.”Steven Burchard is the owner of Magical Memories Entertainment, a full-service wedding and event entertainment company. With years of hands-on experience, he specializes in educating couples on their event needs, guiding them through planning decisions, and creating seamless, memorable celebrations. Steven is passionate about helping both couples and wedding professionals elevate the overall event experience through thoughtful planning and clear communication.Highlights• Turning consultations into conversations instead of sales pitches• Why listening is more powerful than talking during client meetings• Avoiding overselling and misalignment with couples• Recognizing buying signals during consultations• Follow-up strategies that actually increase conversion rates• Building trust through education and collaboration within the industryConnect with Steven:WebsiteInstagramFacebookTikTokLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with multicultural & Gen-Z wedding expert Anshika Arora with Eternity CRM to unpack how culture, family dynamics, and communication styles are quietly shaping modern buying decisions. From fusion weddings to multi-generational decision-making, Anshika explains why today’s couples aren’t booking the same way they did even three years ago and what wedding professionals must understand to stay relevant.They explore how family hierarchy, funding dynamics, and cultural expectations influence vendor selection, and why Gen Z couples prioritize transparency, accessibility, and values-driven communication long before they ever inquire. Anshika breaks down the hidden layers of decision-making happening behind the scenes — especially in multicultural weddings — and shares practical ways businesses can adapt their sales process, messaging, and follow-up strategies to build trust and improve conversion.If you’ve noticed longer sales cycles, more ghosting, or shifting expectations around pricing and communication, this conversation will help you understand what’s actually happening and how to evolve your approach without losing your authority.Anshika is a Multicultural & Gen-Z wedding expert who specialises in translating modern buyer behaviour into clear, commercial decisions for your business - so you know what to change, why it matters, and how it improves conversion. She works with businesses 1:1 and sits on the UK Wedding Association advisory board as the fusion, Gen-Z & trends advisor. Highlights• How culture and family dynamics shape modern wedding buying decisions • Why Gen Z couples expect transparency and instant access to information • How comparison culture is lengthening the sales cycle • Communication strategies that build trust across generations • Navigating competing family priorities without creating friction • Future-proofing your wedding business through adaptability and continuous learningConnect with Anshika: WebsiteInstagram LinkedIn TikTok Pinterest Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with marketing strategist Heidi Thompson to talk about what’s really happening in the wedding industry right now and how to book more weddings without feeling completely overwhelmed.Heidi shares insights on generational shifts, the rise of Gen Z couples, and why today’s buyers expect clarity, transparency, and trust long before they ever reach out. She breaks down the difference between visibility, messaging, and positioning — and why standing out is more important than simply being seen.Together, they explore why referrals are still one of the most powerful booking tools, how to stop overworking in the name of growth, and what systems can help you market smarter instead of longer. If booking feels harder than it used to, this conversation will help you refocus on what actually moves the needle.Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach behind Evolve Your Wedding Business. She helps wedding professionals build focused, strategic marketing systems that consistently book ideal clients — without living on Instagram or working 60-hour weeks.Her expertise has been featured by WeddingMBA, Aisle Planner, HoneyBook, WeddingWire World, and other leading industry platforms. Heidi is also the creator and host of the Book More Weddings Summit and Wedding Business CEO Summit, and has helped thousands of wedding pros worldwide grow sustainable businesses over the past 14+ years.HighlightsWhat’s shifting in the wedding industry right nowHow Gen Z buyers are changing the booking processWhy price transparency builds trustMessaging and positioning vs. visibilityThe overlooked power of referralsWorking smarter instead of longerSimple systems to reduce overwhelmAttracting ideal clients by speaking their languageConnect with Heidi:Get Your Free Ticket To The Wedding Business CEO SummitWebsiteInstagramFacebookPinterestLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, we’re launching a brand-new podcast takeover segment called Business Trip! — where industry experts step into the host seat to interview Kevin Dennis and take a deeper dive into real-world wedding business insights.For the first Business Trip, Shannon Tarrant, co-founder of Wedding Venue Map, takes over as guest host to tackle one of the biggest “hot topics” in the wedding industry: getting on venue preferred vendor lists and staying on them.Shannon and Kevin break down why vendors chase these lists so hard, what preferred lists actually mean from a venue’s perspective, and why the real goal isn’t just being “listed”… it’s becoming the vendor the venue team genuinely trusts to deliver every time. They cover what venues notice, how event-day professionalism affects referrals, and why relationships, consistency, and being easy to work with matter more than trying to skip the line.You’ll also hear practical, actionable ways to build stronger venue partnerships—like doing a site walk before your first event, showing up prepared, collaborating on social media in ways that benefit the venue, and sending the post-event follow-up that almost no one sends (but everyone remembers).Shannon Tarrant is the co-founder of Wedding Venue Map, a Central Florida–based wedding venue search engine. With nearly two decades in the wedding industry, she’s passionate about connecting couples with trusted local experts and helping vendors build stronger, more effective venue relationships.HighlightsIntroducing Business Trip!, the new MYWB takeover segmentWhy preferred vendor lists feel like “validation” (and what they really are)The biggest mistakes vendors make when trying to get on a listHow to actually earn trust with venue teams over timeEvent-day behavior: professionalism, timelines, tools, and respectPost-event follow-up, feedback, and reviews that help you get referred againStaying relevant: website, socials, and collaborating in a way that benefits venuesConnect with Shannon: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Loni Peterson of LP Creative Events to unpack why understanding consumer behavior is essential for wedding professionals navigating a rapidly changing market.Drawing from both her real-world experience and her role as a professor at CU Boulder, Loni shares how emotional connection, authenticity, and values-driven branding influence how couples choose their vendors. She explains the industry’s shift from influencer marketing to impact marketing, where couples—especially younger generations—prioritize meaningful experiences and alignment over aesthetics alone.They also discuss short planning runways, evolving client expectations, and why wedding pros must adapt their communication and marketing strategies to stay relevant. This episode offers practical insight for anyone looking to build stronger client relationships while focusing their energy where it matters most.Loni Peterson is a seasoned business owner and full-time professor at the University of Colorado Boulder in the Advertising, PR, and Design Department. She blends academic insight with real-world experience, bringing a passion for creative strategy, brand storytelling, and experiential marketing to her work on stage, in the classroom, and throughout the wedding industry.HighlightsWhy emotional connection matters more than ever in client decision-makingThe shift from influencer marketing to impact marketingHow values-based branding attracts better-fit clientsWhy experience now outweighs material “wow” moments for couplesUnderstanding short planning runways and changing booking behaviorHow to prioritize your energy instead of doing everything at onceWhy adapting your communication style is no longer optionalLeaning into your strengths to build trust and longevity in your businessConnect with Loni:WebsiteInstagram LinkedInConnect with LP Creative Events: Website Instagram TikTokConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Why is being first more powerful than being the best in today’s wedding market?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Jordan Roepke, award-winning wedding photographer and videographer based in Nashville, Tennessee, to explore why speed, connection, and responsiveness often matter more than perfection.Jordan breaks down what actually drives bookings in a crowded industry—explaining why couples rarely compare every option, how being first to respond builds instant trust, and why waiting to be “better” can quietly cost you inquiries. From paid advertising and text messaging to pricing confidence and automation, this conversation offers a candid look at how wedding pros can balance creativity with smart business systems.They also dive into imposter syndrome, raising prices, and the reality that not every inquiry is meant to convert—plus why focusing on experience over deliverables leads to stronger client relationships and long-term sustainability.Jordan Roepke is known for creating artful, adventurous, and epic imagery for couples who want more than ordinary—and he brings that same clarity and honesty to how he approaches business.HighlightsWhy being first to respond often beats being “the best”How fast, personal communication builds trust instantlyWhy text messaging outperforms email for inquiriesUsing automation without losing the human touchThe truth about pricing, fit, and imposter syndromeSelling experience and connection, not just servicesConnect with Jordan: WebsiteInstagram FacebookTikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.Highlights:What “visibility” really means in 2026 and why search is the biggest shiftHow AI is changing the way couples find and filter vendorsWhy referrals alone can limit growth and how to widen your marketing netThe role of clarity + differentiation in standing out onlineWhy email marketing still converts and often outperforms social mediaHow blogging + SEO builds a longer-term digital footprintThe importance of consistent, recent reviews and how they impact AI searchWhat a sustainable digital presence looks like without being everywhereConnect with Krista: WebsiteInstagramFacebookLinkedInKrista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and BookedConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What if visibility wasn’t about being louder, but about being clearer?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stand out without chasing trends. The conversation reframes visibility not as performance or self-promotion, but as service, helping clients pre-trust you by understanding who you are and how you work.With 13+ years of experience leading luxury weddings, commanding stages across the country, and coaching creative entrepreneurs, Renée brings a grounded, empowering approach to showing up online and in real life. As a keynote speaker, certified coach, and visibility hype woman, her work centers on helping people stop playing small and start walking into every room like they belong there...because they do.Highlights:Why visibility is a business strategy, not just a marketing tacticHow consistent content builds trust before the sales conversation beginsNavigating controversial or nuanced topics with intention and clarityThe role of creativity in standing out without chasing trendsHow collaboration amplifies visibility while maintaining authenticityWhy visibility helps attract the right clients, not just more clientsThe evolving role of social media in the wedding industryReframing visibility as service, not performanceConnect with Renée:WebsiteThe Verve & Vision ClubInstagramFacebookTikTokLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this special year-end episode of Mind Your Wedding Business, Kevin is joined by a very special guest—his daughter, Rian, who steps into the host seat to interview him about the year that was. Together, they look back on 2025, revisiting standout episodes, memorable guests, and the biggest lessons that shaped the podcast over the past year.Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podcasting has impacted Kevin’s own business, and what it takes to keep growing without getting stuck in the same patterns year after year.As they look ahead to 2026, the episode closes with a focus on gratitude, growth, and the importance of community—plus a reminder that making space to celebrate progress is just as important as chasing the next goal.Highlights:Reflecting on a year of growth for Mind Your Wedding BusinessFavorite episodes and guest conversations from 2025Lessons learned about leadership, boundaries, and contractsThe role of technology and AI in modern wedding businessesWhy celebrating wins matters in a fast-paced industryNetworking, education, and long-term relationship buildingWhat Kevin is most proud of from the past yearLooking ahead to new guests, growth, and community in 2026Why curiosity and continuous learning are essential for business ownersA heartfelt reminder to pause, reflect, and appreciate the journeyThank you everyone for another amazing year of podcasting! We'll see you back in 2026! Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What would your work look like if you stopped measuring it against everyone else’s?In this episode of Mind Your Wedding Business, Kevin sits down with seasoned wedding planner Tabitha Roberts of Roberts & Co. Events for an honest conversation about comparison, burnout, and protecting your creativity in an industry that never stops moving. After 16 years in the DC market, Tabitha has seen how quickly social media can turn inspiration into insecurity—and how essential it is to find balance before burnout sets in.Together, they explore how comparison shows up at every stage of a creative career, why awards and reviews can create misleading narratives, and what happens when we tie our worth to what others are doing. Tabitha shares the boundaries, habits, and mindset shifts that have helped her protect her mental health, including avoiding post-event scrolling, setting social media limits, leaning on trusted peers, and seeking inspiration outside the wedding world.She also emphasizes the value of celebrating wins—big or small—and cultivating authentic relationships that create real community in a digital-heavy industry.Highlights:Why balance matters for mental health and creativityHow comparison contributes to burnout at every career stageThe impact of social media on confidence and self-worthAwards, accolades, and the narratives they createWhy reviews shouldn’t define your businessSelf-care practices that help ease creative burnoutThe importance of celebrating wins with your teamHow authentic relationships foster support and stabilitySetting boundaries with social media to protect your energyWhy true inspiration comes from beyond the wedding industryConnect with Tabitha: Website Instagram Facebook TikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What if your content could keep working long after you logged off?In this episode of Mind Your Wedding Business, Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy.Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day—can be the most effective way for pros to build momentum and credibility across platforms.She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm.Highlights:Why Pinterest is a search engine—not a social platformHow to repurpose Instagram content into strategic, optimized pinsWhy “one pin a day” is the simplest path to sustainable growthHow collaborations and bundles gain years of visibility on PinterestThe power of evergreen content during engagement seasonWhat metrics actually matter beyond likes and savesHow to start using Pinterest without overwhelm or burnoutWhether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time.Click here if you'd like to check out Dana's blog on WeddingIQ! Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report! Connect with Dana: WebsiteInstagram Facebook Pinterest LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Taylor de la Fuente—CEO of Bigmouth Copy, former journalist, and the boldly opinionated expert behind some of the industry’s strongest messaging—to tackle one of the biggest questions wedding pros face today: Should you list your pricing on your website?Pulling from her deep background in sales psychology and website copywriting, Taylor breaks down why the wedding industry is experiencing a trust crisis. Couples are navigating a messy online landscape filled with mixed messages, questionable “experts,” and viral conversations about the so-called “wedding tax.” With skepticism on the rise, transparency has become more essential than ever.Together, Kevin and Taylor explore how hidden pricing impacts lead quality, why today’s couples expect upfront information, and how wedding pros can share pricing in a way that feels strategic rather than scary. Taylor walks through practical approaches—starting rates, ranges, averages—and explains how simple shifts in copy can build trust, reduce ghosting, and attract more aligned inquiries.They also unpack the mindset behind effective marketing: showing up confidently, communicating value clearly, and being willing to have real conversations about money in a service-based industry.HighlightsThe trust economy is shifting: Couples are more skeptical and more vocal than ever.Transparency builds confidence: Clear pricing strengthens trust from the first click.Luxury myths debunked: Wealthy clients aren’t relying on secrecy—they want clarity.Sales psychology in action: Why price anchoring matters and how to use it.Hidden pricing = misaligned leads: How it fuels ghosting and wasted time.Ways to start small: Adding pricing to FAQs, galleries, or case studies.The modern buyer: Today’s couples avoid phone calls and want info upfront.Website pitfalls: Selling the industry instead of your unique value.Marketing is flexible: Your pricing page can evolve as your business grows.This episode is a practical, real-world guide for wedding pros ready to build trust, improve the client experience, and confidently communicate their value through transparent, intentional pricing.Click here if you'd like to check out Taylor's blog on WeddingIQ! Connect with Taylor: WebsiteInstagram Facebook LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Tanya Pushkine, also known as The Vow Whisperer, to explore why multicultural ceremonies are one of the most powerful ways couples can celebrate their heritage. After a successful corporate career, Tanya unexpectedly discovered her calling during her own wedding—launching a niche business dedicated to crafting deeply personal ceremonies, coaching couples through writing their vows, and training friends and family members to officiate with confidence.Together, Kevin and Tanya unpack the growing shift toward personalization: couples wanting vows that reflect their real story, ceremonies that honor both sides of their heritage, and celebrations that feel authentic rather than performative. Tanya shares how she guides couples through cultural conversations, helps them uncover traditions they may not even know about, and balances multiple cultures or religions with sensitivity and intention.They also dive into the vendor side—how planners, officiants, and creative teams can approach cultural traditions respectfully, what to research beforehand, and how communication prevents mishaps. With stories spanning Nigerian dances to Malaysian tea ceremonies to fusion Hindu rites, Tanya offers a grounded, real-world look at what it means to create a ceremony that’s both culturally rooted and unmistakably “them.”HighlightsA niche is born: Tanya launched The Vow Whisperer after her own wedding experience revealed a need for personalized ceremonies and vow support.The rise of personal vows: Couples are moving away from “repeat after me” and toward heartfelt, individualized expressions.Heritage matters: Modern couples increasingly want to incorporate cultural, religious, and ancestral elements into their ceremony.Officiant coaching is booming: Family and friends officiating has surged—bringing both beautiful moments and avoidable mishaps.Cultural conversations: Asking about ancestry, family traditions, and generational practices builds ceremonies that feel meaningful.Research is key: Vendors who explore cultural traditions can elevate guest experience and honor clients authentically.Balancing acts: Multicultural and multi-religious weddings require care, communication, and thoughtful blending of rituals.Vendor collaboration: Planners, musicians, and cultural specialists all play a role in executing a seamless ceremony.Guest experience first: Personal vows and cultural rituals are often the most memorable parts of the day for attendees.Advice for new vendors: Stay curious, ask questions, and let the couple’s story—not assumptions—guide every decision.This episode is a thoughtful, behind-the-scenes guide for wedding pros who want to honor culture with confidence, craft ceremonies that feel personal and intentional, and build stronger relationships with today’s globally diverse couples.Connect with Tanya: WebsiteInstagram Facebook LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility.Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids. Highlights:What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectationsTransparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logisticsBTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility)Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry formsReddit as research: listen for objections, language, and trends - don’t promote or argueMessage to your fit: use copy and content to attract green flags (and repel mismatches)Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reachBoundaries & communication: set response expectations and update proactively to prevent service complaintsThis episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.Connect with Adrienna: Website Instagram Facebook Pinterest LinkedIn Connect with Andrea: WebsiteInstagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin sits down with New York–based wedding photographer and wellness coach Julian Ribinik to talk about networking the honest way. From “spray-and-pray” introductions to the perils of overindulging at mixers, they share real stories that reveal what not to do, and what actually builds trust.Together, they unpack the mindset shifts that make networking feel human (not transactional): ditching expectations of ROI at the door, reading the room, and focusing on genuine connection over job titles. Julian also breaks down how long the referral flywheel really takes to spin—and why your best opportunities often come from unexpected corners of the industry.They also dive into what vendors need to know to make networking work for their business. You’ll learn how to follow up without being pushy, how to meet people on their preferred channels, and how to show your best self on the job so word-of-mouth can do the heavy lifting.Highlights:Why going to an event expecting bookings sets you up for disappointmentThe better opener than “So, what do you do?”, and why name tags can backfireHow small, late-night conversations often create the strongest connectionsLegal/logistical pitfalls and how to avoid themThe real timeline for results—and why referrals often come from non-obvious sourcesFollow-up that isn’t cringe: timing, channel, and toneThis episode offers a clear, candid playbook for building relationships that last—so you can grow your business on trust, not transactions.Connect with Julian: WebsiteInstagram Facebook TikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this special 50th episode of Mind Your Wedding Business, Kevin sits down with industry leader (and sister) Meghan Ely — owner of OFD Consulting, founder of Wedding Industry Speakers, and one of the wedding world’s most trusted publicists.A three-time guest on the podcast, Meghan brings more than 16 years of experience in media relations exclusive to the wedding industry, specializing in real wedding submissions, award and speaking submissions, and connecting national writers to expert sources.Together, Kevin and Meghan celebrate the growth of Mind Your Wedding Business and dive into all things Wedding MBA — from smart travel prep and session strategy to the value of post-conference implementation. As a speaker and attendee for over a decade, Meghan offers a candid look at how the conference has evolved, what first-timers should know before they arrive in Las Vegas, and why staying intentional makes all the difference.They also share favorite stories from past years, talk about community moments that make the event memorable, and give a sneak peek at Meghan’s upcoming 2026 Wedding Trends Talk with Terrica, one of the most anticipated sessions of the season.Highlights:How Wedding MBA has evolved and why it continues to matter for today’s prosTips for planning your trip — from hotels and shoes to surviving on the goHow to choose sessions that align with your goals and audienceWhy post-conference reflection and follow-up turn insight into actionThe importance of meaningful networking beyond the classroomA behind-the-scenes look at Meghan & Terrica’s 2026 Wedding Trends TalkLearn more about the Wedding MBA:Website Connect with Meghan: Website Instagram FacebookLinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What happens when couples stop planning for everyone else and start planning for themselves?In this episode of Mind Your Wedding Business, Kevin sits down with Jenny Mac, founder of Eloping is Fun, to explore the global movement redefining what it means to get married. From intimate city hall moments to five-star destination dinners, Jenny has helped nearly 1,000 couples design celebrations that trade pressure for presence, and performance for joy.Together, they unpack how the rise of elopements and micro weddings signals a deeper cultural shift - one rooted in individuality, authenticity, and the freedom to say “I do” anywhere, any way. Jenny shares what inspired her to build a brand around breaking tradition, how smaller guest counts are reshaping vendor collaboration, and why the “your wedding, your rules” mindset is the future of the industry.She also dives into what vendors need to know to stay relevant in this new era of intentional weddings - and how pros can adapt their offerings to serve couples who value experience over excess.Highlights:Why micro weddings aren’t a trend - they’re a cultural shiftHow COVID gave couples “permission to opt out” of traditional expectationsWhat the next generation of couples truly value (and it’s not less budget)The biggest misconceptions about elopements and small weddingsHow vendors can adapt their model, messaging, and mindset to attract nontraditional clientsWhy “Your wedding, your rules” should be every couple’s mantraWhether you’re a planner, photographer, florist, or creative vendor, this episode offers a fresh perspective on the evolving definition of weddings and how to stay ahead of a movement built on joy, freedom, and intentional design.Connect with Jenny: WebsiteInstagram TikTokPodcastConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does the future of weddings look like, and how can today’s pros prepare for it?In this episode of Mind Your Wedding Business, Kevin sits down with Nora Culley Tuck, Owner and Creative Director of Engaged with Nora, to forecast where the wedding industry is headed. From the decline of “Pinterest weddings” to the rise of experiential design and Gen Z’s bold approach to tradition, Nora shares how shifts in culture, tech, and client priorities are reshaping the way we plan and celebrate.Together, they unpack what today’s couples really want, why smaller guest counts can mean bigger impact, and how pros can adapt their systems, communication, and offerings to stay relevant in a rapidly evolving market. Nora also opens up about building her company in 2020, the lessons she’s learned about innovation, and why “don’t get comfortable” is her mantra for future-proofing any business.Highlights:Why “Pinterest weddings” are fading, and what TikTok and short-form video mean for future trendsHow guest counts are shrinking, and why intimate weddings benefit couples and prosWhat true personalization looks like (and why it goes far deeper than choosing a color palette)How Gen Z couples are rewriting traditions and embracing risk-taking in their eventsThe role of technology - from AI and 3D renderings to wedding websites and automationWhy continual innovation is the key to surviving (and thriving) in the wedding industryWhether you’re a planner, DJ, florist, or any creative vendor, this episode offers an inside look at the trends, client behaviors, and industry shifts shaping the future of weddings, and what you can do now to prepare.Connect with Nora: Website Instagram TikTok LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does it take to build a thriving business in a niche corner of the wedding industry? And what lessons can every wedding pro (no matter their service) take from it?In this episode of Mind Your Wedding Business, Kevin sits down with Brittany Branson, a destination live wedding painter and creative coach, to unpack the marketing strategies that helped her turn a little-known service into a sustainable business. From selling herself before the art to leveraging unique personal assets, Brittany shares how niche vendors can stand out, grow, and stay relevant as competition intensifies.They delve into what the wedding industry often misunderstands about niche services, why novelty alone won’t sustain a business, and how strategy and storytelling create lasting impact. Brittany also opens up about facing the challenges of comparison in a social media-driven world, making values part of your brand, and showing clients the person behind the service.Highlights:Why niche vendors have an initial advantage, and what happens when the novelty fadesThe most important marketing lesson Brittany has learned in 10 years of live paintingHow to lean into your personal assets and values to build trust and connectionWhat the industry gets wrong about niche vendors, and what Brittany wishes more people understoodWhy “selling yourself first” applies to every wedding professional, no matter the serviceHow transparency, storytelling, and education can set you apart in a crowded marketWhether you’re a planner, DJ, florist, or niche creative, this episode is packed with practical insights on building a brand that lasts and standing out for more than just what you sell.Connect with Brittany: Website Instagram TikTok LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What happens when your passion project grows into multiple businesses? For many wedding pros, diversification is no longer optional; it’s the future.In this episode of Mind Your Wedding Business, Kevin sits down with Raman Bains—CEO of R&R Event Rentals and Creative Director of Brownstone Gardens—to talk about integrating two wedding businesses into one seamless brand. From daydreaming about opening a venue to managing the realities of décor rentals, Raman shares what it’s really like to expand beyond your core business.They explore why more professionals are diversifying in today’s evolving industry, the surprises that come with stepping into a new sector, and the strategies that make balancing two businesses possible without burning out. Raman also opens up about building a cohesive brand identity, making both companies work together without confusing clients, and how smart marketing and education can create a seamless experience for couples.Highlights:Why more wedding pros are expanding their services and venturesThe unexpected realities and lessons of running both a décor company and a venueHow to balance staffing, inventory, and operations across multiple businessesWays to build a brand identity that’s cohesive, but not confusingMarketing and education strategies that position your offerings clearly for clientsWhy being vendor-friendly pays off in buzz, referrals, and loyaltyWhether you’re considering adding a new service, opening a venue, or simply curious about what it takes to scale, this conversation will help you see diversification as both a challenge and an opportunity.Connect with Raman: Website ~ R&R Event Rentals Website ~ Brownstone Gardens Instagram ~ R&R Event Rentals Instagram ~ Brownstone Gardens Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What’s actually working right now to book more weddings? Let’s find out.In this episode of Mind Your Wedding Business, Kevin sits down with wedding business coach, marketing strategist, and best-selling author Heidi Thompson to pull back the curtain on her signature event: the Book More Weddings Summit.If leads have slowed down, inquiries are ghosting you, and bookings feel harder to close, you’re not alone, and you’re not imagining it. The wedding industry is shifting, and what used to work just isn’t cutting it anymore. That’s why Heidi has gathered over 45 experts across five learning tracks to share proven, right-now strategies for standing out, attracting ideal clients, and creating a steady stream of bookings—without working 60+ hours a week.From AI tools to referral strategies, high-paying clients to systems that save you time, the Book More Weddings Summit is designed to help wedding pros in every category—planners, photographers, DJs, florists, venues, and more—take clear, actionable steps to get results now. And the best part? It’s completely free to attend.Highlights:Why the booking slowdown is happening and how to adapt to itThe five learning tracks covering everything from lead generation to systemsHow to stand out without slashing your prices or burning outWhy “doing all the things” isn’t the answer, and focusing on the right strategies isThe power of learning from 46+ industry experts with diverse perspectivesHow the Summit format lets you learn at your pace and on your scheduleWhy this year’s event is the most robust and action-packed yetWhether you’ve been in the industry two years or twenty, this online conference will give you a preview of what’s possible when you stop guessing, start applying what’s working now, and learn from the best in the business.🎟️ The Book More Weddings Summit runs August 18–22 and is completely free to attend.Grab your ticket here and get ready to book more of the clients you love!Connect with Heidi: Free Ticket Website Instagram Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does climate change have to do with your wedding business? More than you think.In this episode of Mind Your Wedding Business, Kevin sits down with Jamie Chang, destination wedding planner and founder of Mango Muse Events, to talk about what it means to future-proof your business in the face of a changing climate. From orange skies to overheated team members, Jamie shares her firsthand experiences with extreme weather and why it’s time for wedding professionals to rethink how we plan, protect, and show up for our clients, our teams, and the planet.Together, they explore the business case for sustainability, the health realities of working in extreme heat, and the simple swaps that can reduce your impact while improving your client experience.Highlights:What climate change really looks like in weddings todayWhy adapting to extreme weather starts with internal business auditsSmall shifts that reduce your carbon footprint and boost efficiencyHow to care for your team’s health and safety onsiteThe surprising link between sustainability and long-term resilienceWhat younger generations expect and why vendors can’t ignore itWays to start making climate-conscious choices How to stand out by aligning your business values with your operationsWhy “pretty and sustainable” is the new gold standardWhether you’re a planner, florist, rental company, or DJ, this conversation will challenge you to think beyond the timeline—and embrace change as a tool for growth, impact, and a better future for everyone in the industry.Connect with Jamie: Website Instagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We told you we'd be back! In the second live episode of Mind Your Wedding Business from NACE Experience 2025, Kevin is back on the mic for Day Two in Milwaukee, Wisconsin (aka MKE), with honorary co-host, Michelle Stansfield, chatting with even more industry leaders, chapter trailblazers, and conference MVPs.From teleprompter drama to bold ideas for the future of NACE, this episode dives deep into the conversations, laughs, and lightbulb moments happening on the conference floor.Whether you’re a first-time attendee, a seasoned NACE pro, or just curious about what really goes on behind the scenes, this part-two episode delivers connection, inspiration, and plenty of conference buzz.Highlights:The friendly rivalries fueling chapter growthHow students are shaping the next generation of event prosFundraising wins, scholarships, and the Foundation’s big goalsThe magic of chapter shirts, cowbells, and showing up as a teamWhy sustainable swaps aren’t as simple as they seem—but matter more than everFrom prosciutto debates to New Orleans excitement: planning for 2026Enjoy this behind-the-scenes look at NACE Experience!Connect with our Guests: Michelle Stansfield, CPCE, 2025 NACE President, with TerramarAnne Harper, CPCE, Deputy Executive Director at NACELawrence Leonard, Executive Director at NACEJill Vidal-Raines, CPCE, 2025 NACE President Elect, with Elegant Beginnings Inc. Kelly Dalisa, CPCE, 2025 NACE At-Large Director, with Cort Sir J Starks, with Your Turn EntertainmentVirginia Santa Ines, CPCE, CWIP, CWC, 2025 NACE Foundation Co-Director of Fundraising, with San Jose MarriottJudy Philip, with Beyond Christie Osborne, with Mountainside MediaMallory Mullen, with Good Shuffle Pro Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We often think luxury has to come with a high price tag, but what if it’s really about how you make people feel?In this episode of Mind Your Wedding Business, Kevin sits down with Kawania Wooten, owner of Howerton + Wooten Events and founder of The Enlightened Creative, to unpack what it truly means to democratize luxury in the wedding industry. From handwritten notes to CRM-powered magic, Kawania shares how thoughtfulness, hospitality, and intentionality can elevate every client experience—no matter their budget.Together, they explore the difference between hospitality and customer service, how to empower your clients (instead of overwhelming them), and the surprising ways technology can help you show up with more heart, not less.Highlights: What “democratizing luxury” actually means and why it mattersThe difference between hospitality and customer service (and how to spot it)Why luxury is a mindset, not a dollar amountHow to make every client feel like a VIP, no matter the service tierSmall touchpoints that leave a big impression (including your voicemail!)Using CRMs, DoorDash, and Instacart to create concierge-level careWhy vendors are your clients too, and how to treat them that wayThe power of being present long after the wedding endsPractical ways to elevate proposals, emails, and client interactionsHow empowering your team to bring the magic can strengthen your brandWhether you're working full-service or “month-of,” this episode will challenge the way you define luxury, and inspire you to build a business rooted in care, connection, and consistency.Connect with Kawania: WebsiteInstagramLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In the very first live episode of Mind Your Wedding Business, Kevin brings the podcast to NACE Experience 2025 in Milwaukee, Wisconsin—or as the cool kids call it, MKE. He’s joined by a powerhouse lineup of NACE leaders, past presidents, chapter founders, and an Icon Award winner for a candid, hilarious, and heartfelt look behind the scenes of this year’s conference.From wild conference memories and industry predictions to the importance of building connections, this episode is packed with honest conversations and real insight from the people shaping the future of the events industry.Whether you’re a NACE newbie, a conference vet, or someone wondering what the big deal is about joining an association, this episode is the ultimate crash course on community, leadership, and the get sh*t done spirit that keeps this industry thriving.Highlights: The rise of the Central Coast chapter and its GSD vibesA heartfelt tribute to mentorship, leadership, and legacy in the NACE communityWhy joining an association takes patience, presence, and a few business cardsWine industry facts you didn’t know you needed (and yes, espresso martinis are breakfast drinks now)A peek at the Foundation’s 40th anniversary goals, scholarships, and fundraising successStarting a chapter, building community, and why the first “yes” is the hardestSo grab a glass of wine (or root beer, we don’t judge) and settle in for a jam-packed episode filled with laughs, legacy, and the magic of Milwaukee. And stay tuned for part two...coming very soon! Connect with our Guests: Michelle Stansfield, CPCE, 2025 NACE President, with TerramarHolly Holiday with Tar Creek RanchTerry Shields, CPCE, CSEP, 2025 NACE Foundation Trustee, NACE Hall of Fame Inductee, with Terry Shields Event DesignDana Blaugrund, CPCE, CWC, 2025 NACE Foundation Immediate Past President with Urban Family ConceptsMonique Studak, CSW, CSS, NACE ICON Award Winner, with Thirst For KnowledgeDana Kadwell, CPCE, 2025 NACE Secretary/Treasurer, with Anthem House, Hustle & Gather, and Gathered Here Podcast Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We all want to show off the best version of our work, but clients are craving more than just the perfect final photo. They want to see the process, the people, and the real moments that bring a wedding to life.In this episode of Mind Your Wedding Business, Kevin sits down with Sheena Kalso, a 20+ year wedding industry veteran and the founder of Behind Your Scenes, to talk about the power of behind-the-scenes content for wedding professionals. From documenting the messy middle to capturing the magic in motion, Sheena shares why showing your work, in real time and in real ways, builds trust and connection like nothing else.Together, they explore how BTS content can elevate your marketing, make your brand more relatable, and become one of the most valuable sales tools in your business.Highlights:Why behind-the-scenes content builds more trust than a polished portfolioHow to start capturing BTS content without feeling awkwardThe difference between social media content and legacy mediaWhy “pulling back the curtain” helps clients fall in love with your processWhat to do when you're too busy to film yourself How to navigate working alongside photographers and videographersWhy problem-solving moments are pure gold for content and connectionThe real reason face-forward content always performs betterHow to build your “content muscle” through low-pressure InstaStory practiceWhether you're a seasoned pro or just starting out, this episode will help you rethink how you show up online and give you the tools to turn everyday work into engaging, trust-building content.Connect with Sheena:Behind Your ScencesInstagram LinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We all want a team that shows up, cares, and sticks around. But culture doesn’t happen by accident; it’s something you build every day.In this episode of Mind Your Wedding Business, Kevin sits down with Anthony Lambatos, the heart-forward leader behind Footers Catering and MIBE (Make It Better Every Day), to explore the power of heart leadership in the wedding and event industry. From reducing burnout to creating a culture that fuels exceptional client experiences, Anthony shares real-world insights on what it takes to lead with intention and why it starts from the inside out.Together, they unpack how traditional management styles fall short, why emotional intelligence is the missing ingredient, and how small daily actions add up to a workplace people love.Highlights:What “heart leadership” actually means, and what it isn’tWhy yelling works in the short term, but fails in the long runHow to reduce burnout without cutting hoursThe three keys to creating a culture that people stay forWhat solo business owners can do to lead with heartWhy treating your vendors like humans changes everythingThe truth about flashy perks vs. real company cultureHow to build a team that wants to go above and beyondWhy the mission statement can’t just live on your wallWhether you’re building a team or collaborating with one, this conversation will leave you thinking differently about leadership, loyalty, and the culture you’re creating, every single day.Connect with Anthony:Website ~ Footers Catering Website ~ MIBEInstagram ~ Footers CateringInstagram ~ MIBELinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Time management isn’t just about getting more done. It’s about getting the right things done. So why does it feel like we’re always chasing the clock?In this episode of Mind Your Wedding Business, Kevin is joined by powerhouse planner, educator, and Signature Concepts LLC founder Tara Melvin to talk all about mastering your workday. From calendar blocking to outsourcing and setting boundaries, Tara shares her proven strategies for getting organized, staying focused, and actually enjoying the life you’ve worked so hard to build.Together, they unpack why creatives in the wedding industry often struggle with structure, and how embracing systems (even the simple ones!) can help you reclaim your time, your energy, and your peace of mind.This is the episode for any wedding pro who’s feeling overwhelmed, overextended, or just plain over it.Highlights:Why creatives struggle with time management and how to fix itHow calendar blocking gives you structure without stifling creativityThe tools Tara swears by for staying on track The truth about outsourcing and what it’s really saving youHow to set boundaries with clients and your team Why me-time is non-negotiable What it means to run your business instead of letting it run youHow COVID reshaped Tara’s view on rest, balance, and workWhether you're still writing your to-do list on napkins or trying to juggle it all in your head, this conversation is your permission slip to slow down, get focused, and build a workflow that works for you.Connect with Tara:Website Instagram LinkedInThe National Society for Black Wedding & Event ProfessionalsConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In a world where one TikTok video can impact your entire business, how should wedding pros respond when a client takes their complaint public, especially when it's unexpected, emotional, or unfair?In this episode of Mind Your Wedding Business, Kevin is joined by Brandee Gaar, luxury event planner, business coach, and host of The Wedding Pro CEO Podcast, to talk about what happens when a client goes viral against you. Together, they walk through how to navigate negative social media posts, what to do when you're blindsided by a viral video, and how to respond in a way that actually protects your brand.Brandee shares the real-life story of her coaching client, Kandra Jones, whose makeup business was thrown into a TikTok firestorm, and how a calm, thoughtful response turned things completely around. This conversation is an essential listen for any wedding pro who wants to be proactive (not reactive) in today’s digital review culture.Highlights:Why TikTok is replacing traditional reviews for Gen ZThe true story behind this viral TikTok review and how the internet rallied behind the vendorBest practices for responding to negative posts on social mediaThe importance of being calm, factual, and unemotional in your responseWhy you should respond to every review, not just the good onesWhat to do if your business is under social media attackHow to spot red flags before you book a problematic clientThe role of legal guidance and AI-generated demand lettersWhy video testimonials might be your next best marketing toolWhether you’ve already experienced a viral moment or you’re hoping to avoid one altogether, this episode will help you show up with professionalism, empathy, and clarity when it matters most.Connect with Brandee:Kandra Jones Viral VideoWebsite Instagram LinkedIn TikTok Pinterest Wedding Pro CEO PodcastConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

You might not be selling sneakers or makeup, but if you’re in the wedding industry, you are in the business of selling. And if you're not thinking like a retailer, you're missing out.In this episode of Mind Your Wedding Business, Margaux Fraise of Harmony Creative Studio and the Wedding Summit Series joins Kevin to break down how retail strategies can be a game-changer for event professionals. With a background in corporate retail consulting and more than a decade as a wedding planner and educator, Margaux shares surprising ways that buying psychology, consumer behavior, and visual merchandising can apply directly to weddings.From understanding your ideal client to leveling up your pricing strategy, this episode is packed with lightbulb moments and practical tips to help you stop winging it and start selling smarter.Highlights:How Margaux's career in retail led to her success in weddingsWhat "prime placement" in grocery stores can teach you about venue layoutsWhy understanding the difference between point of sale vs. point of purchase is essentialThe retail psychology behind perceived value and why "sales" workWhat the “nose-down effect” is and how it can boost your marketing imagesWhy storytelling sells—and how to tell your brand story with purposeThe hidden power of color theory in influencing client behaviorCommon data wedding pros don’t track—but absolutely shouldWhy luxury doesn’t have to mean black-and-white design (and what to do instead)How to build irresistible packages that reflect retail-style pricing strategiesWhether you're a planner, photographer, DJ, or florist, this episode will give you a fresh lens on selling your services and help you create a more sustainable and scalable business.Connect with Margaux: Join the Wedding Summit Series Facebook Group, where all the live camp sessions will happen! You can find all the details here. Website ~ Wedding Summit SeriesWebsite ~ Harmony Creative StudioInstagram ~ Harmony Creative StudioInstagram ~ Wedding Summit Series LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Today’s couples are more distracted than ever, and if your inquiry responses, social media messages, or sales pitches sound like everyone else’s, you’re probably being ignored.In this episode of Mind Your Wedding Business, Ian Ramirez of Venue Help Desk and Madera Estates joins Kevin to explore what he calls “The Great Ignore,” a phenomenon driven by digital overwhelm, inbox fatigue, and modern buying behavior. Together, they unpack what today’s couples are really looking for, and why your messaging, follow-up, and sales process need to evolve.From text-based communication and email subject lines to in-person tour tips and how to avoid sounding like a pushy salesperson, this conversation is packed with real-world strategies to help you break through the noise and actually book the clients who are ghosting everyone else.Highlights:What “The Great Ignore” is and how it’s affecting wedding prosWhy persistence without differentiation leads to getting tuned outHow to craft email subject lines that actually get openedThe case for texting leads and how to set smart boundariesTips for using video in your sales follow-up to stand out instantlyHow to “read the room” during venue tours and client meetingsWhy Gen Z hates sales pressure and how to shift from pitch to guideHow to build long-term lead nurture that converts months laterCreative ways to borrow smart sales strategies from other industriesWhether you’re a venue, planner, or any wedding pro, this episode will help you modernize your communication and become the kind of pro today’s couples want to work with.Connect with Ian: Website ~ Venue Help DeskWebsite ~ Madera Estates Instagram ~ Venue Help Desk Instagram ~ Madera EstatesLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTok

Ever feel like your contract is missing… something? You’re not alone.This week, Kevin sits down with Leah Weinberg of Weinberg Legal — an attorney, author, and former wedding planner who knows the event industry from both sides. After a decade running Color Pop Events in NYC, Leah returned to law in 2023 to offer legal counsel to wedding pros and creative entrepreneurs who want more peace of mind in their businesses.Together, Kevin and Leah dive into the must-have clauses, common mistakes, and biggest myths surrounding client service agreements. From confusing cancellation policies to copy-pasted templates gone wrong, this episode is a must-listen for any wedding pro who wants to feel more confident, protected, and prepared for whatever comes your way.They unpack what really makes a strong client contract, how to avoid “Frankensteining” your agreements, and why force majeure still matters (even post-COVID). Leah also shares real examples of vendor-specific pitfalls — like planners getting blamed for budgets or photographers dealing with aesthetic disputes — and how to get ahead of them with clear, smart language in your contracts.Highlights:Legal must-haves for any client service agreementWhy ChatGPT shouldn’t write your contractHow to protect yourself from burnout with better boundariesWhy your contract needs a clear scope of servicesThe truth about cancellation clauses, addendums, and payment disputesHow often you really need to review your contractThe difference between a good template and a bad one (and how to tell)Whether you’re just starting out or have years of experience, this episode will help you rethink your contract — not as a formality, but as a powerful tool for building a sustainable business.Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.Connect with Leah: Website Instagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYoutubeTikTok

Ever wondered why some creative partners command attention the moment they walk into a room, while others fade into the background? It might not be about what they say... but what they wear.This week, Kevin sits down with wardrobe stylist Kati Kons of A Portrait of a Girl on Fire, a Washington, DC–based fashion expert serving the wedding industry with a unique and inclusive approach. Specializing in nontraditional wedding attire for queer folks, and styling everyone from nearlyweds to guests to creative partners, Kati helps people feel confident and aligned with their identity and brand.Together, Kevin and Kati dig into what it really means to “dress the part” in the wedding world. Spoiler: it’s not about black-tie gowns or stuffy suits. It’s about showing up in a way that reflects your values, your personality, and the clients you want to attract. Whether you're working a wedding, attending a styled shoot, or mingling at a networking mixer, how you dress is part of your first impression, and it can either build credibility or create confusion.They unpack how style affects perception, why authenticity always wins, and how to navigate personal expression. Kati also shares practical tips for building a versatile, brand-aligned wardrobe without breaking the bank, and how to feel more like you in a world that often expects a uniform.Highlights:Why your personal style is a branding tool How to dress for the clients and events you wantTips for finding confidence in your clothing What not to wear to networking events (and what to wear instead)How your wardrobe affects trust, credibility, and bookingsThe psychology of “dressing the part” and why it worksIf you’ve ever struggled with what to wear as a creative partner, felt pressure to dress a certain way, or wanted to feel more authentic in your professional wardrobe, this episode is for you.Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.Connect with Kati:WebsiteInstagram TikTokPinterestConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Wondering why you’re not booking the clients you really want? It might have more to do with what you're showing than what you're saying.This week, Kevin sits down with wedding photographer and health coach Julian Ribinik to discuss the silent business killers: misaligned branding and outdated work. Julian’s been in the wedding industry for over 17 years, and he’s seen it all—from vendors stuck in a booking rut to others wondering why they’re not getting the luxury weddings they dream about.Julian shares why so many wedding pros hit a ceiling they can’t seem to break, even after years of experience. Spoiler alert: It’s not the algorithm, the economy, or that one “bad year.” It’s about how you’re showing up — and what kind of work you’re putting out into the world.We dig into the disconnect between what vendors post and the clients they want to attract, how styled shoots can backfire, and why real proof of performance matters more than ever. Plus, Julian breaks down what it actually takes to break into higher-end markets — from relationship building to reception lighting skills.If you've ever found yourself frustrated by a slow season, stagnant rates, or clients who just don’t “get” you, this episode will give you the reset you didn’t know you needed.Highlights:Why your Instagram grid might be costing you dream clientsThe difference between looking busy and actually being bookedWhy styled shoots don’t prove you can handle a real weddingHow to align your portfolio with the kind of work you wantThe power of industry relationships (and how to build them without being salesy)What not to say at networking eventsHow Julian built a referral-based business through trust, not tacticsIf this episode had you nodding your head (or taking notes), we’d love for you to leave a review, subscribe on Apple Podcasts or YouTube, and share it with a fellow wedding pro. Your support helps us keep these real conversations going!Connect with Julian:Website InstagramLinkedIn FacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Feeling stretched too thin running your wedding business? Hiring a virtual assistant might be the game-changer you need — but only if you do it right.If you've ever felt like you're drowning in endless admin work instead of focusing on what you love, you're not alone. I sat down with Ariana Teachey, a seasoned virtual assistant who specializes in helping wedding professionals like us get out of the weeds and back into our creative flow.Ariana brings years of experience in the wedding industry — from PR to venue management — and now uses that insider knowledge to help wedding pros stay organized, streamline operations, and actually enjoy their businesses again. She shared some real talk about when you know it's time to hire help, what tasks a VA can take off your plate, and why building trust with the right assistant is critical.We also dug into the differences between hiring a VA versus bringing on a full-time employee, what onboarding looks like, and how the right systems (like SOPs and project management tools) make the relationship so much smoother. Plus, Ariana offered some smart insights on how to evaluate your business needs before making the leap.If you've been thinking about hiring support but weren't sure where to start — or worried about handing over control — this conversation will give you a ton of clarity. Ariana's approach is all about creating partnerships that feel easy, supportive, and aligned.Highlights:How Ariana’s wedding industry background helps her serve wedding pros better.Signs it’s time to hire a virtual assistant (and why it’s NOT when you're drowning).Key tasks a VA can take off your plate so you can stay focused on growth.The difference between an employee and a contracted VA.Why strong communication and clear SOPs make or break the working relationship.What to look for when hiring a VA (and red flags to avoid).If you found this episode helpful, it would mean so much if you'd leave a rating, review on Apple Podcasts or Youtube and share it with a friend in the wedding industry! Your feedback keeps the conversation going — and helps us bring you more real-world tips and insights.Connect with Ariana:WebsiteInstagramFacebook Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you speaking your ideal client’s language—or just shouting into the void? This conversation with Terrica will make you rethink how you're marketing and who you're really serving.I got to talk with the always-incredible Terrica, and let me tell you—this episode is packed with clarity, humor, and those hard truths we all need to hear. Terrica brings two decades of experience, not just planning and designing weddings on the Georgia coast, but helping other pros sharpen their strategy and stay sane in a wild industry.We dive into what actually defines an ideal client—and it’s not always about a big budget. From understanding market demand to reevaluating your systems seasonally, Terrica breaks down how to align your business with who you really want to work with. She also shares why your brand voice might be attracting the wrong clients—and how to course correct.If you've been second-guessing your pricing, struggling with client mismatches, or just trying to figure out why your calendar is full but your bank account isn’t, this episode is your reset.Highlights:Why ideal clients aren’t just about budget—they’re about connection or creativity.The difference between your local market and your true client base.What happens when your systems don’t match your audience.Why “luxury” is more than a buzzword—it’s about consistency.The case for reevaluating your ideal client every season.How your messaging could be repelling the people you actually want to work with.If this episode gave you a new perspective, let us know! Subscribe, leave a rating and review on Apple Podcasts, and share it with someone else navigating the wedding business. We’d love to hear what resonated most—drop a comment or tag us on Instagram!Connect with Terrica:WebsiteInstagramFacebookLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Feeling overwhelmed with everything on your plate? Sarah Roshan shares how surviving cancer, running a business, and raising a family taught her the power of systems, boundaries, and intentional time management.As a wedding pro, there’s no shortage of things competing for my attention—emails, client meetings, family time, editing, travel, and the list goes on. That’s why I invited my friend Sarah Roshan to talk about something we all need help with: time management. Sarah’s not only an incredible wedding photographer—she also runs the Emerge Event Collective and somehow still manages to ski with her family on Mondays. If you’ve ever wondered how someone “does it all,” this episode is for you.Sarah opens up about how a cancer diagnosis forced her to re-evaluate how she was spending her time—and how burnout nearly took her out of the game entirely. She shares how she rebuilt her business with systems, automation, and solid boundaries, and how that has helped her take better care of herself and her family without compromising her business growth.We also dive into the real-life messiness of juggling work and parenting. From outsourcing editing to her go-to time-blocking techniques, Sarah gets honest about what works (and what doesn’t) when you’re trying to keep multiple plates spinning. Spoiler: it’s not about being perfect—it’s about planning ahead, forgiving yourself, and making room for life.We even talk tech! Sarah shares how she uses tools like ChatGPT to save time and how she prioritizes systems that give her more mental space. If you’re constantly asking “How do they manage it all?” this conversation pulls back the curtain.And yes—if you’re feeling stretched thin, this episode is your permission slip to reset and create better systems for your sanity.If this episode gave you a new perspective on time management or made you rethink how you’re spending your hours, I’d love to hear from you! Please leave a rating and review on Apple Podcasts. Share this with a fellow wedding pro, and don’t forget to subscribe so you never miss a future episode. Your feedback keeps this podcast going strong!Connect with Sarah:WebsiteInstagramFacebookConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Attending networking events but not seeing results? It’s not just about showing up—it’s about showing up the right way. Mark Addington shares how to make real connections that actually grow your business.One of the biggest mistakes people make is thinking that joining an association or attending a single event will instantly bring in business. But relationships take time. The wedding pros who consistently show up, contribute, and support others are the ones who get referrals and long-term partnerships. It’s not about handing out business cards—it’s about making real connections that lead to genuine opportunities.This is exactly what Mark Addington of Mark Addington Events learned when he started networking. His journey from DJ to industry leader happened not by chance, but through the connections he built and the way he showed up in his community. In this conversation, we talk about the real value of networking, how to find the right associations, and what it actually takes to see results.The secret? It’s not just about who you know, but who knows you and trusts you. The best way to build that trust is by being present, reliable, and involved. If you’ve been frustrated with networking, it might not be the events—it might be the approach. The key is to give before you expect to get, and when you do, the right connections will start to open doors for you.Episode Highlights:Mark Addington’s journey from DJ to industry leader.Why simply attending networking events won’t bring you business.The real timeline for seeing results from networking.How to become the person people want to refer.The power of being a connector and why it works.Why getting involved in associations is a game-changer.Mistakes that make people forget about you after an event.Connect with Mark:WebsiteFacebookInstagram Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Ever wonder what it takes to be a great podcast guest? It’s more than just showing up and talking! Learn the insider secrets to pitching, preparing, and delivering a killer interview that gets you invited back.Podcasting isn’t just about hitting record—it’s about engaging, connecting, and making an impact. If you've ever thought about being a guest on a podcast to share your expertise, you need to understand the key elements that make a guest truly stand out. It's not just about what you say, but how you say it, how you prepare, and how you follow up.From crafting the perfect pitch to nailing the interview, my guest today, Leah Haslage, shares exactly what hosts are looking for in their ideal guests. As the producer and host of Bridechilla and a senior producer at Evergreen Podcasts, Leah knows firsthand what makes a guest worth listening to—and what mistakes will get you passed over.We break down everything from the importance of listening to past episodes before pitching, to why one-word answers are a major no-go. Plus, we dive into the tech essentials every guest should know, like how your mic setup and internet connection can make or break the recording.Beyond the interview itself, we also discuss what happens after you record. Sharing the episode, engaging with the audience, and repurposing your podcast appearance can amplify your visibility and even lead to more opportunities. If you’re serious about using podcasting to elevate your brand, this episode is a must-listen!Episode Highlights:Why a personalized pitch is key—and how to avoid the biggest mistakes when reaching outThe #1 thing that makes hosts instantly not want to invite you backTech essentials: what mic to use, why headphones matter, and the worst recording mistakes to avoidHow to keep the conversation flowing naturally (and avoid sounding scripted)The power of sharing and repurposing your episode to maximize visibilityWhy being a great guest leads to more opportunities—and how to leverage themI want to hear from you! If you found this episode helpful, let me know—leave a review on Apple podcasts, share it with your network, and tag me on social media. Your feedback helps the show grow, and I appreciate every rating, review, and share!Connect with Leah:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you using technology to its full potential in your event business? Or are you letting outdated habits slow you down? It’s time to upgrade your workflow, cut out inefficiencies, and embrace the apps that can streamline your day-to-day operations.Let’s be real—wedding professionals are constantly juggling multiple tasks. From managing client communications to organizing schedules and keeping track of contracts, it’s easy to get overwhelmed. But the right tech can simplify your life, boost your efficiency, and even help you reclaim precious hours each week.I’ve been in this industry long enough to see how technology has completely transformed the way we work. Gone are the days of endless email back-and-forths just to set a meeting, and no more massive binders full of paper contracts! Instead, we now have apps that keep us connected, organized, and in control of our businesses.One of the biggest game-changers? A proper project management system. Whether it’s a notes app for jotting down quick thoughts or a full-scale CRM like Dubsado, having an organized hub for your workflow can save you hours of frustration. And if you’re not regularly cleaning up your apps and updating your tech, you’re probably holding on to digital clutter that slows you down. Trust me, a quick "app cleanse" every couple of months will keep your devices running smoothly and your mind clear.And let’s talk about client communication. If you’re still playing email tag to schedule meetings, it’s time to switch to a scheduling tool like Acuity. It eliminates the back-and-forth and lets clients book meetings at their convenience—while you maintain control over your availability.Even payroll and staff management have become easier thanks to apps like When I Work, which lets your team clock in and out digitally. No more messy spreadsheets or time-consuming manual calculations! And for those of us who travel for work, a trip-planning app like TripIt is an absolute lifesaver.At the end of the day, leveraging the right technology isn’t about replacing human connection—it’s about making space for more of it. The less time you spend on administrative chaos, the more time you have to focus on what truly matters: delivering incredible events and experiences for your clients.Highlights:Why every event pro needs to regularly clean up unused apps and update their techThe must-have apps for managing tasks, client communication, and contractsHow a CRM like Dubsado can save you up to 10 hours a weekThe power of scheduling tools like Acuity to set boundaries and streamline bookingsUsing When I Work for seamless team management and payroll processingTravel smarter with TripIt, an app that keeps all your trip details in one placeWe want to hear from you! What are your go-to apps for running your wedding business? Drop a comment, share your favorites, and don’t forget to leave us a rating and review. Your feedback helps us keep bringing you valuable content. Until next time, keep innovating and making wedding magic happen!Connect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Struggling to uncover the secret to landing a spot on a venue’s preferred vendor list? In this episode, Maggie from The Lighthouse at Glen Cove Marina shares expert tips on how vendors can stand out, build trust, and secure their place among the best!As a vendor, landing a spot on a venue's preferred vendor list is a huge milestone, but it’s not just about offering great services—there’s more to it. Maggie explains that venues seek vendors who embody professionalism, reliability, and the ability to deliver a seamless guest experience. Preferred lists are curated through trust, built over time by vendors who consistently exceed expectations. Maggie emphasizes that it’s about more than just checking boxes for insurance and certifications; it’s about how well you collaborate with the venue, adapt to last-minute changes, and represent their brand to clients and guests. Maggie explains that venues rely on vendors who follow their rules and genuinely care about upholding the property’s reputation. By fostering relationships through consistent performance, communication, and professionalism, vendors can demonstrate their value and stay top-of-mind for future referrals. Preferred vendor lists, as Maggie highlights, are about teamwork, and vendors who understand this thrive in the long run.Highlights:How venues assess and build their preferred vendor listsKey attributes venues look for: reliability, professionalism, and adaptabilityImportance of certifications, insurance, and following venue policiesBuilding trust through strong communication and collaborationWhy relationships matter: staying top-of-mind for venue referralsThe role of preferred vendors in representing a venue’s brandWe’d love to hear your thoughts! Share your feedback, leave a review, and help us reach more listeners by subscribing and sharing this episode.Get in Touch with Maggie:WebsiteInstagramConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Are you leveraging your online presence to its fullest potential? Adrienna McDermott of Ava and the Bee shares her expert insights on how blogging, Pinterest, and an updated website can elevate your wedding business to the next level. Plus, discover how Reddit can help you understand your audience better.As wedding professionals, staying ahead in the digital landscape is key to maintaining a competitive edge. Adrienna explains how the online world is shifting and why wedding businesses need to adapt. A cornerstone of her advice is the importance of keeping your website up to date—it’s your storefront, your first impression, and often the deciding factor for couples researching vendors. She highlights the power of Pinterest as an SEO-driven platform that many vendors still overlook, despite its potential to bring in high-quality traffic.Adrienna also stresses the role of blogging, not just as a way to share pretty photos but as a means to answer couples' most pressing questions and establish yourself as a trusted expert. Beyond traditional platforms, she brings up Reddit—a surprising yet invaluable tool for market research. Couples are turning to Reddit to crowdsource vendor pricing, reviews, and recommendations, making it an ideal place to gain insights into their needs and concerns.From aligning your Instagram and Pinterest strategies to ensuring your website’s message and visuals are consistent, Adrienna breaks down the actionable steps that help wedding pros stand out in a crowded market. Her advice? Dive into these platforms strategically and focus on creating a cohesive online presence that turns clicks into clients.HighlightsThe shift to self-research: Why couples now prioritize online presence over referralsGoogle and SEO: Essential tools for reaching today’s tech-savvy couplesPinterest power: How visual SEO can boost your website trafficThe importance of storytelling through Instagram Stories and ReelsWhy price transparency matters more than ever in 2025How to use Reddit as a market research tool for content ideasDo you have any feedback or questions? Leave a review, rate the episode, and share it with your network! Don’t forget to subscribe for more insights into mastering your wedding business.Connect with  Adrienna:WebsiteInstagramFacebookLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYoutubeTikTok

Tired of wasting hours on repetitive tasks? Discover how Chloe Gandal’s automation expertise can streamline your wedding business and save you time.Running a wedding business can be overwhelming, especially when juggling client inquiries, contracts, and scheduling. That’s where Chloe comes in. As a client experience strategist, she specializes in automating processes with tools like Dubsado and HoneyBook, giving wedding pros their time back while enhancing client service. Chloe dives into the inquiry process, helping businesses streamline communication and eliminate wasted hours on back-and-forth emails.Her step-by-step workflows ensure that nothing slips through the cracks, even during the busiest wedding season. From inquiry forms to follow-up emails and offboarding workflows, Chloe’s methods are tailored to each business’s unique needs. She also emphasizes the importance of maintaining a personal touch, even with automation. By customizing templates and adding manual approval steps, Chloe ensures clients feel valued every step of the way.Whether you’re new to CRMs or looking to optimize your current setup, Chloe’s approach makes the transition seamless. Her insights into balancing efficiency with personalization can revolutionize the way you run your wedding business. It’s not just about saving time; it’s about elevating the client experience and growing your brand.Highlights:How to streamline your inquiry process and save hours each weekThe difference between Dubsado and HoneyBook for wedding prosWhy an offboarding workflow enhances the client experienceTips for maintaining a personal touch with automated emailsKey features of CRMs that maximize efficiency and reduce errorsChloe’s top advice for wedding businesses new to automationWe’d love your feedback! Share your thoughts, leave a review, and don’t forget to rate and subscribe. Help us spread the word by sharing this episode with your network!Connect with ChloeWebsiteInstagramConnect with KevinWedding IQFantasy SoundInstagramYoutubeTikTok